The Future of the Bakery and Cereals Market in China, to 2016

W
Description

Synopsis The Future of the Bakery and Cereals Market in China, to 2016 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Bakery and Cereals consumption trends in China, historic and forecast Bakery and Cereals consumption volumes, and values at market and category level, brand share, and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Bakery and Cereals sales overall, and to know which categories and segments are showing growth in the coming years Summary Why was the report written? • This report provides authoritative and granular data on the Bakery and Cereals market in China and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them • Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans • Marketers need data on volume and value changes, brand dynamics, and distribution trends in order to effectively plan strategies What are the key drivers behind recent market changes? Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending, and consumer markets have been no exception. While the country by country market changes have varied, no country has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen. What makes this report unique and essential to read? The report provides the latest detailed data on dynamics in the Chinese Bakery and Cere

Shared by: Canadean
Categories
Tags
-
Stats
views:
72
posted:
6/6/2012
language:
English
pages:
306
Document Sample
scope of work template
							                             BAKERY &
                              CEREALS
                           Industry Forecast Report




The Future of the Bakery & Cereals
Market in China, to 2016
Reference code: CS0171MR

Published: April 2012




                                www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1         Introduction ..................................................................................................................... 23
1.1       What is this Report About? ............................................................................................................23
1.2       Definitions......................................................................................................................................23
1.2.1     This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................. 23
1.2.2     Volume Units and Aggregations....................................................................................................................... 23
1.2.3     Introduction....................................................................................................................................................... 24
1.2.4     Large scale, international, program of online consumer surveys .................................................................... 24
1.2.5     Nationally Representative results (age, gender) .............................................................................................. 24
1.2.6     Parents answered on their children’s behalf .................................................................................................... 24
1.2.7     Legal Drinking Age exclusions for alcoholic drinks categories ........................................................................ 25
1.2.8     Integrated with industry calling and secondary research ................................................................................. 25
2         China Bakery & Cereals Market Overview .................................................................... 26
2.1       China Bakery & Cereals Market Analysis by Volume .....................................................................26
2.1.1     Overall Bakery & Cereals Consumption, 2006–16 .......................................................................................... 26
2.1.2     Per-capita Bakery & Cereals consumption, 2006–16 ...................................................................................... 27
2.1.3     Bakery & Cereals Market Growth Dynamics, by Volume................................................................................. 28
2.1.4     Bakery & Cereals Consumption by Category, 2006–16 .................................................................................. 29
2.1.5     Bakery & Cereals Consumption – Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 ....................................... 31
2.2       China Bakery & Cereals Market Analysis by Value ........................................................................32
2.2.1     Overall Bakery & Cereals Market Value, 2006–16 .......................................................................................... 32
2.2.2     Bakery & Cereals Market Growth Dynamics, by Value.................................................................................... 33
2.2.3     Bakery & Cereals Market Value by Category, 2006–16 .................................................................................. 34
2.2.4     Bakery & Cereals Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 ........................................ 37
3         China Bread & Rolls Market Analysis ........................................................................... 39
3.1       Market Growth Dynamics-Bread & Rolls, 2006–16 ........................................................................39
3.1.1     Bread & Rolls Market Growth Dynamics by Volume, 2006–16 ....................................................................... 39
3.1.2     Bread & Rolls Market Growth Dynamics by Value, 2006-16 ........................................................................... 40
3.2       Bread & Rolls Consumption Analysis, 2006–16 .............................................................................41
3.2.1     Bread & Rolls Market by Volume, 2006–16 ..................................................................................................... 41
3.2.2     Bread & Rolls Consumption by Segments, 2006–16 ....................................................................................... 42
3.3       Bread & Rolls Market Value Analysis, 2006–16 .............................................................................44
3.3.1     Bread & Rolls Market by Value, 2006–16 ........................................................................................................ 44
3.3.2     Average Consumer Price/Kg - Bread & Rolls, 2006-2016 ............................................................................... 45
3.3.3     Bread & Rolls Market Value by Segments, 2006-2016 ................................................................................... 46
3.4       Loaves Market Analysis, 2006–16 .................................................................................................49
3.4.1     Loaves Market by Volume, 2006–16 ............................................................................................................... 49
3.4.2     Loaves Market by Value, 2006–16 .................................................................................................................. 50


The Future of the Bakery & Cereals Market in China, to 2016                                                                                                             Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                                      Published: April 2012
 TABLE OF CONTENTS


3.5       Baguettes Market Analysis, 2006–16.............................................................................................51
3.5.1     Baguettes Market by Volume, 2006–16 ........................................................................................................... 51
3.5.2     Baguettes Market by Value, 2006–16 .............................................................................................................. 52
3.6       Rolls Market Analysis, 2006–16 .....................................................................................................53
3.6.1     Rolls Market by Volume, 2006–16 ................................................................................................................... 53
3.6.2     Rolls Market by Value, 2006–16 ...................................................................................................................... 54
3.7       Burger Buns Market Analysis, 2006–16 .........................................................................................55
3.7.1     Burger Buns Market by Volume, 2006–16 ....................................................................................................... 55
3.7.2     Burger Buns Market by Value, 2006–16 .......................................................................................................... 56
3.8       Sandwich Slices Market Analysis, 2006–16 ...................................................................................57
3.8.1     Sandwich Slices Market by Volume, 2006–16 ................................................................................................. 57
3.8.2     Sandwich Slices Market by Value, 2006–16 .................................................................................................... 58
3.9       Ciabatta Market Analysis, 2006–16 ...............................................................................................59
3.9.1     Ciabatta Market by Volume, 2006–16 .............................................................................................................. 59
3.9.2     Ciabatta Market by Value, 2006–16 ................................................................................................................. 60
3.10      Other Breads Market Analysis, 2006–16........................................................................................61
3.10.1 Other Breads Market by Volume, 2006–16 ...................................................................................................... 61
3.10.2 Other Breads Market by Value, 2006–16 ......................................................................................................... 62
3.11      Frozen Bread & Rolls Market Analysis, 2006–16 ...........................................................................63
3.11.1 Frozen Bread & Rolls Market by Volume, 2006–16 ......................................................................................... 63
3.11.2 Frozen Bread & Rolls Market by Value, 2006–16 ............................................................................................ 64
3.12      Bread & Rolls Market Volume Analysis by Brands, 2008-11 ..........................................................65
3.13      Bread & Rolls Market Value by Distribution Channel, 2008-11 ......................................................66
4         China Breakfast Cereals Market Analysis ..................................................................... 68
4.1       Market Growth Dynamics-Breakfast Cereals, 2006–16..................................................................68
4.1.1     Breakfast Cereals Market Growth Dynamics by Volume, 2006–16 ................................................................. 68
4.1.2     Breakfast Cereals Market Growth Dynamics by Value, 2006-16 ..................................................................... 69
4.2       Breakfast Cereals Consumption Analysis, 2006–16 ......................................................................70
4.2.1     Breakfast Cereals Market by Volume, 2006–16 .............................................................................................. 70
4.2.2     Breakfast Cereals Consumption by Segments, 2006–16 ................................................................................ 71
4.3       Breakfast Cereals Market Value Analysis, 2006–16 ......................................................................72
4.3.1     Breakfast Cereals Market by Value, 2006–16 ................................................................................................. 72
4.3.2     Average Consumer Price/Kg - Breakfast Cereals, 2006–2016 ....................................................................... 73
4.3.3     Breakfast Cereals Market Value by Segments, 2006–2016 ............................................................................ 74
4.4       Hot Cereals Market Analysis, 2006–16 ..........................................................................................76
4.4.1     Hot Cereals Market by Volume, 2006–16 ........................................................................................................ 76
4.4.2     Hot Cereals Market by Value, 2006–16 ........................................................................................................... 77
4.5       Ready to Eat Cereals Market Analysis, 2006–16 ...........................................................................78



The Future of the Bakery & Cereals Market in China, to 2016                                                                                               Page 3

© Canadean. This product is licensed and is not to be photocopied                                                                          Published: April 2012
 TABLE OF CONTENTS


4.5.1     Ready to Eat Cereals Market by Volume, 2006–16 ......................................................................................... 78
4.5.2     Ready to Eat Cereals Market by Value, 2006–16 ............................................................................................ 79
4.6       Ready to Eat Cereals Market Volume Analysis by Brands, 2008-11 ..............................................80
4.7       Ready to Eat Cereals Market Value by Distribution Channel, 2008-11 ..........................................81
5         China Cakes, Pastries & Sweet Pies Market Analysis ................................................. 83
5.1       Market Growth Dynamics-Cakes, Pastries & Sweet Pies, 2006–16 ...............................................83
5.1.1     Cakes, Pastries & Sweet Pies Market Growth Dynamics by Volume, 2006–16 .............................................. 83
5.1.2     Cakes, Pastries & Sweet Pies Market Growth Dynamics by Value, 2006–16 ................................................. 84
5.2       Cakes, Pastries & Sweet Pies Consumption Analysis, 2006–16 ....................................................85
5.2.1     Cakes, Pastries & Sweet Pies Market by Volume, 2006–16 ........................................................................... 85
5.2.2     Cakes, Pastries & Sweet Pies Consumption by Segments, 2006–16 ............................................................. 86
5.3       Cakes, Pastries & Sweet Pies Market Value Analysis, 2006–16 ....................................................88
5.3.1     Cakes, Pastries & Sweet Pies Market by Value, 2006–16 .............................................................................. 88
5.3.2     Average Consumer Price/ Kg - Cakes, Pastries & Sweet Pies, 2006-2016 .................................................... 89
5.3.3     Cakes, Pastries & Sweet Pies Market Value by Segments, 2006-2016 .......................................................... 90
5.4       Cakes Market Analysis, 2006–16...................................................................................................92
5.4.1     Cakes Market by Volume, 2006–16 ................................................................................................................. 92
5.4.2     Cakes Market by Value, 2006–16 .................................................................................................................... 93
5.5       Pastries Market Analysis, 2006–16 ................................................................................................94
5.5.1     Pastries Market by Volume, 2006–16 .............................................................................................................. 94
5.5.2     Pastries Market by Value, 2006–16 ................................................................................................................. 95
5.6       Frozen Cakes & Pastries Market Analysis, 2006–16......................................................................96
5.6.1     Frozen Cakes & Pastries Market by Volume, 2006–16 ................................................................................... 96
5.6.2     Frozen Cakes & Pastries Market by Value, 2006–16 ...................................................................................... 97
5.7       Sweet Pies Market Analysis, 2006–16 ...........................................................................................98
5.7.1     Sweet Pies Market by Volume, 2006–16 ......................................................................................................... 98
5.7.2     Sweet Pies Market by Value, 2006–16 ............................................................................................................ 99
5.8       Cakes, Pastries & Sweet Pies Market Volume Analysis by Brands, 2008-11 ...............................100
5.9       Cakes, Pastries & Sweet Pies Market Value by Distribution Channel, 2008-11 ...........................101
6         China Dough Products Market Analysis ..................................................................... 103
6.1       Market Growth Dynamics-Dough Products, 2006–16 ..................................................................103
6.1.1     Dough Products Market Growth Dynamics by Volume, 2006–16.................................................................. 103
6.1.2     Dough Products Market Growth Dynamics by Value, 2006–16 ..................................................................... 104
6.2       Dough Products Consumption Analysis, 2006–16 .......................................................................105
6.2.1     Dough Products Market by Volume, 2006–16 ............................................................................................... 105
6.2.2     Dough Products Consumption by Segments, 2006–16 ................................................................................. 106
6.3       Dough Products Market Value Analysis, 2006–16 .......................................................................108
6.3.1     Dough Products Market by Value, 2006–16 .................................................................................................. 108



The Future of the Bakery & Cereals Market in China, to 2016                                                                                              Page 4

© Canadean. This product is licensed and is not to be photocopied                                                                        Published: April 2012
 TABLE OF CONTENTS


6.3.2     Average Consumer Price/Kg - Dough Products, 2006-2016 ......................................................................... 109
6.3.3     Dough Products Market Value by Segments, 2006-2016 .............................................................................. 110
6.4       Pie & Pastry Shells Market Analysis, 2006–16.............................................................................112
6.4.1     Pie & Pastry Shells Market by Volume, 2006–16 .......................................................................................... 112
6.4.2     Pie & Pastry Shells Market by Value, 2006–16 ............................................................................................. 113
6.5       Prepared Pastry (Others) Market Analysis, 2006–16 ...................................................................114
6.5.1     Prepared Pastry (Others) Market by Volume, 2006–16 ................................................................................. 114
6.5.2     Prepared Pastry (Others) Market by Value, 2006–16 .................................................................................... 115
6.6       Pizza Bases Market Analysis, 2006–16 .......................................................................................116
6.6.1     Pizza Bases Market by Volume, 2006–16 ..................................................................................................... 116
6.6.2     Pizza Bases Market by Value, 2006–16 ........................................................................................................ 117
6.7       Frozen Dough Products Market Analysis, 2006–16 .....................................................................118
6.7.1     Frozen Dough Products Market by Volume, 2006–16 ................................................................................... 118
6.7.2     Frozen Dough Products Market by Value, 2006–16 ...................................................................................... 119
6.8       Dough Products Market Volume Analysis by Brands, 2008-11 ....................................................120
6.9       Dough Products Market Value by Distribution Channel, 2008-11 .................................................121
7         China Cereal Bars Market Analysis ............................................................................. 123
7.1       Market Growth Dynamics-Cereal Bars, 2006–16 .........................................................................123
7.1.1     Cereal Bars Market Growth Dynamics by Volume, 2006–16 ........................................................................ 123
7.1.2     Cereal Bars Market Growth Dynamics by Value, 2006–16 ........................................................................... 124
7.2       Cereal Bars Consumption Analysis, 2006–16 ..............................................................................125
7.2.1     Cereal Bars Market by Volume, 2006–16 ...................................................................................................... 125
7.2.2     Cereal Bars Consumption by Segments, 2006–16 ........................................................................................ 126
7.3       Cereal Bars Market Value Analysis, 2006–16 ..............................................................................127
7.3.1     Cereal Bars Market by Value, 2006–16 ......................................................................................................... 127
7.3.2     Average Consumer Price/Kg - Cereal Bars, 2006-2016 ................................................................................ 128
7.3.3     Cereal Bars Market Value by Segments, 2006-2016..................................................................................... 129
7.4       Granola/Muesli/Yogurt Bars Market Analysis, 2006–16 ...............................................................131
7.4.1     Granola/Muesli/Yogurt Bars Market by Volume, 2006–16 ............................................................................. 131
7.4.2     Granola/Muesli/Yogurt Bars Market by Value, 2006–16 ................................................................................ 132
7.5       Other Cereal Bars Market Analysis, 2006–16 ..............................................................................133
7.5.1     Other Cereal Bars Market by Volume, 2006–16 ............................................................................................ 133
7.5.2     Other Cereal Bars Market by Value, 2006–16 ............................................................................................... 134
7.6       Cereal Bars Market Volume Analysis by Brands, 2008-11 ...........................................................135
7.7       Cereal Bars Market Value by Distribution Channel, 2008-11 .......................................................136
8         China Energy Bars Market Analysis ............................................................................ 138
8.1       Market Growth Dynamics-Energy Bars, 2006–16 ........................................................................138
8.1.1     Energy Bars Growth Dynamics by Volume, 2006–16 .................................................................................... 138



The Future of the Bakery & Cereals Market in China, to 2016                                                                                          Page 5

© Canadean. This product is licensed and is not to be photocopied                                                                     Published: April 2012
 TABLE OF CONTENTS


8.1.2     Energy Bars Market Growth Dynamics by Value, 2006–16 ........................................................................... 139
8.2       Energy Bars Consumption Analysis, 2006–16 .............................................................................140
8.2.1     Energy Bars Market by Volume, 2006–16 ..................................................................................................... 140
8.3       Energy Bars Market Value Analysis, 2006–16 .............................................................................141
8.3.1     Energy Bars Market by Value, 2006–16 ........................................................................................................ 141
8.3.2     Average Consumer Price/Kg - Energy Bars, 2006-2016 ............................................................................... 142
8.4       Energy Bars Market Volume Analysis by Brands, 2008-11 ..........................................................143
8.5       Energy Bars Market Value by Distribution Channel, 2008-11.......................................................144
9         China Cookies (Sweet Biscuits) Market Analysis ...................................................... 146
9.1       Market Growth Dynamics-Cookies (Sweet Biscuits), 2006–16.....................................................146
9.1.1     Cookies (Sweet Biscuits) Market Growth Dynamics by Volume, 2006–16.................................................... 146
9.1.2     Cookies (Sweet Biscuits) Market Growth Dynamics by Value, 2006–16....................................................... 147
9.2       Cookies (Sweet Biscuits) Consumption Analysis, 2006–16..........................................................148
9.2.1     Cookies (Sweet Biscuits) Market by Volume, 2006–16 ................................................................................. 148
9.2.2     Cookies (Sweet Biscuits) Consumption by Segments, 2006–16 ................................................................... 149
9.3       Cookies (Sweet Biscuits) Market Value Analysis, 2006–16..........................................................151
9.3.1     Cookies (Sweet Biscuits) Market by Value, 2006–16 .................................................................................... 151
9.3.2     Average Consumer Price/Kg - Cookies (Sweet Biscuits), 2006-2016 ........................................................... 152
9.3.3     Cookies (Sweet Biscuits) Market Value by Segments, 2006-2016................................................................ 153
9.4       American Cookies Market Analysis, 2006–16 ..............................................................................156
9.4.1     American Cookies Market by Volume, 2006–16 ............................................................................................ 156
9.4.2     American Cookies Market by Value, 2006–16 ............................................................................................... 157
9.5       Artisanal Cookies Market Analysis, 2006–16 ...............................................................................158
9.5.1     Artisanal Cookies Market by Volume, 2006–11 ............................................................................................. 158
9.5.2     Artisanal Cookies Market by Value, 2006–16 ................................................................................................ 159
9.6       Assortments Market Analysis, 2006–16 .......................................................................................160
9.6.1     Assortments Market by Volume, 2006–16 ..................................................................................................... 160
9.6.2     Assortments Market by Value, 2006–16 ........................................................................................................ 161
9.7       Butter- Based Cookies Market Analysis, 2006–16 .......................................................................162
9.7.1     Butter- Based Cookies Market by Volume, 2006–16 ..................................................................................... 162
9.7.2     Butter- Based Cookies Market by Value, 2006–16 ........................................................................................ 163
9.8       Chocolate Cookies Market Analysis, 2006–16 .............................................................................164
9.8.1     Chocolate Cookies Market by Volume, 2006–16 ........................................................................................... 164
9.8.2     Chocolate Cookies Market by Value, 2006–16 .............................................................................................. 165
9.9       Cream Filled Market Analysis, 2006–16.......................................................................................166
9.9.1     Cream Filled Market by Volume, 2006–16 ..................................................................................................... 166
9.9.2     Cream Filled Market by Value, 2006–16 ........................................................................................................ 167
9.10      Egg- Based Cookies Market Analysis, 2006–16 ..........................................................................168



The Future of the Bakery & Cereals Market in China, to 2016                                                                                          Page 6

© Canadean. This product is licensed and is not to be photocopied                                                                     Published: April 2012
 TABLE OF CONTENTS


9.10.1 Egg- Based Cookies Market by Volume, 2006–16 ........................................................................................ 168
9.10.2 Egg- Based Cookies Market by Value, 2006–16 ........................................................................................... 169
9.11      Other Cookies Market Analysis, 2006–16 ....................................................................................170
9.11.1 Other Cookies Market by Volume, 2006–16 .................................................................................................. 170
9.11.2 Other Cookies Market by Value, 2006–16 ..................................................................................................... 171
9.12      Plain Cookies Market Analysis, 2006–16 .....................................................................................172
9.12.1 Plain Cookies Market by Volume, 2006–16 ................................................................................................... 172
9.12.2 Plain Cookies Market by Value, 2006–16 ...................................................................................................... 173
9.13      Wafer Biscuits Market Analysis, 2006–16 ....................................................................................174
9.13.1 Wafer Biscuits Market by Volume, 2006–16 .................................................................................................. 174
9.13.2 Wafer Biscuits Market by Value, 2006–16 ..................................................................................................... 175
9.14      Cookies (Sweet Biscuits) Market Volume Analysis by Brands, 2008-11 ......................................176
9.15      Cookies (Sweet Biscuits) Market Value by Distribution Channel, 2008-11 ...................................177
10        China Savory Biscuits Market Analysis ...................................................................... 179
10.1      Market Growth Dynamics- Savory Biscuits, 2006–16...................................................................179
10.1.1 Savory Biscuits Market Growth Dynamics by Volume, 2006–16 ................................................................... 179
10.1.2 Savory Biscuits Market Growth Dynamics by Value, 2006-16 ....................................................................... 180
10.2      Savory Biscuits Consumption Analysis, 2006–16 ........................................................................181
10.2.1 Savory Biscuits Market by Volume, 2006–16 ................................................................................................ 181
10.2.2 Savory Biscuits Consumption by Segments, 2006–16 .................................................................................. 182
10.3      Savory Biscuits Market Value Analysis, 2006–16 ........................................................................184
10.3.1 Savory Biscuits Market by Value, 2006–16 ................................................................................................... 184
10.3.2 Average Consumer Price/Kg - Savory Biscuits, 2006-2016 .......................................................................... 185
10.3.3 Savory Biscuits Market Value by Segments, 2006-2016 ............................................................................... 186
10.4      Bread Substitutes Market Analysis, 2006–16 ...............................................................................188
10.4.1 Bread Substitutes Market by Volume, 2006–16............................................................................................. 188
10.4.2 Bread Substitutes Market by Value, 2006–16................................................................................................ 189
10.5      Cheese Flavoured Cookies Market Analysis, 2006–16 ................................................................190
10.5.1 Cheese Flavoured Cookies Market by Volume, 2006–16 ............................................................................. 190
10.5.2 Cheese Flavoured Cookies by Market Value, 2006–16 ................................................................................ 191
10.6      Other Crackers Market Analysis, 2006–16...................................................................................192
10.6.1 Other Crackers Market by Volume, 2006–16 ................................................................................................. 192
10.6.2 Other Crackers Market by Value, 2006–16 .................................................................................................... 193
10.7      Plain Crackers Market Analysis, 2006–16....................................................................................194
10.7.1 Plain Crackers Market by Volume, 2006–16.................................................................................................. 194
10.7.2 Plain Crackers Market by Value, 2006–16 ..................................................................................................... 195
10.8      Savory Biscuits Market Volume Analysis by Brands, 2008-11 .....................................................196
10.9      Savory Biscuits Market Value by Distribution Channel, 2008-11 ..................................................197



The Future of the Bakery & Cereals Market in China, to 2016                                                                                      Page 7

© Canadean. This product is licensed and is not to be photocopied                                                                  Published: April 2012
 TABLE OF CONTENTS


11        China Morning Goods Market Analysis....................................................................... 199
11.1      Market Growth Dynamics-Morning Goods, 2006–16....................................................................199
11.1.1 Morning Goods Market Growth Dynamics by Volume, 2006–16 ................................................................... 199
11.1.2 Morning Goods Market Growth Dynamics by Value, 2006-16 ....................................................................... 201
11.2      Morning Goods Consumption Analysis, 2006–16 ........................................................................202
11.2.1 Morning Goods Market by Volume, 2006–16 ................................................................................................ 202
11.2.2 Morning Goods Consumption by Segments, 2006–16 .................................................................................. 203
11.3      Morning Goods Market Value Analysis, 2006–16 ........................................................................206
11.3.1 Morning Goods Market by Value, 2006–16 ................................................................................................... 206
11.3.2 Average Consumer Price/Kg - Morning Goods, 2006-2016 .......................................................................... 207
11.3.3 Morning Goods Market Value by Segments, 2006-2016 ............................................................................... 208
11.4      Buns & Teacakes Market Analysis, 2006–16 ...............................................................................211
11.4.1 Buns & Teacakes Market by Volume, 2006–16 ............................................................................................. 211
11.4.2 Buns & Teacakes Market by Value, 2006–16 ................................................................................................ 212
11.5      Breakfast Cakes Market Analysis, 2006–16.................................................................................213
11.5.1 Breakfast Cakes Market by Volume, 2006–16 ............................................................................................... 213
11.5.2 Breakfast Cakes Market by Value, 2006–16 .................................................................................................. 214
11.6      Croissants Market Analysis, 2006–16 ..........................................................................................215
11.6.1 Croissants Market by Volume, 2006–16 ........................................................................................................ 215
11.6.2 Croissants Market by Value, 2006–16 ........................................................................................................... 216
11.7      Crumpets Market Analysis, 2006–16 ...........................................................................................217
11.7.1 Crumpets Market by Volume, 2006–16 ......................................................................................................... 217
11.7.2 Crumpets Market by Value, 2006–16 ............................................................................................................ 218
11.8      Donuts Market Analysis, 2006–16 ...............................................................................................219
11.8.1 Donuts Market by Volume, 2006–16 .............................................................................................................. 219
11.8.2 Donuts Market by Value, 2006–16 ................................................................................................................. 220
11.9      Madeleines Market Analysis, 2006–16 ........................................................................................221
11.9.1 Madeleines Market by Volume, 2006–16 ....................................................................................................... 221
11.9.2 Madeleines Market by Value, 2006–16 .......................................................................................................... 222
11.10 Muffins Market Analysis, 2006–16 ...............................................................................................223
11.10.1 Muffins Market by Volume, 2006–16 ............................................................................................................. 223
11.10.2 Muffins Market by Value, 2006–16 ................................................................................................................ 224
11.11 Pain au Chocolat Market Analysis, 2006–16 ................................................................................225
11.11.1 Pain au Chocolat Market by Volume, 2006–16.............................................................................................. 225
11.11.2 Pain au Chocolat Market by Value, 2006–16................................................................................................. 226
11.12 Pain au Raisin Market Analysis, 2006–16 ....................................................................................227
11.12.1 Pain au Raisin Market by Volume, 2006–16 .................................................................................................. 227
11.12.2 Pain au Raisin Market by Value, 2006–16 ..................................................................................................... 228
11.13 Pancakes Market Analysis, 2006–16 ...........................................................................................229

The Future of the Bakery & Cereals Market in China, to 2016                                                                                           Page 8

© Canadean. This product is licensed and is not to be photocopied                                                                      Published: April 2012
 TABLE OF CONTENTS


11.13.1 Pancakes Market by Volume, 2006–16 ......................................................................................................... 229
11.13.2 Pancakes Market by Value, 2006–16 ............................................................................................................ 230
11.14 Scones Market Analysis, 2006–16 ...............................................................................................231
11.14.1 Scones Market by Volume, 2006–16 ............................................................................................................. 231
11.14.2 Scones Market by Value, 2006–16 ................................................................................................................ 232
11.15 Toaster Pastries Market Analysis, 2006–16 .................................................................................233
11.15.1 Toaster Pastries Market by Volume, 2006–16 ............................................................................................... 233
11.15.2 Toaster Pastries Market by Value, 2006–16 .................................................................................................. 234
11.16 Waffels Market Analysis, 2006–16 ...............................................................................................235
11.16.1 Waffels Market by Volume, 2006–16 ............................................................................................................. 235
11.16.2 Waffels Market by Value, 2006–16 ................................................................................................................ 236
11.17 Other Morning Goods Market Analysis, 2006–16.........................................................................237
11.17.1 Other Morning Goods Market by Volume, 2006–16 ...................................................................................... 237
11.17.2 Other Morning Goods Market by Value, 2006–16 ......................................................................................... 238
11.18 Frozen Morning Goods Market Analysis, 2006–16 ......................................................................239
11.18.1 Frozen Morning Goods Market by Volume, 2006–16 .................................................................................... 239
11.18.2 Frozen Morning Goods Market by Value, 2006–16 ....................................................................................... 240
11.19 Morning Goods Market Volume Analysis by Brands, 2008-11 .....................................................241
11.20 Morning Goods Market Value by Distribution Channel, 2008-11 ..................................................242
12        China Baking Mixes Market Analysis .......................................................................... 244
12.1      Market Growth Dynamics-Baking Mixes, 2006–16 .......................................................................244
12.1.1 Baking Mixes Market Growth Dynamics by Volume, 2006–16 ...................................................................... 244
12.1.2 Baking Mixes Market Growth Dynamics by Value, 2006–16 ......................................................................... 245
12.2      Baking Mixes Consumption Analysis, 2006–16............................................................................246
12.2.1 Baking Mixes Market by Volume, 2006–16 .................................................................................................... 246
12.2.2 Baking Mixes Consumption by Segments, 2006–16 ..................................................................................... 247
12.3      Baking Mixes Market Value Analysis, 2006–16............................................................................249
12.3.1 Baking Mixes Market by Value, 2006–16 ....................................................................................................... 249
12.3.2 Average Consumer Price/Kg - Baking Mixes, 2006-2016 ............................................................................. 250
12.3.3 Baking Mixes Market Value by Segments, 2006-2016 .................................................................................. 251
12.4      Bread Mixes Market Analysis, 2006–16 .......................................................................................254
12.4.1 Bread Mixes Market by Volume, 2006–16 ..................................................................................................... 254
12.4.2 Bread Mixes Market by Value, 2006–16 ........................................................................................................ 255
12.5      Brownie Mixes Market Analysis, 2006–16....................................................................................256
12.5.1 Brownie Mixes Market by Volume, 2006–16.................................................................................................. 256
12.5.2 Brownie Mixes Market by Value, 2006–16 ..................................................................................................... 257
12.6      Dessert Mixes Market Analysis, 2006–16 ....................................................................................258
12.6.1 Dessert Mixes Market by Volume, 2006–16 .................................................................................................. 258
12.6.2 Dessert Mixes Market by Value, 2006–16 ..................................................................................................... 259


The Future of the Bakery & Cereals Market in China, to 2016                                                                                           Page 9

© Canadean. This product is licensed and is not to be photocopied                                                                      Published: April 2012
 TABLE OF CONTENTS


12.7      Cake Mixes Market Analysis, 2006–16 ........................................................................................260
12.7.1 Cake Mixes Market by Volume, 2006–16 ...................................................................................................... 260
12.7.2 Cake Mixes Market by Value, 2006–16 ......................................................................................................... 261
12.8      Muffin Mixes Market Analysis, 2006–16 .......................................................................................262
12.8.1 Muffin Mixes Market by Volume, 2006–16 ..................................................................................................... 262
12.8.2 Muffin Mixes Market by Value, 2006–16 ........................................................................................................ 263
12.9      Pancake Mixes Market Analysis, 2006–16...................................................................................264
12.9.1 Pancake Mixes Market by Volume, 2006–16 ................................................................................................. 264
12.9.2 Pancake Mixes Market by Value, 2006–16 .................................................................................................... 265
12.10 Rolls/Biscuit Mixes Market Analysis, 2006–16 .............................................................................266
12.10.1 Rolls/Biscuit Mixes Market by Volume, 2006–16 ........................................................................................... 266
12.10.2 Rolls/Biscuit Mixes Market by Value, 2006–16 .............................................................................................. 267
12.11 Other Baking Mixes Market Analysis, 2006–16 ............................................................................268
12.11.1 Other Baking Mixes Market by Volume, 2006–16.......................................................................................... 268
12.11.2 Other Baking Mixes Market by Value, 2006–16............................................................................................. 269
12.12 Baking Mixes Market Volume Analysis by Brands, 2008-11.........................................................270
12.13 Baking Mixes Market Value by Distribution Channel, 2008-11 .....................................................271
13        China Baking Ingredients Market Analysis ................................................................. 273
13.1      Market Growth Dynamics-Baking Ingredients, 2006–16 ..............................................................273
13.1.1 Baking Ingredients Market Growth Dynamics by Volume, 2006–16.............................................................. 273
13.1.2 Baking Ingredients Market Growth Dynamics by Value, 2006–16................................................................. 274
13.2      Baking Ingredients Consumption Analysis, 2006–16 ...................................................................275
13.2.1 Baking Ingredients Market by Volume, 2006–16 ........................................................................................... 275
13.2.2 Baking Ingredients Consumption by Segments, 2006–16 ............................................................................. 276
13.3      Baking Ingredients Market Value Analysis, 2006–16 ...................................................................278
13.3.1 Baking Ingredients Market by Value, 2006–16 .............................................................................................. 278
13.3.2 Average Consumer Price/Kg - Baking Ingredients, 2006-2016 ..................................................................... 279
13.3.3 Baking Ingredients Market Value by Segments, 2006-2016 .......................................................................... 280
13.4      Baking Chocolate Chips & Morsels Market Analysis, 2006–16 ....................................................283
13.4.1 Baking Chocolate Chips & Morsels Market by Volume, 2006–16 ................................................................. 283
13.4.2 Baking Chocolate Chips & Morsels Market by Value, 2006–16 .................................................................... 284
13.5      Baking Powder/Soda Market Analysis, 2006–16..........................................................................285
13.5.1 Baking Powder/Soda Market by Volume, 2006–16 ....................................................................................... 285
13.5.2 Baking Powder/Soda Market by Value, 2006–16 .......................................................................................... 286
13.6      Cakes, Decoration and Icing Market Analysis, 2006–16 ..............................................................287
13.6.1 Cakes, Decoration and Icing Market by Volume, 2006–16 ............................................................................ 287
13.6.2 Cakes, Decoration and Icing Market by Value, 2006–16 ............................................................................... 288
13.7      Cocoa Baking Market Analysis, 2006–16.....................................................................................289



The Future of the Bakery & Cereals Market in China, to 2016                                                                                      Page 10

© Canadean. This product is licensed and is not to be photocopied                                                                   Published: April 2012
 TABLE OF CONTENTS


13.7.1 Cocoa Baking Market by Volume, 2006–16................................................................................................... 289
13.7.2 Cocoa Baking Market by Value, 2006–16 ...................................................................................................... 290
13.8      Dessicated Coconut Market Analysis, 2006–16 ...........................................................................291
13.8.1 Dessicated Coconut Market by Volume, 2006–16 ......................................................................................... 291
13.8.2 Dessicated Coconut Market by Value, 2006–16 ............................................................................................ 292
13.9      Corn & Potato Starch Market Analysis, 2006–16 .........................................................................293
13.9.1 Corn & Potato Starch Market by Volume, 2006–16 ....................................................................................... 293
13.9.2 Corn & Potato Starch Market by Value, 2006–16 .......................................................................................... 294
13.10 Dry Yeast Market Analysis, 2006–16 ...........................................................................................295
13.10.1 Dry Yeast Market by Volume, 2006–16 ......................................................................................................... 295
13.10.2 Dry Yeast Market by Value, 2006–16 ............................................................................................................ 296
13.11 Fruit Pectins and Glazed Fruit Market Analysis, 2006–16 ............................................................297
13.11.1 Fruit Pectins and Glazed Fruit Market by Volume, 2006–16 ......................................................................... 297
13.11.2 Fruit Pectins and Glazed Fruit Market by Value, 2006–16 ............................................................................ 298
13.12 Non-Chocolate Baking Chips Market Analysis, 2006–16 .............................................................299
13.12.1 Non-Chocolate Baking Chips Market by Volume, 2006–16 ........................................................................... 299
13.12.2 Non-Chocolate Baking Chips Market by Value, 2006–16 .............................................................................. 300
13.13 Other Baking Ingredients Market Analysis, 2006–16....................................................................301
13.13.1 Other Baking Ingredients Market by Volume, 2006–16 ................................................................................. 301
13.13.2 Other Baking Ingredients Market by Value, 2006–16 .................................................................................... 302
13.14 Baking Ingredients Market Volume Analysis by Brands, 2008-11 ................................................303
13.15 Baking Ingredients Market Value by Distribution Channel, 2008-11 .............................................304
14        Methodology .................................................................................................................. 306
14.1      About Canadean..........................................................................................................................306
14.2      Disclaimer....................................................................................................................................306




The Future of the Bakery & Cereals Market in China, to 2016                                                                                        Page 11

© Canadean. This product is licensed and is not to be photocopied                                                                    Published: April 2012
  TABLE OF CONTENTS


LIST OF FIGURES

Figure 1: Consumer Panel Report Methodology ................................................................................................................................................. 25
Figure 2: China Bakery & Cereals Consumption (Kg m) and Growth (Y-o-Y), 2006–16 ...................................................................................... 26
Figure 3: China Per-capita Bakery & Cereals Consumption (Kg/head & Y-o-Y growth), 2006-16 ........................................................................ 27
Figure 4: China Bakery & Cereals Market Dynamics, by Category, by Volume 2006–16 .................................................................................... 28
Figure 5: China Bakery & Cereals Consumption (Kg m) by Category, 2006–16 .................................................................................................. 29
Figure 6: China Bakery & Cereals Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016 ................................................... 31
Figure 7: China Bakery & Cereals Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ................................................................................... 32
Figure 8: China Bakery & Cereals Market Dynamics, by Category, by Market Value, 2006–16........................................................................... 33
Figure 9: China Bakery & Cereals Market Value (CNY m) by Category, 2006–16 ............................................................................................... 34
Figure 10: China Bakery & Cereals Market Value (CNY m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016 .................................. 37
Figure 11: China Bread & Rolls Market Growth Dynamics by Volume 2006–16 .................................................................................................. 39
Figure 12: China Bread & Rolls Market Growth Dynamics by Value, 2006–16 .................................................................................................... 40
Figure 13: China Bread & Rolls Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ....................................................................................... 41
Figure 14: China Bread & Rolls Consumption (Kg m) by Segments, 2006–16 .................................................................................................... 42
Figure 15: China Bread & Rolls Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ....................................................................................... 44
Figure 16: China Bread & Rolls Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ........................................................................ 45
Figure 17: China Bread & Rolls Market Value (CNY m) by Segments, 2006–16 ................................................................................................. 46
Figure 18: China Loaves Market by Volume (Kg m), 2006–16 ............................................................................................................................ 49
Figure 19: China Loaves Market by Value (CNY m), 2006–16 ............................................................................................................................ 50
Figure 20: China Baguettes Market by Volume (Kg m), 2006–16........................................................................................................................ 51
Figure 21: China Baguettes Market by Value (CNY m), 2006–16 ....................................................................................................................... 52
Figure 22: China Rolls Market by Volume (Kg m), 2006–16................................................................................................................................ 53
Figure 23: China Rolls Market by Value (CNY m), 2006–16 ............................................................................................................................... 54
Figure 24: China Burger Buns Market by Volume (kg m), 2006–16..................................................................................................................... 55
Figure 25: China Burger Buns Market by Value (CNY m), 2006–16 .................................................................................................................... 56
Figure 26: China Sandwich Slices Market by Volume (Kg m), 2006–16 .............................................................................................................. 57
Figure 27: China Sandwich Slices Market by Value (CNY m), 2006–16 .............................................................................................................. 58
Figure 28: China Ciabatta Market by Volume (Kg m), 2006–16 .......................................................................................................................... 59
Figure 29: China Ciabatta Market by Value (CNY m), 2006–16 .......................................................................................................................... 60
Figure 30: China Other Breads Market by Volume (Kg m), 2006–16................................................................................................................... 61
Figure 31: China Other Breads Market by Value (CNY m), 2006–16 .................................................................................................................. 62
Figure 32: China Frozen Bread & Rolls Market by Volume (Kg m), 2006–16 ...................................................................................................... 63
Figure 33: China Frozen Bread & Rolls Market by Value (CNY m), 2006–16 ...................................................................................................... 64
Figure 34: China Bread & Rolls Market Volume by Brands (Kg m), 2008–11 ...................................................................................................... 65
Figure 35: China Bread & Rolls Market Value by Distribution Channel (CNY m), 2008–11 ................................................................................. 66
Figure 36: China Breakfast Cereals Market Growth Dynamics by Volume, 2006–16 .......................................................................................... 68
Figure 37: China Breakfast Cereals Market Growth Dynamics by Value, 2006–16 ............................................................................................. 69
Figure 38: China Breakfast Cereals Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ................................................................................. 70
Figure 39: China Breakfast Cereals Consumption (Kg m) by Segments, 2006–16 .............................................................................................. 71
Figure 40: China Breakfast Cereals Market Value (CNY m) and Growth (Y-o-Y), 2006–16................................................................................. 72
Figure 41: China Breakfast Cereals Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 .................................................................. 73
Figure 42: China Breakfast Cereals Market Value (CNY m) by Segments, 2006–16........................................................................................... 74
Figure 43: China Hot Cereals Market by Volume (Kg m), 2006–16 ..................................................................................................................... 76
Figure 44: China Hot Cereals Market by Value (CNY m), 2006–16 ..................................................................................................................... 77
Figure 45: China Ready to Eat Cereals Market by Volume (Kg m), 2006–16 ...................................................................................................... 78
Figure 46: China Ready to Eat Cereals Market by Value (CNY m), 2006–16 ...................................................................................................... 79
Figure 47: China Ready to Eat Cereals Market Volume by Brands (Kg m), 2008–11 .......................................................................................... 80
Figure 48: China Ready to Eat Cereals Market Value by Distribution Channel (CNY m), 2008–11 ..................................................................... 81
Figure 49: China Cakes, Pastries & Sweet Pies Market Growth Dynamics by Volume, 2006–16 ........................................................................ 83
Figure 50: China Cakes, Pastries & Sweet Pies Market Growth Dynamics by Value, 2006–16 ........................................................................... 84
Figure 51: China Cakes, Pastries & Sweet Pies Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 .............................................................. 85
Figure 52: China Cakes, Pastries & Sweet Pies Consumption (Kg m) by Segments, 2006–16 ........................................................................... 86
Figure 53: China Cakes, Pastries & Sweet Pies Market Value (CNY m) and Growth (Y-o-Y), 2006–16 .............................................................. 88
Figure 54: China Cakes, Pastries & Sweet Pies Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ............................................... 89
Figure 55: China Cakes, Pastries & Sweet Pies Market Value (CNY m) by Segments, 2006–16 ........................................................................ 90
Figure 56: China Cakes Market by Volume (Kg m), 2006–16 ............................................................................................................................. 92
Figure 57: China Cakes Market by Value (CNY m), 2006–16 ............................................................................................................................. 93
Figure 58: China Pastries Market by Volume (Kg m), 2006–16 ........................................................................................................................... 94



The Future of the Bakery & Cereals Market in China, to 2016                                                                                                                             Page 12

© Canadean. This product is licensed and is not to be photocopied                                                                                                      Published: April 2012
 TABLE OF CONTENTS

Figure 59: China Pastries Market by Value (CNY m), 2006–16........................................................................................................................... 95
Figure 60: China Frozen Cakes & Pastries Market by Volume (Kg m), 2006–16................................................................................................. 96
Figure 61: China Frozen Cakes & Pastries Market by Value (CNY m), 2006–16 ................................................................................................ 97
Figure 62: China Sweet Pies Market by Volume (Kg m), 2006–16 ...................................................................................................................... 98
Figure 63: China Sweet Pies Market by Value (CNY m), 2006–16 ...................................................................................................................... 99
Figure 64: China Cakes, Pastries & Sweet Pies Market Volume by Brands (Kg m), 2008–11 ............................................................................100
Figure 65: China Cakes, Pastries & Sweet Pies Market Value by Distribution Channel (CNY m), 2008–11 .......................................................101
Figure 66: China Dough Products Market Growth Dynamics by Volume, 2006–16 ............................................................................................103
Figure 67: China Dough Products Market Growth Dynamics by Value, 2006–16 ...............................................................................................104
Figure 68: China Dough Products Market Volume (Kg m) and Growth (Y-o-Y), 2006–16...................................................................................105
Figure 69: China Dough Products Consumption (Kg m) by Segments, 2006–16 ...............................................................................................106
Figure 70: China Dough Products Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ..................................................................................108
Figure 71: China Dough Products Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ....................................................................109
Figure 72: China Dough Products Market Value (CNY m) by Segments, 2006–16 ............................................................................................110
Figure 73: China Pie & Pastry Shells Market by Volume (Kg m), 2006–16.........................................................................................................112
Figure 74: China Pie & Pastry Shells Market by Value (CNY m), 2006–16 ........................................................................................................113
Figure 75: China Prepared Pastry (Others) Market by Volume (Kg m), 2006–16 ...............................................................................................114
Figure 76: China Prepared Pastry (Others) Market by Value (CNY m), 2006–16 ...............................................................................................115
Figure 77: China Pizza Bases Market by Volume (Kg m), 2006–16 ...................................................................................................................116
Figure 78: China Pizza Bases Market by Value (CNY m), 2006–16 ...................................................................................................................117
Figure 79: China Frozen Dough Products Market by Volume (Kg m), 2006–16 .................................................................................................118
Figure 80: China Frozen Dough Products Market by Value (CNY m), 2006–16 .................................................................................................119
Figure 81: China Dough Products Market Volume by Brands (Kg m), 2008–11 .................................................................................................120
Figure 82: China Dough Products Market Value by Distribution Channel (CNY m), 2008–11.............................................................................121
Figure 83: China Cereal Bars Market Growth Dynamics by Volume, 2006–16 ...................................................................................................123
Figure 84: China Cereal Bars Market Growth Dynamics by Value, 2006–16 ......................................................................................................124
Figure 85: China Cereal Bars Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 .........................................................................................125
Figure 86: China Cereal Bars Consumption (Kg m) by Segments, 2006–16 ......................................................................................................126
Figure 87: China Cereal Bars Market Value (CNY m) and Growth (Y-o-Y), 2006–16 .........................................................................................127
Figure 88: China Cereal Bars Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ..........................................................................128
Figure 89: China Cereal Bars Market Value (CNY m) by Segments, 2006–16 ...................................................................................................129
Figure 90: China Granola/Muesli/Yogurt Bars Market by Volume (Kg m), 2006–11 ...........................................................................................131
Figure 91: China Granola/Muesli/Yogurt Bars Market by Value (CNY m), 2006–16 ...........................................................................................132
Figure 92: China Other Cereal Bars Market by Volume (Kg m), 2006–16 ..........................................................................................................133
Figure 93: China Other Cereal Bars Market by Value (CNY m), 2006–16 ..........................................................................................................134
Figure 94: China Cereal Bars Market Volume by Brands (Kg m), 2008–11 ........................................................................................................135
Figure 95: China Cereal Bars Market Value by Distribution Channel (CNY m), 2008–11 ...................................................................................136
Figure 96: China Energy Bars Market Growth Dynamics by Volume, 2006–16 ..................................................................................................138
Figure 97: China Energy Bars Market Growth Dynamics by Value, 2006–16 .....................................................................................................139
Figure 98: China Energy Bars Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ........................................................................................140
Figure 99: China Energy Bars Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ........................................................................................141
Figure 100: China Energy Bars Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16........................................................................142
Figure 101: China Energy Bars Market Volume by Brands (Kg m), 2008–11 .....................................................................................................143
Figure 102: China Energy Bars Market Value by Distribution Channel (CNY m), 2008–11 ................................................................................144
Figure 103: China Cookies (Sweet Biscuits) Market Growth Dynamics by Volume, 2006–16.............................................................................146
Figure 104: China Cookies (Sweet Biscuits) Market Growth Dynamics by Value, 2006–16 ...............................................................................147
Figure 105: China Cookies (Sweet Biscuits) Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ...................................................................148
Figure 106: China Cookies (Sweet Biscuits) Consumption (Kg m) by Segments, 2006–16 ................................................................................149
Figure 107: China Cookies (Sweet Biscuits) Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ...................................................................151
Figure 108: China Cookies (Sweet Biscuits) Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ....................................................152
Figure 109: China Cookies (Sweet Biscuits) Market Value (CNY m) by Segments, 2006–16 .............................................................................153
Figure 110: China American Cookies Market by Volume (Kg m), 2006–16 ........................................................................................................156
Figure 111: China American Cookies Market by Value (CNY m), 2006–16 ........................................................................................................157
Figure 112: China Artisanal Cookies Market by Volume (Kg m), 2006–11 .........................................................................................................158
Figure 113: China Artisanal Cookies Market by Value (CNY m), 2006–16 .........................................................................................................159
Figure 114: China Assortments Market by Volume (Kg m), 2006–16 .................................................................................................................160
Figure 115: China Assortments Market by Value (CNY m), 2006–16 .................................................................................................................161
Figure 116: China Butter- Based Cookies Market by Volume (Kg m), 2006–16 .................................................................................................162
Figure 117: China Butter- Based Cookies Market by Value(CNY m), 2006–16 ..................................................................................................163
Figure 118: China Chocolate Cookies Market by Volume (Kg m), 2006–16 .......................................................................................................164
Figure 119: China Chocolate Cookies Market by Value (CNY m), 2006–16 .......................................................................................................165



The Future of the Bakery & Cereals Market in China, to 2016                                                                                                                      Page 13

© Canadean. This product is licensed and is not to be photocopied                                                                                               Published: April 2012
 TABLE OF CONTENTS

Figure 120: China Cream Filled Market by Volume (Kg m), 2006–16.................................................................................................................166
Figure 121: China Cream Filled Market by Value (CNY m), 2006–16 ................................................................................................................167
Figure 122: China Egg- Based Cookies Market by Volume (Kg m), 2006–16.....................................................................................................168
Figure 123: China Egg- Based Cookies Market by Value (CNY m), 2006–16 ....................................................................................................169
Figure 124: China Other Cookies Market by Volume (Kg m), 2006–16 ..............................................................................................................170
Figure 125: China Other Cookies Market by Value (CNY m), 2006–16 ..............................................................................................................171
Figure 126: China Plain Cookies Market by Volume (Kg m), 2006–16 ...............................................................................................................172
Figure 127: China Plain Cookies Market by Value (CNY m), 2006–16 ...............................................................................................................173
Figure 128: China Wafer Biscuits Market by Volume (Kg m), 2006–16 ..............................................................................................................174
Figure 129: China Wafer Biscuits Market by Value (CNY m), 2006–16 ..............................................................................................................175
Figure 130: China Cookies (Sweet Biscuits) Market Volume by Brands (Kg m), 2008–11..................................................................................176
Figure 131: China Cookies (Sweet Biscuits) Market Value by Distribution Channel (CNY m), 2008–11 .............................................................177
Figure 132: China Savory Biscuits Market Growth Dynamics by Volume, 2006–16 ...........................................................................................179
Figure 133: China Savory Biscuits Market Growth Dynamics by Value, 2006–16 ..............................................................................................180
Figure 134: China Savory Biscuits Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ..................................................................................181
Figure 135: China Savory Biscuits Consumption (Kg m) by Segments, 2006–16...............................................................................................182
Figure 136: China Savory Biscuits Market Value (CNY m) and Growth (Y-o-Y), 2006–16..................................................................................184
Figure 137: China Savory Biscuits Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ...................................................................185
Figure 138: China Savory Biscuits Market Value (CNY m) by Segments, 2006–16............................................................................................186
Figure 139: China Bread Substitutes Market by Volume (Kg m), 2006–16 .........................................................................................................188
Figure 140: China Bread Substitutes Market by Value (CNY m), 2006–16.........................................................................................................189
Figure 141: China Cheese Flavoured Cookies Market by Volume (Kg m), 2006–16 ..........................................................................................190
Figure 142: China Cheese Flavoured Cookies Market by Value (CNY m), 2006–16 ..........................................................................................191
Figure 143: China Other Crackers Market by Volume (Kg m), 2006–16 .............................................................................................................192
Figure 144: China Other Crackers Market by Value (CNY m), 2006–16.............................................................................................................193
Figure 145: China Plain Crackers Market by Volume (Kg m), 2006–16 ..............................................................................................................194
Figure 146: China Plain Crackers Market by Value (CNY m), 2006–16 .............................................................................................................195
Figure 147: China Savory Biscuits Market Volume by Brands (Kg m), 2008–11 ...............................................................................................196
Figure 148: China Savory Biscuits Market Value by Distribution Channel (CNY m), 2008–11 ...........................................................................197
Figure 149: China Morning Goods Market Growth Dynamics by Volume, 2006–16 ...........................................................................................199
Figure 150: China Morning Goods Market Growth Dynamics by Value, 2006–16 ..............................................................................................201
Figure 151: China Morning Goods Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ..................................................................................202
Figure 152: China Morning Goods Consumption (Kg m) by Segments, 2006–16...............................................................................................203
Figure 153: China Morning Goods Market Value (CNY m) and Growth (Y-o-Y), 2006–16..................................................................................206
Figure 154: China Morning Goods Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ...................................................................207
Figure 155: China Morning Goods Market Value (CNY m) by Segments, 2006–16............................................................................................208
Figure 156: China Buns & Teacakes Market by Volume (Kg m), 2006–16 .........................................................................................................211
Figure 157: China Buns & Teacakes Market by Value (CNY m), 2006–16 .........................................................................................................212
Figure 158: China Breakfast Cakes Market by Volume (Kg m), 2006–16 ...........................................................................................................213
Figure 159: China Breakfast Cakes Market by Value (CNY m), 2006–16...........................................................................................................214
Figure 160: China Croissants Market by Volume (Kg m), 2006–16 ....................................................................................................................215
Figure 161: China Croissants Market by Value (CNY m), 2006–16 ....................................................................................................................216
Figure 162: China Crumpets Market by Volume (Kg m), 2006–16 .....................................................................................................................217
Figure 163: China Crumpets Market by Value (CNY m), 2006–16 .....................................................................................................................218
Figure 164: China Donuts Market by Volume (Kg m), 2006–16 .........................................................................................................................219
Figure 165: China Donuts Market by Value (CNY m), 2006–16 .........................................................................................................................220
Figure 166: China Madeleines Market by Volume (Kg m), 2006–16...................................................................................................................221
Figure 167: China Madeleines Market by Value (CNY m), 2006–16 ..................................................................................................................222
Figure 168: China Muffins Market by Volume (Kg m), 2006–16 .........................................................................................................................223
Figure 169: China Muffins Market by Value (CNY m), 2006–16 .........................................................................................................................224
Figure 170: China Pain au Chocolat Market by Volume (Kg m), 2006–16 ..........................................................................................................225
Figure 171: China Pain au Chocolat Market by Value (CNY m), 2006–16..........................................................................................................226
Figure 172: China Pain au Raisin Market by Volume (Kg m), 2006–16 ..............................................................................................................227
Figure 173: China Pain au Raisin Market by Value (CNY m), 2006–16 ..............................................................................................................228
Figure 174: China Pancakes Market by Volume (Kg m), 2006–16 .....................................................................................................................229
Figure 175: China Pancakes Market by Value (CNY m), 2006–16 .....................................................................................................................230
Figure 176: China Scones Market by Volume (Kg m), 2006–16 .........................................................................................................................231
Figure 177: China Scones Market by Value (CNY m), 2006–16.........................................................................................................................232
Figure 178: China Toaster Pastries Market by Volume (Kg m), 2006–16 ...........................................................................................................233
Figure 179: China Toaster Pastries Market by Value (CNY m), 2006–16 ...........................................................................................................234
Figure 180: China Waffels Market by Volume (Kg m), 2006–16 .........................................................................................................................235



The Future of the Bakery & Cereals Market in China, to 2016                                                                                                                     Page 14

© Canadean. This product is licensed and is not to be photocopied                                                                                               Published: April 2012
 TABLE OF CONTENTS

Figure 181: China Waffels Market by Value (CNY m), 2006–16.........................................................................................................................236
Figure 182: China Other Morning Goods Market by Volume (Kg m), 2006–16 ...................................................................................................237
Figure 183: China Other Morning Goods Market by Value (CNY m), 2006–16...................................................................................................238
Figure 184: China Frozen Morning Goods Market by Volume (Kg m), 2006–16.................................................................................................239
Figure 185: China Frozen Morning Goods Market by Value (CNY m), 2006–16 ................................................................................................240
Figure 186: China Morning Goods Market Volume by Brands (Kg m), 2008–11 ................................................................................................241
Figure 187: China Morning Goods Market Value by Distribution Channel (CNY m), 2008–11 ............................................................................242
Figure 188: China Baking Mixes Market Growth Dynamics by Volume, 2006–16 ..............................................................................................244
Figure 189: China Baking Mixes Market Growth Dynamics by Value, 2006–16 .................................................................................................245
Figure 190: China Baking Mixes Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 .....................................................................................246
Figure 191: China Baking Mixes Consumption (Kg m) by Segments, 2006–16 ..................................................................................................247
Figure 192: China Baking Mixes Market Value (CNY m) and Growth (Y-o-Y), 2006–16 .....................................................................................249
Figure 193: China Baking Mixes Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ......................................................................250
Figure 194: China Baking Mixes Market Value (CNY m) by Segments, 2006–11...............................................................................................251
Figure 195: China Bread Mixes Market by Volume (Kg m), 2006–16 .................................................................................................................254
Figure 196: China Bread Mixes Market by Value (CNY m), 2006–16 .................................................................................................................255
Figure 197: China Brownie Mixes Market by Volume (Kg m), 2006–16 ..............................................................................................................256
Figure 198: China Brownie Mixes Market by Value (CNY m), 2006–16 .............................................................................................................257
Figure 199: China Dessert Mixes Market by Volume (Kg m), 2006–16 ..............................................................................................................258
Figure 200: China Dessert Mixes Market by Value (CNY m), 2006–16 ..............................................................................................................259
Figure 201: China Cake Mixes Market by Volume (Kg m), 2006–16 ..................................................................................................................260
Figure 202: China Cake Mixes Market by Value (CNY m), 2006–16 ..................................................................................................................261
Figure 203: China Muffin Mixes Market by Volume (Kg m), 2006–16 .................................................................................................................262
Figure 204: China Muffin Mixes Market by Value (CNY m), 2006–16.................................................................................................................263
Figure 205: China Pancake Mixes Market by Volume (Kg m), 2006–16 .............................................................................................................264
Figure 206: China Pancake Mixes Market by Value (CNY m), 2006–16.............................................................................................................265
Figure 207: China Rolls/Biscuit Mixes Market by Volume (Kg m), 2006–16 .......................................................................................................266
Figure 208: China Rolls/Biscuit Mixes Market by Value (CNY m), 2006–16 .......................................................................................................267
Figure 209: China Other Baking Mixes Market by Volume (Kg m), 2006–16 ......................................................................................................268
Figure 210: China Other Baking Mixes Market by Value (CNY m), 2006–16 ......................................................................................................269
Figure 211: China Baking Mixes Market Volume by Brands (Kg m), 2008–11....................................................................................................270
Figure 212: China Baking Mixes Market Value by Distribution Channel (CNY m), 2008–11 ...............................................................................271
Figure 213: China Baking Ingredients Market Growth Dynamics by Volume, 2006–16 ......................................................................................273
Figure 214: China Baking Ingredients Market Growth Dynamics by Value, 2006–16 .........................................................................................274
Figure 215: China Baking Ingredients Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 .............................................................................275
Figure 216: China Baking Ingredients Consumption (Kg m) by Segments, 2006–16..........................................................................................276
Figure 217: China Baking Ingredients Market Value (CNY m) and Growth (Y-o-Y), 2006–16.............................................................................278
Figure 218: China Baking Ingredients Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ..............................................................279
Figure 219: China Baking Ingredients Market Value (CNY m) by Segments, 2006–11 ......................................................................................280
Figure 220: China Baking Chocolate Chips & Morsels Market by Volume (Kg m), 2006–16 ..............................................................................283
Figure 221: China Baking Chocolate Chips & Morsels Market by Value (CNY m), 2006–16 ..............................................................................284
Figure 222: China Baking Powder/Soda Market by Volume (Kg m), 2006–16 ....................................................................................................285
Figure 223: China Baking Powder/Soda Market by Value (CNY m), 2006–16....................................................................................................286
Figure 224: China Cakes, Decoration and Icing Market by Volume (Kg m), 2006–16 ........................................................................................287
Figure 225: China Cakes, Decoration and Icing Market by Value (CNY m), 2006–16 ........................................................................................288
Figure 226: China Cocoa Baking Market by Volume (Kg m), 2006–16 ...............................................................................................................289
Figure 227: China Cocoa Baking Market by Value (CNY m), 2006–16 ..............................................................................................................290
Figure 228: China Dessicated Coconut Market by Volume (Kg m), 2006–16 .....................................................................................................291
Figure 229: China Dessicated Coconut Market by Value (CNY m), 2006–16 .....................................................................................................292
Figure 230: China Corn & Potato Starch Market by Volume (Kg m), 2006–16 ...................................................................................................293
Figure 231: China Corn & Potato Starch Market by Value (CNY m), 2006–16 ...................................................................................................294
Figure 232: China Dry Yeast Market by Volume (Kg m), 2006–16 .....................................................................................................................295
Figure 233: China Dry Yeast Market by Value (CNY m), 2006–16 .....................................................................................................................296
Figure 234: China Fruit Pectins and Glazed Fruit Market by Volume (Kg m), 2006–16 ......................................................................................297
Figure 235: China Fruit Pectins and Glazed Fruit Market by Value (CNY m), 2006–16 ......................................................................................298
Figure 236: China Non-Chocolate Baking Chips Market by Volume (Kg m), 2006–16 .......................................................................................299
Figure 237: China Non-Chocolate Baking Chips Market by Value (CNY m), 2006–16 .......................................................................................300
Figure 238: China Other Baking Ingredients Market by Volume (Kg m), 2006–16..............................................................................................301
Figure 239: China Other Baking Ingredients Market by Value (CNY m), 2006–16 .............................................................................................302
Figure 240: China Baking Ingredients Market Volume by Brands (Kg m), 2008–11 ...........................................................................................303
Figure 241: China Baking Ingredients Market Value by Distribution Channel (CNY m), 2008–11.......................................................................304



The Future of the Bakery & Cereals Market in China, to 2016                                                                                                                    Page 15

© Canadean. This product is licensed and is not to be photocopied                                                                                              Published: April 2012
  TABLE OF CONTENTS



LIST OF TABLES

Table 1: Volume Units for the Bakery & Cereals Market ..................................................................................................................................... 23
Table 2: China Bakery & Cereals Consumption (Kg m) and Growth (Y-o-Y), 2006–16........................................................................................ 26
Table 3: China Per-capita Bakery & Cereals Consumption (Kg/head & Y-o-Y growth), 2006-16 ......................................................................... 27
Table 4: China Bakery & Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Category, by volume (Kg m) ............................................................................................................................................................................... 28
Table 5: China Bakery & Cereals Consumption (Kg m) by Category, 2006–11 ................................................................................................... 29
Table 6: China Bakery & Cereals Consumption (Kg m) by Category, 2011–16 ................................................................................................... 30
Table 7: China Bakery & Cereals Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016 .................................................... 31
Table 8: China Bakery & Cereals Market Value (CNY m) and Growth (Y-o-Y), 2006–16 .................................................................................... 32
Table 9: China Bakery & Cereals Market Value (USD m) and Growth (Y-o-Y), 2006–16 .................................................................................... 32
Table 10: China Bakery & Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Category, by value (CNY m) ............................................................................................................................................................................... 33
Table 11: China Bakery & Cereals Market Value (CNY m) by Category, 2006–11 .............................................................................................. 34
Table 12: China Bakery & Cereals Market Value (CNY m) by Category, 2011–16 .............................................................................................. 35
Table 13: China Bakery & Cereals Market Value (USD m) by Category, 2006–11 .............................................................................................. 35
Table 14: China Bakery & Cereals Market Value (USD m) by Category, 2011–16 .............................................................................................. 36
Table 15: China Bakery & Cereals Market Value (CNY m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016.................................... 37
Table 16: China Bakery & Cereals Market Value (USD m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016.................................... 38
Table 17: China Bread & Rolls Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume
(Kg m), by Segments .......................................................................................................................................................................................... 39
Table 18: China Bread & Rolls Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value
(CNY m), by Segments ....................................................................................................................................................................................... 40
Table 19: China Bread & Rolls Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ........................................................................................ 41
Table 20: China Bread & Rolls Consumption (Kg m) by Segments, 2006–11 ..................................................................................................... 42
Table 21: China Bread & Rolls Consumption (Kg m) by Segments, 2011–16 ..................................................................................................... 43
Table 22: China Bread & Rolls Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ........................................................................................ 44
Table 23: China Bread & Rolls Market Value (USD m) and Growth (Y-o-Y), 2006–16 ........................................................................................ 44
Table 24: China Bread & Rolls Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16.......................................................................... 45
Table 25: China Bread & Rolls Market Value (CNY m) by Segments, 2006–11 .................................................................................................. 46
Table 26: China Bread & Rolls Market Value (CNY m) by Segments, 2011–16 .................................................................................................. 47
Table 27: China Bread & Rolls Market Value (USD m) by Segments, 2006–11 .................................................................................................. 47
Table 28: China Bread & Rolls Market Value (USD m) by Segments, 2011–16 .................................................................................................. 48
Table 29: China Loaves Market by Volume (Kg m), 2006–16 ............................................................................................................................. 49
Table 30: China Loaves Market by Value (CNY m), 2006–16 ............................................................................................................................. 50
Table 31: China Loaves Market by Value (USD m), 2006–16 ............................................................................................................................. 50
Table 32: China Baguettes Market by Volume (Kg m), 2006–16 ......................................................................................................................... 51
Table 33: China Baguettes Market by Value (CNY m), 2006–16......................................................................................................................... 52
Table 34: China Baguettes Market by Value (USD m), 2006–16......................................................................................................................... 52
Table 35: China Rolls Market by Volume (kg m), 2006–16 ................................................................................................................................. 53
Table 36: China Rolls Market by Value (CNY m), 2006–16................................................................................................................................. 54
Table 37: China Rolls Market by Value (USD m), 2006–16................................................................................................................................. 54
Table 38: China Burger Buns Market by Volume (kg m), 2006–16 ...................................................................................................................... 55
Table 39: China Burger Buns Market by Value (CNY m), 2006–16 ..................................................................................................................... 56
Table 40: China Burger Buns Market by Value (USD m), 2006–16 ..................................................................................................................... 56
Table 41: China Sandwich Slices Market by Volume (Kg m), 2006–16 ............................................................................................................... 57
Table 42: China Sandwich Slices Market by Value (CNY m), 2006–16 ............................................................................................................... 58
Table 43: China Sandwich Slices Market by Value (USD m), 2006–16 ............................................................................................................... 58
Table 44: China Ciabatta Market by Volume (Kg m), 2006–16............................................................................................................................ 59
Table 45: China Ciabatta Market by Value (CNY m), 2006–16 ........................................................................................................................... 60
Table 46: China Ciabatta Market by Value (USD m), 2006–16 ........................................................................................................................... 60
Table 47: China Other Breads Market by Volume (Kg m), 2006–16 .................................................................................................................... 61
Table 48: China Other Breads Market by Value (CNY m), 2006–16.................................................................................................................... 62
Table 49: China Other Breads Market by Value (USD m), 2006–16.................................................................................................................... 62
Table 50: China Frozen Bread & Rolls Market by Volume (Kg m), 2006–16 ....................................................................................................... 63
Table 51: China Frozen Bread & Rolls Market by Value (CNY m), 2006–16 ....................................................................................................... 64
Table 52: China Frozen Bread & Rolls Market by Value (USD m), 2006–16 ....................................................................................................... 64
Table 53: China Bread & Rolls Market Volume by Brands (Kg m), 2008–11 ....................................................................................................... 65


The Future of the Bakery & Cereals Market in China, to 2016                                                                                                                                              Page 16

© Canadean. This product is licensed and is not to be photocopied                                                                                                                     Published: April 2012
  TABLE OF CONTENTS

Table 54: China Bread & Rolls Market Value by Distribution Channel (CNY m), 2008–11 .................................................................................. 66
Table 55: China Bread & Rolls Market Value by Distribution Channel (USD m), 2008–11 .................................................................................. 67
Table 56: China Breakfast Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Volume (Kg m), by Segments ............................................................................................................................................................................. 68
Table 57: China Breakfast Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Value (CNY m), by Segments ............................................................................................................................................................................. 69
Table 58: China Breakfast Cereals Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 .................................................................................. 70
Table 59: China Breakfast Cereals Consumption (Kg m) by Segments, 2006–11 ............................................................................................... 71
Table 60: China Breakfast Cereals Consumption (Kg m) by Segments, 2011–16 ............................................................................................... 71
Table 61: China Breakfast Cereals Market Value (CNY m) and Growth (Y-o-Y), 2006–16 .................................................................................. 72
Table 62: China Breakfast Cereals Market Value (USD m) and Growth (Y-o-Y), 2006–16 .................................................................................. 72
Table 63: China Breakfast Cereals Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ................................................................... 73
Table 64: China Breakfast Cereals Market Value (CNY m) by Segments, 2006–11 ............................................................................................ 74
Table 65: China Breakfast Cereals Market Value (CNY m) by Segments, 2011–16 ............................................................................................ 74
Table 66: China Breakfast Cereals Market Value (USD m) by Segments, 2006–11 ............................................................................................ 75
Table 67: China Breakfast Cereals Market Value (USD m) by Segments, 2011–16 ............................................................................................ 75
Table 68: China Hot Cereals Market by Volume (Kg m), 2006–16 ...................................................................................................................... 76
Table 69: China Hot Cereals Market by Value (CNY m), 2006–16 ...................................................................................................................... 77
Table 70: China Hot Cereals Market by Value (USD m), 2006–16 ...................................................................................................................... 77
Table 71: China Ready to Eat Cereals Market by Volume (Kg m), 2006–16 ....................................................................................................... 78
Table 72: China Ready to Eat Cereals Market by Value (CNY m), 2006–16 ....................................................................................................... 79
Table 73: China Ready to Eat Cereals Market by Value (USD m), 2006–16 ....................................................................................................... 79
Table 74: China Ready to Eat Cereals Market Volume by Brands (Kg m), 2008–11 ........................................................................................... 80
Table 75: China Ready to Eat Cereals Market Value by Distribution Channel (CNY m), 2008–11 ...................................................................... 81
Table 76: China Ready to Eat Cereals Market Value by Distribution Channel (USD m), 2008–11 ...................................................................... 82
Table 77: China Cakes, Pastries & Sweet Pies Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size
(2016), by Volume (Kg m), by Segments ............................................................................................................................................................ 83
Table 78: China Cakes, Pastries & Sweet Pies Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size
(2016), by Value (CNY m), by Segments ............................................................................................................................................................ 84
Table 79: China Cakes, Pastries & Sweet Pies Market Volume (Kg m) and Growth (Y-o-Y), 2006–16................................................................ 85
Table 80: China Cakes, Pastries & Sweet Pies Consumption (Kg m) by Segments, 2006–11 ............................................................................ 86
Table 81: China Cakes, Pastries & Sweet Pies Consumption (Kg m) by Segments, 2011–16 ............................................................................ 87
Table 82: China Cakes, Pastries & Sweet Pies Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ............................................................... 88
Table 83: China Cakes, Pastries & Sweet Pies Market Value (USD m) and Growth (Y-o-Y), 2006–16 ............................................................... 88
Table 84: China Cakes, Pastries & Sweet Pies Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ................................................ 89
Table 85: China Cakes, Pastries & Sweet Pies Market Value (CNY m) by Segments, 2006–11 ......................................................................... 90
Table 86: China Cakes, Pastries & Sweet Pies Market Value (CNY m) by Segments, 2011–16 ......................................................................... 91
Table 87: China Cakes, Pastries & Sweet Pies Market Value (USD m) by Segments, 2006–11 ......................................................................... 91
Table 88: China Cakes, Pastries & Sweet Pies Market Value (USD m) by Segments, 2011–16 ......................................................................... 91
Table 89: China Cakes Market by Volume (Kg m), 2006–16............................................................................................................................... 92
Table 90: China Cakes Market by Value (CNY m), 2006–16 .............................................................................................................................. 93
Table 91: China Cakes Market by Value (USD m), 2006–16 .............................................................................................................................. 93
Table 92: China Pastries Market by Volume (Kg m), 2006–16 ............................................................................................................................ 94
Table 93: China Pastries Market by Value (CNY m), 2006–16 ............................................................................................................................ 95
Table 94: China Pastries Market by Value (USD m), 2006–16 ............................................................................................................................ 95
Table 95: China Frozen Cakes & Pastries Market by Volume (Kg m), 2006–16 .................................................................................................. 96
Table 96: China Frozen Cakes & Pastries Market by Value (CNY m), 2006–16.................................................................................................. 97
Table 97: China Frozen Cakes & Pastries Market by Value (USD m), 2006–16.................................................................................................. 97
Table 98: China Sweet Pies Market by Volume (Kg m), 2006–16 ....................................................................................................................... 98
Table 99: China Sweet Pies Market by Value (CNY m), 2006–16 ....................................................................................................................... 99
Table 100: China Sweet Pies Market by Value (USD m), 2006–16 ..................................................................................................................... 99
Table 101: China Cakes, Pastries & Sweet Pies Market Volume by Brands (Kg m), 2008–11 ...........................................................................100
Table 102: China Cakes, Pastries & Sweet Pies Market Value by Distribution Channel (CNY m), 2008–11 ......................................................101
Table 103: China Cakes, Pastries & Sweet Pies Market Value by Distribution Channel (USD m), 2008–11 ......................................................102
Table 104: China Dough Products Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Volume (Kg m), by Segments ............................................................................................................................................................................103
Table 105: China Dough Products Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value
(CNY m), by Segments ......................................................................................................................................................................................104
Table 106: China Dough Products Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ..................................................................................105
Table 107: China Dough Products Consumption (Kg m) by Segments, 2006–11...............................................................................................106
Table 108: China Dough Products Consumption (Kg m) by Segments, 2011–16...............................................................................................107



The Future of the Bakery & Cereals Market in China, to 2016                                                                                                                                           Page 17

© Canadean. This product is licensed and is not to be photocopied                                                                                                                   Published: April 2012
  TABLE OF CONTENTS

Table 109: China Dough Products Market Value (CNY m) and Growth (Y-o-Y), 2006–16..................................................................................108
Table 110: China Dough Products Market Value (USD m) and Growth (Y-o-Y), 2006–16..................................................................................108
Table 111: China Dough Products Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ...................................................................109
Table 112: China Dough Products Market Value (CNY m) by Segments, 2006–11............................................................................................110
Table 113: China Dough Products Market Value (CNY m) by Segments, 2011–16............................................................................................111
Table 114: China Dough Products Market Value (USD m) by Segments, 2006–11............................................................................................111
Table 115: China Dough Products Market Value (USD m) by Segments, 2011–16............................................................................................111
Table 116: China Pie & Pastry Shells Market by Volume (Kg m), 2006–16 ........................................................................................................112
Table 117: China Pie & Pastry Shells Market by Value (CNY m), 2006–16 ........................................................................................................113
Table 118: China Pie & Pastry Shells Market by Value (USD m), 2006–16 ........................................................................................................113
Table 119: China Prepared Pastry (Others) Market by Volume (Kg m), 2006–16 ..............................................................................................114
Table 120: China Prepared Pastry (Others) Market by Value (CNY m), 2006–16 ..............................................................................................115
Table 121: China Prepared Pastry (Others) Market by Value (USD m), 2006–16 ..............................................................................................115
Table 122: China Pizza Bases Market by Volume (Kg m), 2006–16 ..................................................................................................................116
Table 123: China Pizza Bases Market by Value (CNY m), 2006–16 ..................................................................................................................117
Table 124: China Pizza Bases Market by Value (USD m), 2006–16 ..................................................................................................................117
Table 125: China Frozen Dough Products Market by Volume (Kg m), 2006–16.................................................................................................118
Table 126: China Frozen Dough Products Market by Value (CNY m), 2006–16 ................................................................................................119
Table 127: China Frozen Dough Products Market by Value (USD m), 2006–16 ................................................................................................119
Table 128: China Dough Products Market Volume by Brands (Kg m), 2008–11 ................................................................................................120
Table 129: China Dough Products Market Value by Distribution Channel (CNY m), 2008–11 ............................................................................121
Table 130: China Dough Products Market Value by Distribution Channel (USD m), 2008–11 ............................................................................122
Table 131: China Cereal Bars Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume
(Kg m), by Segments .........................................................................................................................................................................................123
Table 132: China Cereal Bars Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value
(CNY m), by Segments ......................................................................................................................................................................................124
Table 133: China Cereal Bars Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ........................................................................................125
Table 134: China Cereal Bars Consumption (Kg m) by Segments, 2006–11 .....................................................................................................126
Table 135: China Cereal Bars Consumption (Kg m) by Segments, 2011–16 .....................................................................................................126
Table 136: China Cereal Bars Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ........................................................................................127
Table 137: China Cereal Bars Market Value (USD m) and Growth (Y-o-Y), 2006–16 ........................................................................................127
Table 138: China Cereal Bars Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16..........................................................................128
Table 139: China Cereal Bars Market Value (CNY m) by Segments, 2006–11 ..................................................................................................129
Table 140: China Cereal Bars Market Value (CNY m) by Segments, 2011–16 ..................................................................................................130
Table 141: China Cereal Bars Market Value (USD m) by Segments, 2006–11 ..................................................................................................130
Table 142: China Cereal Bars Market Value (USD m) by Segments, 2011–16 ..................................................................................................130
Table 143: China Granola/Muesli/Yogurt Bars Market by Volume (Kg m), 2006–16...........................................................................................131
Table 144: China Granola/Muesli/Yogurt Bars Market by Value (CNY m), 2006–16 ..........................................................................................132
Table 145: China Granola/Muesli/Yogurt Bars Market by Value (USD m), 2006–16 ..........................................................................................132
Table 146: China Other Cereal Bars Market by Volume (Kg m), 2006–16 .........................................................................................................133
Table 147: China Other Cereal Bars Market by Value (CNY m), 2006–16 .........................................................................................................134
Table 148: China Other Cereal Bars Market by Value (USD m), 2006–16 .........................................................................................................134
Table 149: China Cereal Bars Market Volume by Brands (Kg m), 2008–11 .......................................................................................................135
Table 150: China Cereal Bars Market Value by Distribution Channel (CNY m), 2008–11 ..................................................................................136
Table 151: China Cereal Bars Market Value by Distribution Channel (USD m), 2008–11 ..................................................................................137
Table 152: China Energy Bars Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume
(Kg m), by Segments .........................................................................................................................................................................................138
Table 153: China Energy Bars Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value
(CNY m), by Segments ......................................................................................................................................................................................139
Table 154: China Energy Bars Market Volume (Kg m) and Growth (Y-o-Y), 2006–16........................................................................................140
Table 155: China Energy Bars Market Value (CNY m) and Growth (Y-o-Y), 2006–16 .......................................................................................141
Table 156: China Energy Bars Market Value (USD m) and Growth (Y-o-Y), 2006–16 .......................................................................................141
Table 157: China Energy Bars Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 .........................................................................142
Table 158: China Energy Bars Market Volume by Brands (Kg m), 2008–11 ......................................................................................................143
Table 159: China Energy Bars Market Value by Distribution Channel (CNY m), 2008–11..................................................................................144
Table 160: China Energy Bars Market Value by Distribution Channel (USD m), 2008–11..................................................................................145
Table 161: China Cookies (Sweet Biscuits) Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016),
by Volume (Kg m), by Segments .......................................................................................................................................................................146
Table 162: China Cookies (Sweet Biscuits) Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016),
by Value (CNY m), by Segments .......................................................................................................................................................................147
Table 163: China Cookies (Sweet Biscuits) Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ....................................................................148



The Future of the Bakery & Cereals Market in China, to 2016                                                                                                                                             Page 18

© Canadean. This product is licensed and is not to be photocopied                                                                                                                    Published: April 2012
  TABLE OF CONTENTS

Table 164: China Cookies (Sweet Biscuits) Consumption (Kg m) by Segments, 2006–11 .................................................................................149
Table 165: China Cookies (Sweet Biscuits) Consumption (Kg m) by Segments, 2011–16 .................................................................................150
Table 166: China Cookies (Sweet Biscuits) Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ....................................................................151
Table 167: China Cookies (Sweet Biscuits) Market Value (USD m) and Growth (Y-o-Y), 2006–16 ....................................................................151
Table 168: China Cookies (Sweet Biscuits) Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 .....................................................152
Table 169: China Cookies (Sweet Biscuits) Market Value (CNY m) by Segments, 2006–11 ..............................................................................153
Table 170: China Cookies (Sweet Biscuits) Market Value (CNY m) by Segments, 2011–16 ..............................................................................154
Table 171: China Cookies (Sweet Biscuits) Market Value (USD m) by Segments, 2006–11 ..............................................................................154
Table 172: China Cookies (Sweet Biscuits) Market Value (USD m) by Segments, 2011–16 ..............................................................................155
Table 173: China American Cookies Market by Volume (Kg m), 2006–16 .........................................................................................................156
Table 174: China American Cookies Market by Value (CNY m), 2006–16 .........................................................................................................157
Table 175: China American Cookies Market by Value (USD m), 2006–16 .........................................................................................................157
Table 176: China Artisanal Cookies Market by Volume (Kg m), 2006–16 ..........................................................................................................158
Table 177: China Artisanal Cookies Market by Value (CNY m), 2006–16 ..........................................................................................................159
Table 178: China Artisanal Cookies Market by Value (USD m), 2006–16 ..........................................................................................................159
Table 179: China Assortments Market by Volume (Kg m), 2006–16 ..................................................................................................................160
Table 180: China Assortments Market by Value (CNY m), 2006–16 ..................................................................................................................161
Table 181: China Assortments Market by Value (USD m), 2006–16 ..................................................................................................................161
Table 182: China Butter- Based Cookies Market by Volume (Kg m), 2006–16...................................................................................................162
Table 183: China Butter- Based Cookies Market by Value (CNY m), 2006–16 ..................................................................................................163
Table 184: China Butter- Based Cookies Market by Value (USD m), 2006–16 ..................................................................................................163
Table 185: China Chocolate Cookies Market by Volume (Kg m), 2006–16 ........................................................................................................164
Table 186: China Chocolate Cookies Market by Value (CNY m), 2006–16 ........................................................................................................165
Table 187: China Chocolate Cookies Market by Value (USD m), 2006–16 ........................................................................................................165
Table 188: China Cream Filled Market by Volume (Kg m), 2006–16 ..................................................................................................................166
Table 189: China Cream Filled Market by Value (CNY m), 2006–16..................................................................................................................167
Table 190: China Cream Filled Market by Value (USD m), 2006–16..................................................................................................................167
Table 191: China Egg- Based Cookies Market by Volume (Kg m), 2006–16 ......................................................................................................168
Table 192: China Egg- Based Cookies Market by Value (CNY m), 2006–16 .....................................................................................................169
Table 193: China Egg- Based Cookies Market by Value (USD m), 2006–16 .....................................................................................................169
Table 194: China Other Cookies Market by Volume (Kg m), 2006–16 ...............................................................................................................170
Table 195: China Other Cookies Market by Value (CNY m), 2006–16 ...............................................................................................................171
Table 196: China Other Cookies Market by Value (USD m), 2006–16 ...............................................................................................................171
Table 197: China Plain Cookies Market by Volume (Kg m), 2006–16 ................................................................................................................172
Table 198: China Plain Cookies Market by Value (CNY m), 2006–16 ................................................................................................................173
Table 199: China Plain Cookies Market by Value (USD m), 2006–16 ................................................................................................................173
Table 200: China Wafer Biscuits Market by Volume (Kg m), 2006–16 ...............................................................................................................174
Table 201: China Wafer Biscuits Market by Value (CNY m), 2006–16 ...............................................................................................................175
Table 202: China Wafer Biscuits Market by Value (USD m), 2006–16 ...............................................................................................................175
Table 203: China Cookies (Sweet Biscuits) Market Volume by Brands (Kg m), 2008–11 ...................................................................................176
Table 204: China Cookies (Sweet Biscuits) Market Value by Distribution Channel (CNY m), 2008–11 ..............................................................177
Table 205: China Cookies (Sweet Biscuits) Market Value by Distribution Channel (USD m), 2008–11 ..............................................................178
Table 206: China Savory Biscuits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Volume (Kg m), by Segments ............................................................................................................................................................................179
Table 207: China Savory Biscuits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value
(CNY m), by Segments ......................................................................................................................................................................................180
Table 208: China Savory Biscuits Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ...................................................................................181
Table 209: China Savory Biscuits Consumption (Kg m) by Segments, 2006–11 ................................................................................................182
Table 210: China Savory Biscuits Consumption (Kg m) by Segments, 2011–16 ................................................................................................183
Table 211: China Savory Biscuits Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ...................................................................................184
Table 212: China Savory Biscuits Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ...................................................................................184
Table 213: China Savory Biscuits Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ....................................................................185
Table 214: China Savory Biscuits Market Value (CNY m) by Segments, 2006–11 .............................................................................................186
Table 215: China Savory Biscuits Market Value (CNY m) by Segments, 2011–16 .............................................................................................187
Table 216: China Savory Biscuits Market Value (USD m) by Segments, 2006–11 .............................................................................................187
Table 217: China Savory Biscuits Market Value (USD m) by Segments, 2011–16 .............................................................................................187
Table 218: China Bread Substitutes Market by Volume (Kg m), 2006–16 ..........................................................................................................188
Table 219: China Bread Substitutes Market by Value (CNY m), 2006–16 ..........................................................................................................189
Table 220: China Bread Substitutes Market by Value (USD m), 2006–16 ..........................................................................................................189
Table 221: China Cheese Flavoured Cookies Market by Volume (Kg m), 2006–16 ...........................................................................................190
Table 222: China Cheese Flavoured Cookies Market by Value (CNY m), 2006–16 ...........................................................................................191



The Future of the Bakery & Cereals Market in China, to 2016                                                                                                                                           Page 19

© Canadean. This product is licensed and is not to be photocopied                                                                                                                   Published: April 2012
  TABLE OF CONTENTS

Table 223: China Cheese Flavoured Cookies Market by Value (USD m), 2006–16 ...........................................................................................191
Table 224: China Other Crackers Market by Volume (Kg m), 2006–16 ..............................................................................................................192
Table 225: China Other Crackers Market by Value (CNY m), 2006–16 ..............................................................................................................193
Table 226: China Other Crackers Market by Value (USD m), 2006–16 ..............................................................................................................193
Table 227: China Plain Crackers Market by Volume (Kg m), 2006–16 ...............................................................................................................194
Table 228: China Plain Crackers Market by Value (CNY m), 2006–16 ...............................................................................................................195
Table 229: China Plain Crackers Market by Value (USD m), 2006–16 ...............................................................................................................195
Table 230: China Savory Biscuits Market Volume by Brands (Kg m), 2008–11.................................................................................................196
Table 231: China Savory Biscuits Market Value by Distribution Channel (CNY m), 2008–11 ............................................................................197
Table 232: China Savory Biscuits Market Value by Distribution Channel (USD m), 2008–11 ............................................................................198
Table 233: China Morning Goods Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Volume (Kg m), by Segments ............................................................................................................................................................................200
Table 234: China Morning Goods Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value
(CNY m), by Segments ......................................................................................................................................................................................201
Table 235: China Morning Goods Market Volume (Kg m)and Growth (Y-o-Y), 2006–16 ....................................................................................202
Table 236: China Morning Goods Consumption (Kg m) by Segments, 2006–11 ................................................................................................204
Table 237: China Morning Goods Consumption (Kg m) by Segments, 2011–16 ................................................................................................205
Table 238: China Morning Goods Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ...................................................................................206
Table 239: China Morning Goods Market Value (USD m) and Growth (Y-o-Y), 2006–16 ...................................................................................206
Table 240: China Morning Goods Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ....................................................................207
Table 241: China Morning Goods Market Value (CNY m) by Segments, 2006–11 .............................................................................................209
Table 242: China Morning Goods Market Value (CNY m) by Segments, 2011–16 .............................................................................................209
Table 243: China Morning Goods Market (USD m) by Segments, 2006–11 .......................................................................................................210
Table 244: China Morning Goods Market Value (USD m) by Segments, 2011–16 .............................................................................................210
Table 245: China Buns & Teacakes Market by Volume (Kg m), 2006–16 ..........................................................................................................211
Table 246: China Buns & Teacakes Market by Value (CNY m), 2006–16 ..........................................................................................................212
Table 247: China Buns & Teacakes Market by Value (USD m), 2006–16 ..........................................................................................................212
Table 248: China Breakfast Cakes Market by Volume (Kg m), 2006–16 ............................................................................................................213
Table 249: China Breakfast Cakes Market by Value (CNY m), 2006–16 ............................................................................................................214
Table 250: China Breakfast Cakes Market by Value (USD m), 2006–16 ............................................................................................................214
Table 251: China Croissants Market by Volume (Kg m), 2006–16 .....................................................................................................................215
Table 252: China Croissants Market by Value (CNY m), 2006–16 .....................................................................................................................216
Table 253: China Croissants Market by Value (USD m), 2006–16 .....................................................................................................................216
Table 254: China Crumpets Market by Volume (Kg m), 2006–16 ......................................................................................................................217
Table 255: China Crumpets Market by Value (CNY m), 2006–16 ......................................................................................................................218
Table 256: China Crumpets Market by Value (USD m), 2006–16 ......................................................................................................................218
Table 257: China Donuts Market by Volume (Kg m), 2006–16...........................................................................................................................219
Table 258: China Donuts Market by Value (CNY m), 2006–16 ..........................................................................................................................220
Table 259: China Donuts Market by Value (USD m), 2006–16 ..........................................................................................................................220
Table 260: China Madeleines Market by Volume (Kg m), 2006–16 ....................................................................................................................221
Table 261: China Madeleines Market by Value (CNY m), 2006–16....................................................................................................................222
Table 262: China Madeleines Market by Value (USD m), 2006–16....................................................................................................................222
Table 263: China Muffins Market by Volume (Kg m), 2006–16 ..........................................................................................................................223
Table 264: China Muffins Market by Value (CNY m), 2006–16 ..........................................................................................................................224
Table 265: China Muffins Market by Value (USD m), 2006–16 ..........................................................................................................................224
Table 266: China Pain au Chocolat Market by Volume (Kg m), 2006–16 ...........................................................................................................225
Table 267: China Pain au Chocolat Market by Value (CNY m), 2006–16 ...........................................................................................................226
Table 268: China Pain au Chocolat Market by Value (USD m), 2006–16 ...........................................................................................................226
Table 269: China Pain au Raisin Market by Volume (Kg m), 2006–16 ...............................................................................................................227
Table 270: China Pain au Raisin Market by Value (CNY m), 2006–16 ...............................................................................................................228
Table 271: China Pain au Raisin Market by Value (USD m), 2006–16 ...............................................................................................................228
Table 272: China Pancakes Market by Volume (Kg m), 2006–16 ......................................................................................................................229
Table 273: China Pancakes Market by Value (CNY m), 2006–16 ......................................................................................................................230
Table 274: China Pancakes Market by Value (USD m), 2006–16 ......................................................................................................................230
Table 275: China Scones Market by Volume (Kg m), 2006–16 ..........................................................................................................................231
Table 276: China Scones Market by Value (CNY m), 2006–16 ..........................................................................................................................232
Table 277: China Scones Market by Value (USD m), 2006–16 ..........................................................................................................................232
Table 278: China Toaster Pastries Market by Volume (Kg m), 2006–16 ............................................................................................................233
Table 279: China Toaster Pastries Market by Value (CNY m), 2006–16 ............................................................................................................234
Table 280: China Toaster Pastries Market by Value (USD m), 2006–16 ............................................................................................................234
Table 281: China Waffels Market by Volume (Kg m), 2006–16 ..........................................................................................................................235



The Future of the Bakery & Cereals Market in China, to 2016                                                                                                                                           Page 20

© Canadean. This product is licensed and is not to be photocopied                                                                                                                   Published: April 2012
  TABLE OF CONTENTS

Table 282: China Waffels Market by Value (CNY m), 2006–16 ..........................................................................................................................236
Table 283: China Waffels Market by Value (USD m), 2006–16 ..........................................................................................................................236
Table 284: China Other Morning Goods Market by Volume (Kg m), 2006–16 ....................................................................................................237
Table 285: China Other Morning Goods Market by Value (CNY m), 2006–16 ....................................................................................................238
Table 286: China Other Morning Goods Market by Value (USD m), 2006–16 ....................................................................................................238
Table 287: China Frozen Morning Goods Market by Volume (Kg m), 2006–16 ..................................................................................................239
Table 288: China Frozen Morning Goods Market by Value (CNY m), 2006–16..................................................................................................240
Table 289: China Frozen Morning Goods Market by Value (USD m), 2006–16..................................................................................................240
Table 290: China Morning Goods Market Volume by Brands (Kg m), 2008–11..................................................................................................241
Table 291: China Morning Goods Market Value by Distribution Channel (CNY m), 2008–11 .............................................................................242
Table 292: China Morning Goods Market Value by Distribution Channel (USD m), 2008–11 .............................................................................243
Table 293: China Baking Mixes Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume
(Kg m), by Segments .........................................................................................................................................................................................244
Table 294: China Baking Mixes Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value
(CNY m), by Segments ......................................................................................................................................................................................245
Table 295: China Baking Mixes Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ......................................................................................246
Table 296: China Baking Mixes Consumption (Kg m) by Segments, 2006–11 ...................................................................................................247
Table 297: China Baking Mixes Consumption (Kg m) by Segments, 2011–16 ...................................................................................................248
Table 298: China Baking Mixes Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ......................................................................................249
Table 299: China Baking Mixes Market Value (USD m) and Growth (Y-o-Y), 2006–16 ......................................................................................249
Table 300: China Baking Mixes Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 .......................................................................250
Table 301: China Baking Mixes Market Value (CNY m) by Segments, 2006–11 ................................................................................................251
Table 302: China Baking Mixes Market Value(CNY m) by Segments, 2011–16 .................................................................................................252
Table 303: China Baking Mixes Market Value (USD m) by Segments, 2006–11 ................................................................................................252
Table 304: China Baking Mixes Market Value(USD m) by Segments, 2011–16 .................................................................................................253
Table 305: China Bread Mixes Market by Volume (Kg m), 2006–16 ..................................................................................................................254
Table 306: China Bread Mixes Market by Value (CNY m), 2006–16 ..................................................................................................................255
Table 307: China Bread Mixes Market by Value (USD m), 2006–16 ..................................................................................................................255
Table 308: China Brownie Mixes Market by Volume (Kg m), 2006–16 ...............................................................................................................256
Table 309: China Brownie Mixes Market by Value (CNY m), 2006–16 ...............................................................................................................257
Table 310: China Brownie Mixes Market by Value (USD m), 2006–16 ...............................................................................................................257
Table 311: China Dessert Mixes Market by Volume (Kg m), 2006–16 ...............................................................................................................258
Table 312: China Dessert Mixes Market by Value (CNY m), 2006–16 ...............................................................................................................259
Table 313: China Dessert Mixes Market by Value (USD m), 2006–16 ...............................................................................................................259
Table 314: China Cake Mixes Market by Volume (Kg m), 2006–16 ...................................................................................................................260
Table 315: China Cake Mixes Market by Value (CNY m), 2006–16 ...................................................................................................................261
Table 316: China Cake Mixes Market by Value (USD m), 2006–16 ...................................................................................................................261
Table 317: China Muffin Mixes Market by Volume (Kg m), 2006–16 ..................................................................................................................262
Table 318: China Muffin Mixes Market by Value (CNY m), 2006–16 ..................................................................................................................263
Table 319: China Muffin Mixes Market by Value (USD m), 2006–16 ..................................................................................................................263
Table 320: China Pancake Mixes Market by Volume (Kg m), 2006–16 ..............................................................................................................264
Table 321: China Pancake Mixes Market by Value (CNY m), 2006–16 ..............................................................................................................265
Table 322: China Pancake Mixes Market by Value (USD m), 2006–16 ..............................................................................................................265
Table 323: China Rolls/Biscuit Mixes Market by Volume (Kg m), 2006–16 ........................................................................................................266
Table 324: China Rolls/Biscuit Mixes Market by Value (CNY m), 2006–16 ........................................................................................................267
Table 325: China Rolls/Biscuit Mixes Market by Value (USD m), 2006–16 ........................................................................................................267
Table 326: China Other Baking Mixes Market by Volume (Kg m), 2006–16 .......................................................................................................268
Table 327: China Other Baking Mixes Market by Value (CNY m), 2006–16 .......................................................................................................269
Table 328: China Other Baking Mixes Market by Value (USD m), 2006–16 .......................................................................................................269
Table 329: China Baking Mixes Market Volume by Brands (Kg m), 2008–11 .....................................................................................................270
Table 330: China Baking Mixes Market Value by Distribution Channel (CNY m), 2008–11 ................................................................................271
Table 331: China Baking Mixes Market Value by Distribution Channel (USD m), 2008–11 ................................................................................272
Table 332: China Baking Ingredients Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Volume (Kg m), by Segments ............................................................................................................................................................................273
Table 333: China Baking Ingredients Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Value (CNY m), by Segments ............................................................................................................................................................................274
Table 334: China Baking Ingredients Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ..............................................................................275
Table 335: China Baking Ingredients Consumption (Kg m) by Segments, 2006–11 ...........................................................................................276
Table 336: China Baking Ingredients Consumption (Kg m) by Segments, 2011–16 ...........................................................................................277
Table 337: China Baking Ingredients Market Value (CNY m) and Growth (Y-o-Y), 2006–16 ..............................................................................278
Table 338: China Baking Ingredients Market Value (USD m) and Growth (Y-o-Y), 2006–16 ..............................................................................278



The Future of the Bakery & Cereals Market in China, to 2016                                                                                                                                             Page 21

© Canadean. This product is licensed and is not to be photocopied                                                                                                                    Published: April 2012
 TABLE OF CONTENTS

Table 339: China Baking Ingredients Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16 ...............................................................279
Table 340: China Baking Ingredients Market Value (CNY m) by Segments, 2006–11........................................................................................280
Table 341: China Baking Ingredients Market Value (CNY m) by Segments, 2011–16........................................................................................281
Table 342: China Baking Ingredients Market Value (USD m) by Segments, 2006–11........................................................................................281
Table 343: China Baking Ingredients Market Value (USD m) by Segments, 2011–16........................................................................................282
Table 344: China Baking Chocolate Chips & Morsels Market by Volume (Kg m), 2006–16................................................................................283
Table 345: China Baking Chocolate Chips & Morsels Market by Value (CNY m), 2006–16 ...............................................................................284
Table 346: China Baking Chocolate Chips & Morsels Market by Value (USD m), 2006–16 ...............................................................................284
Table 347: China Baking Powder/Soda Market by Volume (Kg m), 2006–16 .....................................................................................................285
Table 348: China Baking Powder/Soda Market by Value (CNY m), 2006–16 .....................................................................................................286
Table 349: China Baking Powder/Soda Market by Value (USD m), 2006–16 .....................................................................................................286
Table 350: China Cakes, Decoration and Icing Market by Volume (Kg m), 2006–16..........................................................................................287
Table 351: China Cakes, Decoration and Icing Market by Value (CNY m), 2006–16 .........................................................................................288
Table 352: China Cakes, Decoration and Icing Market by Value (USD m), 2006–16 .........................................................................................288
Table 353: China Cocoa Baking Market by Volume (Kg m), 2006–16 ................................................................................................................289
Table 354: China Cocoa Baking Market by Value (CNY m), 2006–16................................................................................................................290
Table 355: China Cocoa Baking Market by Value (USD m), 2006–16................................................................................................................290
Table 356: China Dessicated Coconut Market by Volume (Kg m), 2006–16 ......................................................................................................291
Table 357: China Dessicated Coconut Market by Value (CNY m), 2006–16 ......................................................................................................292
Table 358: China Dessicated Coconut Market by Value (USD m), 2006–16 ......................................................................................................292
Table 359: China Corn & Potato Starch Market by Volume (Kg m), 2006–16.....................................................................................................293
Table 360: China Corn & Potato Starch Market by Value (CNY m), 2006–16 ....................................................................................................294
Table 361: China Corn & Potato Starch Market by Value (USD m), 2006–16 ....................................................................................................294
Table 362: China Dry Yeast Market by Volume (Kg m), 2006–16 ......................................................................................................................295
Table 363: China Dry Yeast Market by Value (CNY m), 2006–16 ......................................................................................................................296
Table 364: China Dry Yeast Market by Value (USD m), 2006–16 ......................................................................................................................296
Table 365: China Fruit Pectins and Glazed Fruit Market by Volume (Kg m), 2006–16 .......................................................................................297
Table 366: China Fruit Pectins and Glazed Fruit Market by Value (CNY m), 2006–16 .......................................................................................298
Table 367: China Fruit Pectins and Glazed Fruit Market by Value (USD m), 2006–16 .......................................................................................298
Table 368: China Non-Chocolate Baking Chips Market by Volume (Kg m), 2006–16.........................................................................................299
Table 369: China Non-Chocolate Baking Chips Market by Value (CNY m), 2006–16 ........................................................................................300
Table 370: China Non-Chocolate Baking Chips Market by Value (USD m), 2006–16 ........................................................................................300
Table 371: China Other Baking Ingredients Market by Volume (Kg m), 2006–16 ...............................................................................................301
Table 372: China Other Baking Ingredients Market by Value (CNY m), 2006–16...............................................................................................302
Table 373: China Other Baking Ingredients Market by Value (USD m), 2006–16...............................................................................................302
Table 374: China Baking Ingredients Market Volume by Brands (Kg m), 2008–11.............................................................................................303
Table 375: China Baking Ingredients Market Value by Distribution Channel (CNY m), 2008–11 .......................................................................304
Table 376: China Baking Ingredients Market Value by Distribution Channel (USD m), 2008–11 ........................................................................305




The Future of the Bakery & Cereals Market in China, to 2016                                                                                                                   Page 22

© Canadean. This product is licensed and is not to be photocopied                                                                                             Published: April 2012
     INTRODUCTION


1          Introduction
 1.1       What is this Report About?
            This report is the result of Canadean’s extensive market research covering the Bakery & Cereals consumption
            in China. It provides detailed segmentation of historic and future Bakery & Cereals consumption, covering key
            categories and segments. It also includes an analysis of the macro business environment and drivers of the
            market in China.

            As such the report is an essential tool for companies active across the Bakery & Cereals industry and for new
            players considering entry into China’s Bakery & Cereals market.

 1.2       Definitions
            All the data is collected in volume terms. Bakery & Cereals consumption refers to domestic consumption only
            and includes imports. Please note that rounding errors may occur.

1.2.1      This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2      Volume Units and Aggregations
            Where volume measurements are given the units of measurement presented in the table below are used. It
            should be noted that as volume units are sometimes mixed it is not always possible to provide an aggregation of
            volume units across product categories. In food categories this problem has been resolved by assuming that
            products sized in liters (e.g. liquid milk) have weights such that 1 liter = 1 kilogram.

            For this report the Bakery & Cereals market is segmented as follows:


            Table 1: Volume Units for the Bakery & Cereals Market
             Market                                                                                         Units
             Bakery & Cereals                                 Bread & Rolls                                 Kg
                                                              Breakfast Cereals                             Kg
                                                              Cakes, Pastries & Sweet Pies                  Kg
                                                              Dough Products                                Kg
                                                              Cereal Bars                                   Kg
                                                              Energy Bars                                   Kg
                                                              Cookies (Sweet Biscuits)                      Kg
                                                              Savory Biscuits                               Kg
                                                              Morning Goods                                 Kg
                                                              Baking Mixes                                  Kg
                                                              Baking Ingredients                            Kg
            Source: Canadean                                                                                © Canadean




    The Future of the Bakery & Cereals Market in China, to 2016                                                       Page 23

    © Canadean. This product is licensed and is not to be photocopied                                    Published: April 2012
    INTRODUCTION

1.2.3     Introduction


           In order to create the data for all the reports in this series and ensure its robustness a comprehensive and
           empirically robust research methodology and approach has been taken. This combines both a large-scale
           program of industry research with the results of extensive primary industry interviewing and calling.
           Furthermore, all definitions are standardized across products and countries to ensure comparability.

           The two main research streams, the program of online consumer surveys and industry research, are brought
           together and because both sets of research processes have been designed in conjunction with each other they
           can be combined and consolidated into the final, integrated data sets.

           NB: for this particular series of Industry Forecast reports a particular emphasis has been placed on using the
           consumer surveys and its analysis to create category level data, with the industry research stream not only
           being used to cross-check these numbers, but also to develop more detailed value and volume data (at the
           segment level). Three interviews with industry experts were conducted in local languages for each category and
           country covered with the research program. In total over 4,000 category level responses were achieved across
           the 10 countries covered in this research program. The detailed results of the consumer survey are available in
           our Consumer Panel report series.

1.2.4     Large scale, international, program of online consumer surveys


           A major international consumer survey across ten countries was conducted and, in total, over 120,000 survey
           responses were obtained (over 12,000 in each country covered). These surveys were all conducted online
           using strict quality criteria ensuring that only high quality results were achieved and that non-suitable
           candidates, such as those putting in random repeat patterns or those who “sped” through the survey, were
           excluded.

1.2.5     Nationally Representative results (age, gender)


           As part of the survey method stringent quotas for responses by category were set which ensured that the
           responses gained were in line with the age and gender profile of each country covered. Further statistical
           analysis of the results ensured that all results were then in exactly the same proportion with the age profile and
           gender profile of each country covered.

1.2.6     Parents answered on their children’s behalf


           In order to obtain results for minors, strict quotas (covering both the age groups for minors covered in the report)
           were set by country to obtain responses from parents (who will often account for bulk of CPG purchases for
           products which children eventually consume) about their eldest child’s consumption. These quotas again
           ensured results by age group are nationally representative. No minors were surveyed as part of this project and
           no parents were asked about any alcohol consumption by their children (see note below on legal drinking age
           matters).




   The Future of the Bakery & Cereals Market in China, to 2016                                                           Page 24

   © Canadean. This product is licensed and is not to be photocopied                                        Published: April 2012
    INTRODUCTION

1.2.7     Legal Drinking Age exclusions for alcoholic drinks categories


           For reports covering alcoholic drinks, this research and the findings presented relate solely to the
           consumption of alcohol by those of legal drinking age in each country covered. To ensure this, any
           respondent who was not of legal drinking age was automatically omitted by use of specific screening questions
           in the survey itself. Furthermore, cross checks made against ages provided and any indication that a
           respondent was not of legal drinking age led to their responses being omitted. Parents were never asked to
           answer on their children’s behalf for alcoholic drinks categories. It should also be noted that the online panels
           used to create the data do not include minors.

1.2.8     Integrated with industry calling and secondary research


           All of the outputs and analysis of the results below are also combined with industry research, which includes a
           major program of interviewing leading industry executives for each category covered in each country, as well as
           extensive secondary research (covering sources such as trade bodies, investment community research and
           company research). For the 10 countries covered by the consumer survey over 4,000 interviews were
           conducted – all with local country experts (typically brand, product and marketing managers for major brands
           with each country). These results provide a detailed check and cross-reference for the analysis of the consumer
           survey results. Both of these research streams used common frameworks and were specifically designed to
           allow consolidation of the final results through top-down and bottom-up data analysis and checks into a data set
           which fully integrates consumer behavior, associated spending and volume consumption with total market
           values and volumes.


           Figure 1: Consumer Panel Report Methodology

                           Over 120,000 consumer survey responses                                      Over 4,000 industry executive interviews
                                 Nat. Rep by age and gender                                             (f)or consumer survey countries, more
                                                                                                                 conducted elsewhere)

                                    Consumer Survey Stream                                                     Industry Research Stream

                                       Consumer Trends
                               1.         Frameworks                                                      A.      In-house Databases
                                      Unique Survey Design


                                                                                                                 Updated with Detailed
                               2. Online Consumer Survey                                                  B.     Secondary Research
                                                                                       Top-Down                                 Draft Data
                                                                                      Cross-Checks
                                        SQL Based Data
                               3.    Processing & Modelling
                                                                                       DATA               C.     Telephone Interviews
                                                                                   FINALIZATION                 with Leading Executives
                                            Engine
                                                                                       Bottom-Up
                                                                                      Data Creation



                                                    Update of input factors if required



                                                                               Publication Processes


           Source: Canadean                                                                                                                      © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                            Page 25

   © Canadean. This product is licensed and is not to be photocopied                                                                         Published: April 2012
      CHINA BAKERY & CEREALS MARKET OVERVIEW


2           China Bakery & Cereals Market Overview
    2.1     China Bakery & Cereals Market Analysis by Volume
2.1.1       Overall Bakery & Cereals Consumption, 2006–16

            Figure 2: China Bakery & Cereals Consumption (Kg m) and Growth (Y-o-Y), 2006–16

                                                        45,000.0                                                                             14.0%
                  Bakery & Cereals Consumption (Kg m)




                                                        40,000.0
                                                                                                                                             12.0%
                                                        35,000.0
                                                                                                                                             10.0%




                                                                                                                                                         Growth % (Y-O-Y)
                                                        30,000.0

                                                        25,000.0                                                                             8.0%

                                                        20,000.0                                                                             6.0%
                                                        15,000.0
                                                                                                                                             4.0%
                                                        10,000.0
                                                                                                                                             2.0%
                                                         5,000.0

                                                             0.0                                                                             0.0%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                     Consumption          Y-o-Y Growth %


             Source: Canadean                                                                                                                 © Canadean



             Table 2: China Bakery & Cereals Consumption (Kg m) and Growth (Y-o-Y), 2006–16
                                                           2006     2007     2008     2009     2010     2011     2012      2013    2014       2015              2016
              Overall
              Volume                                      16,387   17,721   19,030   20,302   21,844   23,572   25,623   28,055   30,880    34,246      38,374
              Y-o-Y
              growth                                                8.1%     7.4%     6.7%     7.6%     7.9%     8.7%      9.5%   10.1%      10.9%      12.1%
             Source: Canadean                                                                                                                 © Canadean




     The Future of the Bakery & Cereals Market in China, to 2016                                                                                        Page 26

     © Canadean. This product is licensed and is not to be photocopied                                                                     Published: April 2012
    CHINA BAKERY & CEREALS MARKET OVERVIEW

2.1.2     Per-capita Bakery & Cereals consumption, 2006–16

          Figure 3: China Per-capita Bakery & Cereals Consumption (Kg/head & Y-o-Y growth), 2006-16

                                                            30.0                                                                       14.0%
                 Bakery & Cereals Per-capita Consumption




                                                            25.0                                                                       12.0%

                                                                                                                                       10.0%




                                                                                                                                                   Growth % (Y-O-Y)
                                                            20.0
                                                                                                                                       8.0%
                                   (Kg)




                                                            15.0
                                                                                                                                       6.0%
                                                            10.0
                                                                                                                                       4.0%

                                                             5.0                                                                       2.0%

                                                             0.0                                                                       0.0%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                           Per-Capita Consumption          Y-o-Y Growth %


           Source: Canadean                                                                                                           © Canadean



           Table 3: China Per-capita Bakery & Cereals Consumption (Kg/head & Y-o-Y growth), 2006-16
                                                           2006    2007   2008   2009    2010       2011    2012    2013    2014      2015        2016
            Per-
            capita                                         12.5    13.4   14.3    15.2    16.3      17.5    18.9    20.6    22.6       24.9        27.8
            Y-o-Y
            growth                                                 7.6%   6.8%   6.2%    7.0%       7.4%    8.2%    8.9%    9.5%     10.3%      11.5%
           Source: Canadean                                                                                                           © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                  Page 27

   © Canadean. This product is licensed and is not to be photocopied                                                               Published: April 2012
    CHINA BAKERY & CEREALS MARKET OVERVIEW

2.1.3     Bakery & Cereals Market Growth Dynamics, by Volume

          Figure 4: China Bakery & Cereals Market Dynamics, by Category, by Volume 2006–16


                               10.0%
                                9.0%
                                8.0%
                CAGR 2006-11




                                7.0%
                                6.0%
                                5.0%
                                4.0%
                                3.0%
                                2.0%
                                1.0%
                                0.0%
                                   0.0%           2.0%           4.0%         6.0%          8.0%      10.0%      12.0%          14.0%
                                                                                CAGR 2011-16

                                Cakes, Pastries & Sweet Pies           Bread & Rolls                   Cookies (Sweet Biscuits)
                                Savory Biscuits                        Breakf ast Cereals              Dough Products
                                Morning Goods                          Baking Mixes                    Cereal Bars
                                Energy Bars                            Baking Ingredients
           Source: Canadean                                                                                              © Canadean



           Table 4: China Bakery & Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16)
                                   and future market size (2016), by Category, by volume (Kg m)
            Category                                              CAGR(2011-16)                CAGR(2006-11)            Market Size 2016
            Bread & Rolls                                                 10.48%                      7.37%                     13474.06
            Breakfast Cereals                                              7.51%                      6.42%                       1717.81
            Cakes, Pastries & Sweet Pies                                  10.10%                      7.48%                     14517.28
            Dough Products                                                10.23%                      8.25%                       1107.65
            Cereal Bars                                                    7.93%                      6.46%                        143.56
            Energy Bars                                                    8.00%                      7.00%                         39.04
            Cookies (Sweet Biscuits)                                      10.62%                      8.40%                       3622.50
            Savory Biscuits                                               11.31%                      8.03%                       2470.92
            Morning Goods                                                 10.72%                      8.32%                        823.32
            Baking Mixes                                                   9.88%                      7.73%                        436.84
            Baking Ingredients                                            10.38%                      7.87%                         21.43
           Source: Canadean                                                                                              © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                     Page 28

   © Canadean. This product is licensed and is not to be photocopied                                                  Published: April 2012
    CHINA BAKERY & CEREALS MARKET OVERVIEW

2.1.4     Bakery & Cereals Consumption by Category, 2006–16

          Figure 5: China Bakery & Cereals Consumption (Kg m) by Category, 2006–16

                                                 45000.0
                Bakery & Cereals Consumption




                                                 40000.0
                                                 35000.0
                     by Category (Kg m)




                                                 30000.0
                                                 25000.0
                                                 20000.0
                                                 15000.0
                                                 10000.0
                                                   5000.0
                                                      0.0
                                                               2006       2007    2008       2009     2010   2011      2012   2013       2014     2015      2016


                                               Bread & Rolls                               Breakf ast Cereals                   Cakes, Pastries & Sweet Pies
                                               Dough Products                              Cereal Bars                          Energy Bars
                                               Cookies (Sweet Biscuits)                    Savory Biscuits                      Morning Goods
                                               Baking Mixes                                Baking Ingredients


           Source: Canadean                                                                                                                                © Canadean



           Table 5: China Bakery & Cereals Consumption (Kg m) by Category, 2006–11
                                                                                                                                                                   CAGR
            Category                                              2006             2007             2008           2009          2010              2011         2006–11
            Bread & Rolls                                       5,735.6          6,176.6         6,603.1         7,014.3       7,564.4           8,185.7           7.37%
            Breakfast Cereals                                    876.2            934.5           994.5          1,053.2       1,122.2           1,195.9           6.42%
            Cakes, Pastries &
            Sweet Pies                                          6,254.1          6,764.2         7,263.8         7,763.3       8,330.9           8,972.1           7.48%
            Dough Products                                       457.9            500.5           543.3           583.6         629.1             680.7            8.25%
            Cereal Bars                                           71.7             76.8             81.8           86.5          91.9              98.0            6.46%
            Energy Bars                                           18.9             20.5             21.9           23.3          24.9              26.6            7.00%
            Cookies (Sweet
            Biscuits)                                           1,461.1          1,603.3         1,740.8         1,873.7       2,022.1           2,186.6           8.40%
            Savory Biscuits                                      983.1           1,069.3         1,155.8         1,238.1       1,334.7           1,446.2           8.03%
            Morning Goods                                        331.8            362.4           394.0           424.2         458.0             494.8            8.32%
            Baking Mixes                                         188.0            204.1           220.9           236.7         254.4             272.8            7.73%
            Baking Ingredients                                      9.0              9.7            10.6           11.3          12.2              13.1            7.87%
            Overall                                            16,387.4      17,721.9           19,030.6        20,308.2      21,844.8          23,572.5           7.54%
          Source: Canadean                                                                                                                                 © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                     Page 29

   © Canadean. This product is licensed and is not to be photocopied                                                                                 Published: April 2012
 CHINA BAKERY & CEREALS MARKET OVERVIEW


        Table 6: China Bakery & Cereals Consumption (Kg m) by Category, 2011–16
                                                                                                                         CAGR
         Category                           2011              2012       2013       2014       2015       2016         2011–16
         Bread & Rolls                    8,185.7         8,928.9      9,793.3   10,798.4   12,009.9   13,474.1         10.48%
         Breakfast Cereals                1,195.9         1,273.6      1,363.0    1,465.9    1,584.5    1,717.8           7.51%
         Cakes, Pastries &
         Sweet Pies                       8,972.1         9,753.8     10,691.1   11,760.4   13,005.7   14,517.3         10.10%
         Dough Products                     680.7             737.6     807.6      890.4      986.3     1,107.7         10.23%
         Cereal Bars                         98.0             105.2     113.3      122.3      132.1      143.6            7.93%
         Energy Bars                         26.6              28.4      30.6       33.1       35.8       39.0            8.00%
         Cookies (Sweet
         Biscuits)                        2,186.6         2,374.2      2,598.1    2,866.7    3,199.2    3,622.5         10.62%
         Savory Biscuits                  1,446.2         1,575.9      1,735.4    1,926.9    2,161.5    2,470.9         11.31%
         Morning Goods                      494.8             537.7     587.9      648.1      723.6      823.3          10.72%
         Baking Mixes                       272.8             294.5     319.9      351.3      388.9      436.8            9.88%
         Baking Ingredients                  13.1              14.1      15.4       17.0       18.9       21.4          10.38%
         Overall                         23,572.5        25,623.9     28,055.6   30,880.5   34,246.4   38,374.4         10.24%
       Source: Canadean                                                                                           © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                              Page 30

© Canadean. This product is licensed and is not to be photocopied                                           Published: April 2012
    CHINA BAKERY & CEREALS MARKET OVERVIEW

2.1.5     Bakery & Cereals Consumption – Trends and Forecasts, 2006 Vs. 2011 Vs. 2016

          Figure 6: China Bakery & Cereals Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs.
                              2016




           Source: Canadean                                                                               © Canadean



           Table 7: China Bakery & Cereals Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs.
                              2016
            Category                                             Market Size 2006   Market Size 2011    Market Size 2016
            Bread & Rolls                                                 5,735.6            8,185.7              13,474.1
            Breakfast Cereals                                              876.2             1,195.9               1,717.8
            Cakes, Pastries & Sweet Pies                                  6,254.1            8,972.1              14,517.3
            Dough Products                                                 457.9              680.7                1,107.7
            Cereal Bars                                                      71.7               98.0                 143.6
            Energy Bars                                                      18.9               26.6                   39.0
            Cookies (Sweet Biscuits)                                      1,461.1            2,186.6               3,622.5
            Savory Biscuits                                                983.1             1,446.2               2,470.9
            Morning Goods                                                  331.8              494.8                  823.3
            Baking Mixes                                                   188.0              272.8                  436.8
            Baking Ingredients                                                9.0               13.1                   21.4
            Overall                                                      16,387.4           23,572.5              38,374.4
           Source: Canadean                                                                               © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                      Page 31

   © Canadean. This product is licensed and is not to be photocopied                                   Published: April 2012
    CHINA BAKERY & CEREALS MARKET OVERVIEW


 2.2      China Bakery & Cereals Market Analysis by Value
2.2.1     Overall Bakery & Cereals Market Value, 2006–16

          Figure 7: China Bakery & Cereals Market Value (CNY m) and Growth (Y-o-Y), 2006–16

                                                   350,000.0                                                                                     14.0%
                  Bakery & Cereals Market Value




                                                   300,000.0                                                                                     12.0%

                                                   250,000.0                                                                                     10.0%




                                                                                                                                                             Growth % (Y-O-Y)
                            (CNY m)




                                                   200,000.0                                                                                     8.0%

                                                   150,000.0                                                                                     6.0%

                                                   100,000.0                                                                                     4.0%

                                                    50,000.0                                                                                     2.0%

                                                            0.0                                                                                  0.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                   Market Value            Y-O-Y growth %


           Source: Canadean                                                                                                                       © Canadean



           Table 8: China Bakery & Cereals Market Value (CNY m) and Growth (Y-o-Y), 2006–16
                                                    2006          2007     2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            value                                 123,417    134,253     144,668   154,746   166,393   179,299   194,304   212,289   233,313   259,533     293,189
            Y-o-Y
            growth                                                8.8%     7.8%      7.0%      7.5%      7.8%      8.4%      9.3%      9.9%      11.2%      13.0%
           Source: Canadean                                                                                                                       © Canadean



           Table 9: China Bakery & Cereals Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                    2006          2007     2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            value                                  15,497     17,677      20,853    22,687    24,616    27,784    30,109    32,896    36,154    40,217      45,432
            Y-o-Y
            growth                                            14.1%       18.0%      8.8%      8.5%     12.9%      8.4%      9.3%      9.9%      11.2%      13.0%
           Source: Canadean                                                                                                                       © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                              Page 32

   © Canadean. This product is licensed and is not to be photocopied                                                                           Published: April 2012
    CHINA BAKERY & CEREALS MARKET OVERVIEW

2.2.2     Bakery & Cereals Market Growth Dynamics, by Value

          Figure 8: China Bakery & Cereals Market Dynamics, by Category, by Market Value, 2006–16

                               12.0%

                               10.0%
                CAGR 2006-11




                               8.0%

                               6.0%

                               4.0%

                               2.0%

                               0.0%
                                   0.0%           2.0%           4.0%         6.0%          8.0%      10.0%      12.0%           14.0%
                                                                          CAGR 2011-16

                                Cakes, Pastries & Sweet Pies           Cookies (Sweet Biscuits)        Bread & Rolls
                                Savory Biscuits                        Breakf ast Cereals              Dough Products
                                Baking Mixes                           Cereal Bars                     Morning Goods
                                Energy Bars                            Baking Ingredients


           Source: Canadean                                                                                               © Canadean



           Table 10: China Bakery & Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16)
                                   and future market size (2016), by Category, by value (CNY m)
            Category                                              CAGR(2011-16)                CAGR(2006-11)            Market Size 2016
            Bread & Rolls                                                 10.79%                      7.40%                        28425.1
            Breakfast Cereals                                              7.60%                      5.86%                        19302.7
            Cakes, Pastries & Sweet Pies                                  10.61%                      7.82%                      155946.9
            Dough Products                                                 9.94%                      7.97%                        11141.7
            Cereal Bars                                                    7.67%                      7.54%                         4878.5
            Energy Bars                                                    9.33%                      7.67%                         1671.8
            Cookies (Sweet Biscuits)                                      11.32%                      8.42%                        30859.2
            Savory Biscuits                                               11.32%                      8.81%                        27815.9
            Morning Goods                                                 10.80%                      8.33%                         3377.6
            Baking Mixes                                                   6.72%                      7.21%                         8935.3
            Baking Ingredients                                            10.61%                      8.15%                          835.1
           Source: Canadean                                                                                               © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                      Page 33

   © Canadean. This product is licensed and is not to be photocopied                                                   Published: April 2012
    CHINA BAKERY & CEREALS MARKET OVERVIEW

2.2.3     Bakery & Cereals Market Value by Category, 2006–16

          Figure 9: China Bakery & Cereals Market Value (CNY m) by Category, 2006–16

                                                 350000.0
                Bakery & Cereals Market Value




                                                 300000.0
                    by Category (CNY m)




                                                 250000.0

                                                 200000.0

                                                 150000.0

                                                 100000.0

                                                  50000.0

                                                       0.0
                                                              2006       2007     2008       2009   2010    2011         2012     2013     2014      2015      2016


                                                Bread & Rolls                             Breakf ast Cereals                      Cakes, Pastries & Sweet Pies
                                                Dough Products                            Cereal Bars                             Energy Bars
                                                Cookies (Sweet Biscuits)                  Savory Biscuits                         Morning Goods
                                                Baking Mixes                              Baking Ingredients

           Source: Canadean                                                                                                                                 © Canadean



           Table 11: China Bakery & Cereals Market Value (CNY m) by Category, 2006–11
                                                                                                                                                                   CAGR
            Category                                             2006             2007           2008            2009              2010             2011         2006–11
            Bread & Rolls                                     11,914.7      12,853.5          13,757.0      14,593.9            15,691.9      17,026.2              7.40%
            Breakfast Cereals                                 10,065.7      10,718.4          11,336.4      11,928.2            12,630.8      13,382.6              5.86%
            Cakes, Pastries &
            Sweet Pies                                        64,652.7      70,497.9          76,055.3      81,391.6            87,495.7      94,206.9              7.82%
            Dough Products                                     4,727.9          5,148.9        5,564.3         5,973.9           6,423.4          6,936.0           7.97%
            Cereal Bars                                        2,344.0          2,539.5        2,739.5         2,929.4           3,136.1          3,371.9           7.54%
            Energy Bars                                         739.6            801.7           861.8          922.3             992.4           1,070.1           7.67%
            Cookies (Sweet
            Biscuits)                                         12,050.2      13,184.8          14,285.3      15,393.4            16,660.6      18,052.7              8.42%
            Savory Biscuits                                   10,667.7      11,733.4          12,764.6      13,802.3            14,982.7      16,270.3              8.81%
            Morning Goods                                      1,355.5          1,482.7        1,610.1         1,734.8           1,872.7          2,022.4           8.33%
            Baking Mixes                                       4,558.4          4,920.6        5,288.7         5,640.6           6,037.5          6,455.6           7.21%
            Baking Ingredients                                  341.0            372.7           405.3          436.1             469.7            504.4            8.15%
            Overall                                          123,417.5     134,253.9         144,668.2     154,746.6        166,393.5        179,299.2              7.76%
          Source: Canadean                                                                                                                                  © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                     Page 34

   © Canadean. This product is licensed and is not to be photocopied                                                                                  Published: April 2012
 CHINA BAKERY & CEREALS MARKET OVERVIEW


        Table 12: China Bakery & Cereals Market Value (CNY m) by Category, 2011–16
                                                                                                                              CAGR
         Category                           2011               2012        2013        2014        2015        2016         2011–16
         Bread & Rolls                   17,026.2        18,515.1       20,336.5    22,452.5    25,086.0    28,425.1         10.79%
         Breakfast Cereals               13,382.6        14,204.4       15,152.0    16,270.9    17,649.1    19,302.7           7.60%
         Cakes, Pastries &
         Sweet Pies                      94,206.9      102,190.2       111,974.4   123,389.1   137,571.9   155,946.9         10.61%
         Dough Products                   6,936.0         7,499.8        8,192.3     8,990.0     9,922.5    11,141.7           9.94%
         Cereal Bars                      3,371.9         3,624.9        3,904.1     4,192.9     4,506.2     4,878.5           7.67%
         Energy Bars                      1,070.1         1,156.9        1,259.6     1,375.8     1,509.8     1,671.8           9.33%
         Cookies (Sweet
         Biscuits)                       18,052.7        19,673.5       21,576.6    23,875.6    26,909.4    30,859.2         11.32%
         Savory Biscuits                 16,270.3        17,804.7       19,556.7    21,649.3    24,348.0    27,815.9         11.32%
         Morning Goods                    2,022.4         2,199.3        2,402.1     2,643.9     2,955.7     3,377.6         10.80%
         Baking Mixes                     6,455.6         6,889.3        7,338.7     7,816.4     8,340.0     8,935.3           6.72%
         Baking Ingredients                 504.4              546.3      596.3       657.4       734.8       835.1          10.61%
         Overall                       179,299.2       194,304.5       212,289.2   233,313.7   259,533.3   293,189.8         10.34%
       Source: Canadean                                                                                                © Canadean



        Table 13: China Bakery & Cereals Market Value (USD m) by Category, 2006–11
                                                                                                                              CAGR
         Category                           2006               2007        2008        2009        2010        2011         2006–11
         Bread & Rolls                     1496.1             1692.4     1983.1      2139.6      2321.5      2638.4          12.01%
         Breakfast Cereals                 1263.9             1411.3     1634.1      1748.8      1868.6      2073.8          10.41%
         Cakes, Pastries &
         Sweet Pies                        8118.4             9282.5    10963.4     11932.8     12944.1     14598.3          12.45%
         Dough Products                     593.7              678.0      802.1       875.8       950.3      1074.8          12.60%
         Cereal Bars                        294.3              334.4      394.9       429.5       464.0       522.5          12.16%
         Energy Bars                         92.9              105.6      124.2       135.2       146.8       165.8          12.29%
         Cookies (Sweet
         Biscuits)                         1513.1             1736.0     2059.2      2256.8      2464.8      2797.4          13.08%
         Savory Biscuits                   1339.5             1544.9     1840.0      2023.6      2216.5      2521.2          13.48%
         Morning Goods                      170.2              195.2      232.1       254.3       277.1       313.4          12.98%
         Baking Mixes                       572.4              647.9      762.4       827.0       893.2      1000.4          11.81%
         Baking Ingredients                  42.8               49.1        58.4        63.9        69.5        78.2         12.79%
         Overall                         15497.5         17677.2        20853.9     22687.4     24616.2     27784.2          12.38%
       Source: Canadean                                                                                                © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                                   Page 35

© Canadean. This product is licensed and is not to be photocopied                                                Published: April 2012
 CHINA BAKERY & CEREALS MARKET OVERVIEW


        Table 14: China Bakery & Cereals Market Value (USD m) by Category, 2011–16
                                                                                                                      CAGR
         Category                           2011               2012      2013      2014      2015      2016         2011–16
         Bread & Rolls                     2638.4             2869.1    3151.3    3479.2    3887.3    4404.8         10.79%
         Breakfast Cereals                 2073.8             2201.1    2348.0    2521.3    2734.9    2991.1           7.60%
         Cakes, Pastries &
         Sweet Pies                      14598.3         15835.4       17351.6   19120.4   21318.1   24165.5         10.61%
         Dough Products                    1074.8             1162.2    1269.5    1393.1    1537.6    1726.5           9.94%
         Cereal Bars                        522.5              561.7     605.0     649.7     698.3     756.0           7.67%
         Energy Bars                        165.8              179.3     195.2     213.2     234.0     259.1           9.33%
         Cookies (Sweet
         Biscuits)                         2797.4             3048.6    3343.5    3699.8    4169.9    4781.9         11.32%
         Savory Biscuits                   2521.2             2759.0    3030.5    3354.8    3773.0    4310.4         11.32%
         Morning Goods                      313.4              340.8     372.2     409.7     458.0     523.4         10.80%
         Baking Mixes                      1000.4             1067.6    1137.2    1211.2    1292.4    1384.6           6.72%
         Baking Ingredients                  78.2               84.7      92.4     101.9     113.9     129.4         10.61%
         Overall                         27784.2         30109.4       32896.3   36154.3   40217.3   45432.7         10.34%
       Source: Canadean                                                                                        © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                           Page 36

© Canadean. This product is licensed and is not to be photocopied                                        Published: April 2012
    CHINA BAKERY & CEREALS MARKET OVERVIEW

2.2.4     Bakery & Cereals Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016

          Figure 10: China Bakery & Cereals Market Value (CNY m) by Category – Trends & Forecasts, 2006 Vs.
                              2011 Vs. 2016




           Source: Canadean                                                                                 © Canadean



           Table 15: China Bakery & Cereals Market Value (CNY m) by Category – Trends & Forecasts, 2006 Vs.
                              2011 Vs. 2016
            Category                                             Market Value 2006   Market Value 2011   Market Value 2016
            Bread & Rolls                                                 11,914.7            17,026.2              28,425.1
            Breakfast Cereals                                             10,065.7            13,382.6              19,302.7
            Cakes, Pastries & Sweet Pies                                  64,652.7            94,206.9             155,946.9
            Dough Products                                                 4,727.9             6,936.0              11,141.7
            Cereal Bars                                                    2,344.0             3,371.9               4,878.5
            Energy Bars                                                      739.6             1,070.1               1,671.8
            Cookies (Sweet Biscuits)                                      12,050.2            18,052.7              30,859.2
            Savory Biscuits                                               10,667.7            16,270.3              27,815.9
            Morning Goods                                                  1,355.5             2,022.4               3,377.6
            Baking Mixes                                                   4,558.4             6,455.6               8,935.3
            Baking Ingredients                                               341.0               504.4                 835.1
            Overall                                                      123,417.5           179,299.2             293,189.8
           Source: Canadean                                                                                 © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                        Page 37

   © Canadean. This product is licensed and is not to be photocopied                                     Published: April 2012
 CHINA BAKERY & CEREALS MARKET OVERVIEW


        Table 16: China Bakery & Cereals Market Value (USD m) by Category – Trends & Forecasts, 2006 Vs.
                           2011 Vs. 2016
         Category                                             Market Value 2006   Market Value 2011   Market Value 2016
         Bread & Rolls                                                  1496.1              2638.4                 4404.8
         Breakfast Cereals                                              1263.9              2073.8                 2991.1
         Cakes, Pastries & Sweet Pies                                   8118.4             14598.3                24165.5
         Dough Products                                                   593.7             1074.8                 1726.5
         Cereal Bars                                                      294.3               522.5                 756.0
         Energy Bars                                                       92.9               165.8                 259.1
         Cookies (Sweet Biscuits)                                       1513.1              2797.4                 4781.9
         Savory Biscuits                                                1339.5              2521.2                 4310.4
         Morning Goods                                                    170.2               313.4                 523.4
         Baking Mixes                                                     572.4             1000.4                 1384.6
         Baking Ingredients                                                42.8                78.2                 129.4
         Overall                                                       15497.5             27784.2                45432.7
        Source: Canadean                                                                                 © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                        Page 38

© Canadean. This product is licensed and is not to be photocopied                                     Published: April 2012
      China BREAD & ROLLS MARKET ANALYSIS


3           China Bread & Rolls Market Analysis
    3.1     Market Growth Dynamics-Bread & Rolls, 2006–16
3.1.1       Bread & Rolls Market Growth Dynamics by Volume, 2006–16

            Figure 11: China Bread & Rolls Market Growth Dynamics by Volume 2006–16

                                 10.0%
                                  9.0%
                                  8.0%
                  CAGR 2006-11




                                  7.0%
                                  6.0%
                                  5.0%
                                  4.0%
                                  3.0%
                                  2.0%
                                  1.0%
                                  0.0%
                                     0.0%       2.0%               4.0%       6.0%      8.0%         10.0%      12.0%          14.0%

                                                                             CAGR 2011-16

                                  Sandwich Slices          Rolls                     Loaves                   Baguettes

                                  Ciabatta                 Burger Buns               Other Breads             Frozen Bread & Rolls


             Source: Canadean                                                                                             © Canadean



             Table 17: China Bread & Rolls Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
                                     future market size (2016), by Volume (Kg m), by Segments
              Segment                                               CAGR(2011-16)             CAGR(2006-11)           Market Size 2016
              Loaves                                                       9.67%                     6.67%                       2207.62
              Baguettes                                                   10.67%                     7.33%                       1870.66
              Rolls                                                       11.00%                     7.00%                       2547.90
              Burger Buns                                                  9.33%                     7.67%                       1468.03
              Sandwich Slices                                             11.00%                     8.00%                       2719.91
              Ciabatta                                                    11.33%                     7.33%                       1653.79
              Other Breads                                                 9.67%                     8.33%                        756.25
              Frozen Bread & Rolls                                         9.67%                     7.00%                        249.91
             Source: Canadean                                                                                             © Canadean




     The Future of the Bakery & Cereals Market in China, to 2016                                                                  Page 39

     © Canadean. This product is licensed and is not to be photocopied                                               Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS

3.1.2     Bread & Rolls Market Growth Dynamics by Value, 2006-16

          Figure 12: China Bread & Rolls Market Growth Dynamics by Value, 2006–16

                              12.0%

                              10.0%
               CAGR 2006-11




                              8.0%

                              6.0%

                              4.0%

                              2.0%

                              0.0%
                                  0.0%          2.0%         4.0%          6.0%     8.0%          10.0%      12.0%          14.0%
                                                                            CAGR 2011-16

                                 Sandwich Slices          Rolls                    Loaves                   Baguettes

                                 Burger Buns              Ciabatta                 Other Breads             Frozen Bread & Rolls


           Source: Canadean                                                                                             © Canadean



           Table 18: China Bread & Rolls Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
                                      future market size (2016), by Value (CNY m), by Segments
            Segment                                               CAGR(2011-16)             CAGR(2006-11)            Market Size 2016
            Loaves                                                       9.67%                     7.00%                      4986.49
            Baguettes                                                   10.33%                     8.00%                      3274.98
            Rolls                                                       10.33%                     7.33%                      5168.65
            Burger Buns                                                 11.67%                     7.00%                      3154.18
            Sandwich Slices                                             12.00%                     7.33%                      6166.59
            Ciabatta                                                    10.33%                     7.00%                      2830.74
            Other Breads                                                11.33%                     9.00%                      1806.49
            Frozen Bread & Rolls                                        11.00%                     8.00%                      1036.99
           Source: Canadean                                                                                             © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                 Page 40

   © Canadean. This product is licensed and is not to be photocopied                                              Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS


 3.2      Bread & Rolls Consumption Analysis, 2006–16
3.2.1     Bread & Rolls Market by Volume, 2006–16

          Figure 13: China Bread & Rolls Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                           16,000.0                                                                                      14.0%
                 Bread & Rolls Consumption by Volume (Kg




                                                           14,000.0                                                                                      12.0%

                                                           12,000.0
                                                                                                                                                         10.0%




                                                                                                                                                                   Growth % (Y-O-Y)
                                                           10,000.0
                                                                                                                                                        8.0%
                                                            8,000.0
                                    m)




                                                                                                                                                        6.0%
                                                            6,000.0
                                                                                                                                                        4.0%
                                                            4,000.0

                                                            2,000.0                                                                                     2.0%

                                                                   0.0                                                                                  0.0%
                                                                          2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                         Overall Volume           Y-O-Y growth


           Source: Canadean                                                                                                                          © Canadean



           Table 19: China Bread & Rolls Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                            2006         2007    2008     2009    2010    2011        2012       2013     2014       2015        2016
            Overall
            Volume                                         5,735         6,176   6,603   7,014    7,564   8,185       8,928      9,793   10,798    12,009      13,474
            Y-o-Y
            growth                                                       7.7%    6.9%     6.2%    7.8%    8.2%        9.1%       9.7%    10.3%      11.2%      12.2%
           Source: Canadean                                                                                                                          © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                 Page 41

   © Canadean. This product is licensed and is not to be photocopied                                                                              Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS

3.2.2     Bread & Rolls Consumption by Segments, 2006–16

          Figure 14: China Bread & Rolls Consumption (Kg m) by Segments, 2006–16

                                                        16000.0
                Bread & Rolls Consumption by Segments




                                                        14000.0

                                                        12000.0

                                                        10000.0
                                (Kg m)




                                                         8000.0

                                                         6000.0

                                                         4000.0

                                                         2000.0

                                                             0.0
                                                                   2006      2007    2008     2009     2010    2011       2012   2013      2014     2015      2016

                                                        Loaves                    Baguettes                   Rolls                        Burger Buns
                                                        Sandwich Slices           Ciabatta                    Other Breads                 Frozen Bread & Rolls



           Source: Canadean                                                                                                                                 © Canadean



           Table 20: China Bread & Rolls Consumption (Kg m) by Segments, 2006–11
                                                                                                                                                                   CAGR
            Segment                                                       2006        2007           2008             2009         2010             2011         2006–11
            Loaves                                                    1,007.9       1,075.0      1,138.1         1,192.2         1,280.5          1,391.7           6.67%
            Baguettes                                                     791.1       855.7          922.9            985.1      1,056.5          1,127.0           7.33%
            Rolls                                                     1,078.1       1,154.5      1,226.6         1,297.8         1,397.2          1,512.1           7.00%
            Burger Buns                                                   649.5       701.2          751.0            801.0       866.8            939.7            7.67%
            Sandwich Slices                                           1,098.6       1,191.0      1,280.0         1,369.4         1,485.9          1,614.1           8.00%
            Ciabatta                                                      678.7       729.8          778.8            828.2       893.8            966.8            7.33%
            Other Breads                                                  319.5       348.9          376.9            403.9       437.6            476.7            8.33%
            Frozen Bread & Rolls                                          112.3       120.6          128.9            136.7       146.1            157.5            7.00%
            Overall                                                   5,735.6       6,176.6      6,603.1         7,014.3         7,564.4          8,185.7           7.37%
          Source: Canadean                                                                                                                                  © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                     Page 42

   © Canadean. This product is licensed and is not to be photocopied                                                                                  Published: April 2012
 China BREAD & ROLLS MARKET ANALYSIS


        Table 21: China Bread & Rolls Consumption (Kg m) by Segments, 2011–16
                                                                                                                        CAGR
         Segment                            2011              2012      2013       2014       2015       2016         2011–16
         Loaves                           1,391.7         1,522.9     1,667.8    1,830.9    2,012.2    2,207.6           9.67%
         Baguettes                        1,127.0         1,220.8     1,336.1    1,477.5    1,644.3    1,870.7         10.67%
         Rolls                            1,512.1         1,657.9     1,826.7    2,025.8    2,269.2    2,547.9         11.00%
         Burger Buns                        939.7         1,020.8     1,111.0    1,216.6    1,335.7    1,468.0           9.33%
         Sandwich Slices                  1,614.1         1,757.9     1,928.9    2,126.7    2,388.5    2,719.9         11.00%
         Ciabatta                           966.8         1,057.7     1,164.8    1,288.0    1,450.1    1,653.8         11.33%
         Other Breads                       476.7             520.2    570.9      627.5      684.0      756.2            9.67%
         Frozen Bread & Rolls               157.5             170.7    187.1      205.4      225.9      249.9            9.67%
         Overall                          8,185.7         8,928.9     9,793.3   10,798.4   12,009.9   13,474.1         10.48%
       Source: Canadean                                                                                          © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                             Page 43

© Canadean. This product is licensed and is not to be photocopied                                          Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS


 3.3      Bread & Rolls Market Value Analysis, 2006–16
3.3.1     Bread & Rolls Market by Value, 2006–16

          Figure 15: China Bread & Rolls Market Value (CNY m) and Growth (Y-o-Y), 2006–16

                                                      30,000.0                                                                                          14.0%
                 Bread & Rolls Consumption by Value




                                                      25,000.0                                                                                          12.0%

                                                                                                                                                        10.0%




                                                                                                                                                                    Growth % (Y-O-Y)
                                                      20,000.0
                               (CNY m)




                                                                                                                                                        8.0%
                                                      15,000.0
                                                                                                                                                        6.0%
                                                      10,000.0
                                                                                                                                                        4.0%

                                                        5,000.0                                                                                         2.0%

                                                                0.0                                                                                     0.0%
                                                                         2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                           Overall Value           Y-O-Y growth


           Source: Canadean                                                                                                                              © Canadean



           Table 22: China Bread & Rolls Market Value (CNY m) and Growth (Y-o-Y), 2006–16
                                                        2006            2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Overall
            Value                                     11,914          12,853    13,757    14,593    15,691    17,026    18,515    20,336    22,452     25,086      28,425
            Y-o-Y
            growth                                                      7.9%      7.0%      6.1%      7.5%      8.5%      8.7%      9.8%     10.4%      11.7%      13.3%
           Source: Canadean                                                                                                                              © Canadean



           Table 23: China Bread & Rolls Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                        2006            2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Overall
            Value                                     1,496.1         1,692.4   1,983.1   2,139.6   2,321.5   2,638.4   2,869.1   3,151.3   3,479.2   3,887.3     4,404.8
            Y-o-Y
            growth                                                     13.1%     17.2%      7.9%      8.5%     13.7%      8.7%      9.8%     10.4%      11.7%      13.3%
           Source: Canadean                                                                                                                              © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                     Page 44

   © Canadean. This product is licensed and is not to be photocopied                                                                                  Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS

3.3.2     Average Consumer Price/Kg - Bread & Rolls, 2006-2016

          Figure 16: China Bread & Rolls Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16

                                                      2.12                                                                         1.2%
                Average Consumer Price/ Kg -Bread &




                                                      2.11                                                                         1.0%

                                                                                                                                   0.8%
                                                      2.10




                                                                                                                                              Growth % (Y-O-Y)
                            Rolls (CNY)




                                                                                                                                   0.6%
                                                      2.09
                                                                                                                                   0.4%
                                                      2.08
                                                                                                                                   0.2%
                                                      2.07
                                                                                                                                   0.0%

                                                      2.06                                                                         -0.2%

                                                      2.05                                                                         -0.4%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                  Avg Price      Y-O-Y growth


           Source: Canadean                                                                                                        © Canadean



           Table 24: China Bread & Rolls Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16
                                                       2006     2007    2008    2009    2010    2011    2012    2013    2014       2015             2016
            Avg.
            Price                                     2.077     2.081   2.083   2.081   2.074   2.080   2.074   2.077   2.079     2.089         2.110
            Y-o-Y
            growth                                              0.2%    0.1%    -0.1%   -0.3%   0.3%    -0.3%   0.1%    0.1%       0.5%            1.0%
           Source: Canadean                                                                                                        © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                               Page 45

   © Canadean. This product is licensed and is not to be photocopied                                                            Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS

3.3.3     Bread & Rolls Market Value by Segments, 2006-2016

          Figure 17: China Bread & Rolls Market Value (CNY m) by Segments, 2006–16
                                                               30000.0
                    Bread & Rolls Market Value by Segments




                                                               25000.0


                                                               20000.0
                                   (CNY m)




                                                               15000.0


                                                               10000.0


                                                                5000.0


                                                                   0.0
                                                                         2006      2007     2008     2009     2010   2011    2012   2013       2014     2015      2016

                                                             Loaves                    Baguettes                     Rolls                       Burger Buns
                                                             Sandwich Slices           Ciabatta                      Other Breads                Frozen Bread & Rolls



           Source: Canadean                                                                                                                                      © Canadean



           Table 25: China Bread & Rolls Market Value (CNY m) by Segments, 2006–11
                                                                                                                                                                         CAGR
            Segment                                                            2006          2007           2008         2009          2010              2011         2006–11
            Loaves                                                        2,241.3          2,412.1      2,572.0        2,719.8       2,906.1           3,143.6           7.00%
            Baguettes                                                     1,363.2          1,485.2      1,614.8        1,737.5       1,871.1           2,003.0           8.00%
            Rolls                                                         2,219.1          2,386.0      2,546.4        2,691.8       2,897.6           3,161.1           7.33%
            Burger Buns                                                   1,295.2          1,387.0      1,475.1        1,554.5       1,668.8           1,816.6           7.00%
            Sandwich Slices                                               2,456.3          2,641.1      2,818.6        2,979.5       3,207.3           3,499.1           7.33%
            Ciabatta                                                      1,234.4          1,328.4      1,415.1        1,498.0       1,607.0           1,731.3           7.00%
            Other Breads                                                       686.4        757.3           823.8       888.0         967.8            1,056.1           9.00%
            Frozen Bread & Rolls                                               418.8        456.3           491.2       524.8         566.3             615.4            8.00%
            Overall                                                      11,914.7         12,853.5     13,757.0       14,593.9      15,691.9          17,026.2           7.40%
          Source: Canadean                                                                                                                                       © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                           Page 46

   © Canadean. This product is licensed and is not to be photocopied                                                                                       Published: April 2012
 China BREAD & ROLLS MARKET ANALYSIS




        Table 26: China Bread & Rolls Market Value (CNY m) by Segments, 2011–16
                                                                                                                          CAGR
         Segment                            2011               2012       2013       2014       2015       2016         2011–16
         Loaves                           3,143.6         3,406.5       3,708.4    4,040.6    4,480.9    4,986.5           9.67%
         Baguettes                        2,003.0         2,172.6       2,374.8    2,621.3    2,904.8    3,275.0         10.33%
         Rolls                            3,161.1         3,428.9       3,762.7    4,135.2    4,610.5    5,168.6         10.33%
         Burger Buns                      1,816.6         1,979.2       2,183.4    2,433.9    2,745.3    3,154.2         11.67%
         Sandwich Slices                  3,499.1         3,829.6       4,240.2    4,740.5    5,354.3    6,166.6         12.00%
         Ciabatta                         1,731.3         1,874.3       2,051.1    2,250.8    2,498.1    2,830.7         10.33%
         Other Breads                     1,056.1         1,154.2       1,277.5    1,414.8    1,582.3    1,806.5         11.33%
         Frozen Bread & Rolls               615.4              669.6     738.4      815.4      909.7     1,037.0         11.00%
         Overall                         17,026.2        18,515.1      20,336.5   22,452.5   25,086.0   28,425.1         10.79%
       Source: Canadean                                                                                            © Canadean



        Table 27: China Bread & Rolls Market Value (USD m) by Segments, 2006–11
                                                                                                                          CAGR
         Segment                            2006               2007       2008       2009       2010       2011         2006–11
         Loaves                             281.4              317.6     370.8      398.8      429.9      487.1          11.60%
         Baguettes                          171.2              195.6     232.8      254.7      276.8      310.4          12.64%
         Rolls                              278.6              314.2     367.1      394.6      428.7      489.8          11.94%
         Burger Buns                        162.6              182.6     212.6      227.9      246.9      281.5          11.60%
         Sandwich Slices                    308.4              347.8     406.3      436.8      474.5      542.2          11.94%
         Ciabatta                           155.0              174.9     204.0      219.6      237.7      268.3          11.60%
         Other Breads                        86.2               99.7     118.8      130.2      143.2      163.7          13.68%
         Frozen Bread & Rolls                52.6               60.1      70.8       76.9       83.8       95.4          12.64%
         Overall                           1496.1             1692.4    1983.1     2139.6     2321.5     2638.4          12.01%
       Source: Canadean                                                                                            © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                               Page 47

© Canadean. This product is licensed and is not to be photocopied                                            Published: April 2012
 China BREAD & ROLLS MARKET ANALYSIS


        Table 28: China Bread & Rolls Market Value (USD m) by Segments, 2011–16
                                                                                                                  CAGR
         Segment                            2011               2012     2013     2014     2015     2016         2011–16
         Loaves                             487.1              527.9    574.7    626.1    694.4    772.7           9.67%
         Baguettes                          310.4              336.7    368.0    406.2    450.1    507.5         10.33%
         Rolls                              489.8              531.3    583.1    640.8    714.4    800.9         10.33%
         Burger Buns                        281.5              306.7    338.3    377.2    425.4    488.8         11.67%
         Sandwich Slices                    542.2              593.4    657.1    734.6    829.7    955.6         12.00%
         Ciabatta                           268.3              290.4    317.8    348.8    387.1    438.7         10.33%
         Other Breads                       163.7              178.9    198.0    219.2    245.2    279.9         11.33%
         Frozen Bread & Rolls                95.4              103.8    114.4    126.4    141.0    160.7         11.00%
         Overall                           2638.4             2869.1   3151.3   3479.2   3887.3   4404.8         10.79%
       Source: Canadean                                                                                    © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                       Page 48

© Canadean. This product is licensed and is not to be photocopied                                    Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS


 3.4      Loaves Market Analysis, 2006–16
3.4.1     Loaves Market by Volume, 2006–16

          Figure 18: China Loaves Market by Volume (Kg m), 2006–16

                                                   2,500.0                                                                                          12.0%
                  Loaves Market by Volume (Kg m)




                                                                                                                                                    10.0%
                                                   2,000.0




                                                                                                                                                            Growth % (Y-O-Y)
                                                                                                                                                    8.0%
                                                   1,500.0

                                                                                                                                                    6.0%

                                                   1,000.0
                                                                                                                                                    4.0%

                                                    500.0
                                                                                                                                                    2.0%


                                                       0.0                                                                                          0.0%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                 Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                     © Canadean



           Table 29: China Loaves Market by Volume (Kg m), 2006–16
                                                     2006      2007      2008      2009      2010      2011      2012      2013      2014       2015        2016
            Overall
            Volume                                 1,007.9   1,075.0   1,138.1   1,192.2   1,280.5   1,391.7   1,522.9   1,667.8   1,830.9   2,012.2     2,207.6
            Y-o-Y
            growth                                             6.7%      5.9%      4.8%      7.4%      8.7%      9.4%      9.5%      9.8%       9.9%        9.7%
           Source: Canadean                                                                                                                     © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                            Page 49

   © Canadean. This product is licensed and is not to be photocopied                                                                         Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS

3.4.2     Loaves Market by Value, 2006–16

          Figure 19: China Loaves Market by Value (CNY m), 2006–16

                                                   6,000.0                                                                                      12.0%
                  Loaves Market by Value (CNY m)




                                                   5,000.0                                                                                      10.0%




                                                                                                                                                            Growth % (Y-O-Y)
                                                   4,000.0                                                                                      8.0%


                                                   3,000.0                                                                                      6.0%


                                                   2,000.0                                                                                      4.0%


                                                   1,000.0                                                                                      2.0%


                                                        0.0                                                                                     0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                  Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                      © Canadean



           Table 30: China Loaves Market by Value (CNY m), 2006–16
                                                     2006       2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Market
            Value                                  2,241.3    2,412.1   2,572.0   2,719.8   2,906.1   3,143.6   3,406.5   3,708.4   4,040.6   4,480.9     4,986.5
            Y-o-Y
            growth                                              7.6%      6.6%      5.7%      6.8%      8.2%      8.4%      8.9%      9.0%      10.9%      11.3%
           Source: Canadean                                                                                                                      © Canadean



           Table 31: China Loaves Market by Value (USD m), 2006–16
                                                     2006       2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Market
            Value                                   281.4      317.6     370.8     398.8     429.9     487.1     527.9     574.7     626.1      694.4          772.7
            Y-o-Y
            growth                                             12.8%     16.7%      7.6%      7.8%     13.3%      8.4%      8.9%      9.0%      10.9%      11.3%
           Source: Canadean                                                                                                                      © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                             Page 50

   © Canadean. This product is licensed and is not to be photocopied                                                                          Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS


 3.5      Baguettes Market Analysis, 2006–16
3.5.1     Baguettes Market by Volume, 2006–16

          Figure 20: China Baguettes Market by Volume (Kg m), 2006–16

                                                      2,000.0                                                                                  16.0%
                  Baguettes Market by Volume (Kg m)




                                                      1,800.0
                                                                                                                                               14.0%
                                                      1,600.0
                                                                                                                                               12.0%
                                                      1,400.0




                                                                                                                                                           Growth % (Y-O-Y)
                                                                                                                                               10.0%
                                                      1,200.0

                                                      1,000.0                                                                                  8.0%

                                                       800.0
                                                                                                                                               6.0%
                                                       600.0
                                                                                                                                               4.0%
                                                       400.0
                                                                                                                                               2.0%
                                                       200.0

                                                          0.0                                                                                  0.0%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                  Market Value           Y-o-Y Growth %


           Source: Canadean                                                                                                                     © Canadean



           Table 32: China Baguettes Market by Volume (Kg m), 2006–16
                                                         2006      2007   2008     2009      2010      2011      2012      2013      2014       2015             2016
            Overall
            Volume                                       791.1    855.7   922.9    985.1   1,056.5   1,127.0   1,220.8   1,336.1   1,477.5   1,644.3     1,870.7
            Y-o-Y
            growth                                                8.2%    7.8%     6.7%      7.2%      6.7%      8.3%      9.4%     10.6%      11.3%      13.8%
           Source: Canadean                                                                                                                     © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                            Page 51

   © Canadean. This product is licensed and is not to be photocopied                                                                         Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS

3.5.2     Baguettes Market by Value, 2006–16

          Figure 21: China Baguettes Market by Value (CNY m), 2006–16

                                                      3,500.0                                                                                      14.0%
                  Baguettes Market by Value (CNY m)




                                                      3,000.0                                                                                      12.0%

                                                      2,500.0                                                                                      10.0%




                                                                                                                                                               Growth % (Y-O-Y)
                                                      2,000.0                                                                                      8.0%

                                                      1,500.0                                                                                      6.0%

                                                      1,000.0                                                                                      4.0%

                                                       500.0                                                                                       2.0%

                                                          0.0                                                                                      0.0%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                     Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                         © Canadean



           Table 33: China Baguettes Market by Value (CNY m), 2006–16
                                                         2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                      1,363.2   1,485.2   1,614.8   1,737.5   1,871.1   2,003.0   2,172.6   2,374.8   2,621.3   2,904.8     3,275.0
            Y-o-Y
            growth                                                 9.0%      8.7%      7.6%      7.7%      7.0%      8.5%      9.3%     10.4%      10.8%      12.7%
           Source: Canadean                                                                                                                         © Canadean



           Table 34: China Baguettes Market by Value (USD m), 2006–16
                                                         2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                        171.2    195.6     232.8     254.7     276.8     310.4     336.7     368.0     406.2      450.1         507.5
            Y-o-Y
            growth                                                14.2%     19.0%      9.4%      8.7%     12.1%      8.5%      9.3%     10.4%      10.8%      12.7%
           Source: Canadean                                                                                                                         © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                Page 52

   © Canadean. This product is licensed and is not to be photocopied                                                                             Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS


 3.6      Rolls Market Analysis, 2006–16
3.6.1     Rolls Market by Volume, 2006–16

          Figure 22: China Rolls Market by Volume (Kg m), 2006–16

                                                  3,000.0                                                                                      14.0%
                  Rolls Market by Volume (Kg m)




                                                  2,500.0                                                                                      12.0%

                                                                                                                                               10.0%




                                                                                                                                                           Growth % (Y-O-Y)
                                                  2,000.0
                                                                                                                                               8.0%
                                                  1,500.0
                                                                                                                                               6.0%
                                                  1,000.0
                                                                                                                                               4.0%

                                                   500.0                                                                                       2.0%

                                                      0.0                                                                                      0.0%
                                                             2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                 Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                     © Canadean




           Table 35: China Rolls Market by Volume (kg m), 2006–16
                                                     2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Overall
            Volume                                 1,078.1   1,154.5   1,226.6   1,297.8   1,397.2   1,512.1   1,657.9   1,826.7   2,025.8   2,269.2     2,547.9
            Y-o-Y
            growth                                             7.1%      6.2%      5.8%      7.7%      8.2%      9.6%     10.2%     10.9%      12.0%      12.3%
           Source: Canadean                                                                                                                     © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                            Page 53

   © Canadean. This product is licensed and is not to be photocopied                                                                         Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS

3.6.2     Rolls Market by Value, 2006–16

          Figure 23: China Rolls Market by Value (CNY m), 2006–16

                                                  6,000.0                                                                                      14.0%
                  Rolls Market by Value (CNY m)




                                                  5,000.0                                                                                      12.0%

                                                                                                                                               10.0%




                                                                                                                                                           Growth % (Y-O-Y)
                                                  4,000.0
                                                                                                                                               8.0%
                                                  3,000.0
                                                                                                                                               6.0%
                                                  2,000.0
                                                                                                                                               4.0%

                                                  1,000.0                                                                                      2.0%

                                                      0.0                                                                                      0.0%
                                                             2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                 Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                     © Canadean



           Table 36: China Rolls Market by Value (CNY m), 2006–16
                                                     2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                  2,219.1   2,386.0   2,546.4   2,691.8   2,897.6   3,161.1   3,428.9   3,762.7   4,135.2   4,610.5     5,168.6
            Y-o-Y
            growth                                             7.5%      6.7%      5.7%      7.6%      9.1%      8.5%      9.7%      9.9%      11.5%      12.1%
           Source: Canadean                                                                                                                     © Canadean



           Table 37: China Rolls Market by Value (USD m), 2006–16
                                                     2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                    278.6    314.2     367.1     394.6     428.7     489.8     531.3     583.1     640.8      714.4         800.9
            Y-o-Y
            growth                                            12.7%     16.8%      7.5%      8.6%     14.3%      8.5%      9.7%      9.9%      11.5%      12.1%
           Source: Canadean                                                                                                                     © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                            Page 54

   © Canadean. This product is licensed and is not to be photocopied                                                                         Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS


 3.7      Burger Buns Market Analysis, 2006–16
3.7.1     Burger Buns Market by Volume, 2006–16

          Figure 24: China Burger Buns Market by Volume (kg m), 2006–16

                                                        1,600.0                                                                              12.0%
                  Burger Buns Market by Volume (Kg m)




                                                        1,400.0
                                                                                                                                             10.0%
                                                        1,200.0




                                                                                                                                                         Growth % (Y-O-Y)
                                                                                                                                             8.0%
                                                        1,000.0

                                                         800.0                                                                               6.0%

                                                         600.0
                                                                                                                                             4.0%
                                                         400.0
                                                                                                                                             2.0%
                                                         200.0

                                                            0.0                                                                              0.0%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                    Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                                   © Canadean



           Table 38: China Burger Buns Market by Volume (kg m), 2006–16
                                                           2006      2007   2008     2009    2010    2011      2012      2013      2014       2015             2016
            Overall
            Volume                                         649.5    701.2   751.0    801.0   866.8   939.7   1,020.8   1,111.0   1,216.6   1,335.7     1,468.0
            Y-o-Y
            growth                                                  8.0%    7.1%     6.7%    8.2%    8.4%      8.6%      8.8%      9.5%       9.8%            9.9%
           Source: Canadean                                                                                                                   © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                          Page 55

   © Canadean. This product is licensed and is not to be photocopied                                                                       Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS

3.7.2     Burger Buns Market by Value, 2006–16

          Figure 25: China Burger Buns Market by Value (CNY m), 2006–16

                                                       3,500.0                                                                                      16.0%
                 Burger Buns Market by Value (CNY m)




                                                       3,000.0                                                                                      14.0%

                                                                                                                                                    12.0%
                                                       2,500.0




                                                                                                                                                                Growth % (Y-O-Y)
                                                                                                                                                    10.0%
                                                       2,000.0
                                                                                                                                                    8.0%
                                                       1,500.0
                                                                                                                                                    6.0%
                                                       1,000.0
                                                                                                                                                    4.0%

                                                        500.0                                                                                       2.0%

                                                           0.0                                                                                      0.0%
                                                                  2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                      Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                          © Canadean



           Table 39: China Burger Buns Market by Value (CNY m), 2006–16
                                                          2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                       1,295.2   1,387.0   1,475.1   1,554.5   1,668.8   1,816.6   1,979.2   2,183.4   2,433.9   2,745.3     3,154.2
            Y-o-Y
            growth                                                  7.1%      6.3%      5.4%      7.4%      8.9%      9.0%     10.3%     11.5%      12.8%      14.9%
           Source: Canadean                                                                                                                          © Canadean



           Table 40: China Burger Buns Market by Value (USD m), 2006–16
                                                          2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                         162.6    182.6     212.6     227.9     246.9     281.5     306.7     338.3     377.2      425.4         488.8
            Y-o-Y
            growth                                                 12.3%     16.4%      7.2%      8.3%     14.0%      9.0%     10.3%     11.5%      12.8%      14.9%
           Source: Canadean                                                                                                                          © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                 Page 56

   © Canadean. This product is licensed and is not to be photocopied                                                                              Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS


 3.8      Sandwich Slices Market Analysis, 2006–16
3.8.1     Sandwich Slices Market by Volume, 2006–16

          Figure 26: China Sandwich Slices Market by Volume (Kg m), 2006–16

                                                            3,000.0                                                                                      16.0%
                  Sandwich Slices Market by Volume (Kg m)




                                                                                                                                                         14.0%
                                                            2,500.0
                                                                                                                                                         12.0%




                                                                                                                                                                     Growth % (Y-O-Y)
                                                            2,000.0
                                                                                                                                                         10.0%

                                                            1,500.0                                                                                      8.0%

                                                                                                                                                         6.0%
                                                            1,000.0
                                                                                                                                                         4.0%
                                                             500.0
                                                                                                                                                         2.0%

                                                                0.0                                                                                      0.0%
                                                                       2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                           Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                               © Canadean




           Table 41: China Sandwich Slices Market by Volume (Kg m), 2006–16
                                                               2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Overall
            Volume                                           1,098.6   1,191.0   1,280.0   1,369.4   1,485.9   1,614.1   1,757.9   1,928.9   2,126.7   2,388.5     2,719.9
            Y-o-Y
            growth                                                       8.4%      7.5%      7.0%      8.5%      8.6%      8.9%      9.7%     10.3%      12.3%      13.9%
           Source: Canadean                                                                                                                               © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                      Page 57

   © Canadean. This product is licensed and is not to be photocopied                                                                                   Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS

3.8.2     Sandwich Slices Market by Value, 2006–16

          Figure 27: China Sandwich Slices Market by Value (CNY m), 2006–16

                                                           7,000.0                                                                                      16.0%
                 Sandwich Slices Market by Value (CNY m)




                                                           6,000.0                                                                                      14.0%

                                                                                                                                                        12.0%
                                                           5,000.0




                                                                                                                                                                    Growth % (Y-O-Y)
                                                                                                                                                        10.0%
                                                           4,000.0
                                                                                                                                                        8.0%
                                                           3,000.0
                                                                                                                                                        6.0%
                                                           2,000.0
                                                                                                                                                        4.0%

                                                           1,000.0                                                                                      2.0%

                                                               0.0                                                                                      0.0%
                                                                      2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                          Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                              © Canadean



           Table 42: China Sandwich Slices Market by Value (CNY m), 2006–16
                                                              2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                           2,456.3   2,641.1   2,818.6   2,979.5   3,207.3   3,499.1   3,829.6   4,240.2   4,740.5   5,354.3     6,166.6
            Y-o-Y
            growth                                                      7.5%      6.7%      5.7%      7.6%      9.1%      9.4%     10.7%     11.8%      12.9%      15.2%
           Source: Canadean                                                                                                                              © Canadean



           Table 43: China Sandwich Slices Market by Value (USD m), 2006–16
                                                              2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                             308.4    347.8     406.3     436.8     474.5     542.2     593.4     657.1     734.6      829.7         955.6
            Y-o-Y
            growth                                                     12.7%     16.8%      7.5%      8.6%     14.3%      9.4%     10.7%     11.8%      12.9%      15.2%
           Source: Canadean                                                                                                                              © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                     Page 58

   © Canadean. This product is licensed and is not to be photocopied                                                                                  Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS


 3.9      Ciabatta Market Analysis, 2006–16
3.9.1     Ciabatta Market by Volume, 2006–16

          Figure 28: China Ciabatta Market by Volume (Kg m), 2006–16

                                                     1,800.0                                                                              16.0%
                  Ciabatta Market by Volume (Kg m)




                                                     1,600.0                                                                              14.0%

                                                     1,400.0
                                                                                                                                          12.0%




                                                                                                                                                      Growth % (Y-O-Y)
                                                     1,200.0
                                                                                                                                          10.0%
                                                     1,000.0
                                                                                                                                          8.0%
                                                      800.0
                                                                                                                                          6.0%
                                                      600.0
                                                                                                                                          4.0%
                                                      400.0

                                                      200.0                                                                               2.0%

                                                         0.0                                                                              0.0%
                                                                2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                 Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                                © Canadean



           Table 44: China Ciabatta Market by Volume (Kg m), 2006–16
                                                        2006     2007    2008     2009    2010    2011      2012      2013      2014       2015             2016
            Overall
            Volume                                      678.7    729.8   778.8   828.2    893.8   966.8   1,057.7   1,164.8   1,288.0   1,450.1     1,653.8
            Y-o-Y
            growth                                               7.5%    6.7%     6.3%    7.9%    8.2%      9.4%     10.1%     10.6%      12.6%      14.0%
           Source: Canadean                                                                                                                © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                       Page 59

   © Canadean. This product is licensed and is not to be photocopied                                                                    Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS

3.9.2     Ciabatta Market by Value, 2006–16

          Figure 29: China Ciabatta Market by Value (CNY m), 2006–16

                                                   3,000.0                                                                                      14.0%
                Ciabatta Market by Value (CNY m)




                                                   2,500.0                                                                                      12.0%

                                                                                                                                                10.0%




                                                                                                                                                            Growth % (Y-O-Y)
                                                   2,000.0
                                                                                                                                                8.0%
                                                   1,500.0
                                                                                                                                                6.0%
                                                   1,000.0
                                                                                                                                                4.0%

                                                    500.0                                                                                       2.0%

                                                       0.0                                                                                      0.0%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                  Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                      © Canadean



           Table 45: China Ciabatta Market by Value (CNY m), 2006–16
                                                      2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                   1,234.4   1,328.4   1,415.1   1,498.0   1,607.0   1,731.3   1,874.3   2,051.1   2,250.8   2,498.1     2,830.7
            Y-o-Y
            growth                                              7.6%      6.5%      5.9%      7.3%      7.7%      8.3%      9.4%      9.7%      11.0%      13.3%
           Source: Canadean                                                                                                                      © Canadean



           Table 46: China Ciabatta Market by Value (USD m), 2006–16
                                                      2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                     155.0    174.9     204.0     219.6     237.7     268.3     290.4     317.8     348.8      387.1         438.7
            Y-o-Y
            growth                                             12.8%     16.6%      7.7%      8.3%     12.8%      8.3%      9.4%      9.7%      11.0%      13.3%
           Source: Canadean                                                                                                                      © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                             Page 60

   © Canadean. This product is licensed and is not to be photocopied                                                                          Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS


3.10     Other Breads Market Analysis, 2006–16
3.10.1   Other Breads Market by Volume, 2006–16

         Figure 30: China Other Breads Market by Volume (Kg m), 2006–16

                                                        800.0                                                                              12.0%
                 Other Breads Market by Volume (Kg m)




                                                        700.0
                                                                                                                                           10.0%
                                                        600.0




                                                                                                                                                       Growth % (Y-O-Y)
                                                                                                                                           8.0%
                                                        500.0

                                                        400.0                                                                              6.0%

                                                        300.0
                                                                                                                                           4.0%
                                                        200.0
                                                                                                                                           2.0%
                                                        100.0

                                                          0.0                                                                              0.0%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                     Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                                  © Canadean



          Table 47: China Other Breads Market by Volume (Kg m), 2006–16
                                                           2006       2007   2008     2009    2010    2011    2012       2013    2014       2015             2016
           Overall
           Volume                                          319.5     348.9   376.9    403.9   437.6   476.7   520.2      570.9   627.5     684.0         756.2
           Y-o-Y
           growth                                                     9.2%   8.0%     7.2%    8.3%    9.0%    9.1%       9.8%    9.9%       9.0%      10.6%
          Source: Canadean                                                                                                                  © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                         Page 61

  © Canadean. This product is licensed and is not to be photocopied                                                                      Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS

3.10.2   Other Breads Market by Value, 2006–16

         Figure 31: China Other Breads Market by Value (CNY m), 2006–16

                                                       2,000.0                                                                                16.0%
                Other Breads Market by Value (CNY m)




                                                       1,800.0
                                                                                                                                              14.0%
                                                       1,600.0
                                                                                                                                              12.0%
                                                       1,400.0




                                                                                                                                                          Growth % (Y-O-Y)
                                                                                                                                              10.0%
                                                       1,200.0

                                                       1,000.0                                                                                8.0%

                                                        800.0
                                                                                                                                              6.0%
                                                        600.0
                                                                                                                                              4.0%
                                                        400.0
                                                                                                                                              2.0%
                                                        200.0

                                                           0.0                                                                                0.0%
                                                                  2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                   Market Value         Y-o-Y Growth %


          Source: Canadean                                                                                                                     © Canadean



          Table 48: China Other Breads Market by Value (CNY m), 2006–16
                                                          2006      2007    2008    2009     2010     2011      2012      2013      2014       2015             2016
           Market
           Value                                          686.4    757.3   823.8    888.0   967.8   1,056.1   1,154.2   1,277.5   1,414.8   1,582.3     1,806.5
           Y-o-Y
           growth                                                  10.3%   8.8%     7.8%    9.0%      9.1%      9.3%     10.7%     10.8%      11.8%      14.2%
          Source: Canadean                                                                                                                     © Canadean



          Table 49: China Other Breads Market by Value (USD m), 2006–16
                                                          2006      2007    2008    2009     2010     2011      2012      2013      2014       2015             2016
           Market
           Value                                           86.2     99.7   118.8    130.2   143.2    163.7     178.9     198.0     219.2      245.2         279.9
           Y-o-Y
           growth                                                  15.7%   19.1%    9.6%    10.0%    14.3%      9.3%     10.7%     10.8%      11.8%      14.2%
          Source: Canadean                                                                                                                     © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                            Page 62

  © Canadean. This product is licensed and is not to be photocopied                                                                         Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS


3.11     Frozen Bread & Rolls Market Analysis, 2006–16
3.11.1   Frozen Bread & Rolls Market by Volume, 2006–16

         Figure 32: China Frozen Bread & Rolls Market by Volume (Kg m), 2006–16

                                                       300.0                                                                              12.0%
               Frozen Bread & Rolls Market by Volume




                                                       250.0                                                                              10.0%




                                                                                                                                                     Growth % (Y-O-Y)
                                                       200.0                                                                              8.0%
                              (Kg m)




                                                       150.0                                                                              6.0%


                                                       100.0                                                                              4.0%


                                                        50.0                                                                              2.0%


                                                         0.0                                                                              0.0%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                  Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                               © Canadean



          Table 50: China Frozen Bread & Rolls Market by Volume (Kg m), 2006–16
                                                         2006      2007   2008     2009    2010    2011    2012       2013    2014       2015        2016
           Overall
           Volume                                        112.3    120.6   128.9    136.7   146.1   157.5   170.7      187.1   205.4     225.9       249.9
           Y-o-Y
           growth                                                  7.4%   6.9%     6.1%    6.8%    7.9%    8.4%       9.6%    9.8%      10.0%      10.6%
          Source: Canadean                                                                                                               © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                      Page 63

  © Canadean. This product is licensed and is not to be photocopied                                                                   Published: April 2012
    China BREAD & ROLLS MARKET ANALYSIS

3.11.2   Frozen Bread & Rolls Market by Value, 2006–16

         Figure 33: China Frozen Bread & Rolls Market by Value (CNY m), 2006–16

                                                       1,200.0                                                                        16.0%
                Frozen Bread & Rolls Market by Value




                                                                                                                                      14.0%
                                                       1,000.0
                                                                                                                                      12.0%




                                                                                                                                                  Growth % (Y-O-Y)
                                                        800.0
                                                                                                                                      10.0%
                              (CNY m)




                                                        600.0                                                                         8.0%

                                                                                                                                      6.0%
                                                        400.0
                                                                                                                                      4.0%
                                                        200.0
                                                                                                                                      2.0%

                                                           0.0                                                                        0.0%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                 Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                             © Canadean



          Table 51: China Frozen Bread & Rolls Market by Value (CNY m), 2006–16
                                                        2006      2007    2008    2009    2010     2011   2012       2013    2014      2015             2016
           Market
           Value                                       418.8     456.3   491.2   524.8    566.3   615.4   669.6   738.4     815.4     909.7     1,037.0
           Y-o-Y
           growth                                                9.0%    7.6%     6.8%    7.9%    8.7%    8.8%    10.3%     10.4%     11.6%      14.0%
          Source: Canadean                                                                                                             © Canadean



          Table 52: China Frozen Bread & Rolls Market by Value (USD m), 2006–16
                                                        2006      2007    2008    2009    2010     2011   2012       2013    2014      2015             2016
           Market
           Value                                        52.6      60.1    70.8    76.9     83.8    95.4   103.8   114.4     126.4     141.0         160.7
           Y-o-Y
           growth                                                14.2%   17.8%    8.7%    8.9%    13.8%   8.8%    10.3%     10.4%     11.6%      14.0%
          Source: Canadean                                                                                                             © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                    Page 64

  © Canadean. This product is licensed and is not to be photocopied                                                                 Published: April 2012
  China BREAD & ROLLS MARKET ANALYSIS


3.12    Bread & Rolls Market Volume Analysis by Brands, 2008-11

        Figure 34: China Bread & Rolls Market Volume by Brands (Kg m), 2008–11
                                                       3000.0
               Bread & Rolls Market Volume by Brands




                                                       2500.0


                                                       2000.0
                               (Kg m)




                                                       1500.0


                                                       1000.0


                                                        500.0


                                                          0.0
                                                                        2008                2009                    2010          2011


                                                                Manhattan Bread & Bagel              Artisanal Producers   Haosimai Franch



         Source: Canadean                                                                                                                © Canadean



         Table 53: China Bread & Rolls Market Volume by Brands (Kg m), 2008–11
                                                                                                                                                   CAGR
          Brand Name                                                       2008              2009                 2010        2011               2008–11
          Manhattan Bread &
          Bagel                                                          955.70           1,016.53             1,097.67    1,189.37                7.56%
          Artisanal Producers                                            658.87            697.80               750.27      809.46                 7.10%
          Haosimai Franch                                                464.34            493.21               531.83      575.46                 7.41%
          Others                                                        4,524.24          4,806.80             5,184.60    5,611.37                7.44%
          Overall                                                       6,603.15          7,014.35             7,564.38    8,185.67                7.42%

         Source: Canadean                                                                                                                © Canadean




 The Future of the Bakery & Cereals Market in China, to 2016                                                                                       Page 65

 © Canadean. This product is licensed and is not to be photocopied                                                                    Published: April 2012
  China BREAD & ROLLS MARKET ANALYSIS


3.13    Bread & Rolls Market Value by Distribution Channel, 2008-11

        Figure 35: China Bread & Rolls Market Value by Distribution Channel (CNY m), 2008–11

                                                           18000.0
              Bread & Rolls Market Value by Distribution




                                                           16000.0
                                                           14000.0
                                                           12000.0
                          Channel (CNY m)




                                                           10000.0
                                                            8000.0
                                                            6000.0
                                                            4000.0
                                                            2000.0
                                                               0.0
                                                                              2008               2009             2010                 2011

                                                                     “Dollar Stores”, Variety Stores              Hypermarkets & Supermarkets
                                                                     Convenience Stores                           Food & drinks specialists
                                                                     Others


         Source: Canadean                                                                                                                      © Canadean



         Table 54: China Bread & Rolls Market Value by Distribution Channel (CNY m), 2008–11
                                                                                                                                                         CAGR
          Distribution Channel                                                           2008             2009       2010           2011               2008–11
          Cash & Carries & Warehouse Clubs                                                 0.0              0.0        0.0            0.0                 0.00%
          ““Dollar Stores”, Variety Stores &
          General Merchandise Retailers                                                  67.9             72.4       78.3            85.5                 7.99%
          Hypermarkets & Supermarkets                                                  3,781.9          4,013.5    4,317.2        4,692.8                 7.46%
          Convenience Stores                                                           6,862.5          7,290.4    7,850.0        8,536.4                 7.55%
          Food & drinks specialists                                                    2,799.0          2,971.6    3,197.7        3,482.5                 7.55%
          Department Stores                                                                0.0              0.0        0.0            0.0                 0.00%
          Vending machines                                                                 0.0              0.0        0.0            0.0                 0.00%
          Drug stores & Pharmacies                                                         0.0              0.0        0.0            0.0                 0.00%
          eRetailers                                                                       0.0              0.0        0.0            0.0                 0.00%
          Others                                                                        245.8            246.0      248.7           229.1                -2.32%
          Overall                                                                     13,757.0         14,593.9   15,691.9       17,026.2                 7.37%

         Source: Canadean                                                                                                                      © Canadean




 The Future of the Bakery & Cereals Market in China, to 2016                                                                                             Page 66

 © Canadean. This product is licensed and is not to be photocopied                                                                          Published: April 2012
 China BREAD & ROLLS MARKET ANALYSIS




        Table 55: China Bread & Rolls Market Value by Distribution Channel (USD m), 2008–11
                                                                                                                     CAGR
         Distribution Channel                                   2008        2009      2010      2011               2008–11
         Cash & Carries & Warehouse Clubs                           0.0       0.0       0.0       0.0                 0.00%
         ““Dollar Stores”, Variety Stores &
         General Merchandise Retailers                              9.8     10.6      11.6      13.2                10.63%
         Hypermarkets & Supermarkets                           545.2       588.4     638.7     727.2                10.08%
         Convenience Stores                                    989.2      1,068.8   1,161.3   1,322.8               10.17%
         Food & drinks specialists                             403.5       435.7     473.1     539.6                10.18%
         Department Stores                                          0.0       0.0       0.0       0.0                 0.00%
         Vending machines                                           0.0       0.0       0.0       0.0                 0.00%
         Drug stores & Pharmacies                                   0.0       0.0       0.0       0.0                 0.00%
         eRetailers                                                 0.0       0.0       0.0       0.0                 0.00%
         Others                                                 35.4        36.1      36.8      35.5                  0.06%
         Overall                                              1,983.1     2,139.6   2,321.5   2,638.4                 9.98%

        Source: Canadean                                                                                   © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                          Page 67

© Canadean. This product is licensed and is not to be photocopied                                       Published: April 2012
      China BREAKFAST CEREALS MARKET ANALYSIS


4           China Breakfast Cereals Market Analysis
    4.1     Market Growth Dynamics-Breakfast Cereals, 2006–16
4.1.1       Breakfast Cereals Market Growth Dynamics by Volume, 2006–16

            Figure 36: China Breakfast Cereals Market Growth Dynamics by Volume, 2006–16

                                6.8%
                                6.7%
                                6.7%
                                6.6%
                 CAGR 2006-11




                                6.6%
                                6.5%
                                6.5%
                                6.4%
                                6.4%
                                6.3%
                                6.3%
                                   7.2%      7.3%    7.4%          7.5%   7.6%      7.7%   7.8%   7.9%       8.0%   8.1%       8.2%

                                                                          CAGR 2011-16
                                                      Ready-to-Eat Cereals                          Hot Cereals


             Source: Canadean                                                                                           © Canadean



             Table 56: China Breakfast Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16)
                                       and future market size (2016), by Volume (Kg m), by Segments
              Segment                                               CAGR(2011-16)            CAGR(2006-11)            Market Size 2016
              Hot Cereals                                                  8.00%                    6.67%                         464.05
              Ready-to-Eat Cereals                                         7.33%                    6.33%                        1253.77
             Source: Canadean                                                                                           © Canadean




     The Future of the Bakery & Cereals Market in China, to 2016                                                                  Page 68

     © Canadean. This product is licensed and is not to be photocopied                                               Published: April 2012
    China BREAKFAST CEREALS MARKET ANALYSIS

4.1.2     Breakfast Cereals Market Growth Dynamics by Value, 2006-16

          Figure 37: China Breakfast Cereals Market Growth Dynamics by Value, 2006–16
                               7.0%

                               6.0%

                               5.0%
                CAGR 2006-11




                               4.0%

                               3.0%

                               2.0%

                               1.0%

                               0.0%
                                  6.8%      6.9%    7.0%         7.1%    7.2%     7.3%   7.4%    7.5%      7.6%   7.7%      7.8%

                                                                          CAGR 2011-16
                                                      Ready-to-Eat Cereals                        Hot Cereals


           Source: Canadean                                                                                          © Canadean



           Table 57: China Breakfast Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16)
                                      and future market size (2016), by Value (CNY m), by Segments
            Segment                                               CAGR(2011-16)            CAGR(2006-11)           Market Size 2016
            Hot Cereals                                                  7.00%                    4.67%                       1878.44
            Ready-to-Eat Cereals                                         7.67%                    6.00%                     17424.21
           Source: Canadean                                                                                          © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                 Page 69

   © Canadean. This product is licensed and is not to be photocopied                                              Published: April 2012
    China BREAKFAST CEREALS MARKET ANALYSIS


 4.2      Breakfast Cereals Consumption Analysis, 2006–16
4.2.1     Breakfast Cereals Market by Volume, 2006–16

          Figure 38: China Breakfast Cereals Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                            2,000.0                                                                                    9.0%
                  Breakfast Cereals Consumption by Volume




                                                            1,800.0                                                                                    8.0%
                                                            1,600.0                                                                                    7.0%
                                                            1,400.0




                                                                                                                                                                 Growth % (Y-O-Y)
                                                                                                                                                       6.0%
                                                            1,200.0
                                                                                                                                                       5.0%
                                                            1,000.0
                                    (Kg m)




                                                                                                                                                       4.0%
                                                             800.0
                                                                                                                                                       3.0%
                                                             600.0

                                                             400.0                                                                                     2.0%

                                                             200.0                                                                                     1.0%

                                                                0.0                                                                                    0.0%
                                                                      2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                      Overall Volume               Y-O-Y growth


           Source: Canadean                                                                                                                           © Canadean



           Table 58: China Breakfast Cereals Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                             2006     2007    2008      2009      2010      2011       2012       2013     2014       2015             2016
            Overall
            Value                                           876.2     934.5   994.5   1,053.2   1,122.2   1,195.9    1,273.6   1,363.0   1,465.9   1,584.5     1,717.8
            Y-o-Y
            growth                                                    6.7%    6.4%      5.9%      6.6%      6.6%       6.5%       7.0%     7.6%       8.1%            8.4%
           Source: Canadean                                                                                                                           © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                  Page 70

   © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
    China BREAKFAST CEREALS MARKET ANALYSIS

4.2.2     Breakfast Cereals Consumption by Segments, 2006–16

          Figure 39: China Breakfast Cereals Consumption (Kg m) by Segments, 2006–16

                                                2000.0
                Breakfast Cereals Consumption




                                                1800.0
                     by Segments (Kg m)




                                                1600.0
                                                1400.0
                                                1200.0
                                                1000.0
                                                 800.0
                                                 600.0
                                                 400.0
                                                 200.0
                                                   0.0
                                                         2006     2007   2008      2009    2010   2011   2012   2013      2014   2015       2016


                                                                  Hot Cereals                        Ready-to-Eat Cereals



           Source: Canadean                                                                                                                © Canadean



           Table 59: China Breakfast Cereals Consumption (Kg m) by Segments, 2006–11
                                                                                                                                                   CAGR
            Segment                                             2006       2007           2008        2009        2010             2011         2006–11
            Hot Cereals                                     228.7          244.7          261.0      277.1        296.3           315.8            6.67%
            Ready-to-Eat Cereals                            647.4          689.8          733.4      776.1        825.9           880.1            6.33%
            Overall                                         876.2          934.5          994.5     1,053.2     1,122.2          1,195.9           6.42%

           Source: Canadean                                                                                                                © Canadean



           Table 60: China Breakfast Cereals Consumption (Kg m) by Segments, 2011–16
                                                                                                                                                   CAGR
            Segment                                             2011       2012           2013        2014        2015             2016         2011–16
            Hot Cereals                                     315.8          338.4          364.0      393.3        426.7           464.0            8.00%
            Ready-to-Eat Cereals                            880.1          935.2          999.0     1,072.6     1,157.8          1,253.8           7.33%
            Overall                                        1,195.9       1,273.6      1,363.0       1,465.9     1,584.5          1,717.8           7.51%

           Source: Canadean                                                                                                                © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                     Page 71

   © Canadean. This product is licensed and is not to be photocopied                                                                 Published: April 2012
    China BREAKFAST CEREALS MARKET ANALYSIS


 4.3      Breakfast Cereals Market Value Analysis, 2006–16
4.3.1     Breakfast Cereals Market by Value, 2006–16

          Figure 40: China Breakfast Cereals Market Value (CNY m) and Growth (Y-o-Y), 2006–16

                                                     25,000.0                                                                                          10.0%
                 Breakfast Cereals Market by Value




                                                                                                                                                       9.0%

                                                     20,000.0                                                                                          8.0%

                                                                                                                                                       7.0%




                                                                                                                                                                   Growth % (Y-O-Y)
                              (CNY m)




                                                     15,000.0                                                                                          6.0%

                                                                                                                                                       5.0%

                                                     10,000.0                                                                                          4.0%

                                                                                                                                                       3.0%

                                                       5,000.0                                                                                         2.0%

                                                                                                                                                       1.0%

                                                               0.0                                                                                     0.0%
                                                                        2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                          Overall Value           Y-O-Y growth


           Source: Canadean                                                                                                                             © Canadean



           Table 61: China Breakfast Cereals Market Value (CNY m) and Growth (Y-o-Y), 2006–16
                                                       2006            2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                    10,065          10,718    11,336    11,928    12,630    13,382    14,204    15,152    16,270     17,649      19,302
            Y-o-Y
            growth                                                     6.5%      5.8%      5.2%      5.9%      6.0%      6.1%      6.7%      7.4%       8.5%            9.4%
           Source: Canadean                                                                                                                             © Canadean



           Table 62: China Breakfast Cereals Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                       2006            2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                    1,263.9         1,411.3   1,634.1   1,748.8   1,868.6   2,073.8   2,201.1   2,348.0   2,521.3   2,734.9     2,991.1
            Y-o-Y
            growth                                                    11.7%     15.8%      7.0%      6.9%     11.0%      6.1%      6.7%      7.4%       8.5%            9.4%
           Source: Canadean                                                                                                                             © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                    Page 72

   © Canadean. This product is licensed and is not to be photocopied                                                                                 Published: April 2012
    China BREAKFAST CEREALS MARKET ANALYSIS

4.3.2     Average Consumer Price/Kg - Breakfast Cereals, 2006–2016

          Figure 41: China Breakfast Cereals Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16

                                                        11.6                                                                                 1.0%
                Average Consumer Price/ Kg -Breakfast




                                                                                                                                             0.8%
                                                        11.5
                                                                                                                                             0.6%
                                                        11.4




                                                                                                                                                        Growth % (Y-O-Y)
                                                                                                                                             0.4%
                           Cereals (CNY)




                                                        11.3                                                                                 0.2%

                                                        11.2                                                                                 0.0%

                                                                                                                                             -0.2%
                                                        11.1
                                                                                                                                             -0.4%
                                                        11.0
                                                                                                                                             -0.6%

                                                        10.9                                                                                 -0.8%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                       Avg Price        Y-O-Y growth


           Source: Canadean                                                                                                                  © Canadean



           Table 63: China Breakfast Cereals Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16
                                                         2006      2007     2008     2009     2010     2011     2012     2013     2014       2015              2016
            Avg.
            Price                                        11.49     11.47    11.40    11.33    11.26    11.19    11.15    11.12    11.10     11.14          11.24
            Y-o-Y
            growth                                                -0.16%   -0.61%   -0.64%   -0.62%   -0.58%   -0.33%   -0.32%   -0.15%     0.35%      0.88%
           Source: Canadean                                                                                                                  © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                         Page 73

   © Canadean. This product is licensed and is not to be photocopied                                                                      Published: April 2012
    China BREAKFAST CEREALS MARKET ANALYSIS

4.3.3     Breakfast Cereals Market Value by Segments, 2006–2016

          Figure 42: China Breakfast Cereals Market Value (CNY m) by Segments, 2006–16

                                                     25000.0
                 Breakfast Cereals Market Value by




                                                     20000.0
                        Segments (CNY m)




                                                     15000.0


                                                     10000.0


                                                      5000.0


                                                         0.0
                                                               2006   2007    2008      2009    2010   2011   2012   2013       2014     2015      2016




                                                                      Hot Cereals                       Ready-to-Eat Cereals



           Source: Canadean                                                                                                                       © Canadean



           Table 64: China Breakfast Cereals Market Value (CNY m) by Segments, 2006–11
                                                                                                                                                          CAGR
            Segment                                                2006         2007           2008        2009         2010              2011         2006–11
            Hot Cereals                                          1,066.2      1,119.7      1,169.6       1,217.0      1,276.7           1,339.3           4.67%
            Ready-to-Eat Cereals                                 8,999.5      9,598.7     10,166.8      10,711.3     11,354.1          12,043.3           6.00%
            Overall                                             10,065.7     10,718.4     11,336.4      11,928.2     12,630.8          13,382.6           5.86%
          Source: Canadean                                                                                                                        © Canadean



           Table 65: China Breakfast Cereals Market Value (CNY m) by Segments, 2011–16
                                                                                                                                                          CAGR
            Segment                                                2011         2012           2013        2014         2015              2016         2011–16
            Hot Cereals                                          1,339.3      1,417.4      1,507.1       1,608.5      1,735.4           1,878.4           7.00%
            Ready-to-Eat Cereals                                12,043.3     12,787.1     13,644.9      14,662.4     15,913.7          17,424.2           7.67%
            Overall                                             13,382.6     14,204.4     15,152.0      16,270.9     17,649.1          19,302.7           7.60%
          Source: Canadean                                                                                                                        © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                            Page 74

   © Canadean. This product is licensed and is not to be photocopied                                                                        Published: April 2012
 China BREAKFAST CEREALS MARKET ANALYSIS


        Table 66: China Breakfast Cereals Market Value (USD m) by Segments, 2006–11
                                                                                                                     CAGR
         Segment                            2006              2007      2008      2009      2010      2011         2006–11
         Hot Cereals                        133.9             147.4    168.6     178.4     188.9     207.5            9.16%
         Ready-to-Eat Cereals             1,130.1         1,263.9     1,465.5   1,570.4   1,679.7   1,866.2         10.55%
         Overall                          1,263.9         1,411.3     1,634.1   1,748.8   1,868.6   2,073.8         10.41%
       Source: Canadean                                                                                       © Canadean



        Table 67: China Breakfast Cereals Market Value (USD m) by Segments, 2011–16
                                                                                                                     CAGR
         Segment                            2011              2012      2013      2014      2015      2016         2011–16
         Hot Cereals                        207.5             219.6    233.5     249.3     268.9     291.1            7.00%
         Ready-to-Eat Cereals             1,866.2         1,981.5     2,114.4   2,272.1   2,466.0   2,700.1           7.67%
         Overall                          2,073.8         2,201.1     2,348.0   2,521.3   2,734.9   2,991.1           7.60%
       Source: Canadean                                                                                       © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                          Page 75

© Canadean. This product is licensed and is not to be photocopied                                       Published: April 2012
    China BREAKFAST CEREALS MARKET ANALYSIS


 4.4      Hot Cereals Market Analysis, 2006–16
4.4.1     Hot Cereals Market by Volume, 2006–16

          Figure 43: China Hot Cereals Market by Volume (Kg m), 2006–16

                                                        500.0                                                                              10.0%
                  Hot Cereals Market by Volume (Kg m)




                                                        450.0                                                                              9.0%

                                                        400.0                                                                              8.0%

                                                        350.0                                                                              7.0%




                                                                                                                                                       Growth % (Y-O-Y)
                                                        300.0                                                                              6.0%

                                                        250.0                                                                              5.0%

                                                        200.0                                                                              4.0%

                                                        150.0                                                                              3.0%

                                                        100.0                                                                              2.0%

                                                         50.0                                                                              1.0%

                                                          0.0                                                                              0.0%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                     Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                                 © Canadean



           Table 68: China Hot Cereals Market by Volume (Kg m), 2006–16
                                                           2006       2007   2008     2009     2010   2011    2012       2013    2014       2015             2016
            Overall
            Volume                                         228.7     244.7   261.0    277.1   296.3   315.8   338.4      364.0   393.3     426.7         464.0
            Y-o-Y
            growth                                                    7.0%   6.7%     6.1%    6.9%    6.6%    7.1%       7.6%    8.0%       8.5%            8.7%
           Source: Canadean                                                                                                                 © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                        Page 76

   © Canadean. This product is licensed and is not to be photocopied                                                                     Published: April 2012
    China BREAKFAST CEREALS MARKET ANALYSIS

4.4.2     Hot Cereals Market by Value, 2006–16

          Figure 44: China Hot Cereals Market by Value (CNY m), 2006–16

                                                       2,000.0                                                                                        9.0%
                 Hot Cereals Market by Value (CNY m)




                                                       1,800.0                                                                                        8.0%
                                                       1,600.0                                                                                        7.0%
                                                       1,400.0




                                                                                                                                                                Growth % (Y-O-Y)
                                                                                                                                                      6.0%
                                                       1,200.0
                                                                                                                                                      5.0%
                                                       1,000.0
                                                                                                                                                      4.0%
                                                        800.0
                                                                                                                                                      3.0%
                                                        600.0

                                                        400.0                                                                                         2.0%

                                                        200.0                                                                                         1.0%

                                                           0.0                                                                                        0.0%
                                                                  2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                      Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                          © Canadean



           Table 69: China Hot Cereals Market by Value (CNY m), 2006–16
                                                          2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                       1,066.2   1,119.7   1,169.6   1,217.0   1,276.7   1,339.3   1,417.4   1,507.1   1,608.5   1,735.4     1,878.4
            Y-o-Y
            growth                                                  5.0%      4.5%      4.0%      4.9%      4.9%      5.8%      6.3%      6.7%       7.9%            8.2%
           Source: Canadean                                                                                                                          © Canadean



           Table 70: China Hot Cereals Market by Value (USD m), 2006–16
                                                          2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                         133.9    147.4     168.6     178.4     188.9     207.5     219.6     233.5     249.3      268.9         291.1
            Y-o-Y
            growth                                                 10.1%     14.4%      5.8%      5.9%      9.9%      5.8%      6.3%      6.7%       7.9%            8.2%
           Source: Canadean                                                                                                                          © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                 Page 77

   © Canadean. This product is licensed and is not to be photocopied                                                                              Published: April 2012
    China BREAKFAST CEREALS MARKET ANALYSIS


 4.5      Ready to Eat Cereals Market Analysis, 2006–16
4.5.1     Ready to Eat Cereals Market by Volume, 2006–16

          Figure 45: China Ready to Eat Cereals Market by Volume (Kg m), 2006–16

                                                         1,400.0                                                                             9.0%
                 Ready-to-Eat Cereals Market by Volume




                                                                                                                                             8.0%
                                                         1,200.0
                                                                                                                                             7.0%
                                                         1,000.0




                                                                                                                                                       Growth % (Y-O-Y)
                                                                                                                                             6.0%
                                 (Kg m)




                                                          800.0                                                                              5.0%

                                                          600.0                                                                              4.0%

                                                                                                                                             3.0%
                                                          400.0
                                                                                                                                             2.0%
                                                          200.0
                                                                                                                                             1.0%

                                                             0.0                                                                             0.0%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                   Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                                 © Canadean



           Table 71: China Ready to Eat Cereals Market by Volume (Kg m), 2006–16
                                                          2006     2007    2008     2009     2010   2011    2012       2013      2014       2015             2016
            Overall
            Volume                                        647.4    689.8   733.4    776.1   825.9   880.1   935.2      999.0   1,072.6   1,157.8     1,253.8
            Y-o-Y
            growth                                                 6.5%    6.3%     5.8%    6.4%    6.6%    6.3%       6.8%      7.4%       7.9%            8.3%
           Source: Canadean                                                                                                                 © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                        Page 78

   © Canadean. This product is licensed and is not to be photocopied                                                                     Published: April 2012
    China BREAKFAST CEREALS MARKET ANALYSIS

4.5.2     Ready to Eat Cereals Market by Value, 2006–16

          Figure 46: China Ready to Eat Cereals Market by Value (CNY m), 2006–16

                                                          20,000.0                                                                                       10.0%
                  Ready-to-Eat Cereals Market by Value



                                                          18,000.0                                                                                       9.0%

                                                          16,000.0                                                                                       8.0%

                                                          14,000.0                                                                                       7.0%




                                                                                                                                                                     Growth % (Y-O-Y)
                                (CNY m)




                                                          12,000.0                                                                                       6.0%

                                                          10,000.0                                                                                       5.0%

                                                           8,000.0                                                                                       4.0%

                                                           6,000.0                                                                                       3.0%

                                                           4,000.0                                                                                       2.0%

                                                           2,000.0                                                                                       1.0%

                                                                   0.0                                                                                   0.0%
                                                                           2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                           Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                               © Canadean



           Table 72: China Ready to Eat Cereals Market by Value (CNY m), 2006–16
                                                           2006           2007     2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                         8,999          9,598   10,166    10,711    11,354    12,043    12,787    13,644    14,662     15,913      17,424
            Y-o-Y
            growth                                                       6.7%      5.9%      5.4%      6.0%      6.1%      6.2%      6.7%      7.5%       8.5%            9.5%
           Source: Canadean                                                                                                                               © Canadean



           Table 73: China Ready to Eat Cereals Market by Value (USD m), 2006–16
                                                           2006           2007     2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                        1,130.1     1,263.9     1,465.5   1,570.4   1,679.7   1,866.2   1,981.5   2,114.4   2,272.1   2,466.0     2,700.1
            Y-o-Y
            growth                                                       11.8%    16.0%      7.2%      7.0%     11.1%      6.2%      6.7%      7.5%       8.5%            9.5%
           Source: Canadean                                                                                                                               © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                      Page 79

   © Canadean. This product is licensed and is not to be photocopied                                                                                   Published: April 2012
  China BREAKFAST CEREALS MARKET ANALYSIS


4.6     Ready to Eat Cereals Market Volume Analysis by Brands, 2008-11

        Figure 47: China Ready to Eat Cereals Market Volume by Brands (Kg m), 2008–11

                                                   800.0
              Breakfast Cereals Market Volume by




                                                   700.0

                                                   600.0
                         Brands (Kg m)




                                                   500.0

                                                   400.0

                                                   300.0

                                                   200.0

                                                   100.0

                                                     0.0
                                                           2008          2009          2010              2011

                                                            Nestlé       Kellogg's    Nature Path



         Source: Canadean                                                                                         © Canadean



         Table 74: China Ready to Eat Cereals Market Volume by Brands (Kg m), 2008–11
                                                                                                                            CAGR
          Brand Name                                              2008       2009       2010           2011               2008–11
          Nestlé                                              310.30       329.05     351.07         374.62                 6.48%
          Kellogg's                                           187.23       197.89     210.44         223.82                 6.13%
          Nature Path                                         104.09       110.22     117.43         125.13                 6.33%
          Others                                              392.86       416.03     443.28         472.37                 6.34%
          Overall                                             994.49      1,053.18   1,122.22       1,195.95                6.34%

         Source: Canadean                                                                                         © Canadean




 The Future of the Bakery & Cereals Market in China, to 2016                                                                Page 80

 © Canadean. This product is licensed and is not to be photocopied                                             Published: April 2012
  China BREAKFAST CEREALS MARKET ANALYSIS


4.7     Ready to Eat Cereals Market Value by Distribution Channel, 2008-11

        Figure 48: China Ready to Eat Cereals Market Value by Distribution Channel (CNY m), 2008–11

                                                    16000.0
                Breakfast Cereals Market Value by



                                                    14000.0
                  Distribution Channel (CNY m)




                                                    12000.0

                                                    10000.0

                                                     8000.0

                                                     6000.0

                                                     4000.0

                                                     2000.0

                                                        0.0
                                                                       2008                2009                   2010                       2011

                                                              “Dollar Stores”, Variety Stores              Hypermarkets & Supermarkets
                                                              Convenience Stores                           Food & drinks specialists
                                                              Others


         Source: Canadean                                                                                                                       © Canadean



         Table 75: China Ready to Eat Cereals Market Value by Distribution Channel (CNY m), 2008–11
                                                                                                                                                          CAGR
          Distribution Channel                                                   2008              2009            2010            2011                 2008–11
          Cash & Carries & Warehouse Clubs                                         0.0               0.0             0.0               0.0                 0.00%
          ““Dollar Stores”, Variety Stores &
          General Merchandise Retailers                                           60.3             63.7             68.0            72.6                   6.40%
          Hypermarkets & Supermarkets                                          5,783.2           6,095.0         6,464.4         6,892.8                   6.03%
          Convenience Stores                                                   4,678.4           4,929.4         5,225.6         5,559.2                   5.92%
          Food & drinks specialists                                              710.6            742.3            778.1          825.8                    5.14%
          Department Stores                                                        0.0               0.0             0.0               0.0                 0.00%
          Vending machines                                                         0.0               0.0             0.0               0.0                 0.00%
          Drug stores & Pharmacies                                                 0.0               0.0             0.0               0.0                 0.00%
          eRetailers                                                               0.0               0.0             0.0               0.0                 0.00%
          Others                                                                 103.9             97.9             94.7            32.2                -32.33%
          Overall                                                             11,336.4          11,928.2        12,630.8        13,382.6                   5.69%

         Source: Canadean                                                                                                                       © Canadean




 The Future of the Bakery & Cereals Market in China, to 2016                                                                                              Page 81

 © Canadean. This product is licensed and is not to be photocopied                                                                           Published: April 2012
 China BREAKFAST CEREALS MARKET ANALYSIS


        Table 76: China Ready to Eat Cereals Market Value by Distribution Channel (USD m), 2008–11
                                                                                                                     CAGR
         Distribution Channel                                   2008        2009      2010      2011               2008–11
         Cash & Carries & Warehouse Clubs                           0.0       0.0       0.0       0.0                 0.00%
         ““Dollar Stores”, Variety Stores &
         General Merchandise Retailers                              8.7       9.3     10.1      11.3                  8.99%
         Hypermarkets & Supermarkets                           833.6       893.6     956.3    1,068.1                 8.61%
         Convenience Stores                                    674.4       722.7     773.1     861.5                  8.50%
         Food & drinks specialists                             102.4       108.8     115.1     128.0                  7.70%
         Department Stores                                          0.0       0.0       0.0       0.0                 0.00%
         Vending machines                                           0.0       0.0       0.0       0.0                 0.00%
         Drug stores & Pharmacies                                   0.0       0.0       0.0       0.0                 0.00%
         eRetailers                                                 0.0       0.0       0.0       0.0                 0.00%
         Others                                                 15.0        14.3      14.0        5.0              -30.67%
         Overall                                              1,634.1     1,748.8   1,868.6   2,073.8                 8.27%

        Source: Canadean                                                                                   © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                          Page 82

© Canadean. This product is licensed and is not to be photocopied                                       Published: April 2012
      China CAKES, PASTRIES & SWEET PIES MARKET
      ANALYSIS

5           China Cakes, Pastries & Sweet Pies Market Analysis
    5.1     Market Growth Dynamics-Cakes, Pastries & Sweet Pies, 2006–16
5.1.1       Cakes, Pastries & Sweet Pies Market Growth Dynamics by Volume, 2006–16

            Figure 49: China Cakes, Pastries & Sweet Pies Market Growth Dynamics by Volume, 2006–16
                                   8.2%

                                   8.0%

                                   7.8%
                    CAGR 2006-11




                                   7.6%

                                   7.4%

                                   7.2%

                                   7.0%

                                   6.8%
                                      9.0%         9.5%              10.0%           10.5%       11.0%        11.5%             12.0%
                                                                               CAGR 2011-16
                                          Frozen Cakes & Pastries                  Cakes        Sweet Pies        Pastries


             Source: Canadean                                                                                            © Canadean



             Table 77: China Cakes, Pastries & Sweet Pies Market Dynamics: past and future growth rates (2006–11
                                      & 2011–16) and future market size (2016), by Volume (Kg m), by Segments
              Segment                                              CAGR(2011-16)              CAGR(2006-11)            Market Size 2016
              Cakes                                                      10.00%                      8.00%                        4012.23
              Pastries                                                    9.67%                      7.67%                        3072.14
              Frozen Cakes & Pastries                                     9.67%                      7.00%                        4337.87
              Sweet Pies                                                 11.33%                      7.33%                        3095.03
             Source: Canadean                                                                                            © Canadean




     The Future of the Bakery & Cereals Market in China, to 2016                                                                   Page 83

     © Canadean. This product is licensed and is not to be photocopied                                                Published: April 2012
    China CAKES, PASTRIES & SWEET PIES MARKET
    ANALYSIS

5.1.2     Cakes, Pastries & Sweet Pies Market Growth Dynamics by Value, 2006–16

          Figure 50: China Cakes, Pastries & Sweet Pies Market Growth Dynamics by Value, 2006–16

                                 8.6%

                                 8.4%

                                 8.2%
                  CAGR 2006-11




                                 8.0%

                                 7.8%

                                 7.6%

                                 7.4%

                                 7.2%

                                 7.0%
                                    0.0%       2.0%              4.0%       6.0%          8.0%        10.0%   12.0%        14.0%
                                                                              CAGR 2011-16

                                        Frozen Cakes & Pastries                   Cakes          Pastries     Sweet Pies


           Source: Canadean                                                                                           © Canadean



           Table 78: China Cakes, Pastries & Sweet Pies Market Dynamics: past and future growth rates (2006–11
                                    & 2011–16) and future market size (2016), by Value (CNY m), by Segments
            Segment                                               CAGR(2011-16)              CAGR(2006-11)        Market Size 2016
            Cakes                                                       12.00%                        7.33%                46162.17
            Pastries                                                    10.00%                        8.33%                33990.73
            Frozen Cakes & Pastries                                     10.33%                        8.00%                46447.79
            Sweet Pies                                                   9.67%                        7.67%                29346.21
           Source: Canadean                                                                                           © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                Page 84

   © Canadean. This product is licensed and is not to be photocopied                                             Published: April 2012
    China CAKES, PASTRIES & SWEET PIES MARKET
    ANALYSIS

 5.2      Cakes, Pastries & Sweet Pies Consumption Analysis, 2006–16
5.2.1     Cakes, Pastries & Sweet Pies Market by Volume, 2006–16

          Figure 51: China Cakes, Pastries & Sweet Pies Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                          16,000.0                                                                             14.0%
               Cakes, Pastries & Sweet Pies Consumption




                                                          14,000.0                                                                             12.0%

                                                          12,000.0
                                                                                                                                               10.0%




                                                                                                                                                           Growth % (Y-O-Y)
                           by Volume (Kg m)




                                                          10,000.0
                                                                                                                                               8.0%
                                                           8,000.0
                                                                                                                                               6.0%
                                                           6,000.0
                                                                                                                                               4.0%
                                                           4,000.0

                                                           2,000.0                                                                             2.0%

                                                               0.0                                                                             0.0%
                                                                     2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                     Overall Volume           Y-O-Y growth


           Source: Canadean                                                                                                                     © Canadean



           Table 79: China Cakes, Pastries & Sweet Pies Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                            2006     2007    2008     2009    2010    2011        2012       2013    2014       2015              2016
            Overall
            Volume                                          6,254    6,764   7,263   7,763    8,330   8,972       9,753   10,691    11,760    13,005      14,517
            Y-o-Y
            growth                                                   8.2%    7.4%     6.9%    7.3%    7.7%        8.7%       9.6%   10.0%      10.6%      11.6%
           Source: Canadean                                                                                                                     © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                            Page 85

   © Canadean. This product is licensed and is not to be photocopied                                                                         Published: April 2012
    China CAKES, PASTRIES & SWEET PIES MARKET
    ANALYSIS

5.2.2     Cakes, Pastries & Sweet Pies Consumption by Segments, 2006–16

          Figure 52: China Cakes, Pastries & Sweet Pies Consumption (Kg m) by Segments, 2006–16

                                                             16000.0
                  Cakes, Pastries & Sweet Pies Consumption




                                                             14000.0

                                                             12000.0

                                                             10000.0
                             by Segments (Kg m)




                                                              8000.0

                                                              6000.0

                                                              4000.0

                                                              2000.0

                                                                 0.0
                                                                       2006      2007     2008    2009    2010   2011   2012   2013       2014     2015      2016


                                                               Cakes              Pastries               Frozen Cakes & Pastries                 Sweet Pies



           Source: Canadean                                                                                                                                 © Canadean



           Table 80: China Cakes, Pastries & Sweet Pies Consumption (Kg m) by Segments, 2006–11
                                                                                                                                                                    CAGR
            Segment                                                      2006             2007        2008          2009           2010             2011         2006–11
            Cakes                                                      1,695.5          1,843.6     1,994.8       2,143.2      2,311.6            2,491.3           8.00%
            Pastries                                                   1,338.6          1,452.4     1,562.7       1,675.6      1,800.6            1,936.7           7.67%
            Frozen Cakes &
            Pastries                                                   1,949.8          2,098.4     2,241.9       2,389.3      2,553.9            2,734.7           7.00%
            Sweet Pies                                                 1,270.2          1,369.8     1,464.5       1,555.2      1,664.7            1,809.4           7.33%
            Overall                                                    6,254.1          6,764.2     7,263.8       7,763.3      8,330.9            8,972.1           7.48%
          Source: Canadean                                                                                                                                  © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                      Page 86

   © Canadean. This product is licensed and is not to be photocopied                                                                                  Published: April 2012
 China CAKES, PASTRIES & SWEET PIES MARKET
 ANALYSIS



        Table 81: China Cakes, Pastries & Sweet Pies Consumption (Kg m) by Segments, 2011–16
                                                                                                                        CAGR
         Segment                            2011              2012      2013       2014       2015       2016         2011–16
         Cakes                            2,491.3         2,716.7     2,988.0    3,288.9    3,625.7    4,012.2         10.00%
         Pastries                         1,936.7         2,102.8     2,304.6    2,529.1    2,781.2    3,072.1           9.67%
         Frozen Cakes &
         Pastries                         2,734.7         2,949.1     3,208.8    3,498.0    3,853.3    4,337.9           9.67%
         Sweet Pies                       1,809.4         1,985.2     2,189.7    2,444.4    2,745.5    3,095.0         11.33%
         Overall                          8,972.1         9,753.8    10,691.1   11,760.4   13,005.7   14,517.3         10.10%
       Source: Canadean                                                                                          © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                             Page 87

© Canadean. This product is licensed and is not to be photocopied                                          Published: April 2012
    China CAKES, PASTRIES & SWEET PIES MARKET
    ANALYSIS

 5.3      Cakes, Pastries & Sweet Pies Market Value Analysis, 2006–16
5.3.1     Cakes, Pastries & Sweet Pies Market by Value, 2006–16

          Figure 53: China Cakes, Pastries & Sweet Pies Market Value (CNY m) and Growth (Y-o-Y), 2006–16

                                                             180,000.0                                                                                   16.0%
                  Cakes, Pastries & Sweet Pies Consumption




                                                             160,000.0                                                                                   14.0%
                                                             140,000.0
                                                                                                                                                         12.0%




                                                                                                                                                                    Growth % (Y-O-Y)
                                                             120,000.0
                                                                                                                                                         10.0%
                               by Value (CNY m)




                                                             100,000.0
                                                                                                                                                         8.0%
                                                              80,000.0
                                                                                                                                                         6.0%
                                                              60,000.0
                                                                                                                                                         4.0%
                                                              40,000.0

                                                              20,000.0                                                                                   2.0%

                                                                      0.0                                                                                0.0%
                                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                             Overall Value        Y-O-Y growth


           Source: Canadean                                                                                                                             © Canadean



           Table 82: China Cakes, Pastries & Sweet Pies Market Value (CNY m) and Growth (Y-o-Y), 2006–16
                                                              2006          2007    2008     2009     2010     2011      2012      2013      2014       2015        2016
            Overall
            Value                                            64,652    70,497      76,055   81,391   87,495   94,206   102,190   111,974   123,389   137,571     155,946
            Y-o-Y
            growth                                                          9.0%    7.9%     7.0%     7.5%     7.7%      8.5%      9.6%     10.2%      11.5%      13.4%
           Source: Canadean                                                                                                                             © Canadean



           Table 83: China Cakes, Pastries & Sweet Pies Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                              2006          2007    2008     2009     2010     2011      2012      2013      2014       2015        2016
            Overall
            Value                                             8,118     9,282      10,963   11,932   12,944   14,598    15,835    17,351    19,120    21,318      24,165
            Y-o-Y
            growth                                                      14.3%      18.1%     8.8%     8.5%    12.8%      8.5%      9.6%     10.2%      11.5%      13.4%
           Source: Canadean                                                                                                                             © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                    Page 88

   © Canadean. This product is licensed and is not to be photocopied                                                                                 Published: April 2012
    China CAKES, PASTRIES & SWEET PIES MARKET
    ANALYSIS

5.3.2     Average Consumer Price/ Kg - Cakes, Pastries & Sweet Pies, 2006-2016

          Figure 54: China Cakes, Pastries & Sweet Pies Average Consumer Price (CNY) and Growth (Y-o-Y),
                                                      2006–16

                                                    10.80                                                                           1.8%
                                                                                                                                    1.6%
               Cakes, Pastries & Sweet Pies (CNY)




                                                    10.70
                 Average Consumer Price/ Kg -




                                                                                                                                    1.4%

                                                    10.60                                                                           1.2%




                                                                                                                                               Growth % (Y-O-Y)
                                                                                                                                    1.0%
                                                    10.50
                                                                                                                                    0.8%
                                                                                                                                    0.6%
                                                    10.40
                                                                                                                                    0.4%
                                                    10.30                                                                           0.2%
                                                                                                                                    0.0%
                                                    10.20
                                                                                                                                    -0.2%
                                                    10.10                                                                           -0.4%
                                                             2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                Avg Price       Y-O-Y growth


           Source: Canadean                                                                                                         © Canadean



           Table 84: China Cakes, Pastries & Sweet Pies Average Consumer Price (CNY) and Growth (Y-o-Y),
                                                      2006–16
                                                     2006      2007    2008    2009    2010    2011     2012     2013     2014      2015              2016
            Avg.
            Price                                    10.34    10.42   10.47   10.48   10.50    10.50    10.48    10.47   10.49     10.58          10.74
            Y-o-Y
            growth                                            0.82%   0.46%   0.13%   0.18%   -0.02%   -0.22%   -0.03%   0.17%     0.82%      1.55%
           Source: Canadean                                                                                                         © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                Page 89

   © Canadean. This product is licensed and is not to be photocopied                                                             Published: April 2012
    China CAKES, PASTRIES & SWEET PIES MARKET
    ANALYSIS

5.3.3     Cakes, Pastries & Sweet Pies Market Value by Segments, 2006-2016

          Figure 55: China Cakes, Pastries & Sweet Pies Market Value (CNY m) by Segments, 2006–16

                                                             180000.0
                 Cakes, Pastries & Sweet Pies Market Value




                                                             160000.0
                                                             140000.0
                           by Segments (CNY m)




                                                             120000.0
                                                             100000.0
                                                              80000.0
                                                              60000.0
                                                              40000.0
                                                              20000.0
                                                                  0.0
                                                                          2006   2007     2008     2009    2010   2011   2012   2013       2014     2015      2016




                                                                  Cakes              Pastries             Frozen Cakes & Pastries                 Sweet Pies



           Source: Canadean                                                                                                                                  © Canadean



           Table 85: China Cakes, Pastries & Sweet Pies Market Value (CNY m) by Segments, 2006–11
                                                                                                                                                                     CAGR
            Segment                                                          2006          2007           2008        2009          2010             2011         2006–11
            Cakes                                                         18,387.5      19,928.8     21,404.4      22,828.7     24,463.3          26,193.7           7.33%
            Pastries                                                      14,144.5      15,490.2     16,765.1      17,977.5     19,447.5          21,105.6           8.33%
            Frozen Cakes &
            Pastries                                                      19,333.6      21,190.7     22,959.6      24,675.6     26,463.9          28,407.4           8.00%
            Sweet Pies                                                    12,787.1      13,888.1     14,926.2      15,909.8     17,120.9          18,500.3           7.67%
            Overall                                                       64,652.7      70,497.9     76,055.3      81,391.6     87,495.7          94,206.9           7.82%
          Source: Canadean                                                                                                                                   © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                       Page 90

   © Canadean. This product is licensed and is not to be photocopied                                                                                   Published: April 2012
 China CAKES, PASTRIES & SWEET PIES MARKET
 ANALYSIS


        Table 86: China Cakes, Pastries & Sweet Pies Market Value (CNY m) by Segments, 2011–16
                                                                                                                            CAGR
         Segment                            2011              2012       2013        2014        2015        2016         2011–16
         Cakes                           26,193.7        28,505.5     31,583.3    35,435.3    40,192.6    46,162.2         12.00%
         Pastries                        21,105.6        22,970.5     25,095.8    27,426.0    30,336.8    33,990.7         10.00%
         Frozen Cakes &
         Pastries                        28,407.4        30,666.2     33,470.9    36,748.3    40,805.2    46,447.8         10.33%
         Sweet Pies                      18,500.3        20,048.0     21,824.3    23,779.5    26,237.3    29,346.2           9.67%
         Overall                         94,206.9      102,190.2     111,974.4   123,389.1   137,571.9   155,946.9         10.61%
       Source: Canadean                                                                                              © Canadean



        Table 87: China Cakes, Pastries & Sweet Pies Market Value (USD m) by Segments, 2006–11
                                                                                                                            CAGR
         Segment                            2006              2007       2008        2009        2010        2011         2006–11
         Cakes                            2,308.9         2,624.0      3,085.4     3,346.9     3,619.1     4,059.0         11.94%
         Pastries                         1,776.1         2,039.6      2,416.7     2,635.7     2,877.1     3,270.5         12.99%
         Frozen Cakes &
         Pastries                         2,427.7         2,790.2      3,309.6     3,617.7     3,915.1     4,402.0         12.64%
         Sweet Pies                       1,605.7         1,828.6      2,151.6     2,332.5     2,532.9     2,866.8         12.29%
         Overall                          8,118.4         9,282.5     10,963.4    11,932.8    12,944.1    14,598.3         12.45%
       Source: Canadean                                                                                              © Canadean



        Table 88: China Cakes, Pastries & Sweet Pies Market Value (USD m) by Segments, 2011–16
                                                                                                                            CAGR
         Segment                            2011              2012       2013        2014        2015        2016         2011–16
         Cakes                            4,059.0         4,417.2      4,894.2     5,491.1     6,228.3     7,153.3         12.00%
         Pastries                         3,270.5         3,559.5      3,888.8     4,249.9     4,701.0     5,267.2         10.00%
         Frozen Cakes &
         Pastries                         4,402.0         4,752.0      5,186.7     5,694.5     6,323.2     7,197.5         10.33%
         Sweet Pies                       2,866.8         3,106.6      3,381.9     3,684.9     4,065.7     4,547.5           9.67%
         Overall                         14,598.3        15,835.4     17,351.6    19,120.4    21,318.1    24,165.5         10.61%
       Source: Canadean                                                                                              © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                                 Page 91

© Canadean. This product is licensed and is not to be photocopied                                              Published: April 2012
    China CAKES, PASTRIES & SWEET PIES MARKET
    ANALYSIS

 5.4      Cakes Market Analysis, 2006–16
5.4.1     Cakes Market by Volume, 2006–16

          Figure 56: China Cakes Market by Volume (Kg m), 2006–16

                                                  4,500.0                                                                                      12.0%
                  Cakes Market by Volume (Kg m)




                                                  4,000.0
                                                                                                                                               10.0%
                                                  3,500.0




                                                                                                                                                           Growth % (Y-O-Y)
                                                  3,000.0                                                                                      8.0%

                                                  2,500.0
                                                                                                                                               6.0%
                                                  2,000.0

                                                  1,500.0                                                                                      4.0%

                                                  1,000.0
                                                                                                                                               2.0%
                                                   500.0

                                                      0.0                                                                                      0.0%
                                                             2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                 Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                     © Canadean



           Table 89: China Cakes Market by Volume (Kg m), 2006–16
                                                     2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Overall
            Volume                                 1,695.5   1,843.6   1,994.8   2,143.2   2,311.6   2,491.3   2,716.7   2,988.0   3,288.9   3,625.7     4,012.2
            Y-o-Y
            growth                                             8.7%      8.2%      7.4%      7.9%      7.8%      9.0%     10.0%     10.1%      10.2%      10.7%
           Source: Canadean                                                                                                                     © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                            Page 92

   © Canadean. This product is licensed and is not to be photocopied                                                                         Published: April 2012
    China CAKES, PASTRIES & SWEET PIES MARKET
    ANALYSIS

5.4.2     Cakes Market by Value, 2006–16

          Figure 57: China Cakes Market by Value (CNY m), 2006–16

                                                50,000.0                                                                                      16.0%
                Cakes Market by Value (CNY m)




                                                45,000.0
                                                                                                                                              14.0%
                                                40,000.0
                                                                                                                                              12.0%
                                                35,000.0




                                                                                                                                                          Growth % (Y-O-Y)
                                                                                                                                              10.0%
                                                30,000.0

                                                25,000.0                                                                                      8.0%

                                                20,000.0
                                                                                                                                              6.0%
                                                15,000.0
                                                                                                                                              4.0%
                                                10,000.0
                                                                                                                                              2.0%
                                                 5,000.0

                                                      0.0                                                                                     0.0%
                                                            2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                    © Canadean



           Table 90: China Cakes Market by Value (CNY m), 2006–16
                                                    2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                 18,387    19,928    21,404    22,828    24,463    26,193    28,505    31,583    35,435     40,192      46,162
            Y-o-Y
            growth                                            8.4%      7.4%      6.7%      7.2%      7.1%      8.8%     10.8%     12.2%      13.4%      14.9%
           Source: Canadean                                                                                                                    © Canadean



           Table 91: China Cakes Market by Value (USD m), 2006–16
                                                    2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                 2,308.9   2,624.0   3,085.4   3,346.9   3,619.1   4,059.0   4,417.2   4,894.2   5,491.1   6,228.3     7,153.3
            Y-o-Y
            growth                                           13.6%     17.6%      8.5%      8.1%     12.2%      8.8%     10.8%     12.2%      13.4%      14.9%
           Source: Canadean                                                                                                                    © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                           Page 93

   © Canadean. This product is licensed and is not to be photocopied                                                                        Published: April 2012
    China CAKES, PASTRIES & SWEET PIES MARKET
    ANALYSIS

 5.5      Pastries Market Analysis, 2006–16
5.5.1     Pastries Market by Volume, 2006–16

          Figure 58: China Pastries Market by Volume (Kg m), 2006–16

                                                     3,500.0                                                                                      12.0%
                  Pastries Market by Volume (Kg m)




                                                     3,000.0                                                                                      10.0%

                                                     2,500.0




                                                                                                                                                              Growth % (Y-O-Y)
                                                                                                                                                  8.0%
                                                     2,000.0
                                                                                                                                                  6.0%
                                                     1,500.0
                                                                                                                                                  4.0%
                                                     1,000.0

                                                      500.0                                                                                       2.0%


                                                         0.0                                                                                      0.0%
                                                                2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                    Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                        © Canadean



           Table 92: China Pastries Market by Volume (Kg m), 2006–16
                                                        2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Overall
            Volume                                    1,338.6   1,452.4   1,562.7   1,675.6   1,800.6   1,936.7   2,102.8   2,304.6   2,529.1   2,781.2     3,072.1
            Y-o-Y
            growth                                                8.5%      7.6%      7.2%      7.5%      7.6%      8.6%      9.6%      9.7%      10.0%      10.5%
           Source: Canadean                                                                                                                        © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                               Page 94

   © Canadean. This product is licensed and is not to be photocopied                                                                            Published: April 2012
    China CAKES, PASTRIES & SWEET PIES MARKET
    ANALYSIS

5.5.2     Pastries Market by Value, 2006–16

          Figure 59: China Pastries Market by Value (CNY m), 2006–16

                                                    40,000.0                                                                                      14.0%
                 Pastries Market by Value (CNY m)




                                                    35,000.0                                                                                      12.0%

                                                    30,000.0
                                                                                                                                                  10.0%




                                                                                                                                                              Growth % (Y-O-Y)
                                                    25,000.0
                                                                                                                                                  8.0%
                                                    20,000.0
                                                                                                                                                  6.0%
                                                    15,000.0
                                                                                                                                                  4.0%
                                                    10,000.0

                                                     5,000.0                                                                                      2.0%

                                                          0.0                                                                                     0.0%
                                                                2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                    Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                        © Canadean



           Table 93: China Pastries Market by Value (CNY m), 2006–16
                                                        2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                     14,144    15,490    16,765    17,977    19,447    21,105    22,970    25,095    27,426     30,336      33,990
            Y-o-Y
            growth                                                9.5%      8.2%      7.2%      8.2%      8.5%      8.8%      9.3%      9.3%      10.6%      12.0%
           Source: Canadean                                                                                                                        © Canadean



           Table 94: China Pastries Market by Value (USD m), 2006–16
                                                        2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                     1,776.1   2,039.6   2,416.7   2,635.7   2,877.1   3,270.5   3,559.5   3,888.8   4,249.9   4,701.0     5,267.2
            Y-o-Y
            growth                                               14.8%     18.5%      9.1%      9.2%     13.7%      8.8%      9.3%      9.3%      10.6%      12.0%
           Source: Canadean                                                                                                                        © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                               Page 95

   © Canadean. This product is licensed and is not to be photocopied                                                                            Published: April 2012
    China CAKES, PASTRIES & SWEET PIES MARKET
    ANALYSIS

 5.6      Frozen Cakes & Pastries Market Analysis, 2006–16
5.6.1     Frozen Cakes & Pastries Market by Volume, 2006–16

          Figure 60: China Frozen Cakes & Pastries Market by Volume (Kg m), 2006–16

                                                            5,000.0                                                                                        14.0%
                 Frozen Cakes & Pastries Market by Volume




                                                            4,500.0
                                                                                                                                                           12.0%
                                                            4,000.0

                                                            3,500.0                                                                                        10.0%




                                                                                                                                                                      Growth % (Y-O-Y)
                                                            3,000.0
                                                                                                                                                           8.0%
                                                            2,500.0
                                 (Kg m)




                                                                                                                                                           6.0%
                                                            2,000.0

                                                            1,500.0                                                                                        4.0%
                                                            1,000.0
                                                                                                                                                           2.0%
                                                              500.0

                                                                 0.0                                                                                       0.0%
                                                                        2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                           Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                               © Canadean



           Table 95: China Frozen Cakes & Pastries Market by Volume (Kg m), 2006–16
                                                              2006       2007      2008      2009      2010      2011      2012      2013      2014       2015        2016
            Overall
            Volume                                          1,949.8    2,098.4   2,241.9   2,389.3   2,553.9   2,734.7   2,949.1   3,208.8   3,498.0   3,853.3     4,337.9
            Y-o-Y
            growth                                                       7.6%      6.8%      6.6%      6.9%      7.1%      7.8%      8.8%      9.0%      10.2%      12.6%
           Source: Canadean                                                                                                                               © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                      Page 96

   © Canadean. This product is licensed and is not to be photocopied                                                                                   Published: April 2012
    China CAKES, PASTRIES & SWEET PIES MARKET
    ANALYSIS

5.6.2     Frozen Cakes & Pastries Market by Value, 2006–16

          Figure 61: China Frozen Cakes & Pastries Market by Value (CNY m), 2006–16

                                                          50,000.0                                                                                         16.0%
                Frozen Cakes & Pastries Market by Value




                                                          45,000.0
                                                                                                                                                           14.0%
                                                          40,000.0
                                                                                                                                                           12.0%
                                                          35,000.0




                                                                                                                                                                      Growth % (Y-O-Y)
                                                                                                                                                           10.0%
                                                          30,000.0
                               (CNY m)




                                                          25,000.0                                                                                         8.0%

                                                          20,000.0
                                                                                                                                                           6.0%
                                                          15,000.0
                                                                                                                                                           4.0%
                                                          10,000.0
                                                                                                                                                           2.0%
                                                           5,000.0

                                                                0.0                                                                                        0.0%
                                                                        2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                          Overall Volume               Y-O-Y growth


           Source: Canadean                                                                                                                               © Canadean



           Table 96: China Frozen Cakes & Pastries Market by Value (CNY m), 2006–16
                                                            2006        2007      2008      2009      2010      2011       2012       2013     2014       2015        2016
            Market
            Value                                         19,333      21,190    22,959    24,675    26,463    28,407      30,666   33,470    36,748     40,805      46,447
            Y-o-Y
            growth                                                      9.6%      8.3%      7.5%      7.2%      7.3%       8.0%       9.1%     9.8%      11.0%      13.8%
           Source: Canadean                                                                                                                               © Canadean



           Table 97: China Frozen Cakes & Pastries Market by Value (USD m), 2006–16
                                                            2006        2007      2008      2009      2010      2011       2012       2013     2014       2015        2016
            Market
            Value                                         2,427.7     2,790.2   3,309.6   3,617.7   3,915.1   4,402.0    4,752.0   5,186.7   5,694.5   6,323.2     7,197.5
            Y-o-Y
            growth                                                     14.9%     18.6%      9.3%      8.2%     12.4%       8.0%       9.1%     9.8%      11.0%      13.8%
           Source: Canadean                                                                                                                               © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                      Page 97

   © Canadean. This product is licensed and is not to be photocopied                                                                                   Published: April 2012
    China CAKES, PASTRIES & SWEET PIES MARKET
    ANALYSIS

 5.7      Sweet Pies Market Analysis, 2006–16
5.7.1     Sweet Pies Market by Volume, 2006–16

          Figure 62: China Sweet Pies Market by Volume (Kg m), 2006–16

                                                       3,500.0                                                                                      14.0%
                  Sweet Pies Market by Volume (Kg m)




                                                       3,000.0                                                                                      12.0%

                                                       2,500.0                                                                                      10.0%




                                                                                                                                                                Growth % (Y-O-Y)
                                                       2,000.0                                                                                      8.0%

                                                       1,500.0                                                                                      6.0%

                                                       1,000.0                                                                                      4.0%

                                                        500.0                                                                                       2.0%

                                                           0.0                                                                                      0.0%
                                                                  2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                      Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                          © Canadean



           Table 98: China Sweet Pies Market by Volume (Kg m), 2006–16
                                                          2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Overall
            Volume                                      1,270.2   1,369.8   1,464.5   1,555.2   1,664.7   1,809.4   1,985.2   2,189.7   2,444.4   2,745.5     3,095.0
            Y-o-Y
            growth                                                  7.8%      6.9%      6.2%      7.0%      8.7%      9.7%     10.3%     11.6%      12.3%      12.7%
           Source: Canadean                                                                                                                          © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                 Page 98

   © Canadean. This product is licensed and is not to be photocopied                                                                              Published: April 2012
    China CAKES, PASTRIES & SWEET PIES MARKET
    ANALYSIS

5.7.2     Sweet Pies Market by Value, 2006–16

          Figure 63: China Sweet Pies Market by Value (CNY m), 2006–16

                                                      35,000.0                                                                                       14.0%
                 Sweet Pies Market by Value (CNY m)




                                                      30,000.0                                                                                       12.0%

                                                      25,000.0                                                                                       10.0%




                                                                                                                                                                 Growth % (Y-O-Y)
                                                      20,000.0                                                                                       8.0%

                                                      15,000.0                                                                                       6.0%

                                                      10,000.0                                                                                       4.0%

                                                       5,000.0                                                                                       2.0%

                                                            0.0                                                                                      0.0%
                                                                  2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                      Overall Volume               Y-O-Y growth


           Source: Canadean                                                                                                                           © Canadean



           Table 99: China Sweet Pies Market by Value (CNY m), 2006–16
                                                          2006      2007      2008      2009      2010      2011       2012       2013     2014       2015             2016
            Market
            Value                                       12,787    13,888    14,926    15,909    17,120    18,500      20,048   21,824    23,779     26,237      29,346
            Y-o-Y
            growth                                                  8.6%      7.5%      6.6%      7.6%      8.1%       8.4%       8.9%     9.0%      10.3%      11.8%
           Source: Canadean                                                                                                                           © Canadean



           Table 100: China Sweet Pies Market by Value (USD m), 2006–16
                                                          2006      2007      2008      2009      2010      2011       2012       2013     2014       2015             2016
            Market
            Value                                       1,605.7   1,828.6   2,151.6   2,332.5   2,532.9   2,866.8    3,106.6   3,381.9   3,684.9   4,065.7     4,547.5
            Y-o-Y
            growth                                                 13.9%     17.7%      8.4%      8.6%     13.2%       8.4%       8.9%     9.0%      10.3%      11.8%
           Source: Canadean                                                                                                                           © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                  Page 99

   © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
  China CAKES, PASTRIES & SWEET PIES MARKET
  ANALYSIS

5.8     Cakes, Pastries & Sweet Pies Market Volume Analysis by Brands, 2008-11

        Figure 64: China Cakes, Pastries & Sweet Pies Market Volume by Brands (Kg m), 2008–11

                                                       3500.0
                 Cakes, Pastries & Sweet Pies Market




                                                       3000.0
                      Volume by Brands (Kg m)




                                                       2500.0

                                                       2000.0

                                                       1500.0

                                                       1000.0

                                                        500.0

                                                          0.0
                                                                  2008                   2009               2010                 2011

                                                         Anjing              Dali               Lotte                  Haochidian
                                                         Huamei              Glico              Artisanal Producers    Fuma
                                                         Datong              Haipawang


         Source: Canadean                                                                                                           © Canadean



         Table 101: China Cakes, Pastries & Sweet Pies Market Volume by Brands (Kg m), 2008–11
                                                                                                                                              CAGR
          Brand Name                                                 2008                2009            2010            2011               2008–11
          Anjing                                                   795.53             847.69            906.94         973.82                 6.97%
          Dali                                                     360.38             385.94            414.98         447.82                 7.51%
          Lotte                                                    262.51             280.50            300.95         324.04                 7.27%
          Haochidian                                               238.64             254.80            273.15         293.88                 7.19%
          Huamei                                                   227.79             242.48            259.18         278.01                 6.87%
          Glico                                                    212.28             226.96            243.66         262.51                 7.34%
          Artisanal Producers                                      189.46             201.59            215.35         230.89                 6.81%
          Fuma                                                     136.96             146.23            156.77         168.66                 7.19%
          Datong                                                   137.96             146.91            157.09         168.57                 6.91%
          Haipawang                                                105.02             112.02            119.97         128.94                 7.08%
          Others                                                  4,597.31           4,918.22      5,282.88           5,694.93                7.40%
          Overall                                                 7,263.83           7,763.35      8,330.91           8,972.09                7.29%

         Source: Canadean                                                                                                           © Canadean




 The Future of the Bakery & Cereals Market in China, to 2016                                                                                 Page 100

 © Canadean. This product is licensed and is not to be photocopied                                                               Published: April 2012
  China CAKES, PASTRIES & SWEET PIES MARKET
  ANALYSIS

5.9     Cakes, Pastries & Sweet Pies Market Value by Distribution Channel, 2008-11

        Figure 65: China Cakes, Pastries & Sweet Pies Market Value by Distribution Channel (CNY m), 2008–11

                                                           100000.0
               Cakes, Pastries & Sweet Pies Market Value




                                                            90000.0
                                                            80000.0
                   by Distribution Channel (CNY m)




                                                            70000.0
                                                            60000.0
                                                            50000.0
                                                            40000.0
                                                            30000.0
                                                            20000.0
                                                            10000.0
                                                                0.0
                                                                               2008                2009                2010                     2011

                                                                      “Dollar Stores”, Variety Stores              Hypermarkets & Supermarkets
                                                                      Convenience Stores                           Food & drinks specialists
                                                                      Others


         Source: Canadean                                                                                                                          © Canadean



         Table 102: China Cakes, Pastries & Sweet Pies Market Value by Distribution Channel (CNY m), 2008–11
                                                                                                                                                             CAGR
          Distribution Channel                                                           2008              2009         2010            2011               2008–11
          Cash & Carries & Warehouse Clubs                                                 0.0               0.0          0.0             0.0                 0.00%
          ““Dollar Stores”, Variety Stores &
          General Merchandise Retailers                                                  374.7            403.2         435.8          471.8                  7.98%
          Hypermarkets & Supermarkets                                                 11,723.0          12,569.6     13,538.1        14,604.4                 7.60%
          Convenience Stores                                                           8,678.1           9,298.6     10,006.8        10,796.9                 7.55%
          Food & drinks specialists                                                   52,151.0          55,918.9     60,229.7        64,975.5                 7.60%
          Department Stores                                                                0.0               0.0          0.0             0.0                 0.00%
          Vending machines                                                                 0.0               0.0          0.0             0.0                 0.00%
          Drug stores & Pharmacies                                                         0.0               0.0          0.0             0.0                 0.00%
          eRetailers                                                                       0.0               0.0          0.0             0.0                 0.00%
          Others                                                                       3,128.5           3,201.3      3,285.3         3,358.3                 2.39%
          Overall                                                                     76,055.3          81,391.6     87,495.7        94,206.9                 7.40%

         Source: Canadean                                                                                                                          © Canadean




 The Future of the Bakery & Cereals Market in China, to 2016                                                                                                Page 101

 © Canadean. This product is licensed and is not to be photocopied                                                                              Published: April 2012
 China CAKES, PASTRIES & SWEET PIES MARKET
 ANALYSIS


        Table 103: China Cakes, Pastries & Sweet Pies Market Value by Distribution Channel (USD m), 2008–11
                                                                                                                        CAGR
         Distribution Channel                                    2008        2009       2010       2011               2008–11
         Cash & Carries & Warehouse Clubs                           0.0        0.0        0.0        0.0                 0.00%
         ““Dollar Stores”, Variety Stores &
         General Merchandise Retailers                           54.0        59.1       64.5        73.1               10.61%
         Hypermarkets & Supermarkets                           1,689.9     1,842.8    2,002.8    2,263.1               10.23%
         Convenience Stores                                    1,251.0     1,363.3    1,480.4    1,673.1               10.18%
         Food & drinks specialists                             7,517.6     8,198.3    8,910.4   10,068.6               10.23%
         Department Stores                                          0.0        0.0        0.0        0.0                 0.00%
         Vending machines                                           0.0        0.0        0.0        0.0                 0.00%
         Drug stores & Pharmacies                                   0.0        0.0        0.0        0.0                 0.00%
         eRetailers                                                 0.0        0.0        0.0        0.0                 0.00%
         Others                                                 451.0       469.3      486.0      520.4                  4.89%
         Overall                                              10,963.4    11,932.8   12,944.1   14,598.3               10.02%

        Source: Canadean                                                                                      © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                            Page 102

© Canadean. This product is licensed and is not to be photocopied                                          Published: April 2012
      China DOUGH PRODUCTS MARKET ANALYSIS


6           China Dough Products Market Analysis
    6.1     Market Growth Dynamics-Dough Products, 2006–16
6.1.1       Dough Products Market Growth Dynamics by Volume, 2006–16

            Figure 66: China Dough Products Market Growth Dynamics by Volume, 2006–16

                                9.0%

                                8.8%

                                8.6%
                 CAGR 2006-11




                                8.4%

                                8.2%

                                8.0%

                                7.8%

                                7.6%

                                7.4%
                                   9.9%     10.0%   10.0%      10.1%     10.1%     10.2%   10.2%   10.3%      10.3%   10.4%     10.4%
                                                                              CAGR 2011-16

                                   Prepared Pastry (other)         Pie & Pastry Shells     Pizza Bases     Frozen Dough Products


             Source: Canadean                                                                                             © Canadean



             Table 104: China Dough Products Market Dynamics: past and future growth rates (2006–11 & 2011–16)
                                       and future market size (2016), by Volume (Kg m), by Segments
              Segment                                              CAGR(2011-16)              CAGR(2006-11)             Market Size 2016
              Pie & Pastry Shells                                         10.00%                     8.33%                          346.07
              Prepared Pastry (other)                                     10.33%                     8.33%                          387.30
              Pizza Bases                                                 10.33%                     7.67%                          215.55
              Frozen Dough Products                                       10.33%                     8.67%                          158.73
             Source: Canadean                                                                                             © Canadean




     The Future of the Bakery & Cereals Market in China, to 2016                                                                   Page 103

     © Canadean. This product is licensed and is not to be photocopied                                                 Published: April 2012
    China DOUGH PRODUCTS MARKET ANALYSIS

6.1.2     Dough Products Market Growth Dynamics by Value, 2006–16

          Figure 67: China Dough Products Market Growth Dynamics by Value, 2006–16
                                 8.6%

                                 8.4%

                                 8.2%
                  CAGR 2006-11




                                 8.0%

                                 7.8%

                                 7.6%

                                 7.4%

                                 7.2%

                                 7.0%
                                    9.4%      9.6%        9.8%         10.0%      10.2%       10.4%      10.6%      10.8%        11.0%
                                                                               CAGR 2011-16

                                   Prepared Pastry (other)       Pizza Bases       Pie & Pastry Shells        Frozen Dough Products


           Source: Canadean                                                                                               © Canadean




           Table 105: China Dough Products Market Dynamics: past and future growth rates (2006–11 & 2011–16)
                                    and future market size (2016), by Value (CNY m), by Segments
            Segment                                              CAGR(2011-16)                CAGR(2006-11)             Market Size 2016
            Pie & Pastry Shells                                         9.67%                         8.33%                        2355.23
            Prepared Pastry (other)                                     9.67%                         8.33%                        3941.85
            Pizza Bases                                                 10.00%                        7.33%                        2573.74
            Frozen Dough Products                                       10.67%                        7.67%                        2270.92
           Source: Canadean                                                                                               © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                     Page 104

   © Canadean. This product is licensed and is not to be photocopied                                                   Published: April 2012
    China DOUGH PRODUCTS MARKET ANALYSIS


 6.2      Dough Products Consumption Analysis, 2006–16
6.2.1     Dough Products Market by Volume, 2006–16

          Figure 68: China Dough Products Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                          1,200.0                                                                               14.0%
                 Dough Products Market by Volume (Kg m)




                                                          1,000.0                                                                               12.0%

                                                                                                                                                10.0%




                                                                                                                                                            Growth % (Y-O-Y)
                                                           800.0
                                                                                                                                                8.0%
                                                           600.0
                                                                                                                                                6.0%
                                                           400.0
                                                                                                                                                4.0%

                                                           200.0                                                                                2.0%

                                                              0.0                                                                               0.0%
                                                                     2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                      Overall Volume           Y-O-Y growth


           Source: Canadean                                                                                                                      © Canadean



           Table 106: China Dough Products Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                             2006      2007   2008     2009    2010    2011        2012       2013     2014      2015             2016
            Overall
            Volume                                           457.9    500.5   543.3   583.6    629.1   680.7       737.6      807.6   890.4     986.3     1,107.7
            Y-o-Y
            growth                                                    9.3%    8.6%     7.4%    7.8%    8.2%        8.4%       9.5%    10.3%     10.8%      12.3%
           Source: Canadean                                                                                                                      © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                            Page 105

   © Canadean. This product is licensed and is not to be photocopied                                                                          Published: April 2012
    China DOUGH PRODUCTS MARKET ANALYSIS

6.2.2     Dough Products Consumption by Segments, 2006–16

          Figure 69: China Dough Products Consumption (Kg m) by Segments, 2006–16

                                                      1200.0
                  Dough Products Market by Segments




                                                      1000.0


                                                       800.0
                               (Kg m)




                                                       600.0


                                                       400.0


                                                       200.0


                                                         0.0
                                                               2006     2007    2008      2009    2010   2011     2012   2013      2014   2015     2016


                                                      Pie & Pastry Shells      Prepared Pastry (other)      Pizza Bases         Frozen Dough Products



           Source: Canadean                                                                                                                       © Canadean



           Table 107: China Dough Products Consumption (Kg m) by Segments, 2006–11
                                                                                                                                                          CAGR
            Segment                                                   2006        2007           2008           2009       2010            2011        2006–11
            Pie & Pastry Shells                                       144.0       157.7          171.9      185.1          200.1          214.9           8.33%
            Prepared Pastry
            (other)                                                   158.7       173.5          187.4      201.5          217.3          236.9           8.33%
            Pizza Bases                                                91.1        98.9          107.0      114.1          122.3          131.8           7.67%
            Frozen Dough
            Products                                                   64.1        70.4           77.0          82.8        89.4           97.1           8.67%
            Overall                                                   457.9       500.5          543.3      583.6          629.1          680.7           8.25%
          Source: Canadean                                                                                                                        © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                          Page 106

   © Canadean. This product is licensed and is not to be photocopied                                                                        Published: April 2012
 China DOUGH PRODUCTS MARKET ANALYSIS




        Table 108: China Dough Products Consumption (Kg m) by Segments, 2011–16
                                                                                                               CAGR
         Segment                            2011              2012    2013    2014    2015      2016         2011–16
         Pie & Pastry Shells                214.9             232.1   252.0   276.9   306.8    346.1          10.00%
         Prepared Pastry
         (other)                            236.9             257.7   284.4   314.4   348.0    387.3          10.33%
         Pizza Bases                        131.8             142.7   156.2   172.2   190.9    215.6          10.33%
         Frozen Dough
         Products                            97.1             105.1   115.0   126.8   140.6    158.7          10.33%
         Overall                            680.7             737.6   807.6   890.4   986.3   1,107.7         10.23%
       Source: Canadean                                                                                 © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                   Page 107

© Canadean. This product is licensed and is not to be photocopied                                 Published: April 2012
    China DOUGH PRODUCTS MARKET ANALYSIS


 6.3      Dough Products Market Value Analysis, 2006–16
6.3.1     Dough Products Market by Value, 2006–16

          Figure 70: China Dough Products Market Value (CNY m) and Growth (Y-o-Y), 2006–16

                                                          12,000.0                                                                             14.0%
                 Dough Products Market by Value (CNY m)




                                                          10,000.0                                                                             12.0%

                                                                                                                                               10.0%




                                                                                                                                                           Growth % (Y-O-Y)
                                                           8,000.0
                                                                                                                                               8.0%
                                                           6,000.0
                                                                                                                                               6.0%
                                                           4,000.0
                                                                                                                                               4.0%

                                                           2,000.0                                                                             2.0%

                                                               0.0                                                                             0.0%
                                                                     2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                     Overall Value        Y-O-Y growth


           Source: Canadean                                                                                                                     © Canadean



           Table 109: China Dough Products Market Value (CNY m) and Growth (Y-o-Y), 2006–16
                                                             2006     2007    2008   2009     2010     2011      2012      2013      2014       2015             2016
            Overall
            Value                                            4,727   5,148   5,564   5,973   6,423    6,936     7,499     8,192     8,990      9,922      11,141
            Y-o-Y
            growth                                                    8.9%   8.1%    7.4%     7.5%     8.0%      8.1%      9.2%      9.7%      10.4%      12.3%
           Source: Canadean                                                                                                                     © Canadean



           Table 110: China Dough Products Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                             2006     2007    2008   2009     2010     2011      2012      2013      2014       2015             2016
            Overall
            Value                                            593.7   678.0   802.1   875.8   950.3   1,074.8   1,162.2   1,269.5   1,393.1   1,537.6     1,726.5
            Y-o-Y
            growth                                                   14.2%   18.3%   9.2%     8.5%    13.1%      8.1%      9.2%      9.7%      10.4%      12.3%
           Source: Canadean                                                                                                                     © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                           Page 108

   © Canadean. This product is licensed and is not to be photocopied                                                                         Published: April 2012
    China DOUGH PRODUCTS MARKET ANALYSIS

6.3.2     Average Consumer Price/Kg - Dough Products, 2006-2016

          Figure 71: China Dough Products Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16

                                                   10.35                                                                            0.00%
               Average Consumer Price/ Kg -Dough




                                                   10.30                                                                            -0.05%

                                                   10.25                                                                            -0.10%

                                                                                                                                    -0.15%
                        Products (CNY)




                                                                                                                                                 Growth % (Y-O-Y)
                                                   10.20
                                                                                                                                    -0.20%
                                                   10.15
                                                                                                                                    -0.25%
                                                   10.10
                                                                                                                                    -0.30%
                                                   10.05
                                                                                                                                    -0.35%
                                                   10.00                                                                            -0.40%
                                                    9.95                                                                            -0.45%

                                                    9.90                                                                            -0.50%
                                                           2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                Avg Price        Y-O-Y growth


           Source: Canadean                                                                                                           © Canadean



           Table 111: China Dough Products Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16
                                                    2006    2007     2008     2009     2010     2011     2012     2013     2014       2015             2016
            Avg.
            Price                                  10.32    10.29    10.24    10.24    10.21    10.19    10.17    10.14    10.10     10.06         10.06
            Y-o-Y
            growth                                         -0.35%   -0.46%   -0.04%   -0.26%   -0.20%   -0.21%   -0.23%   -0.47%    -0.36%      -0.02%
           Source: Canadean                                                                                                           © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                 Page 109

   © Canadean. This product is licensed and is not to be photocopied                                                               Published: April 2012
    China DOUGH PRODUCTS MARKET ANALYSIS

6.3.3     Dough Products Market Value by Segments, 2006-2016

          Figure 72: China Dough Products Market Value (CNY m) by Segments, 2006–16

                                                   12000.0
                  Dough Products Market Value by




                                                   10000.0
                        Segments (CNY m)




                                                    8000.0

                                                    6000.0

                                                    4000.0

                                                    2000.0

                                                       0.0
                                                             2006     2007     2008     2009    2010   2011   2012   2013      2014     2015       2016


                                                   Pie & Pastry Shells       Prepared Pastry (other)     Pizza Bases        Frozen Dough Products



           Source: Canadean                                                                                                                     © Canadean



           Table 112: China Dough Products Market Value (CNY m) by Segments, 2006–11
                                                                                                                                                       CAGR
            Segment                                               2006          2007           2008       2009         2010             2011         2006–11
            Pie & Pastry Shells                                  995.1        1,088.6      1,187.8      1,281.9      1,384.0          1,484.8           8.33%
            Prepared Pastry
            (other)                                             1,665.4       1,822.0      1,962.4      2,113.6      2,279.8          2,485.0           8.33%
            Pizza Bases                                         1,121.8       1,212.2      1,303.6      1,390.5      1,487.2          1,598.1           7.33%
            Frozen Dough
            Products                                             945.6        1,026.0      1,110.5      1,187.9      1,272.4          1,368.1           7.67%
            Overall                                             4,727.9       5,148.9      5,564.3      5,973.9      6,423.4          6,936.0           7.97%
          Source: Canadean                                                                                                                      © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                        Page 110

   © Canadean. This product is licensed and is not to be photocopied                                                                      Published: April 2012
 China DOUGH PRODUCTS MARKET ANALYSIS


        Table 113: China Dough Products Market Value (CNY m) by Segments, 2011–16
                                                                                                                      CAGR
         Segment                            2011              2012      2013      2014      2015       2016         2011–16
         Pie & Pastry Shells              1,484.8         1,602.8     1,738.6   1,907.0   2,102.1    2,355.2           9.67%
         Prepared Pastry
         (other)                          2,485.0         2,698.1     2,962.8   3,251.0   3,574.5    3,941.9           9.67%
         Pizza Bases                      1,598.1         1,722.6     1,872.8   2,049.5   2,265.0    2,573.7         10.00%
         Frozen Dough
         Products                         1,368.1         1,476.3     1,618.1   1,782.6   1,981.0    2,270.9         10.67%
         Overall                          6,936.0         7,499.8     8,192.3   8,990.0   9,922.5   11,141.7           9.94%
       Source: Canadean                                                                                        © Canadean



        Table 114: China Dough Products Market Value (USD m) by Segments, 2006–11
                                                                                                                      CAGR
         Segment                            2006              2007      2008      2009      2010       2011         2006–11
         Pie & Pastry Shells                124.9             143.3    171.2     187.9     204.7      230.1          12.99%
         Prepared Pastry
         (other)                            209.1             239.9    282.9     309.9     337.3      385.1          12.99%
         Pizza Bases                        140.9             159.6    187.9     203.9     220.0      247.6          11.94%
         Frozen Dough
         Products                           118.7             135.1    160.1     174.2     188.2      212.0          12.29%
         Overall                            593.7             678.0    802.1     875.8     950.3     1,074.8         12.60%
       Source: Canadean                                                                                        © Canadean



        Table 115: China Dough Products Market Value (USD m) by Segments, 2011–16
                                                                                                                      CAGR
         Segment                            2011              2012      2013      2014      2015       2016         2011–16
         Pie & Pastry Shells                230.1             248.4    269.4     295.5     325.7      365.0            9.67%
         Prepared Pastry
         (other)                            385.1             418.1    459.1     503.8     553.9      610.8            9.67%
         Pizza Bases                        247.6             266.9    290.2     317.6     351.0      398.8          10.00%
         Frozen Dough
         Products                           212.0             228.8    250.7     276.2     307.0      351.9          10.67%
         Overall                          1,074.8         1,162.2     1,269.5   1,393.1   1,537.6    1,726.5           9.94%
       Source: Canadean                                                                                        © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                          Page 111

© Canadean. This product is licensed and is not to be photocopied                                        Published: April 2012
    China DOUGH PRODUCTS MARKET ANALYSIS


 6.4      Pie & Pastry Shells Market Analysis, 2006–16
6.4.1     Pie & Pastry Shells Market by Volume, 2006–16

          Figure 73: China Pie & Pastry Shells Market by Volume (Kg m), 2006–16

                                                         400.0                                                                         14.00%
                  Pie & Pastry Shells Market by Volume




                                                         350.0                                                                         12.00%

                                                         300.0
                                                                                                                                       10.00%




                                                                                                                                                     Growth % (Y-O-Y)
                                                         250.0
                                                                                                                                       8.00%
                                 (Kg m)




                                                         200.0
                                                                                                                                       6.00%
                                                         150.0
                                                                                                                                       4.00%
                                                         100.0

                                                          50.0                                                                         2.00%

                                                           0.0                                                                         0.00%
                                                                  2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                   Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                               © Canadean



           Table 116: China Pie & Pastry Shells Market by Volume (Kg m), 2006–16
                                                           2006     2007   2008     2009     2010   2011    2012       2013    2014       2015             2016
            Overall
            Volume                                        144.0    157.7   171.9    185.1   200.1   214.9   232.1      252.0   276.9     306.8         346.1
            Y-o-Y
            growth                                                  9.5%   9.0%     7.7%    8.1%    7.4%    8.0%       8.6%    9.9%      10.8%      12.8%
           Source: Canadean                                                                                                               © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                     Page 112

   © Canadean. This product is licensed and is not to be photocopied                                                                   Published: April 2012
    China DOUGH PRODUCTS MARKET ANALYSIS

6.4.2     Pie & Pastry Shells Market by Value, 2006–16

          Figure 74: China Pie & Pastry Shells Market by Value (CNY m), 2006–16

                                                      2,500.0                                                                                       14.0%
                Pie & Pastry Shells Marke tby Value




                                                                                                                                                    12.0%
                                                      2,000.0
                                                                                                                                                    10.0%




                                                                                                                                                               Growth % (Y-O-Y)
                              (CNY m)




                                                      1,500.0
                                                                                                                                                    8.0%

                                                                                                                                                    6.0%
                                                      1,000.0

                                                                                                                                                    4.0%
                                                       500.0
                                                                                                                                                    2.0%

                                                          0.0                                                                                       0.0%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                    Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                        © Canadean



           Table 117: China Pie & Pastry Shells Market by Value (CNY m), 2006–16
                                                       2006       2007      2008      2009      2010      2011      2012      2013      2014       2015        2016
            Market
            Value                                      995.1    1,088.6   1,187.8   1,281.9   1,384.0   1,484.8   1,602.8   1,738.6   1,907.0   2,102.1     2,355.2
            Y-o-Y
            growth                                                9.4%      9.1%      7.9%      8.0%      7.3%      7.9%      8.5%      9.7%      10.2%      12.0%
           Source: Canadean                                                                                                                        © Canadean



           Table 118: China Pie & Pastry Shells Market by Value (USD m), 2006–16
                                                       2006       2007      2008      2009      2010      2011      2012      2013      2014       2015        2016
            Market
            Value                                      124.9     143.3     171.2     187.9     204.7     230.1     248.4     269.4     295.5      325.7       365.0
            Y-o-Y
            growth                                               14.7%     19.4%      9.8%      8.9%     12.4%      7.9%      8.5%      9.7%      10.2%      12.0%
           Source: Canadean                                                                                                                        © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                              Page 113

   © Canadean. This product is licensed and is not to be photocopied                                                                            Published: April 2012
    China DOUGH PRODUCTS MARKET ANALYSIS


 6.5      Prepared Pastry (Others) Market Analysis, 2006–16
6.5.1     Prepared Pastry (Others) Market by Volume, 2006–16

          Figure 75: China Prepared Pastry (Others) Market by Volume (Kg m), 2006–16

                                                            450.0                                                                          12.0%
                 Prepared Pastry (other) Market by Volume




                                                            400.0
                                                                                                                                           10.0%
                                                            350.0




                                                                                                                                                       Growth % (Y-O-Y)
                                                            300.0                                                                          8.0%

                                                            250.0
                                  (Kg m)




                                                                                                                                           6.0%
                                                            200.0

                                                            150.0                                                                          4.0%

                                                            100.0
                                                                                                                                           2.0%
                                                             50.0

                                                              0.0                                                                          0.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                     Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                                 © Canadean



           Table 119: China Prepared Pastry (Others) Market by Volume (Kg m), 2006–16
                                                             2006    2007    2008     2009     2010   2011    2012       2013     2014      2015             2016
            Overall
            Volume                                          158.7    173.5   187.4    201.5   217.3   236.9   257.7      284.4   314.4     348.0         387.3
            Y-o-Y
            growth                                                   9.3%    8.0%     7.5%    7.9%    9.0%    8.8%    10.4%      10.6%     10.7%      11.3%
           Source: Canadean                                                                                                                 © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                       Page 114

   © Canadean. This product is licensed and is not to be photocopied                                                                     Published: April 2012
    China DOUGH PRODUCTS MARKET ANALYSIS

6.5.2     Prepared Pastry (Others) Market by Value, 2006–16

          Figure 76: China Prepared Pastry (Others) Market by Value (CNY m), 2006–16

                                                           4,500.0                                                                                    12.00%
                 Prepared Pastry (other) Market by Value




                                                           4,000.0
                                                                                                                                                      10.00%
                                                           3,500.0




                                                                                                                                                                    Growth % (Y-O-Y)
                                                           3,000.0                                                                                    8.00%
                                (CNY m)




                                                           2,500.0
                                                                                                                                                      6.00%
                                                           2,000.0

                                                           1,500.0                                                                                    4.00%

                                                           1,000.0
                                                                                                                                                      2.00%
                                                             500.0

                                                                0.0                                                                                   0.00%
                                                                        2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                          Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                              © Canadean



           Table 120: China Prepared Pastry (Others) Market by Value (CNY m), 2006–16
                                                             2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                          1,665.4    1,822.0   1,962.4   2,113.6   2,279.8   2,485.0   2,698.1   2,962.8   3,251.0   3,574.5     3,941.9
            Y-o-Y
            growth                                                      9.4%      7.7%      7.7%      7.9%      9.0%      8.6%      9.8%      9.7%      10.0%      10.3%
           Source: Canadean                                                                                                                              © Canadean



           Table 121: China Prepared Pastry (Others) Market by Value (USD m), 2006–16
                                                             2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                           209.1      239.9     282.9     309.9     337.3     385.1     418.1     459.1     503.8      553.9         610.8
            Y-o-Y
            growth                                                     14.7%     17.9%      9.5%      8.8%     14.2%      8.6%      9.8%      9.7%      10.0%      10.3%
           Source: Canadean                                                                                                                              © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                    Page 115

   © Canadean. This product is licensed and is not to be photocopied                                                                                  Published: April 2012
    China DOUGH PRODUCTS MARKET ANALYSIS


 6.6      Pizza Bases Market Analysis, 2006–16
6.6.1     Pizza Bases Market by Volume, 2006–16

          Figure 77: China Pizza Bases Market by Volume (Kg m), 2006–16

                                                        250.0                                                                             14.0%
                  Pizza Bases Market by Volume (Kg m)




                                                                                                                                          12.0%
                                                        200.0
                                                                                                                                          10.0%




                                                                                                                                                      Growth % (Y-O-Y)
                                                        150.0
                                                                                                                                          8.0%

                                                                                                                                          6.0%
                                                        100.0

                                                                                                                                          4.0%
                                                         50.0
                                                                                                                                          2.0%

                                                          0.0                                                                             0.0%
                                                                  2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                    Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                                © Canadean



           Table 122: China Pizza Bases Market by Volume (Kg m), 2006–16
                                                           2006     2007    2008     2009     2010   2011    2012       2013     2014      2015              2016
            Overall
            Volume                                         91.1      98.9   107.0    114.1   122.3   131.8   142.7      156.2   172.2     190.9          215.6
            Y-o-Y
            growth                                                  8.5%    8.2%     6.6%    7.1%    7.8%    8.3%       9.4%    10.3%     10.8%      12.9%
           Source: Canadean                                                                                                                © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                      Page 116

   © Canadean. This product is licensed and is not to be photocopied                                                                    Published: April 2012
    China DOUGH PRODUCTS MARKET ANALYSIS

6.6.2     Pizza Bases Market by Value, 2006–16

          Figure 78: China Pizza Bases Market by Value (CNY m), 2006–16

                                                       3,000.0                                                                                       16.0%
                 Pizza Bases Market by Value (CNY m)




                                                                                                                                                     14.0%
                                                       2,500.0
                                                                                                                                                     12.0%




                                                                                                                                                                 Growth % (Y-O-Y)
                                                       2,000.0
                                                                                                                                                     10.0%

                                                       1,500.0                                                                                       8.0%

                                                                                                                                                     6.0%
                                                       1,000.0
                                                                                                                                                     4.0%
                                                        500.0
                                                                                                                                                     2.0%

                                                           0.0                                                                                       0.0%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                       Overall Volume            Y-O-Y growth


           Source: Canadean                                                                                                                           © Canadean



           Table 123: China Pizza Bases Market by Value (CNY m), 2006–16
                                                           2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                        1,121.8   1,212.2   1,303.6   1,390.5   1,487.2   1,598.1   1,722.6   1,872.8   2,049.5   2,265.0     2,573.7
            Y-o-Y
            growth                                                   8.1%      7.5%      6.7%      7.0%      7.5%      7.8%      8.7%      9.4%      10.5%      13.6%
           Source: Canadean                                                                                                                           © Canadean



           Table 124: China Pizza Bases Market by Value (USD m), 2006–16
                                                           2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                         140.9     159.6     187.9     203.9     220.0     247.6     266.9     290.2     317.6      351.0         398.8
            Y-o-Y
            growth                                                  13.3%     17.7%      8.5%      7.9%     12.6%      7.8%      8.7%      9.4%      10.5%      13.6%
           Source: Canadean                                                                                                                           © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                 Page 117

   © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
    China DOUGH PRODUCTS MARKET ANALYSIS


 6.7      Frozen Dough Products Market Analysis, 2006–16
6.7.1     Frozen Dough Products Market by Volume, 2006–16

          Figure 79: China Frozen Dough Products Market by Volume (Kg m), 2006–16

                                                           180.0                                                                       14.0%
                  Frozen Dough Products Market by Volume




                                                           160.0
                                                                                                                                       12.0%
                                                           140.0
                                                                                                                                       10.0%




                                                                                                                                                   Growth % (Y-O-Y)
                                                           120.0

                                                           100.0                                                                       8.0%
                                  (Kg m)




                                                            80.0                                                                       6.0%
                                                            60.0
                                                                                                                                       4.0%
                                                            40.0
                                                                                                                                       2.0%
                                                            20.0

                                                             0.0                                                                       0.0%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                  Market Value      Y-o-Y Growth %


           Source: Canadean                                                                                                             © Canadean



           Table 125: China Frozen Dough Products Market by Volume (Kg m), 2006–16
                                                            2006    2007   2008    2009    2010    2011   2012       2013     2014      2015             2016
            Overall
            Volume                                          64.1    70.4   77.0    82.8     89.4   97.1   105.1      115.0   126.8     140.6         158.7
            Y-o-Y
            growth                                                  9.9%   9.4%    7.6%    8.0%    8.5%   8.3%       9.4%    10.3%     10.8%      12.9%
           Source: Canadean                                                                                                             © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                   Page 118

   © Canadean. This product is licensed and is not to be photocopied                                                                 Published: April 2012
    China DOUGH PRODUCTS MARKET ANALYSIS

6.7.2     Frozen Dough Products Market by Value, 2006–16

          Figure 80: China Frozen Dough Products Market by Value (CNY m), 2006–16

                                                         2,500.0                                                                                     16.0%
                 Frozen Dough Products Market by Value




                                                                                                                                                     14.0%
                                                         2,000.0
                                                                                                                                                     12.0%




                                                                                                                                                                 Growth % (Y-O-Y)
                                                                                                                                                     10.0%
                                                         1,500.0
                               (CNY m)




                                                                                                                                                     8.0%

                                                         1,000.0
                                                                                                                                                     6.0%

                                                                                                                                                     4.0%
                                                          500.0
                                                                                                                                                     2.0%

                                                             0.0                                                                                     0.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                       Overall Volume            Y-O-Y growth


           Source: Canadean                                                                                                                           © Canadean



           Table 126: China Frozen Dough Products Market by Value (CNY m), 2006–16
                                                          2006       2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Market
            Value                                        945.6     1,026.0   1,110.5   1,187.9   1,272.4   1,368.1   1,476.3   1,618.1   1,782.6   1,981.0     2,270.9
            Y-o-Y
            growth                                                   8.5%      8.2%      7.0%      7.1%      7.5%      7.9%      9.6%     10.2%      11.1%      14.6%
           Source: Canadean                                                                                                                           © Canadean



           Table 127: China Frozen Dough Products Market by Value (USD m), 2006–16
                                                          2006       2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Market
            Value                                        118.7      135.1     160.1     174.2     188.2     212.0     228.8     250.7     276.2      307.0          351.9
            Y-o-Y
            growth                                                  13.8%     18.5%      8.8%      8.1%     12.6%      7.9%      9.6%     10.2%      11.1%      14.6%
           Source: Canadean                                                                                                                           © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                 Page 119

   © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
  China DOUGH PRODUCTS MARKET ANALYSIS


6.8     Dough Products Market Volume Analysis by Brands, 2008-11

        Figure 81: China Dough Products Market Volume by Brands (Kg m), 2008–11

                                                        300.0
               Dough Products Market Volume by Brands




                                                        250.0

                                                        200.0

                                                        150.0
                               (Kg m)




                                                        100.0

                                                         50.0

                                                          0.0
                                                                         2008             2009           2010                     2011


                                                                Four Seas                          Guìguán Xiāng Gū Gòng Wán
                                                                Synear                             Sān Quán Zhūròu Bāo
                                                                Sīniàn Shuǐmó Tāng Yuán


         Source: Canadean                                                                                                                © Canadean



         Table 128: China Dough Products Market Volume by Brands (Kg m), 2008–11
                                                                                                                                                CAGR
          Brand Name                                                         2008          2009         2010              2011                2008–11
          Four Seas                                                         102.28        110.32      119.43             129.76                 8.26%
          Guìguán Xiāng Gū
          Gòng Wán                                                           35.29         37.91       40.87              44.22                 7.81%
          Synear                                                             30.77         32.90       35.32              38.04                 7.33%
          Sān Quán Zhūròu
          Bāo                                                                18.53         19.90       21.45              23.21                 7.79%
          Sīniàn Shuǐmó Tāng
          Yuán                                                               15.50         16.60       17.84              19.24                 7.48%
          Others                                                            340.96        365.94      394.21             426.19                 7.72%
          Overall                                                           543.33        583.56      629.12             680.66                 7.80%

         Source: Canadean                                                                                                                © Canadean




 The Future of the Bakery & Cereals Market in China, to 2016                                                                                   Page 120

 © Canadean. This product is licensed and is not to be photocopied                                                                 Published: April 2012
  China DOUGH PRODUCTS MARKET ANALYSIS


6.9     Dough Products Market Value by Distribution Channel, 2008-11

        Figure 82: China Dough Products Market Value by Distribution Channel (CNY m), 2008–11
                                                 8000.0
               by Distribution Channel (CNY m)


                                                 7000.0
                Dough Products Market Value




                                                 6000.0

                                                 5000.0

                                                 4000.0

                                                 3000.0

                                                 2000.0

                                                 1000.0

                                                    0.0
                                                                   2008                     2009                 2010                      2011


                                                          “Dollar Stores”, Variety Stores                  Hypermarkets & Supermarkets
                                                          Convenience Stores                               Food & drinks specialists
                                                          Others


         Source: Canadean                                                                                                                    © Canadean



         Table 129: China Dough Products Market Value by Distribution Channel (CNY m), 2008–11
                                                                                                                                                       CAGR
          Distribution Channel                                                  2008               2009           2010            2011               2008–11
          Cash & Carries & Warehouse Clubs                                        0.0                0.0            0.0             0.0                0.00%
          ““Dollar Stores”, Variety Stores &
          General Merchandise Retailers                                         29.3                31.6          34.0            36.7                 7.78%
          Hypermarkets & Supermarkets                                         3,086.7          3,322.4          3,580.9         3,875.9                7.88%
          Convenience Stores                                                  1,730.3          1,861.7          2,005.6         2,173.4                7.90%
          Food & drinks specialists                                            519.1               558.5         601.7           652.0                 7.90%
          Department Stores                                                       0.0                0.0            0.0             0.0                0.00%
          Vending machines                                                        0.0                0.0            0.0             0.0                0.00%
          Drug stores & Pharmacies                                                0.0                0.0            0.0             0.0                0.00%
          eRetailers                                                              0.0                0.0            0.0             0.0                0.00%
          Others                                                               198.8               199.7         201.2           197.9                 -0.15%
          Overall                                                             5,564.3          5,973.9          6,423.4         6,936.0                7.62%

         Source: Canadean                                                                                                                    © Canadean




 The Future of the Bakery & Cereals Market in China, to 2016                                                                                          Page 121

 © Canadean. This product is licensed and is not to be photocopied                                                                        Published: April 2012
 China DOUGH PRODUCTS MARKET ANALYSIS


        Table 130: China Dough Products Market Value by Distribution Channel (USD m), 2008–11
                                                                                                                 CAGR
         Distribution Channel                                  2008       2009    2010      2011               2008–11
         Cash & Carries & Warehouse Clubs                           0.0     0.0     0.0       0.0                 0.00%
         ““Dollar Stores”, Variety Stores &
         General Merchandise Retailers                              4.2     4.6     5.0       5.7               10.41%
         Hypermarkets & Supermarkets                          445.0       487.1   529.8    600.6                10.52%
         Convenience Stores                                   249.4       272.9   296.7    336.8                10.53%
         Food & drinks specialists                             74.8        81.9    89.0    101.0                10.53%
         Department Stores                                          0.0     0.0     0.0       0.0                 0.00%
         Vending machines                                           0.0     0.0     0.0       0.0                 0.00%
         Drug stores & Pharmacies                                   0.0     0.0     0.0       0.0                 0.00%
         eRetailers                                                 0.0     0.0     0.0       0.0                 0.00%
         Others                                                28.7        29.3    29.8     30.7                  2.28%
         Overall                                              802.1       875.8   950.3   1,074.8               10.25%

        Source: Canadean                                                                               © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                     Page 122

© Canadean. This product is licensed and is not to be photocopied                                   Published: April 2012
      China CEREAL BARS MARKET ANALYSIS


7           China Cereal Bars Market Analysis
    7.1     Market Growth Dynamics-Cereal Bars, 2006–16
7.1.1       Cereal Bars Market Growth Dynamics by Volume, 2006–16

            Figure 83: China Cereal Bars Market Growth Dynamics by Volume, 2006–16

                                6.75%
                                6.70%
                                6.65%
                                6.60%
                 CAGR 2006-11




                                6.55%
                                6.50%
                                6.45%
                                6.40%
                                6.35%
                                6.30%
                                6.25%
                                    7.5%       7.6%     7.7%       7.8%    7.9%     8.0%   8.1%    8.2%      8.3%     8.4%      8.5%
                                                                             CAGR 2011-16
                                                      Granola/Meusli/Yogurt Bars                  Other Cereal Bars


             Source: Canadean                                                                                            © Canadean



             Table 131: China Cereal Bars Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
                                        future market size (2016), by Volume (Kg m), by Segments
              Segment                                               CAGR(2011-16)            CAGR(2006-11)             Market Size 2016
              Granola/Muesli/Yogurt Bars                                   8.33%                    6.67%                           57.50
              Other Cereal Bars                                            7.67%                    6.33%                           86.06
             Source: Canadean                                                                                            © Canadean




     The Future of the Bakery & Cereals Market in China, to 2016                                                                  Page 123

     © Canadean. This product is licensed and is not to be photocopied                                                Published: April 2012
    China CEREAL BARS MARKET ANALYSIS

7.1.2     Cereal Bars Market Growth Dynamics by Value, 2006–16

          Figure 84: China Cereal Bars Market Growth Dynamics by Value, 2006–16

                              10.0%
                              9.0%
                              8.0%
               CAGR 2006-11




                              7.0%
                              6.0%
                              5.0%
                              4.0%
                              3.0%
                              2.0%
                              1.0%
                              0.0%
                                  0.0%       1.0%     2.0%        3.0%     4.0%   5.0%      6.0%       7.0%    8.0%       9.0%
                                                                           CAGR 2011-16

                                              Granola/Meusli/Yogurt Bars                   Other Cereal Bars



           Source: Canadean                                                                                           © Canadean



           Table 132: China Cereal Bars Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
                                      future market size (2016), by Value (CNY m), by Segments
            Segment                                              CAGR(2011-16)            CAGR(2006-11)          Market Size 2016
            Granola/Muesli/Yogurt Bars                                   7.67%                     8.00%                    3247.62
            Other Cereal Bars                                            7.67%                     6.67%                    1630.88
           Source: Canadean                                                                                           © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                              Page 124

   © Canadean. This product is licensed and is not to be photocopied                                            Published: April 2012
    China CEREAL BARS MARKET ANALYSIS


 7.2      Cereal Bars Consumption Analysis, 2006–16
7.2.1     Cereal Bars Market by Volume, 2006–16

          Figure 85: China Cereal Bars Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                      160.0                                                                           10.0%
                  Cereal Bars Consumption by Volume




                                                                                                                                      9.0%
                                                      140.0
                                                                                                                                      8.0%
                                                      120.0
                                                                                                                                      7.0%




                                                                                                                                                  Growth % (Y-O-Y)
                                                      100.0
                                                                                                                                      6.0%
                                (Kg m)




                                                       80.0                                                                           5.0%

                                                                                                                                      4.0%
                                                       60.0
                                                                                                                                      3.0%
                                                       40.0
                                                                                                                                      2.0%
                                                       20.0
                                                                                                                                      1.0%

                                                        0.0                                                                           0.0%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                             Overall Volume          Y-O-Y growth


           Source: Canadean                                                                                                            © Canadean



           Table 133: China Cereal Bars Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                       2006    2007   2008    2009    2010    2011       2012       2013    2014       2015             2016
            Overall
            Volume                                     71.7    76.8   81.8    86.5     91.9   98.0       105.2      113.3   122.3     132.1         143.6
            Y-o-Y
            growth                                             7.1%   6.6%    5.7%    6.2%    6.7%       7.4%       7.7%    7.9%       8.0%            8.7%
           Source: Canadean                                                                                                            © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                  Page 125

   © Canadean. This product is licensed and is not to be photocopied                                                                Published: April 2012
    China CEREAL BARS MARKET ANALYSIS

7.2.2     Cereal Bars Consumption by Segments, 2006–16

          Figure 86: China Cereal Bars Consumption (Kg m) by Segments, 2006–16

                                                       160.0
                 Cereal Bars Consumption by Segments




                                                       140.0

                                                       120.0

                                                       100.0
                                (Kg m)




                                                        80.0

                                                        60.0

                                                        40.0

                                                        20.0

                                                         0.0
                                                               2006   2007   2008       2009    2010   2011      2012    2013     2014    2015      2016


                                                                       Granola/Muesli/Yogurt Bars                       Other Cereal Bars



           Source: Canadean                                                                                                                      © Canadean



           Table 134: China Cereal Bars Consumption (Kg m) by Segments, 2006–11
                                                                                                                                                         CAGR
            Segment                                                   2006      2007           2008           2009         2010          2011          2006–11
            Granola/Muesli/
            Yogurt Bars                                               27.9       29.9           32.0          33.9         36.0           38.5            6.67%
            Other Cereal Bars                                         43.8       46.9           49.8          52.6         55.9           59.5            6.33%
            Overall                                                   71.7       76.8           81.8          86.5         91.9           98.0            6.46%
          Source: Canadean                                                                                                                       © Canadean



           Table 135: China Cereal Bars Consumption (Kg m) by Segments, 2011–16
                                                                                                                                                         CAGR
            Segment                                                   2011      2012           2013           2014         2015          2016          2011–16
            Granola/Muesli/
            Yogurt Bars                                               38.5       41.6           45.0          48.7         52.8           57.5            8.33%
            Other Cereal Bars                                         59.5       63.7           68.4          73.6         79.3           86.1            7.67%
            Overall                                                   98.0      105.2          113.3      122.3           132.1          143.6            7.93%
          Source: Canadean                                                                                                                       © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                          Page 126

   © Canadean. This product is licensed and is not to be photocopied                                                                        Published: April 2012
    China CEREAL BARS MARKET ANALYSIS


 7.3      Cereal Bars Market Value Analysis, 2006–16
7.3.1     Cereal Bars Market by Value, 2006–16

          Figure 87: China Cereal Bars Market Value (CNY m) and Growth (Y-o-Y), 2006–16

                                                       6,000.0                                                                                        9.0%
                 Cereal Bars Market by Value (CNY m)




                                                                                                                                                      8.0%
                                                       5,000.0
                                                                                                                                                      7.0%




                                                                                                                                                                Growth % (Y-O-Y)
                                                       4,000.0                                                                                        6.0%

                                                                                                                                                      5.0%
                                                       3,000.0
                                                                                                                                                      4.0%

                                                       2,000.0                                                                                        3.0%

                                                                                                                                                      2.0%
                                                       1,000.0
                                                                                                                                                      1.0%

                                                           0.0                                                                                        0.0%
                                                                  2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                       Overall Value           Y-O-Y growth


           Source: Canadean                                                                                                                          © Canadean



           Table 136: China Cereal Bars Market Value (CNY m) and Growth (Y-o-Y), 2006–16
                                                          2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Overall
            Value                                       2,344.0   2,539.5   2,739.5   2,929.4   3,136.1   3,371.9   3,624.9   3,904.1   4,192.9   4,506.2     4,878.5
            Y-o-Y
            growth                                                 8.34%     7.88%     6.94%     7.05%     7.52%     7.50%     7.70%     7.40%      7.47%      8.26%
           Source: Canadean                                                                                                                          © Canadean



           Table 137: China Cereal Bars Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                          2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Overall
            Value                                         294.3    334.4     394.9     429.5     464.0     522.5     561.7     605.0     649.7      698.3         756.0
            Y-o-Y
            growth                                                13.60%    18.10%     8.76%     8.02%    12.62%     7.50%     7.70%     7.40%      7.47%      8.26%
           Source: Canadean                                                                                                                          © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                Page 127

   © Canadean. This product is licensed and is not to be photocopied                                                                              Published: April 2012
    China CEREAL BARS MARKET ANALYSIS

7.3.2     Average Consumer Price/Kg - Cereal Bars, 2006-2016

          Figure 88: China Cereal Bars Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16

                                                          35.0                                                                         1.4%
                 Average Consumer Price/ Kg-Cereal Bars



                                                                                                                                       1.2%
                                                          34.5
                                                                                                                                       1.0%

                                                          34.0                                                                         0.8%




                                                                                                                                                  Growth % (Y-O-Y)
                                                                                                                                       0.6%
                                                          33.5
                                                                                                                                       0.4%
                               (CNY)




                                                                                                                                       0.2%
                                                          33.0
                                                                                                                                       0.0%
                                                          32.5                                                                         -0.2%
                                                                                                                                       -0.4%
                                                          32.0
                                                                                                                                       -0.6%
                                                          31.5                                                                         -0.8%
                                                                  2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                     Avg Price      Y-O-Y growth


           Source: Canadean                                                                                                            © Canadean



           Table 138: China Cereal Bars Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16
                                                           2006     2007    2008    2009    2010    2011    2012    2013    2014       2015             2016
            Avg.
            Price                                          32.7     33.1    33.5    33.9    34.1    34.4    34.4    34.5     34.3       34.1                34.0
            Y-o-Y
            growth                                                 1.13%   1.19%   1.19%   0.78%   0.78%   0.13%   0.02%   -0.49%    -0.52%      -0.36%
           Source: Canadean                                                                                                            © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                  Page 128

   © Canadean. This product is licensed and is not to be photocopied                                                                Published: April 2012
    China CEREAL BARS MARKET ANALYSIS

7.3.3     Cereal Bars Market Value by Segments, 2006-2016

          Figure 89: China Cereal Bars Market Value (CNY m) by Segments, 2006–16
                Cereal Bars Market Value by Segments



                                                       6000.0

                                                       5000.0

                                                       4000.0
                              (CNY m)




                                                       3000.0

                                                       2000.0

                                                       1000.0

                                                          0.0
                                                                2006      2007   2008      2009     2010   2011      2012     2013     2014     2015      2016




                                                                         Granola/Muesli/Yogurt Bars                         Other Cereal Bars



           Source: Canadean                                                                                                                          © Canadean



           Table 139: China Cereal Bars Market Value (CNY m) by Segments, 2006–11
                                                                                                                                                             CAGR
            Segment                                                    2006        2007           2008       2009              2010           2011         2006–11
            Granola/Muesli
            /Yogurt Bars                                          1,527.7        1,664.4      1,807.8      1,939.6           2,083.0      2,244.7             8.00%
            Other Cereal Bars                                          816.3      875.0           931.6      989.8           1,053.1      1,127.2             6.67%
            Overall                                               2,344.0        2,539.5      2,739.5      2,929.4           3,136.1      3,371.9             7.54%
          Source: Canadean                                                                                                                           © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                              Page 129

   © Canadean. This product is licensed and is not to be photocopied                                                                            Published: April 2012
 China CEREAL BARS MARKET ANALYSIS


        Table 140: China Cereal Bars Market Value (CNY m) by Segments, 2011–16
                                                                                                                     CAGR
         Segment                            2011              2012      2013      2014      2015      2016         2011–16
         Granola/Muesli
         /Yogurt Bars                     2,244.7         2,416.3     2,606.4   2,795.8   2,999.4   3,247.6           7.67%
         Other Cereal Bars                1,127.2         1,208.6     1,297.7   1,397.0   1,506.8   1,630.9           7.67%
         Overall                          3,371.9         3,624.9     3,904.1   4,192.9   4,506.2   4,878.5           7.67%
       Source: Canadean                                                                                       © Canadean



        Table 141: China Cereal Bars Market Value (USD m) by Segments, 2006–11
                                                                                                                     CAGR
         Segment                            2006              2007      2008      2009      2010      2011         2006–11
         Granola/Muesli
         /Yogurt Bars                       191.8             219.2    260.6     284.4     308.2     347.8          12.64%
         Other Cereal Bars                  102.5             115.2    134.3     145.1     155.8     174.7          11.25%
         Overall                            294.3             334.4    394.9     429.5     464.0     522.5          12.16%
       Source: Canadean                                                                                       © Canadean



        Table 142: China Cereal Bars Market Value (USD m) by Segments, 2011–16
                                                                                                                     CAGR
         Segment                            2011              2012      2013      2014      2015      2016         2011–16
         Granola/Muesli
         /Yogurt Bars                       347.8             374.4    403.9     433.2     464.8     503.3            7.67%
         Other Cereal Bars                  174.7             187.3    201.1     216.5     233.5     252.7            7.67%
         Overall                            522.5             561.7    605.0     649.7     698.3     756.0            7.67%
       Source: Canadean                                                                                       © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                         Page 130

© Canadean. This product is licensed and is not to be photocopied                                       Published: April 2012
    China CEREAL BARS MARKET ANALYSIS


 7.4      Granola/Muesli/Yogurt Bars Market Analysis, 2006–16
7.4.1     Granola/Muesli/Yogurt Bars Market by Volume, 2006–16

          Figure 90: China Granola/Muesli/Yogurt Bars Market by Volume (Kg m), 2006–11

                                               70.0                                                                       10.0%

                                                                                                                          9.0%
                  Granola/Meusli/Yogurt Bars




                                               60.0
                   Market by Volume(Kg m)




                                                                                                                          8.0%
                                               50.0                                                                       7.0%




                                                                                                                                      Growth % (Y-O-Y)
                                                                                                                          6.0%
                                               40.0
                                                                                                                          5.0%
                                               30.0
                                                                                                                          4.0%

                                               20.0                                                                       3.0%

                                                                                                                          2.0%
                                               10.0
                                                                                                                          1.0%

                                                0.0                                                                       0.0%
                                                       2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                       Market Value      Y-o-Y Growth %


           Source: Canadean                                                                                                © Canadean



           Table 143: China Granola/Muesli/Yogurt Bars Market by Volume (Kg m), 2006–16
                                                2006     2007   2008    2009     2010   2011   2012       2013   2014      2015             2016
            Overall
            Volume                              27.9     29.9   32.0    33.9     36.0   38.5    41.6      45.0   48.7       52.8                57.5
            Y-o-Y
            growth                                       7.2%   7.1%    5.7%    6.3%    7.1%   7.9%       8.1%   8.3%      8.4%            8.9%
           Source: Canadean                                                                                                © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                      Page 131

   © Canadean. This product is licensed and is not to be photocopied                                                    Published: April 2012
    China CEREAL BARS MARKET ANALYSIS

7.4.2     Granola/Muesli/Yogurt Bars Market by Value, 2006–16

          Figure 91: China Granola/Muesli/Yogurt Bars Market by Value (CNY m), 2006–16

                                                        3,500.0                                                                                      10.0%
                 Granola/Meusli/Yogurt Bars Market by




                                                                                                                                                     9.0%
                                                        3,000.0
                                                                                                                                                     8.0%
                                                        2,500.0                                                                                      7.0%




                                                                                                                                                                 Growth % (Y-O-Y)
                           Value (CNY m)




                                                                                                                                                     6.0%
                                                        2,000.0
                                                                                                                                                     5.0%
                                                        1,500.0
                                                                                                                                                     4.0%

                                                        1,000.0                                                                                      3.0%

                                                                                                                                                     2.0%
                                                          500.0
                                                                                                                                                     1.0%

                                                             0.0                                                                                     0.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                       Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                           © Canadean



           Table 144: China Granola/Muesli/Yogurt Bars Market by Value (CNY m), 2006–16
                                                          2006       2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Market
            Value                                       1,527.7    1,664.4   1,807.8   1,939.6   2,083.0   2,244.7   2,416.3   2,606.4   2,795.8   2,999.4     3,247.6
            Y-o-Y
            growth                                                  8.95%     8.62%     7.29%     7.39%     7.76%     7.64%     7.87%     7.27%      7.28%      8.27%
           Source: Canadean                                                                                                                           © Canadean



           Table 145: China Granola/Muesli/Yogurt Bars Market by Value (USD m), 2006–16
                                                          2006       2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Market
            Value                                        191.8      219.2     260.6     284.4     308.2     347.8     374.4     403.9     433.2      464.8          503.3
            Y-o-Y
            growth                                                 14.24%    18.91%     9.12%     8.37%    12.88%     7.64%     7.87%     7.27%      7.28%      8.27%
           Source: Canadean                                                                                                                           © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                 Page 132

   © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
    China CEREAL BARS MARKET ANALYSIS


 7.5      Other Cereal Bars Market Analysis, 2006–16
7.5.1     Other Cereal Bars Market by Volume, 2006–16

          Figure 92: China Other Cereal Bars Market by Volume (Kg m), 2006–16

                                                      100.0                                                                       9.0%
                 Other Cereal Bars Market by Volume




                                                       90.0                                                                       8.0%
                                                       80.0                                                                       7.0%
                                                       70.0




                                                                                                                                            Growth % (Y-O-Y)
                                                                                                                                  6.0%
                                                       60.0
                                (Kg m)




                                                                                                                                  5.0%
                                                       50.0
                                                                                                                                  4.0%
                                                       40.0
                                                                                                                                  3.0%
                                                       30.0

                                                       20.0                                                                       2.0%

                                                       10.0                                                                       1.0%

                                                        0.0                                                                       0.0%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                             Market Value      Y-o-Y Growth %


           Source: Canadean                                                                                                      © Canadean



           Table 146: China Other Cereal Bars Market by Volume (Kg m), 2006–16
                                                       2006    2007   2008    2009     2010   2011   2012       2013   2014      2015              2016
            Overall
            Volume                                     43.8    46.9   49.8    52.6     55.9   59.5    63.7      68.4   73.6       79.3                 86.1
            Y-o-Y
            growth                                             7.1%   6.3%    5.7%    6.2%    6.4%   7.0%       7.4%   7.7%      7.8%             8.5%
           Source: Canadean                                                                                                      © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                            Page 133

   © Canadean. This product is licensed and is not to be photocopied                                                          Published: April 2012
    China CEREAL BARS MARKET ANALYSIS

7.5.2     Other Cereal Bars Market by Value, 2006–16

          Figure 93: China Other Cereal Bars Market by Value (CNY m), 2006–16

                                                     1,800.0                                                                                 9.0%
                 Other Cereal Bars Market by Value




                                                     1,600.0                                                                                 8.0%

                                                     1,400.0                                                                                 7.0%




                                                                                                                                                       Growth % (Y-O-Y)
                                                     1,200.0                                                                                 6.0%
                              (CNY m)




                                                     1,000.0                                                                                 5.0%

                                                      800.0                                                                                  4.0%

                                                      600.0                                                                                  3.0%

                                                      400.0                                                                                  2.0%

                                                      200.0                                                                                  1.0%

                                                         0.0                                                                                 0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                               Market Value          Y-o-Y Growth %


           Source: Canadean                                                                                                                 © Canadean



           Table 147: China Other Cereal Bars Market by Value (CNY m), 2006–16
                                                      2006      2007    2008    2009     2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                    816.3     875.0   931.6   989.8   1,053.1   1,127.2   1,208.6   1,297.7   1,397.0   1,506.8     1,630.9
            Y-o-Y
            growth                                             7.2%    6.5%     6.2%     6.4%      7.0%      7.2%      7.4%      7.7%       7.9%            8.2%
           Source: Canadean                                                                                                                 © Canadean



           Table 148: China Other Cereal Bars Market by Value (USD m), 2006–16
                                                      2006      2007    2008    2009     2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                    102.5     115.2   134.3   145.1    155.8     174.7     187.3     201.1     216.5      233.5         252.7
            Y-o-Y
            growth                                             12.4%   16.6%    8.1%     7.4%     12.1%      7.2%      7.4%      7.7%       7.9%            8.2%
           Source: Canadean                                                                                                                 © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                       Page 134

   © Canadean. This product is licensed and is not to be photocopied                                                                     Published: April 2012
  China CEREAL BARS MARKET ANALYSIS


7.6     Cereal Bars Market Volume Analysis by Brands, 2008-11

        Figure 94: China Cereal Bars Market Volume by Brands (Kg m), 2008–11

                                                      60.0
                Cereal Bars Market Volume by Brands




                                                      50.0


                                                      40.0
                              (Kg m)




                                                      30.0


                                                      20.0


                                                      10.0


                                                       0.0
                                                                       2008                 2009          2010              2011


                                                             Nesvita            Clinutren    Quaker   Nutren     Peptamen


         Source: Canadean                                                                                                      © Canadean



         Table 149: China Cereal Bars Market Volume by Brands (Kg m), 2008–11
                                                                                                                                         CAGR
          Brand Name                                                      2008              2009       2010          2011              2008–11
          Nesvita                                                         13.92             14.78      15.76        16.89                6.65%
          Clinutren                                                       11.22             11.86      12.60        13.44                6.21%
          Quaker                                                              9.09           9.57      10.12        10.75                5.73%
          Nutren                                                              8.14           8.60       9.14         9.75                6.19%
          Peptamen                                                            2.43           2.56       2.71         2.88                5.88%
          Others                                                          37.04             39.13      41.55        44.31                6.16%
          Overall                                                         81.84             86.49      91.88        98.02                6.20%

         Source: Canadean                                                                                                      © Canadean




 The Future of the Bakery & Cereals Market in China, to 2016                                                                            Page 135

 © Canadean. This product is licensed and is not to be photocopied                                                          Published: April 2012
  China CEREAL BARS MARKET ANALYSIS


7.7     Cereal Bars Market Value by Distribution Channel, 2008-11

        Figure 95: China Cereal Bars Market Value by Distribution Channel (CNY m), 2008–11

                                               4000.0
                Distribution Channel (CNY m)


                                               3500.0
                Cereal Bars Market Value by




                                               3000.0

                                               2500.0

                                               2000.0

                                               1500.0

                                               1000.0

                                                500.0

                                                  0.0
                                                                 2008                 2008                   2008                        2008


                                                        “Dollar Stores”, Variety Stores                Hypermarkets & Supermarkets
                                                        Convenience Stores                             Food & drinks specialists
                                                        Others


         Source: Canadean                                                                                                                   © Canadean




         Table 150: China Cereal Bars Market Value by Distribution Channel (CNY m), 2008–11
                                                                                                                                                      CAGR
          Distribution Channel                                               2008              2009           2010            2011                  2008–11
          Cash & Carries & Warehouse Clubs                                     0.0               0.0            0.0                0.0                 0.00%
          ““Dollar Stores”, Variety Stores &
          General Merchandise Retailers                                       13.4             14.3            15.4            16.6                    7.33%
          Hypermarkets & Supermarkets                                      1,402.4           1,501.2        1,608.7         1,741.8                    7.49%
          Convenience Stores                                               1,076.9           1,153.5        1,236.7         1,334.3                    7.40%
          Food & drinks specialists                                          166.3            178.1           187.6           200.1                    6.36%
          Department Stores                                                    0.0               0.0            0.0                0.0                 0.00%
          Vending machines                                                     0.0               0.0            0.0                0.0                 0.00%
          Drug stores & Pharmacies                                             0.0               0.0            0.0                0.0                 0.00%
          eRetailers                                                           0.0               0.0            0.0                0.0                 0.00%
          Others                                                              80.4             82.2            87.7            79.2                   -0.49%
          Overall                                                          2,739.5           2,929.4        3,136.1         3,371.9                    7.17%

         Source: Canadean                                                                                                                   © Canadean




 The Future of the Bakery & Cereals Market in China, to 2016                                                                                         Page 136

 © Canadean. This product is licensed and is not to be photocopied                                                                       Published: April 2012
 China CEREAL BARS MARKET ANALYSIS


        Table 151: China Cereal Bars Market Value by Distribution Channel (USD m), 2008–11
                                                                                                                CAGR
         Distribution Channel                                   2008       2009    2010    2011               2008–11
         Cash & Carries & Warehouse Clubs                            0.0     0.0     0.0     0.0                0.00%
         ““Dollar Stores”, Variety Stores &
         General Merchandise Retailers                               1.9     2.1     2.3     2.6                9.95%
         Hypermarkets & Supermarkets                           202.2       220.1   238.0   269.9               10.11%
         Convenience Stores                                    155.2       169.1   183.0   206.8               10.02%
         Food & drinks specialists                                  24.0    26.1    27.8    31.0                8.95%
         Department Stores                                           0.0     0.0     0.0     0.0                0.00%
         Vending machines                                            0.0     0.0     0.0     0.0                0.00%
         Drug stores & Pharmacies                                    0.0     0.0     0.0     0.0                0.00%
         eRetailers                                                  0.0     0.0     0.0     0.0                0.00%
         Others                                                     11.6    12.1    13.0    12.3                1.93%
         Overall                                               394.9       429.5   464.0   522.5                9.78%

        Source: Canadean                                                                              © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                    Page 137

© Canadean. This product is licensed and is not to be photocopied                                  Published: April 2012
      China ENERGY BARS MARKET ANALYSIS


8           China Energy Bars Market Analysis
    8.1     Market Growth Dynamics-Energy Bars, 2006–16
8.1.1       Energy Bars Growth Dynamics by Volume, 2006–16

            Figure 96: China Energy Bars Market Growth Dynamics by Volume, 2006–16

                                  9.0%

                                  8.0%

                                  7.0%
                   CAGR 2006-11




                                  6.0%

                                  5.0%

                                  4.0%

                                  3.0%

                                  2.0%

                                  1.0%

                                  0.0%
                                     0.0%             2.0%                 4.0%              6.0%             8.0%             10.0%

                                                                              CAGR 2011-16

                                                                               Energy Bars


             Source: Canadean                                                                                           © Canadean



             Table 152: China Energy Bars Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
                                     future market size (2016), by Volume (Kg m), by Segments
              Segment                                              CAGR(2011-16)              CAGR(2006-11)           Market Size 2016
              Energy Bars                                                 8.00%                      7.00%                         39.04
             Source: Canadean                                                                                           © Canadean




     The Future of the Bakery & Cereals Market in China, to 2016                                                                 Page 138

     © Canadean. This product is licensed and is not to be photocopied                                               Published: April 2012
    China ENERGY BARS MARKET ANALYSIS

8.1.2     Energy Bars Market Growth Dynamics by Value, 2006–16

          Figure 97: China Energy Bars Market Growth Dynamics by Value, 2006–16

                               9.0%

                               8.0%

                               7.0%
                CAGR 2006-11




                               6.0%

                               5.0%

                               4.0%

                               3.0%

                               2.0%

                               1.0%

                               0.0%
                                  0.0%            2.0%             4.0%           6.0%         8.0%         10.0%             12.0%


                                                                            CAGR 2011-16

                                                                              Energy Bars


           Source: Canadean                                                                                            © Canadean



           Table 153: China Energy Bars Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
                                      future market size (2016), by Value (CNY m), by Segments
            Segment                                              CAGR(2011-16)              CAGR(2006-11)            Market Size 2016
            Energy Bars                                                   9.33%                    7.67%                        1671.83
           Source: Canadean                                                                                            © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                  Page 139

   © Canadean. This product is licensed and is not to be photocopied                                                Published: April 2012
    China ENERGY BARS MARKET ANALYSIS


 8.2      Energy Bars Consumption Analysis, 2006–16
8.2.1     Energy Bars Market by Volume, 2006–16

          Figure 98: China Energy Bars Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                       45.0                                                                        10.0%
                 Energy Bars Market by Volume (Kg m)




                                                       40.0                                                                        9.0%

                                                       35.0                                                                        8.0%

                                                                                                                                   7.0%




                                                                                                                                               Growth % (Y-O-Y)
                                                       30.0
                                                                                                                                   6.0%
                                                       25.0
                                                                                                                                   5.0%
                                                       20.0
                                                                                                                                   4.0%
                                                       15.0
                                                                                                                                   3.0%
                                                       10.0                                                                        2.0%
                                                        5.0                                                                        1.0%

                                                        0.0                                                                        0.0%
                                                                2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                 Overall Value      Y-O-Y growth


           Source: Canadean                                                                                                         © Canadean



           Table 154: China Energy Bars Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                         2006      2007   2008   2009     2010   2011    2012      2013   2014      2015              2016
            Overall
            Volume                                       18.9      20.5   21.9   23.3     24.9   26.6    28.4      30.6   33.1       35.8                 39.0
            Y-o-Y
            growth                                                 7.9%   7.0%   6.3%     6.8%   6.9%    7.0%      7.7%   8.0%      8.3%             9.0%
           Source: Canadean                                                                                                         © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                               Page 140

   © Canadean. This product is licensed and is not to be photocopied                                                             Published: April 2012
    China ENERGY BARS MARKET ANALYSIS


 8.3      Energy Bars Market Value Analysis, 2006–16
8.3.1     Energy Bars Market by Value, 2006–16

          Figure 99: China Energy Bars Market Value (CNY m) and Growth (Y-o-Y), 2006–16

                                                       1,800.0                                                                                12.0%
                 Energy Bars Market by Value (CNY m)




                                                       1,600.0
                                                                                                                                              10.0%
                                                       1,400.0




                                                                                                                                                          Growth % (Y-O-Y)
                                                       1,200.0                                                                                8.0%

                                                       1,000.0
                                                                                                                                              6.0%
                                                        800.0

                                                        600.0                                                                                 4.0%

                                                        400.0
                                                                                                                                              2.0%
                                                        200.0

                                                           0.0                                                                                0.0%
                                                                  2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                   Market Value         Y-o-Y Growth %


           Source: Canadean                                                                                                                    © Canadean



           Table 155: China Energy Bars Market Value (CNY m) and Growth (Y-o-Y), 2006–16
                                                          2006      2007    2008    2009    2010      2011      2012      2013      2014       2015             2016
            Overall
            Value                                         739.6    801.7   861.8   922.3    992.4   1,070.1   1,156.9   1,259.6   1,375.8   1,509.8     1,671.8
            Y-o-Y
            growth                                                 8.4%    7.5%     7.0%    7.6%      7.8%      8.1%      8.9%      9.2%       9.7%      10.7%
           Source: Canadean                                                                                                                    © Canadean



           Table 156: China Energy Bars Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                          2006      2007    2008    2009    2010      2011      2012      2013      2014       2015             2016
            Overall
            Value                                          92.9    105.6   124.2   135.2    146.8    165.8     179.3     195.2     213.2      234.0         259.1
            Y-o-Y
            growth                                                 13.7%   17.7%    8.9%    8.6%     12.9%      8.1%      8.9%      9.2%       9.7%      10.7%
           Source: Canadean                                                                                                                    © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                          Page 141

   © Canadean. This product is licensed and is not to be photocopied                                                                        Published: April 2012
    China ENERGY BARS MARKET ANALYSIS

8.3.2     Average Consumer Price/Kg - Energy Bars, 2006-2016

          Figure 100: China Energy Bars Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16

                                                         44.0                                                                          1.8%
                Average Consumer Price/ Kg-Energy Bars




                                                                                                                                       1.6%
                                                         43.0
                                                                                                                                       1.4%
                                                         42.0




                                                                                                                                                 Growth % (Y-O-Y)
                                                                                                                                       1.2%
                                                         41.0                                                                          1.0%
                               (CNY)




                                                         40.0                                                                          0.8%

                                                                                                                                       0.6%
                                                         39.0
                                                                                                                                       0.4%
                                                         38.0
                                                                                                                                       0.2%

                                                         37.0                                                                          0.0%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                    Avg. Price      Y-O-Y growth


           Source: Canadean                                                                                                           © Canadean



           Table 157: China Energy Bars Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16
                                                          2006     2007    2008    2009    2010    2011    2012     2013    2014      2015             2016
            Avg.
            Price                                         39.0     39.2    39.4    39.6    39.9    40.3    40.7     41.1    41.6       42.1                42.8
            Y-o-Y
            growth                                                0.42%   0.43%   0.66%   0.78%   0.84%   1.01%    1.10%   1.10%     1.33%      1.63%
           Source: Canadean                                                                                                           © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                 Page 142

   © Canadean. This product is licensed and is not to be photocopied                                                               Published: April 2012
  China ENERGY BARS MARKET ANALYSIS


8.4     Energy Bars Market Volume Analysis by Brands, 2008-11

        Figure 101: China Energy Bars Market Volume by Brands (Kg m), 2008–11

                                                      10.0
                 Energy Bars MarketVolume by Brands




                                                       9.0
                                                       8.0
                                                       7.0
                                                       6.0
                               (Kg m)




                                                       5.0
                                                       4.0
                                                       3.0
                                                       2.0
                                                       1.0
                                                       0.0
                                                             2008           2009                  2010           2011


                                                              PowerBar               Muke Bar            Pria


         Source: Canadean                                                                                           © Canadean



         Table 158: China Energy Bars Market Volume by Brands (Kg m), 2008–11
                                                                                                                              CAGR
          Brand Name                                                2008     2009               2010     2011               2008–11
          PowerBar                                                   4.40     4.69               5.01     5.37                6.89%
          Muke Bar                                                   2.67     2.83               3.00     3.19                6.15%
          Pria                                                       0.61     0.65               0.69     0.74                6.31%
          Others                                                    14.21    15.11              16.14    17.27                6.73%
          Overall                                                   21.89    23.27              24.85    26.57                6.68%

         Source: Canadean                                                                                           © Canadean




 The Future of the Bakery & Cereals Market in China, to 2016                                                                 Page 143

 © Canadean. This product is licensed and is not to be photocopied                                               Published: April 2012
  China ENERGY BARS MARKET ANALYSIS


8.5     Energy Bars Market Value by Distribution Channel, 2008-11

        Figure 102: China Energy Bars Market Value by Distribution Channel (CNY m), 2008–11
               Energy Bars Market Value by Distribution


                                                          1200.0

                                                          1000.0

                                                           800.0
                          Channel (CNY m)




                                                           600.0

                                                           400.0

                                                           200.0

                                                             0.0
                                                                            2008                2009             2010                 2011

                                                                   “Dollar Stores”, Variety Stores             Hypermarkets & Supermarkets
                                                                   Convenience Stores                          Food & drinks specialists
                                                                   Others


         Source: Canadean                                                                                                                      © Canadean



         Table 159: China Energy Bars Market Value by Distribution Channel (CNY m), 2008–11
                                                                                                                                                         CAGR
          Distribution Channel                                                          2008           2009          2010           2011               2008–11
          Cash & Carries & Warehouse Clubs                                                0.0            0.0            0.0           0.0                0.00%
          ““Dollar Stores”, Variety Stores &
          General Merchandise Retailers                                                   4.2            4.5            4.8           5.2                7.73%
          Hypermarkets & Supermarkets                                                   426.8          457.2        492.5           531.6                7.59%
          Convenience Stores                                                            364.0          390.3        420.6           455.7                7.78%
          Food & drinks specialists                                                      50.8           53.8         57.3            61.1                6.33%
          Department Stores                                                               0.0            0.0            0.0           0.0                0.00%
          Vending machines                                                                0.0            0.0            0.0           0.0                0.00%
          Drug stores & Pharmacies                                                        0.0            0.0            0.0           0.0                0.00%
          eRetailers                                                                      0.0            0.0            0.0           0.0                0.00%
          Others                                                                         16.0           16.6         17.3            16.5                1.17%
          Overall                                                                       861.8          922.3        992.4         1,070.1                7.48%

         Source: Canadean                                                                                                                      © Canadean




 The Future of the Bakery & Cereals Market in China, to 2016                                                                                            Page 144

 © Canadean. This product is licensed and is not to be photocopied                                                                          Published: April 2012
 China ENERGY BARS MARKET ANALYSIS


        Table 160: China Energy Bars Market Value by Distribution Channel (USD m), 2008–11
                                                                                                                CAGR
         Distribution Channel                                   2008       2009    2010    2011               2008–11
         Cash & Carries & Warehouse Clubs                            0.0     0.0     0.0     0.0                0.00%
         ““Dollar Stores”, Variety Stores &
         General Merchandise Retailers                               0.6     0.7     0.7     0.8               10.36%
         Hypermarkets & Supermarkets                                61.5    67.0    72.9    82.4               10.21%
         Convenience Stores                                         52.5    57.2    62.2    70.6               10.41%
         Food & drinks specialists                                   7.3     7.9     8.5     9.5                8.92%
         Department Stores                                           0.0     0.0     0.0     0.0                0.00%
         Vending machines                                            0.0     0.0     0.0     0.0                0.00%
         Drug stores & Pharmacies                                    0.0     0.0     0.0     0.0                0.00%
         eRetailers                                                  0.0     0.0     0.0     0.0                0.00%
         Others                                                      2.3     2.4     2.6     2.6                3.64%
         Overall                                               124.2       135.2   146.8   165.8               10.11%

        Source: Canadean                                                                              © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                    Page 145

© Canadean. This product is licensed and is not to be photocopied                                  Published: April 2012
      China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9           China Cookies (Sweet Biscuits) Market Analysis
    9.1     Market Growth Dynamics-Cookies (Sweet Biscuits), 2006–16
9.1.1       Cookies (Sweet Biscuits) Market Growth Dynamics by Volume, 2006–16

            Figure 103: China Cookies (Sweet Biscuits) Market Growth Dynamics by Volume, 2006–16

                                 12.0%

                                 10.0%
                  CAGR 2006-11




                                 8.0%

                                 6.0%

                                 4.0%

                                 2.0%

                                 0.0%
                                     0.0%         2.0%      4.0%         6.0%       8.0%     10.0%       12.0%       14.0%        16.0%

                                                                              CAGR 2011-16

                                  Butter-Based Cookies      Egg-Based Cookies         American Cookies           Assortments

                                  Plain Cookies             Waf er Biscuits           Chocolate Cookies          Cream Filled

                                  Other Cookies             Artisanal Cookies


             Source: Canadean                                                                                              © Canadean



             Table 161: China Cookies (Sweet Biscuits) Market Dynamics: past and future growth rates (2006–11 &
                                     2011–16) and future market size (2016), by Volume (Kg m), by Segments
              Segment                                              CAGR(2011-16)             CAGR(2006-11)               Market Size 2016
              American Cookies                                           11.00%                      8.00%                           444.89
              Artisanal Cookies                                          11.33%                      8.33%                            21.54
              Assortments                                                11.00%                      9.33%                           356.79
              Butter-Based Cookies                                        9.33%                      9.00%                          1059.39
              Chocolate Cookies                                          12.33%                      8.00%                           211.79
              Cream Filled                                               10.00%                      7.67%                           151.47
              Egg-Based Cookies                                          11.33%                      8.33%                           698.89
              Other Cookies                                              10.00%                      9.67%                            63.59
              Plain Cookies                                              11.00%                      7.33%                           338.73
              Wafer Biscuits                                             11.67%                      7.33%                           275.41
             Source: Canadean                                                                                              © Canadean




     The Future of the Bakery & Cereals Market in China, to 2016                                                                    Page 146

     © Canadean. This product is licensed and is not to be photocopied                                                  Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.1.2     Cookies (Sweet Biscuits) Market Growth Dynamics by Value, 2006–16

          Figure 104: China Cookies (Sweet Biscuits) Market Growth Dynamics by Value, 2006–16

                               12.0%

                               10.0%
                CAGR 2006-11




                               8.0%

                               6.0%

                               4.0%

                               2.0%

                               0.0%
                                   0.0%         2.0%      4.0%         6.0%      8.0%      10.0%       12.0%       14.0%        16.0%

                                                                           CAGR 2011-16

                                Butter-Based Cookies      American Cookies         Waf er Biscuits             Plain Cookies
                                Assortments               Egg-Based Cookies        Cream Filled                Chocolate Cookies
                                Other Cookies             Artisanal Cookies


           Source: Canadean                                                                                              © Canadean



           Table 162: China Cookies (Sweet Biscuits) Market Dynamics: past and future growth rates (2006–11 &
                                   2011–16) and future market size (2016), by Value (CNY m), by Segments
            Segment                                              CAGR(2011-16)             CAGR(2006-11)               Market Size 2016
            American Cookies                                           13.00%                        9.00%                         3689.5
            Artisanal Cookies                                          11.67%                        7.33%                          284.4
            Assortments                                                10.33%                        7.67%                         2798.4
            Butter-Based Cookies                                       11.33%                        8.33%                        11202.4
            Chocolate Cookies                                          11.67%                        8.67%                         1663.6
            Cream Filled                                               11.67%                        8.33%                         1858.6
            Egg-Based Cookies                                          11.33%                        9.00%                         2571.9
            Other Cookies                                              10.67%                        9.00%                          859.1
            Plain Cookies                                              11.33%                        8.67%                         2942.8
            Wafer Biscuits                                             10.00%                        8.00%                         2988.4
           Source: Canadean                                                                                              © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                    Page 147

   © Canadean. This product is licensed and is not to be photocopied                                                  Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



 9.2      Cookies (Sweet Biscuits) Consumption Analysis, 2006–16
9.2.1     Cookies (Sweet Biscuits) Market by Volume, 2006–16

          Figure 105: China Cookies (Sweet Biscuits) Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                 4,000.0                                                                                         14.0%
                 Consumption by Volume (Kg m)




                                                 3,500.0                                                                                         12.0%
                    Cookies (Sweet Biscuits)




                                                 3,000.0
                                                                                                                                                 10.0%




                                                                                                                                                            Growth % (Y-O-Y)
                                                 2,500.0
                                                                                                                                                 8.0%
                                                 2,000.0
                                                                                                                                                 6.0%
                                                 1,500.0
                                                                                                                                                 4.0%
                                                 1,000.0

                                                   500.0                                                                                         2.0%

                                                      0.0                                                                                        0.0%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                Overall Volume               Y-O-Y growth


           Source: Canadean                                                                                                                     © Canadean



           Table 163: China Cookies (Sweet Biscuits) Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                  2006        2007      2008      2009      2010      2011       2012       2013     2014       2015        2016
            Overall
            Volume                              1,461.1     1,603.3   1,740.8   1,873.7   2,022.1   2,186.6    2,374.2   2,598.1   2,866.7   3,199.2     3,622.5
            Y-o-Y
            growth                                            9.7%      8.6%      7.6%      7.9%      8.1%       8.6%       9.4%    10.3%      11.6%      13.2%
           Source: Canadean                                                                                                                     © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                           Page 148

   © Canadean. This product is licensed and is not to be photocopied                                                                         Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.2.2     Cookies (Sweet Biscuits) Consumption by Segments, 2006–16

          Figure 106: China Cookies (Sweet Biscuits) Consumption (Kg m) by Segments, 2006–16

                                                  4000.0
                 Consumption by Segments (Kg m)




                                                  3500.0
                     Cookies (Sweet Biscuits)




                                                  3000.0

                                                  2500.0

                                                  2000.0

                                                  1500.0

                                                  1000.0

                                                   500.0

                                                     0.0
                                                           2006     2007   2008      2009    2010   2011     2012   2013      2014   2015       2016

                                                      American Cookies                  Artisanal Cookies                  Assortments
                                                      Butter-Based Cookies              Chocolate Cookies                  Cream Filled
                                                      Egg-Based Cookies                 Other Cookies                      Plain Cookies
                                                      Waf er Biscuits


           Source: Canadean                                                                                                                    © Canadean



           Table 164: China Cookies (Sweet Biscuits) Consumption (Kg m) by Segments, 2006–11
                                                                                                                                                       CAGR
            Segment                                               2006       2007           2008           2009       2010             2011         2006–11
            American Cookies                                  179.7         196.4           212.4      227.9          245.2           264.0            8.00%
            Artisanal Cookies                                      8.4         9.3           10.1          10.8        11.7            12.6            8.33%
            Assortments                                       135.5         150.6           165.2      179.4          195.0           211.7            9.33%
            Butter-Based Cookies                              440.7         487.7           533.1      577.1          625.8           678.1            9.00%
            Chocolate Cookies                                     80.6       88.1            95.2      102.2          110.0           118.4            8.00%
            Cream Filled                                          65.0       70.7            76.2          81.6        87.6            94.0            7.67%
            Egg-Based Cookies                                 273.8         300.5           326.1      351.0          378.3           408.6            8.33%
            Other Cookies                                         24.9       27.8            30.6          33.3        36.3            39.5            9.67%
            Plain Cookies                                     141.1         152.2           163.2      173.6          185.8           201.0            7.33%
            Wafer Biscuits                                    111.4         120.1           128.8      137.0          146.6           158.6            7.33%
            Overall                                          1,461.1       1,603.3      1,740.8       1,873.7       2,022.1          2,186.6           8.40%
          Source: Canadean                                                                                                                     © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                       Page 149

   © Canadean. This product is licensed and is not to be photocopied                                                                     Published: April 2012
 China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



        Table 165: China Cookies (Sweet Biscuits) Consumption (Kg m) by Segments, 2011–16
                                                                                                                     CAGR
         Segment                            2011              2012      2013      2014      2015      2016         2011–16
         American Cookies                   264.0             285.4    312.5     345.5     387.9     444.9          11.00%
         Artisanal Cookies                   12.6              13.6     15.0      16.6      18.7      21.5          11.33%
         Assortments                        211.7             231.0    252.7     279.2     313.2     356.8          11.00%
         Butter-Based Cookies               678.1             736.0    803.4     879.6     964.6    1,059.4           9.33%
         Chocolate Cookies                  118.4             128.1    141.0     156.4     178.5     211.8          12.33%
         Cream Filled                        94.0             101.9    111.0     122.4     135.1     151.5          10.00%
         Egg-Based Cookies                  408.6             441.9    484.5     537.7     605.4     698.9          11.33%
         Other Cookies                       39.5              43.1     47.2      51.8      57.3      63.6          10.00%
         Plain Cookies                      201.0             218.9    239.1     264.2     297.4     338.7          11.00%
         Wafer Biscuits                     158.6             174.3    191.7     213.2     241.1     275.4          11.67%
         Overall                          2,186.6         2,374.2     2,598.1   2,866.7   3,199.2   3,622.5         10.62%
       Source: Canadean                                                                                       © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                         Page 150

© Canadean. This product is licensed and is not to be photocopied                                       Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



 9.3      Cookies (Sweet Biscuits) Market Value Analysis, 2006–16
9.3.1     Cookies (Sweet Biscuits) Market by Value, 2006–16

          Figure 107: China Cookies (Sweet Biscuits) Market Value (CNY m) and Growth (Y-o-Y), 2006–16

                                                            35,000.0                                                                                          16.0%
                 Cookies (Sweet Biscuits) Market by Value




                                                            30,000.0                                                                                          14.0%

                                                                                                                                                              12.0%
                                                            25,000.0




                                                                                                                                                                          Growth % (Y-O-Y)
                                                                                                                                                              10.0%
                                                            20,000.0
                                (CNY m)




                                                                                                                                                              8.0%
                                                            15,000.0
                                                                                                                                                              6.0%
                                                            10,000.0
                                                                                                                                                              4.0%

                                                              5,000.0                                                                                         2.0%

                                                                      0.0                                                                                     0.0%
                                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                                 Overall Value           Y-O-Y growth


           Source: Canadean                                                                                                                                    © Canadean



           Table 166: China Cookies (Sweet Biscuits) Market Value (CNY m) and Growth (Y-o-Y), 2006–16
                                                              2006            2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Overall
            Value                                           12,050          13,184    14,285    15,393    16,660    18,052    19,673    21,576    23,875     26,909      30,859
            Y-o-Y
            growth                                                            9.4%      8.3%      7.8%      8.2%      8.4%      9.0%      9.7%     10.7%      12.7%      14.7%
           Source: Canadean                                                                                                                                    © Canadean



           Table 167: China Cookies (Sweet Biscuits) Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                              2006            2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Overall
            Value                                           1,513.1         1,736.0   2,059.2   2,256.8   2,464.8   2,797.4   3,048.6   3,343.5   3,699.8   4,169.9     4,781.9
            Y-o-Y
            growth                                                           14.7%     18.6%      9.6%      9.2%     13.5%      9.0%      9.7%     10.7%      12.7%      14.7%
           Source: Canadean                                                                                                                                    © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                          Page 151

   © Canadean. This product is licensed and is not to be photocopied                                                                                        Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.3.2     Average Consumer Price/Kg - Cookies (Sweet Biscuits), 2006-2016

          Figure 108: China Cookies (Sweet Biscuits) Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–
                                                       16

                                                      8.55                                                                     1.4%
                Average Consumer Price/ Kg -Cookies




                                                      8.50                                                                     1.2%
                                                      8.45
                                                                                                                               1.0%
                       (Sweet Biscuits) (CNY)




                                                      8.40




                                                                                                                                          Growth % (Y-O-Y)
                                                                                                                               0.8%
                                                      8.35
                                                      8.30                                                                     0.6%

                                                      8.25                                                                     0.4%
                                                      8.20
                                                                                                                               0.2%
                                                      8.15
                                                                                                                               0.0%
                                                      8.10
                                                      8.05                                                                     -0.2%

                                                      8.00                                                                     -0.4%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                Avg Price     Y-O-Y growth


           Source: Canadean                                                                                                   © Canadean



           Table 168: China Cookies (Sweet Biscuits) Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16
                                                      2006     2007    2008    2009   2010    2011   2012    2013   2014      2015         2016
            Overall
            Value                                      8.25     8.22    8.21   8.22    8.24   8.26   8.29    8.30   8.33       8.41            8.52
            Y-o-Y
            growth                                             -0.3%   -0.2%   0.1%   0.3%    0.2%   0.4%    0.2%   0.3%      1.0%        1.3%
           Source: Canadean                                                                                                   © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                         Page 152

   © Canadean. This product is licensed and is not to be photocopied                                                       Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.3.3     Cookies (Sweet Biscuits) Market Value by Segments, 2006-2016

          Figure 109: China Cookies (Sweet Biscuits) Market Value (CNY m) by Segments, 2006–16

                                                     35000.0
                 Market Value by Segments (CNY m)




                                                     30000.0
                      Cookies (Sweet Biscuits)




                                                     25000.0

                                                     20000.0

                                                     15000.0

                                                     10000.0

                                                       5000.0

                                                          0.0
                                                                2006    2007     2008     2009     2010   2011   2012   2013       2014     2015      2016


                                                    American Cookies        Artisanal Cookies             Assortments                Butter-Based Cookies
                                                    Chocolate Cookies       Cream Filled                  Egg-Based Cookies          Other Cookies
                                                    Plain Cookies           Waf er Biscuits

           Source: Canadean                                                                                                                          © Canadean



           Table 169: China Cookies (Sweet Biscuits) Market Value (CNY m) by Segments, 2006–11
                                                                                                                                                             CAGR
            Segment                                                 2006          2007           2008         2009         2010              2011         2006–11
            American Cookies                                      1,301.5       1,434.5      1,563.8        1,693.8      1,841.4           2,002.5           9.00%
            Artisanal Cookies                                      115.0         124.1           132.9       141.9        152.2             163.8            7.33%
            Assortments                                           1,183.0       1,282.3      1,378.3        1,475.2      1,587.2           1,711.5           7.67%
            Butter-Based Cookies                                  4,389.1       4,797.1      5,192.8        5,591.2      6,047.5           6,549.2           8.33%
            Chocolate Cookies                                      632.4         694.0           753.9       814.2        882.9             958.2            8.67%
            Cream Filled                                           717.4         784.1           848.8       913.9        988.5            1,070.5           8.33%
            Egg-Based Cookies                                      977.2        1,077.1      1,174.2        1,271.8      1,382.6           1,503.6           9.00%
            Other Cookies                                          336.4         370.8           404.2       437.8        475.9             517.6            9.00%
            Plain Cookies                                         1,135.4       1,246.2      1,353.7        1,461.9      1,585.3           1,720.4           8.67%
            Wafer Biscuits                                        1,262.9       1,374.5      1,482.7        1,591.7      1,717.1           1,855.6           8.00%
            Overall                                              12,050.2      13,184.8     14,285.3       15,393.4     16,660.6          18,052.7           8.42%
          Source: Canadean                                                                                                                           © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                             Page 153

   © Canadean. This product is licensed and is not to be photocopied                                                                           Published: April 2012
 China COOKIES (SWEET BISCUITS) MARKET ANALYSIS




        Table 170: China Cookies (Sweet Biscuits) Market Value (CNY m) by Segments, 2011–16
                                                                                                                         CAGR
         Segment                            2011              2012       2013       2014       2015       2016         2011–16
         American Cookies                 2,002.5         2,184.8      2,425.2    2,732.5    3,129.4    3,689.5         13.00%
         Artisanal Cookies                  163.8             177.1     194.6      216.3      245.1      284.4          11.67%
         Assortments                      1,711.5         1,847.6      2,004.8    2,198.0    2,462.2    2,798.4         10.33%
         Butter-Based Cookies             6,549.2         7,164.6      7,859.4    8,694.4    9,811.5   11,202.4         11.33%
         Chocolate Cookies                  958.2         1,041.0      1,137.7    1,252.5    1,420.6    1,663.6         11.67%
         Cream Filled                     1,070.5         1,168.5      1,286.3    1,431.0    1,611.2    1,858.6         11.67%
         Egg-Based Cookies                1,503.6         1,637.0      1,795.0    1,990.8    2,235.7    2,571.9         11.33%
         Other Cookies                      517.6             563.9     619.2      681.4      760.3      859.1          10.67%
         Plain Cookies                    1,720.4         1,869.6      2,054.5    2,276.2    2,561.6    2,942.8         11.33%
         Wafer Biscuits                   1,855.6         2,019.5      2,199.9    2,402.5    2,671.8    2,988.4         10.00%
         Overall                         18,052.7        19,673.5     21,576.6   23,875.6   26,909.4   30,859.2         11.32%
       Source: Canadean                                                                                           © Canadean



        Table 171: China Cookies (Sweet Biscuits) Market Value (USD m) by Segments, 2006–11
                                                                                                                         CAGR
         Segment                            2006              2007       2008       2009       2010       2011         2006–11
         American Cookies                   163.4             188.9     225.4      248.3      272.4      310.3          13.68%
         Artisanal Cookies                   14.4              16.3      19.2       20.8       22.5       25.4          11.94%
         Assortments                        148.5             168.8     198.7      216.3      234.8      265.2          12.29%
         Butter-Based Cookies               551.1             631.6     748.5      819.7      894.7     1,014.9         12.99%
         Chocolate Cookies                   79.4              91.4     108.7      119.4      130.6      148.5          13.33%
         Cream Filled                        90.1             103.2     122.3      134.0      146.2      165.9          12.99%
         Egg-Based Cookies                  122.7             141.8     169.3      186.5      204.5      233.0          13.68%
         Other Cookies                       42.2              48.8      58.3       64.2       70.4       80.2          13.68%
         Plain Cookies                      142.6             164.1     195.1      214.3      234.5      266.6          13.33%
         Wafer Biscuits                     158.6             181.0     213.7      233.4      254.0      287.5          12.64%
         Overall                          1,513.1         1,736.0      2,059.2    2,256.8    2,464.8    2,797.4         13.08%
       Source: Canadean                                                                                           © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                             Page 154

© Canadean. This product is licensed and is not to be photocopied                                           Published: April 2012
 China COOKIES (SWEET BISCUITS) MARKET ANALYSIS




        Table 172: China Cookies (Sweet Biscuits) Market Value (USD m) by Segments, 2011–16
                                                                                                                     CAGR
         Segment                            2011              2012      2013      2014      2015      2016         2011–16
         American Cookies                   310.3             338.6    375.8     423.4     484.9     571.7          13.00%
         Artisanal Cookies                   25.4              27.4     30.2      33.5      38.0      44.1          11.67%
         Assortments                        265.2             286.3    310.7     340.6     381.5     433.6          10.33%
         Butter-Based Cookies             1,014.9         1,110.2     1,217.9   1,347.3   1,520.4   1,735.9         11.33%
         Chocolate Cookies                  148.5             161.3    176.3     194.1     220.1     257.8          11.67%
         Cream Filled                       165.9             181.1    199.3     221.7     249.7     288.0          11.67%
         Egg-Based Cookies                  233.0             253.7    278.2     308.5     346.5     398.5          11.33%
         Other Cookies                       80.2              87.4     95.9     105.6     117.8     133.1          10.67%
         Plain Cookies                      266.6             289.7    318.4     352.7     397.0     456.0          11.33%
         Wafer Biscuits                     287.5             312.9    340.9     372.3     414.0     463.1          10.00%
         Overall                          2,797.4         3,048.6     3,343.5   3,699.8   4,169.9   4,781.9         11.32%
       Source: Canadean                                                                                       © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                         Page 155

© Canadean. This product is licensed and is not to be photocopied                                       Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



 9.4      American Cookies Market Analysis, 2006–16
9.4.1     American Cookies Market by Volume, 2006–16

          Figure 110: China American Cookies Market by Volume (Kg m), 2006–16

                                                     500.0                                                                          16.0%
                 American Cookies Market by Volume




                                                     450.0
                                                                                                                                    14.0%
                                                     400.0
                                                                                                                                    12.0%
                                                     350.0




                                                                                                                                                Growth % (Y-O-Y)
                                                                                                                                    10.0%
                                                     300.0
                               (Kg m)




                                                     250.0                                                                          8.0%

                                                     200.0
                                                                                                                                    6.0%
                                                     150.0
                                                                                                                                    4.0%
                                                     100.0
                                                                                                                                    2.0%
                                                      50.0

                                                       0.0                                                                          0.0%
                                                             2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                              Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                          © Canadean



           Table 173: China American Cookies Market by Volume (Kg m), 2006–16
                                                      2006    2007    2008     2009     2010   2011    2012       2013     2014      2015             2016
            Overall
            Volume                                   179.7    196.4   212.4    227.9   245.2   264.0   285.4      312.5   345.5     387.9         444.9
            Y-o-Y
            growth                                            9.3%    8.2%     7.3%    7.6%    7.7%    8.1%       9.5%    10.6%     12.3%      14.7%
           Source: Canadean                                                                                                          © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                Page 156

   © Canadean. This product is licensed and is not to be photocopied                                                              Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.4.2     American Cookies Market by Value, 2006–16

          Figure 111: China American Cookies Market by Value (CNY m), 2006–16

                                                    4,000.0                                                                                      20.0%
                 American Cookies Market by Value




                                                                                                                                                 18.0%
                                                    3,500.0
                                                                                                                                                 16.0%
                                                    3,000.0
                                                                                                                                                 14.0%




                                                                                                                                                             Growth % (Y-O-Y)
                            (CNY m)




                                                    2,500.0
                                                                                                                                                 12.0%

                                                    2,000.0                                                                                      10.0%

                                                                                                                                                 8.0%
                                                    1,500.0
                                                                                                                                                 6.0%
                                                    1,000.0
                                                                                                                                                 4.0%
                                                      500.0
                                                                                                                                                 2.0%

                                                         0.0                                                                                     0.0%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                   Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                       © Canadean



           Table 174: China American Cookies Market by Value (CNY m), 2006–16
                                                      2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                   1,301.5    1,434.5   1,563.8   1,693.8   1,841.4   2,002.5   2,184.8   2,425.2   2,732.5   3,129.4     3,689.5
            Y-o-Y
            growth                                             10.22%     9.01%     8.32%     8.71%     8.75%     9.10%    11.00%    12.67%    14.52%      17.90%
           Source: Canadean                                                                                                                       © Canadean



           Table 175: China American Cookies Market by Value (USD m), 2006–16
                                                      2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                    163.4      188.9     225.4     248.3     272.4     310.3     338.6     375.8     423.4      484.9         571.7
            Y-o-Y
            growth                                              15.6%     19.3%     10.2%      9.7%     13.9%      9.1%     11.0%     12.7%      14.5%      17.9%
           Source: Canadean                                                                                                                       © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                             Page 157

   © Canadean. This product is licensed and is not to be photocopied                                                                           Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



 9.5      Artisanal Cookies Market Analysis, 2006–16
9.5.1     Artisanal Cookies Market by Volume, 2006–11

          Figure 112: China Artisanal Cookies Market by Volume (Kg m), 2006–11

                                                      25.00                                                                         16.0%
                 Artisanal Cookies Market by Volume




                                                                                                                                    14.0%
                                                      20.00
                                                                                                                                    12.0%




                                                                                                                                                Growth % (Y-O-Y)
                                                                                                                                    10.0%
                                (Kg m)




                                                      15.00

                                                                                                                                    8.0%

                                                      10.00
                                                                                                                                    6.0%

                                                                                                                                    4.0%
                                                       5.00
                                                                                                                                    2.0%

                                                       0.00                                                                         0.0%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                              Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                          © Canadean



           Table 176: China Artisanal Cookies Market by Volume (Kg m), 2006–16
                                                       2006    2007   2008     2009    2010    2011    2012       2013     2014      2015             2016
            Overall
            Volume                                     8.44    9.26   10.05    10.82   11.67   12.59   13.65      15.00   16.64     18.73         21.54
            Y-o-Y
            growth                                             9.7%   8.5%     7.6%    7.9%    7.9%    8.4%       9.9%    10.9%     12.6%      15.0%
           Source: Canadean                                                                                                          © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                Page 158

   © Canadean. This product is licensed and is not to be photocopied                                                              Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.5.2     Artisanal Cookies Market by Value, 2006–16

          Figure 113: China Artisanal Cookies Market by Value (CNY m), 2006–16

                                                             300.0                                                                              18.0%
                 Artisanal Cookies Market by Value (CNY m)




                                                                                                                                                16.0%
                                                             250.0
                                                                                                                                                14.0%




                                                                                                                                                            Growth % (Y-O-Y)
                                                             200.0                                                                              12.0%

                                                                                                                                                10.0%
                                                             150.0
                                                                                                                                                8.0%

                                                             100.0                                                                              6.0%

                                                                                                                                                4.0%
                                                              50.0
                                                                                                                                                2.0%

                                                               0.0                                                                              0.0%
                                                                        2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                          Market Value        Y-o-Y Growth %


           Source: Canadean                                                                                                                      © Canadean



           Table 177: China Artisanal Cookies Market by Value (CNY m), 2006–16
                                                                2006       2007    2008    2009    2010     2011    2012       2013    2014      2015             2016
            Market
            Value                                               115.0     124.1   132.9   141.9    152.2   163.8   177.1   194.6      216.3     245.1         284.4
            Y-o-Y
            growth                                                         8.0%   7.1%     6.7%    7.3%    7.6%     8.1%       9.9%   11.2%     13.3%      16.0%
           Source: Canadean                                                                                                                      © Canadean



           Table 178: China Artisanal Cookies Market by Value (USD m), 2006–16
                                                                2006       2007    2008    2009    2010     2011    2012       2013    2014      2015             2016
            Market
            Value                                                14.4      16.3    19.2    20.8     22.5    25.4    27.4       30.2    33.5       38.0               44.1
            Y-o-Y
            growth                                                        13.2%   17.3%    8.5%    8.3%    12.7%    8.1%       9.9%   11.2%     13.3%      16.0%
           Source: Canadean                                                                                                                      © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                            Page 159

   © Canadean. This product is licensed and is not to be photocopied                                                                          Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



 9.6      Assortments Market Analysis, 2006–16
9.6.1     Assortments Market by Volume, 2006–16

          Figure 114: China Assortments Market by Volume (Kg m), 2006–16

                                                       400.0                                                                               16.00%
                 Assortments Market by Volume (Kg m)




                                                       350.0                                                                               14.00%

                                                       300.0                                                                               12.00%




                                                                                                                                                        Growth % (Y-O-Y)
                                                       250.0                                                                               10.00%

                                                       200.0                                                                               8.00%

                                                       150.0                                                                               6.00%

                                                       100.0                                                                               4.00%

                                                        50.0                                                                               2.00%

                                                         0.0                                                                               0.00%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                   Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                               © Canadean



           Table 179: China Assortments Market by Volume (Kg m), 2006–16
                                                         2006      2007    2008     2009     2010   2011    2012       2013     2014      2015        2016
            Overall
            Volume                                       135.5     150.6   165.2    179.4   195.0   211.7   231.0      252.7   279.2     313.2       356.8
            Y-o-Y
            growth                                                11.1%    9.7%     8.6%    8.7%    8.6%    9.1%       9.4%    10.5%     12.2%      13.9%
           Source: Canadean                                                                                                               © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                     Page 160

   © Canadean. This product is licensed and is not to be photocopied                                                                   Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.6.2     Assortments Market by Value, 2006–16

          Figure 115: China Assortments Market by Value (CNY m), 2006–16

                                                    3,000.0                                                                                       16.0%
                 Assortments Market Value (CNY m)




                                                                                                                                                  14.0%
                                                    2,500.0
                                                                                                                                                  12.0%




                                                                                                                                                              Growth % (Y-O-Y)
                                                    2,000.0
                                                                                                                                                  10.0%

                                                    1,500.0                                                                                       8.0%

                                                                                                                                                  6.0%
                                                    1,000.0
                                                                                                                                                  4.0%
                                                     500.0
                                                                                                                                                  2.0%

                                                        0.0                                                                                       0.0%
                                                                2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                    Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                        © Canadean



           Table 180: China Assortments Market by Value (CNY m), 2006–16
                                                        2006      2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Market
            Value                                     1,183.0   1,282.3   1,378.3   1,475.2   1,587.2   1,711.5   1,847.6   2,004.8   2,198.0   2,462.2     2,798.4
            Y-o-Y
            growth                                                8.4%      7.5%      7.0%      7.6%      7.8%      8.0%      8.5%      9.6%      12.0%      13.7%
           Source: Canadean                                                                                                                        © Canadean



           Table 181: China Assortments Market by Value (USD m), 2006–16
                                                        2006      2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
            Market
            Value                                      148.5     168.8     198.7     216.3     234.8     265.2     286.3     310.7     340.6      381.5          433.6
            Y-o-Y
            growth                                               13.7%     17.7%      8.9%      8.6%     12.9%      8.0%      8.5%      9.6%      12.0%      13.7%
           Source: Canadean                                                                                                                        © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                              Page 161

   © Canadean. This product is licensed and is not to be photocopied                                                                            Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



 9.7      Butter- Based Cookies Market Analysis, 2006–16
9.7.1     Butter- Based Cookies Market by Volume, 2006–16

          Figure 116: China Butter- Based Cookies Market by Volume (Kg m), 2006–16

                                                       1,200.0                                                                         12.0%
                Butter-Based Cookies Market by Volum




                                                       1,000.0                                                                         10.0%




                                                                                                                                                   Growth % (Y-O-Y)
                                                        800.0                                                                          8.0%
                               (Kg m)




                                                        600.0                                                                          6.0%


                                                        400.0                                                                          4.0%


                                                        200.0                                                                          2.0%


                                                           0.0                                                                         0.0%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                 Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                             © Canadean



           Table 182: China Butter- Based Cookies Market by Volume (Kg m), 2006–16
                                                        2006      2007   2008     2009    2010    2011    2012       2013    2014       2015             2016
            Overall
            Volume                                     440.7     487.7   533.1    577.1   625.8   678.1   736.0      803.4   879.6     964.6     1,059.4
            Y-o-Y
            growth                                               10.7%   9.3%     8.3%    8.4%    8.4%    8.5%       9.2%    9.5%       9.7%            9.8%
           Source: Canadean                                                                                                             © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                   Page 162

   © Canadean. This product is licensed and is not to be photocopied                                                                 Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS




9.7.2     Butter- Based Cookies Market by Value, 2006–16

          Figure 117: China Butter- Based Cookies Market by Value(CNY m), 2006–16

                                                       12,000.0                                                                                        16.0%
                Butter-Based Cookies Market by Value




                                                                                                                                                       14.0%
                                                       10,000.0
                                                                                                                                                       12.0%




                                                                                                                                                                   Growth % (Y-O-Y)
                                                         8,000.0
                                                                                                                                                       10.0%
                              (CNY m)




                                                         6,000.0                                                                                       8.0%

                                                                                                                                                       6.0%
                                                         4,000.0
                                                                                                                                                       4.0%
                                                         2,000.0
                                                                                                                                                       2.0%

                                                                 0.0                                                                                   0.0%
                                                                         2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                         Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                             © Canadean



           Table 183: China Butter- Based Cookies Market by Value (CNY m), 2006–16
                                                         2006           2007     2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market                                                                                                                                               11,202.
            Value                                      4,389.1     4,797.1     5,192.8   5,591.2   6,047.5   6,549.2   7,164.6   7,859.4   8,694.4   9,811.5          4
            Y-o-Y
            growth                                                     9.3%      8.2%      7.7%      8.2%      8.3%      9.4%      9.7%     10.6%      12.8%      14.2%
           Source: Canadean                                                                                                                             © Canadean



           Table 184: China Butter- Based Cookies Market by Value (USD m), 2006–16
                                                         2006           2007     2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                       551.1          631.6    748.5     819.7     894.7    1,014.9   1,110.2   1,217.9   1,347.3   1,520.4     1,735.9
            Y-o-Y
            growth                                                     14.6%    18.5%      9.5%      9.1%     13.4%      9.4%      9.7%     10.6%      12.8%      14.2%
           Source: Canadean                                                                                                                             © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                                   Page 163

   © Canadean. This product is licensed and is not to be photocopied                                                                                 Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



 9.8      Chocolate Cookies Market Analysis, 2006–16
9.8.1     Chocolate Cookies Market by Volume, 2006–16

          Figure 118: China Chocolate Cookies Market by Volume (Kg m), 2006–16

                                                      250.0                                                                         20.0%
                 Chocolate Cookies Market by Volume




                                                                                                                                    18.0%

                                                      200.0                                                                         16.0%

                                                                                                                                    14.0%




                                                                                                                                                Growth % (Y-O-Y)
                                                      150.0                                                                         12.0%
                               (Kg m)




                                                                                                                                    10.0%

                                                      100.0                                                                         8.0%

                                                                                                                                    6.0%

                                                       50.0                                                                         4.0%

                                                                                                                                    2.0%

                                                        0.0                                                                         0.0%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                              Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                          © Canadean



           Table 185: China Chocolate Cookies Market by Volume (Kg m), 2006–16
                                                       2006    2007    2008    2009     2010   2011    2012       2013     2014      2015              2016
            Overall
            Volume                                     80.6     88.1   95.2    102.2   110.0   118.4   128.1      141.0   156.4     178.5          211.8
            Y-o-Y
            growth                                             9.3%    8.2%    7.3%    7.6%    7.7%    8.2%    10.1%      10.9%     14.1%      18.7%
           Source: Canadean                                                                                                          © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                Page 164

   © Canadean. This product is licensed and is not to be photocopied                                                              Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.8.2     Chocolate Cookies Market by Value, 2006–16

          Figure 119: China Chocolate Cookies Market by Value (CNY m), 2006–16

                                                    1,800.0                                                                            18.0%
                Chocolate Cookies Market by Value




                                                    1,600.0                                                                            16.0%

                                                    1,400.0                                                                            14.0%




                                                                                                                                                   Growth % (Y-O-Y)
                                                    1,200.0                                                                            12.0%
                            (CNY m)




                                                    1,000.0                                                                            10.0%

                                                     800.0                                                                             8.0%

                                                     600.0                                                                             6.0%

                                                     400.0                                                                             4.0%

                                                     200.0                                                                             2.0%

                                                        0.0                                                                            0.0%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                              Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                             © Canadean



           Table 186: China Chocolate Cookies Market by Value (CNY m), 2006–16
                                                     2006      2007    2008    2009     2010    2011     2012      2013      2014       2015              2016
            Market
            Value                                   632.4     694.0   753.9    814.2   882.9   958.2   1,041.0   1,137.7   1,252.5   1,420.6     1,663.6
            Y-o-Y
            growth                                            9.8%    8.6%     8.0%    8.4%    8.5%      8.6%      9.3%     10.1%      13.4%      17.1%
           Source: Canadean                                                                                                             © Canadean



           Table 187: China Chocolate Cookies Market by Value (USD m), 2006–16
                                                     2006      2007    2008    2009     2010    2011     2012      2013      2014       2015              2016
            Market
            Value                                    79.4      91.4   108.7    119.4   130.6   148.5    161.3     176.3     194.1      220.1          257.8
            Y-o-Y
            growth                                            15.1%   18.9%    9.8%    9.4%    13.7%     8.6%      9.3%     10.1%      13.4%      17.1%
           Source: Canadean                                                                                                             © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                   Page 165

   © Canadean. This product is licensed and is not to be photocopied                                                                 Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



 9.9      Cream Filled Market Analysis, 2006–16
9.9.1     Cream Filled Market by Volume, 2006–16

          Figure 120: China Cream Filled Market by Volume (Kg m), 2006–16

                                                         160.0                                                                            14.0%
                  Cream Filled Market by Volume (Kg m)




                                                         140.0                                                                            12.0%

                                                         120.0
                                                                                                                                          10.0%




                                                                                                                                                      Growth % (Y-O-Y)
                                                         100.0
                                                                                                                                          8.0%
                                                          80.0
                                                                                                                                          6.0%
                                                          60.0
                                                                                                                                          4.0%
                                                          40.0

                                                          20.0                                                                            2.0%

                                                           0.0                                                                            0.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                     Market Value      Y-o-Y Growth %


           Source: Canadean                                                                                                                © Canadean



           Table 188: China Cream Filled Market by Volume (Kg m), 2006–16
                                                            2006       2007   2008    2009    2010    2011   2012       2013     2014      2015             2016
            Overall
            Volume                                           65.0      70.7   76.2    81.6     87.6   94.0   101.9      111.0   122.4     135.1         151.5
            Y-o-Y
            growth                                                     8.8%   7.8%    7.0%    7.3%    7.4%   8.3%       9.0%    10.2%     10.4%      12.1%
           Source: Canadean                                                                                                                © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                      Page 166

   © Canadean. This product is licensed and is not to be photocopied                                                                    Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.9.2     Cream Filled Market by Value, 2006–16

          Figure 121: China Cream Filled Market by Value (CNY m), 2006–16

                                                         2,000.0                                                                                18.0%
                  Cream Filled Market by Value (CNY m)




                                                         1,800.0                                                                                16.0%
                                                         1,600.0                                                                                14.0%
                                                         1,400.0




                                                                                                                                                            Growth % (Y-O-Y)
                                                                                                                                                12.0%
                                                         1,200.0
                                                                                                                                                10.0%
                                                         1,000.0
                                                                                                                                                8.0%
                                                          800.0
                                                                                                                                                6.0%
                                                          600.0

                                                          400.0                                                                                 4.0%

                                                          200.0                                                                                 2.0%

                                                             0.0                                                                                0.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                     Market Value         Y-o-Y Growth %


           Source: Canadean                                                                                                                      © Canadean



           Table 189: China Cream Filled Market by Value (CNY m), 2006–16
                                                            2006      2007    2008    2009    2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                           717.4    784.1   848.8   913.9    988.5   1,070.5   1,168.5   1,286.3   1,431.0   1,611.2     1,858.6
            Y-o-Y
            growth                                                   9.3%    8.2%     7.7%    8.2%      8.3%      9.2%     10.1%     11.3%      12.6%      15.4%
           Source: Canadean                                                                                                                      © Canadean



           Table 190: China Cream Filled Market by Value (USD m), 2006–16
                                                            2006      2007    2008    2009    2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                            90.1    103.2   122.3   134.0    146.2    165.9     181.1     199.3     221.7      249.7         288.0
            Y-o-Y
            growth                                                   14.6%   18.5%    9.5%    9.1%     13.4%      9.2%     10.1%     11.3%      12.6%      15.4%
           Source: Canadean                                                                                                                      © Canadean




   The Future of the Bakery & Cereals Market in China, to 2016                                                                                            Page 167

   © Canadean. This product is licensed and is not to be photocopied                                                                          Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.10     Egg- Based Cookies Market Analysis, 2006–16
9.10.1   Egg- Based Cookies Market by Volume, 2006–16

         Figure 122: China Egg- Based Cookies Market by Volume (Kg m), 2006–16

                                                    800.0                                                                               18.0%
                Egg-Based Market by Volume (Kg m)




                                                    700.0                                                                               16.0%

                                                                                                                                        14.0%
                                                    600.0




                                                                                                                                                    Growth % (Y-O-Y)
                                                                                                                                        12.0%
                                                    500.0
                                                                                                                                        10.0%
                                                    400.0
                                                                                                                                        8.0%
                                                    300.0
                                                                                                                                        6.0%
                                                    200.0
                                                                                                                                        4.0%

                                                    100.0                                                                               2.0%

                                                      0.0                                                                               0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                  Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                               © Canadean



          Table 191: China Egg- Based Cookies Market by Volume (Kg m), 2006–16
                                                       2006       2007    2008     2009     2010   2011    2012       2013     2014      2015              2016
           Overall
           Volume                                      273.8      300.5   326.1    351.0   378.3   408.6   441.9      484.5   537.7     605.4          698.9
           Y-o-Y
           growth                                                 9.7%    8.5%     7.6%    7.8%    8.0%    8.2%       9.6%    11.0%     12.6%      15.4%
          Source: Canadean                                                                                                               © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                     Page 168

  © Canadean. This product is licensed and is not to be photocopied                                                                   Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.10.2   Egg- Based Cookies Market by Value, 2006–16

         Figure 123: China Egg- Based Cookies Market by Value (CNY m), 2006–16

                                                    3,000.0                                                                                      16.0%
                Egg-Based Market by Value (CNY m)




                                                                                                                                                 14.0%
                                                    2,500.0
                                                                                                                                                 12.0%




                                                                                                                                                             Growth % (Y-O-Y)
                                                    2,000.0
                                                                                                                                                 10.0%

                                                    1,500.0                                                                                      8.0%

                                                                                                                                                 6.0%
                                                    1,000.0
                                                                                                                                                 4.0%
                                                     500.0
                                                                                                                                                 2.0%

                                                        0.0                                                                                      0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                   Market Value            Y-o-Y Growth %


          Source: Canadean                                                                                                                        © Canadean



          Table 192: China Egg- Based Cookies Market by Value (CNY m), 2006–16
                                                       2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
           Market
           Value                                       977.2   1,077.1   1,174.2   1,271.8   1,382.6   1,503.6   1,637.0   1,795.0   1,990.8   2,235.7     2,571.9
           Y-o-Y
           growth                                              10.22%     9.01%     8.32%     8.71%     8.75%     8.88%     9.65%    10.90%    12.30%      15.03%
          Source: Canadean                                                                                                                        © Canadean



          Table 193: China Egg- Based Cookies Market by Value (USD m), 2006–16
                                                       2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
           Market
           Value                                       122.7    141.8     169.3     186.5     204.5     233.0     253.7     278.2     308.5      346.5         398.5
           Y-o-Y
           growth                                               15.6%     19.3%     10.2%      9.7%     13.9%      8.9%      9.7%     10.9%      12.3%      15.0%
          Source: Canadean                                                                                                                        © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                              Page 169

  © Canadean. This product is licensed and is not to be photocopied                                                                            Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.11     Other Cookies Market Analysis, 2006–16
9.11.1   Other Cookies Market by Volume, 2006–16

         Figure 124: China Other Cookies Market by Volume (Kg m), 2006–16

                                                       70.0                                                                                              14.0%
               Other Cookies Market by Volume (Kg m)




                                                       60.0                                                                                              12.0%

                                                       50.0                                                                                              10.0%




                                                                                                                                                                     Growth % (Y-O-Y)
                                                       40.0                                                                                              8.0%

                                                       30.0                                                                                              6.0%

                                                       20.0                                                                                              4.0%

                                                       10.0                                                                                              2.0%

                                                        0.0                                                                                              0.0%
                                                                 2006    2007   2008    2009     2010    2011   2012   2013     2014     2015   2016

                                                                                         Market Value            Y-o-Y Growth %


          Source: Canadean                                                                                                                                © Canadean



          Table 194: China Other Cookies Market by Volume (Kg m), 2006–16
                                                          2006          2007     2008     2009          2010    2011    2012       2013         2014      2015             2016
           Overall
           Volume                                             24.9      27.8     30.6     33.3          36.3    39.5     43.1          47.2     51.8       57.3                63.6
           Y-o-Y
           growth                                                    11.6%      10.1%     8.9%          8.9%    8.9%    9.0%       9.7%         9.8%     10.5%      11.0%
          Source: Canadean                                                                                                                                © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                                      Page 170

  © Canadean. This product is licensed and is not to be photocopied                                                                                    Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.11.2   Other Cookies Market by Value, 2006–16

         Figure 125: China Other Cookies Market by Value (CNY m), 2006–16

                                                 1,000.0                                                                           14.0%
                 Other Cookies Market by Value




                                                  900.0
                                                                                                                                   12.0%
                                                  800.0

                                                  700.0                                                                            10.0%




                                                                                                                                               Growth % (Y-O-Y)
                            (CNY m)




                                                  600.0
                                                                                                                                   8.0%
                                                  500.0
                                                                                                                                   6.0%
                                                  400.0

                                                  300.0                                                                            4.0%
                                                  200.0
                                                                                                                                   2.0%
                                                  100.0

                                                     0.0                                                                           0.0%
                                                            2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                            Market Value        Y-o-Y Growth %


          Source: Canadean                                                                                                          © Canadean



          Table 195: China Other Cookies Market by Value (CNY m), 2006–16
                                                  2006       2007    2008    2009    2010     2011    2012       2013     2014      2015             2016
           Market
           Value                                 336.4      370.8   404.2   437.8    475.9   517.6   563.9   619.2       681.4     760.3         859.1
           Y-o-Y
           growth                                          10.22%   9.01%   8.32%   8.71%    8.75%   8.95%   9.81%      10.04%   11.59%      12.99%
          Source: Canadean                                                                                                          © Canadean



          Table 196: China Other Cookies Market by Value (USD m), 2006–16
                                                  2006       2007    2008    2009    2010     2011    2012       2013     2014      2015             2016
           Market
           Value                                  42.2       48.8    58.3    64.2     70.4    80.2    87.4       95.9    105.6     117.8         133.1
           Y-o-Y
           growth                                          15.6%    19.3%   10.2%    9.7%    13.9%    8.9%       9.8%   10.0%      11.6%      13.0%
          Source: Canadean                                                                                                          © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                Page 171

  © Canadean. This product is licensed and is not to be photocopied                                                              Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.12     Plain Cookies Market Analysis, 2006–16
9.12.1   Plain Cookies Market by Volume, 2006–16

         Figure 126: China Plain Cookies Market by Volume (Kg m), 2006–16

                                                  400.0                                                                          16.0%
                 Plain Cookies Market by Volume




                                                  350.0                                                                          14.0%

                                                  300.0                                                                          12.0%




                                                                                                                                             Growth % (Y-O-Y)
                                                  250.0                                                                          10.0%
                             (Kg m)




                                                  200.0                                                                          8.0%

                                                  150.0                                                                          6.0%

                                                  100.0                                                                          4.0%

                                                   50.0                                                                          2.0%

                                                    0.0                                                                          0.0%
                                                          2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                           Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                        © Canadean



          Table 197: China Plain Cookies Market by Volume (Kg m), 2006–16
                                                   2006    2007    2008     2009    2010    2011    2012       2013     2014      2015             2016
           Overall
           Volume                                 141.1    152.2   163.2    173.6   185.8   201.0   218.9      239.1   264.2     297.4         338.7
           Y-o-Y
           growth                                          7.8%    7.2%     6.4%    7.0%    8.2%    8.9%       9.2%    10.5%     12.6%      13.9%
          Source: Canadean                                                                                                        © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                              Page 172

  © Canadean. This product is licensed and is not to be photocopied                                                            Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.12.2   Plain Cookies Market by Value, 2006–16

         Figure 127: China Plain Cookies Market by Value (CNY m), 2006–16

                                                 3,500.0                                                                                      16.0%
                 Plain Cookies Market by Value




                                                 3,000.0                                                                                      14.0%

                                                                                                                                              12.0%
                                                 2,500.0




                                                                                                                                                          Growth % (Y-O-Y)
                            (CNY m)




                                                                                                                                              10.0%
                                                 2,000.0
                                                                                                                                              8.0%
                                                 1,500.0
                                                                                                                                              6.0%
                                                 1,000.0
                                                                                                                                              4.0%

                                                   500.0                                                                                      2.0%

                                                      0.0                                                                                     0.0%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                Market Value            Y-o-Y Growth %


          Source: Canadean                                                                                                                     © Canadean



          Table 198: China Plain Cookies Market by Value (CNY m), 2006–16
                                                   2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
           Market
           Value                                 1,135.4    1,246.2   1,353.7   1,461.9   1,585.3   1,720.4   1,869.6   2,054.5   2,276.2   2,561.6     2,942.8
           Y-o-Y
           growth                                             9.8%      8.6%      8.0%      8.4%      8.5%      8.7%      9.9%     10.8%      12.5%      14.9%
          Source: Canadean                                                                                                                     © Canadean



          Table 199: China Plain Cookies Market by Value (USD m), 2006–16
                                                   2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
           Market
           Value                                  142.6      164.1     195.1     214.3     234.5     266.6     289.7     318.4     352.7      397.0         456.0
           Y-o-Y
           growth                                            15.1%     18.9%      9.8%      9.4%     13.7%      8.7%      9.9%     10.8%      12.5%      14.9%
          Source: Canadean                                                                                                                     © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                           Page 173

  © Canadean. This product is licensed and is not to be photocopied                                                                         Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.13     Wafer Biscuits Market Analysis, 2006–16
9.13.1   Wafer Biscuits Market by Volume, 2006–16

         Figure 128: China Wafer Biscuits Market by Volume (Kg m), 2006–16

                                                   300.0                                                                          16.0%
                 Wafer Biscuits Market by Volume




                                                                                                                                  14.0%
                                                   250.0
                                                                                                                                  12.0%




                                                                                                                                              Growth % (Y-O-Y)
                                                   200.0
                                                                                                                                  10.0%
                              (Kg m)




                                                   150.0                                                                          8.0%

                                                                                                                                  6.0%
                                                   100.0
                                                                                                                                  4.0%
                                                    50.0
                                                                                                                                  2.0%

                                                     0.0                                                                          0.0%
                                                           2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                            Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                         © Canadean



          Table 200: China Wafer Biscuits Market by Volume (Kg m), 2006–16
                                                    2006    2007    2008     2009    2010    2011    2012       2013     2014      2015             2016
           Overall
           Volume                                  111.4    120.1   128.8   137.0    146.6   158.6   174.3      191.7   213.2     241.1         275.4
           Y-o-Y
           growth                                           7.8%    7.2%     6.4%    7.0%    8.2%    9.9%    10.0%      11.2%     13.1%      14.2%
          Source: Canadean                                                                                                         © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                               Page 174

  © Canadean. This product is licensed and is not to be photocopied                                                             Published: April 2012
    China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.13.2   Wafer Biscuits Market by Value, 2006–16

         Figure 129: China Wafer Biscuits Market by Value (CNY m), 2006–16

                                                  3,500.0                                                                                      14.0%
                 Wafer Biscuits Market by Value




                                                  3,000.0                                                                                      12.0%

                                                  2,500.0                                                                                      10.0%




                                                                                                                                                           Growth % (Y-O-Y)
                            (CNY m)




                                                  2,000.0                                                                                      8.0%

                                                  1,500.0                                                                                      6.0%

                                                  1,000.0                                                                                      4.0%

                                                    500.0                                                                                      2.0%

                                                       0.0                                                                                     0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                 Market Value            Y-o-Y Growth %


          Source: Canadean                                                                                                                      © Canadean



          Table 201: China Wafer Biscuits Market by Value (CNY m), 2006–16
                                                    2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
           Market
           Value                                  1,262.9    1,374.5   1,482.7   1,591.7   1,717.1   1,855.6   2,019.5   2,199.9   2,402.5   2,671.8     2,988.4
           Y-o-Y
           growth                                              8.8%      7.9%      7.4%      7.9%      8.1%      8.8%      8.9%      9.2%      11.2%      11.9%
          Source: Canadean                                                                                                                      © Canadean



          Table 202: China Wafer Biscuits Market by Value (USD m), 2006–16
                                                    2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
           Market
           Value                                   158.6      181.0     213.7     233.4     254.0     287.5     312.9     340.9     372.3      414.0         463.1
           Y-o-Y
           growth                                             14.1%     18.1%      9.2%      8.9%     13.2%      8.8%      8.9%      9.2%      11.2%      11.9%
          Source: Canadean                                                                                                                      © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                            Page 175

  © Canadean. This product is licensed and is not to be photocopied                                                                          Published: April 2012
  China COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.14    Cookies (Sweet Biscuits) Market Volume Analysis by Brands, 2008-11

        Figure 130: China Cookies (Sweet Biscuits) Market Volume by Brands (Kg m), 2008–11

                                                       1200.0
                  Cookies (Sweet Biscuits) Market by




                                                       1000.0
                      Volume by Brands (Kg m)




                                                        800.0

                                                        600.0

                                                        400.0

                                                        200.0

                                                          0.0
                                                                       2008           2009                   2010                     2011


                                                          Nabisco - Chips Ahoy      Nabisco - Chips Ahoy Mini       Prince
                                                          Danisa                    Glico                           Camill
                                                          Masterkong                Artisanal Producers             Huamei
                                                          Garren Biscuits


         Source: Canadean                                                                                                                 © Canadean



         Table 203: China Cookies (Sweet Biscuits) Market Volume by Brands (Kg m), 2008–11
                                                                                                                                                    CAGR
          Brand Name                                                        2008       2009                2010               2011                2008–11
          Nabisco - Chips Ahoy                                          207.94       223.15               240.10             258.86                 7.57%
          Nabisco - Chips Ahoy
          Mini                                                          142.47       153.65               166.15             180.03                 8.11%
          Prince                                                            80.83     86.98                93.85             101.46                 7.87%
          Danisa                                                            74.36     79.96                86.20              93.12                 7.79%
          Glico                                                             62.16     66.64                71.63              77.14                 7.47%
          Camill                                                            55.01     59.23                63.95              69.18                 7.94%
          Masterkong                                                        48.67     52.15                56.03              60.31                 7.41%
          Artisanal Producers                                               47.93     51.54                55.57              60.03                 7.79%
          Huamei                                                            47.27     50.70                54.51              58.74                 7.51%
          Garren Biscuits                                                   38.79     41.66                44.87              48.43                 7.68%
          Others                                                        935.41      1,008.09         1,089.27           1,179.33                    8.03%
          Overall                                                      1,740.82     1,873.74         2,022.13           2,186.62                    7.90%

         Source: Canadean                                                                                                                 © Canadean



 The Future of the Bakery & Cereals Market in China, to 2016                                                                                       Page 176

 © Canadean. This product is licensed and is not to be photocopied                                                                     Published: April 2012
  China COOKIES (SWEET BISCUITS) MARKET ANALYSIS




9.15    Cookies (Sweet Biscuits) Market Value by Distribution Channel, 2008-11

        Figure 131: China Cookies (Sweet Biscuits) Market Value by Distribution Channel (CNY m), 2008–11

                                                        20000.0
                                                        18000.0
                Cookies (Sweet Biscuits) Market Value
                  by Distribution Channel (CNY m)




                                                        16000.0
                                                        14000.0
                                                        12000.0
                                                        10000.0
                                                         8000.0
                                                         6000.0
                                                         4000.0
                                                         2000.0
                                                            0.0
                                                                            2008                    2009                2010                   2011


                                                                  “Dollar Stores”, Variety Stores                  Hypermarkets & Supermarkets
                                                                  Convenience Stores                               Food & drinks specialists
                                                                  Others


         Source: Canadean                                                                                                                           © Canadean




         Table 204: China Cookies (Sweet Biscuits) Market Value by Distribution Channel (CNY m), 2008–11
                                                                                                                                                              CAGR
          Distribution Channel                                                         2008                2009          2010            2011               2008–11
          Cash & Carries & Warehouse Clubs                                               0.0                 0.0           0.0             0.0                0.00%
          ““Dollar Stores”, Variety Stores &
          General Merchandise Retailers                                                 78.5                85.1          92.5          100.8                 8.70%
          Hypermarkets & Supermarkets                                                3,446.6           3,717.2         4,026.7         4,375.9                8.28%
          Convenience Stores                                                         1,362.4           1,470.4         1,593.1         1,729.5                8.28%
          Food & drinks specialists                                                  8,620.7           9,304.0        10,085.7        10,986.1                8.42%
          Department Stores                                                              0.0                 0.0           0.0             0.0                0.00%
          Vending machines                                                               0.0                 0.0           0.0             0.0                0.00%
          Drug stores & Pharmacies                                                       0.0                 0.0           0.0             0.0                0.00%
          eRetailers                                                                     0.0                 0.0           0.0             0.0                0.00%
          Others                                                                       777.1               816.7         862.5          860.3                 3.45%
          Overall                                                                   14,285.3          15,393.4        16,660.6        18,052.7                8.11%

         Source: Canadean                                                                                                                           © Canadean



 The Future of the Bakery & Cereals Market in China, to 2016                                                                                                 Page 177

 © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
 China COOKIES (SWEET BISCUITS) MARKET ANALYSIS




        Table 205: China Cookies (Sweet Biscuits) Market Value by Distribution Channel (USD m), 2008–11
                                                                                                                      CAGR
         Distribution Channel                                   2008         2009      2010      2011               2008–11
         Cash & Carries & Warehouse Clubs                            0.0       0.0       0.0       0.0                0.00%
         ““Dollar Stores”, Variety Stores &
         General Merchandise Retailers                              11.3     12.5      13.7      15.6                11.35%
         Hypermarkets & Supermarkets                           496.8        545.0     595.7     678.1                10.92%
         Convenience Stores                                    196.4        215.6     235.7     268.0                10.92%
         Food & drinks specialists                            1,242.7      1,364.1   1,492.1   1,702.4               11.06%
         Department Stores                                           0.0       0.0       0.0       0.0                0.00%
         Vending machines                                            0.0       0.0       0.0       0.0                0.00%
         Drug stores & Pharmacies                                    0.0       0.0       0.0       0.0                0.00%
         eRetailers                                                  0.0       0.0       0.0       0.0                0.00%
         Others                                                112.0        119.7     127.6     133.3                 5.98%
         Overall                                              2,059.2      2,256.8   2,464.8   2,797.4               10.75%

        Source: Canadean                                                                                    © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                          Page 178

© Canadean. This product is licensed and is not to be photocopied                                        Published: April 2012
      China SAVORY BISCUITS MARKET ANALYSIS


10          China Savory Biscuits Market Analysis
 10.1       Market Growth Dynamics- Savory Biscuits, 2006–16
10.1.1      Savory Biscuits Market Growth Dynamics by Volume, 2006–16

            Figure 132: China Savory Biscuits Market Growth Dynamics by Volume, 2006–16

                               9.0%

                               8.8%

                               8.6%
                CAGR 2006-11




                               8.4%

                               8.2%

                               8.0%

                               7.8%

                               7.6%

                               7.4%
                                  0.0%        2.0%       4.0%            6.0%       8.0%       10.0%     12.0%    14.0%        16.0%
                                                                                CAGR 2011-16

                                      Other Crackers      Cheese-Flavoured Crackers            Plain Crackers    Bread Substitutes


             Source: Canadean                                                                                             © Canadean



             Table 206: China Savory Biscuits Market Dynamics: past and future growth rates (2006–11 & 2011–16)
                                      and future market size (2016), by Volume (Kg m), by Segments
              Segment                                              CAGR(2011-16)                CAGR(2006-11)          Market Size 2016
              Bread Substitutes                                            10.00%                      7.67%                       106.61
              Cheese-Flavoured Crackers                                    13.00%                      7.67%                       764.63
              Other Crackers                                               10.33%                      8.67%                       865.38
              Plain Crackers                                               11.00%                      7.67%                       734.30
             Source: Canadean                                                                                             © Canadean




     The Future of the Bakery & Cereals Market in China, to 2016                                                                  Page 179

     © Canadean. This product is licensed and is not to be photocopied                                                Published: April 2012
    China SAVORY BISCUITS MARKET ANALYSIS

10.1.2   Savory Biscuits Market Growth Dynamics by Value, 2006-16

         Figure 133: China Savory Biscuits Market Growth Dynamics by Value, 2006–16

                              10.0%
                              9.8%
                              9.6%
                              9.4%
               CAGR 2006-11




                              9.2%
                              9.0%
                              8.8%
                              8.6%
                              8.4%
                              8.2%
                              8.0%
                                  10.8%   10.9%    11.0%        11.1%   11.2%    11.3%   11.4%    11.5%     11.6%   11.7%     11.8%
                                                                             CAGR 2011-16


                                 Other Crackers       Plain Crackers         Cheese-Flavoured Crackers        Bread Substitutes


          Source: Canadean                                                                                             © Canadean



          Table 207: China Savory Biscuits Market Dynamics: past and future growth rates (2006–11 & 2011–16)
                                  and future market size (2016), by Value (CNY m), by Segments
           Segment                                              CAGR(2011-16)               CAGR(2006-11)            Market Size 2016
           Bread Substitutes                                            11.00%                     9.00%                         737.95
           Cheese-Flavoured Crackers                                    11.67%                     8.33%                        8611.89
           Other Crackers                                               11.33%                     9.67%                        9780.21
           Plain Crackers                                               11.00%                     8.33%                        8685.84
          Source: Canadean                                                                                             © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                   Page 180

  © Canadean. This product is licensed and is not to be photocopied                                                 Published: April 2012
    China SAVORY BISCUITS MARKET ANALYSIS


10.2     Savory Biscuits Consumption Analysis, 2006–16
10.2.1   Savory Biscuits Market by Volume, 2006–16

         Figure 134: China Savory Biscuits Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                               3,000.0                                                                                     16.0%
                 Savory Biscuits Consumption




                                                                                                                                           14.0%
                                               2,500.0
                      by Volume (Kg m)




                                                                                                                                           12.0%




                                                                                                                                                       Growth % (Y-O-Y)
                                               2,000.0
                                                                                                                                           10.0%

                                               1,500.0                                                                                     8.0%

                                                                                                                                           6.0%
                                               1,000.0
                                                                                                                                           4.0%
                                                500.0
                                                                                                                                           2.0%

                                                   0.0                                                                                     0.0%
                                                          2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                             Overall Volume            Y-O-Y growth


          Source: Canadean                                                                                                                  © Canadean



          Table 208: China Savory Biscuits Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                2006       2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
           Overall
           Volume                              983.1     1,069.3   1,155.8   1,238.1   1,334.7   1,446.2   1,575.9   1,735.4   1,926.9   2,161.5     2,470.9
           Y-o-Y
           growth                                          8.8%      8.1%      7.1%      7.8%      8.4%      9.0%     10.1%     11.0%      12.2%      14.3%
          Source: Canadean                                                                                                                  © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                        Page 181

  © Canadean. This product is licensed and is not to be photocopied                                                                      Published: April 2012
    China SAVORY BISCUITS MARKET ANALYSIS

10.2.2   Savory Biscuits Consumption by Segments, 2006–16

         Figure 135: China Savory Biscuits Consumption (Kg m) by Segments, 2006–16

                                               3000.0
                 Savory Biscuits Consumption




                                               2500.0
                     by Segments (Kg m)




                                               2000.0


                                               1500.0


                                               1000.0


                                                500.0


                                                  0.0
                                                        2006     2007   2008      2009     2010    2011     2012     2013       2014   2015       2016



                                                Bread Substitutes       Cheese-Flavoured Crackers                Other Crackers         Plain Crackers


          Source: Canadean                                                                                                                       © Canadean



          Table 209: China Savory Biscuits Consumption (Kg m) by Segments, 2006–11
                                                                                                                                                         CAGR
           Segment                                             2006       2007             2008           2009          2010             2011         2006–11
           Bread Substitutes                                    45.8       49.5            53.3           56.9          61.2             66.2            7.67%
           Cheese-Flavoured
           Crackers                                            286.8      310.6           334.2       356.7            383.4            415.0            7.67%
           Other Crackers                                      349.3      383.0           416.9       449.3            486.8            529.3            8.67%
           Plain Crackers                                      301.2      326.2           351.3       375.2            403.4            435.8            7.67%
           Overall                                             983.1    1,069.3          1,155.8     1,238.1          1,334.7          1,446.2           8.03%
         Source: Canadean                                                                                                                        © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                          Page 182

  © Canadean. This product is licensed and is not to be photocopied                                                                        Published: April 2012
 China SAVORY BISCUITS MARKET ANALYSIS


        Table 210: China Savory Biscuits Consumption (Kg m) by Segments, 2011–16
                                                                                                                     CAGR
         Segment                            2011              2012      2013      2014      2015      2016         2011–16
         Bread Substitutes                   66.2              71.8     78.3      85.8      94.9     106.6          10.00%
         Cheese-Flavoured
         Crackers                           415.0             455.8    508.4     574.3     657.4     764.6          13.00%
         Other Crackers                     529.3             576.9    632.1     694.5     770.1     865.4          10.33%
         Plain Crackers                     435.8             471.4    516.7     572.4     639.1     734.3          11.00%
         Overall                          1,446.2         1,575.9     1,735.4   1,926.9   2,161.5   2,470.9         11.31%
       Source: Canadean                                                                                       © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                         Page 183

© Canadean. This product is licensed and is not to be photocopied                                       Published: April 2012
    China SAVORY BISCUITS MARKET ANALYSIS


10.3     Savory Biscuits Market Value Analysis, 2006–16
10.3.1   Savory Biscuits Market by Value, 2006–16

         Figure 136: China Savory Biscuits Market Value (CNY m) and Growth (Y-o-Y), 2006–16

                                                   30,000.0                                                                                         16.0%
                 Savory Biscuits Market by Value




                                                                                                                                                    14.0%
                                                   25,000.0
                                                                                                                                                    12.0%




                                                                                                                                                                Growth % (Y-O-Y)
                                                   20,000.0
                            (CNY m)




                                                                                                                                                    10.0%

                                                   15,000.0                                                                                         8.0%

                                                                                                                                                    6.0%
                                                   10,000.0
                                                                                                                                                    4.0%
                                                     5,000.0
                                                                                                                                                    2.0%

                                                             0.0                                                                                    0.0%
                                                                     2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                       Overall Value           Y-O-Y growth


          Source: Canadean                                                                                                                           © Canadean



          Table 211: China Savory Biscuits Market Value (CNY m) and Growth (Y-o-Y), 2006–16
                                                     2006           2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
           Overall
           Value                                   10,667          11,733   12,764    13,802    14,982    16,270    17,804    19,556    21,649     24,348      27,815
           Y-o-Y
           growth                                                  9.99%     8.79%     8.13%     8.55%     8.59%     9.43%     9.84%    10.70%    12.47%      14.24%
          Source: Canadean                                                                                                                           © Canadean



          Table 212: China Savory Biscuits Market Value (CNY m) and Growth (Y-o-Y), 2006–16
                                                     2006           2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
           Overall
           Value                                   1,339.5     1,544.9      1,840.0   2,023.6   2,216.5   2,521.2   2,759.0   3,030.5   3,354.8   3,773.0     4,310.4
           Y-o-Y
           growth                                                  15.3%     19.1%     10.0%      9.5%     13.7%      9.4%      9.8%     10.7%      12.5%      14.2%
          Source: Canadean                                                                                                                           © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                                 Page 184

  © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
    China SAVORY BISCUITS MARKET ANALYSIS

10.3.2   Average Consumer Price/Kg - Savory Biscuits, 2006-2016

         Figure 137: China Savory Biscuits Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16

                                                    11.40                                                                         1.2%
               Average Consumer Price/ Kg -Savory




                                                    11.30                                                                         1.0%

                                                    11.20                                                                         0.8%




                                                                                                                                             Growth % (Y-O-Y)
                         Biscuits (CNY)




                                                    11.10                                                                         0.6%

                                                    11.00                                                                         0.4%

                                                    10.90                                                                         0.2%

                                                    10.80                                                                         0.0%

                                                    10.70                                                                         -0.2%

                                                    10.60                                                                         -0.4%
                                                            2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                               Avg Price      Y-O-Y growth


          Source: Canadean                                                                                                        © Canadean



          Table 213: China Savory Biscuits Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16
                                                     2006    2007     2008    2009    2010    2011    2012    2013     2014       2015             2016
           Avg.
           Price                                    10.85    10.97   11.04   11.15   11.23   11.25   11.30    11.27    11.24     11.26         11.26
           Y-o-Y
           growth                                           1.12%    0.65%   0.94%   0.69%   0.22%   0.43%   -0.26%   -0.30%     0.26%      -0.06%
          Source: Canadean                                                                                                        © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                              Page 185

  © Canadean. This product is licensed and is not to be photocopied                                                            Published: April 2012
    China SAVORY BISCUITS MARKET ANALYSIS

10.3.3   Savory Biscuits Market Value by Segments, 2006-2016

         Figure 138: China Savory Biscuits Market Value (CNY m) by Segments, 2006–16

                                         30000.0
             Value by Segments (CNY m)
               Savory Biscuits Market




                                         25000.0


                                         20000.0


                                         15000.0


                                         10000.0


                                          5000.0


                                             0.0
                                                   2006     2007    2008   2009     2010     2011     2012      2013    2014    2015       2016


                                            Bread Substitutes       Cheese-Flavoured Crackers               Other Crackers       Plain Crackers


          Source: Canadean                                                                                                                © Canadean



          Table 214: China Savory Biscuits Market Value (CNY m) by Segments, 2006–11
                                                                                                                                                   CAGR
           Segment                                          2006       2007          2008           2009            2010          2011         2006–11
           Bread Substitutes                               284.6      313.4         341.7           370.1          402.4         437.9             9.00%
           Cheese-Flavoured
           Crackers                                       3,324.1    3,629.5       3,929.2      4,231.0           4,576.4       4,960.0            8.33%
           Other Crackers                                 3,604.5    4,011.1       4,402.9      4,796.8           5,240.4       5,717.7            9.67%
           Plain Crackers                                 3,454.5    3,779.4       4,090.8      4,404.4           4,763.5       5,154.6            8.33%
           Overall                                     10,667.7     11,733.4      12,764.6     13,802.3          14,982.7      16,270.3            8.81%
         Source: Canadean                                                                                                                 © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                     Page 186

  © Canadean. This product is licensed and is not to be photocopied                                                                 Published: April 2012
 China SAVORY BISCUITS MARKET ANALYSIS


        Table 215: China Savory Biscuits Market Value (CNY m) by Segments, 2011–16
                                                                                                                         CAGR
         Segment                            2011              2012       2013       2014       2015       2016         2011–16
         Bread Substitutes                  437.9             478.3     524.7      578.9      649.3      738.0          11.00%
         Cheese-Flavoured
         Crackers                         4,960.0         5,466.3      6,039.6    6,703.0    7,554.2    8,611.9         11.67%
         Other Crackers                   5,717.7         6,273.0      6,906.0    7,642.0    8,592.0    9,780.2         11.33%
         Plain Crackers                   5,154.6         5,587.1      6,086.4    6,725.4    7,552.5    8,685.8         11.00%
         Overall                         16,270.3        17,804.7     19,556.7   21,649.3   24,348.0   27,815.9         11.32%
       Source: Canadean                                                                                           © Canadean



        Table 216: China Savory Biscuits Market Value (USD m) by Segments, 2006–11
                                                                                                                         CAGR
         Segment                            2006              2007       2008       2009       2010       2011         2006–11
         Bread Substitutes                   35.7              41.3      49.3       54.3       59.5       67.9          13.68%
         Cheese-Flavoured
         Crackers                           417.4             477.9     566.4      620.3      677.0      768.6          12.99%
         Other Crackers                     452.6             528.1     634.7      703.3      775.3      886.0          14.38%
         Plain Crackers                     433.8             497.6     589.7      645.7      704.7      798.8          12.99%
         Overall                          1,339.5         1,544.9      1,840.0    2,023.6    2,216.5    2,521.2         13.48%
       Source: Canadean                                                                                           © Canadean



        Table 217: China Savory Biscuits Market Value (USD m) by Segments, 2011–16
                                                                                                                         CAGR
         Segment                            2011              2012       2013       2014       2015       2016         2011–16
         Bread Substitutes                   67.9              74.1      81.3       89.7      100.6      114.4          11.00%
         Cheese-Flavoured
         Crackers                           768.6             847.1     935.9     1,038.7    1,170.6    1,334.5         11.67%
         Other Crackers                     886.0             972.1    1,070.1    1,184.2    1,331.4    1,515.5         11.33%
         Plain Crackers                     798.8             865.8     943.1     1,042.2    1,170.3    1,346.0         11.00%
         Overall                          2,521.2         2,759.0      3,030.5    3,354.8    3,773.0    4,310.4         11.32%
       Source: Canadean                                                                                           © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                             Page 187

© Canadean. This product is licensed and is not to be photocopied                                           Published: April 2012
    China SAVORY BISCUITS MARKET ANALYSIS


10.4     Bread Substitutes Market Analysis, 2006–16
10.4.1   Bread Substitutes Market by Volume, 2006–16

         Figure 139: China Bread Substitutes Market by Volume (Kg m), 2006–16

                                                    120.0                                                                       14.0%
               Bread Substitutes Market by Volume




                                                    100.0                                                                       12.0%

                                                                                                                                10.0%




                                                                                                                                            Growth % (Y-O-Y)
                                                     80.0
                              (Kg m)




                                                                                                                                8.0%
                                                     60.0
                                                                                                                                6.0%
                                                     40.0
                                                                                                                                4.0%

                                                     20.0                                                                       2.0%

                                                      0.0                                                                       0.0%
                                                             2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                             Market Value      Y-o-Y Growth %


          Source: Canadean                                                                                                       © Canadean



          Table 218: China Bread Substitutes Market by Volume (Kg m), 2006–16
                                                      2006     2007   2008    2009     2010   2011   2012       2013   2014      2015              2016
           Overall
           Volume                                     45.8     49.5   53.3    56.9     61.2   66.2    71.8      78.3   85.8       94.9         106.6
           Y-o-Y
           growth                                             8.3%    7.6%    6.7%    7.5%    8.2%   8.5%       9.0%   9.6%     10.6%      12.4%
          Source: Canadean                                                                                                       © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                             Page 188

  © Canadean. This product is licensed and is not to be photocopied                                                           Published: April 2012
    China SAVORY BISCUITS MARKET ANALYSIS

10.4.2   Bread Substitutes Market by Value, 2006–16

         Figure 140: China Bread Substitutes Market by Value (CNY m), 2006–16

                                                    800.0                                                                          16.0%
                Bread Substitutes Market by Value




                                                    700.0                                                                          14.0%

                                                    600.0                                                                          12.0%




                                                                                                                                               Growth % (Y-O-Y)
                             (CNY m)




                                                    500.0                                                                          10.0%

                                                    400.0                                                                          8.0%

                                                    300.0                                                                          6.0%

                                                    200.0                                                                          4.0%

                                                    100.0                                                                          2.0%

                                                      0.0                                                                          0.0%
                                                            2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                             Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                          © Canadean



          Table 219: China Bread Substitutes Market by Value (CNY m), 2006–16
                                                     2006    2007     2008    2009    2010     2011   2012       2013     2014      2015             2016
           Market
           Value                                    284.6    313.4   341.7    370.1   402.4   437.9   478.3      524.7   578.9     649.3         738.0
           Y-o-Y
           growth                                           10.1%    9.0%     8.3%    8.7%    8.8%    9.2%       9.7%    10.3%     12.2%      13.7%
          Source: Canadean                                                                                                          © Canadean



          Table 220: China Bread Substitutes Market by Value (USD m), 2006–16
                                                     2006    2007     2008    2009    2010     2011   2012       2013     2014      2015             2016
           Market
           Value                                     35.7     41.3    49.3     54.3    59.5    67.9    74.1       81.3    89.7     100.6         114.4
           Y-o-Y
           growth                                           15.5%    19.4%   10.2%    9.7%    14.0%   9.2%       9.7%    10.3%     12.2%      13.7%
          Source: Canadean                                                                                                          © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                Page 189

  © Canadean. This product is licensed and is not to be photocopied                                                              Published: April 2012
    China SAVORY BISCUITS MARKET ANALYSIS


10.5     Cheese Flavoured Cookies Market Analysis, 2006–16
10.5.1   Cheese Flavoured Cookies Market by Volume, 2006–16

         Figure 141: China Cheese Flavoured Cookies Market by Volume (Kg m), 2006–16

                                                      900.0                                                                          18.0%
                Cheese-Flavoured Crackers Market by




                                                      800.0                                                                          16.0%

                                                      700.0                                                                          14.0%
                           Volume (Kg m)




                                                                                                                                                 Growth % (Y-O-Y)
                                                      600.0                                                                          12.0%

                                                      500.0                                                                          10.0%

                                                      400.0                                                                          8.0%

                                                      300.0                                                                          6.0%

                                                      200.0                                                                          4.0%

                                                      100.0                                                                          2.0%

                                                        0.0                                                                          0.0%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                               Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                            © Canadean



          Table 221: China Cheese Flavoured Cookies Market by Volume (Kg m), 2006–16
                                                       2006    2007    2008     2009     2010   2011    2012       2013     2014      2015             2016
           Overall
           Volume                                     286.8    310.6   334.2    356.7   383.4   415.0   455.8      508.4   574.3     657.4         764.6
           Y-o-Y
           growth                                              8.3%    7.6%     6.7%    7.5%    8.2%    9.8%    11.5%      13.0%     14.5%      16.3%
          Source: Canadean                                                                                                            © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                  Page 190

  © Canadean. This product is licensed and is not to be photocopied                                                                Published: April 2012
    China SAVORY BISCUITS MARKET ANALYSIS

10.5.2   Cheese Flavoured Cookies by Market Value, 2006–16

         Figure 142: China Cheese Flavoured Cookies Market by Value (CNY m), 2006–16

                                                       10,000.0                                                                                          16.0%
                 Cheese-Flavoured Crackers Market by



                                                         9,000.0
                                                                                                                                                         14.0%
                                                         8,000.0
                                                                                                                                                         12.0%
                                                         7,000.0




                                                                                                                                                                     Growth % (Y-O-Y)
                            Value (CNY m)




                                                                                                                                                         10.0%
                                                         6,000.0

                                                         5,000.0                                                                                         8.0%

                                                         4,000.0
                                                                                                                                                         6.0%
                                                         3,000.0
                                                                                                                                                         4.0%
                                                         2,000.0
                                                                                                                                                         2.0%
                                                         1,000.0

                                                                 0.0                                                                                     0.0%
                                                                          2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                           Market Value            Y-o-Y Growth %


          Source: Canadean                                                                                                                                © Canadean



          Table 222: China Cheese Flavoured Cookies Market by Value (CNY m), 2006–16
                                                         2006            2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
           Market
           Value                                       3,324.1         3,629.5   3,929.2   4,231.0   4,576.4   4,960.0   5,466.3   6,039.6   6,703.0   7,554.2     8,611.9
           Y-o-Y
           growth                                                        9.2%      8.3%      7.7%      8.2%      8.4%     10.2%     10.5%     11.0%      12.7%      14.0%
          Source: Canadean                                                                                                                                © Canadean



          Table 223: China Cheese Flavoured Cookies Market by Value (USD m), 2006–16
                                                         2006            2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
           Market
           Value                                        417.4           477.9     566.4     620.3     677.0     768.6     847.1     935.9    1,038.7   1,170.6     1,334.5
           Y-o-Y
           growth                                                       14.5%     18.5%      9.5%      9.1%     13.5%     10.2%     10.5%     11.0%      12.7%      14.0%
          Source: Canadean                                                                                                                                © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                                      Page 191

  © Canadean. This product is licensed and is not to be photocopied                                                                                    Published: April 2012
    China SAVORY BISCUITS MARKET ANALYSIS


10.6     Other Crackers Market Analysis, 2006–16
10.6.1   Other Crackers Market by Volume, 2006–16

         Figure 143: China Other Crackers Market by Volume (Kg m), 2006–16

                                                         1,000.0                                                                           14.0%
                Other Crackers Market by Volume (Kg m)




                                                          900.0
                                                                                                                                           12.0%
                                                          800.0

                                                          700.0                                                                            10.0%




                                                                                                                                                       Growth % (Y-O-Y)
                                                          600.0
                                                                                                                                           8.0%
                                                          500.0
                                                                                                                                           6.0%
                                                          400.0

                                                          300.0                                                                            4.0%
                                                          200.0
                                                                                                                                           2.0%
                                                          100.0

                                                             0.0                                                                           0.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                     Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                                  © Canadean



          Table 224: China Other Crackers Market by Volume (Kg m), 2006–16
                                                            2006      2007   2008     2009     2010   2011    2012       2013    2014       2015             2016
           Overall
           Volume                                           349.3    383.0   416.9    449.3   486.8   529.3   576.9      632.1   694.5     770.1         865.4
           Y-o-Y
           growth                                                    9.6%    8.9%     7.8%    8.3%    8.7%    9.0%       9.6%    9.9%      10.9%      12.4%
          Source: Canadean                                                                                                                  © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                        Page 192

  © Canadean. This product is licensed and is not to be photocopied                                                                      Published: April 2012
    China SAVORY BISCUITS MARKET ANALYSIS

10.6.2   Other Crackers Market by Value, 2006–16

         Figure 144: China Other Crackers Market by Value (CNY m), 2006–16

                                                          12,000.0                                                                                       16.0%
                 Other Crackers Market by Value (CNY m)




                                                                                                                                                         14.0%
                                                          10,000.0
                                                                                                                                                         12.0%




                                                                                                                                                                     Growth % (Y-O-Y)
                                                           8,000.0
                                                                                                                                                         10.0%

                                                           6,000.0                                                                                       8.0%

                                                                                                                                                         6.0%
                                                           4,000.0
                                                                                                                                                         4.0%
                                                           2,000.0
                                                                                                                                                         2.0%

                                                                0.0                                                                                      0.0%
                                                                      2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                          Overall Volume               Y-O-Y growth


          Source: Canadean                                                                                                                                © Canadean



          Table 225: China Other Crackers Market by Value (CNY m), 2006–16
                                                              2006      2007      2008      2009      2010      2011       2012       2013     2014       2015             2016
           Market
           Value                                            3,604.5   4,011.1   4,402.9   4,796.8   5,240.4   5,717.7    6,273.0   6,906.0   7,642.0   8,592.0     9,780.2
           Y-o-Y
           growth                                                      11.3%      9.8%      8.9%      9.2%      9.1%       9.7%     10.1%     10.7%      12.4%      13.8%
          Source: Canadean                                                                                                                                © Canadean



          Table 226: China Other Crackers Market by Value (USD m), 2006–16
                                                              2006      2007      2008      2009      2010      2011       2012       2013     2014       2015             2016
           Market
           Value                                             452.6     528.1     634.7     703.3     775.3     886.0       972.1   1,070.1   1,184.2   1,331.4     1,515.5
           Y-o-Y
           growth                                                      16.7%     20.2%     10.8%     10.2%     14.3%       9.7%     10.1%     10.7%      12.4%      13.8%
          Source: Canadean                                                                                                                                © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                                      Page 193

  © Canadean. This product is licensed and is not to be photocopied                                                                                    Published: April 2012
    China SAVORY BISCUITS MARKET ANALYSIS


10.7     Plain Crackers Market Analysis, 2006–16
10.7.1   Plain Crackers Market by Volume, 2006–16

         Figure 145: China Plain Crackers Market by Volume (Kg m), 2006–16

                                                          800.0                                                                             16.0%
                 Plain Crackers Market by Volume (Kg m)




                                                          700.0                                                                             14.0%

                                                          600.0                                                                             12.0%




                                                                                                                                                        Growth % (Y-O-Y)
                                                          500.0                                                                             10.0%

                                                          400.0                                                                             8.0%

                                                          300.0                                                                             6.0%

                                                          200.0                                                                             4.0%

                                                          100.0                                                                             2.0%

                                                            0.0                                                                             0.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                      Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                                   © Canadean



          Table 227: China Plain Crackers Market by Volume (Kg m), 2006–16
                                                            2006      2007    2008     2009     2010   2011    2012       2013     2014      2015             2016
           Overall
           Volume                                           301.2     326.2   351.3    375.2   403.4   435.8   471.4      516.7   572.4     639.1         734.3
           Y-o-Y
           growth                                                     8.3%    7.7%     6.8%    7.5%    8.0%    8.2%       9.6%    10.8%     11.7%      14.9%
          Source: Canadean                                                                                                                   © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                         Page 194

  © Canadean. This product is licensed and is not to be photocopied                                                                       Published: April 2012
    China SAVORY BISCUITS MARKET ANALYSIS

10.7.2   Plain Crackers Market by Value, 2006–16

         Figure 146: China Plain Crackers Market by Value (CNY m), 2006–16

                                                         10,000.0                                                                                        16.0%
                Plain Crackers Market by Value (CNY m)




                                                          9,000.0
                                                                                                                                                         14.0%
                                                          8,000.0
                                                                                                                                                         12.0%
                                                          7,000.0




                                                                                                                                                                     Growth % (Y-O-Y)
                                                                                                                                                         10.0%
                                                          6,000.0

                                                          5,000.0                                                                                        8.0%

                                                          4,000.0
                                                                                                                                                         6.0%
                                                          3,000.0
                                                                                                                                                         4.0%
                                                          2,000.0
                                                                                                                                                         2.0%
                                                          1,000.0

                                                               0.0                                                                                       0.0%
                                                                     2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                         Overall Volume               Y-O-Y growth


          Source: Canadean                                                                                                                                © Canadean



          Table 228: China Plain Crackers Market by Value (CNY m), 2006–16
                                                             2006      2007      2008      2009      2010      2011       2012       2013      2014       2015             2016
           Market
           Value                                           3,454.5   3,779.4   4,090.8   4,404.4   4,763.5   5,154.6    5,587.1   6,086.4    6,725.4   7,552.5     8,685.8
           Y-o-Y
           growth                                                      9.4%      8.2%      7.7%      8.2%      8.2%       8.4%       8.9%     10.5%      12.3%      15.0%
          Source: Canadean                                                                                                                                © Canadean



          Table 229: China Plain Crackers Market by Value (USD m), 2006–16
                                                             2006      2007      2008      2009      2010      2011       2012       2013      2014       2015             2016
           Market
           Value                                            433.8     497.6     589.7     645.7     704.7     798.8       865.8      943.1   1,042.2   1,170.3     1,346.0
           Y-o-Y
           growth                                                     14.7%     18.5%      9.5%      9.1%     13.3%       8.4%       8.9%     10.5%      12.3%      15.0%
          Source: Canadean                                                                                                                                © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                                      Page 195

  © Canadean. This product is licensed and is not to be photocopied                                                                                    Published: April 2012
  China SAVORY BISCUITS MARKET ANALYSIS


10.8    Savory Biscuits Market Volume Analysis by Brands, 2008-11

        Figure 147: China Savory Biscuits Market Volume by Brands (Kg m), 2008–11

                                                           600.0
                  Savory Biscuits MarketVolume by Brands




                                                           500.0


                                                           400.0
                                   (Kg m)




                                                           300.0


                                                           200.0


                                                           100.0


                                                             0.0
                                                                          2008                2009           2010                    2011

                                                             Allos                   Synear            Fujian Dali Food       Kraf t
                                                             Garden                  Zhenghang         Kenji Kenji            Glico
                                                             Khong Guan              Nabisco - Oreo


         Source: Canadean                                                                                                                   © Canadean



         Table 230: China Savory Biscuits Market Volume by Brands (Kg m), 2008–11
                                                                                                                                                    CAGR
          Brand Name                                                         2008              2009        2010              2011                 2008–11
          Allos                                                             86.21             92.08        98.97           106.92                   7.44%
          Synear                                                            77.77             83.48        90.18            97.91                   7.98%
          Fujian Dali Food                                                  62.14             66.55        71.73            77.71                   7.74%
          Kraft                                                             42.77             45.77        49.29            53.36                   7.65%
          Garden                                                            42.16             44.99        48.31            52.13                   7.33%
          Zhenghang                                                         38.48             41.24        44.47            48.21                   7.80%
          Kenji Kenji                                                       32.38             34.54        37.06            39.98                   7.28%
          Glico                                                             27.74             29.68        31.97            34.61                   7.65%
          Khong Guan                                                        25.45             27.16        29.18            31.50                   7.37%
          Nabisco - Oreo                                                    21.08             22.53        24.24            26.22                   7.54%
          Others                                                           699.59            750.07       809.32           877.71                   7.85%
          Overall                                                         1,155.77          1,238.09    1,334.72          1,446.25                  7.76%

         Source: Canadean                                                                                                                   © Canadean




 The Future of the Bakery & Cereals Market in China, to 2016                                                                                       Page 196

 © Canadean. This product is licensed and is not to be photocopied                                                                     Published: April 2012
  China SAVORY BISCUITS MARKET ANALYSIS


10.9    Savory Biscuits Market Value by Distribution Channel, 2008-11

        Figure 148: China Savory Biscuits Market Value by Distribution Channel (CNY m), 2008–11
                                                  18000.0
                                                  16000.0
                by Distribution Channel (CNY m)
                 Savoury Biscuits Market Value




                                                  14000.0
                                                  12000.0
                                                  10000.0
                                                   8000.0
                                                   6000.0
                                                   4000.0
                                                   2000.0
                                                      0.0
                                                                     2008               2009                 2010                     2011


                                                            “Dollar Stores”, Variety Stores              Hypermarkets & Supermarkets

                                                            Convenience Stores                           Food & drinks specialists

                                                            Others


         Source: Canadean                                                                                                                © Canadean




         Table 231: China Savory Biscuits Market Value by Distribution Channel (CNY m), 2008–11
                                                                                                                                                   CAGR
          Distribution Channel                                                 2008              2009         2010            2011               2008–11
          Cash & Carries & Warehouse Clubs                                       0.0               0.0          0.0             0.0                 0.00%
          ““Dollar Stores”, Variety Stores &
          General Merchandise Retailers                                        61.8              67.0         72.9             79.3                 8.68%
          Hypermarkets & Supermarkets                                        6,484.4           7,028.8      7,638.6         8,357.0                 8.82%
          Convenience Stores                                                 3,614.8           3,968.8      4,351.9         4,814.5               10.02%
          Food & drinks specialists                                          1,865.4           1,999.0      2,151.1         2,269.5                 6.75%
          Department Stores                                                      0.0               0.0          0.0             0.0                 0.00%
          Vending machines                                                       0.0               0.0          0.0             0.0                 0.00%
          Drug stores & Pharmacies                                               0.0               0.0          0.0             0.0                 0.00%
          eRetailers                                                             0.0               0.0          0.0             0.0                 0.00%
          Others                                                              738.2             738.7        768.3           750.0                  0.53%
          Overall                                                           12,764.6          13,802.3     14,982.7        16,270.3                 8.42%

         Source: Canadean                                                                                                                © Canadean




 The Future of the Bakery & Cereals Market in China, to 2016                                                                                      Page 197

 © Canadean. This product is licensed and is not to be photocopied                                                                    Published: April 2012
 China SAVORY BISCUITS MARKET ANALYSIS




        Table 232: China Savory Biscuits Market Value by Distribution Channel (USD m), 2008–11
                                                                                                                     CAGR
         Distribution Channel                                   2008        2009      2010      2011               2008–11
         Cash & Carries & Warehouse Clubs                           0.0       0.0       0.0       0.0                 0.00%
         ““Dollar Stores”, Variety Stores &
         General Merchandise Retailers                              8.9       9.8     10.8      12.3                11.33%
         Hypermarkets & Supermarkets                           934.7      1,030.5   1,130.0   1,295.0               11.48%
         Convenience Stores                                    521.1       581.9     643.8     746.1                12.71%
         Food & drinks specialists                             268.9       293.1     318.2     351.7                  9.36%
         Department Stores                                          0.0       0.0       0.0       0.0                 0.00%
         Vending machines                                           0.0       0.0       0.0       0.0                 0.00%
         Drug stores & Pharmacies                                   0.0       0.0       0.0       0.0                 0.00%
         eRetailers                                                 0.0       0.0       0.0       0.0                 0.00%
         Others                                                106.4       108.3     113.7     116.2                  2.98%
         Overall                                              1,840.0     2,023.6   2,216.5   2,521.2               11.07%

        Source: Canadean                                                                                   © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                         Page 198

© Canadean. This product is licensed and is not to be photocopied                                       Published: April 2012
      China MORNING GOODS MARKET ANALYSIS


11          China Morning Goods Market Analysis
 11.1       Market Growth Dynamics-Morning Goods, 2006–16
11.1.1      Morning Goods Market Growth Dynamics by Volume, 2006–16

            Figure 149: China Morning Goods Market Growth Dynamics by Volume, 2006–16
                                 12.0%

                                 10.0%
                  CAGR 2006-11




                                 8.0%

                                 6.0%

                                 4.0%

                                 2.0%

                                 0.0%
                                     0.0%       2.0%               4.0%      6.0%       8.0%     10.0%     12.0%         14.0%
                                                                              CAGR 2011-16

                                     Donuts                               Frozen Morning Goods      Toaster Pastries
                                     Waf f les                            Scones                    Pain au Raisin
                                     Pain au Chocolat                     Madeleines                Buns & Teacakes
                                     Pancakes                             Croissants                Muf f ins
                                     Breakf ast Cakes                     Crumpets                  Other

             Source: Canadean                                                                                      © Canadean




     The Future of the Bakery & Cereals Market in China, to 2016                                                           Page 199

     © Canadean. This product is licensed and is not to be photocopied                                         Published: April 2012
 China MORNING GOODS MARKET ANALYSIS


        Table 233: China Morning Goods Market Dynamics: past and future growth rates (2006–11 & 2011–16)
                          and future market size (2016), by Volume (Kg m), by Segments
         Segment                                              CAGR(2011-16)   CAGR(2006-11)    Market Size 2016
         Buns & Teacakes                                            11.00%           8.33%                  52.65
         Breakfast Cakes                                            10.33%           8.00%                  34.85
         Croissants                                                 10.33%           8.33%                  40.37
         Crumpets                                                   10.00%           8.67%                  26.67
         Donuts                                                     12.00%           9.00%                  89.64
         Madeleines                                                 10.67%           8.67%                  54.78
         Muffins                                                    10.00%           8.00%                  36.63
         Pain au Chocolat                                           10.33%           7.67%                  55.97
         Pain au Raisin                                             10.67%           8.67%                  64.93
         Pancakes                                                   11.67%           9.00%                  51.64
         Scones                                                     10.67%           7.00%                  65.58
         Toaster Pastries                                            9.67%           8.67%                  73.44
         Waffles                                                    11.00%           8.67%                  67.60
         Other Morning Goods                                        10.67%           8.00%                  25.81
         Frozen Morning Goods                                       10.67%           8.00%                  82.77
        Source: Canadean                                                                         © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                               Page 200

© Canadean. This product is licensed and is not to be photocopied                             Published: April 2012
    China MORNING GOODS MARKET ANALYSIS

11.1.2   Morning Goods Market Growth Dynamics by Value, 2006-16

         Figure 150: China Morning Goods Market Growth Dynamics by Value, 2006–16

                              12.0%

                              10.0%
               CAGR 2006-11




                              8.0%

                              6.0%

                              4.0%

                              2.0%

                              0.0%
                                  0.0%      2.0%         4.0%         6.0%      8.0%        10.0%     12.0%     14.0%       16.0%
                                                                             CAGR 2011-16
                                  Frozen Morning Goods                Scones                            Buns & Teacakes
                                  Pancakes                            Pain au Chocolat                  Donuts
                                  Toaster Pastries                    Breakf ast Cakes                  Pain au Raisin
                                  Madeleines                          Waf f les                         Other
                                  Muf f ins                           Croissants                        Crumpets

          Source: Canadean                                                                                           © Canadean



          Table 234: China Morning Goods Market Dynamics: past and future growth rates (2006–11 & 2011–16)
                                  and future market size (2016), by Value (CNY m), by Segments
           Segment                                              CAGR(2011-16)               CAGR(2006-11)          Market Size 2016
           Buns & Teacakes                                            11.67%                        8.00%                      288.25
           Breakfast Cakes                                            11.67%                        8.00%                      218.93
           Croissants                                                 10.00%                        8.67%                      116.16
           Crumpets                                                   10.33%                        9.00%                       93.69
           Donuts                                                     10.00%                        8.33%                      267.63
           Madeleines                                                 10.33%                        8.33%                      174.60
           Muffins                                                    10.00%                        8.67%                      125.41
           Pain au Chocolat                                           10.33%                        8.33%                      213.05
           Pain au Raisin                                             11.33%                        8.00%                      281.74
           Pancakes                                                   12.67%                        9.33%                      287.50
           Scones                                                     10.67%                        7.33%                      376.15
           Toaster Pastries                                           11.33%                        7.67%                      230.65
           Waffles                                                     9.00%                        9.00%                      153.82
           Other Morning Goods                                        11.67%                        8.33%                      139.85
           Frozen Morning Goods                                       10.00%                        9.00%                      410.21
          Source: Canadean                                                                                           © Canadean



  The Future of the Bakery & Cereals Market in China, to 2016                                                                 Page 201

  © Canadean. This product is licensed and is not to be photocopied                                               Published: April 2012
    China MORNING GOODS MARKET ANALYSIS



11.2     Morning Goods Consumption Analysis, 2006–16
11.2.1   Morning Goods Market by Volume, 2006–16

         Figure 151: China Morning Goods Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                      900.0                                                                              16.0%
                Morning Goods Consumption by Volume




                                                      800.0                                                                              14.0%

                                                      700.0
                                                                                                                                         12.0%




                                                                                                                                                     Growth % (Y-O-Y)
                                                      600.0
                                                                                                                                         10.0%
                                                      500.0
                               (Kg m)




                                                                                                                                         8.0%
                                                      400.0
                                                                                                                                         6.0%
                                                      300.0
                                                                                                                                         4.0%
                                                      200.0

                                                      100.0                                                                              2.0%

                                                        0.0                                                                              0.0%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                               Overall Volume           Y-O-Y growth


          Source: Canadean                                                                                                                © Canadean



          Table 235: China Morning Goods Market Volume (Kg m)and Growth (Y-o-Y), 2006–16
                                                       2006    2007    2008     2009    2010    2011        2012       2013     2014      2015             2016
           Overall
           Volume                                     331.8    362.4   394.0   424.2    458.0   494.8       537.7      587.9   648.1     723.6         823.3
           Y-o-Y
           growth                                              9.3%    8.7%     7.6%    8.0%    8.0%        8.7%       9.3%    10.3%     11.6%      13.8%
          Source: Canadean                                                                                                                © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                      Page 202

  © Canadean. This product is licensed and is not to be photocopied                                                                    Published: April 2012
    China MORNING GOODS MARKET ANALYSIS

11.2.2   Morning Goods Consumption by Segments, 2006–16

         Figure 152: China Morning Goods Consumption (Kg m) by Segments, 2006–16

                                             900.0
                 Morning Goods Consumption




                                             800.0
                     by Segments (Kg m)




                                             700.0
                                             600.0
                                             500.0
                                             400.0
                                             300.0
                                             200.0
                                             100.0
                                               0.0
                                                     2006   2007   2008   2009   2010   2011   2012   2013    2014   2015    2016
                                             Buns & Teacakes               Breakf ast Cakes                  Croissants
                                             Crumpets                      Donuts                            Madeleines
                                             Muf f ins                     Pain au Chocolat                  Pain au Raisin
                                             Pancakes                      Scones                            Toaster Pastries
                                             Waf f les                     Other                             Frozen Morning Goods



          Source: Canadean                                                                                                  © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                      Page 203

  © Canadean. This product is licensed and is not to be photocopied                                                    Published: April 2012
 China MORNING GOODS MARKET ANALYSIS




        Table 236: China Morning Goods Consumption (Kg m) by Segments, 2006–11
                                                                                                                  CAGR
         Segment                            2006               2007     2008     2009     2010     2011         2006–11
         Buns & Teacakes                    20.94              22.86    24.80    26.65    28.80    31.24           8.33%
         Breakfast Cakes                    14.51              15.77    17.07    18.26    19.69    21.32           8.00%
         Croissants                         16.55              18.07    19.62    21.06    22.75    24.69           8.33%
         Crumpets                           10.93              11.98    13.03    14.03    15.20    16.56           8.67%
         Donuts                             33.06              36.40    39.72    42.90    46.60    50.86           9.00%
         Madeleines                         21.78              23.95    26.20    28.30    30.67    33.00           8.67%
         Muffins                            15.48              16.87    18.25    19.50    21.00    22.75           8.00%
         Pain au Chocolat                   23.66              25.70    27.81    29.78    32.02    34.23           7.67%
         Pain au Raisin                     25.82              28.31    30.90    33.43    36.16    39.12           8.67%
         Pancakes                           19.33              21.35    23.43    25.39    27.58    29.74           9.00%
         Scones                             28.17              30.25    32.46    34.59    36.93    39.51           7.00%
         Toaster Pastries                   30.55              33.50    36.58    39.57    42.80    46.30           8.67%
         Waffles                            26.47              29.03    31.69    34.28    37.09    40.11           8.67%
         Other Morning Goods                10.58              11.50    12.47    13.41    14.43    15.55           8.00%
         Frozen Morning
         Goods                              33.94              36.90    40.01    43.02    46.30    49.87           8.00%
         Overall                           331.76             362.45   394.04   424.17   458.01   494.84           8.32%
       Source: Canadean                                                                                    © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                      Page 204

© Canadean. This product is licensed and is not to be photocopied                                    Published: April 2012
 China MORNING GOODS MARKET ANALYSIS


        Table 237: China Morning Goods Consumption (Kg m) by Segments, 2011–16
                                                                                                                  CAGR
         Segment                            2011               2012     2013     2014     2015     2016         2011–16
         Buns & Teacakes                    31.24              34.13    37.36    41.35    46.14    52.65         11.00%
         Breakfast Cakes                    21.32              23.08    25.08    27.60    30.64    34.85         10.33%
         Croissants                         24.69              26.73    29.05    31.97    35.49    40.37         10.33%
         Crumpets                           16.56              18.06    19.72    21.59    23.88    26.67         10.00%
         Donuts                             50.86              55.77    62.22    69.49    78.11    89.64         12.00%
         Madeleines                         33.00              35.95    39.33    43.46    48.40    54.78         10.67%
         Muffins                            22.75              24.68    26.82    29.36    32.49    36.63         10.00%
         Pain au Chocolat                   34.23              37.21    40.62    44.74    49.69    55.97         10.33%
         Pain au Raisin                     39.12              42.62    46.34    50.79    56.87    64.93         10.67%
         Pancakes                           29.74              32.47    35.95    40.13    45.00    51.64         11.67%
         Scones                             39.51              42.63    46.41    50.91    57.04    65.58         10.67%
         Toaster Pastries                   46.30              50.22    54.56    59.45    65.93    73.44           9.67%
         Waffles                            40.11              43.48    47.50    52.53    58.97    67.60         11.00%
         Other Morning Goods                15.55              16.78    18.26    20.13    22.54    25.81         10.67%
         Frozen Morning
         Goods                              49.87              53.86    58.63    64.62    72.36    82.77         10.67%
         Overall                           494.84             537.66   587.85   648.13   723.55   823.32         10.72%
       Source: Canadean                                                                                    © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                      Page 205

© Canadean. This product is licensed and is not to be photocopied                                    Published: April 2012
    China MORNING GOODS MARKET ANALYSIS


11.3     Morning Goods Market Value Analysis, 2006–16
11.3.1   Morning Goods Market by Value, 2006–16

         Figure 153: China Morning Goods Market Value (CNY m) and Growth (Y-o-Y), 2006–16

                                                         4,000.0                                                                                      16.0%
                 Morning Goods Market by Value (CNY m)




                                                         3,500.0                                                                                      14.0%

                                                         3,000.0                                                                                      12.0%




                                                                                                                                                                  Growth % (Y-O-Y)
                                                         2,500.0                                                                                      10.0%

                                                         2,000.0                                                                                      8.0%

                                                         1,500.0                                                                                      6.0%

                                                         1,000.0                                                                                      4.0%

                                                          500.0                                                                                       2.0%

                                                             0.0                                                                                      0.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                         Overall Value           Y-O-Y growth


          Source: Canadean                                                                                                                             © Canadean



          Table 238: China Morning Goods Market Value (CNY m) and Growth (Y-o-Y), 2006–16
                                                            2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
           Overall
           Value                                          1,355.5   1,482.7   1,610.1   1,734.8   1,872.7   2,022.4   2,199.3   2,402.1   2,643.9   2,955.7     3,377.6
           Y-o-Y
           growth                                                     9.4%      8.6%      7.7%      7.9%      8.0%      8.7%      9.2%     10.1%      11.8%      14.3%
          Source: Canadean                                                                                                                             © Canadean



          Table 239: China Morning Goods Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                            2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
           Overall
           Value                                            170.2    195.2     232.1     254.3     277.1     313.4     340.8     372.2     409.7      458.0         523.4
           Y-o-Y
           growth                                                    14.7%     18.9%      9.6%      8.9%     13.1%      8.7%      9.2%     10.1%      11.8%      14.3%
          Source: Canadean                                                                                                                             © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                                   Page 206

  © Canadean. This product is licensed and is not to be photocopied                                                                                 Published: April 2012
    China MORNING GOODS MARKET ANALYSIS

11.3.2   Average Consumer Price/Kg - Morning Goods, 2006-2016

         Figure 154: China Morning Goods Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16

                                                     4.105                                                                    0.5%
               Average Consumer Price/ Kg -Morning




                                                     4.100                                                                    0.4%

                                                     4.095                                                                    0.3%




                                                                                                                                         Growth % (Y-O-Y)
                                                     4.090                                                                    0.2%
                          Goods (CNY)




                                                     4.085                                                                    0.1%

                                                     4.080                                                                    0.0%

                                                     4.075                                                                    -0.1%

                                                     4.070                                                                    -0.2%

                                                     4.065                                                                    -0.3%
                                                             2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                Avg Price      Y-O-Y growth


          Source: Canadean                                                                                                       © Canadean



          Table 240: China Morning Goods Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16
                                                      2006    2007    2008    2009    2010    2011    2012    2013    2014       2015                       2016
           Avg.
           Price                                     4.086    4.091   4.086   4.090   4.089   4.087   4.090   4.086   4.079     4.085                       4.102
           Y-o-Y
           growth                                             0.1%    -0.1%   0.1%    0.0%    0.0%    0.1%    -0.1%   -0.2%      0.1%                       0.4%
          Source: Canadean                                                                                                       © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                             Page 207

  © Canadean. This product is licensed and is not to be photocopied                                                           Published: April 2012
    China MORNING GOODS MARKET ANALYSIS

11.3.3   Morning Goods Market Value by Segments, 2006-2016

         Figure 155: China Morning Goods Market Value (CNY m) by Segments, 2006–16

                                                 4000.0
                 Morning Goods Market Value by




                                                 3500.0
                                                 3000.0
                       Segments (CNY m)




                                                 2500.0
                                                 2000.0
                                                 1500.0
                                                 1000.0
                                                  500.0
                                                    0.0
                                                          2006   2007   2008   2009   2010   2011   2012   2013    2014   2015    2016


                                                 Buns & Teacakes                Breakf ast Cakes                  Croissants
                                                 Crumpets                       Donuts                            Madeleines
                                                 Muf f ins                      Pain au Chocolat                  Pain au Raisin
                                                 Pancakes                       Scones                            Toaster Pastries
                                                 Waf f les                      Other                             Frozen Morning Goods


          Source: Canadean                                                                                                       © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                           Page 208

  © Canadean. This product is licensed and is not to be photocopied                                                         Published: April 2012
 China MORNING GOODS MARKET ANALYSIS




        Table 241: China Morning Goods Market Value (CNY m) by Segments, 2006–11
                                                                                                                               CAGR
         Segment                                  2006               2007       2008       2009       2010       2011        2006–11
         Buns & Teacakes                        112.99          123.10        132.78     142.81     154.04     166.02          8.00%
         Breakfast Cakes                         85.82              93.50     100.75     108.16     116.68     126.09          8.00%
         Croissants                              47.60              52.30      56.75      61.29      66.46      72.13          8.67%
         Crumpets                                37.24              41.01      44.71      48.43      52.65      57.30          9.00%
         Donuts                                 111.37          121.60        131.64     141.75     153.33     166.18          8.33%
         Madeleines                              71.57              78.30      85.43      92.19      99.54     106.79          8.33%
         Muffins                                 51.39              56.46      61.57      66.53      71.90      77.87          8.67%
         Pain au Chocolat                        87.33              95.54     104.24     112.50     121.46     130.30          8.33%
         Pain au Raisin                         112.10          122.13        132.26     142.07     152.74     164.71          8.00%
         Pancakes                               101.37          112.32        123.47     134.06     146.19     158.36          9.33%
         Scones                                 159.07          171.89        184.84     197.36     211.08     226.61          7.33%
         Toaster Pastries                        93.20          101.13        109.13     116.87     125.32     134.84          7.67%
         Waffles                                 64.98              71.69      78.45      85.03      92.12      99.97          9.00%
         Other Morning Goods                     53.98              59.06      64.18      69.15      74.53      80.55          8.33%
         Frozen Morning Goods                   165.54          182.64        199.88     216.63     234.70     254.71          9.00%
         Overall                              1,355.54        1,482.66       1,610.06   1,734.82   1,872.73   2,022.42         8.33%
       Source: Canadean                                                                                              © Canadean



        Table 242: China Morning Goods Market Value (CNY m) by Segments, 2011–16
                                                                                                                                CAGR
         Segment                                  2011               2012        2013       2014       2015       2016        2011–16
         Buns & Teacakes                        166.02              181.57     199.24     221.47     249.92     288.25         11.67%
         Breakfast Cakes                        126.09              137.91     151.33     168.21     189.82     218.93         11.67%
         Croissants                               72.13              78.42      85.19      93.06     103.53     116.16         10.00%
         Crumpets                                 57.30              62.45      68.16      74.55      82.73      93.69         10.33%
         Donuts                                 166.18              180.34     196.12     213.84     236.74     267.63         10.00%
         Madeleines                             106.79              115.50     125.55     138.01     153.88     174.60         10.33%
         Muffins                                  77.87              84.42      91.28      99.69     110.41     125.41         10.00%
         Pain au Chocolat                       130.30              140.93     153.19     168.40     187.76     213.05         10.33%
         Pain au Raisin                         164.71              179.50     196.23     216.61     244.66     281.74         11.33%
         Pancakes                               158.36              173.44     192.71     216.59     245.36     287.50         12.67%
         Scones                                 226.61              244.53     266.45     291.97     327.12     376.15         10.67%
         Toaster Pastries                       134.84              146.81     161.14     177.64     200.00     230.65         11.33%
         Waffles                                  99.97             108.46     117.36     127.11     138.02     153.82           9.00%
         Other Morning Goods                      80.55              87.51      95.92     106.71     120.62     139.85         11.67%
         Frozen Morning Goods                   254.71              277.48     302.24     330.04     365.15     410.21         10.00%
        Overall                               2,022.42         2,199.28      2,402.10   2,643.89   2,955.71   3,377.64      10.80%
       Source: Canadean                                                                                              © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                                   Page 209

© Canadean. This product is licensed and is not to be photocopied                                                 Published: April 2012
 China MORNING GOODS MARKET ANALYSIS


        Table 243: China Morning Goods Market (USD m) by Segments, 2006–11
                                                                                                                      CAGR
         Segment                                  2006              2007     2008     2009     2010     2011        2006–11
         Buns & Teacakes                         14.19              16.21    19.14    20.94    22.79    25.73        12.64%
         Breakfast Cakes                         10.78              12.31    14.52    15.86    17.26    19.54        12.64%
         Croissants                                5.98              6.89     8.18     8.99     9.83    11.18        13.33%
         Crumpets                                  4.68              5.40     6.44     7.10     7.79     8.88        13.68%
         Donuts                                  13.98              16.01    18.98    20.78    22.68    25.75        12.99%
         Madeleines                                8.99             10.31    12.31    13.52    14.73    16.55        12.99%
         Muffins                                   6.45              7.43     8.88     9.75    10.64    12.07        13.33%
         Pain au Chocolat                        10.97              12.58    15.03    16.49    17.97    20.19        12.99%
         Pain au Raisin                          14.08              16.08    19.07    20.83    22.60    25.52        12.64%
         Pancakes                                12.73              14.79    17.80    19.66    21.63    24.54        14.03%
         Scones                                  19.97              22.63    26.65    28.94    31.23    35.11        11.94%
         Toaster Pastries                        11.70              13.32    15.73    17.13    18.54    20.90        12.29%
         Waffles                                   8.16              9.44    11.31    12.47    13.63    15.49        13.68%
         Other Morning Goods                       6.78              7.78     9.25    10.14    11.03    12.48        12.99%
         Frozen Morning Goods                    20.79              24.05    28.81    31.76    34.72    39.47        13.68%
         Overall                                170.21          195.22      232.09   254.34   277.05   313.39        12.98%
       Source: Canadean                                                                                     © Canadean



        Table 244: China Morning Goods Market Value (USD m) by Segments, 2011–16
                                                                                                                      CAGR
         Segment                                  2011              2012     2013     2014     2015     2016        2011–16
         Buns & Teacakes                         25.73              28.14    30.87    34.32    38.73    44.67        11.67%
         Breakfast Cakes                         19.54              21.37    23.45    26.07    29.41    33.93        11.67%
         Croissants                              11.18              12.15    13.20    14.42    16.04    18.00        10.00%
         Crumpets                                  8.88              9.68    10.56    11.55    12.82    14.52        10.33%
         Donuts                                  25.75              27.95    30.39    33.14    36.68    41.47        10.00%
         Madeleines                              16.55              17.90    19.45    21.39    23.84    27.06        10.33%
         Muffins                                 12.07              13.08    14.14    15.45    17.11    19.43        10.00%
         Pain au Chocolat                        20.19              21.84    23.74    26.09    29.10    33.01        10.33%
         Pain au Raisin                          25.52              27.82    30.41    33.57    37.91    43.66        11.33%
         Pancakes                                24.54              26.88    29.86    33.56    38.02    44.55        12.67%
         Scones                                  35.11              37.89    41.29    45.24    50.69    58.29        10.67%
         Toaster Pastries                        20.90              22.75    24.97    27.53    30.99    35.74        11.33%
         Waffles                                 15.49              16.81    18.19    19.70    21.39    23.84         9.00%
         Other Morning Goods                     12.48              13.56    14.86    16.54    18.69    21.67        11.67%
         Frozen Morning Goods                    39.47              43.00    46.83    51.14    56.58    63.57        10.00%
         Overall                                313.39          340.80      372.23   409.70   458.02   523.40        10.80%
       Source: Canadean                                                                                     © Canadean



The Future of the Bakery & Cereals Market in China, to 2016                                                          Page 210

© Canadean. This product is licensed and is not to be photocopied                                        Published: April 2012
    China MORNING GOODS MARKET ANALYSIS


11.4     Buns & Teacakes Market Analysis, 2006–16
11.4.1   Buns & Teacakes Market by Volume, 2006–16

         Figure 156: China Buns & Teacakes Market by Volume (Kg m), 2006–16

                                                    60.0                                                                        16.0%
                 Buns & Teacakes Market by Volume




                                                                                                                                14.0%
                                                    50.0
                                                                                                                                12.0%




                                                                                                                                            Growth % (Y-O-Y)
                                                    40.0
                                                                                                                                10.0%
                              (Kg m)




                                                    30.0                                                                        8.0%

                                                                                                                                6.0%
                                                    20.0
                                                                                                                                4.0%
                                                    10.0
                                                                                                                                2.0%

                                                     0.0                                                                        0.0%
                                                            2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                            Market Value      Y-o-Y Growth %


          Source: Canadean                                                                                                       © Canadean



          Table 245: China Buns & Teacakes Market by Volume (Kg m), 2006–16
                                                     2006     2007   2008    2009    2010    2011   2012       2013    2014      2015             2016
           Overall
           Volume                                    20.9     22.9   24.8    26.6     28.8   31.2   34.1       37.4    41.4       46.1               52.6
           Y-o-Y
           growth                                             9.2%   8.5%    7.5%    8.1%    8.5%   9.2%       9.5%   10.7%     11.6%      14.1%
          Source: Canadean                                                                                                       © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                             Page 211

  © Canadean. This product is licensed and is not to be photocopied                                                           Published: April 2012
    China MORNING GOODS MARKET ANALYSIS

11.4.2   Buns & Teacakes Market by Value, 2006–16

         Figure 157: China Buns & Teacakes Market by Value (CNY m), 2006–16

                                                   350.0                                                                          18.0%
                 Buns & Teacakes Market by Value




                                                                                                                                  16.0%
                                                   300.0
                                                                                                                                  14.0%
                                                   250.0




                                                                                                                                              Growth % (Y-O-Y)
                                                                                                                                  12.0%
                            (CNY m)




                                                   200.0                                                                          10.0%

                                                   150.0                                                                          8.0%

                                                                                                                                  6.0%
                                                   100.0
                                                                                                                                  4.0%
                                                    50.0
                                                                                                                                  2.0%

                                                     0.0                                                                          0.0%
                                                           2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                            Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                         © Canadean



          Table 246: China Buns & Teacakes Market by Value (CNY m), 2006–16
                                                    2006    2007     2008    2009    2010     2011   2012       2013     2014      2015             2016
           Market
           Value                                   113.0    123.1   132.8   142.8    154.0   166.0   181.6      199.2   221.5     249.9         288.3
           Y-o-Y
           growth                                           9.0%    7.9%     7.6%    7.9%    7.8%    9.4%       9.7%    11.2%     12.8%      15.3%
          Source: Canadean                                                                                                         © Canadean



          Table 247: China Buns & Teacakes Market by Value (USD m), 2006–16
                                                    2006    2007     2008    2009    2010     2011   2012       2013     2014      2015             2016
           Market
           Value                                    14.2     16.2    19.1    20.9     22.8    25.7    28.1       30.9    34.3       38.7               44.7
           Y-o-Y
           growth                                          14.2%    18.1%    9.4%    8.8%    12.9%   9.4%       9.7%    11.2%     12.8%      15.3%
          Source: Canadean                                                                                                         © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                               Page 212

  © Canadean. This product is licensed and is not to be photocopied                                                             Published: April 2012
    China MORNING GOODS MARKET ANALYSIS


11.5     Breakfast Cakes Market Analysis, 2006–16
11.5.1   Breakfast Cakes Market by Volume, 2006–16

         Figure 158: China Breakfast Cakes Market by Volume (Kg m), 2006–16

                                                    40.0                                                                        16.0%
                 Breakfast Cakes Market by Volume




                                                    35.0                                                                        14.0%

                                                    30.0                                                                        12.0%




                                                                                                                                            Growth % (Y-O-Y)
                                                    25.0                                                                        10.0%
                              (Kg m)




                                                    20.0                                                                        8.0%

                                                    15.0                                                                        6.0%

                                                    10.0                                                                        4.0%

                                                     5.0                                                                        2.0%

                                                     0.0                                                                        0.0%
                                                            2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                            Market Value      Y-o-Y Growth %


          Source: Canadean                                                                                                       © Canadean



          Table 248: China Breakfast Cakes Market by Volume (Kg m), 2006–16
                                                     2006     2007   2008    2009     2010   2011   2012       2013    2014      2015              2016
           Overall
           Volume                                    14.5     15.8   17.1    18.3     19.7   21.3    23.1      25.1    27.6       30.6                34.9
           Y-o-Y
           growth                                             8.7%   8.2%    7.0%    7.8%    8.3%   8.3%       8.7%   10.0%     11.0%      13.7%
          Source: Canadean                                                                                                       © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                             Page 213

  © Canadean. This product is licensed and is not to be photocopied                                                           Published: April 2012
    China MORNING GOODS MARKET ANALYSIS

11.5.2   Breakfast Cakes Market by Value, 2006–16

         Figure 159: China Breakfast Cakes Market by Value (CNY m), 2006–16

                                                   250.0                                                                        18.0%
                 Breakfast Cakes Market by Value




                                                                                                                                16.0%
                                                   200.0                                                                        14.0%




                                                                                                                                            Growth % (Y-O-Y)
                                                                                                                                12.0%
                             (CNY m)




                                                   150.0
                                                                                                                                10.0%

                                                                                                                                8.0%
                                                   100.0
                                                                                                                                6.0%

                                                    50.0                                                                        4.0%

                                                                                                                                2.0%

                                                     0.0                                                                        0.0%
                                                           2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                           Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                       © Canadean



          Table 249: China Breakfast Cakes Market by Value (CNY m), 2006–16
                                                    2006    2007    2008    2009    2010     2011   2012       2013    2014      2015             2016
           Market
           Value                                    85.8    93.5   100.7   108.2    116.7   126.1   137.9   151.3     168.2     189.8         218.9
           Y-o-Y
           growth                                           9.0%   7.8%     7.4%    7.9%    8.1%    9.4%       9.7%   11.2%     12.8%      15.3%
          Source: Canadean                                                                                                       © Canadean



          Table 250: China Breakfast Cakes Market by Value (USD m), 2006–16
                                                    2006    2007    2008    2009    2010     2011   2012       2013    2014      2015             2016
           Market
           Value                                    10.8    12.3    14.5    15.9     17.3    19.5    21.4      23.4    26.1       29.4                33.9
           Y-o-Y
           growth                                          14.2%   18.0%    9.2%    8.9%    13.2%   9.4%       9.7%   11.2%     12.8%      15.3%
          Source: Canadean                                                                                                       © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                             Page 214

  © Canadean. This product is licensed and is not to be photocopied                                                           Published: April 2012
    China MORNING GOODS MARKET ANALYSIS


11.6     Croissants Market Analysis, 2006–16
11.6.1   Croissants Market by Volume, 2006–16

         Figure 160: China Croissants Market by Volume (Kg m), 2006–16

                                                    45.0                                                                                                16.0%
               Croissants Market by Volume (Kg m)




                                                    40.0                                                                                                14.0%

                                                    35.0
                                                                                                                                                        12.0%




                                                                                                                                                                    Growth % (Y-O-Y)
                                                    30.0
                                                                                                                                                        10.0%
                                                    25.0
                                                                                                                                                        8.0%
                                                    20.0
                                                                                                                                                        6.0%
                                                    15.0
                                                                                                                                                        4.0%
                                                    10.0

                                                     5.0                                                                                                2.0%

                                                     0.0                                                                                                0.0%
                                                              2006    2007   2008    2009     2010     2011   2012   2013     2014     2015    2016

                                                                                      Market Value             Y-o-Y Growth %


          Source: Canadean                                                                                                                               © Canadean



          Table 251: China Croissants Market by Volume (Kg m), 2006–16
                                                       2006          2007    2008      2009          2010     2011    2012       2013          2014      2015             2016
           Overall
           Volume                                          16.5      18.1     19.6     21.1          22.8     24.7     26.7          29.1      32.0       35.5                40.4
           Y-o-Y
           growth                                                    9.2%    8.6%      7.3%          8.1%     8.5%    8.3%       8.7%         10.0%     11.0%      13.7%
          Source: Canadean                                                                                                                               © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                                     Page 215

  © Canadean. This product is licensed and is not to be photocopied                                                                                   Published: April 2012
    China MORNING GOODS MARKET ANALYSIS

11.6.2   Croissants Market by Value, 2006–16

         Figure 161: China Croissants Market by Value (CNY m), 2006–16

                                                      140.0                                                                               14.0%
                 Croissants Market by Value (CNY m)




                                                      120.0                                                                               12.0%

                                                      100.0                                                                               10.0%




                                                                                                                                                      Growth % (Y-O-Y)
                                                       80.0                                                                               8.0%

                                                       60.0                                                                               6.0%

                                                       40.0                                                                               4.0%

                                                       20.0                                                                               2.0%

                                                        0.0                                                                               0.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                      Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                                 © Canadean



          Table 252: China Croissants Market by Value (CNY m), 2006–16
                                                         2006          2007    2008    2009    2010     2011   2012       2013   2014      2015             2016
           Market
           Value                                          47.6         52.3    56.7    61.3     66.5    72.1    78.4      85.2   93.1     103.5         116.2
           Y-o-Y
           growth                                                      9.9%   8.5%     8.0%    8.4%    8.5%    8.7%       8.6%   9.2%     11.2%      12.2%
          Source: Canadean                                                                                                                 © Canadean



          Table 253: China Croissants Market by Value (USD m), 2006–16
                                                         2006          2007    2008    2009    2010     2011   2012       2013   2014      2015             2016
           Market
           Value                                              6.0       6.9     8.2     9.0      9.8    11.2    12.2      13.2   14.4       16.0                18.0
           Y-o-Y
           growth                                                     15.2%   18.8%    9.8%    9.4%    13.7%   8.7%       8.6%   9.2%     11.2%      12.2%
          Source: Canadean                                                                                                                 © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                       Page 216

  © Canadean. This product is licensed and is not to be photocopied                                                                     Published: April 2012
    China MORNING GOODS MARKET ANALYSIS


11.7     Crumpets Market Analysis, 2006–16
11.7.1   Crumpets Market by Volume, 2006–16

         Figure 162: China Crumpets Market by Volume (Kg m), 2006–16

                                                    30.0                                                                                              14.0%
                 Crumpets Market by Volume (Kg m)




                                                    25.0                                                                                              12.0%

                                                                                                                                                      10.0%




                                                                                                                                                                  Growth % (Y-O-Y)
                                                    20.0
                                                                                                                                                      8.0%
                                                    15.0
                                                                                                                                                      6.0%
                                                    10.0
                                                                                                                                                      4.0%

                                                     5.0                                                                                              2.0%

                                                     0.0                                                                                              0.0%
                                                              2006    2007   2008    2009     2010    2011   2012   2013     2014     2015   2016

                                                                                      Market Value            Y-o-Y Growth %


          Source: Canadean                                                                                                                             © Canadean



          Table 254: China Crumpets Market by Volume (Kg m), 2006–16
                                                       2006          2007    2008      2009          2010    2011     2012      2013         2014      2015             2016
           Overall
           Volume                                          10.9      12.0     13.0     14.0          15.2    16.6     18.1          19.7     21.6       23.9                26.7
           Y-o-Y
           growth                                                    9.6%    8.7%      7.7%          8.4%    8.9%    9.0%       9.2%         9.5%     10.6%      11.7%
          Source: Canadean                                                                                                                             © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                                   Page 217

  © Canadean. This product is licensed and is not to be photocopied                                                                                 Published: April 2012
    China MORNING GOODS MARKET ANALYSIS

11.7.2   Crumpets Market by Value, 2006–16

         Figure 163: China Crumpets Market by Value (CNY m), 2006–16

                                                    100.0                                                                               14.0%
                 Crumpets Market by Value (CNY m)



                                                     90.0
                                                                                                                                        12.0%
                                                     80.0

                                                     70.0                                                                               10.0%




                                                                                                                                                    Growth % (Y-O-Y)
                                                     60.0
                                                                                                                                        8.0%
                                                     50.0
                                                                                                                                        6.0%
                                                     40.0

                                                     30.0                                                                               4.0%
                                                     20.0
                                                                                                                                        2.0%
                                                     10.0

                                                      0.0                                                                               0.0%
                                                                  2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                    Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                               © Canadean



          Table 255: China Crumpets Market by Value (CNY m), 2006–16
                                                       2006          2007    2008    2009    2010     2011   2012       2013   2014      2015              2016
           Market
           Value                                        37.2         41.0    44.7    48.4     52.6    57.3   62.5       68.2   74.5       82.7                93.7
           Y-o-Y
           growth                                                   10.1%   9.0%     8.3%    8.7%    8.8%    9.0%       9.1%   9.4%     11.0%      13.2%
          Source: Canadean                                                                                                               © Canadean



          Table 256: China Crumpets Market by Value (USD m), 2006–16
                                                       2006          2007    2008    2009    2010     2011   2012       2013   2014      2015              2016
           Market
           Value                                            4.7       5.4     6.4     7.1      7.8     8.9    9.7       10.6   11.6       12.8                14.5
           Y-o-Y
           growth                                                   15.5%   19.4%   10.2%    9.7%    14.0%   9.0%       9.1%   9.4%     11.0%      13.2%
          Source: Canadean                                                                                                               © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                     Page 218

  © Canadean. This product is licensed and is not to be photocopied                                                                   Published: April 2012
    China MORNING GOODS MARKET ANALYSIS


11.8     Donuts Market Analysis, 2006–16
11.8.1   Donuts Market by Volume, 2006–16

         Figure 164: China Donuts Market by Volume (Kg m), 2006–16

                                                  100.0                                                                           16.0%
                 Donuts Market by Volume (Kg m)




                                                   90.0
                                                                                                                                  14.0%
                                                   80.0
                                                                                                                                  12.0%
                                                   70.0




                                                                                                                                              Growth % (Y-O-Y)
                                                                                                                                  10.0%
                                                   60.0

                                                   50.0                                                                           8.0%

                                                   40.0
                                                                                                                                  6.0%
                                                   30.0
                                                                                                                                  4.0%
                                                   20.0
                                                                                                                                  2.0%
                                                   10.0

                                                    0.0                                                                           0.0%
                                                             2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                              Market Value      Y-o-Y Growth %


          Source: Canadean                                                                                                         © Canadean



          Table 257: China Donuts Market by Volume (Kg m), 2006–16
                                                     2006       2007   2008    2009     2010   2011   2012       2013    2014      2015              2016
           Overall
           Volume                                     33.1      36.4   39.7    42.9     46.6   50.9    55.8      62.2    69.5       78.1                89.6
           Y-o-Y
           growth                                              10.1%   9.1%    8.0%    8.6%    9.2%   9.7%    11.6%     11.7%     12.4%      14.8%
          Source: Canadean                                                                                                         © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                               Page 219

  © Canadean. This product is licensed and is not to be photocopied                                                             Published: April 2012
    China MORNING GOODS MARKET ANALYSIS

11.8.2   Donuts Market by Value, 2006–16

         Figure 165: China Donuts Market by Value (CNY m), 2006–16

                                                  300.0                                                                               14.0%
                 Donuts Market by Value (CNY m)




                                                  250.0                                                                               12.0%

                                                                                                                                      10.0%




                                                                                                                                                  Growth % (Y-O-Y)
                                                  200.0
                                                                                                                                      8.0%
                                                  150.0
                                                                                                                                      6.0%
                                                  100.0
                                                                                                                                      4.0%

                                                   50.0                                                                               2.0%

                                                    0.0                                                                               0.0%
                                                             2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                             © Canadean



          Table 258: China Donuts Market by Value (CNY m), 2006–16
                                                     2006       2007     2008    2009     2010    2011   2012       2013    2014       2015              2016
           Market
           Value                                     111.4      121.6   131.6    141.8   153.3   166.2   180.3      196.1   213.8     236.7          267.6
           Y-o-Y
           growth                                               9.2%    8.3%     7.7%    8.2%    8.4%    8.5%       8.8%    9.0%      10.7%      13.1%
          Source: Canadean                                                                                                             © Canadean



          Table 259: China Donuts Market by Value (USD m), 2006–16
                                                     2006       2007     2008    2009     2010    2011   2012       2013    2014       2015              2016
           Market
           Value                                      14.0       16.0    19.0     20.8    22.7    25.8    27.9       30.4    33.1       36.7                41.5
           Y-o-Y
           growth                                              14.5%    18.5%    9.5%    9.1%    13.5%   8.5%       8.8%    9.0%      10.7%      13.1%
          Source: Canadean                                                                                                             © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                   Page 220

  © Canadean. This product is licensed and is not to be photocopied                                                                 Published: April 2012
    China MORNING GOODS MARKET ANALYSIS


11.9     Madeleines Market Analysis, 2006–16
11.9.1   Madeleines Market by Volume, 2006–16

         Figure 166: China Madeleines Market by Volume (Kg m), 2006–16

                                                      60.0                                                                                               14.0%
                 Madeleines Market by Volume (Kg m)




                                                      50.0                                                                                               12.0%

                                                                                                                                                         10.0%




                                                                                                                                                                     Growth % (Y-O-Y)
                                                      40.0
                                                                                                                                                         8.0%
                                                      30.0
                                                                                                                                                         6.0%
                                                      20.0
                                                                                                                                                         4.0%

                                                      10.0                                                                                               2.0%

                                                       0.0                                                                                               0.0%
                                                                2006    2007   2008    2009     2010    2011   2012   2013     2014     2015    2016

                                                                                        Market Value            Y-o-Y Growth %


          Source: Canadean                                                                                                                                © Canadean



          Table 260: China Madeleines Market by Volume (Kg m), 2006–16
                                                         2006          2007    2008      2009          2010    2011     2012      2013          2014      2015             2016
           Overall
           Volume                                            21.8      24.0     26.2     28.3          30.7    33.0     36.0          39.3      43.5       48.4                54.8
           Y-o-Y
           growth                                                   10.0%      9.4%      8.0%          8.4%    7.6%    8.9%       9.4%         10.5%     11.4%      13.2%
          Source: Canadean                                                                                                                                © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                                      Page 221

  © Canadean. This product is licensed and is not to be photocopied                                                                                    Published: April 2012
    China MORNING GOODS MARKET ANALYSIS

11.9.2   Madeleines Market by Value, 2006–16

         Figure 167: China Madeleines Market by Value (CNY m), 2006–16

                                                      200.0                                                                                16.0%
                 Madeleines Market by Value (CNY m)



                                                      180.0
                                                                                                                                           14.0%
                                                      160.0
                                                                                                                                           12.0%
                                                      140.0




                                                                                                                                                       Growth % (Y-O-Y)
                                                                                                                                           10.0%
                                                      120.0

                                                      100.0                                                                                8.0%

                                                       80.0
                                                                                                                                           6.0%
                                                       60.0
                                                                                                                                           4.0%
                                                       40.0
                                                                                                                                           2.0%
                                                       20.0

                                                        0.0                                                                                0.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                      Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                                  © Canadean



          Table 261: China Madeleines Market by Value (CNY m), 2006–16
                                                         2006          2007    2008    2009    2010     2011   2012       2013   2014       2015             2016
           Market
           Value                                          71.6         78.3    85.4    92.2     99.5   106.8   115.5   125.5     138.0     153.9          174.6
           Y-o-Y
           growth                                                      9.4%   9.1%     7.9%    8.0%    7.3%    8.2%       8.7%   9.9%      11.5%      13.5%
          Source: Canadean                                                                                                                  © Canadean



          Table 262: China Madeleines Market by Value (USD m), 2006–16
                                                         2006          2007    2008    2009    2010     2011   2012       2013   2014       2015             2016
           Market
           Value                                              9.0      10.3    12.3    13.5     14.7    16.5    17.9      19.5    21.4       23.8                27.1
           Y-o-Y
           growth                                                     14.7%   19.4%    9.8%    8.9%    12.4%   8.2%       8.7%   9.9%      11.5%      13.5%
          Source: Canadean                                                                                                                  © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                        Page 222

  © Canadean. This product is licensed and is not to be photocopied                                                                      Published: April 2012
   China MORNING GOODS MARKET ANALYSIS


11.10 Muffins Market Analysis, 2006–16
11.10.1 Muffins Market by Volume, 2006–16

         Figure 168: China Muffins Market by Volume (Kg m), 2006–16

                                                   40.0                                                                                              14.0%
                 Muffins Market by Volume (Kg m)




                                                   35.0                                                                                              12.0%

                                                   30.0
                                                                                                                                                     10.0%




                                                                                                                                                                 Growth % (Y-O-Y)
                                                   25.0
                                                                                                                                                     8.0%
                                                   20.0
                                                                                                                                                     6.0%
                                                   15.0
                                                                                                                                                     4.0%
                                                   10.0

                                                    5.0                                                                                              2.0%

                                                    0.0                                                                                              0.0%
                                                             2006    2007   2008    2009     2010    2011   2012   2013     2014     2015   2016

                                                                                     Market Value            Y-o-Y Growth %


          Source: Canadean                                                                                                                            © Canadean



          Table 263: China Muffins Market by Volume (Kg m), 2006–16
                                                      2006          2007    2008      2009          2010    2011    2012       2013         2014      2015             2016
           Overall
           Volume                                         15.5      16.9     18.2     19.5          21.0    22.7     24.7          26.8     29.4       32.5                36.6
           Y-o-Y
           growth                                                   9.0%    8.2%      6.9%          7.7%    8.3%    8.5%       8.6%         9.5%     10.7%      12.7%
          Source: Canadean                                                                                                                            © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                                  Page 223

  © Canadean. This product is licensed and is not to be photocopied                                                                                Published: April 2012
   China MORNING GOODS MARKET ANALYSIS

11.10.2 Muffins Market by Value, 2006–16

         Figure 169: China Muffins Market by Value (CNY m), 2006–16

                                                140.0                                                                               16.0%
              Muffins Market by Value (CNY m)




                                                120.0                                                                               14.0%

                                                                                                                                    12.0%
                                                100.0




                                                                                                                                                Growth % (Y-O-Y)
                                                                                                                                    10.0%
                                                 80.0
                                                                                                                                    8.0%
                                                 60.0
                                                                                                                                    6.0%
                                                 40.0
                                                                                                                                    4.0%

                                                 20.0                                                                               2.0%

                                                  0.0                                                                               0.0%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                           © Canadean



          Table 264: China Muffins Market by Value (CNY m), 2006–16
                                                   2006          2007    2008    2009    2010     2011   2012       2013   2014      2015             2016
           Market
           Value                                    51.4         56.5    61.6    66.5     71.9    77.9    84.4      91.3   99.7     110.4         125.4
           Y-o-Y
           growth                                                9.9%   9.1%     8.1%    8.1%    8.3%    8.4%       8.1%   9.2%     10.8%      13.6%
          Source: Canadean                                                                                                           © Canadean



          Table 265: China Muffins Market by Value (USD m), 2006–16
                                                   2006          2007    2008    2009    2010     2011   2012       2013   2014      2015             2016
           Market
           Value                                        6.5       7.4     8.9     9.8     10.6    12.1    13.1      14.1   15.4       17.1               19.4
           Y-o-Y
           growth                                               15.2%   19.4%    9.9%    9.0%    13.4%   8.4%       8.1%   9.2%     10.8%      13.6%
          Source: Canadean                                                                                                           © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                 Page 224

  © Canadean. This product is licensed and is not to be photocopied                                                               Published: April 2012
   China MORNING GOODS MARKET ANALYSIS


11.11 Pain au Chocolat Market Analysis, 2006–16
11.11.1 Pain au Chocolat Market by Volume, 2006–16

         Figure 170: China Pain au Chocolat Market by Volume (Kg m), 2006–16

                                                     60.0                                                                        14.0%
                 Pain au Chocolat Market by Volume




                                                     50.0                                                                        12.0%

                                                                                                                                 10.0%




                                                                                                                                             Growth % (Y-O-Y)
                                                     40.0
                               (Kg m)




                                                                                                                                 8.0%
                                                     30.0
                                                                                                                                 6.0%
                                                     20.0
                                                                                                                                 4.0%

                                                     10.0                                                                        2.0%

                                                      0.0                                                                        0.0%
                                                             2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                             Market Value      Y-o-Y Growth %


          Source: Canadean                                                                                                        © Canadean



          Table 266: China Pain au Chocolat Market by Volume (Kg m), 2006–16
                                                      2006     2007   2008    2009    2010    2011   2012       2013    2014      2015             2016
           Overall
           Volume                                     23.7     25.7   27.8    29.8     32.0   34.2    37.2      40.6    44.7       49.7                56.0
           Y-o-Y
           growth                                              8.6%   8.2%    7.1%    7.5%    6.9%   8.7%       9.2%   10.2%     11.1%      12.7%
          Source: Canadean                                                                                                        © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                              Page 225

  © Canadean. This product is licensed and is not to be photocopied                                                            Published: April 2012
   China MORNING GOODS MARKET ANALYSIS

11.11.2 Pain au Chocolat Market by Value, 2006–16

         Figure 171: China Pain au Chocolat Market by Value (CNY m), 2006–16

                                                    250.0                                                                         16.0%
                 Pain au Chocolat Market by Value




                                                                                                                                  14.0%
                                                    200.0
                                                                                                                                  12.0%




                                                                                                                                              Growth % (Y-O-Y)
                                                                                                                                  10.0%
                             (CNY m)




                                                    150.0

                                                                                                                                  8.0%

                                                    100.0
                                                                                                                                  6.0%

                                                                                                                                  4.0%
                                                     50.0
                                                                                                                                  2.0%

                                                      0.0                                                                         0.0%
                                                            2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                             Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                         © Canadean



          Table 267: China Pain au Chocolat Market by Value (CNY m), 2006–16
                                                     2006    2007     2008    2009    2010     2011   2012       2013   2014       2015              2016
           Market
           Value                                     87.3     95.5   104.2   112.5    121.5   130.3   140.9   153.2     168.4     187.8          213.1
           Y-o-Y
           growth                                            9.4%    9.1%     7.9%    8.0%    7.3%    8.2%       8.7%   9.9%      11.5%      13.5%
          Source: Canadean                                                                                                         © Canadean



          Table 268: China Pain au Chocolat Market by Value (USD m), 2006–16
                                                     2006    2007     2008    2009    2010     2011   2012       2013   2014       2015              2016
           Market
           Value                                     11.0     12.6    15.0    16.5     18.0    20.2    21.8      23.7    26.1       29.1                 33.0
           Y-o-Y
           growth                                           14.7%    19.4%    9.8%    8.9%    12.4%   8.2%       8.7%   9.9%      11.5%      13.5%
          Source: Canadean                                                                                                         © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                               Page 226

  © Canadean. This product is licensed and is not to be photocopied                                                             Published: April 2012
   China MORNING GOODS MARKET ANALYSIS


11.12 Pain au Raisin Market Analysis, 2006–16
11.12.1 Pain au Raisin Market by Volume, 2006–16

         Figure 172: China Pain au Raisin Market by Volume (Kg m), 2006–16

                                                         70.0                                                                                            16.0%
                Pain au Raisin Market by Volume (Kg m)




                                                         60.0                                                                                            14.0%

                                                                                                                                                         12.0%
                                                         50.0




                                                                                                                                                                     Growth % (Y-O-Y)
                                                                                                                                                         10.0%
                                                         40.0
                                                                                                                                                         8.0%
                                                         30.0
                                                                                                                                                         6.0%
                                                         20.0
                                                                                                                                                         4.0%

                                                         10.0                                                                                            2.0%

                                                          0.0                                                                                            0.0%
                                                                   2006    2007   2008    2009   2010    2011   2012   2013     2014     2015   2016

                                                                                           Market Value          Y-o-Y Growth %


          Source: Canadean                                                                                                                                © Canadean



          Table 269: China Pain au Raisin Market by Volume (Kg m), 2006–16
                                                            2006          2007    2008      2009        2010    2011     2012      2013         2014      2015              2016
           Overall
           Volume                                               25.8      28.3     30.9     33.4        36.2    39.1     42.6          46.3     50.8       56.9                64.9
           Y-o-Y
           growth                                                         9.6%    9.2%      8.2%        8.2%    8.2%    8.9%       8.7%         9.6%     12.0%      14.2%
          Source: Canadean                                                                                                                                © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                                      Page 227

  © Canadean. This product is licensed and is not to be photocopied                                                                                    Published: April 2012
   China MORNING GOODS MARKET ANALYSIS

11.12.2 Pain au Raisin Market by Value, 2006–16

         Figure 173: China Pain au Raisin Market by Value (CNY m), 2006–16

                                                          300.0                                                                              16.0%
                 Pain au Raisin Market by Value (CNY m)




                                                                                                                                             14.0%
                                                          250.0
                                                                                                                                             12.0%




                                                                                                                                                         Growth % (Y-O-Y)
                                                          200.0
                                                                                                                                             10.0%

                                                          150.0                                                                              8.0%

                                                                                                                                             6.0%
                                                          100.0
                                                                                                                                             4.0%
                                                           50.0
                                                                                                                                             2.0%

                                                            0.0                                                                              0.0%
                                                                     2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                       Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                                    © Canadean



          Table 270: China Pain au Raisin Market by Value (CNY m), 2006–16
                                                             2006       2007    2008    2009    2010     2011   2012       2013     2014      2015            2016
           Market
           Value                                             112.1     122.1   132.3   142.1    152.7   164.7   179.5      196.2   216.6     244.7         281.7
           Y-o-Y
           growth                                                       9.0%   8.3%     7.4%    7.5%    7.8%    9.0%       9.3%    10.4%     13.0%      15.2%
          Source: Canadean                                                                                                                    © Canadean



          Table 271: China Pain au Raisin Market by Value (USD m), 2006–16
                                                             2006       2007    2008    2009    2010     2011   2012       2013     2014      2015            2016
           Market
           Value                                              14.1      16.1    19.1    20.8     22.6    25.5    27.8       30.4    33.6       37.9               43.7
           Y-o-Y
           growth                                                      14.2%   18.6%    9.3%    8.5%    13.0%   9.0%       9.3%    10.4%     13.0%      15.2%
          Source: Canadean                                                                                                                    © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                          Page 228

  © Canadean. This product is licensed and is not to be photocopied                                                                        Published: April 2012
   China MORNING GOODS MARKET ANALYSIS


11.13 Pancakes Market Analysis, 2006–16
11.13.1 Pancakes Market by Volume, 2006–16

         Figure 174: China Pancakes Market by Volume (Kg m), 2006–16

                                                    60.0                                                                                                16.0%
                 Pancakes Market by Volume (Kg m)




                                                                                                                                                        14.0%
                                                    50.0
                                                                                                                                                        12.0%




                                                                                                                                                                    Growth % (Y-O-Y)
                                                    40.0
                                                                                                                                                        10.0%

                                                    30.0                                                                                                8.0%

                                                                                                                                                        6.0%
                                                    20.0
                                                                                                                                                        4.0%
                                                    10.0
                                                                                                                                                        2.0%

                                                     0.0                                                                                                0.0%
                                                              2006     2007   2008    2009     2010    2011   2012   2013     2014     2015    2016

                                                                                       Market Value            Y-o-Y Growth %


          Source: Canadean                                                                                                                               © Canadean



          Table 272: China Pancakes Market by Volume (Kg m), 2006–16
                                                       2006           2007    2008      2009          2010    2011     2012      2013          2014      2015              2016
           Overall
           Volume                                          19.3       21.3     23.4     25.4          27.6    29.7     32.5          35.9      40.1       45.0                51.6
           Y-o-Y
           growth                                                    10.4%    9.8%      8.3%          8.6%    7.8%    9.2%      10.7%         11.6%     12.1%      14.8%
          Source: Canadean                                                                                                                               © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                                     Page 229

  © Canadean. This product is licensed and is not to be photocopied                                                                                   Published: April 2012
   China MORNING GOODS MARKET ANALYSIS

11.13.2 Pancakes Market by Value, 2006–16

         Figure 175: China Pancakes Market by Value (CNY m), 2006–16

                                                    350.0                                                                              20.0%
                 Pancakes Market by Value (CNY m)



                                                                                                                                       18.0%
                                                    300.0
                                                                                                                                       16.0%
                                                    250.0                                                                              14.0%




                                                                                                                                                   Growth % (Y-O-Y)
                                                                                                                                       12.0%
                                                    200.0
                                                                                                                                       10.0%
                                                    150.0
                                                                                                                                       8.0%

                                                    100.0                                                                              6.0%

                                                                                                                                       4.0%
                                                     50.0
                                                                                                                                       2.0%

                                                      0.0                                                                              0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                  Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                              © Canadean



          Table 273: China Pancakes Market by Value (CNY m), 2006–16
                                                       2006       2007     2008    2009    2010     2011   2012       2013    2014      2015              2016
           Market
           Value                                       101.4      112.3   123.5   134.1    146.2   158.4   173.4   192.7     216.6     245.4          287.5
           Y-o-Y
           growth                                                10.8%    9.9%     8.6%    9.0%    8.3%    9.5%    11.1%     12.4%     13.3%      17.2%
          Source: Canadean                                                                                                              © Canadean



          Table 274: China Pancakes Market by Value (USD m), 2006–16
                                                       2006       2007     2008    2009    2010     2011   2012       2013    2014      2015              2016
           Market
           Value                                        12.7       14.8    17.8    19.7     21.6    24.5    26.9      29.9    33.6       38.0                44.6
           Y-o-Y
           growth                                                16.2%    20.3%   10.4%   10.0%    13.5%   9.5%    11.1%     12.4%     13.3%      17.2%
          Source: Canadean                                                                                                              © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                    Page 230

  © Canadean. This product is licensed and is not to be photocopied                                                                  Published: April 2012
   China MORNING GOODS MARKET ANALYSIS


11.14 Scones Market Analysis, 2006–16
11.14.1 Scones Market by Volume, 2006–16

         Figure 176: China Scones Market by Volume (Kg m), 2006–16

                                                  70.0                                                                                              16.0%
                 Scones Market by Volume (Kg m)




                                                  60.0                                                                                              14.0%

                                                                                                                                                    12.0%
                                                  50.0




                                                                                                                                                                Growth % (Y-O-Y)
                                                                                                                                                    10.0%
                                                  40.0
                                                                                                                                                    8.0%
                                                  30.0
                                                                                                                                                    6.0%
                                                  20.0
                                                                                                                                                    4.0%

                                                  10.0                                                                                              2.0%

                                                   0.0                                                                                              0.0%
                                                            2006    2007   2008    2009     2010    2011   2012   2013     2014     2015   2016

                                                                                    Market Value            Y-o-Y Growth %


          Source: Canadean                                                                                                                           © Canadean



          Table 275: China Scones Market by Volume (Kg m), 2006–16
                                                     2006          2007    2008      2009          2010    2011    2012       2013         2014      2015             2016
           Overall
           Volume                                        28.2      30.3     32.5     34.6          36.9    39.5     42.6          46.4     50.9       57.0                65.6
           Y-o-Y
           growth                                                  7.4%    7.3%      6.6%          6.8%    7.0%    7.9%       8.9%         9.7%     12.0%      15.0%
          Source: Canadean                                                                                                                           © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                                 Page 231

  © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
   China MORNING GOODS MARKET ANALYSIS

11.14.2 Scones Market by Value, 2006–16

         Figure 177: China Scones Market by Value (CNY m), 2006–16

                                                  400.0                                                                               16.0%
                 Scones Market by Value (CNY m)




                                                  350.0                                                                               14.0%

                                                  300.0                                                                               12.0%




                                                                                                                                                  Growth % (Y-O-Y)
                                                  250.0                                                                               10.0%

                                                  200.0                                                                               8.0%

                                                  150.0                                                                               6.0%

                                                  100.0                                                                               4.0%

                                                   50.0                                                                               2.0%

                                                    0.0                                                                               0.0%
                                                             2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                             © Canadean



          Table 276: China Scones Market by Value (CNY m), 2006–16
                                                     2006       2007     2008    2009     2010    2011   2012       2013    2014       2015              2016
           Market
           Value                                     159.1      171.9   184.8    197.4   211.1   226.6   244.5      266.4   292.0     327.1          376.1
           Y-o-Y
           growth                                               8.1%    7.5%     6.8%    7.0%    7.4%    7.9%       9.0%    9.6%      12.0%      15.0%
          Source: Canadean                                                                                                             © Canadean



          Table 277: China Scones Market by Value (USD m), 2006–16
                                                     2006       2007     2008    2009     2010    2011   2012       2013    2014       2015              2016
           Market
           Value                                      20.0       22.6    26.6     28.9    31.2    35.1    37.9       41.3    45.2       50.7                58.3
           Y-o-Y
           growth                                              13.3%    17.7%    8.6%    7.9%    12.4%   7.9%       9.0%    9.6%      12.0%      15.0%
          Source: Canadean                                                                                                             © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                   Page 232

  © Canadean. This product is licensed and is not to be photocopied                                                                 Published: April 2012
   China MORNING GOODS MARKET ANALYSIS


11.15 Toaster Pastries Market Analysis, 2006–16
11.15.1 Toaster Pastries Market by Volume, 2006–16

         Figure 178: China Toaster Pastries Market by Volume (Kg m), 2006–16

                                                          80.0                                                                                              12.0%
               Toaster Pastries Market by Volume (Kg m)




                                                          70.0
                                                                                                                                                            10.0%
                                                          60.0




                                                                                                                                                                        Growth % (Y-O-Y)
                                                                                                                                                            8.0%
                                                          50.0

                                                          40.0                                                                                              6.0%

                                                          30.0
                                                                                                                                                            4.0%
                                                          20.0
                                                                                                                                                            2.0%
                                                          10.0

                                                           0.0                                                                                              0.0%
                                                                    2006    2007   2008    2009     2010    2011   2012   2013     2014     2015   2016

                                                                                            Market Value            Y-o-Y Growth %


          Source: Canadean                                                                                                                                   © Canadean



          Table 278: China Toaster Pastries Market by Volume (Kg m), 2006–16
                                                             2006          2007    2008      2009          2010    2011     2012      2013         2014      2015              2016
           Overall
           Volume                                                30.6      33.5     36.6     39.6          42.8    46.3     50.2          54.6     59.4       65.9                73.4
           Y-o-Y
           growth                                                          9.6%    9.2%      8.2%          8.2%    8.2%    8.5%       8.6%         9.0%     10.9%      11.4%
          Source: Canadean                                                                                                                                   © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                                         Page 233

  © Canadean. This product is licensed and is not to be photocopied                                                                                       Published: April 2012
   China MORNING GOODS MARKET ANALYSIS

11.15.2 Toaster Pastries Market by Value, 2006–16

         Figure 179: China Toaster Pastries Market by Value (CNY m), 2006–16

                                                           250.0                                                                             18.0%
                Toaster Pastries Market by Value (CNY m)




                                                                                                                                             16.0%
                                                           200.0                                                                             14.0%




                                                                                                                                                         Growth % (Y-O-Y)
                                                                                                                                             12.0%
                                                           150.0
                                                                                                                                             10.0%

                                                                                                                                             8.0%
                                                           100.0
                                                                                                                                             6.0%

                                                            50.0                                                                             4.0%

                                                                                                                                             2.0%

                                                             0.0                                                                             0.0%
                                                                      2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                        Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                                    © Canadean



          Table 279: China Toaster Pastries Market by Value (CNY m), 2006–16
                                                              2006       2007    2008    2009    2010     2011   2012       2013    2014      2015             2016
           Market
           Value                                               93.2     101.1   109.1   116.9    125.3   134.8   146.8   161.1     177.6     200.0         230.7
           Y-o-Y
           growth                                                        8.5%   7.9%     7.1%    7.2%    7.6%    8.9%       9.8%   10.2%     12.6%      15.3%
          Source: Canadean                                                                                                                    © Canadean



          Table 280: China Toaster Pastries Market by Value (USD m), 2006–16
                                                              2006       2007    2008    2009    2010     2011   2012       2013    2014      2015             2016
           Market
           Value                                               11.7      13.3    15.7    17.1     18.5    20.9    22.7      25.0    27.5       31.0                35.7
           Y-o-Y
           growth                                                       13.8%   18.1%    8.9%    8.2%    12.7%   8.9%       9.8%   10.2%     12.6%      15.3%
          Source: Canadean                                                                                                                    © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                          Page 234

  © Canadean. This product is licensed and is not to be photocopied                                                                        Published: April 2012
   China MORNING GOODS MARKET ANALYSIS


11.16 Waffels Market Analysis, 2006–16
11.16.1 Waffels Market by Volume, 2006–16

         Figure 180: China Waffels Market by Volume (Kg m), 2006–16

                                                   80.0                                                                                             16.0%
                 Waffles Market by Volume (Kg m)




                                                   70.0                                                                                             14.0%

                                                   60.0                                                                                             12.0%




                                                                                                                                                                Growth % (Y-O-Y)
                                                   50.0                                                                                             10.0%

                                                   40.0                                                                                             8.0%

                                                   30.0                                                                                             6.0%

                                                   20.0                                                                                             4.0%

                                                   10.0                                                                                             2.0%

                                                    0.0                                                                                             0.0%
                                                             2006    2007   2008    2009   2010    2011   2012   2013     2014     2015    2016

                                                                                     Market Value          Y-o-Y Growth %


          Source: Canadean                                                                                                                           © Canadean



          Table 281: China Waffels Market by Volume (Kg m), 2006–16
                                                      2006          2007    2008      2009        2010    2011     2012      2013          2014      2015              2016
           Overall
           Volume                                         26.5      29.0     31.7     34.3        37.1    40.1     43.5          47.5      52.5       59.0                67.6
           Y-o-Y
           growth                                                   9.6%    9.2%      8.2%        8.2%    8.2%    8.4%       9.3%         10.6%     12.3%      14.6%
          Source: Canadean                                                                                                                           © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                                 Page 235

  © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
   China MORNING GOODS MARKET ANALYSIS

11.16.2 Waffels Market by Value, 2006–16

         Figure 181: China Waffels Market by Value (CNY m), 2006–16

                                                  180.0                                                                                 14.0%
                Waffles Market by Value (CNY m)




                                                  160.0
                                                                                                                                        12.0%
                                                  140.0
                                                                                                                                        10.0%




                                                                                                                                                    Growth % (Y-O-Y)
                                                  120.0

                                                  100.0                                                                                 8.0%

                                                   80.0                                                                                 6.0%
                                                   60.0
                                                                                                                                        4.0%
                                                   40.0
                                                                                                                                        2.0%
                                                   20.0

                                                    0.0                                                                                 0.0%
                                                                2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                  Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                               © Canadean



          Table 282: China Waffels Market by Value (CNY m), 2006–16
                                                     2006          2007    2008    2009     2010    2011    2012      2013     2014      2015              2016
           Market
           Value                                      65.0         71.7    78.5    85.0     92.1   100.0   108.5      117.4   127.1     138.0          153.8
           Y-o-Y
           growth                                                10.33%   9.44%   8.38%    8.34%   8.53%   8.49%   8.20%      8.31%     8.58%     11.45%
          Source: Canadean                                                                                                               © Canadean



          Table 283: China Waffels Market by Value (USD m), 2006–16
                                                     2006          2007    2008    2009     2010    2011    2012      2013     2014      2015              2016
           Market
           Value                                          8.2       9.4    11.3    12.5     13.6    15.5    16.8       18.2    19.7       21.4                23.8
           Y-o-Y
           growth                                                 15.7%   19.8%   10.2%    9.3%    13.7%   8.5%       8.2%    8.3%       8.6%      11.5%
          Source: Canadean                                                                                                               © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                     Page 236

  © Canadean. This product is licensed and is not to be photocopied                                                                   Published: April 2012
   China MORNING GOODS MARKET ANALYSIS


11.17 Other Morning Goods Market Analysis, 2006–16
11.17.1 Other Morning Goods Market by Volume, 2006–16

         Figure 182: China Other Morning Goods Market by Volume (Kg m), 2006–16

                                                        30.0                                                                        16.0%
                 Other Morning Goods Market by Volume




                                                                                                                                    14.0%
                                                        25.0
                                                                                                                                    12.0%




                                                                                                                                                Growth % (Y-O-Y)
                                                        20.0
                                                                                                                                    10.0%
                                (Kg m)




                                                        15.0                                                                        8.0%

                                                                                                                                    6.0%
                                                        10.0
                                                                                                                                    4.0%
                                                         5.0
                                                                                                                                    2.0%

                                                         0.0                                                                        0.0%
                                                                2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                Market Value      Y-o-Y Growth %


          Source: Canadean                                                                                                           © Canadean



          Table 284: China Other Morning Goods Market by Volume (Kg m), 2006–16
                                                         2006     2007   2008    2009    2010    2011   2012       2013    2014      2015             2016
           Overall
           Volume                                        10.6     11.5   12.5    13.4     14.4   15.5    16.8      18.3    20.1       22.5                25.8
           Y-o-Y
           growth                                                 8.7%   8.4%    7.5%    7.6%    7.7%   7.9%       8.9%   10.2%     12.0%      14.5%
          Source: Canadean                                                                                                           © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                 Page 237

  © Canadean. This product is licensed and is not to be photocopied                                                               Published: April 2012
   China MORNING GOODS MARKET ANALYSIS

11.17.2 Other Morning Goods Market by Value, 2006–16

         Figure 183: China Other Morning Goods Market by Value (CNY m), 2006–16

                                                       160.0                                                                        18.0%
                 Other Morning Goods Market by Value




                                                       140.0                                                                        16.0%

                                                                                                                                    14.0%
                                                       120.0




                                                                                                                                                Growth % (Y-O-Y)
                                                                                                                                    12.0%
                                                       100.0
                                                                                                                                    10.0%
                               (CNY m)




                                                        80.0
                                                                                                                                    8.0%
                                                        60.0
                                                                                                                                    6.0%
                                                        40.0
                                                                                                                                    4.0%

                                                        20.0                                                                        2.0%

                                                         0.0                                                                        0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                               Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                           © Canadean



          Table 285: China Other Morning Goods Market by Value (CNY m), 2006–16
                                                        2006    2007    2008    2009    2010     2011   2012       2013    2014      2015             2016
           Market
           Value                                        54.0    59.1    64.2    69.1     74.5    80.5   87.5       95.9   106.7     120.6         139.9
           Y-o-Y
           growth                                               9.4%   8.7%     7.7%    7.8%    8.1%    8.6%       9.6%   11.3%     13.0%      15.9%
          Source: Canadean                                                                                                           © Canadean



          Table 286: China Other Morning Goods Market by Value (USD m), 2006–16
                                                        2006    2007    2008    2009    2010     2011   2012       2013    2014      2015             2016
           Market
           Value                                         6.8     7.8     9.3    10.1     11.0    12.5   13.6       14.9    16.5       18.7                21.7
           Y-o-Y
           growth                                              14.7%   19.0%    9.6%    8.8%    13.2%   8.6%       9.6%   11.3%     13.0%      15.9%
          Source: Canadean                                                                                                           © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                 Page 238

  © Canadean. This product is licensed and is not to be photocopied                                                               Published: April 2012
   China MORNING GOODS MARKET ANALYSIS


11.18 Frozen Morning Goods Market Analysis, 2006–16
11.18.1 Frozen Morning Goods Market by Volume, 2006–16

         Figure 184: China Frozen Morning Goods Market by Volume (Kg m), 2006–16

                                                        90.0                                                                        16.0%
                Frozen Morning Goods Market by Volume




                                                        80.0                                                                        14.0%

                                                        70.0
                                                                                                                                    12.0%




                                                                                                                                                Growth % (Y-O-Y)
                                                        60.0
                                                                                                                                    10.0%
                                (Kg m)




                                                        50.0
                                                                                                                                    8.0%
                                                        40.0
                                                                                                                                    6.0%
                                                        30.0
                                                                                                                                    4.0%
                                                        20.0

                                                        10.0                                                                        2.0%

                                                         0.0                                                                        0.0%
                                                                2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                Market Value      Y-o-Y Growth %


          Source: Canadean                                                                                                           © Canadean




          Table 287: China Frozen Morning Goods Market by Volume (Kg m), 2006–16
                                                         2006     2007   2008    2009     2010   2011   2012       2013    2014      2015              2016
           Overall
           Volume                                        33.9     36.9   40.0    43.0     46.3   49.9    53.9      58.6    64.6       72.4                82.8
           Y-o-Y
           growth                                                 8.7%   8.4%    7.5%    7.6%    7.7%   8.0%       8.8%   10.2%     12.0%      14.4%
          Source: Canadean                                                                                                           © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                 Page 239

  © Canadean. This product is licensed and is not to be photocopied                                                               Published: April 2012
   China MORNING GOODS MARKET ANALYSIS

11.18.2 Frozen Morning Goods Market by Value, 2006–16

         Figure 185: China Frozen Morning Goods Market by Value (CNY m), 2006–16

                                                        450.0                                                                           14.0%
                 Frozen Morning Goods Market by Value




                                                        400.0
                                                                                                                                        12.0%
                                                        350.0
                                                                                                                                        10.0%




                                                                                                                                                    Growth % (Y-O-Y)
                                                        300.0

                                                        250.0                                                                           8.0%
                               (CNY m)




                                                        200.0                                                                           6.0%
                                                        150.0
                                                                                                                                        4.0%
                                                        100.0
                                                                                                                                        2.0%
                                                         50.0

                                                          0.0                                                                           0.0%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                  Market Value       Y-o-Y Growth %


          Source: Canadean                                                                                                               © Canadean



          Table 288: China Frozen Morning Goods Market by Value (CNY m), 2006–16
                                                         2006     2007     2008    2009     2010    2011   2012       2013    2014       2015              2016
           Market
           Value                                         165.5    182.6   199.9    216.6   234.7   254.7   277.5      302.2   330.0     365.2          410.2
           Y-o-Y
           growth                                                10.3%    9.4%     8.4%    8.3%    8.5%    8.9%       8.9%    9.2%      10.6%      12.3%
          Source: Canadean                                                                                                               © Canadean



          Table 289: China Frozen Morning Goods Market by Value (USD m), 2006–16
                                                         2006     2007     2008    2009     2010    2011   2012       2013    2014       2015              2016
           Market
           Value                                          20.8     24.0    28.8     31.8    34.7    39.5    43.0       46.8    51.1       56.6                63.6
           Y-o-Y
           growth                                                15.7%    19.8%   10.2%    9.3%    13.7%   8.9%       8.9%    9.2%      10.6%      12.3%
          Source: Canadean                                                                                                               © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                     Page 240

  © Canadean. This product is licensed and is not to be photocopied                                                                   Published: April 2012
  China MORNING GOODS MARKET ANALYSIS


11.19 Morning Goods Market Volume Analysis by Brands, 2008-11

        Figure 186: China Morning Goods Market Volume by Brands (Kg m), 2008–11

                                                        120.0
                Morning Goods Market Volume by Brands




                                                        100.0

                                                         80.0

                                                         60.0
                               (Kg m)




                                                         40.0

                                                         20.0

                                                          0.0
                                                                2008             2009          2010                2011


                                                                  Artisanal Producers      Miào Fú Fǎ Shì Dàngāo




         Source: Canadean                                                                                                     © Canadean



         Table 290: China Morning Goods Market Volume by Brands (Kg m), 2008–11
                                                                                                                                        CAGR
          Brand Name                                               2008            2009         2010               2011               2008–11
          Artisanal Producers                                     64.71            69.45        74.77              80.54                7.57%
          Miào Fú Fǎ Shì Dàngāo                                   17.94            19.33        20.90              22.60                8.00%
          Others                                                 311.38           335.38       362.34          391.70                   7.95%
          Overall                                                394.04           424.17       458.01          494.84                   7.89%

         Source: Canadean                                                                                                     © Canadean




 The Future of the Bakery & Cereals Market in China, to 2016                                                                           Page 241

 © Canadean. This product is licensed and is not to be photocopied                                                         Published: April 2012
  China MORNING GOODS MARKET ANALYSIS


11.20 Morning Goods Market Value by Distribution Channel, 2008-11

        Figure 187: China Morning Goods Market Value by Distribution Channel (CNY m), 2008–11

                                                2500.0
                Morning Goods Market Value by
                 Distribution Channel(CNY m)




                                                2000.0


                                                1500.0


                                                1000.0


                                                 500.0


                                                   0.0
                                                                2008                  2009                  2010                       2011

                                                    “Dollar Stores”, Variety Stores                  Hypermarkets & Supermarkets

                                                    Convenience Stores                               Food & drinks specialists

                                                    Others


         Source: Canadean                                                                                                                 © Canadean




         Table 291: China Morning Goods Market Value by Distribution Channel (CNY m), 2008–11
                                                                                                                                                    CAGR
          Distribution Channel                                            2008               2009            2010           2011                  2008–11
          Cash & Carries & Warehouse Clubs                                  0.0                0.0             0.0               0.0                0.00%
          ““Dollar Stores”, Variety Stores &
          General Merchandise Retailers                                     7.8                8.4             9.1               9.9                8.13%
          Hypermarkets & Supermarkets                                     811.9              876.9          948.8         1,026.9                   8.15%
          Convenience Stores                                              608.7              657.4          711.5           772.6                   8.27%
          Food & drinks specialists                                        97.7              104.5          111.6           119.2                   6.85%
          Department Stores                                                 0.0                0.0             0.0               0.0                0.00%
          Vending machines                                                  0.0                0.0             0.0               0.0                0.00%
          Drug stores & Pharmacies                                          0.0                0.0             0.0               0.0                0.00%
          eRetailers                                                        0.0                0.0             0.0               0.0                0.00%
          Others                                                           83.9               87.6           91.8            93.8                   3.78%
          Overall                                                       1,610.1         1,734.8            1,872.7        2,022.4                   7.90%

         Source: Canadean                                                                                                                 © Canadean




 The Future of the Bakery & Cereals Market in China, to 2016                                                                                       Page 242

 © Canadean. This product is licensed and is not to be photocopied                                                                     Published: April 2012
 China MORNING GOODS MARKET ANALYSIS


        Table 292: China Morning Goods Market Value by Distribution Channel (USD m), 2008–11
                                                                                                                CAGR
         Distribution Channel                                   2008       2009    2010    2011               2008–11
         Cash & Carries & Warehouse Clubs                            0.0     0.0     0.0     0.0                0.00%
         ““Dollar Stores”, Variety Stores &
         General Merchandise Retailers                               1.1     1.2     1.3     1.5               10.77%
         Hypermarkets & Supermarkets                           117.0       128.6   140.4   159.1               10.79%
         Convenience Stores                                         87.7    96.4   105.3   119.7               10.91%
         Food & drinks specialists                                  14.1    15.3    16.5    18.5                9.46%
         Department Stores                                           0.0     0.0     0.0     0.0                0.00%
         Vending machines                                            0.0     0.0     0.0     0.0                0.00%
         Drug stores & Pharmacies                                    0.0     0.0     0.0     0.0                0.00%
         eRetailers                                                  0.0     0.0     0.0     0.0                0.00%
         Others                                                     12.1    12.8    13.6    14.5                6.31%
         Overall                                               232.1       254.3   277.1   313.4               10.53%

        Source: Canadean                                                                              © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                    Page 243

© Canadean. This product is licensed and is not to be photocopied                                  Published: April 2012
      China BAKING MIXES MARKET ANALYSIS


12          China Baking Mixes Market Analysis
 12.1       Market Growth Dynamics-Baking Mixes, 2006–16
12.1.1      Baking Mixes Market Growth Dynamics by Volume, 2006–16

            Figure 188: China Baking Mixes Market Growth Dynamics by Volume, 2006–16

                               12.0%

                               10.0%
                CAGR 2006-11




                               8.0%

                               6.0%

                               4.0%

                               2.0%

                               0.0%
                                   0.0%          2.0%         4.0%            6.0%     8.0%         10.0%     12.0%         14.0%
                                                                               CAGR 2011-16


                                   Dessert Mixes             Muf f in Mixes           Brownie Mixes           Pancake Mixes

                                   Bread Mixes               Other Baking Mixes       Rolls/Biscuit Mixes     Cake Mixes


             Source: Canadean                                                                                          © Canadean



             Table 293: China Baking Mixes Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
                                       future market size (2016), by Volume (Kg m), by Segments
              Segment                                              CAGR(2011-16)              CAGR(2006-11)           Market Size 2016
              Bread Mixes                                                 8.67%                       7.67%                      33.13
              Brownie Mixes                                               9.00%                       7.33%                      66.19
              Dessert Mixes                                               9.67%                       8.00%                     114.85
              Cake Mixes                                                 11.33%                       8.67%                      15.56
              Muffin Mixes                                               10.67%                       7.00%                     105.56
              Pancake Mixes                                              10.33%                       8.00%                      49.00
              Rolls/Biscuit Mixes                                         9.67%                       8.33%                      22.28
              Other Baking Mixes                                         10.00%                       9.00%                      30.28
             Source: Canadean                                                                                          © Canadean




     The Future of the Bakery & Cereals Market in China, to 2016                                                               Page 244

     © Canadean. This product is licensed and is not to be photocopied                                             Published: April 2012
    China BAKING MIXES MARKET ANALYSIS

12.1.2   Baking Mixes Market Growth Dynamics by Value, 2006–16

         Figure 189: China Baking Mixes Market Growth Dynamics by Value, 2006–16

                              10.0%
                               9.0%
                               8.0%
               CAGR 2006-11




                               7.0%
                               6.0%
                               5.0%
                               4.0%
                               3.0%
                               2.0%
                               1.0%
                               0.0%
                                  0.0%          2.0%                  4.0%           6.0%          8.0%          10.0%             12.0%
                                                                                 CAGR 2011-16

                                Dessert Mixes             Brownie Mixes                 Muf f in Mixes           Pancake Mixes

                                Other Baking Mixes        Rolls/Biscuit Mixes           Bread Mixes              Cake Mixes




          Source: Canadean                                                                                                  © Canadean



          Table 294: China Baking Mixes Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
                                  future market size (2016), by Value (CNY m), by Segments
           Segment                                              CAGR(2011-16)                   CAGR(2006-11)             Market Size 2016
           Bread Mixes                                                       6.67%                       6.33%                        557.07
           Brownie Mixes                                                     5.67%                       7.33%                       1756.15
           Dessert Mixes                                                     6.67%                       7.00%                       2278.91
           Cake Mixes                                                        7.00%                       8.00%                        310.38
           Muffin Mixes                                                      9.00%                       6.67%                       1159.56
           Pancake Mixes                                                     6.00%                       8.33%                       1075.38
           Rolls/Biscuit Mixes                                               6.00%                       8.00%                        847.82
           Other Baking Mixes                                                7.67%                       6.33%                        950.00
          Source: Canadean                                                                                                  © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                        Page 245

  © Canadean. This product is licensed and is not to be photocopied                                                      Published: April 2012
    China BAKING MIXES MARKET ANALYSIS


12.2     Baking Mixes Consumption Analysis, 2006–16
12.2.1   Baking Mixes Market by Volume, 2006–16

         Figure 190: China Baking Mixes Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                      500.0                                                                              14.0%
                 Baking Mixes Consumption by Volume




                                                      450.0
                                                                                                                                         12.0%
                                                      400.0

                                                      350.0                                                                              10.0%




                                                                                                                                                     Growth % (Y-O-Y)
                                                      300.0
                                                                                                                                         8.0%
                                (Kg m)




                                                      250.0
                                                                                                                                         6.0%
                                                      200.0

                                                      150.0                                                                              4.0%
                                                      100.0
                                                                                                                                         2.0%
                                                       50.0

                                                        0.0                                                                              0.0%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                               Overall Volume           Y-O-Y growth


          Source: Canadean                                                                                                                © Canadean



          Table 295: China Baking Mixes Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                       2006    2007    2008     2009    2010    2011        2012       2013    2014       2015             2016
           Overall
           Volume                                     188.0    204.1   220.9   236.7    254.4   272.8       294.5      319.9   351.3     388.9         436.8
           Y-o-Y
           growth                                              8.6%    8.2%     7.1%    7.5%    7.2%        7.9%       8.6%    9.8%      10.7%      12.3%
          Source: Canadean                                                                                                                © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                      Page 246

  © Canadean. This product is licensed and is not to be photocopied                                                                    Published: April 2012
    China BAKING MIXES MARKET ANALYSIS

12.2.2   Baking Mixes Consumption by Segments, 2006–16

         Figure 191: China Baking Mixes Consumption (Kg m) by Segments, 2006–16

                                                        500.0
                                                        450.0
                 Baking Mixes Consumption by Segments




                                                        400.0
                                                        350.0
                                                        300.0
                                                        250.0
                                 (Kg m)




                                                        200.0
                                                        150.0
                                                        100.0
                                                         50.0
                                                          0.0
                                                                  2006     2007   2008   2009     2010    2011     2012   2013    2014     2015     2016

                                                        Bread Mixes               Brownie Mixes             Dessert Mixes                Cake Mixes
                                                        Muf f in Mixes            Pancake Mixes             Rolls/Biscuit Mixes          Other Baking Mixes



          Source: Canadean                                                                                                                          © Canadean



          Table 296: China Baking Mixes Consumption (Kg m) by Segments, 2006–11
                                                                                                                                                            CAGR
           Segment                                                        2006       2007         2008           2009        2010            2011        2006–11
           Bread Mixes                                                    15.11     16.36         17.68          18.95       20.34          21.86           7.67%
           Brownie Mixes                                                  30.20     32.57         35.06          37.47       40.12          43.02           7.33%
           Dessert Mixes                                                  49.27     53.74         58.36          62.68       67.57          72.40           8.00%
           Cake Mixes                                                      6.00      6.61          7.30           7.88        8.53           9.10           8.67%
           Muffin Mixes                                                   45.34     48.89         52.60          55.97       59.86          63.59           7.00%
           Pancake Mixes                                                  20.39     22.13         23.88          25.59       27.56          29.97           8.00%
           Rolls/Biscuit Mixes                                             9.41     10.32         11.26          12.12       13.10          14.05           8.33%
           Other Baking Mixes                                             12.22     13.45         14.74          15.99       17.34          18.80           9.00%
           Overall                                                       187.96    204.08       220.88       236.66         254.43         272.78           7.73%
         Source: Canadean                                                                                                                           © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                              Page 247

  © Canadean. This product is licensed and is not to be photocopied                                                                           Published: April 2012
 China BAKING MIXES MARKET ANALYSIS


        Table 297: China Baking Mixes Consumption (Kg m) by Segments, 2011–16
                                                                                                                  CAGR
         Segment                            2011               2012     2013     2014     2015     2016         2011–16
         Bread Mixes                        21.86              23.62    25.62    27.84    30.28    33.13           8.67%
         Brownie Mixes                      43.02              46.67    50.80    55.38    60.37    66.19           9.00%
         Dessert Mixes                      72.40              77.93    84.48    92.50   102.53   114.85           9.67%
         Cake Mixes                          9.10               9.86    10.77    12.01    13.50    15.56         11.33%
         Muffin Mixes                       63.59              68.30    74.10    82.08    91.95   105.56         10.67%
         Pancake Mixes                      29.97              32.60    35.66    39.23    43.29    49.00         10.33%
         Rolls/Biscuit Mixes                14.05              15.02    16.19    17.75    19.71    22.28           9.67%
         Other Baking Mixes                 18.80              20.46    22.29    24.56    27.23    30.28         10.00%
         Overall                           272.78             294.45   319.90   351.34   388.87   436.84           9.88%
       Source: Canadean                                                                                    © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                      Page 248

© Canadean. This product is licensed and is not to be photocopied                                    Published: April 2012
    China BAKING MIXES MARKET ANALYSIS


12.3     Baking Mixes Market Value Analysis, 2006–16
12.3.1   Baking Mixes Market by Value, 2006–16

         Figure 192: China Baking Mixes Market Value (CNY m) and Growth (Y-o-Y), 2006–16

                                                       10,000.0                                                                                     9.0%
                Baking Mixes Market by Value (CNY m)




                                                        9,000.0                                                                                     8.0%
                                                        8,000.0                                                                                     7.0%
                                                        7,000.0




                                                                                                                                                              Growth % (Y-O-Y)
                                                                                                                                                    6.0%
                                                        6,000.0
                                                                                                                                                    5.0%
                                                        5,000.0
                                                                                                                                                    4.0%
                                                        4,000.0
                                                                                                                                                    3.0%
                                                        3,000.0

                                                        2,000.0                                                                                     2.0%

                                                        1,000.0                                                                                     1.0%

                                                            0.0                                                                                     0.0%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                       Overall Value           Y-O-Y growth


          Source: Canadean                                                                                                                           © Canadean



          Table 298: China Baking Mixes Market Value (CNY m) and Growth (Y-o-Y), 2006–16
                                                          2006      2007      2008      2009      2010      2011      2012      2013      2014       2015                        2016
           Overall
           Value                                        4,558.4   4,920.6   5,288.7   5,640.6   6,037.5   6,455.6   6,889.3   7,338.7   7,816.4   8,340.0       8,935.3
           Y-o-Y
           growth                                                   7.9%      7.5%      6.7%      7.0%      6.9%      6.7%      6.5%      6.5%       6.7%                        7.1%
          Source: Canadean                                                                                                                           © Canadean



          Table 299: China Baking Mixes Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                          2006      2007      2008      2009      2010      2011      2012      2013      2014       2015                        2016
           Overall
           Value                                         572.4     647.9     762.4     827.0     893.2    1,000.4   1,067.6   1,137.2   1,211.2   1,292.4       1,384.6
           Y-o-Y
           growth                                                  13.2%     17.7%      8.5%      8.0%     12.0%      6.7%      6.5%      6.5%       6.7%                        7.1%
          Source: Canadean                                                                                                                           © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                                 Page 249

  © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
    China BAKING MIXES MARKET ANALYSIS

12.3.2   Average Consumer Price/Kg - Baking Mixes, 2006-2016

         Figure 193: China Baking Mixes Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16

                                                        25.0                                                                         0.0%
                   Average Consumer Price/ Kg- Baking



                                                                                                                                     -0.5%
                                                        24.0
                                                                                                                                     -1.0%
                                                        23.0                                                                         -1.5%




                                                                                                                                                Growth % (Y-O-Y)
                              Mixes (CNY)




                                                                                                                                     -2.0%
                                                        22.0
                                                                                                                                     -2.5%
                                                        21.0
                                                                                                                                     -3.0%

                                                        20.0                                                                         -3.5%

                                                                                                                                     -4.0%
                                                        19.0
                                                                                                                                     -4.5%

                                                        18.0                                                                         -5.0%
                                                                2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                    Avg Price      Y-O-Y growth


          Source: Canadean                                                                                                           © Canadean



          Table 300: China Baking Mixes Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16
                                                         2006     2007    2008    2009    2010    2011    2012    2013    2014       2015             2016
           Avg.
           Price                                        24.25     24.11   23.94   23.83   23.73   23.67   23.40   22.94   22.25     21.45         20.45
           Y-o-Y
           growth                                                -0.6%    -0.7%   -0.5%   -0.4%   -0.3%   -1.1%   -2.0%   -3.0%     -3.6%        -4.6%
          Source: Canadean                                                                                                           © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                 Page 250

  © Canadean. This product is licensed and is not to be photocopied                                                               Published: April 2012
    China BAKING MIXES MARKET ANALYSIS

12.3.3   Baking Mixes Market Value by Segments, 2006-2016

         Figure 194: China Baking Mixes Market Value (CNY m) by Segments, 2006–11

                                                       10000.0
               Baking Mixes Market Value by Segments




                                                        9000.0
                                                        8000.0
                                                        7000.0
                                                        6000.0
                             (CNY m)




                                                        5000.0
                                                        4000.0
                                                        3000.0
                                                        2000.0
                                                        1000.0
                                                           0.0
                                                                  2006     2007    2008      2009    2010   2011   2012    2013      2014    2015       2016


                                                          Bread Mixes               Brownie Mixes            Dessert Mixes             Cake Mixes
                                                          Muf f in Mixes            Pancake Mixes            Rolls/Biscuit Mixes       Other Baking Mixes



          Source: Canadean                                                                                                                           © Canadean



          Table 301: China Baking Mixes Market Value (CNY m) by Segments, 2006–11
                                                                                                                                                            CAGR
           Segment                                                       2006        2007           2008       2009          2010            2011         2006–11
           Bread Mixes                                                296.77       316.83       337.15        356.70       378.41           403.43           6.33%
           Brownie Mixes                                              935.83      1,011.25     1,087.44     1,161.10      1,241.80      1,333.13             7.33%
           Dessert Mixes                                            1,176.70      1,266.37     1,358.39     1,444.45      1,546.93      1,650.38             7.00%
           Cake Mixes                                                 150.61       164.09       177.88        190.87       206.03           221.30           8.00%
           Muffin Mixes                                               545.78       585.01       625.33        662.92       708.04           753.64           6.67%
           Pancake Mixes                                              538.55       591.55       644.56        697.57       750.58           803.59           8.33%
           Rolls/Biscuit Mixes                                        431.18       469.77       509.22        546.42       589.84           633.54           8.00%
           Other Baking Mixes                                         483.02       515.68       548.75        580.57       615.91           656.62           6.33%
           Overall                                                  4,558.43      4,920.55     5,288.73     5,640.60      6,037.53      6,455.61             7.21%
         Source: Canadean                                                                                                                            © Canadean




  The Future of the Bakery & Cereals Market in China, to 2016                                                                                              Page 251

  © Canadean. This product is licensed and is not to be photocopied                                                                            Published: April 2012
 China BAKING MIXES MARKET ANALYSIS


        Table 302: China Baking Mixes Market Value(CNY m) by Segments, 2011–16
                                                                                                                          CAGR
         Segment                            2011               2012       2013       2014       2015       2016         2011–16
         Bread Mixes                       403.43             430.28    459.63     488.41     519.65     557.07            6.67%
         Brownie Mixes                   1,333.13        1,416.31      1,496.43   1,574.74   1,661.00   1,756.15           5.67%
         Dessert Mixes                   1,650.38        1,763.74      1,880.04   2,003.74   2,138.00   2,278.91           6.67%
         Cake Mixes                        221.30             237.45    254.00     271.55     290.53     310.38            7.00%
         Muffin Mixes                      753.64             806.59    866.12     943.53    1,037.16   1,159.56           9.00%
         Pancake Mixes                     803.59             857.95    912.30     966.66    1,021.02   1,075.38           6.00%
         Rolls/Biscuit Mixes               633.54             675.05    717.83     759.93     804.39     847.82            6.00%
         Other Baking Mixes                656.62             701.96    752.36     807.80     868.21     950.00            7.67%
         Overall                         6,455.61        6,889.33      7,338.72   7,816.36   8,339.97   8,935.26           6.72%
       Source: Canadean                                                                                            © Canadean




        Table 303: China Baking Mixes Market Value (USD m) by Segments, 2006–11
                                                                                                                          CAGR
         Segment                            2006               2007       2008       2009       2010       2011         2006–11
         Bread Mixes                        37.27              41.72     48.60      52.30      55.98      62.52          10.90%
         Brownie Mixes                     117.51             133.15    156.75     170.23     183.71     206.58          11.94%
         Dessert Mixes                     147.76             166.74    195.81     211.77     228.85     255.74          11.60%
         Cake Mixes                         18.91              21.61     25.64      27.98      30.48      34.29          12.64%
         Muffin Mixes                       68.53              77.03     90.14      97.19     104.75     116.78          11.25%
         Pancake Mixes                      67.63              77.89     92.91     102.27     111.04     124.52          12.99%
         Rolls/Biscuit Mixes                54.14              61.85     73.40      80.11      87.26      98.17          12.64%
         Other Baking Mixes                 60.65              67.90     79.10      85.12      91.12     101.75          10.90%
         Overall                           572.40             647.89    762.37     826.97     893.19    1000.36          11.81%
       Source: Canadean                                                                                            © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                              Page 252

© Canadean. This product is licensed and is not to be photocopied                                            Published: April 2012
 China BAKING MIXES MARKET ANALYSIS


        Table 304: China Baking Mixes Market Value(USD m) by Segments, 2011–16
                                                                                                                      CAGR
         Segment                            2011               2012      2013      2014      2015      2016         2011–16
         Bread Mixes                        62.52              66.68     71.22     75.68     80.53     86.32           6.67%
         Brownie Mixes                     206.58             219.47    231.89    244.02    257.39    272.13           5.67%
         Dessert Mixes                     255.74             273.31    291.33    310.50    331.30    353.14           6.67%
         Cake Mixes                         34.29              36.80     39.36     42.08     45.02     48.10           7.00%
         Muffin Mixes                      116.78             124.99    134.21    146.21    160.72    179.69           9.00%
         Pancake Mixes                     124.52             132.95    141.37    149.79    158.22    166.64           6.00%
         Rolls/Biscuit Mixes                98.17             104.61    111.23    117.76    124.65    131.38           6.00%
         Other Baking Mixes                101.75             108.78    116.59    125.18    134.54    147.21           7.67%
         Overall                         1000.36         1067.57       1137.21   1211.22   1292.36   1384.61           6.72%
       Source: Canadean                                                                                        © Canadean




The Future of the Bakery & Cereals Market in China, to 2016                                                          Page 253

© Canadean. This product is licensed and is not to be photocopied                                        Published: April 2012
    China BAKING MIXES MARKET ANALYSIS


12.4     Bread Mixes Market Analysis, 2006–16
12.4.1   Bread Mixes Market by Volume, 2006–16

         Figure 195: China Bread Mixes Market by Vo