The Future of the Dairy Market in China, to 2016

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Synopsis The Future of the Dairy Market in China, to 2016 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Dairy consumption trends in China, historic and forecast Dairy consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Dairy sales overall and to know which categories and segments are showing growth in the coming years Summary Why was the report written? • This report provides authoritative and granular data on the Dairy market in China and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them • Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans • Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies What are the key drivers behind recent market changes? Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, no country has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen. What makes this report unique and essential to read? The report provides the latest, detailed data on dynamics in the Chinese Dairy market, providing marketers with the essential data to understand their own, a

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							                           DAIRY FOOD
                           Industry Forecast Report




The Future of the Dairy Food
Market in China, to 2016
Reference code: CS0173MR

Published: April 2012




                                www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1         Introduction ..................................................................................................................... 13
1.1       What is this Report About? ............................................................................................................13
1.2       Definitions......................................................................................................................................13
1.2.1     This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. ................................. 13
1.2.2     Volume Units and Aggregations .................................................................................................................. 13
1.2.3     Introduction................................................................................................................................................. 14
1.2.4     Large scale, international, program of online consumer surveys .................................................................. 14
1.2.5     Nationally Representative results (age, gender) .......................................................................................... 14
1.2.6     Parents answered on their children’s behalf ................................................................................................ 14
1.2.7     Legal Drinking Age exclusions for alcoholic drinks categories...................................................................... 15
1.2.8     Integrated with industry calling and secondary research .............................................................................. 15
2         China Dairy Food Market Overview ............................................................................... 16
2.1       China Dairy Food Market Analysis by Volume ...............................................................................16
2.1.1     Overall Dairy Food Consumption, 2006–16 ................................................................................................. 16
2.1.2     Per-capita Dairy Food consumption, 2006–16 ............................................................................................. 17
2.1.3     Dairy Food Market Growth Dynamics, by Volume........................................................................................ 18
2.1.4     Dairy Food Consumption by Category, 2006–16 ......................................................................................... 19
2.1.5     Dairy Food Consumption – Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 ................................................ 21
2.2       China Dairy Food Market Analysis by Value ..................................................................................22
2.2.1     Overall Dairy Food Market Value, 2006–16 ................................................................................................. 22
2.2.2     Dairy Food Market Growth Dynamics, by Value .......................................................................................... 23
2.2.3     Dairy Food Market Value by Category, 2006–16 ......................................................................................... 24
2.2.4     Dairy Food Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016................................................. 26
3         China Cheese Market Analysis ...................................................................................... 28
3.1       Market Growth Dynamics-Cheese, 2006–16..................................................................................28
3.1.1     Cheese Market Growth Dynamics by Volume, 2006–16 .............................................................................. 28
3.1.2     Cheese Market Growth Dynamics by Value, 2006–16 ................................................................................. 29
3.2       Cheese Consumption Analysis, 2006–16 ......................................................................................30
3.2.1     Cheese Market by Volume, 2006–16 .......................................................................................................... 30
3.2.2     Cheese Consumption by Segments, 2006–16 ............................................................................................. 31
3.3       Cheese Market Value Analysis, 2006–16 ......................................................................................32
3.3.1     Cheese Market by Value, 2006–16 ............................................................................................................. 32
3.3.2     Average Consumer Price/ Kg - Cheese, 2006–16 ....................................................................................... 33
3.3.3     Cheese Market Value by Segments, 2006–16 ............................................................................................. 34
3.4       Natural Cheese Market Analysis, 2006–16 ....................................................................................36
3.4.1     Natural Cheese Market by Volume, 2006–16 .............................................................................................. 36
3.4.2     Natural Cheese Market by Value, 2006–16 ................................................................................................. 37


 The Future of the Dairy Food Market in China, to 2016                                                                                                            Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                                 Published: April 2012
 TABLE OF CONTENTS


3.5       Processed Cheese Market Analysis, 2006–16 ...............................................................................38
3.5.1     Processed Cheese Market by Volume, 2006–16 ......................................................................................... 38
3.5.2     Processed Cheese Market by Value, 2006–16 ............................................................................................ 39
3.6       Cheese Market Volume Analysis by Brands, 2008–11...................................................................40
3.7       Cheese Market Value by Distribution Channel, 2008–11 ...............................................................41
4         China Cream Market Analysis ........................................................................................ 43
4.1       Market Growth Dynamics-Cream, 2006–16 ...................................................................................43
4.1.1     Cream Market Growth Dynamics by Volume, 2006–16................................................................................ 43
4.1.2     Cream Market Growth Dynamics by Value, 2006–16................................................................................... 44
4.2       Cream Consumption Analysis, 2006–16 ........................................................................................45
4.2.1     Cream Market by Volume, 2006–16 ............................................................................................................ 45
4.2.2     Cream Consumption by Segments, 2006–16 .............................................................................................. 46
4.3       Cream Market Value Analysis, 2006–16 ........................................................................................48
4.3.1     Cream Market by Value, 2006–16 ............................................................................................................... 48
4.3.2     Average Consumer Price/ Kg - Cream, 2006–16 ......................................................................................... 49
4.3.3     Cream Market Value by Segments, 2006–16 .............................................................................................. 50
4.4       Single Cream Market Analysis, 2006–16 .......................................................................................52
4.4.1     Single Cream Market by Volume, 2006–16 ................................................................................................. 52
4.4.2     Single Cream Market by Value, 2006–16 .................................................................................................... 53
4.5       Double Cream Market Analysis, 2006–16 ......................................................................................54
4.5.1     Double Cream Market by Volume, 2006–16 ................................................................................................ 54
4.5.2     Double Cream Market by Value, 2006–16 ................................................................................................... 55
4.6       Sour Cream Market Analysis, 2006–16..........................................................................................56
4.6.1     Sour Cream Market by Volume, 2006–16 .................................................................................................... 56
4.6.2     Sour Cream Market by Value, 2006–16....................................................................................................... 57
4.7       Clotted Cream Market Value Analysis, 2006–16 ............................................................................58
4.7.1     Clotted Cream Market by Volume, 2006–16 ................................................................................................ 58
4.7.2     Clotted Cream Market by Value, 2006–16 ................................................................................................... 59
4.8       Whipping Cream Market Value Analysis, 2006–16 ........................................................................60
4.8.1     Whipping Cream Market by Volume, 2006–16............................................................................................. 60
4.8.2     Whipping Cream Market by Value, 2006–16 ............................................................................................... 61
4.9       Crème Fraiche Market Value Analysis, 2006–16 ...........................................................................62
4.9.1     Crème Fraiche Market by Volume, 2006–16 ............................................................................................... 62
4.9.2     Crème Fraiche Market by Value, 2006–16 .................................................................................................. 63
4.10      UHT/Longlife Cream Market Value Analysis, 2006–16 ..................................................................64
4.10.1 UHT/Longlife Cream Market by Volume, 2006–16 ....................................................................................... 64
4.10.2 UHT/Longlife Cream Market by Value, 2006–16 .......................................................................................... 65
4.11      Other Cream Market Volume Analysis, 2006–16 ...........................................................................66



 The Future of the Dairy Food Market in China, to 2016                                                                                              Page 3

© Canadean. This product is licensed and is not to be photocopied                                                                    Published: April 2012
 TABLE OF CONTENTS


4.11.1 Other Cream Market by Volume, 2006–16 .................................................................................................. 66
4.11.2 Other Cream Market by Value, 2006–16 ..................................................................................................... 67
4.12      Cream Market Volume Analysis by Brands, 2008–11 ....................................................................68
4.13      Cream Market Value by Distribution Channel, 2008–11.................................................................69
5         China Milk Market Analysis ............................................................................................ 71
5.1       Market Growth Dynamics-Milk, 2006–16 .......................................................................................71
5.1.1     Milk Market Growth Dynamics by Volume, 2006–16 .................................................................................... 71
5.1.2     Milk Market Growth Dynamics by Value, 2006–16 ....................................................................................... 72
5.2       Milk Consumption Analysis, 2006–16 ............................................................................................73
5.2.1     Milk Market by Volume, 2006–16 ................................................................................................................ 73
5.2.2     Milk Consumption by Segments, 2006–16................................................................................................... 74
5.3       Milk Market Value Analysis, 2006–16 ............................................................................................75
5.3.1     Milk Market by Value, 2006–16 ................................................................................................................... 75
5.3.2     Average Consumer Price/ Kg - Milk, 2006–16 ............................................................................................. 76
5.3.3     Milk Market Value by Segments, 2006–16................................................................................................... 77
5.4       Buttermilk Market Analysis, 2006–16 .............................................................................................79
5.4.1     Buttermilk Market by Volume, 2006–16 ....................................................................................................... 79
5.4.2     Buttermilk Market by Value, 2006–16 .......................................................................................................... 80
5.5       Concentrated Milk Market Analysis, 2006–16 ................................................................................81
5.5.1     Concentrated Milk Market by Volume, 2006–16 .......................................................................................... 81
5.5.2     Concentrated Milk Market by Value, 2006–16 ............................................................................................. 82
5.6       Liquid Milk Market Analysis, 2006–16 ............................................................................................83
5.6.1     Liquid Milk Market by Volume, 2006–16 ...................................................................................................... 83
5.6.2     Liquid Milk Market by Value, 2006–16 ......................................................................................................... 84
5.7       Powdered Milk Market Analysis, 2006–16 .....................................................................................85
5.7.1     Powdered Milk Market by Volume, 2006–16................................................................................................ 85
5.7.2     Powdered Milk Market by Value, 2006–11................................................................................................... 86
5.8       Milk Market Volume Analysis by Brands, 2008–11 ........................................................................87
5.9       Milk Market Value by Distribution Channel, 2008–11 .....................................................................88
6         China Butter & Spreadable Fats Market Analysis ........................................................ 90
6.1       Market Growth Dynamics-Butter & Spreadable Fats, 2006–16 ......................................................90
6.1.1     Butter & Spreadable Fats Market Growth Dynamics by Volume, 2006–16 ................................................... 90
6.1.2     Butter & Spreadable Fats Market Growth Dynamics by Value, 2006–16 ...................................................... 91
6.2       Butter & Spreadable Fats Consumption Analysis, 2006–16 ...........................................................92
6.2.1     Butter & Spreadable Fats Market by Volume, 2006–16 ............................................................................... 92
6.2.2     Butter & Spreadable Fats Consumption by Segments, 2006–16 .................................................................. 93
6.3       Butter & Spreadable Fats Market Value Analysis, 2006–16 ...........................................................94
6.3.1     Butter & Spreadable Fats Market by Value, 2006–16 .................................................................................. 94



 The Future of the Dairy Food Market in China, to 2016                                                                                                 Page 4

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 TABLE OF CONTENTS


6.3.2     Average Consumer Price/ Kg - Butter & Spreadable Fats, 2006–16 ............................................................ 95
6.3.3     Butter & Spreadable Fats Market Value by Segments, 2006–16 .................................................................. 96
6.4       Butter Market Analysis, 2006–16 ...................................................................................................98
6.4.1     Butter Market by Volume, 2006–16 ............................................................................................................. 98
6.4.2     Butter Market by Value, 2006–16 ................................................................................................................ 99
6.5       Spreadable Fats Market Analysis, 2006–16 .................................................................................100
6.5.1     Spreadable Fats Market by Volume, 2006–16 ........................................................................................... 100
6.5.2     Spreadable Fats Market by Value, 2006–16 .............................................................................................. 101
6.6       Butter & Spreadable Fats Market Volume Analysis by Brands, 2008–11 .....................................102
6.7       Butter & Spreadable Fats Market Value by Distribution Channel, 2008–11..................................103
7         China Yogurt Market Analysis ......................................................................................105
7.1       Market Growth Dynamics-Yogurt, 2006–16 .................................................................................105
7.1.1     Yogurt Market Growth Dynamics by Volume, 2006–16 .............................................................................. 105
7.1.2     Yogurt Market Growth Dynamics by Value, 2006–16 ................................................................................. 106
7.2       Yogurt Consumption Analysis, 2006–16 ...................................................................................... 107
7.2.1     Yogurt Market by Volume, 2006–16 .......................................................................................................... 107
7.2.2     Yogurt Consumption by Segments, 2006–16 ............................................................................................ 108
7.3       Yogurt Market Value Analysis, 2006–16 ...................................................................................... 109
7.3.1     Yogurt Market by Value, 2006–16 ............................................................................................................. 109
7.3.2     Average Consumer Price/ Kg - Yogurt, 2006–16 ....................................................................................... 110
7.3.3     Yogurt Market Value by Segments, 2006–16 ............................................................................................ 111
7.4       Set Yogurt Market Analysis, 2006–16 .......................................................................................... 113
7.4.1     Set Yogurt Market by Volume, 2006–16 .................................................................................................... 113
7.4.2     Set Yogurt Market by Value, 2006–16 ....................................................................................................... 114
7.5       Yogurt Drinks Market Analysis, 2006–16 .....................................................................................115
7.5.1     Yogurt Drinks Market by Volume, 2006–16 ............................................................................................... 115
7.5.2     Yogurt Drinks Market by Value, 2006–16 .................................................................................................. 116
7.6       Frozen Yogurt Market Analysis, 2006–16 ....................................................................................117
7.6.1     Frozen Yogurt Market by Volume, 2006–16 .............................................................................................. 117
7.6.2     Frozen Yogurt Market by Value, 2006–16 ................................................................................................. 118
7.7       Yogurt Market Volume Analysis by Brands, 2008–11 ..................................................................119
7.8       Yogurt Market Value by Distribution Channel, 2008–11 ............................................................... 120
8         China Puddings/Desserts Market Analysis ..................................................................122
8.1       Market Growth Dynamics-Puddings/Desserts, 2006–16 .............................................................. 122
8.1.1     Puddings/Desserts Market Growth Dynamics by Volume, 2006–16 ........................................................... 122
8.1.2     Puddings/Desserts Market Growth Dynamics by Value, 2006–16 .............................................................. 123
8.2       Puddings/Desserts Consumption Analysis, 2006–16 ...................................................................124
8.2.1     Puddings/Desserts Market by Volume, 2006–16 ....................................................................................... 124



 The Future of the Dairy Food Market in China, to 2016                                                                                                Page 5

© Canadean. This product is licensed and is not to be photocopied                                                                      Published: April 2012
 TABLE OF CONTENTS


8.2.2     Puddings/Desserts Consumption by Segments, 2006–16.......................................................................... 125
8.3       Puddings/Desserts Market Value Analysis, 2006–16 ...................................................................127
8.3.1     Puddings/Desserts Market by Value, 2006–16 .......................................................................................... 127
8.3.2     Average Consumer Price/ Kg - Puddings/Desserts, 2006–16 .................................................................... 128
8.3.3     Puddings/Desserts Market Value by Segments, 2006–16.......................................................................... 129
8.4       Cheesecakes Market Analysis, 2006–16 .....................................................................................132
8.4.1     Cheesecakes Market by Volume, 2006–16 ............................................................................................... 132
8.4.2     Cheesecakes Market by Value, 2006–16 .................................................................................................. 133
8.5       Flans Market Analysis, 2006–16 ..................................................................................................134
8.5.1     Flans Market by Volume, 2006–16 ............................................................................................................ 134
8.5.2     Flans Market by Value, 2006–16 ............................................................................................................... 135
8.6       Mousses Market Analysis, 2006–16 ............................................................................................ 136
8.6.1     Mousses Market by Volume, 2006–16....................................................................................................... 136
8.6.2     Mousses Market by Value, 2006–16 ......................................................................................................... 137
8.7       Fools Market Analysis, 2006–16 ..................................................................................................138
8.7.1     Fools Market by Volume, 2006–16 ............................................................................................................ 138
8.7.2     Fools Market by Value, 2006–16 ............................................................................................................... 139
8.8       Trifles Market Analysis, 2006–16 .................................................................................................140
8.8.1     Trifles Market by Volume, 2006–16 ........................................................................................................... 140
8.8.2     Trifles Market by Value, 2006–16 .............................................................................................................. 141
8.9       Other Puddings/Desserts Market Analysis, 2006–16 ...................................................................142
8.9.1     Other Puddings/Desserts Market by Volume, 2006–16.............................................................................. 142
8.9.2     Other Puddings/Desserts Market Value Analysis, 2006–16 ....................................................................... 143
8.10      Frozen Puddings/Desserts Market Analysis, 2006–16 .................................................................144
8.10.1 Frozen Puddings/Desserts Market by Volume, 2006–16............................................................................ 144
8.10.2 Frozen Puddings/Desserts Market by Value, 2006–16 .............................................................................. 145
8.11      Puddings/Desserts Market Volume Analysis by Brands, 2008–11 ...............................................146
8.12      Puddings/Desserts Market Value by Distribution Channel, 2008–11 ............................................147
9         Methodology ...................................................................................................................149
9.1       About Canadean.......................................................................................................................... 149
9.2       Disclaimer....................................................................................................................................149




 The Future of the Dairy Food Market in China, to 2016                                                                                                Page 6

© Canadean. This product is licensed and is not to be photocopied                                                                      Published: April 2012
  TABLE OF CONTENTS


LIST OF FIGURES

Figure 1: Consumer Panel Report Methodology .......................................................................................................................................................... 15
Figure 2: China Dairy Food Consumption (Kg m) and Growth (Y-o-Y), 2006–16....................................................................................................... 16
Figure 3: China Per-capita Dairy Food Consumption (Kg/head & Y-o-Y growth), 2006–16 ...................................................................................... 17
Figure 4: China Dairy Food Market Dynamics, by Category, by Volume 2006–16 .................................................................................................... 18
Figure 5: China Dairy Food Consumption (Kg m) by Category, 2006–16 ................................................................................................................... 19
Figure 6: China Dairy Food Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016 ................................................................. 21
Figure 7: China Dairy Food Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ................................................................................................... 22
Figure 8: China Dairy Food Market Dynamics, by Category, by Market Value 2006–16 ........................................................................................... 23
Figure 9: China Dairy Food Market Value (CNY m) by Category, 2006–16 ............................................................................................................... 24
Figure 10: China Dairy Food Market Value (CNY m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016 ................................................ 26
Figure 11: China Cheese Market Growth Dynamics by Volume, 2006–16 ................................................................................................................ 28
Figure 12: China Cheese Market Growth Dynamics by Value, 2006–16 .................................................................................................................... 29
Figure 13: China Cheese Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ....................................................................................................... 30
Figure 14: China Cheese Consumption (Kg m) by Segments, 2006–16 .................................................................................................................... 31
Figure 15: China Cheese Market Value (CNY m) and Growth (Y-o-Y), 2006–16....................................................................................................... 32
Figure 16: China Cheese Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ....................................................................................... 33
Figure 17: China Cheese Market Value (CNY m) by Segments, 2006–16 ................................................................................................................. 34
Figure 18: China Natural Cheese Market by Volume (kg m), 2006–16....................................................................................................................... 36
Figure 19: China Natural Cheese Market by Value (CNY m), 2006–16 ...................................................................................................................... 37
Figure 20: China Processed Cheese Market by Volume (kg m), 2006–16 ................................................................................................................. 38
Figure 21: China Processed Cheese Market by Value (CNY m), 2006–16 ................................................................................................................ 39
Figure 22: China Cheese Market Volume by Brands (Kg m), 2008–11 ...................................................................................................................... 40
Figure 23: China Cheese Market Value by Distribution Channel (CNY m), 2008–11 ................................................................................................ 41
Figure 24: China Cream Market Growth Dynamics by Volume, 2006–16 .................................................................................................................. 43
Figure 25: China Cream Market Growth Dynamics by Value, 2006–16 ..................................................................................................................... 44
Figure 26: China Cream Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ........................................................................................................ 45
Figure 27: China Cream Consumption (Kg m) by Segments, 2006–16 ...................................................................................................................... 46
Figure 28: China Cream Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ........................................................................................................ 48
Figure 29: China Cream Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ......................................................................................... 49
Figure 30: China Cream Market Value (CNY m) by Segments, 2006–16 ................................................................................................................... 50
Figure 31: China Single Cream Market by Volume (Kg m), 2006–16 ......................................................................................................................... 52
Figure 32: China Single Cream Market by Value (CNY m), 2006–16 ......................................................................................................................... 53
Figure 33: China Double Cream Market by Volume (Kg m), 2006–16 ........................................................................................................................ 54
Figure 34: China Double Cream Market by Value (CNY m), 2006–16........................................................................................................................ 55
Figure 35: China Sour Cream Market by Volume (Kg m), 2006–16 ............................................................................................................................ 56
Figure 36: China Sour Cream Market by Value (CNY m), 2006–16 ........................................................................................................................... 57
Figure 37: China Clotted Cream Market by Volume (Kg m), 2006–16 ........................................................................................................................ 58
Figure 38: China Clotted Cream Market by Value (CNY m), 2006–16........................................................................................................................ 59
Figure 39: China Whipping Cream Market by Volume (Kg m), 2006–16 .................................................................................................................... 60
Figure 40: China Whipping Cream Market by Value (CNY m), 2006–16 .................................................................................................................... 61
Figure 41: China Crème Fraiche Market by Volume (Kg m), 2006–16 ....................................................................................................................... 62
Figure 42: China Crème Fraiche Market by Value (CNY m), 2006–16 ....................................................................................................................... 63
Figure 43: China UHT/Longlife Cream Market by Volume (kg m), 2006–16............................................................................................................... 64
Figure 44: China UHT/Longlife Cream Market by Value (CNY m), 2006–16 .............................................................................................................. 65
Figure 45: China Other Cream Market by Volume (Kg m), 2006–16 .......................................................................................................................... 66
Figure 46: China Other Cream Market by Value (CNY m), 2006–16 .......................................................................................................................... 67
Figure 47: China Cream Market Volume by Brands (Kg m), 2008–11 ........................................................................................................................ 68
Figure 48: China Cream Market Value by Distribution Channel (CNY m), 2008–11 .................................................................................................. 69
Figure 49: China Milk Market Growth Dynamics by Volume 2006–16 ........................................................................................................................ 71
Figure 50: China Milk Market Growth Dynamics by Value, 2006–16 .......................................................................................................................... 72
Figure 51: China Milk Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ............................................................................................................. 73
Figure 52: China Milk Consumption (Kg m) by Segments, 2006–16 .......................................................................................................................... 74
Figure 53: China Milk Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ............................................................................................................. 75
Figure 54: China Milk Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ............................................................................................. 76
Figure 55: China Milk Market Value (CNY m) by Segments, 2006–16 ....................................................................................................................... 77
Figure 56: China Buttermilk Market by Volume (Kg m), 2006–16 ............................................................................................................................... 79
Figure 57: China Buttermilk Market by Value (CNY m), 2006–16 ............................................................................................................................... 80
Figure 58: China Concentrated Milk Market by Volume (Kg m), 2006–16 .................................................................................................................. 81



  The Future of the Dairy Food Market in China, to 2016                                                                                                                                           Page 7

© Canadean. This product is licensed and is not to be photocopied                                                                                                              Published: April 2012
  TABLE OF CONTENTS

Figure 59: China Concentrated Milk Market by Value (CNY m), 2006–16.................................................................................................................. 82
Figure 60: China Liquid Milk Market by Volume (Kg m), 2006–16 .............................................................................................................................. 83
Figure 61: China Liquid Milk Market by Value (CNY m), 2006–16 .............................................................................................................................. 84
Figure 62: China Powdered Milk Market by Volume (Kg m), 2006–16 ....................................................................................................................... 85
Figure 63: China Powdered Milk Market by Value( CNY m), 2006–11 ....................................................................................................................... 86
Figure 64: China Milk Market Volume by Brands (Kg m), 2008–11 ............................................................................................................................ 87
Figure 65: China Milk Market Value by Distribution Channel (CNY m), 2008–11....................................................................................................... 88
Figure 66: China Butter & Spreadable Fats Market Growth Dynamics by Volume, 2006–16 .................................................................................... 90
Figure 67: China Butter & Spreadable Fats Growth Dynamics by Value, 2006–16 ................................................................................................... 91
Figure 68: China Butter & Spreadable Fats Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 .......................................................................... 92
Figure 69: China Butter & Spreadable Fats Consumption (Kg m) by Segments, 2006–16 ....................................................................................... 93
Figure 70: China Butter & Spreadable Fats Market Value (CNY m) and Growth (Y-o-Y), 2006–16 .......................................................................... 94
Figure 71: China Butter & Spreadable Fats Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 .......................................................... 95
Figure 72: China Butter & Spreadable Fats Market Value (CNY m) by Segments, 2006–16 .................................................................................... 96
Figure 73: China Butter Market by Volume (Kg m), 2006–16 ...................................................................................................................................... 98
Figure 74: China Butter Market by Value (CNY m), 2006–16...................................................................................................................................... 99
Figure 75: China Spreadable Fats Market by Volume (Kg m), 2006–16 .................................................................................................................. 100
Figure 76: China Spreadable Fats Market by Value (CNY m), 2006–16 .................................................................................................................. 101
Figure 77: China Butter & Spreadable Fats Market Volume by Brands (Kg m), 2008–11 ....................................................................................... 102
Figure 78: China Butter & Spreadable Fats Market Value by Distribution Channel (CNY m), 2008–11 ................................................................. 103
Figure 79: China Yogurt Market Growth Dynamics by Volume (Kg m), 2006–16..................................................................................................... 105
Figure 80: China Yogurt Market Growth Dynamics by Value, 2006–16 .................................................................................................................... 106
Figure 81: China Yogurt Market Volume (Kg m) and Growth (Y-o-Y), 2006–16....................................................................................................... 107
Figure 82: China Yogurt Consumption (Kg m) by Segments, 2006–16 .................................................................................................................... 108
Figure 83: China Yogurt Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ...................................................................................................... 109
Figure 84: China Yogurt Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ....................................................................................... 110
Figure 85: China Yogurt Market Value (CNY m) by Segments, 2006–16 ................................................................................................................. 111
Figure 86: China Set Yogurt Market by Volume (Kg m), 2006–16 ............................................................................................................................ 113
Figure 87: China Set Yogurt Market by Value (CNY m), 2006–16 ............................................................................................................................ 114
Figure 88: China Yogurt Drinks Market by Volume (Kg m), 2006–16 ....................................................................................................................... 115
Figure 89: China Yogurt Drinks Market by Value (CNY m), 2006–16 ....................................................................................................................... 116
Figure 90: China Frozen Yogurt Market by Volume (Kg m), 2006–16 ...................................................................................................................... 117
Figure 91: China Frozen Yogurt Market by Value (CNY m), 2006–11 ...................................................................................................................... 118
Figure 92: China Yogurt Market Volume by Brands (Kg m), 2008–11 ...................................................................................................................... 119
Figure 93: China Yogurt Market Value by Distribution Channel (CNY m), 2008–11 ................................................................................................ 120
Figure 94: China Puddings/Desserts Market Growth Dynamics by Volume, 2006–16 ............................................................................................ 122
Figure 95: China Puddings/Desserts Market Growth Dynamics by Value, 2006–16................................................................................................ 123
Figure 96: China Puddings/Desserts Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 .................................................................................. 124
Figure 97: China Puddings/Desserts Consumption (Kg m) by Segments, 2006–16 ................................................................................................ 125
Figure 98: China Puddings/Desserts Market Value (CNY m) and Growth (Y-o-Y), 2006–16 .................................................................................. 127
Figure 99: China Puddings/Desserts Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ................................................................... 128
Figure 100: China Puddings/Desserts Market Value (CNY m) by Segments, 2006–16 ........................................................................................... 129
Figure 101: China Cheesecakes Market by Volume (Kg m), 2006–16 ..................................................................................................................... 132
Figure 102: China Cheesecakes Market by Value (CNY m), 2006–16 ..................................................................................................................... 133
Figure 103: China Flans Market by Volume (Kg m), 2006–16................................................................................................................................... 134
Figure 104: China Flans Market by Value (CNY m), 2006–16 .................................................................................................................................. 135
Figure 105: China Mousses Market by Volume (Kg m), 2006–16 ............................................................................................................................. 136
Figure 106: China Mousses Market by Value (CNY m), 2006–16............................................................................................................................. 137
Figure 107: China Fools Market by Volume (Kg m), 2006–16................................................................................................................................... 138
Figure 108: China Fools Market by Value (CNY m), 2006–16 .................................................................................................................................. 139
Figure 109: China Trifles Market by Volume (Kg m), 2006–16.................................................................................................................................. 140
Figure 110: China Trifles Market by Value (CNY m), 2006–16 ................................................................................................................................. 141
Figure 111: China Other Puddings/Desserts Market by Volume (Kg m), 2006–16 .................................................................................................. 142
Figure 112: China Other Puddings/Desserts Market by Value (CNY m), 2006–16 .................................................................................................. 143
Figure 113: China Frozen Puddings/Desserts Market by Volume (Kg m), 2006–16 ................................................................................................ 144
Figure 114: China Frozen Puddings/Desserts Market by Value (CNY m), 2006–16 ................................................................................................ 145
Figure 115: China Puddings/Desserts Market Volume by Brands (Kg m), 2008–11 ................................................................................................ 146
Figure 116: China Puddings/Desserts Market Value by Distribution Channel (CNY m), 2008–11 .......................................................................... 147




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  TABLE OF CONTENTS


LIST OF TABLES

Table 1: Volume Units for the Dairy Food Market ........................................................................................................................................................ 13
Table 2: China Dairy Food Consumption (Kg m) and Growth (Y-o-Y), 2006–16 ........................................................................................................ 16
Table 3: China Per-capita Dairy Food Consumption (Kg/head & Y-o-Y growth), 2006–16 ........................................................................................ 17
Table 4: China Dairy Food Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Category, by
volume (Kg m) ............................................................................................................................................................................................................... 18
Table 5: China Dairy Food Consumption (Kg m) by Category, 2006–11 .................................................................................................................... 19
Table 6: China Dairy Food Consumption (Kg m) by Category, 2011–16 .................................................................................................................... 20
Table 7: China Dairy Food Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016 .................................................................. 21
Table 8: China Dairy Food Market Value (CNY m) and Growth (Y-o-Y), 2006–16 .................................................................................................... 22
Table 9: China Dairy Food Market Value (USD m) and Growth (Y-o-Y), 2006–16 .................................................................................................... 22
Table 10: China Dairy Food Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Category,
by value (CNY m) .......................................................................................................................................................................................................... 23
Table 11: China Dairy Food Market Value (CNY m) by Category, 2006–11............................................................................................................... 24
Table 12: China Dairy Food Market Value (CNY m) by Category, 2011–16............................................................................................................... 25
Table 13: China Dairy Food Market Value (USD m) by Category, 2006–11............................................................................................................... 25
Table 14: China Dairy Food Market Value (USD m) by Category, 2011–16............................................................................................................... 25
Table 15: China Dairy Food Market Value (CNY m) by Category – Trends & Forecasts, 2006 Vs. 2011Vs. 2016 .................................................. 26
Table 16: China Dairy Food Market Value (USD m) by Category – Trends & Forecasts, 2006 Vs. 2011Vs. 2016 .................................................. 27
Table 17: China Cheese Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume (Kg
m), by Segments............................................................................................................................................................................................................ 28
Table 18: China Cheese Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value (CNY
m), by Segments............................................................................................................................................................................................................ 29
Table 19: China Cheese Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ........................................................................................................ 30
Table 20: China Cheese Consumption (Kg m) by Segments, 2006–11 ..................................................................................................................... 31
Table 21: China Cheese Consumption (Kg m) by Segments, 2011–16 ..................................................................................................................... 31
Table 22: China Cheese Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ........................................................................................................ 32
Table 23: China Cheese Market Value (USD m) and Growth (Y-o-Y), 2006–16 ........................................................................................................ 32
Table 24: China Cheese Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ........................................................................................ 33
Table 25: China Cheese Market Value (CNY m) by Segments, 2006–11 .................................................................................................................. 34
Table 26: China Cheese Market Value (CNY m) by Segments, 2011–16 .................................................................................................................. 35
Table 27: China Cheese Market Value (USD m) by Segments, 2006–11 .................................................................................................................. 35
Table 28: China Cheese Market Value (USD m) by Segments, 2011–16 .................................................................................................................. 35
Table 29: China Natural Cheese Market by Volume (kg m), 2006–16 ........................................................................................................................ 36
Table 30: China Natural Cheese Market by Value (CNY m), 2006–16 ....................................................................................................................... 37
Table 31: China Natural Cheese Market by Value (USD m), 2006–16 ....................................................................................................................... 37
Table 32: China Processed Cheese Market by Volume (kg m), 2006–16 .................................................................................................................. 38
Table 33: China Processed Cheese Market by Value (CNY m), 2006–16 ................................................................................................................. 39
Table 34: China Processed Cheese Market by Value (USD m), 2006–16 ................................................................................................................. 39
Table 35: China Cheese Market Volume by Brands (Kg m), 2008–11 ...................................................................................................................... 40
Table 36: China Cheese Market Value by Distribution Channel (CNY m), 2008–11.................................................................................................. 42
Table 37: China Cheese Market Value by Distribution Channel (USD m), 2008–11.................................................................................................. 42
Table 38: China Cream Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume (Kg m),
by Segments .................................................................................................................................................................................................................. 43
Table 39: China Cream Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value (CNY m),
by Segments .................................................................................................................................................................................................................. 44
Table 40: China Cream Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 .......................................................................................................... 45
Table 41: China Cream Consumption (Kg m) by Segments, 2006–11 ....................................................................................................................... 46
Table 42: China Cream Consumption (Kg m) by Segments, 2011–16 ...................................................................................................................... 47
Table 43: China Cream Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ......................................................................................................... 48
Table 44: China Cream Market Value (USD m) and Growth (Y-o-Y), 2006–16 ......................................................................................................... 48
Table 45: China Cream Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 .......................................................................................... 49
Table 46: China Cream Market Value (CNY m) by Segments, 2006–11 .................................................................................................................... 50
Table 47: China Cream Market Value (CNY m) by Segments, 2011–16 .................................................................................................................... 51
Table 48: China Cream Market Value (USD m) by Segments, 2006–11 .................................................................................................................... 51
Table 49: China Cream Market Value (USD m) by Segments, 2011–16 .................................................................................................................... 51
Table 50: China Single Cream Market by Volume (Kg m), 2006–16 .......................................................................................................................... 52
Table 51: China Single Cream Market by Value (CNY m), 2006–16 .......................................................................................................................... 53
Table 52: China Single Cream Market by Value (USD m), 2006–16 .......................................................................................................................... 53


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  TABLE OF CONTENTS

Table 53: China Double Cream Market by Volume (Kg m), 2006–16 ......................................................................................................................... 54
Table 54: China Double Cream Market by Value (CNY m), 2006–16 ......................................................................................................................... 55
Table 55: China Double Cream Market by Value (USD m), 2006–16 ......................................................................................................................... 55
Table 56: China Sour Cream Market by Volume (Kg m), 2006–16 ............................................................................................................................. 56
Table 57: China Sour Cream Market by Value (CNY m), 2006–16 ............................................................................................................................. 57
Table 58: China Sour Cream Market by Value (USD m), 2006–16 ............................................................................................................................. 57
Table 59: China Clotted Cream Market by Volume (Kg m), 2006–16 ........................................................................................................................ 58
Table 60: China Clotted Cream Market by Value (CNY m), 2006–16 ......................................................................................................................... 59
Table 61: China Clotted Cream Market by Value (USD m), 2006–16 ......................................................................................................................... 59
Table 62: China Whipping Cream Market by Volume (Kg m), 2006–16 ..................................................................................................................... 60
Table 63: China Whipping Cream Market by Value (CNY m), 2006–16 ..................................................................................................................... 61
Table 64: China Whipping Cream Market by Value (USD m), 2006–16 ..................................................................................................................... 61
Table 65: China Crème Fraiche Market by Volume (Kg m), 2006–16 ........................................................................................................................ 62
Table 66: China Crème Fraiche Market by Value (CNY m), 2006–16 ........................................................................................................................ 63
Table 67: China Crème Fraiche Market by Value (USD m), 2006–16 ........................................................................................................................ 63
Table 68: China UHT/Longlife Cream Market by Volume (kg m), 2006–16 ................................................................................................................ 64
Table 69: China UHT/Longlife Cream Market by Value (CNY m), 2006–16 ............................................................................................................... 65
Table 70: China UHT/Longlife Cream Market by Value (USD m), 2006–16 ............................................................................................................... 65
Table 71: China Other Cream Market by Volume (Kg m), 2006–16 ........................................................................................................................... 66
Table 72: China Other Cream Market by Value (CNY m), 2006–16 ........................................................................................................................... 67
Table 73: China Other Cream Market by Value (USD m), 2006–16 ........................................................................................................................... 67
Table 74: China Cream Market Volume by Brands (Kg m), 2008–11 ......................................................................................................................... 68
Table 75: China Cream Market Value by Distribution Channel (CNY m), 2008–11 ................................................................................................... 70
Table 76: China Cream Market Value by Distribution Channel (USD m), 2008–11 ................................................................................................... 70
Table 77: China Milk Market Dynamics: past and future growth rates (2006–11 & 2011–16) future market size (2016), by Volume (Kg m), by
Segments ....................................................................................................................................................................................................................... 71
Table 78: China Milk Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value (CNY m), by
Segments ....................................................................................................................................................................................................................... 72
Table 79: China Milk Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 .............................................................................................................. 73
Table 80: China Milk Consumption (Kg m) by Segments, 2006–11 ............................................................................................................................ 74
Table 81: China Milk Consumption (Kg m) by Segments, 2011–16 ........................................................................................................................... 74
Table 82: China Milk Market Value (CNY m) and Growth (Y-o-Y), 2006–16 .............................................................................................................. 75
Table 83: China Milk Market Value (USD m) and Growth (Y-o-Y), 2006–16 .............................................................................................................. 75
Table 84: China Milk Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16............................................................................................... 76
Table 85: China Milk Market Value (CNY m) by Segments, 2006–11 ........................................................................................................................ 77
Table 86: China Milk Market Value (CNY m) by Segments, 2011–16 ........................................................................................................................ 78
Table 87: China Milk Market Value (USD m) by Segments, 2006–11 ........................................................................................................................ 78
Table 88: China Milk Market Value (USD m) by Segments, 2011–16 ........................................................................................................................ 78
Table 89: China Buttermilk Market by Volume (Kg m), 2006–16 ................................................................................................................................ 79
Table 90: China Buttermilk Market by Value (CNY m), 2006–16 ................................................................................................................................ 80
Table 91: China Buttermilk Market by Value (USD m), 2006–16 ................................................................................................................................ 80
Table 92: China Concentrated Milk Market by Volume (Kg m), 2006–16 ................................................................................................................... 81
Table 93: China Concentrated Milk Market by Value (CNY m), 2006–16 ................................................................................................................... 82
Table 94: China Concentrated Milk Market by Value (USD m), 2006–16 ................................................................................................................... 82
Table 95: China Liquid Milk Market by Volume (Kg m), 2006–16 ............................................................................................................................... 83
Table 96: China Liquid Milk Market by Value (CNY m), 2006–16 ............................................................................................................................... 84
Table 97: China Liquid Milk Market by Value (USD m), 2006–16 ............................................................................................................................... 84
Table 98: China Powdered Milk Market by Volume (Kg m),2006–16 .......................................................................................................................... 85
Table 99: China Powdered Milk Market by Value (CNY m), 2006–16 ........................................................................................................................ 86
Table 100: China Powdered Milk Market by Value (USD m), 2006–16 ...................................................................................................................... 86
Table 101: China Milk Market Volume by Brands (Kg m), 2008–11 ........................................................................................................................... 87
Table 102: China Milk Market Value by Distribution Channel (CNY m), 2008–11 ...................................................................................................... 89
Table 103: China Milk Market Value by Distribution Channel (USD m), 2008–11 ...................................................................................................... 89
Table 104: China Butter & Spreadable Fats Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016),
by Volume (Kg m), by Segments .................................................................................................................................................................................. 90
Table 105: China Butter & Spreadable Fats Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016),
by Value (CNY m), by Segments .................................................................................................................................................................................. 91
Table 106: China Butter & Spreadable Fats Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ......................................................................... 92
Table 107: China Butter & Spreadable Fats Consumption (Kg m) by Segments, 2006–11 ....................................................................................... 93
Table 108: China Butter & Spreadable Fats Consumption (Kg m) by Segments, 2011–16 ....................................................................................... 93
Table 109: China Butter & Spreadable Fats Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ......................................................................... 94



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  TABLE OF CONTENTS

Table 110: China Butter & Spreadable Fats Market Value (USD m) and Growth (Y-o-Y), 2006–16 ......................................................................... 94
Table 111: China Butter & Spreadable Fats Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ......................................................... 95
Table 112: China Butter & Spreadable Fats Market Value (CNY m) by Segments, 2006–11 ................................................................................... 96
Table 113: China Butter & Spreadable Fats Market Value (CNY m) by Segments, 2011–16 ................................................................................... 96
Table 114: China Butter & Spreadable Fats Market Value (USD m) by Segments, 2006–11 ................................................................................... 97
Table 115: China Butter & Spreadable Fats Market Value (USD m) by Segments, 2011–16 ................................................................................... 97
Table 116: China Butter Market by Volume (Kg m), 2006–16 ..................................................................................................................................... 98
Table 117: China Butter Market by Value (CNY m), 2006–16 ..................................................................................................................................... 99
Table 118: China Butter Market by Value (USD m), 2006–16 ..................................................................................................................................... 99
Table 119: China Spreadable Fats Market by Volume (Kg m), 2006–16 .................................................................................................................. 100
Table 120: China Spreadable Fats Market by Value (CNY m), 2006–16 ................................................................................................................. 101
Table 121: China Spreadable Fats Market by Value (USD m), 2006–16 ................................................................................................................. 101
Table 122: China Butter & Spreadable Fats Market Volume by Brands (Kg m), 2008–11....................................................................................... 102
Table 123: China Butter & Spreadable Fats Value by Distribution Channel (CNY m), 2008–11 ............................................................................. 104
Table 124: China Butter & Spreadable Fats Market Value by Distribution Channel (USD m), 2008–11 ................................................................. 104
Table 125: China Yogurt Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume (Kg
m), by Segments.......................................................................................................................................................................................................... 105
Table 126: China Yogurt Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value (CNY
m), by Segments.......................................................................................................................................................................................................... 106
Table 127: China Yogurt Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ...................................................................................................... 107
Table 128: China Yogurt Consumption (Kg m) by Segments, 2006–11 ................................................................................................................... 108
Table 129: China Yogurt Consumption (Kg m) by Segments, 2011–16 ................................................................................................................... 108
Table 130: China Yogurt Market Value (CNY m) and Growth (Y-o-Y), 2006–16...................................................................................................... 109
Table 131: China Yogurt Market Value (USD m) and Growth (Y-o-Y), 2006–16...................................................................................................... 109
Table 132: China Yogurt Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ...................................................................................... 110
Table 133: China Yogurt Market Value (CNY m) by Segments, 2006–11 ................................................................................................................ 111
Table 134: China Yogurt Market Value (CNY m) by Segments, 2011–16 ................................................................................................................ 112
Table 135: China Yogurt Market Value (USD m) by Segments, 2006–11 ................................................................................................................ 112
Table 136: China Yogurt Market Value (USD m) by Segments, 2011–16 ................................................................................................................ 112
Table 137: China Set Yogurt Market by Volume (Kg m), 2006–16 ........................................................................................................................... 113
Table 138: China Set Yogurt Market by Value (CNY m), 2006–16 ........................................................................................................................... 114
Table 139: China Set Yogurt Market by Value (USD m), 2006–16 ........................................................................................................................... 114
Table 140: China Yogurt Drinks Market by Volume (Kg m), 2006–16 ...................................................................................................................... 115
Table 141: China Yogurt Drinks Market by Value (CNY m), 2006–16 ...................................................................................................................... 116
Table 142: China Yogurt Drinks Market by Value (USD m), 2006–16 ...................................................................................................................... 116
Table 143: China Frozen Yogurt Market by Volume (Kg m), 2006–16 ..................................................................................................................... 117
Table 144: China Frozen Yogurt Market by Value (CNY m), 2006–16 ..................................................................................................................... 118
Table 145: China Frozen Yogurt Market by Value (USD m), 2006–16 ..................................................................................................................... 118
Table 146: China Yogurt Market Volume by Brands (Kg m), 2008–11 ..................................................................................................................... 119
Table 147: China Yogurt Market Value by Distribution Channel (CNY m), 2008–11 .............................................................................................. 121
Table 148: China Yogurt Market Value by Distribution Channel (USD m), 2008–11 .............................................................................................. 121
Table 149: China Puddings/Desserts Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Volume (Kg m), by Segments ..................................................................................................................................................................................... 122
Table 150: China Puddings/Desserts Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Value (CNY m), by Segments ..................................................................................................................................................................................... 123
Table 151: China Puddings/Desserts Market Volume (Kg m) and Growth (Y-o-Y), 2006–16.................................................................................. 124
Table 152: China Puddings/Desserts Consumption (Kg m) by Segments, 2006–11 ............................................................................................... 125
Table 153: China Puddings/Desserts Consumption (Kg m) by Segments, 2011–16 ............................................................................................... 126
Table 154: China Puddings/Desserts Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ................................................................................. 127
Table 155: China Puddings/Desserts Market Value (USD m) and Growth (Y-o-Y), 2006–16 ................................................................................. 127
Table 156: China Puddings/Desserts Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 .................................................................. 128
Table 157: China Puddings/Desserts Market Value (CNY m) by Segments, 2006–11 ............................................................................................ 129
Table 158: China Puddings/Desserts Market Value (CNY m) by Segments, 2011–16 ............................................................................................ 130
Table 159: China Puddings/Desserts Market Value (USD m) by Segments, 2006–11 ............................................................................................ 130
Table 160: China Puddings/Desserts Market Value (USD m) by Segments, 2011–16 ............................................................................................ 131
Table 161: China Cheesecakes Market by Volume (Kg m), 2006–16 ...................................................................................................................... 132
Table 162: China Cheesecakes Market by Value (CNY m), 2006–16 ...................................................................................................................... 133
Table 163: China Cheesecakes Market by Value (USD m), 2006–16 ...................................................................................................................... 133
Table 164: China Flans Market by Volume (Kg m), 2006–16 .................................................................................................................................... 134
Table 165: China Flans Market by Value (CNY m), 2006–16.................................................................................................................................... 135
Table 166: China Flans Market by Value (USD m), 2006–16.................................................................................................................................... 135



  The Future of the Dairy Food Market in China, to 2016                                                                                                                                                             Page 11

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 TABLE OF CONTENTS

Table 167: China Mousses Market by Volume (Kg m), 2006–16 .............................................................................................................................. 136
Table 168: China Mousses Market by Value (CNY m), 2006–16 .............................................................................................................................. 137
Table 169: China Mousses Market by Value (USD m), 2006–16 .............................................................................................................................. 137
Table 170: China Fools Market by Volume (Kg m), 2006–16 .................................................................................................................................... 138
Table 171: China Fools Market by Value (CNY m), 2006–16.................................................................................................................................... 139
Table 172: China Fools Market by Value (USD m), 2006–16.................................................................................................................................... 139
Table 173: China Trifles Market by Volume (Kg m), 2006–16 ................................................................................................................................... 140
Table 174: China Trifles Market by Value (CNY m), 2006–16................................................................................................................................... 141
Table 175: China Trifles Market by Value (USD m), 2006–16................................................................................................................................... 141
Table 176: China Other Puddings/Desserts Market by Volume (Kg m), 2006–16 ................................................................................................... 142
Table 177: China Other Puddings/Desserts Market by Value (CNY m), 2006–16 ................................................................................................... 143
Table 178: China Other Puddings/Desserts Market by Value (USD m), 2006–16 ................................................................................................... 143
Table 179: China Frozen Puddings/Desserts Market by Volume (Kg m), 2006–16 ................................................................................................. 144
Table 180: China Frozen Puddings/Desserts Market by Value (CNY m), 2006–16 ................................................................................................. 145
Table 181: China Frozen Puddings/Desserts Market by Value (USD m), 2006–16 ................................................................................................. 145
Table 182: China Puddings/Desserts Market Volume by Brands (Kg m), 2008–11 ................................................................................................. 146
Table 183: China Puddings/Desserts Market Value by Distribution Channel (CNY m), 2008–11 ........................................................................... 148
Table 184: China Puddings/Desserts Market Value by Distribution Channel (USD m), 2008–11 ........................................................................... 148




 The Future of the Dairy Food Market in China, to 2016                                                                                                                                   Page 12

© Canadean. This product is licensed and is not to be photocopied                                                                                                       Published: April 2012
      INTRODUCTION


1           Introduction
1.1         What is this Report About?
            This report is the result of Canadean’s extensive market research covering the Dairy Food consumption in
            China. It provides detailed segmentation of historic and future Dairy Food consumption, covering key
            categories and segments. It also includes an analysis of the macro business environment and drivers of the
            market in China.

            As such the report is an essential tool for companies active across the Dairy Food industry and for new
            players considering entry into China’s Dairy Food market.

1.2         Definitions
            All the data is collected in volume terms. Dairy Food consumption refers to domestic consumption only and
            includes imports. Please note that rounding errors may occur.

1.2.1       This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2       Volume Units and Aggregations
            Where volume measurements are given the units of measurement presented in the table below are used. It
            should be noted that as volume units are sometimes mixed it is not always possible to provide an
            aggregation of volume units across product categories. In food categories this problem has been resolved by
            assuming that products sized in liters (e.g. liquid milk) have weights such that 1 liter = 1 kilogram.

            For this report the Dairy Food market is segmented as follows:


            Table 1: Volume Units for the Dairy Food Market
              Market                                                                                 Units
              Dairy Food                             Cheese                                          Kg
                                                     Cream                                           Kg
                                                     Milk                                            Kg
                                                     Butter & Spreadable Fats                        Kg
                                                     Yogurt                                          Kg
                                                     Puddings/Desserts                               Kg
            Source: Canadean                                                                                  © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                            Page 13

    © Canadean. This product is licensed and is not to be photocopied                                     Published: April 2012
    INTRODUCTION


1.2.3      Introduction


           In order to create the data for all the reports in this series and ensure its robustness a comprehensive and
           empirically robust research methodology and approach has been taken. This combines both a large-scale
           program of industry research with the results of extensive primary industry interviewing and calling.
           Furthermore, all definitions are standardized across products and countries to ensure comparability.

           The two main research streams, the program of online consumer surveys and industry research, are brought
           together and because both sets of research processes have been designed in conjunction with each other
           they can be combined and consolidated into the final, integrated data sets.

           NB: for this particular series of Industry Forecast reports a particular emphasis has been placed on using
           the consumer surveys and its analysis to create category level data, with the industry research stream not
           only being used to cross-check these numbers, but also to develop more detailed value and volume data (at
           the segment level). Three interviews with industry experts were conducted in local languages for each
           category and country covered with the research program. In total over 4,000 category level responses were
           achieved across the 10 countries covered in this research program. The detailed results of the consumer
           survey are available in our Consumer Panel report series.

1.2.4      Large scale, international, program of online consumer surveys


           A major international consumer survey across ten countries was conducted and, in total, over 120,000
           survey responses were obtained (over 12,000 in each country covered). These surveys were all conducted
           online using strict quality criteria ensuring that only high quality results were achieved and that non-suitable
           candidates, such as those putting in random repeat patterns or those who “sped” through the survey, were
           excluded.

1.2.5      Nationally Representative results (age, gender)


           As part of the survey method stringent quotas for responses by category were set which ensured that the
           responses gained were in line with the age and gender profile of each country covered. Further statistical
           analysis of the results ensured that all results were then in exactly the same proportion with the age profile
           and gender profile of each country covered.

1.2.6      Parents answered on their children’s behalf


           In order to obtain results for minors, strict quotas (covering both the age groups for minors covered in the
           report) were set by country to obtain responses from parents (who will often account for bulk of CPG
           purchases for products which children eventually consume) about their eldest child’s consumption. These
           quotas again ensured results by age group are nationally representative. No minors were surveyed as part of
           this project and no parents were asked about any alcohol consumption by their children (see note below on
           legal drinking age matters).




    The Future of the Dairy Food Market in China, to 2016                                                                Page 14

   © Canadean. This product is licensed and is not to be photocopied                                        Published: April 2012
    INTRODUCTION


1.2.7      Legal Drinking Age exclusions for alcoholic drinks categories


           For reports covering alcoholic drinks, this research and the findings presented relate solely to the
           consumption of alcohol by those of legal drinking age in each country covered. To ensure this, any
           respondent who was not of legal drinking age was automatically omitted by use of specific screening
           questions in the survey itself. Furthermore, cross checks made against ages provided and any indication that
           a respondent was not of legal drinking age led to their responses being omitted. Parents were never asked
           to answer on their children’s behalf for alcoholic drinks categories. It should also be noted that the online
           panels used to create the data do not include minors.

1.2.8      Integrated with industry calling and secondary research


           All of the outputs and analysis of the results below are also combined with industry research, which includes
           a major program of interviewing leading industry executives for each category covered in each country, as
           well as extensive secondary research (covering sources such as trade bodies, investment community
           research and company research). For the 10 countries covered by the consumer survey over 4,000
           interviews were conducted – all with local country experts (typically brand, product and marketing managers
           for major brands with each country). These results provide a detailed check and cross-reference for the
           analysis of the consumer survey results. Both of these research streams used common frameworks and
           were specifically designed to allow consolidation of the final results through top-down and bottom-up data
           analysis and checks into a data set which fully integrates consumer behavior, associated spending and
           volume consumption with total market values and volumes.


           Figure 1: Consumer Panel Report Methodology

                         Over 120,000 consumer survey responses                                      Over 4,000 industry executive interviews
                               Nat. Rep by age and gender                                             (f)or consumer survey countries, more
                                                                                                               conducted elsewhere)

                                  Consumer Survey Stream                                                     Industry Research Stream

                                     Consumer Trends
                             1.         Frameworks                                                      A.      In-house Databases
                                    Unique Survey Design


                                                                                                               Updated with Detailed
                             2. Online Consumer Survey                                                  B.     Secondary Research
                                                                                     Top-Down                                 Draft Data
                                                                                    Cross-Checks
                                      SQL Based Data
                             3.    Processing & Modelling
                                                                                     DATA               C.     Telephone Interviews
                                                                                 FINALIZATION                 with Leading Executives
                                          Engine
                                                                                     Bottom-Up
                                                                                    Data Creation



                                                  Update of input factors if required



                                                                             Publication Processes


           Source: Canadean                                                                                                                     © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                               Page 15

   © Canadean. This product is licensed and is not to be photocopied                                                                       Published: April 2012
      CHINA DAIRY FOOD MARKET OVERVIEW



2           China Dairy Food Market Overview
2.1         China Dairy Food Market Analysis by Volume
2.1.1       Overall Dairy Food Consumption, 2006–16

            Figure 2: China Dairy Food Consumption (Kg m) and Growth (Y-o-Y), 2006–16

                                                 60,000.0                                                                               16.0%
                 Dairy Food Consumption (Kg m)




                                                                                                                                        14.0%
                                                 50,000.0
                                                                                                                                        12.0%




                                                                                                                                                    Growth % (Y-O-Y)
                                                 40,000.0
                                                                                                                                        10.0%

                                                 30,000.0                                                                               8.0%

                                                                                                                                        6.0%
                                                 20,000.0
                                                                                                                                        4.0%
                                                 10,000.0
                                                                                                                                        2.0%

                                                      0.0                                                                               0.0%
                                                            2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                               Overall Value         Y-O-Y growth


            Source: Canadean                                                                                                              © Canadean



            Table 2: China Dairy Food Consumption (Kg m) and Growth (Y-o-Y), 2006–16
                                                    2006      2007     2008     2009    2010      2011     2012      2013      2014      2015             2016
             Overall
             Volume                                16,254   18,180   20,250   22,271   24,484   26,968   29,828     33,183   37,021    41,587      47,882
             Y-o-Y
             growth                                         11.80%   11.40%   10.00%   9.90%    10.10%   10.60%   11.20%     11.60%   12.30%      15.10%
            Source: Canadean                                                                                                              © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                        Page 16

    © Canadean. This product is licensed and is not to be photocopied                                                                 Published: April 2012
    CHINA DAIRY FOOD MARKET OVERVIEW


2.1.2     Per-capita Dairy Food consumption, 2006–16

          Figure 3: China Per-capita Dairy Food Consumption (Kg/head & Y-o-Y growth), 2006–16

                                                      40.0                                                                          16.0%
                  Dairy Food Per-capita Consumption




                                                      35.0                                                                          14.0%

                                                      30.0                                                                          12.0%




                                                                                                                                                Growth % (Y-O-Y)
                                                      25.0                                                                          10.0%
                                (Kg )




                                                      20.0                                                                          8.0%

                                                      15.0                                                                          6.0%

                                                      10.0                                                                          4.0%

                                                       5.0                                                                          2.0%

                                                       0.0                                                                          0.0%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                         Per-Capita Consumption          Y-o-Y Growth %


           Source: Canadean                                                                                                           © Canadean



           Table 3: China Per-capita Dairy Food Consumption (Kg/head & Y-o-Y growth), 2006–16
                                                       2006     2007    2008   2009     2010      2011    2012    2013     2014      2015             2016

            Per-capita                                 12.4     13.8    15.2    16.7    18.3      20.0    22.0    24.4     27.1       30.2                34.6
            Y-o-Y
            growth                                             11.3%   10.8%   9.4%    9.4%       9.6%   10.1%   10.7%    11.0%     11.8%       14.6%
           Source: Canadean                                                                                                           © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                      Page 17

   © Canadean. This product is licensed and is not to be photocopied                                                              Published: April 2012
    CHINA DAIRY FOOD MARKET OVERVIEW


2.1.3     Dairy Food Market Growth Dynamics, by Volume

          Figure 4: China Dairy Food Market Dynamics, by Category, by Volume 2006–16


                              25.0%


                              20.0%
               CAGR 2006-11




                              15.0%


                              10.0%


                               5.0%


                               0.0%
                                  0.0%              5.0%               10.0%             15.0%              20.0%             25.0%
                                                                            CAGR 2011-16


                                 Yogurt   Milk      Puddings/Desserts            Cream   Butter & Spreadable Fats       Cheese


           Source: Canadean                                                                                             © Canadean



           Table 4: China Dairy Food Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
                        future market size (2016), by Category, by volume (Kg m)
            Category                                            CAGR (2006-11)             CAGR (2011-16)            Market Size 2016
            Cheese                                                     11.04%                      9.02%                          54.88
            Cream                                                      10.20%                     10.34%                         669.82
            Milk                                                        5.90%                      6.39%                      15987.58
            Butter & Spreadable Fats                                   10.33%                      9.37%                         263.40
            Yogurt                                                     18.24%                     17.50%                      27789.98
            Puddings/Desserts                                           5.94%                      6.51%                        3116.30
           Source: Canadean                                                                                             © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                        Page 18

   © Canadean. This product is licensed and is not to be photocopied                                                Published: April 2012
    CHINA DAIRY FOOD MARKET OVERVIEW


2.1.4     Dairy Food Consumption by Category, 2006–16

          Figure 5: China Dairy Food Consumption (Kg m) by Category, 2006–16

                                                        60000.0
                   Dairy Food Consumption by Category




                                                        50000.0


                                                        40000.0
                                 (Kg m)




                                                        30000.0


                                                        20000.0


                                                        10000.0


                                                            0.0
                                                                  2006    2007    2008      2009     2010   2011   2012    2013       2014     2015      2016


                                                        Cheese     Cream         Milk       Butter & Spreadable Fats       Yogurt        Puddings/Desserts


           Source: Canadean                                                                                                                             © Canadean



           Table 5: China Dairy Food Consumption (Kg m) by Category, 2006–11
                                                                                                                                                                CAGR
            Category                                                  2006          2007           2008         2009          2010              2011         2006–11
            Cheese                                                   21.10         23.29           25.44       27.47         29.79             32.50            9.02%
            Cream                                                   251.94        281.76        311.36        341.01        374.07            412.06            10.34%
            Milk                                                   8,806.13      9,376.13      9,955.76     10,564.16     11,262.96      12,002.21              6.39%
            Butter & Spreadable
            Fats                                                    102.93        114.11        125.36        136.04        147.83            161.09            9.37%
            Yogurt                                                 5,368.07      6,552.77      7,876.26      9,125.49     10,467.32      12,024.87              17.50%
            Puddings/Desserts                                      1,703.76      1,831.93      1,955.39      2,077.09      2,201.77          2,335.49           6.51%
            Overall                                               16,253.93   18,180.00       20,249.58     22,271.27     24,483.74      26,968.23              10.66%
          Source: Canadean                                                                                                                              © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                       Page 19

   © Canadean. This product is licensed and is not to be photocopied                                                                              Published: April 2012
 CHINA DAIRY FOOD MARKET OVERVIEW



        Table 6: China Dairy Food Consumption (Kg m) by Category, 2011–16
                                                                                                                            CAGR
         Category                            2011            2012        2013        2014        2015        2016         2011–16
         Cheese                             32.50           35.08       38.00       42.01       47.00       54.88          11.04%
         Cream                             412.06          455.42      504.36      555.55      608.66      669.82          10.20%
         Milk                          12,002.21         12,750.78   13,521.19   14,316.48   15,128.09   15,987.58          5.90%
         Butter & Spreadable
         Fats                              161.09          176.42      194.55      215.22      237.55      263.40          10.33%
         Yogurt                        12,024.87         13,937.28   16,305.17   19,122.27   22,637.49   27,789.98         18.24%
         Puddings/Desserts               2,335.49         2,472.77    2,619.85    2,769.17    2,928.16    3,116.30          5.94%
         Overall                       26,968.23         29,827.75   33,183.11   37,020.70   41,586.96   47,881.96         12.17%
       Source: Canadean                                                                                              © Canadean




 The Future of the Dairy Food Market in China, to 2016                                                                      Page 20

© Canadean. This product is licensed and is not to be photocopied                                              Published: April 2012
    CHINA DAIRY FOOD MARKET OVERVIEW


2.1.5     Dairy Food Consumption – Trends and Forecasts, 2006 Vs. 2011 Vs. 2016

          Figure 6: China Dairy Food Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016




                                              10%       0%
                                                                   1%

                                                10% 0%
                                                     2%

                                                  10% 0%
                                                       2%

                                                                                                    Cheese
                                                                                                    Cream
                                                                                                    Milk
                                       33%
                                 36%                                   54% 51% 49%
                                                                                                    Butter & Spreadable Fats
                          39%
                                                                                                    Yogurt
                                                  1%

                                                   1%

                                                      1%




           Source: Canadean                                                                                        © Canadean



           Table 7: China Dairy Food Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
            Category                                           Market Size 2006      Market Size 2011           Market Size 2016
            Cheese                                                         21.10                32.50                        54.88
            Cream                                                         251.94              281.76                        311.36
            Milk                                                         8,806.13            9,376.13                     9,955.76
            Butter & Spreadable Fats                                      102.93              114.11                        125.36
            Yogurt                                                       5,368.07            6,552.77                     7,876.26
            Puddings/Desserts                                            1,703.76            1,831.93                     1,955.39
            Overall                                                     16,253.93           18,189.21                    20,279.01
           Source: Canadean                                                                                        © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                   Page 21

   © Canadean. This product is licensed and is not to be photocopied                                           Published: April 2012
      CHINA DAIRY FOOD MARKET OVERVIEW



2.2         China Dairy Food Market Analysis by Value
2.2.1       Overall Dairy Food Market Value, 2006–16

            Figure 7: China Dairy Food Market Value (CNY m) and Growth (Y-o-Y), 2006–16

                                                  450,000.0                                                                                     12.0%
                Dairy Food Market Value (CNY m)




                                                  400,000.0
                                                                                                                                                10.0%
                                                  350,000.0




                                                                                                                                                            Growth % (Y-O-Y)
                                                  300,000.0                                                                                     8.0%

                                                  250,000.0
                                                                                                                                                6.0%
                                                  200,000.0

                                                  150,000.0                                                                                     4.0%

                                                  100,000.0
                                                                                                                                                2.0%
                                                   50,000.0

                                                        0.0                                                                                     0.0%
                                                                2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                  Market Value            Y-O-Y growth %


            Source: Canadean                                                                                                                      © Canadean



            Table 8: China Dairy Food Market Value (CNY m) and Growth (Y-o-Y), 2006–16
                                                     2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
             Market
             Value                                 162,638    179,585   196,395   213,145   231,279   251,041   273,567   298,996   326,969   356,991     394,897
             Y-o-Y
             growth                                           10.40%     9.40%     8.50%     8.50%     8.50%     9.00%     9.30%     9.40%      9.20%     10.60%
            Source: Canadean                                                                                                                      © Canadean



            Table 9: China Dairy Food Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                     2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
             Market
             Value                                  20,422     23,646    28,310    31,249    34,215    38,901    42,392    46,332    50,667    55,319      61,193
             Y-o-Y
             growth                                           15.80%    19.70%    10.40%     9.50%    13.70%     9.00%     9.30%     9.40%      9.20%     10.60%
            Source: Canadean                                                                                                                      © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                                Page 22

   © Canadean. This product is licensed and is not to be photocopied                                                                          Published: April 2012
    CHINA DAIRY FOOD MARKET OVERVIEW


2.2.2     Dairy Food Market Growth Dynamics, by Value

          Figure 8: China Dairy Food Market Dynamics, by Category, by Market Value 2006–16

                             16.0%

                             14.0%

                             12.0%
              CAGR 2006-11




                             10.0%

                              8.0%

                              6.0%

                              4.0%

                              2.0%

                              0.0%
                                 0.0%         2.0%      4.0%           6.0%       8.0%       10.0%      12.0%     14.0%           16.0%
                                                                              CAGR 2011-16
                                     Yogurt   Milk    Puddings/Desserts          Butter & Spreadable Fats       Cream         Cheese



           Source: Canadean                                                                                                 © Canadean



           Table 10: China Dairy Food Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
                        future market size (2016), by Category, by value (CNY m)
            Category                                            CAGR (2006-11)               CAGR (2011-16)              Market Size 2016
            Cheese                                                      12.63%                       12.02%                        2,367.36
            Cream                                                       11.86%                       11.09%                        9,346.50
            Milk                                                         6.54%                       6.70%                      148,246.90
            Butter & Spreadable Fats                                     8.71%                       7.85%                        14,847.24
            Yogurt                                                      13.04%                       12.80%                     183,095.05
            Puddings/Desserts                                            6.19%                       6.93%                        36,994.01
           Source: Canadean                                                                                                 © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                            Page 23

   © Canadean. This product is licensed and is not to be photocopied                                                    Published: April 2012
    CHINA DAIRY FOOD MARKET OVERVIEW


2.2.3     Dairy Food Market Value by Category, 2006–16

          Figure 9: China Dairy Food Market Value (CNY m) by Category, 2006–16

                                                         450000.0
                   Dairy Food Market Value by Category




                                                         400000.0

                                                         350000.0

                                                         300000.0

                                                         250000.0
                                (CNY m)




                                                         200000.0

                                                         150000.0

                                                         100000.0

                                                          50000.0

                                                              0.0
                                                                     2006       2007     2008     2009    2010   2011    2012     2013      2014     2015      2016



                                                         Cheese      Cream         Milk          Butter & Spreadable Fats        Yogurt        Puddings/Desserts


           Source: Canadean                                                                                                                                   © Canadean



           Table 11: China Dairy Food Market Value (CNY m) by Category, 2006–11
                                                                                                                                                                      CAGR
            Category                                                    2006             2007          2008          2009           2010              2011         2006–11
            Cheese                                                     740.5            852.7         962.5        1,066.0        1,178.4           1,306.0           12.02%
            Cream                                                     3,154.4          3,569.3       3,970.3       4,380.2        4,830.7           5,336.2           11.09%
            Milk                                                     78,121.7      83,551.8         89,172.1      94,861.9      101,173.6      108,019.9              6.70%
            Butter & Spreadable
            Fats                                                      6,700.2          7,301.3       7,893.2       8,458.1        9,086.8           9,778.4           7.85%
            Yogurt                                                   54,321.3      63,171.7         71,758.4      80,253.7       89,319.8          99,205.2           12.80%
            Puddings/Desserts                                        19,599.9      21,137.8         22,638.2      24,125.5       25,689.5          27,395.3           6.93%
            Overall                                                 162,637.9     179,584.7        196,394.7     213,145.3      231,278.8      251,041.0              9.07%
          Source: Canadean                                                                                                                                    © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                             Page 24

   © Canadean. This product is licensed and is not to be photocopied                                                                                    Published: April 2012
 CHINA DAIRY FOOD MARKET OVERVIEW



        Table 12: China Dairy Food Market Value (CNY m) by Category, 2011–16
                                                                                                                            CAGR
         Category                            2011            2012        2013        2014        2015        2016         2011–16
         Cheese                           1,306.0          1,435.4     1,579.0     1,775.3     2,012.2     2,367.4         12.63%
         Cream                            5,336.2          5,917.4     6,583.9     7,342.8     8,219.2     9,346.5         11.86%
         Milk                          108,019.9         115,321.2   123,008.5   131,039.6   139,461.4   148,246.9          6.54%
         Butter & Spreadable
         Fats                             9,778.4         10,555.9    11,481.2    12,507.5    13,600.9    14,847.2          8.71%
         Yogurt                          99,205.2        111,164.8   125,311.2   141,382.3   158,825.0   183,095.1         13.04%
         Puddings/Desserts               27,395.3         29,172.0    31,032.1    32,921.3    34,872.4    36,994.0          6.19%
         Overall                       251,041.0         273,566.6   298,995.9   326,968.8   356,991.1   394,897.1          9.48%
       Source: Canadean                                                                                              © Canadean



        Table 13: China Dairy Food Market Value (USD m) by Category, 2006–11
                                                                                                                            CAGR
         Category                            2006            2007        2008        2009        2010        2011         2006–11
         Cheese                              93.0           112.3       138.7       156.3       174.3       202.4          16.83%
         Cream                              396.1           470.0       572.3       642.2       714.7       826.9          15.86%
         Milk                             9,809.7         11,001.3    12,854.2    13,907.7    14,967.6    16,738.8         11.28%
         Butter & Spreadable
         Fats                               841.3           961.4      1,137.8     1,240.0     1,344.3     1,515.3         12.49%
         Yogurt                           6,821.1          8,317.8    10,344.0    11,766.0    13,214.0    15,372.8         17.65%
         Puddings/Desserts                2,461.2          2,783.2     3,263.3     3,537.0     3,800.5     4,245.2         11.52%
         Overall                         20,422.4         23,645.9    28,310.3    31,249.2    34,215.4    38,901.3         13.76%
       Source: Canadean                                                                                              © Canadean



        Table 14: China Dairy Food Market Value (USD m) by Category, 2011–16
                                                                                                                            CAGR
         Category                            2011            2012        2013        2014        2015        2016         2011–16
         Cheese                             202.4           222.4       244.7       275.1       311.8       366.8          12.63%
         Cream                              826.9           917.0      1,020.2     1,137.8     1,273.6     1,448.3         11.86%
         Milk                            16,738.8         17,870.2    19,061.4    20,305.9    21,610.9    22,972.3          6.54%
         Butter & Spreadable
         Fats                             1,515.3          1,635.7     1,779.1     1,938.2     2,107.6     2,300.7          8.71%
         Yogurt                          15,372.8         17,226.1    19,418.2    21,908.6    24,611.5    28,372.4         13.04%
         Puddings/Desserts                4,245.2          4,520.5     4,808.7     5,101.5     5,403.8     5,732.6          6.19%
         Overall                         38,901.3         42,391.9    46,332.4    50,667.1    55,319.3    61,193.2          9.48%
       Source: Canadean                                                                                              © Canadean




 The Future of the Dairy Food Market in China, to 2016                                                                      Page 25

© Canadean. This product is licensed and is not to be photocopied                                              Published: April 2012
    CHINA DAIRY FOOD MARKET OVERVIEW


2.2.4     Dairy Food Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016

          Figure 10: China Dairy Food Market Value (CNY m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs.
                       2016




                                               9%       1%
                                                         2%

                                               11%      1%
                                                         2%

                                                 12% 1%
                                                      2%

                                                                                                           Cheese
                                                                                     38%                   Cream
                                                                              43%
                                                                       48%                                 Milk
                                     33%
                                                                                                           Butter & Spreadable Fats
                                  39%
                                                                                                           Yogurt
                             46%
                                                     4%

                                                            4%
                                                                       4%




           Source: Canadean                                                                                               © Canadean



           Table 15: China Dairy Food Market Value (CNY m) by Category – Trends & Forecasts, 2006 Vs. 2011Vs.
                        2016
            Category                                          Market Value 2006            Market Value 2011          Market Value 2016
            Cheese                                                          740.48                  1,305.99                     2,367.36
            Cream                                                        3,154.37                   5,336.20                     9,346.50
            Milk                                                        78,121.67                 108,019.92                  148,246.90
            Butter & Spreadable Fats                                     6,700.22                   9,778.44                    14,847.24
            Yogurt                                                      54,321.27                  99,205.20                  183,095.05
            Puddings/Desserts                                           19,599.92                  27,395.25                    36,994.01
            Overall                                                    162,637.93                 251,041.00                  394,897.06
           Source: Canadean                                                                                               © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                          Page 26

   © Canadean. This product is licensed and is not to be photocopied                                                  Published: April 2012
 CHINA DAIRY FOOD MARKET OVERVIEW



        Table 16: China Dairy Food Market Value (USD m) by Category – Trends & Forecasts, 2006 Vs. 2011Vs.
                     2016
         Category                                          Market Value 2006    Market Value 2011   Market Value 2016
         Cheese                                                       106.74               202.38                366.85
         Cream                                                        454.70               826.90              1,448.33
         Milk                                                       11,261.24           16,738.77             22,972.34
         Butter & Spreadable Fats                                     965.84             1,515.27              2,300.73
         Yogurt                                                      7,830.41           15,372.84             28,372.41
         Puddings/Desserts                                           2,825.33            4,245.17              5,732.59
         Overall                                                    23,444.26           38,901.31             61,193.25
        Source: Canadean                                                                                © Canadean




 The Future of the Dairy Food Market in China, to 2016                                                           Page 27

© Canadean. This product is licensed and is not to be photocopied                                   Published: April 2012
      CHINA CHEESE MARKET ANALYSIS



3           China Cheese Market Analysis
3.1         Market Growth Dynamics-Cheese, 2006–16
3.1.1       Cheese Market Growth Dynamics by Volume, 2006–16

            Figure 11: China Cheese Market Growth Dynamics by Volume, 2006–16

                                9.5%

                                9.4%

                                9.3%
                 CAGR 2006-11




                                9.2%

                                9.1%

                                9.0%

                                8.9%

                                8.8%

                                8.7%
                                   10.6%     10.7%            10.8%       10.9%      11.0%         11.1%       11.2%          11.3%
                                                                             CAGR 2011-16
                                                    Natural Cheese                          Processed Cheese


            Source: Canadean                                                                                            © Canadean



            Table 17: China Cheese Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future
                         market size (2016), by Volume (Kg m), by Segments
             Segment                                             CAGR (2006-11)             CAGR (2011-16)             Market Size 2016
             Natural Cheese                                             10.73%                      9.33%                         18.12
             Processed Cheese                                           11.20%                      8.87%                         36.75
            Source: Canadean                                                                                            © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                     Page 28

    © Canadean. This product is licensed and is not to be photocopied                                              Published: April 2012
    CHINA CHEESE MARKET ANALYSIS


3.1.2     Cheese Market Growth Dynamics by Value, 2006–16

          Figure 12: China Cheese Market Growth Dynamics by Value, 2006–16
                             12.8%

                             12.6%

                             12.4%
              CAGR 2006-11




                             12.2%

                             12.0%

                             11.8%

                             11.6%

                             11.4%
                                 0.0%   2.0%         4.0%         6.0%      8.0%   10.0%      12.0%     14.0%   16.0%      18.0%
                                                                            CAGR 2011-16
                                                  Natural Cheese                           Processed Cheese


           Source: Canadean                                                                                          © Canadean



           Table 18: China Cheese Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future
                        market size (2016), by Value (CNY m), by Segments
            Segment                                             CAGR (2006-11)             CAGR (2011-16)         Market Size 2016
            Natural Cheese                                               10.27%                   12.60%                      812.67
            Processed Cheese                                             14.00%                   11.67%                    1,554.69
           Source: Canadean                                                                                          © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                     Page 29

   © Canadean. This product is licensed and is not to be photocopied                                             Published: April 2012
      CHINA CHEESE MARKET ANALYSIS



3.2         Cheese Consumption Analysis, 2006–16
3.2.1       Cheese Market by Volume, 2006–16

            Figure 13: China Cheese Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                         60.0                                                                                 18.0%
                   Cheese Consumption by Volume (Kg m)




                                                                                                                                              16.0%
                                                         50.0
                                                                                                                                              14.0%




                                                                                                                                                          Growth % (Y-O-Y)
                                                         40.0                                                                                 12.0%

                                                                                                                                              10.0%
                                                         30.0
                                                                                                                                              8.0%

                                                         20.0                                                                                 6.0%

                                                                                                                                              4.0%
                                                         10.0
                                                                                                                                              2.0%

                                                          0.0                                                                                 0.0%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                      Overall Volume          Y-O-Y growth


            Source: Canadean                                                                                                                    © Canadean



            Table 19: China Cheese Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                            2006        2007   2008    2009    2010    2011       2012       2013    2014      2015             2016
             Overall
             Volume                                             21.1    23.3   25.4    27.5    29.8    32.5       35.1       38.0    42.0       47.0                54.9
             Y-o-Y
             growth                                                    10.4%   9.2%    8.0%    8.4%    9.1%       7.9%       8.3%   10.6%     11.9%       16.7%
            Source: Canadean                                                                                                                    © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                              Page 30

   © Canadean. This product is licensed and is not to be photocopied                                                                        Published: April 2012
    CHINA CHEESE MARKET ANALYSIS


3.2.2     Cheese Consumption by Segments, 2006–16

          Figure 14: China Cheese Consumption (Kg m) by Segments, 2006–16

                                                 60.0
                Cheese Consumption by Segments




                                                 50.0

                                                 40.0
                            (Kg m)




                                                 30.0

                                                 20.0

                                                 10.0

                                                  0.0
                                                        2006   2007    2008      2009   2010    2011    2012   2013   2014    2015      2016



                                                                  Natural Cheese                           Processed Cheese



           Source: Canadean                                                                                                            © Canadean



           Table 20: China Cheese Consumption (Kg m) by Segments, 2006–11
                                                                                                                                               CAGR
            Segment                                            2006       2007          2008           2009        2010        2011         2006–11
            Natural Cheese                                      6.97          7.72       8.46           9.16       9.97        10.88           9.33%
            Processed Cheese                                   14.14      15.57         16.98          18.31      19.83        21.62           8.87%
            Overall                                            21.10      23.29         25.44          27.47      29.79        32.50           9.02%
          Source: Canadean                                                                                                             © Canadean



           Table 21: China Cheese Consumption (Kg m) by Segments, 2011–16
                                                                                                                                               CAGR
            Segment                                            2011       2012          2013           2014        2015        2016         2011–16
            Natural Cheese                                     10.88      11.70         12.63          13.92      15.54        18.12           10.73%
            Processed Cheese                                   21.62      23.38         25.37          28.09      31.46        36.75           11.20%
            Overall                                            32.50      35.08         38.00          42.01      47.00        54.88           11.04%
          Source: Canadean                                                                                                             © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                      Page 31

   © Canadean. This product is licensed and is not to be photocopied                                                             Published: April 2012
      CHINA CHEESE MARKET ANALYSIS



3.3         Cheese Market Value Analysis, 2006–16
3.3.1       Cheese Market by Value, 2006–16

            Figure 15: China Cheese Market Value (CNY m) and Growth (Y-o-Y), 2006–16

                                                    2,500.0                                                                                   20.0%
                   Cheese Market by Value (CNY m)




                                                                                                                                              18.0%

                                                    2,000.0                                                                                   16.0%

                                                                                                                                              14.0%




                                                                                                                                                          Growth % (Y-O-Y)
                                                    1,500.0                                                                                   12.0%

                                                                                                                                              10.0%

                                                    1,000.0                                                                                   8.0%

                                                                                                                                              6.0%

                                                     500.0                                                                                    4.0%

                                                                                                                                              2.0%

                                                        0.0                                                                                   0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                 Overall Value           Y-O-Y growth


            Source: Canadean                                                                                                                    © Canadean



            Table 22: China Cheese Market Value (CNY m) and Growth (Y-o-Y), 2006–16
                                                       2006      2007    2008     2009      2010      2011      2012      2013      2014       2015             2016
             Overall
             Value                                     740.5    852.7   962.5   1,066.0   1,178.4   1,306.0   1,435.4   1,579.0   1,775.3   2,012.2     2,367.4
             Y-o-Y
             growth                                             15.2%   12.9%    10.8%     10.5%     10.8%      9.9%     10.0%     12.4%      13.3%       17.7%
            Source: Canadean                                                                                                                    © Canadean



            Table 23: China Cheese Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                       2006      2007    2008     2009      2010      2011      2012      2013      2014       2015             2016
             Overall
             Value                                      93.0    112.3   138.7    156.3     174.3     202.4     222.4     244.7     275.1      311.8         366.8
             Y-o-Y
             growth                                             20.8%   23.6%    12.6%     11.5%     16.1%      9.9%     10.0%     12.4%      13.3%       17.7%
            Source: Canadean                                                                                                                    © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                              Page 32

   © Canadean. This product is licensed and is not to be photocopied                                                                        Published: April 2012
    CHINA CHEESE MARKET ANALYSIS


3.3.2     Average Consumer Price/ Kg - Cheese, 2006–16

          Figure 16: China Cheese Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16

                                                         50.0                                                                    5.0%
                    Average Consumer Price/ Kg -Cheese




                                                         45.0                                                                    4.5%

                                                         40.0                                                                    4.0%

                                                         35.0                                                                    3.5%




                                                                                                                                           Growth % (Y-O-Y)
                                                         30.0                                                                    3.0%
                                 (CNY )




                                                         25.0                                                                    2.5%

                                                         20.0                                                                    2.0%

                                                         15.0                                                                    1.5%

                                                         10.0                                                                    1.0%

                                                          5.0                                                                    0.5%

                                                          0.0                                                                    0.0%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                  Avg Price     Y-O-Y growth


           Source: Canadean                                                                                                      © Canadean



           Table 24: China Cheese Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16
                                                          2006     2007   2008   2009   2010    2011   2012    2013   2014      2015             2016
            Avg.
            price                                         35.1     36.6   37.8   38.8    39.6   40.2   40.9    41.6   42.3       42.8                43.1
            Y-o-Y
            growth                                                 4.3%   3.3%   2.6%   1.9%    1.6%   1.8%    1.6%   1.7%      1.3%            0.8%
           Source: Canadean                                                                                                      © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                 Page 33

   © Canadean. This product is licensed and is not to be photocopied                                                         Published: April 2012
    CHINA CHEESE MARKET ANALYSIS


3.3.3     Cheese Market Value by Segments, 2006–16

          Figure 17: China Cheese Market Value (CNY m) by Segments, 2006–16

                                                  2500.0
                Cheese Market Value by Segments




                                                  2000.0


                                                  1500.0
                           (CNY m)




                                                  1000.0


                                                   500.0


                                                     0.0
                                                           2006    2007   2008      2009     2010   2011     2012   2013       2014     2015      2016

                                                                    Natural Cheese                            Processed Cheese



           Source: Canadean                                                                                                                      © Canadean



           Table 25: China Cheese Market Value (CNY m) by Segments, 2006–11
                                                                                                                                                         CAGR
            Segment                                               2006      2007            2008           2009        2010              2011         2006–11
            Natural Cheese                                    275.42       319.72          363.98      404.96        449.58            498.53          12.60%
            Processed Cheese                                  465.05       533.00          598.49      661.02        728.77            807.46          11.67%
            Overall                                           740.48       852.73          962.47    1,065.98       1,178.35          1,305.99         12.02%
          Source: Canadean                                                                                                                       © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                Page 34

   © Canadean. This product is licensed and is not to be photocopied                                                                       Published: April 2012
 CHINA CHEESE MARKET ANALYSIS




        Table 26: China Cheese Market Value (CNY m) by Segments, 2011–16
                                                                                                                       CAGR
         Segment                             2011            2012      2013       2014       2015       2016         2011–16
         Natural Cheese                    498.53          540.29    579.36     636.46     705.64     812.67          10.27%
         Processed Cheese                  807.46          895.14    999.60    1,138.80   1,306.54   1,554.69         14.00%
         Overall                         1,305.99        1,435.43   1,578.96   1,775.26   2,012.18   2,367.36         12.63%
       Source: Canadean                                                                                         © Canadean



        Table 27: China Cheese Market Value (USD m) by Segments, 2006–11
                                                                                                                       CAGR
         Segment                             2006            2007      2008       2009       2010       2011         2006–11
         Natural Cheese                     34.58           42.10     52.47      59.37      66.51      77.25          17.44%
         Processed Cheese                   58.40           70.18     86.27      96.91     107.81     125.12          16.46%
         Overall                            92.98          112.28    138.74     156.28     174.33     202.38          16.83%
       Source: Canadean                                                                                         © Canadean



        Table 28: China Cheese Market Value (USD m) by Segments, 2011–16
                                                                                                                       CAGR
         Segment                             2011            2012      2013       2014       2015       2016         2011–16
         Natural Cheese                     77.25           83.72     89.78      98.63     109.35     125.93          10.27%
         Processed Cheese                  125.12          138.71    154.90     176.47     202.46     240.91          14.00%
         Overall                           202.38          222.43    244.68     275.09     311.81     366.85          12.63%
       Source: Canadean                                                                                         © Canadean




 The Future of the Dairy Food Market in China, to 2016                                                                 Page 35

© Canadean. This product is licensed and is not to be photocopied                                         Published: April 2012
      CHINA CHEESE MARKET ANALYSIS



3.4         Natural Cheese Market Analysis, 2006–16
3.4.1       Natural Cheese Market by Volume, 2006–16

            Figure 18: China Natural Cheese Market by Volume (kg m), 2006–16

                                                     20.0                                                                        18.0%
                   Natural Cheese Market by Volume




                                                     18.0                                                                        16.0%
                                                     16.0                                                                        14.0%
                                                     14.0




                                                                                                                                             Growth % (Y-O-Y)
                                                                                                                                 12.0%
                                                     12.0
                                (Kg m)




                                                                                                                                 10.0%
                                                     10.0
                                                                                                                                 8.0%
                                                      8.0
                                                                                                                                 6.0%
                                                      6.0

                                                      4.0                                                                        4.0%

                                                      2.0                                                                        2.0%

                                                      0.0                                                                        0.0%
                                                             2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                             Market Value      Y-o-Y Growth %


            Source: Canadean                                                                                                       © Canadean



            Table 29: China Natural Cheese Market by Volume (kg m), 2006–16
                                                      2006     2007   2008    2009    2010    2011   2012       2013    2014      2015             2016
             Overall
             Volume                                    7.0      7.7    8.5     9.2     10.0   10.9   11.7       12.6    13.9       15.5                18.1
             Y-o-Y
             growth                                           10.8%   9.6%    8.3%    8.8%    9.2%   7.5%       7.9%   10.2%     11.6%       16.6%
            Source: Canadean                                                                                                       © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                 Page 36

   © Canadean. This product is licensed and is not to be photocopied                                                           Published: April 2012
    CHINA CHEESE MARKET ANALYSIS


3.4.2     Natural Cheese Market by Value, 2006–16

          Figure 19: China Natural Cheese Market by Value (CNY m), 2006–16

                                                          900.0                                                                               18.0%
                 Natural Cheese Market by Value (CNY m)




                                                          800.0                                                                               16.0%

                                                          700.0                                                                               14.0%




                                                                                                                                                          Growth % (Y-O-Y)
                                                          600.0                                                                               12.0%

                                                          500.0                                                                               10.0%

                                                          400.0                                                                               8.0%

                                                          300.0                                                                               6.0%

                                                          200.0                                                                               4.0%

                                                          100.0                                                                               2.0%

                                                            0.0                                                                               0.0%
                                                                     2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                        Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                                     © Canadean



           Table 30: China Natural Cheese Market by Value (CNY m), 2006–16
                                                             2006       2007     2008    2009     2010    2011   2012       2013    2014       2015              2016
            Market
            Value                                            275.4      319.7   364.0    405.0   449.6   498.5   540.3      579.4   636.5     705.6          812.7
            Y-o-Y
            growth                                                     16.1%    13.8%   11.3%    11.0%   10.9%   8.4%       7.2%    9.9%      10.9%       15.2%
           Source: Canadean                                                                                                                     © Canadean



           Table 31: China Natural Cheese Market by Value (USD m), 2006–16
                                                             2006       2007     2008    2009     2010    2011   2012       2013    2014       2015              2016
            Market
            Value                                             34.6       42.1    52.5     59.4    66.5    77.3    83.7       89.8    98.6     109.3          125.9
            Y-o-Y
            growth                                                     21.7%    24.6%   13.2%    12.0%   16.1%   8.4%       7.2%    9.9%      10.9%       15.2%
           Source: Canadean                                                                                                                     © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                Page 37

   © Canadean. This product is licensed and is not to be photocopied                                                                        Published: April 2012
      CHINA CHEESE MARKET ANALYSIS



3.5         Processed Cheese Market Analysis, 2006–16
3.5.1       Processed Cheese Market by Volume, 2006–16

            Figure 20: China Processed Cheese Market by Volume (kg m), 2006–16

                                                       40.0                                                                        18.0%
                   Processed Cheese Market by Volume




                                                       35.0                                                                        16.0%

                                                                                                                                   14.0%
                                                       30.0




                                                                                                                                               Growth % (Y-O-Y)
                                                                                                                                   12.0%
                                                       25.0
                                 (Kg m)




                                                                                                                                   10.0%
                                                       20.0
                                                                                                                                   8.0%
                                                       15.0
                                                                                                                                   6.0%
                                                       10.0
                                                                                                                                   4.0%
                                                        5.0                                                                        2.0%

                                                        0.0                                                                        0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                               Market Value      Y-o-Y Growth %

            Source: Canadean                                                                                                         © Canadean



            Table 32: China Processed Cheese Market by Volume (kg m), 2006–16
                                                        2006     2007   2008    2009     2010   2011   2012       2013    2014      2015              2016
             Overall
             Volume                                     14.1     15.6   17.0     18.3    19.8   21.6    23.4      25.4    28.1       31.5                 36.8
             Y-o-Y
             growth                                             10.1%   9.1%    7.8%    8.3%    9.0%   8.2%       8.5%   10.7%     12.0%       16.8%
            Source: Canadean                                                                                                         © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                   Page 38

   © Canadean. This product is licensed and is not to be photocopied                                                             Published: April 2012
    CHINA CHEESE MARKET ANALYSIS


3.5.2     Processed Cheese Market by Value, 2006–16

          Figure 21: China Processed Cheese Market by Value (CNY m), 2006–16

                                                     1,800.0                                                                           20.0%
                  Processed Cheese Market by Value




                                                     1,600.0                                                                           18.0%

                                                     1,400.0                                                                           16.0%

                                                                                                                                       14.0%




                                                                                                                                                   Growth % (Y-O-Y)
                                                     1,200.0
                                                                                                                                       12.0%
                              (CNY m)




                                                     1,000.0
                                                                                                                                       10.0%
                                                      800.0
                                                                                                                                       8.0%
                                                      600.0
                                                                                                                                       6.0%
                                                      400.0                                                                            4.0%
                                                      200.0                                                                            2.0%

                                                         0.0                                                                           0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                               Market Value        Y-o-Y Growth %

           Source: Canadean                                                                                                              © Canadean



           Table 33: China Processed Cheese Market by Value (CNY m), 2006–16
                                                      2006      2007    2008    2009    2010     2011    2012       2013     2014       2015             2016
            Market
            Value                                    465.1     533.0   598.5   661.0    728.8   807.5   895.1   999.6      1,138.8   1,306.5     1,554.7
            Y-o-Y
            growth                                             14.6%   12.3%   10.4%   10.2%    10.8%   10.9%   11.7%       13.9%      14.7%       19.0%
           Source: Canadean                                                                                                              © Canadean



           Table 34: China Processed Cheese Market by Value (USD m), 2006–16
                                                      2006      2007    2008    2009    2010     2011    2012       2013     2014       2015             2016
            Market
            Value                                     58.4      70.2    86.3    96.9    107.8   125.1   138.7   154.9       176.5      202.5         240.9
            Y-o-Y
            growth                                             20.2%   22.9%   12.3%   11.2%    16.1%   10.9%   11.7%       13.9%      14.7%       19.0%
           Source: Canadean                                                                                                              © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                         Page 39

   © Canadean. This product is licensed and is not to be photocopied                                                                 Published: April 2012
      CHINA CHEESE MARKET ANALYSIS



3.6         Cheese Market Volume Analysis by Brands, 2008–11

            Figure 22: China Cheese Market Volume by Brands (Kg m), 2008–11
                    Cheese Market Volume by Brands (Kg m)



                                                            25.0


                                                            20.0


                                                            15.0


                                                            10.0


                                                             5.0


                                                             0.0
                                                                            2008               2009               2010                    2011


                                                                   Bright             Chang Qing      Castello       Dairy Good       Guang Ming

                                                                   Others             Altria          Danone         Yili             Devondale



            Source: Canadean                                                                                                                   © Canadean



            Table 35: China Cheese Market Volume by Brands (Kg m), 2008–11
                                                                                                                                                        CAGR
             Brand Name                                                            2008            2009          2010             2011                2008–11
             Bright                                                                 4.42            4.78          5.19             5.67                   8.6%
             Chang Qing                                                             2.15            2.32          2.51             2.74                   8.4%
             Castello                                                               2.01            2.17          2.34             2.55                   8.3%
             Dairy Good                                                             1.61            1.74          1.88             2.05                   8.4%
             Guang Ming                                                             1.48            1.60          1.73             1.88                   8.2%
             Others                                                                 1.26            1.36          1.48             1.61                   8.4%
             Altria                                                                 1.22            1.32          1.43             1.57                   8.6%
             Danone                                                                 1.14            1.23          1.33             1.45                   8.4%
             Yili                                                                   1.10            1.18          1.28             1.39                   8.3%
             Devondale                                                              0.82            0.89          0.96             1.05                   8.4%
             Others                                                                 8.22            8.89          9.66            10.55                   8.7%
             Overall                                                               25.44           27.47         29.79            32.50                   8.5%

            Source: Canadean                                                                                                                   © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                             Page 40

  © Canadean. This product is licensed and is not to be photocopied                                                                        Published: April 2012
      CHINA CHEESE MARKET ANALYSIS



3.7         Cheese Market Value by Distribution Channel, 2008–11

            Figure 23: China Cheese Market Value by Distribution Channel (CNY m), 2008–11

                                                        1400.0
                   Cheese Market Size by Distribution




                                                        1200.0

                                                        1000.0
                           Channel (CNY m)




                                                         800.0

                                                         600.0

                                                         400.0

                                                         200.0

                                                           0.0
                                                                      2008              2009   2010            2011




                                                            “Dollar Stores”, Variety Stores     Hypermarkets & Supermarkets
                                                            Convenience Stores                  Food & drinks specialists
                                                            Others


            Source: Canadean                                                                                                © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                        Page 41

  © Canadean. This product is licensed and is not to be photocopied                                                   Published: April 2012
 CHINA CHEESE MARKET ANALYSIS



        Table 36: China Cheese Market Value by Distribution Channel (CNY m), 2008–11
                                                                                                               CAGR
         Distribution Channel                      2008               2009      2010      2011               2008–11
         Cash & Carries &
         Warehouse Clubs                             0.0                0.0       0.0       0.0                  0.0%
         “Dollar Stores”,
         Variety Stores                              5.5                6.1       6.8       7.6                11.4%
         Hypermarkets &
         Supermarkets                              539.6             598.0     662.5     735.1                 10.9%
         Convenience Stores                        305.1             339.1     374.6     416.1                 10.9%
         Food & drinks
         specialists                                71.6              79.5      87.3      96.7                 10.6%
         Department Stores                           0.0                0.0       0.0       0.0                  0.0%
         Vending machines                            0.0                0.0       0.0       0.0                  0.0%
         Drug stores &
         Pharmacies                                  0.0                0.0       0.0       0.0                  0.0%
         eRetailers                                  0.0                0.0       0.0       0.0                  0.0%
         Others                                     40.7              43.2      47.2      50.5                   7.4%
         Overall                                   962.5            1,066.0   1,178.4   1,306.0                10.7%

        Source: Canadean                                                                              © Canadean



        Table 37: China Cheese Market Value by Distribution Channel (USD m), 2008–11
                                                                                                               CAGR
         Distribution Channel                      2008               2009      2010      2011               2008–11
         Cash & Carries &
         Warehouse Clubs                             0.0                0.0       0.0       0.0                  0.0%
         “Dollar Stores”,
         Variety Stores                              0.8                0.9       1.0       1.2                14.1%
         Hypermarkets &
         Supermarkets                               77.8              87.7      98.0     113.9                 13.6%
         Convenience Stores                         44.0              49.7      55.4      64.5                 13.6%
         Food & drinks
         specialists                                10.3              11.7      12.9      15.0                 13.3%
         Department Stores                           0.0                0.0       0.0       0.0                  0.0%
         Vending machines                            0.0                0.0       0.0       0.0                  0.0%
         Drug stores &
         Pharmacies                                  0.0                0.0       0.0       0.0                  0.0%
         eRetailers                                  0.0                0.0       0.0       0.0                  0.0%
         Others                                      5.9                6.3       7.0       7.8                10.0%
         Overall                                   138.7             156.3     174.3     202.4                 13.4%

        Source: Canadean                                                                              © Canadean




 The Future of the Dairy Food Market in China, to 2016                                                         Page 42

© Canadean. This product is licensed and is not to be photocopied                                 Published: April 2012
      CHINA CREAM MARKET ANALYSIS



4           China Cream Market Analysis
4.1         Market Growth Dynamics-Cream, 2006–16
4.1.1       Cream Market Growth Dynamics by Volume, 2006–16

            Figure 24: China Cream Market Growth Dynamics by Volume, 2006–16

                                 14.0%

                                 12.0%

                                 10.0%
                  CAGR 2006-11




                                  8.0%

                                  6.0%

                                  4.0%

                                  2.0%

                                  0.0%
                                     0.0%        2.0%           4.0%         6.0%     8.0%          10.0%     12.0%          14.0%
                                                                             CAGR 2011-16
                                   Other Cream                Single Cream          Crème Fraiche            Whipping Cream

                                   UHT/Longlif e Cream        Double Cream          Sour Cream               Clotted Cream


            Source: Canadean                                                                                           © Canadean



            Table 38: China Cream Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future
                         market size (2016), by Volume (Kg m), by Segments
             Segment                                             CAGR (2006-11)             CAGR (2011-16)          Market Size 2016
             Single Cream                                               11.67%                     11.67%                        23.69
             Double Cream                                               12.00%                      9.67%                        17.19
             Sour Cream                                                  8.00%                     10.33%                        16.63
             Clotted Cream                                              10.33%                     10.33%                        11.83
             Whipping Cream                                              7.67%                      9.67%                        22.22
             Crème Fraiche                                               8.67%                     10.00%                        22.51
             UHT/Longlife Cream                                         10.33%                     11.00%                        17.90
             Other Cream                                                10.33%                     10.33%                       537.84
            Source: Canadean                                                                                           © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                     Page 43

    © Canadean. This product is licensed and is not to be photocopied                                              Published: April 2012
    CHINA CREAM MARKET ANALYSIS


4.1.2     Cream Market Growth Dynamics by Value, 2006–16

          Figure 25: China Cream Market Growth Dynamics by Value, 2006–16

                               14.0%

                               12.0%

                               10.0%
                CAGR 2006-11




                                8.0%

                                6.0%

                                4.0%

                                2.0%

                                0.0%
                                   0.0%        2.0%         4.0%       6.0%       8.0%       10.0%      12.0%      14.0%        16.0%
                                                                              CAGR 2011-16

                                 Other Cream                Whipping Cream          Single Cream                Sour Cream

                                 Crème Fraiche              UHT/Longlif e Cream     Double Cream                Clotted Cream


           Source: Canadean                                                                                                © Canadean



           Table 39: China Cream Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future
                        market size (2016), by Value (CNY m), by Segments
            Segment                                             CAGR (2006-11)               CAGR (2011-16)            Market Size 2016
            Single Cream                                               13.33%                        9.00%                         180.44
            Double Cream                                               10.33%                        8.67%                         128.89
            Sour Cream                                                 10.67%                        8.67%                         148.00
            Clotted Cream                                               8.33%                        8.33%                         111.00
            Whipping Cream                                             10.33%                        9.67%                         197.85
            Crème Fraiche                                               9.67%                        10.00%                        138.92
            UHT/Longlife Cream                                         12.33%                        11.00%                        137.02
            Other Cream                                                12.00%                        11.33%                      8,304.38
           Source: Canadean                                                                                                © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                          Page 44

   © Canadean. This product is licensed and is not to be photocopied                                                  Published: April 2012
      CHINA CREAM MARKET ANALYSIS



4.2         Cream Consumption Analysis, 2006–16
4.2.1       Cream Market by Volume, 2006–16

            Figure 26: China Cream Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                        800.0                                                                                  14.0%
                   Cream Consumption by Volume (Kg m)




                                                        700.0                                                                                  12.0%

                                                        600.0
                                                                                                                                               10.0%




                                                                                                                                                           Growth % (Y-O-Y)
                                                        500.0
                                                                                                                                               8.0%
                                                        400.0
                                                                                                                                               6.0%
                                                        300.0
                                                                                                                                               4.0%
                                                        200.0

                                                        100.0                                                                                  2.0%

                                                          0.0                                                                                  0.0%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                     Overall Volume           Y-O-Y growth


            Source: Canadean                                                                                                                     © Canadean



            Table 40: China Cream Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                           2006       2007    2008    2009    2010     2011       2012       2013     2014      2015              2016
             Overall
             Volume                                        251.9     281.8   311.4   341.0    374.1   412.1       455.4      504.4   555.5     608.7          669.8
             Y-o-Y
             growth                                                  11.8%   10.5%    9.5%    9.7%    10.2%      10.5%    10.7%      10.1%      9.6%       10.0%
            Source: Canadean                                                                                                                     © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                               Page 45

   © Canadean. This product is licensed and is not to be photocopied                                                                         Published: April 2012
    CHINA CREAM MARKET ANALYSIS


4.2.2     Cream Consumption by Segments, 2006–16

          Figure 27: China Cream Consumption (Kg m) by Segments, 2006–16

                                                800.0
                Cream Consumption by Segments




                                                700.0

                                                600.0

                                                500.0
                           (Kg m)




                                                400.0

                                                300.0

                                                200.0

                                                100.0

                                                  0.0
                                                        2006    2007     2008     2009    2010     2011     2012   2013   2014   2015       2016

                                                Single Cream             Double Cream               Sour Cream                Clotted Cream
                                                Whipping Cream           Crème Fraiche              UHT/Longlif e Cream       Other Cream


           Source: Canadean                                                                                                                © Canadean



           Table 41: China Cream Consumption (Kg m) by Segments, 2006–11
                                                                                                                                                   CAGR
            Segment                                              2006           2007       2008            2009       2010         2011         2006–11
            Single                                               7.860       9.017        10.154          11.244     12.414       13.647           11.67%
            Double                                               6.151       6.797         7.451           8.140      8.870        9.756           9.67%
            Sour                                                 6.922       7.740         8.551           9.346     10.245       11.319           10.33%
            Clotted                                              4.426       4.948         5.478           5.998      6.573        7.237           10.33%
            Whipping                                             9.682      10.732        11.773          12.818     13.982       15.359           9.67%
            Crème Fraiche                                        9.224      10.268        11.304          12.344     13.497       14.855           10.00%
            UHT/Longlife                                         6.496       7.327         8.152           8.979      9.899       10.946           11.00%
            Other                                              201.181     224.934       248.499      272.146       298.594      328.943           10.33%
            Overall                                            251.942     281.764       311.361      341.015       374.074      412.061           10.34%
          Source: Canadean                                                                                                                 © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                          Page 46

   © Canadean. This product is licensed and is not to be photocopied                                                                 Published: April 2012
 CHINA CREAM MARKET ANALYSIS



        Table 42: China Cream Consumption (Kg m) by Segments, 2011–16
                                                                                                                   CAGR
         Segment                             2011            2012     2013      2014      2015      2016         2011–16
         Single                            13.647          15.083    16.791    18.781    21.086    23.695         11.67%
         Double                             9.756          10.801    12.036    13.483    15.122    17.194         12.00%
         Sour                              11.319          12.418    13.467    14.515    15.593    16.631          8.00%
         Clotted                            7.237           8.004     8.852     9.761    10.745    11.832         10.33%
         Whipping                          15.359          16.765    18.155    19.586    20.980    22.221          7.67%
         Crème Fraiche                     14.855          16.369    17.918    19.507    21.059    22.509          8.67%
         UHT/Longlife                      10.946          12.166    13.570    15.005    16.412    17.897         10.33%
         Other                           328.943         363.811    403.573   444.908   487.663   537.842         10.33%
         Overall                         412.061         455.417    504.361   555.547   608.659   669.821         10.20%
       Source: Canadean                                                                                     © Canadean




 The Future of the Dairy Food Market in China, to 2016                                                             Page 47

© Canadean. This product is licensed and is not to be photocopied                                     Published: April 2012
      CHINA CREAM MARKET ANALYSIS



4.3         Cream Market Value Analysis, 2006–16
4.3.1       Cream Market by Value, 2006–16

            Figure 28: China Cream Market Value (CNY m) and Growth (Y-o-Y), 2006–16

                                                    10,000.0                                                                              16.0%

                                                     9,000.0
                                                                                                                                          14.0%
                    Cream Market by Value (CNY m)




                                                     8,000.0
                                                                                                                                          12.0%
                                                     7,000.0




                                                                                                                                                      Growth % (Y-O-Y)
                                                                                                                                          10.0%
                                                     6,000.0

                                                     5,000.0                                                                              8.0%

                                                     4,000.0
                                                                                                                                          6.0%
                                                     3,000.0
                                                                                                                                          4.0%
                                                     2,000.0
                                                                                                                                          2.0%
                                                     1,000.0

                                                         0.0                                                                              0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                  Overall Value         Y-O-Y growth


            Source: Canadean                                                                                                                © Canadean



            Table 43: China Cream Market Value (CNY m) and Growth (Y-o-Y), 2006–16
                                                       2006      2007     2008     2009     2010     2011     2012     2013      2014      2015             2016
             Market
             Value                                     3,154    3,569    3,970    4,380    4,831    5,336    5,917     6,584    7,343     8,219          9,347
             Y-o-Y
             growth                                            13.20%   11.20%   10.30%   10.30%   10.50%   10.90%   11.30%    11.50%   11.90%      13.70%
            Source: Canadean                                                                                                                © Canadean



            Table 44: China Cream Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                       2006      2007     2008     2009     2010     2011     2012     2013      2014      2015             2016
             Market
             Value                                      396       470      572      642      715      827      917     1,020    1,138     1,274          1,448
             Y-o-Y
             growth                                            18.70%   21.80%   12.20%   11.30%   15.70%   10.90%   11.30%    11.50%   11.90%      13.70%
            Source: Canadean                                                                                                                © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                          Page 48

   © Canadean. This product is licensed and is not to be photocopied                                                                    Published: April 2012
    CHINA CREAM MARKET ANALYSIS


4.3.2     Average Consumer Price/ Kg - Cream, 2006–16

          Figure 29: China Cream Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16

                                                         14.5                                                                        3.50%
                    Average Consumer Price/ Kg - Cream




                                                         14.0                                                                        3.00%

                                                                                                                                     2.50%




                                                                                                                                                 Growth % (Y-O-Y)
                                                         13.5
                                                                                                                                     2.00%
                                 (CNY)




                                                         13.0
                                                                                                                                     1.50%
                                                         12.5
                                                                                                                                     1.00%

                                                         12.0                                                                        0.50%

                                                         11.5                                                                        0.00%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                     Avg Price      Y-O-Y growth


           Source: Canadean                                                                                                            © Canadean



           Table 45: China Cream Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16
                                                          2006     2007     2008    2009    2010    2011    2012    2013    2014      2015              2016
            Avg.
            price                                        12.52     12.67   12.75   12.84   12.91   12.95   12.99   13.05   13.22     13.50          13.95
            Y-o-Y
            growth                                                1.18%    0.66%   0.73%   0.54%   0.28%   0.33%   0.47%   1.25%     2.17%       3.33%
           Source: Canadean                                                                                                            © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                       Page 49

   © Canadean. This product is licensed and is not to be photocopied                                                               Published: April 2012
    CHINA CREAM MARKET ANALYSIS


4.3.3     Cream Market Value by Segments, 2006–16

          Figure 30: China Cream Market Value (CNY m) by Segments, 2006–16

                                                  10000.0
                Cream Market Value by Segments,




                                                   9000.0
                                                   8000.0
                                                   7000.0
                                                   6000.0
                           (CNY m)




                                                   5000.0
                                                   4000.0
                                                   3000.0
                                                   2000.0
                                                   1000.0
                                                      0.0
                                                            2006    2007   2008   2009     2010     2011     2012   2013   2014    2015       2016


                                                   Single Cream            Double Cream              Sour Cream                Clotted Cream
                                                   Whipping Cream          Crème Fraiche             UHT/Longlif e Cream       Other Cream


           Source: Canadean                                                                                                                  © Canadean



           Table 46: China Cream Market Value (CNY m) by Segments, 2006–11
                                                                                                                                                     CAGR
            Segment                                                 2006      2007          2008           2009        2010          2011         2006–11
            Single                                                 62.72     69.06         75.14           81.01      87.85         96.50            9.00%
            Double                                                 52.02     57.04         61.91           67.00      72.58         78.83            8.67%
            Sour                                                   58.84     64.52         70.02           75.63      81.94         89.16            8.67%
            Clotted                                                49.85     54.43         58.87           63.46      68.43         74.39            8.33%
            Whipping                                               76.28     84.72         92.92       101.26        110.53        121.01            9.67%
            Crème Fraiche                                          54.38     60.65         66.76           72.96      79.84         87.58            10.00%
            UHT/Longlife                                           45.46     51.38         57.10           62.95      69.38         76.60            11.00%
            Other                                              2,754.81    3,127.51      3,487.58     3,855.91      4,260.16      4,712.13           11.33%
            Overall                                            3,154.37    3,569.32      3,970.30     4,380.18      4,830.72      5,336.20           11.09%
          Source: Canadean                                                                                                                   © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                            Page 50

   © Canadean. This product is licensed and is not to be photocopied                                                                   Published: April 2012
 CHINA CREAM MARKET ANALYSIS



        Table 47: China Cream Market Value (CNY m) by Segments, 2011–16
                                                                                                                        CAGR
         Segment                             2011            2012      2013       2014       2015       2016         2011–16
         Single                             96.50          106.78    118.93     134.10     153.81     180.44          13.33%
         Double                             78.83           85.84     94.15     103.54     114.24     128.89          10.33%
         Sour                               89.16           97.80    107.84     119.14     132.09     148.00          10.67%
         Clotted                            74.39           80.98     88.21       95.63    103.37     111.00            8.33%
         Whipping                          121.01          132.92    146.53     161.41     178.19     197.85          10.33%
         Crème Fraiche                      87.58           96.11    105.12     115.04     126.31     138.92            9.67%
         UHT/Longlife                       76.60           85.19     95.28     106.72     119.88     137.02          12.33%
         Other                           4,712.13        5,231.77   5,827.84   6,507.25   7,291.32   8,304.38         12.00%
         Overall                         5,336.20        5,917.39   6,583.90   7,342.84   8,219.22   9,346.50         11.86%
       Source: Canadean                                                                                         © Canadean



        Table 48: China Cream Market Value (USD m) by Segments, 2006–11
                                                                                                                       CAGR
         Segment                             2006            2007      2008       2009       2010       2011         2006–11
         Single                              7.88            9.09     10.83      11.88      13.00      14.95          13.68%
         Double                              6.53            7.51       8.92       9.82     10.74      12.22          13.33%
         Sour                                7.39            8.50     10.09      11.09      12.12      13.82          13.33%
         Clotted                             6.26            7.17       8.49       9.30     10.12      11.53          12.99%
         Whipping                            9.58           11.16     13.39      14.85      16.35      18.75          14.38%
         Crème Fraiche                       6.83            7.99       9.62     10.70      11.81      13.57          14.73%
         UHT/Longlife                        5.71            6.77       8.23       9.23     10.26      11.87          15.77%
         Other                             345.92          411.80    502.74     565.32     630.25     730.19          16.12%
         Overall                           396.09          469.97    572.32     642.18     714.66     826.90          15.86%
       Source: Canadean                                                                                         © Canadean



        Table 49: China Cream Market Value (USD m) by Segments, 2011–16
                                                                                                                       CAGR
         Segment                             2011            2012      2013       2014       2015       2016         2011–16
         Single                             14.95           16.55     18.43      20.78      23.83      27.96          13.33%
         Double                             12.22           13.30     14.59      16.05      17.70      19.97          10.33%
         Sour                               13.82           15.16     16.71      18.46      20.47      22.93          10.67%
         Clotted                            11.53           12.55     13.67      14.82      16.02      17.20           8.33%
         Whipping                           18.75           20.60     22.71      25.01      27.61      30.66          10.33%
         Crème Fraiche                      13.57           14.89     16.29      17.83      19.57      21.53           9.67%
         UHT/Longlife                       11.87           13.20     14.76      16.54      18.58      21.23          12.33%
         Other                             730.19          810.72    903.08    1,008.36   1,129.86   1,286.85         12.00%
         Overall                           826.90          916.96   1,020.24   1,137.85   1,273.65   1,448.33         11.86%
       Source: Canadean                                                                                         © Canadean



 The Future of the Dairy Food Market in China, to 2016                                                                 Page 51

© Canadean. This product is licensed and is not to be photocopied                                         Published: April 2012
      CHINA CREAM MARKET ANALYSIS



4.4         Single Cream Market Analysis, 2006–16
4.4.1       Single Cream Market by Volume, 2006–16

            Figure 31: China Single Cream Market by Volume (Kg m), 2006–16

                                                          25.0                                                                                16.0%
                   Single Cream Market by Volume (Kg m)




                                                                                                                                              14.0%
                                                          20.0
                                                                                                                                              12.0%




                                                                                                                                                          Growth % (Y-O-Y)
                                                                                                                                              10.0%
                                                          15.0

                                                                                                                                              8.0%

                                                          10.0
                                                                                                                                              6.0%

                                                                                                                                              4.0%
                                                           5.0
                                                                                                                                              2.0%

                                                           0.0                                                                                0.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                        Market Value       Y-o-Y Growth %


            Source: Canadean                                                                                                                    © Canadean



            Table 50: China Single Cream Market by Volume (Kg m), 2006–16
                                                             2006        2007    2008    2009     2010   2011     2012      2013     2014      2015              2016
             Overall
             Volume                                              7.86    9.02   10.15    11.24   12.41   13.65   15.08      16.79   18.78     21.09          23.69
             Y-o-Y
             growth                                                     14.7%   12.6%   10.7%    10.4%   9.9%    10.5%   11.3%      11.9%     12.3%       12.4%
            Source: Canadean                                                                                                                    © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                              Page 52

   © Canadean. This product is licensed and is not to be photocopied                                                                        Published: April 2012
    CHINA CREAM MARKET ANALYSIS


4.4.2     Single Cream Market by Value, 2006–16

          Figure 32: China Single Cream Market by Value (CNY m), 2006–16

                                                         200.0                                                                                                     20.0%
                  Single Cream Market by Value (CNY m)




                                                         180.0                                                                                                     18.0%

                                                         160.0                                                                                                     16.0%

                                                         140.0                                                                                                     14.0%




                                                                                                                                                                             Growth % (Y-O-Y)
                                                         120.0                                                                                                     12.0%

                                                         100.0                                                                                                     10.0%

                                                          80.0                                                                                                     8.0%

                                                          60.0                                                                                                     6.0%

                                                          40.0                                                                                                     4.0%

                                                          20.0                                                                                                     2.0%

                                                           0.0                                                                                                     0.0%
                                                                       2006     2007    2008   2009    2010      2011     2012    2013   2014     2015   2016

                                                                                               Market Value              Y-o-Y Growth %


           Source: Canadean                                                                                                                                     © Canadean



           Table 51: China Single Cream Market by Value (CNY m), 2006–16
                                                             2006             2007      2008    2009     2010           2011      2012    2013       2014       2015       2016
            Market
            Value                                            62.7             69.1      75.1    81.0      87.9          96.5     106.8    118.9     134.1       153.8     180.4
            Y-o-Y
            growth                                                        10.1%         8.8%    7.8%     8.4%           9.8%     10.6%   11.4%      12.8%     14.7%       17.3%
           Source: Canadean                                                                                                                                     © Canadean



           Table 52: China Single Cream Market by Value (USD m), 2006–16
                                                             2006             2007      2008    2009     2010           2011      2012    2013       2014       2015       2016
            Market
            Value                                                7.9           9.1      10.8    11.9      13.0          15.0      16.5     18.4      20.8        23.8       28.0
            Y-o-Y
            growth                                                        15.5%        19.1%    9.6%     9.4%       15.1%        10.6%   11.4%      12.8%     14.7%       17.3%
           Source: Canadean                                                                                                                                     © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                                Page 53

   © Canadean. This product is licensed and is not to be photocopied                                                                                        Published: April 2012
      CHINA CREAM MARKET ANALYSIS



4.5         Double Cream Market Analysis, 2006–16
4.5.1       Double Cream Market by Volume, 2006–16

            Figure 33: China Double Cream Market by Volume (Kg m), 2006–16

                                                          20.0                                                                             16.0%
                   Double Cream Market by Volume (Kg m)




                                                          18.0
                                                                                                                                           14.0%
                                                          16.0
                                                                                                                                           12.0%
                                                          14.0




                                                                                                                                                       Growth % (Y-O-Y)
                                                                                                                                           10.0%
                                                          12.0

                                                          10.0                                                                             8.0%

                                                           8.0
                                                                                                                                           6.0%
                                                           6.0
                                                                                                                                           4.0%
                                                           4.0
                                                                                                                                           2.0%
                                                           2.0

                                                           0.0                                                                             0.0%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                      Market Value       Y-o-Y Growth %


            Source: Canadean                                                                                                                 © Canadean



            Table 53: China Double Cream Market by Volume (Kg m), 2006–16
                                                             2006       2007   2008    2009     2010    2011    2012      2013    2014      2015              2016
             Overall
             Volume                                              6.2     6.8    7.5      8.1     8.9     9.8    10.8      12.0    13.5       15.1                 17.2
             Y-o-Y
             growth                                                    10.5%   9.6%    9.2%    9.0%    10.0%   10.7%   11.4%     12.0%     12.2%       13.7%
            Source: Canadean                                                                                                                 © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                           Page 54

   © Canadean. This product is licensed and is not to be photocopied                                                                     Published: April 2012
    CHINA CREAM MARKET ANALYSIS


4.5.2     Double Cream Market by Value, 2006–16

          Figure 34: China Double Cream Market by Value (CNY m), 2006–16

                                                         140.0                                                                                 14.0%
                  Double Cream Market by Value (CNY m)




                                                         120.0                                                                                 12.0%

                                                         100.0                                                                                 10.0%




                                                                                                                                                           Growth % (Y-O-Y)
                                                          80.0                                                                                 8.0%

                                                          60.0                                                                                 6.0%

                                                          40.0                                                                                 4.0%

                                                          20.0                                                                                 2.0%

                                                           0.0                                                                                 0.0%
                                                                       2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                         Market Value        Y-o-Y Growth %


           Source: Canadean                                                                                                                      © Canadean



           Table 54: China Double Cream Market by Value (CNY m), 2006–16
                                                            2006          2007    2008    2009    2010     2011    2012       2013    2014      2015             2016
            Market
            Value                                            52.0         57.0    61.9    67.0     72.6    78.8    85.8       94.2   103.5     114.2          128.9
            Y-o-Y
            growth                                                        9.6%    8.5%    8.2%    8.3%     8.6%    8.9%       9.7%   10.0%     10.3%       12.8%
           Source: Canadean                                                                                                                      © Canadean



           Table 55: China Double Cream Market by Value (USD m), 2006–16
                                                            2006          2007    2008    2009    2010     2011    2012       2013    2014      2015             2016
            Market
            Value                                                6.5       7.5     8.9     9.8     10.7    12.2    13.3       14.6    16.0       17.7                20.0
            Y-o-Y
            growth                                                       15.0%   18.8%   10.1%    9.3%    13.8%    8.9%       9.7%   10.0%     10.3%       12.8%
           Source: Canadean                                                                                                                      © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                 Page 55

   © Canadean. This product is licensed and is not to be photocopied                                                                         Published: April 2012
      CHINA CREAM MARKET ANALYSIS



4.6         Sour Cream Market Analysis, 2006–16
4.6.1       Sour Cream Market by Volume, 2006–16

            Figure 35: China Sour Cream Market by Volume (Kg m), 2006–16

                                                       18.0                                                                             14.0%
                  Sour Cream Market by Volume (Kg m)




                                                       16.0
                                                                                                                                        12.0%
                                                       14.0
                                                                                                                                        10.0%




                                                                                                                                                    Growth % (Y-O-Y)
                                                       12.0

                                                       10.0                                                                             8.0%

                                                        8.0                                                                             6.0%
                                                        6.0
                                                                                                                                        4.0%
                                                        4.0
                                                                                                                                        2.0%
                                                        2.0

                                                        0.0                                                                             0.0%
                                                                2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                    Market Value       Y-o-Y Growth %


            Source: Canadean                                                                                                              © Canadean



            Table 56: China Sour Cream Market by Volume (Kg m), 2006–16
                                                          2006       2007    2008    2009     2010    2011   2012       2013   2014      2015              2016
             Overall
             Volume                                           6.9     7.7     8.6     9.3     10.2    11.3    12.4      13.5   14.5       15.6                 16.6
             Y-o-Y
             growth                                                 11.8%   10.5%    9.3%    9.6%    10.5%   9.7%       8.4%   7.8%      7.4%             6.7%
            Source: Canadean                                                                                                              © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                        Page 56

   © Canadean. This product is licensed and is not to be photocopied                                                                  Published: April 2012
    CHINA CREAM MARKET ANALYSIS


4.6.2     Sour Cream Market by Value, 2006–16

          Figure 36: China Sour Cream Market by Value (CNY m), 2006–16

                                                       160.0                                                                                  14.0%
                  Sour Cream Market by Value (CNY m)




                                                       140.0                                                                                  12.0%

                                                       120.0
                                                                                                                                              10.0%




                                                                                                                                                          Growth % (Y-O-Y)
                                                       100.0
                                                                                                                                              8.0%
                                                        80.0
                                                                                                                                              6.0%
                                                        60.0
                                                                                                                                              4.0%
                                                        40.0

                                                        20.0                                                                                  2.0%

                                                         0.0                                                                                  0.0%
                                                                     2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                        Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                                     © Canadean



           Table 57: China Sour Cream Market by Value (CNY m), 2006–16
                                                          2006          2007     2008    2009     2010    2011   2012       2013    2014       2015              2016
            Market
            Value                                         58.84         64.52   70.02    75.63   81.94   89.16   97.80   107.84    119.14    132.09      148.00
            Y-o-Y
            growth                                                      9.6%     8.5%    8.0%    8.3%     8.8%   9.7%    10.3%     10.5%      10.9%       12.0%
           Source: Canadean                                                                                                                     © Canadean



           Table 58: China Sour Cream Market by Value (USD m), 2006–16
                                                          2006          2007     2008    2009     2010    2011   2012       2013    2014       2015              2016
            Market
            Value                                              7.4        8.5    10.1     11.1    12.1    13.8    15.2      16.7     18.5       20.5                 22.9
            Y-o-Y
            growth                                                     15.0%    18.8%    9.9%    9.3%    14.0%   9.7%    10.3%     10.5%      10.9%       12.0%
           Source: Canadean                                                                                                                     © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                Page 57

   © Canadean. This product is licensed and is not to be photocopied                                                                        Published: April 2012
      CHINA CREAM MARKET ANALYSIS



4.7         Clotted Cream Market Value Analysis, 2006–16
4.7.1       Clotted Cream Market by Volume, 2006–16

            Figure 37: China Clotted Cream Market by Volume (Kg m), 2006–16

                                                           14.0                                                                              14.0%
                   Clotted Cream Market by Volume (Kg m)




                                                           12.0                                                                              12.0%

                                                           10.0                                                                              10.0%




                                                                                                                                                         Growth % (Y-O-Y)
                                                            8.0                                                                              8.0%

                                                            6.0                                                                              6.0%

                                                            4.0                                                                              4.0%

                                                            2.0                                                                              2.0%

                                                            0.0                                                                              0.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                        Market Value       Y-o-Y Growth %


            Source: Canadean                                                                                                                   © Canadean



            Table 59: China Clotted Cream Market by Volume (Kg m), 2006–16
                                                              2006       2007    2008    2009    2010     2011    2012      2013    2014      2015             2016
             Overall
             Volume                                               4.4     4.9     5.5     6.0      6.6     7.2     8.0       8.9     9.8       10.7                11.8
             Y-o-Y
             growth                                                     11.8%   10.7%    9.5%    9.6%    10.1%   10.6%   10.6%     10.3%     10.1%       10.1%
            Source: Canadean                                                                                                                   © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                             Page 58

   © Canadean. This product is licensed and is not to be photocopied                                                                       Published: April 2012
    CHINA CREAM MARKET ANALYSIS


4.7.2     Clotted Cream Market by Value, 2006–16

          Figure 38: China Clotted Cream Market by Value (CNY m), 2006–16

                                                          120.0                                                                             10.0%
                  Clotted Cream Market by Value (CNY m)




                                                                                                                                            9.0%
                                                          100.0
                                                                                                                                            8.0%

                                                                                                                                            7.0%




                                                                                                                                                        Growth % (Y-O-Y)
                                                           80.0
                                                                                                                                            6.0%

                                                           60.0                                                                             5.0%

                                                                                                                                            4.0%
                                                           40.0
                                                                                                                                            3.0%

                                                                                                                                            2.0%
                                                           20.0
                                                                                                                                            1.0%

                                                            0.0                                                                             0.0%
                                                                     2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                       Market Value        Y-o-Y Growth %


           Source: Canadean                                                                                                                   © Canadean



           Table 60: China Clotted Cream Market by Value (CNY m), 2006–16
                                                             2006       2007    2008    2009    2010     2011    2012       2013   2014      2015             2016
            Market
            Value                                             49.9      54.4    58.9    63.5     68.4    74.4    81.0       88.2   95.6     103.4         111.0
            Y-o-Y
            growth                                                      9.2%    8.1%    7.8%    7.8%     8.7%    8.9%       8.9%   8.4%      8.1%            7.4%
           Source: Canadean                                                                                                                   © Canadean



           Table 61: China Clotted Cream Market by Value (USD m), 2006–16
                                                             2006       2007    2008    2009    2010     2011    2012       2013   2014      2015             2016
            Market
            Value                                              6.3       7.2     8.5     9.3     10.1    11.5    12.5       13.7   14.8       16.0                17.2
            Y-o-Y
            growth                                                     14.5%   18.4%    9.6%    8.8%    13.9%    8.9%       8.9%   8.4%      8.1%            7.4%
           Source: Canadean                                                                                                                   © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                              Page 59

   © Canadean. This product is licensed and is not to be photocopied                                                                      Published: April 2012
      CHINA CREAM MARKET ANALYSIS



4.8         Whipping Cream Market Value Analysis, 2006–16
4.8.1       Whipping Cream Market by Volume, 2006–16

            Figure 39: China Whipping Cream Market by Volume (Kg m), 2006–16

                                                     25.0                                                                       12.0%
                   Whipping Cream Market by Volume




                                                                                                                                10.0%
                                                     20.0




                                                                                                                                            Growth % (Y-O-Y)
                                                                                                                                8.0%
                                                     15.0
                                (Kg m)




                                                                                                                                6.0%

                                                     10.0
                                                                                                                                4.0%

                                                      5.0
                                                                                                                                2.0%


                                                      0.0                                                                       0.0%
                                                             2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                             Market Value      Y-o-Y Growth %


            Source: Canadean                                                                                                      © Canadean



            Table 62: China Whipping Cream Market by Volume (Kg m), 2006–16
                                                      2006     2007   2008    2009     2010   2011   2012       2013   2014      2015              2016
             Overall
             Volume                                    9.7     10.7   11.8     12.8    14.0   15.4    16.8      18.2   19.6       21.0                 22.2
             Y-o-Y
             growth                                           10.8%   9.7%    8.9%    9.1%    9.8%   9.2%       8.3%   7.9%      7.1%             5.9%
            Source: Canadean                                                                                                      © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                Page 60

   © Canadean. This product is licensed and is not to be photocopied                                                          Published: April 2012
    CHINA CREAM MARKET ANALYSIS


4.8.2     Whipping Cream Market by Value, 2006–16

          Figure 40: China Whipping Cream Market by Value (CNY m), 2006–16

                                                   250.0                                                                         12.0%
                  Whipping Cream Market by Value




                                                                                                                                 10.0%
                                                   200.0




                                                                                                                                             Growth % (Y-O-Y)
                                                                                                                                 8.0%
                             (CNY m)




                                                   150.0

                                                                                                                                 6.0%

                                                   100.0
                                                                                                                                 4.0%

                                                    50.0
                                                                                                                                 2.0%


                                                     0.0                                                                         0.0%
                                                           2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                           Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                        © Canadean



           Table 63: China Whipping Cream Market by Value (CNY m), 2006–16
                                                    2006    2007    2008    2009     2010    2011   2012       2013     2014      2015             2016
            Market
            Value                                   76.3    84.7    92.9    101.3   110.5   121.0   132.9      146.5   161.4     178.2          197.9
            Y-o-Y
            growth                                         11.1%    9.7%    9.0%     9.2%    9.5%   9.8%    10.2%      10.2%     10.4%       11.0%
           Source: Canadean                                                                                                        © Canadean



           Table 64: China Whipping Cream Market by Value (USD m), 2006–16
                                                    2006    2007    2008    2009     2010    2011   2012       2013     2014      2015             2016
            Market
            Value                                    9.6    11.2    13.4     14.8    16.4    18.8    20.6       22.7    25.0       27.6                30.7
            Y-o-Y
            growth                                         16.5%   20.1%   10.8%    10.2%   14.7%   9.8%    10.2%      10.2%     10.4%       11.0%
           Source: Canadean                                                                                                        © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                   Page 61

   © Canadean. This product is licensed and is not to be photocopied                                                           Published: April 2012
      CHINA CREAM MARKET ANALYSIS



4.9         Crème Fraiche Market Value Analysis, 2006–16
4.9.1       Crème Fraiche Market by Volume, 2006–16

            Figure 41: China Crème Fraiche Market by Volume (Kg m), 2006–16

                                                           25.0                                                                             12.0%
                   Crème Fraiche Market by Volume (Kg m)




                                                                                                                                            10.0%
                                                           20.0




                                                                                                                                                        Growth % (Y-O-Y)
                                                                                                                                            8.0%
                                                           15.0

                                                                                                                                            6.0%

                                                           10.0
                                                                                                                                            4.0%

                                                            5.0
                                                                                                                                            2.0%


                                                            0.0                                                                             0.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                        Market Value       Y-o-Y Growth %


            Source: Canadean                                                                                                                  © Canadean



            Table 65: China Crème Fraiche Market by Volume (Kg m), 2006–16
                                                              2006       2007    2008    2009    2010     2011    2012      2013   2014      2015             2016
             Overall
             Volume                                               9.2    10.3    11.3    12.3     13.5    14.9    16.4      17.9   19.5       21.1                22.5
             Y-o-Y
             growth                                                     11.3%   10.1%    9.2%    9.3%    10.1%   10.2%      9.5%   8.9%      8.0%            6.9%
            Source: Canadean                                                                                                                  © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                            Page 62

   © Canadean. This product is licensed and is not to be photocopied                                                                      Published: April 2012
    CHINA CREAM MARKET ANALYSIS


4.9.2     Crème Fraiche Market by Value, 2006–16

          Figure 42: China Crème Fraiche Market by Value (CNY m), 2006–16

                                                       160.0                                                                                14.0%
               Crème Fraiche Market by Value (CNY m)




                                                       140.0                                                                                12.0%

                                                       120.0
                                                                                                                                            10.0%




                                                                                                                                                        Growth % (Y-O-Y)
                                                       100.0
                                                                                                                                            8.0%
                                                        80.0
                                                                                                                                            6.0%
                                                        60.0
                                                                                                                                            4.0%
                                                        40.0

                                                        20.0                                                                                2.0%

                                                         0.0                                                                                0.0%
                                                                     2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                       Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                                   © Canadean



           Table 66: China Crème Fraiche Market by Value (CNY m), 2006–16
                                                          2006          2007    2008    2009    2010     2011   2012       2013   2014       2015              2016
            Market
            Value                                          54.4         60.7    66.8    73.0     79.8    87.6   96.1   105.1      115.0     126.3          138.9
            Y-o-Y
            growth                                                     11.5%   10.1%    9.3%    9.4%     9.7%   9.7%       9.4%   9.4%       9.8%       10.0%
           Source: Canadean                                                                                                                   © Canadean



           Table 67: China Crème Fraiche Market by Value (USD m), 2006–16
                                                          2006          2007    2008    2009    2010     2011   2012       2013   2014       2015              2016
            Market
            Value                                              6.8       8.0     9.6    10.7     11.8    13.6   14.9       16.3    17.8       19.6                 21.5
            Y-o-Y
            growth                                                     17.0%   20.5%   11.2%   10.4%    14.9%   9.7%       9.4%   9.4%       9.8%       10.0%
           Source: Canadean                                                                                                                   © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                              Page 63

   © Canadean. This product is licensed and is not to be photocopied                                                                      Published: April 2012
    CHINA CREAM MARKET ANALYSIS



4.10      UHT/Longlife Cream Market Value Analysis, 2006–16
4.10.1    UHT/Longlife Cream Market by Volume, 2006–16

          Figure 43: China UHT/Longlife Cream Market by Volume (kg m), 2006–16

                                                       20.0                                                                          14.0%
                 UHT/Longlife Cream Market by Volume




                                                       18.0
                                                                                                                                     12.0%
                                                       16.0

                                                       14.0                                                                          10.0%




                                                                                                                                                 Growth % (Y-O-Y)
                                                       12.0
                                                                                                                                     8.0%
                                (Kg m)




                                                       10.0
                                                                                                                                     6.0%
                                                        8.0

                                                        6.0                                                                          4.0%
                                                        4.0
                                                                                                                                     2.0%
                                                        2.0

                                                        0.0                                                                          0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                             © Canadean



          Table 68: China UHT/Longlife Cream Market by Volume (kg m), 2006–16
                                                        2006     2007    2008    2009     2010    2011    2012      2013    2014      2015              2016
           Overall
           Volume                                        6.5      7.3     8.2     9.0      9.9    10.9    12.2      13.6    15.0       16.4                 17.9
           Y-o-Y
           growth                                               12.8%   11.3%   10.1%   10.2%    10.6%   11.1%   11.5%     10.6%      9.4%             9.1%
          Source: Canadean                                                                                                             © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                       Page 64

  © Canadean. This product is licensed and is not to be photocopied                                                                Published: April 2012
    CHINA CREAM MARKET ANALYSIS


4.10.2    UHT/Longlife Cream Market by Value, 2006–16

          Figure 44: China UHT/Longlife Cream Market by Value (CNY m), 2006–16

                                                      160.0                                                                        16.0%
                 UHT/Longlife Cream Market by Value




                                                      140.0                                                                        14.0%

                                                      120.0                                                                        12.0%




                                                                                                                                               Growth % (Y-O-Y)
                                                      100.0                                                                        10.0%
                               (CNY m)




                                                       80.0                                                                        8.0%

                                                       60.0                                                                        6.0%

                                                       40.0                                                                        4.0%

                                                       20.0                                                                        2.0%

                                                        0.0                                                                        0.0%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                              Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                           © Canadean



          Table 69: China UHT/Longlife Cream Market by Value (CNY m), 2006–16
                                                       2006    2007    2008    2009     2010    2011    2012      2013    2014      2015              2016
           Market
           Value                                       45.5    51.4    57.1     62.9    69.4    76.6    85.2      95.3   106.7     119.9          137.0
           Y-o-Y
           growth                                             13.0%   11.1%   10.2%    10.2%   10.4%   11.2%   11.8%     12.0%     12.3%       14.3%
          Source: Canadean                                                                                                           © Canadean



          Table 70: China UHT/Longlife Cream Market by Value (USD m), 2006–16
                                                       2006    2007    2008    2009     2010    2011    2012      2013    2014      2015              2016
           Market
           Value                                        5.7     6.8     8.2      9.2    10.3    11.9    13.2      14.8    16.5       18.6                 21.2
           Y-o-Y
           growth                                             18.5%   21.7%   12.1%    11.2%   15.6%   11.2%   11.8%     12.0%     12.3%       14.3%
          Source: Canadean                                                                                                           © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                     Page 65

  © Canadean. This product is licensed and is not to be photocopied                                                              Published: April 2012
    CHINA CREAM MARKET ANALYSIS



4.11      Other Cream Market Volume Analysis, 2006–16
4.11.1    Other Cream Market by Volume, 2006–16

          Figure 45: China Other Cream Market by Volume (Kg m), 2006–16

                                                       600.0                                                                                                  14.0%
                 Other Cream Market by Volume (Kg m)




                                                       500.0                                                                                                  12.0%

                                                                                                                                                              10.0%
                                                       400.0
                                                                                                                                                                8.0%
                                                       300.0
                                                                                                                                                                6.0%
                                                       200.0
                                                                                                                                                                4.0%

                                                       100.0                                                                                                    2.0%

                                                         0.0                                                                                                    0.0%
                                                                  2006   2007     2008   2009     2010     2011    2012     2013   2014     2015     2016

                                                                                         Market Value             Y-o-Y Growth %


          Source: Canadean                                                                                                                                © Canadean



          Table 71: China Other Cream Market by Volume (Kg m), 2006–16
                                                          2006       2007        2008     2009      2010      2011         2012     2013      2014       2015        2016
           Overall
           Volume                                        201.18     224.93   248.50      272.15   298.59     328.94    363.81      403.57   444.91     487.66      537.84
           Y-o-Y
           growth                                                   11.8%       10.5%     9.5%     9.7%      10.2%        10.6%    10.9%     10.2%       9.6%       10.3%
          Source: Canadean                                                                                                                                © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                          Page 66

  © Canadean. This product is licensed and is not to be photocopied                                                                                   Published: April 2012
    CHINA CREAM MARKET ANALYSIS


4.11.2    Other Cream Market by Value, 2006–16

          Figure 46: China Other Cream Market by Value (CNY m), 2006–16

                                                       9,000.0                                                                                           16.0%
                 Other Cream Market by Value (CNY m)




                                                       8,000.0                                                                                           14.0%
                                                       7,000.0
                                                                                                                                                         12.0%
                                                       6,000.0
                                                                                                                                                         10.0%
                                                       5,000.0
                                                                                                                                                           8.0%
                                                       4,000.0
                                                                                                                                                           6.0%
                                                       3,000.0
                                                                                                                                                           4.0%
                                                       2,000.0

                                                       1,000.0                                                                                             2.0%

                                                           0.0                                                                                             0.0%
                                                                  2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                     Market Value            Y-o-Y Growth %


          Source: Canadean                                                                                                                           © Canadean



          Table 72: China Other Cream Market by Value (CNY m), 2006–16
                                                         2006      2007      2008      2009      2010      2011      2012      2013      2014       2015        2016
           Market
           Value                                       2,754.8   3,127.5   3,487.6   3,855.9   4,260.2   4,712.1   5,231.8   5,827.8   6,507.2   7,291.3     8,304.4
           Y-o-Y
           growth                                                 13.5%     11.5%     10.6%     10.5%     10.6%     11.0%     11.4%     11.7%      12.0%       13.9%
          Source: Canadean                                                                                                                           © Canadean



          Table 73: China Other Cream Market by Value (USD m), 2006–16
                                                         2006      2007      2008      2009      2010      2011      2012      2013      2014       2015        2016
           Market
           Value                                        345.9     411.8     502.7     565.3     630.2     730.2     810.7     903.1    1,008.4   1,129.9     1,286.8
           Y-o-Y
           growth                                                 19.0%     22.1%     12.4%     11.5%     15.9%     11.0%     11.4%     11.7%      12.0%       13.9%
          Source: Canadean                                                                                                                           © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                     Page 67

  © Canadean. This product is licensed and is not to be photocopied                                                                              Published: April 2012
   CHINA CREAM MARKET ANALYSIS



4.12     Cream Market Volume Analysis by Brands, 2008–11

         Figure 47: China Cream Market Volume by Brands (Kg m), 2008–11

                                                       120.0
                 Cream Market Value by Brands (Kg m)




                                                       100.0

                                                        80.0

                                                        60.0

                                                        40.0

                                                        20.0

                                                         0.0
                                                               2008           2009                  2010            2011




                                                                                     Président



          Source: Canadean                                                                                               © Canadean



          Table 74: China Cream Market Volume by Brands (Kg m), 2008–11
                                                                                                                                  CAGR
           Brand Name                                                 2008     2009               2010      2011                2008–11
           Président                                                  73.22    80.11              87.79     96.61                 9.68%
           Others                                                 238.14      260.90             286.28    315.45                 9.82%
           Overall                                                311.36      341.01             374.07    412.06                 9.79%

          Source: Canadean                                                                                               © Canadean




   The Future of the Dairy Food Market in China, to 2016                                                                          Page 68

  © Canadean. This product is licensed and is not to be photocopied                                                  Published: April 2012
   CHINA CREAM MARKET ANALYSIS



4.13     Cream Market Value by Distribution Channel, 2008–11

         Figure 48: China Cream Market Value by Distribution Channel (CNY m), 2008–11

                                                            6000.0
                 CreamMarket Size by Distribution Channel




                                                            5000.0

                                                            4000.0

                                                            3000.0
                                (CNY m)




                                                            2000.0

                                                            1000.0

                                                               0.0
                                                                           2008                   2009     2010             2011


                                                                “Dollar Stores”, Variety Stores          Hypermarkets & Supermarkets
                                                                Convenience Stores                       Food & drinks specialists
                                                                Others



          Source: Canadean                                                                                                       © Canadean




   The Future of the Dairy Food Market in China, to 2016                                                                                  Page 69

  © Canadean. This product is licensed and is not to be photocopied                                                          Published: April 2012
 CHINA CREAM MARKET ANALYSIS



        Table 75: China Cream Market Value by Distribution Channel (CNY m), 2008–11
                                                                                                               CAGR
         Distribution Channel                      2008               2009      2010      2011               2008–11
         Cash & Carries &
         Warehouse Clubs                             0.0                0.0       0.0       0.0                0.00%
         “Dollar Stores”,
         Variety Stores                             19.0              21.1      23.5      26.1                11.01%
         Hypermarkets &
         Supermarkets                            2,859.2            3,170.7   3,510.2   3,895.7               10.86%
         Convenience Stores                        648.5             713.3     786.5     868.6                10.23%
         Food & drinks
         specialists                               298.8             330.7     362.2     400.1                10.22%
         Department Stores                           0.0                0.0       0.0       0.0                0.00%
         Vending machines                            0.0                0.0       0.0       0.0                0.00%
         Drug stores &
         Pharmacies                                  0.0                0.0       0.0       0.0                0.00%
         eRetailers                                  0.0                0.0       0.0       0.0                0.00%
         Others                                    144.7             144.4     148.3     145.8                 0.24%
         Overall                                 3,970.3            4,380.2   4,830.7   5,336.2               10.36%

        Source: Canadean                                                                              © Canadean



        Table 76: China Cream Market Value by Distribution Channel (USD m), 2008–11
                                                                                                               CAGR
         Distribution Channel                      2008               2009      2010      2011               2008–11
         Cash & Carries &
         Warehouse Clubs                             0.0                0.0       0.0       0.0                0.00%
         “Dollar Stores”,
         Variety Stores                              2.7                3.1       3.5       4.0               13.72%
         Hypermarkets &
         Supermarkets                              412.2             464.9     519.3     603.7                13.57%
         Convenience Stores                         93.5             104.6     116.4     134.6                12.92%
         Food & drinks
         specialists                                43.1              48.5      53.6      62.0                12.91%
         Department Stores                           0.0                0.0       0.0       0.0                0.00%
         Vending machines                            0.0                0.0       0.0       0.0                0.00%
         Drug stores &
         Pharmacies                                  0.0                0.0       0.0       0.0                0.00%
         eRetailers                                  0.0                0.0       0.0       0.0                0.00%
         Others                                     20.9              21.2      21.9      22.6                 2.69%
         Overall                                   572.3             642.2     714.7     826.9                13.05%

        Source: Canadean                                                                              © Canadean




 The Future of the Dairy Food Market in China, to 2016                                                         Page 70

© Canadean. This product is licensed and is not to be photocopied                                 Published: April 2012
      CHINA MILK MARKET ANALYSIS



5           China Milk Market Analysis
5.1         Market Growth Dynamics-Milk, 2006–16
5.1.1       Milk Market Growth Dynamics by Volume, 2006–16

            Figure 49: China Milk Market Growth Dynamics by Volume 2006–16

                               9.0%
                               8.0%
                               7.0%
                CAGR 2006-11




                               6.0%
                               5.0%
                               4.0%
                               3.0%
                               2.0%
                               1.0%
                               0.0%
                                  0.0%            2.0%             4.0%             6.0%        8.0%             10.0%             12.0%
                                                                              CAGR 2011-16

                                         Buttermilk           Liquid Milk           Powdered Milk             Concentrated Milk


            Source: Canadean                                                                                                 © Canadean



            Table 77: China Milk Market Dynamics: past and future growth rates (2006–11 & 2011–16) future market
                         size (2016), by Volume (Kg m), by Segments
             Segment                                             CAGR (2006-11)              CAGR (2011-16)               Market Size 2016
             Buttermilk                                                     5.33%                    6.67%                         10383.69
             Concentrated Milk                                              9.00%                    6.00%                            148.56
             Liquid Milk                                                    7.00%                    5.67%                           4731.67
             Powdered Milk                                                  6.67%                    7.00%                            723.65
            Source: Canadean                                                                                                 © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                           Page 71

    © Canadean. This product is licensed and is not to be photocopied                                                    Published: April 2012
    CHINA MILK MARKET ANALYSIS


5.1.2     Milk Market Growth Dynamics by Value, 2006–16

          Figure 50: China Milk Market Growth Dynamics by Value, 2006–16

                             10.0%
                              9.0%
                              8.0%
                              7.0%
              CAGR 2006-11




                              6.0%
                              5.0%
                              4.0%
                              3.0%
                              2.0%
                              1.0%
                              0.0%
                                 5.8%        6.0%            6.2%         6.4%      6.6%          6.8%        7.0%           7.2%
                                                                           CAGR 2011-16

                                     Buttermilk             Concentrated Milk       Liquid Milk            Powdered Milk


           Source: Canadean                                                                                           © Canadean



           Table 78: China Milk Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future
                        market size (2016), by Value (CNY m), by Segments
            Segment                                             CAGR (2006-11)            CAGR (2011-16)             Market Size 2016
            Buttermilk                                                  6.00%                     6.33%                     64339.31
            Concentrated Milk                                           6.00%                     7.67%                       3410.78
            Liquid Milk                                                 7.00%                     6.67%                     62133.97
            Powdered Milk                                               7.00%                     8.00%                     18362.84
           Source: Canadean                                                                                           © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                      Page 72

   © Canadean. This product is licensed and is not to be photocopied                                              Published: April 2012
      CHINA MILK MARKET ANALYSIS



5.2         Milk Consumption Analysis, 2006–16
5.2.1       Milk Market by Volume, 2006–16

            Figure 51: China Milk Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                      18,000.0                                                                                 6.8%
                  Milk Consumption by Volume (Kg m)




                                                      16,000.0                                                                                 6.6%

                                                      14,000.0                                                                                 6.4%




                                                                                                                                                         Growth % (Y-O-Y)
                                                      12,000.0                                                                                 6.2%

                                                      10,000.0                                                                                 6.0%

                                                       8,000.0                                                                                 5.8%

                                                       6,000.0                                                                                 5.6%

                                                       4,000.0                                                                                 5.4%

                                                       2,000.0                                                                                 5.2%

                                                           0.0                                                                                 5.0%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                 Overall Volume             Y-O-Y growth


            Source: Canadean                                                                                                                   © Canadean



            Table 79: China Milk Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                         2006     2007    2008    2009     2010     2011        2012       2013    2014       2015             2016
             Overall
             Volume                                      8,806   9,376   9,956   10,564   11,263   12,002      12,751   13,521    14,317    15,128      15,988
             Y-o-Y
             growth                                              6.50%   6.20%   6.10%    6.60%    6.60%       6.20%    6.00%     5.90%      5.70%       5.70%
            Source: Canadean                                                                                                                   © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                             Page 73

   © Canadean. This product is licensed and is not to be photocopied                                                                       Published: April 2012
    CHINA MILK MARKET ANALYSIS


5.2.2     Milk Consumption by Segments, 2006–16

          Figure 52: China Milk Consumption (Kg m) by Segments, 2006–16

                                               18000.0
                Milk Consumption by Segments




                                               16000.0
                                               14000.0
                                               12000.0
                           (Kg m)




                                               10000.0
                                                8000.0
                                                6000.0
                                                4000.0
                                                2000.0
                                                   0.0
                                                         2006      2007    2008      2009    2010   2011     2012    2013          2014     2015      2016



                                                    Buttermilk            Concentrated Milk                Liquid Milk               Powdered Milk



           Source: Canadean                                                                                                                          © Canadean



           Table 80: China Milk Consumption (Kg m) by Segments, 2006–11
                                                                                                                                                             CAGR
            Segment                                              2006        2007           2008        2009               2010              2011         2006–11
            Buttermilk                                      5,799.3        6,197.7      6,602.4       7,030.1         7,509.4              8,008.0           6.67%
            Concentrated Milk                                    72.1        76.4            80.7          85.2            90.6               96.6           6.00%
            Liquid Milk                                     2,561.0        2,701.9      2,844.5       2,992.1         3,173.6              3,373.6           5.67%
            Powdered Milk                                    373.7          400.1           428.1      456.8              489.3             524.1            7.00%
            Overall                                         8,806.1        9,376.1      9,955.8      10,564.2       11,263.0              12,002.2           6.39%
          Source: Canadean                                                                                                                           © Canadean



           Table 81: China Milk Consumption (Kg m) by Segments, 2011–16
                                                                                                                                                             CAGR
            Segment                                              2011        2012           2013        2014               2015              2016         2011–16
            Buttermilk                                      8,008.0        8,487.4      8,958.0       9,434.1            9,899.4          10,383.7           5.33%
            Concentrated Milk                                    96.6       104.3           113.6       123.7             134.7              148.6           9.00%
            Liquid Milk                                     3,373.6        3,598.4      3,850.8       4,120.4            4,414.0           4,731.7           7.00%
            Powdered Milk                                    524.1          560.6           598.7       638.3             680.0              723.7           6.67%
           Overall                                         12,002.2       12,750.8     13,521.2      14,316.5        15,128.1             15,987.6          5.90%
          Source: Canadean                                                                                                                           © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                    Page 74

   © Canadean. This product is licensed and is not to be photocopied                                                                           Published: April 2012
      CHINA MILK MARKET ANALYSIS



5.3         Milk Market Value Analysis, 2006–16
5.3.1       Milk Market by Value, 2006–16

            Figure 53: China Milk Market Value (CNY m) and Growth (Y-o-Y), 2006–16

                                                  160,000.0                                                                                    7.0%
                   Milk Market by Value (CNY m)




                                                  140,000.0
                                                                                                                                               6.8%
                                                  120,000.0




                                                                                                                                                         Growth % (Y-O-Y)
                                                                                                                                               6.6%
                                                  100,000.0

                                                   80,000.0                                                                                    6.4%

                                                   60,000.0
                                                                                                                                               6.2%
                                                   40,000.0
                                                                                                                                               6.0%
                                                   20,000.0

                                                        0.0                                                                                    5.8%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                 Overall Value          Y-O-Y growth


            Source: Canadean                                                                                                                   © Canadean



            Table 82: China Milk Market Value (CNY m) and Growth (Y-o-Y), 2006–16
                                                     2006       2007     2008    2009      2010      2011      2012      2013      2014       2015              2016
             Market
             Value                                  78,122    83,552   89,172   94,862   101,174   108,020   115,321   123,009   131,040   139,461     148,247
             Y-o-Y
             growth                                           7.00%    6.70%    6.40%     6.70%     6.80%     6.80%     6.70%     6.50%      6.40%       6.30%
            Source: Canadean                                                                                                                   © Canadean



            Table 83: China Milk Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                     2006       2007     2008    2009      2010      2011      2012      2013      2014       2015              2016
             Market
             Value                                   9,810    11,001   12,854   13,908    14,968    16,739    17,870    19,061    20,306    21,611      22,972
             Y-o-Y
             growth                                           12.10%   16.80%   8.20%     7.60%    11.80%     6.80%     6.70%     6.50%      6.40%       6.30%
            Source: Canadean                                                                                                                   © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                             Page 75

   © Canadean. This product is licensed and is not to be photocopied                                                                       Published: April 2012
    CHINA MILK MARKET ANALYSIS


5.3.2     Average Consumer Price/ Kg - Milk, 2006–16

          Figure 54: China Milk Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16

                                                       9.4                                                                       0.8%
                    Average Consumer Price/ Kg -Milk




                                                       9.3                                                                       0.7%

                                                       9.2                                                                       0.6%




                                                                                                                                           Growth % (Y-O-Y)
                                                       9.1                                                                       0.5%
                                (CNY)




                                                       9.0                                                                       0.4%

                                                       8.9                                                                       0.3%

                                                       8.8                                                                       0.2%

                                                       8.7                                                                       0.1%

                                                       8.6                                                                       0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                 Avg Price      Y-O-Y growth


           Source: Canadean                                                                                                      © Canadean



           Table 84: China Milk Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16
                                                        2006      2007   2008   2009   2010    2011    2012    2013   2014      2015             2016
            Avg.
            price                                       8.87      8.91   8.96   8.98    8.98   9.00    9.04    9.10   9.15       9.22                9.27
            Y-o-Y
            growth                                                0.4%   0.5%   0.3%   0.0%    0.2%    0.5%    0.6%   0.6%      0.7%            0.6%
           Source: Canadean                                                                                                      © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                 Page 76

   © Canadean. This product is licensed and is not to be photocopied                                                         Published: April 2012
    CHINA MILK MARKET ANALYSIS


5.3.3     Milk Market Value by Segments, 2006–16

          Figure 55: China Milk Market Value (CNY m) by Segments, 2006–16

                                                          160000.0
                  Milk Market Value by Segments (CNY m)




                                                          140000.0

                                                          120000.0

                                                          100000.0

                                                           80000.0

                                                           60000.0

                                                           40000.0

                                                           20000.0

                                                               0.0
                                                                     2006      2007    2008      2009    2010   2011   2012    2013         2014    2015       2016


                                                                Buttermilk            Concentrated Milk             Liquid Milk               Powdered Milk



           Source: Canadean                                                                                                                                   © Canadean



           Table 85: China Milk Market Value (CNY m) by Segments, 2006–11
                                                                                                                                                                      CAGR
            Segment                                                          2006        2007           2008        2009            2010              2011         2006–11
            Buttermilk                                                 35,367.1       37,720.7     40,142.5      42,599.5      45,254.8            48,078.1           6.33%
            Concentrated Milk                                           1,761.6        1,909.5      2,062.8       2,215.8         2,378.0           2,548.7           7.67%
            Liquid Milk                                                32,082.4       34,252.0     36,513.1      38,801.6      41,410.9            44,300.7           6.67%
            Powdered Milk                                               8,910.5        9,669.5     10,453.7      11,245.1      12,130.0            13,092.5           8.00%
            Overall                                                    78,121.7       83,551.8     89,172.1      94,861.9     101,173.6        108,019.9              6.70%
          Source: Canadean                                                                                                                                    © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                             Page 77

   © Canadean. This product is licensed and is not to be photocopied                                                                                    Published: April 2012
 CHINA MILK MARKET ANALYSIS




        Table 86: China Milk Market Value (CNY m) by Segments, 2011–16
                                                                                                                            CAGR
         Segment                             2011            2012        2013        2014        2015        2016         2011–16
         Buttermilk                      48,078.1         51,074.9    54,218.8    57,465.3    60,839.2    64,339.3          6.00%
         Concentrated Milk                2,548.7          2,715.7     2,879.5     3,050.4     3,230.9     3,410.8          6.00%
         Liquid Milk                     44,300.7         47,440.4    50,803.8    54,365.0    58,135.2    62,134.0          7.00%
         Powdered Milk                   13,092.5         14,090.2    15,106.5    16,158.9    17,256.2    18,362.8          7.00%
         Overall                       108,019.9         115,321.2   123,008.5   131,039.6   139,461.4   148,246.9          6.54%
        Source: Canadean                                                                                             © Canadean



        Table 87: China Milk Market Value (USD m) by Segments, 2006–11
                                                                                                                            CAGR
         Segment                             2006            2007        2008        2009        2010        2011         2006–11
         Buttermilk                       4,441.1          4,966.7     5,786.5     6,245.5     6,695.0     7,450.2         10.90%
         Concentrated Milk                  221.2           251.4       297.4       324.9       351.8       395.0          12.29%
         Liquid Milk                      4,028.6          4,510.0     5,263.4     5,688.7     6,126.3     6,864.8         11.25%
         Powdered Milk                    1,118.9          1,273.2     1,506.9     1,648.6     1,794.5     2,028.8         12.64%
         Overall                          9,809.7         11,001.3    12,854.2    13,907.7    14,967.6    16,738.8         11.28%
       Source: Canadean                                                                                              © Canadean



        Table 88: China Milk Market Value (USD m) by Segments, 2011–16
                                                                                                                            CAGR
         Segment                             2011            2012        2013        2014        2015        2016         2011–16
         Buttermilk                       7,450.2          7,914.6     8,401.7     8,904.8     9,427.6     9,970.0          6.00%
         Concentrated Milk                  395.0           420.8       446.2       472.7       500.7       528.5           6.00%
         Liquid Milk                      6,864.8          7,351.4     7,872.6     8,424.4     9,008.6     9,628.3          7.00%
         Powdered Milk                    2,028.8          2,183.4     2,340.9     2,504.0     2,674.0     2,845.5          7.00%
         Overall                         16,738.8         17,870.2    19,061.4    20,305.9    21,610.9    22,972.3          6.54%
       Source: Canadean                                                                                              © Canadean




 The Future of the Dairy Food Market in China, to 2016                                                                      Page 78

© Canadean. This product is licensed and is not to be photocopied                                              Published: April 2012
      CHINA MILK MARKET ANALYSIS



5.4         Buttermilk Market Analysis, 2006–16
5.4.1       Buttermilk Market by Volume, 2006–16

            Figure 56: China Buttermilk Market by Volume (Kg m), 2006–16

                                                       12,000.0                                                                           8.0%
                   Buttermilk Market by Volume Kg m)




                                                                                                                                          7.0%
                                                       10,000.0
                                                                                                                                          6.0%




                                                                                                                                                    Growth % (Y-O-Y)
                                                        8,000.0
                                                                                                                                          5.0%

                                                        6,000.0                                                                           4.0%

                                                                                                                                          3.0%
                                                        4,000.0
                                                                                                                                          2.0%
                                                        2,000.0
                                                                                                                                          1.0%

                                                            0.0                                                                           0.0%
                                                                  2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                  Market Value       Y-o-Y Growth %


            Source: Canadean                                                                                                              © Canadean



            Table 89: China Buttermilk Market by Volume (Kg m), 2006–16
                                                          2006     2007    2008    2009     2010    2011    2012      2013     2014      2015             2016
             Overall
             Volume                                       5,799   6,198   6,602    7,030   7,509   8,008   8,487      8,958   9,434     9,899      10,384
             Y-o-Y
             growth                                               6.90%   6.50%   6.50%    6.80%   6.60%   6.00%   5.50%      5.30%     4.90%       4.90%
            Source: Canadean                                                                                                              © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                        Page 79

   © Canadean. This product is licensed and is not to be photocopied                                                                  Published: April 2012
    CHINA MILK MARKET ANALYSIS


5.4.2     Buttermilk Market by Value, 2006–16

          Figure 57: China Buttermilk Market by Value (CNY m), 2006–16

                                                     70,000.0                                                                                       6.8%
                  Buttermilk Market by Value CNYm)




                                                     60,000.0                                                                                       6.6%

                                                                                                                                                    6.4%
                                                     50,000.0




                                                                                                                                                              Growth % (Y-O-Y)
                                                                                                                                                    6.2%
                                                     40,000.0
                                                                                                                                                    6.0%
                                                     30,000.0
                                                                                                                                                    5.8%
                                                     20,000.0
                                                                                                                                                    5.6%

                                                     10,000.0                                                                                       5.4%

                                                          0.0                                                                                       5.2%
                                                                2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                    Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                         © Canadean



           Table 90: China Buttermilk Market by Value (CNY m), 2006–16
                                                        2006      2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Market
            Value                                      35,367   37,721    40,143    42,600    45,255    48,078    51,075    54,219    57,465     60,839      64,339
            Y-o-Y
            growth                                               6.70%     6.40%     6.10%     6.20%     6.20%     6.20%     6.20%     6.00%      5.90%       5.80%
           Source: Canadean                                                                                                                         © Canadean



           Table 91: China Buttermilk Market by Value (USD m), 2006–16
                                                        2006      2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Market
            Value                                     4,441.1   4,966.7   5,786.5   6,245.5   6,695.0   7,450.2   7,914.6   8,401.7   8,904.8   9,427.6     9,970.0
            Y-o-Y
            growth                                               11.8%     16.5%      7.9%      7.2%     11.3%      6.2%      6.2%      6.0%       5.9%             5.8%
           Source: Canadean                                                                                                                         © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                    Page 80

   © Canadean. This product is licensed and is not to be photocopied                                                                            Published: April 2012
      CHINA MILK MARKET ANALYSIS



5.5         Concentrated Milk Market Analysis, 2006–16
5.5.1       Concentrated Milk Market by Volume, 2006–16

            Figure 58: China Concentrated Milk Market by Volume (Kg m), 2006–16

                                                        160.0                                                                       12.0%
                   Concentrated Milk Market by Volume




                                                        140.0
                                                                                                                                    10.0%
                                                        120.0




                                                                                                                                                Growth % (Y-O-Y)
                                                                                                                                    8.0%
                                                        100.0
                                 (Kg m)




                                                         80.0                                                                       6.0%

                                                         60.0
                                                                                                                                    4.0%
                                                         40.0
                                                                                                                                    2.0%
                                                         20.0

                                                          0.0                                                                       0.0%
                                                                2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                               Market Value      Y-o-Y Growth %


            Source: Canadean                                                                                                          © Canadean



            Table 92: China Concentrated Milk Market by Volume (Kg m), 2006–16
                                                         2006    2007   2008    2009    2010    2011   2012       2013    2014       2015             2016
             Overall
             Volume                                      72.1    76.4   80.7    85.2     90.6   96.6   104.3      113.6   123.7     134.7         148.6
             Y-o-Y
             growth                                              5.9%   5.6%    5.5%    6.4%    6.6%   8.1%       8.9%    8.9%       9.0%       10.3%
            Source: Canadean                                                                                                          © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                    Page 81

   © Canadean. This product is licensed and is not to be photocopied                                                              Published: April 2012
    CHINA MILK MARKET ANALYSIS


5.5.2     Concentrated Milk Market by Value, 2006–16

          Figure 59: China Concentrated Milk Market by Value (CNY m), 2006–16

                                                      4,000.0                                                                                        9.0%
                  Concentrated Milk Market by Value




                                                      3,500.0                                                                                        8.0%

                                                                                                                                                     7.0%
                                                      3,000.0




                                                                                                                                                               Growth % (Y-O-Y)
                                                                                                                                                     6.0%
                                                      2,500.0
                              (CNY m)




                                                                                                                                                     5.0%
                                                      2,000.0
                                                                                                                                                     4.0%
                                                      1,500.0
                                                                                                                                                     3.0%
                                                      1,000.0
                                                                                                                                                     2.0%
                                                        500.0                                                                                        1.0%

                                                           0.0                                                                                       0.0%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                     Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                          © Canadean



           Table 93: China Concentrated Milk Market by Value (CNY m), 2006–16
                                                        2006       2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Market
            Value                                     1,761.6    1,909.5   2,062.8   2,215.8   2,378.0   2,548.7   2,715.7   2,879.5   3,050.4   3,230.9     3,410.8
            Y-o-Y
            growth                                                 8.4%      8.0%      7.4%      7.3%      7.2%      6.6%      6.0%      5.9%       5.9%             5.6%
           Source: Canadean                                                                                                                          © Canadean



           Table 94: China Concentrated Milk Market by Value (USD m), 2006–16
                                                        2006       2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Market
            Value                                      221.2      251.4     297.4     324.9     351.8     395.0     420.8     446.2     472.7      500.7          528.5
            Y-o-Y
            growth                                                13.7%     18.3%      9.2%      8.3%     12.3%      6.6%      6.0%      5.9%       5.9%             5.6%
           Source: Canadean                                                                                                                          © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                     Page 82

   © Canadean. This product is licensed and is not to be photocopied                                                                             Published: April 2012
      CHINA MILK MARKET ANALYSIS



5.6         Liquid Milk Market Analysis, 2006–16
5.6.1       Liquid Milk Market by Volume, 2006–16

            Figure 60: China Liquid Milk Market by Volume (Kg m), 2006–16

                                                         5,000.0                                                                                         8.0%
                   Liquid Milk Market by Volume (Kg m)




                                                         4,500.0
                                                                                                                                                         7.0%
                                                         4,000.0
                                                                                                                                                         6.0%
                                                         3,500.0




                                                                                                                                                                   Growth % (Y-O-Y)
                                                                                                                                                         5.0%
                                                         3,000.0

                                                         2,500.0                                                                                         4.0%

                                                         2,000.0
                                                                                                                                                         3.0%
                                                         1,500.0
                                                                                                                                                         2.0%
                                                         1,000.0
                                                                                                                                                         1.0%
                                                          500.0

                                                             0.0                                                                                         0.0%
                                                                     2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                         Market Value            Y-o-Y Growth %


            Source: Canadean                                                                                                                             © Canadean



            Table 95: China Liquid Milk Market by Volume (Kg m), 2006–16
                                                             2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
             Overall
             Volume                                        2,561.0   2,701.9   2,844.5   2,992.1   3,173.6   3,373.6   3,598.4   3,850.8   4,120.4   4,414.0     4,731.7
             Y-o-Y
             growth                                                    5.5%      5.3%      5.2%      6.1%      6.3%      6.7%      7.0%      7.0%       7.1%             7.2%
            Source: Canadean                                                                                                                             © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                                       Page 83

   © Canadean. This product is licensed and is not to be photocopied                                                                                 Published: April 2012
    CHINA MILK MARKET ANALYSIS


5.6.2     Liquid Milk Market by Value, 2006–16

          Figure 61: China Liquid Milk Market by Value (CNY m), 2006–16

                                                        70,000.0                                                                                       7.2%
                  Liquid Milk Market by Value (CNY m)




                                                        60,000.0                                                                                       7.0%

                                                        50,000.0                                                                                       6.8%




                                                                                                                                                                 Growth % (Y-O-Y)
                                                        40,000.0                                                                                       6.6%

                                                        30,000.0                                                                                       6.4%

                                                        20,000.0                                                                                       6.2%

                                                        10,000.0                                                                                       6.0%

                                                             0.0                                                                                       5.8%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                       Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                            © Canadean



           Table 96: China Liquid Milk Market by Value (CNY m), 2006–16
                                                           2006      2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Market
            Value                                         32,082   34,252    36,513    38,802    41,411    44,301    47,440    50,804    54,365     58,135      62,134
            Y-o-Y
            growth                                                  6.80%     6.60%     6.30%     6.70%     7.00%     7.10%     7.10%     7.00%      6.90%       6.90%
           Source: Canadean                                                                                                                            © Canadean



           Table 97: China Liquid Milk Market by Value (USD m), 2006–16
                                                           2006      2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Market
            Value                                        4,028.6   4,510.0   5,263.4   5,688.7   6,126.3   6,864.8   7,351.4   7,872.6   8,424.4   9,008.6     9,628.3
            Y-o-Y
            growth                                                  11.9%     16.7%      8.1%      7.7%     12.1%      7.1%      7.1%      7.0%       6.9%             6.9%
           Source: Canadean                                                                                                                            © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                       Page 84

   © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
      CHINA MILK MARKET ANALYSIS



5.7         Powdered Milk Market Analysis, 2006–16
5.7.1       Powdered Milk Market by Volume, 2006–16

            Figure 62: China Powdered Milk Market by Volume (Kg m), 2006–16

                                                    800.0                                                                            7.2%
                   Powdered Milk Market by Volume




                                                    700.0
                                                                                                                                     7.0%
                                                    600.0




                                                                                                                                               Growth % (Y-O-Y)
                                                                                                                                     6.8%
                                                    500.0
                               (Kg m)




                                                    400.0                                                                            6.6%

                                                    300.0
                                                                                                                                     6.4%
                                                    200.0
                                                                                                                                     6.2%
                                                    100.0

                                                      0.0                                                                            6.0%
                                                            2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                             Market Value       Y-o-Y Growth %


            Source: Canadean                                                                                                         © Canadean



            Table 98: China Powdered Milk Market by Volume (Kg m),2006–16
                                                     2006    2007    2008     2009     2010   2011    2012       2013    2014       2015              2016
             Overall
             Volume                                 373.7    400.1   428.1    456.8   489.3   524.1   560.6      598.7   638.3     680.0          723.7
             Y-o-Y
             growth                                          7.1%    7.0%     6.7%    7.1%    7.1%    7.0%       6.8%    6.6%       6.5%             6.4%
            Source: Canadean                                                                                                         © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                   Page 85

   © Canadean. This product is licensed and is not to be photocopied                                                             Published: April 2012
    CHINA MILK MARKET ANALYSIS


5.7.2     Powdered Milk Market by Value, 2006–11

          Figure 63: China Powdered Milk Market by Value( CNY m), 2006–11

                                                          20,000.0                                                                                       9.0%
                  Powdered Milk Market by Value (CNY m)




                                                          18,000.0                                                                                       8.0%
                                                          16,000.0                                                                                       7.0%
                                                          14,000.0




                                                                                                                                                                   Growth % (Y-O-Y)
                                                                                                                                                         6.0%
                                                          12,000.0
                                                                                                                                                         5.0%
                                                          10,000.0
                                                                                                                                                         4.0%
                                                           8,000.0
                                                                                                                                                         3.0%
                                                           6,000.0

                                                           4,000.0                                                                                       2.0%

                                                           2,000.0                                                                                       1.0%

                                                               0.0                                                                                       0.0%
                                                                     2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                         Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                              © Canadean



           Table 99: China Powdered Milk Market by Value (CNY m), 2006–16
                                                             2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                            8,911    9,670    10,454    11,245    12,130    13,093    14,090    15,107    16,159     17,256      18,363
            Y-o-Y
            growth                                                    8.50%     8.10%     7.60%     7.90%     7.90%     7.60%     7.20%     7.00%      6.80%       6.40%
           Source: Canadean                                                                                                                              © Canadean



           Table 100: China Powdered Milk Market by Value (USD m), 2006–16
                                                             2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                          1,118.9   1,273.2   1,506.9   1,648.6   1,794.5   2,028.8   2,183.4   2,340.9   2,504.0   2,674.0     2,845.5
            Y-o-Y
            growth                                                    13.8%     18.4%      9.4%      8.8%     13.1%      7.6%      7.2%      7.0%       6.8%            6.4%
           Source: Canadean                                                                                                                              © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                         Page 86

   © Canadean. This product is licensed and is not to be photocopied                                                                                 Published: April 2012
      CHINA MILK MARKET ANALYSIS



5.8         Milk Market Volume Analysis by Brands, 2008–11

            Figure 64: China Milk Market Volume by Brands (Kg m), 2008–11

                                                           7000.0
                    Milk Market Volume by Brands, (Kg m)




                                                           6000.0

                                                           5000.0

                                                           4000.0

                                                           3000.0

                                                           2000.0

                                                           1000.0

                                                              0.0
                                                                          2008             2009           2010                  2011


                                                              Yili                     Mengniu                   Bright
                                                              Fresh Flower             Dumex                     Sanyuan Dairy Corp
                                                              Junjao                   Nestlé                    Friesland
                                                              Nanjing Weijang Dairy


            Source: Canadean                                                                                                        © Canadean



            Table 101: China Milk Market Volume by Brands (Kg m), 2008–11
                                                                                                                                             CAGR
             Brand Name                                                     2008          2009        2010              2011               2008–11
             Yili                                                        1,410.64      1,499.85    1,602.27          1,710.85                6.64%
             Mengniu                                                     1,314.17      1,393.08    1,483.75          1,579.56                6.32%
             Bright                                                       913.14        969.91     1,035.10          1,104.15                6.54%
             Fresh Flower                                                 312.53        331.29      352.85             375.64                6.32%
             Dumex                                                        261.84        278.11      296.81             316.61                6.54%
             Sanyuan Dairy Corp                                           246.46        261.78      279.38             298.01                6.54%
             Junjao                                                       221.66        234.97      250.26             266.42                6.32%
             Nestlé                                                       213.79        226.40      240.90             256.20                6.22%
             Friesland                                                    204.55        216.40      230.02             244.39                6.11%
             Nanjing Weijang Dairy                                        191.33        202.21      214.73             227.91                6.01%
             Others                                                      4,665.66      4,950.15    5,276.89          5,622.48                6.42%
             Overall                                                     9,955.76     10,564.16   11,262.96         12,002.21                6.43%

            Source: Canadean                                                                                                        © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                  Page 87

  © Canadean. This product is licensed and is not to be photocopied                                                             Published: April 2012
      CHINA MILK MARKET ANALYSIS



5.9         Milk Market Value by Distribution Channel, 2008–11

            Figure 65: China Milk Market Value by Distribution Channel (CNY m), 2008–11

                                                              120000.0
                   Milk Market Size by Distribution Channel




                                                              100000.0

                                                               80000.0

                                                               60000.0
                                   (CNY m)




                                                               40000.0

                                                               20000.0

                                                                   0.0
                                                                               2008                   2009     2010               2011


                                                                    “Dollar Stores”, Variety Stores          Hypermarkets & Supermarkets
                                                                    Convenience Stores                       Food & drinks specialists
                                                                    Others


            Source: Canadean                                                                                                             © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                     Page 88

  © Canadean. This product is licensed and is not to be photocopied                                                                Published: April 2012
 CHINA MILK MARKET ANALYSIS



        Table 102: China Milk Market Value by Distribution Channel (CNY m), 2008–11
                                                                                                                    CAGR
         Distribution Channel                      2008                2009        2010        2011               2008–11
         Cash & Carries &
         Warehouse Clubs                             0.0                 0.0         0.0         0.0                  0.0%
         “Dollar Stores”,
         Variety Stores                            436.2              469.4       506.3       546.7                   7.8%
         Hypermarkets &
         Supermarkets                          38,271.4             40,771.1    43,539.1    46,485.3                  6.7%
         Convenience Stores                    37,102.8             39,462.5    42,220.2    45,170.7                  6.8%
         Food & drinks
         specialists                           10,904.8             11,609.6    12,368.9    13,208.1                  6.6%
         Department Stores                           0.0                 0.0         0.0         0.0                  0.0%
         Vending machines                            0.0                 0.0         0.0         0.0                  0.0%
         Drug stores &
         Pharmacies                                  0.0                 0.0         0.0         0.0                  0.0%
         eRetailers                                  0.0                 0.0         0.0         0.0                  0.0%
         Others                                  2,456.7             2,549.3     2,539.1     2,609.1                  2.0%
         Overall                               89,172.1             94,861.9   101,173.6   108,019.9                  6.6%

        Source: Canadean                                                                                   © Canadean



        Table 103: China Milk Market Value by Distribution Channel (USD m), 2008–11
                                                                                                                    CAGR
         Distribution Channel                      2008                2009        2010        2011               2008–11
         Cash & Carries &
         Warehouse Clubs                             0.0                 0.0         0.0         0.0                  0.0%
         “Dollar Stores”,
         Variety Stores                             62.9                68.8        74.9        84.7                10.4%
         Hypermarkets &
         Supermarkets                            5,516.8             5,977.4     6,441.2     7,203.4                  9.3%
         Convenience Stores                      5,348.4             5,785.6     6,246.1     6,999.7                  9.4%
         Food & drinks
         specialists                             1,571.9             1,702.1     1,829.8     2,046.7                  9.2%
         Department Stores                           0.0                 0.0         0.0         0.0                  0.0%
         Vending machines                            0.0                 0.0         0.0         0.0                  0.0%
         Drug stores &
         Pharmacies                                  0.0                 0.0         0.0         0.0                  0.0%
         eRetailers                                  0.0                 0.0         0.0         0.0                  0.0%
         Others                                    354.1              373.8       375.6       404.3                   4.5%
         Overall                               12,854.2             13,907.7    14,967.6    16,738.8                  9.2%

        Source: Canadean                                                                                   © Canadean




 The Future of the Dairy Food Market in China, to 2016                                                              Page 89

© Canadean. This product is licensed and is not to be photocopied                                      Published: April 2012
      CHINA BUTTER & SPREADABLE FATS MARKET
      ANALYSIS

6           China Butter & Spreadable Fats Market Analysis
6.1         Market Growth Dynamics-Butter & Spreadable Fats, 2006–16
6.1.1       Butter & Spreadable Fats Market Growth Dynamics by Volume, 2006–16

            Figure 66: China Butter & Spreadable Fats Market Growth Dynamics by Volume, 2006–16
                              10.2%

                              10.0%

                               9.8%
               CAGR 2006-11




                               9.6%

                               9.4%

                               9.2%

                               9.0%

                               8.8%
                                  0.0%       2.0%             4.0%         6.0%      8.0%         10.0%       12.0%          14.0%
                                                                            CAGR 2011-16

                                                          Spreadable Fats                            Butter



            Source: Canadean                                                                                           © Canadean



            Table 104: China Butter & Spreadable Fats Market Dynamics: past and future growth rates (2006–11 &
                        2011–16) and future market size (2016), by Volume (Kg m), by Segments
             Segment                                             CAGR (2006-11)            CAGR (2011-16)             Market Size 2016
             Butter                                                     10.33%                    10.00%                         99.67
             Spreadable Fats                                            10.33%                     9.00%                       163.73
            Source: Canadean                                                                                           © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                    Page 90

    © Canadean. This product is licensed and is not to be photocopied                                             Published: April 2012
    CHINA BUTTER & SPREADABLE FATS MARKET
    ANALYSIS

6.1.2     Butter & Spreadable Fats Market Growth Dynamics by Value, 2006–16

          Figure 67: China Butter & Spreadable Fats Growth Dynamics by Value, 2006–16

                              8.1%
                              8.1%
                              8.0%
                              8.0%
               CAGR 2006-11




                              7.9%
                              7.9%
                              7.8%
                              7.8%
                              7.7%
                              7.7%
                              7.6%
                                 8.2%   8.3%      8.4%        8.5%     8.6%      8.7%   8.8%      8.9%      9.0%   9.1%        9.2%
                                                                            CAGR 2011-16
                                                       Butter                           Spreadable Fats


           Source: Canadean                                                                                            © Canadean



           Table 105: China Butter & Spreadable Fats Market Dynamics: past and future growth rates (2006–11 &
                       2011–16) and future market size (2016), by Value (CNY m), by Segments
            Segment                                             CAGR (2006-11)             CAGR (2011-16)           Market Size 2016
            Butter                                                      8.33%                      7.67%                       6359.62
            Spreadable Fats                                             9.00%                      8.00%                       8487.62
           Source: Canadean                                                                                            © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                       Page 91

   © Canadean. This product is licensed and is not to be photocopied                                               Published: April 2012
      CHINA BUTTER & SPREADABLE FATS MARKET
      ANALYSIS

6.2         Butter & Spreadable Fats Consumption Analysis, 2006–16
6.2.1       Butter & Spreadable Fats Market by Volume, 2006–16

            Figure 68: China Butter & Spreadable Fats Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                             300.0                                                                              12.0%
                   Butter & Spreadable Fats Consumption by




                                                             250.0                                                                              10.0%




                                                                                                                                                            Growth % (Y-O-Y)
                                                             200.0                                                                              8.0%
                                Volume (Kg m)




                                                             150.0                                                                              6.0%


                                                             100.0                                                                              4.0%


                                                              50.0                                                                              2.0%


                                                               0.0                                                                              0.0%
                                                                      2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                       Overall Volume           Y-O-Y growth


            Source: Canadean                                                                                                                       © Canadean



            Table 106: China Butter & Spreadable Fats Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                              2006      2007   2008     2009    2010    2011        2012       2013     2014      2015                   2016
             Overall
             Volume                                           102.9    114.1   125.4   136.0    147.8   161.1       176.4      194.5   215.2     237.6                263.4
             Y-o-Y
             growth                                                    10.9%   9.9%     8.5%    8.7%    9.0%        9.5%    10.3%      10.6%     10.4%           10.9%
            Source: Canadean                                                                                                                       © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                                 Page 92

   © Canadean. This product is licensed and is not to be photocopied                                                                           Published: April 2012
    CHINA BUTTER & SPREADABLE FATS MARKET
    ANALYSIS

6.2.2     Butter & Spreadable Fats Consumption by Segments, 2006–16

          Figure 69: China Butter & Spreadable Fats Consumption (Kg m) by Segments, 2006–16

                                                            300.0
                  Butter & Spreadable Fats Consumption by




                                                            250.0


                                                            200.0
                               Segment (Kg m)




                                                            150.0


                                                            100.0


                                                             50.0


                                                              0.0
                                                                    2006     2007    2008       2009   2010    2011      2012   2013      2014   2015     2016


                                                                                    Butter                               Spreadable Fats



           Source: Canadean                                                                                                                              © Canadean



           Table 107: China Butter & Spreadable Fats Consumption (Kg m) by Segments, 2006–11
                                                                                                                                                                 CAGR
            Segment                                                        2006         2007           2008           2009        2010            2011        2006–11
            Butter                                                          37.9         42.3           46.8           51.0        55.7           61.0           10.00%
            Spreadable Fats                                                 65.1         71.8           78.6           85.0        92.1          100.1           9.00%
            Overall                                                        102.9        114.1          125.4          136.0       147.8          161.1           9.37%
          Source: Canadean                                                                                                                               © Canadean



           Table 108: China Butter & Spreadable Fats Consumption (Kg m) by Segments, 2011–16
                                                                                                                                                                 CAGR
            Segment                                                        2011         2012           2013           2014        2015            2016        2011–16
            Butter                                                          61.0         67.0           73.8           81.6        89.9           99.7           10.33%
            Spreadable Fats                                                100.1        109.5          120.7          133.6       147.6          163.7           10.33%
            Overall                                                        161.1        176.4          194.5          215.2       237.6          263.4           10.33%
          Source: Canadean                                                                                                                               © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                        Page 93

   © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
      CHINA BUTTER & SPREADABLE FATS MARKET
      ANALYSIS

6.3         Butter & Spreadable Fats Market Value Analysis, 2006–16
6.3.1       Butter & Spreadable Fats Market by Value, 2006–16

            Figure 70: China Butter & Spreadable Fats Market Value (CNY m) and Growth (Y-o-Y), 2006–16

                                                              16,000.0                                                                                      10.0%
                   Butter & Spreadable Fats Market by Value




                                                                                                                                                            9.0%
                                                              14,000.0
                                                                                                                                                            8.0%
                                                              12,000.0
                                                                                                                                                            7.0%




                                                                                                                                                                        Growth % (Y-O-Y)
                                                              10,000.0
                                                                                                                                                            6.0%
                                   (CNY m)




                                                               8,000.0                                                                                      5.0%

                                                                                                                                                            4.0%
                                                               6,000.0
                                                                                                                                                            3.0%
                                                               4,000.0
                                                                                                                                                            2.0%
                                                               2,000.0
                                                                                                                                                            1.0%

                                                                      0.0                                                                                   0.0%
                                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                               Overall Value           Y-O-Y growth


            Source: Canadean                                                                                                                                  © Canadean



            Table 109: China Butter & Spreadable Fats Market Value (CNY m) and Growth (Y-o-Y), 2006–16
                                                               2006          2007     2008      2009      2010      2011      2012      2013      2014       2015             2016
             Market
             Value                                            6,700         7,301    7,893     8,458     9,087     9,778    10,556    11,481    12,508     13,601      14,847
             Y-o-Y
             growth                                                         9.00%    8.10%     7.20%     7.40%     7.60%     8.00%     8.80%     8.90%      8.70%       9.20%
            Source: Canadean                                                                                                                                  © Canadean



            Table 110: China Butter & Spreadable Fats Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                               2006          2007     2008      2009      2010      2011      2012      2013      2014       2015             2016
             Market
             Value                                            841.3         961.4   1,137.8   1,240.0   1,344.3   1,515.3   1,635.7   1,779.1   1,938.2   2,107.6     2,300.7
             Y-o-Y
             growth                                                         14.3%    18.4%      9.0%      8.4%     12.7%      8.0%      8.8%      8.9%       8.7%            9.2%
            Source: Canadean                                                                                                                                  © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                                            Page 94

   © Canadean. This product is licensed and is not to be photocopied                                                                                      Published: April 2012
    CHINA BUTTER & SPREADABLE FATS MARKET
    ANALYSIS

6.3.2     Average Consumer Price/ Kg - Butter & Spreadable Fats, 2006–16

          Figure 71: China Butter & Spreadable Fats Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16

                                                           66.0                                                                        0.0%
                    Average Consumer Price/ Kg, Butter &




                                                                                                                                       -0.2%
                                                           64.0
                                                                                                                                       -0.4%
                          Spreadable Fats (CNY )




                                                           62.0




                                                                                                                                                  Growth % (Y-O-Y)
                                                                                                                                       -0.6%
                                                           60.0                                                                        -0.8%

                                                           58.0                                                                        -1.0%

                                                                                                                                       -1.2%
                                                           56.0
                                                                                                                                       -1.4%
                                                           54.0
                                                                                                                                       -1.6%

                                                           52.0                                                                        -1.8%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                      Avg Price      Y-O-Y growth


           Source: Canadean                                                                                                             © Canadean



           Table 111: China Butter & Spreadable Fats Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16
                                                            2006     2007   2008    2009    2010    2011    2012    2013    2014       2015             2016
            Avg.
            price                                           65.1     64.0    63.0    62.2    61.5    60.7    59.8    59.0    58.1       57.3                56.4
            Y-o-Y
            growth                                                  -1.7%   -1.6%   -1.3%   -1.1%   -1.3%   -1.4%   -1.4%   -1.5%     -1.5%        -1.5%
           Source: Canadean                                                                                                             © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                        Page 95

   © Canadean. This product is licensed and is not to be photocopied                                                                Published: April 2012
    CHINA BUTTER & SPREADABLE FATS MARKET
    ANALYSIS

6.3.3     Butter & Spreadable Fats Market Value by Segments, 2006–16

          Figure 72: China Butter & Spreadable Fats Market Value (CNY m) by Segments, 2006–16

                                                             16000.0
                  Butter & Spreadable Fats Market Value by




                                                             14000.0

                                                             12000.0
                             Segments (CNY m)




                                                             10000.0

                                                              8000.0

                                                              6000.0

                                                              4000.0

                                                              2000.0

                                                                 0.0
                                                                       2006    2007     2008       2009     2010    2011     2012   2013       2014    2015       2016

                                                                                      Butter                                 Spreadable Fats



           Source: Canadean                                                                                                                                      © Canadean



           Table 112: China Butter & Spreadable Fats Market Value (CNY m) by Segments, 2006–11
                                                                                                                                                                         CAGR
            Segment                                                           2006         2007             2008           2009        2010              2011         2006–11
            Butter                                                        2,945.9        3,202.7          3,455.6     3,696.6        3,967.8           4,262.1           7.67%
            Spreadable Fats                                               3,754.3        4,098.6          4,437.6     4,761.5        5,119.0           5,516.4           8.00%
            Overall                                                       6,700.2        7,301.3          7,893.2     8,458.1        9,086.8           9,778.4           7.85%
          Source: Canadean                                                                                                                                       © Canadean



           Table 113: China Butter & Spreadable Fats Market Value (CNY m) by Segments, 2011–16
                                                                                                                                                                         CAGR
            Segment                                                           2011         2012             2013           2014        2015              2016         2011–16
            Butter                                                        4,262.1        4,594.3          4,983.9     5,408.8        5,845.9           6,359.6           8.33%
            Spreadable Fats                                               5,516.4        5,961.6          6,497.4     7,098.7        7,755.0           8,487.6           9.00%
            Overall                                                       9,778.4       10,555.9      11,481.2       12,507.5       13,600.9          14,847.2           8.71%
          Source: Canadean                                                                                                                                       © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                                Page 96

   © Canadean. This product is licensed and is not to be photocopied                                                                                       Published: April 2012
 CHINA BUTTER & SPREADABLE FATS MARKET
 ANALYSIS


        Table 114: China Butter & Spreadable Fats Market Value (USD m) by Segments, 2006–11
                                                                                                                   CAGR
         Segment                             2006            2007     2008      2009      2010      2011         2006–11
         Butter                             369.9           421.7    498.1     542.0     587.0     660.5          12.29%
         Spreadable Fats                    471.4           539.7    639.7     698.1     757.3     854.8          12.64%
         Overall                            841.3           961.4   1,137.8   1,240.0   1,344.3   1,515.3         12.49%
       Source: Canadean                                                                                     © Canadean



        Table 115: China Butter & Spreadable Fats Market Value (USD m) by Segments, 2011–16
                                                                                                                   CAGR
         Segment                             2011            2012     2013      2014      2015      2016         2011–16
         Butter                             660.5           711.9    772.3     838.1     905.9     985.5           8.33%
         Spreadable Fats                    854.8           923.8   1,006.8   1,100.0   1,201.7   1,315.2          9.00%
         Overall                          1,515.3         1,635.7   1,779.1   1,938.2   2,107.6   2,300.7          8.71%
       Source: Canadean                                                                                     © Canadean




 The Future of the Dairy Food Market in China, to 2016                                                             Page 97

© Canadean. This product is licensed and is not to be photocopied                                     Published: April 2012
      CHINA BUTTER & SPREADABLE FATS MARKET
      ANALYSIS

6.4         Butter Market Analysis, 2006–16
6.4.1       Butter Market by Volume, 2006–16

            Figure 73: China Butter Market by Volume (Kg m), 2006–16

                                                    120.0                                                                            14.0%
                   Butter Market by Volume (Kg m)




                                                    100.0                                                                            12.0%

                                                                                                                                     10.0%




                                                                                                                                                 Growth % (Y-O-Y)
                                                     80.0
                                                                                                                                     8.0%
                                                     60.0
                                                                                                                                     6.0%
                                                     40.0
                                                                                                                                     4.0%

                                                     20.0                                                                            2.0%

                                                      0.0                                                                            0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                 Market Value      Y-o-Y Growth %


            Source: Canadean                                                                                                           © Canadean



            Table 116: China Butter Market by Volume (Kg m), 2006–16
                                                       2006       2007    2008    2009     2010   2011   2012       2013    2014      2015              2016
             Overall
             Volume                                     37.9      42.3    46.8     51.0    55.7   61.0    67.0      73.8    81.6       89.9                 99.7
             Y-o-Y
             growth                                              11.8%   10.6%    9.1%    9.2%    9.4%   9.8%    10.2%     10.6%     10.1%       10.8%
            Source: Canadean                                                                                                           © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                     Page 98

   © Canadean. This product is licensed and is not to be photocopied                                                               Published: April 2012
    CHINA BUTTER & SPREADABLE FATS MARKET
    ANALYSIS

6.4.2     Butter Market by Value, 2006–16

          Figure 74: China Butter Market by Value (CNY m), 2006–16

                                                   7,000.0                                                                                       10.0%
                  Butter Market by Value (CNY m)




                                                                                                                                                 9.0%
                                                   6,000.0
                                                                                                                                                 8.0%
                                                   5,000.0                                                                                       7.0%




                                                                                                                                                             Growth % (Y-O-Y)
                                                                                                                                                 6.0%
                                                   4,000.0
                                                                                                                                                 5.0%
                                                   3,000.0
                                                                                                                                                 4.0%

                                                   2,000.0                                                                                       3.0%

                                                                                                                                                 2.0%
                                                   1,000.0
                                                                                                                                                 1.0%

                                                       0.0                                                                                       0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                   Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                        © Canadean



           Table 117: China Butter Market by Value (CNY m), 2006–16
                                                       2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                    2,945.9   3,202.7   3,455.6   3,696.6   3,967.8   4,262.1   4,594.3   4,983.9   5,408.8   5,845.9     6,359.6
            Y-o-Y
            growth                                               8.7%      7.9%      7.0%      7.3%      7.4%      7.8%      8.5%      8.5%       8.1%             8.8%
           Source: Canadean                                                                                                                        © Canadean



           Table 118: China Butter Market by Value (USD m), 2006–16
                                                       2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                     369.9     421.7     498.1     542.0     587.0     660.5     711.9     772.3     838.1      905.9          985.5
            Y-o-Y
            growth                                              14.0%     18.1%      8.8%      8.3%     12.5%      7.8%      8.5%      8.5%       8.1%             8.8%
           Source: Canadean                                                                                                                        © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                   Page 99

   © Canadean. This product is licensed and is not to be photocopied                                                                           Published: April 2012
      CHINA BUTTER & SPREADABLE FATS MARKET
      ANALYSIS

6.5         Spreadable Fats Market Analysis, 2006–16
6.5.1       Spreadable Fats Market by Volume, 2006–16

            Figure 75: China Spreadable Fats Market by Volume (Kg m), 2006–16

                                                      180.0                                                                        12.0%
                   Spreadable Fats Market by Volume




                                                      160.0
                                                                                                                                   10.0%
                                                      140.0




                                                                                                                                               Growth % (Y-O-Y)
                                                      120.0                                                                        8.0%
                                (Kg m)




                                                      100.0
                                                                                                                                   6.0%
                                                       80.0

                                                       60.0                                                                        4.0%

                                                       40.0
                                                                                                                                   2.0%
                                                       20.0

                                                        0.0                                                                        0.0%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                             Market Value       Y-o-Y Growth %


            Source: Canadean                                                                                                         © Canadean



            Table 119: China Spreadable Fats Market by Volume (Kg m), 2006–16
                                                       2006    2007   2008    2009     2010   2011    2012       2013     2014      2015              2016
             Overall
             Volume                                    65.1    71.8   78.6     85.0    92.1   100.1   109.5      120.7   133.6     147.6          163.7
             Y-o-Y
             growth                                           10.3%   9.4%    8.2%    8.4%    8.7%    9.3%    10.3%      10.6%     10.5%       10.9%
            Source: Canadean                                                                                                         © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                  Page 100

   © Canadean. This product is licensed and is not to be photocopied                                                             Published: April 2012
    CHINA BUTTER & SPREADABLE FATS MARKET
    ANALYSIS

6.5.2     Spreadable Fats Market by Value, 2006–16

          Figure 76: China Spreadable Fats Market by Value (CNY m), 2006–16

                                                    9,000.0                                                                                      10.0%
                  Spreadable Fats Market by Value




                                                    8,000.0                                                                                      9.0%

                                                    7,000.0                                                                                      8.0%

                                                                                                                                                 7.0%




                                                                                                                                                             Growth % (Y-O-Y)
                                                    6,000.0
                             (CNY m)




                                                                                                                                                 6.0%
                                                    5,000.0
                                                                                                                                                 5.0%
                                                    4,000.0
                                                                                                                                                 4.0%
                                                    3,000.0
                                                                                                                                                 3.0%
                                                    2,000.0                                                                                      2.0%
                                                    1,000.0                                                                                      1.0%

                                                         0.0                                                                                     0.0%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                   Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                        © Canadean



           Table 120: China Spreadable Fats Market by Value (CNY m), 2006–16
                                                      2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                   3,754.3    4,098.6   4,437.6   4,761.5   5,119.0   5,516.4   5,961.6   6,497.4   7,098.7   7,755.0     8,487.6
            Y-o-Y
            growth                                               9.2%      8.3%      7.3%      7.5%      7.8%      8.1%      9.0%      9.3%       9.2%            9.4%
           Source: Canadean                                                                                                                        © Canadean



           Table 121: China Spreadable Fats Market by Value (USD m), 2006–16
                                                      2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                    471.4      539.7     639.7     698.1     757.3     854.8     923.8    1,006.8   1,100.0   1,201.7     1,315.2
            Y-o-Y
            growth                                              14.5%     18.5%      9.1%      8.5%     12.9%      8.1%      9.0%      9.3%       9.2%            9.4%
           Source: Canadean                                                                                                                        © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                  Page 101

   © Canadean. This product is licensed and is not to be photocopied                                                                           Published: April 2012
      CHINA BUTTER & SPREADABLE FATS MARKET
      ANALYSIS

6.6         Butter & Spreadable Fats Market Volume Analysis by Brands, 2008–11

            Figure 77: China Butter & Spreadable Fats Market Volume by Brands (Kg m), 2008–11

                                                             80.0
                    Butter & Spreadable Fats Market Volume




                                                             70.0

                                                             60.0

                                                             50.0
                               by Brands (Kg m)




                                                             40.0

                                                             30.0

                                                             20.0

                                                             10.0

                                                              0.0
                                                                        2008           2009            2010                  2011



                                                               Bright   Anchor   Goodman Fielder    Suki      Président       Lurpak



            Source: Canadean                                                                                                     © Canadean



            Table 122: China Butter & Spreadable Fats Market Volume by Brands (Kg m), 2008–11
                                                                                                                                          CAGR
             Brand Name                                                  2008         2009          2010             2011               2008–11
             Bright                                                      19.66        21.38         23.28            25.42                8.94%
             Anchor                                                      14.17        15.36         16.68            18.16                8.61%
             Goodman Fielder                                              8.29         8.98          9.74            10.59                8.50%
             Suki                                                         6.94         7.52          8.16             8.88                8.61%
             Président                                                    4.79         5.20          5.66             6.17                8.83%
             Lurpak                                                       4.73         5.12          5.55             6.03                8.39%
             Others                                                      66.78        72.48         78.76            85.84                8.73%
             Overall                                                    125.36       136.04        147.83           161.09                8.72%

            Source: Canadean                                                                                                     © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                              Page 102

  © Canadean. This product is licensed and is not to be photocopied                                                          Published: April 2012
      CHINA BUTTER & SPREADABLE FATS MARKET
      ANALYSIS

6.7         Butter & Spreadable Fats Market Value by Distribution Channel, 2008–11

            Figure 78: China Butter & Spreadable Fats Market Value by Distribution Channel (CNY m), 2008–11

                                                             12000.0
                   Butter & Spreadable Fats Market Size by




                                                             10000.0
                        Distribution Channel (CNY m)




                                                              8000.0

                                                              6000.0

                                                              4000.0

                                                              2000.0

                                                                 0.0
                                                                                2008                2009    2010                2011

                                                                       “Dollar Stores”, Variety Stores     Hypermarkets & Supermarkets
                                                                       Convenience Stores                  Food & drinks specialists
                                                                       Others


            Source: Canadean                                                                                                           © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                  Page 103

  © Canadean. This product is licensed and is not to be photocopied                                                              Published: April 2012
 CHINA BUTTER & SPREADABLE FATS MARKET
 ANALYSIS


        Table 123: China Butter & Spreadable Fats Value by Distribution Channel (CNY m), 2008–11
                                                                                                               CAGR
         Distribution Channel                      2008               2009      2010      2011               2008–11
         Cash & Carries &
         Warehouse Clubs                             0.0                0.0       0.0       0.0                  0.0%
         “Dollar Stores”,
         Variety Stores                             43.1              46.5      50.2      54.3                   8.0%
         Hypermarkets &
         Supermarkets                            5,539.4            5,934.1   6,393.4   6,899.8                  7.6%
         Convenience Stores                      1,203.2            1,288.9   1,387.2   1,495.5                  7.5%
         Food & drinks
         specialists                               750.9             805.4     869.3     940.2                   7.8%
         Department Stores                           0.0                0.0       0.0       0.0                  0.0%
         Vending machines                            0.0                0.0       0.0       0.0                  0.0%
         Drug stores &
         Pharmacies                                  0.0                0.0       0.0       0.0                  0.0%
         eRetailers                                  0.0                0.0       0.0       0.0                  0.0%
         Others                                    356.6             383.3     386.8     388.7                   2.9%
         Overall                                 7,893.2            8,458.1   9,086.8   9,778.4                  7.4%

        Source: Canadean                                                                              © Canadean



        Table 124: China Butter & Spreadable Fats Market Value by Distribution Channel (USD m), 2008–11
                                                                                                               CAGR
         Distribution Channel                      2008               2009      2010      2011               2008–11
         Cash & Carries &
         Warehouse Clubs                             0.0                0.0       0.0       0.0                  0.0%
         “Dollar Stores”,
         Variety Stores                              6.2                6.8       7.4       8.4                10.6%
         Hypermarkets &
         Supermarkets                              798.5             870.0     945.8    1,069.2                10.2%
         Convenience Stores                        173.4             189.0     205.2     231.7                 10.1%
         Food & drinks
         specialists                               108.2             118.1     128.6     145.7                 10.4%
         Department Stores                           0.0                0.0       0.0       0.0                  0.0%
         Vending machines                            0.0                0.0       0.0       0.0                  0.0%
         Drug stores &
         Pharmacies                                  0.0                0.0       0.0       0.0                  0.0%
         eRetailers                                  0.0                0.0       0.0       0.0                  0.0%
         Others                                     51.4              56.2      57.2      60.2                   5.4%
         Overall                                 1,137.8            1,240.0   1,344.3   1,515.3                10.0%

        Source: Canadean                                                                              © Canadean




 The Future of the Dairy Food Market in China, to 2016                                                        Page 104

© Canadean. This product is licensed and is not to be photocopied                                 Published: April 2012
      CHINA YOGURT MARKET ANALYSIS



7           China Yogurt Market Analysis
7.1         Market Growth Dynamics-Yogurt, 2006–16
7.1.1       Yogurt Market Growth Dynamics by Volume, 2006–16

            Figure 79: China Yogurt Market Growth Dynamics by Volume (Kg m), 2006–16

                              18.6%
                              18.4%
                              18.2%
                              18.0%
               CAGR 2006-11




                              17.8%
                              17.6%
                              17.4%
                              17.2%
                              17.0%
                              16.8%
                              16.6%
                                  17.9%   18.0%   18.0%       18.1%     18.1%     18.2%      18.2%   18.3%      18.3%   18.4%      18.4%
                                                                            CAGR 2011-16


                                            Yogurt Drinks                       Set Yogurt                 Frozen Yogurt


            Source: Canadean                                                                                                 © Canadean



            Table 125: China Yogurt Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future
                        market size (2016), by Volume (Kg m), by Segments
             Segment                                             CAGR (2006-11)                CAGR (2011-16)              Market Size 2016
             Set Yogurt                                                 18.33%                        17.00%                        8,839.74
             Yogurt Drinks                                              18.33%                        17.33%                       11,151.58
             Frozen Yogurt                                              18.00%                        18.33%                        7,798.66
            Source: Canadean                                                                                                 © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                          Page 105

    © Canadean. This product is licensed and is not to be photocopied                                                    Published: April 2012
    CHINA YOGURT MARKET ANALYSIS


7.1.2     Yogurt Market Growth Dynamics by Value, 2006–16

          Figure 80: China Yogurt Market Growth Dynamics by Value, 2006–16

                             13.2%
                             13.1%
                             13.0%
                             12.9%
              CAGR 2006-11




                             12.8%
                             12.7%
                             12.6%
                             12.5%
                             12.4%
                             12.3%
                             12.2%
                                 12.5%   12.6%    12.7%      12.8%     12.9%     13.0%     13.1%   13.2%      13.3%   13.4%      13.5%
                                                                           CAGR 2011-16
                                            Set Yogurt                     Yogurt Drinks                   Frozen Yogurt


           Source: Canadean                                                                                                © Canadean



           Table 126: China Yogurt Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future
                       market size (2016), by Value (CNY m), by Segments
            Segment                                             CAGR (2006-11)               CAGR (2011-16)             Market Size 2016
            Set Yogurt                                                 13.00%                       12.33%                       53,885.47
            Yogurt Drinks                                              12.67%                       13.00%                       53,324.66
            Frozen Yogurt                                              13.33%                       13.00%                       75,884.92
           Source: Canadean                                                                                                © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                          Page 106

   © Canadean. This product is licensed and is not to be photocopied                                                   Published: April 2012
      CHINA YOGURT MARKET ANALYSIS



7.2         Yogurt Consumption Analysis, 2006–16
7.2.1       Yogurt Market by Volume, 2006–16

            Figure 81: China Yogurt Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                 30,000.0                                                                                   25.0%
                  Yogurt Consumption by Volume




                                                 25,000.0
                                                                                                                                            20.0%




                                                                                                                                                        Growth % (Y-O-Y)
                                                 20,000.0
                             (Kg m)




                                                                                                                                            15.0%

                                                 15,000.0

                                                                                                                                            10.0%
                                                 10,000.0

                                                                                                                                            5.0%
                                                  5,000.0


                                                         0.0                                                                                0.0%
                                                                2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                Overall Volume             Y-O-Y growth


            Source: Canadean                                                                                                                  © Canadean



            Table 127: China Yogurt Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                  2006         2007      2008     2009     2010     2011       2012       2013     2014      2015             2016
             Overall
             Volume                              5,368         6,553    7,876    9,126   10,467   12,025      13,937   16,305    19,122    22,638      27,790
             Y-o-Y
             growth                                        22.10%      20.20%   15.90%   14.70%   14.90%     15.90%    17.00%    17.30%   18.40%      22.80%
            Source: Canadean                                                                                                                  © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                           Page 107

   © Canadean. This product is licensed and is not to be photocopied                                                                      Published: April 2012
    CHINA YOGURT MARKET ANALYSIS


7.2.2     Yogurt Consumption by Segments, 2006–16

          Figure 82: China Yogurt Consumption (Kg m) by Segments, 2006–16

                                                   30000.0
                  Yogurt Consumption by Segments




                                                   25000.0

                                                   20000.0
                              (Kg m)




                                                   15000.0

                                                   10000.0

                                                    5000.0

                                                       0.0
                                                             2006     2007   2008       2009    2010    2011     2012   2013       2014    2015      2016


                                                             Set Yogurt                        Yogurt Drinks                   Frozen Yogurt



           Source: Canadean                                                                                                                          © Canadean



           Table 128: China Yogurt Consumption (Kg m) by Segments, 2006–11
                                                                                                                                                             CAGR
            Segment                                                 2006        2007            2008           2009        2010              2011         2006–11
            Set Yogurt                                         1,737.7        2,107.9       2,519.8        2,908.0       3,325.8           3,809.8          17.00%
            Yogurt Drinks                                      2,161.2        2,634.9       3,160.7        3,656.8       4,190.0           4,806.2          17.33%
            Frozen Yogurt                                      1,469.2        1,810.1       2,195.8        2,560.7       2,951.6           3,408.9          18.33%
            Overall                                            5,368.1        6,552.8       7,876.3        9,125.5      10,467.3          12,024.9          17.50%
          Source: Canadean                                                                                                                           © Canadean




           Table 129: China Yogurt Consumption (Kg m) by Segments, 2011–16
                                                                                                                                                             CAGR
            Segment                                                 2011        2012            2013           2014        2015              2016         2011–16
            Set Yogurt                                         3,809.8        4,414.1       5,157.1        6,036.3       7,156.8           8,839.7          18.33%
            Yogurt Drinks                                      4,806.2        5,568.5       6,505.8        7,615.0       9,028.5          11,151.6          18.33%
            Frozen Yogurt                                      3,408.9        3,954.6       4,642.3        5,471.0       6,452.2           7,798.7          18.00%
            Overall                                           12,024.9       13,937.3      16,305.2       19,122.3      22,637.5          27,790.0          18.24%
          Source: Canadean                                                                                                                           © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                   Page 108

   © Canadean. This product is licensed and is not to be photocopied                                                                           Published: April 2012
      CHINA YOGURT MARKET ANALYSIS



7.3         Yogurt Market Value Analysis, 2006–16
7.3.1       Yogurt Market by Value, 2006–16

            Figure 83: China Yogurt Market Value (CNY m) and Growth (Y-o-Y), 2006–16

                                                    200,000.0                                                                                18.0%
                   Yogurt Market by Value (CNY m)




                                                    180,000.0                                                                                16.0%
                                                    160,000.0                                                                                14.0%
                                                    140,000.0




                                                                                                                                                         Growth % (Y-O-Y)
                                                                                                                                             12.0%
                                                    120,000.0
                                                                                                                                             10.0%
                                                    100,000.0
                                                                                                                                             8.0%
                                                     80,000.0
                                                                                                                                             6.0%
                                                     60,000.0

                                                     40,000.0                                                                                4.0%

                                                     20,000.0                                                                                2.0%

                                                          0.0                                                                                0.0%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                   Overall Value         Y-O-Y growth


            Source: Canadean                                                                                                                   © Canadean



            Table 130: China Yogurt Market Value (CNY m) and Growth (Y-o-Y), 2006–16
                                                       2006       2007     2008     2009     2010     2011     2012      2013      2014       2015              2016
             Overall
             Value                                    54,321    63,172   71,758   80,254   89,320   99,205   111,165   125,311   141,382   158,825     183,095
             Y-o-Y
             growth                                             16.30%   13.60%   11.80%   11.30%   11.10%   12.10%    12.70%    12.80%    12.30%      15.30%
            Source: Canadean                                                                                                                   © Canadean



            Table 131: China Yogurt Market Value (USD m) and Growth (Y-o-Y), 2006–16

                                                       2006       2007     2008     2009     2010     2011     2012      2013      2014       2015              2016
             Overall
             Value                                     6,821     8,318   10,344   11,766   13,214   15,373    17,226    19,418    21,909    24,612      28,372
             Y-o-Y
             growth                                             21.90%   24.40%   13.70%   12.30%   16.30%   12.10%    12.70%    12.80%    12.30%      15.30%
            Source: Canadean                                                                                                                   © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                            Page 109

   © Canadean. This product is licensed and is not to be photocopied                                                                       Published: April 2012
    CHINA YOGURT MARKET ANALYSIS


7.3.2     Average Consumer Price/ Kg - Yogurt, 2006–16

          Figure 84: China Yogurt Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16

                                                         12.0                                                                         0.0%
                    Average Consumer Price/ Kg -Yogurt




                                                         10.0                                                                         -1.0%

                                                                                                                                      -2.0%




                                                                                                                                                 Growth % (Y-O-Y)
                                                          8.0
                                                                                                                                      -3.0%
                                 (CNY )




                                                          6.0
                                                                                                                                      -4.0%
                                                          4.0
                                                                                                                                      -5.0%

                                                          2.0                                                                         -6.0%

                                                          0.0                                                                         -7.0%
                                                                  2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                     Avg Price      Y-O-Y growth


           Source: Canadean                                                                                                            © Canadean



           Table 132: China Yogurt Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16
                                                          2006      2007   2008    2009    2010    2011    2012    2013    2014       2015              2016
            Avg.
            price                                         10.12     9.64    9.11    8.79    8.53    8.25    7.98    7.69    7.39       7.02                 6.59
            Y-o-Y
            growth                                                 -4.7%   -5.5%   -3.5%   -3.0%   -3.3%   -3.3%   -3.6%   -3.8%     -5.1%         -6.1%
           Source: Canadean                                                                                                            © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                      Page 110

   © Canadean. This product is licensed and is not to be photocopied                                                               Published: April 2012
    CHINA YOGURT MARKET ANALYSIS


7.3.3     Yogurt Market Value by Segments, 2006–16

          Figure 85: China Yogurt Market Value (CNY m) by Segments, 2006–16

                                                  200000.0
                Yogurt Market Value by Segments




                                                  180000.0
                                                  160000.0
                                                  140000.0
                            (CNY m)




                                                  120000.0
                                                  100000.0
                                                   80000.0
                                                   60000.0
                                                   40000.0
                                                   20000.0
                                                       0.0
                                                             2006     2007   2008       2009     2010   2011     2012   2013       2014    2015       2016


                                                             Set Yogurt                        Yogurt Drinks                   Frozen Yogurt


           Source: Canadean                                                                                                                          © Canadean



           Table 133: China Yogurt Market Value (CNY m) by Segments, 2006–11
                                                                                                                                                             CAGR
            Segment                                                 2006        2007            2008           2009        2010              2011         2006–11
            Set Yogurt                                        16,350.7       18,892.1      21,407.2       23,843.3      26,449.0          29,246.9           12.33%
            Yogurt Drinks                                     15,942.6       18,591.5      21,214.0       23,757.6      26,470.2          29,373.2           13.00%
            Frozen Yogurt                                     22,028.0       25,688.1      29,137.2       32,652.8      36,400.6          40,585.2           13.00%
            Overall                                           54,321.3       63,171.7      71,758.4       80,253.7      89,319.8          99,205.2           12.80%
          Source: Canadean                                                                                                                           © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                  Page 111

   © Canadean. This product is licensed and is not to be photocopied                                                                           Published: April 2012
 CHINA YOGURT MARKET ANALYSIS




        Table 134: China Yogurt Market Value (CNY m) by Segments, 2011–16
                                                                                                                            CAGR
         Segment                             2011            2012        2013        2014        2015        2016         2011–16
         Set Yogurt                      29,246.9         32,578.3    36,734.6    41,455.0    46,804.0    53,885.5         13.00%
         Yogurt Drinks                   29,373.2         32,817.9    36,834.7    41,417.9    46,254.5    53,324.7         12.67%
         Frozen Yogurt                   40,585.2         45,768.6    51,742.0    58,509.4    65,766.6    75,884.9         13.33%
         Overall                         99,205.2        111,164.8   125,311.2   141,382.3   158,825.0   183,095.1         13.04%
       Source: Canadean                                                                                              © Canadean




        Table 135: China Yogurt Market Value (USD m) by Segments, 2006–11
                                                                                                                            CAGR
         Segment                             2006            2007        2008        2009        2010        2011         2006–11
         Set Yogurt                       3,672.5          4,289.6     5,295.3     6,077.7     6,924.2     8,350.1         17.85%
         Yogurt Drinks                    3,688.4          4,321.1     5,309.7     6,072.3     6,842.9     8,263.2         17.51%
         Frozen Yogurt                    5,096.3          6,026.4     7,458.6     8,578.1     9,729.5    11,759.1         18.20%
         Overall                         12,457.2         14,637.1    18,063.6    20,728.1    23,496.6    28,372.4         17.89%
       Source: Canadean                                                                                              © Canadean



        Table 136: China Yogurt Market Value (USD m) by Segments, 2011–16
                                                                                                                            CAGR
         Segment                             2011            2012        2013        2014        2015        2016         2011–16
         Set Yogurt                         569.1           664.7       820.6       941.8      1,073.0     1,293.9         17.85%
         Yogurt Drinks                      571.6           669.6       822.8       941.0      1,060.4     1,280.5         17.51%
         Frozen Yogurt                      789.7           933.8      1,155.8     1,329.3     1,507.7     1,822.2         18.20%
         Overall                          1,930.4          2,268.2     2,799.1     3,212.0     3,641.0     4,396.6         17.89%
       Source: Canadean                                                                                              © Canadean




 The Future of the Dairy Food Market in China, to 2016                                                                     Page 112

© Canadean. This product is licensed and is not to be photocopied                                              Published: April 2012
      CHINA YOGURT MARKET ANALYSIS



7.4         Set Yogurt Market Analysis, 2006–16
7.4.1       Set Yogurt Market by Volume, 2006–16

            Figure 86: China Set Yogurt Market by Volume (Kg m), 2006–16

                                                       10,000.0                                                                                     25.0%
                   Set Yogurt Market by Volume Kg m)




                                                        9,000.0

                                                        8,000.0                                                                                     20.0%

                                                        7,000.0




                                                                                                                                                                Growth % (Y-O-Y)
                                                        6,000.0                                                                                     15.0%

                                                        5,000.0

                                                        4,000.0                                                                                     10.0%

                                                        3,000.0

                                                        2,000.0                                                                                     5.0%

                                                        1,000.0

                                                            0.0                                                                                     0.0%
                                                                  2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                      Market Value            Y-o-Y Growth %


            Source: Canadean                                                                                                                          © Canadean



            Table 137: China Set Yogurt Market by Volume (Kg m), 2006–16
                                                          2006      2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
             Overall
             Volume                                     1,737.7   2,107.9   2,519.8   2,908.0   3,325.8   3,809.8   4,414.1   5,157.1   6,036.3   7,156.8     8,839.7
             Y-o-Y
             growth                                                21.3%     19.5%     15.4%     14.4%     14.6%     15.9%     16.8%     17.0%      18.6%       23.5%
            Source: Canadean                                                                                                                          © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                                   Page 113

   © Canadean. This product is licensed and is not to be photocopied                                                                              Published: April 2012
    CHINA YOGURT MARKET ANALYSIS


7.4.2     Set Yogurt Market by Value, 2006–16

          Figure 87: China Set Yogurt Market by Value (CNY m), 2006–16

                                                       60,000.0                                                                                     18.0%
                  Set Yogurt Market by Value (CNY m)




                                                                                                                                                    16.0%
                                                       50,000.0
                                                                                                                                                    14.0%




                                                                                                                                                                Growth % (Y-O-Y)
                                                       40,000.0                                                                                     12.0%

                                                                                                                                                    10.0%
                                                       30,000.0
                                                                                                                                                    8.0%

                                                       20,000.0                                                                                     6.0%

                                                                                                                                                    4.0%
                                                       10,000.0
                                                                                                                                                    2.0%

                                                            0.0                                                                                     0.0%
                                                                  2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                      Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                           © Canadean



           Table 138: China Set Yogurt Market by Value (CNY m), 2006–16
                                                          2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Overall
            Value                                        16,351   18,892    21,407    23,843    26,449    29,247    32,578    36,735    41,455     46,804      53,886
            Y-o-Y
            growth                                                15.50%    13.30%    11.40%    10.90%    10.60%    11.40%    12.80%    12.90%    12.90%      15.10%
           Source: Canadean                                                                                                                           © Canadean



           Table 139: China Set Yogurt Market by Value (USD m), 2006–16
                                                          2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Overall
            Value                                       2,053.2   2,487.5   3,085.8   3,495.7   3,912.9   4,532.1   5,048.3   5,692.4   6,423.9   7,252.7     8,350.1
            Y-o-Y
            growth                                                 21.2%     24.1%     13.3%     11.9%     15.8%     11.4%     12.8%     12.9%      12.9%       15.1%
           Source: Canadean                                                                                                                           © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                     Page 114

   © Canadean. This product is licensed and is not to be photocopied                                                                              Published: April 2012
      CHINA YOGURT MARKET ANALYSIS



7.5         Yogurt Drinks Market Analysis, 2006–16
7.5.1       Yogurt Drinks Market by Volume, 2006–16

            Figure 88: China Yogurt Drinks Market by Volume (Kg m), 2006–16

                                                    12,000.0                                                                                        25.0%
                   Yogurt Drinks Market by Volume




                                                    10,000.0
                                                                                                                                                    20.0%




                                                                                                                                                                Growth % (Y-O-Y)
                                                      8,000.0
                               (Kg m)




                                                                                                                                                    15.0%

                                                      6,000.0

                                                                                                                                                    10.0%
                                                      4,000.0

                                                                                                                                                    5.0%
                                                      2,000.0


                                                              0.0                                                                                   0.0%
                                                                     2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                      Market Value            Y-o-Y Growth %


            Source: Canadean                                                                                                                          © Canadean



            Table 140: China Yogurt Drinks Market by Volume (Kg m), 2006–16
                                                      2006           2007     2008      2009      2010      2011      2012      2013      2014       2015              2016
             Overall                                                                                                                                          11,151.
             Volume                                 2,161.2     2,634.9     3,160.7   3,656.8   4,190.0   4,806.2   5,568.5   6,505.8   7,615.0   9,028.5           6
             Y-o-Y
             growth                                                 21.9%    20.0%     15.7%     14.6%     14.7%     15.9%     16.8%     17.0%      18.6%       23.5%
            Source: Canadean                                                                                                                          © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                                   Page 115

   © Canadean. This product is licensed and is not to be photocopied                                                                              Published: April 2012
    CHINA YOGURT MARKET ANALYSIS


7.5.2     Yogurt Drinks Market by Value, 2006–16

          Figure 89: China Yogurt Drinks Market by Value (CNY m), 2006–16

                                                          60,000.0                                                                                     18.0%
                  Yogurt Drinks Market by Value (CNY m)




                                                                                                                                                       16.0%
                                                          50,000.0
                                                                                                                                                       14.0%




                                                                                                                                                                   Growth % (Y-O-Y)
                                                          40,000.0                                                                                     12.0%

                                                                                                                                                       10.0%
                                                          30,000.0
                                                                                                                                                       8.0%

                                                          20,000.0                                                                                     6.0%

                                                                                                                                                       4.0%
                                                          10,000.0
                                                                                                                                                       2.0%

                                                               0.0                                                                                     0.0%
                                                                     2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                         Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                              © Canadean



           Table 141: China Yogurt Drinks Market by Value (CNY m), 2006–16
                                                             2006      2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Market
            Value                                           15,943   18,592    21,214    23,758    26,470    29,373    32,818    36,835    41,418     46,255      53,325
            Y-o-Y
            growth                                                   16.60%    14.10%    12.00%    11.40%    11.00%    11.70%    12.20%    12.40%    11.70%      15.30%
           Source: Canadean                                                                                                                              © Canadean



           Table 142: China Yogurt Drinks Market by Value (USD m), 2006–16
                                                             2006      2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Market
            Value                                          2,001.9   2,447.9   3,058.0   3,483.1   3,916.0   4,551.7   5,085.5   5,707.9   6,418.1   7,167.6     8,263.2
            Y-o-Y
            growth                                                    22.3%     24.9%     13.9%     12.4%     16.2%     11.7%     12.2%     12.4%      11.7%       15.3%
           Source: Canadean                                                                                                                              © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                        Page 116

   © Canadean. This product is licensed and is not to be photocopied                                                                                 Published: April 2012
      CHINA YOGURT MARKET ANALYSIS



7.6         Frozen Yogurt Market Analysis, 2006–16
7.6.1       Frozen Yogurt Market by Volume, 2006–16

            Figure 90: China Frozen Yogurt Market by Volume (Kg m), 2006–16

                                                    9,000.0                                                                                      25.0%
                   Frozen Yogurt Market by Volume




                                                    8,000.0

                                                    7,000.0                                                                                      20.0%




                                                                                                                                                             Growth % (Y-O-Y)
                                                    6,000.0
                              (Kg m)




                                                                                                                                                 15.0%
                                                    5,000.0

                                                    4,000.0
                                                                                                                                                 10.0%
                                                    3,000.0

                                                    2,000.0                                                                                      5.0%
                                                    1,000.0

                                                         0.0                                                                                     0.0%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                   Market Value            Y-o-Y Growth %


            Source: Canadean                                                                                                                       © Canadean



            Table 143: China Frozen Yogurt Market by Volume (Kg m), 2006–16
                                                      2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
             Overall
             Volume                                 1,469.2    1,810.1   2,195.8   2,560.7   2,951.6   3,408.9   3,954.6   4,642.3   5,471.0   6,452.2     7,798.7
             Y-o-Y
             growth                                             23.2%     21.3%     16.6%     15.3%     15.5%     16.0%     17.4%     17.9%      17.9%       20.9%
            Source: Canadean                                                                                                                       © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                                Page 117

   © Canadean. This product is licensed and is not to be photocopied                                                                           Published: April 2012
    CHINA YOGURT MARKET ANALYSIS


7.6.2     Frozen Yogurt Market by Value, 2006–16

          Figure 91: China Frozen Yogurt Market by Value (CNY m), 2006–11

                                                          80,000.0                                                                              18.0%
                  Frozen Yogurt Market by Value (CNY m)




                                                          70,000.0                                                                              16.0%

                                                                                                                                                14.0%
                                                          60,000.0




                                                                                                                                                            Growth % (Y-O-Y)
                                                                                                                                                12.0%
                                                          50,000.0
                                                                                                                                                10.0%
                                                          40,000.0
                                                                                                                                                8.0%
                                                          30,000.0
                                                                                                                                                6.0%
                                                          20,000.0
                                                                                                                                                4.0%
                                                          10,000.0                                                                              2.0%

                                                               0.0                                                                              0.0%
                                                                     2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                       Market Value         Y-o-Y Growth %


           Source: Canadean                                                                                                                       © Canadean



           Table 144: China Frozen Yogurt Market by Value (CNY m), 2006–16
                                                             2006      2007     2008     2009     2010     2011     2012     2013      2014      2015              2016
            Market
            Value                                           22,028   25,688   29,137   32,653   36,401   40,585   45,769   51,742    58,509    65,767      75,885
            Y-o-Y
            growth                                                   16.60%   13.40%   12.10%   11.50%   11.50%   12.80%   13.10%    13.10%   12.40%      15.40%
           Source: Canadean                                                                                                                       © Canadean



           Table 145: China Frozen Yogurt Market by Value (USD m), 2006–16
                                                             2006      2007     2008     2009     2010     2011     2012     2013      2014      2015              2016
            Market
            Value                                            2,766    3,382    4,200    4,787    5,385    6,289    7,092     8,018    9,067    10,191      11,759
            Y-o-Y
            growth                                                   22.30%   24.20%   14.00%   12.50%   16.80%   12.80%   13.10%    13.10%   12.40%      15.40%
           Source: Canadean                                                                                                                       © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                 Page 118

   © Canadean. This product is licensed and is not to be photocopied                                                                          Published: April 2012
      CHINA YOGURT MARKET ANALYSIS



7.7         Yogurt Market Volume Analysis by Brands, 2008–11

            Figure 92: China Yogurt Market Volume by Brands (Kg m), 2008–11

                                                      10000.0
                    Yogurt Market Volume by Brands,




                                                       9000.0
                                                       8000.0
                                                       7000.0
                                                       6000.0
                                 (Kg m)




                                                       5000.0
                                                       4000.0
                                                       3000.0
                                                       2000.0
                                                       1000.0
                                                          0.0
                                                                     2008                2009                     2010                2011


                                                      Guang Ming      Mengniu          Yili                Danone             Beijing Dairy

                                                      Bright          Chang Qing       Danone - Bio        Fp Yoghurt         Shanghai Dairy



            Source: Canadean                                                                                                             © Canadean



            Table 146: China Yogurt Market Volume by Brands (Kg m), 2008–11
                                                                                                                                                  CAGR
             Brand Name                                               2008            2009                2010               2011               2008–11
             Guang Ming                                            1,255.71        1,456.34            1,672.15           1,922.89               15.26%
             Mengniu                                               1,195.96        1,384.26            1,586.22           1,820.44               15.03%
             Yili                                                  1,138.48        1,316.42            1,506.98           1,727.76               14.92%
             Danone                                                 571.94          663.32              761.62             875.83                15.26%
             Beijing Dairy                                          449.16          519.88              595.72             683.68                15.03%
             Bright                                                 393.02          454.44              520.22             596.44                14.92%
             Chang Qing                                             391.35          452.96              519.05             595.69                15.03%
             Danone - Bio                                           137.17          159.09              182.67             210.06                15.26%
             Fp Yoghurt                                             123.01          142.38              163.15             187.24                15.03%
             Shanghai Dairy                                         106.10          122.81              140.72             161.50                15.03%
             Others                                                2,114.35        2,453.58            2,818.81           3,243.34               15.33%
             Overall                                               7,876.26        9,125.49           10,467.32          12,024.87               15.15%

            Source: Canadean                                                                                                             © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                      Page 119

  © Canadean. This product is licensed and is not to be photocopied                                                                  Published: April 2012
      CHINA YOGURT MARKET ANALYSIS



7.8         Yogurt Market Value by Distribution Channel, 2008–11

            Figure 93: China Yogurt Market Value by Distribution Channel (CNY m), 2008–11

                                                                120000.0
                   Yogurt Market Size by Distribution Channel




                                                                100000.0

                                                                 80000.0

                                                                 60000.0
                                    (CNY m)




                                                                 40000.0

                                                                 20000.0

                                                                     0.0
                                                                                 2008                   2009     2010                2011


                                                                      “Dollar Stores”, Variety Stores          Hypermarkets & Supermarkets
                                                                      Convenience Stores                       Food & drinks specialists
                                                                      Others




            Source: Canadean                                                                                                               © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                      Page 120

  © Canadean. This product is licensed and is not to be photocopied                                                                  Published: April 2012
 CHINA YOGURT MARKET ANALYSIS



        Table 147: China Yogurt Market Value by Distribution Channel (CNY m), 2008–11
                                                                                                                  CAGR
         Distribution Channel                      2008                2009       2010       2011               2008–11
         Cash & Carries &
         Warehouse Clubs                             0.0                 0.0        0.0        0.0                  0.0%
         “Dollar Stores”,
         Variety Stores                            369.8              418.1      470.3      528.0                 12.6%
         Hypermarkets &
         Supermarkets                          53,032.8             59,386.3   66,109.8   73,431.3                11.5%
         Convenience Stores                    12,310.4             13,723.6   15,324.4   17,028.8                11.4%
         Food & drinks
         specialists                             4,242.6             4,752.0    5,301.7    5,912.5                11.7%
         Department Stores                           0.0                 0.0        0.0        0.0                  0.0%
         Vending machines                            0.0                 0.0        0.0        0.0                  0.0%
         Drug stores &
         Pharmacies                                  0.0                 0.0        0.0        0.0                  0.0%
         eRetailers                                  0.0                 0.0        0.0        0.0                  0.0%
         Others                                  1,802.7             1,973.7    2,113.5    2,304.6                  8.5%
         Overall                               71,758.4             80,253.7   89,319.8   99,205.2                11.4%

        Source: Canadean                                                                                 © Canadean



        Table 148: China Yogurt Market Value by Distribution Channel (USD m), 2008–11
                                                                                                                  CAGR
         Distribution Channel                      2008                2009       2010       2011               2008–11
         Cash & Carries &
         Warehouse Clubs                             0.0                 0.0        0.0        0.0                  0.0%
         “Dollar Stores”,
         Variety Stores                             53.3                61.3       69.6       81.8                15.3%
         Hypermarkets &
         Supermarkets                            7,644.7             8,706.6    9,780.3   11,378.9                14.2%
         Convenience Stores                      1,774.5             2,012.0    2,267.1    2,638.8                14.1%
         Food & drinks
         specialists                               611.6              696.7      784.3      916.2                 14.4%
         Department Stores                           0.0                 0.0        0.0        0.0                  0.0%
         Vending machines                            0.0                 0.0        0.0        0.0                  0.0%
         Drug stores &
         Pharmacies                                  0.0                 0.0        0.0        0.0                  0.0%
         eRetailers                                  0.0                 0.0        0.0        0.0                  0.0%
         Others                                    259.9              289.4      312.7      357.1                 11.2%
         Overall                               10,344.0             11,766.0   13,214.0   15,372.8                14.1%

        Source: Canadean                                                                                 © Canadean




 The Future of the Dairy Food Market in China, to 2016                                                           Page 121

© Canadean. This product is licensed and is not to be photocopied                                    Published: April 2012
      CHINA PUDDINGS/DESSERTS MARKET ANALYSIS



8           China Puddings/Desserts Market Analysis
8.1         Market Growth Dynamics-Puddings/Desserts, 2006–16
8.1.1       Puddings/Desserts Market Growth Dynamics by Volume, 2006–16

            Figure 94: China Puddings/Desserts Market Growth Dynamics by Volume, 2006–16

                                 9.0%
                                 8.0%
                                 7.0%
                  CAGR 2006-11




                                 6.0%
                                 5.0%
                                 4.0%
                                 3.0%
                                 2.0%
                                 1.0%
                                 0.0%
                                    4.8%       5.0%           5.2%         5.4%       5.6%       5.8%        6.0%     6.2%         6.4%
                                                                                  CAGR 2011-16

                                    Trif les                              Cheesecakes                       Mousses

                                    Fools                                 Frozen Puddings/Desserts          Flans

                                    Other Puddings/Desserts



            Source: Canadean                                                                                                 © Canadean



            Table 149: China Puddings/Desserts Market Dynamics: past and future growth rates (2006–11 & 2011–
                        16) and future market size (2016), by Volume (Kg m), by Segments
             Segment                                                 CAGR (2006-11)              CAGR (2011-16)         Market Size 2016
             Cheesecakes                                                     5.60%                       6.53%                      732.59
             Flans                                                           5.13%                       7.00%                       21.68
             Mousses                                                         6.07%                       6.07%                      679.92
             Fools                                                           6.07%                       7.00%                      467.50
             Trifles                                                         6.07%                       6.53%                     1159.77
             Other                                                           5.13%                       6.07%                       18.03
             Frozen Puddings/Desserts                                        5.60%                       7.47%                       36.81
            Source: Canadean                                                                                                 © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                        Page 122

    © Canadean. This product is licensed and is not to be photocopied                                                  Published: April 2012
    CHINA PUDDINGS/DESSERTS MARKET ANALYSIS


8.1.2     Puddings/Desserts Market Growth Dynamics by Value, 2006–16

          Figure 95: China Puddings/Desserts Market Growth Dynamics by Value, 2006–16

                               10.0%
                                9.0%
                                8.0%
                CAGR 2006-11




                                7.0%
                                6.0%
                                5.0%
                                4.0%
                                3.0%
                                2.0%
                                1.0%
                                0.0%
                                    0.0%     1.0%      2.0%            3.0%       4.0%   5.0%      6.0%       7.0%   8.0%        9.0%
                                                                                  CAGR 2011-16

                                  Trif les                              Cheesecakes                       Mousses

                                  Fools                                 Frozen Puddings/Desserts          Flans

                                  Other Puddings/Desserts



           Source: Canadean                                                                                              © Canadean



           Table 150: China Puddings/Desserts Market Dynamics: past and future growth rates (2006–11 & 2011–
                       16) and future market size (2016), by Value (CNY m), by Segments
            Segment                                             CAGR (2006-11)               CAGR (2011-16)           Market Size 2016
            Cheesecakes                                                       5.60%                  6.07%                       9149.25
            Flans                                                             5.60%                  8.40%                        350.86
            Mousses                                                           7.00%                  7.00%                       8440.75
            Fools                                                             5.13%                  7.00%                       4980.25
            Trifles                                                           6.53%                  7.47%                     12176.54
            Other                                                             5.60%                  7.93%                        294.47
            Frozen Puddings/Desserts                                          6.53%                  7.00%                       1601.90
           Source: Canadean                                                                                              © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                        Page 123

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      CHINA PUDDINGS/DESSERTS MARKET ANALYSIS



8.2         Puddings/Desserts Consumption Analysis, 2006–16
8.2.1       Puddings/Desserts Market by Volume, 2006–16

            Figure 96: China Puddings/Desserts Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                      3,500.0                                                                                          8.0%
                   Puddings/Desserts Consumption by




                                                      3,000.0                                                                                          7.0%

                                                                                                                                                       6.0%
                                                      2,500.0




                                                                                                                                                                 Growth % (Y-O-Y)
                            Volume (Kg m)




                                                                                                                                                       5.0%
                                                      2,000.0
                                                                                                                                                       4.0%
                                                      1,500.0
                                                                                                                                                       3.0%
                                                      1,000.0
                                                                                                                                                       2.0%

                                                        500.0                                                                                          1.0%

                                                           0.0                                                                                         0.0%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                     Overall Volume                Y-O-Y growth


            Source: Canadean                                                                                                                           © Canadean



            Table 151: China Puddings/Desserts Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                        2006       2007      2008      2009      2010      2011        2012       2013     2014       2015             2016
             Overall
             Volume                                   1,703.8    1,831.9   1,955.4   2,077.1   2,201.8   2,335.5     2,472.8   2,619.9   2,769.2   2,928.2     3,116.3
             Y-o-Y
             growth                                                7.5%      6.7%      6.2%      6.0%      6.1%        5.9%       5.9%     5.7%       5.7%            6.4%
            Source: Canadean                                                                                                                           © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                                    Page 124

   © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
    CHINA PUDDINGS/DESSERTS MARKET ANALYSIS


8.2.2     Puddings/Desserts Consumption by Segments, 2006–16

          Figure 97: China Puddings/Desserts Consumption (Kg m) by Segments, 2006–16


                                                       3500.0
                    Puddings/Desserts Consumption by




                                                       3000.0

                                                       2500.0
                            Segments (Kg m)




                                                       2000.0

                                                       1500.0

                                                       1000.0

                                                        500.0

                                                          0.0
                                                                2006     2007    2008      2009        2010   2011   2012   2013       2014     2015      2016


                                                       Cheesecakes                         Flans                                Mousses
                                                       Fools                               Trif les                             Other Puddings/Desserts


           Source: Canadean                                                                                                                              © Canadean



           Table 152: China Puddings/Desserts Consumption (Kg m) by Segments, 2006–11
                                                                                                                                                                 CAGR
            Segment                                                    2006        2007               2008        2009         2010              2011         2006–11
            Cheesecakes                                              406.55      437.25           466.12        494.90       525.17            557.88            6.53%
            Flans                                                     12.03       13.01            13.97         14.91        15.88             16.88            7.00%
            Mousses                                                  377.29      403.53           428.94        453.87       479.23            506.48            6.07%
            Fools                                                    248.29      268.55           288.26        307.63       327.29            348.25            7.00%
            Trifles                                                  629.58      677.13           723.27        768.61       814.66            863.93            6.53%
            Other                                                     10.46       11.18            11.89         12.58        13.28             14.04            6.07%
            Frozen
            Puddings/Desserts                                         19.56       21.27            22.94         24.59        26.26             28.03            7.47%
            Overall                                              1,703.76       1,831.93       1,955.39        2,077.09     2,201.77          2,335.49           6.51%
          Source: Canadean                                                                                                                               © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                      Page 125

   © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
 CHINA PUDDINGS/DESSERTS MARKET ANALYSIS



        Table 153: China Puddings/Desserts Consumption (Kg m) by Segments, 2011–16
                                                                                                                       CAGR
         Segment                             2011            2012      2013       2014       2015       2016         2011–16
         Cheesecakes                       557.88          592.23    627.80     662.08     697.72     732.59           5.60%
         Flans                              16.88           17.82     18.80      19.74      20.72      21.68           5.13%
         Mousses                           506.48          535.81    567.66     600.55     635.87     679.92           6.07%
         Fools                             348.25          368.41    390.31     412.92     437.21     467.50           6.07%
         Trifles                           863.93          913.96    968.28    1,024.38   1,084.63   1,159.77          6.07%
         Other                              14.04           14.81     15.57      16.36      17.14      18.03           5.13%
         Frozen
         Puddings/Desserts                  28.03           29.73     31.42      33.14      34.86      36.81           5.60%
         Overall                         2,335.49        2,472.77   2,619.85   2,769.17   2,928.16   3,116.30          5.94%
       Source: Canadean                                                                                         © Canadean




 The Future of the Dairy Food Market in China, to 2016                                                                Page 126

© Canadean. This product is licensed and is not to be photocopied                                         Published: April 2012
      CHINA PUDDINGS/DESSERTS MARKET ANALYSIS



8.3         Puddings/Desserts Market Value Analysis, 2006–16
8.3.1       Puddings/Desserts Market by Value, 2006–16

            Figure 98: China Puddings/Desserts Market Value (CNY m) and Growth (Y-o-Y), 2006–16

                                                       40,000.0                                                                                     9.0%
                   Puddings/Desserts Market by Value




                                                       35,000.0                                                                                     8.0%

                                                                                                                                                    7.0%
                                                       30,000.0




                                                                                                                                                              Growth % (Y-O-Y)
                                                                                                                                                    6.0%
                                                       25,000.0
                               (CNY m)




                                                                                                                                                    5.0%
                                                       20,000.0
                                                                                                                                                    4.0%
                                                       15,000.0
                                                                                                                                                    3.0%
                                                       10,000.0
                                                                                                                                                    2.0%
                                                        5,000.0                                                                                     1.0%

                                                                0.0                                                                                 0.0%
                                                                        2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                         Overall Value         Y-O-Y growth


            Source: Canadean                                                                                                                        © Canadean



            Table 154: China Puddings/Desserts Market Value (CNY m) and Growth (Y-o-Y), 2006–16
                                                        2006           2007      2008    2009     2010      2011    2012       2013     2014       2015             2016
             Overall
             Value                                     19,600         21,138   22,638   24,126   25,690   27,395   29,172     31,032   32,921    34,872      36,994
             Y-o-Y
             growth                                                   7.80%    7.10%    6.60%    6.50%    6.60%    6.50%      6.40%    6.10%      5.90%       6.10%
            Source: Canadean                                                                                                                        © Canadean



            Table 155: China Puddings/Desserts Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                        2006           2007      2008    2009     2010      2011    2012       2013     2014       2015             2016
             Overall
             Value                                      2,461          2,783    3,263    3,537    3,801    4,245    4,521      4,809    5,102     5,404         5,733
             Y-o-Y
             growth                                               13.10%       17.20%   8.40%    7.40%    11.70%   6.50%      6.40%    6.10%      5.90%       6.10%
            Source: Canadean                                                                                                                        © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                                 Page 127

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    CHINA PUDDINGS/DESSERTS MARKET ANALYSIS


8.3.2     Average Consumer Price/ Kg - Puddings/Desserts, 2006–16

          Figure 99: China Puddings/Desserts Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16

                                                  12.0                                                                    0.7%
                    Average Consumer Price/Kg -




                                                                                                                          0.6%
                     Puddings/Desserts (CNY )




                                                  11.9
                                                                                                                          0.5%

                                                  11.8                                                                    0.4%




                                                                                                                                     Growth % (Y-O-Y)
                                                                                                                          0.3%
                                                  11.7
                                                                                                                          0.2%
                                                                                                                          0.1%
                                                  11.6
                                                                                                                          0.0%
                                                  11.5                                                                    -0.1%
                                                                                                                          -0.2%
                                                  11.4
                                                                                                                          -0.3%
                                                  11.3                                                                    -0.4%
                                                          2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                           Avg Price      Y-O-Y growth


           Source: Canadean                                                                                                © Canadean



           Table 156: China Puddings/Desserts Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16
                                                   2006     2007   2008   2009   2010    2011    2012    2013   2014      2015             2016
            Avg.
            price                                  11.5     11.5   11.6   11.6    11.7   11.7    11.8    11.8   11.9       11.9                11.9
            Y-o-Y
            growth                                          0.3%   0.3%   0.3%   0.5%    0.5%    0.6%    0.4%   0.4%      0.2%        -0.3%
           Source: Canadean                                                                                                © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                          Page 128

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    CHINA PUDDINGS/DESSERTS MARKET ANALYSIS


8.3.3     Puddings/Desserts Market Value by Segments, 2006–16

          Figure 100: China Puddings/Desserts Market Value (CNY m) by Segments, 2006–16




           Source: Canadean                                                                                             © Canadean



           Table 157: China Puddings/Desserts Market Value (CNY m) by Segments, 2006–11
                                                                                                                               CAGR
            Segment                             2006            2007        2008        2009        2010        2011         2006–11
            Cheesecakes                     5,190.05         5,539.96    5,877.78    6,214.59    6,570.05    6,967.32          6.07%
            Flans                             178.51          196.05      213.57      230.84      248.58      267.18           8.40%
            Mousses                         4,290.85         4,631.68    4,972.16    5,301.71    5,641.53    6,018.14          7.00%
            Fools                           2,764.59         2,984.18    3,197.17    3,402.73    3,628.94    3,877.47          7.00%
            Trifles                         6,190.52         6,720.40    7,235.30    7,756.38    8,301.29    8,873.53          7.47%
            Other                             153.09          167.15      180.66      194.70      208.72      224.24           7.93%
            Frozen
            Puddings/Desserts                 832.32          898.43      961.59     1,024.50    1,090.42    1,167.37          7.00%
            Overall                       19,599.92         21,137.85   22,638.23   24,125.47   25,689.52   27,395.25          6.93%
          Source: Canadean                                                                                              © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                     Page 129

   © Canadean. This product is licensed and is not to be photocopied                                              Published: April 2012
 CHINA PUDDINGS/DESSERTS MARKET ANALYSIS



        Table 158: China Puddings/Desserts Market Value (CNY m) by Segments, 2011–16
                                                                                                                            CAGR
         Segment                             2011            2012        2013        2014        2015        2016         2011–16
         Cheesecakes                     6,967.32         7,381.56    7,810.14    8,230.06    8,675.12    9,149.25          5.60%
         Flans                             267.18          284.20      300.94      317.04      334.11      350.86           5.60%
         Mousses                         6,018.14         6,425.55    6,868.86    7,338.71    7,831.06    8,440.75          7.00%
         Fools                           3,877.47         4,102.13    4,318.37    4,534.39    4,759.70    4,980.25          5.13%
         Trifles                         8,873.53         9,496.14   10,156.75   10,828.18   11,500.28   12,176.54          6.53%
         Other                             224.24          238.05      251.09      264.34      278.11      294.47           5.60%
         Frozen
         Puddings/Desserts               1,167.37         1,244.32    1,325.92    1,408.60    1,494.02    1,601.90          6.53%
         Overall                       27,395.25         29,171.96   31,032.06   32,921.32   34,872.40   36,994.01          6.19%
       Source: Canadean                                                                                              © Canadean



        Table 159: China Puddings/Desserts Market Value (USD m) by Segments, 2006–11
                                                                                                                            CAGR
         Segment                             2006            2007        2008        2009        2010        2011         2006–11
         Cheesecakes                       651.71          729.45      847.28      911.12      971.97     1079.66          10.62%
         Flans                              22.42           25.81       30.79       33.84       36.77       41.40          13.06%
         Mousses                           538.80          609.85      716.74      777.28      834.61      932.57          11.60%
         Fools                             347.15          392.93      460.87      498.87      536.86      600.85          11.60%
         Trifles                           777.34          884.88     1042.97     1137.16     1228.09     1375.04          12.08%
         Other                              19.22           22.01       26.04       28.54       30.88       34.75          12.57%
         Frozen
         Puddings/Desserts                 104.51          118.30      138.61      150.20      161.32      180.90          11.60%
         Overall                         2,461.16         2,783.22    3,263.30    3,537.03    3,800.51    4,245.17         11.52%
       Source: Canadean                                                                                              © Canadean




 The Future of the Dairy Food Market in China, to 2016                                                                     Page 130

© Canadean. This product is licensed and is not to be photocopied                                              Published: April 2012
 CHINA PUDDINGS/DESSERTS MARKET ANALYSIS



        Table 160: China Puddings/Desserts Market Value (USD m) by Segments, 2011–16
                                                                                                                       CAGR
         Segment                             2011            2012      2013       2014       2015       2016         2011–16
         Cheesecakes                     1079.66         1143.85    1210.26    1275.33    1344.30    1417.77           5.60%
         Flans                              41.40           44.04     46.63      49.13      51.77      54.37           5.60%
         Mousses                           932.57          995.70   1064.40    1137.21    1213.50    1307.98           7.00%
         Fools                             600.85          635.67    669.17     702.65     737.56     771.74           5.13%
         Trifles                         1375.04         1471.52    1573.89    1677.93    1782.08    1886.88           6.53%
         Other                              34.75           36.89     38.91      40.96      43.10      45.63           5.60%
         Frozen
         Puddings/Desserts                 180.90          192.82    205.46     218.28     231.51     248.23           6.53%
         Overall                         3,165.51        3,376.64   3,598.47   3,826.16   4,059.53   4,314.82          6.39%
       Source: Canadean                                                                                         © Canadean




 The Future of the Dairy Food Market in China, to 2016                                                                Page 131

© Canadean. This product is licensed and is not to be photocopied                                         Published: April 2012
      CHINA PUDDINGS/DESSERTS MARKET ANALYSIS



8.4         Cheesecakes Market Analysis, 2006–16
8.4.1       Cheesecakes Market by Volume, 2006–16

            Figure 101: China Cheesecakes Market by Volume (Kg m), 2006–16

                                                         800.0                                                                                8.0%
                   Cheesecakes Market by Volume (Kg m)




                                                         700.0                                                                                7.0%

                                                         600.0                                                                                6.0%




                                                                                                                                                        Growth % (Y-O-Y)
                                                         500.0                                                                                5.0%

                                                         400.0                                                                                4.0%

                                                         300.0                                                                                3.0%

                                                         200.0                                                                                2.0%

                                                         100.0                                                                                1.0%

                                                           0.0                                                                                0.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                      Market Value       Y-o-Y Growth %


            Source: Canadean                                                                                                                  © Canadean



            Table 161: China Cheesecakes Market by Volume (Kg m), 2006–16
                                                            2006       2007   2008     2009     2010   2011    2012       2013    2014       2015              2016
             Overall
             Volume                                         406.6     437.3   466.1    494.9   525.2   557.9   592.2      627.8   662.1     697.7          732.6
             Y-o-Y
             growth                                                    7.6%   6.6%     6.2%    6.1%    6.2%    6.2%       6.0%    5.5%       5.4%             5.0%
            Source: Canadean                                                                                                                  © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                           Page 132

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    CHINA PUDDINGS/DESSERTS MARKET ANALYSIS


8.4.2     Cheesecakes Market by Value, 2006–16

          Figure 102: China Cheesecakes Market by Value (CNY m), 2006–16

                                                        10,000.0                                                                                       8.0%
                  Cheesecakes Market by Value (CNY m)




                                                         9,000.0
                                                                                                                                                       7.0%
                                                         8,000.0
                                                                                                                                                       6.0%
                                                         7,000.0




                                                                                                                                                                 Growth % (Y-O-Y)
                                                                                                                                                       5.0%
                                                         6,000.0

                                                         5,000.0                                                                                       4.0%

                                                         4,000.0
                                                                                                                                                       3.0%
                                                         3,000.0
                                                                                                                                                       2.0%
                                                         2,000.0
                                                                                                                                                       1.0%
                                                         1,000.0

                                                             0.0                                                                                       0.0%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                       Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                            © Canadean



           Table 162: China Cheesecakes Market by Value (CNY m), 2006–16
                                                           2006      2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Market
            Value                                        5,190.0   5,540.0   5,877.8   6,214.6   6,570.0   6,967.3   7,381.6   7,810.1   8,230.1   8,675.1     9,149.2
            Y-o-Y
            growth                                                   6.7%      6.1%      5.7%      5.7%      6.0%      5.9%      5.8%      5.4%       5.4%             5.5%
           Source: Canadean                                                                                                                            © Canadean



           Table 163: China Cheesecakes Market by Value (USD m), 2006–16
                                                           2006      2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Market
            Value                                          651.7    729.4     847.3     911.1     972.0    1,079.7   1,143.8   1,210.3   1,275.3   1,344.3     1,417.8
            Y-o-Y
            growth                                                  11.9%     16.2%      7.5%      6.7%     11.1%      5.9%      5.8%      5.4%       5.4%             5.5%
           Source: Canadean                                                                                                                            © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                      Page 133

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      CHINA PUDDINGS/DESSERTS MARKET ANALYSIS



8.5         Flans Market Analysis, 2006–16
8.5.1       Flans Market by Volume, 2006–16

            Figure 103: China Flans Market by Volume (Kg m), 2006–16

                                                   25.0                                                                                              9.0%
                   Flans Market by Volume (Kg m)




                                                                                                                                                     8.0%
                                                   20.0                                                                                              7.0%




                                                                                                                                                               Growth % (Y-O-Y)
                                                                                                                                                     6.0%
                                                   15.0
                                                                                                                                                     5.0%

                                                                                                                                                     4.0%
                                                   10.0
                                                                                                                                                     3.0%

                                                    5.0                                                                                              2.0%

                                                                                                                                                     1.0%

                                                    0.0                                                                                              0.0%
                                                             2006    2007   2008   2009     2010     2011   2012   2013    2014   2015    2016

                                                                                   Market Value              Y-o-Y Growth %


            Source: Canadean                                                                                                                         © Canadean



            Table 164: China Flans Market by Volume (Kg m), 2006–16
                                                      2006          2007    2008     2009      2010         2011    2012      2013       2014       2015             2016
             Overall
             Volume                                       12.0      13.0    14.0     14.9          15.9     16.9    17.8      18.8       19.7        20.7                21.7
             Y-o-Y
             growth                                                 8.2%    7.3%    6.7%       6.5%         6.3%    5.6%      5.5%       5.0%       5.0%            4.6%
            Source: Canadean                                                                                                                         © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                                  Page 134

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    CHINA PUDDINGS/DESSERTS MARKET ANALYSIS


8.5.2     Flans Market by Value, 2006–16

          Figure 104: China Flans Market by Value (CNY m), 2006–16

                                                  400.0                                                                             12.0%
                  Flans Market by Value (CNY m)




                                                  350.0
                                                                                                                                    10.0%
                                                  300.0




                                                                                                                                                Growth % (Y-O-Y)
                                                                                                                                    8.0%
                                                  250.0

                                                  200.0                                                                             6.0%

                                                  150.0
                                                                                                                                    4.0%
                                                  100.0
                                                                                                                                    2.0%
                                                   50.0

                                                    0.0                                                                             0.0%
                                                           2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                            Market Value        Y-o-Y Growth %


           Source: Canadean                                                                                                         © Canadean



           Table 165: China Flans Market by Value (CNY m), 2006–16
                                                   2006     2007     2008    2009    2010     2011    2012       2013   2014       2015        2016
            Market
            Value                                  178.5    196.0   213.6   230.8    248.6   267.2   284.2   300.9      317.0     334.1       350.9
            Y-o-Y
            growth                                          9.8%     8.9%    8.1%    7.7%     7.5%    6.4%       5.9%   5.4%       5.4%        5.0%
           Source: Canadean                                                                                                         © Canadean



           Table 166: China Flans Market by Value (USD m), 2006–16
                                                   2006     2007     2008    2009    2010     2011    2012       2013   2014       2015        2016
            Market
            Value                                   22.4     25.8    30.8    33.8     36.8    41.4    44.0       46.6    49.1       51.8        54.4
            Y-o-Y
            growth                                         15.2%    19.3%    9.9%    8.7%    12.6%    6.4%       5.9%   5.4%       5.4%        5.0%
           Source: Canadean                                                                                                         © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                   Page 135

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      CHINA PUDDINGS/DESSERTS MARKET ANALYSIS



8.6         Mousses Market Analysis, 2006–16
8.6.1       Mousses Market by Volume, 2006–16

            Figure 105: China Mousses Market by Volume (Kg m), 2006–16

                                                     800.0                                                                                8.0%
                   Mousses Market by Volume (Kg m)




                                                     700.0                                                                                7.0%

                                                     600.0                                                                                6.0%




                                                                                                                                                    Growth % (Y-O-Y)
                                                     500.0                                                                                5.0%

                                                     400.0                                                                                4.0%

                                                     300.0                                                                                3.0%

                                                     200.0                                                                                2.0%

                                                     100.0                                                                                1.0%

                                                       0.0                                                                                0.0%
                                                                2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                  Market Value       Y-o-Y Growth %


            Source: Canadean                                                                                                              © Canadean



            Table 167: China Mousses Market by Volume (Kg m), 2006–16
                                                        2006       2007   2008     2009    2010    2011    2012       2013    2014       2015             2016
             Overall
             Volume                                     377.3     403.5   428.9    453.9   479.2   506.5   535.8      567.7   600.5     635.9         679.9
             Y-o-Y
             growth                                                7.0%   6.3%     5.8%    5.6%    5.7%    5.8%       5.9%    5.8%       5.9%            6.9%
            Source: Canadean                                                                                                              © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                       Page 136

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    CHINA PUDDINGS/DESSERTS MARKET ANALYSIS


8.6.2     Mousses Market by Value, 2006–16

          Figure 106: China Mousses Market by Value (CNY m), 2006–16

                                                    9,000.0                                                                                        9.0%
                  Mousses Market by Value (CNY m)




                                                    8,000.0                                                                                        8.0%

                                                    7,000.0                                                                                        7.0%




                                                                                                                                                             Growth % (Y-O-Y)
                                                    6,000.0                                                                                        6.0%

                                                    5,000.0                                                                                        5.0%

                                                    4,000.0                                                                                        4.0%

                                                    3,000.0                                                                                        3.0%

                                                    2,000.0                                                                                        2.0%

                                                    1,000.0                                                                                        1.0%

                                                        0.0                                                                                        0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                   Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                        © Canadean



           Table 168: China Mousses Market by Value (CNY m), 2006–16
                                                       2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                    4,290.8   4,631.7   4,972.2   5,301.7   5,641.5   6,018.1   6,425.6   6,868.9   7,338.7   7,831.1     8,440.8
            Y-o-Y
            growth                                               7.9%      7.4%      6.6%      6.4%      6.7%      6.8%      6.9%      6.8%       6.7%            7.8%
           Source: Canadean                                                                                                                        © Canadean



           Table 169: China Mousses Market by Value (USD m), 2006–16
                                                       2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                      538.8    609.9     716.7     777.3     834.6     932.6     995.7    1,064.4   1,137.2   1,213.5     1,308.0
            Y-o-Y
            growth                                              13.2%     17.5%      8.4%      7.4%     11.7%      6.8%      6.9%      6.8%       6.7%            7.8%
           Source: Canadean                                                                                                                        © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                  Page 137

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      CHINA PUDDINGS/DESSERTS MARKET ANALYSIS



8.7         Fools Market Analysis, 2006–16
8.7.1       Fools Market by Volume, 2006–16

            Figure 107: China Fools Market by Volume (Kg m), 2006–16

                                                   500.0                                                                                9.0%
                   Fools Market by Volume (Kg m)




                                                   450.0                                                                                8.0%
                                                   400.0                                                                                7.0%
                                                   350.0




                                                                                                                                                  Growth % (Y-O-Y)
                                                                                                                                        6.0%
                                                   300.0
                                                                                                                                        5.0%
                                                   250.0
                                                                                                                                        4.0%
                                                   200.0
                                                                                                                                        3.0%
                                                   150.0

                                                   100.0                                                                                2.0%

                                                    50.0                                                                                1.0%

                                                     0.0                                                                                0.0%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                Market Value       Y-o-Y Growth %


            Source: Canadean                                                                                                            © Canadean



            Table 170: China Fools Market by Volume (Kg m), 2006–16
                                                      2006       2007   2008     2009    2010    2011    2012       2013    2014       2015             2016
             Overall
             Volume                                   248.3     268.6   288.3    307.6   327.3   348.2   368.4      390.3   412.9     437.2         467.5
             Y-o-Y
             growth                                              8.2%   7.3%     6.7%    6.4%    6.4%    5.8%       5.9%    5.8%       5.9%            6.9%
            Source: Canadean                                                                                                            © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                     Page 138

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    CHINA PUDDINGS/DESSERTS MARKET ANALYSIS


8.7.2     Fools Market by Value, 2006–16

          Figure 108: China Fools Market by Value (CNY m), 2006–16

                                                  6,000.0                                                                                         9.0%
                  Fools Market by Value (CNY m)




                                                                                                                                                  8.0%
                                                  5,000.0
                                                                                                                                                  7.0%




                                                                                                                                                            Growth % (Y-O-Y)
                                                  4,000.0                                                                                         6.0%

                                                                                                                                                  5.0%
                                                  3,000.0
                                                                                                                                                  4.0%

                                                  2,000.0                                                                                         3.0%

                                                                                                                                                  2.0%
                                                  1,000.0
                                                                                                                                                  1.0%

                                                      0.0                                                                                         0.0%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                  Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                       © Canadean



           Table 171: China Fools Market by Value (CNY m), 2006–16
                                                      2006      2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Market
            Value                                   2,764.6   2,984.2   3,197.2   3,402.7   3,628.9   3,877.5   4,102.1   4,318.4   4,534.4   4,759.7     4,980.3
            Y-o-Y
            growth                                              7.9%      7.1%      6.4%      6.6%      6.8%      5.8%      5.3%      5.0%       5.0%             4.6%
           Source: Canadean                                                                                                                       © Canadean



           Table 172: China Fools Market by Value (USD m), 2006–16
                                                      2006      2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Market
            Value                                    347.1     392.9     460.9     498.9     536.9     600.9     635.7     669.2     702.6      737.6          771.7
            Y-o-Y
            growth                                             13.2%     17.3%      8.2%      7.6%     11.9%      5.8%      5.3%      5.0%       5.0%             4.6%
           Source: Canadean                                                                                                                       © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                 Page 139

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      CHINA PUDDINGS/DESSERTS MARKET ANALYSIS



8.8         Trifles Market Analysis, 2006–16
8.8.1       Trifles Market by Volume, 2006–16

            Figure 109: China Trifles Market by Volume (Kg m), 2006–16

                                                     1,400.0                                                                               8.0%
                   Trifles Market by Volume (Kg m)




                                                     1,200.0                                                                               7.0%

                                                                                                                                           6.0%
                                                     1,000.0




                                                                                                                                                     Growth % (Y-O-Y)
                                                                                                                                           5.0%
                                                      800.0
                                                                                                                                           4.0%
                                                      600.0
                                                                                                                                           3.0%
                                                      400.0
                                                                                                                                           2.0%

                                                      200.0                                                                                1.0%

                                                         0.0                                                                               0.0%
                                                                2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                 Market Value       Y-o-Y Growth %


            Source: Canadean                                                                                                               © Canadean



            Table 173: China Trifles Market by Volume (Kg m), 2006–16
                                                        2006     2007    2008     2009     2010   2011    2012       2013      2014       2015             2016
             Overall
             Volume                                     629.6    677.1   723.3    768.6   814.7   863.9   914.0      968.3   1,024.4   1,084.6     1,159.8
             Y-o-Y
             growth                                              7.6%    6.8%     6.3%    6.0%    6.0%    5.8%       5.9%      5.8%       5.9%             6.9%
            Source: Canadean                                                                                                               © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                        Page 140

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    CHINA PUDDINGS/DESSERTS MARKET ANALYSIS


8.8.2     Trifles Market by Value, 2006–16

          Figure 110: China Trifles Market by Value (CNY m), 2006–16

                                                    14,000.0                                                                                       9.0%
                  Trifles Market by Value (CNY m)




                                                                                                                                                   8.0%
                                                    12,000.0
                                                                                                                                                   7.0%
                                                    10,000.0




                                                                                                                                                             Growth % (Y-O-Y)
                                                                                                                                                   6.0%
                                                     8,000.0                                                                                       5.0%

                                                     6,000.0                                                                                       4.0%

                                                                                                                                                   3.0%
                                                     4,000.0
                                                                                                                                                   2.0%
                                                     2,000.0
                                                                                                                                                   1.0%

                                                         0.0                                                                                       0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                   Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                        © Canadean



           Table 174: China Trifles Market by Value (CNY m), 2006–16
                                                       2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market                                                                                                         10,156.   10,828.   11,500.     12,176.
            Value                                    6,190.5   6,720.4   7,235.3   7,756.4   8,301.3   8,873.5   9,496.1         7         2         3           5
            Y-o-Y
            growth                                               8.6%      7.7%      7.2%      7.0%      6.9%      7.0%      7.0%      6.6%       6.2%             5.9%
           Source: Canadean                                                                                                                        © Canadean



           Table 175: China Trifles Market by Value (USD m), 2006–16
                                                       2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                      777.3    884.9    1,043.0   1,137.2   1,228.1   1,375.0   1,471.5   1,573.9   1,677.9   1,782.1     1,886.9
            Y-o-Y
            growth                                              13.8%     17.9%      9.0%      8.0%     12.0%      7.0%      7.0%      6.6%       6.2%             5.9%
           Source: Canadean                                                                                                                        © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                  Page 141

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      CHINA PUDDINGS/DESSERTS MARKET ANALYSIS



8.9         Other Puddings/Desserts Market Analysis, 2006–16
8.9.1       Other Puddings/Desserts Market by Volume, 2006–16

            Figure 111: China Other Puddings/Desserts Market by Volume (Kg m), 2006–16

                                                             20.0                                                                         8.0%
                   Other Puddings/Desserts Marketby Volume




                                                             18.0
                                                                                                                                          7.0%
                                                             16.0
                                                                                                                                          6.0%
                                                             14.0




                                                                                                                                                    Growth % (Y-O-Y)
                                                                                                                                          5.0%
                                                             12.0

                                                             10.0                                                                         4.0%
                                    (Kg m)




                                                              8.0
                                                                                                                                          3.0%
                                                              6.0
                                                                                                                                          2.0%
                                                              4.0
                                                                                                                                          1.0%
                                                              2.0

                                                              0.0                                                                         0.0%
                                                                     2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                     Market Value      Y-o-Y Growth %


            Source: Canadean                                                                                                              © Canadean



            Table 176: China Other Puddings/Desserts Market by Volume (Kg m), 2006–16
                                                              2006     2007   2008    2009     2010   2011   2012       2013   2014      2015             2016
             Overall
             Volume                                           10.5     11.2   11.9     12.6    13.3   14.0    14.8      15.6   16.4       17.1                18.0
             Y-o-Y
             growth                                                    7.0%   6.3%    5.8%    5.6%    5.7%   5.5%       5.2%   5.0%      4.8%             5.2%
            Source: Canadean                                                                                                              © Canadean




      The Future of the Dairy Food Market in China, to 2016                                                                                       Page 142

   © Canadean. This product is licensed and is not to be photocopied                                                                  Published: April 2012
    CHINA PUDDINGS/DESSERTS MARKET ANALYSIS


8.9.2     Other Puddings/Desserts Market Value Analysis, 2006–16

          Figure 112: China Other Puddings/Desserts Market by Value (CNY m), 2006–16

                                                            350.0                                                                         10.0%
                  Other Puddings/Desserts Market by Value




                                                                                                                                          9.0%
                                                            300.0
                                                                                                                                          8.0%
                                                            250.0                                                                         7.0%




                                                                                                                                                      Growth % (Y-O-Y)
                                                                                                                                          6.0%
                                                            200.0
                                 (CNY m)




                                                                                                                                          5.0%
                                                            150.0
                                                                                                                                          4.0%

                                                            100.0                                                                         3.0%

                                                                                                                                          2.0%
                                                             50.0
                                                                                                                                          1.0%

                                                              0.0                                                                         0.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                     Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                                 © Canadean



           Table 177: China Other Puddings/Desserts Market by Value (CNY m), 2006–16
                                                             2006    2007     2008    2009    2010     2011   2012       2013   2014       2015              2016
            Market
            Value                                           153.1    167.2   180.7    194.7   208.7   224.2   238.0   251.1     264.3     278.1          294.5
            Y-o-Y
            growth                                                   9.2%     8.1%    7.8%    7.2%     7.4%   6.2%       5.5%   5.3%       5.2%             5.9%
           Source: Canadean                                                                                                                 © Canadean



           Table 178: China Other Puddings/Desserts Market by Value (USD m), 2006–16
                                                             2006    2007     2008    2009    2010     2011   2012       2013   2014       2015              2016
            Market
            Value                                            19.2     22.0    26.0     28.5    30.9    34.7    36.9      38.9    41.0       43.1                 45.6
            Y-o-Y
            growth                                                  14.5%    18.3%    9.6%    8.2%    12.5%   6.2%       5.5%   5.3%       5.2%             5.9%
           Source: Canadean                                                                                                                 © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                           Page 143

   © Canadean. This product is licensed and is not to be photocopied                                                                    Published: April 2012
    CHINA PUDDINGS/DESSERTS MARKET ANALYSIS



8.10      Frozen Puddings/Desserts Market Analysis, 2006–16
8.10.1    Frozen Puddings/Desserts Market by Volume, 2006–16

          Figure 113: China Frozen Puddings/Desserts Market by Volume (Kg m), 2006–16

                                                      40.0                                                                       10.0%
                 Frozen Puddings/Desserts Market by




                                                                                                                                 9.0%
                                                      35.0
                                                                                                                                 8.0%
                                                      30.0
                                                                                                                                 7.0%




                                                                                                                                             Growth % (Y-O-Y)
                           Volume (Kg m)




                                                      25.0
                                                                                                                                 6.0%

                                                      20.0                                                                       5.0%

                                                                                                                                 4.0%
                                                      15.0
                                                                                                                                 3.0%
                                                      10.0
                                                                                                                                 2.0%
                                                       5.0
                                                                                                                                 1.0%

                                                       0.0                                                                       0.0%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                              Market Value      Y-o-Y Growth %


          Source: Canadean                                                                                                         © Canadean



          Table 179: China Frozen Puddings/Desserts Market by Volume (Kg m), 2006–16
                                                       2006     2007   2008    2009     2010   2011   2012       2013   2014      2015              2016
           Overall
           Volume                                      19.6     21.3   22.9     24.6    26.3   28.0    29.7      31.4   33.1       34.9                 36.8
           Y-o-Y
           growth                                               8.8%   7.9%    7.2%    6.8%    6.7%   6.1%       5.7%   5.5%      5.2%             5.6%
          Source: Canadean                                                                                                         © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                  Page 144

  © Canadean. This product is licensed and is not to be photocopied                                                            Published: April 2012
    CHINA PUDDINGS/DESSERTS MARKET ANALYSIS


8.10.2    Frozen Puddings/Desserts Market by Value, 2006–16

          Figure 114: China Frozen Puddings/Desserts Market by Value (CNY m), 2006–16

                                                            1,800.0                                                                                   9.0%
                 Frozen Puddings/Desserts Market by Value




                                                            1,600.0                                                                                   8.0%

                                                            1,400.0                                                                                   7.0%




                                                                                                                                                                Growth % (Y-O-Y)
                                                            1,200.0                                                                                   6.0%

                                                            1,000.0                                                                                   5.0%
                                 (CNY m)




                                                             800.0                                                                                    4.0%

                                                             600.0                                                                                    3.0%

                                                             400.0                                                                                    2.0%

                                                             200.0                                                                                    1.0%

                                                                0.0                                                                                   0.0%
                                                                      2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                      Market Value            Y-o-Y Growth %


          Source: Canadean                                                                                                                            © Canadean



          Table 180: China Frozen Puddings/Desserts Market by Value (CNY m), 2006–16
                                                             2006      2007    2008     2009      2010      2011      2012      2013      2014       2015             2016
           Market
           Value                                            832.3     898.4   961.6   1,024.5   1,090.4   1,167.4   1,244.3   1,325.9   1,408.6   1,494.0     1,601.9
           Y-o-Y
           growth                                                      7.9%    7.0%     6.5%      6.4%      7.1%      6.6%      6.6%      6.2%       6.1%            7.2%
          Source: Canadean                                                                                                                            © Canadean



          Table 181: China Frozen Puddings/Desserts Market by Value (USD m), 2006–16
                                                             2006      2007    2008     2009      2010      2011      2012      2013      2014       2015             2016
           Market
           Value                                            104.5     118.3   138.6    150.2     161.3     180.9     192.8     205.5     218.3      231.5         248.2
           Y-o-Y
           growth                                                     13.2%   17.2%     8.4%      7.4%     12.1%      6.6%      6.6%      6.2%       6.1%            7.2%
          Source: Canadean                                                                                                                            © Canadean




    The Future of the Dairy Food Market in China, to 2016                                                                                                     Page 145

  © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
   CHINA PUDDINGS/DESSERTS MARKET ANALYSIS



8.11     Puddings/Desserts Market Volume Analysis by Brands, 2008–11

         Figure 115: China Puddings/Desserts Market Volume by Brands (Kg m), 2008–11




          Source: Canadean                                                                                 © Canadean



          Table 182: China Puddings/Desserts Market Volume by Brands (Kg m), 2008–11
                                                                                                                    CAGR
           Brand Name                                2008                2009       2010       2011               2008–11
           Dao Xiang Cun                           425.63              454.64     484.59     516.84                 6.69%
           Häagen-Dazs                             279.31              296.39     313.87     332.60                 5.99%
           Xin Yuan Zhai                           146.85              156.14     165.68     175.92                 6.21%
           Crown Capital                           141.67              150.03     158.56     167.69                 5.78%
           Sweet Spot                              138.56              146.60     154.78     163.53                 5.68%
           Zhizhonghe                                36.90              39.11      41.38      43.80                 5.89%
           Others                                  786.48              834.17     882.91     935.11                 5.94%
           Overall                               1,955.39             2,077.09   2,201.77   2,335.49                6.10%

          Source: Canadean                                                                                 © Canadean




   The Future of the Dairy Food Market in China, to 2016                                                           Page 146

  © Canadean. This product is licensed and is not to be photocopied                                    Published: April 2012
   CHINA PUDDINGS/DESSERTS MARKET ANALYSIS



8.12     Puddings/Desserts Market Value by Distribution Channel, 2008–11

         Figure 116: China Puddings/Desserts Market Value by Distribution Channel (CNY m), 2008–11

                                                    30000.0
                 Puddings/Desserts Market Size by
                   Distribution Channel (CNY m)




                                                    25000.0

                                                    20000.0

                                                    15000.0

                                                    10000.0

                                                     5000.0

                                                        0.0
                                                                    2008                  2009      2010               2011



                                                        “Dollar Stores”, Variety Stores          Hypermarkets & Supermarkets
                                                        Convenience Stores                       Food & drinks specialists
                                                        Others


          Source: Canadean                                                                                                   © Canadean




   The Future of the Dairy Food Market in China, to 2016                                                                           Page 147

  © Canadean. This product is licensed and is not to be photocopied                                                    Published: April 2012
 CHINA PUDDINGS/DESSERTS MARKET ANALYSIS



        Table 183: China Puddings/Desserts Market Value by Distribution Channel (CNY m), 2008–11
                                                                                                                  CAGR
         Distribution Channel                      2008                2009       2010       2011               2008–11
         Cash & Carries &
         Warehouse Clubs                             0.0                 0.0        0.0        0.0                  0.0%
         “Dollar Stores”,
         Variety Stores                            124.8              134.4      144.5      155.7                   7.6%
         Hypermarkets &
         Supermarkets                          14,857.8             15,859.7   16,919.4   18,140.3                  6.9%
         Convenience Stores                      2,540.6             2,709.8    2,887.8    3,084.0                  6.7%
         Food & drinks
         specialists                             4,420.5             4,716.6    5,014.0    5,348.4                  6.6%
         Department Stores                           0.0                 0.0        0.0        0.0                  0.0%
         Vending machines                            0.0                 0.0        0.0        0.0                  0.0%
         Drug stores &
         Pharmacies                                  0.0                 0.0        0.0        0.0                  0.0%
         eRetailers                                  0.0                 0.0        0.0        0.0                  0.0%
         Others                                    694.6              705.0      723.7      666.8                  -1.4%
         Overall                               22,638.2             24,125.5   25,689.5   27,395.3                  6.6%

        Source: Canadean                                                                                 © Canadean



        Table 184: China Puddings/Desserts Market Value by Distribution Channel (USD m), 2008–11
                                                                                                                  CAGR
         Distribution Channel                      2008                2009       2010       2011               2008–11
         Cash & Carries &
         Warehouse Clubs                             0.0                 0.0        0.0        0.0                  0.0%
         “Dollar Stores”,
         Variety Stores                             18.0                19.7       21.4       24.1                10.3%
         Hypermarkets &
         Supermarkets                            2,141.7             2,325.2    2,503.1    2,811.0                  9.5%
         Convenience Stores                        366.2              397.3      427.2      477.9                   9.3%
         Food & drinks
         specialists                               637.2              691.5      741.8      828.8                   9.2%
         Department Stores                           0.0                 0.0        0.0        0.0                  0.0%
         Vending machines                            0.0                 0.0        0.0        0.0                  0.0%
         Drug stores &
         Pharmacies                                  0.0                 0.0        0.0        0.0                  0.0%
         eRetailers                                  0.0                 0.0        0.0        0.0                  0.0%
         Others                                    100.1              103.4      107.1      103.3                   1.1%
         Overall                                 3,263.3             3,537.0    3,800.5    4,245.2                  9.2%

        Source: Canadean                                                                                 © Canadean




 The Future of the Dairy Food Market in China, to 2016                                                           Page 148

© Canadean. This product is licensed and is not to be photocopied                                    Published: April 2012
      APPENDIX


9           Methodology
            Canadean’s dedicated research and analysis teams consist of experienced professionals with an industry
            background in marketing, market research, consulting and advanced statistical expertise.

            Canadean adheres to the Codes of Practice of the Market Research Society (www.mrs.org.uk) and the Society
            of Competitive Intelligence Professionals (www.scip.org).

            All Canadean databases are continuously updated and revised.

9.1         About Canadean

            Candean is a full-service market research agency and premium business information provider, specializing in
            the beverage and allied industries with reliable, value added market research and strategic analysis. Our
            products and services help companies to make better decisions, win business and position themselves more
            effectively.

            Canadean’s areas of expertise include online research, qualitative and quantitative research, industry analysis,
            custom approaches, and actionable insights.

            Canadean have built a network of more than 60 country consultants and specialist researchers, each with in-
            depth industry experience and expertise enabling us to conduct unique and insightful research via our trusted
            business communities.

9.2         Disclaimer

            All Rights Reserved.

            No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any
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            publisher, Canadean.

            The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please
            note that the findings, conclusions and recommendations that Canadean delivers will be based on information
            gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a
            position to guarantee. As such, Canadean can accept no liability whatsoever for actions taken based on any
            information that may subsequently prove to be incorrect.




      The Future of the Dairy Food Market in China, to 2016                                                           Page 149

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