The Future of the Confectionery Market in Brazil, to 2016
Description
Synopsis The Future of the Confectionery Market in Brazil, to 2016 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Confectionery consumption trends in Brazil, historic and forecast Confectionery consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Confectionery sales overall and to know which categories and segments are showing growth in the coming years Summary Why was the report written? • This report provides authoritative and granular data on the Confectionery market in Brazil and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them • Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans • Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies What are the key drivers behind recent market changes? Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied nowhere has been left totally untouchedThis report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen What makes this report unique and essential to read? The report provides the latest, detailed data on dynamics in the Brazilian Confectionery market, providing marketers wi
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CONFECTIONERY
Industry Forecast Report
The Future of the Confectionery
Market in Brazil, to 2016
Reference code: CS0143MR
Published: April 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ....................................................................................................................... 9
1.1 What is this Report About? ............................................................................................................. 9
1.2 Definitions....................................................................................................................................... 9
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................... 9
1.2.2 Volume Units and Aggregations......................................................................................................................... 9
1.2.3 Introduction......................................................................................................................................................... 9
1.2.4 Large scale, international, program of online consumer surveys .................................................................... 10
1.2.5 Nationally Representative results (age, gender) .............................................................................................. 10
1.2.6 Parents answered on their children’s behalf .................................................................................................... 10
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories ........................................................................ 10
1.2.8 Integrated with industry calling and secondary research ................................................................................. 11
2 Brazil Confectionery Market Overview .......................................................................... 12
2.1 Brazil Confectionery Market Analysis by Volume ...........................................................................12
2.1.1 Overall Confectionery Consumption, 2006–16 ................................................................................................ 12
2.1.2 Per-capita Confectionery Consumption, 2006–16 ........................................................................................... 13
2.1.3 Confectionery Market Growth Dynamics, by Volume ...................................................................................... 14
2.1.4 Confectionery Consumption by Category, 2006–16 ........................................................................................ 15
2.1.5 Confectionery Consumption – Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 ............................................. 16
2.2 Brazil Confectionery Market Analysis by Value ..............................................................................17
2.2.1 Overall Confectionery Market Value, 2006–16 ................................................................................................ 17
2.2.2 Confectionery Market Growth Dynamics, by Value ......................................................................................... 18
2.2.3 Confectionery Market Value by Category, 2006–16 ........................................................................................ 19
2.2.4 Confectionery Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 .............................................. 21
3 Brazil Chocolate Market Analysis .................................................................................. 22
3.1 Market Growth Dynamics-Chocolate, 2006–16 ..............................................................................22
3.1.1 Chocolate Market Growth Dynamics by Volume, 2006–16 ............................................................................. 22
3.1.2 Chocolate Market Growth Dynamics by Value, 2006–16 ................................................................................ 23
3.2 Chocolate Consumption Analysis, 2006–16...................................................................................24
3.2.1 Chocolate Market by Volume, 2006–16 ........................................................................................................... 24
3.2.2 Chocolate Consumption by Segments, 2006–16............................................................................................. 25
3.3 Chocolate Market Value Analysis, 2006–16...................................................................................27
3.3.1 Chocolate Market by Value, 2006–16 .............................................................................................................. 27
3.3.2 Average Consumer Price/ Kg - Chocolate, 2006-2016 .................................................................................... 28
3.3.3 Chocolate Market Value by Segments, 2006-2016 ......................................................................................... 29
3.4 Boxed Chocolate Market Analysis, 2006–16 ..................................................................................31
3.4.1 Boxed Chocolate Market by Volume, 2006–16................................................................................................ 31
3.4.2 Boxed Chocolate Market by Value, 2006–16................................................................................................... 32
The Future of the Confectionery Market in Brazil, to 2016 Page 2
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
TABLE OF CONTENTS
3.5 Chocolate Countlines Market Analysis, 2006–16 ...........................................................................33
3.5.1 Chocolate Countlines Market by Volume, 2006–16 ......................................................................................... 33
3.5.2 Chocolate Countlines Market by Value, 2006–16 ............................................................................................ 34
3.6 Chocolate Straightlines Market Analysis, 2006–16 ........................................................................35
3.6.1 Chocolate Straightlines Market by Volume, 2006–16 ...................................................................................... 35
3.6.2 Chocolate Straightlines Market by Value, 2006–16 ......................................................................................... 36
3.7 Molded Bars Market Analysis, 2006–16 .........................................................................................37
3.7.1 Molded Bars Market by Volume, 2006–16 ....................................................................................................... 37
3.7.2 Molded Bars Market by Value, 2006–16 .......................................................................................................... 38
3.8 Novelties Market Analysis, 2006–16 ..............................................................................................39
3.8.1 Novelties Market by Volume, 2006–16 ............................................................................................................ 39
3.8.2 Novelties Market by Value, 2006–16 ............................................................................................................... 40
3.9 Other Chocolate Market Analysis, 2006–16 ...................................................................................41
3.9.1 Other Chocolate Market by Volume, 2006–16 ................................................................................................. 41
3.9.2 Other Chocolate Market by Value, 2006–16 .................................................................................................... 42
3.10 Chocolate Market Volume Analysis by Brands, 2008–11 ...............................................................43
3.11 Chocolate Market Value by Distribution Channel, 2008–11 ...........................................................44
4 Brazil Gum Market Analysis ........................................................................................... 46
4.1 Market Growth Dynamics- Gum, 2006–16 .....................................................................................46
4.1.1 Gum Market Growth Dynamics by Volume, 2006–16 ...................................................................................... 46
4.1.2 Gum Market Growth Dynamics by Value, 2006–16 ......................................................................................... 47
4.2 Gum Consumption Analysis, 2006–16 ...........................................................................................48
4.2.1 Gum Market by Volume, 2006–16 ................................................................................................................... 48
4.2.2 Gum Consumption by Segments, 2006–16 ..................................................................................................... 49
4.3 Gum Market Value Analysis, 2006–16 ...........................................................................................50
4.3.1 Gum Market by Value, 2006–16 ...................................................................................................................... 50
4.3.2 Average Consumer Price/ Kg - Gum, 2006-2016 ............................................................................................ 51
4.3.3 Gum Market Value by Segments, 2006-2016 .................................................................................................. 52
4.4 Bubble Gum Market Analysis, 2006–16 .........................................................................................54
4.4.1 Bubble Gum Market by Volume, 2006–16 ....................................................................................................... 54
4.4.2 Bubble Gum Market by Value, 2006–16 .......................................................................................................... 55
4.5 Chewing Gum Market Analysis, 2006–16 ......................................................................................56
4.5.1 Chewing Gum Market by Volume, 2006–16 .................................................................................................... 56
4.5.2 Chewing Gum Market by Value, 2006–16 ....................................................................................................... 57
4.6 Gum Market Volume Analysis by Brands, 2008–11 .......................................................................58
4.7 Gum Market Value by Distribution Channel, 2008–11....................................................................59
5 Brazil Sugar Confectionery Market Analysis ................................................................ 61
5.1 Market Growth Dynamics- Sugar Confectionery, 2006–16.............................................................61
The Future of the Confectionery Market in Brazil, to 2016 Page 3
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
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5.1.1 Sugar Confectionery Market Growth Dynamics by Volume, 2006–16............................................................. 61
5.1.2 Sugar Confectionery Market Growth Dynamics by Value, 2006–16................................................................ 62
5.2 Sugar Confectionery Consumption Analysis, 2006–16 ..................................................................63
5.2.1 Sugar Confectionery Market by Volume, 2006–16 .......................................................................................... 63
5.2.2 Sugar Confectionery Consumption by Segments, 2006–16 ............................................................................ 64
5.3 Sugar Confectionery Market Value Analysis, 2006–16 ..................................................................66
5.3.1 Sugar Confectionery Market by Value, 2006–16 ............................................................................................. 66
5.3.2 Average Consumer Price/ Kg – Sugar Confectionery, 2006–16 ..................................................................... 67
5.3.3 Sugar Confectionery Market Value by Segments, 2006–16 ............................................................................ 68
5.4 Caramels & Toffees Market Analysis, 2006–16 .............................................................................70
5.4.1 Caramels & Toffees Market by Volume, 2006–16 ........................................................................................... 70
5.4.2 Caramels & Toffees Market by Value, 2006–16 .............................................................................................. 71
5.5 Gums & Jellies Market Analysis, 2006–16 .....................................................................................72
5.5.1 Gums & Jellies Market by Volume, 2006–16 ................................................................................................... 72
5.5.2 Gums & Jellies Market by Value, 2006–16 ...................................................................................................... 73
5.6 Hard Boiled Sweets Market Analysis, 2006–16..............................................................................74
5.6.1 Hard Boiled Sweets Market by Volume, 2006–16 ........................................................................................... 74
5.6.2 Hard Boiled Sweets Market by Value, 2006–16 .............................................................................................. 75
5.7 Medicated Confectionery Market Analysis, 2006–16......................................................................76
5.7.1 Medicated Confectionery Market by Volume, 2006–16 ................................................................................... 76
5.7.2 Medicated Confectionery Market by Value, 2006–16 ...................................................................................... 77
5.8 Mints Market Analysis, 2006–16 ....................................................................................................78
5.8.1 Mints Market by Volume, 2006–16 .................................................................................................................. 78
5.8.2 Mints Market by Value, 2006–16...................................................................................................................... 79
5.9 Other Sugar Confectionery Market Analysis, 2006–16...................................................................80
5.9.1 Other Sugar Confectionery Market by Volume, 2006–16 ................................................................................ 80
5.9.2 Other Sugar Confectionery Market by Value, 2006–16 ................................................................................... 81
5.10 Sugar Confectionery Market Volume Analysis by Brands, 2008–11...............................................82
5.11 Sugar Confectionery Market Value by Distribution Channel, 2008–11 ...........................................83
6 Methodology .................................................................................................................... 85
6.1 About Canadean............................................................................................................................85
6.2 Disclaimer......................................................................................................................................85
The Future of the Confectionery Market in Brazil, to 2016 Page 4
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
TABLE OF CONTENTS
LIST OF FIGURES
Figure 1: Consumer Panel Report Methodology ................................................................................................................................................. 11
Figure 2: Brazil Confectionery Consumption (Kg m) and Growth (Y-o-Y), 2006–16 ............................................................................................ 12
Figure 3: Brazil Per-capita Confectionery Consumption (liters/head & year-on-year growth), 2006-2016 ............................................................ 13
Figure 4: Brazil Confectionery Market Dynamics, by Category, by Volume 2006–16 .......................................................................................... 14
Figure 5: Brazil Confectionery Consumption (Kg m) by Category, 2006–16 ........................................................................................................ 15
Figure 6: Brazil Confectionery Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016 ......................................................... 16
Figure 7: Brazil Confectionery Market Value (BRL m) and Growth (Y-o-Y), 2006–16 .......................................................................................... 17
Figure 8: Brazil Confectionery Market Dynamics, by Category, by Market Value 2006–16.................................................................................. 18
Figure 9: Brazil Confectionery Market Value (BRL m) by Category, 2006–16 ..................................................................................................... 19
Figure 10: Brazil Confectionery Market Value (BRL m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016 ......................................... 21
Figure 11: Brazil Chocolate Market Growth Dynamics by Volume, 2006–16 ....................................................................................................... 22
Figure 12: Brazil Chocolate Market Growth Dynamics by Value, 2006–16 .......................................................................................................... 23
Figure 13: Brazil Chocolate Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ............................................................................................. 24
Figure 14: Brazil Chocolate Consumption (Kg m) by Segments, 2006–16 .......................................................................................................... 25
Figure 15: Brazil Chocolate Market Value (BRL m) and Growth (Y-o-Y), 2006–16 .............................................................................................. 27
Figure 16: Brazil Chocolate Average Consumer Price (BRL) and Growth (Y-o-Y), 2006–16 ............................................................................... 28
Figure 17: Brazil Chocolate Market Value (BRL m) by Segments, 2006–16 ........................................................................................................ 29
Figure 18: Brazil Boxed Chocolate Market by Volume (Kg m), 2006–16 ............................................................................................................. 31
Figure 19: Brazil Boxed Chocolate Market by Value (BRL m), 2006–16.............................................................................................................. 32
Figure 20: Brazil Chocolate Countlines Market by Volume (Kg m), 2006–16....................................................................................................... 33
Figure 21: Brazil Chocolate Countlines Market by Value (BRL m), 2006–16 ....................................................................................................... 34
Figure 22: Brazil Chocolate Straightlines Market by Volume (Kg m), 2006–16 .................................................................................................... 35
Figure 23: Brazil Chocolate Straightlines Market by Value (BRL m), 2006–16 .................................................................................................... 36
Figure 24: Brazil Molded Bars Market by Volume (Kg m), 2006–16 .................................................................................................................... 37
Figure 25: Brazil Molded Bars Market by Value (BRL m), 2006–16..................................................................................................................... 38
Figure 26: Brazil Novelties Market by Volume (Kg m), 2006–16 ......................................................................................................................... 39
Figure 27: Brazil Novelties Market by Value (BRL m), 2006–16 .......................................................................................................................... 40
Figure 28: Brazil Other Chocolate Market by Volume (Kg m), 2006–16 .............................................................................................................. 41
Figure 29: Brazil Other Chocolate Market by Value (BRL m), 2006–16 ............................................................................................................... 42
Figure 30: Brazil Chocolate Market Volume by Brands (Kg m), 2008–11 ............................................................................................................ 43
Figure 31: Brazil Chocolate Market Value by Distribution Channel, 2008–11 ...................................................................................................... 44
Figure 32: Brazil Gum Market Growth Dynamics by Volume, 2006–16 ............................................................................................................... 46
Figure 33: Brazil Gum Growth Dynamics by Value, 2006–16 .............................................................................................................................. 47
Figure 34: Brazil Gum Market Volume (Kg m) and Growth (Y-o-Y), 2006–16...................................................................................................... 48
Figure 35: Brazil Gum Consumption (Kg m) by Segments, 2006–16 .................................................................................................................. 49
Figure 36: Brazil Gum Market Value (BRL m) and Growth (Y-o-Y), 2006–16 ...................................................................................................... 50
Figure 37: Brazil Gum Average Consumer Price (BRL) and Growth (Y-o-Y), 2006–16 ....................................................................................... 51
Figure 38: Brazil Gum Market Value (BRL m ) by Segments, 2006–16 ............................................................................................................... 52
Figure 39: Brazil Bubble Gum Market by Volume (Kg m), 2006–16 .................................................................................................................... 54
Figure 40: Brazil Bubble Gum Market by Value (BRL m), 2006–16 ..................................................................................................................... 55
Figure 41: Brazil Chewing Gum Market by Volume (Kg m), 2006–16.................................................................................................................. 56
Figure 42: Brazil Chewing Gum Market by Value (BRL m), 2006–16 .................................................................................................................. 57
Figure 43: Brazil Gum Market Volume by Brands (Kg m), 2008–11 .................................................................................................................... 58
Figure 44: Brazil Gum Market Value by Distribution Channel (BRL m), 2008–11 ................................................................................................ 59
Figure 45: Brazil Sugar Confectionery Market Growth Dynamics by Volume (Kg m), 2006–16 .......................................................................... 61
Figure 46: Brazil Sugar Confectionery Market Growth Dynamics by Value (BRL m), 2006–16............................................................................ 62
Figure 47: Brazil Sugar Confectionery Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ............................................................................. 63
Figure 48: Brazil Sugar Confectionery Consumption (Kg m) by Segments, 2006–16 .......................................................................................... 64
Figure 49: Brazil Sugar Confectionery Market Value (BRL m) and Growth (Y-o-Y), 2006–16.............................................................................. 66
Figure 50: Brazil Sugar Confectionery Average Consumer Price (BRL) and Growth (Y-o-Y), 2006–16 ............................................................... 67
Figure 51: Brazil Sugar Confectionery Market Value (BRL m) by Segments, 2006–16 ....................................................................................... 68
Figure 52: Brazil Caramels & Toffees Market by Volume (Kg m), 2006–16 ......................................................................................................... 70
Figure 53: Brazil Caramels & Toffees Market by Value (BRL m), 2006–16 ......................................................................................................... 71
Figure 54: Brazil Gums & Jellies Market by Volume (Kg m), 2006–16 ................................................................................................................ 72
Figure 55: Brazil Gums & Jellies Market by Value (BRL m), 2006–16 ................................................................................................................. 73
Figure 56: Brazil Hard Boiled Sweets Market by Volume (Kg m), 2006–16 ......................................................................................................... 74
Figure 57: Brazil Hard Boiled Sweets Market by Value (BRL m), 2006–16 ......................................................................................................... 75
Figure 58: Brazil Medicated Confectionery Market by Volume (Kg m), 2006–16 ................................................................................................. 76
The Future of the Confectionery Market in Brazil, to 2016 Page 5
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
TABLE OF CONTENTS
Figure 59: Brazil Medicated Confectionery Market by Value (BRL m), 2006–16 ................................................................................................. 77
Figure 60: Brazil Mints Market by Volume (Kg m), 2006–16 ............................................................................................................................... 78
Figure 61: Brazil Mints Market by Value (BRL m), 2006–16 ................................................................................................................................ 79
Figure 62: Brazil Other Sugar Confectionery Market by Volume (Kg m), 2006–16 .............................................................................................. 80
Figure 63: Brazil Other Sugar Confectionery Market by Value (BRL m), 2006–16............................................................................................... 81
Figure 64: Brazil Sugar Confectionery Market Volume by Brands (Kg m), 2008–11 ............................................................................................ 82
Figure 65: Brazil Sugar Confectionery Market Value by Distribution Channel (BRL m), 2008–11........................................................................ 83
The Future of the Confectionery Market in Brazil, to 2016 Page 6
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
TABLE OF CONTENTS
LIST OF TABLES
Table 1: Volume Units for the Confectionery Market ............................................................................................................................................. 9
Table 2: Brazil Confectionery Consumption (Kg m) and Growth (Y-o-Y), 2006–16.............................................................................................. 12
Table 3: Brazil Per-capita Confectionery Consumption (liters/head & year-on-year growth), 2006-2016 ............................................................. 13
Table 4: Brazil Confectionery Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Category,
by volume (Kg m) ............................................................................................................................................................................................... 14
Table 5: Brazil Confectionery Consumption (Kg m) by Category, 2006–11 ......................................................................................................... 15
Table 6: Brazil Confectionery Consumption (Kg m) by Category, 2011–16 ......................................................................................................... 15
Table 7: Brazil Confectionery Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016 .......................................................... 16
Table 8: Brazil Confectionery Market Value (BRL m) and Growth (Y-o-Y), 2006–16 ........................................................................................... 17
Table 9: Brazil Confectionery Market Value (USD m) and Growth (Y-o-Y), 2006–16 .......................................................................................... 17
Table 10: Brazil Confectionery Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Category, by value (BRL m) ............................................................................................................................................................................... 18
Table 11: Brazil Confectionery Market Value (BRL m) by Category, 2006–11..................................................................................................... 19
Table 12: Brazil Confectionery Market Value (BRL m) by Category, 2011–16..................................................................................................... 19
Table 13: Brazil Confectionery Market Value (USD m) by Category, 2006–11 .................................................................................................... 20
Table 14: Brazil Confectionery Market Value (USD m) by Category, 2011–16 .................................................................................................... 20
Table 15: Brazil Confectionery Market Value (BRL m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016 .......................................... 21
Table 16: Brazil Confectionery Market Value (USD m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016.......................................... 21
Table 17: Brazil Chocolate Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume(Kg
m), by Segments ................................................................................................................................................................................................ 22
Table 18: Brazil Chocolate Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value (BRL
m), by Segments ................................................................................................................................................................................................ 23
Table 19: Brazil Chocolate Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 .............................................................................................. 24
Table 20: Brazil Chocolate Consumption (Kg m) by Segments, 2006–11 ........................................................................................................... 25
Table 21: Brazil Chocolate Consumption (Kg m) by Segments, 2011–16 ........................................................................................................... 26
Table 22: Brazil Chocolate Market Value (BRL m) and Growth (Y-o-Y), 2006–16 ............................................................................................... 27
Table 23: Brazil Chocolate Market Value (USD m) and Growth (Y-o-Y), 2006–16 .............................................................................................. 27
Table 24: Brazil Chocolate Average Consumer Price (BRL) and Growth (Y-o-Y), 2006–16 ................................................................................ 28
Table 25: Brazil Chocolate Market Value (BRL m) by Segments, 2006–11 ......................................................................................................... 29
Table 26: Brazil Chocolate Market Value (BRL m) by Segments, 2011–16 ......................................................................................................... 30
Table 27: Brazil Chocolate Market Value (USD m) by Segments, 2006–11 ........................................................................................................ 30
Table 28: Brazil Chocolate Market Value (USD m) by Segments, 2011–16 ........................................................................................................ 30
Table 29: Brazil Boxed Chocolate Market by Volume (Kg m), 2006–16 .............................................................................................................. 31
Table 30: Brazil Boxed Chocolate Market by Value (BRL m), 2006–16 ............................................................................................................... 32
Table 31: Brazil Boxed Chocolate Market by Value (USD m), 2006–16 .............................................................................................................. 32
Table 32: Brazil Chocolate Countlines Market by Volume (Kg m), 2006–16 ........................................................................................................ 33
Table 33: Brazil Chocolate Countlines Market by Value (BRL m), 2006–16 ........................................................................................................ 34
Table 34: Brazil Chocolate Countlines Market by Value (USD m), 2006–16 ....................................................................................................... 34
Table 35: Brazil Chocolate Straightlines Market by Volume (Kg m), 2006–16 ..................................................................................................... 35
Table 36: Brazil Chocolate Straightlines Market by Value (BRL m), 2006–16 ..................................................................................................... 36
Table 37: Brazil Chocolate Straightlines Market by Value (USD m), 2006–16 ..................................................................................................... 36
Table 38: Brazil Molded Bars Market by Volume (Kg m), 2006–16 ..................................................................................................................... 37
Table 39: Brazil Molded Bars Market by Value (BRL m), 2006–16 ...................................................................................................................... 38
Table 40: Brazil Molded Bars Market by Value (USD m), 2006–16 ..................................................................................................................... 38
Table 41: Brazil Novelties Market by Volume (Kg m), 2006–16.......................................................................................................................... 39
Table 42: Brazil Novelties Market by Value (BRL m), 2006–16 ........................................................................................................................... 40
Table 43: Brazil Novelties Market by Value (USD m), 2006–16 .......................................................................................................................... 40
Table 44: Brazil Other Chocolate Market by Volume (Kg m), 2006–16 ............................................................................................................... 41
Table 45: Brazil Other Chocolate Market by Value (BRL m), 2006–16 ................................................................................................................ 42
Table 46: Brazil Other Chocolate Market by Value (USD m), 2006–16 ............................................................................................................... 42
Table 47: Brazil Chocolate Market Volume by Brands (Kg m), 2008–11 ............................................................................................................. 43
Table 48: Brazil Chocolate Market Value by Distribution Channel (BRL m), 2008–11 ......................................................................................... 45
Table 49: Brazil Chocolate Market Value by Distribution Channel (USD m), 2008–11 ........................................................................................ 45
Table 50: Brazil Gum Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume(Kg m), by
Segments ........................................................................................................................................................................................................... 46
Table 51: Brazil Gum Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value (BRL m), by
Segments ........................................................................................................................................................................................................... 47
Table 52: Brazil Gum Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ....................................................................................................... 48
The Future of the Confectionery Market in Brazil, to 2016 Page 7
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TABLE OF CONTENTS
Table 53: Brazil Gum Consumption (Kg m) by Segments, 2006–11.................................................................................................................... 49
Table 54: Brazil Gum Consumption (Kg m) by Segments, 2011–16.................................................................................................................... 49
Table 55: Brazil Gum Market Value (BRL m) and Growth (Y-o-Y), 2006–16 ....................................................................................................... 50
Table 56: Brazil Gum Market Value (USD m) and Growth (Y-o-Y), 2006–16....................................................................................................... 50
Table 57: Brazil Gum Average Consumer Price (BRL) and Growth (Y-o-Y), 2006–16 ........................................................................................ 51
Table 58: Brazil Gum Market Value (BRL m) by Segments, 2006–11 ................................................................................................................. 52
Table 59: Brazil Gum Market Value (BRL m) by Segments, 2011–16 ................................................................................................................. 52
Table 60: Brazil Gum Market Value (USD m) by Segments, 2006–11 ................................................................................................................ 53
Table 61: Brazil Gum Market Value (USD m) by Segments, 2011–16 ............................................................................................................... 53
Table 62: Brazil Bubble Gum Market by Volume (Kg m), 2006–16...................................................................................................................... 54
Table 63: Brazil Bubble Gum Market by Value (BRL m), 2006–16 ...................................................................................................................... 55
Table 64: Brazil Bubble Gum Market by Value (USD m), 2006–16 ..................................................................................................................... 55
Table 65: Brazil Chewing Gum Market by Volume (Kg m), 2006–16 ................................................................................................................... 56
Table 66: Brazil Chewing Gum Market by Value (BRL m), 2006–16 ................................................................................................................... 57
Table 67: Brazil Chewing Gum Market by Value (USD m), 2006–16................................................................................................................... 57
Table 68: Brazil Gum Market Volume by Brands (Kg m), 2008–11 ..................................................................................................................... 58
Table 69: Brazil Gum Market Value by Distribution Channel (BRL m), 2008–11 ................................................................................................. 60
Table 70: Brazil Gum Market Value by Distribution Channel (USD m), 2008–11................................................................................................. 60
Table 71: Brazil Sugar Confectionery Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Volume(Kg m), by Segments .............................................................................................................................................................................. 61
Table 72: Brazil Sugar Confectionery Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Value (BRL m), by Segments ............................................................................................................................................................................. 62
Table 73: Brazil Sugar Confectionery Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 .............................................................................. 63
Table 74: Brazil Sugar Confectionery Consumption (Kg m) by Segments, 2006–11 ........................................................................................... 65
Table 75: Brazil Sugar Confectionery Consumption (Kg m) by Segments, 2011–16 ........................................................................................... 65
Table 76: Brazil Sugar Confectionery Market Value (BRL m) and Growth (Y-o-Y), 2006–16 ............................................................................... 66
Table 77: Brazil Sugar Confectionery Market Value (USD m) and Growth (Y-o-Y), 2006–16 .............................................................................. 66
Table 78: Brazil Sugar Confectionery Average Consumer Price (BRL) and Growth (Y-o-Y), 2006–16 ................................................................ 67
Table 79: Brazil Sugar Confectionery Market Value (BRL m) by Segments, 2006–11......................................................................................... 68
Table 80: Brazil Sugar Confectionery Market Value (BRL m) by Segments, 2011–16......................................................................................... 69
Table 81: Brazil Sugar Confectionery Market Value (USD m) by Segments, 2006–11 ........................................................................................ 69
Table 82: Brazil Sugar Confectionery Market Value (USD m) by Segments, 2011–16 ........................................................................................ 69
Table 83: Brazil Caramels & Toffees Market by Volume (Kg m), 2006–16 .......................................................................................................... 70
Table 84: Brazil Caramels & Toffees Market by Value (BRL m), 2006–16 .......................................................................................................... 71
Table 85: Brazil Caramels & Toffees Market by Value (USD m), 2006–16 .......................................................................................................... 71
Table 86: Brazil Gums & Jellies Market by Volume (Kg m), 2006–16.................................................................................................................. 72
Table 87: Brazil Gums & Jellies Market by Value (BRL m), 2006–16 .................................................................................................................. 73
Table 88: Brazil Gums & Jellies Market by Value (USD m), 2006–16 ................................................................................................................. 73
Table 89: Brazil Hard Boiled Sweets Market by Volume (Kg m), 2006–16 .......................................................................................................... 74
Table 90: Brazil Hard Boiled Sweets Market by Value (BRL m), 2006–16........................................................................................................... 75
Table 91: Brazil Hard Boiled Sweets Market by Value (USD m), 2006–16 .......................................................................................................... 75
Table 92: Brazil Medicated Confectionery Market by Volume (Kg m), 2006–16 .................................................................................................. 76
Table 93: Brazil Medicated Confectionery Market by Value (BRL m), 2006–16................................................................................................... 77
Table 94: Brazil Medicated Confectionery Market by Value (USD m), 2006–16 .................................................................................................. 77
Table 95: Brazil Mints Market by Volume (Kg m), 2006–16................................................................................................................................. 78
Table 96: Brazil Mints Market by Value (BRL m), 2006–16 ................................................................................................................................. 79
Table 97: Brazil Mints Market by Value (USD m), 2006–16 ................................................................................................................................ 79
Table 98: Brazil Other Sugar Confectionery Market by Volume (Kg m), 2006–16 ............................................................................................... 80
Table 99: Brazil Other Sugar Confectionery Market by Value (BRL m), 2006–16 ................................................................................................ 81
Table 100: Brazil Other Sugar Confectionery Market by Value (USD m), 2006–16 ............................................................................................. 81
Table 101: Brazil Sugar Confectionery Market Volume by Brands (Kg m), 2008–11 ........................................................................................... 82
Table 102: Brazil Sugar Confectionery Market Value by Distribution Channel (BRL m), 2008–11 ....................................................................... 84
Table 103: Brazil Sugar Confectionery Market Value by Distribution Channel (USD m), 2008–11 ...................................................................... 84
The Future of the Confectionery Market in Brazil, to 2016 Page 8
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
INTRODUCTION
1 Introduction
1.1 What is this Report About?
This report is the result of Canadean’s extensive market research covering the Confectionery consumption in
Brazil. It provides detailed segmentation of historic and future Confectionery consumption, covering key
categories and segments. It also includes an analysis of the macro business environment and drivers of the
market in Brazil.
As such the report is an essential tool for companies active across the Confectionery industry and for new
players considering entry into Brazil’s Confectionery market.
1.2 Definitions
All the data is collected in volume terms. Confectionery consumption refers to domestic consumption only and
includes imports. Please note that rounding errors may occur.
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2 Volume Units and Aggregations
Where volume measurements are given the units of measurement presented in the table below are used. It
should be noted that as volume units are sometimes mixed it is not always possible to provide an aggregation of
volume units across product categories. In food categories this problem has been resolved by assuming that
products sized in liters (e.g. liquid milk) have weights such that 1 liter = 1 kilogram.
For this report the Confectionery market is segmented as follows:
Table 1: Volume Units for the Confectionery Market
Market Units
Confectionery Chocolate Kg
Gum Kg
Sugar Confectionery Kg
Source: Canadean © Canadean
1.2.3 Introduction
In order to create the data for all the reports in this series and ensure its robustness a comprehensive and
empirically robust research methodology and approach has been taken. This combines both a large-scale
program of industry research with the results of extensive primary industry interviewing and calling.
Furthermore, all definitions are standardized across products and countries to ensure comparability.
The two main research streams, the program of online consumer surveys and industry research, are brought
together and because both sets of research processes have been designed in conjunction with each other they
can be combined and consolidated into the final, integrated data sets.
The Future of the Confectionery Market in Brazil, to 2016 Page 9
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INTRODUCTION
NB: for this particular series of Industry Forecast reports a particular emphasis has been placed on using the
consumer surveys and its analysis to create category level data, with the industry research stream not only
being used to cross-check these numbers, but also to develop more detailed value and volume data (at the
segment level). Three interviews with industry experts were conducted in local languages for each category and
country covered with the research program. In total over 4,000 category level responses were achieved across
the 10 countries covered in this research program. The detailed results of the consumer survey are available in
our Consumer Panel report series.
1.2.4 Large scale, international, program of online consumer surveys
A major international consumer survey across ten countries was conducted and, in total, over 120,000 survey
responses were obtained (over 12,000 in each country covered). These surveys were all conducted online
using strict quality criteria ensuring that only high quality results were achieved and that non-suitable
candidates, such as those putting in random repeat patterns or those who “sped” through the survey, were
excluded.
1.2.5 Nationally Representative results (age, gender)
As part of the survey method stringent quotas for responses by category were set which ensured that the
responses gained were in line with the age and gender profile of each country covered. Further statistical
analysis of the results ensured that all results were then in exactly the same proportion with the age profile and
gender profile of each country covered.
1.2.6 Parents answered on their children’s behalf
In order to obtain results for minors, strict quotas (covering both the age groups for minors covered in the report)
were set by country to obtain responses from parents (who will often account for bulk of CPG purchases for
products which children eventually consume) about their eldest child’s consumption. These quotas again
ensured results by age group are nationally representative. No minors were surveyed as part of this project and
no parents were asked about any alcohol consumption by their children (see note below on legal drinking age
matters).
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories
For reports covering alcoholic drinks, this research and the findings presented relate solely to the
consumption of alcohol by those of legal drinking age in each country covered. To ensure this, any
respondent who was not of legal drinking age was automatically omitted by use of specific screening questions
in the survey itself. Furthermore, cross checks made against ages provided and any indication that a
respondent was not of legal drinking age led to their responses being omitted. Parents were never asked to
answer on their children’s behalf for alcoholic drinks categories. It should also be noted that the online panels
used to create the data do not include minors.
The Future of the Confectionery Market in Brazil, to 2016 Page 10
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INTRODUCTION
1.2.8 Integrated with industry calling and secondary research
All of the outputs and analysis of the results below are also combined with industry research, which includes a
major program of interviewing leading industry executives for each category covered in each country, as well as
extensive secondary research (covering sources such as trade bodies, investment community research and
company research). For the 10 countries covered by the consumer survey over 4,000 interviews were
conducted – all with local country experts (typically brand, product and marketing managers for major brands
with each country). These results provide a detailed check and cross-reference for the analysis of the consumer
survey results. Both of these research streams used common frameworks and were specifically designed to
allow consolidation of the final results through top-down and bottom-up data analysis and checks into a data set
which fully integrates consumer behavior, associated spending and volume consumption with total market
values and volumes.
Figure 1: Consumer Panel Report Methodology
Over 120,000 consumer survey responses Over 4,000 industry executive interviews
Nat. Rep by age and gender (f)or consumer survey countries, more
conducted elsewhere)
Consumer Survey Stream Industry Research Stream
Consumer Trends
1. Frameworks A. In-house Databases
Unique Survey Design
Updated with Detailed
2. Online Consumer Survey B. Secondary Research
Top-Down Draft Data
Cross-Checks
SQL Based Data
3. Processing & Modelling
DATA C. Telephone Interviews
FINALIZATION with Leading Executives
Engine
Bottom-Up
Data Creation
Update of input factors if required
Publication Processes
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 11
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BRAZIL CONFECTIONERY MARKET OVERVIEW
2 Brazil Confectionery Market Overview
2.1 Brazil Confectionery Market Analysis by Volume
2.1.1 Overall Confectionery Consumption, 2006–16
Figure 2: Brazil Confectionery Consumption (Kg m) and Growth (Y-o-Y), 2006–16
2,000.0 9.0%
Confectionery Consumption (Kg m)
1,800.0 8.0%
1,600.0 7.0%
1,400.0
Growth % (Y-O-Y)
6.0%
1,200.0
5.0%
1,000.0
4.0%
800.0
3.0%
600.0
400.0 2.0%
200.0 1.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Consumption Y-o-Y Growth %
Source: Canadean © Canadean
Table 2: Brazil Confectionery Consumption (Kg m) and Growth (Y-o-Y), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Volume 877.8 945.4 1,013.1 1,079.4 1,153.2 1,235.1 1,328.2 1,430.2 1,541.4 1,661.8 1,799.6
Y-o-Y
growth 7.70% 7.16% 6.55% 6.84% 7.11% 7.54% 7.68% 7.78% 7.81% 8.29%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 12
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BRAZIL CONFECTIONERY MARKET OVERVIEW
2.1.2 Per-capita Confectionery Consumption, 2006–16
Figure 3: Brazil Per-capita Confectionery Consumption (liters/head & year-on-year growth), 2006-2016
10.0 8.0%
Confectionery Per-capita consumption (Kg)
9.0
7.0%
8.0
6.0%
7.0
Growth % (Y-O-Y)
5.0%
6.0
5.0 4.0%
4.0
3.0%
3.0
2.0%
2.0
1.0%
1.0
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Per-Capita Consumption Y-o-Y Growth %
Source: Canadean © Canadean
Table 3: Brazil Per-capita Confectionery Consumption (liters/head & year-on-year growth), 2006-2016
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Per-
capita 4.7 5.0 5.3 5.6 6.0 6.3 6.8 7.2 7.7 8.3 8.9
Y-o-Y
growth 6.5% 6.1% 5.5% 5.9% 6.2% 6.7% 6.9% 7.0% 6.9% 7.4%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 13
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BRAZIL CONFECTIONERY MARKET OVERVIEW
2.1.3 Confectionery Market Growth Dynamics, by Volume
Figure 4: Brazil Confectionery Market Dynamics, by Category, by Volume 2006–16
Source: Canadean © Canadean
Table 4: Brazil Confectionery Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
future market size (2016), by Category, by volume (Kg m)
Category CAGR(2011-16) CAGR(2006-11) Market Size 2016
Chocolate 6.46% 5.89% 1114.27
Gum 11.96% 9.47% 71.55
Sugar Confectionery 10.08% 9.62% 613.81
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 14
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CONFECTIONERY MARKET OVERVIEW
2.1.4 Confectionery Consumption by Category, 2006–16
Figure 5: Brazil Confectionery Consumption (Kg m) by Category, 2006–16
2000.0
Confectionery Consumption by Category
1800.0
1600.0
1400.0
1200.0
(Kg m)
1000.0
800.0
600.0
400.0
200.0
0.0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Chocolate Gum Sugar Conf ectionery
Source: Canadean © Canadean
Table 5: Brazil Confectionery Consumption (Kg m) by Category, 2006–11
CAGR
Category 2006 2007 2008 2009 2010 2011 2006–11
Chocolate 612.0 649.9 688.4 726.1 768.2 814.8 5.9%
Gum 25.9 28.7 31.4 34.1 37.1 40.7 9.5%
Sugar Confectionery 239.9 266.7 293.2 319.3 347.9 379.7 9.6%
Overall 877.8 945.4 1,013.1 1,079.4 1,153.2 1,235.1 7.1%
Source: Canadean © Canadean
Table 6: Brazil Confectionery Consumption (Kg m) by Category, 2011–16
CAGR
Category 2011 2012 2013 2014 2015 2016 2011–16
Chocolate 814.8 865.6 921.2 980.3 1,043.6 1,114.3 6.5%
Gum 40.7 44.8 49.6 55.5 62.4 71.6 12.0%
Sugar Confectionery 379.7 417.8 459.4 505.7 555.8 613.8 10.1%
Overall 1,235.1 1,328.2 1,430.2 1,541.4 1,661.8 1,799.6 7.8%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 15
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CONFECTIONERY MARKET OVERVIEW
2.1.5 Confectionery Consumption – Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 6: Brazil Confectionery Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
34% 31%
27%
Chocolate
Gum
3%
Sugar Conf ectionery
3% 70%
66% 62%
4%
Source: Canadean © Canadean
Table 7: Brazil Confectionery Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Category Market Size 2006 Market Size 2011 Market Size 2016
Chocolate 612.0 814.8 1,114.3
Gum 25.9 40.7 71.6
Sugar Confectionery 239.9 379.7 613.8
Overall 877.8 1,235.1 1,799.6
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 16
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BRAZIL CONFECTIONERY MARKET OVERVIEW
2.2 Brazil Confectionery Market Analysis by Value
2.2.1 Overall Confectionery Market Value, 2006–16
Figure 7: Brazil Confectionery Market Value (BRL m) and Growth (Y-o-Y), 2006–16
25,000.0 10.0%
Confectionery Market Value (BRL m)
9.0%
20,000.0 8.0%
7.0%
Growth % (Y-O-Y)
15,000.0 6.0%
5.0%
10,000.0 4.0%
3.0%
5,000.0 2.0%
1.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-O-Y growth %
Source: Canadean © Canadean
Table 8: Brazil Confectionery Market Value (BRL m) and Growth (Y-o-Y), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 10,023 10,830 11,604 12,362 13,175 14,080 15,083 16,191 17,412 18,779 20,419
Y-o-Y
growth 8.0% 7.2% 6.5% 6.6% 6.9% 7.1% 7.3% 7.5% 7.9% 8.7%
Source: Canadean © Canadean
Table 9: Brazil Confectionery Market Value (USD m) and Growth (Y-o-Y), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market 10,459. 11,280. 12,265.
Value 4,617.8 5,591.4 6,465.4 6,283.4 7,520.2 8,457.7 9,060.3 9,725.7 1 5 5
Y-o-Y
growth 21.1% 15.6% -2.8% 19.7% 12.5% 7.1% 7.3% 7.5% 7.9% 8.7%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 17
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BRAZIL CONFECTIONERY MARKET OVERVIEW
2.2.2 Confectionery Market Growth Dynamics, by Value
Figure 8: Brazil Confectionery Market Dynamics, by Category, by Market Value 2006–16
12.0%
10.0%
CAGR 2006-11
8.0%
6.0%
4.0%
2.0%
0.0%
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0%
CAGR 2011-16
Chocolate Sugar Conf ectionery Gum
Source: Canadean © Canadean
Table 10: Brazil Confectionery Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
future market size (2016), by Category, by value (BRL m)
Category CAGR(2011-16) CAGR(2006-11) Market Size 2016
Chocolate 6.72% 6.26% 13747.69
Gum 9.99% 8.46% 1266.80
Sugar Confectionery 9.97% 9.17% 5404.93
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 18
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BRAZIL CONFECTIONERY MARKET OVERVIEW
2.2.3 Confectionery Market Value by Category, 2006–16
Figure 9: Brazil Confectionery Market Value (BRL m) by Category, 2006–16
25000.0
Confectionery Market Value by Category
20000.0
15000.0
(BRL m)
10000.0
5000.0
0.0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Chocolate Gum Sugar Conf ectionery
Source: Canadean © Canadean
Table 11: Brazil Confectionery Market Value (BRL m) by Category, 2006–11
CAGR
Category 2006 2007 2008 2009 2010 2011 2006–11
Chocolate 7,331.6 7,851.9 8,347.1 8,832.0 9,352.2 9,932.8 6.3%
Gum 524.4 575.2 625.2 673.6 726.1 786.9 8.5%
Sugar Confectionery 2,166.9 2,402.6 2,631.9 2,856.7 3,096.4 3,360.5 9.2%
Overall 10,023.0 10,829.7 11,604.1 12,362.3 13,174.7 14,080.2 7.0%
Source: Canadean © Canadean
Table 12: Brazil Confectionery Market Value (BRL m) by Category, 2011–16
CAGR
Category 2011 2012 2013 2014 2015 2016 2011–16
Chocolate 9,932.8 10,562.1 11,252.4 11,992.0 12,804.1 13,747.7 6.72%
Gum 786.9 858.0 938.9 1,030.8 1,133.6 1,266.8 9.99%
Sugar Confectionery 3,360.5 3,663.3 3,999.8 4,389.4 4,841.8 5,404.9 9.97%
Overall 14,080.2 15,083.4 16,191.2 17,412.1 18,779.5 20,419.4 7.72%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 19
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CONFECTIONERY MARKET OVERVIEW
Table 13: Brazil Confectionery Market Value (USD m) by Category, 2006–11
CAGR
Category 2006 2007 2008 2009 2010 2011 2006–11
Chocolate 3377.8 4053.9 4650.6 4489.0 5338.3 5966.4 12.05%
Gum 241.6 297.0 348.3 342.4 414.5 472.7 14.36%
Sugar Confectionery 998.4 1240.5 1466.4 1452.0 1767.4 2018.6 15.12%
Overall 4,617.79 5,591.36 6,465.36 6,283.37 7,520.23 8,457.68 12.87%
Source: Canadean © Canadean
Table 14: Brazil Confectionery Market Value (USD m) by Category, 2011–16
CAGR
Category 2011 2012 2013 2014 2015 2016 2011–16
Chocolate 5966.4 6344.5 6759.1 7203.3 7691.1 8258.0 6.72%
Gum 472.7 515.4 564.0 619.2 680.9 760.9 9.99%
Sugar Confectionery 2018.6 2200.4 2402.6 2636.6 2908.4 3246.6 9.97%
Overall 8,457.68 9,060.28 9,725.71 10,459.11 11,280.45 12,265.54 7.72%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 20
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BRAZIL CONFECTIONERY MARKET OVERVIEW
2.2.4 Confectionery Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 10: Brazil Confectionery Market Value (BRL m) by Category – Trends & Forecasts, 2006 Vs. 2011
Vs. 2016
26.5%
23.9%
21.6%
Chocolate
5.2% Gum
5.6%
Sugar Conf ectionery
6.2%
73.1%
70.5%
67.3%
Source: Canadean © Canadean
Table 15: Brazil Confectionery Market Value (BRL m) by Category – Trends & Forecasts, 2006 Vs. 2011
Vs. 2016
Category Market Value 2006 Market Value 2011 Market Value 2016
Chocolate 7,331.65 9,932.77 13,747.69
Gum 524.39 786.88 1,266.80
Sugar Confectionery 2,166.95 3,360.52 5,404.93
Overall 10,022.99 14,080.17 20,419.43
Source: Canadean © Canadean
Table 16: Brazil Confectionery Market Value (USD m) by Category – Trends & Forecasts, 2006 Vs. 2011
Vs. 2016
Category Market Value 2006 Market Value 2011 Market Value 2016
Chocolate 3377.8 5966.4 8258.0
Gum 241.6 472.7 760.9
Sugar Confectionery 998.4 2018.6 3246.6
Overall 4,617.79 8,457.68 12,265.54
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 21
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
3 Brazil Chocolate Market Analysis
3.1 Market Growth Dynamics-Chocolate, 2006–16
3.1.1 Chocolate Market Growth Dynamics by Volume, 2006–16
Figure 11: Brazil Chocolate Market Growth Dynamics by Volume, 2006–16
Source: Canadean © Canadean
Table 17: Brazil Chocolate Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
future market size (2016), by Volume(Kg m), by Segments
Segment CAGR(2011-16) CAGR(2006-11) Market Size 2016
Boxed Chocolate 5.33% 6.00% 401.2
Chocolate Countlines 7.00% 5.33% 171.4
Chocolate Straightlines 7.67% 6.00% 54.4
Molded Bars 8.00% 6.33% 294.1
Novelties 5.33% 5.00% 43.5
Other Chocolate 6.00% 5.67% 149.7
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 22
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
3.1.2 Chocolate Market Growth Dynamics by Value, 2006–16
Figure 12: Brazil Chocolate Market Growth Dynamics by Value, 2006–16
Source: Canadean © Canadean
Table 18: Brazil Chocolate Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
future market size (2016), by Value (BRL m), by Segments
Segment CAGR(2011-16) CAGR(2006-11) Market Size 2016
Boxed Chocolate 6.67% 6.67% 6314.4
Chocolate Countlines 8.33% 6.00% 1774.2
Chocolate Straightlines 6.33% 5.67% 423.3
Molded Bars 6.33% 5.33% 3396.9
Novelties 8.33% 6.33% 569.1
Other Chocolate 5.33% 7.33% 1269.8
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 23
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BRAZIL CHOCOLATE MARKET ANALYSIS
3.2 Chocolate Consumption Analysis, 2006–16
3.2.1 Chocolate Market by Volume, 2006–16
Figure 13: Brazil Chocolate Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
1,200.0 8.0%
Chocolate Consumption by Volume
7.0%
1,000.0
6.0%
Growth % (Y-O-Y)
800.0
5.0%
(Kg m)
600.0 4.0%
3.0%
400.0
2.0%
200.0
1.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall Volume Y-O-Y growth
Source: Canadean © Canadean
Table 19: Brazil Chocolate Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Volume 612.0 649.9 688.4 726.1 768.2 814.8 865.6 921.2 980.3 1,043.6 1,114.3
Y-o-Y
growth 6.20% 5.92% 5.47% 5.80% 6.07% 6.25% 6.42% 6.41% 6.46% 6.77%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 24
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
3.2.2 Chocolate Consumption by Segments, 2006–16
Figure 14: Brazil Chocolate Consumption (Kg m) by Segments, 2006–16
1200.0
Chocolate Consumption by Segments
1000.0
800.0
(Kg m)
600.0
400.0
200.0
0.0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Boxed Chocolate Chocolate Countlines Chocolate Straightlines
Molded Bars Novelties Other Chocolate
Source: Canadean © Canadean
Table 20: Brazil Chocolate Consumption (Kg m) by Segments, 2006–11
CAGR
Segment 2006 2007 2008 2009 2010 2011 2006–11
Boxed Chocolate 231.2 245.8 260.7 275.2 291.5 309.4 6.00%
Chocolate Countlines 94.3 99.4 104.7 109.9 115.7 122.2 5.33%
Chocolate
Straightlines 28.1 29.9 31.7 33.5 35.4 37.6 6.00%
Molded Bars 147.2 157.2 167.3 177.2 188.1 200.2 6.33%
Novelties 26.3 27.6 29.0 30.3 31.8 33.5 5.00%
Other Chocolate 84.9 89.9 95.0 100.0 105.6 111.9 5.67%
Overall 612.0 649.9 688.4 726.1 768.2 814.8 5.89%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 25
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
Table 21: Brazil Chocolate Consumption (Kg m) by Segments, 2011–16
CAGR
Segment 2011 2012 2013 2014 2015 2016 2011–16
Boxed Chocolate 309.4 327.4 345.4 363.4 382.2 401.2 5.33%
Chocolate Countlines 122.2 129.6 138.3 148.2 159.0 171.4 7.00%
Chocolate
Straightlines 37.6 40.2 43.2 46.6 50.3 54.4 7.67%
Molded Bars 200.2 214.9 231.8 250.6 271.0 294.1 8.00%
Novelties 33.5 35.2 37.0 38.9 41.0 43.5 5.33%
Other Chocolate 111.9 118.4 125.4 132.6 140.3 149.7 6.00%
Overall 814.8 865.6 921.2 980.3 1,043.6 1,114.3 6.46%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 26
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
3.3 Chocolate Market Value Analysis, 2006–16
3.3.1 Chocolate Market by Value, 2006–16
Figure 15: Brazil Chocolate Market Value (BRL m) and Growth (Y-o-Y), 2006–16
16,000.0 8.0%
Chocolate Market by Value (BRL m)
14,000.0 7.0%
12,000.0 6.0%
Growth % (Y-O-Y)
10,000.0 5.0%
8,000.0 4.0%
6,000.0 3.0%
4,000.0 2.0%
2,000.0 1.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall Value Y-O-Y growth
Source: Canadean © Canadean
Table 22: Brazil Chocolate Market Value (BRL m) and Growth (Y-o-Y), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall 10,562. 11,252. 11,992. 12,804. 13,747.
Value 7,331.6 7,851.9 8,347.1 8,832.0 9,352.2 9,932.8 1 4 0 1 7
Y-o-Y
growth 7.1% 6.3% 5.8% 5.9% 6.2% 6.3% 6.5% 6.6% 6.8% 7.4%
Source: Canadean © Canadean
Table 23: Brazil Chocolate Market Value (USD m) and Growth (Y-o-Y), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Value 3,377.8 4,053.9 4,650.6 4,489.0 5,338.3 5,966.4 6,344.5 6,759.1 7,203.3 7,691.1 8,258.0
Y-o-Y
growth 20.0% 14.7% -3.5% 18.9% 11.8% 6.3% 6.5% 6.6% 6.8% 7.4%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 27
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
3.3.2 Average Consumer Price/ Kg - Chocolate, 2006-2016
Figure 16: Brazil Chocolate Average Consumer Price (BRL) and Growth (Y-o-Y), 2006–16
12.40 0.9%
Average Consumer Price/ Kg - Chocolate
0.8%
12.30
0.7%
Growth % (Y-O-Y)
12.20 0.6%
0.5%
(BRL)
12.10
0.4%
12.00 0.3%
0.2%
11.90
0.1%
11.80 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Avg Price Y-O-Y growth
Source: Canadean © Canadean
Table 24: Brazil Chocolate Average Consumer Price (BRL) and Growth (Y-o-Y), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Avg.
price 11.98 12.08 12.12 12.16 12.17 12.19 12.20 12.21 12.23 12.27 12.34
Y-o-Y
growth 0.84% 0.36% 0.32% 0.09% 0.13% 0.09% 0.11% 0.16% 0.29% 0.56%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 28
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
3.3.3 Chocolate Market Value by Segments, 2006-2016
Figure 17: Brazil Chocolate Market Value (BRL m) by Segments, 2006–16
30000.0
Chocolate Market Value by Segments
25000.0
20000.0
(BRL m)
15000.0
10000.0
5000.0
0.0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Boxed Chocolate Chocolate Countlines Chocolate Straightlines
Molded Bars Novelties Other Chocolate
Source: Canadean © Canadean
Table 25: Brazil Chocolate Market Value (BRL m) by Segments, 2006–11
CAGR
Segment 2006 2007 2008 2009 2010 2011 2006–11
Boxed Chocolate 3,311.6 3,563.9 3,804.7 4,040.8 4,293.0 4,572.8 6.67%
Chocolate Countlines 888.5 948.6 1,005.7 1,061.6 1,121.7 1,189.1 6.00%
Chocolate
Straightlines 236.4 251.4 265.6 279.5 294.5 311.4 5.67%
Molded Bars 1,927.1 2,041.4 2,149.3 2,254.6 2,369.0 2,498.8 5.33%
Novelties 280.6 300.7 320.0 338.8 358.9 381.4 6.33%
Other Chocolate 687.4 745.8 801.7 856.7 915.1 979.3 7.33%
Overall 7,331.6 7,851.9 8,347.1 8,832.0 9,352.2 9,932.8 6.26%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 29
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
Table 26: Brazil Chocolate Market Value (BRL m) by Segments, 2011–16
CAGR
Segment 2011 2012 2013 2014 2015 2016 2011–16
Boxed Chocolate 4,572.8 4,872.4 5,199.9 5,542.7 5,908.7 6,314.4 6.67%
Chocolate Countlines 1,189.1 1,269.3 1,364.5 1,474.2 1,605.6 1,774.2 8.33%
Chocolate
Straightlines 311.4 330.2 350.4 372.5 396.4 423.3 6.33%
Molded Bars 2,498.8 2,646.7 2,806.6 2,980.3 3,169.4 3,396.9 6.33%
Novelties 381.4 408.3 439.7 475.4 517.6 569.1 8.33%
Other Chocolate 979.3 1,035.3 1,091.2 1,147.0 1,206.3 1,269.8 5.33%
Overall 9,932.8 10,562.1 11,252.4 11,992.0 12,804.1 13,747.7 6.72%
Source: Canadean © Canadean
Table 27: Brazil Chocolate Market Value (USD m) by Segments, 2006–11
CAGR
Segment 2006 2007 2008 2009 2010 2011 2006–11
Boxed Chocolate 1525.7 1840.0 2119.8 2053.8 2450.5 2746.8 12.48%
Chocolate Countlines 409.4 489.8 560.3 539.6 640.3 714.2 11.78%
Chocolate
Straightlines 108.9 129.8 148.0 142.1 168.1 187.1 11.42%
Molded Bars 887.8 1054.0 1197.5 1146.0 1352.2 1501.0 11.07%
Novelties 129.3 155.3 178.3 172.2 204.9 229.1 12.13%
Other Chocolate 316.7 385.0 446.7 435.4 522.3 588.2 13.18%
Overall 3,377.84 4,053.92 4,650.65 4,489.02 5,338.32 5,966.42 12.05%
Source: Canadean © Canadean
Table 28: Brazil Chocolate Market Value (USD m) by Segments, 2011–16
CAGR
Segment 2011 2012 2013 2014 2015 2016 2011–16
Boxed Chocolate 2746.8 2926.8 3123.5 3329.4 3549.2 3792.9 6.67%
Chocolate Countlines 714.2 762.4 819.6 885.5 964.5 1065.7 8.33%
Chocolate
Straightlines 187.1 198.3 210.5 223.7 238.1 254.3 6.33%
Molded Bars 1501.0 1589.8 1685.9 1790.2 1903.8 2040.4 6.33%
Novelties 229.1 245.3 264.1 285.5 310.9 341.9 8.33%
Other Chocolate 588.2 621.9 655.5 689.0 724.6 762.7 5.33%
Overall 5,966.42 6,344.47 6,759.10 7,203.33 7,691.15 8,257.96 6.72%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 30
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
3.4 Boxed Chocolate Market Analysis, 2006–16
3.4.1 Boxed Chocolate Market by Volume, 2006–16
Figure 18: Brazil Boxed Chocolate Market by Volume (Kg m), 2006–16
450.0 7.0%
Boxed Chocolate Market by Volume
400.0
6.0%
350.0
5.0%
Growth % (Y-O-Y)
300.0
4.0%
(Kg m)
250.0
200.0 3.0%
150.0
2.0%
100.0
1.0%
50.0
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 29: Brazil Boxed Chocolate Market by Volume (Kg m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Volume 231.2 245.8 260.7 275.2 291.5 309.4 327.4 345.4 363.4 382.2 401.2
Y-o-Y
growth 6.3% 6.0% 5.6% 5.9% 6.1% 5.8% 5.5% 5.2% 5.2% 5.0%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 31
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
3.4.2 Boxed Chocolate Market by Value, 2006–16
Figure 19: Brazil Boxed Chocolate Market by Value (BRL m), 2006–16
7,000.0 8.0%
Boxed Chocolate Market by Value (BRL m)
6,000.0 7.0%
6.0%
5,000.0
Growth % (Y-O-Y)
5.0%
4,000.0
4.0%
3,000.0
3.0%
2,000.0
2.0%
1,000.0 1.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 30: Brazil Boxed Chocolate Market by Value (BRL m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 3,311.6 3,563.9 3,804.7 4,040.8 4,293.0 4,572.8 4,872.4 5,199.9 5,542.7 5,908.7 6,314.4
Y-o-Y
growth 7.62% 6.76% 6.20% 6.24% 6.52% 6.55% 6.72% 6.59% 6.60% 6.87%
Source: Canadean © Canadean
Table 31: Brazil Boxed Chocolate Market by Value (USD m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 1,525.7 1,840.0 2,119.8 2,053.8 2,450.5 2,746.8 2,926.8 3,123.5 3,329.4 3,549.2 3,792.9
Y-o-Y
growth 20.60% 15.21% -3.11% 19.31% 12.09% 6.55% 6.72% 6.59% 6.60% 6.87%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 32
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
3.5 Chocolate Countlines Market Analysis, 2006–16
3.5.1 Chocolate Countlines Market by Volume, 2006–16
Figure 20: Brazil Chocolate Countlines Market by Volume (Kg m), 2006–16
180.0 9.0%
Chocolate Countlines Market by Volume
160.0 8.0%
140.0 7.0%
Growth % (Y-O-Y)
120.0 6.0%
100.0 5.0%
(Kg m)
80.0 4.0%
60.0 3.0%
40.0 2.0%
20.0 1.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 32: Brazil Chocolate Countlines Market by Volume (Kg m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Volume 94.3 99.4 104.7 109.9 115.7 122.2 129.6 138.3 148.2 159.0 171.4
Y-o-Y
growth 5.5% 5.3% 4.9% 5.3% 5.6% 6.0% 6.7% 7.1% 7.3% 7.8%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 33
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
3.5.2 Chocolate Countlines Market by Value, 2006–16
Figure 21: Brazil Chocolate Countlines Market by Value (BRL m), 2006–16
2,000.0 12.0%
Chocolate Countlines Market by Value
1,800.0
10.0%
1,600.0
1,400.0
Growth % (Y-O-Y)
8.0%
1,200.0
(BRL m)
1,000.0 6.0%
800.0
4.0%
600.0
400.0
2.0%
200.0
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 33: Brazil Chocolate Countlines Market by Value (BRL m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 888.5 948.6 1,005.7 1,061.6 1,121.7 1,189.1 1,269.3 1,364.5 1,474.2 1,605.6 1,774.2
Y-o-Y
growth 6.8% 6.0% 5.6% 5.7% 6.0% 6.7% 7.5% 8.0% 8.9% 10.5%
Source: Canadean © Canadean
Table 34: Brazil Chocolate Countlines Market by Value (USD m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 409.4 489.8 560.3 539.6 640.3 714.2 762.4 819.6 885.5 964.5 1,065.7
Y-o-Y
growth 19.6% 14.4% -3.7% 18.7% 11.6% 6.7% 7.5% 8.0% 8.9% 10.5%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 34
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
3.6 Chocolate Straightlines Market Analysis, 2006–16
3.6.1 Chocolate Straightlines Market by Volume, 2006–16
Figure 22: Brazil Chocolate Straightlines Market by Volume (Kg m), 2006–16
60.0 9.0%
Chocolate Straightlines Market by Volume
8.0%
50.0
7.0%
Growth % (Y-O-Y)
40.0 6.0%
(Kg m)
5.0%
30.0
4.0%
20.0 3.0%
2.0%
10.0
1.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 35: Brazil Chocolate Straightlines Market by Volume (Kg m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Volume 28.1 29.9 31.7 33.5 35.4 37.6 40.2 43.2 46.6 50.3 54.4
Y-o-Y
growth 6.3% 6.0% 5.6% 5.9% 6.1% 6.9% 7.5% 7.8% 7.9% 8.3%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 35
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
3.6.2 Chocolate Straightlines Market by Value, 2006–16
Figure 23: Brazil Chocolate Straightlines Market by Value (BRL m), 2006–16
450.0 8.0%
Chocolate Straightlines Market by Value
400.0 7.0%
350.0
6.0%
Growth % (Y-O-Y)
300.0
5.0%
(BRL m)
250.0
4.0%
200.0
3.0%
150.0
2.0%
100.0
50.0 1.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 36: Brazil Chocolate Straightlines Market by Value (BRL m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 236.4 251.4 265.6 279.5 294.5 311.4 330.2 350.4 372.5 396.4 423.3
Y-o-Y
growth 6.3% 5.7% 5.2% 5.4% 5.7% 6.0% 6.1% 6.3% 6.4% 6.8%
Source: Canadean © Canadean
Table 37: Brazil Chocolate Straightlines Market by Value (USD m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 108.9 129.8 148.0 142.1 168.1 187.1 198.3 210.5 223.7 238.1 254.3
Y-o-Y
growth 19.2% 14.0% -4.0% 18.3% 11.3% 6.0% 6.1% 6.3% 6.4% 6.8%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 36
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
3.7 Molded Bars Market Analysis, 2006–16
3.7.1 Molded Bars Market by Volume, 2006–16
Figure 24: Brazil Molded Bars Market by Volume (Kg m), 2006–16
350.0 9.0%
Molded Bars Market by Volume (Kg m)
8.0%
300.0
7.0%
250.0
Growth % (Y-O-Y)
6.0%
200.0 5.0%
150.0 4.0%
3.0%
100.0
2.0%
50.0
1.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 38: Brazil Molded Bars Market by Volume (Kg m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Volume 147.2 157.2 167.3 177.2 188.1 200.2 214.9 231.8 250.6 271.0 294.1
Y-o-Y
growth 6.76% 6.41% 5.90% 6.19% 6.40% 7.35% 7.88% 8.11% 8.15% 8.52%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 37
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
3.7.2 Molded Bars Market by Value, 2006–16
Figure 25: Brazil Molded Bars Market by Value (BRL m), 2006–16
4,000.0 8.0%
Molded Bars Market by Value (BRL m)
3,500.0 7.0%
3,000.0 6.0%
Growth % (Y-O-Y)
2,500.0 5.0%
2,000.0 4.0%
1,500.0 3.0%
1,000.0 2.0%
500.0 1.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 39: Brazil Molded Bars Market by Value (BRL m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 1,927.1 2,041.4 2,149.3 2,254.6 2,369.0 2,498.8 2,646.7 2,806.6 2,980.3 3,169.4 3,396.9
Y-o-Y
growth 5.9% 5.3% 4.9% 5.1% 5.5% 5.9% 6.0% 6.2% 6.3% 7.2%
Source: Canadean © Canadean
Table 40: Brazil Molded Bars Market by Value (USD m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 887.8 1,054.0 1,197.5 1,146.0 1,352.2 1,501.0 1,589.8 1,685.9 1,790.2 1,903.8 2,040.4
Y-o-Y
growth 18.7% 13.6% -4.3% 18.0% 11.0% 5.9% 6.0% 6.2% 6.3% 7.2%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 38
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
3.8 Novelties Market Analysis, 2006–16
3.8.1 Novelties Market by Volume, 2006–16
Figure 26: Brazil Novelties Market by Volume (Kg m), 2006–16
50.0 7.0%
Novelties Market by Volume (Kg m)
45.0
6.0%
40.0
35.0 5.0%
Growth % (Y-O-Y)
30.0
4.0%
25.0
3.0%
20.0
15.0 2.0%
10.0
1.0%
5.0
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 41: Brazil Novelties Market by Volume (Kg m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Volume 26.3 27.6 29.0 30.3 31.8 33.5 35.2 37.0 38.9 41.0 43.5
Y-o-Y
growth 5.1% 4.9% 4.6% 5.0% 5.4% 5.0% 5.2% 5.1% 5.2% 6.2%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 39
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
3.8.2 Novelties Market by Value, 2006–16
Figure 27: Brazil Novelties Market by Value (BRL m), 2006–16
600.0 12.0%
Novelties Market by Value (BRL m)
500.0 10.0%
Growth % (Y-O-Y)
400.0 8.0%
300.0 6.0%
200.0 4.0%
100.0 2.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 42: Brazil Novelties Market by Value (BRL m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 280.6 300.7 320.0 338.8 358.9 381.4 408.3 439.7 475.4 517.6 569.1
Y-o-Y
growth 7.2% 6.4% 5.9% 6.0% 6.3% 7.1% 7.7% 8.1% 8.9% 10.0%
Source: Canadean © Canadean
Table 43: Brazil Novelties Market by Value (USD m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 129.3 155.3 178.3 172.2 204.9 229.1 245.3 264.1 285.5 310.9 341.9
Y-o-Y
growth 20.1% 14.8% -3.4% 19.0% 11.8% 7.1% 7.7% 8.1% 8.9% 10.0%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 40
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
3.9 Other Chocolate Market Analysis, 2006–16
3.9.1 Other Chocolate Market by Volume, 2006–16
Figure 28: Brazil Other Chocolate Market by Volume (Kg m), 2006–16
160.0 8.0%
Other Chocolate Market by Volume (Kg m)
140.0 7.0%
120.0 6.0%
Growth % (Y-O-Y)
100.0 5.0%
80.0 4.0%
60.0 3.0%
40.0 2.0%
20.0 1.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 44: Brazil Other Chocolate Market by Volume (Kg m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Volume 84.9 89.9 95.0 100.0 105.6 111.9 118.4 125.4 132.6 140.3 149.7
Y-o-Y
growth 5.9% 5.7% 5.2% 5.6% 5.9% 5.8% 6.0% 5.7% 5.8% 6.7%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 41
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
3.9.2 Other Chocolate Market by Value, 2006–16
Figure 29: Brazil Other Chocolate Market by Value (BRL m), 2006–16
Other Chocolate Market by Value (BRL m)
1,400.0 9.0%
8.0%
1,200.0
7.0%
1,000.0
Growth % (Y-O-Y)
6.0%
800.0 5.0%
600.0 4.0%
3.0%
400.0
2.0%
200.0
1.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 45: Brazil Other Chocolate Market by Value (BRL m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 687.4 745.8 801.7 856.7 915.1 979.3 1,035.3 1,091.2 1,147.0 1,206.3 1,269.8
Y-o-Y
growth 8.5% 7.5% 6.9% 6.8% 7.0% 5.7% 5.4% 5.1% 5.2% 5.3%
Source: Canadean © Canadean
Table 46: Brazil Other Chocolate Market by Value (USD m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 316.7 385.0 446.7 435.4 522.3 588.2 621.9 655.5 689.0 724.6 762.7
Y-o-Y
growth 21.6% 16.0% -2.5% 20.0% 12.6% 5.7% 5.4% 5.1% 5.2% 5.3%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 42
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
3.10 Chocolate Market Volume Analysis by Brands, 2008–11
Figure 30: Brazil Chocolate Market Volume by Brands (Kg m), 2008–11
800.0
Chocolate Market Volume by Brands
700.0
600.0
500.0
400.0
(Kg m)
300.0
200.0
100.0
0.0
2008 2009 2010 2011
Garoto Nestlé Ferrero
Lacta - Diamante Negro Nestlé - Alpino Chokito
Hershey's Sonho De Valsa Lacta
Nestlé - Charge
Source: Canadean © Canadean
Table 47: Brazil Chocolate Market Volume by Brands (Kg m), 2008–11
CAGR
Brand Name 2008 2009 2010 2011 2008–11
Garoto 182.23 192.18 203.30 215.61 5.77%
Nestle 108.94 115.01 121.80 129.32 5.88%
Ferrero 48.39 51.03 53.98 57.25 5.77%
Lacta-Diamante 46.61 49.20 52.09 55.30 5.86%
Nestle-Alpino 45.06 47.51 50.25 53.29 5.75%
Chokito 44.11 46.52 49.23 52.22 5.79%
Hershey’s 34.65 36.54 38.66 41.00 5.77%
Sonho de Valsa 26.96 28.43 30.08 31.90 5.78%
Lacta 20.66 21.73 22.93 24.26 5.50%
Nestlee’-Charge 20.55 21.62 22.82 24.14 5.52%
Others 110.27 116.29 123.02 130.47 5.77%
Overall 688.42 726.08 768.17 814.76 5.78%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 43
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
3.11 Chocolate Market Value by Distribution Channel, 2008–11
Figure 31: Brazil Chocolate Market Value by Distribution Channel, 2008–11
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 44
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL CHOCOLATE MARKET ANALYSIS
Table 48: Brazil Chocolate Market Value by Distribution Channel (BRL m), 2008–11
CAGR
Distribution Channel 2008 2009 2010 2011 2008–11
Cash & Carries & Warehouse Clubs 43.7 46.0 48.4 51.1 5.3%
“Dollar Stores”, Variety Stores &
General Merchandise Retailers 216.8 231.9 248.2 266.1 7.1%
Hypermarkets & Supermarkets 2,233.0 2,380.9 2,522.2 2,705.2 6.6%
Convenience Stores 2,997.5 3,187.7 3,400.6 3,634.3 6.6%
Food & drinks specialists 1,756.1 1,871.2 1,997.0 2,145.0 6.9%
Department Stores 660.4 700.4 744.3 793.3 6.3%
Vending machines 129.7 137.7 146.3 155.9 6.3%
Drug stores & Pharmacies 0.0 0.0 0.0 0.0 0.0%
eRetailers 0.0 0.0 0.0 0.0 0.0%
Others 309.8 276.2 245.1 181.9 -16.3%
Overall 8347.06 8831.95 9352.18 9932.77 6.0%
Source: Canadean © Canadean
Table 49: Brazil Chocolate Market Value by Distribution Channel (USD m), 2008–11
CAGR
Distribution Channel 2008 2009 2010 2011 2008–11
Cash & Carries & Warehouse Clubs 24.4 23.4 27.7 30.7 8.0%
“Dollar Stores”, Variety Stores &
General Merchandise Retailers 120.8 117.9 141.7 159.8 9.8%
Hypermarkets & Supermarkets 1,244.1 1,210.1 1,439.7 1,625.0 9.3%
Convenience Stores 1,670.1 1,620.2 1,941.1 2,183.0 9.3%
Food & drinks specialists 978.4 951.1 1,139.9 1,288.5 9.6%
Department Stores 368.0 356.0 424.8 476.5 9.0%
Vending machines 72.3 70.0 83.5 93.6 9.0%
Drug stores & Pharmacies 0.0 0.0 0.0 0.0 0.0%
eRetailers 0.0 0.0 0.0 0.0 0.0%
Others 172.6 140.4 139.9 109.2 -14.1%
Overall 4650.65 4489.02 5338.32 5966.42 8.7%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 45
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL GUM MARKET ANALYSIS
4 Brazil Gum Market Analysis
4.1 Market Growth Dynamics- Gum, 2006–16
4.1.1 Gum Market Growth Dynamics by Volume, 2006–16
Figure 32: Brazil Gum Market Growth Dynamics by Volume, 2006–16
10.4%
10.2%
10.0%
9.8%
CAGR 2006-11
9.6%
9.4%
9.2%
9.0%
8.8%
8.6%
8.4%
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0%
CAGR 2011-16
Bubble Gum Chewing Gum
Source: Canadean © Canadean
Table 50: Brazil Gum Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future
market size (2016), by Volume(Kg m), by Segments
Segment CAGR(2011-16) CAGR(2006-11) Market Size 2016
Bubble Gum 13.33% 10.00% 46.46
Chewing Gum 9.67% 8.67% 25.09
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 46
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL GUM MARKET ANALYSIS
4.1.2 Gum Market Growth Dynamics by Value, 2006–16
Figure 33: Brazil Gum Growth Dynamics by Value, 2006–16
12.0%
10.0%
CAGR 2006-11
8.0%
6.0%
4.0%
2.0%
0.0%
9.5% 9.6% 9.7% 9.8% 9.9% 10.0% 10.1% 10.2% 10.3% 10.4% 10.5%
CAGR 2011-16
Bubble Gum Chewing Gum
Source: Canadean © Canadean
Table 51: Brazil Gum Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future
market size (2016), by Value (BRL m), by Segments
Segment CAGR(2011-16) CAGR(2006-11) Market Size 2016
Bubble Gum 10.33% 9.33% 623.44
Chewing Gum 9.67% 7.67% 643.37
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 47
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL GUM MARKET ANALYSIS
4.2 Gum Consumption Analysis, 2006–16
4.2.1 Gum Market by Volume, 2006–16
Figure 34: Brazil Gum Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
80.0 16.0%
Gum Consumption by Volume
70.0 14.0%
60.0 12.0%
Growth % (Y-O-Y)
(Kg m)
50.0 10.0%
40.0 8.0%
30.0 6.0%
20.0 4.0%
10.0 2.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall Volume Y-O-Y growth
Source: Canadean © Canadean
Table 52: Brazil Gum Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Volume 25.9 28.7 31.4 34.1 37.1 40.7 44.8 49.6 55.5 62.4 71.6
Y-o-Y
growth 10.9% 9.6% 8.4% 8.9% 9.6% 10.2% 10.7% 11.9% 12.5% 14.7%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 48
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL GUM MARKET ANALYSIS
4.2.2 Gum Consumption by Segments, 2006–16
Figure 35: Brazil Gum Consumption (Kg m) by Segments, 2006–16
80.0
Gum Consumption by Segments (Kg m)
70.0
60.0
50.0
40.0
30.0
20.0
10.0
0.0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Bubble Gum Chewing Gum
Source: Canadean © Canadean
Table 53: Brazil Gum Consumption (Kg m) by Segments, 2006–11
CAGR
Segment 2006 2007 2008 2009 2010 2011 2006–11
Bubble Gum 15.4 17.2 19.0 20.7 22.6 24.8 10.00%
Chewing Gum 10.4 11.5 12.4 13.4 14.5 15.8 8.67%
Overall 25.9 28.7 31.4 34.1 37.1 40.7 9.47%
Source: Canadean © Canadean
Table 54: Brazil Gum Consumption (Kg m) by Segments, 2011–16
CAGR
Segment 2011 2012 2013 2014 2015 2016 2011–16
Bubble Gum 24.8 27.5 30.6 34.6 39.5 46.5 13.33%
Chewing Gum 15.8 17.3 19.0 20.9 22.9 25.1 9.67%
Overall 40.7 44.8 49.6 55.5 62.4 71.6 11.96%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 49
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL GUM MARKET ANALYSIS
4.3 Gum Market Value Analysis, 2006–16
4.3.1 Gum Market by Value, 2006–16
Figure 36: Brazil Gum Market Value (BRL m) and Growth (Y-o-Y), 2006–16
1,400.0 14.0%
Gum Consumption by Value (BRL m)
1,200.0 12.0%
1,000.0 10.0%
Growth % (Y-O-Y)
800.0 8.0%
600.0 6.0%
400.0 4.0%
200.0 2.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall Value Y-O-Y growth
Source: Canadean © Canadean
Table 55: Brazil Gum Market Value (BRL m) and Growth (Y-o-Y), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Value 524.4 575.2 625.2 673.6 726.1 786.9 858.0 938.9 1,030.8 1,133.6 1,266.8
Y-o-Y
growth 9.7% 8.7% 7.8% 7.8% 8.4% 9.0% 9.4% 9.8% 10.0% 11.8%
Source: Canadean © Canadean
Table 56: Brazil Gum Market Value (USD m) and Growth (Y-o-Y), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Value 241.6 297.0 348.3 342.4 414.5 472.7 515.4 564.0 619.2 680.9 760.9
Y-o-Y
growth 22.9% 17.3% -1.7% 21.1% 14.0% 9.0% 9.4% 9.8% 10.0% 11.8%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 50
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL GUM MARKET ANALYSIS
4.3.2 Average Consumer Price/ Kg - Gum, 2006-2016
Figure 37: Brazil Gum Average Consumer Price (BRL) and Growth (Y-o-Y), 2006–16
20.5 0.0%
Average Consumer Price/ Kg - Gum
20.0
-0.5%
19.5
Growth % (Y-O-Y)
19.0 -1.0%
18.5
(BRL)
-1.5%
18.0
17.5 -2.0%
17.0
-2.5%
16.5
16.0 -3.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Avg Price Y-O-Y growth
Source: Canadean © Canadean
Table 57: Brazil Gum Average Consumer Price (BRL) and Growth (Y-o-Y), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Avg.
price 20.3 20.1 19.9 19.8 19.6 19.3 19.2 18.9 18.6 18.2 17.7
Y-o-Y
growth -1.1% -0.8% -0.6% -1.0% -1.1% -1.0% -1.1% -1.9% -2.3% -2.5%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 51
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL GUM MARKET ANALYSIS
4.3.3 Gum Market Value by Segments, 2006-2016
Figure 38: Brazil Gum Market Value (BRL m ) by Segments, 2006–16
1400.0
Gum Market Value by Segments
1200.0
1000.0
(BRL m)
800.0
600.0
400.0
200.0
0.0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Bubble Gum Chewing Gum
Source: Canadean © Canadean
Table 58: Brazil Gum Market Value (BRL m) by Segments, 2006–11
CAGR
Segment 2006 2007 2008 2009 2010 2011 2006–11
Bubble Gum 244.1 270.7 297.0 322.5 349.9 381.3 9.33%
Chewing Gum 280.3 304.5 328.2 351.2 376.2 405.6 7.67%
Overall 524.4 575.2 625.2 673.6 726.1 786.9 8.46%
Source: Canadean © Canadean
Table 59: Brazil Gum Market Value (BRL m) by Segments, 2011–16
CAGR
Segment 2011 2012 2013 2014 2015 2016 2011–16
Bubble Gum 381.3 417.6 458.7 505.1 556.9 623.4 10.33%
Chewing Gum 405.6 440.4 480.2 525.7 576.7 643.4 9.67%
Overall 786.9 858.0 938.9 1,030.8 1,133.6 1,266.8 9.99%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 52
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL GUM MARKET ANALYSIS
Table 60: Brazil Gum Market Value (USD m) by Segments, 2006–11
CAGR
Segment 2006 2007 2008 2009 2010 2011 2006–11
Bubble Gum 112.4 139.8 165.5 163.9 199.7 229.0 15.29%
Chewing Gum 129.2 157.2 182.9 178.5 214.7 243.6 13.53%
Overall 241.6 297.0 348.3 342.4 414.5 472.7 14.36%
Source: Canadean © Canadean
Table 61: Brazil Gum Market Value (USD m) by Segments, 2011–16
CAGR
Segment 2011 2012 2013 2014 2015 2016 2011–16
Bubble Gum 229.0 250.9 275.5 303.4 334.5 374.5 10.33%
Chewing Gum 243.6 264.5 288.5 315.8 346.4 386.5 9.67%
Overall 472.7 515.4 564.0 619.2 680.9 760.9 9.99%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 53
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL GUM MARKET ANALYSIS
4.4 Bubble Gum Market Analysis, 2006–16
4.4.1 Bubble Gum Market by Volume, 2006–16
Figure 39: Brazil Bubble Gum Market by Volume (Kg m), 2006–16
50.0 20.0%
Bubble Gum Market by Volume (Kg m)
45.0 18.0%
40.0 16.0%
35.0 14.0%
Growth % (Y-O-Y)
30.0 12.0%
25.0 10.0%
20.0 8.0%
15.0 6.0%
10.0 4.0%
5.0 2.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 62: Brazil Bubble Gum Market by Volume (Kg m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Volume 15.4 17.2 19.0 20.7 22.6 24.8 27.5 30.6 34.6 39.5 46.5
Y-o-Y
growth 11.7% 10.2% 8.9% 9.3% 9.9% 10.6% 11.2% 13.1% 14.3% 17.5%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 54
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL GUM MARKET ANALYSIS
4.4.2 Bubble Gum Market by Value, 2006–16
Figure 40: Brazil Bubble Gum Market by Value (BRL m), 2006–16
700.0 14.0%
Bubble Gum Market by Value (BRL m)
600.0 12.0%
500.0 10.0%
Growth % (Y-O-Y)
400.0 8.0%
300.0 6.0%
200.0 4.0%
100.0 2.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 63: Brazil Bubble Gum Market by Value (BRL m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 244.1 270.7 297.0 322.5 349.9 381.3 417.6 458.7 505.1 556.9 623.4
Y-o-Y
growth 10.9% 9.7% 8.6% 8.5% 9.0% 9.5% 9.8% 10.1% 10.2% 12.0%
Source: Canadean © Canadean
Table 64: Brazil Bubble Gum Market by Value (USD m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 112.4 139.8 165.5 163.9 199.7 229.0 250.9 275.5 303.4 334.5 374.5
Y-o-Y
growth 24.3% 18.4% -0.9% 21.9% 14.7% 9.5% 9.8% 10.1% 10.2% 12.0%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 55
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL GUM MARKET ANALYSIS
4.5 Chewing Gum Market Analysis, 2006–16
4.5.1 Chewing Gum Market by Volume, 2006–16
Figure 41: Brazil Chewing Gum Market by Volume (Kg m), 2006–16
30.0 12.0%
Chewing Gum Market by Volume (Kg m)
25.0 10.0%
Growth % (Y-O-Y)
20.0 8.0%
15.0 6.0%
10.0 4.0%
5.0 2.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 65: Brazil Chewing Gum Market by Volume (Kg m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Volume 10.4 11.5 12.4 13.4 14.5 15.8 17.3 19.0 20.9 22.9 25.1
Y-o-Y
growth 9.8% 8.6% 7.7% 8.2% 9.0% 9.4% 9.8% 9.9% 9.5% 9.7%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 56
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL GUM MARKET ANALYSIS
4.5.2 Chewing Gum Market by Value, 2006–16
Figure 42: Brazil Chewing Gum Market by Value (BRL m), 2006–16
700.0 14.0%
Chewing Gum Market by Value (BRL m)
600.0 12.0%
500.0 10.0%
Growth % (Y-O-Y)
400.0 8.0%
300.0 6.0%
200.0 4.0%
100.0 2.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 66: Brazil Chewing Gum Market by Value (BRL m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 280.3 304.5 328.2 351.2 376.2 405.6 440.4 480.2 525.7 576.7 643.4
Y-o-Y
growth 8.6% 7.8% 7.0% 7.1% 7.8% 8.6% 9.1% 9.5% 9.7% 11.6%
Source: Canadean © Canadean
Table 67: Brazil Chewing Gum Market by Value (USD m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 129.2 157.2 182.9 178.5 214.7 243.6 264.5 288.5 315.8 346.4 386.5
Y-o-Y
growth 21.7% 16.3% -2.4% 20.3% 13.5% 8.6% 9.1% 9.5% 9.7% 11.6%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 57
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL GUM MARKET ANALYSIS
4.6 Gum Market Volume Analysis by Brands, 2008–11
Figure 43: Brazil Gum Market Volume by Brands (Kg m), 2008–11
Source: Canadean © Canadean
Table 68: Brazil Gum Market Volume by Brands (Kg m), 2008–11
CAGR
Brand Name 2008 2009 2010 2011 2008–11
Trident 13.83 15.03 16.40 18.01 9.19%
Arcor 1.35 1.47 1.60 1.76 9.08%
Bubbaloo 1.30 1.41 1.53 1.68 8.96%
Freshen up 0.90 0.98 1.07 1.17 9.06%
Chiclets 0.72 0.78 0.85 0.93 8.95%
Clorets 0.69 0.75 0.82 0.90 8.99%
Happydent 0.36 0.40 0.43 0.47 8.96%
Blong 0.088 0.095 0.103 0.113 8.97%
Others 12.17 13.17 14.31 15.64 8.71%
Overall 31.42 34.08 37.11 40.67 8.97%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 58
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL GUM MARKET ANALYSIS
4.7 Gum Market Value by Distribution Channel, 2008–11
Figure 44: Brazil Gum Market Value by Distribution Channel (BRL m), 2008–11
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 59
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL GUM MARKET ANALYSIS
Table 69: Brazil Gum Market Value by Distribution Channel (BRL m), 2008–11
CAGR
Distribution Channel 2008 2009 2010 2011 2008–11
Cash & Carries & Warehouse Clubs 3.1 3.5 4.0 4.5 12.7%
“Dollar Stores”, Variety Stores &
General Merchandise Retailers 17.8 19.3 21.0 23.0 8.8%
Hypermarkets & Supermarkets 169.5 183.1 197.9 215.5 8.3%
Convenience Stores 258.5 280.4 305.2 333.0 8.8%
Food & drinks specialists 74.2 80.4 87.3 95.4 8.7%
Department Stores 48.9 52.8 57.1 62.0 8.2%
Vending machines 9.4 10.2 11.0 12.0 8.2%
Drug stores & Pharmacies 9.7 10.7 11.7 13.0 10.2%
e-retailers 0.00 0.00 0.00 0.00 0.00
Others 34.0 33.1 30.9 28.6 -5.7%
Overall 625.2 673.6 726.1 786.9 8.0%
Source: Canadean © Canadean
Table 70: Brazil Gum Market Value by Distribution Channel (USD m), 2008–11
CAGR
Distribution Channel 2008 2009 2010 2011 2008–11
Cash & Carries & Warehouse Clubs 1.7 1.8 2.3 2.7 15.6%
“Dollar Stores”, Variety Stores &
General Merchandise Retailers 9.9 9.8 12.0 13.8 11.6%
Hypermarkets & Supermarkets 94.4 93.1 112.9 129.5 11.1%
Convenience Stores 144.0 142.5 174.2 200.1 11.6%
Food & drinks specialists 41.3 40.9 49.8 57.3 11.5%
Department Stores 27.3 26.9 32.6 37.2 11.0%
Vending machines 5.3 5.2 6.3 7.2 11.0%
Drug stores & Pharmacies 5.4 5.4 6.7 7.8 13.0%
e-retailers 0.00 0.00 0.00 0.00 0.00
Others 19.0 16.8 17.7 17.2 -3.3%
Overall 348.3 342.4 414.5 472.7 10.7%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 60
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
5 Brazil Sugar Confectionery Market Analysis
5.1 Market Growth Dynamics- Sugar Confectionery, 2006–16
5.1.1 Sugar Confectionery Market Growth Dynamics by Volume, 2006–16
Figure 45: Brazil Sugar Confectionery Market Growth Dynamics by Volume (Kg m), 2006–16
Source: Canadean © Canadean
Table 71: Brazil Sugar Confectionery Market Dynamics: past and future growth rates (2006–11 & 2011–
16) and future market size (2016), by Volume(Kg m), by Segments
Segment CAGR(2011-16) CAGR(2006-11) Market Size 2016
Caramels & Toffees 11.00% 10.00% 53.7
Gums & Jellies 9.67% 10.67% 148.2
Hard Boiled Sweets 9.67% 8.67% 218.0
Medicated Confectionery 10.67% 10.33% 121.4
Mints 10.33% 8.67% 54.4
Other Sugar Confectionery 11.33% 10.33% 18.1
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 61
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
5.1.2 Sugar Confectionery Market Growth Dynamics by Value, 2006–16
Figure 46: Brazil Sugar Confectionery Market Growth Dynamics by Value (BRL m), 2006–16
Source: Canadean © Canadean
Table 72: Brazil Sugar Confectionery Market Dynamics: past and future growth rates (2006–11 & 2011–
16) and future market size (2016), by Value (BRL m), by Segments
Segment CAGR(2011-16) CAGR(2006-11) Market Size 2016
Caramels & Toffees 10.33% 10.00% 308.4
Gums & Jellies 13.00% 13.00% 1519.8
Hard Boiled Sweets 9.00% 8.00% 1526.1
Medicated Confectionery 9.00% 9.00% 1277.2
Mints 8.00% 6.00% 646.0
Other Sugar Confectionery 8.33% 7.67% 127.5
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 62
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
5.2 Sugar Confectionery Consumption Analysis, 2006–16
5.2.1 Sugar Confectionery Market by Volume, 2006–16
Figure 47: Brazil Sugar Confectionery Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
700.0 12.0%
Sugar Confectionery Consumption by
600.0 10.0%
500.0
Growth % (Y-O-Y)
8.0%
Volume (Kg m)
400.0
6.0%
300.0
4.0%
200.0
100.0 2.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall Volume Y-O-Y growth
Source: Canadean © Canadean
Table 73: Brazil Sugar Confectionery Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Volume 239.9 266.7 293.2 319.3 347.9 379.7 417.8 459.4 505.7 555.8 613.8
Y-o-Y
growth 11.17% 9.93% 8.87% 8.97% 9.14% 10.02% 9.96% 10.08% 9.91% 10.44%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 63
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
5.2.2 Sugar Confectionery Consumption by Segments, 2006–16
Figure 48: Brazil Sugar Confectionery Consumption (Kg m) by Segments, 2006–16
700.0
Sugar Confectionery Consumption by
600.0
500.0
Segments (Kg m)
400.0
300.0
200.0
100.0
0.0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Caramels & Tof f ees Gums & Jellies Hard Boiled Sweets
Medicated Conf ectionery Mints Other Sugar Conf ectionery
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 64
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
Table 74: Brazil Sugar Confectionery Consumption (Kg m) by Segments, 2006–11
CAGR
Segment 2006 2007 2008 2009 2010 2011 2006–11
Caramels & Toffees 19.8 22.1 24.3 26.5 29.0 31.8 10.0%
Gums & Jellies 56.3 63.4 70.3 77.1 84.7 93.4 10.7%
Hard Boiled Sweets 90.7 99.6 108.6 117.3 126.9 137.4 8.7%
Medicated
Confectionery 44.7 50.2 55.7 61.1 66.9 73.2 10.3%
Mints 22.0 24.1 26.3 28.4 30.7 33.3 8.7%
Other Sugar
Confectionery 6.5 7.3 8.1 8.8 9.7 10.6 10.3%
Overall 239.9 266.7 293.2 319.3 347.9 379.7 9.6%
Source: Canadean © Canadean
Table 75: Brazil Sugar Confectionery Consumption (Kg m) by Segments, 2011–16
CAGR
Segment 2011 2012 2013 2014 2015 2016 2011–16
Caramels & Toffees 31.8 35.1 38.9 43.1 48.0 53.7 11.0%
Gums & Jellies 93.4 103.2 113.0 123.7 134.7 148.2 9.7%
Hard Boiled Sweets 137.4 150.7 165.5 181.6 198.9 218.0 9.7%
Medicated
Confectionery 73.2 80.7 89.3 98.9 109.4 121.4 10.7%
Mints 33.3 36.4 40.0 44.1 48.7 54.4 10.3%
Other Sugar
Confectionery 10.6 11.6 12.8 14.3 16.0 18.1 11.3%
Overall 379.7 417.8 459.4 505.7 555.8 613.8 10.1%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 65
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
5.3 Sugar Confectionery Market Value Analysis, 2006–16
5.3.1 Sugar Confectionery Market by Value, 2006–16
Figure 49: Brazil Sugar Confectionery Market Value (BRL m) and Growth (Y-o-Y), 2006–16
6,000.0 14.0%
Sugar Confectionery Market by Value
5,000.0 12.0%
10.0%
Growth % (Y-O-Y)
4,000.0
(BRL m)
8.0%
3,000.0
6.0%
2,000.0
4.0%
1,000.0 2.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall Value Y-O-Y growth
Source: Canadean © Canadean
Table 76: Brazil Sugar Confectionery Market Value (BRL m) and Growth (Y-o-Y), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Value 2,166.9 2,402.6 2,631.9 2,856.7 3,096.4 3,360.5 3,663.3 3,999.8 4,389.4 4,841.8 5,404.9
Y-o-Y
growth 10.9% 9.5% 8.5% 8.4% 8.5% 9.0% 9.2% 9.7% 10.3% 11.6%
Source: Canadean © Canadean
Table 77: Brazil Sugar Confectionery Market Value (USD m) and Growth (Y-o-Y), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Value 998.4 1,240.5 1,466.4 1,452.0 1,767.4 2,018.6 2,200.4 2,402.6 2,636.6 2,908.4 3,246.6
Y-o-Y
growth 24.3% 18.2% -1.0% 21.7% 14.2% 9.0% 9.2% 9.7% 10.3% 11.6%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 66
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
5.3.2 Average Consumer Price/ Kg – Sugar Confectionery, 2006–16
Figure 50: Brazil Sugar Confectionery Average Consumer Price (BRL) and Growth (Y-o-Y), 2006–16
9.1 1.5%
Average Consumer Price/ Kg - Sugar
9.0 1.0%
Confectionery (BRL)
Growth % (Y-O-Y)
8.9 0.5%
8.8 0.0%
8.7 -0.5%
8.6 -1.0%
8.5 -1.5%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Avg Price Y-O-Y growth
Source: Canadean © Canadean
Table 78: Brazil Sugar Confectionery Average Consumer Price (BRL) and Growth (Y-o-Y), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Avg.
Price 9.03 9.01 8.98 8.95 8.90 8.85 8.77 8.71 8.68 8.71 8.81
Y-o-Y
growth -0.3% -0.4% -0.3% -0.5% -0.6% -0.9% -0.7% -0.3% 0.4% 1.1%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 67
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
5.3.3 Sugar Confectionery Market Value by Segments, 2006–16
Figure 51: Brazil Sugar Confectionery Market Value (BRL m) by Segments, 2006–16
6000.0
Sugar Confectionery Market Value by
5000.0
Segments (BRL m)
4000.0
3000.0
2000.0
1000.0
0.0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Caramels & Tof f ees Gums & Jellies Hard Boiled Sweets
Medicated Conf ectionery Mints Other Sugar Conf ectionery
Source: Canadean © Canadean
Table 79: Brazil Sugar Confectionery Market Value (BRL m) by Segments, 2006–11
CAGR
Segment 2006 2007 2008 2009 2010 2011 2006–11
Caramels & Toffees 117.1 131.0 144.7 158.1 172.4 188.6 10.0%
Gums & Jellies 447.7 518.5 591.5 663.0 737.7 824.9 13.0%
Hard Boiled Sweets 675.0 738.4 798.6 857.6 921.9 991.8 8.0%
Medicated
Confectionery 539.5 598.8 655.0 710.3 769.2 830.1 9.0%
Mints 328.5 351.5 372.6 393.2 415.4 439.6 6.0%
Other Sugar
Confectionery 59.0 64.5 69.5 74.5 79.8 85.4 7.7%
Overall 2,166.9 2,402.6 2,631.9 2,856.7 3,096.4 3,360.5 9.2%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 68
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
Table 80: Brazil Sugar Confectionery Market Value (BRL m) by Segments, 2011–16
CAGR
Segment 2011 2012 2013 2014 2015 2016 2011–16
Caramels & Toffees 188.6 206.6 226.9 249.9 276.3 308.4 10.3%
Gums & Jellies 824.9 925.9 1,039.9 1,175.4 1,326.3 1,519.8 13.0%
Hard Boiled Sweets 991.8 1,072.9 1,161.2 1,261.7 1,381.0 1,526.1 9.0%
Medicated
Confectionery 830.1 897.1 971.0 1,055.2 1,155.0 1,277.2 9.0%
Mints 439.6 469.2 502.4 541.0 587.5 646.0 8.0%
Other Sugar
Confectionery 85.4 91.5 98.4 106.3 115.7 127.5 8.3%
Overall 3,360.5 3,663.3 3,999.8 4,389.4 4,841.8 5,404.9 10.0%
Source: Canadean © Canadean
Table 81: Brazil Sugar Confectionery Market Value (USD m) by Segments, 2006–11
CAGR
Segment 2006 2007 2008 2009 2010 2011 2006–11
Caramels & Toffees 54.0 67.6 80.6 80.4 98.4 113.3 15.99%
Gums & Jellies 206.3 267.7 329.6 337.0 421.1 495.5 19.16%
Hard Boiled Sweets 311.0 381.2 444.9 435.9 526.2 595.8 13.88%
Medicated
Confectionery 248.6 309.2 364.9 361.0 439.0 498.6 14.94%
Mints 151.4 181.5 207.6 199.9 237.1 264.1 11.78%
Other Sugar
Confectionery 27.2 33.3 38.7 37.9 45.5 51.3 13.53%
Overall 998.36 1,240.48 1,466.40 1,451.98 1,767.44 2,018.60 15.12%
Source: Canadean © Canadean
Table 82: Brazil Sugar Confectionery Market Value (USD m) by Segments, 2011–16
CAGR
Segment 2011 2012 2013 2014 2015 2016 2011–16
Caramels & Toffees 113.3 124.1 136.3 150.1 166.0 185.2 10.33%
Gums & Jellies 495.5 556.2 624.7 706.0 796.7 912.9 13.00%
Hard Boiled Sweets 595.8 644.5 697.5 757.9 829.5 916.7 9.00%
Medicated
Confectionery 498.6 538.9 583.3 633.8 693.8 767.2 9.00%
Mints 264.1 281.8 301.8 325.0 352.9 388.0 8.00%
Other Sugar
Confectionery 51.3 55.0 59.1 63.8 69.5 76.6 8.33%
Overall 2,018.60 2,200.44 2,402.61 2,636.60 2,908.38 3,246.63 9.97%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 69
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
5.4 Caramels & Toffees Market Analysis, 2006–16
5.4.1 Caramels & Toffees Market by Volume, 2006–16
Figure 52: Brazil Caramels & Toffees Market by Volume (Kg m), 2006–16
60.0 14.0%
Caramels & Toffees Market by Volume
50.0 12.0%
10.0%
Growth % (Y-O-Y)
40.0
8.0%
(Kgm)
30.0
6.0%
20.0
4.0%
10.0 2.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 83: Brazil Caramels & Toffees Market by Volume (Kg m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Volume 19.8 22.1 24.3 26.5 29.0 31.8 35.1 38.9 43.1 48.0 53.7
Y-o-Y
growth 11.7% 10.2% 8.9% 9.3% 9.9% 10.3% 10.7% 11.0% 11.3% 11.7%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 70
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
5.4.2 Caramels & Toffees Market by Value, 2006–16
Figure 53: Brazil Caramels & Toffees Market by Value (BRL m), 2006–16
350.0 14.0%
Caramels & Toffees Market by Value
300.0 12.0%
250.0 10.0%
Growth % (Y-O-Y)
(BRL m)
200.0 8.0%
150.0 6.0%
100.0 4.0%
50.0 2.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 84: Brazil Caramels & Toffees Market by Value (BRL m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 117.1 131.0 144.7 158.1 172.4 188.6 206.6 226.9 249.9 276.3 308.4
Y-o-Y
growth 11.9% 10.5% 9.2% 9.0% 9.4% 9.5% 9.8% 10.1% 10.6% 11.6%
Source: Canadean © Canadean
Table 85: Brazil Caramels & Toffees Market by Value (USD m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 54.0 67.6 80.6 80.4 98.4 113.3 124.1 136.3 150.1 166.0 185.2
Y-o-Y
growth 25.4% 19.2% -0.4% 22.5% 15.1% 9.5% 9.8% 10.1% 10.6% 11.6%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 71
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
5.5 Gums & Jellies Market Analysis, 2006–16
5.5.1 Gums & Jellies Market by Volume, 2006–16
Figure 54: Brazil Gums & Jellies Market by Volume (Kg m), 2006–16
160.0 14.0%
Gums & Jellies Market by Volume (Kg m)
140.0 12.0%
120.0
10.0%
Growth % (Y-O-Y)
100.0
8.0%
80.0
6.0%
60.0
4.0%
40.0
20.0 2.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 86: Brazil Gums & Jellies Market by Volume (Kg m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Volume 56.3 63.4 70.3 77.1 84.7 93.4 103.2 113.0 123.7 134.7 148.2
Y-o-Y
growth 12.6% 10.9% 9.7% 9.8% 10.2% 10.5% 9.4% 9.5% 9.0% 10.0%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 72
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
5.5.2 Gums & Jellies Market by Value, 2006–16
Figure 55: Brazil Gums & Jellies Market by Value (BRL m), 2006–16
1,600.0 18.0%
Gums & Jellies Market by Value (BRL m)
1,400.0 16.0%
14.0%
1,200.0
Growth % (Y-O-Y)
12.0%
1,000.0
10.0%
800.0
8.0%
600.0
6.0%
400.0
4.0%
200.0 2.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 87: Brazil Gums & Jellies Market by Value (BRL m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 447.7 518.5 591.5 663.0 737.7 824.9 925.9 1,039.9 1,175.4 1,326.3 1,519.8
Y-o-Y
growth 15.8% 14.1% 12.1% 11.3% 11.8% 12.2% 12.3% 13.0% 12.8% 14.6%
Source: Canadean © Canadean
Table 88: Brazil Gums & Jellies Market by Value (USD m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 206.3 267.7 329.6 337.0 421.1 495.5 556.2 624.7 706.0 796.7 912.9
Y-o-Y
growth 29.8% 23.1% 2.2% 25.0% 17.7% 12.2% 12.3% 13.0% 12.8% 14.6%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 73
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
5.6 Hard Boiled Sweets Market Analysis, 2006–16
5.6.1 Hard Boiled Sweets Market by Volume, 2006–16
Figure 56: Brazil Hard Boiled Sweets Market by Volume (Kg m), 2006–16
250.0 12.0%
Hard Boiled Sweets Market by Volume
10.0%
200.0
Growth % (Y-O-Y)
8.0%
150.0
(Kgm)
6.0%
100.0
4.0%
50.0
2.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 89: Brazil Hard Boiled Sweets Market by Volume (Kg m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Volume 90.7 99.6 108.6 117.3 126.9 137.4 150.7 165.5 181.6 198.9 218.0
Y-o-Y
growth 9.87% 8.94% 8.07% 8.18% 8.28% 9.64% 9.82% 9.74% 9.53% 9.61%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 74
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
5.6.2 Hard Boiled Sweets Market by Value, 2006–16
Figure 57: Brazil Hard Boiled Sweets Market by Value (BRL m), 2006–16
1,800.0 12.0%
Hard Boiled Sweets Market by Value
1,600.0
10.0%
1,400.0
Growth % (Y-O-Y)
1,200.0 8.0%
(BRL m)
1,000.0
6.0%
800.0
600.0 4.0%
400.0
2.0%
200.0
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 90: Brazil Hard Boiled Sweets Market by Value (BRL m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 675.0 738.4 798.6 857.6 921.9 991.8 1,072.9 1,161.2 1,261.7 1,381.0 1,526.1
Y-o-Y
growth 9.39% 8.15% 7.40% 7.50% 7.58% 8.18% 8.23% 8.66% 9.45% 10.50%
Source: Canadean © Canadean
Table 91: Brazil Hard Boiled Sweets Market by Value (USD m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 311.0 381.2 444.9 435.9 526.2 595.8 644.5 697.5 757.9 829.5 916.7
Y-o-Y
growth 22.58% 16.71% -2.03% 20.72% 13.21% 8.18% 8.23% 8.66% 9.45% 10.50%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 75
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
5.7 Medicated Confectionery Market Analysis, 2006–16
5.7.1 Medicated Confectionery Market by Volume, 2006–16
Figure 58: Brazil Medicated Confectionery Market by Volume (Kg m), 2006–16
140.0 14.0%
Medicated Confectionery Market by
120.0 12.0%
100.0 10.0%
Volume (Kg m)
Growth % (Y-O-Y)
80.0 8.0%
60.0 6.0%
40.0 4.0%
20.0 2.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 92: Brazil Medicated Confectionery Market by Volume (Kg m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Volume 44.7 50.2 55.7 61.1 66.9 73.2 80.7 89.3 98.9 109.4 121.4
Y-o-Y
growth 12.3% 10.9% 9.7% 9.5% 9.4% 10.3% 10.6% 10.8% 10.5% 11.0%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 76
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
5.7.2 Medicated Confectionery Market by Value, 2006–16
Figure 59: Brazil Medicated Confectionery Market by Value (BRL m), 2006–16
1,400.0 12.0%
Medicated Confectionery Market by Value
1,200.0 10.0%
1,000.0
Growth % (Y-O-Y)
8.0%
(BRL m)
800.0
6.0%
600.0
4.0%
400.0
200.0 2.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 93: Brazil Medicated Confectionery Market by Value (BRL m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 539.5 598.8 655.0 710.3 769.2 830.1 897.1 971.0 1,055.2 1,155.0 1,277.2
Y-o-Y
growth 11.0% 9.4% 8.4% 8.3% 7.9% 8.1% 8.2% 8.7% 9.5% 10.6%
Source: Canadean © Canadean
Table 94: Brazil Medicated Confectionery Market by Value (USD m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 248.6 309.2 364.9 361.0 439.0 498.6 538.9 583.3 633.8 693.8 767.2
Y-o-Y
growth 24.4% 18.0% -1.1% 21.6% 13.6% 8.1% 8.2% 8.7% 9.5% 10.6%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 77
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
5.8 Mints Market Analysis, 2006–16
5.8.1 Mints Market by Volume, 2006–16
Figure 60: Brazil Mints Market by Volume (Kg m), 2006–16
60.0 14.0%
Mints Market by Volume (Kg m)
50.0 12.0%
10.0%
Growth % (Y-O-Y)
40.0
8.0%
30.0
6.0%
20.0
4.0%
10.0 2.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 95: Brazil Mints Market by Volume (Kg m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Volume 22.0 24.1 26.3 28.4 30.7 33.3 36.4 40.0 44.1 48.7 54.4
Y-o-Y
growth 9.9% 8.9% 8.1% 8.2% 8.3% 9.3% 9.9% 10.2% 10.6% 11.7%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 78
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
5.8.2 Mints Market by Value, 2006–16
Figure 61: Brazil Mints Market by Value (BRL m), 2006–16
700.0 12.0%
Mints Market by Value (BRL m)
600.0 10.0%
500.0
Growth % (Y-O-Y)
8.0%
400.0
6.0%
300.0
4.0%
200.0
100.0 2.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 96: Brazil Mints Market by Value (BRL m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 328.5 351.5 372.6 393.2 415.4 439.6 469.2 502.4 541.0 587.5 646.0
Y-o-Y
growth 7.0% 6.0% 5.5% 5.7% 5.8% 6.7% 7.1% 7.7% 8.6% 9.9%
Source: Canadean © Canadean
Table 97: Brazil Mints Market by Value (USD m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 151.4 181.5 207.6 199.9 237.1 264.1 281.8 301.8 325.0 352.9 388.0
Y-o-Y
growth 19.9% 14.4% -3.7% 18.7% 11.4% 6.7% 7.1% 7.7% 8.6% 9.9%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 79
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
5.9 Other Sugar Confectionery Market Analysis, 2006–16
5.9.1 Other Sugar Confectionery Market by Volume, 2006–16
Figure 62: Brazil Other Sugar Confectionery Market by Volume (Kg m), 2006–16
20.0 14.0%
Other Sugar Confectionery Market by
18.0
12.0%
16.0
14.0 10.0%
Growth % (Y-O-Y)
Volume (Kg m)
12.0
8.0%
10.0
6.0%
8.0
6.0 4.0%
4.0
2.0%
2.0
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 98: Brazil Other Sugar Confectionery Market by Volume (Kg m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Overall
Volume 6.5 7.3 8.1 8.8 9.7 10.6 11.6 12.8 14.3 16.0 18.1
Y-o-Y
growth 12.3% 10.9% 9.7% 9.5% 9.4% 9.9% 10.3% 11.4% 12.1% 13.0%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 80
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
5.9.2 Other Sugar Confectionery Market by Value, 2006–16
Figure 63: Brazil Other Sugar Confectionery Market by Value (BRL m), 2006–16
140.0 12.0%
Other Sugar Confectionery Market by Value
120.0 10.0%
100.0
Growth % (Y-O-Y)
8.0%
80.0
(BRL m)
6.0%
60.0
4.0%
40.0
20.0 2.0%
0.0 0.0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market Value Y-o-Y Growth %
Source: Canadean © Canadean
Table 99: Brazil Other Sugar Confectionery Market by Value (BRL m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 59.0 64.5 69.5 74.5 79.8 85.4 91.5 98.4 106.3 115.7 127.5
Y-o-Y
growth 9.2% 7.9% 7.2% 7.1% 7.1% 7.2% 7.5% 8.0% 8.9% 10.2%
Source: Canadean © Canadean
Table 100: Brazil Other Sugar Confectionery Market by Value (USD m), 2006–16
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Market
Value 27.2 33.3 38.7 37.9 45.5 51.3 55.0 59.1 63.8 69.5 76.6
Y-o-Y
growth 22.3% 16.4% -2.2% 20.3% 12.7% 7.2% 7.5% 8.0% 8.9% 10.2%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 81
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
5.10 Sugar Confectionery Market Volume Analysis by Brands, 2008–11
Figure 64: Brazil Sugar Confectionery Market Volume by Brands (Kg m), 2008–11
300.0
Sugar Confectionery Market Volume by
250.0
200.0
Brands (Kg m)
150.0
100.0
50.0
0.0
2008 2009 2010 2011
Nestlé Garoto Arcor Halls
Mentos Nestlé - Chandelle Fruittella Chupa Chups
Freshen Up Plets
Source: Canadean © Canadean
Table 101: Brazil Sugar Confectionery Market Volume by Brands (Kg m), 2008–11
CAGR
Brand Name 2008 2009 2010 2011 2008–11
Nestle 43.43 47.28 51.51 56.22 8.99%
Garoto 42.74 46.58 50.81 55.51 9.11%
Arcor 28.90 31.47 34.29 37.42 8.99%
Halls 20.38 22.21 24.22 26.45 9.08%
Mentos 20.30 22.09 24.07 26.27 8.97%
Nestle-chandell 15.40 16.77 18.28 19.95 9.01%
Fruitella 15.39 16.76 18.26 19.93 8.99%
Chupa chups 2.61 2.84 3.09 3.38 9.00%
Freshen up 2.62 2.84 3.09 3.36 8.71%
Plets 1.17 1.27 1.38 1.50 8.74%
Others 100.31 109.17 118.92 129.74 8.96%
Overall 293.24 319.26 347.92 379.72 9.00%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 82
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
5.11 Sugar Confectionery Market Value by Distribution Channel, 2008–11
Figure 65: Brazil Sugar Confectionery Market Value by Distribution Channel (BRL m), 2008–11
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 83
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
BRAZIL SUGAR CONFECTIONERY MARKET ANALYSIS
Table 102: Brazil Sugar Confectionery Market Value by Distribution Channel (BRL m), 2008–11
CAGR
Distribution Channel 2008 2009 2010 2011 2008–11
Cash & Carries & Warehouse Clubs 14.4 15.3 16.2 17.1 6.1%
“Dollar Stores”, Variety Stores &
General Merchandise Retailers 74.4 81.4 89.0 97.5 9.4%
Hypermarkets & Supermarkets 645.2 702.4 763.5 833.5 8.9%
Convenience Stores 972.9 1,059.2 1,151.4 1,256.0 8.9%
Food & drinks specialists 574.0 630.0 687.8 756.8 9.7%
Department Stores 201.9 219.6 238.6 259.5 8.7%
Vending machines 44.3 49.2 54.6 60.5 10.9%
Drug stores & Pharmacies 39.6 43.0 46.6 50.6 8.5%
e-retailers 0.00 0.00 0.00 0.00 0.00
Others 65.2 56.5 48.7 29.0 -23.7%
Overall 2,631.9 2,856.7 3,096.4 3,360.5 8.5%
Source: Canadean © Canadean
Table 103: Brazil Sugar Confectionery Market Value by Distribution Channel (USD m), 2008–11
CAGR
Distribution Channel 2008 2009 2010 2011 2008–11
Cash & Carries & Warehouse Clubs 8.0 7.8 9.2 10.3 8.8%
“Dollar Stores”, Variety Stores &
General Merchandise Retailers 41.4 41.4 50.8 58.6 12.2%
Hypermarkets & Supermarkets 359.5 357.0 435.8 500.7 11.7%
Convenience Stores 542.0 538.4 657.2 754.4 11.7%
Food & drinks specialists 319.8 320.2 392.6 454.6 12.4%
Department Stores 112.5 111.6 136.2 155.9 11.5%
Vending machines 24.7 25.0 31.1 36.4 13.7%
Drug stores & Pharmacies 22.1 21.8 26.6 30.4 11.3%
e-retailers 0.00 0.00 0.00 0.00 0.00
Others 36.3 28.7 27.8 17.4 -21.7%
Overall 1,466.4 1,452.0 1,767.4 2,018.6 11.2%
Source: Canadean © Canadean
The Future of the Confectionery Market in Brazil, to 2016 Page 84
© Canadean. This product is licensed and is not to be photocopied Published: April 2012
APPENDIX
6 Methodology
Canadean’s dedicated research and analysis teams consist of experienced professionals with an industry
background in marketing, market research, consulting and advanced statistical expertise.
Canadean adheres to the Codes of Practice of the Market Research Society (www.mrs.org.uk) and the Society
of Competitive Intelligence Professionals (www.scip.org).
All Canadean databases are continuously updated and revised.
6.1 About Canadean
Canadean is a full-service market research agency and premium business information provider, specializing in
the beverage and allied industries with reliable, value added market research and strategic analysis. Our
products and services help companies to make better decisions, win business and position themselves more
effectively.
Canadean’s areas of expertise include online research, qualitative and quantitative research, industry analysis,
custom approaches, and actionable insights.
Canadean have built a network of more than 60 country consultants and specialist researchers, each with in-
depth industry experience and expertise enabling us to conduct unique and insightful research via our trusted
business communities.
6.2 Disclaimer
All Rights Reserved.
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any
means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the
publisher, Canadean.
The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please
note that the findings, conclusions and recommendations that Canadean delivers will be based on information
gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a
position to guarantee. As such, Canadean can accept no liability whatsoever for actions taken based on any
information that may subsequently prove to be incorrect.
The Future of the Confectionery Market in Brazil, to 2016 Page 85
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Shared by: Canadean
Canadean
About
Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum
(More...)of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight.
By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy.
Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.
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