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�ering for their particular needs and preferences. But is this “sales talk” credible? There are serious concerns that buyers might later impossible if the seller makes a positive margin on the sale regardless of the buyer’ …nal utility. By granting buyers generous interests with those of buyers, thus lending credibility to their sales talk. Through usage or experimentation after signing the contract (or still choose to target only credulous customers (through this particular sales channel) or whether they are, thereby, incentivized to make their

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