The Future of the Bakery and Cereals Market in India, to 2016

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Synopsis The Future of the Bakery and Cereals Market in India, to 2016 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Bakery and Cereals consumption trends in India, historic and forecast Bakery and Cereals consumption volumes and values at market and category level, brand share, and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Bakery and Cereals sales overall and to know which categories and segments are showing growth in the coming years Summary Why was the report written? • This report provides authoritative and granular data on the Bakery and Cereals market in India and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them • Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans • Marketers need data on volume and value changes, brand dynamics, and distribution trends, in order to effectively plan strategies What are the key drivers behind recent market changes? Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending, and consumer markets have been no exception. While the country by country market changes have varied, no country has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected, and types of product chosen. What makes this report unique and essential to read? The report provides the latest detailed data on dynamics in the Indian Bakery and Cerea
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							                             BAKERY &
                              CEREALS
                           Industry Forecast Report




The Future of the Bakery & Cereals
Market in India, to 2016
Reference code: CS0113MR

Published: April 2012




                                www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1         Introduction ..................................................................................................................... 23
1.1       What is this Report About? ............................................................................................................23
1.2       Definitions......................................................................................................................................23
1.2.1     This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................. 23
1.2.2     Volume Units and Aggregations....................................................................................................................... 23
1.2.3     Introduction....................................................................................................................................................... 24
1.2.4     Large scale, international, program of online consumer surveys .................................................................... 24
1.2.5     Nationally Representative results (age, gender) .............................................................................................. 24
1.2.6     Parents answered on their children’s behalf .................................................................................................... 24
1.2.7     Legal Drinking Age exclusions for alcoholic drinks categories ........................................................................ 25
1.2.8     Integrated with industry calling and secondary research ................................................................................. 25
2         India Bakery & Cereals Market Overview ...................................................................... 26
2.1       India Bakery & Cereals Market Analysis by Volume.......................................................................26
2.1.1     Overall Bakery & Cereals Consumption, 2006–16 .......................................................................................... 26
2.1.2     Per-capita Bakery & Cereals consumption, 2006–16 ...................................................................................... 27
2.1.3     Bakery & Cereals Market Growth Dynamics, by Volume................................................................................. 28
2.1.4     Bakery & Cereals Consumption by Category, 2006–16 .................................................................................. 29
2.1.5     Bakery & Cereals Consumption – Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 ....................................... 31
2.2       India Bakery & Cereals Market Analysis by Value .........................................................................32
2.2.1     Overall Bakery & Cereals Market Value, 2006–16 .......................................................................................... 32
2.2.2     Bakery & Cereals Market Growth Dynamics, by Value.................................................................................... 33
2.2.3     Bakery & Cereals Market Value by Category, 2006–16 .................................................................................. 34
2.2.4     Bakery & Cereals Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016 ........................................ 37
3         India Bread & Rolls Market Analysis ............................................................................. 39
3.1       Market Growth Dynamics-Bread & Rolls, 2006–16 ........................................................................39
3.1.1     Bread & Rolls Market Growth Dynamics by Volume, 2006–16 ....................................................................... 39
3.1.2     Bread & Rolls Market Growth Dynamics by Value, 2006-16 ........................................................................... 40
3.2       Bread & Rolls Consumption Analysis, 2006–16 .............................................................................41
3.2.1     Bread & Rolls Market by Volume, 2006–16 ..................................................................................................... 41
3.2.2     Bread & Rolls Consumption by Segments, 2006–16 ....................................................................................... 42
3.3       Bread & Rolls Market Value Analysis, 2006–16 .............................................................................44
3.3.1     Bread & Rolls Market by Value, 2006–16 ........................................................................................................ 44
3.3.2     Average Consumer Price/Kg - Bread & Rolls, 2006-2016 ............................................................................... 45
3.3.3     Bread & Rolls Market Value by Segments, 2006-2016 ................................................................................... 46
3.4       Loaves Market Analysis, 2006–16 .................................................................................................48
3.4.1     Loaves Market by Volume, 2006–16 ............................................................................................................... 48
3.4.2     Loaves Market by Value, 2006–16 .................................................................................................................. 49


The Future of the Bakery & Cereals Market in India, to 2016                                                                                                             Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                                      Published: April 2012
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3.5       Baguettes Market Analysis, 2006–16.............................................................................................50
3.5.1     Baguettes Market by Volume, 2006–16 ........................................................................................................... 50
3.5.2     Baguettes Market by Value, 2006–16 .............................................................................................................. 51
3.6       Rolls Market Analysis, 2006–16 .....................................................................................................52
3.6.1     Rolls Market by Volume, 2006–16 ................................................................................................................... 52
3.6.2     Rolls Market by Value, 2006–16 ...................................................................................................................... 53
3.7       Burger Buns Market Analysis, 2006–16 .........................................................................................54
3.7.1     Burger Buns Market by Volume, 2006–16 ....................................................................................................... 54
3.7.2     Burger Buns Market by Value, 2006–16 .......................................................................................................... 55
3.8       Sandwich Slices Market Analysis, 2006–16 ...................................................................................56
3.8.1     Sandwich Slices Market by Volume, 2006–16 ................................................................................................. 56
3.8.2     Sandwich Slices Market by Value, 2006–16 .................................................................................................... 57
3.9       Ciabatta Market Analysis, 2006–16 ...............................................................................................58
3.9.1     Ciabatta Market by Volume, 2006–16 .............................................................................................................. 58
3.9.2     Ciabatta Market by Value, 2006–16 ................................................................................................................. 59
3.10      Other Breads Market Analysis, 2006–16........................................................................................60
3.10.1 Other Breads Market by Volume, 2006–16 ...................................................................................................... 60
3.10.2 Other Breads Market by Value, 2006–16 ......................................................................................................... 61
3.11      Frozen Bread & Rolls Market Analysis, 2006–16 ...........................................................................62
3.11.1 Frozen Bread & Rolls Market by Volume, 2006–16 ......................................................................................... 62
3.11.2 Frozen Bread & Rolls Market by Value, 2006–16 ............................................................................................ 63
3.12      Bread & Rolls Market Volume Analysis by Brands, 2008-11 ..........................................................64
3.13      Bread & Rolls Market Value by Distribution Channel, 2008-11 ......................................................65
4         India Breakfast Cereals Market Analysis ...................................................................... 67
4.1       Market Growth Dynamics-Breakfast Cereals, 2006–16..................................................................67
4.1.1     Breakfast Cereals Market Growth Dynamics by Volume, 2006–16 ................................................................. 67
4.1.2     Breakfast Cereals Market Growth Dynamics by Value, 2006-16 ..................................................................... 68
4.2       Breakfast Cereals Consumption Analysis, 2006–16 ......................................................................69
4.2.1     Breakfast Cereals Market by Volume, 2006–16 .............................................................................................. 69
4.2.2     Breakfast Cereals Consumption by Segments, 2006–16 ................................................................................ 70
4.3       Breakfast Cereals Market Value Analysis, 2006–16 ......................................................................71
4.3.1     Breakfast Cereals Market by Value, 2006–16 ................................................................................................. 71
4.3.2     Average Consumer Price/Kg - Breakfast Cereals, 2006–2016 ....................................................................... 72
4.3.3     Breakfast Cereals Market Value by Segments, 2006–2016 ............................................................................ 73
4.4       Hot Cereals Market Analysis, 2006–16 ..........................................................................................75
4.4.1     Hot Cereals Market by Volume, 2006–16 ........................................................................................................ 75
4.4.2     Hot Cereals Market by Value, 2006–16 ........................................................................................................... 76
4.5       Ready to Eat Cereals Market Analysis, 2006–16 ...........................................................................77



The Future of the Bakery & Cereals Market in India, to 2016                                                                                               Page 3

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4.5.1     Ready to Eat Cereals Market by Volume, 2006–16 ......................................................................................... 77
4.5.2     Ready to Eat Cereals Market by Value, 2006–16 ............................................................................................ 78
4.6       Ready to Eat Cereals Market Volume Analysis by Brands, 2008-11 ..............................................79
4.7       Ready to Eat Cereals Market Value by Distribution Channel, 2008-11 ..........................................80
5         India Cakes, Pastries & Sweet Pies Market Analysis ................................................... 82
5.1       Market Growth Dynamics-Cakes, Pastries & Sweet Pies, 2006–16 ...............................................82
5.1.1     Cakes, Pastries & Sweet Pies Market Growth Dynamics by Volume, 2006–16 .............................................. 82
5.1.2     Cakes, Pastries & Sweet Pies Market Growth Dynamics by Value, 2006–16 ................................................. 83
5.2       Cakes, Pastries & Sweet Pies Consumption Analysis, 2006–16 ....................................................84
5.2.1     Cakes, Pastries & Sweet Pies Market by Volume, 2006–16 ........................................................................... 84
5.2.2     Cakes, Pastries & Sweet Pies Consumption by Segments, 2006–16 ............................................................. 85
5.3       Cakes, Pastries & Sweet Pies Market Value Analysis, 2006–16 ....................................................86
5.3.1     Cakes, Pastries & Sweet Pies Market by Value, 2006–16 .............................................................................. 86
5.3.2     Average Consumer Price/ Kg - Cakes, Pastries & Sweet Pies, 2006-2016 .................................................... 87
5.3.3     Cakes, Pastries & Sweet Pies Market Value by Segments, 2006-2016 .......................................................... 88
5.4       Cakes Market Analysis, 2006–16...................................................................................................90
5.4.1     Cakes Market by Volume, 2006–16 ................................................................................................................. 90
5.4.2     Cakes Market by Value, 2006–16 .................................................................................................................... 91
5.5       Pastries Market Analysis, 2006–16 ................................................................................................92
5.5.1     Pastries Market by Volume, 2006–16 .............................................................................................................. 92
5.5.2     Pastries Market by Value, 2006–16 ................................................................................................................. 93
5.6       Frozen Cakes & Pastries Market Analysis, 2006–16......................................................................94
5.6.1     Frozen Cakes & Pastries Market by Volume, 2006–16 ................................................................................... 94
5.6.2     Frozen Cakes & Pastries Market by Value, 2006–16 ...................................................................................... 95
5.7       Sweet Pies Market Analysis, 2006–16 ...........................................................................................96
5.7.1     Sweet Pies Market by Volume, 2006–16 ......................................................................................................... 96
5.7.2     Sweet Pies Market by Value, 2006–16 ............................................................................................................ 97
5.8       Cakes, Pastries & Sweet Pies Market Volume Analysis by Brands, 2008-11 .................................98
5.9       Cakes, Pastries & Sweet Pies Market Value by Distribution Channel, 2008-11 .............................99
6         India Dough Products Market Analysis ....................................................................... 101
6.1       Market Growth Dynamics-Dough Products, 2006–16 ..................................................................101
6.1.1     Dough Products Market Growth Dynamics by Volume, 2006–16.................................................................. 101
6.1.2     Dough Products Market Growth Dynamics by Value, 2006–16 ..................................................................... 102
6.2       Dough Products Consumption Analysis, 2006–16 .......................................................................103
6.2.1     Dough Products Market by Volume, 2006–16 ............................................................................................... 103
6.2.2     Dough Products Consumption by Segments, 2006–16 ................................................................................. 104
6.3       Dough Products Market Value Analysis, 2006–16 .......................................................................105
6.3.1     Dough Products Market by Value, 2006–16 .................................................................................................. 105



The Future of the Bakery & Cereals Market in India, to 2016                                                                                              Page 4

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6.3.2     Average Consumer Price/Kg - Dough Products, 2006-2016 ......................................................................... 106
6.3.3     Dough Products Market Value by Segments, 2006-2016 .............................................................................. 107
6.4       Pie & Pastry Shells Market Analysis, 2006–16.............................................................................109
6.4.1     Pie & Pastry Shells Market by Volume, 2006–16 .......................................................................................... 109
6.4.2     Pie & Pastry Shells Market by Value, 2006–16 ............................................................................................. 110
6.5       Prepared Pastry (Others) Market Analysis, 2006–16 ...................................................................111
6.5.1     Prepared Pastry (Others) Market by Volume, 2006–16 ................................................................................. 111
6.5.2     Prepared Pastry (Others) Market by Value, 2006–16 .................................................................................... 112
6.6       Pizza Bases Market Analysis, 2006–16 .......................................................................................113
6.6.1     Pizza Bases Market by Volume, 2006–16 ..................................................................................................... 113
6.6.2     Pizza Bases Market by Value, 2006–16 ........................................................................................................ 114
6.7       Frozen Dough Products Market Analysis, 2006–16 .....................................................................115
6.7.1     Frozen Dough Products Market by Volume, 2006–16 ................................................................................... 115
6.7.2     Frozen Dough Products Market by Value, 2006–16 ...................................................................................... 116
6.8       Dough Products Market Volume Analysis by Brands, 2008-11 ....................................................117
6.9       Dough Products Market Value by Distribution Channel, 2008-11 .................................................118
7         India Cereal Bars Market Analysis ............................................................................... 120
7.1       Market Growth Dynamics-Cereal Bars, 2006–16 .........................................................................120
7.1.1     Cereal Bars Market Growth Dynamics by Volume, 2006–16 ........................................................................ 120
7.1.2     Cereal Bars Market Growth Dynamics by Value, 2006–16 ........................................................................... 121
7.2       Cereal Bars Consumption Analysis, 2006–16 ..............................................................................122
7.2.1     Cereal Bars Market by Volume, 2006–16 ...................................................................................................... 122
7.2.2     Cereal Bars Consumption by Segments, 2006–16 ........................................................................................ 123
7.3       Cereal Bars Market Value Analysis, 2006–16 ..............................................................................124
7.3.1     Cereal Bars Market by Value, 2006–16 ......................................................................................................... 124
7.3.2     Average Consumer Price/Kg - Cereal Bars, 2006-2016 ................................................................................ 125
7.3.3     Cereal Bars Market Value by Segments, 2006-2016..................................................................................... 126
7.4       Granola/Muesli/Yogurt Bars Market Analysis, 2006–16 ...............................................................128
7.4.1     Granola/Muesli/Yogurt Bars Market by Volume, 2006–16 ............................................................................. 128
7.4.2     Granola/Muesli/Yogurt Bars Market by Value, 2006–16 ................................................................................ 129
7.5       Other Cereal Bars Market Analysis, 2006–16 ..............................................................................130
7.5.1     Other Cereal Bars Market by Volume, 2006–16 ............................................................................................ 130
7.5.2     Other Cereal Bars Market by Value, 2006–16 ............................................................................................... 131
7.6       Cereal Bars Market Volume Analysis by Brands, 2008-11 ...........................................................132
7.7       Cereal Bars Market Value by Distribution Channel, 2008-11 .......................................................133
8         India Energy Bars Market Analysis ............................................................................. 135
8.1       Market Growth Dynamics-Energy Bars, 2006–16 ........................................................................135
8.1.1     Energy Bars Growth Dynamics by Volume, 2006–16 .................................................................................... 135



The Future of the Bakery & Cereals Market in India, to 2016                                                                                          Page 5

© Canadean. This product is licensed and is not to be photocopied                                                                     Published: April 2012
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8.1.2     Energy Bars Market Growth Dynamics by Value, 2006–16 ........................................................................... 136
8.2       Energy Bars Consumption Analysis, 2006–16 .............................................................................137
8.2.1     Energy Bars Market by Volume, 2006–16 ..................................................................................................... 137
8.3       Energy Bars Market Value Analysis, 2006–16 .............................................................................138
8.3.1     Energy Bars Market by Value, 2006–16 ........................................................................................................ 138
8.3.2     Average Consumer Price/Kg - Energy Bars, 2006-2016 ............................................................................... 139
8.4       Energy Bars Market Volume Analysis by Brands, 2008-11 ..........................................................140
8.5       Energy Bars Market Value by Distribution Channel, 2008-11.......................................................141
9         India Cookies (Sweet Biscuits) Market Analysis ........................................................ 143
9.1       Market Growth Dynamics-Cookies (Sweet Biscuits), 2006–16.....................................................143
9.1.1     Cookies (Sweet Biscuits) Market Growth Dynamics by Volume, 2006–16.................................................... 143
9.1.2     Cookies (Sweet Biscuits) Market Growth Dynamics by Value, 2006–16....................................................... 144
9.2       Cookies (Sweet Biscuits) Consumption Analysis, 2006–16..........................................................145
9.2.1     Cookies (Sweet Biscuits) Market by Volume, 2006–16 ................................................................................. 145
9.2.2     Cookies (Sweet Biscuits) Consumption by Segments, 2006–16 ................................................................... 146
9.3       Cookies (Sweet Biscuits) Market Value Analysis, 2006–16..........................................................148
9.3.1     Cookies (Sweet Biscuits) Market by Value, 2006–16 .................................................................................... 148
9.3.2     Average Consumer Price/Kg - Cookies (Sweet Biscuits), 2006-2016 ........................................................... 149
9.3.3     Cookies (Sweet Biscuits) Market Value by Segments, 2006-2016................................................................ 150
9.4       American Cookies Market Analysis, 2006–16 ..............................................................................153
9.4.1     American Cookies Market by Volume, 2006–16 ............................................................................................ 153
9.4.2     American Cookies Market by Value, 2006–16 ............................................................................................... 154
9.5       Artisanal Cookies Market Analysis, 2006–16 ...............................................................................155
9.5.1     Artisanal Cookies Market by Volume, 2006–11 ............................................................................................. 155
9.5.2     Artisanal Cookies Market by Value, 2006–16 ................................................................................................ 156
9.6       Assortments Market Analysis, 2006–16 .......................................................................................157
9.6.1     Assortments Market by Volume, 2006–16 ..................................................................................................... 157
9.6.2     Assortments Market by Value, 2006–16 ........................................................................................................ 158
9.7       Butter- Based Cookies Market Analysis, 2006–16 .......................................................................159
9.7.1     Butter- Based Cookies Market by Volume, 2006–16 ..................................................................................... 159
9.7.2     Butter- Based Cookies Market by Value, 2006–16 ........................................................................................ 160
9.8       Chocolate Cookies Market Analysis, 2006–16 .............................................................................161
9.8.1     Chocolate Cookies Market by Volume, 2006–16 ........................................................................................... 161
9.8.2     Chocolate Cookies Market by Value, 2006–16 .............................................................................................. 162
9.9       Cream Filled Market Analysis, 2006–16.......................................................................................163
9.9.1     Cream Filled Market by Volume, 2006–16 ..................................................................................................... 163
9.9.2     Cream Filled Market by Value, 2006–16 ........................................................................................................ 164
9.10      Egg- Based Cookies Market Analysis, 2006–16 ..........................................................................165



The Future of the Bakery & Cereals Market in India, to 2016                                                                                          Page 6

© Canadean. This product is licensed and is not to be photocopied                                                                     Published: April 2012
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9.10.1 Egg- Based Cookies Market by Volume, 2006–16 ........................................................................................ 165
9.10.2 Egg- Based Cookies Market by Value, 2006–16 ........................................................................................... 166
9.11      Other Cookies Market Analysis, 2006–16 ....................................................................................167
9.11.1 Other Cookies Market by Volume, 2006–16 .................................................................................................. 167
9.11.2 Other Cookies Market by Value, 2006–16 ..................................................................................................... 168
9.12      Plain Cookies Market Analysis, 2006–16 .....................................................................................169
9.12.1 Plain Cookies Market by Volume, 2006–16 ................................................................................................... 169
9.12.2 Plain Cookies Market by Value, 2006–16 ...................................................................................................... 170
9.13      Wafer Biscuits Market Analysis, 2006–16 ....................................................................................171
9.13.1 Wafer Biscuits Market by Volume, 2006–16 .................................................................................................. 171
9.13.2 Wafer Biscuits Market by Value, 2006–16 ..................................................................................................... 172
9.14      Cookies (Sweet Biscuits) Market Volume Analysis by Brands, 2008-11 ......................................173
9.15      Cookies (Sweet Biscuits) Market Value by Distribution Channel, 2008-11 ...................................174
10        India Savory Biscuits Market Analysis ........................................................................ 176
10.1      Market Growth Dynamics- Savory Biscuits, 2006–16...................................................................176
10.1.1 Savory Biscuits Market Growth Dynamics by Volume, 2006–16 ................................................................... 176
10.1.2 Savory Biscuits Market Growth Dynamics by Value, 2006-16 ....................................................................... 177
10.2      Savory Biscuits Consumption Analysis, 2006–16 ........................................................................178
10.2.1 Savory Biscuits Market by Volume, 2006–16 ................................................................................................ 178
10.2.2 Savory Biscuits Consumption by Segments, 2006–16 .................................................................................. 179
10.3      Savory Biscuits Market Value Analysis, 2006–16 ........................................................................180
10.3.1 Savory Biscuits Market by Value, 2006–16 ................................................................................................... 180
10.3.2 Average Consumer Price/Kg - Savory Biscuits, 2006-2016 .......................................................................... 181
10.3.3 Savory Biscuits Market Value by Segments, 2006-2016 ............................................................................... 182
10.4      Bread Substitutes Market Analysis, 2006–16 ...............................................................................184
10.4.1 Bread Substitutes Market by Volume, 2006–16............................................................................................. 184
10.4.2 Bread Substitutes Market by Value, 2006–16................................................................................................ 185
10.5      Cheese Flavoured Cookies Market Analysis, 2006–16 ................................................................186
10.5.1 Cheese Flavoured Cookies Market by Volume, 2006–16 ............................................................................. 186
10.5.2 Cheese Flavoured Cookies by Market Value, 2006–16 ................................................................................ 187
10.6      Other Crackers Market Analysis, 2006–16...................................................................................188
10.6.1 Other Crackers Market by Volume, 2006–16 ................................................................................................. 188
10.6.2 Other Crackers Market by Value, 2006–16 .................................................................................................... 189
10.7      Plain Crackers Market Analysis, 2006–16....................................................................................190
10.7.1 Plain Crackers Market by Volume, 2006–16.................................................................................................. 190
10.7.2 Plain Crackers Market by Value, 2006–16 ..................................................................................................... 191
10.8      Savory Biscuits Market Volume Analysis by Brands, 2008-11 .....................................................192
10.9      Savory Biscuits Market Value by Distribution Channel, 2008-11 ..................................................193



The Future of the Bakery & Cereals Market in India, to 2016                                                                                      Page 7

© Canadean. This product is licensed and is not to be photocopied                                                                  Published: April 2012
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11        India Morning Goods Market Analysis ........................................................................ 195
11.1      Market Growth Dynamics-Morning Goods, 2006–16....................................................................195
11.1.1 Morning Goods Market Growth Dynamics by Volume, 2006–16 ................................................................... 195
11.1.2 Morning Goods Market Growth Dynamics by Value, 2006-16 ....................................................................... 196
11.2      Morning Goods Consumption Analysis, 2006–16 ........................................................................197
11.2.1 Morning Goods Market by Volume, 2006–16 ................................................................................................ 197
11.2.2 Morning Goods Consumption by Segments, 2006–16 .................................................................................. 198
11.3      Morning Goods Market Value Analysis, 2006–16 ........................................................................200
11.3.1 Morning Goods Market by Value, 2006–16 ................................................................................................... 200
11.3.2 Average Consumer Price/Kg - Morning Goods, 2006-2016 .......................................................................... 201
11.3.3 Morning Goods Market Value by Segments, 2006-2016 ............................................................................... 202
11.4      Buns & Teacakes Market Analysis, 2006–16 ...............................................................................206
11.4.1 Buns & Teacakes Market by Volume, 2006–16 ............................................................................................. 206
11.4.2 Buns & Teacakes Market by Value, 2006–16 ................................................................................................ 207
11.5      Breakfast Cakes Market Analysis, 2006–16.................................................................................208
11.5.1 Breakfast Cakes Market by Volume, 2006–16 ............................................................................................... 208
11.5.2 Breakfast Cakes Market by Value, 2006–16 .................................................................................................. 209
11.6      Croissants Market Analysis, 2006–16 ..........................................................................................210
11.6.1 Croissants Market by Volume, 2006–16 ........................................................................................................ 210
11.6.2 Croissants Market by Value, 2006–16 ........................................................................................................... 211
11.7      Crumpets Market Analysis, 2006–16 ...........................................................................................212
11.7.1 Crumpets Market by Volume, 2006–16 ......................................................................................................... 212
11.7.2 Crumpets Market by Value, 2006–16 ............................................................................................................ 213
11.8      Donuts Market Analysis, 2006–16 ...............................................................................................214
11.8.1 Donuts Market by Volume, 2006–16 .............................................................................................................. 214
11.8.2 Donuts Market by Value, 2006–16 ................................................................................................................. 215
11.9      Madeleines Market Analysis, 2006–16 ........................................................................................216
11.9.1 Madeleines Market by Volume, 2006–16 ....................................................................................................... 216
11.9.2 Madeleines Market by Value, 2006–16 .......................................................................................................... 217
11.10 Muffins Market Analysis, 2006–16 ...............................................................................................218
11.10.1 Muffins Market by Volume, 2006–16 ............................................................................................................. 218
11.10.2 Muffins Market by Value, 2006–16 ................................................................................................................ 219
11.11 Pain au Chocolat Market Analysis, 2006–16 ................................................................................220
11.11.1 Pain au Chocolat Market by Volume, 2006–16.............................................................................................. 220
11.11.2 Pain au Chocolat Market by Value, 2006–16................................................................................................. 221
11.12 Pain au Raisin Market Analysis, 2006–16 ....................................................................................222
11.12.1 Pain au Raisin Market by Volume, 2006–16 .................................................................................................. 222
11.12.2 Pain au Raisin Market by Value, 2006–16 ..................................................................................................... 223
11.13 Pancakes Market Analysis, 2006–16 ...........................................................................................224

The Future of the Bakery & Cereals Market in India, to 2016                                                                                           Page 8

© Canadean. This product is licensed and is not to be photocopied                                                                      Published: April 2012
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11.13.1 Pancakes Market by Volume, 2006–16 ......................................................................................................... 224
11.13.2 Pancakes Market by Value, 2006–16 ............................................................................................................ 225
11.14 Scones Market Analysis, 2006–16 ...............................................................................................226
11.14.1 Scones Market by Volume, 2006–16 ............................................................................................................. 226
11.14.2 Scones Market by Value, 2006–16 ................................................................................................................ 227
11.15 Toaster Pastries Market Analysis, 2006–16 .................................................................................228
11.15.1 Toaster Pastries Market by Volume, 2006–16 ............................................................................................... 228
11.15.2 Toaster Pastries Market by Value, 2006–16 .................................................................................................. 229
11.16 Waffels Market Analysis, 2006–16 ...............................................................................................230
11.16.1 Waffels Market by Volume, 2006–16 ............................................................................................................. 230
11.16.2 Waffels Market by Value, 2006–16 ................................................................................................................ 231
11.17 Other Morning Goods Market Analysis, 2006–16.........................................................................232
11.17.1 Other Morning Goods Market by Volume, 2006–16 ...................................................................................... 232
11.17.2 Other Morning Goods Market by Value, 2006–16 ......................................................................................... 233
11.18 Frozen Morning Goods Market Analysis, 2006–16 ......................................................................234
11.18.1 Frozen Morning Goods Market by Volume, 2006–16 .................................................................................... 234
11.18.2 Frozen Morning Goods Market by Value, 2006–16 ....................................................................................... 235
11.19 Morning Goods Market Value by Distribution Channel, 2008-11 ..................................................236
12        India Baking Mixes Market Analysis ............................................................................ 238
12.1      Market Growth Dynamics-Baking Mixes, 2006–16 .......................................................................238
12.1.1 Baking Mixes Market Growth Dynamics by Volume, 2006–16 ...................................................................... 238
12.1.2 Baking Mixes Market Growth Dynamics by Value, 2006–16 ......................................................................... 239
12.2      Baking Mixes Consumption Analysis, 2006–16............................................................................240
12.2.1 Baking Mixes Market by Volume, 2006–16 .................................................................................................... 240
12.2.2 Baking Mixes Consumption by Segments, 2006–16 ..................................................................................... 241
12.3      Baking Mixes Market Value Analysis, 2006–16............................................................................243
12.3.1 Baking Mixes Market by Value, 2006–16 ....................................................................................................... 243
12.3.2 Average Consumer Price/Kg - Baking Mixes, 2006-2016 ............................................................................. 244
12.3.3 Baking Mixes Market Value by Segments, 2006-2016 .................................................................................. 245
12.4      Bread Mixes Market Analysis, 2006–16 .......................................................................................248
12.4.1 Bread Mixes Market by Volume, 2006–16 ..................................................................................................... 248
12.4.2 Bread Mixes Market by Value, 2006–16 ........................................................................................................ 249
12.5      Brownie Mixes Market Analysis, 2006–16....................................................................................250
12.5.1 Brownie Mixes Market by Volume, 2006–16.................................................................................................. 250
12.5.2 Brownie Mixes Market by Value, 2006–16 ..................................................................................................... 251
12.6      Dessert Mixes Market Analysis, 2006–16 ....................................................................................252
12.6.1 Dessert Mixes Market by Volume, 2006–16 .................................................................................................. 252
12.6.2 Dessert Mixes Market by Value, 2006–16 ..................................................................................................... 253
12.7      Cake Mixes Market Analysis, 2006–16 ........................................................................................254

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12.7.1 Cake Mixes Market by Volume, 2006–16 ...................................................................................................... 254
12.7.2 Cake Mixes Market by Value, 2006–16 ......................................................................................................... 255
12.8      Muffin Mixes Market Analysis, 2006–16 .......................................................................................256
12.8.1 Muffin Mixes Market by Volume, 2006–16 ..................................................................................................... 256
12.8.2 Muffin Mixes Market by Value, 2006–16 ........................................................................................................ 257
12.9      Pancake Mixes Market Analysis, 2006–16...................................................................................258
12.9.1 Pancake Mixes Market by Volume, 2006–16 ................................................................................................. 258
12.9.2 Pancake Mixes Market by Value, 2006–16 .................................................................................................... 259
12.10 Rolls/Biscuit Mixes Market Analysis, 2006–16 .............................................................................260
12.10.1 Rolls/Biscuit Mixes Market by Volume, 2006–16 ........................................................................................... 260
12.10.2 Rolls/Biscuit Mixes Market by Value, 2006–16 .............................................................................................. 261
12.11 Other Baking Mixes Market Analysis, 2006–16 ............................................................................262
12.11.1 Other Baking Mixes Market by Volume, 2006–16.......................................................................................... 262
12.11.2 Other Baking Mixes Market by Value, 2006–16............................................................................................. 263
12.12 Baking Mixes Market Volume Analysis by Brands, 2008-11.........................................................264
12.13 Baking Mixes Market Value by Distribution Channel, 2008-11 .....................................................265
13        India Baking Ingredients Market Analysis .................................................................. 267
13.1      Market Growth Dynamics-Baking Ingredients, 2006–16 ..............................................................267
13.1.1 Baking Ingredients Market Growth Dynamics by Volume, 2006–16.............................................................. 267
13.1.2 Baking Ingredients Market Growth Dynamics by Value, 2006–16................................................................. 268
13.2      Baking Ingredients Consumption Analysis, 2006–16 ...................................................................269
13.2.1 Baking Ingredients Market by Volume, 2006–16 ........................................................................................... 269
13.2.2 Baking Ingredients Consumption by Segments, 2006–16 ............................................................................. 270
13.3      Baking Ingredients Market Value Analysis, 2006–16 ...................................................................272
13.3.1 Baking Ingredients Market by Value, 2006–16 .............................................................................................. 272
13.3.2 Average Consumer Price/Kg - Baking Ingredients, 2006-2016 ..................................................................... 273
13.3.3 Baking Ingredients Market Value by Segments, 2006-2016 .......................................................................... 274
13.4      Baking Chocolate Chips & Morsels Market Analysis, 2006–16 ....................................................277
13.4.1 Baking Chocolate Chips & Morsels Market by Volume, 2006–16 ................................................................. 277
13.4.2 Baking Chocolate Chips & Morsels Market by Value, 2006–16 .................................................................... 278
13.5      Baking Powder/Soda Market Analysis, 2006–16..........................................................................279
13.5.1 Baking Powder/Soda Market by Volume, 2006–16 ....................................................................................... 279
13.5.2 Baking Powder/Soda Market by Value, 2006–16 .......................................................................................... 280
13.6      Cakes, Decoration and Icing Market Analysis, 2006–16 ..............................................................281
13.6.1 Cakes, Decoration and Icing Market by Volume, 2006–16 ............................................................................ 281
13.6.2 Cakes, Decoration and Icing Market by Value, 2006–16 ............................................................................... 282
13.7      Cocoa Baking Market Analysis, 2006–16.....................................................................................283
13.7.1 Cocoa Baking Market by Volume, 2006–16................................................................................................... 283
13.7.2 Cocoa Baking Market by Value, 2006–16 ...................................................................................................... 284


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13.8      Dessicated Coconut Market Analysis, 2006–16 ...........................................................................285
13.8.1 Dessicated Coconut Market by Volume, 2006–16 ......................................................................................... 285
13.8.2 Dessicated Coconut Market by Value, 2006–16 ............................................................................................ 286
13.9      Corn & Potato Starch Market Analysis, 2006–16 .........................................................................287
13.9.1 Corn & Potato Starch Market by Volume, 2006–16 ....................................................................................... 287
13.9.2 Corn & Potato Starch Market by Value, 2006–16 .......................................................................................... 288
13.10 Dry Yeast Market Analysis, 2006–16 ...........................................................................................289
13.10.1 Dry Yeast Market by Volume, 2006–16 ......................................................................................................... 289
13.10.2 Dry Yeast Market by Value, 2006–16 ............................................................................................................ 290
13.11 Fruit Pectins and Glazed Fruit Market Analysis, 2006–16 ............................................................291
13.11.1 Fruit Pectins and Glazed Fruit Market by Volume, 2006–16 ......................................................................... 291
13.11.2 Fruit Pectins and Glazed Fruit Market by Value, 2006–16 ............................................................................ 292
13.12 Non-Chocolate Baking Chips Market Analysis, 2006–16 .............................................................293
13.12.1 Non-Chocolate Baking Chips Market by Volume, 2006–16 ........................................................................... 293
13.12.2 Non-Chocolate Baking Chips Market by Value, 2006–16 .............................................................................. 294
13.13 Other Baking Ingredients Market Analysis, 2006–16....................................................................295
13.13.1 Other Baking Ingredients Market by Volume, 2006–16 ................................................................................. 295
13.13.2 Other Baking Ingredients Market by Value, 2006–16 .................................................................................... 296
13.14 Baking Ingredients Market Volume Analysis by Brands, 2008-11 ................................................297
13.15 Baking Ingredients Market Value by Distribution Channel, 2008-11 .............................................298
14        Methodology .................................................................................................................. 300
14.1      About Canadean..........................................................................................................................300
14.2      Disclaimer....................................................................................................................................300




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© Canadean. This product is licensed and is not to be photocopied                                                                    Published: April 2012
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LIST OF FIGURES

Figure 1: Consumer Panel Report Methodology ................................................................................................................................................. 25
Figure 2: India Bakery & Cereals Consumption (Kg m) and Growth (Y-o-Y), 2006–16 ........................................................................................ 26
Figure 3: India Per-capita Bakery & Cereals Consumption (Kg/head & Y-o-Y growth), 2006-16 ......................................................................... 27
Figure 4: India Bakery & Cereals Market Dynamics, by Category, by Volume 2006–16 ...................................................................................... 28
Figure 5: India Bakery & Cereals Consumption (Kg m) by Category, 2006–16 ................................................................................................... 29
Figure 6: India Bakery & Cereals Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016..................................................... 31
Figure 7: India Bakery & Cereals Market Value (INR m) and Growth (Y-o-Y), 2006–16 ...................................................................................... 32
Figure 8: India Bakery & Cereals Market Dynamics, by Category, by Market Value, 2006–16 ............................................................................ 33
Figure 9: India Bakery & Cereals Market Value (INR m) by Category, 2006–16.................................................................................................. 34
Figure 10: India Bakery & Cereals Market Value (INR m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016 ..................................... 37
Figure 11: India Bread & Rolls Market Growth Dynamics by Volume 2006–16 ................................................................................................... 39
Figure 12: India Bread & Rolls Market Growth Dynamics by Value, 2006–16 ..................................................................................................... 40
Figure 13: India Bread & Rolls Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ......................................................................................... 41
Figure 14: India Bread & Rolls Consumption (Kg m) by Segments, 2006–16 ...................................................................................................... 42
Figure 15: India Bread & Rolls Market Value (INR m) and Growth (Y-o-Y), 2006–16 .......................................................................................... 44
Figure 16: India Bread & Rolls Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16 ........................................................................... 45
Figure 17: India Bread & Rolls Market Value (INR m) by Segments, 2006–16 .................................................................................................... 46
Figure 18: India Loaves Market by Volume (Kg m), 2006–16 .............................................................................................................................. 48
Figure 19: India Loaves Market by Value (INR m), 2006–16 ............................................................................................................................... 49
Figure 20: India Baguettes Market by Volume (Kg m), 2006–16 ......................................................................................................................... 50
Figure 21: India Baguettes Market by Value (INR m), 2006–16 .......................................................................................................................... 51
Figure 22: India Rolls Market by Volume (Kg m), 2006–16 ................................................................................................................................. 52
Figure 23: India Rolls Market by Value (INR m), 2006–16 .................................................................................................................................. 53
Figure 24: India Burger Buns Market by Volume (kg m), 2006–16 ...................................................................................................................... 54
Figure 25: India Burger Buns Market by Value (INR m), 2006–16 ....................................................................................................................... 55
Figure 26: India Sandwich Slices Market by Volume (Kg m), 2006–16 ............................................................................................................... 56
Figure 27: India Sandwich Slices Market by Value (INR m), 2006–16................................................................................................................. 57
Figure 28: India Ciabatta Market by Volume (Kg m), 2006–16 ............................................................................................................................ 58
Figure 29: India Ciabatta Market by Value (INR m), 2006–16 ............................................................................................................................. 59
Figure 30: India Other Breads Market by Volume (Kg m), 2006–16 .................................................................................................................... 60
Figure 31: India Other Breads Market by Value (INR m), 2006–16 ..................................................................................................................... 61
Figure 32: India Frozen Bread & Rolls Market by Volume (Kg m), 2006–16 ........................................................................................................ 62
Figure 33: India Frozen Bread & Rolls Market by Value (INR m), 2006–16 ......................................................................................................... 63
Figure 34: India Bread & Rolls Market Volume by Brands (Kg m), 2008–11 ....................................................................................................... 64
Figure 35: India Bread & Rolls Market Value by Distribution Channel (INR m), 2008–11 .................................................................................... 65
Figure 36: India Breakfast Cereals Market Growth Dynamics by Volume, 2006–16 ............................................................................................ 67
Figure 37: India Breakfast Cereals Market Growth Dynamics by Value, 2006–16 ............................................................................................... 68
Figure 38: India Breakfast Cereals Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 .................................................................................. 69
Figure 39: India Breakfast Cereals Consumption (Kg m) by Segments, 2006–16 ............................................................................................... 70
Figure 40: India Breakfast Cereals Market Value (INR m) and Growth (Y-o-Y), 2006–16.................................................................................... 71
Figure 41: India Breakfast Cereals Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16 ..................................................................... 72
Figure 42: India Breakfast Cereals Market Value (INR m) by Segments, 2006–16.............................................................................................. 73
Figure 43: India Hot Cereals Market by Volume (Kg m), 2006–16 ...................................................................................................................... 75
Figure 44: India Hot Cereals Market by Value (INR m), 2006–16........................................................................................................................ 76
Figure 45: India Ready to Eat Cereals Market by Volume (Kg m), 2006–16 ........................................................................................................ 77
Figure 46: India Ready to Eat Cereals Market by Value (INR m), 2006–16 ......................................................................................................... 78
Figure 47: India Ready to Eat Cereals Market Volume by Brands (Kg m), 2008–11............................................................................................ 79
Figure 48: India Ready to Eat Cereals Market Value by Distribution Channel (INR m), 2008–11 ........................................................................ 80
Figure 49: India Cakes, Pastries & Sweet Pies Market Growth Dynamics by Volume, 2006–16 ......................................................................... 82
Figure 50: India Cakes, Pastries & Sweet Pies Market Growth Dynamics by Value, 2006–16 ............................................................................ 83
Figure 51: India Cakes, Pastries & Sweet Pies Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ................................................................ 84
Figure 52: India Cakes, Pastries & Sweet Pies Consumption (Kg m) by Segments, 2006–16 ............................................................................. 85
Figure 53: India Cakes, Pastries & Sweet Pies Market Value (INR m) and Growth (Y-o-Y), 2006–16 ................................................................. 86
Figure 54: India Cakes, Pastries & Sweet Pies Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16 .................................................. 87
Figure 55: India Cakes, Pastries & Sweet Pies Market Value (INR m) by Segments, 2006–16 ........................................................................... 88
Figure 56: India Cakes Market by Volume (Kg m), 2006–16 ............................................................................................................................... 90
Figure 57: India Cakes Market by Value (INR m), 2006–16 ................................................................................................................................ 91
Figure 58: India Pastries Market by Volume (Kg m), 2006–16 ............................................................................................................................ 92



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Figure 59: India Pastries Market by Value (INR m), 2006–16 ............................................................................................................................. 93
Figure 60: India Frozen Cakes & Pastries Market by Volume (Kg m), 2006–16 .................................................................................................. 94
Figure 61: India Frozen Cakes & Pastries Market by Value (INR m), 2006–16 ................................................................................................... 95
Figure 62: India Sweet Pies Market by Volume (Kg m), 2006–16 ....................................................................................................................... 96
Figure 63: India Sweet Pies Market by Value (INR m), 2006–16......................................................................................................................... 97
Figure 64: India Cakes, Pastries & Sweet Pies Market Volume by Brands (Kg m), 2008–11 .............................................................................. 98
Figure 65: India Cakes, Pastries & Sweet Pies Market Value by Distribution Channel (INR m), 2008–11 ........................................................... 99
Figure 66: India Dough Products Market Growth Dynamics by Volume, 2006–16 ..............................................................................................101
Figure 67: India Dough Products Market Growth Dynamics by Value, 2006–16.................................................................................................102
Figure 68: India Dough Products Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ....................................................................................103
Figure 69: India Dough Products Consumption (Kg m) by Segments, 2006–16 .................................................................................................104
Figure 70: India Dough Products Market Value (INR m) and Growth (Y-o-Y), 2006–16 .....................................................................................105
Figure 71: India Dough Products Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16.......................................................................106
Figure 72: India Dough Products Market Value (INR m) by Segments, 2006–16 ...............................................................................................107
Figure 73: India Pie & Pastry Shells Market by Volume (Kg m), 2006–16 ..........................................................................................................109
Figure 74: India Pie & Pastry Shells Market by Value (INR m), 2006–16 ...........................................................................................................110
Figure 75: India Prepared Pastry (Others) Market by Volume (Kg m), 2006–16 .................................................................................................111
Figure 76: India Prepared Pastry (Others) Market by Value (INR m), 2006–16 ..................................................................................................112
Figure 77: India Pizza Bases Market by Volume (Kg m), 2006–16 .....................................................................................................................113
Figure 78: India Pizza Bases Market by Value (INR m), 2006–16 ......................................................................................................................114
Figure 79: India Frozen Dough Products Market by Volume (Kg m), 2006–16 ...................................................................................................115
Figure 80: India Frozen Dough Products Market by Value (INR m), 2006–16 ....................................................................................................116
Figure 81: India Dough Products Market Volume by Brands (Kg m), 2008–11 ...................................................................................................117
Figure 82: India Dough Products Market Value by Distribution Channel (INR m), 2008–11 ...............................................................................118
Figure 83: India Cereal Bars Market Growth Dynamics by Volume, 2006–16 ....................................................................................................120
Figure 84: India Cereal Bars Market Growth Dynamics by Value, 2006–16 .......................................................................................................121
Figure 85: India Cereal Bars Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ...........................................................................................122
Figure 86: India Cereal Bars Consumption (Kg m) by Segments, 2006–16........................................................................................................123
Figure 87: India Cereal Bars Market Value (INR m) and Growth (Y-o-Y), 2006–16 ............................................................................................124
Figure 88: India Cereal Bars Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16 .............................................................................125
Figure 89: India Cereal Bars Market Value (INR m) by Segments, 2006–16 ......................................................................................................126
Figure 90: India Granola/Muesli/Yogurt Bars Market by Volume (Kg m), 2006–11 .............................................................................................128
Figure 91: India Granola/Muesli/Yogurt Bars Market by Value (INR m), 2006–16 ..............................................................................................129
Figure 92: India Other Cereal Bars Market by Volume (Kg m), 2006–16 ............................................................................................................130
Figure 93: India Other Cereal Bars Market by Value (INR m), 2006–16 .............................................................................................................131
Figure 94: India Cereal Bars Market Volume by Brands (Kg m), 2008–11 .........................................................................................................132
Figure 95: India Cereal Bars Market Value by Distribution Channel (INR m), 2008–11 ......................................................................................133
Figure 96: India Energy Bars Market Growth Dynamics by Volume, 2006–16....................................................................................................135
Figure 97: India Energy Bars Market Growth Dynamics by Value, 2006–16.......................................................................................................136
Figure 98: India Energy Bars Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ..........................................................................................137
Figure 99: India Energy Bars Market Value (INR m) and Growth (Y-o-Y), 2006–16 ...........................................................................................138
Figure 100: India Energy Bars Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16...........................................................................139
Figure 101: India Energy Bars Market Volume by Brands (Kg m), 2008–11 .......................................................................................................140
Figure 102: India Energy Bars Market Value by Distribution Channel (INR m), 2008–11 ...................................................................................141
Figure 103: India Cookies (Sweet Biscuits) Market Growth Dynamics by Volume, 2006–16 ..............................................................................143
Figure 104: India Cookies (Sweet Biscuits) Market Growth Dynamics by Value, 2006–16 .................................................................................144
Figure 105: India Cookies (Sweet Biscuits) Market Volume (Kg m) and Growth (Y-o-Y), 2006–16.....................................................................145
Figure 106: India Cookies (Sweet Biscuits) Consumption (Kg m) by Segments, 2006–16 .................................................................................146
Figure 107: India Cookies (Sweet Biscuits) Market Value (INR m) and Growth (Y-o-Y), 2006–16 ......................................................................148
Figure 108: India Cookies (Sweet Biscuits) Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16 .......................................................149
Figure 109: India Cookies (Sweet Biscuits) Market Value (INR m) by Segments, 2006–16................................................................................150
Figure 110: India American Cookies Market by Volume (Kg m), 2006–16..........................................................................................................153
Figure 111: India American Cookies Market by Value (INR m), 2006–16 ...........................................................................................................154
Figure 112: India Artisanal Cookies Market by Volume (Kg m), 2006–11 ...........................................................................................................155
Figure 113: India Artisanal Cookies Market by Value (INR m), 2006–16 ............................................................................................................156
Figure 114: India Assortments Market by Volume (Kg m), 2006–16...................................................................................................................157
Figure 115: India Assortments Market by Value (INR m), 2006–16 ....................................................................................................................158
Figure 116: India Butter- Based Cookies Market by Volume (Kg m), 2006–16 ...................................................................................................159
Figure 117: India Butter- Based Cookies Market by Value(INR m), 2006–16 .....................................................................................................160
Figure 118: India Chocolate Cookies Market by Volume (Kg m), 2006–16.........................................................................................................161
Figure 119: India Chocolate Cookies Market by Value (INR m), 2006–16 ..........................................................................................................162



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Figure 120: India Cream Filled Market by Volume (Kg m), 2006–16 ..................................................................................................................163
Figure 121: India Cream Filled Market by Value (INR m), 2006–16 ...................................................................................................................164
Figure 122: India Egg- Based Cookies Market by Volume (Kg m), 2006–16 ......................................................................................................165
Figure 123: India Egg- Based Cookies Market by Value (INR m), 2006–16 .......................................................................................................166
Figure 124: India Other Cookies Market by Volume (Kg m), 2006–16................................................................................................................167
Figure 125: India Other Cookies Market by Value (INR m), 2006–16 .................................................................................................................168
Figure 126: India Plain Cookies Market by Volume (Kg m), 2006–16.................................................................................................................169
Figure 127: India Plain Cookies Market by Value (INR m), 2006–16 ..................................................................................................................170
Figure 128: India Wafer Biscuits Market by Volume (Kg m), 2006–16................................................................................................................171
Figure 129: India Wafer Biscuits Market by Value (INR m), 2006–16 .................................................................................................................172
Figure 130: India Cookies (Sweet Biscuits) Market Volume by Brands (Kg m), 2008–11 ...................................................................................173
Figure 131: India Cookies (Sweet Biscuits) Market Value by Distribution Channel (INR m), 2008–11 ................................................................174
Figure 132: India Savory Biscuits Market Growth Dynamics by Volume, 2006–16 .............................................................................................176
Figure 133: India Savory Biscuits Market Growth Dynamics by Value, 2006–16 ................................................................................................177
Figure 134: India Savory Biscuits Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ...................................................................................178
Figure 135: India Savory Biscuits Consumption (Kg m) by Segments, 2006–16 ................................................................................................179
Figure 136: India Savory Biscuits Market Value (INR m) and Growth (Y-o-Y), 2006–16.....................................................................................180
Figure 137: India Savory Biscuits Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16 ......................................................................181
Figure 138: India Savory Biscuits Market Value (INR m) by Segments, 2006–16 ..............................................................................................182
Figure 139: India Bread Substitutes Market by Volume (Kg m), 2006–16 ..........................................................................................................184
Figure 140: India Bread Substitutes Market by Value (INR m), 2006–16............................................................................................................185
Figure 141: India Cheese Flavoured Cookies Market by Volume (Kg m), 2006–16 ............................................................................................186
Figure 142: India Cheese Flavoured Cookies Market by Value (INR m), 2006–16 .............................................................................................187
Figure 143: India Other Crackers Market by Volume (Kg m), 2006–16 ..............................................................................................................188
Figure 144: India Other Crackers Market by Value (INR m), 2006–16 ...............................................................................................................189
Figure 145: India Plain Crackers Market by Volume (Kg m), 2006–16 ...............................................................................................................190
Figure 146: India Plain Crackers Market by Value (INR m), 2006–16 ................................................................................................................191
Figure 147: India Savory Biscuits Market Volume by Brands (Kg m), 2008–11 .................................................................................................192
Figure 148: India Savory Biscuits Market Value by Distribution Channel (INR m), 2008–11..............................................................................193
Figure 149: India Morning Goods Market Growth Dynamics by Volume, 2006–16 .............................................................................................195
Figure 150: India Morning Goods Market Growth Dynamics by Value, 2006–16 ................................................................................................196
Figure 151: India Morning Goods Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ...................................................................................197
Figure 152: India Morning Goods Consumption (Kg m) by Segments, 2006–16 ................................................................................................198
Figure 153: India Morning Goods Market Value (INR m) and Growth (Y-o-Y), 2006–16.....................................................................................200
Figure 154: India Morning Goods Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16 ......................................................................201
Figure 155: India Morning Goods Market Value (INR m) by Segments, 2006–16 ..............................................................................................202
Figure 156: India Buns & Teacakes Market by Volume (Kg m), 2006–16...........................................................................................................206
Figure 157: India Buns & Teacakes Market by Value (INR m), 2006–16 ............................................................................................................207
Figure 158: India Breakfast Cakes Market by Volume (Kg m), 2006–16 ............................................................................................................208
Figure 159: India Breakfast Cakes Market by Value (INR m), 2006–16 .............................................................................................................209
Figure 160: India Croissants Market by Volume (Kg m), 2006–16 .....................................................................................................................210
Figure 161: India Croissants Market by Value (INR m), 2006–16.......................................................................................................................211
Figure 162: India Crumpets Market by Volume (Kg m), 2006–16 .......................................................................................................................212
Figure 163: India Crumpets Market by Value (INR m), 2006–16 ........................................................................................................................213
Figure 164: India Donuts Market by Volume (Kg m), 2006–16 ...........................................................................................................................214
Figure 165: India Donuts Market by Value (INR m), 2006–16 ............................................................................................................................215
Figure 166: India Madeleines Market by Volume (Kg m), 2006–16 ....................................................................................................................216
Figure 167: India Madeleines Market by Value (INR m), 2006–16 .....................................................................................................................217
Figure 168: India Muffins Market by Volume (Kg m), 2006–16 ...........................................................................................................................218
Figure 169: India Muffins Market by Value (INR m), 2006–16 ............................................................................................................................219
Figure 170: India Pain au Chocolat Market by Volume (Kg m), 2006–16 ...........................................................................................................220
Figure 171: India Pain au Chocolat Market by Value (INR m), 2006–16.............................................................................................................221
Figure 172: India Pain au Raisin Market by Volume (Kg m), 2006–16 ...............................................................................................................222
Figure 173: India Pain au Raisin Market by Value (INR m), 2006–16.................................................................................................................223
Figure 174: India Pancakes Market by Volume (Kg m), 2006–16.......................................................................................................................224
Figure 175: India Pancakes Market by Value (INR m), 2006–16 ........................................................................................................................225
Figure 176: India Scones Market by Volume (Kg m), 2006–16 ..........................................................................................................................226
Figure 177: India Scones Market by Value (INR m), 2006–16............................................................................................................................227
Figure 178: India Toaster Pastries Market by Volume (Kg m), 2006–16.............................................................................................................228
Figure 179: India Toaster Pastries Market by Value (INR m), 2006–16 ..............................................................................................................229
Figure 180: India Waffels Market by Volume (Kg m), 2006–16 ..........................................................................................................................230



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Figure 181: India Waffels Market by Value (INR m), 2006–16............................................................................................................................231
Figure 182: India Other Morning Goods Market by Volume (Kg m), 2006–16 ....................................................................................................232
Figure 183: India Other Morning Goods Market by Value (INR m), 2006–16......................................................................................................233
Figure 184: India Frozen Morning Goods Market by Volume (Kg m), 2006–16 ..................................................................................................234
Figure 185: India Frozen Morning Goods Market by Value (INR m), 2006–16 ...................................................................................................235
Figure 186: India Morning Goods Market Value by Distribution Channel (INR m), 2008–11...............................................................................236
Figure 187: India Baking Mixes Market Growth Dynamics by Volume, 2006–16 ................................................................................................238
Figure 188: India Baking Mixes Market Growth Dynamics by Value, 2006–16 ...................................................................................................239
Figure 189: India Baking Mixes Market Volume (Kg m) and Growth (Y-o-Y), 2006–16.......................................................................................240
Figure 190: India Baking Mixes Consumption (Kg m) by Segments, 2006–16 ...................................................................................................241
Figure 191: India Baking Mixes Market Value (INR m) and Growth (Y-o-Y), 2006–16........................................................................................243
Figure 192: India Baking Mixes Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16 .........................................................................244
Figure 193: India Baking Mixes Market Value (INR m) by Segments, 2006–11..................................................................................................245
Figure 194: India Bread Mixes Market by Volume (Kg m), 2006–16...................................................................................................................248
Figure 195: India Bread Mixes Market by Value (INR m), 2006–16 ....................................................................................................................249
Figure 196: India Brownie Mixes Market by Volume (Kg m), 2006–16 ...............................................................................................................250
Figure 197: India Brownie Mixes Market by Value (INR m), 2006–16 ................................................................................................................251
Figure 198: India Dessert Mixes Market by Volume (Kg m), 2006–16 ................................................................................................................252
Figure 199: India Dessert Mixes Market by Value (INR m), 2006–16 .................................................................................................................253
Figure 200: India Cake Mixes Market by Volume (Kg m), 2006–16 ....................................................................................................................254
Figure 201: India Cake Mixes Market by Value (INR m), 2006–16 .....................................................................................................................255
Figure 202: India Muffin Mixes Market by Volume (Kg m), 2006–16 ..................................................................................................................256
Figure 203: India Muffin Mixes Market by Value (INR m), 2006–16....................................................................................................................257
Figure 204: India Pancake Mixes Market by Volume (Kg m), 2006–16 ..............................................................................................................258
Figure 205: India Pancake Mixes Market by Value (INR m), 2006–16 ...............................................................................................................259
Figure 206: India Rolls/Biscuit Mixes Market by Volume (Kg m), 2006–16 .........................................................................................................260
Figure 207: India Rolls/Biscuit Mixes Market by Value (INR m), 2006–16 ..........................................................................................................261
Figure 208: India Other Baking Mixes Market by Volume (Kg m), 2006–16 .......................................................................................................262
Figure 209: India Other Baking Mixes Market by Value (INR m), 2006–16.........................................................................................................263
Figure 210: India Baking Mixes Market Volume by Brands (Kg m), 2008–11 .....................................................................................................264
Figure 211: India Baking Mixes Market Value by Distribution Channel (INR m), 2008–11 ..................................................................................265
Figure 212: India Baking Ingredients Market Growth Dynamics by Volume, 2006–16 ........................................................................................267
Figure 213: India Baking Ingredients Market Growth Dynamics by Value, 2006–16 ...........................................................................................268
Figure 214: India Baking Ingredients Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ..............................................................................269
Figure 215: India Baking Ingredients Consumption (Kg m) by Segments, 2006–16 ...........................................................................................270
Figure 216: India Baking Ingredients Market Value (INR m) and Growth (Y-o-Y), 2006–16 ...............................................................................272
Figure 217: India Baking Ingredients Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16 .................................................................273
Figure 218: India Baking Ingredients Market Value (INR m) by Segments, 2006–11 .........................................................................................274
Figure 219: India Baking Chocolate Chips & Morsels Market by Volume (Kg m), 2006–16 ................................................................................277
Figure 220: India Baking Chocolate Chips & Morsels Market by Value (INR m), 2006–16 .................................................................................278
Figure 221: India Baking Powder/Soda Market by Volume (Kg m), 2006–16 .....................................................................................................279
Figure 222: India Baking Powder/Soda Market by Value (INR m), 2006–16 ......................................................................................................280
Figure 223: India Cakes, Decoration and Icing Market by Volume (Kg m), 2006–16 ..........................................................................................281
Figure 224: India Cakes, Decoration and Icing Market by Value (INR m), 2006–16 ...........................................................................................282
Figure 225: India Cocoa Baking Market by Volume (Kg m), 2006–16 ................................................................................................................283
Figure 226: India Cocoa Baking Market by Value (INR m), 2006–16 .................................................................................................................284
Figure 227: India Dessicated Coconut Market by Volume (Kg m), 2006–16 .......................................................................................................285
Figure 228: India Dessicated Coconut Market by Value (INR m), 2006–16 ........................................................................................................286
Figure 229: India Corn & Potato Starch Market by Volume (Kg m), 2006–16 .....................................................................................................287
Figure 230: India Corn & Potato Starch Market by Value (INR m), 2006–16 ......................................................................................................288
Figure 231: India Dry Yeast Market by Volume (Kg m), 2006–16.......................................................................................................................289
Figure 232: India Dry Yeast Market by Value (INR m), 2006–16 ........................................................................................................................290
Figure 233: India Fruit Pectins and Glazed Fruit Market by Volume (Kg m), 2006–16........................................................................................291
Figure 234: India Fruit Pectins and Glazed Fruit Market by Value (INR m), 2006–16 .........................................................................................292
Figure 235: India Non-Chocolate Baking Chips Market by Volume (Kg m), 2006–16 .........................................................................................293
Figure 236: India Non-Chocolate Baking Chips Market by Value (INR m), 2006–16 ..........................................................................................294
Figure 237: India Other Baking Ingredients Market by Volume (Kg m), 2006–16 ...............................................................................................295
Figure 238: India Other Baking Ingredients Market by Value (INR m), 2006–16 ................................................................................................296
Figure 239: India Baking Ingredients Market Volume by Brands (Kg m), 2008–11 .............................................................................................297
Figure 240: India Baking Ingredients Market Value by Distribution Channel (INR m), 2008–11..........................................................................298




The Future of the Bakery & Cereals Market in India, to 2016                                                                                                                      Page 15

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  TABLE OF CONTENTS



LIST OF TABLES

Table 1: Volume Units for the Bakery & Cereals Market ..................................................................................................................................... 23
Table 2: India Bakery & Cereals Consumption (Kg m) and Growth (Y-o-Y), 2006–16 ......................................................................................... 26
Table 3: India Per-capita Bakery & Cereals Consumption (Kg/head & Y-o-Y growth), 2006-16........................................................................... 27
Table 4: India Bakery & Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Category, by volume (Kg m) ............................................................................................................................................................................... 28
Table 5: India Bakery & Cereals Consumption (Kg m) by Category, 2006–11..................................................................................................... 29
Table 6: India Bakery & Cereals Consumption (Kg m) by Category, 2011–16..................................................................................................... 30
Table 7: India Bakery & Cereals Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016 ...................................................... 31
Table 8: India Bakery & Cereals Market Value (INR m) and Growth (Y-o-Y), 2006–16 ....................................................................................... 32
Table 9: India Bakery & Cereals Market Value (USD m) and Growth (Y-o-Y), 2006–16 ...................................................................................... 32
Table 10: India Bakery & Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Category, by value (INR m) ................................................................................................................................................................................ 33
Table 11: India Bakery & Cereals Market Value (INR m) by Category, 2006–11 ................................................................................................. 34
Table 12: India Bakery & Cereals Market Value (INR m) by Category, 2011–16 ................................................................................................. 35
Table 13: India Bakery & Cereals Market Value (USD m) by Category, 2006–11 ............................................................................................... 35
Table 14: India Bakery & Cereals Market Value (USD m) by Category, 2011–16 ............................................................................................... 36
Table 15: India Bakery & Cereals Market Value (INR m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016 ...................................... 37
Table 16: India Bakery & Cereals Market Value (USD m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016 ..................................... 38
Table 17: India Bread & Rolls Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume
(Kg m), by Segments .......................................................................................................................................................................................... 39
Table 18: India Bread & Rolls Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value
(INR m), by Segments ........................................................................................................................................................................................ 40
Table 19: India Bread & Rolls Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 .......................................................................................... 41
Table 20: India Bread & Rolls Consumption (Kg m) by Segments, 2006–11 ....................................................................................................... 42
Table 21: India Bread & Rolls Consumption (Kg m) by Segments, 2011–16 ....................................................................................................... 43
Table 22: India Bread & Rolls Market Value (INR m) and Growth (Y-o-Y), 2006–16 ........................................................................................... 44
Table 23: India Bread & Rolls Market Value (USD m) and Growth (Y-o-Y), 2006–16 .......................................................................................... 44
Table 24: India Bread & Rolls Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16............................................................................. 45
Table 25: India Bread & Rolls Market Value (INR m) by Segments, 2006–11 ..................................................................................................... 46
Table 26: India Bread & Rolls Market Value (INR m) by Segments, 2011–16 ..................................................................................................... 47
Table 27: India Bread & Rolls Market Value (USD m) by Segments, 2006–11 .................................................................................................... 47
Table 28: India Bread & Rolls Market Value (USD m) by Segments, 2011–16 .................................................................................................... 47
Table 29: India Loaves Market by Volume (Kg m), 2006–16 ............................................................................................................................... 48
Table 30: India Loaves Market by Value (INR m), 2006–16 ................................................................................................................................ 49
Table 31: India Loaves Market by Value (USD m), 2006–16 ............................................................................................................................... 49
Table 32: India Baguettes Market by Volume (Kg m), 2006–16 .......................................................................................................................... 50
Table 33: India Baguettes Market by Value (INR m), 2006–16............................................................................................................................ 51
Table 34: India Baguettes Market by Value (USD m), 2006–16 .......................................................................................................................... 51
Table 35: India Rolls Market by Volume (kg m), 2006–16 ................................................................................................................................... 52
Table 36: India Rolls Market by Value (INR m), 2006–16.................................................................................................................................... 53
Table 37: India Rolls Market by Value (USD m), 2006–16 .................................................................................................................................. 53
Table 38: India Burger Buns Market by Volume (kg m), 2006–16 ....................................................................................................................... 54
Table 39: India Burger Buns Market by Value (INR m), 2006–16 ........................................................................................................................ 55
Table 40: India Burger Buns Market by Value (USD m), 2006–16 ...................................................................................................................... 55
Table 41: India Sandwich Slices Market by Volume (Kg m), 2006–16................................................................................................................. 56
Table 42: India Sandwich Slices Market by Value (INR m), 2006–16 .................................................................................................................. 57
Table 43: India Sandwich Slices Market by Value (USD m), 2006–16 ................................................................................................................ 57
Table 44: India Ciabatta Market by Volume (Kg m), 2006–16 ............................................................................................................................. 58
Table 45: India Ciabatta Market by Value (INR m), 2006–16 .............................................................................................................................. 59
Table 46: India Ciabatta Market by Value (USD m), 2006–16 ............................................................................................................................. 59
Table 47: India Other Breads Market by Volume (Kg m), 2006–16 ..................................................................................................................... 60
Table 48: India Other Breads Market by Value (INR m), 2006–16 ...................................................................................................................... 61
Table 49: India Other Breads Market by Value (USD m), 2006–16 ..................................................................................................................... 61
Table 50: India Frozen Bread & Rolls Market by Volume (Kg m), 2006–16 ......................................................................................................... 62
Table 51: India Frozen Bread & Rolls Market by Value (INR m), 2006–16 .......................................................................................................... 63
Table 52: India Frozen Bread & Rolls Market by Value (USD m), 2006–16 ......................................................................................................... 63
Table 53: India Bread & Rolls Market Volume by Brands (Kg m), 2008–11......................................................................................................... 64


The Future of the Bakery & Cereals Market in India, to 2016                                                                                                                                              Page 16

© Canadean. This product is licensed and is not to be photocopied                                                                                                                     Published: April 2012
  TABLE OF CONTENTS

Table 54: India Bread & Rolls Market Value by Distribution Channel (INR m), 2008–11 ..................................................................................... 66
Table 55: India Bread & Rolls Market Value by Distribution Channel (USD m), 2008–11 .................................................................................... 66
Table 56: India Breakfast Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Volume (Kg m), by Segments ............................................................................................................................................................................. 67
Table 57: India Breakfast Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value
(INR m), by Segments ........................................................................................................................................................................................ 68
Table 58: India Breakfast Cereals Market Volume (Kg m) and Growth (Y-o-Y), 2006–16.................................................................................... 69
Table 59: India Breakfast Cereals Consumption (Kg m) by Segments, 2006–11 ................................................................................................ 70
Table 60: India Breakfast Cereals Consumption (Kg m) by Segments, 2011–16 ................................................................................................ 70
Table 61: India Breakfast Cereals Market Value (INR m) and Growth (Y-o-Y), 2006–16 ..................................................................................... 71
Table 62: India Breakfast Cereals Market Value (USD m) and Growth (Y-o-Y), 2006–16 ................................................................................... 71
Table 63: India Breakfast Cereals Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16 ...................................................................... 72
Table 64: India Breakfast Cereals Market Value (INR m) by Segments, 2006–11 ............................................................................................... 73
Table 65: India Breakfast Cereals Market Value (INR m) by Segments, 2011–16 ............................................................................................... 73
Table 66: India Breakfast Cereals Market Value (USD m) by Segments, 2006–11 ............................................................................................. 74
Table 67: India Breakfast Cereals Market Value (USD m) by Segments, 2011–16 ............................................................................................. 74
Table 68: India Hot Cereals Market by Volume (Kg m), 2006–16........................................................................................................................ 75
Table 69: India Hot Cereals Market by Value (INR m), 2006–16 ......................................................................................................................... 76
Table 70: India Hot Cereals Market by Value (USD m), 2006–16 ....................................................................................................................... 76
Table 71: India Ready to Eat Cereals Market by Volume (Kg m), 2006–16 ......................................................................................................... 77
Table 72: India Ready to Eat Cereals Market by Value (INR m), 2006–16 .......................................................................................................... 78
Table 73: India Ready to Eat Cereals Market by Value (USD m), 2006–16......................................................................................................... 78
Table 74: India Ready to Eat Cereals Market Volume by Brands (Kg m), 2008–11 ............................................................................................. 79
Table 75: India Ready to Eat Cereals Market Value by Distribution Channel (INR m), 2008–11 ......................................................................... 81
Table 76: India Ready to Eat Cereals Market Value by Distribution Channel (USD m), 2008–11 ........................................................................ 81
Table 77: India Cakes, Pastries & Sweet Pies Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size
(2016), by Volume (Kg m), by Segments ............................................................................................................................................................ 82
Table 78: India Cakes, Pastries & Sweet Pies Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size
(2016), by Value (INR m), by Segments ............................................................................................................................................................. 83
Table 79: India Cakes, Pastries & Sweet Pies Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ................................................................. 84
Table 80: India Cakes, Pastries & Sweet Pies Consumption (Kg m) by Segments, 2006–11 .............................................................................. 85
Table 81: India Cakes, Pastries & Sweet Pies Consumption (Kg m) by Segments, 2011–16 .............................................................................. 85
Table 82: India Cakes, Pastries & Sweet Pies Market Value (INR m) and Growth (Y-o-Y), 2006–16 .................................................................. 86
Table 83: India Cakes, Pastries & Sweet Pies Market Value (USD m) and Growth (Y-o-Y), 2006–16 ................................................................. 86
Table 84: India Cakes, Pastries & Sweet Pies Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16................................................... 87
Table 85: India Cakes, Pastries & Sweet Pies Market Value (INR m) by Segments, 2006–11 ............................................................................ 88
Table 86: India Cakes, Pastries & Sweet Pies Market Value (INR m) by Segments, 2011–16 ............................................................................ 89
Table 87: India Cakes, Pastries & Sweet Pies Market Value (USD m) by Segments, 2006–11 ........................................................................... 89
Table 88: India Cakes, Pastries & Sweet Pies Market Value (USD m) by Segments, 2011–16 ........................................................................... 89
Table 89: India Cakes Market by Volume (Kg m), 2006–16 ................................................................................................................................ 90
Table 90: India Cakes Market by Value (INR m), 2006–16 ................................................................................................................................. 91
Table 91: India Cakes Market by Value (USD m), 2006–16 ................................................................................................................................ 91
Table 92: India Pastries Market by Volume (Kg m), 2006–16 ............................................................................................................................. 92
Table 93: India Pastries Market by Value (INR m), 2006–16............................................................................................................................... 93
Table 94: India Pastries Market by Value (USD m), 2006–16 ............................................................................................................................. 93
Table 95: India Frozen Cakes & Pastries Market by Volume (Kg m), 2006–16 ................................................................................................... 94
Table 96: India Frozen Cakes & Pastries Market by Value (INR m), 2006–16..................................................................................................... 95
Table 97: India Frozen Cakes & Pastries Market by Value (USD m), 2006–16 ................................................................................................... 95
Table 98: India Sweet Pies Market by Volume (Kg m), 2006–16......................................................................................................................... 96
Table 99: India Sweet Pies Market by Value (INR m), 2006–16 .......................................................................................................................... 97
Table 100: India Sweet Pies Market by Value (USD m), 2006–16 ...................................................................................................................... 97
Table 101: India Cakes, Pastries & Sweet Pies Market Volume by Brands (Kg m), 2008–11 .............................................................................. 98
Table 102: India Cakes, Pastries & Sweet Pies Market Value by Distribution Channel (INR m), 2008–11 .........................................................100
Table 103: India Cakes, Pastries & Sweet Pies Market Value by Distribution Channel (USD m), 2008–11 ........................................................100
Table 104: India Dough Products Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Volume (Kg m), by Segments ............................................................................................................................................................................101
Table 105: India Dough Products Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value
(INR m), by Segments .......................................................................................................................................................................................102
Table 106: India Dough Products Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ...................................................................................103
Table 107: India Dough Products Consumption (Kg m) by Segments, 2006–11 ................................................................................................104
Table 108: India Dough Products Consumption (Kg m) by Segments, 2011–16 ................................................................................................104



The Future of the Bakery & Cereals Market in India, to 2016                                                                                                                                             Page 17

© Canadean. This product is licensed and is not to be photocopied                                                                                                                    Published: April 2012
  TABLE OF CONTENTS

Table 109: India Dough Products Market Value (INR m) and Growth (Y-o-Y), 2006–16.....................................................................................105
Table 110: India Dough Products Market Value (USD m) and Growth (Y-o-Y), 2006–16 ...................................................................................105
Table 111: India Dough Products Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16 ......................................................................106
Table 112: India Dough Products Market Value (INR m) by Segments, 2006–11 ..............................................................................................107
Table 113: India Dough Products Market Value (INR m) by Segments, 2011–16 ..............................................................................................108
Table 114: India Dough Products Market Value (USD m) by Segments, 2006–11 .............................................................................................108
Table 115: India Dough Products Market Value (USD m) by Segments, 2011–16 .............................................................................................108
Table 116: India Pie & Pastry Shells Market by Volume (Kg m), 2006–16 .........................................................................................................109
Table 117: India Pie & Pastry Shells Market by Value (INR m), 2006–16...........................................................................................................110
Table 118: India Pie & Pastry Shells Market by Value (USD m), 2006–16 .........................................................................................................110
Table 119: India Prepared Pastry (Others) Market by Volume (Kg m), 2006–16 ................................................................................................111
Table 120: India Prepared Pastry (Others) Market by Value (INR m), 2006–16 .................................................................................................112
Table 121: India Prepared Pastry (Others) Market by Value (USD m), 2006–16 ................................................................................................112
Table 122: India Pizza Bases Market by Volume (Kg m), 2006–16 ....................................................................................................................113
Table 123: India Pizza Bases Market by Value (INR m), 2006–16 .....................................................................................................................114
Table 124: India Pizza Bases Market by Value (USD m), 2006–16 ....................................................................................................................114
Table 125: India Frozen Dough Products Market by Volume (Kg m), 2006–16 ..................................................................................................115
Table 126: India Frozen Dough Products Market by Value (INR m), 2006–16 ...................................................................................................116
Table 127: India Frozen Dough Products Market by Value (USD m), 2006–16 ..................................................................................................116
Table 128: India Dough Products Market Volume by Brands (Kg m), 2008–11 ..................................................................................................117
Table 129: India Dough Products Market Value by Distribution Channel (INR m), 2008–11...............................................................................119
Table 130: India Dough Products Market Value by Distribution Channel (USD m), 2008–11 .............................................................................119
Table 131: India Cereal Bars Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume
(Kg m), by Segments .........................................................................................................................................................................................120
Table 132: India Cereal Bars Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value (INR
m), by Segments ...............................................................................................................................................................................................121
Table 133: India Cereal Bars Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ..........................................................................................122
Table 134: India Cereal Bars Consumption (Kg m) by Segments, 2006–11 .......................................................................................................123
Table 135: India Cereal Bars Consumption (Kg m) by Segments, 2011–16 .......................................................................................................123
Table 136: India Cereal Bars Market Value (INR m) and Growth (Y-o-Y), 2006–16 ...........................................................................................124
Table 137: India Cereal Bars Market Value (USD m) and Growth (Y-o-Y), 2006–16 ..........................................................................................124
Table 138: India Cereal Bars Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16.............................................................................125
Table 139: India Cereal Bars Market Value (INR m) by Segments, 2006–11 .....................................................................................................126
Table 140: India Cereal Bars Market Value (INR m) by Segments, 2011–16 .....................................................................................................127
Table 141: India Cereal Bars Market Value (USD m) by Segments, 2006–11 ....................................................................................................127
Table 142: India Cereal Bars Market Value (USD m) by Segments, 2011–16 ....................................................................................................127
Table 143: India Granola/Muesli/Yogurt Bars Market by Volume (Kg m), 2006–16 ............................................................................................128
Table 144: India Granola/Muesli/Yogurt Bars Market by Value (INR m), 2006–16 .............................................................................................129
Table 145: India Granola/Muesli/Yogurt Bars Market by Value (USD m), 2006–16 ............................................................................................129
Table 146: India Other Cereal Bars Market by Volume (Kg m), 2006–16 ...........................................................................................................130
Table 147: India Other Cereal Bars Market by Value (INR m), 2006–16 ............................................................................................................131
Table 148: India Other Cereal Bars Market by Value (USD m), 2006–16 ...........................................................................................................131
Table 149: India Cereal Bars Market Volume by Brands (Kg m), 2008–11.........................................................................................................132
Table 150: India Cereal Bars Market Value by Distribution Channel (INR m), 2008–11 .....................................................................................134
Table 151: India Cereal Bars Market Value by Distribution Channel (USD m), 2008–11 ....................................................................................134
Table 152: India Energy Bars Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume
(Kg m), by Segments .........................................................................................................................................................................................135
Table 153: India Energy Bars Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value
(INR m), by Segments .......................................................................................................................................................................................136
Table 154: India Energy Bars Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 .........................................................................................137
Table 155: India Energy Bars Market Value (INR m) and Growth (Y-o-Y), 2006–16 ..........................................................................................138
Table 156: India Energy Bars Market Value (USD m) and Growth (Y-o-Y), 2006–16 .........................................................................................138
Table 157: India Energy Bars Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16 ............................................................................139
Table 158: India Energy Bars Market Volume by Brands (Kg m), 2008–11 ........................................................................................................140
Table 159: India Energy Bars Market Value by Distribution Channel (INR m), 2008–11.....................................................................................142
Table 160: India Energy Bars Market Value by Distribution Channel (USD m), 2008–11 ...................................................................................142
Table 161: India Cookies (Sweet Biscuits) Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016),
by Volume (Kg m), by Segments .......................................................................................................................................................................143
Table 162: India Cookies (Sweet Biscuits) Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016),
by Value (INR m), by Segments ........................................................................................................................................................................144
Table 163: India Cookies (Sweet Biscuits) Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ......................................................................145



The Future of the Bakery & Cereals Market in India, to 2016                                                                                                                                               Page 18

© Canadean. This product is licensed and is not to be photocopied                                                                                                                      Published: April 2012
  TABLE OF CONTENTS

Table 164: India Cookies (Sweet Biscuits) Consumption (Kg m) by Segments, 2006–11...................................................................................146
Table 165: India Cookies (Sweet Biscuits) Consumption (Kg m) by Segments, 2011–16...................................................................................147
Table 166: India Cookies (Sweet Biscuits) Market Value (INR m) and Growth (Y-o-Y), 2006–16 .......................................................................148
Table 167: India Cookies (Sweet Biscuits) Market Value (USD m) and Growth (Y-o-Y), 2006–16 .....................................................................148
Table 168: India Cookies (Sweet Biscuits) Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16 ........................................................149
Table 169: India Cookies (Sweet Biscuits) Market Value (INR m) by Segments, 2006–11 .................................................................................150
Table 170: India Cookies (Sweet Biscuits) Market Value (INR m) by Segments, 2011–16 .................................................................................151
Table 171: India Cookies (Sweet Biscuits) Market Value (USD m) by Segments, 2006–11 ...............................................................................151
Table 172: India Cookies (Sweet Biscuits) Market Value (USD m) by Segments, 2011–16 ...............................................................................152
Table 173: India American Cookies Market by Volume (Kg m), 2006–16 ...........................................................................................................153
Table 174: India American Cookies Market by Value (INR m), 2006–16 ............................................................................................................154
Table 175: India American Cookies Market by Value (USD m), 2006–16...........................................................................................................154
Table 176: India Artisanal Cookies Market by Volume (Kg m), 2006–16 ............................................................................................................155
Table 177: India Artisanal Cookies Market by Value (INR m), 2006–16 .............................................................................................................156
Table 178: India Artisanal Cookies Market by Value (USD m), 2006–16 ............................................................................................................156
Table 179: India Assortments Market by Volume (Kg m), 2006–16 ....................................................................................................................157
Table 180: India Assortments Market by Value (INR m), 2006–16 .....................................................................................................................158
Table 181: India Assortments Market by Value (USD m), 2006–16....................................................................................................................158
Table 182: India Butter- Based Cookies Market by Volume (Kg m), 2006–16 ....................................................................................................159
Table 183: India Butter- Based Cookies Market by Value (INR m), 2006–16 .....................................................................................................160
Table 184: India Butter- Based Cookies Market by Value (USD m), 2006–16 ....................................................................................................160
Table 185: India Chocolate Cookies Market by Volume (Kg m), 2006–16 ..........................................................................................................161
Table 186: India Chocolate Cookies Market by Value (INR m), 2006–16 ...........................................................................................................162
Table 187: India Chocolate Cookies Market by Value (USD m), 2006–16..........................................................................................................162
Table 188: India Cream Filled Market by Volume (Kg m), 2006–16 ...................................................................................................................163
Table 189: India Cream Filled Market by Value (INR m), 2006–16.....................................................................................................................164
Table 190: India Cream Filled Market by Value (USD m), 2006–16 ...................................................................................................................164
Table 191: India Egg- Based Cookies Market by Volume (Kg m), 2006–16 .......................................................................................................165
Table 192: India Egg- Based Cookies Market by Value (INR m), 2006–16 ........................................................................................................166
Table 193: India Egg- Based Cookies Market by Value (USD m), 2006–16 .......................................................................................................166
Table 194: India Other Cookies Market by Volume (Kg m), 2006–16 .................................................................................................................167
Table 195: India Other Cookies Market by Value (INR m), 2006–16 ..................................................................................................................168
Table 196: India Other Cookies Market by Value (USD m), 2006–16.................................................................................................................168
Table 197: India Plain Cookies Market by Volume (Kg m), 2006–16 ..................................................................................................................169
Table 198: India Plain Cookies Market by Value (INR m), 2006–16 ...................................................................................................................170
Table 199: India Plain Cookies Market by Value (USD m), 2006–16..................................................................................................................170
Table 200: India Wafer Biscuits Market by Volume (Kg m), 2006–16 .................................................................................................................171
Table 201: India Wafer Biscuits Market by Value (INR m), 2006–16 ..................................................................................................................172
Table 202: India Wafer Biscuits Market by Value (USD m), 2006–16.................................................................................................................172
Table 203: India Cookies (Sweet Biscuits) Market Volume by Brands (Kg m), 2008–11 ....................................................................................173
Table 204: India Cookies (Sweet Biscuits) Market Value by Distribution Channel (INR m), 2008–11 .................................................................175
Table 205: India Cookies (Sweet Biscuits) Market Value by Distribution Channel (USD m), 2008–11................................................................175
Table 206: India Savory Biscuits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume
(Kg m), by Segments .........................................................................................................................................................................................176
Table 207: India Savory Biscuits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value
(INR m), by Segments .......................................................................................................................................................................................177
Table 208: India Savory Biscuits Market Volume (Kg m) and Growth (Y-o-Y), 2006–16.....................................................................................178
Table 209: India Savory Biscuits Consumption (Kg m) by Segments, 2006–11 .................................................................................................179
Table 210: India Savory Biscuits Consumption (Kg m) by Segments, 2011–16 .................................................................................................179
Table 211: India Savory Biscuits Market Value (INR m) and Growth (Y-o-Y), 2006–16 ......................................................................................180
Table 212: India Savory Biscuits Market Value (INR m) and Growth (Y-o-Y), 2006–16 ......................................................................................180
Table 213: India Savory Biscuits Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16 .......................................................................181
Table 214: India Savory Biscuits Market Value (INR m) by Segments, 2006–11................................................................................................182
Table 215: India Savory Biscuits Market Value (INR m) by Segments, 2011–16................................................................................................183
Table 216: India Savory Biscuits Market Value (USD m) by Segments, 2006–11 ..............................................................................................183
Table 217: India Savory Biscuits Market Value (USD m) by Segments, 2011–16 ..............................................................................................183
Table 218: India Bread Substitutes Market by Volume (Kg m), 2006–16............................................................................................................184
Table 219: India Bread Substitutes Market by Value (INR m), 2006–16 .............................................................................................................185
Table 220: India Bread Substitutes Market by Value (USD m), 2006–16 ...........................................................................................................185
Table 221: India Cheese Flavoured Cookies Market by Volume (Kg m), 2006–16 .............................................................................................186
Table 222: India Cheese Flavoured Cookies Market by Value (INR m), 2006–16 ..............................................................................................187



The Future of the Bakery & Cereals Market in India, to 2016                                                                                                                                             Page 19

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  TABLE OF CONTENTS

Table 223: India Cheese Flavoured Cookies Market by Value (USD m), 2006–16 .............................................................................................187
Table 224: India Other Crackers Market by Volume (Kg m), 2006–16 ...............................................................................................................188
Table 225: India Other Crackers Market by Value (INR m), 2006–16.................................................................................................................189
Table 226: India Other Crackers Market by Value (USD m), 2006–16 ...............................................................................................................189
Table 227: India Plain Crackers Market by Volume (Kg m), 2006–16 ................................................................................................................190
Table 228: India Plain Crackers Market by Value (INR m), 2006–16..................................................................................................................191
Table 229: India Plain Crackers Market by Value (USD m), 2006–16 ................................................................................................................191
Table 230: India Savory Biscuits Market Volume by Brands (Kg m), 2008–11 ..................................................................................................192
Table 231: India Savory Biscuits Market Value by Distribution Channel (INR m), 2008–11 ...............................................................................194
Table 232: India Savory Biscuits Market Value by Distribution Channel (USD m), 2008–11..............................................................................194
Table 233: India Morning Goods Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume
(Kg m), by Segments .........................................................................................................................................................................................195
Table 234: India Morning Goods Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value
(INR m), by Segments .......................................................................................................................................................................................196
Table 235: India Morning Goods Market Volume (Kg m)and Growth (Y-o-Y), 2006–16 .....................................................................................197
Table 236: India Morning Goods Consumption (Kg m) by Segments, 2006–11 .................................................................................................199
Table 237: India Morning Goods Consumption (Kg m) by Segments, 2011–16 .................................................................................................199
Table 238: India Morning Goods Market Value (INR m) and Growth (Y-o-Y), 2006–16 ......................................................................................200
Table 239: India Morning Goods Market Value (USD m) and Growth (Y-o-Y), 2006–16 ....................................................................................200
Table 240: India Morning Goods Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16 .......................................................................201
Table 241: India Morning Goods Market Value (INR m) by Segments, 2006–11................................................................................................203
Table 242: India Morning Goods Market Value (INR m) by Segments, 2011–16................................................................................................203
Table 243: India Morning Goods Market (USD m) by Segments, 2006–11 ........................................................................................................204
Table 244: India Morning Goods Market Value (USD m) by Segments, 2011–16 ..............................................................................................205
Table 245: India Buns & Teacakes Market by Volume (Kg m), 2006–16 ............................................................................................................206
Table 246: India Buns & Teacakes Market by Value (INR m), 2006–16 .............................................................................................................207
Table 247: India Buns & Teacakes Market by Value (USD m), 2006–16............................................................................................................207
Table 248: India Breakfast Cakes Market by Volume (Kg m), 2006–16..............................................................................................................208
Table 249: India Breakfast Cakes Market by Value (INR m), 2006–16 ...............................................................................................................209
Table 250: India Breakfast Cakes Market by Value (USD m), 2006–16 .............................................................................................................209
Table 251: India Croissants Market by Volume (Kg m), 2006–16.......................................................................................................................210
Table 252: India Croissants Market by Value (INR m), 2006–16 ........................................................................................................................211
Table 253: India Croissants Market by Value (USD m), 2006–16 ......................................................................................................................211
Table 254: India Crumpets Market by Volume (Kg m), 2006–16 ........................................................................................................................212
Table 255: India Crumpets Market by Value (INR m), 2006–16 .........................................................................................................................213
Table 256: India Crumpets Market by Value (USD m), 2006–16 ........................................................................................................................213
Table 257: India Donuts Market by Volume (Kg m), 2006–16 ............................................................................................................................214
Table 258: India Donuts Market by Value (INR m), 2006–16 .............................................................................................................................215
Table 259: India Donuts Market by Value (USD m), 2006–16 ............................................................................................................................215
Table 260: India Madeleines Market by Volume (Kg m), 2006–16 .....................................................................................................................216
Table 261: India Madeleines Market by Value (INR m), 2006–16 ......................................................................................................................217
Table 262: India Madeleines Market by Value (USD m), 2006–16 .....................................................................................................................217
Table 263: India Muffins Market by Volume (Kg m), 2006–16 ............................................................................................................................218
Table 264: India Muffins Market by Value (INR m), 2006–16 .............................................................................................................................219
Table 265: India Muffins Market by Value (USD m), 2006–16 ............................................................................................................................219
Table 266: India Pain au Chocolat Market by Volume (Kg m), 2006–16.............................................................................................................220
Table 267: India Pain au Chocolat Market by Value (INR m), 2006–16 ..............................................................................................................221
Table 268: India Pain au Chocolat Market by Value (USD m), 2006–16 ............................................................................................................221
Table 269: India Pain au Raisin Market by Volume (Kg m), 2006–16.................................................................................................................222
Table 270: India Pain au Raisin Market by Value (INR m), 2006–16 ..................................................................................................................223
Table 271: India Pain au Raisin Market by Value (USD m), 2006–16 ................................................................................................................223
Table 272: India Pancakes Market by Volume (Kg m), 2006–16 ........................................................................................................................224
Table 273: India Pancakes Market by Value (INR m), 2006–16 .........................................................................................................................225
Table 274: India Pancakes Market by Value (USD m), 2006–16........................................................................................................................225
Table 275: India Scones Market by Volume (Kg m), 2006–16............................................................................................................................226
Table 276: India Scones Market by Value (INR m), 2006–16 .............................................................................................................................227
Table 277: India Scones Market by Value (USD m), 2006–16 ...........................................................................................................................227
Table 278: India Toaster Pastries Market by Volume (Kg m), 2006–16 ..............................................................................................................228
Table 279: India Toaster Pastries Market by Value (INR m), 2006–16 ...............................................................................................................229
Table 280: India Toaster Pastries Market by Value (USD m), 2006–16 .............................................................................................................229
Table 281: India Waffels Market by Volume (Kg m), 2006–16............................................................................................................................230



The Future of the Bakery & Cereals Market in India, to 2016                                                                                                                                             Page 20

© Canadean. This product is licensed and is not to be photocopied                                                                                                                    Published: April 2012
  TABLE OF CONTENTS

Table 282: India Waffels Market by Value (INR m), 2006–16 .............................................................................................................................231
Table 283: India Waffels Market by Value (USD m), 2006–16 ...........................................................................................................................231
Table 284: India Other Morning Goods Market by Volume (Kg m), 2006–16......................................................................................................232
Table 285: India Other Morning Goods Market by Value (INR m), 2006–16 .......................................................................................................233
Table 286: India Other Morning Goods Market by Value (USD m), 2006–16 .....................................................................................................233
Table 287: India Frozen Morning Goods Market by Volume (Kg m), 2006–16 ...................................................................................................234
Table 288: India Frozen Morning Goods Market by Value (INR m), 2006–16.....................................................................................................235
Table 289: India Frozen Morning Goods Market by Value (USD m), 2006–16 ...................................................................................................235
Table 290: India Morning Goods Market Value by Distribution Channel (INR m), 2008–11 ................................................................................237
Table 291: India Morning Goods Market Value by Distribution Channel (USD m), 2008–11 ..............................................................................237
Table 292: India Baking Mixes Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume
(Kg m), by Segments .........................................................................................................................................................................................238
Table 293: India Baking Mixes Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value
(INR m), by Segments .......................................................................................................................................................................................239
Table 294: India Baking Mixes Market Volume (Kg m) and Growth (Y-o-Y), 2006–16........................................................................................240
Table 295: India Baking Mixes Consumption (Kg m) by Segments, 2006–11.....................................................................................................241
Table 296: India Baking Mixes Consumption (Kg m) by Segments, 2011–16.....................................................................................................242
Table 297: India Baking Mixes Market Value (INR m) and Growth (Y-o-Y), 2006–16 .........................................................................................243
Table 298: India Baking Mixes Market Value (USD m) and Growth (Y-o-Y), 2006–16 .......................................................................................243
Table 299: India Baking Mixes Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16 ..........................................................................244
Table 300: India Baking Mixes Market Value (INR m) by Segments, 2006–11 ...................................................................................................245
Table 301: India Baking Mixes Market Value(INR m) by Segments, 2011–16 ....................................................................................................246
Table 302: India Baking Mixes Market Value (USD m) by Segments, 2006–11 .................................................................................................246
Table 303: India Baking Mixes Market Value(USD m) by Segments, 2011–16 ..................................................................................................247
Table 304: India Bread Mixes Market by Volume (Kg m), 2006–16 ....................................................................................................................248
Table 305: India Bread Mixes Market by Value (INR m), 2006–16 .....................................................................................................................249
Table 306: India Bread Mixes Market by Value (USD m), 2006–16....................................................................................................................249
Table 307: India Brownie Mixes Market by Volume (Kg m), 2006–16 ................................................................................................................250
Table 308: India Brownie Mixes Market by Value (INR m), 2006–16..................................................................................................................251
Table 309: India Brownie Mixes Market by Value (USD m), 2006–16 ................................................................................................................251
Table 310: India Dessert Mixes Market by Volume (Kg m), 2006–16 .................................................................................................................252
Table 311: India Dessert Mixes Market by Value (INR m), 2006–16 ..................................................................................................................253
Table 312: India Dessert Mixes Market by Value (USD m), 2006–16 .................................................................................................................253
Table 313: India Cake Mixes Market by Volume (Kg m), 2006–16 .....................................................................................................................254
Table 314: India Cake Mixes Market by Value (INR m), 2006–16 ......................................................................................................................255
Table 315: India Cake Mixes Market by Value (USD m), 2006–16 .....................................................................................................................255
Table 316: India Muffin Mixes Market by Volume (Kg m), 2006–16....................................................................................................................256
Table 317: India Muffin Mixes Market by Value (INR m), 2006–16 .....................................................................................................................257
Table 318: India Muffin Mixes Market by Value (USD m), 2006–16 ...................................................................................................................257
Table 319: India Pancake Mixes Market by Volume (Kg m), 2006–16 ...............................................................................................................258
Table 320: India Pancake Mixes Market by Value (INR m), 2006–16.................................................................................................................259
Table 321: India Pancake Mixes Market by Value (USD m), 2006–16 ...............................................................................................................259
Table 322: India Rolls/Biscuit Mixes Market by Volume (Kg m), 2006–16 ..........................................................................................................260
Table 323: India Rolls/Biscuit Mixes Market by Value (INR m), 2006–16 ...........................................................................................................261
Table 324: India Rolls/Biscuit Mixes Market by Value (USD m), 2006–16 ..........................................................................................................261
Table 325: India Other Baking Mixes Market by Volume (Kg m), 2006–16.........................................................................................................262
Table 326: India Other Baking Mixes Market by Value (INR m), 2006–16 ..........................................................................................................263
Table 327: India Other Baking Mixes Market by Value (USD m), 2006–16 ........................................................................................................263
Table 328: India Baking Mixes Market Volume by Brands (Kg m), 2008–11 ......................................................................................................264
Table 329: India Baking Mixes Market Value by Distribution Channel (INR m), 2008–11 ...................................................................................266
Table 330: India Baking Mixes Market Value by Distribution Channel (USD m), 2008–11..................................................................................266
Table 331: India Baking Ingredients Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Volume (Kg m), by Segments ............................................................................................................................................................................267
Table 332: India Baking Ingredients Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by
Value (INR m), by Segments .............................................................................................................................................................................268
Table 333: India Baking Ingredients Market Volume (Kg m) and Growth (Y-o-Y), 2006–16 ...............................................................................269
Table 334: India Baking Ingredients Consumption (Kg m) by Segments, 2006–11 ............................................................................................270
Table 335: India Baking Ingredients Consumption (Kg m) by Segments, 2011–16 ............................................................................................271
Table 336: India Baking Ingredients Market Value (INR m) and Growth (Y-o-Y), 2006–16.................................................................................272
Table 337: India Baking Ingredients Market Value (USD m) and Growth (Y-o-Y), 2006–16 ...............................................................................272
Table 338: India Baking Ingredients Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16 ..................................................................273



The Future of the Bakery & Cereals Market in India, to 2016                                                                                                                                             Page 21

© Canadean. This product is licensed and is not to be photocopied                                                                                                                    Published: April 2012
 TABLE OF CONTENTS

Table 339: India Baking Ingredients Market Value (INR m) by Segments, 2006–11...........................................................................................274
Table 340: India Baking Ingredients Market Value (INR m) by Segments, 2011–16...........................................................................................275
Table 341: India Baking Ingredients Market Value (USD m) by Segments, 2006–11 .........................................................................................275
Table 342: India Baking Ingredients Market Value (USD m) by Segments, 2011–16 .........................................................................................276
Table 343: India Baking Chocolate Chips & Morsels Market by Volume (Kg m), 2006–16 .................................................................................277
Table 344: India Baking Chocolate Chips & Morsels Market by Value (INR m), 2006–16 ..................................................................................278
Table 345: India Baking Chocolate Chips & Morsels Market by Value (USD m), 2006–16 .................................................................................278
Table 346: India Baking Powder/Soda Market by Volume (Kg m), 2006–16 ......................................................................................................279
Table 347: India Baking Powder/Soda Market by Value (INR m), 2006–16........................................................................................................280
Table 348: India Baking Powder/Soda Market by Value (USD m), 2006–16 ......................................................................................................280
Table 349: India Cakes, Decoration and Icing Market by Volume (Kg m), 2006–16 ...........................................................................................281
Table 350: India Cakes, Decoration and Icing Market by Value (INR m), 2006–16 ............................................................................................282
Table 351: India Cakes, Decoration and Icing Market by Value (USD m), 2006–16 ...........................................................................................282
Table 352: India Cocoa Baking Market by Volume (Kg m), 2006–16 .................................................................................................................283
Table 353: India Cocoa Baking Market by Value (INR m), 2006–16...................................................................................................................284
Table 354: India Cocoa Baking Market by Value (USD m), 2006–16 .................................................................................................................284
Table 355: India Dessicated Coconut Market by Volume (Kg m), 2006–16 ........................................................................................................285
Table 356: India Dessicated Coconut Market by Value (INR m), 2006–16 .........................................................................................................286
Table 357: India Dessicated Coconut Market by Value (USD m), 2006–16........................................................................................................286
Table 358: India Corn & Potato Starch Market by Volume (Kg m), 2006–16 ......................................................................................................287
Table 359: India Corn & Potato Starch Market by Value (INR m), 2006–16 .......................................................................................................288
Table 360: India Corn & Potato Starch Market by Value (USD m), 2006–16 ......................................................................................................288
Table 361: India Dry Yeast Market by Volume (Kg m), 2006–16 ........................................................................................................................289
Table 362: India Dry Yeast Market by Value (INR m), 2006–16 .........................................................................................................................290
Table 363: India Dry Yeast Market by Value (USD m), 2006–16........................................................................................................................290
Table 364: India Fruit Pectins and Glazed Fruit Market by Volume (Kg m), 2006–16 .........................................................................................291
Table 365: India Fruit Pectins and Glazed Fruit Market by Value (INR m), 2006–16 ..........................................................................................292
Table 366: India Fruit Pectins and Glazed Fruit Market by Value (USD m), 2006–16.........................................................................................292
Table 367: India Non-Chocolate Baking Chips Market by Volume (Kg m), 2006–16 ..........................................................................................293
Table 368: India Non-Chocolate Baking Chips Market by Value (INR m), 2006–16 ...........................................................................................294
Table 369: India Non-Chocolate Baking Chips Market by Value (USD m), 2006–16 ..........................................................................................294
Table 370: India Other Baking Ingredients Market by Volume (Kg m), 2006–16 ................................................................................................295
Table 371: India Other Baking Ingredients Market by Value (INR m), 2006–16..................................................................................................296
Table 372: India Other Baking Ingredients Market by Value (USD m), 2006–16 ................................................................................................296
Table 373: India Baking Ingredients Market Volume by Brands (Kg m), 2008–11 ..............................................................................................297
Table 374: India Baking Ingredients Market Value by Distribution Channel (INR m), 2008–11 ..........................................................................299
Table 375: India Baking Ingredients Market Value by Distribution Channel (USD m), 2008–11 .........................................................................299




The Future of the Bakery & Cereals Market in India, to 2016                                                                                                                      Page 22

© Canadean. This product is licensed and is not to be photocopied                                                                                               Published: April 2012
        INTRODUCTION


 1           Introduction
 1.1         What is this Report About?
             This report is the result of Canadean’s extensive market research covering the Bakery & Cereals consumption
             in India. It provides detailed segmentation of historic and future Bakery & Cereals consumption, covering key
             categories and segments. It also includes an analysis of the macro business environment and drivers of the
             market in India.

             As such the report is an essential tool for companies active across the Bakery & Cereals industry and for new
             players considering entry into India’s Bakery & Cereals market.

 1.2         Definitions
             All the data is collected in volume terms. Bakery & Cereals consumption refers to domestic consumption only
             and includes imports. Please note that rounding errors may occur.

1.2.1        This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2        Volume Units and Aggregations
             Where volume measurements are given the units of measurement presented in the table below are used. It
             should be noted that as volume units are sometimes mixed it is not always possible to provide an aggregation of
             volume units across product categories. In food categories this problem has been resolved by assuming that
             products sized in liters (e.g. liquid milk) have weights such that 1 liter = 1 kilogram.

             For this report the Bakery & Cereals market is segmented as follows:


             Table 1: Volume Units for the Bakery & Cereals Market
              Market                                                                                         Units
              Bakery & Cereals                                 Bread & Rolls                                 Kg
                                                               Breakfast Cereals                             Kg
                                                               Cakes, Pastries & Sweet Pies                  Kg
                                                               Dough Products                                Kg
                                                               Cereal Bars                                   Kg
                                                               Energy Bars                                   Kg
                                                               Cookies (Sweet Biscuits)                      Kg
                                                               Savory Biscuits                               Kg
                                                               Morning Goods                                 Kg
                                                               Baking Mixes                                  Kg
                                                               Baking Ingredients                            Kg
             Source: Canadean                                                                                © Canadean




     The Future of the Bakery & Cereals Market in India, to 2016                                                       Page 23

     © Canadean. This product is licensed and is not to be photocopied                                    Published: April 2012
        INTRODUCTION

1.2.3       Introduction


            In order to create the data for all the reports in this series and ensure its robustness a comprehensive and
            empirically robust research methodology and approach has been taken. This combines both a large-scale
            program of industry research with the results of extensive primary industry interviewing and calling.
            Furthermore, all definitions are standardized across products and countries to ensure comparability.

            The two main research streams, the program of online consumer surveys and industry research, are brought
            together and because both sets of research processes have been designed in conjunction with each other they
            can be combined and consolidated into the final, integrated data sets.

            NB: for this particular series of Industry Forecast reports a particular emphasis has been placed on using the
            consumer surveys and its analysis to create category level data, with the industry research stream not only
            being used to cross-check these numbers, but also to develop more detailed value and volume data (at the
            segment level). Three interviews with industry experts were conducted in local languages for each category and
            country covered with the research program. In total over 4,000 category level responses were achieved across
            the 10 countries covered in this research program. The detailed results of the consumer survey are available in
            our Consumer Panel report series.

1.2.4       Large scale, international, program of online consumer surveys


            A major international consumer survey across ten countries was conducted and, in total, over 120,000 survey
            responses were obtained (over 12,000 in each country covered). These surveys were all conducted online
            using strict quality criteria ensuring that only high quality results were achieved and that non-suitable
            candidates, such as those putting in random repeat patterns or those who “sped” through the survey, were
            excluded.

1.2.5       Nationally Representative results (age, gender)


            As part of the survey method stringent quotas for responses by category were set which ensured that the
            responses gained were in line with the age and gender profile of each country covered. Further statistical
            analysis of the results ensured that all results were then in exactly the same proportion with the age profile and
            gender profile of each country covered.

1.2.6       Parents answered on their children’s behalf


            In order to obtain results for minors, strict quotas (covering both the age groups for minors covered in the report)
            were set by country to obtain responses from parents (who will often account for bulk of CPG purchases for
            products which children eventually consume) about their eldest child’s consumption. These quotas again
            ensured results by age group are nationally representative. No minors were surveyed as part of this project and
            no parents were asked about any alcohol consumption by their children (see note below on legal drinking age
            matters).




    The Future of the Bakery & Cereals Market in India, to 2016                                                           Page 24

    © Canadean. This product is licensed and is not to be photocopied                                        Published: April 2012
        INTRODUCTION

1.2.7       Legal Drinking Age exclusions for alcoholic drinks categories


            For reports covering alcoholic drinks, this research and the findings presented relate solely to the
            consumption of alcohol by those of legal drinking age in each country covered. To ensure this, any
            respondent who was not of legal drinking age was automatically omitted by use of specific screening questions
            in the survey itself. Furthermore, cross checks made against ages provided and any indication that a
            respondent was not of legal drinking age led to their responses being omitted. Parents were never asked to
            answer on their children’s behalf for alcoholic drinks categories. It should also be noted that the online panels
            used to create the data do not include minors.

1.2.8       Integrated with industry calling and secondary research


            All of the outputs and analysis of the results below are also combined with industry research, which includes a
            major program of interviewing leading industry executives for each category covered in each country, as well as
            extensive secondary research (covering sources such as trade bodies, investment community research and
            company research). For the 10 countries covered by the consumer survey over 4,000 interviews were
            conducted – all with local country experts (typically brand, product and marketing managers for major brands
            with each country). These results provide a detailed check and cross-reference for the analysis of the consumer
            survey results. Both of these research streams used common frameworks and were specifically designed to
            allow consolidation of the final results through top-down and bottom-up data analysis and checks into a data set
            which fully integrates consumer behavior, associated spending and volume consumption with total market
            values and volumes.


            Figure 1: Consumer Panel Report Methodology

                            Over 120,000 consumer survey responses                                      Over 4,000 industry executive interviews
                                  Nat. Rep by age and gender                                             (f)or consumer survey countries, more
                                                                                                                  conducted elsewhere)

                                     Consumer Survey Stream                                                     Industry Research Stream

                                        Consumer Trends
                                1.         Frameworks                                                      A.      In-house Databases
                                       Unique Survey Design


                                                                                                                  Updated with Detailed
                                2. Online Consumer Survey                                                  B.     Secondary Research
                                                                                        Top-Down                                 Draft Data
                                                                                       Cross-Checks
                                         SQL Based Data
                                3.    Processing & Modelling
                                                                                        DATA               C.     Telephone Interviews
                                                                                    FINALIZATION                 with Leading Executives
                                             Engine
                                                                                        Bottom-Up
                                                                                       Data Creation



                                                     Update of input factors if required



                                                                                Publication Processes


            Source: Canadean                                                                                                                      © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                            Page 25

    © Canadean. This product is licensed and is not to be photocopied                                                                         Published: April 2012
        INDIA BAKERY & CEREALS MARKET OVERVIEW


2             India Bakery & Cereals Market Overview
2.1           India Bakery & Cereals Market Analysis by Volume
2.1.1         Overall Bakery & Cereals Consumption, 2006–16

              Figure 2: India Bakery & Cereals Consumption (Kg m) and Growth (Y-o-Y), 2006–16

                                                           6,000.0                                                                                       14.0%
                     Bakery & Cereals Consumption (Kg m)




                                                           5,000.0                                                                                       12.0%

                                                                                                                                                         10.0%




                                                                                                                                                                     Growth % (Y-O-Y)
                                                           4,000.0
                                                                                                                                                         8.0%
                                                           3,000.0
                                                                                                                                                         6.0%
                                                           2,000.0
                                                                                                                                                         4.0%

                                                           1,000.0                                                                                       2.0%

                                                               0.0                                                                                       0.0%
                                                                       2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                           Consumption            Y-o-Y Growth %


              Source: Canadean                                                                                                                            © Canadean



              Table 2: India Bakery & Cereals Consumption (Kg m) and Growth (Y-o-Y), 2006–16
                                                               2006      2007      2008      2009      2010      2011      2012      2013      2014       2015              2016
               Overall
               Volume                                        2,778.6   2,886.9   2,987.1   3,079.5   3,194.1   3,357.1   3,585.3   3,942.8   4,379.2   4,873.3     5,507.2
               Y-o-Y
               growth                                                    3.9%      3.5%      3.1%      3.7%      5.1%      6.8%     10.0%     11.1%      11.3%      13.0%
              Source: Canadean                                                                                                                            © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                   Page 26

      © Canadean. This product is licensed and is not to be photocopied                                                                                Published: April 2012
        INDIA BAKERY & CEREALS MARKET OVERVIEW

2.1.2       Per-capita Bakery & Cereals consumption, 2006–16

            Figure 3: India Per-capita Bakery & Cereals Consumption (Kg/head & Y-o-Y growth), 2006-16

                                                  4.50                                                                        14.0%
                   Bakery & Cereals Per-capita




                                                  4.00
                                                                                                                              12.0%
                       Consumption (Kg)




                                                  3.50
                                                                                                                              10.0%




                                                                                                                                         Growth % (Y-O-Y)
                                                  3.00

                                                  2.50                                                                        8.0%

                                                  2.00                                                                        6.0%
                                                  1.50
                                                                                                                              4.0%
                                                  1.00
                                                                                                                              2.0%
                                                  0.50

                                                  0.00                                                                        0.0%
                                                         2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                  Per-Capita Consumption          Y-o-Y Growth %


            Source: Canadean                                                                                                 © Canadean



            Table 3: India Per-capita Bakery & Cereals Consumption (Kg/head & Y-o-Y growth), 2006-16
                                                 2006    2007   2008    2009    2010       2011    2012    2013    2014      2015        2016
             Per-
             capita                              2.47    2.53   2.58     2.62    2.68      2.78    2.93     3.18   3.49       3.83         4.27
             Y-o-Y
             growth                                      2.4%   2.0%    1.7%    2.3%       3.7%    5.4%    8.5%    9.6%      9.8%      11.5%
            Source: Canadean                                                                                                 © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                        Page 27

    © Canadean. This product is licensed and is not to be photocopied                                                     Published: April 2012
        INDIA BAKERY & CEREALS MARKET OVERVIEW

2.1.3       Bakery & Cereals Market Growth Dynamics, by Volume

            Figure 4: India Bakery & Cereals Market Dynamics, by Category, by Volume 2006–16

                                     14.0%
                                     12.0%
                                     10.0%
                     CAGR 2006-11




                                      8.0%
                                      6.0%
                                      4.0%
                                      2.0%
                                      0.0%
                       -2.0%-2.0%0.0%                 2.0%        4.0%        6.0%       8.0%       10.0%      12.0%       14.0%       16.0%

                                                                              CAGR 2011-16

                                    Bread & Rolls                        Cookies (Sweet Biscuits)            Morning Goods
                                    Savory Biscuits                      Breakf ast Cereals                  Cakes, Pastries & Sweet Pies
                                    Baking Mixes                         Dough Products                      Energy Bars
                                    Cereal Bars                          Baking Ingredients
            Source: Canadean                                                                                                    © Canadean



            Table 4: India Bakery & Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16)
                                      and future market size (2016), by Category, by volume (Kg m)
             Category                                              CAGR(2011-16)                CAGR(2006-11)                 Market Size 2016
             Bread & Rolls                                                  11.49%                          3.87%                        4639.76
             Breakfast Cereals                                               4.23%                          1.00%                          48.71
             Cakes, Pastries & Sweet Pies                                   12.59%                      11.11%                             22.48
             Dough Products                                                  2.46%                          1.43%                          14.91
             Cereal Bars                                                     9.60%                          6.00%                            6.74
             Energy Bars                                                    12.00%                      12.00%                               9.63
             Cookies (Sweet Biscuits)                                        6.96%                          4.98%                         503.33
             Savory Biscuits                                                 6.48%                          4.87%                          74.19
             Morning Goods                                                   1.00%                          1.28%                         168.04
             Baking Mixes                                                    6.11%                          4.34%                          16.25
             Baking Ingredients                                              6.26%                          3.99%                            3.23
            Source: Canadean                                                                                                    © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                           Page 28

    © Canadean. This product is licensed and is not to be photocopied                                                        Published: April 2012
        INDIA BAKERY & CEREALS MARKET OVERVIEW

2.1.4       Bakery & Cereals Consumption by Category, 2006–16

            Figure 5: India Bakery & Cereals Consumption (Kg m) by Category, 2006–16

                                                     6000.0
                   Bakery & Cereals Consumption




                                                     5000.0
                        by Category (Kg m)




                                                     4000.0

                                                     3000.0

                                                     2000.0

                                                     1000.0

                                                         0.0
                                                                  2006       2007     2008       2009     2010   2011      2012   2013       2014     2015      2016


                                                  Bread & Rolls                                Breakf ast Cereals                   Cakes, Pastries & Sweet Pies
                                                  Dough Products                               Cereal Bars                          Energy Bars
                                                  Cookies (Sweet Biscuits)                     Savory Biscuits                      Morning Goods
                                                  Baking Mixes                                 Baking Ingredients


            Source: Canadean                                                                                                                                   © Canadean



            Table 5: India Bakery & Cereals Consumption (Kg m) by Category, 2006–11
                                                                                                                                                                       CAGR
             Category                                                2006              2007             2008           2009          2010              2011         2006–11
             Bread & Rolls                                        2,228.59          2,315.61       2,394.90         2,466.46      2,557.43          2,694.05           3.87%
             Breakfast Cereals                                      37.68             38.14             38.56         38.91         39.21             39.60            1.00%
             Cakes, Pastries &
             Sweet Pies                                              7.34              8.34              9.31         10.23         11.25             12.42            11.11%
             Dough Products                                         12.30             12.48             12.65         12.81         12.99             13.20            1.43%
             Cereal Bars                                             3.18              3.40              3.60          3.80          4.02              4.26            6.00%
             Energy Bars                                             3.10              3.55              4.00          4.46          4.93              5.46            12.00%
             Cookies (Sweet
             Biscuits)                                             281.98            296.09          310.21          324.60        341.10            359.61            4.98%
             Savory Biscuits                                        42.72             44.83             46.99         49.18         51.58             54.19            4.87%
             Morning Goods                                         150.04            152.14          154.03          155.71        157.70            159.88            1.28%
             Baking Mixes                                            9.77             10.24             10.70         11.14         11.59             12.08            4.34%
             Baking Ingredients                                      1.96              2.06              2.13          2.20          2.29              2.38            3.99%
             Overall                                              2,778.65          2,886.87       2,987.07         3,079.50      3,194.09          3,357.14           3.85%
            Source: Canadean                                                                                                                                   © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                                        Page 29

    © Canadean. This product is licensed and is not to be photocopied                                                                                    Published: April 2012
 INDIA BAKERY & CEREALS MARKET OVERVIEW


        Table 6: India Bakery & Cereals Consumption (Kg m) by Category, 2011–16
                                                                                                                          CAGR
         Category                            2011              2012       2013       2014       2015       2016         2011–16
         Bread & Rolls                   2,694.05        2,892.97      3,218.21   3,617.21   4,067.46   4,639.76         11.49%
         Breakfast Cereals                  39.60              40.28     41.44      42.97      45.06      48.71            4.23%
         Cakes, Pastries &
         Sweet Pies                         12.42              13.73     15.30      17.14      19.35      22.48          12.59%
         Dough Products                     13.20              13.45     13.74      14.07      14.43      14.91            2.46%
         Cereal Bars                          4.26              4.53      4.88       5.28       5.79       6.74            9.60%
         Energy Bars                          5.46              6.10      6.82       7.64       8.57       9.63          12.00%
         Cookies (Sweet
         Biscuits)                         359.61             380.46    403.07     429.10     459.76     503.33            6.96%
         Savory Biscuits                    54.19              57.08     60.40      64.33      68.73      74.19            6.48%
         Morning Goods                     159.88             161.55    162.93     164.46     166.14     168.04            1.00%
         Baking Mixes                       12.08              12.67     13.35      14.17      15.04      16.25            6.11%
         Baking Ingredients                   2.38              2.49      2.63       2.80       2.98       3.23            6.26%
         Overall                         3,357.14        3,585.32      3,942.78   4,379.16   4,873.31   5,507.25         10.41%
        Source: Canadean                                                                                           © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                               Page 30

© Canadean. This product is licensed and is not to be photocopied                                            Published: April 2012
        INDIA BAKERY & CEREALS MARKET OVERVIEW

2.1.5       Bakery & Cereals Consumption – Trends and Forecasts, 2006 Vs. 2011 Vs. 2016

            Figure 6: India Bakery & Cereals Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs.
                               2016




            Source: Canadean                                                                               © Canadean



            Table 7: India Bakery & Cereals Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs.
                               2016
             Category                                             Market Size 2006   Market Size 2011    Market Size 2016
             Bread & Rolls                                                2,228.59           2,694.05              4,639.76
             Breakfast Cereals                                              37.68              39.60                  48.71
             Cakes, Pastries & Sweet Pies                                     7.34             12.42                  22.48
             Dough Products                                                 12.30              13.20                  14.91
             Cereal Bars                                                      3.18               4.26                   6.74
             Energy Bars                                                      3.10               5.46                   9.63
             Cookies (Sweet Biscuits)                                      281.98             359.61                 503.33
             Savory Biscuits                                                42.72              54.19                  74.19
             Morning Goods                                                 150.04             159.88                 168.04
             Baking Mixes                                                     9.77             12.08                  16.25
             Baking Ingredients                                               1.96               2.38                   3.23
             Overall                                                      2,778.65           3,357.14              5,507.25
            Source: Canadean                                                                               © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                      Page 31

    © Canadean. This product is licensed and is not to be photocopied                                   Published: April 2012
        INDIA BAKERY & CEREALS MARKET OVERVIEW


2.2           India Bakery & Cereals Market Analysis by Value
2.2.1         Overall Bakery & Cereals Market Value, 2006–16

              Figure 7: India Bakery & Cereals Market Value (INR m) and Growth (Y-o-Y), 2006–16

                                                     350,000.0                                                                                      12.0%
                     Bakery & Cereals Market Value




                                                     300,000.0                                                                                      10.0%

                                                     250,000.0




                                                                                                                                                                Growth % (Y-O-Y)
                                                                                                                                                    8.0%
                                (INR m)




                                                     200,000.0
                                                                                                                                                    6.0%
                                                     150,000.0
                                                                                                                                                    4.0%
                                                     100,000.0

                                                       50,000.0                                                                                     2.0%


                                                               0.0                                                                                  0.0%
                                                                      2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                       Market Value           Y-O-Y growth %


              Source: Canadean                                                                                                                       © Canadean



              Table 8: India Bakery & Cereals Market Value (INR m) and Growth (Y-o-Y), 2006–16
                                                       2006          2007     2008      2009      2010      2011      2012      2013      2014       2015             2016
               Market                                126,725    140,953     154,908   168,882   184,291   200,782   215,601   231,516   250,242   274,001     304,404
               value                                      .4         .2          .5        .9        .5        .0        .9        .2        .3        .6          .6
               Y-o-Y
               growth                                             11.2%       9.9%      9.0%      9.1%      8.9%      7.4%      7.4%      8.1%       9.5%      11.1%
              Source: Canadean                                                                                                                       © Canadean



              Table 9: India Bakery & Cereals Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                       2006          2007     2008      2009      2010      2011      2012      2013      2014       2015             2016
               Market
               value                                 2,534.5     2,819.1    3,098.2   3,377.7   3,685.8   4,015.6   4,618.2   4,959.1   5,360.2   5,869.1     6,520.3
               Y-o-Y
               growth                                             11.2%       9.9%      9.0%      9.1%      8.9%     15.0%      7.4%      8.1%       9.5%      11.1%
              Source: Canadean                                                                                                                       © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                              Page 32

      © Canadean. This product is licensed and is not to be photocopied                                                                           Published: April 2012
        INDIA BAKERY & CEREALS MARKET OVERVIEW

2.2.2       Bakery & Cereals Market Growth Dynamics, by Value

            Figure 8: India Bakery & Cereals Market Dynamics, by Category, by Market Value, 2006–16

                                    18.0%
                                    16.0%
                                    14.0%
                 CAGR 2006-11




                                    12.0%
                                    10.0%
                                     8.0%
                                     6.0%
                                     4.0%
                                     2.0%
                                     0.0%
                                    -2.0%0.0%
                                -2.0%               2.0%    4.0%         6.0%       8.0%     10.0%   12.0%      14.0%   16.0%      18.0%
                                                                             CAGR 2011-16

                                  Bread & Rolls                         Cookies (Sweet Biscuits)         Morning Goods
                                  Savory Biscuits                       Breakf ast Cereals               Cakes, Pastries & Sweet Pies
                                  Energy Bars                           Dough Products                   Baking Mixes
                                  Cereal Bars                           Baking Ingredients


            Source: Canadean                                                                                                © Canadean



            Table 10: India Bakery & Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16)
                                     and future market size (2016), by Category, by value (INR m)
             Category                                             CAGR(2011-16)                 CAGR(2006-11)             Market Size 2016
             Bread & Rolls                                                  9.94%                     14.16%                      189762.52
             Breakfast Cereals                                              4.39%                      3.89%                         6767.43
             Cakes, Pastries & Sweet Pies                                  13.86%                     13.52%                         6597.67
             Dough Products                                                 2.22%                      1.57%                         3310.06
             Cereal Bars                                                    9.00%                      6.00%                          646.30
             Energy Bars                                                   13.50%                     12.00%                         5881.96
             Cookies (Sweet Biscuits)                                       7.17%                      4.99%                       65380.83
             Savory Biscuits                                                6.49%                      4.83%                         9336.75
             Morning Goods                                                  2.61%                      1.14%                       12796.62
             Baking Mixes                                                   6.01%                      4.21%                         2964.06
             Baking Ingredients                                             6.43%                      4.28%                          960.38
            Source: Canadean                                                                                                © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                       Page 33

    © Canadean. This product is licensed and is not to be photocopied                                                    Published: April 2012
        INDIA BAKERY & CEREALS MARKET OVERVIEW

2.2.3       Bakery & Cereals Market Value by Category, 2006–16

            Figure 9: India Bakery & Cereals Market Value (INR m) by Category, 2006–16

                                                    350000.0
                   Bakery & Cereals Market Value




                                                    300000.0
                        by Category (INR m)




                                                    250000.0

                                                    200000.0

                                                    150000.0

                                                    100000.0

                                                     50000.0

                                                          0.0
                                                                 2006       2007     2008       2009   2010       2011      2012     2013     2014     2015       2016


                                                   Bread & Rolls                             Breakf ast Cereals                      Cakes, Pastries & Sweet Pies
                                                   Dough Products                            Cereal Bars                             Energy Bars
                                                   Cookies (Sweet Biscuits)                  Savory Biscuits                         Morning Goods
                                                   Baking Mixes                              Baking Ingredients

            Source: Canadean                                                                                                                                   © Canadean



            Table 11: India Bakery & Cereals Market Value (INR m) by Category, 2006–11
                                                                                                                                                                      CAGR
             Category                                               2006             2007           2008            2009              2010             2011         2006–11
             Bread & Rolls                                       60,914.4      72,095.9          82,947.4      93,816.3        105,674.0        118,134.3              14.2%
             Breakfast Cereals                                    4,511.5          4,705.7        4,895.2         5,079.6           5,263.8          5,459.0             3.9%
             Cakes, Pastries &
             Sweet Pies                                           1,829.3          2,153.1        2,466.2         2,758.6           3,080.6          3,448.4           13.5%
             Dough Products                                       2,744.4          2,790.9        2,834.7         2,873.5           2,916.6          2,966.2             1.6%
             Cereal Bars                                           313.9            335.5           356.3          376.4             397.3            420.1              6.0%
             Energy Bars                                          1,772.0          2,006.0        2,271.6         2,534.2           2,804.4          3,122.8           12.0%
             Cookies (Sweet
             Biscuits)                                           36,249.5      37,970.8          39,762.1      41,600.0            43,773.4      46,244.6                5.0%
             Savory Biscuits                                      5,385.1          5,654.4        5,928.9         6,204.4           6,498.8          6,816.6             4.8%
             Morning Goods                                       10,633.7      10,759.1          10,859.9      10,953.4            11,087.9      11,252.5                1.1%
             Baking Mixes                                         1,801.4          1,886.6        1,968.2         2,046.4           2,126.9          2,214.4             4.2%
             Baking Ingredients                                    570.3            595.1           618.0          640.1             667.9            703.3              4.3%
             Overall                                            126,725.4     140,953.2         154,908.5     168,882.9        184,291.5        200,782.0                9.6%
            Source: Canadean                                                                                                                                   © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                                       Page 34

    © Canadean. This product is licensed and is not to be photocopied                                                                                    Published: April 2012
 INDIA BAKERY & CEREALS MARKET OVERVIEW


        Table 12: India Bakery & Cereals Market Value (INR m) by Category, 2011–16
                                                                                                                              CAGR
         Category                            2011              2012        2013        2014        2015        2016         2011–16
         Bread & Rolls                  118,134.3       128,331.9      139,103.2   151,948.1   168,858.7   189,762.5            9.9%
         Breakfast Cereals                5,459.0         5,675.3        5,907.4     6,144.5     6,412.6     6,767.4            4.4%
         Cakes, Pastries &
         Sweet Pies                       3,448.4         3,868.2        4,376.3     4,961.5     5,658.9     6,597.7           13.9%
         Dough Products                   2,966.2         3,019.4        3,077.1     3,140.4     3,213.0     3,310.1            2.2%
         Cereal Bars                        420.1              447.0      478.4       518.9       567.6       646.3             9.0%
         Energy Bars                      3,122.8         3,486.4        3,913.0     4,407.5     5,004.4     5,882.0           13.5%
         Cookies (Sweet
         Biscuits)                       46,244.6        49,067.2       52,122.7    55,612.6    59,683.0    65,380.8            7.2%
         Savory Biscuits                  6,816.6         7,173.0        7,577.8     8,058.1     8,606.0     9,336.8            6.5%
         Morning Goods                   11,252.5        11,472.5       11,733.3    12,031.4    12,365.5    12,796.6            2.6%
         Baking Mixes                     2,214.4         2,319.2        2,442.0     2,586.2     2,744.0     2,964.1            6.0%
         Baking Ingredients                 703.3              742.0      785.1       833.2       887.9       960.4             6.4%
         Overall                        200,782.0       215,601.9      231,516.2   250,242.3   274,001.6   304,404.6            8.7%
        Source: Canadean                                                                                               © Canadean



        Table 13: India Bakery & Cereals Market Value (USD m) by Category, 2006–11
                                                                                                                              CAGR
         Category                            2006              2007        2008        2009        2010        2011         2006–11
         Bread & Rolls                     1218.3             1441.9     1658.9      1876.3      2113.5      2362.7            14.2%
         Breakfast Cereals                    90.2              94.1        97.9      101.6       105.3       109.2             3.9%
         Cakes, Pastries &
         Sweet Pies                           36.6              43.1        49.3        55.2        61.6        69.0           13.5%
         Dough Products                       54.9              55.8        56.7        57.5        58.3        59.3            1.6%
         Cereal Bars                           6.3               6.7         7.1         7.5         7.9         8.4            6.0%
         Energy Bars                          35.4              40.1        45.4        50.7        56.1        62.5           12.0%
         Cookies (Sweet
         Biscuits)                          725.0              759.4      795.2       832.0       875.5       924.9             5.0%
         Savory Biscuits                    107.7              113.1      118.6       124.1       130.0       136.3             4.8%
         Morning Goods                      212.7              215.2      217.2       219.1       221.8       225.1             1.1%
         Baking Mixes                         36.0              37.7        39.4        40.9        42.5        44.3            4.2%
         Baking Ingredients                   11.4              11.9        12.4        12.8        13.4        14.1            4.3%
         Overall                           2534.5             2819.1     3098.2      3377.7      3685.8      4015.6             9.6%
        Source: Canadean                                                                                               © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                                   Page 35

© Canadean. This product is licensed and is not to be photocopied                                                Published: April 2012
 INDIA BAKERY & CEREALS MARKET OVERVIEW


        Table 14: India Bakery & Cereals Market Value (USD m) by Category, 2011–16
                                                                                                                  CAGR
         Category                            2011              2012     2013     2014     2015     2016         2011–16
         Bread & Rolls                     2362.7             2748.9   2979.6   3254.7   3617.0   4064.7           11.5%
         Breakfast Cereals                  109.2              121.6    126.5    131.6    137.4    145.0            5.8%
         Cakes, Pastries &
         Sweet Pies                           69.0              82.9     93.7    106.3    121.2    141.3           15.4%
         Dough Products                       59.3              64.7     65.9     67.3     68.8     70.9            3.6%
         Cereal Bars                           8.4               9.6     10.2     11.1     12.2     13.8           10.5%
         Energy Bars                          62.5              74.7     83.8     94.4    107.2    126.0           15.1%
         Cookies (Sweet
         Biscuits)                          924.9             1051.0   1116.5   1191.2   1278.4   1400.5            8.7%
         Savory Biscuits                    136.3              153.6    162.3    172.6    184.3    200.0            8.0%
         Morning Goods                      225.1              245.7    251.3    257.7    264.9    274.1            4.0%
         Baking Mixes                         44.3              49.7     52.3     55.4     58.8     63.5            7.5%
         Baking Ingredients                   14.1              15.9     16.8     17.8     19.0     20.6            7.9%
         Overall                           4015.6             4618.2   4959.1   5360.2   5869.1   6520.3           10.2%
        Source: Canadean                                                                                   © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                       Page 36

© Canadean. This product is licensed and is not to be photocopied                                    Published: April 2012
        INDIA BAKERY & CEREALS MARKET OVERVIEW

2.2.4       Bakery & Cereals Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016

            Figure 10: India Bakery & Cereals Market Value (INR m) by Category – Trends & Forecasts, 2006 Vs.
                               2011 Vs. 2016




            Source: Canadean                                                                                 © Canadean



            Table 15: India Bakery & Cereals Market Value (INR m) by Category – Trends & Forecasts, 2006 Vs. 2011
                               Vs. 2016
             Category                                             Market Value 2006   Market Value 2011   Market Value 2016
             Bread & Rolls                                                 60,914.4           118,134.3             189,762.5
             Breakfast Cereals                                              4,511.5             5,459.0               6,767.4
             Cakes, Pastries & Sweet Pies                                   1,829.3             3,448.4               6,597.7
             Dough Products                                                 2,744.4             2,966.2               3,310.1
             Cereal Bars                                                      313.9               420.1                 646.3
             Energy Bars                                                    1,772.0             3,122.8               5,882.0
             Cookies (Sweet Biscuits)                                      36,249.5            46,244.6              65,380.8
             Savory Biscuits                                                5,385.1             6,816.6               9,336.8
             Morning Goods                                                 10,633.7            11,252.5              12,796.6
             Baking Mixes                                                   1,801.4             2,214.4               2,964.1
             Baking Ingredients                                               570.3               703.3                 960.4
             Overall                                                      126,725.4           200,782.0             304,404.6
            Source: Canadean                                                                                 © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                        Page 37

    © Canadean. This product is licensed and is not to be photocopied                                     Published: April 2012
 INDIA BAKERY & CEREALS MARKET OVERVIEW


        Table 16: India Bakery & Cereals Market Value (USD m) by Category – Trends & Forecasts, 2006 Vs.
                           2011 Vs. 2016
         Category                                             Market Value 2006   Market Value 2011   Market Value 2016
         Bread & Rolls                                                  1218.3              2362.7                 4064.7
         Breakfast Cereals                                                 90.2               109.2                 145.0
         Cakes, Pastries & Sweet Pies                                      36.6                69.0                 141.3
         Dough Products                                                    54.9                59.3                   70.9
         Cereal Bars                                                        6.3                 8.4                   13.8
         Energy Bars                                                       35.4                62.5                 126.0
         Cookies (Sweet Biscuits)                                         725.0               924.9                1400.5
         Savory Biscuits                                                  107.7               136.3                 200.0
         Morning Goods                                                    212.7               225.1                 274.1
         Baking Mixes                                                      36.0                44.3                   63.5
         Baking Ingredients                                                11.4                14.1                   20.6
         Overall                                                        2534.5              4015.6                 6520.3
        Source: Canadean                                                                                 © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                        Page 38

© Canadean. This product is licensed and is not to be photocopied                                     Published: April 2012
        INDIA BREAD & ROLLS MARKET ANALYSIS


3             India Bread & Rolls Market Analysis
3.1           Market Growth Dynamics-Bread & Rolls, 2006–16
3.1.1         Bread & Rolls Market Growth Dynamics by Volume, 2006–16

              Figure 11: India Bread & Rolls Market Growth Dynamics by Volume 2006–16

                                   10.0%
                                    9.0%
                                    8.0%
                    CAGR 2006-11




                                    7.0%
                                    6.0%
                                    5.0%
                                    4.0%
                                    3.0%
                                    2.0%
                                    1.0%
                                    0.0%
                                       0.0%       2.0%              4.0%        6.0%       8.0%         10.0%     12.0%          14.0%

                                                                          CAGR 2011-16


                                     Loaves                   Rolls                      Sandwich Slices        Baguettes
                                     Ciabatta                 Burger Buns                Other Breads           Frozen Bread & Rolls


              Source: Canadean                                                                                              © Canadean



              Table 17: India Bread & Rolls Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
                                       future market size (2016), by Volume (Kg m), by Segments
               Segment                                                CAGR(2011-16)             CAGR(2006-11)           Market Size 2016
               Loaves                                                        12.00%                     3.75%                      4344.43
               Baguettes                                                      6.00%                     3.00%                        51.17
               Rolls                                                          6.00%                     4.00%                        74.33
               Burger Buns                                                    4.00%                     5.00%                        39.38
               Sandwich Slices                                                3.00%                     6.00%                        63.16
               Ciabatta                                                       7.00%                     8.00%                        43.61
               Other Breads                                                   7.00%                     8.00%                        20.92
               Frozen Bread & Rolls                                           4.00%                     4.00%                          2.76
              Source: Canadean                                                                                              © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                   Page 39

      © Canadean. This product is licensed and is not to be photocopied                                                Published: April 2012
        INDIA BREAD & ROLLS MARKET ANALYSIS

3.1.2       Bread & Rolls Market Growth Dynamics by Value, 2006-16

            Figure 12: India Bread & Rolls Market Growth Dynamics by Value, 2006–16

                               18.0%
                               16.0%
                               14.0%
                CAGR 2006-11




                               12.0%
                               10.0%
                               8.0%
                               6.0%
                               4.0%
                               2.0%
                               0.0%
                                   0.0%          2.0%             4.0%       6.0%       8.0%         10.0%       12.0%          14.0%

                                                                             CAGR 2011-16

                                Loaves                    Sandwich Slices            Burger Buns               Baguettes

                                Ciabatta                  Rolls                      Other Breads              Frozen Bread & Rolls


            Source: Canadean                                                                                               © Canadean



            Table 18: India Bread & Rolls Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
                                       future market size (2016), by Value (INR m), by Segments
             Segment                                                CAGR(2011-16)              CAGR(2006-11)             Market Size 2016
             Loaves                                                       10.00%                     15.00%                     174791.66
             Baguettes                                                     7.00%                      5.00%                        2361.37
             Rolls                                                         8.00%                      6.00%                        2028.36
             Burger Buns                                                  11.00%                      8.00%                        3034.45
             Sandwich Slices                                              12.00%                      9.00%                        4344.37
             Ciabatta                                                      7.00%                      5.00%                        2079.14
             Other Breads                                                  7.00%                      5.00%                         951.55
             Frozen Bread & Rolls                                          9.00%                      6.00%                         171.62
            Source: Canadean                                                                                               © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                     Page 40

    © Canadean. This product is licensed and is not to be photocopied                                                  Published: April 2012
        INDIA BREAD & ROLLS MARKET ANALYSIS


3.2           Bread & Rolls Consumption Analysis, 2006–16
3.2.1         Bread & Rolls Market by Volume, 2006–16

              Figure 13: India Bread & Rolls Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                             5,000.0                                                                                          16.0%
                     Bread & Rolls Consumption by Volume




                                                             4,500.0
                                                                                                                                                              14.0%
                                                             4,000.0
                                                                                                                                                              12.0%
                                                             3,500.0




                                                                                                                                                                         Growth % (Y-O-Y)
                                                             3,000.0                                                                                          10.0%
                                     (Kg m)




                                                             2,500.0                                                                                          8.0%
                                                             2,000.0                                                                                          6.0%
                                                             1,500.0
                                                                                                                                                              4.0%
                                                             1,000.0
                                                                                                                                                              2.0%
                                                               500.0
                                                                     0.0                                                                                      0.0%
                                                                            2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                             Overall Volume           Y-O-Y growth


              Source: Canadean                                                                                                                             © Canadean



              Table 19: India Bread & Rolls Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                             2006          2007     2008      2009      2010      2011      2012      2013      2014       2015        2016
               Overall
               Volume                                      2,228.6     2,315.6    2,394.9   2,466.5   2,557.4   2,694.1   2,893.0   3,218.2   3,617.2   4,067.5     4,639.8
               Y-o-Y
               growth                                                      3.9%     3.4%      3.0%      3.7%      5.3%      7.4%     11.2%     12.4%      12.4%      14.1%
              Source: Canadean                                                                                                                             © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                    Page 41

      © Canadean. This product is licensed and is not to be photocopied                                                                                 Published: April 2012
        INDIA BREAD & ROLLS MARKET ANALYSIS

3.2.2       Bread & Rolls Consumption by Segments, 2006–16

            Figure 14: India Bread & Rolls Consumption (Kg m) by Segments, 2006–16

                                                            5000.0
                  Bread & Rolls Consumption by Segments




                                                            4500.0
                                                            4000.0
                                                            3500.0
                                                            3000.0
                                                            2500.0
                                  (Kg m)




                                                            2000.0
                                                            1500.0
                                                            1000.0
                                                             500.0
                                                                0.0
                                                                      2006     2007    2008      2009     2010     2011      2012    2013      2014    2015      2016

                                                          Loaves                    Baguettes                    Rolls                         Burger Buns
                                                          Sandwich Slices           Ciabatta                     Other Breads                  Frozen Bread & Rolls


            Source: Canadean                                                                                                                                  © Canadean



            Table 20: India Bread & Rolls Consumption (Kg m) by Segments, 2006–11
                                                                                                                                                                     CAGR
             Segment                                                         2006        2007           2008             2009          2010           2011         2006–11
             Loaves                                                     2,050.70      2,127.21     2,196.92         2,259.47        2,340.02       2,465.15           3.75%
             Baguettes                                                      32.98       34.10           35.05            35.92        37.01           38.24           3.00%
             Rolls                                                          45.66       47.73           49.56            51.28        53.31           55.55           4.00%
             Burger Buns                                                    25.36       26.82           28.13            29.39        30.82           32.37           5.00%
             Sandwich Slices                                                40.71       43.55           46.17            48.68        51.48           54.48           6.00%
             Ciabatta                                                       21.16       23.15           25.03            26.78        28.79           31.09           8.00%
             Other Breads                                                   10.15       11.10           12.01            12.84        13.81           14.91           8.00%
             Frozen Bread & Rolls                                            1.87        1.95            2.03             2.10         2.18            2.27           4.00%
             Overall                                                    2,228.59      2,315.61     2,394.90         2,466.46        2,557.43       2,694.05           3.87%
            Source: Canadean                                                                                                                                  © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                                      Page 42

    © Canadean. This product is licensed and is not to be photocopied                                                                                   Published: April 2012
 INDIA BREAD & ROLLS MARKET ANALYSIS


        Table 21: India Bread & Rolls Consumption (Kg m) by Segments, 2011–16
                                                                                                                         CAGR
         Segment                             2011             2012       2013       2014       2015       2016         2011–16
         Loaves                          2,465.15        2,652.67     2,966.23   3,352.15   3,788.62   4,344.43         12.00%
         Baguettes                          38.24             39.67     41.39      43.93      46.94      51.17            6.00%
         Rolls                              55.55             58.08     60.99      64.68      69.06      74.33            6.00%
         Burger Buns                        32.37             33.80     35.21      36.57      37.86      39.38            4.00%
         Sandwich Slices                    54.48             56.73     58.46      60.14      61.69      63.16            3.00%
         Ciabatta                           31.09             33.56     36.14      38.64      40.98      43.61            7.00%
         Other Breads                       14.91             16.10     17.33      18.53      19.65      20.92            7.00%
         Frozen Bread & Rolls                 2.27             2.36      2.47       2.57       2.65       2.76            4.00%
         Overall                         2,694.05        2,892.97     3,218.21   3,617.21   4,067.46   4,639.76         11.49%
        Source: Canadean                                                                                          © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                              Page 43

© Canadean. This product is licensed and is not to be photocopied                                           Published: April 2012
        INDIA BREAD & ROLLS MARKET ANALYSIS


3.3           Bread & Rolls Market Value Analysis, 2006–16
3.3.1         Bread & Rolls Market by Value, 2006–16

              Figure 15: India Bread & Rolls Market Value (INR m) and Growth (Y-o-Y), 2006–16

                                                          200,000.0                                                                                      20.0%
                     Bread & Rolls Consumption by Value




                                                          180,000.0                                                                                      18.0%

                                                          160,000.0                                                                                      16.0%

                                                          140,000.0                                                                                      14.0%




                                                                                                                                                                     Growth % (Y-O-Y)
                                                          120,000.0                                                                                      12.0%
                                   (INR m)




                                                          100,000.0                                                                                      10.0%

                                                           80,000.0                                                                                      8.0%

                                                           60,000.0                                                                                      6.0%

                                                           40,000.0                                                                                      4.0%

                                                           20,000.0                                                                                      2.0%

                                                                    0.0                                                                                  0.0%
                                                                           2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                             Overall Value          Y-O-Y growth


              Source: Canadean                                                                                                                            © Canadean



              Table 22: India Bread & Rolls Market Value (INR m) and Growth (Y-o-Y), 2006–16
                                                            2006          2007     2008      2009      2010      2011      2012      2013      2014       2015             2016
               Overall
               Value                                      60,914      72,096     82,947    93,816    105,674   118,134   128,332   139,103   151,948   168,859     189,763
               Y-o-Y
               growth                                                  18.4%      15.1%     13.1%     12.6%     11.8%      8.6%      8.4%      9.2%      11.1%      12.4%
              Source: Canadean                                                                                                                            © Canadean



              Table 23: India Bread & Rolls Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                            2006          2007     2008      2009      2010      2011      2012      2013      2014       2015             2016
               Overall
               Value                                      1,218.3     1,441.9    1,658.9   1,876.3   2,113.5   2,362.7   2,748.9   2,979.6   3,254.7   3,617.0     4,064.7
               Y-o-Y
               growth                                                  18.4%      15.1%     13.1%     12.6%     11.8%     16.3%      8.4%      9.2%      11.1%      12.4%
              Source: Canadean                                                                                                                            © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                   Page 44

      © Canadean. This product is licensed and is not to be photocopied                                                                                Published: April 2012
        INDIA BREAD & ROLLS MARKET ANALYSIS

3.3.2       Average Consumer Price/Kg - Bread & Rolls, 2006-2016

            Figure 16: India Bread & Rolls Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16

                                                           50.0                                                                         16.0%
                     Average Consumer Price/ Kg -Bread &



                                                           45.0                                                                         14.0%

                                                           40.0                                                                         12.0%

                                                           35.0                                                                         10.0%




                                                                                                                                                    Growth % (Y-O-Y)
                                                           30.0                                                                         8.0%
                                 Rolls (INR)




                                                           25.0                                                                         6.0%

                                                           20.0                                                                         4.0%

                                                           15.0                                                                         2.0%

                                                           10.0                                                                         0.0%

                                                            5.0                                                                         -2.0%

                                                            0.0                                                                         -4.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                        Avg Price      Y-O-Y growth


            Source: Canadean                                                                                                             © Canadean



            Table 24: India Bread & Rolls Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16
                                                            2006      2007     2008   2009    2010    2011    2012    2013    2014       2015             2016
             Avg.
             Price                                          27.33     31.13   34.64   38.04   41.32   43.85   44.36   43.22   42.01     41.51         40.90
             Y-o-Y
             growth                                                  13.9%    11.2%   9.8%    8.6%    6.1%    1.2%    -2.6%   -2.8%     -1.2%       -1.5%
            Source: Canadean                                                                                                             © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                    Page 45

    © Canadean. This product is licensed and is not to be photocopied                                                                 Published: April 2012
        INDIA BREAD & ROLLS MARKET ANALYSIS

3.3.3       Bread & Rolls Market Value by Segments, 2006-2016

            Figure 17: India Bread & Rolls Market Value (INR m) by Segments, 2006–16
                                                           200000.0
                  Bread & Rolls Market Value by Segments



                                                           180000.0
                                                           160000.0
                                                           140000.0
                                                           120000.0
                                                           100000.0
                                 (INR m)




                                                             80000.0
                                                             60000.0
                                                             40000.0
                                                             20000.0
                                                                    0.0
                                                                          2006    2007     2008     2009     2010   2011    2012     2013       2014     2015      2016

                                                           Loaves                     Baguettes                     Rolls                         Burger Buns
                                                           Sandwich Slices            Ciabatta                      Other Breads                  Frozen Bread & Rolls



            Source: Canadean                                                                                                                                      © Canadean



            Table 25: India Bread & Rolls Market Value (INR m) by Segments, 2006–11
                                                                                                                                                                          CAGR
             Segment                                                          2006          2007           2008         2009            2010              2011         2006–11
             Loaves                                                       53,959.52   64,615.53      75,004.96      85,406.99       96,708.29     108,531.87              15.00%
             Baguettes                                                     1,319.16      1,389.28     1,450.56       1,515.88        1,595.15          1,683.62           5.00%
             Rolls                                                         1,031.57      1,099.15     1,159.65       1,223.31        1,298.29          1,380.47           6.00%
             Burger Buns                                                   1,225.59      1,337.96     1,441.47       1,548.76        1,670.49          1,800.80           8.00%
             Sandwich Slices                                               1,602.16      1,776.52     1,931.73       2,081.43        2,256.27          2,465.11           9.00%
             Ciabatta                                                      1,161.50      1,226.91     1,279.57       1,331.76        1,400.15          1,482.40           5.00%
             Other Breads                                                   531.58        561.51       585.61         609.50          640.80            678.44            5.00%
             Frozen Bread & Rolls                                            83.35         89.08           93.87       98.62          104.58            111.54            6.00%
             Overall                                                      60,914.42   72,095.93      82,947.43      93,816.26      105,674.01     118,134.25              14.16%
            Source: Canadean                                                                                                                                      © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                                           Page 46

    © Canadean. This product is licensed and is not to be photocopied                                                                                       Published: April 2012
 INDIA BREAD & ROLLS MARKET ANALYSIS


        Table 26: India Bread & Rolls Market Value (INR m) by Segments, 2011–16
                                                                                                                                  CAGR
         Segment                             2011              2012         2013         2014         2015         2016         2011–16
         Loaves                       108,531.87      118,007.58       127,933.28   139,787.36   155,527.76   174,791.66         10.00%
         Baguettes                       1,683.62        1,778.27        1,887.40     2,008.88     2,148.73     2,361.37           7.00%
         Rolls                           1,380.47        1,467.49        1,567.29     1,685.07     1,831.13     2,028.36           8.00%
         Burger Buns                     1,800.80        1,953.75        2,138.46     2,361.58     2,631.99     3,034.45         11.00%
         Sandwich Slices                 2,465.11        2,710.85        3,005.55     3,347.92     3,757.59     4,344.37         12.00%
         Ciabatta                        1,482.40        1,573.43        1,674.36     1,793.71     1,924.60     2,079.14           7.00%
         Other Breads                      678.44             720.10      766.29       820.91       880.82       951.55            7.00%
         Frozen Bread & Rolls              111.54             120.43      130.62       142.63       156.05       171.62            9.00%
         Overall                      118,134.25      128,331.89       139,103.24   151,948.07   168,858.68   189,762.52           9.94%
        Source: Canadean                                                                                                   © Canadean



        Table 27: India Bread & Rolls Market Value (USD m) by Segments, 2006–11
                                                                                                                                  CAGR
         Segment                             2006              2007         2008         2009         2010         2011         2006–11
         Loaves                           1079.19         1292.31        1500.10      1708.14      1934.17      2170.64          15.00%
         Baguettes                          26.38              27.79       29.01        30.32        31.90         33.67           5.00%
         Rolls                              20.63              21.98       23.19        24.47        25.97         27.61           6.00%
         Burger Buns                        24.51              26.76       28.83        30.98        33.41         36.02           8.00%
         Sandwich Slices                    32.04              35.53       38.63        41.63        45.13         49.30           9.00%
         Ciabatta                           23.23              24.54       25.59        26.64        28.00         29.65           5.00%
         Other Breads                       10.63              11.23       11.71        12.19        12.82         13.57           5.00%
         Frozen Bread & Rolls                 1.67              1.78         1.88         1.97         2.09         2.23           6.00%
         Overall                         1,218.29        1,441.92        1,658.95     1,876.33     2,113.48     2,362.69         14.16%
        Source: Canadean                                                                                                   © Canadean



        Table 28: India Bread & Rolls Market Value (USD m) by Segments, 2011–16
                                                                                                                                  CAGR
         Segment                             2011              2012         2013         2014         2015         2016         2011–16
         Loaves                           2170.64         2527.72        2740.33      2994.25      3331.40      3744.04          11.52%
         Baguettes                          33.67              38.09       40.43        43.03        46.03         50.58           8.48%
         Rolls                              27.61              31.43       33.57        36.09        39.22         43.45           9.49%
         Burger Buns                        36.02              41.85       45.81        50.58        56.38         65.00         12.53%
         Sandwich Slices                    49.30              58.07       64.38        71.71        80.49         93.06         13.55%
         Ciabatta                           29.65              33.70       35.86        38.42        41.22         44.54           8.48%
         Other Breads                       13.57              15.42       16.41        17.58        18.87         20.38           8.48%
         Frozen Bread & Rolls                 2.23              2.58         2.80         3.06         3.34         3.68         10.51%
         Overall                         2,362.69        2,748.87        2,979.59     3,254.73     3,616.95     4,064.71         11.46%
        Source: Canadean                                                                                                   © Canadean



The Future of the Bakery & Cereals Market in India, to 2016                                                                       Page 47

© Canadean. This product is licensed and is not to be photocopied                                                    Published: April 2012
        INDIA BREAD & ROLLS MARKET ANALYSIS



3.4           Loaves Market Analysis, 2006–16
3.4.1         Loaves Market by Volume, 2006–16

              Figure 18: India Loaves Market by Volume (Kg m), 2006–16

                                                      5,000.0                                                                                           16.0%
                     Loaves Market by Volume (Kg m)




                                                      4,500.0
                                                                                                                                                        14.0%
                                                      4,000.0
                                                                                                                                                        12.0%
                                                      3,500.0




                                                                                                                                                                Growth % (Y-O-Y)
                                                      3,000.0                                                                                           10.0%

                                                      2,500.0                                                                                           8.0%
                                                      2,000.0                                                                                           6.0%
                                                      1,500.0
                                                                                                                                                        4.0%
                                                      1,000.0
                                                                                                                                                        2.0%
                                                         500.0
                                                           0.0                                                                                          0.0%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                     Market Value            Y-o-Y Growth %


              Source: Canadean                                                                                                                      © Canadean



              Table 29: India Loaves Market by Volume (Kg m), 2006–16
                                                        2006       2007      2008      2009      2010      2011      2012      2013      2014       2015        2016
               Overall
               Volume                                 2,050.7    2,127.2   2,196.9   2,259.5   2,340.0   2,465.1   2,652.7   2,966.2   3,352.1   3,788.6     4,344.4
               Y-o-Y
               growth                                              3.7%      3.3%      2.8%      3.6%      5.3%      7.6%     11.8%     13.0%      13.0%       14.7%
              Source: Canadean                                                                                                                      © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                             Page 48

      © Canadean. This product is licensed and is not to be photocopied                                                                          Published: April 2012
        INDIA BREAD & ROLLS MARKET ANALYSIS

3.4.2       Loaves Market by Value, 2006–16

            Figure 19: India Loaves Market by Value (INR m), 2006–16

                                                   200,000.0                                                                                      25.0%
                  Loaves Market by Value (INR m)




                                                   180,000.0

                                                   160,000.0                                                                                      20.0%
                                                   140,000.0




                                                                                                                                                             Growth % (Y-O-Y)
                                                   120,000.0                                                                                      15.0%
                                                   100,000.0
                                                    80,000.0                                                                                      10.0%
                                                    60,000.0
                                                    40,000.0                                                                                      5.0%
                                                    20,000.0
                                                          0.0                                                                                     0.0%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                    Market Value            Y-o-Y Growth %


            Source: Canadean                                                                                                                       © Canadean



            Table 30: India Loaves Market by Value (INR m), 2006–16
                                                       2006       2007      2008      2009      2010      2011      2012      2013      2014       2015               2016
             Market
             Value                                   53,960     64,616    75,005    85,407    96,708    108,532   118,008   127,933   139,787   155,528     174,792
             Y-o-Y
             growth                                              19.7%     16.1%     13.9%     13.2%     12.2%      8.7%      8.4%      9.3%      11.3%      12.4%
            Source: Canadean                                                                                                                       © Canadean



            Table 31: India Loaves Market by Value (USD m), 2006–16
                                                       2006       2007      2008      2009      2010      2011      2012      2013      2014       2015               2016
             Market
             Value                                   1,079.2    1,292.3   1,500.1   1,708.1   1,934.2   2,170.6   2,527.7   2,740.3   2,994.2   3,331.4     3,744.0
             Y-o-Y
             growth                                              19.7%     16.1%     13.9%     13.2%     12.2%     16.5%      8.4%      9.3%      11.3%      12.4%
            Source: Canadean                                                                                                                       © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                              Page 49

    © Canadean. This product is licensed and is not to be photocopied                                                                           Published: April 2012
        INDIA BREAD & ROLLS MARKET ANALYSIS


3.5           Baguettes Market Analysis, 2006–16
3.5.1         Baguettes Market by Volume, 2006–16

              Figure 20: India Baguettes Market by Volume (Kg m), 2006–16

                                                         60.0                                                                                               10.0%
                     Baguettes Market by Volume (Kg m)




                                                                                                                                                            9.0%
                                                         50.0
                                                                                                                                                            8.0%

                                                                                                                                                            7.0%




                                                                                                                                                                        Growth % (Y-O-Y)
                                                         40.0
                                                                                                                                                            6.0%

                                                         30.0                                                                                               5.0%

                                                                                                                                                            4.0%
                                                         20.0
                                                                                                                                                            3.0%

                                                                                                                                                            2.0%
                                                         10.0
                                                                                                                                                            1.0%

                                                          0.0                                                                                               0.0%
                                                                   2006    2007   2008    2009     2010     2011   2012   2013     2014     2015   2016

                                                                                           Market Value             Y-o-Y Growth %


              Source: Canadean                                                                                                                               © Canadean



              Table 32: India Baguettes Market by Volume (Kg m), 2006–16
                                                                2006      2007    2008      2009          2010     2011    2012       2013         2014      2015             2016
               Overall
               Volume                                           33.0      34.1     35.0     35.9          37.0     38.2     39.7          41.4     43.9       46.9                51.2
               Y-o-Y
               growth                                                     3.4%    2.8%      2.5%          3.0%     3.3%    3.8%       4.3%         6.1%      6.8%            9.0%
              Source: Canadean                                                                                                                               © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                      Page 50

      © Canadean. This product is licensed and is not to be photocopied                                                                                   Published: April 2012
        INDIA BREAD & ROLLS MARKET ANALYSIS

3.5.2       Baguettes Market by Value, 2006–16

            Figure 21: India Baguettes Market by Value (INR m), 2006–16

                                                      2,500.0                                                                                       12.0%
                  Baguettes Market by Value (INR m)




                                                                                                                                                    10.0%
                                                      2,000.0




                                                                                                                                                                Growth % (Y-O-Y)
                                                                                                                                                    8.0%
                                                      1,500.0

                                                                                                                                                    6.0%

                                                      1,000.0
                                                                                                                                                    4.0%

                                                       500.0
                                                                                                                                                    2.0%


                                                          0.0                                                                                       0.0%
                                                                  2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                       Market Value           Y-o-Y Growth %


            Source: Canadean                                                                                                                         © Canadean



            Table 33: India Baguettes Market by Value (INR m), 2006–16
                                                          2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
             Market
             Value                                      1,319.2   1,389.3   1,450.6   1,515.9   1,595.1   1,683.6   1,778.3   1,887.4   2,008.9   2,148.7     2,361.4
             Y-o-Y
             growth                                                 5.3%      4.4%      4.5%      5.2%      5.5%      5.6%      6.1%      6.4%       7.0%            9.9%
            Source: Canadean                                                                                                                         © Canadean



            Table 34: India Baguettes Market by Value (USD m), 2006–16
                                                          2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
             Market
             Value                                        26.4      27.8      29.0      30.3      31.9      33.7      38.1      40.4      43.0        46.0                50.6
             Y-o-Y
             growth                                                 5.3%      4.4%      4.5%      5.2%      5.5%     13.1%      6.1%      6.4%       7.0%            9.9%
            Source: Canadean                                                                                                                         © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                                Page 51

    © Canadean. This product is licensed and is not to be photocopied                                                                             Published: April 2012
        INDIA BREAD & ROLLS MARKET ANALYSIS


3.6           Rolls Market Analysis, 2006–16
3.6.1         Rolls Market by Volume, 2006–16

              Figure 22: India Rolls Market by Volume (Kg m), 2006–16

                                                     80.0                                                                                              9.0%
                     Rolls Market by Volume (Kg m)




                                                     70.0                                                                                              8.0%

                                                                                                                                                       7.0%
                                                     60.0




                                                                                                                                                                 Growth % (Y-O-Y)
                                                                                                                                                       6.0%
                                                     50.0
                                                                                                                                                       5.0%
                                                     40.0
                                                                                                                                                       4.0%
                                                     30.0
                                                                                                                                                       3.0%
                                                     20.0
                                                                                                                                                       2.0%
                                                     10.0                                                                                              1.0%

                                                      0.0                                                                                              0.0%
                                                               2006    2007   2008    2009     2010     2011   2012   2013    2014   2015    2016

                                                                                       Market Value             Y-o-Y Growth %


              Source: Canadean                                                                                                                        © Canadean




              Table 35: India Rolls Market by Volume (kg m), 2006–16
                                                            2006      2007    2008      2009      2010         2011    2012      2013       2014      2015             2016
               Overall
               Volume                                       45.7      47.7     49.6     51.3          53.3     55.5    58.1      61.0       64.7       69.1                74.3
               Y-o-Y
               growth                                                 4.5%    3.8%      3.5%      4.0%         4.2%    4.6%      5.0%       6.1%      6.8%            7.6%
              Source: Canadean                                                                                                                        © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                               Page 52

      © Canadean. This product is licensed and is not to be photocopied                                                                            Published: April 2012
        INDIA BREAD & ROLLS MARKET ANALYSIS

3.6.2       Rolls Market by Value, 2006–16

            Figure 23: India Rolls Market by Value (INR m), 2006–16

                                                   2,500.0                                                                                       12.0%
                   Rolls Market by Value (INR m)




                                                                                                                                                 10.0%
                                                   2,000.0




                                                                                                                                                             Growth % (Y-O-Y)
                                                                                                                                                 8.0%
                                                   1,500.0

                                                                                                                                                 6.0%

                                                   1,000.0
                                                                                                                                                 4.0%

                                                    500.0
                                                                                                                                                 2.0%


                                                       0.0                                                                                       0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                   Market Value            Y-o-Y Growth %


            Source: Canadean                                                                                                                      © Canadean



            Table 36: India Rolls Market by Value (INR m), 2006–16
                                                       2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
             Market
             Value                                   1,031.6   1,099.1   1,159.7   1,223.3   1,298.3   1,380.5   1,467.5   1,567.3   1,685.1   1,831.1     2,028.4
             Y-o-Y
             growth                                             6.55%     5.50%     5.49%     6.13%     6.33%     6.30%     6.80%     7.52%      8.67%     10.77%
            Source: Canadean                                                                                                                      © Canadean



            Table 37: India Rolls Market by Value (USD m), 2006–16
                                                       2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
             Market
             Value                                     20.6      22.0      23.2      24.5      26.0      27.6      31.4      33.6      36.1        39.2                43.4
             Y-o-Y
             growth                                              6.6%      5.5%      5.5%      6.1%      6.3%     13.9%      6.8%      7.5%       8.7%      10.8%
            Source: Canadean                                                                                                                      © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                             Page 53

    © Canadean. This product is licensed and is not to be photocopied                                                                          Published: April 2012
        INDIA BREAD & ROLLS MARKET ANALYSIS


3.7           Burger Buns Market Analysis, 2006–16
3.7.1         Burger Buns Market by Volume, 2006–16

              Figure 24: India Burger Buns Market by Volume (kg m), 2006–16

                                                           45.0                                                                                              7.0%
                     Burger Buns Market by Volume (Kg m)




                                                           40.0
                                                                                                                                                             6.0%
                                                           35.0
                                                                                                                                                             5.0%




                                                                                                                                                                       Growth % (Y-O-Y)
                                                           30.0

                                                           25.0                                                                                              4.0%

                                                           20.0                                                                                              3.0%
                                                           15.0
                                                                                                                                                             2.0%
                                                           10.0
                                                                                                                                                             1.0%
                                                            5.0

                                                            0.0                                                                                              0.0%
                                                                     2006    2007   2008    2009     2010     2011   2012   2013    2014   2015    2016

                                                                                             Market Value             Y-o-Y Growth %


              Source: Canadean                                                                                                                              © Canadean



              Table 38: India Burger Buns Market by Volume (kg m), 2006–16
                                                                  2006      2007    2008      2009      2010         2011    2012      2013       2014      2015             2016
               Overall
               Volume                                             25.4      26.8     28.1     29.4          30.8     32.4    33.8      35.2       36.6       37.9                39.4
               Y-o-Y
               growth                                                       5.7%    4.9%      4.5%      4.9%         5.0%    4.4%      4.1%       3.9%      3.5%            4.0%
              Source: Canadean                                                                                                                              © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                     Page 54

      © Canadean. This product is licensed and is not to be photocopied                                                                                  Published: April 2012
        INDIA BREAD & ROLLS MARKET ANALYSIS

3.7.2       Burger Buns Market by Value, 2006–16

            Figure 25: India Burger Buns Market by Value (INR m), 2006–16

                                                        3,500.0                                                                                       18.0%
                  Burger Buns Market by Value (INR m)




                                                                                                                                                      16.0%
                                                        3,000.0
                                                                                                                                                      14.0%
                                                        2,500.0




                                                                                                                                                                  Growth % (Y-O-Y)
                                                                                                                                                      12.0%
                                                        2,000.0                                                                                       10.0%

                                                        1,500.0                                                                                       8.0%

                                                                                                                                                      6.0%
                                                        1,000.0
                                                                                                                                                      4.0%
                                                         500.0
                                                                                                                                                      2.0%

                                                            0.0                                                                                       0.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                         Market Value           Y-o-Y Growth %


            Source: Canadean                                                                                                                           © Canadean



            Table 39: India Burger Buns Market by Value (INR m), 2006–16
                                                            2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
             Market
             Value                                        1,225.6   1,338.0   1,441.5   1,548.8   1,670.5   1,800.8   1,953.7   2,138.5   2,361.6   2,632.0     3,034.4
             Y-o-Y
             growth                                                   9.2%      7.7%      7.4%      7.9%      7.8%      8.5%      9.5%     10.4%      11.5%      15.3%
            Source: Canadean                                                                                                                           © Canadean



            Table 40: India Burger Buns Market by Value (USD m), 2006–16
                                                            2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
             Market
             Value                                          24.5      26.8      28.8      31.0      33.4      36.0      41.8      45.8      50.6        56.4                65.0
             Y-o-Y
             growth                                                   9.2%      7.7%      7.4%      7.9%      7.8%     16.2%      9.5%     10.4%      11.5%      15.3%
            Source: Canadean                                                                                                                           © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                                  Page 55

    © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
        INDIA BREAD & ROLLS MARKET ANALYSIS


3.8           Sandwich Slices Market Analysis, 2006–16
3.8.1         Sandwich Slices Market by Volume, 2006–16

              Figure 26: India Sandwich Slices Market by Volume (Kg m), 2006–16

                                                               70.0                                                                                                8.0%
                     Sandwich Slices Market by Volume (Kg m)




                                                               60.0                                                                                                7.0%

                                                                                                                                                                   6.0%
                                                               50.0




                                                                                                                                                                             Growth % (Y-O-Y)
                                                                                                                                                                   5.0%
                                                               40.0
                                                                                                                                                                   4.0%
                                                               30.0
                                                                                                                                                                   3.0%
                                                               20.0
                                                                                                                                                                   2.0%

                                                               10.0                                                                                                1.0%

                                                                0.0                                                                                                0.0%
                                                                         2006     2007   2008    2009     2010     2011    2012   2013    2014   2015    2016

                                                                                                  Market Value              Y-o-Y Growth %


              Source: Canadean                                                                                                                                    © Canadean




              Table 41: India Sandwich Slices Market by Volume (Kg m), 2006–16
                                                                      2006       2007     2008     2009       2010         2011    2012       2013      2014      2015             2016
               Overall
               Volume                                                 40.7       43.6     46.2     48.7          51.5      54.5    56.7       58.5      60.1       61.7                63.2
               Y-o-Y
               growth                                                           6.98%    6.01%    5.44%      5.76%        5.82%   4.12%      3.06%   2.87%       2.58%      2.38%
              Source: Canadean                                                                                                                                    © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                           Page 56

      © Canadean. This product is licensed and is not to be photocopied                                                                                        Published: April 2012
        INDIA BREAD & ROLLS MARKET ANALYSIS

3.8.2       Sandwich Slices Market by Value, 2006–16

            Figure 27: India Sandwich Slices Market by Value (INR m), 2006–16

                                                    5,000.0                                                                                      18.0%
                  Sandwich Slices Market by Value




                                                    4,500.0                                                                                      16.0%
                                                    4,000.0                                                                                      14.0%
                                                    3,500.0




                                                                                                                                                             Growth % (Y-O-Y)
                                                                                                                                                 12.0%
                              (INR m)




                                                    3,000.0
                                                                                                                                                 10.0%
                                                    2,500.0
                                                                                                                                                 8.0%
                                                    2,000.0
                                                                                                                                                 6.0%
                                                    1,500.0

                                                    1,000.0                                                                                      4.0%

                                                      500.0                                                                                      2.0%

                                                         0.0                                                                                     0.0%
                                                                2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                   Market Value            Y-o-Y Growth %


            Source: Canadean                                                                                                                      © Canadean



            Table 42: India Sandwich Slices Market by Value (INR m), 2006–16
                                                      2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
             Market
             Value                                  1,602.2    1,776.5   1,931.7   2,081.4   2,256.3   2,465.1   2,710.8   3,005.5   3,347.9   3,757.6     4,344.4
             Y-o-Y
             growth                                             10.9%      8.7%      7.7%      8.4%      9.3%     10.0%     10.9%     11.4%      12.2%      15.6%
            Source: Canadean                                                                                                                      © Canadean



            Table 43: India Sandwich Slices Market by Value (USD m), 2006–16
                                                      2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
             Market
             Value                                    32.0       35.5      38.6      41.6      45.1      49.3      58.1      64.4      71.7        80.5                93.1
             Y-o-Y
             growth                                             10.9%      8.7%      7.7%      8.4%      9.3%     17.8%     10.9%     11.4%      12.2%      15.6%
            Source: Canadean                                                                                                                      © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                             Page 57

    © Canadean. This product is licensed and is not to be photocopied                                                                          Published: April 2012
        INDIA BREAD & ROLLS MARKET ANALYSIS


3.9           Ciabatta Market Analysis, 2006–16
3.9.1         Ciabatta Market by Volume, 2006–16

              Figure 28: India Ciabatta Market by Volume (Kg m), 2006–16

                                                        50.0                                                                                               10.0%
                     Ciabatta Market by Volume (Kg m)




                                                        45.0                                                                                               9.0%
                                                        40.0                                                                                               8.0%




                                                                                                                                                                       Growth % (Y-O-Y)
                                                        35.0                                                                                               7.0%
                                                        30.0                                                                                               6.0%
                                                        25.0                                                                                               5.0%
                                                        20.0                                                                                               4.0%
                                                        15.0                                                                                               3.0%
                                                        10.0                                                                                               2.0%
                                                         5.0                                                                                               1.0%
                                                         0.0                                                                                               0.0%
                                                                  2006    2007   2008    2009     2010     2011   2012   2013     2014     2015   2016

                                                                                          Market Value             Y-o-Y Growth %


              Source: Canadean                                                                                                                              © Canadean



              Table 44: India Ciabatta Market by Volume (Kg m), 2006–16
                                                               2006      2007    2008      2009          2010     2011    2012       2013         2014      2015             2016
               Overall
               Volume                                          21.2      23.1     25.0     26.8          28.8     31.1     33.6          36.1     38.6       41.0                43.6
               Y-o-Y
               growth                                                    9.4%    8.1%      7.0%          7.5%     8.0%    7.9%       7.7%         6.9%      6.1%            6.4%
              Source: Canadean                                                                                                                              © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                     Page 58

      © Canadean. This product is licensed and is not to be photocopied                                                                                  Published: April 2012
        INDIA BREAD & ROLLS MARKET ANALYSIS

3.9.2       Ciabatta Market by Value, 2006–16

            Figure 29: India Ciabatta Market by Value (INR m), 2006–16

                                                     2,500.0                                                                                                         9.0%
                  Ciabatta Market by Value (INR m)




                                                                                                                                                                     8.0%
                                                     2,000.0                                                                                                         7.0%




                                                                                                                                                                              Growth % (Y-O-Y)
                                                                                                                                                                     6.0%
                                                     1,500.0
                                                                                                                                                                     5.0%

                                                                                                                                                                     4.0%
                                                     1,000.0
                                                                                                                                                                     3.0%

                                                      500.0                                                                                                          2.0%

                                                                                                                                                                     1.0%

                                                         0.0                                                                                                         0.0%
                                                                 2006      2007    2008    2009     2010      2011     2012    2013     2014      2015     2016

                                                                                           Market Value               Y-o-Y Growth %


            Source: Canadean                                                                                                                                        © Canadean



            Table 45: India Ciabatta Market by Value (INR m), 2006–16
                                                         2006      2007           2008      2009      2010           2011       2012      2013           2014       2015            2016
             Market
             Value                                     1,161.5   1,226.9     1,279.6      1,331.8   1,400.1     1,482.4       1,573.4   1,674.4     1,793.7       1,924.6   2,079.1
             Y-o-Y
             growth                                                5.6%           4.3%      4.1%      5.1%           5.9%       6.1%      6.4%        7.1%          7.3%           8.0%
            Source: Canadean                                                                                                                                        © Canadean



            Table 46: India Ciabatta Market by Value (USD m), 2006–16
                                                         2006      2007           2008      2009      2010           2011       2012      2013           2014       2015            2016
             Market
             Value                                       23.2      24.5           25.6      26.6      28.0           29.6       33.7      35.9           38.4       41.2                44.5
             Y-o-Y
             growth                                                5.6%           4.3%      4.1%      5.1%           5.9%      13.7%      6.4%        7.1%          7.3%           8.0%
            Source: Canadean                                                                                                                                        © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                                              Page 59

    © Canadean. This product is licensed and is not to be photocopied                                                                                           Published: April 2012
     INDIA BREAD & ROLLS MARKET ANALYSIS


3.10       Other Breads Market Analysis, 2006–16
3.10.1     Other Breads Market by Volume, 2006–16

           Figure 30: India Other Breads Market by Volume (Kg m), 2006–16

                                                         25.0                                                                                               10.0%
                  Other Breads Market by Volume (Kg m)




                                                                                                                                                            9.0%

                                                         20.0                                                                                               8.0%

                                                                                                                                                            7.0%




                                                                                                                                                                        Growth % (Y-O-Y)
                                                         15.0                                                                                               6.0%

                                                                                                                                                            5.0%

                                                         10.0                                                                                               4.0%

                                                                                                                                                            3.0%

                                                          5.0                                                                                               2.0%

                                                                                                                                                            1.0%

                                                          0.0                                                                                               0.0%
                                                                   2006    2007   2008    2009     2010     2011   2012   2013     2014     2015   2016

                                                                                           Market Value             Y-o-Y Growth %


           Source: Canadean                                                                                                                                  © Canadean



           Table 47: India Other Breads Market by Volume (Kg m), 2006–16
                                                                2006      2007    2008      2009          2010     2011    2012       2013         2014      2015             2016
            Overall
            Volume                                              10.1      11.1     12.0     12.8          13.8     14.9     16.1          17.3     18.5       19.7                20.9
            Y-o-Y
            growth                                                        9.4%    8.1%      7.0%          7.5%     8.0%    7.9%       7.7%         6.9%      6.1%            6.4%
           Source: Canadean                                                                                                                                  © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                         Page 60

   © Canadean. This product is licensed and is not to be photocopied                                                                                      Published: April 2012
     INDIA BREAD & ROLLS MARKET ANALYSIS

3.10.2     Other Breads Market by Value, 2006–16

           Figure 31: India Other Breads Market by Value (INR m), 2006–16

                                                 1,000.0                                                                           9.0%
                  Other Breads Market by Value



                                                  900.0                                                                            8.0%
                                                  800.0                                                                            7.0%
                                                  700.0




                                                                                                                                             Growth % (Y-O-Y)
                                                                                                                                   6.0%
                             (INR m)




                                                  600.0
                                                                                                                                   5.0%
                                                  500.0
                                                                                                                                   4.0%
                                                  400.0
                                                                                                                                   3.0%
                                                  300.0

                                                  200.0                                                                            2.0%

                                                  100.0                                                                            1.0%

                                                     0.0                                                                           0.0%
                                                           2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                           Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                       © Canadean



           Table 48: India Other Breads Market by Value (INR m), 2006–16
                                                  2006     2007    2008     2009    2010    2011     2012      2013    2014       2015             2016
            Market
            Value                                 531.6    561.5   585.6   609.5    640.8   678.4   720.1      766.3   820.9     880.8         951.5
            Y-o-Y
            growth                                         5.6%    4.3%     4.1%    5.1%    5.9%    6.1%       6.4%    7.1%       7.3%            8.0%
           Source: Canadean                                                                                                       © Canadean



           Table 49: India Other Breads Market by Value (USD m), 2006–16
                                                  2006     2007    2008     2009    2010    2011     2012      2013    2014       2015             2016
            Market
            Value                                  10.6     11.2    11.7    12.2     12.8    13.6    15.4       16.4    17.6       18.9                20.4
            Y-o-Y
            growth                                         5.6%    4.3%     4.1%    5.1%    5.9%    13.7%      6.4%    7.1%       7.3%            8.0%
           Source: Canadean                                                                                                       © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                              Page 61

   © Canadean. This product is licensed and is not to be photocopied                                                           Published: April 2012
     INDIA BREAD & ROLLS MARKET ANALYSIS


3.11       Frozen Bread & Rolls Market Analysis, 2006–16
3.11.1     Frozen Bread & Rolls Market by Volume, 2006–16

           Figure 32: India Frozen Bread & Rolls Market by Volume (Kg m), 2006–16

                                                          3.0                                                                                               5.0%
                  Frozen Bread & Rolls Market by Volume




                                                                                                                                                            4.5%
                                                          2.5
                                                                                                                                                            4.0%
                                                                                                                                                            3.5%




                                                                                                                                                                     Growth % (Y-O-Y)
                                                          2.0
                                                                                                                                                            3.0%
                                 (Kg m)




                                                          1.5                                                                                               2.5%
                                                                                                                                                            2.0%
                                                          1.0
                                                                                                                                                            1.5%
                                                                                                                                                            1.0%
                                                          0.5
                                                                                                                                                            0.5%
                                                          0.0                                                                                               0.0%
                                                                  2006    2007   2008   2009    2010     2011    2012   2013    2014     2015    2016

                                                                                        Market Value             Y-o-Y Growth %


           Source: Canadean                                                                                                                                © Canadean



           Table 50: India Frozen Bread & Rolls Market by Volume (Kg m), 2006–16
                                                           2006      2007        2008    2009      2010         2011    2012      2013          2014       2015              2016
            Overall
            Volume                                          1.9          2.0      2.0     2.1          2.2       2.3      2.4      2.5           2.6         2.7                        2.8
            Y-o-Y
            growth                                                   4.6%        4.1%    3.4%     3.8%          4.0%    4.0%      4.5%          4.0%       3.4%             4.1%
           Source: Canadean                                                                                                                                © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                       Page 62

   © Canadean. This product is licensed and is not to be photocopied                                                                                    Published: April 2012
     INDIA BREAD & ROLLS MARKET ANALYSIS

3.11.2     Frozen Bread & Rolls Market by Value, 2006–16

           Figure 33: India Frozen Bread & Rolls Market by Value (INR m), 2006–16

                                                         200.0                                                                         12.0%
                  Frozen Bread & Rolls Market by Value



                                                         180.0
                                                                                                                                       10.0%
                                                         160.0

                                                         140.0




                                                                                                                                                   Growth % (Y-O-Y)
                                                                                                                                       8.0%
                                                         120.0
                                (INR m)




                                                         100.0                                                                         6.0%

                                                          80.0
                                                                                                                                       4.0%
                                                          60.0

                                                          40.0
                                                                                                                                       2.0%
                                                          20.0

                                                           0.0                                                                         0.0%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                 Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                             © Canadean



           Table 51: India Frozen Bread & Rolls Market by Value (INR m), 2006–16
                                                          2006    2007    2008    2009    2010    2011     2012      2013    2014       2015             2016
            Market
            Value                                         83.4     89.1   93.9    98.6    104.6   111.5   120.4      130.6   142.6     156.1         171.6
            Y-o-Y
            growth                                                6.9%    5.4%   5.1%     6.0%    6.7%    8.0%       8.5%    9.2%       9.4%      10.0%
           Source: Canadean                                                                                                             © Canadean



           Table 52: India Frozen Bread & Rolls Market by Value (USD m), 2006–16
                                                          2006    2007    2008    2009    2010    2011     2012      2013    2014       2015             2016
            Market
            Value                                          1.7      1.8    1.9     2.0      2.1     2.2     2.6        2.8     3.1        3.3                         3.7
            Y-o-Y
            growth                                                6.9%    5.4%   5.1%     6.0%    6.7%    15.6%      8.5%    9.2%       9.4%      10.0%
           Source: Canadean                                                                                                             © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                    Page 63

   © Canadean. This product is licensed and is not to be photocopied                                                                 Published: April 2012
    INDIA BREAD & ROLLS MARKET ANALYSIS


3.12       Bread & Rolls Market Volume Analysis by Brands, 2008-11

           Figure 34: India Bread & Rolls Market Volume by Brands (Kg m), 2008–11

                                                            2500.0
                    Bread & Rolls Market Volume by Brands




                                                            2000.0


                                                            1500.0


                                                            1000.0
                                    (Kg m)




                                                             500.0


                                                               0.0
                                                                                 2008        2009             2010                      2011



                                                                     Britannia               Modern Bread                   Nilgiri's

                                                                     Ovenf resh              Artisanal Producers            Whyte Kollar


           Source: Canadean                                                                                                                           © Canadean



           Table 53: India Bread & Rolls Market Volume by Brands (Kg m), 2008–11
                                                                                                                                                                CAGR
            Brand Name                                                               2008       2009                2010                   2011               2008–11
            Britannia                                                              729.33     750.42               777.36                818.12                 3.90%
            Modern Bread                                                           714.59     735.28               761.71                801.68                 3.91%
            Nilgiri's                                                              193.51     199.63               207.34                218.79                 4.18%
            Ovenfresh                                                              111.79     115.36               119.85                126.51                 4.21%
            Artisanal Producers                                                     72.55      74.63                77.29                 81.32                 3.88%
            Whyte Kollar                                                            16.85      17.31                17.90                 18.80                 3.73%
            Other                                                                  556.29     573.84               595.97                628.83                 4.17%
            Overall                                                               2,394.90   2,466.46         2,557.43                  2,694.05                4.00%

           Source: Canadean                                                                                                                           © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                  Page 64

   © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
    INDIA BREAD & ROLLS MARKET ANALYSIS


3.13       Bread & Rolls Market Value by Distribution Channel, 2008-11

           Figure 35: India Bread & Rolls Market Value by Distribution Channel (INR m), 2008–11

                                               140000.0
                  Bread & Rolls Market Value




                                               120000.0
                     Distribution (INR m)




                                               100000.0

                                                80000.0

                                                60000.0

                                                40000.0

                                                20000.0

                                                    0.0
                                                                2008               2009   2010             2011

                                                      “Dollar Stores”, Variety Stores     Hypermarkets & Supermarkets
                                                      Convenience Stores                  Food & drinks specialists
                                                      Others


           Source: Canadean                                                                                           © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                 Page 65

   © Canadean. This product is licensed and is not to be photocopied                                              Published: April 2012
 INDIA BREAD & ROLLS MARKET ANALYSIS


        Table 54: India Bread & Rolls Market Value by Distribution Channel (INR m), 2008–11
                                                                                                                           CAGR
         Distribution Channel                                    2008         2009        2010        2011               2008–11
         Cash & Carries & Warehouse Clubs                            0.0        0.0         0.0         0.0                0.00%
         “Dollar Stores”, Variety Stores &
         General Merchandise Retailers                          430.0        489.1       554.3       623.2                13.17%
         Hypermarkets & Supermarkets                          14,486.8     16,536.2    18,863.3    21,335.9               13.77%
         Convenience Stores                                   49,884.1     56,297.6    63,249.5    70,547.2               12.25%
         Food & drinks specialists                            17,271.8     19,528.4    21,989.6    24,567.9               12.46%
         Department Stores                                           0.0        0.0         0.0         0.0                0.00%
         Vending machines                                            0.0        0.0         0.0         0.0                0.00%
         Drug stores & Pharmacies                                    0.0        0.0         0.0         0.0                0.00%
         eRetailers                                                  0.0        0.0         0.0         0.0                0.00%
         Others                                                 874.7        965.0      1,017.3     1,060.0                6.61%
         Overall                                              82,947.4     93,816.3   105,674.0   118,134.3               12.51%

        Source: Canadean                                                                                         © Canadean



        Table 55: India Bread & Rolls Market Value by Distribution Channel (USD m), 2008–11
                                                                                                                           CAGR
         Distribution Channel                                    2008         2009        2010        2011               2008–11
         Cash & Carries & Warehouse Clubs                            0.0        0.0         0.0         0.0                0.00%
         “Dollar Stores”, Variety Stores &
         General Merchandise Retailers                               8.6        9.8        11.1        12.5               13.17%
         Hypermarkets & Supermarkets                            289.7        330.7       377.3       426.7                13.77%
         Convenience Stores                                     997.7       1,126.0     1,265.0     1,410.9               12.25%
         Food & drinks specialists                              345.4        390.6       439.8       491.4                12.46%
         Department Stores                                           0.0        0.0         0.0         0.0                0.00%
         Vending machines                                            0.0        0.0         0.0         0.0                0.00%
         Drug stores & Pharmacies                                    0.0        0.0         0.0         0.0                0.00%
         eRetailers                                                  0.0        0.0         0.0         0.0                0.00%
         Others                                                     17.5       19.3        20.3        21.2                6.61%
         Overall                                               1,658.9      1,876.3     2,113.5     2,362.7               12.51%

        Source: Canadean                                                                                         © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                                Page 66

© Canadean. This product is licensed and is not to be photocopied                                             Published: April 2012
        INDIA BREAKFAST CEREALS MARKET ANALYSIS


4             India Breakfast Cereals Market Analysis
4.1           Market Growth Dynamics-Breakfast Cereals, 2006–16
4.1.1         Breakfast Cereals Market Growth Dynamics by Volume, 2006–16

              Figure 36: India Breakfast Cereals Market Growth Dynamics by Volume, 2006–16
                                 1.2%

                                 1.0%
                  CAGR 2006-11




                                 0.8%

                                 0.6%

                                 0.4%

                                 0.2%

                                 0.0%
                                    0.0%           1.0%             2.0%            3.0%        4.0%           5.0%             6.0%

                                                                           CAGR 2011-16

                                                   Ready-to-Eat Cereals                    Hot Cereals


              Source: Canadean                                                                                           © Canadean



              Table 56: India Breakfast Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16)
                                        and future market size (2016), by Volume (Kg m), by Segments
               Segment                                              CAGR(2011-16)            CAGR(2006-11)             Market Size 2016
               Hot Cereals                                                  3.50%                      1.00%                        12.96
               Ready-to-Eat Cereals                                         4.50%                      1.00%                        35.75
              Source: Canadean                                                                                           © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                  Page 67

      © Canadean. This product is licensed and is not to be photocopied                                               Published: April 2012
        INDIA BREAKFAST CEREALS MARKET ANALYSIS

4.1.2       Breakfast Cereals Market Growth Dynamics by Value, 2006-16

            Figure 37: India Breakfast Cereals Market Growth Dynamics by Value, 2006–16
                                5.0%
                                4.5%
                                4.0%
                                3.5%
                 CAGR 2006-11




                                3.0%
                                2.5%
                                2.0%
                                1.5%
                                1.0%
                                0.5%
                                0.0%
                                   0.0%           1.0%             2.0%           3.0%        4.0%           5.0%             6.0%

                                                                            CAGR 2011-16

                                                   Ready-to-Eat Cereals                    Hot Cereals


            Source: Canadean                                                                                           © Canadean



            Table 57: India Breakfast Cereals Market Dynamics: past and future growth rates (2006–11 & 2011–16)
                                       and future market size (2016), by Value (INR m), by Segments
             Segment                                              CAGR(2011-16)            CAGR(2006-11)             Market Size 2016
             Hot Cereals                                                  3.50%                      3.00%                       719.32
             Ready-to-Eat Cereals                                         4.50%                      4.00%                      6048.11
            Source: Canadean                                                                                           © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                  Page 68

    © Canadean. This product is licensed and is not to be photocopied                                               Published: April 2012
        INDIA BREAKFAST CEREALS MARKET ANALYSIS


4.2           Breakfast Cereals Consumption Analysis, 2006–16
4.2.1         Breakfast Cereals Market by Volume, 2006–16

              Figure 38: India Breakfast Cereals Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                        60.0                                                                                            9.0%
                     Breakfast Cereals Consumption by




                                                                                                                                                        8.0%
                                                        50.0
                                                                                                                                                        7.0%




                                                                                                                                                                  Growth % (Y-O-Y)
                               Volume (Kg m)




                                                        40.0                                                                                            6.0%

                                                                                                                                                        5.0%
                                                        30.0
                                                                                                                                                        4.0%

                                                        20.0                                                                                            3.0%

                                                                                                                                                        2.0%
                                                        10.0
                                                                                                                                                        1.0%

                                                         0.0                                                                                            0.0%
                                                                 2006   2007    2008   2009    2010   2011    2012   2013   2014      2015     2016

                                                                                       Overall Volume           Y-O-Y growth


              Source: Canadean                                                                                                                         © Canadean



              Table 58: India Breakfast Cereals Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                         2006      2007        2008    2009      2010        2011    2012      2013          2014      2015             2016
               Overall
               Value                                      37.7      38.1       38.6     38.9     39.2        39.6    40.3      41.4          43.0       45.1                48.7
               Y-o-Y
               growth                                              1.2%        1.1%    0.9%      0.8%        1.0%    1.7%      2.9%          3.7%      4.9%            8.1%
              Source: Canadean                                                                                                                         © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                Page 69

      © Canadean. This product is licensed and is not to be photocopied                                                                             Published: April 2012
        INDIA BREAKFAST CEREALS MARKET ANALYSIS

4.2.2       Breakfast Cereals Consumption by Segments, 2006–16

            Figure 39: India Breakfast Cereals Consumption (Kg m) by Segments, 2006–16

                                                   60.0
                   Breakfast Cereals Consumption




                                                   50.0
                        by Segments (Kg m)




                                                   40.0

                                                   30.0

                                                   20.0

                                                   10.0

                                                    0.0
                                                          2006     2007   2008     2009    2010   2011     2012   2013     2014   2015     2016


                                                                  Hot Cereals                        Ready-to-Eat Cereals



            Source: Canadean                                                                                                              © Canadean



            Table 59: India Breakfast Cereals Consumption (Kg m) by Segments, 2006–11
                                                                                                                                                  CAGR
             Segment                                         2006          2007           2008       2009           2010           2011        2006–11
             Hot Cereals                                         10.4       10.5          10.6           10.7       10.8           10.9           1.00%
             Ready-to-Eat Cereals                                27.3       27.6          27.9           28.2       28.4           28.7           1.00%
             Overall                                             37.7       38.1          38.6           38.9       39.2           39.6           1.00%

            Source: Canadean                                                                                                              © Canadean



            Table 60: India Breakfast Cereals Consumption (Kg m) by Segments, 2011–16
                                                                                                                                                  CAGR
             Segment                                         2011          2012           2013       2014           2015           2016        2011–16
             Hot Cereals                                         10.9       11.1          11.3           11.6       12.1           13.0           3.50%
             Ready-to-Eat Cereals                                28.7       29.2          30.1           31.3       32.9           35.7           4.50%
             Overall                                             39.6       40.3          41.4           43.0       45.1           48.7           4.23%

            Source: Canadean                                                                                                              © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                   Page 70

    © Canadean. This product is licensed and is not to be photocopied                                                               Published: April 2012
        INDIA BREAKFAST CEREALS MARKET ANALYSIS


4.3           Breakfast Cereals Market Value Analysis, 2006–16
4.3.1         Breakfast Cereals Market by Value, 2006–16

              Figure 40: India Breakfast Cereals Market Value (INR m) and Growth (Y-o-Y), 2006–16

                                                        8,000.0                                                                                        6.0%
                    Breakfast Cereals Market by Value




                                                        7,000.0
                                                                                                                                                       5.0%
                                                        6,000.0




                                                                                                                                                                 Growth % (Y-O-Y)
                                                                                                                                                       4.0%
                                 (INR m)




                                                        5,000.0

                                                        4,000.0                                                                                        3.0%

                                                        3,000.0
                                                                                                                                                       2.0%
                                                        2,000.0
                                                                                                                                                       1.0%
                                                        1,000.0

                                                             0.0                                                                                       0.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                         Overall Value          Y-O-Y growth


              Source: Canadean                                                                                                                        © Canadean



              Table 61: India Breakfast Cereals Market Value (INR m) and Growth (Y-o-Y), 2006–16
                                                          2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
               Market
               Value                                    4,511.5    4,705.7   4,895.2   5,079.6   5,263.8   5,459.0   5,675.3   5,907.4   6,144.5   6,412.6     6,767.4
               Y-o-Y
               growth                                                4.3%      4.0%      3.8%      3.6%      3.7%      4.0%      4.1%      4.0%       4.4%            5.5%
              Source: Canadean                                                                                                                        © Canadean



              Table 62: India Breakfast Cereals Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                          2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
               Market
               Value                                      90.2       94.1      97.9     101.6     105.3     109.2     121.6     126.5     131.6      137.4         145.0
               Y-o-Y
               growth                                                4.3%      4.0%      3.8%      3.6%      3.7%     11.3%      4.1%      4.0%       4.4%            5.5%
              Source: Canadean                                                                                                                        © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                               Page 71

      © Canadean. This product is licensed and is not to be photocopied                                                                            Published: April 2012
        INDIA BREAKFAST CEREALS MARKET ANALYSIS

4.3.2       Average Consumer Price/Kg - Breakfast Cereals, 2006–2016

            Figure 41: India Breakfast Cereals Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16

                                                         145.0                                                                                4.0%
                 Average Consumer Price/ Kg -Breakfast




                                                         140.0                                                                                3.0%

                                                         135.0
                                                                                                                                              2.0%




                                                                                                                                                        Growth % (Y-O-Y)
                                                         130.0
                            Cereals (INR)




                                                                                                                                              1.0%
                                                         125.0
                                                                                                                                              0.0%
                                                         120.0
                                                                                                                                              -1.0%
                                                         115.0

                                                         110.0                                                                                -2.0%

                                                         105.0                                                                                -3.0%
                                                                  2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                        Avg Price        Y-O-Y growth


            Source: Canadean                                                                                                                  © Canadean



            Table 63: India Breakfast Cereals Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16
                                                           2006     2007     2008     2009     2010     2011     2012     2013     2014       2015               2016
             Avg.
             Price                                       119.74    123.38   126.94   130.56   134.23   137.85   140.88   142.54   143.01    142.32      138.93
             Y-o-Y
             growth                                                 3.0%     2.9%     2.8%     2.8%     2.7%     2.2%     1.2%     0.3%      -0.5%         -2.4%
            Source: Canadean                                                                                                                  © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                         Page 72

    © Canadean. This product is licensed and is not to be photocopied                                                                      Published: April 2012
        INDIA BREAKFAST CEREALS MARKET ANALYSIS

4.3.3       Breakfast Cereals Market Value by Segments, 2006–2016

            Figure 42: India Breakfast Cereals Market Value (INR m) by Segments, 2006–16

                                                       8000.0
                   Breakfast Cereals Market Value by




                                                       7000.0

                                                       6000.0
                           Segments(INR m)




                                                       5000.0

                                                       4000.0

                                                       3000.0

                                                       2000.0

                                                       1000.0

                                                          0.0
                                                                2006     2007   2008       2009     2010    2011     2012   2013       2014   2015       2016




                                                                          Hot Cereals                         Ready-to-Eat Cereals



            Source: Canadean                                                                                                                            © Canadean



            Table 64: India Breakfast Cereals Market Value (INR m) by Segments, 2006–11
                                                                                                                                                                CAGR
             Segment                                                   2006        2007             2008           2009        2010             2011         2006–11
             Hot Cereals                                               522.4      539.6            556.3       572.3          588.4            605.7            3.00%
             Ready-to-Eat Cereals                                  3,989.1       4,166.1          4,338.9     4,507.3        4,675.4          4,853.3           4.00%
             Overall                                               4,511.5       4,705.7          4,895.2     5,079.6        5,263.8          5,459.0           3.89%
            Source: Canadean                                                                                                                            © Canadean



            Table 65: India Breakfast Cereals Market Value (INR m) by Segments, 2011–16
                                                                                                                                                                CAGR
             Segment                                                   2011        2012             2013           2014        2015             2016         2011–16
             Hot Cereals                                               605.7      623.4            642.9       663.0          686.4            719.3            3.50%
             Ready-to-Eat Cereals                                  4,853.3       5,051.9          5,264.5     5,481.5        5,726.2          6,048.1           4.50%
             Overall                                               5,459.0       5,675.3          5,907.4     6,144.5        6,412.6          6,767.4           4.39%
            Source: Canadean                                                                                                                            © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                                 Page 73

    © Canadean. This product is licensed and is not to be photocopied                                                                             Published: April 2012
 INDIA BREAKFAST CEREALS MARKET ANALYSIS


        Table 66: India Breakfast Cereals Market Value (USD m) by Segments, 2006–11
                                                                                                             CAGR
         Segment                             2006             2007    2008    2009    2010    2011         2006–11
         Hot Cereals                          10.4             10.8    11.1    11.4    11.8    12.1           3.00%
         Ready-to-Eat Cereals                 79.8             83.3    86.8    90.1    93.5    97.1           4.00%
         Overall                              90.2             94.1    97.9   101.6   105.3   109.2           3.89%
        Source: Canadean                                                                              © Canadean



        Table 67: India Breakfast Cereals Market Value (USD m) by Segments, 2011–16
                                                                                                             CAGR
         Segment                             2011             2012    2013    2014    2015    2016         2011–16
         Hot Cereals                          12.1             13.4    13.8    14.2    14.7    15.4           4.93%
         Ready-to-Eat Cereals                 97.1            108.2   112.8   117.4   122.7   129.6           5.94%
         Overall                            109.2             121.6   126.5   131.6   137.4   145.0           5.83%
        Source: Canadean                                                                              © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                  Page 74

© Canadean. This product is licensed and is not to be photocopied                               Published: April 2012
        INDIA BREAKFAST CEREALS MARKET ANALYSIS


4.4           Hot Cereals Market Analysis, 2006–16
4.4.1         Hot Cereals Market by Volume, 2006–16

              Figure 43: India Hot Cereals Market by Volume (Kg m), 2006–16

                                                           14.0                                                                                              8.0%
                     Hot Cereals Market by Volume (Kg m)




                                                           12.0                                                                                              7.0%

                                                                                                                                                             6.0%
                                                           10.0




                                                                                                                                                                       Growth % (Y-O-Y)
                                                                                                                                                             5.0%
                                                            8.0
                                                                                                                                                             4.0%
                                                            6.0
                                                                                                                                                             3.0%
                                                            4.0
                                                                                                                                                             2.0%

                                                            2.0                                                                                              1.0%

                                                            0.0                                                                                              0.0%
                                                                     2006    2007   2008    2009     2010     2011   2012   2013    2014   2015    2016

                                                                                             Market Value             Y-o-Y Growth %


              Source: Canadean                                                                                                                              © Canadean



              Table 68: India Hot Cereals Market by Volume (Kg m), 2006–16
                                                                  2006      2007    2008      2009      2010         2011    2012      2013       2014      2015             2016
               Overall
               Volume                                             10.4      10.5     10.6     10.7          10.8     10.9    11.1      11.3       11.6       12.1                13.0
               Y-o-Y
               growth                                                       1.2%    1.1%      0.9%      0.8%         1.0%    1.6%      2.1%       2.9%      4.1%            6.9%
              Source: Canadean                                                                                                                              © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                     Page 75

      © Canadean. This product is licensed and is not to be photocopied                                                                                  Published: April 2012
        INDIA BREAKFAST CEREALS MARKET ANALYSIS

4.4.2       Hot Cereals Market by Value, 2006–16

            Figure 44: India Hot Cereals Market by Value (INR m), 2006–16

                                                         800.0                                                                                                   6.0%
                   Hot Cereals Market by Value (INR m)




                                                         700.0
                                                                                                                                                                 5.0%
                                                         600.0




                                                                                                                                                                           Growth % (Y-O-Y)
                                                                                                                                                                 4.0%
                                                         500.0

                                                         400.0                                                                                                   3.0%

                                                         300.0
                                                                                                                                                                 2.0%
                                                         200.0
                                                                                                                                                                 1.0%
                                                         100.0

                                                           0.0                                                                                                   0.0%
                                                                    2006     2007    2008   2009     2010   2011     2012    2013    2014      2015     2016

                                                                                            Market Value             Y-o-Y Growth %


            Source: Canadean                                                                                                                                    © Canadean



            Table 69: India Hot Cereals Market by Value (INR m), 2006–16
                                                            2006           2007      2008    2009       2010        2011      2012     2013           2014      2015             2016
             Market
             Value                                          522.4      539.6        556.3    572.3     588.4       605.7     623.4     642.9      663.0        686.4         719.3
             Y-o-Y
             growth                                                    3.29%        3.08%   2.89%      2.80%       2.93%    2.93%     3.13%       3.12%        3.53%      4.79%
            Source: Canadean                                                                                                                                    © Canadean



            Table 70: India Hot Cereals Market by Value (USD m), 2006–16
                                                            2006           2007      2008    2009       2010        2011      2012     2013           2014      2015             2016
             Market
             Value                                           10.4          10.8      11.1     11.4      11.8        12.1      13.4      13.8          14.2       14.7                15.4
             Y-o-Y
             growth                                                    3.29%        3.08%   2.89%      2.80%       2.93%    10.24%    3.13%       3.12%        3.53%      4.79%
            Source: Canadean                                                                                                                                    © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                                           Page 76

    © Canadean. This product is licensed and is not to be photocopied                                                                                        Published: April 2012
        INDIA BREAKFAST CEREALS MARKET ANALYSIS


4.5           Ready to Eat Cereals Market Analysis, 2006–16
4.5.1         Ready to Eat Cereals Market by Volume, 2006–16

              Figure 45: India Ready to Eat Cereals Market by Volume (Kg m), 2006–16

                                                             40.0                                                                       9.0%
                     Ready-to-Eat Cereals Market by Volume




                                                             35.0                                                                       8.0%

                                                                                                                                        7.0%
                                                             30.0




                                                                                                                                                 Growth % (Y-O-Y)
                                                                                                                                        6.0%
                                                             25.0
                                                                                                                                        5.0%
                                     (Kg m)




                                                             20.0
                                                                                                                                        4.0%
                                                             15.0
                                                                                                                                        3.0%
                                                             10.0
                                                                                                                                        2.0%
                                                              5.0                                                                       1.0%

                                                              0.0                                                                       0.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                   Market Value      Y-o-Y Growth %


              Source: Canadean                                                                                                         © Canadean



              Table 71: India Ready to Eat Cereals Market by Volume (Kg m), 2006–16
                                                             2006    2007   2008    2009    2010    2011   2012       2013   2014      2015              2016
               Overall
               Volume                                        27.3    27.6   27.9    28.2     28.4   28.7    29.2      30.1   31.3       32.9                 35.7
               Y-o-Y
               growth                                                1.2%   1.1%    0.9%    0.8%    1.0%   1.8%       3.2%   4.0%      5.1%             8.6%
              Source: Canadean                                                                                                         © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                Page 77

      © Canadean. This product is licensed and is not to be photocopied                                                             Published: April 2012
        INDIA BREAKFAST CEREALS MARKET ANALYSIS

4.5.2       Ready to Eat Cereals Market by Value, 2006–16

            Figure 46: India Ready to Eat Cereals Market by Value (INR m), 2006–16

                                                            7,000.0                                                                                      6.0%
                   Ready-to-Eat Cereals Market by Value




                                                            6,000.0                                                                                      5.0%

                                                            5,000.0




                                                                                                                                                                   Growth % (Y-O-Y)
                                                                                                                                                         4.0%
                                                            4,000.0
                                 (INR m)




                                                                                                                                                         3.0%
                                                            3,000.0
                                                                                                                                                         2.0%
                                                            2,000.0

                                                            1,000.0                                                                                      1.0%


                                                                    0.0                                                                                  0.0%
                                                                           2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                            Market Value           Y-o-Y Growth %


            Source: Canadean                                                                                                                              © Canadean



            Table 72: India Ready to Eat Cereals Market by Value (INR m), 2006–16
                                                            2006          2007     2008      2009      2010      2011      2012      2013      2014       2015                        2016
             Market
             Value                                        3,989.1     4,166.1    4,338.9   4,507.3   4,675.4   4,853.3   5,051.9   5,264.5   5,481.5   5,726.2       6,048.1
             Y-o-Y
             growth                                                       4.4%     4.1%      3.9%      3.7%      3.8%      4.1%      4.2%      4.1%       4.5%                        5.6%
            Source: Canadean                                                                                                                              © Canadean



            Table 73: India Ready to Eat Cereals Market by Value (USD m), 2006–16
                                                            2006          2007     2008      2009      2010      2011      2012      2013      2014       2015                        2016
             Market
             Value                                          79.8          83.3     86.8      90.1      93.5      97.1     108.2     112.8     117.4      122.7                   129.6
             Y-o-Y
             growth                                                       4.4%     4.1%      3.9%      3.7%      3.8%     11.5%      4.2%      4.1%       4.5%                        5.6%
            Source: Canadean                                                                                                                              © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                                         Page 78

    © Canadean. This product is licensed and is not to be photocopied                                                                                  Published: April 2012
       INDIA BREAKFAST CEREALS MARKET ANALYSIS


4.6           Ready to Eat Cereals Market Volume Analysis by Brands, 2008-11

              Figure 47: India Ready to Eat Cereals Market Volume by Brands (Kg m), 2008–11




              Source: Canadean                                                                           © Canadean



              Table 74: India Ready to Eat Cereals Market Volume by Brands (Kg m), 2008–11
                                                                                                                   CAGR
               Brand Name                                 2008            2009    2010        2011               2008–11
               Kellogg's                                 17.90            18.05   18.18       18.36                0.84%
               Quaker                                     6.78             6.85    6.91        6.99                1.00%
               Mohan Meakin                               3.21             3.24    3.27        3.31                1.03%
               Bagrry's                                   2.78             2.80    2.82        2.85                0.80%
               Other                                      7.89             7.96    8.02        8.10                0.88%
               Overall                                   38.56            38.91   39.21       39.60                0.89%

              Source: Canadean                                                                           © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                  Page 79

      © Canadean. This product is licensed and is not to be photocopied                               Published: April 2012
       INDIA BREAKFAST CEREALS MARKET ANALYSIS


4.7           Ready to Eat Cereals Market Value by Distribution Channel, 2008-11

              Figure 48: India Ready to Eat Cereals Market Value by Distribution Channel (INR m), 2008–11

                                                         6000.0
                     Breakfast Cereals Market Value by
                        Distribution Channel (INR m)



                                                         5000.0

                                                         4000.0

                                                         3000.0

                                                         2000.0

                                                         1000.0

                                                            0.0
                                                                           2008               2009         2010                  2011


                                                                  “Dollar Stores”, Variety Stores    Hypermarkets & Supermarkets

                                                                  Convenience Stores                 Food & drinks specialists

                                                                  Others


              Source: Canadean                                                                                                      © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                             Page 80

      © Canadean. This product is licensed and is not to be photocopied                                                          Published: April 2012
 INDIA BREAKFAST CEREALS MARKET ANALYSIS


        Table 75: India Ready to Eat Cereals Market Value by Distribution Channel (INR m), 2008–11
                                                                                                                      CAGR
         Distribution Channel                                   2008         2009      2010      2011               2008–11
         Cash & Carries & Warehouse Clubs                            0.0       0.0       0.0       0.0                0.00%
         “Dollar Stores”, Variety Stores &
         General Merchandise Retailers                              27.4     28.5      29.8      31.1                 4.40%
         Hypermarkets & Supermarkets                          2,004.0      2,086.4   2,165.6   2,255.3                4.02%
         Convenience Stores                                   2,243.7      2,327.8   2,412.2   2,500.1                3.67%
         Food & drinks specialists                             467.5        486.0     504.3     524.2                 3.88%
         Department Stores                                           0.0       0.0       0.0       0.0                0.00%
         Vending machines                                            0.0       0.0       0.0       0.0                0.00%
         Drug stores & Pharmacies                                    0.0       0.0       0.0       0.0                0.00%
         eRetailers                                                  0.0       0.0       0.0       0.0                0.00%
         Others                                                152.6        150.9     152.0     148.3                 -0.95%
         Overall                                              4,895.2      5,079.6   5,263.8   5,459.0                3.70%

        Source: Canadean                                                                                    © Canadean



        Table 76: India Ready to Eat Cereals Market Value by Distribution Channel (USD m), 2008–11
                                                                                                                      CAGR
         Distribution Channel                                   2008         2009      2010      2011               2008–11
         Cash & Carries & Warehouse Clubs                            0.0       0.0       0.0       0.0                0.00%
         “Dollar Stores”, Variety Stores &
         General Merchandise Retailers                               0.5       0.6       0.6       0.6                4.40%
         Hypermarkets & Supermarkets                                40.1     41.7      43.3      45.1                 4.02%
         Convenience Stores                                         44.9     46.6      48.2      50.0                 3.67%
         Food & drinks specialists                                   9.4       9.7     10.1      10.5                 3.88%
         Department Stores                                           0.0       0.0       0.0       0.0                0.00%
         Vending machines                                            0.0       0.0       0.0       0.0                0.00%
         Drug stores & Pharmacies                                    0.0       0.0       0.0       0.0                0.00%
         eRetailers                                                  0.0       0.0       0.0       0.0                0.00%
         Others                                                      3.1       3.0       3.0       3.0                -0.95%
         Overall                                                    97.9    101.6     105.3     109.2                 3.70%

        Source: Canadean                                                                                    © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                           Page 81

© Canadean. This product is licensed and is not to be photocopied                                        Published: April 2012
        INDIA CAKES, PASTRIES & SWEET PIES MARKET
        ANALYSIS

5             India Cakes, Pastries & Sweet Pies Market Analysis
5.1           Market Growth Dynamics-Cakes, Pastries & Sweet Pies, 2006–16
5.1.1         Cakes, Pastries & Sweet Pies Market Growth Dynamics by Volume, 2006–16

              Figure 49: India Cakes, Pastries & Sweet Pies Market Growth Dynamics by Volume, 2006–16

                                   12.5%

                                   12.0%
                    CAGR 2006-11




                                   11.5%

                                   11.0%

                                   10.5%

                                   10.0%

                                   9.5%
                                       0.0%     2.0%      4.0%            6.0%    8.0%        10.0%      12.0%        14.0%   16.0%      18.0%

                                                                                 CAGR 2011-16

                                           Frozen Cakes & Pastries                    Cakes             Sweet Pies            Pastries


              Source: Canadean                                                                                                    © Canadean



              Table 77: India Cakes, Pastries & Sweet Pies Market Dynamics: past and future growth rates (2006–11 &
                                       2011–16) and future market size (2016), by Volume (Kg m), by Segments
               Segment                                              CAGR(2011-16)                     CAGR(2006-11)             Market Size 2016
               Cakes                                                         10.00%                         10.00%                             5.61
               Pastries                                                      10.00%                         12.00%                             4.48
               Frozen Cakes & Pastries                                       15.00%                         11.00%                             7.78
               Sweet Pies                                                    15.00%                         12.00%                             4.61
              Source: Canadean                                                                                                    © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                           Page 82

      © Canadean. This product is licensed and is not to be photocopied                                                        Published: April 2012
        INDIA CAKES, PASTRIES & SWEET PIES MARKET
        ANALYSIS

5.1.2       Cakes, Pastries & Sweet Pies Market Growth Dynamics by Value, 2006–16

            Figure 50: India Cakes, Pastries & Sweet Pies Market Growth Dynamics by Value, 2006–16

                                 25.0%


                                 20.0%
                  CAGR 2006-11




                                 15.0%


                                 10.0%


                                 5.0%


                                 0.0%
                                     0.0%     2.0%      4.0%            6.0%    8.0%        10.0%      12.0%        14.0%    16.0%       18.0%

                                                                           CAGR 2011-16

                                         Frozen Cakes & Pastries                    Cakes             Pastries              Sweet Pies


            Source: Canadean                                                                                                      © Canadean



            Table 78: India Cakes, Pastries & Sweet Pies Market Dynamics: past and future growth rates (2006–11 &
                                     2011–16) and future market size (2016), by Value (INR m), by Segments
             Segment                                              CAGR(2011-16)                     CAGR(2006-11)               Market Size 2016
             Cakes                                                         15.00%                         15.00%                           1853.47
             Pastries                                                      14.00%                         10.00%                           1486.66
             Frozen Cakes & Pastries                                       15.00%                         18.00%                           2165.14
             Sweet Pies                                                    10.00%                         10.00%                           1092.41
            Source: Canadean                                                                                                      © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                             Page 83

    © Canadean. This product is licensed and is not to be photocopied                                                          Published: April 2012
        INDIA CAKES, PASTRIES & SWEET PIES MARKET
        ANALYSIS

5.2           Cakes, Pastries & Sweet Pies Consumption Analysis, 2006–16
5.2.1         Cakes, Pastries & Sweet Pies Market by Volume, 2006–16

              Figure 51: India Cakes, Pastries & Sweet Pies Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                  25.0                                                                            18.0%
                  Consumption by Volume (Kg m)
                   Cakes, Pastries & Sweet Pies




                                                                                                                                  16.0%
                                                  20.0                                                                            14.0%




                                                                                                                                              Growth % (Y-O-Y)
                                                                                                                                  12.0%
                                                  15.0
                                                                                                                                  10.0%

                                                                                                                                  8.0%
                                                  10.0
                                                                                                                                  6.0%

                                                   5.0                                                                            4.0%

                                                                                                                                  2.0%

                                                   0.0                                                                            0.0%
                                                           2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                            Overall Volume       Y-O-Y growth


              Source: Canadean                                                                                                     © Canadean



              Table 79: India Cakes, Pastries & Sweet Pies Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                   2006      2007    2008   2009     2010     2011    2012       2013    2014      2015             2016
               Overall
               Volume                                7.3      8.3     9.3    10.2    11.2     12.4    13.7       15.3    17.1       19.3                22.5
               Y-o-Y
               growth                                       13.6%   11.6%   9.9%    10.0%    10.5%   10.5%      11.4%   12.0%     12.9%      16.2%
              Source: Canadean                                                                                                     © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                            Page 84

      © Canadean. This product is licensed and is not to be photocopied                                                         Published: April 2012
        INDIA CAKES, PASTRIES & SWEET PIES MARKET
        ANALYSIS

5.2.2       Cakes, Pastries & Sweet Pies Consumption by Segments, 2006–16

            Figure 52: India Cakes, Pastries & Sweet Pies Consumption (Kg m) by Segments, 2006–16

                                                    25.0
                   Consumption by Segments (Kg m)
                     Cakes, Pastries & Sweet Pies




                                                    20.0


                                                    15.0


                                                    10.0


                                                     5.0


                                                     0.0
                                                           2006   2007    2008    2009   2010         2011   2012    2013     2014    2015      2016


                                                      Cakes          Pastries            Frozen Cakes & Pastries                     Sweet Pies



            Source: Canadean                                                                                                                 © Canadean



            Table 80: India Cakes, Pastries & Sweet Pies Consumption (Kg m) by Segments, 2006–11
                                                                                                                                                       CAGR
             Segment                                               2006          2007       2008             2009           2010         2011       2006–11
             Cakes                                                  2.2           2.4           2.7            2.9           3.2          3.5          10.00%
             Pastries                                               1.6           1.8           2.0            2.3           2.5          2.8          12.00%
             Frozen Cakes & Pastries                                2.3           2.6           2.9            3.2           3.5          3.9          11.00%
             Sweet Pies                                             1.3           1.5           1.7            1.9           2.1          2.3          12.00%
             Overall                                                7.3           8.3           9.3          10.2           11.2         12.4          11.11%
            Source: Canadean                                                                                                                 © Canadean



            Table 81: India Cakes, Pastries & Sweet Pies Consumption (Kg m) by Segments, 2011–16
                                                                                                                                                       CAGR
             Segment                                               2011          2012       2013             2014           2015         2016       2011–16
             Cakes                                                  3.5           3.8           4.2            4.7           5.1          5.6          10.00%
             Pastries                                               2.8           3.1           3.4            3.7           4.1          4.5          10.00%
             Frozen Cakes & Pastries                                3.9           4.3           4.9            5.5           6.4          7.8          15.00%
             Sweet Pies                                             2.3           2.5           2.8            3.2           3.8          4.6          15.00%
             Overall                                               12.4          13.7       15.3              17.1          19.3         22.5     12.59%
            Source: Canadean                                                                                                                © Canadean



    The Future of the Bakery & Cereals Market in India, to 2016                                                                                        Page 85

    © Canadean. This product is licensed and is not to be photocopied                                                                    Published: April 2012
        INDIA CAKES, PASTRIES & SWEET PIES MARKET
        ANALYSIS

5.3           Cakes, Pastries & Sweet Pies Market Value Analysis, 2006–16
5.3.1         Cakes, Pastries & Sweet Pies Market by Value, 2006–16

              Figure 53: India Cakes, Pastries & Sweet Pies Market Value (INR m) and Growth (Y-o-Y), 2006–16

                                                       7,000.0                                                                                           20.0%
                     Consumption by Value (INR m)




                                                                                                                                                         18.0%
                      Cakes, Pastries & Sweet Pies




                                                       6,000.0
                                                                                                                                                         16.0%
                                                       5,000.0                                                                                           14.0%




                                                                                                                                                                    Growth % (Y-O-Y)
                                                                                                                                                         12.0%
                                                       4,000.0
                                                                                                                                                         10.0%
                                                       3,000.0
                                                                                                                                                         8.0%

                                                       2,000.0                                                                                           6.0%
                                                                                                                                                         4.0%
                                                       1,000.0
                                                                                                                                                         2.0%
                                                               0.0                                                                                       0.0%
                                                                        2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                           Overall Value          Y-O-Y growth


              Source: Canadean                                                                                                                          © Canadean



              Table 82: India Cakes, Pastries & Sweet Pies Market Value (INR m) and Growth (Y-o-Y), 2006–16
                                                       2006            2007      2008      2009      2010      2011      2012      2013      2014       2015        2016
               Overall
               Value                                 1,829.3         2,153.1   2,466.2   2,758.6   3,080.6   3,448.4   3,868.2   4,376.3   4,961.5   5,658.9     6,597.7
               Y-o-Y
               growth                                                 17.7%     14.5%     11.9%     11.7%     11.9%     12.2%     13.1%     13.4%      14.1%      16.6%
              Source: Canadean                                                                                                                          © Canadean



              Table 83: India Cakes, Pastries & Sweet Pies Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                       2006            2007      2008      2009      2010      2011      2012      2013      2014       2015        2016
               Overall
               Value                                   36.6            43.1      49.3      55.2      61.6      69.0      82.9      93.7     106.3      121.2       141.3
               Y-o-Y
               growth                                                 17.7%     14.5%     11.9%     11.7%     11.9%     20.1%     13.1%     13.4%      14.1%      16.6%
              Source: Canadean                                                                                                                          © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                 Page 86

      © Canadean. This product is licensed and is not to be photocopied                                                                              Published: April 2012
        INDIA CAKES, PASTRIES & SWEET PIES MARKET
        ANALYSIS

5.3.2       Average Consumer Price/ Kg - Cakes, Pastries & Sweet Pies, 2006-2016

            Figure 54: India Cakes, Pastries & Sweet Pies Average Consumer Price (INR) and Growth (Y-o-Y), 2006–
                                                        16

                                                      300.00                                                                               4.0%

                                                      290.00                                                                               3.5%
                 Cakes, Pastries & Sweet Pies (INR)
                   Average Consumer Price/ Kg -




                                                      280.00                                                                               3.0%




                                                                                                                                                     Growth % (Y-O-Y)
                                                      270.00                                                                               2.5%

                                                      260.00                                                                               2.0%

                                                      250.00                                                                               1.5%

                                                      240.00                                                                               1.0%

                                                      230.00                                                                               0.5%

                                                      220.00                                                                               0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                    Avg Price        Y-O-Y growth


            Source: Canadean                                                                                                              © Canadean



            Table 84: India Cakes, Pastries & Sweet Pies Average Consumer Price (INR) and Growth (Y-o-Y), 2006–
                                                        16
                                                       2006     2007     2008     2009     2010     2011     2012     2013     2014       2015             2016
             Avg.
             Price                                    249.34   258.23   264.99   269.71   273.88   277.57   281.72   286.08   289.49    292.48      293.53
             Y-o-Y
             growth                                            3.57%    2.62%    1.78%    1.55%    1.35%    1.50%    1.55%    1.19%      1.04%      0.36%
            Source: Canadean                                                                                                              © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                     Page 87

    © Canadean. This product is licensed and is not to be photocopied                                                                  Published: April 2012
        INDIA CAKES, PASTRIES & SWEET PIES MARKET
        ANALYSIS

5.3.3       Cakes, Pastries & Sweet Pies Market Value by Segments, 2006-2016

            Figure 55: India Cakes, Pastries & Sweet Pies Market Value (INR m) by Segments, 2006–16

                                                               7000.0
                   Cakes, Pastries & Sweet Pies Market Value




                                                               6000.0

                                                               5000.0
                             by Segments (INR m)




                                                               4000.0

                                                               3000.0

                                                               2000.0

                                                               1000.0

                                                                  0.0
                                                                          2006   2007    2008     2009     2010   2011   2012   2013        2014     2015      2016




                                                                  Cakes              Pastries             Frozen Cakes & Pastries                  Sweet Pies



            Source: Canadean                                                                                                                                  © Canadean



            Table 85: India Cakes, Pastries & Sweet Pies Market Value (INR m) by Segments, 2006–11
                                                                                                                                                                      CAGR
             Segment                                                         2006         2007           2008        2009           2010              2011         2006–11
             Cakes                                                          458.1         550.8          640.3       724.3          816.1            921.5            15.00%
             Pastries                                                       479.4         538.0          593.5       644.3          702.2            772.1            10.00%
             Frozen Cakes &
             Pastries                                                       470.5         591.7          709.4       820.7          940.9           1,076.5           18.00%
             Sweet Pies                                                     421.2         472.6          523.0       569.3          621.3            678.3            10.00%
             Overall                                                       1,829.3      2,153.1      2,466.2       2,758.6      3,080.6             3,448.4           13.52%
            Source: Canadean                                                                                                                                  © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                                       Page 88

    © Canadean. This product is licensed and is not to be photocopied                                                                                   Published: April 2012
 INDIA CAKES, PASTRIES & SWEET PIES MARKET
 ANALYSIS


        Table 86: India Cakes, Pastries & Sweet Pies Market Value (INR m) by Segments, 2011–16
                                                                                                                     CAGR
         Segment                             2011             2012      2013      2014      2015      2016         2011–16
         Cakes                              921.5         1,044.2     1,193.6   1,367.7   1,576.1   1,853.5         15.00%
         Pastries                           772.1             862.4    975.1    1,108.0   1,268.7   1,486.7         14.00%
         Frozen Cakes &
         Pastries                         1,076.5         1,219.8     1,394.3   1,597.7   1,841.2   2,165.1         15.00%
         Sweet Pies                         678.3             741.8    813.3     888.1     972.9    1,092.4         10.00%
         Overall                          3,448.4         3,868.2     4,376.3   4,961.5   5,658.9   6,597.7         13.86%
        Source: Canadean                                                                                      © Canadean



        Table 87: India Cakes, Pastries & Sweet Pies Market Value (USD m) by Segments, 2006–11
                                                                                                                     CAGR
         Segment                             2006             2007      2008      2009      2010      2011         2006–11
         Cakes                                 9.2             11.0     12.8      14.5      16.3      18.4          15.00%
         Pastries                              9.6             10.8     11.9      12.9      14.0      15.4          10.00%
         Frozen Cakes &
         Pastries                              9.4             11.8     14.2      16.4      18.8      21.5          18.00%
         Sweet Pies                            8.4              9.5     10.5      11.4      12.4      13.6          10.00%
         Overall                              36.6             43.1     49.3      55.2      61.6      69.0          13.52%
        Source: Canadean                                                                                      © Canadean



        Table 88: India Cakes, Pastries & Sweet Pies Market Value (USD m) by Segments, 2011–16
                                                                                                                     CAGR
         Segment                             2011             2012      2013      2014      2015      2016         2011–16
         Cakes                                18.4             22.4     25.6      29.3      33.8      39.7          16.59%
         Pastries                             15.4             18.5     20.9      23.7      27.2      31.8          15.57%
         Frozen Cakes &
         Pastries                             21.5             26.1     29.9      34.2      39.4      46.4          16.59%
         Sweet Pies                           13.6             15.9     17.4      19.0      20.8      23.4          11.52%
         Overall                              69.0             82.9     93.7     106.3     121.2     141.3          15.43%
        Source: Canadean                                                                                      © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                          Page 89

© Canadean. This product is licensed and is not to be photocopied                                       Published: April 2012
        INDIA CAKES, PASTRIES & SWEET PIES MARKET
        ANALYSIS

5.4           Cakes Market Analysis, 2006–16
5.4.1         Cakes Market by Volume, 2006–16

              Figure 56: India Cakes Market by Volume (Kg m), 2006–16

                                                     6.0                                                                                            14.0%
                     Cakes Market by Volume (Kg m)




                                                     5.0                                                                                            12.0%

                                                                                                                                                    10.0%




                                                                                                                                                                Growth % (Y-O-Y)
                                                     4.0
                                                                                                                                                    8.0%
                                                     3.0
                                                                                                                                                    6.0%
                                                     2.0
                                                                                                                                                    4.0%

                                                     1.0                                                                                            2.0%

                                                     0.0                                                                                            0.0%
                                                            2006    2007   2008    2009     2010    2011   2012   2013     2014    2015    2016

                                                                                     Market Value           Y-o-Y Growth %


              Source: Canadean                                                                                                                       © Canadean



              Table 89: India Cakes Market by Volume (Kg m), 2006–16
                                                           2006     2007    2008      2009         2010    2011     2012      2013         2014      2015             2016
               Overall
               Volume                                       2.2      2.4     2.7          2.9       3.2     3.5      3.8          4.2       4.7        5.1                         5.6
               Y-o-Y
               growth                                              11.9%   10.3%      8.9%         9.2%    9.8%    10.0%     10.2%        10.2%      9.6%      10.0%
              Source: Canadean                                                                                                                       © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                              Page 90

      © Canadean. This product is licensed and is not to be photocopied                                                                           Published: April 2012
        INDIA CAKES, PASTRIES & SWEET PIES MARKET
        ANALYSIS

5.4.2       Cakes Market by Value, 2006–16

            Figure 57: India Cakes Market by Value (INR m), 2006–16

                                                  2,000.0                                                                              25.0%
                  Cakes Market by Value (INR m)




                                                  1,800.0

                                                  1,600.0                                                                              20.0%

                                                  1,400.0




                                                                                                                                                   Growth % (Y-O-Y)
                                                  1,200.0                                                                              15.0%

                                                  1,000.0

                                                   800.0                                                                               10.0%

                                                   600.0

                                                   400.0                                                                               5.0%

                                                   200.0

                                                      0.0                                                                              0.0%
                                                             2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                              Market Value       Y-o-Y Growth %


            Source: Canadean                                                                                                            © Canadean



            Table 90: India Cakes Market by Value (INR m), 2006–16
                                                      2006     2007    2008    2009    2010     2011     2012      2013      2014       2015             2016
             Market
             Value                                   458.1    550.8   640.3   724.3    816.1   921.5   1,044.2   1,193.6   1,367.7   1,576.1     1,853.5
             Y-o-Y
             growth                                           20.2%   16.2%   13.1%   12.7%    12.9%    13.3%     14.3%     14.6%      15.2%      17.6%
            Source: Canadean                                                                                                            © Canadean



            Table 91: India Cakes Market by Value (USD m), 2006–16
                                                      2006     2007    2008    2009    2010     2011     2012      2013      2014       2015             2016
             Market
             Value                                     9.2     11.0    12.8    14.5     16.3    18.4     22.4      25.6      29.3        33.8                39.7
             Y-o-Y
             growth                                           20.2%   16.2%   13.1%   12.7%    12.9%    21.4%     14.3%     14.6%      15.2%      17.6%
            Source: Canadean                                                                                                            © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                   Page 91

    © Canadean. This product is licensed and is not to be photocopied                                                                Published: April 2012
        INDIA CAKES, PASTRIES & SWEET PIES MARKET
        ANALYSIS

5.5           Pastries Market Analysis, 2006–16
5.5.1         Pastries Market by Volume, 2006–16

              Figure 58: India Pastries Market by Volume (Kg m), 2006–16

                                                        5.0                                                                                              16.0%
                     Pastries Market by Volume (Kg m)




                                                        4.5
                                                                                                                                                         14.0%
                                                        4.0
                                                                                                                                                         12.0%
                                                        3.5




                                                                                                                                                                     Growth % (Y-O-Y)
                                                                                                                                                         10.0%
                                                        3.0

                                                        2.5                                                                                              8.0%

                                                        2.0
                                                                                                                                                         6.0%
                                                        1.5
                                                                                                                                                         4.0%
                                                        1.0
                                                                                                                                                         2.0%
                                                        0.5

                                                        0.0                                                                                              0.0%
                                                               2006    2007   2008    2009     2010     2011   2012    2013     2014    2015    2016

                                                                                        Market Value             Y-o-Y Growth %


              Source: Canadean                                                                                                                            © Canadean



              Table 92: India Pastries Market by Volume (Kg m), 2006–16
                                                              2006     2007    2008      2009          2010     2011     2012      2013         2014      2015             2016
               Overall
               Volume                                          1.6      1.8     2.0          2.3        2.5      2.8      3.1          3.4       3.7        4.1                         4.5
               Y-o-Y
               growth                                                 14.9%   12.6%     10.8%         10.7%    11.0%    10.0%     10.2%        10.2%      9.6%      10.0%
              Source: Canadean                                                                                                                            © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                   Page 92

      © Canadean. This product is licensed and is not to be photocopied                                                                                Published: April 2012
        INDIA CAKES, PASTRIES & SWEET PIES MARKET
        ANALYSIS

5.5.2       Pastries Market by Value, 2006–16

            Figure 59: India Pastries Market by Value (INR m), 2006–16

                                                      1,600.0                                                                             20.0%
                   Pastries Market by Value (INR m)




                                                                                                                                          18.0%
                                                      1,400.0
                                                                                                                                          16.0%
                                                      1,200.0
                                                                                                                                          14.0%




                                                                                                                                                      Growth % (Y-O-Y)
                                                      1,000.0
                                                                                                                                          12.0%

                                                       800.0                                                                              10.0%

                                                                                                                                          8.0%
                                                       600.0
                                                                                                                                          6.0%
                                                       400.0
                                                                                                                                          4.0%
                                                       200.0
                                                                                                                                          2.0%

                                                          0.0                                                                             0.0%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                  Market Value       Y-o-Y Growth %


            Source: Canadean                                                                                                               © Canadean



            Table 93: India Pastries Market by Value (INR m), 2006–16
                                                          2006     2007    2008    2009    2010     2011    2012      2013      2014       2015             2016
             Market
             Value                                       479.4    538.0   593.5   644.3    702.2   772.1   862.4      975.1   1,108.0   1,268.7     1,486.7
             Y-o-Y
             growth                                               12.2%   10.3%   8.6%     9.0%    10.0%   11.7%   13.1%       13.6%      14.5%      17.2%
            Source: Canadean                                                                                                               © Canadean



            Table 94: India Pastries Market by Value (USD m), 2006–16
                                                          2006     2007    2008    2009    2010     2011    2012      2013      2014       2015             2016
             Market
             Value                                         9.6     10.8    11.9    12.9     14.0    15.4    18.5       20.9     23.7        27.2                31.8
             Y-o-Y
             growth                                               12.2%   10.3%   8.6%     9.0%    10.0%   19.6%   13.1%       13.6%      14.5%      17.2%
            Source: Canadean                                                                                                               © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                      Page 93

    © Canadean. This product is licensed and is not to be photocopied                                                                   Published: April 2012
        INDIA CAKES, PASTRIES & SWEET PIES MARKET
        ANALYSIS

5.6           Frozen Cakes & Pastries Market Analysis, 2006–16
5.6.1         Frozen Cakes & Pastries Market by Volume, 2006–16

              Figure 60: India Frozen Cakes & Pastries Market by Volume (Kg m), 2006–16

                                                           9.0                                                                           25.0%
                     Frozen Cakes & Pastries Market by




                                                           8.0

                                                           7.0                                                                           20.0%




                                                                                                                                                    Growth % (Y-O-Y)
                              Volume (Kg m)




                                                           6.0
                                                                                                                                         15.0%
                                                           5.0

                                                           4.0
                                                                                                                                         10.0%
                                                           3.0

                                                           2.0                                                                           5.0%
                                                           1.0

                                                           0.0                                                                           0.0%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                 Market Value       Y-o-Y Growth %


              Source: Canadean                                                                                                          © Canadean



              Table 95: India Frozen Cakes & Pastries Market by Volume (Kg m), 2006–16
                                                         2006     2007    2008    2009    2010     2011    2012       2013    2014      2015        2016
               Overall
               Volume                                     2.3      2.6     2.9     3.2      3.5     3.9     4.3        4.9     5.5        6.4                 7.8
               Y-o-Y
               growth                                            13.4%   11.3%    9.5%    9.8%    11.0%   11.4%      12.6%   13.7%     15.8%      21.7%
              Source: Canadean                                                                                                          © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                 Page 94

      © Canadean. This product is licensed and is not to be photocopied                                                              Published: April 2012
        INDIA CAKES, PASTRIES & SWEET PIES MARKET
        ANALYSIS

5.6.2       Frozen Cakes & Pastries Market by Value, 2006–16

            Figure 61: India Frozen Cakes & Pastries Market by Value (INR m), 2006–16

                                                             2,500.0                                                                                30.0%
                   Frozen Cakes & Pastries Market by Value




                                                                                                                                                    25.0%
                                                             2,000.0




                                                                                                                                                               Growth % (Y-O-Y)
                                                                                                                                                    20.0%
                                                             1,500.0
                                                                                                                                                    15.0%
                                  (INR m)




                                                             1,000.0
                                                                                                                                                    10.0%

                                                              500.0
                                                                                                                                                    5.0%


                                                                 0.0                                                                                0.0%
                                                                        2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                       Overall Volume         Y-O-Y growth


            Source: Canadean                                                                                                                       © Canadean



            Table 96: India Frozen Cakes & Pastries Market by Value (INR m), 2006–16
                                                             2006       2007    2008    2009    2010      2011      2012      2013      2014       2015        2016
             Market
             Value                                           470.5     591.7   709.4   820.7    940.9   1,076.5   1,219.8   1,394.3   1,597.7   1,841.2     2,165.1
             Y-o-Y
             growth                                                    25.8%   19.9%   15.7%   14.7%     14.4%     13.3%     14.3%     14.6%      15.2%      17.6%
            Source: Canadean                                                                                                                       © Canadean



            Table 97: India Frozen Cakes & Pastries Market by Value (USD m), 2006–16
                                                             2006       2007    2008    2009    2010      2011      2012      2013      2014       2015        2016
             Market
             Value                                             9.4      11.8    14.2    16.4     18.8     21.5      26.1      29.9      34.2        39.4         46.4
             Y-o-Y
             growth                                                    25.8%   19.9%   15.7%   14.7%     14.4%     21.4%     14.3%     14.6%      15.2%      17.6%
            Source: Canadean                                                                                                                       © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                              Page 95

    © Canadean. This product is licensed and is not to be photocopied                                                                           Published: April 2012
        INDIA CAKES, PASTRIES & SWEET PIES MARKET
        ANALYSIS

5.7           Sweet Pies Market Analysis, 2006–16
5.7.1         Sweet Pies Market by Volume, 2006–16

              Figure 62: India Sweet Pies Market by Volume (Kg m), 2006–16

                                                          5.0                                                                                             25.0%
                     Sweet Pies Market by Volume (Kg m)




                                                          4.5

                                                          4.0                                                                                             20.0%

                                                          3.5




                                                                                                                                                                      Growth % (Y-O-Y)
                                                          3.0                                                                                             15.0%

                                                          2.5

                                                          2.0                                                                                             10.0%

                                                          1.5

                                                          1.0                                                                                             5.0%

                                                          0.5

                                                          0.0                                                                                             0.0%
                                                                 2006    2007   2008    2009     2010     2011   2012   2013     2014    2015    2016

                                                                                          Market Value            Y-o-Y Growth %


              Source: Canadean                                                                                                                             © Canadean



              Table 98: India Sweet Pies Market by Volume (Kg m), 2006–16
                                                                2006     2007    2008      2009          2010    2011     2012      2013         2014      2015             2016
               Overall
               Volume                                            1.3      1.5     1.7          1.9        2.1     2.3      2.5          2.8       3.2        3.8                         4.6
               Y-o-Y
               growth                                                   15.6%   13.2%     11.0%         10.5%    9.8%    10.4%     12.6%        14.1%     16.5%      21.8%
              Source: Canadean                                                                                                                             © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                    Page 96

      © Canadean. This product is licensed and is not to be photocopied                                                                                 Published: April 2012
        INDIA CAKES, PASTRIES & SWEET PIES MARKET
        ANALYSIS

5.7.2       Sweet Pies Market by Value, 2006–16

            Figure 63: India Sweet Pies Market by Value (INR m), 2006–16

                                                        1,200.0                                                                           14.0%
                   Sweet Pies Market by Value (INR m)




                                                        1,000.0                                                                           12.0%

                                                                                                                                          10.0%




                                                                                                                                                      Growth % (Y-O-Y)
                                                         800.0
                                                                                                                                          8.0%
                                                         600.0
                                                                                                                                          6.0%
                                                         400.0
                                                                                                                                          4.0%

                                                         200.0                                                                            2.0%

                                                            0.0                                                                           0.0%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                    Overall Volume       Y-O-Y growth


            Source: Canadean                                                                                                               © Canadean



            Table 99: India Sweet Pies Market by Value (INR m), 2006–16
                                                            2006     2007    2008   2009     2010    2011     2012      2013    2014       2015             2016
             Market
             Value                                         421.2    472.6   523.0   569.3    621.3   678.3   741.8      813.3   888.1     972.9     1,092.4
             Y-o-Y
             growth                                                 12.2%   10.7%   8.9%     9.1%    9.2%    9.4%       9.6%    9.2%       9.5%      12.3%
            Source: Canadean                                                                                                               © Canadean



            Table 100: India Sweet Pies Market by Value (USD m), 2006–16
                                                            2006     2007    2008   2009     2010    2011     2012      2013    2014       2015             2016
             Market
             Value                                           8.4      9.5    10.5    11.4     12.4    13.6    15.9       17.4    19.0       20.8                23.4
             Y-o-Y
             growth                                                 12.2%   10.7%   8.9%     9.1%    9.2%    17.1%      9.6%    9.2%       9.5%      12.3%
            Source: Canadean                                                                                                               © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                      Page 97

    © Canadean. This product is licensed and is not to be photocopied                                                                   Published: April 2012
       INDIA CAKES, PASTRIES & SWEET PIES MARKET
       ANALYSIS

5.8           Cakes, Pastries & Sweet Pies Market Volume Analysis by Brands, 2008-11

              Figure 64: India Cakes, Pastries & Sweet Pies Market Volume by Brands (Kg m), 2008–11

                                                           10.0
                     Cakes, Pastries & Sweet Pies Market




                                                            9.0
                         Volume by Brands (Kg m)




                                                            8.0
                                                            7.0
                                                            6.0
                                                            5.0
                                                            4.0
                                                            3.0
                                                            2.0
                                                            1.0
                                                            0.0
                                                                          2008              2009               2010               2011



                                                                  Britannia      Monginis      Sugar & Spice           Denish




              Source: Canadean                                                                                                             © Canadean



              Table 101: India Cakes, Pastries & Sweet Pies Market Volume by Brands (Kg m), 2008–11
                                                                                                                                                     CAGR
               Brand Name                                                     2008           2009              2010             2011               2008–11
               Britannia                                                      4.14            4.54              4.99             5.51                9.98%
               Monginis                                                       1.35            1.49              1.64             1.81               10.23%
               Sugar & Spice                                                  0.87            0.96              1.05             1.16                9.93%
               Denish                                                         0.33            0.36              0.40             0.44               10.28%
               Others                                                         2.61            2.87              3.17             3.50               10.28%
               Overall                                                        9.31           10.23             11.25            12.42               10.11%

              Source: Canadean                                                                                                             © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                    Page 98

      © Canadean. This product is licensed and is not to be photocopied                                                                 Published: April 2012
       INDIA CAKES, PASTRIES & SWEET PIES MARKET
       ANALYSIS

5.9           Cakes, Pastries & Sweet Pies Market Value by Distribution Channel, 2008-11

              Figure 65: India Cakes, Pastries & Sweet Pies Market Value by Distribution Channel (INR m), 2008–11

                                                             4000.0
                     Value by Distribution Channel (INR m)



                                                             3500.0
                      Cakes, Pastries & Sweet Pies Market




                                                             3000.0

                                                             2500.0

                                                             2000.0

                                                             1500.0

                                                             1000.0

                                                              500.0

                                                                0.0
                                                                               2008                 2009        2010                   2011


                                                                      “Dollar Stores”, Variety Stores      Hypermarkets & Supermarkets

                                                                      Convenience Stores                   Food & drinks specialists

                                                                      Others


              Source: Canadean                                                                                                            © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                   Page 99

      © Canadean. This product is licensed and is not to be photocopied                                                                Published: April 2012
 INDIA CAKES, PASTRIES & SWEET PIES MARKET
 ANALYSIS


        Table 102: India Cakes, Pastries & Sweet Pies Market Value by Distribution Channel (INR m), 2008–11
                                                                                                                      CAGR
         Distribution Channel                                   2008         2009      2010      2011               2008–11
         Cash & Carries & Warehouse Clubs                            0.0       0.0       0.0       0.0                0.00%
         “Dollar Stores”, Variety Stores &
         General Merchandise Retailers                              12.8     14.4      16.1      18.1                12.43%
         Hypermarkets & Supermarkets                           376.0        422.8     474.6     534.0                12.41%
         Convenience Stores                                    125.1        132.1     142.8     148.5                 5.90%
         Food & drinks specialists                            1,940.8      2,172.5   2,426.3   2,718.2               11.88%
         Department Stores                                           0.0       0.0       0.0       0.0                0.00%
         Vending machines                                            0.0       0.0       0.0       0.0                0.00%
         Drug stores & Pharmacies                                    0.0       0.0       0.0       0.0                0.00%
         eRetailers                                                  0.0       0.0       0.0       0.0                0.00%
         Others                                                     11.5     16.8      20.7      29.4                36.74%
         Overall                                              2,466.2      2,758.6   3,080.6   3,448.4               11.82%

        Source: Canadean                                                                                    © Canadean




        Table 103: India Cakes, Pastries & Sweet Pies Market Value by Distribution Channel (USD m), 2008–11
                                                                                                                      CAGR
         Distribution Channel                                   2008         2009      2010      2011               2008–11
         Cash & Carries & Warehouse Clubs                            0.0       0.0       0.0       0.0                0.00%
         “Dollar Stores”, Variety Stores &
         General Merchandise Retailers                               0.3       0.3       0.3       0.4               12.43%
         Hypermarkets & Supermarkets                                 7.5       8.5       9.5     10.7                12.41%
         Convenience Stores                                          2.5       2.6       2.9       3.0                5.90%
         Food & drinks specialists                                  38.8     43.5      48.5      54.4                11.88%
         Department Stores                                           0.0       0.0       0.0       0.0                0.00%
         Vending machines                                            0.0       0.0       0.0       0.0                0.00%
         Drug stores & Pharmacies                                    0.0       0.0       0.0       0.0                0.00%
         eRetailers                                                  0.0       0.0       0.0       0.0                0.00%
         Others                                                      0.2       0.3       0.4       0.6               36.74%
         Overall                                                    49.3     55.2      61.6      69.0                11.82%

        Source: Canadean                                                                                    © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                          Page 100

© Canadean. This product is licensed and is not to be photocopied                                        Published: April 2012
        INDIA DOUGH PRODUCTS MARKET ANALYSIS


6             India Dough Products Market Analysis
6.1           Market Growth Dynamics-Dough Products, 2006–16
6.1.1         Dough Products Market Growth Dynamics by Volume, 2006–16

              Figure 66: India Dough Products Market Growth Dynamics by Volume, 2006–16

                                 3.5%

                                 3.0%

                                 2.5%
                  CAGR 2006-11




                                 2.0%

                                 1.5%

                                 1.0%

                                 0.5%

                                 0.0%
                                    0.0%                 1.0%              2.0%           3.0%                  4.0%             5.0%
                                                                               CAGR 2011-16

                                        Prepared Pastry (other)     Pie & Pastry Shells   Pizza Bases       Frozen Dough Products


              Source: Canadean                                                                                            © Canadean



              Table 104: India Dough Products Market Dynamics: past and future growth rates (2006–11 & 2011–16)
                                         and future market size (2016), by Volume (Kg m), by Segments
               Segment                                              CAGR(2011-16)             CAGR(2006-11)             Market Size 2016
               Pie & Pastry Shells                                          2.00%                       1.00%                          4.53
               Prepared Pastry (other)                                      2.00%                       1.00%                          5.34
               Pizza Bases                                                  3.00%                       2.00%                          3.03
               Frozen Dough Products                                        4.00%                       3.00%                          2.01
              Source: Canadean                                                                                            © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                  Page 101

      © Canadean. This product is licensed and is not to be photocopied                                                Published: April 2012
        INDIA DOUGH PRODUCTS MARKET ANALYSIS

6.1.2       Dough Products Market Growth Dynamics by Value, 2006–16

            Figure 67: India Dough Products Market Growth Dynamics by Value, 2006–16
                                  3.5%

                                  3.0%

                                  2.5%
                   CAGR 2006-11




                                  2.0%

                                  1.5%

                                  1.0%

                                  0.5%

                                  0.0%
                                     0.0%      0.5%         1.0%        1.5%       2.0%      2.5%        3.0%       3.5%        4.0%

                                                                           CAGR 2011-16

                                    Prepared Pastry (other)        Pizza Bases     Pie & Pastry Shells       Frozen Dough Products


            Source: Canadean                                                                                               © Canadean




            Table 105: India Dough Products Market Dynamics: past and future growth rates (2006–11 & 2011–16)
                                     and future market size (2016), by Value (INR m), by Segments
             Segment                                               CAGR(2011-16)             CAGR(2006-11)              Market Size 2016
             Pie & Pastry Shells                                          1.50%                      1.00%                         709.65
             Prepared Pastry (other)                                      1.70%                      1.00%                        1233.16
             Pizza Bases                                                  3.00%                      2.00%                         713.19
             Frozen Dough Products                                        3.20%                      3.00%                         654.06
            Source: Canadean                                                                                               © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                   Page 102

    © Canadean. This product is licensed and is not to be photocopied                                                 Published: April 2012
        INDIA DOUGH PRODUCTS MARKET ANALYSIS


6.2           Dough Products Consumption Analysis, 2006–16
6.2.1         Dough Products Market by Volume, 2006–16

              Figure 68: India Dough Products Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                              16.0                                                                                              3.5%
                     Dough Products Market by Volume (Kg m)




                                                              14.0                                                                                              3.0%

                                                              12.0
                                                                                                                                                                2.5%




                                                                                                                                                                          Growth % (Y-O-Y)
                                                              10.0
                                                                                                                                                                2.0%
                                                               8.0
                                                                                                                                                                1.5%
                                                               6.0
                                                                                                                                                                1.0%
                                                               4.0

                                                               2.0                                                                                              0.5%

                                                               0.0                                                                                              0.0%
                                                                        2006    2007   2008    2009     2010     2011   2012   2013    2014   2015    2016

                                                                                                Overall Volume             Y-O-Y growth


              Source: Canadean                                                                                                                                 © Canadean



              Table 106: India Dough Products Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                                     2006      2007    2008      2009      2010         2011    2012      2013       2014      2015             2016
               Overall
               Volume                                                12.3      12.5     12.6     12.8          13.0     13.2    13.5      13.7       14.1       14.4                14.9
               Y-o-Y
               growth                                                          1.5%    1.4%      1.3%      1.4%         1.7%    1.9%      2.1%       2.4%      2.6%            3.3%
              Source: Canadean                                                                                                                                 © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                       Page 103

      © Canadean. This product is licensed and is not to be photocopied                                                                                     Published: April 2012
        INDIA DOUGH PRODUCTS MARKET ANALYSIS

6.2.2       Dough Products Consumption by Segments, 2006–16

            Figure 69: India Dough Products Consumption (Kg m) by Segments, 2006–16

                                                        16.0
                   Dough Products Market by Segments




                                                        14.0

                                                        12.0

                                                        10.0

                                                          8.0
                                (Kg m)




                                                          6.0

                                                          4.0

                                                          2.0

                                                          0.0
                                                                2006    2007         2008    2009   2010       2011     2012     2013     2014   2015     2016



                                                       Pie & Pastry Shells           Prepared Pastry (other)          Pizza Bases        Frozen Dough Products



            Source: Canadean                                                                                                                            © Canadean



            Table 107: India Dough Products Consumption (Kg m) by Segments, 2006–11
                                                                                                                                                                  CAGR
             Segment                                                         2006           2007        2008             2009           2010       2011       2006–11
             Pie & Pastry Shells                                              3.90           3.94        3.97             4.00           4.05      4.10           1.00%
             Prepared Pastry (other)                                          4.60           4.65        4.70             4.74           4.79      4.84           1.00%
             Pizza Bases                                                      2.37           2.42        2.46             2.50           2.55      2.61           2.00%
             Frozen Dough Products                                            1.43           1.47        1.52             1.56           1.60      1.65           3.00%
             Overall                                                         12.30          12.48       12.65            12.81          12.99     13.20           1.43%
            Source: Canadean                                                                                                                            © Canadean



            Table 108: India Dough Products Consumption (Kg m) by Segments, 2011–16
                                                                                                                                                                  CAGR
             Segment                                                         2011           2012        2013             2014           2015       2016       2011–16
             Pie & Pastry Shells                                              4.10           4.16        4.24             4.32           4.41      4.53           2.00%
             Prepared Pastry (other)                                          4.84           4.89        4.97             5.06           5.16      5.34           2.00%
             Pizza Bases                                                      2.61           2.69        2.77             2.85           2.94      3.03           3.00%
             Frozen Dough Products                                            1.65           1.71        1.77             1.84           1.92      2.01           4.00%
             Overall                                                         13.20          13.45       13.74            14.07          14.43     14.91       2.46%
            Source: Canadean                                                                                                                           © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                                  Page 104

    © Canadean. This product is licensed and is not to be photocopied                                                                              Published: April 2012
        INDIA DOUGH PRODUCTS MARKET ANALYSIS


6.3           Dough Products Market Value Analysis, 2006–16
6.3.1         Dough Products Market by Value, 2006–16

              Figure 70: India Dough Products Market Value (INR m) and Growth (Y-o-Y), 2006–16

                                                      3,500.0                                                                                        3.5%
                     Dough Products Market by Value




                                                      3,000.0                                                                                        3.0%

                                                      2,500.0                                                                                        2.5%




                                                                                                                                                               Growth % (Y-O-Y)
                                (INR m)




                                                      2,000.0                                                                                        2.0%

                                                      1,500.0                                                                                        1.5%

                                                      1,000.0                                                                                        1.0%

                                                        500.0                                                                                        0.5%

                                                           0.0                                                                                       0.0%
                                                                  2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                       Overall Value          Y-O-Y growth


              Source: Canadean                                                                                                                      © Canadean



              Table 109: India Dough Products Market Value (INR m) and Growth (Y-o-Y), 2006–16
                                                        2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
               Overall
               Value                                  2,744.4    2,790.9   2,834.7   2,873.5   2,916.6   2,966.2   3,019.4   3,077.1   3,140.4   3,213.0     3,310.1
               Y-o-Y
               growth                                              1.7%      1.6%      1.4%      1.5%      1.7%      1.8%      1.9%      2.1%       2.3%            3.0%
              Source: Canadean                                                                                                                      © Canadean



              Table 110: India Dough Products Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                        2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
               Overall
               Value                                    54.9       55.8      56.7      57.5      58.3      59.3      64.7      65.9      67.3        68.8                70.9
               Y-o-Y
               growth                                              1.7%      1.6%      1.4%      1.5%      1.7%      9.0%      1.9%      2.1%       2.3%            3.0%
              Source: Canadean                                                                                                                      © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                            Page 105

      © Canadean. This product is licensed and is not to be photocopied                                                                          Published: April 2012
        INDIA DOUGH PRODUCTS MARKET ANALYSIS

6.3.2       Average Consumer Price/Kg - Dough Products, 2006-2016

            Figure 71: India Dough Products Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16

                                                      225.0                                                                               0.3%
                  Average Consumer Price/ Kg -Dough




                                                      224.5
                                                                                                                                          0.2%
                                                      224.0
                                                                                                                                          0.1%




                                                                                                                                                     Growth % (Y-O-Y)
                                                      223.5
                           Products (INR)




                                                      223.0                                                                               0.0%

                                                      222.5                                                                               -0.1%
                                                      222.0
                                                                                                                                          -0.2%
                                                      221.5
                                                                                                                                          -0.3%
                                                      221.0

                                                      220.5                                                                               -0.4%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                    Avg Price        Y-O-Y growth


            Source: Canadean                                                                                                              © Canadean



            Table 111: India Dough Products Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16
                                                       2006     2007     2008     2009     2010     2011     2012     2013     2014       2015             2016
             Avg.
             Price                                    223.19   223.67   224.15   224.40   224.54   224.64   224.42   223.93   223.27    222.67      222.03
             Y-o-Y
             growth                                            0.22%    0.21%    0.11%    0.06%    0.05%    -0.10%   -0.22%   -0.30%    -0.27%      -0.29%
            Source: Canadean                                                                                                              © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                    Page 106

    © Canadean. This product is licensed and is not to be photocopied                                                                  Published: April 2012
        INDIA DOUGH PRODUCTS MARKET ANALYSIS

6.3.3       Dough Products Market Value by Segments, 2006-2016

            Figure 72: India Dough Products Market Value (INR m) by Segments, 2006–16

                                                    3500.0
                   Dough Products Market Value by




                                                    3000.0
                         Segments (INR m)




                                                    2500.0

                                                    2000.0

                                                    1500.0

                                                    1000.0

                                                     500.0

                                                        0.0
                                                              2006    2007     2008     2009     2010   2011   2012   2013      2014     2015      2016

                                                    Pie & Pastry Shells      Prepared Pastry (other)      Pizza Bases        Frozen Dough Products



            Source: Canadean                                                                                                                     © Canadean



            Table 112: India Dough Products Market Value (INR m) by Segments, 2006–11
                                                                                                                                                        CAGR
             Segment                                               2006         2007           2008        2009         2010             2011         2006–11
             Pie & Pastry Shells                                  626.8        633.8           640.2      645.9         651.7           658.7            1.00%
             Prepared Pastry
             (other)                                             1,078.5      1,090.6      1,100.5       1,109.2      1,121.4          1,133.5           1.00%
             Pizza Bases                                          557.2        568.2           579.8      590.8         601.2           615.2            2.00%
             Frozen Dough
             Products                                             482.0        498.3           514.2      527.4         542.3           558.8            3.00%
             Overall                                             2,744.4      2,790.9      2,834.7       2,873.5      2,916.6          2,966.2           1.57%
            Source: Canadean                                                                                                                     © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                        Page 107

    © Canadean. This product is licensed and is not to be photocopied                                                                      Published: April 2012
 INDIA DOUGH PRODUCTS MARKET ANALYSIS


        Table 113: India Dough Products Market Value (INR m) by Segments, 2011–16
                                                                                                                     CAGR
         Segment                             2011             2012      2013      2014      2015      2016         2011–16
         Pie & Pastry Shells                658.7             666.9    675.7     685.2     695.4     709.6            1.50%
         Prepared Pastry
         (other)                          1,133.5         1,146.5     1,161.8   1,178.2   1,199.4   1,233.2           1.70%
         Pizza Bases                        615.2             630.4    646.1     665.0     686.7     713.2            3.00%
         Frozen Dough
         Products                           558.8             575.5    593.4     611.8     631.5     654.1            3.20%
         Overall                          2,966.2         3,019.4     3,077.1   3,140.4   3,213.0   3,310.1           2.22%
        Source: Canadean                                                                                      © Canadean



        Table 114: India Dough Products Market Value (USD m) by Segments, 2006–11
                                                                                                                     CAGR
         Segment                             2006             2007      2008      2009      2010      2011         2006–11
         Pie & Pastry Shells                  12.5             12.7     12.8      12.9      13.0      13.2            1.00%
         Prepared Pastry
         (other)                              21.6             21.8     22.0      22.2      22.4      22.7            1.00%
         Pizza Bases                          11.1             11.4     11.6      11.8      12.0      12.3            2.00%
         Frozen Dough
         Products                              9.6             10.0     10.3      10.5      10.8      11.2            3.00%
         Overall                              54.9             55.8     56.7      57.5      58.3      59.3            1.57%
        Source: Canadean                                                                                      © Canadean



        Table 115: India Dough Products Market Value (USD m) by Segments, 2011–16
                                                                                                                     CAGR
         Segment                             2011             2012      2013      2014      2015      2016         2011–16
         Pie & Pastry Shells                  13.2             14.3     14.5      14.7      14.9      15.2            2.90%
         Prepared Pastry
         (other)                              22.7             24.6     24.9      25.2      25.7      26.4            3.10%
         Pizza Bases                          12.3             13.5     13.8      14.2      14.7      15.3            4.42%
         Frozen Dough
         Products                             11.2             12.3     12.7      13.1      13.5      14.0            4.63%
         Overall                              59.3             64.7     65.9      67.3      68.8      70.9            3.63%
        Source: Canadean                                                                                      © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                         Page 108

© Canadean. This product is licensed and is not to be photocopied                                       Published: April 2012
        INDIA DOUGH PRODUCTS MARKET ANALYSIS


6.4           Pie & Pastry Shells Market Analysis, 2006–16
6.4.1         Pie & Pastry Shells Market by Volume, 2006–16

              Figure 73: India Pie & Pastry Shells Market by Volume (Kg m), 2006–16

                                                            4.60                                                                         3.00%
                     Pie & Pastry Shells Market by Volume




                                                            4.50
                                                            4.40                                                                         2.50%

                                                            4.30




                                                                                                                                                     Growth % (Y-O-Y)
                                                                                                                                         2.00%
                                                            4.20
                                                            4.10
                                    (Kg m)




                                                                                                                                         1.50%
                                                            4.00
                                                            3.90
                                                                                                                                         1.00%
                                                            3.80
                                                            3.70                                                                         0.50%
                                                            3.60
                                                            3.50                                                                         0.00%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                     Market Value       Y-o-Y Growth %


              Source: Canadean                                                                                                              © Canadean



              Table 116: India Pie & Pastry Shells Market by Volume (Kg m), 2006–16
                                                             2006     2007    2008    2009    2010     2011    2012       2013    2014      2015                        2016
               Overall
               Volume                                        3.90     3.94    3.97    4.00     4.05    4.10    4.16       4.24    4.32       4.41                       4.53
               Y-o-Y
               growth                                                0.92%   0.81%   0.90%   1.09%    1.28%   1.57%      1.74%   1.91%     2.08%               2.69%
              Source: Canadean                                                                                                              © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                    Page 109

      © Canadean. This product is licensed and is not to be photocopied                                                                  Published: April 2012
        INDIA DOUGH PRODUCTS MARKET ANALYSIS

6.4.2       Pie & Pastry Shells Market by Value, 2006–16

            Figure 74: India Pie & Pastry Shells Market by Value (INR m), 2006–16

                                                        720.0                                                                                              2.5%
                  Pie & Pastry Shells Marke tby Value




                                                        700.0
                                                                                                                                                           2.0%
                                                        680.0




                                                                                                                                                                    Growth % (Y-O-Y)
                                                                                                                                                           1.5%
                                (INR m)




                                                        660.0

                                                        640.0
                                                                                                                                                           1.0%

                                                        620.0
                                                                                                                                                           0.5%
                                                        600.0

                                                        580.0                                                                                              0.0%
                                                                 2006     2007    2008   2009    2010     2011 2012 2013 2014           2015    2016

                                                                                         Market Value          Y-o-Y Growth %


            Source: Canadean                                                                                                                              © Canadean



            Table 117: India Pie & Pastry Shells Market by Value (INR m), 2006–16
                                                         2006      2007          2008     2009     2010       2011    2012       2013          2014       2015              2016
             Market
             Value                                       626.8    633.8      640.2       645.9    651.7      658.7   666.9      675.7      685.2         695.4          709.6
             Y-o-Y
             growth                                               1.12%      1.01%       0.90%    0.89%      1.08%   1.24%      1.32%      1.41%         1.49%      2.04%
            Source: Canadean                                                                                                                              © Canadean



            Table 118: India Pie & Pastry Shells Market by Value (USD m), 2006–16
                                                         2006      2007          2008     2009     2010       2011    2012       2013          2014       2015              2016
             Market
             Value                                        12.5     12.7          12.8     12.9     13.0       13.2    14.3       14.5          14.7        14.9                 15.2
             Y-o-Y
             growth                                                1.1%          1.0%     0.9%     0.9%      1.1%    8.4%       1.3%           1.4%       1.5%             2.0%
            Source: Canadean                                                                                                                              © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                                    Page 110

    © Canadean. This product is licensed and is not to be photocopied                                                                                  Published: April 2012
        INDIA DOUGH PRODUCTS MARKET ANALYSIS


6.5           Prepared Pastry (Others) Market Analysis, 2006–16
6.5.1         Prepared Pastry (Others) Market by Volume, 2006–16

              Figure 75: India Prepared Pastry (Others) Market by Volume (Kg m), 2006–16

                                                                5.40                                                                                             4.0%
                     Prepared Pastry (other) Market by Volume




                                                                                                                                                                 3.5%
                                                                5.20
                                                                                                                                                                 3.0%




                                                                                                                                                                           Growth % (Y-O-Y)
                                                                5.00
                                                                                                                                                                 2.5%

                                                                4.80                                                                                             2.0%
                                      (Kg m)




                                                                                                                                                                 1.5%
                                                                4.60
                                                                                                                                                                 1.0%
                                                                4.40
                                                                                                                                                                 0.5%

                                                                4.20                                                                                             0.0%
                                                                         2006   2007    2008   2009    2010   2011    2012   2013    2014      2015     2016

                                                                                               Market Value           Y-o-Y Growth %


              Source: Canadean                                                                                                                                  © Canadean



              Table 119: India Prepared Pastry (Others) Market by Volume (Kg m), 2006–16
                                                                 2006      2007        2008     2009     2010        2011     2012      2013          2014      2015             2016
               Overall
               Volume                                             4.60      4.65       4.70     4.74     4.79        4.84     4.89      4.97          5.06       5.16                5.34
               Y-o-Y
               growth                                                     1.12%    1.01%       0.90%    0.99%    0.98%       1.17%     1.55%      1.72%        2.09%      3.48%
              Source: Canadean                                                                                                                                  © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                        Page 111

      © Canadean. This product is licensed and is not to be photocopied                                                                                      Published: April 2012
        INDIA DOUGH PRODUCTS MARKET ANALYSIS

6.5.2       Prepared Pastry (Others) Market by Value, 2006–16

            Figure 76: India Prepared Pastry (Others) Market by Value (INR m), 2006–16

                                                             1,250.0                                                                                     3.00%
                   Prepared Pastry (other) Market by Value




                                                                                                                                                         2.50%
                                                             1,200.0




                                                                                                                                                                     Growth % (Y-O-Y)
                                                                                                                                                         2.00%
                                                             1,150.0
                                   (INR m)




                                                                                                                                                         1.50%

                                                             1,100.0
                                                                                                                                                         1.00%

                                                             1,050.0
                                                                                                                                                         0.50%


                                                             1,000.0                                                                                     0.00%
                                                                        2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                            Market Value           Y-o-Y Growth %


            Source: Canadean                                                                                                                              © Canadean



            Table 120: India Prepared Pastry (Others) Market by Value (INR m), 2006–16
                                                               2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
             Market
             Value                                           1,078.5   1,090.6   1,100.5   1,109.2   1,121.4   1,133.5   1,146.5   1,161.8   1,178.2   1,199.4     1,233.2
             Y-o-Y
             growth                                                     1.12%     0.91%     0.80%     1.09%     1.08%     1.15%     1.33%     1.41%      1.79%      2.82%
            Source: Canadean                                                                                                                              © Canadean



            Table 121: India Prepared Pastry (Others) Market by Value (USD m), 2006–16
                                                               2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
             Market
             Value                                             21.6      21.8      22.0      22.2      22.4      22.7      24.6      24.9      25.2        25.7                26.4
             Y-o-Y
             growth                                                      1.1%      0.9%      0.8%      1.1%      1.1%      8.3%      1.3%      1.4%       1.8%            2.8%
            Source: Canadean                                                                                                                              © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                                    Page 112

    © Canadean. This product is licensed and is not to be photocopied                                                                                  Published: April 2012
        INDIA DOUGH PRODUCTS MARKET ANALYSIS


6.6           Pizza Bases Market Analysis, 2006–16
6.6.1         Pizza Bases Market by Volume, 2006–16

              Figure 77: India Pizza Bases Market by Volume (Kg m), 2006–16

                                                          3.50                                                                                                3.5%
                    Pizza Bases Market by Volume (Kg m)




                                                          3.00                                                                                                3.0%

                                                          2.50                                                                                                2.5%




                                                                                                                                                                        Growth % (Y-O-Y)
                                                          2.00                                                                                                2.0%

                                                          1.50                                                                                                1.5%

                                                          1.00                                                                                                1.0%

                                                          0.50                                                                                                0.5%

                                                          0.00                                                                                                0.0%
                                                                    2006     2007   2008    2009     2010     2011    2012   2013    2014   2015    2016

                                                                                             Market Value              Y-o-Y Growth %


              Source: Canadean                                                                                                                               © Canadean



              Table 122: India Pizza Bases Market by Volume (Kg m), 2006–16
                                                                 2006       2007     2008     2009       2010         2011    2012       2013      2014      2015             2016
               Overall
               Volume                                            2.37       2.42     2.46     2.50          2.55      2.61    2.69       2.77      2.85       2.94                3.03
               Y-o-Y
               growth                                                      1.98%    1.84%    1.70%      1.97%        2.51%   2.77%      2.89%   3.12%       3.13%      3.09%
              Source: Canadean                                                                                                                               © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                     Page 113

      © Canadean. This product is licensed and is not to be photocopied                                                                                   Published: April 2012
        INDIA DOUGH PRODUCTS MARKET ANALYSIS

6.6.2       Pizza Bases Market by Value, 2006–16

            Figure 78: India Pizza Bases Market by Value (INR m), 2006–16

                                                        800.0                                                                                                  4.5%
                  Pizza Bases Market by Value (INR m)




                                                        700.0                                                                                                  4.0%

                                                                                                                                                               3.5%
                                                        600.0




                                                                                                                                                                         Growth % (Y-O-Y)
                                                                                                                                                               3.0%
                                                        500.0
                                                                                                                                                               2.5%
                                                        400.0
                                                                                                                                                               2.0%
                                                        300.0
                                                                                                                                                               1.5%
                                                        200.0
                                                                                                                                                               1.0%
                                                        100.0                                                                                                  0.5%

                                                          0.0                                                                                                  0.0%
                                                                   2006     2007   2008    2009     2010   2011    2012   2013    2014       2015    2016

                                                                                           Overall Volume             Y-O-Y growth


            Source: Canadean                                                                                                                                  © Canadean



            Table 123: India Pizza Bases Market by Value (INR m), 2006–16
                                                            2006          2007     2008     2009       2010       2011    2012       2013           2014      2015             2016
             Market
             Value                                         557.2      568.2        579.8    590.8     601.2       615.2   630.4      646.1      665.0        686.7         713.2
             Y-o-Y
             growth                                                   2.0%         2.0%     1.9%       1.8%       2.3%    2.5%       2.5%           2.9%      3.3%             3.9%
            Source: Canadean                                                                                                                                  © Canadean



            Table 124: India Pizza Bases Market by Value (USD m), 2006–16
                                                            2006          2007     2008     2009       2010       2011    2012       2013           2014      2015             2016
             Market
             Value                                          11.1          11.4      11.6     11.8      12.0        12.3    13.5       13.8          14.2       14.7                15.3
             Y-o-Y
             growth                                                   2.0%         2.0%     1.9%       1.8%       2.3%    9.7%       2.5%           2.9%      3.3%             3.9%
            Source: Canadean                                                                                                                                  © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                                        Page 114

    © Canadean. This product is licensed and is not to be photocopied                                                                                      Published: April 2012
        INDIA DOUGH PRODUCTS MARKET ANALYSIS


6.7           Frozen Dough Products Market Analysis, 2006–16
6.7.1         Frozen Dough Products Market by Volume, 2006–16

              Figure 79: India Frozen Dough Products Market by Volume (Kg m), 2006–16

                                                       2.50                                                                                              5.0%
                     Frozen Dough Products Market by




                                                                                                                                                         4.5%
                                                       2.00                                                                                              4.0%




                                                                                                                                                                   Growth % (Y-O-Y)
                                                                                                                                                         3.5%
                              Volume (Kg m)




                                                       1.50                                                                                              3.0%
                                                                                                                                                         2.5%
                                                       1.00                                                                                              2.0%
                                                                                                                                                         1.5%
                                                       0.50                                                                                              1.0%
                                                                                                                                                         0.5%
                                                       0.00                                                                                              0.0%
                                                                2006   2007    2008   2009    2010     2011    2012   2013   2014      2015     2016

                                                                                      Market Value             Y-o-Y Growth %


              Source: Canadean                                                                                                                          © Canadean



              Table 125: India Frozen Dough Products Market by Volume (Kg m), 2006–16
                                                        2006      2007        2008     2009     2010          2011    2012      2013          2014      2015             2016
               Overall
               Volume                                    1.43      1.47       1.52     1.56     1.60          1.65    1.71      1.77          1.84       1.92                2.01
               Y-o-Y
               growth                                             3.3%        3.1%     2.6%     2.8%          3.2%    3.4%      3.6%          4.0%      4.3%            4.7%
              Source: Canadean                                                                                                                          © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                Page 115

      © Canadean. This product is licensed and is not to be photocopied                                                                              Published: April 2012
        INDIA DOUGH PRODUCTS MARKET ANALYSIS

6.7.2       Frozen Dough Products Market by Value, 2006–16

            Figure 80: India Frozen Dough Products Market by Value (INR m), 2006–16

                                                     700.0                                                                             4.0%
                   Frozen Dough Products Market by




                                                     600.0                                                                             3.5%

                                                                                                                                       3.0%
                                                     500.0




                                                                                                                                                 Growth % (Y-O-Y)
                            Value (INR m)




                                                                                                                                       2.5%
                                                     400.0
                                                                                                                                       2.0%
                                                     300.0
                                                                                                                                       1.5%
                                                     200.0
                                                                                                                                       1.0%

                                                     100.0                                                                             0.5%

                                                       0.0                                                                             0.0%
                                                              2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                               Overall Volume       Y-O-Y growth


            Source: Canadean                                                                                                          © Canadean



            Table 126: India Frozen Dough Products Market by Value (INR m), 2006–16
                                                      2006     2007     2008    2009    2010     2011     2012      2013    2014      2015              2016
             Market
             Value                                    482.0    498.3   514.2   527.4    542.3   558.8    575.5     593.4   611.8     631.5          654.1
             Y-o-Y
             growth                                           3.39%    3.18%   2.58%   2.81%    3.04%   3.00%      3.11%   3.11%     3.22%      3.57%
            Source: Canadean                                                                                                          © Canadean



            Table 127: India Frozen Dough Products Market by Value (USD m), 2006–16
                                                      2006     2007     2008    2009    2010     2011     2012      2013    2014      2015              2016
             Market
             Value                                      9.6     10.0    10.3    10.5     10.8    11.2     12.3      12.7    13.1       13.5                14.0
             Y-o-Y
             growth                                           3.39%    3.18%   2.58%   2.81%    3.04%   10.31%     3.11%   3.11%     3.22%      3.57%
            Source: Canadean                                                                                                          © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                Page 116

    © Canadean. This product is licensed and is not to be photocopied                                                              Published: April 2012
       INDIA DOUGH PRODUCTS MARKET ANALYSIS


6.8           Dough Products Market Volume Analysis by Brands, 2008-11

              Figure 81: India Dough Products Market Volume by Brands (Kg m), 2008–11
                    Dough Products Market Volume by Brands


                                                             1.70

                                                             1.68

                                                             1.66

                                                             1.64
                                    (Kg m)




                                                             1.62

                                                             1.60

                                                             1.58

                                                             1.56
                                                                    2008                  2009      2010       2011



                                                                                  Baker's Circle



              Source: Canadean                                                                                        © Canadean



              Table 128: India Dough Products Market Volume by Brands (Kg m), 2008–11
                                                                                                                                CAGR
               Brand Name                                              2008                2009    2010    2011               2008–11
               Baker's Circle                                              1.60             1.62    1.65    1.68                1.54%
               Other                                                   11.04               11.18   11.34   11.53                1.43%
               Overall                                                 12.65               12.81   12.99   13.20                1.45%

              Source: Canadean                                                                                        © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                              Page 117

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       INDIA DOUGH PRODUCTS MARKET ANALYSIS


6.9           Dough Products Market Value by Distribution Channel, 2008-11

              Figure 82: India Dough Products Market Value by Distribution Channel (INR m), 2008–11

                                                       3500.0
                     by Distribution Channel (INR m)
                      Dough Products Market Value




                                                       3000.0

                                                       2500.0

                                                       2000.0

                                                       1500.0

                                                       1000.0

                                                        500.0

                                                          0.0
                                                                         2008                     2009         2010                   2011


                                                                “Dollar Stores”, Variety Stores          Hypermarkets & Supermarkets

                                                                Convenience Stores                       Food & drinks specialists

                                                                Others


              Source: Canadean                                                                                                          © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                Page 118

      © Canadean. This product is licensed and is not to be photocopied                                                              Published: April 2012
 INDIA DOUGH PRODUCTS MARKET ANALYSIS


        Table 129: India Dough Products Market Value by Distribution Channel (INR m), 2008–11
                                                                                                                      CAGR
         Distribution Channel                                   2008         2009      2010      2011               2008–11
         Cash & Carries & Warehouse Clubs                            0.0       0.0       0.0       0.0                0.00%
         “Dollar Stores”, Variety Stores &
         General Merchandise Retailers                              15.7     16.0      16.2      16.5                 1.67%
         Hypermarkets & Supermarkets                          1,444.6      1,464.6   1,496.0   1,526.1                1.85%
         Convenience Stores                                   1,240.2      1,258.2   1,284.3   1,307.7                1.78%
         Food & drinks specialists                                  61.2     62.5      63.8      65.3                 2.15%
         Department Stores                                           0.0       0.0       0.0       0.0                0.00%
         Vending machines                                            0.0       0.0       0.0       0.0                0.00%
         Drug stores & Pharmacies                                    0.0       0.0       0.0       0.0                0.00%
         eRetailers                                                  0.0       0.0       0.0       0.0                0.00%
         Others                                                     72.9     72.2      56.2      50.6               -11.47%
         Overall                                              2,834.7      2,873.5   2,916.6   2,966.2                1.52%

        Source: Canadean                                                                                    © Canadean




        Table 130: India Dough Products Market Value by Distribution Channel (USD m), 2008–11
                                                                                                                      CAGR
         Distribution Channel                                   2008         2009      2010      2011               2008–11
         Cash & Carries & Warehouse Clubs                            0.0       0.0       0.0       0.0                0.00%
         “Dollar Stores”, Variety Stores &
         General Merchandise Retailers                               0.3       0.3       0.3       0.3                1.67%
         Hypermarkets & Supermarkets                                28.9     29.3      29.9      30.5                 1.85%
         Convenience Stores                                         24.8     25.2      25.7      26.2                 1.78%
         Food & drinks specialists                                   1.2       1.2       1.3       1.3                2.15%
         Department Stores                                           0.0       0.0       0.0       0.0                0.00%
         Vending machines                                            0.0       0.0       0.0       0.0                0.00%
         Drug stores & Pharmacies                                    0.0       0.0       0.0       0.0                0.00%
         eRetailers                                                  0.0       0.0       0.0       0.0                0.00%
         Others                                                      1.5       1.4       1.1       1.0              -11.47%
         Overall                                                    56.7     57.5      58.3      59.3                 1.52%

        Source: Canadean                                                                                    © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                          Page 119

© Canadean. This product is licensed and is not to be photocopied                                        Published: April 2012
        INDIA CEREAL BARS MARKET ANALYSIS


7             India Cereal Bars Market Analysis
7.1           Market Growth Dynamics-Cereal Bars, 2006–16
7.1.1         Cereal Bars Market Growth Dynamics by Volume, 2006–16

              Figure 83: India Cereal Bars Market Growth Dynamics by Volume, 2006–16




              Source: Canadean                                                                         © Canadean



              Table 131: India Cereal Bars Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
                                future market size (2016), by Volume (Kg m), by Segments
               Segment                                              CAGR(2011-16)   CAGR(2006-11)    Market Size 2016
               Granola/Muesli/Yogurt Bars                                  9.00%           6.00%                    0.17
               Other Cereal Bars                                           9.60%           6.00%                    6.74
              Source: Canadean                                                                         © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                               Page 120

      © Canadean. This product is licensed and is not to be photocopied                             Published: April 2012
        INDIA CEREAL BARS MARKET ANALYSIS

7.1.2       Cereal Bars Market Growth Dynamics by Value, 2006–16

            Figure 84: India Cereal Bars Market Growth Dynamics by Value, 2006–16




            Source: Canadean                                                                         © Canadean



            Table 132: India Cereal Bars Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
                              future market size (2016), by Value (INR m), by Segments
             Segment                                              CAGR(2011-16)   CAGR(2006-11)    Market Size 2016
             Granola/Muesli/Yogurt Bars                                  7.20%           6.00%                1419.23
             Other Cereal Bars                                           9.00%           6.00%                 646.30
            Source: Canadean                                                                         © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                               Page 121

    © Canadean. This product is licensed and is not to be photocopied                             Published: April 2012
        INDIA CEREAL BARS MARKET ANALYSIS


7.2           Cereal Bars Consumption Analysis, 2006–16
7.2.1         Cereal Bars Market by Volume, 2006–16

              Figure 85: India Cereal Bars Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                         8.0                                                                                             18.0%
                     Cereal Bars Consumption by Volume




                                                         7.0                                                                                             16.0%

                                                                                                                                                         14.0%
                                                         6.0




                                                                                                                                                                     Growth % (Y-O-Y)
                                                                                                                                                         12.0%
                                                         5.0
                                                                                                                                                         10.0%
                                   (Kg m)




                                                         4.0
                                                                                                                                                         8.0%
                                                         3.0
                                                                                                                                                         6.0%
                                                         2.0
                                                                                                                                                         4.0%
                                                         1.0                                                                                             2.0%

                                                         0.0                                                                                             0.0%
                                                                     2006    2007   2008   2009    2010    2011   2012   2013    2014    2015   2016

                                                                                           Overall Volume            Y-O-Y growth


              Source: Canadean                                                                                                                            © Canadean



              Table 133: India Cereal Bars Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                          2006          2007        2008    2009      2010        2011    2012      2013        2014      2015             2016
               Overall
               Volume                                          3.2          3.4      3.6     3.8          4.0      4.3     4.5          4.9      5.3        5.8                         6.7
               Y-o-Y
               growth                                                   6.8%        5.9%    5.7%      5.6%        6.1%    6.2%      7.8%        8.2%      9.7%      16.3%
              Source: Canadean                                                                                                                            © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                  Page 122

      © Canadean. This product is licensed and is not to be photocopied                                                                                Published: April 2012
        INDIA CEREAL BARS MARKET ANALYSIS

7.2.2       Cereal Bars Consumption by Segments, 2006–16

            Figure 86: India Cereal Bars Consumption (Kg m) by Segments, 2006–16

                                                         8.0
                   Cereal Bars Consumption by Segments




                                                         7.0

                                                         6.0

                                                         5.0

                                                         4.0
                                  (Kg m)




                                                         3.0

                                                         2.0

                                                         1.0

                                                         0.0
                                                               2006   2007    2008      2009   2010   2011      2012    2013     2014   2015       2016


                                                                        Granola/Meusli/Yogurt Bars                     Other Cereal Bars



            Source: Canadean                                                                                                                   © Canadean



            Table 134: India Cereal Bars Consumption (Kg m) by Segments, 2006–11
                                                                                                                                                        CAGR
             Segment                                                  2006       2007          2008          2009         2010          2011          2006–11
             Granola/Muesli/
             Yogurt Bars                                              0.08       0.09          0.09          0.10         0.10          0.11             6.00%
             Other Cereal Bars                                        3.18       3.40          3.60          3.80         4.02          4.26             6.00%
             Overall                                                  3.26       3.49          3.69          3.90         4.12          4.37             6.00%
            Source: Canadean                                                                                                                   © Canadean



            Table 135: India Cereal Bars Consumption (Kg m) by Segments, 2011–16
                                                                                                                                                        CAGR
             Segment                                                  2011       2012          2013          2014         2015          2016          2011–16
             Granola/Muesli/
             Yogurt Bars                                              0.11       0.12          0.12          0.13         0.15          0.17             9.00%
             Other Cereal Bars                                        4.26       4.53          4.88          5.28         5.79          6.74             9.60%
             Overall                                                  4.37       4.64          5.00          5.41         5.94          6.90             9.59%
            Source: Canadean                                                                                                                   © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                        Page 123

    © Canadean. This product is licensed and is not to be photocopied                                                                      Published: April 2012
        INDIA CEREAL BARS MARKET ANALYSIS


7.3           Cereal Bars Market Value Analysis, 2006–16
7.3.1         Cereal Bars Market by Value, 2006–16

              Figure 87: India Cereal Bars Market Value (INR m) and Growth (Y-o-Y), 2006–16

                                                           700.0                                                                                                  16.0%
                     Cereal Bars Market by Value (INR m)




                                                           600.0                                                                                                  14.0%

                                                                                                                                                                  12.0%
                                                           500.0




                                                                                                                                                                              Growth % (Y-O-Y)
                                                                                                                                                                  10.0%
                                                           400.0
                                                                                                                                                                  8.0%
                                                           300.0
                                                                                                                                                                  6.0%
                                                           200.0
                                                                                                                                                                  4.0%

                                                           100.0                                                                                                  2.0%

                                                             0.0                                                                                                  0.0%
                                                                         2006     2007   2008    2009     2010    2011    2012   2013     2014   2015    2016

                                                                                                  Overall Value             Y-O-Y growth


              Source: Canadean                                                                                                                                     © Canadean



              Table 136: India Cereal Bars Market Value (INR m) and Growth (Y-o-Y), 2006–16
                                                              2006              2007     2008     2009       2010        2011     2012       2013       2014       2015             2016
               Overall
               Value                                          313.9         335.5        356.3    376.4      397.3       420.1    447.0     478.4       518.9     567.6         646.3
               Y-o-Y
               growth                                                       6.9%         6.2%     5.6%       5.5%        5.7%     6.4%       7.0%       8.5%       9.4%      13.9%
              Source: Canadean                                                                                                                                     © Canadean



              Table 137: India Cereal Bars Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                              2006              2007     2008     2009       2010        2011     2012       2013       2014       2015             2016
               Overall
               Value                                               6.3           6.7       7.1      7.5          7.9       8.4      9.6      10.2        11.1       12.2                13.8
               Y-o-Y
               growth                                                       6.9%         6.2%     5.6%       5.5%        5.7%    14.0%       7.0%       8.5%       9.4%      13.9%
              Source: Canadean                                                                                                                                     © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                           Page 124

      © Canadean. This product is licensed and is not to be photocopied                                                                                         Published: April 2012
        INDIA CEREAL BARS MARKET ANALYSIS

7.3.2       Average Consumer Price/Kg - Cereal Bars, 2006-2016

            Figure 88: India Cereal Bars Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16

                                                              99.5                                                                                           0.5%
                     Average Consumer Price/ Kg-Cereal Bars



                                                              99.0
                                                              98.5                                                                                           0.0%

                                                              98.0




                                                                                                                                                                        Growth % (Y-O-Y)
                                                                                                                                                             -0.5%
                                                              97.5
                                                              97.0
                                                                                                                                                             -1.0%
                                    (INR)




                                                              96.5
                                                              96.0
                                                                                                                                                             -1.5%
                                                              95.5
                                                              95.0                                                                                           -2.0%
                                                              94.5
                                                              94.0                                                                                           -2.5%
                                                                       2006   2007    2008   2009    2010   2011     2012   2013    2014   2015    2016

                                                                                                Avg Price           Y-O-Y growth


            Source: Canadean                                                                                                                                 © Canadean



            Table 138: India Cereal Bars Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16
                                                               2006       2007       2008     2009     2010        2011     2012      2013        2014       2015             2016
             Avg.
             Price                                              98.6      98.7       99.0     99.0      98.9        98.6     98.8      98.0       98.3        98.0                95.9
             Y-o-Y
             growth                                                      0.1%        0.3%    0.0%      0.0%        -0.4%    0.2%      -0.7%       0.3%      -0.3%       -2.1%
            Source: Canadean                                                                                                                                 © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                                       Page 125

    © Canadean. This product is licensed and is not to be photocopied                                                                                     Published: April 2012
        INDIA CEREAL BARS MARKET ANALYSIS

7.3.3       Cereal Bars Market Value by Segments, 2006-2016

            Figure 89: India Cereal Bars Market Value (INR m) by Segments, 2006–16
                   Cereal Bars Market Value by Segments


                                                          2500.0

                                                          2000.0

                                                          1500.0
                                  (INR m)




                                                          1000.0

                                                           500.0

                                                             0.0
                                                                   2006      2007   2008      2009     2010   2011       2012     2013     2014     2015       2016



                                                                             Granola/Meusli/Yogurt Bars                         Other Cereal Bars



            Source: Canadean                                                                                                                              © Canadean



            Table 139: India Cereal Bars Market Value (INR m) by Segments, 2006–11
                                                                                                                                                                 CAGR
             Segment                                                      2006        2007           2008        2009              2010           2011         2006–11
             Granola/Muesli
             /Yogurt Bars                                                 749.1      801.4           852.9      900.0             949.7       1,002.5             6.00%
             Other Cereal Bars                                            313.9      335.5           356.3      376.4             397.3           420.1           6.00%
             Overall                                                  1,063.0       1,136.9      1,209.3       1,276.4           1,347.0      1,422.5             6.00%
            Source: Canadean                                                                                                                              © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                                 Page 126

    © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
 INDIA CEREAL BARS MARKET ANALYSIS


        Table 140: India Cereal Bars Market Value (INR m) by Segments, 2011–16
                                                                                                                     CAGR
         Segment                             2011             2012      2013      2014      2015      2016         2011–16
         Granola/Muesli
         /Yogurt Bars                     1,002.5         1,060.4     1,126.8   1,205.4   1,292.6   1,419.2           7.20%
         Other Cereal Bars                  420.1             447.0    478.4     518.9     567.6     646.3            9.00%
         Overall                          1,422.5         1,507.4     1,605.2   1,724.3   1,860.2   2,065.5           7.74%
        Source: Canadean                                                                                      © Canadean



        Table 141: India Cereal Bars Market Value (USD m) by Segments, 2006–11
                                                                                                                     CAGR
         Segment                             2006             2007      2008      2009      2010      2011         2006–11
         Granola/Muesli
         /Yogurt Bars                         15.0             16.0     17.1      18.0      19.0      20.0            6.00%
         Other Cereal Bars                     6.3              6.7       7.1       7.5       7.9       8.4           6.00%
         Overall                              21.3             22.7     24.2      25.5      26.9      28.5            6.00%
        Source: Canadean                                                                                      © Canadean



        Table 142: India Cereal Bars Market Value (USD m) by Segments, 2011–16
                                                                                                                     CAGR
         Segment                             2011             2012      2013      2014      2015      2016         2011–16
         Granola/Muesli
         /Yogurt Bars                         20.0             22.7     24.1      25.8      27.7      30.4            8.68%
         Other Cereal Bars                     8.4              9.6     10.2      11.1      12.2      13.8          10.51%
         Overall                              28.5             32.3     34.4      36.9      39.8      44.2            9.23%
        Source: Canadean                                                                                      © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                         Page 127

© Canadean. This product is licensed and is not to be photocopied                                       Published: April 2012
        INDIA CEREAL BARS MARKET ANALYSIS


7.4           Granola/Muesli/Yogurt Bars Market Analysis, 2006–16
7.4.1         Granola/Muesli/Yogurt Bars Market by Volume, 2006–16

              Figure 90: India Granola/Muesli/Yogurt Bars Market by Volume (Kg m), 2006–11




              Source: Canadean                                                                                                  © Canadean



              Table 143: India Granola/Muesli/Yogurt Bars Market by Volume (Kg m), 2006–16
                               2006        2007         2008        2009      2010      2011      2012      2013      2014      2015        2016
               Overall
               Volume      0.081        0.087       0.092       0.097      0.103     0.109     0.115     0.123     0.134     0.147       0.167
               Y-o-Y
               growth                      6.9%         6.3%        5.5%      5.5%      5.7%      6.0%      6.9%      9.1%      9.8%      13.4%
              Source: Canadean                                                                                                  © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                        Page 128

      © Canadean. This product is licensed and is not to be photocopied                                                      Published: April 2012
        INDIA CEREAL BARS MARKET ANALYSIS

7.4.2       Granola/Muesli/Yogurt Bars Market by Value, 2006–16

            Figure 91: India Granola/Muesli/Yogurt Bars Market by Value (INR m), 2006–16




            Source: Canadean                                                                                                 © Canadean



            Table 144: India Granola/Muesli/Yogurt Bars Market by Value (INR m), 2006–16
                             2006        2007         2008        2009    2010      2011      2012      2013      2014       2015        2016
             Market
             Value          749.1        801.4       852.9        900.0   949.7   1,002.5   1,060.4   1,126.8   1,205.4   1,292.6     1,419.2
             Y-o-Y
             growth                      7.0%         6.4%        5.5%    5.5%      5.6%      5.8%      6.3%      7.0%       7.2%        9.8%
            Source: Canadean                                                                                                 © Canadean



            Table 145: India Granola/Muesli/Yogurt Bars Market by Value (USD m), 2006–16
                             2006        2007         2008        2009    2010      2011      2012      2013      2014       2015        2016
             Market
             Value            15.0        16.0        17.1         18.0    19.0     20.0      22.7      24.1      25.8        27.7        30.4
             Y-o-Y
             growth                      7.0%         6.4%        5.5%    5.5%      5.6%     13.3%      6.3%      7.0%       7.2%        9.8%
            Source: Canadean                                                                                                 © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                       Page 129

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        INDIA CEREAL BARS MARKET ANALYSIS


7.5           Other Cereal Bars Market Analysis, 2006–16
7.5.1         Other Cereal Bars Market by Volume, 2006–16

              Figure 92: India Other Cereal Bars Market by Volume (Kg m), 2006–16

                                                         8.0                                                                      18.0%

                                                         7.0                                                                      16.0%
                   Other Cereal Bars Market by Volume




                                                                                                                                  14.0%
                                                         6.0




                                                                                                                                              Growth % (Y-O-Y)
                                                                                                                                  12.0%
                                                         5.0
                                                                                                                                  10.0%
                                                         4.0
                                  (Kg m)




                                                                                                                                   8.0%
                                                         3.0
                                                                                                                                   6.0%
                                                         2.0
                                                                                                                                   4.0%
                                                         1.0                                                                       2.0%

                                                         0.0                                                                       0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                              Market Value      Y-o-Y Growth %


              Source: Canadean                                                                                                    © Canadean



              Table 146: India Other Cereal Bars Market by Volume (Kg m), 2006–16
                                                        2006    2007   2008    2009    2010    2011   2012       2013   2014      2015        2016
               Overall
               Volume                                    3.2     3.4    3.6     3.8      4.0    4.3     4.5       4.9    5.3        5.8                  6.7
               Y-o-Y
               growth                                           6.8%   5.9%    5.7%    5.6%    6.1%   6.2%       7.8%   8.2%      9.7%      16.3%
              Source: Canadean                                                                                                    © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                          Page 130

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        INDIA CEREAL BARS MARKET ANALYSIS

7.5.2       Other Cereal Bars Market by Value, 2006–16

            Figure 93: India Other Cereal Bars Market by Value (INR m), 2006–16

                                                      700.0                                                                           16.0%
                  Other Cereal Bars Market by Value




                                                      600.0                                                                           14.0%

                                                                                                                                      12.0%
                                                      500.0




                                                                                                                                                  Growth % (Y-O-Y)
                                                                                                                                      10.0%
                                ((INR m)




                                                      400.0
                                                                                                                                      8.0%
                                                      300.0
                                                                                                                                      6.0%
                                                      200.0
                                                                                                                                      4.0%

                                                      100.0                                                                           2.0%

                                                        0.0                                                                           0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                Market Value       Y-o-Y Growth %


            Source: Canadean                                                                                                           © Canadean



            Table 147: India Other Cereal Bars Market by Value (INR m), 2006–16
                                                       2006     2007    2008     2009    2010    2011     2012      2013    2014       2015             2016
             Market
             Value                                     313.9    335.5   356.3   376.4    397.3   420.1   447.0      478.4   518.9     567.6         646.3
             Y-o-Y
             growth                                             6.9%    6.2%    5.6%     5.5%    5.7%    6.4%       7.0%    8.5%       9.4%      13.9%
            Source: Canadean                                                                                                           © Canadean



            Table 148: India Other Cereal Bars Market by Value (USD m), 2006–16
                                                       2006     2007    2008     2009    2010    2011     2012      2013    2014       2015             2016
             Market
             Value                                       6.3      6.7     7.1     7.5      7.9     8.4     9.6       10.2    11.1       12.2                13.8
             Y-o-Y
             growth                                             6.9%    6.2%    5.6%     5.5%    5.7%    14.0%      7.0%    8.5%       9.4%      13.9%
            Source: Canadean                                                                                                           © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                 Page 131

    © Canadean. This product is licensed and is not to be photocopied                                                               Published: April 2012
       INDIA CEREAL BARS MARKET ANALYSIS


7.6           Cereal Bars Market Volume Analysis by Brands, 2008-11

              Figure 94: India Cereal Bars Market Volume by Brands (Kg m), 2008–11

                                                           3.5
                     Cereal Bars Market Volume by Brands




                                                           3.0

                                                           2.5

                                                           2.0
                                   (Kg m)




                                                           1.5

                                                           1.0

                                                           0.5

                                                           0.0
                                                                 2008                    2009           2010          2011

                                                                           Nutri-grain             E2



              Source: Canadean                                                                                           © Canadean



              Table 149: India Cereal Bars Market Volume by Brands (Kg m), 2008–11
                                                                                                                                   CAGR
               Brand Name                                               2008               2009     2010       2011              2008–11
               Nutri-grain                                              2.28                2.41    2.55       2.71                5.91%
               E2                                                       0.33                0.35    0.36       0.39                5.51%
               Other                                                    0.99                1.04    1.10       1.16                5.55%
               Overall                                                  3.60                3.80    4.02       4.26                5.78%

              Source: Canadean                                                                                           © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                 Page 132

      © Canadean. This product is licensed and is not to be photocopied                                               Published: April 2012
       INDIA CEREAL BARS MARKET ANALYSIS


7.7           Cereal Bars Market Value by Distribution Channel, 2008-11

              Figure 95: India Cereal Bars Market Value by Distribution Channel (INR m), 2008–11

                                                     450.0
                     Distribution Channel ((INR m)
                     Cereal Bars Market Value by




                                                     400.0
                                                     350.0
                                                     300.0
                                                     250.0
                                                     200.0
                                                     150.0
                                                     100.0
                                                      50.0
                                                       0.0
                                                                      2008                2008       2008                    2008


                                                             “Dollar Stores”, Variety Stores     Hypermarkets & Supermarkets

                                                             Convenience Stores                  Food & drinks specialists

                                                             Others


              Source: Canadean                                                                                                      © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                         Page 133

      © Canadean. This product is licensed and is not to be photocopied                                                       Published: April 2012
 INDIA CEREAL BARS MARKET ANALYSIS


        Table 150: India Cereal Bars Market Value by Distribution Channel (INR m), 2008–11
                                                                                                                  CAGR
         Distribution Channel                                   2008       2009    2010      2011               2008–11
         Cash & Carries & Warehouse Clubs                            0.0     0.0     0.0       0.0                0.00%
         “Dollar Stores”, Variety Stores &
         General Merchandise Retailers                               1.8     1.9     2.0       2.2                5.80%
         Hypermarkets & Supermarkets                           161.0       170.2   180.6     191.5                5.95%
         Convenience Stores                                    180.4       190.4   200.9     212.2                5.57%
         Food & drinks specialists                                   7.7     8.2     8.7       9.3                6.56%
         Department Stores                                           0.0     0.0     0.0       0.0                0.00%
         Vending machines                                            0.0     0.0     0.0       0.0                0.00%
         Drug stores & Pharmacies                                    0.0     0.0     0.0       0.0                0.00%
         eRetailers                                                  0.0     0.0     0.0       0.0                0.00%
         Others                                                      5.4     5.7     4.9       4.8                -3.58%
         Overall                                               356.3       376.4   397.3     420.1                5.64%

        Source: Canadean                                                                                © Canadean




        Table 151: India Cereal Bars Market Value by Distribution Channel (USD m), 2008–11
                                                                                                                  CAGR
         Distribution Channel                                   2008       2009    2010      2011               2008–11
         Cash & Carries & Warehouse Clubs                           0.00    0.00    0.00      0.00                0.00%
         “Dollar Stores”, Variety Stores &
         General Merchandise Retailers                              0.04    0.04    0.04      0.05                5.80%
         Hypermarkets & Supermarkets                                3.72    3.52    3.95      4.10                5.95%
         Convenience Stores                                         4.16    3.94    4.40      4.55                5.57%
         Food & drinks specialists                                  0.18    0.17    0.19      0.20                6.56%
         Department Stores                                          0.00    0.00    0.00      0.00                0.00%
         Vending machines                                           0.00    0.00    0.00      0.00                0.00%
         Drug stores & Pharmacies                                   0.00    0.00    0.00      0.00                0.00%
         eRetailers                                                 0.00    0.00    0.00      0.00                0.00%
         Others                                                     0.12    0.12    0.11      0.10                -3.58%
         Overall                                                    8.23    7.78    8.69      9.00                5.64%

        Source: Canadean                                                                                © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                      Page 134

© Canadean. This product is licensed and is not to be photocopied                                    Published: April 2012
        INDIA ENERGY BARS MARKET ANALYSIS


8             India Energy Bars Market Analysis
8.1           Market Growth Dynamics-Energy Bars, 2006–16
8.1.1         Energy Bars Growth Dynamics by Volume, 2006–16

              Figure 96: India Energy Bars Market Growth Dynamics by Volume, 2006–16

                                     14.0%

                                     12.0%

                                     10.0%
                      CAGR 2006-11




                                     8.0%

                                     6.0%

                                     4.0%

                                     2.0%

                                     0.0%
                                         0.0%       2.0%            4.0%       6.0%       8.0%        10.0%   12.0%        14.0%
                                                                               CAGR 2011-16

                                                                                Energy Bars


              Source: Canadean                                                                                        © Canadean



              Table 152: India Energy Bars Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
                                       future market size (2016), by Volume (Kg m), by Segments
               Segment                                              CAGR(2011-16)             CAGR(2006-11)       Market Size 2016
               Energy Bars                                                 12.00%                   12.00%                       9.63
              Source: Canadean                                                                                        © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                            Page 135

      © Canadean. This product is licensed and is not to be photocopied                                          Published: April 2012
        INDIA ENERGY BARS MARKET ANALYSIS

8.1.2       Energy Bars Market Growth Dynamics by Value, 2006–16

            Figure 97: India Energy Bars Market Growth Dynamics by Value, 2006–16




            Source: Canadean                                                                         © Canadean



            Table 153: India Energy Bars Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
                              future market size (2016), by Value (INR m), by Segments
             Segment                                              CAGR(2011-16)   CAGR(2006-11)    Market Size 2016
             Energy Bars                                                13.50%           12.00%               5881.96
            Source: Canadean                                                                         © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                               Page 136

    © Canadean. This product is licensed and is not to be photocopied                             Published: April 2012
        INDIA ENERGY BARS MARKET ANALYSIS


8.2           Energy Bars Consumption Analysis, 2006–16
8.2.1         Energy Bars Market by Volume, 2006–16

              Figure 98: India Energy Bars Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                           12.0                                                                                                 16.0%
                     Energy Bars Market by Volume (Kg m)




                                                                                                                                                                14.0%
                                                           10.0
                                                                                                                                                                12.0%




                                                                                                                                                                            Growth % (Y-O-Y)
                                                            8.0
                                                                                                                                                                10.0%

                                                            6.0                                                                                                 8.0%

                                                                                                                                                                6.0%
                                                            4.0
                                                                                                                                                                4.0%
                                                            2.0
                                                                                                                                                                2.0%

                                                            0.0                                                                                                 0.0%
                                                                     2006     2007   2008    2009     2010     2011   2012    2013     2014    2015    2016

                                                                                               Overall Value             Y-O-Y growth


              Source: Canadean                                                                                                                                   © Canadean



              Table 154: India Energy Bars Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                                  2006       2007     2008     2009          2010      2011    2012       2013         2014      2015             2016
               Overall
               Volume                                              3.1        3.6      4.0      4.5           4.9       5.5      6.1          6.8       7.6        8.6                         9.6
               Y-o-Y
               growth                                                       14.6%    12.6%    11.6%      10.5%        10.8%   11.6%      11.9%        12.1%     12.1%      12.3%
              Source: Canadean                                                                                                                                   © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                         Page 137

      © Canadean. This product is licensed and is not to be photocopied                                                                                       Published: April 2012
        INDIA ENERGY BARS MARKET ANALYSIS


8.3           Energy Bars Market Value Analysis, 2006–16
8.3.1         Energy Bars Market by Value, 2006–16

              Figure 99: India Energy Bars Market Value (INR m) and Growth (Y-o-Y), 2006–16

                                                            7,000.0                                                                                       20.0%
                     Energy Bars Market by Value ((INR m)




                                                                                                                                                          18.0%
                                                            6,000.0
                                                                                                                                                          16.0%
                                                            5,000.0




                                                                                                                                                                      Growth % (Y-O-Y)
                                                                                                                                                          14.0%
                                                                                                                                                          12.0%
                                                            4,000.0
                                                                                                                                                          10.0%
                                                            3,000.0
                                                                                                                                                          8.0%

                                                            2,000.0                                                                                       6.0%
                                                                                                                                                          4.0%
                                                            1,000.0
                                                                                                                                                          2.0%
                                                                0.0                                                                                       0.0%
                                                                        2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                            Market Value            Y-o-Y Growth %


              Source: Canadean                                                                                                                             © Canadean



              Table 155: India Energy Bars Market Value (INR m) and Growth (Y-o-Y), 2006–16
                                                                2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
               Overall
               Value                                          1,772.0   2,006.0   2,271.6   2,534.2   2,804.4   3,122.8   3,486.4   3,913.0   4,407.5   5,004.4     5,882.0
               Y-o-Y
               growth                                                    13.2%     13.2%     11.6%     10.7%     11.4%     11.6%     12.2%     12.6%      13.5%      17.5%
              Source: Canadean                                                                                                                             © Canadean



              Table 156: India Energy Bars Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                                2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
               Overall
               Value                                            35.4      40.1      45.4      50.7      56.1      62.5      74.7      83.8      94.4      107.2         126.0
               Y-o-Y
               growth                                                    13.2%     13.2%     11.6%     10.7%     11.4%     19.6%     12.2%     12.6%      13.5%      17.5%
              Source: Canadean                                                                                                                             © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                   Page 138

      © Canadean. This product is licensed and is not to be photocopied                                                                                 Published: April 2012
        INDIA ENERGY BARS MARKET ANALYSIS

8.3.2       Average Consumer Price/Kg - Energy Bars, 2006-2016

            Figure 100: India Energy Bars Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16

                                                              620.0                                                                        5.0%
                     Average Consumer Price/ Kg-Energy Bars




                                                              610.0                                                                        4.0%

                                                              600.0
                                                                                                                                           3.0%




                                                                                                                                                      Growth % (Y-O-Y)
                                                              590.0
                                                                                                                                           2.0%
                                                              580.0
                                    ((INR )




                                                                                                                                           1.0%
                                                              570.0
                                                                                                                                           0.0%
                                                              560.0

                                                              550.0                                                                        -1.0%

                                                              540.0                                                                        -2.0%
                                                                       2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                          Avg. Price     Y-O-Y growth


            Source: Canadean                                                                                                               © Canadean



            Table 157: India Energy Bars Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16
                                                               2006     2007    2008    2009     2010   2011    2012    2013    2014       2015             2016
             Avg.
             Price                                             571.6    564.8   567.9   567.7   568.7   571.6   572.0   573.8   576.6     583.8         610.9
             Y-o-Y
             growth                                                     -1.2%   0.5%    0.0%     0.2%   0.5%    0.1%    0.3%    0.5%       1.3%            4.6%
            Source: Canadean                                                                                                               © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                     Page 139

    © Canadean. This product is licensed and is not to be photocopied                                                                   Published: April 2012
       INDIA ENERGY BARS MARKET ANALYSIS


8.4           Energy Bars Market Volume Analysis by Brands, 2008-11

              Figure 101: India Energy Bars Market Volume by Brands (Kg m), 2008–11

                                                          1.4
                     Energy Bars MarketVolume by Brands




                                                          1.2

                                                          1.0

                                                          0.8
                                   (Kg m)




                                                          0.6

                                                          0.4

                                                          0.2

                                                          0.0
                                                                2008          2009           2010                    2011


                                                                 Hershey's           Amaze          Sachin Fitkit



              Source: Canadean                                                                                              © Canadean



              Table 158: India Energy Bars Market Volume by Brands (Kg m), 2008–11
                                                                                                                                    CAGR
               Brand Name                                              2008      2009        2010            2011                 2008–11
               Hershey's                                               0.57      0.63        0.70             0.78                 11.24%
               Amaze                                                   0.16      0.18        0.20             0.22                 10.07%
               Sachin Fitkit                                           0.11      0.13        0.14             0.16                 11.12%
               Other                                                   3.16      3.52        3.89             4.31                 10.94%
               Overall                                                 4.00      4.46        4.93             5.46                 10.95%

              Source: Canadean                                                                                              © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                  Page 140

      © Canadean. This product is licensed and is not to be photocopied                                                Published: April 2012
       INDIA ENERGY BARS MARKET ANALYSIS


8.5           Energy Bars Market Value by Distribution Channel, 2008-11

              Figure 102: India Energy Bars Market Value by Distribution Channel (INR m), 2008–11

                                                              3500.0
                   Energy Bars Market Value by Distribution




                                                              3000.0
                                                              2500.0
                                                              2000.0
                              Channel ((INR m)




                                                              1500.0
                                                              1000.0
                                                               500.0
                                                                 0.0
                                                                             2008                  2009     2010                 2011



                                                                       “Dollar Stores”, Variety Stores    Hypermarkets & Supermarkets


                                                                       Convenience Stores                 Food & drinks specialists


                                                                       Others



              Source: Canadean                                                                                                           © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                 Page 141

      © Canadean. This product is licensed and is not to be photocopied                                                               Published: April 2012
 INDIA ENERGY BARS MARKET ANALYSIS


        Table 159: India Energy Bars Market Value by Distribution Channel (INR m), 2008–11
                                                                                                                      CAGR
         Distribution Channel                                   2008         2009      2010      2011               2008–11
         Cash & Carries & Warehouse Clubs                            0.0       0.0       0.0       0.0                0.00%
         “Dollar Stores”, Variety Stores &
         General Merchandise Retailers                              11.5     12.9      14.3      16.0                11.44%
         Hypermarkets & Supermarkets                          1,590.3      1,777.3   1,970.6   2,198.9               11.41%
         Convenience Stores                                    589.9        658.8     730.0     814.0                11.33%
         Food & drinks specialists                                  54.7     61.5      69.1      77.9                12.47%
         Department Stores                                           0.0       0.0       0.0       0.0                0.00%
         Vending machines                                            0.0       0.0       0.0       0.0                0.00%
         Drug stores & Pharmacies                                    0.0       0.0       0.0       0.0                0.00%
         eRetailers                                                  0.0       0.0       0.0       0.0                0.00%
         Others                                                     25.2     23.6      20.4      16.1               -13.85%
         Overall                                              2,271.6      2,534.2   2,804.4   3,122.8               11.19%

        Source: Canadean                                                                                    © Canadean




        Table 160: India Energy Bars Market Value by Distribution Channel (USD m), 2008–11
                                                                                                                      CAGR
         Distribution Channel                                   2008         2009      2010      2011               2008–11
         Cash & Carries & Warehouse Clubs                            0.0       0.0       0.0       0.0                0.00%
         “Dollar Stores”, Variety Stores &
         General Merchandise Retailers                               0.2       0.3       0.3       0.3               11.44%
         Hypermarkets & Supermarkets                                31.8     35.5      39.4      44.0                11.41%
         Convenience Stores                                         11.8     13.2      14.6      16.3                11.33%
         Food & drinks specialists                                   1.1       1.2       1.4       1.6               12.47%
         Department Stores                                           0.0       0.0       0.0       0.0                0.00%
         Vending machines                                            0.0       0.0       0.0       0.0                0.00%
         Drug stores & Pharmacies                                    0.0       0.0       0.0       0.0                0.00%
         eRetailers                                                  0.0       0.0       0.0       0.0                0.00%
         Others                                                      0.5       0.5       0.4       0.3              -13.85%
         Overall                                                    45.4     50.7      56.1      62.5                11.19%

        Source: Canadean                                                                                    © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                          Page 142

© Canadean. This product is licensed and is not to be photocopied                                        Published: April 2012
        INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9             India Cookies (Sweet Biscuits) Market Analysis
9.1           Market Growth Dynamics-Cookies (Sweet Biscuits), 2006–16
9.1.1         Cookies (Sweet Biscuits) Market Growth Dynamics by Volume, 2006–16

              Figure 103: India Cookies (Sweet Biscuits) Market Growth Dynamics by Volume, 2006–16

                                  7.0%
                                  6.0%
                   CAGR 2006-11




                                  5.0%
                                  4.0%
                                  3.0%
                                  2.0%
                                  1.0%
                                  0.0%
                                     0.0%      1.0%     2.0%        3.0%      4.0%    5.0%   6.0%     7.0%      8.0%    9.0%       10.0%
                                                                                 CAGR 2011-16

                                    Plain Cookies              Egg-Based Cookies        Chocolate Cookies        Assortments

                                    Butter-Based Cookies       Cream Filled             American Cookies         Waf er Biscuits

                                    Other Cookies              Artisanal Cookies


              Source: Canadean                                                                                              © Canadean



              Table 161: India Cookies (Sweet Biscuits) Market Dynamics: past and future growth rates (2006–11 &
                                         2011–16) and future market size (2016), by Volume (Kg m), by Segments
               Segment                                               CAGR(2011-16)              CAGR(2006-11)             Market Size 2016
               American Cookies                                               7.00%                    6.00%                           14.80
               Artisanal Cookies                                              6.00%                    6.00%                             3.53
               Assortments                                                    8.00%                    5.00%                           69.66
               Butter-Based Cookies                                           7.00%                    4.00%                           25.27
               Chocolate Cookies                                              7.00%                    5.00%                           70.41
               Cream Filled                                                   4.00%                    5.00%                           25.10
               Egg-Based Cookies                                              7.00%                    5.00%                          106.02
               Other Cookies                                                  8.00%                    5.00%                           10.75
               Plain Cookies                                                  7.00%                    5.00%                          163.44
               Wafer Biscuits                                                 6.00%                    5.00%                           14.35
              Source: Canadean                                                                                              © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                    Page 143

      © Canadean. This product is licensed and is not to be photocopied                                                  Published: April 2012
        INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.1.2       Cookies (Sweet Biscuits) Market Growth Dynamics by Value, 2006–16

            Figure 104: India Cookies (Sweet Biscuits) Market Growth Dynamics by Value, 2006–16

                                 6.0%

                                 5.0%
                  CAGR 2006-11




                                 4.0%

                                 3.0%

                                 2.0%

                                 1.0%

                                 0.0%
                                    0.0%            2.0%            4.0%           6.0%         8.0%           10.0%             12.0%
                                                                              CAGR 2011-16

                                   Plain Cookies            Chocolate Cookies        Assortments               Egg-Based Cookies

                                   Cream Filled             Butter-Based Cookies     Waf er Biscuits           American Cookies

                                   Other Cookies            Artisanal Cookies


            Source: Canadean                                                                                              © Canadean



            Table 162: India Cookies (Sweet Biscuits) Market Dynamics: past and future growth rates (2006–11 &
                                        2011–16) and future market size (2016), by Value (INR m), by Segments
             Segment                                              CAGR(2011-16)              CAGR(2006-11)              Market Size 2016
             American Cookies                                              7.00%                       5.00%                       1758.58
             Artisanal Cookies                                             6.00%                       4.00%                        543.67
             Assortments                                                   7.00%                       5.00%                       9412.85
             Butter-Based Cookies                                          7.00%                       5.00%                       4908.13
             Chocolate Cookies                                             7.00%                       5.00%                     12855.36
             Cream Filled                                                  8.00%                       5.00%                       6428.46
             Egg-Based Cookies                                             7.00%                       5.00%                       7878.88
             Other Cookies                                                 8.00%                       5.00%                       1133.02
             Plain Cookies                                                 7.00%                       5.00%                     18168.14
             Wafer Biscuits                                                9.00%                       5.00%                       2293.74
            Source: Canadean                                                                                              © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                    Page 144

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        INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.2           Cookies (Sweet Biscuits) Consumption Analysis, 2006–16
9.2.1         Cookies (Sweet Biscuits) Market by Volume, 2006–16

              Figure 105: India Cookies (Sweet Biscuits) Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                       600.0                                                                             10.0%
                     Consumption by Volume (Kg m)




                                                                                                                                          9.0%
                                                       500.0
                        Cookies (Sweet Biscuits)




                                                                                                                                          8.0%

                                                                                                                                          7.0%




                                                                                                                                                     Growth % (Y-O-Y)
                                                       400.0
                                                                                                                                          6.0%

                                                       300.0                                                                              5.0%

                                                                                                                                          4.0%
                                                       200.0
                                                                                                                                          3.0%

                                                                                                                                          2.0%
                                                       100.0
                                                                                                                                          1.0%

                                                            0.0                                                                           0.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                  Overall Volume       Y-O-Y growth


              Source: Canadean                                                                                                           © Canadean



              Table 163: India Cookies (Sweet Biscuits) Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                    2006          2007    2008    2009     2010    2011    2012       2013    2014       2015        2016
               Overall
               Volume                               282.0         296.1   310.2   324.6    341.1   359.6   380.5      403.1   429.1     459.8       503.3
               Y-o-Y
               growth                                             5.0%    4.8%    4.6%     5.1%    5.4%    5.8%       5.9%    6.5%       7.1%        9.5%
              Source: Canadean                                                                                                           © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                 Page 145

      © Canadean. This product is licensed and is not to be photocopied                                                               Published: April 2012
        INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.2.2       Cookies (Sweet Biscuits) Consumption by Segments, 2006–16

            Figure 106: India Cookies (Sweet Biscuits) Consumption (Kg m) by Segments, 2006–16

                                                    600.0
                   Consumption by Segments (Kg m)




                                                    500.0
                       Cookies (Sweet Biscuits)




                                                    400.0

                                                    300.0

                                                    200.0

                                                    100.0

                                                      0.0
                                                            2006     2007   2008     2009     2010   2011     2012   2013      2014   2015      2016

                                                       American Cookies                     Artisanal Cookies                  Assortments
                                                       Butter-Based Cookies                 Chocolate Cookies                  Cream Filled
                                                       Egg-Based Cookies                    Other Cookies                      Plain Cookies
                                                       Waf er Biscuits


            Source: Canadean                                                                                                                   © Canadean



            Table 164: India Cookies (Sweet Biscuits) Consumption (Kg m) by Segments, 2006–11
                                                                                                                                                       CAGR
             Segment                                               2006       2007           2008           2009       2010            2011         2006–11
             American Cookies                                       7.9        8.4             8.9           9.4         9.9            10.6            6.0%
             Artisanal Cookies                                      2.0        2.1             2.2           2.4         2.5             2.6            6.0%
             Assortments                                           37.1       39.1            41.1          43.1        45.1            47.4            5.0%
             Butter-Based Cookies                                  14.8       15.4            15.9          16.5        17.2            18.0            4.0%
             Chocolate Cookies                                     39.3       41.3            43.3          45.4        47.7            50.2            5.0%
             Cream Filled                                          16.2       17.0            17.8          18.7        19.6            20.6            5.0%
             Egg-Based Cookies                                     59.2       62.2            65.3          68.5        71.8            75.6            5.0%
             Other Cookies                                          5.7        6.0             6.3           6.6         7.0             7.3            5.0%
             Plain Cookies                                         91.3       95.8           100.0       104.4         110.1           116.5            5.0%
             Wafer Biscuits                                         8.4        8.8             9.2           9.6        10.1            10.7            5.0%
             Overall                                           282.0         296.1           310.2       324.6         341.1           359.6            5.0%
            Source: Canadean                                                                                                                   © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                      Page 146

    © Canadean. This product is licensed and is not to be photocopied                                                                    Published: April 2012
 INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



        Table 165: India Cookies (Sweet Biscuits) Consumption (Kg m) by Segments, 2011–16
                                                                                                             CAGR
         Segment                             2011             2012    2013    2014    2015    2016         2011–16
         American Cookies                     10.6             11.3    12.1    12.9    13.8    14.8            7.0%
         Artisanal Cookies                     2.6              2.8     3.0     3.1     3.3     3.5            6.0%
         Assortments                          47.4             50.2    53.5    57.6    62.5    69.7            8.0%
         Butter-Based Cookies                 18.0             18.9    20.0    21.3    22.8    25.3            7.0%
         Chocolate Cookies                    50.2             53.1    56.4    60.2    64.6    70.4            7.0%
         Cream Filled                         20.6             21.7    22.5    23.3    24.2    25.1            4.0%
         Egg-Based Cookies                    75.6             79.8    84.7    90.4    97.1   106.0            7.0%
         Other Cookies                         7.3              7.7     8.3     8.9     9.7    10.8            8.0%
         Plain Cookies                      116.5             123.7   130.7   138.6   148.3   163.4            7.0%
         Wafer Biscuits                       10.7             11.4    12.0    12.8    13.5    14.3            6.0%
         Overall                            359.6             380.5   403.1   429.1   459.8   503.3            7.0%
        Source: Canadean                                                                              © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                 Page 147

© Canadean. This product is licensed and is not to be photocopied                               Published: April 2012
        INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.3           Cookies (Sweet Biscuits) Market Value Analysis, 2006–16
9.3.1         Cookies (Sweet Biscuits) Market by Value, 2006–16

              Figure 107: India Cookies (Sweet Biscuits) Market Value (INR m) and Growth (Y-o-Y), 2006–16

                                                          70,000.0                                                                                12.0%
                     Cookies (Sweet Biscuits) Market by




                                                          60,000.0                                                                                10.0%

                                                          50,000.0




                                                                                                                                                              Growth % (Y-O-Y)
                                                                                                                                                  8.0%
                               Value ((INR m)




                                                          40,000.0
                                                                                                                                                  6.0%
                                                          30,000.0
                                                                                                                                                  4.0%
                                                          20,000.0

                                                          10,000.0                                                                                2.0%


                                                               0.0                                                                                0.0%
                                                                       2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                        Overall Value        Y-O-Y growth


              Source: Canadean                                                                                                                     © Canadean



              Table 166: India Cookies (Sweet Biscuits) Market Value (INR m) and Growth (Y-o-Y), 2006–16
                                                           2006       2007     2008     2009     2010     2011      2012      2013      2014       2015              2016
               Overall
               Value                                      36,250     37,971   39,762   41,600   43,773   46,245   49,067    52,123    55,613     59,683      65,381
               Y-o-Y
               growth                                                 4.7%     4.7%     4.6%     5.2%     5.6%      6.1%      6.2%      6.7%       7.3%             9.5%
              Source: Canadean                                                                                                                     © Canadean



              Table 167: India Cookies (Sweet Biscuits) Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                           2006       2007     2008     2009     2010     2011      2012      2013      2014       2015              2016
               Overall
               Value                                       725.0      759.4    795.2    832.0    875.5    924.9   1,051.0   1,116.5   1,191.2   1,278.4     1,400.5
               Y-o-Y
               growth                                                 4.7%     4.7%     4.6%     5.2%     5.6%     13.6%      6.2%      6.7%       7.3%             9.5%
              Source: Canadean                                                                                                                     © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                           Page 148

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        INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.3.2       Average Consumer Price/Kg - Cookies (Sweet Biscuits), 2006-2016

            Figure 108: India Cookies (Sweet Biscuits) Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16

                                                         130.5                                                                           0.4%
                   Average Consumer Price/ Kg -Cookies




                                                         130.0                                                                           0.3%
                          (Sweet Biscuits) ((INR )




                                                         129.5                                                                           0.2%




                                                                                                                                                   Growth % (Y-O-Y)
                                                         129.0                                                                           0.1%

                                                         128.5                                                                           0.0%

                                                         128.0                                                                           -0.1%

                                                         127.5                                                                           -0.2%

                                                         127.0                                                                           -0.3%
                                                                  2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                       Avg Price      Y-O-Y growth


            Source: Canadean                                                                                                            © Canadean



            Table 168: India Cookies (Sweet Biscuits) Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16
                                                          2006     2007     2008     2009     2010    2011    2012    2013    2014      2015          2016
             Overall
             Value                                        128.6    128.2    128.2    128.2   128.3   128.6   129.0   129.3   129.6     129.8       129.9
             Y-o-Y
             growth                                               -0.24%   -0.05%   -0.02%   0.13%   0.21%   0.29%   0.27%   0.22%     0.16%      0.06%
            Source: Canadean                                                                                                            © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                  Page 149

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        INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.3.3       Cookies (Sweet Biscuits) Market Value by Segments, 2006-2016

            Figure 109: India Cookies (Sweet Biscuits) Market Value (INR m) by Segments, 2006–16

                                                         70000.0
                   Market Value by Segments ((INR m)




                                                         60000.0
                        Cookies (Sweet Biscuits)




                                                         50000.0

                                                         40000.0

                                                         30000.0

                                                         20000.0

                                                         10000.0

                                                             0.0
                                                                   2006    2007     2008     2009     2010   2011    2012   2013       2014     2015      2016


                                                       American Cookies        Artisanal Cookies             Assortments                 Butter-Based Cookies
                                                       Chocolate Cookies       Cream Filled                  Egg-Based Cookies           Other Cookies
                                                       Plain Cookies           Waf er Biscuits

            Source: Canadean                                                                                                                             © Canadean



            Table 169: India Cookies (Sweet Biscuits) Market Value (INR m) by Segments, 2006–11
                                                                                                                                                                 CAGR
             Segment                                                   2006          2007           2008         2009          2010              2011         2006–11
             American Cookies                                         982.4        1,027.5      1,078.5        1,129.4       1,187.3           1,253.8            5.0%
             Artisanal Cookies                                        333.9         345.3           358.7       372.0         387.7             406.3             4.0%
             Assortments                                             5,258.4       5,499.5      5,784.3        6,056.7       6,366.3           6,711.2            5.0%
             Butter-Based Cookies                                    2,741.9       2,867.6      3,007.1        3,149.1       3,310.6           3,499.4            5.0%
             Chocolate Cookies                                       7,181.6       7,548.2      7,913.4        8,293.6       8,707.9           9,165.7            5.0%
             Cream Filled                                            3,428.0       3,585.2      3,748.3        3,914.3       4,120.2           4,375.1            5.0%
             Egg-Based Cookies                                       4,401.5       4,626.2      4,854.8        5,087.9       5,341.8           5,617.5            5.0%
             Other Cookies                                            604.2         635.0           666.4       698.4         732.5             771.1             5.0%
             Plain Cookies                                          10,149.5      10,614.8     11,075.9       11,567.4      12,213.7          12,953.6            5.0%
             Wafer Biscuits                                          1,168.1       1,221.6      1,274.7        1,331.2       1,405.6           1,490.8            5.0%
             Overall                                                36,249.5      37,970.8     39,762.1       41,600.0      43,773.4          46,244.6            5.0%
            Source: Canadean                                                                                                                             © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                                Page 150

    © Canadean. This product is licensed and is not to be photocopied                                                                              Published: April 2012
 INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



        Table 170: India Cookies (Sweet Biscuits) Market Value (INR m) by Segments, 2011–16
                                                                                                                         CAGR
         Segment                             2011             2012       2013       2014       2015       2016         2011–16
         American Cookies                 1,253.8         1,334.8      1,422.9    1,517.8    1,625.2    1,758.6            7.0%
         Artisanal Cookies                  406.3             427.3     450.8      476.3      505.8      543.7             6.0%
         Assortments                      6,711.2         7,116.3      7,573.4    8,081.4    8,656.3    9,412.8            7.0%
         Butter-Based Cookies             3,499.4         3,703.4      3,926.2    4,191.2    4,500.0    4,908.1            7.0%
         Chocolate Cookies                9,165.7         9,699.9     10,293.8   10,987.7   11,796.4   12,855.4            7.0%
         Cream Filled                     4,375.1         4,678.2      5,003.8    5,392.9    5,850.4    6,428.5            8.0%
         Egg-Based Cookies                5,617.5         5,933.3      6,291.2    6,696.6    7,177.6    7,878.9            7.0%
         Other Cookies                      771.1             817.3     876.6      948.0     1,026.5    1,133.0            8.0%
         Plain Cookies                   12,953.6        13,762.6     14,572.3   15,475.9   16,535.4   18,168.1            7.0%
         Wafer Biscuits                   1,490.8         1,594.0      1,711.8    1,844.7    2,009.3    2,293.7            9.0%
         Overall                         46,244.6        49,067.2     52,122.7   55,612.6   59,683.0   65,380.8            7.2%
        Source: Canadean                                                                                          © Canadean



        Table 171: India Cookies (Sweet Biscuits) Market Value (USD m) by Segments, 2006–11
                                                                                                                         CAGR
         Segment                             2006             2007       2008       2009       2010       2011         2006–11
         American Cookies                     19.6             20.5      21.6       22.6       23.7       25.1             5.0%
         Artisanal Cookies                     6.7              6.9        7.2        7.4        7.8        8.1            4.0%
         Assortments                        105.2             110.0     115.7      121.1      127.3      134.2             5.0%
         Butter-Based Cookies                 54.8             57.4      60.1       63.0       66.2       70.0             5.0%
         Chocolate Cookies                  143.6             151.0     158.3      165.9      174.2      183.3             5.0%
         Cream Filled                         68.6             71.7      75.0       78.3       82.4       87.5             5.0%
         Egg-Based Cookies                    88.0             92.5      97.1      101.8      106.8      112.4             5.0%
         Other Cookies                        12.1             12.7      13.3       14.0       14.7       15.4             5.0%
         Plain Cookies                      203.0             212.3     221.5      231.3      244.3      259.1             5.0%
         Wafer Biscuits                       23.4             24.4      25.5       26.6       28.1       29.8             5.0%
         Overall                            725.0             759.4     795.2      832.0      875.5      924.9            4.99%
        Source: Canadean                                                                                          © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                             Page 151

© Canadean. This product is licensed and is not to be photocopied                                           Published: April 2012
 INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



        Table 172: India Cookies (Sweet Biscuits) Market Value (USD m) by Segments, 2011–16
                                                                                                                     CAGR
         Segment                             2011             2012      2013      2014      2015      2016         2011–16
         American Cookies                     25.1             28.6     30.5      32.5      34.8      37.7             8.5%
         Artisanal Cookies                     8.1              9.2       9.7     10.2      10.8      11.6             7.5%
         Assortments                        134.2             152.4    162.2     173.1     185.4     201.6             8.5%
         Butter-Based Cookies                 70.0             79.3     84.1      89.8      96.4     105.1             8.5%
         Chocolate Cookies                  183.3             207.8    220.5     235.4     252.7     275.4             8.5%
         Cream Filled                         87.5            100.2    107.2     115.5     125.3     137.7             9.5%
         Egg-Based Cookies                  112.4             127.1    134.8     143.4     153.7     168.8             8.5%
         Other Cookies                        15.4             17.5     18.8      20.3      22.0      24.3             9.5%
         Plain Cookies                      259.1             294.8    312.1     331.5     354.2     389.2             8.5%
         Wafer Biscuits                       29.8             34.1     36.7      39.5      43.0      49.1            10.5%
         Overall                            924.9         1,051.0     1,116.5   1,191.2   1,278.4   1,400.5            8.7%
        Source: Canadean                                                                                      © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                         Page 152

© Canadean. This product is licensed and is not to be photocopied                                       Published: April 2012
        INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.4           American Cookies Market Analysis, 2006–16
9.4.1         American Cookies Market by Volume, 2006–16

              Figure 110: India American Cookies Market by Volume (Kg m), 2006–16

                                                         16.0                                                                                              8.0%
                     American Cookies Market by Volume




                                                         14.0                                                                                              7.0%

                                                         12.0                                                                                              6.0%




                                                                                                                                                                     Growth % (Y-O-Y)
                                                         10.0                                                                                              5.0%
                                  (Kg m)




                                                          8.0                                                                                              4.0%

                                                          6.0                                                                                              3.0%

                                                          4.0                                                                                              2.0%

                                                          2.0                                                                                              1.0%

                                                          0.0                                                                                              0.0%
                                                                  2006     2007    2008   2009    2010   2011    2012   2013   2014      2015     2016

                                                                                          Market Value           Y-o-Y Growth %


              Source: Canadean                                                                                                                            © Canadean



              Table 173: India American Cookies Market by Volume (Kg m), 2006–16
                                                          2006      2007          2008     2009     2010        2011    2012      2013          2014      2015             2016
               Overall
               Volume                                       7.9          8.4       8.9      9.4      9.9        10.6    11.3      12.1          12.9       13.8                14.8
               Y-o-Y
               growth                                               6.1%          6.0%     5.6%     6.0%        6.3%    6.9%      7.1%          7.0%      7.0%             7.0%
              Source: Canadean                                                                                                                            © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                  Page 153

      © Canadean. This product is licensed and is not to be photocopied                                                                                Published: April 2012
        INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.4.2       American Cookies Market by Value, 2006–16

            Figure 111: India American Cookies Market by Value (INR m), 2006–16

                                                      2,000.0                                                                                       9.0%
                   American Cookies Market by Value




                                                      1,800.0                                                                                       8.0%
                                                      1,600.0                                                                                       7.0%




                                                                                                                                                              Growth % (Y-O-Y)
                                                      1,400.0
                                                                                                                                                    6.0%
                                                      1,200.0
                               ((INR m)




                                                                                                                                                    5.0%
                                                      1,000.0
                                                                                                                                                    4.0%
                                                       800.0
                                                                                                                                                    3.0%
                                                       600.0
                                                       400.0                                                                                        2.0%

                                                       200.0                                                                                        1.0%

                                                          0.0                                                                                       0.0%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                    Market Value           Y-o-Y Growth %


            Source: Canadean                                                                                                                       © Canadean



            Table 174: India American Cookies Market by Value (INR m), 2006–16
                                                       2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
             Market
             Value                                     982.4    1,027.5   1,078.5   1,129.4   1,187.3   1,253.8   1,334.8   1,422.9   1,517.8   1,625.2     1,758.6
             Y-o-Y
             growth                                               4.6%      5.0%      4.7%      5.1%      5.6%      6.5%      6.6%      6.7%       7.1%            8.2%
            Source: Canadean                                                                                                                       © Canadean



            Table 175: India American Cookies Market by Value (USD m), 2006–16
                                                       2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
             Market
             Value                                      19.6      20.5      21.6      22.6      23.7      25.1      28.6      30.5      32.5        34.8                37.7
             Y-o-Y
             growth                                               4.6%      5.0%      4.7%      5.1%      5.6%     14.0%      6.6%      6.7%       7.1%            8.2%
            Source: Canadean                                                                                                                       © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                             Page 154

    © Canadean. This product is licensed and is not to be photocopied                                                                           Published: April 2012
        INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.5           Artisanal Cookies Market Analysis, 2006–16
9.5.1         Artisanal Cookies Market by Volume, 2006–11

              Figure 112: India Artisanal Cookies Market by Volume (Kg m), 2006–11

                                                          4.00                                                                                            8.0%
                     Artisanal Cookies Market by Volume




                                                          3.50                                                                                            7.0%

                                                          3.00                                                                                            6.0%




                                                                                                                                                                    Growth % (Y-O-Y)
                                                          2.50                                                                                            5.0%
                                    (Kg m)




                                                          2.00                                                                                            4.0%

                                                          1.50                                                                                            3.0%

                                                          1.00                                                                                            2.0%

                                                          0.50                                                                                            1.0%

                                                          0.00                                                                                            0.0%
                                                                   2006   2007    2008   2009    2010   2011    2012   2013   2014      2015     2016

                                                                                         Market Value           Y-o-Y Growth %


              Source: Canadean                                                                                                                           © Canadean



              Table 176: India Artisanal Cookies Market by Volume (Kg m), 2006–16
                                                           2006      2007        2008     2009     2010        2011    2012      2013          2014      2015             2016
               Overall
               Volume                                       1.97      2.11       2.24     2.37     2.51        2.64    2.79      2.95          3.13       3.32                3.53
               Y-o-Y
               growth                                                6.9%        6.2%     5.7%     5.8%        5.3%    5.6%      6.0%          6.0%      6.1%            6.2%
              Source: Canadean                                                                                                                           © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                                 Page 155

      © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
        INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.5.2       Artisanal Cookies Market by Value, 2006–16

            Figure 113: India Artisanal Cookies Market by Value (INR m), 2006–16

                                                       600.0                                                                             8.0%
                   Artisanal Cookies Market by Value




                                                                                                                                         7.0%
                                                       500.0
                                                                                                                                         6.0%




                                                                                                                                                   Growth % (Y-O-Y)
                                                       400.0
                                                                                                                                         5.0%
                                ((INR m)




                                                       300.0                                                                             4.0%

                                                                                                                                         3.0%
                                                       200.0
                                                                                                                                         2.0%
                                                       100.0
                                                                                                                                         1.0%

                                                         0.0                                                                             0.0%
                                                                2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                 Market Value       Y-o-Y Growth %


            Source: Canadean                                                                                                            © Canadean



            Table 177: India Artisanal Cookies Market by Value (INR m), 2006–16
                                                        2006     2007    2008     2009    2010    2011     2012      2013    2014       2015             2016
             Market
             Value                                      333.9    345.3   358.7   372.0    387.7   406.3   427.3      450.8   476.3     505.8         543.7
             Y-o-Y
             growth                                              3.4%    3.9%    3.7%     4.2%    4.8%    5.2%       5.5%    5.7%       6.2%            7.5%
            Source: Canadean                                                                                                            © Canadean



            Table 178: India Artisanal Cookies Market by Value (USD m), 2006–16
                                                        2006     2007    2008     2009    2010    2011     2012      2013    2014       2015             2016
             Market
             Value                                        6.7      6.9     7.2     7.4      7.8     8.1     9.2        9.7    10.2       10.8                11.6
             Y-o-Y
             growth                                              3.4%    3.9%    3.7%     4.2%    4.8%    12.7%      5.5%    5.7%       6.2%            7.5%
            Source: Canadean                                                                                                            © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                  Page 156

    © Canadean. This product is licensed and is not to be photocopied                                                                Published: April 2012
        INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.6           Assortments Market Analysis, 2006–16
9.6.1         Assortments Market by Volume, 2006–16

              Figure 114: India Assortments Market by Volume (Kg m), 2006–16

                                                           80.0                                                                         14.00%
                     Assortments Market by Volume (Kg m)




                                                           70.0                                                                         12.00%

                                                           60.0
                                                                                                                                        10.00%




                                                                                                                                                     Growth % (Y-O-Y)
                                                           50.0
                                                                                                                                       8.00%
                                                           40.0
                                                                                                                                       6.00%
                                                           30.0
                                                                                                                                       4.00%
                                                           20.0

                                                           10.0                                                                        2.00%

                                                            0.0                                                                        0.00%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                   Market Value      Y-o-Y Growth %


              Source: Canadean                                                                                                         © Canadean



              Table 179: India Assortments Market by Volume (Kg m), 2006–16
                                                           2006     2007    2008    2009    2010    2011   2012       2013   2014      2015        2016
               Overall
               Volume                                       37.1     39.1   41.1    43.1     45.1   47.4    50.2      53.5   57.6       62.5        69.7
               Y-o-Y
               growth                                               5.3%    5.1%    4.8%    4.7%    5.1%   5.8%       6.6%   7.7%      8.5%      11.5%
              Source: Canadean                                                                                                         © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                               Page 157

      © Canadean. This product is licensed and is not to be photocopied                                                             Published: April 2012
        INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.6.2       Assortments Market by Value, 2006–16

            Figure 115: India Assortments Market by Value (INR m), 2006–16




            Source: Canadean                                                                                                     © Canadean



            Table 180: India Assortments Market by Value (INR m), 2006–16
                             2006        2007         2008          2009      2010      2011      2012      2013      2014       2015        2016
             Market
             Value        5,258.4      5,499.5     5,784.3        6,056.7   6,366.3   6,711.2   7,116.3   7,573.4   8,081.4   8,656.3     9,412.8
             Y-o-Y
             growth                      4.6%         5.2%          4.7%      5.1%      5.4%      6.0%      6.4%      6.7%       7.1%        8.7%
            Source: Canadean                                                                                                     © Canadean



            Table 181: India Assortments Market by Value (USD m), 2006–16
                             2006        2007         2008          2009      2010      2011      2012      2013      2014       2015        2016
             Market
             Value          105.2        110.0       115.7         121.1     127.3     134.2     152.4     162.2     173.1      185.4       201.6
             Y-o-Y
             growth                      4.6%         5.2%          4.7%      5.1%      5.4%     13.6%      6.4%      6.7%       7.1%        8.7%
            Source: Canadean                                                                                                     © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                           Page 158

    © Canadean. This product is licensed and is not to be photocopied                                                         Published: April 2012
        INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.7           Butter- Based Cookies Market Analysis, 2006–16
9.7.1         Butter- Based Cookies Market by Volume, 2006–16

              Figure 116: India Butter- Based Cookies Market by Volume (Kg m), 2006–16

                                                             30.0                                                                        12.0%
                     Butter-Based Cookies Market by Volume




                                                             25.0                                                                        10.0%




                                                                                                                                                     Growth % (Y-O-Y)
                                                             20.0                                                                        8.0%


                                                             15.0                                                                        6.0%
                                     (Kg m)




                                                             10.0                                                                        4.0%


                                                              5.0                                                                        2.0%


                                                              0.0                                                                        0.0%
                                                                      2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                      Market Value      Y-o-Y Growth %


              Source: Canadean                                                                                                            © Canadean



              Table 182: India Butter- Based Cookies Market by Volume (Kg m), 2006–16
                                                              2006      2007   2008    2009    2010    2011   2012       2013   2014      2015             2016
               Overall
               Volume                                          14.8     15.4   15.9    16.5     17.2   18.0    18.9      20.0   21.3       22.8                25.3
               Y-o-Y
               growth                                                   3.7%   3.8%    3.7%    4.1%    4.7%   5.0%       5.5%   6.6%      7.4%      10.6%
              Source: Canadean                                                                                                            © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                  Page 159

      © Canadean. This product is licensed and is not to be photocopied                                                                Published: April 2012
        INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.7.2       Butter- Based Cookies Market by Value, 2006–16

            Figure 117: India Butter- Based Cookies Market by Value(INR m), 2006–16

                                                          6,000.0                                                                                      10.0%
                   Butter-Based Cookies Market by Value




                                                                                                                                                       9.0%
                                                          5,000.0
                                                                                                                                                       8.0%




                                                                                                                                                                   Growth % (Y-O-Y)
                                                                                                                                                       7.0%
                                                          4,000.0
                                                                                                                                                       6.0%
                                 ((INR m)




                                                          3,000.0                                                                                      5.0%
                                                                                                                                                       4.0%
                                                          2,000.0
                                                                                                                                                       3.0%
                                                                                                                                                       2.0%
                                                          1,000.0
                                                                                                                                                       1.0%
                                                               0.0                                                                                     0.0%
                                                                      2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                         Market Value            Y-o-Y Growth %


            Source: Canadean                                                                                                                            © Canadean



            Table 183: India Butter- Based Cookies Market by Value (INR m), 2006–16
                                                            2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
             Market
             Value                                        2,741.9    2,867.6   3,007.1   3,149.1   3,310.6   3,499.4   3,703.4   3,926.2   4,191.2   4,500.0     4,908.1
             Y-o-Y
             growth                                                    4.6%      4.9%      4.7%      5.1%      5.7%      5.8%      6.0%      6.7%       7.4%            9.1%
            Source: Canadean                                                                                                                            © Canadean



            Table 184: India Butter- Based Cookies Market by Value (USD m), 2006–16
                                                            2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
             Market
             Value                                          54.8       57.4      60.1      63.0      66.2      70.0      79.3      84.1      89.8        96.4        105.1
             Y-o-Y
             growth                                                    4.6%      4.9%      4.7%      5.1%      5.7%     13.3%      6.0%      6.7%       7.4%            9.1%
            Source: Canadean                                                                                                                            © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                                  Page 160

    © Canadean. This product is licensed and is not to be photocopied                                                                                Published: April 2012
        INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.8           Chocolate Cookies Market Analysis, 2006–16
9.8.1         Chocolate Cookies Market by Volume, 2006–16

              Figure 118: India Chocolate Cookies Market by Volume (Kg m), 2006–16

                                                          80.0                                                                         10.0%
                     Chocolate Cookies Market by Volume




                                                          70.0                                                                         9.0%
                                                                                                                                       8.0%
                                                          60.0




                                                                                                                                                   Growth % (Y-O-Y)
                                                                                                                                       7.0%
                                                          50.0                                                                         6.0%
                                   (Kg m)




                                                          40.0                                                                         5.0%

                                                          30.0                                                                         4.0%
                                                                                                                                       3.0%
                                                          20.0
                                                                                                                                       2.0%
                                                          10.0                                                                         1.0%
                                                           0.0                                                                         0.0%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                    Market Value      Y-o-Y Growth %


              Source: Canadean                                                                                                          © Canadean



              Table 185: India Chocolate Cookies Market by Volume (Kg m), 2006–16
                                                           2006      2007    2008    2009    2010    2011   2012       2013   2014      2015              2016
               Overall
               Volume                                       39.3      41.3   43.3    45.4     47.7   50.2    53.1      56.4   60.2       64.6                70.4
               Y-o-Y
               growth                                                5.0%    4.9%    4.8%    5.0%    5.3%   5.8%       6.1%   6.7%      7.4%             9.0%
              Source: Canadean                                                                                                          © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                Page 161

      © Canadean. This product is licensed and is not to be photocopied                                                              Published: April 2012
        INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.8.2       Chocolate Cookies Market by Value, 2006–16

            Figure 119: India Chocolate Cookies Market by Value (INR m), 2006–16

                                                       14,000.0                                                                          10.0%
                   Chocolate Cookies Market by Value




                                                                                                                                         9.0%
                                                       12,000.0
                                                                                                                                         8.0%
                                                       10,000.0




                                                                                                                                                     Growth % (Y-O-Y)
                                                                                                                                         7.0%
                                                                                                                                         6.0%
                                                        8,000.0
                               ((INR m)




                                                                                                                                         5.0%
                                                        6,000.0
                                                                                                                                         4.0%

                                                        4,000.0                                                                          3.0%
                                                                                                                                         2.0%
                                                        2,000.0
                                                                                                                                         1.0%
                                                            0.0                                                                          0.0%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                  Market Value       Y-o-Y Growth %


            Source: Canadean                                                                                                              © Canadean



            Table 186: India Chocolate Cookies Market by Value (INR m), 2006–16
                                                        2006      2007    2008     2009     2010   2011     2012      2013     2014       2015              2016
             Market
             Value                                      7,182     7,548   7,913   8,294    8,708   9,166   9,700   10,294     10,988    11,796      12,855
             Y-o-Y
             growth                                               5.1%    4.8%     4.8%    5.0%    5.3%    5.8%       6.1%     6.7%       7.4%             9.0%
            Source: Canadean                                                                                                              © Canadean



            Table 187: India Chocolate Cookies Market by Value (USD m), 2006–16
                                                        2006      2007    2008     2009     2010   2011     2012      2013     2014       2015              2016
             Market
             Value                                      143.6     151.0   158.3   165.9    174.2   183.3   207.8      220.5    235.4     252.7          275.4
             Y-o-Y
             growth                                               5.1%    4.8%     4.8%    5.0%    5.3%    13.3%      6.1%     6.7%       7.4%             9.0%
            Source: Canadean                                                                                                              © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                    Page 162

    © Canadean. This product is licensed and is not to be photocopied                                                                  Published: April 2012
        INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.9           Cream Filled Market Analysis, 2006–16
9.9.1         Cream Filled Market by Volume, 2006–16

              Figure 120: India Cream Filled Market by Volume (Kg m), 2006–16

                                                     30.0                                                                                            6.0%
                     Cream Filled Market by Volume




                                                     25.0                                                                                            5.0%




                                                                                                                                                               Growth % (Y-O-Y)
                                                     20.0                                                                                            4.0%
                                 (Kg m)




                                                     15.0                                                                                            3.0%


                                                     10.0                                                                                            2.0%


                                                      5.0                                                                                            1.0%


                                                      0.0                                                                                            0.0%
                                                              2006   2007    2008   2009    2010   2011    2012   2013   2014      2015     2016

                                                                                    Market Value           Y-o-Y Growth %


              Source: Canadean                                                                                                                      © Canadean



              Table 188: India Cream Filled Market by Volume (Kg m), 2006–16
                                                      2006      2007        2008     2009     2010        2011    2012      2013          2014      2015             2016
               Overall
               Volume                                  16.2      17.0       17.8     18.7     19.6        20.6    21.7      22.5          23.3       24.2                25.1
               Y-o-Y
               growth                                           5.0%        4.9%     4.8%     5.1%        5.1%    5.0%      4.0%          3.7%      3.6%            3.7%
              Source: Canadean                                                                                                                      © Canadean




      The Future of the Bakery & Cereals Market in India, to 2016                                                                                            Page 163

      © Canadean. This product is licensed and is not to be photocopied                                                                          Published: April 2012
        INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.9.2       Cream Filled Market by Value, 2006–16

            Figure 121: India Cream Filled Market by Value (INR m), 2006–16

                                                           7,000.0                                                                                       12.0%
                   Cream Filled Market by Value ((INR m)




                                                           6,000.0                                                                                       10.0%

                                                           5,000.0




                                                                                                                                                                     Growth % (Y-O-Y)
                                                                                                                                                         8.0%
                                                           4,000.0
                                                                                                                                                         6.0%
                                                           3,000.0
                                                                                                                                                         4.0%
                                                           2,000.0

                                                           1,000.0                                                                                       2.0%


                                                               0.0                                                                                       0.0%
                                                                       2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                           Market Value            Y-o-Y Growth %


            Source: Canadean                                                                                                                              © Canadean



            Table 189: India Cream Filled Market by Value (INR m), 2006–16
                                                               2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
             Market
             Value                                           3,428.0   3,585.2   3,748.3   3,914.3   4,120.2   4,375.1   4,678.2   5,003.8   5,392.9   5,850.4     6,428.5
             Y-o-Y
             growth                                                      4.6%      4.6%      4.4%      5.3%      6.2%      6.9%      7.0%      7.8%       8.5%            9.9%
            Source: Canadean                                                                                                                              © Canadean



            Table 190: India Cream Filled Market by Value (USD m), 2006–16
                                                               2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
             Market
             Value                                             68.6      71.7      75.0      78.3      82.4      87.5     100.2     107.2     115.5      125.3         137.7
             Y-o-Y
             growth                                                      4.6%      4.6%      4.4%      5.3%      6.2%     14.5%      7.0%      7.8%       8.5%            9.9%
            Source: Canadean                                                                                                                              © Canadean




    The Future of the Bakery & Cereals Market in India, to 2016                                                                                                    Page 164

    © Canadean. This product is licensed and is not to be photocopied                                                                                  Published: April 2012
     INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.10       Egg- Based Cookies Market Analysis, 2006–16
9.10.1     Egg- Based Cookies Market by Volume, 2006–16

           Figure 122: India Egg- Based Cookies Market by Volume (Kg m), 2006–16

                                                      120.0                                                                                            10.0%
                  Egg-Based Market by Volume (Kg m)




                                                                                                                                                       9.0%
                                                      100.0
                                                                                                                                                       8.0%




                                                                                                                                                                   Growth % (Y-O-Y)
                                                                                                                                                       7.0%
                                                       80.0
                                                                                                                                                       6.0%
                                                       60.0                                                                                            5.0%
                                                                                                                                                       4.0%
                                                       40.0
                                                                                                                                                       3.0%
                                                                                                                                                       2.0%
                                                       20.0
                                                                                                                                                       1.0%
                                                        0.0                                                                                            0.0%
                                                                 2006     2007   2008   2009     2010     2011   2012   2013    2014   2015   2016

                                                                                        Market Value              Y-o-Y Growth %


           Source: Canadean                                                                                                                             © Canadean



           Table 191: India Egg- Based Cookies Market by Volume (Kg m), 2006–16
                                                          2006          2007     2008    2009       2010         2011    2012      2013       2014      2015              2016
            Overall
            Volume                                        59.2          62.2     65.3     68.5          71.8     75.6    79.8      84.7       90.4       97.1         106.0
            Y-o-Y
            growth                                                  5.1%         4.9%    4.8%       4.9%         5.3%    5.5%      6.1%       6.8%      7.4%             9.2%
           Source: Canadean                                                                                                                             © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                   Page 165

   © Canadean. This product is licensed and is not to be photocopied                                                                                 Published: April 2012
     INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.10.2     Egg- Based Cookies Market by Value, 2006–16

           Figure 123: India Egg- Based Cookies Market by Value (INR m), 2006–16

                                                       9,000.0                                                                                       12.0%
                  Egg-Based Market by Value ((INR m)




                                                       8,000.0
                                                                                                                                                     10.0%
                                                       7,000.0




                                                                                                                                                                 Growth % (Y-O-Y)
                                                       6,000.0                                                                                       8.0%

                                                       5,000.0
                                                                                                                                                     6.0%
                                                       4,000.0

                                                       3,000.0                                                                                       4.0%

                                                       2,000.0
                                                                                                                                                     2.0%
                                                       1,000.0

                                                           0.0                                                                                       0.0%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                       Market Value           Y-o-Y Growth %


           Source: Canadean                                                                                                                           © Canadean



           Table 192: India Egg- Based Cookies Market by Value (INR m), 2006–16
                                                           2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                        4,401.5   4,626.2   4,854.8   5,087.9   5,341.8   5,617.5   5,933.3   6,291.2   6,696.6   7,177.6     7,878.9
            Y-o-Y
            growth                                                   5.1%      4.9%      4.8%      5.0%      5.2%      5.6%      6.0%      6.4%       7.2%            9.8%
           Source: Canadean                                                                                                                           © Canadean



           Table 193: India Egg- Based Cookies Market by Value (USD m), 2006–16
                                                           2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                          88.0      92.5      97.1     101.8     106.8     112.4     127.1     134.8     143.4      153.7         168.8
            Y-o-Y
            growth                                                   5.1%      4.9%      4.8%      5.0%      5.2%     13.1%      6.0%      6.4%       7.2%            9.8%
           Source: Canadean                                                                                                                           © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                 Page 166

   © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
     INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.11       Other Cookies Market Analysis, 2006–16
9.11.1     Other Cookies Market by Volume, 2006–16

           Figure 124: India Other Cookies Market by Volume (Kg m), 2006–16

                                                   12.0                                                                        12.0%
                  Other Cookies Market by Volume




                                                   10.0                                                                        10.0%




                                                                                                                                           Growth % (Y-O-Y)
                                                    8.0                                                                        8.0%
                              (Kg m)




                                                    6.0                                                                        6.0%


                                                    4.0                                                                        4.0%


                                                    2.0                                                                        2.0%


                                                    0.0                                                                        0.0%
                                                            2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                            Market Value      Y-o-Y Growth %


           Source: Canadean                                                                                                     © Canadean



           Table 194: India Other Cookies Market by Volume (Kg m), 2006–16
                                                    2006      2007   2008    2009    2010    2011   2012       2013   2014      2015             2016
            Overall
            Volume                                    5.7      6.0    6.3     6.6      7.0    7.3     7.7       8.3    8.9        9.7                10.8
            Y-o-Y
            growth                                            5.0%   5.1%    4.9%    4.9%    5.2%   5.8%       6.9%   7.9%      8.2%      11.2%
           Source: Canadean                                                                                                     © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                           Page 167

   © Canadean. This product is licensed and is not to be photocopied                                                         Published: April 2012
     INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.11.2     Other Cookies Market by Value, 2006–16

           Figure 125: India Other Cookies Market by Value (INR m), 2006–16

                                                  1,200.0                                                                         12.0%
                  Other Cookies Market by Value




                                                  1,000.0                                                                         10.0%




                                                                                                                                              Growth % (Y-O-Y)
                                                   800.0                                                                          8.0%
                             ((INR m)




                                                   600.0                                                                          6.0%


                                                   400.0                                                                          4.0%


                                                   200.0                                                                          2.0%


                                                      0.0                                                                         0.0%
                                                            2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                            Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                        © Canadean



           Table 195: India Other Cookies Market by Value (INR m), 2006–16
                                                   2006     2007    2008     2009    2010    2011     2012      2013    2014       2015             2016
            Market
            Value                                  604.2    635.0   666.4   698.4    732.5   771.1   817.3      876.6   948.0   1,026.5     1,133.0
            Y-o-Y
            growth                                          5.1%    4.9%    4.8%     4.9%    5.3%    6.0%       7.2%    8.1%       8.3%      10.4%
           Source: Canadean                                                                                                        © Canadean



           Table 196: India Other Cookies Market by Value (USD m), 2006–16
                                                   2006     2007    2008     2009    2010    2011     2012      2013    2014       2015             2016
            Market
            Value                                   12.1     12.7    13.3    14.0     14.7    15.4    17.5       18.8    20.3       22.0                24.3
            Y-o-Y
            growth                                          5.1%    4.9%    4.8%     4.9%    5.3%    13.5%      7.2%    8.1%       8.3%      10.4%
           Source: Canadean                                                                                                        © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                              Page 168

   © Canadean. This product is licensed and is not to be photocopied                                                            Published: April 2012
     INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.12       Plain Cookies Market Analysis, 2006–16
9.12.1     Plain Cookies Market by Volume, 2006–16

           Figure 126: India Plain Cookies Market by Volume (Kg m), 2006–16

                                                   180.0                                                                           12.0%
                  Plain Cookies Market by Volume




                                                   160.0
                                                                                                                                   10.0%
                                                   140.0




                                                                                                                                               Growth % (Y-O-Y)
                                                   120.0                                                                           8.0%
                               (Kg m)




                                                   100.0
                                                                                                                                   6.0%
                                                    80.0

                                                    60.0                                                                           4.0%

                                                    40.0
                                                                                                                                   2.0%
                                                    20.0

                                                     0.0                                                                           0.0%
                                                            2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                             Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                         © Canadean



           Table 197: India Plain Cookies Market by Volume (Kg m), 2006–16
                                                    2006     2007    2008     2009    2010    2011    2012       2013    2014       2015             2016
            Overall
            Volume                                   91.3     95.8   100.0   104.4    110.1   116.5   123.7      130.7   138.6     148.3         163.4
            Y-o-Y
            growth                                           4.9%    4.4%     4.4%    5.5%    5.8%    6.1%       5.7%    6.0%       7.0%      10.2%
           Source: Canadean                                                                                                         © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                               Page 169

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     INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.12.2     Plain Cookies Market by Value, 2006–16

           Figure 127: India Plain Cookies Market by Value (INR m), 2006–16

                                                  20,000.0                                                                              12.0%
                  Plain Cookies Market by Value




                                                  18,000.0
                                                                                                                                        10.0%
                                                  16,000.0




                                                                                                                                                    Growth % (Y-O-Y)
                                                  14,000.0
                                                                                                                                        8.0%
                             ((INR m)




                                                  12,000.0
                                                  10,000.0                                                                              6.0%
                                                   8,000.0
                                                                                                                                        4.0%
                                                   6,000.0
                                                   4,000.0
                                                                                                                                        2.0%
                                                   2,000.0
                                                       0.0                                                                              0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                               Market Value         Y-o-Y Growth %


           Source: Canadean                                                                                                              © Canadean



           Table 198: India Plain Cookies Market by Value (INR m), 2006–16
                                                   2006       2007     2008     2009     2010     2011     2012      2013     2014       2015             2016
            Market
            Value                                 10,150     10,615   11,076   11,567   12,214   12,954   13,763   14,572    15,476    16,535      18,168
            Y-o-Y
            growth                                            4.6%     4.3%     4.4%     5.6%     6.1%     6.2%      5.9%     6.2%       6.8%            9.9%
           Source: Canadean                                                                                                              © Canadean



           Table 199: India Plain Cookies Market by Value (USD m), 2006–16
                                                   2006       2007     2008     2009     2010     2011     2012      2013     2014       2015             2016
            Market
            Value                                  203.0      212.3    221.5    231.3    244.3    259.1    294.8     312.1    331.5     354.2         389.2
            Y-o-Y
            growth                                            4.6%     4.3%     4.4%     5.6%     6.1%    13.8%      5.9%     6.2%       6.8%            9.9%
           Source: Canadean                                                                                                              © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                    Page 170

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     INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.13       Wafer Biscuits Market Analysis, 2006–16
9.13.1     Wafer Biscuits Market by Volume, 2006–16

           Figure 128: India Wafer Biscuits Market by Volume (Kg m), 2006–16

                                                    16.0                                                                                               7.0%
                  Wafer Biscuits Market by Volume




                                                    14.0                                                                                               6.0%

                                                    12.0
                                                                                                                                                       5.0%




                                                                                                                                                                 Growth % (Y-O-Y)
                                                    10.0
                                                                                                                                                       4.0%
                               (Kg m)




                                                     8.0
                                                                                                                                                       3.0%
                                                     6.0
                                                                                                                                                       2.0%
                                                     4.0

                                                     2.0                                                                                               1.0%

                                                     0.0                                                                                               0.0%
                                                            2006     2007    2008   2009    2010     2011    2012   2013   2014      2015     2016

                                                                                    Market Value             Y-o-Y Growth %


           Source: Canadean                                                                                                                           © Canadean



           Table 200: India Wafer Biscuits Market by Volume (Kg m), 2006–16
                                                     2006     2007          2008     2009     2010          2011    2012      2013          2014      2015             2016
            Overall
            Volume                                    8.4          8.8       9.2      9.6     10.1          10.7    11.4      12.0          12.8       13.5                14.3
            Y-o-Y
            growth                                            4.9%          4.4%     4.4%     5.5%          5.8%    5.9%      6.1%          5.9%      5.9%            6.2%
           Source: Canadean                                                                                                                           © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                 Page 171

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     INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.13.2     Wafer Biscuits Market by Value, 2006–16

           Figure 129: India Wafer Biscuits Market by Value (INR m), 2006–16

                                                   2,500.0                                                                                      16.0%
                  Wafer Biscuits Market by Value




                                                                                                                                                14.0%
                                                   2,000.0
                                                                                                                                                12.0%




                                                                                                                                                            Growth % (Y-O-Y)
                                                                                                                                                10.0%
                             ((INR m)




                                                   1,500.0
                                                                                                                                                8.0%
                                                   1,000.0                                                                                      6.0%

                                                                                                                                                4.0%
                                                     500.0
                                                                                                                                                2.0%

                                                        0.0                                                                                     0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                   Market Value           Y-o-Y Growth %


           Source: Canadean                                                                                                                      © Canadean



           Table 201: India Wafer Biscuits Market by Value (INR m), 2006–16
                                                     2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                  1,168.1    1,221.6   1,274.7   1,331.2   1,405.6   1,490.8   1,594.0   1,711.8   1,844.7   2,009.3     2,293.7
            Y-o-Y
            growth                                              4.6%      4.3%      4.4%      5.6%      6.1%      6.9%      7.4%      7.8%       8.9%      14.2%
           Source: Canadean                                                                                                                      © Canadean



           Table 202: India Wafer Biscuits Market by Value (USD m), 2006–16
                                                     2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                    23.4       24.4      25.5      26.6      28.1      29.8      34.1      36.7      39.5        43.0                49.1
            Y-o-Y
            growth                                              4.6%      4.3%      4.4%      5.6%      6.1%     14.5%      7.4%      7.8%       8.9%      14.2%
           Source: Canadean                                                                                                                      © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                            Page 172

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    INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.14       Cookies (Sweet Biscuits) Market Volume Analysis by Brands, 2008-11

           Figure 130: India Cookies (Sweet Biscuits) Market Volume by Brands (Kg m), 2008–11

                                                         300.0
                    Cookies (Sweet Biscuits) Market by




                                                         250.0
                        Volume by Brands (Kg m)




                                                         200.0

                                                         150.0

                                                         100.0

                                                          50.0

                                                           0.0
                                                                          2008            2009                  2010                     2011


                                                          Good Day         Parle      Hide & Seek   Sunf east          Cadbury


                                                          Little Hearts    Bakemans   Milk Bikis    Kissan             Nice Time




           Source: Canadean                                                                                                                 © Canadean



           Table 203: India Cookies (Sweet Biscuits) Market Volume by Brands (Kg m), 2008–11
                                                                                                                                                      CAGR
            Brand Name                                                       2008         2009            2010                   2011               2008–11
            Good Day                                                        49.55         51.79           54.35                  57.23                4.92%
            Parle                                                           42.83         44.83           47.12                  49.68                5.07%
            Hide & Seek                                                     34.59         36.14           37.92                  39.91                4.88%
            Sunfeast                                                        25.54         26.73           28.10                  29.63                5.07%
            Cadbury                                                         22.97         23.98           25.15                  26.46                4.83%
            Little Hearts                                                   15.36         16.11           16.97                  17.93                5.30%
            Bakemans                                                        14.76         15.42           16.18                  17.03                4.89%
            Milk Bikis                                                      11.47         11.97           12.54                  13.18                4.75%
            Kissan                                                           7.90          8.28              8.71                 9.19                5.15%
            Nice Time                                                        5.74          6.00              6.30                 6.63                4.94%
            Other                                                           79.49         83.35           87.77                  92.72                5.27%
            Overall                                                        310.21        324.60          341.10               359.61                  5.05%

           Source: Canadean                                                                                                                 © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                       Page 173

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    INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



9.15       Cookies (Sweet Biscuits) Market Value by Distribution Channel, 2008-11

           Figure 131: India Cookies (Sweet Biscuits) Market Value by Distribution Channel (INR m), 2008–11

                                                          50000.0
                  Cookies (Sweet Biscuits) Market Value




                                                          45000.0
                    by Distribution Channel ((INR m)




                                                          40000.0
                                                          35000.0
                                                          30000.0
                                                          25000.0
                                                          20000.0
                                                          15000.0
                                                          10000.0
                                                           5000.0
                                                              0.0
                                                                              2008                    2009        2010                   2011


                                                                    “Dollar Stores”, Variety Stores          Hypermarkets & Supermarkets

                                                                    Convenience Stores                       Food & drinks specialists

                                                                    Others



           Source: Canadean                                                                                                                 © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                       Page 174

   © Canadean. This product is licensed and is not to be photocopied                                                                     Published: April 2012
 INDIA COOKIES (SWEET BISCUITS) MARKET ANALYSIS



        Table 204: India Cookies (Sweet Biscuits) Market Value by Distribution Channel (INR m), 2008–11
                                                                                                                        CAGR
         Distribution Channel                                    2008        2009       2010       2011               2008–11
         Cash & Carries & Warehouse Clubs                           0.0        0.0        0.0        0.0                0.00%
         “Dollar Stores”, Variety Stores &
         General Merchandise Retailers                          229.7       241.6      255.6      271.4                 5.73%
         Hypermarkets & Supermarkets                           5,228.0     5,496.2    5,809.3    6,169.0                5.67%
         Convenience Stores                                   26,155.5    27,456.6   28,980.8   30,738.0                5.53%
         Food & drinks specialists                             7,675.3     7,941.1    8,268.9    8,615.8                3.93%
         Department Stores                                          0.0        0.0        0.0        0.0                0.00%
         Vending machines                                           0.0        0.0        0.0        0.0                0.00%
         Drug stores & Pharmacies                                   0.0        0.0        0.0        0.0                0.00%
         eRetailers                                                 0.0        0.0        0.0        0.0                0.00%
         Others                                                 473.7       464.5      458.9      450.4                 -1.67%
         Overall                                              39,762.1    41,600.0   43,773.4   46,244.6                5.16%

        Source: Canadean                                                                                      © Canadean




        Table 205: India Cookies (Sweet Biscuits) Market Value by Distribution Channel (USD m), 2008–11
                                                                                                                        CAGR
         Distribution Channel                                    2008        2009       2010       2011               2008–11
         Cash & Carries & Warehouse Clubs                           0.0        0.0        0.0        0.0                0.00%
         “Dollar Stores”, Variety Stores &
         General Merchandise Retailers                              4.6        4.8        5.1        5.4                5.73%
         Hypermarkets & Supermarkets                            104.6       109.9      116.2      123.4                 5.67%
         Convenience Stores                                     523.1       549.1      579.6      614.8                 5.53%
         Food & drinks specialists                              153.5       158.8      165.4      172.3                 3.93%
         Department Stores                                          0.0        0.0        0.0        0.0                0.00%
         Vending machines                                           0.0        0.0        0.0        0.0                0.00%
         Drug stores & Pharmacies                                   0.0        0.0        0.0        0.0                0.00%
         eRetailers                                                 0.0        0.0        0.0        0.0                0.00%
         Others                                                     9.5        9.3        9.2        9.0                -1.67%
         Overall                                                795.2       832.0      875.5      924.9                 5.16%

        Source: Canadean                                                                                      © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                            Page 175

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      INDIA SAVORY BISCUITS MARKET ANALYSIS


10           India Savory Biscuits Market Analysis
10.1         Market Growth Dynamics- Savory Biscuits, 2006–16
10.1.1       Savory Biscuits Market Growth Dynamics by Volume, 2006–16

             Figure 132: India Savory Biscuits Market Growth Dynamics by Volume, 2006–16

                                7.0%

                                6.0%

                                5.0%
                 CAGR 2006-11




                                4.0%

                                3.0%

                                2.0%

                                1.0%

                                0.0%
                                   0.0%                 2.0%             4.0%           6.0%                 8.0%             10.0%
                                                                             CAGR 2011-16

                                       Plain Crackers      Cheese-Flavoured Crackers        Other Crackers      Bread Substitutes


             Source: Canadean                                                                                           © Canadean



             Table 206: India Savory Biscuits Market Dynamics: past and future growth rates (2006–11 & 2011–16)
                                       and future market size (2016), by Volume (Kg m), by Segments
              Segment                                              CAGR(2011-16)             CAGR(2006-11)            Market Size 2016
              Bread Substitutes                                           3.40%                     2.00%                            6.26
              Cheese-Flavoured Crackers                                   5.80%                     4.00%                          24.69
              Other Crackers                                              8.00%                     6.00%                          17.35
              Plain Crackers                                              7.00%                     6.00%                          25.88
             Source: Canadean                                                                                           © Canadean




     The Future of the Bakery & Cereals Market in India, to 2016                                                                 Page 176

     © Canadean. This product is licensed and is not to be photocopied                                               Published: April 2012
     INDIA SAVORY BISCUITS MARKET ANALYSIS

10.1.2     Savory Biscuits Market Growth Dynamics by Value, 2006-16

           Figure 133: India Savory Biscuits Market Growth Dynamics by Value, 2006–16

                                  7.0%

                                  6.0%

                                  5.0%
                   CAGR 2006-11




                                  4.0%

                                  3.0%

                                  2.0%

                                  1.0%

                                  0.0%
                                     0.0%            2.0%                 4.0%           6.0%              8.0%              10.0%
                                                                       CAGR 2011-16

                                    Cheese-Flavoured Crackers          Plain Crackers   Other Crackers     Bread Substitutes



           Source: Canadean                                                                                           © Canadean



           Table 207: India Savory Biscuits Market Dynamics: past and future growth rates (2006–11 & 2011–16)
                                     and future market size (2016), by Value (INR m), by Segments
            Segment                                              CAGR(2011-16)             CAGR(2006-11)            Market Size 2016
            Bread Substitutes                                             3.40%                    2.00%                        771.57
            Cheese-Flavoured Crackers                                     5.80%                    4.00%                       3335.09
            Other Crackers                                                8.00%                    6.00%                       2499.74
            Plain Crackers                                                7.00%                    6.00%                       2730.35
           Source: Canadean                                                                                           © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                 Page 177

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     INDIA SAVORY BISCUITS MARKET ANALYSIS


10.2       Savory Biscuits Consumption Analysis, 2006–16
10.2.1     Savory Biscuits Market by Volume, 2006–16

           Figure 134: India Savory Biscuits Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                80.0                                                                                            9.0%
                  Savory Biscuits Consumption




                                                70.0                                                                                            8.0%

                                                                                                                                                7.0%
                       by Volume (Kg m)




                                                60.0




                                                                                                                                                          Growth % (Y-O-Y)
                                                                                                                                                6.0%
                                                50.0
                                                                                                                                                5.0%
                                                40.0
                                                                                                                                                4.0%
                                                30.0
                                                                                                                                                3.0%
                                                20.0
                                                                                                                                                2.0%
                                                10.0                                                                                            1.0%

                                                 0.0                                                                                            0.0%
                                                         2006   2007    2008   2009    2010   2011    2012   2013   2014      2015     2016

                                                                               Overall Volume           Y-O-Y growth


           Source: Canadean                                                                                                                    © Canadean



           Table 208: India Savory Biscuits Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                 2006      2007        2008     2009     2010        2011    2012      2013          2014      2015              2016
            Overall
            Volume                                42.7      44.8       47.0     49.2      51.6       54.2    57.1      60.4          64.3       68.7                 74.2
            Y-o-Y
            growth                                         4.9%        4.8%    4.7%      4.9%        5.1%    5.3%      5.8%          6.5%      6.8%             7.9%
           Source: Canadean                                                                                                                    © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                          Page 178

   © Canadean. This product is licensed and is not to be photocopied                                                                        Published: April 2012
     INDIA SAVORY BISCUITS MARKET ANALYSIS

10.2.2     Savory Biscuits Consumption by Segments, 2006–16

           Figure 135: India Savory Biscuits Consumption (Kg m) by Segments, 2006–16

                                                80.0
                  Savory Biscuits Consumption




                                                70.0
                      by Segments (Kg m)




                                                60.0

                                                50.0

                                                40.0

                                                30.0

                                                20.0

                                                10.0

                                                 0.0
                                                       2006    2007        2008   2009   2010     2011   2012    2013    2014   2015     2016


                                                Bread Substitutes          Cheese-Flavoured Crackers       Other Crackers       Plain Crackers


           Source: Canadean                                                                                                            © Canadean



           Table 209: India Savory Biscuits Consumption (Kg m) by Segments, 2006–11
                                                                                                                                                 CAGR
            Segment                                                 2006          2007       2008         2009          2010      2011       2006–11
            Bread Substitutes                                        4.8           4.9           5.0       5.0           5.2       5.3           2.00%
            Cheese-Flavoured Crackers                               15.3          15.9          16.5      17.2          17.9      18.6           4.00%
            Other Crackers                                           8.8           9.4          10.0      10.5          11.1      11.8           6.00%
            Plain Crackers                                          13.8          14.7          15.6      16.5          17.4      18.5           6.00%
            Overall                                                 42.7          44.8          47.0      49.2          51.6      54.2           4.87%
           Source: Canadean                                                                                                            © Canadean



           Table 210: India Savory Biscuits Consumption (Kg m) by Segments, 2011–16
                                                                                                                                                 CAGR
            Segment                                                 2011          2012       2013         2014          2015      2016       2011–16
            Bread Substitutes                                        5.3           5.4           5.6       5.8           6.0       6.3           3.40%
            Cheese-Flavoured Crackers                               18.6          19.5          20.5      21.7          23.1      24.7           5.80%
            Other Crackers                                          11.8          12.6          13.4      14.4          15.6      17.4           8.00%
            Plain Crackers                                          18.5          19.6          20.9      22.4          24.0      25.9           7.00%
            Overall                                                 54.2          57.1          60.4      64.3          68.7      74.2           6.48%
           Source: Canadean                                                                                                            © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                  Page 179

   © Canadean. This product is licensed and is not to be photocopied                                                              Published: April 2012
     INDIA SAVORY BISCUITS MARKET ANALYSIS


10.3       Savory Biscuits Market Value Analysis, 2006–16
10.3.1     Savory Biscuits Market by Value, 2006–16

           Figure 136: India Savory Biscuits Market Value (INR m) and Growth (Y-o-Y), 2006–16

                                                    10,000.0                                                                                        9.0%
                  Savory Biscuits Market by Value




                                                     9,000.0                                                                                        8.0%
                                                     8,000.0                                                                                        7.0%




                                                                                                                                                              Growth % (Y-O-Y)
                                                     7,000.0
                                                                                                                                                    6.0%
                                                     6,000.0
                             ((INR m)




                                                                                                                                                    5.0%
                                                     5,000.0
                                                                                                                                                    4.0%
                                                     4,000.0
                                                                                                                                                    3.0%
                                                     3,000.0
                                                     2,000.0                                                                                        2.0%

                                                     1,000.0                                                                                        1.0%

                                                          0.0                                                                                       0.0%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                      Overall Value          Y-O-Y growth


           Source: Canadean                                                                                                                        © Canadean



           Table 211: India Savory Biscuits Market Value (INR m) and Growth (Y-o-Y), 2006–16
                                                      2006        2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Overall
            Value                                   5,385.1     5,654.4   5,928.9   6,204.4   6,498.8   6,816.6   7,173.0   7,577.8   8,058.1   8,606.0     9,336.8
            Y-o-Y
            growth                                                5.0%      4.9%      4.6%      4.7%      4.9%      5.2%      5.6%      6.3%       6.8%            8.5%
           Source: Canadean                                                                                                                        © Canadean



           Table 212: India Savory Biscuits Market Value (INR m) and Growth (Y-o-Y), 2006–16
                                                      2006        2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Overall
            Value                                    107.7       113.1     118.6     124.1     130.0     136.3     153.6     162.3     172.6      184.3         200.0
            Y-o-Y
            growth                                                5.0%      4.9%      4.6%      4.7%      4.9%     12.7%      5.6%      6.3%       6.8%            8.5%
           Source: Canadean                                                                                                                        © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                              Page 180

   © Canadean. This product is licensed and is not to be photocopied                                                                            Published: April 2012
     INDIA SAVORY BISCUITS MARKET ANALYSIS

10.3.2     Average Consumer Price/Kg - Savory Biscuits, 2006-2016

           Figure 137: India Savory Biscuits Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16

                                                       126.40                                                                                      0.6%
                  Average Consumer Price/ Kg -Savory



                                                       126.20                                                                                      0.5%

                                                       126.00                                                                                      0.4%




                                                                                                                                                              Growth % (Y-O-Y)
                                                       125.80                                                                                      0.3%
                           Biscuits ((INR )




                                                       125.60                                                                                      0.2%

                                                       125.40                                                                                      0.1%

                                                       125.20                                                                                      0.0%

                                                       125.00                                                                                      -0.1%

                                                       124.80                                                                                      -0.2%

                                                       124.60                                                                                      -0.3%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                         Avg Price         Y-O-Y growth


           Source: Canadean                                                                                                                        © Canadean



           Table 213: India Savory Biscuits Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16
                                                        2006      2007      2008       2009      2010      2011      2012      2013      2014      2015             2016
            Avg.
            Price                                      126.05    126.12    126.18    126.15    126.00    125.80    125.66    125.45    125.26    125.21      125.85
            Y-o-Y
            growth                                              0.05%     0.05%     -0.02%    -0.12%    -0.16%    -0.11%    -0.17%    -0.15%    -0.04%      0.52%
           Source: Canadean                                                                                                                        © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                              Page 181

   © Canadean. This product is licensed and is not to be photocopied                                                                            Published: April 2012
     INDIA SAVORY BISCUITS MARKET ANALYSIS

10.3.3     Savory Biscuits Market Value by Segments, 2006-2016

           Figure 138: India Savory Biscuits Market Value (INR m) by Segments, 2006–16

                                           10000.0
              Value by Segments ((INR m)




                                            9000.0
                Savory Biscuits Market




                                            8000.0
                                            7000.0
                                            6000.0
                                            5000.0
                                            4000.0
                                            3000.0
                                            2000.0
                                            1000.0
                                               0.0
                                                     2006     2007   2008       2009     2010    2011     2012      2013       2014   2015       2016


                                             Bread Substitutes       Cheese-Flavoured Crackers                 Other Crackers         Plain Crackers


           Source: Canadean                                                                                                                     © Canadean



           Table 214: India Savory Biscuits Market Value (INR m) by Segments, 2006–11
                                                                                                                                                        CAGR
            Segment                                         2006        2007             2008           2009           2010             2011         2006–11
            Bread Substitutes                               591.3      601.8            612.8       624.5             637.5            652.8            2.00%
            Cheese-Flavoured
            Crackers                                     2,067.8      2,151.0          2,236.1     2,323.4           2,415.4          2,515.8           4.00%
            Other Crackers                               1,271.3      1,353.2          1,436.4     1,516.3           1,605.5          1,701.3           6.00%
            Plain Crackers                               1,454.7      1,548.4          1,643.6     1,740.2           1,840.5          1,946.7           6.00%
            Overall                                      5,385.1      5,654.4          5,928.9     6,204.4           6,498.8          6,816.6           4.83%
           Source: Canadean                                                                                                                     © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                        Page 182

   © Canadean. This product is licensed and is not to be photocopied                                                                      Published: April 2012
 INDIA SAVORY BISCUITS MARKET ANALYSIS


        Table 215: India Savory Biscuits Market Value (INR m) by Segments, 2011–16
                                                                                                                     CAGR
         Segment                             2011             2012      2013      2014      2015      2016         2011–16
         Bread Substitutes                  652.8             670.5    690.1     713.2     739.1     771.6            3.40%
         Cheese-Flavoured
         Crackers                         2,515.8         2,629.7     2,763.2   2,921.2   3,100.5   3,335.1           5.80%
         Other Crackers                   1,701.3         1,808.5     1,927.7   2,075.0   2,248.2   2,499.7           8.00%
         Plain Crackers                   1,946.7         2,064.2     2,196.8   2,348.8   2,518.1   2,730.4           7.00%
         Overall                          6,816.6         7,173.0     7,577.8   8,058.1   8,606.0   9,336.8           6.49%
        Source: Canadean                                                                                      © Canadean



        Table 216: India Savory Biscuits Market Value (USD m) by Segments, 2006–11
                                                                                                                     CAGR
         Segment                             2006             2007      2008      2009      2010      2011         2006–11
         Bread Substitutes                    11.8             12.0     12.3      12.5      12.7      13.1            2.00%
         Cheese-Flavoured
         Crackers                             41.4             43.0     44.7      46.5      48.3      50.3            4.00%
         Other Crackers                       25.4             27.1     28.7      30.3      32.1      34.0            6.00%
         Plain Crackers                       29.1             31.0     32.9      34.8      36.8      38.9            6.00%
         Overall                            107.7             113.1    118.6     124.1     130.0     136.3            4.83%
        Source: Canadean                                                                                      © Canadean



        Table 217: India Savory Biscuits Market Value (USD m) by Segments, 2011–16
                                                                                                                     CAGR
         Segment                             2011             2012      2013      2014      2015      2016         2011–16
         Bread Substitutes                    13.1             14.4     14.8      15.3      15.8      16.5            4.83%
         Cheese-Flavoured
         Crackers                             50.3             56.3     59.2      62.6      66.4      71.4            7.26%
         Other Crackers                       34.0             38.7     41.3      44.4      48.2      53.5            9.49%
         Plain Crackers                       38.9             44.2     47.1      50.3      53.9      58.5            8.48%
         Overall                            136.3             153.6    162.3     172.6     184.3     200.0            7.97%
        Source: Canadean                                                                                      © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                         Page 183

© Canadean. This product is licensed and is not to be photocopied                                       Published: April 2012
     INDIA SAVORY BISCUITS MARKET ANALYSIS


10.4       Bread Substitutes Market Analysis, 2006–16
10.4.1     Bread Substitutes Market by Volume, 2006–16

           Figure 139: India Bread Substitutes Market by Volume (Kg m), 2006–16

                                                       7.0                                                                                                  4.0%
                  Bread Substitutes Market by Volume




                                                       6.0                                                                                                  3.5%

                                                                                                                                                            3.0%
                                                       5.0




                                                                                                                                                                      Growth % (Y-O-Y)
                                                                                                                                                            2.5%
                                                       4.0
                                 (Kg m)




                                                                                                                                                            2.0%
                                                       3.0
                                                                                                                                                            1.5%
                                                       2.0
                                                                                                                                                            1.0%

                                                       1.0                                                                                                  0.5%

                                                       0.0                                                                                                  0.0%
                                                                   2006    2007   2008   2009    2010     2011    2012   2013    2014     2015    2016

                                                                                         Market Value             Y-o-Y Growth %


           Source: Canadean                                                                                                                                © Canadean



           Table 218: India Bread Substitutes Market by Volume (Kg m), 2006–16
                                                        2006          2007        2008    2009      2010         2011    2012      2013          2014      2015              2016
            Overall
            Volume                                           4.8          4.9      5.0     5.0          5.2       5.3      5.4      5.6           5.8        6.0                         6.3
            Y-o-Y
            growth                                                    1.7%        1.7%    1.8%      2.2%         2.6%    2.9%      3.1%          3.4%      3.7%             3.8%
           Source: Canadean                                                                                                                                © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                      Page 184

   © Canadean. This product is licensed and is not to be photocopied                                                                                    Published: April 2012
     INDIA SAVORY BISCUITS MARKET ANALYSIS

10.4.2     Bread Substitutes Market by Value, 2006–16

           Figure 140: India Bread Substitutes Market by Value (INR m), 2006–16

                                                      900.0                                                                             5.0%
                  Bread Substitutes Market by Value




                                                      800.0                                                                             4.5%

                                                      700.0                                                                             4.0%

                                                                                                                                        3.5%




                                                                                                                                                  Growth % (Y-O-Y)
                                                      600.0
                               ((INR m)




                                                                                                                                        3.0%
                                                      500.0
                                                                                                                                        2.5%
                                                      400.0
                                                                                                                                        2.0%
                                                      300.0
                                                                                                                                        1.5%
                                                      200.0                                                                             1.0%
                                                      100.0                                                                             0.5%

                                                        0.0                                                                             0.0%
                                                               2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                            © Canadean



           Table 219: India Bread Substitutes Market by Value (INR m), 2006–16
                                                       2006     2007    2008     2009    2010    2011     2012      2013    2014       2015             2016
            Market
            Value                                      591.3    601.8   612.8   624.5    637.5   652.8   670.5      690.1   713.2     739.1         771.6
            Y-o-Y
            growth                                              1.8%    1.8%     1.9%    2.1%    2.4%    2.7%       2.9%    3.3%       3.6%            4.4%
           Source: Canadean                                                                                                            © Canadean



           Table 220: India Bread Substitutes Market by Value (USD m), 2006–16
                                                       2006     2007    2008     2009    2010    2011     2012      2013    2014       2015             2016
            Market
            Value                                       11.8     12.0    12.3    12.5     12.7    13.1    14.4       14.8    15.3       15.8                16.5
            Y-o-Y
            growth                                              1.8%    1.8%     1.9%    2.1%    2.4%    10.0%      2.9%    3.3%       3.6%            4.4%
           Source: Canadean                                                                                                            © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                  Page 185

   © Canadean. This product is licensed and is not to be photocopied                                                                Published: April 2012
     INDIA SAVORY BISCUITS MARKET ANALYSIS


10.5       Cheese Flavoured Cookies Market Analysis, 2006–16
10.5.1     Cheese Flavoured Cookies Market by Volume, 2006–16

           Figure 141: India Cheese Flavoured Cookies Market by Volume (Kg m), 2006–16

                                                        30.0                                                                                            8.0%
                  Cheese-Flavoured Crackers Market by




                                                                                                                                                        7.0%
                                                        25.0
                                                                                                                                                        6.0%




                                                                                                                                                                  Growth % (Y-O-Y)
                                                        20.0
                             Volume (Kg m)




                                                                                                                                                        5.0%

                                                        15.0                                                                                            4.0%

                                                                                                                                                        3.0%
                                                        10.0
                                                                                                                                                        2.0%
                                                         5.0
                                                                                                                                                        1.0%

                                                         0.0                                                                                            0.0%
                                                                 2006   2007    2008   2009    2010   2011    2012   2013   2014      2015     2016

                                                                                       Market Value           Y-o-Y Growth %


           Source: Canadean                                                                                                                            © Canadean



           Table 221: India Cheese Flavoured Cookies Market by Volume (Kg m), 2006–16
                                                         2006      2007        2008     2009     2010        2011    2012      2013          2014      2015             2016
            Overall
            Volume                                        15.3      15.9       16.5     17.2      17.9       18.6    19.5      20.5          21.7       23.1                24.7
            Y-o-Y
            growth                                                 3.9%        3.9%     3.8%     4.1%        4.3%    4.6%      5.3%          5.9%      6.2%             7.0%
           Source: Canadean                                                                                                                            © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                  Page 186

   © Canadean. This product is licensed and is not to be photocopied                                                                                Published: April 2012
     INDIA SAVORY BISCUITS MARKET ANALYSIS

10.5.2     Cheese Flavoured Cookies by Market Value, 2006–16

           Figure 142: India Cheese Flavoured Cookies Market by Value (INR m), 2006–16

                                                        4,000.0                                                                                        8.0%
                  Cheese-Flavoured Crackers Market by




                                                        3,500.0                                                                                        7.0%

                                                        3,000.0                                                                                        6.0%




                                                                                                                                                                 Growth % (Y-O-Y)
                             Value ((INR m)




                                                        2,500.0                                                                                        5.0%

                                                        2,000.0                                                                                        4.0%

                                                        1,500.0                                                                                        3.0%

                                                        1,000.0                                                                                        2.0%

                                                          500.0                                                                                        1.0%

                                                             0.0                                                                                       0.0%
                                                                    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                        Market Value           Y-o-Y Growth %


           Source: Canadean                                                                                                                           © Canadean



           Table 222: India Cheese Flavoured Cookies Market by Value (INR m), 2006–16
                                                          2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                       2,067.8    2,151.0   2,236.1   2,323.4   2,415.4   2,515.8   2,629.7   2,763.2   2,921.2   3,100.5     3,335.1
            Y-o-Y
            growth                                                   4.0%      4.0%      3.9%      4.0%      4.2%      4.5%      5.1%      5.7%       6.1%            7.6%
           Source: Canadean                                                                                                                           © Canadean



           Table 223: India Cheese Flavoured Cookies Market by Value (USD m), 2006–16
                                                          2006       2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                         41.4       43.0      44.7      46.5      48.3      50.3      56.3      59.2      62.6        66.4                71.4
            Y-o-Y
            growth                                                   4.0%      4.0%      3.9%      4.0%      4.2%     11.9%      5.1%      5.7%       6.1%            7.6%
           Source: Canadean                                                                                                                           © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                 Page 187

   © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
     INDIA SAVORY BISCUITS MARKET ANALYSIS


10.6       Other Crackers Market Analysis, 2006–16
10.6.1     Other Crackers Market by Volume, 2006–16

           Figure 143: India Other Crackers Market by Volume (Kg m), 2006–16

                                                           20.0                                                                                               12.0%
                  Other Crackers Market by Volume (Kg m)




                                                           18.0
                                                                                                                                                              10.0%
                                                           16.0

                                                           14.0




                                                                                                                                                                          Growth % (Y-O-Y)
                                                                                                                                                              8.0%
                                                           12.0

                                                           10.0                                                                                               6.0%

                                                            8.0
                                                                                                                                                              4.0%
                                                            6.0

                                                            4.0
                                                                                                                                                              2.0%
                                                            2.0

                                                            0.0                                                                                               0.0%
                                                                     2006    2007   2008    2009     2010     2011   2012   2013     2014     2015   2016

                                                                                             Market Value             Y-o-Y Growth %


           Source: Canadean                                                                                                                                    © Canadean



           Table 224: India Other Crackers Market by Volume (Kg m), 2006–16
                                                                  2006      2007    2008      2009          2010     2011    2012       2013         2014      2015             2016
            Overall
            Volume                                                 8.8       9.4     10.0     10.5          11.1     11.8     12.6          13.4     14.4       15.6                17.4
            Y-o-Y
            growth                                                          6.3%    6.0%      5.8%          5.9%     5.9%    6.3%       6.6%         7.7%      8.3%      11.1%
           Source: Canadean                                                                                                                                    © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                          Page 188

   © Canadean. This product is licensed and is not to be photocopied                                                                                        Published: April 2012
     INDIA SAVORY BISCUITS MARKET ANALYSIS

10.6.2     Other Crackers Market by Value, 2006–16

           Figure 144: India Other Crackers Market by Value (INR m), 2006–16

                                                            3,000.0                                                                                       12.0%
                  Other Crackers Market by Value ((INR m)




                                                            2,500.0                                                                                       10.0%




                                                                                                                                                                      Growth % (Y-O-Y)
                                                            2,000.0                                                                                       8.0%


                                                            1,500.0                                                                                       6.0%


                                                            1,000.0                                                                                       4.0%


                                                             500.0                                                                                        2.0%


                                                                0.0                                                                                       0.0%
                                                                        2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                             Overall Volume           Y-O-Y growth


           Source: Canadean                                                                                                                                © Canadean



           Table 225: India Other Crackers Market by Value (INR m), 2006–16
                                                                2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                             1,271.3   1,353.2   1,436.4   1,516.3   1,605.5   1,701.3   1,808.5   1,927.7   2,075.0   2,248.2     2,499.7
            Y-o-Y
            growth                                                        6.4%      6.1%      5.6%      5.9%      6.0%      6.3%      6.6%      7.6%       8.3%      11.2%
           Source: Canadean                                                                                                                                © Canadean



           Table 226: India Other Crackers Market by Value (USD m), 2006–16
                                                                2006      2007      2008      2009      2010      2011      2012      2013      2014       2015             2016
            Market
            Value                                               25.4      27.1      28.7      30.3      32.1      34.0      38.7      41.3      44.4        48.2                53.5
            Y-o-Y
            growth                                                        6.4%      6.1%      5.6%      5.9%      6.0%     13.9%      6.6%      7.6%       8.3%      11.2%
           Source: Canadean                                                                                                                                © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                      Page 189

   © Canadean. This product is licensed and is not to be photocopied                                                                                    Published: April 2012
     INDIA SAVORY BISCUITS MARKET ANALYSIS


10.7       Plain Crackers Market Analysis, 2006–16
10.7.1     Plain Crackers Market by Volume, 2006–16

           Figure 145: India Plain Crackers Market by Volume (Kg m), 2006–16

                                                           30.0                                                                                              9.0%
                  Plain Crackers Market by Volume (Kg m)




                                                                                                                                                             8.0%
                                                           25.0
                                                                                                                                                             7.0%




                                                                                                                                                                       Growth % (Y-O-Y)
                                                           20.0                                                                                              6.0%

                                                                                                                                                             5.0%
                                                           15.0
                                                                                                                                                             4.0%

                                                           10.0                                                                                              3.0%

                                                                                                                                                             2.0%
                                                            5.0
                                                                                                                                                             1.0%

                                                            0.0                                                                                              0.0%
                                                                     2006    2007   2008    2009     2010     2011   2012   2013    2014   2015    2016

                                                                                             Market Value             Y-o-Y Growth %


           Source: Canadean                                                                                                                                 © Canadean



           Table 227: India Plain Crackers Market by Volume (Kg m), 2006–16
                                                                  2006      2007    2008      2009      2010         2011    2012      2013       2014      2015             2016
            Overall
            Volume                                                13.8      14.7     15.6     16.5          17.4     18.5    19.6      20.9       22.4       24.0                25.9
            Y-o-Y
            growth                                                          6.3%    6.0%      5.8%      5.9%         5.9%    6.1%      6.6%       7.1%      7.3%            7.8%
           Source: Canadean                                                                                                                                 © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                       Page 190

   © Canadean. This product is licensed and is not to be photocopied                                                                                     Published: April 2012
     INDIA SAVORY BISCUITS MARKET ANALYSIS

10.7.2     Plain Crackers Market by Value, 2006–16

           Figure 146: India Plain Crackers Market by Value (INR m), 2006–16

                                                            3,000.0                                                                                                         9.0%
                  Plain Crackers Market by Value ((INR m)




                                                                                                                                                                            8.0%
                                                            2,500.0
                                                                                                                                                                            7.0%




                                                                                                                                                                                     Growth % (Y-O-Y)
                                                            2,000.0                                                                                                         6.0%

                                                                                                                                                                            5.0%
                                                            1,500.0
                                                                                                                                                                            4.0%

                                                            1,000.0                                                                                                         3.0%

                                                                                                                                                                            2.0%
                                                             500.0
                                                                                                                                                                            1.0%

                                                                0.0                                                                                                         0.0%
                                                                        2006      2007    2008    2009     2010      2011     2012    2013     2014      2015     2016

                                                                                                  Overall Volume               Y-O-Y growth


           Source: Canadean                                                                                                                                                © Canadean



           Table 228: India Plain Crackers Market by Value (INR m), 2006–16
                                                                2006      2007           2008      2009      2010           2011       2012      2013           2014       2015            2016
            Market
            Value                                             1,454.7   1,548.4     1,643.6      1,740.2   1,840.5     1,946.7       2,064.2   2,196.8     2,348.8       2,518.1   2,730.4
            Y-o-Y
            growth                                                        6.4%           6.1%      5.9%      5.8%           5.8%       6.0%      6.4%        6.9%          7.2%           8.4%
           Source: Canadean                                                                                                                                                © Canadean



           Table 229: India Plain Crackers Market by Value (USD m), 2006–16
                                                                2006      2007           2008      2009      2010           2011       2012      2013           2014       2015            2016
            Market
            Value                                               29.1      31.0           32.9      34.8      36.8           38.9       44.2      47.1           50.3       53.9                58.5
            Y-o-Y
            growth                                                        6.4%           6.1%      5.9%      5.8%           5.8%      13.6%      6.4%        6.9%          7.2%           8.4%
           Source: Canadean                                                                                                                                                © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                                     Page 191

   © Canadean. This product is licensed and is not to be photocopied                                                                                                   Published: April 2012
    INDIA SAVORY BISCUITS MARKET ANALYSIS


10.8       Savory Biscuits Market Volume Analysis by Brands, 2008-11

           Figure 147: India Savory Biscuits Market Volume by Brands (Kg m), 2008–11

                                                             35.0
                    Savory Biscuits MarketVolume by Brands




                                                             30.0

                                                             25.0

                                                             20.0

                                                             15.0
                                     (Kg m)




                                                             10.0

                                                              5.0

                                                              0.0
                                                                          2008           2009         2010                      2011

                                                                    Good Day                      OK , it’s a f amous britania brand
                                                                    Sunf east                     Parle
                                                                    Krackjack                     Aliva
                                                                    Marie                         Tiger
                                                                    OK                            Baker's Choice



           Source: Canadean                                                                                                            © Canadean



           Table 230: India Savory Biscuits Market Volume by Brands (Kg m), 2008–11
                                                                                                                                               CAGR
            Brand Name                                                           2008     2009       2010               2011                 2008–11
            Good Day                                                              6.77     7.08       7.42               7.78                  4.76%
            OK , it’s a famous
            britania brand                                                        4.19     4.38       4.60               4.83                  4.92%
            Sunfeast                                                              3.29     3.43       3.59               3.77                  4.66%
            Parle                                                                 3.13     3.27       3.42               3.58                  4.61%
            Krackjack                                                             2.60     2.72       2.86               3.01                  5.10%
            Aliva                                                                 2.27     2.37       2.48               2.60                  4.56%
            Marie                                                                 2.23     2.34       2.45               2.57                  4.77%
            Tiger                                                                 1.64     1.72       1.81               1.90                  5.08%
            OK                                                                    1.27     1.33       1.40               1.47                  4.97%
            Baker's Choice                                                        1.19     1.24       1.30               1.36                  4.65%
            Other                                                                18.42    19.30     20.26               21.31                  4.98%
            Overall                                                              46.99    49.18     51.58               54.19                  4.87%

           Source: Canadean                                                                                                            © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                Page 192

   © Canadean. This product is licensed and is not to be photocopied                                                              Published: April 2012
    INDIA SAVORY BISCUITS MARKET ANALYSIS


10.9       Savory Biscuits Market Value by Distribution Channel, 2008-11

           Figure 148: India Savory Biscuits Market Value by Distribution Channel (INR m), 2008–11

                                                     8000.0
                  by Distribution Channel ((INR m)
                   Savoury Biscuits Market Value




                                                     7000.0
                                                     6000.0
                                                     5000.0
                                                     4000.0
                                                     3000.0
                                                     2000.0
                                                     1000.0
                                                        0.0
                                                                       2008                2009       2010                    2011


                                                              “Dollar Stores”, Variety Stores     Hypermarkets & Supermarkets

                                                              Convenience Stores                  Food & drinks specialists

                                                              Others


           Source: Canadean                                                                                                      © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                            Page 193

   © Canadean. This product is licensed and is not to be photocopied                                                          Published: April 2012
 INDIA SAVORY BISCUITS MARKET ANALYSIS


        Table 231: India Savory Biscuits Market Value by Distribution Channel (INR m), 2008–11
                                                                                                                      CAGR
         Distribution Channel                                   2008         2009      2010      2011               2008–11
         Cash & Carries & Warehouse Clubs                            0.0       0.0       0.0       0.0                0.00%
         “Dollar Stores”, Variety Stores &
         General Merchandise Retailers                              30.2     31.7      33.2      34.9                 5.01%
         Hypermarkets & Supermarkets                           888.9        930.6     991.4    1,048.2                5.65%
         Convenience Stores                                   4,093.1      4,282.7   4,485.5   4,703.3                4.74%
         Food & drinks specialists                             867.4        914.9     968.7    1,015.0                5.38%
         Department Stores                                           0.0       0.0       0.0       0.0                0.00%
         Vending machines                                            0.0       0.0       0.0       0.0                0.00%
         Drug stores & Pharmacies                                    0.0       0.0       0.0       0.0                0.00%
         eRetailers                                                  0.0       0.0       0.0       0.0                0.00%
         Others                                                     49.3     44.5      20.1      15.2               -32.37%
         Overall                                              5,928.9      6,204.4   6,498.8   6,816.6                4.76%

        Source: Canadean                                                                                    © Canadean




        Table 232: India Savory Biscuits Market Value by Distribution Channel (USD m), 2008–11
                                                                                                                      CAGR
         Distribution Channel                                   2008         2009      2010      2011               2008–11
         Cash & Carries & Warehouse Clubs                            0.0       0.0       0.0       0.0                0.00%
         “Dollar Stores”, Variety Stores &
         General Merchandise Retailers                               0.6       0.6       0.7       0.7                5.01%
         Hypermarkets & Supermarkets                                17.8     18.6      19.8      21.0                 5.65%
         Convenience Stores                                         81.9     85.7      89.7      94.1                 4.74%
         Food & drinks specialists                                  17.3     18.3      19.4      20.3                 5.38%
         Department Stores                                           0.0       0.0       0.0       0.0                0.00%
         Vending machines                                            0.0       0.0       0.0       0.0                0.00%
         Drug stores & Pharmacies                                    0.0       0.0       0.0       0.0                0.00%
         eRetailers                                                  0.0       0.0       0.0       0.0                0.00%
         Others                                                      1.0       0.9       0.4       0.3              -32.37%
         Overall                                               118.6        124.1     130.0     136.3                 4.76%

        Source: Canadean                                                                                    © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                          Page 194

© Canadean. This product is licensed and is not to be photocopied                                        Published: April 2012
      INDIA MORNING GOODS MARKET ANALYSIS


11           India Morning Goods Market Analysis
11.1         Market Growth Dynamics-Morning Goods, 2006–16
11.1.1       Morning Goods Market Growth Dynamics by Volume, 2006–16

             Figure 149: India Morning Goods Market Growth Dynamics by Volume, 2006–16




             Source: Canadean                                                                         © Canadean



             Table 233: India Morning Goods Market Dynamics: past and future growth rates (2006–11 & 2011–16)
                               and future market size (2016), by Volume (Kg m), by Segments
              Segment                                              CAGR(2011-16)   CAGR(2006-11)     Market Size 2016
              Buns & Teacakes                                             1.00%           -2.00%                  10.34
              Breakfast Cakes                                             1.00%           1.00%                     8.74
              Croissants                                                  1.00%           -1.00%                    8.18
              Crumpets                                                    1.00%           1.00%                     6.93
              Donuts                                                      1.00%           2.00%                   13.62
              Madeleines                                                  1.00%           6.00%                   13.36
              Muffins                                                     1.00%           4.00%                     9.51
              Pain au Chocolat                                            1.00%           1.00%                   14.22
              Pain au Raisin                                              1.00%           3.00%                   13.11
              Pancakes                                                    1.00%           1.00%                   11.24
              Scones                                                      1.00%           1.00%                   14.51
              Toaster Pastries                                            1.00%           2.00%                   17.96
              Waffles                                                     1.00%           2.00%                   11.06
              Other Morning Goods                                         1.00%           -4.00%                    5.39
              Frozen Morning Goods                                        1.00%           -1.00%                9.85
             Source: Canadean                                                                         © Canadean




     The Future of the Bakery & Cereals Market in India, to 2016                                               Page 195

     © Canadean. This product is licensed and is not to be photocopied                             Published: April 2012
     INDIA MORNING GOODS MARKET ANALYSIS

11.1.2     Morning Goods Market Growth Dynamics by Value, 2006-16

           Figure 150: India Morning Goods Market Growth Dynamics by Value, 2006–16




           Source: Canadean                                                                         © Canadean



           Table 234: India Morning Goods Market Dynamics: past and future growth rates (2006–11 & 2011–16)
                             and future market size (2016), by Value (INR m), by Segments
            Segment                                              CAGR(2011-16)   CAGR(2006-11)    Market Size 2016
            Buns & Teacakes                                             1.00%           -2.00%                721.18
            Breakfast Cakes                                             1.00%           1.00%                 559.56
            Croissants                                                  2.00%           -1.00%                654.53
            Crumpets                                                    1.50%           1.00%                 436.31
            Donuts                                                      3.50%           2.00%                 984.57
            Madeleines                                                  7.00%           6.00%                1195.04
            Muffins                                                     4.50%           4.00%                 715.22
            Pain au Chocolat                                            1.60%           1.00%                1015.90
            Pain au Raisin                                              3.80%           3.00%                1054.28
            Pancakes                                                    1.50%           1.00%                 837.72
            Scones                                                      1.50%           1.00%                 938.58
            Toaster Pastries                                            2.50%           2.00%                1280.10
            Waffles                                                     2.50%           2.00%                 789.73
            Other Morning Goods                                         2.00%           -4.00%                380.83
            Frozen Morning Goods                                        1.50%           -1.00%               1233.06
           Source: Canadean                                                                         © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                               Page 196

   © Canadean. This product is licensed and is not to be photocopied                             Published: April 2012
     INDIA MORNING GOODS MARKET ANALYSIS


11.2       Morning Goods Consumption Analysis, 2006–16
11.2.1     Morning Goods Market by Volume, 2006–16

           Figure 151: India Morning Goods Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                       170.0                                                                             1.6%
                 Morning Goods Consumption by Volume




                                                                                                                                         1.4%
                                                       165.0
                                                                                                                                         1.2%




                                                                                                                                                   Growth % (Y-O-Y)
                                                       160.0
                                                                                                                                         1.0%
                                (Kg m)




                                                       155.0                                                                             0.8%

                                                                                                                                         0.6%
                                                       150.0
                                                                                                                                         0.4%
                                                       145.0
                                                                                                                                         0.2%

                                                       140.0                                                                             0.0%
                                                                2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                 Overall Volume       Y-O-Y growth


           Source: Canadean                                                                                                             © Canadean



           Table 235: India Morning Goods Market Volume (Kg m)and Growth (Y-o-Y), 2006–16
                                                        2006     2007    2008    2009     2010    2011    2012       2013    2014       2015             2016
            Overall
            Volume                                      150.0    152.1   154.0   155.7    157.7   159.9   161.5      162.9   164.5     166.1         168.0
            Y-o-Y
            growth                                               1.4%    1.2%    1.1%     1.3%    1.4%    1.0%       0.9%    0.9%       1.0%            1.1%
           Source: Canadean                                                                                                             © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                   Page 197

   © Canadean. This product is licensed and is not to be photocopied                                                                 Published: April 2012
     INDIA MORNING GOODS MARKET ANALYSIS

11.2.2     Morning Goods Consumption by Segments, 2006–16

           Figure 152: India Morning Goods Consumption (Kg m) by Segments, 2006–16

                                              180.0
                  Morning Goods Consumption




                                              160.0
                      by Segments (Kg m)




                                              140.0
                                              120.0
                                              100.0
                                               80.0
                                               60.0
                                               40.0
                                               20.0
                                                0.0
                                                      2006   2007   2008   2009   2010   2011   2012   2013    2014   2015    2016
                                              Buns & Teacakes               Breakf ast Cakes                  Croissants
                                              Crumpets                      Donuts                            Madeleines
                                              Muf f ins                     Pain au Chocolat                  Pain au Raisin
                                              Pancakes                      Scones                            Toaster Pastries
                                              Waf f les                     Other                             Frozen Morning Goods



           Source: Canadean                                                                                                  © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                      Page 198

   © Canadean. This product is licensed and is not to be photocopied                                                    Published: April 2012
 INDIA MORNING GOODS MARKET ANALYSIS


        Table 236: India Morning Goods Consumption (Kg m) by Segments, 2006–11
                                                                                                                      CAGR
         Segment                                 2006               2007     2008     2009     2010     2011        2006–11
         Buns & Teacakes                         10.88              10.61    10.35    10.06     9.88     9.84         -2.00%
         Breakfast Cakes                          7.92               8.01     8.09     8.16     8.24     8.32         1.00%
         Croissants                               8.18               8.10     7.99     7.88     7.82     7.78         -1.00%
         Crumpets                                 6.28               6.35     6.41     6.47     6.53     6.60         1.00%
         Donuts                                  11.73              12.01    12.28    12.54    12.77    12.95         2.00%
         Madeleines                               9.50              10.17    10.83    11.46    12.11    12.71         6.00%
         Muffins                                  7.44               7.78     8.11     8.43     8.76     9.05         4.00%
         Pain au Chocolat                        12.87              13.02    13.15    13.27    13.40    13.53         1.00%
         Pain au Raisin                          10.76              11.14    11.49    11.81    12.14    12.48         3.00%
         Pancakes                                10.18              10.29    10.39    10.49    10.59    10.69         1.00%
         Scones                                  13.14              13.28    13.42    13.54    13.67    13.81         1.00%
         Toaster Pastries                        15.48              15.83    16.17    16.49    16.80    17.09         2.00%
         Waffles                                  9.53               9.74     9.94    10.13    10.33    10.53         2.00%
         Other Morning Goods                      6.29               6.03     5.76     5.48     5.23     5.13         -4.00%
         Frozen Morning Goods                     9.86               9.76     9.65     9.52     9.43     9.38         -1.00%
         Overall                               150.04          152.14       154.03   155.71   157.70   159.88         1.28%
        Source: Canadean                                                                                    © Canadean



        Table 237: India Morning Goods Consumption (Kg m) by Segments, 2011–16
                                                                                                                      CAGR
         Segment                                 2011               2012     2013     2014     2015     2016        2011–16
         Buns & Teacakes                          9.84               9.81     9.80     9.83    10.04    10.34         1.00%
         Breakfast Cakes                          8.32               8.41     8.51     8.60     8.68     8.74         1.00%
         Croissants                               7.78               7.79     7.85     7.92     8.01     8.18         1.00%
         Crumpets                                 6.60               6.67     6.75     6.82     6.89     6.93         1.00%
         Donuts                                  12.95              13.11    13.25    13.38    13.50    13.62         1.00%
         Madeleines                              12.71              12.96    13.09    13.22    13.33    13.36         1.00%
         Muffins                                  9.05               9.22     9.32     9.41     9.49     9.51         1.00%
         Pain au Chocolat                        13.53              13.65    13.76    13.89    14.03    14.22         1.00%
         Pain au Raisin                          12.48              12.67    12.77    12.89    13.01    13.11         1.00%
         Pancakes                                10.69              10.80    10.90    11.01    11.11    11.24         1.00%
         Scones                                  13.81              13.95    14.07    14.21    14.36    14.51         1.00%
         Toaster Pastries                        17.09              17.32    17.52    17.72    17.87    17.96         1.00%
         Waffles                                 10.53              10.69    10.82    10.94    11.03    11.06         1.00%
         Other Morning Goods                      5.13               5.08     5.04     5.08     5.13     5.39         1.00%
         Frozen Morning Goods                     9.38               9.42     9.47     9.56     9.65     9.85         1.00%
         Overall                               159.88          161.55       162.93   164.46   166.14   168.04         1.00%
        Source: Canadean                                                                                    © Canadean



The Future of the Bakery & Cereals Market in India, to 2016                                                          Page 199

© Canadean. This product is licensed and is not to be photocopied                                        Published: April 2012
     INDIA MORNING GOODS MARKET ANALYSIS


11.3       Morning Goods Market Value Analysis, 2006–16
11.3.1     Morning Goods Market by Value, 2006–16

           Figure 153: India Morning Goods Market Value (INR m) and Growth (Y-o-Y), 2006–16

                                                          14,000.0                                                                                4.0%
                  Morning Goods Market by Value (INR m)




                                                          12,000.0                                                                                3.5%

                                                                                                                                                  3.0%
                                                          10,000.0




                                                                                                                                                            Growth % (Y-O-Y)
                                                                                                                                                  2.5%
                                                           8,000.0
                                                                                                                                                  2.0%
                                                           6,000.0
                                                                                                                                                  1.5%
                                                           4,000.0
                                                                                                                                                  1.0%

                                                           2,000.0                                                                                0.5%

                                                               0.0                                                                                0.0%
                                                                     2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                        Overall Value        Y-O-Y growth


           Source: Canadean                                                                                                                      © Canadean



           Table 238: India Morning Goods Market Value (INR m) and Growth (Y-o-Y), 2006–16
                                                             2006     2007     2008     2009     2010     2011     2012      2013     2014       2015             2016
            Overall
            Value                                           10,634   10,759   10,860   10,953   11,088   11,253   11,473    11,733   12,031    12,366      12,797
            Y-o-Y
            growth                                                    1.2%     0.9%     0.9%     1.2%     1.5%     2.0%      2.3%     2.5%       2.8%            3.5%
           Source: Canadean                                                                                                                      © Canadean



           Table 239: India Morning Goods Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                             2006     2007     2008     2009     2010     2011     2012      2013     2014       2015             2016
            Overall
            Value                                            212.7    215.2    217.2    219.1    221.8    225.1    245.7     251.3    257.7     264.9         274.1
            Y-o-Y
            growth                                                    1.2%     0.9%     0.9%     1.2%     1.5%     9.2%      2.3%     2.5%       2.8%            3.5%
           Source: Canadean                                                                                                                      © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                            Page 200

   © Canadean. This product is licensed and is not to be photocopied                                                                          Published: April 2012
     INDIA MORNING GOODS MARKET ANALYSIS

11.3.2     Average Consumer Price/Kg - Morning Goods, 2006-2016

           Figure 154: India Morning Goods Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16

                                                          77.0                                                                    2.5%
                    Average Consumer Price/ Kg -Morning



                                                          76.0
                                                                                                                                  2.0%
                                                          75.0

                                                          74.0




                                                                                                                                             Growth % (Y-O-Y)
                                                                                                                                  1.5%
                                                          73.0
                                Goods (INR)




                                                          72.0                                                                    1.0%

                                                          71.0
                                                                                                                                  0.5%
                                                          70.0

                                                          69.0
                                                                                                                                  0.0%
                                                          68.0

                                                          67.0                                                                    -0.5%
                                                                   2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                       Avg Price     Y-O-Y growth


           Source: Canadean                                                                                                          © Canadean



           Table 240: India Morning Goods Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16
                                                           2006      2007    2008    2009    2010    2011   2012    2013   2014      2015                       2016
            Avg.
            Price                                           70.9      70.7    70.5    70.3    70.3   70.4    71.0   72.0   73.2       74.4                      76.2
            Y-o-Y
            growth                                                   -0.2%   -0.3%   -0.2%   -0.1%   0.1%   0.9%    1.4%   1.6%      1.7%                       2.3%
           Source: Canadean                                                                                                          © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                  Page 201

   © Canadean. This product is licensed and is not to be photocopied                                                              Published: April 2012
     INDIA MORNING GOODS MARKET ANALYSIS

11.3.3     Morning Goods Market Value by Segments, 2006-2016

           Figure 155: India Morning Goods Market Value (INR m) by Segments, 2006–16

                                                           14000.0
                  Morning Goods Market Value by Segments




                                                           12000.0
                                                           10000.0
                                                            8000.0
                                                            6000.0
                                 (INR m)




                                                            4000.0
                                                            2000.0
                                                               0.0
                                                                     2006   2007   2008   2009   2010   2011   2012   2013    2014   2015    2016


                                                            Buns & Teacakes                Breakf ast Cakes                  Croissants
                                                            Crumpets                       Donuts                            Madeleines
                                                            Muf f ins                      Pain au Chocolat                  Pain au Raisin
                                                            Pancakes                       Scones                            Toaster Pastries
                                                            Waf f les                      Other                             Frozen Morning Goods


           Source: Canadean                                                                                                                 © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                     Page 202

   © Canadean. This product is licensed and is not to be photocopied                                                                   Published: April 2012
 INDIA MORNING GOODS MARKET ANALYSIS


        Table 241: India Morning Goods Market Value (INR m) by Segments, 2006–11
                                                                                                                                 CAGR
         Segment                                 2006               2007       2008        2009        2010        2011        2006–11
         Buns & Teacakes                       759.11           741.56       721.92      703.11      691.29      686.18          -2.00%
         Breakfast Cakes                       506.56           512.24       517.41      522.05      527.22      532.40          1.00%
         Croissants                            623.38           615.43       605.68      596.59      593.44      592.83          -1.00%
         Crumpets                              385.35           389.68       393.61      397.14      401.07      405.01          1.00%
         Donuts                                750.83           767.23       781.30      794.54      810.98      828.98          2.00%
         Madeleines                            636.70           680.45       722.08      762.86      806.73      852.05          6.00%
         Muffins                               471.73           492.66       512.08      530.92      551.36      573.93          4.00%
         Pain au Chocolat                      892.85           901.95       910.15      917.43      927.46      938.39          1.00%
         Pain au Raisin                        754.71           778.76       802.00      824.39      849.28      874.92          3.00%
         Pancakes                              739.88           748.18       754.97      761.00      768.55      777.62          1.00%
         Scones                                828.97           838.26       845.87      852.62      861.08      871.25          1.00%
         Toaster Pastries                    1,024.77          1,047.14     1,066.34    1,084.42    1,106.86    1,131.42         2.00%
         Waffles                               632.21           646.02       657.86      669.01      682.86      698.01          2.00%
         Other Morning Goods                   423.03           406.59       389.81      373.81      356.76      344.93          -4.00%
         Frozen Morning Goods                1,203.59          1,192.98     1,178.83    1,163.54    1,152.90    1,144.60         -1.00%
         Overall                            10,633.67         10,759.13    10,859.89   10,953.44   11,087.85   11,252.52         1.14%
        Source: Canadean                                                                                               © Canadean



        Table 242: India Morning Goods Market Value (INR m) by Segments, 2011–16
                                                                                                                                 CAGR
         Segment                                 2011               2012       2013        2014        2015        2016        2011–16
         Buns & Teacakes                       686.18           685.63       685.10      689.34      697.04      721.18          1.00%
         Breakfast Cakes                       532.40           537.29       542.73      547.61      553.04      559.56          1.00%
         Croissants                            592.83           597.40       604.31      614.19      627.16      654.53          2.00%
         Crumpets                              405.01           410.04       415.89      421.72      428.41      436.31          1.50%
         Donuts                                828.98           854.12       883.47      913.67      945.74      984.57          3.50%
         Madeleines                            852.05           902.60       960.63     1,029.23    1,107.80    1,195.04         7.00%
         Muffins                               573.93           598.60       624.36      651.96      682.95      715.22          4.50%
         Pain au Chocolat                      938.39           950.09       962.71      977.23      993.73     1,015.90         1.60%
         Pain au Raisin                        874.92           902.67       933.87      968.77     1,006.66    1,054.28         3.80%
         Pancakes                              777.62           788.07       799.29      811.31      824.15      837.72          1.50%
         Scones                                871.25           882.95       895.52      908.99      923.38      938.58          1.50%
         Toaster Pastries                    1,131.42          1,160.00     1,189.73    1,219.47    1,250.46    1,280.10         2.50%
         Waffles                               698.01           715.64       733.98      752.33      771.44      789.73          2.50%
         Other Morning Goods                   344.93           338.89       343.66      349.79      357.69      380.83          2.00%
         Frozen Morning Goods                1,144.60          1,148.51     1,158.09    1,175.79    1,195.87    1,233.06         1.50%
         Overall                            11,252.52         11,472.50    11,733.33   12,031.41   12,365.51   12,796.62         2.61%
        Source: Canadean                                                                                               © Canadean



The Future of the Bakery & Cereals Market in India, to 2016                                                                     Page 203

© Canadean. This product is licensed and is not to be photocopied                                                   Published: April 2012
 INDIA MORNING GOODS MARKET ANALYSIS




        Table 243: India Morning Goods Market (USD m) by Segments, 2006–11
                                                                                                                     CAGR
         Segment                                   2006             2007    2008     2009     2010     2011        2006–11
         Buns & Teacakes                           15.2             14.8     14.4     14.1     13.8     13.7         -2.00%
         Breakfast Cakes                           10.1             10.2     10.3     10.4     10.5     10.6         1.00%
         Croissants                                12.5             12.3     12.1     11.9     11.9     11.9         -1.00%
         Crumpets                                    7.7             7.8      7.9      7.9      8.0      8.1         1.00%
         Donuts                                    15.0             15.3     15.6     15.9     16.2     16.6         2.00%
         Madeleines                                12.7             13.6     14.4     15.3     16.1     17.0         6.00%
         Muffins                                     9.4             9.9     10.2     10.6     11.0     11.5         4.00%
         Pain au Chocolat                          17.9             18.0     18.2     18.3     18.5     18.8         1.00%
         Pain au Raisin                            15.1             15.6     16.0     16.5     17.0     17.5         3.00%
         Pancakes                                  14.8             15.0     15.1     15.2     15.4     15.6         1.00%
         Scones                                    16.6             16.8     16.9     17.1     17.2     17.4         1.00%
         Toaster Pastries                          20.5             20.9     21.3     21.7     22.1     22.6         2.00%
         Waffles                                   12.6             12.9     13.2     13.4     13.7     14.0         2.00%
         Other Morning Goods                         8.5             8.1      7.8      7.5      7.1      6.9         -4.00%
         Frozen Morning Goods                      24.1             23.9     23.6     23.3     23.1     22.9         -1.00%
         Overall                                 212.67         215.18     217.20   219.07   221.76   225.05         1.14%
        Source: Canadean                                                                                   © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                         Page 204

© Canadean. This product is licensed and is not to be photocopied                                       Published: April 2012
 INDIA MORNING GOODS MARKET ANALYSIS




        Table 244: India Morning Goods Market Value (USD m) by Segments, 2011–16
                                                                                                                     CAGR
         Segment                                   2011             2012    2013     2014     2015     2016        2011–16
         Buns & Teacakes                           13.7             14.7     14.7     14.8     14.9     15.4         2.40%
         Breakfast Cakes                           10.6             11.5     11.6     11.7     11.8     12.0         2.40%
         Croissants                                11.9             12.8     12.9     13.2     13.4     14.0         3.41%
         Crumpets                                    8.1             8.8      8.9      9.0      9.2      9.3         2.90%
         Donuts                                    16.6             18.3     18.9     19.6     20.3     21.1         4.93%
         Madeleines                                17.0             19.3     20.6     22.0     23.7     25.6         8.48%
         Muffins                                   11.5             12.8     13.4     14.0     14.6     15.3         5.94%
         Pain au Chocolat                          18.8             20.4     20.6     20.9     21.3     21.8         3.00%
         Pain au Raisin                            17.5             19.3     20.0     20.8     21.6     22.6         5.23%
         Pancakes                                  15.6             16.9     17.1     17.4     17.7     17.9         2.90%
         Scones                                    17.4             18.9     19.2     19.5     19.8     20.1         2.90%
         Toaster Pastries                          22.6             24.8     25.5     26.1     26.8     27.4         3.92%
         Waffles                                   14.0             15.3     15.7     16.1     16.5     16.9         3.92%
         Other Morning Goods                         6.9             7.3      7.4      7.5      7.7      8.2         3.41%
         Frozen Morning Goods                      22.9             24.6     24.8     25.2     25.6     26.4         2.90%
         Overall                                 225.05         245.74     251.33   257.71   264.87   274.10         4.02%
        Source: Canadean                                                                                   © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                         Page 205

© Canadean. This product is licensed and is not to be photocopied                                       Published: April 2012
     INDIA MORNING GOODS MARKET ANALYSIS


11.4       Buns & Teacakes Market Analysis, 2006–16
11.4.1     Buns & Teacakes Market by Volume, 2006–16

           Figure 156: India Buns & Teacakes Market by Volume (Kg m), 2006–16




           Source: Canadean                                                                                        © Canadean



           Table 245: India Buns & Teacakes Market by Volume (Kg m), 2006–16
                            2006        2007         2008        2009    2010    2011    2012    2013    2014      2015        2016
            Overall
            Volume         10.88        10.61       10.35        10.06    9.88    9.84    9.81    9.80   9.83     10.04       10.34
            Y-o-Y
            growth                      -2.5%       -2.5%        -2.8%   -1.8%   -0.4%   -0.3%   -0.1%   0.3%      2.1%        2.9%
           Source: Canadean                                                                                        © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                              Page 206

   © Canadean. This product is licensed and is not to be photocopied                                            Published: April 2012
     INDIA MORNING GOODS MARKET ANALYSIS

11.4.2     Buns & Teacakes Market by Value, 2006–16

           Figure 157: India Buns & Teacakes Market by Value (INR m), 2006–16




           Source: Canadean                                                                                         © Canadean



           Table 246: India Buns & Teacakes Market by Value (INR m), 2006–16
                            2006        2007         2008        2009    2010    2011    2012    2013    2014       2015        2016
            Market
            Value          759.1        741.6       721.9        703.1   691.3   686.2   685.6   685.1   689.3     697.0       721.2
            Y-o-Y
            growth                      -2.3%       -2.6%        -2.6%   -1.7%   -0.7%   -0.1%   -0.1%   0.6%       1.1%        3.5%
           Source: Canadean                                                                                         © Canadean



           Table 247: India Buns & Teacakes Market by Value (USD m), 2006–16
                            2006        2007         2008        2009    2010    2011    2012    2013    2014       2015        2016
            Market
            Value            15.2        14.8        14.4         14.1    13.8    13.7    14.7    14.7    14.8       14.9        15.4
            Y-o-Y
            growth                      -2.3%       -2.6%        -2.6%   -1.7%   -0.7%   7.0%    -0.1%   0.6%       1.1%        3.5%
           Source: Canadean                                                                                         © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                               Page 207

   © Canadean. This product is licensed and is not to be photocopied                                             Published: April 2012
     INDIA MORNING GOODS MARKET ANALYSIS


11.5       Breakfast Cakes Market Analysis, 2006–16
11.5.1     Breakfast Cakes Market by Volume, 2006–16

           Figure 158: India Breakfast Cakes Market by Volume (Kg m), 2006–16

                                                     9.0                                                                                                 1.4%
                  Breakfast Cakes Market by Volume




                                                     8.8                                                                                                 1.2%

                                                     8.6
                                                                                                                                                         1.0%




                                                                                                                                                                   Growth % (Y-O-Y)
                                                     8.4
                                                                                                                                                         0.8%
                               (Kg m)




                                                     8.2
                                                                                                                                                         0.6%
                                                     8.0
                                                                                                                                                         0.4%
                                                     7.8

                                                     7.6                                                                                                 0.2%

                                                     7.4                                                                                                 0.0%
                                                              2006     2007    2008   2009    2010   2011     2012   2013    2014      2015    2016

                                                                                      Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                             © Canadean



           Table 248: India Breakfast Cakes Market by Volume (Kg m), 2006–16
                                                      2006        2007         2008    2009      2010        2011     2012      2013          2014      2015              2016
            Overall
            Volume                                     7.92          8.01      8.09    8.16      8.24        8.32     8.41      8.51          8.60       8.68                8.74
            Y-o-Y
            growth                                               1.22%        0.91%   0.90%     0.99%       0.98%    1.12%     1.21%      1.00%        0.99%      0.68%
           Source: Canadean                                                                                                                             © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                   Page 208

   © Canadean. This product is licensed and is not to be photocopied                                                                                 Published: April 2012
     INDIA MORNING GOODS MARKET ANALYSIS

11.5.2     Breakfast Cakes Market by Value, 2006–16

           Figure 159: India Breakfast Cakes Market by Value (INR m), 2006–16

                                                    570.0                                                                             1.4%
                  Breakfast Cakes Market by Value



                                                    560.0
                                                                                                                                      1.2%
                                                    550.0
                                                                                                                                      1.0%




                                                                                                                                                Growth % (Y-O-Y)
                                                    540.0
                              (INR m)




                                                    530.0                                                                             0.8%

                                                    520.0                                                                             0.6%
                                                    510.0
                                                                                                                                      0.4%
                                                    500.0
                                                                                                                                      0.2%
                                                    490.0

                                                    480.0                                                                             0.0%
                                                             2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                              Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                          © Canadean



           Table 249: India Breakfast Cakes Market by Value (INR m), 2006–16
                                                     2006     2007    2008     2009    2010    2011    2012       2013    2014       2015             2016
            Market
            Value                                    506.6    512.2   517.4   522.1    527.2   532.4   537.3      542.7   547.6     553.0         559.6
            Y-o-Y
            growth                                            1.1%    1.0%     0.9%    1.0%    1.0%    0.9%       1.0%    0.9%       1.0%             1.2%
           Source: Canadean                                                                                                          © Canadean



           Table 250: India Breakfast Cakes Market by Value (USD m), 2006–16
                                                     2006     2007    2008     2009    2010    2011    2012       2013    2014       2015             2016
            Market
            Value                                     10.1     10.2    10.3    10.4     10.5    10.6    11.5       11.6    11.7       11.8                12.0
            Y-o-Y
            growth                                            1.1%    1.0%     0.9%    1.0%    1.0%    8.1%       1.0%    0.9%       1.0%             1.2%
           Source: Canadean                                                                                                          © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                Page 209

   © Canadean. This product is licensed and is not to be photocopied                                                              Published: April 2012
     INDIA MORNING GOODS MARKET ANALYSIS


11.6       Croissants Market Analysis, 2006–16
11.6.1     Croissants Market by Volume, 2006–16

           Figure 160: India Croissants Market by Volume (Kg m), 2006–16

                                                       8.3                                                                                             2.5%
                  Croissants Market by Volume,(Kg m)




                                                       8.2                                                                                             2.0%

                                                                                                                                                       1.5%
                                                       8.1




                                                                                                                                                                  Growth % (Y-O-Y)
                                                                                                                                                       1.0%
                                                       8.0
                                                                                                                                                       0.5%
                                                       7.9
                                                                                                                                                       0.0%
                                                       7.8
                                                                                                                                                       -0.5%
                                                       7.7
                                                                                                                                                       -1.0%
                                                       7.6                                                                                             -1.5%

                                                       7.5                                                                                             -2.0%
                                                              2006   2007    2008     2009   2010     2011   2012    2013     2014   2015    2016

                                                                                        Market Value           Y-o-Y Growth %


           Source: Canadean                                                                                                                            © Canadean



           Table 251: India Croissants Market by Volume (Kg m), 2006–16
                                                             2006    2007     2008       2009       2010     2011     2012       2013       2014       2015              2016
            Overall
            Volume                                           8.18     8.10     7.99      7.88        7.82     7.78     7.79      7.85       7.92        8.01                8.18
            Y-o-Y
            growth                                                   -1.1%    -1.3%     -1.4%       -0.7%    -0.5%    0.1%       0.7%       0.9%       1.1%             2.2%
           Source: Canadean                                                                                                                            © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                  Page 210

   © Canadean. This product is licensed and is not to be photocopied                                                                                Published: April 2012
     INDIA MORNING GOODS MARKET ANALYSIS

11.6.2     Croissants Market by Value, 2006–16

           Figure 161: India Croissants Market by Value (INR m), 2006–16

                                                       660.0                                                                                               5.0%
                  Croissants Market by Value (INR m)



                                                       650.0
                                                                                                                                                           4.0%
                                                       640.0

                                                       630.0                                                                                               3.0%




                                                                                                                                                                      Growth % (Y-O-Y)
                                                       620.0
                                                                                                                                                           2.0%
                                                       610.0
                                                                                                                                                           1.0%
                                                       600.0

                                                       590.0                                                                                               0.0%
                                                       580.0
                                                                                                                                                           -1.0%
                                                       570.0

                                                       560.0                                                                                               -2.0%
                                                                  2006     2007   2008    2009     2010   2011    2012   2013    2014   2015     2016

                                                                                          Market Value             Y-o-Y Growth %


           Source: Canadean                                                                                                                                © Canadean



           Table 252: India Croissants Market by Value (INR m), 2006–16
                                                          2006           2007     2008     2009       2010       2011     2012      2013       2014        2015             2016
            Market
            Value                                         623.4      615.4        605.7    596.6      593.4      592.8   597.4      604.3      614.2      627.2         654.5
            Y-o-Y
            growth                                                   -1.3%        -1.6%    -1.5%     -0.5%       -0.1%    0.8%      1.2%       1.6%        2.1%            4.4%
           Source: Canadean                                                                                                                                © Canadean



           Table 253: India Croissants Market by Value (USD m), 2006–16
                                                          2006           2007     2008     2009       2010       2011     2012      2013       2014        2015             2016
            Market
            Value                                          12.5          12.3      12.1     11.9       11.9       11.9    12.8       12.9       13.2        13.4               14.0
            Y-o-Y
            growth                                                   -1.3%        -1.6%    -1.5%     -0.5%       -0.1%    7.9%      1.2%       1.6%        2.1%            4.4%
           Source: Canadean                                                                                                                                © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                      Page 211

   © Canadean. This product is licensed and is not to be photocopied                                                                                    Published: April 2012
     INDIA MORNING GOODS MARKET ANALYSIS


11.7       Crumpets Market Analysis, 2006–16
11.7.1     Crumpets Market by Volume, 2006–16

           Figure 162: India Crumpets Market by Volume (Kg m), 2006–16

                                                     7.0                                                                                            1.4%
                  Crumpets Market by Volume (Kg m)




                                                     6.8                                                                                            1.2%

                                                                                                                                                    1.0%




                                                                                                                                                              Growth % (Y-O-Y)
                                                     6.6
                                                                                                                                                    0.8%
                                                     6.4
                                                                                                                                                    0.6%
                                                     6.2
                                                                                                                                                    0.4%

                                                     6.0                                                                                            0.2%

                                                     5.8                                                                                            0.0%
                                                             2006    2007   2008    2009   2010     2011    2012   2013    2014   2015    2016

                                                                                     Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                        © Canadean



           Table 254: India Crumpets Market by Volume (Kg m), 2006–16
                                                           2006      2007    2008     2009        2010      2011    2012       2013      2014      2015             2016
            Overall
            Volume                                         6.28      6.35    6.41      6.47       6.53      6.60    6.67       6.75      6.82       6.89                6.93
            Y-o-Y
            growth                                                  1.22%   0.91%    0.90%    0.99%        0.98%   1.12%      1.21%   1.00%       0.99%      0.68%
           Source: Canadean                                                                                                                        © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                              Page 212

   © Canadean. This product is licensed and is not to be photocopied                                                                            Published: April 2012
     INDIA MORNING GOODS MARKET ANALYSIS

11.7.2     Crumpets Market by Value, 2006–16

           Figure 163: India Crumpets Market by Value (INR m), 2006–16

                                                     450.0                                                                                                       2.0%
                  Crumpets Market by Value (INR m)



                                                     440.0                                                                                                       1.8%

                                                     430.0                                                                                                       1.6%

                                                     420.0                                                                                                       1.4%




                                                                                                                                                                           Growth % (Y-O-Y)
                                                     410.0                                                                                                       1.2%

                                                     400.0                                                                                                       1.0%

                                                     390.0                                                                                                       0.8%

                                                     380.0                                                                                                       0.6%

                                                     370.0                                                                                                       0.4%

                                                     360.0                                                                                                       0.2%

                                                     350.0                                                                                                       0.0%
                                                                   2006     2007    2008   2009     2010     2011     2012   2013    2014      2015    2016

                                                                                           Market Value               Y-o-Y Growth %


           Source: Canadean                                                                                                                                     © Canadean



           Table 255: India Crumpets Market by Value (INR m), 2006–16
                                                        2006              2007      2008    2009       2010          2011     2012     2013           2014      2015             2016
            Market
            Value                                       385.4         389.7        393.6    397.1     401.1         405.0    410.0     415.9      421.7        428.4         436.3
            Y-o-Y
            growth                                                    1.12%        1.01%   0.90%      0.99%         0.98%    1.24%    1.43%       1.40%        1.59%      1.84%
           Source: Canadean                                                                                                                                     © Canadean



           Table 256: India Crumpets Market by Value (USD m), 2006–16
                                                        2006              2007      2008    2009       2010          2011     2012     2013           2014      2015             2016
            Market
            Value                                            7.7           7.8       7.9      7.9          8.0        8.1      8.8       8.9           9.0        9.2                         9.3
            Y-o-Y
            growth                                                    1.12%        1.01%   0.90%      0.99%         0.98%    8.43%    1.43%       1.40%        1.59%      1.84%
           Source: Canadean                                                                                                                                     © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                           Page 213

   © Canadean. This product is licensed and is not to be photocopied                                                                                         Published: April 2012
     INDIA MORNING GOODS MARKET ANALYSIS


11.8       Donuts Market Analysis, 2006–16
11.8.1     Donuts Market by Volume, 2006–16

           Figure 164: India Donuts Market by Volume (Kg m), 2006–16




           Source: Canadean                                                                                         © Canadean



           Table 257: India Donuts Market by Volume (Kg m), 2006–16
                            2006        2007         2008         2009    2010    2011    2012    2013    2014      2015        2016
            Overall
            Volume           11.7        12.0        12.3         12.5    12.8    13.0    13.1    13.2    13.4       13.5        13.6
            Y-o-Y
            growth                     2.39%       2.24%         2.09%   1.85%   1.44%   1.22%   1.01%   1.00%     0.89%      0.88%
           Source: Canadean                                                                                         © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                               Page 214

   © Canadean. This product is licensed and is not to be photocopied                                             Published: April 2012
     INDIA MORNING GOODS MARKET ANALYSIS

11.8.2     Donuts Market by Value, 2006–16

           Figure 165: India Donuts Market by Value (INR m), 2006–16




           Source: Canadean                                                                                         © Canadean



           Table 258: India Donuts Market by Value (INR m), 2006–16
                            2006        2007         2008        2009    2010    2011     2012   2013    2014       2015        2016
            Market
            Value          750.8        767.2       781.3        794.5   811.0   829.0   854.1   883.5   913.7     945.7       984.6
            Y-o-Y
            growth                      2.2%         1.8%        1.7%    2.1%    2.2%    3.0%    3.4%    3.4%       3.5%        4.1%
           Source: Canadean                                                                                         © Canadean



           Table 259: India Donuts Market by Value (USD m), 2006–16
                            2006        2007         2008        2009    2010    2011     2012   2013    2014       2015        2016
            Market
            Value            15.0        15.3        15.6         15.9    16.2    16.6    18.3    18.9    19.6       20.3        21.1
            Y-o-Y
            growth                      2.2%         1.8%        1.7%    2.1%    2.2%    10.3%   3.4%    3.4%       3.5%        4.1%
           Source: Canadean                                                                                         © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                               Page 215

   © Canadean. This product is licensed and is not to be photocopied                                             Published: April 2012
     INDIA MORNING GOODS MARKET ANALYSIS


11.9       Madeleines Market Analysis, 2006–16
11.9.1     Madeleines Market by Volume, 2006–16

           Figure 166: India Madeleines Market by Volume (Kg m), 2006–16

                                                       16.0                                                                                              8.0%
                  Madeleines Market by Volume (Kg m)




                                                       14.0                                                                                              7.0%

                                                       12.0                                                                                              6.0%




                                                                                                                                                                   Growth % (Y-O-Y)
                                                       10.0                                                                                              5.0%

                                                        8.0                                                                                              4.0%

                                                        6.0                                                                                              3.0%

                                                        4.0                                                                                              2.0%

                                                        2.0                                                                                              1.0%

                                                        0.0                                                                                              0.0%
                                                                 2006    2007   2008    2009     2010     2011   2012   2013    2014   2015    2016

                                                                                         Market Value             Y-o-Y Growth %


           Source: Canadean                                                                                                                             © Canadean



           Table 260: India Madeleines Market by Volume (Kg m), 2006–16
                                                              2006      2007    2008      2009      2010         2011    2012      2013       2014      2015             2016
            Overall
            Volume                                             9.5      10.2     10.8     11.5          12.1     12.7    13.0      13.1       13.2       13.3                13.4
            Y-o-Y
            growth                                                      7.1%    6.4%      5.8%      5.7%         5.0%    1.9%      1.0%       1.0%      0.9%            0.2%
           Source: Canadean                                                                                                                             © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                   Page 216

   © Canadean. This product is licensed and is not to be photocopied                                                                                 Published: April 2012
     INDIA MORNING GOODS MARKET ANALYSIS

11.9.2     Madeleines Market by Value, 2006–16

           Figure 167: India Madeleines Market by Value (INR m), 2006–16




           Source: Canadean                                                                                           © Canadean



           Table 261: India Madeleines Market by Value (INR m), 2006–16
                            2006        2007         2008        2009    2010    2011     2012   2013      2014       2015        2016
            Market
            Value          636.7        680.5       722.1        762.9   806.7   852.0   902.6   960.6   1,029.2   1,107.8     1,195.0
            Y-o-Y
            growth                      6.9%         6.1%        5.6%    5.8%    5.6%    5.9%    6.4%      7.1%       7.6%        7.9%
           Source: Canadean                                                                                           © Canadean



           Table 262: India Madeleines Market by Value (USD m), 2006–16
                            2006        2007         2008        2009    2010    2011     2012   2013      2014       2015        2016
            Market
            Value            12.7        13.6        14.4         15.3    16.1    17.0    19.3    20.6     22.0        23.7        25.6
            Y-o-Y
            growth                      6.9%         6.1%        5.6%    5.8%    5.6%    13.5%   6.4%      7.1%       7.6%        7.9%
           Source: Canadean                                                                                           © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                 Page 217

   © Canadean. This product is licensed and is not to be photocopied                                               Published: April 2012
    INDIA MORNING GOODS MARKET ANALYSIS


11.10      Muffins Market Analysis, 2006–16
11.10.1    Muffins Market by Volume, 2006–16

           Figure 168: India Muffins Market by Volume (Kg m), 2006–16

                                                    10.0                                                                                              5.0%
                  Muffins Market by Volume (Kg m)




                                                     9.0                                                                                              4.5%

                                                     8.0                                                                                              4.0%

                                                     7.0                                                                                              3.5%




                                                                                                                                                                Growth % (Y-O-Y)
                                                     6.0                                                                                              3.0%

                                                     5.0                                                                                              2.5%

                                                     4.0                                                                                              2.0%

                                                     3.0                                                                                              1.5%

                                                     2.0                                                                                              1.0%

                                                     1.0                                                                                              0.5%

                                                     0.0                                                                                              0.0%
                                                              2006    2007   2008   2009     2010    2011   2012   2013    2014     2015    2016

                                                                                     Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                          © Canadean



           Table 263: India Muffins Market by Volume (Kg m), 2006–16
                                                           2006      2007    2008     2009      2010        2011    2012      2013         2014      2015            2016
            Overall
            Volume                                          7.4       7.8     8.1      8.4          8.8      9.0     9.2          9.3       9.4        9.5                         9.5
            Y-o-Y
            growth                                                   4.6%    4.2%     3.9%      3.9%        3.3%    1.9%      1.0%         1.0%      0.9%            0.2%
           Source: Canadean                                                                                                                          © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                Page 218

   © Canadean. This product is licensed and is not to be photocopied                                                                              Published: April 2012
    INDIA MORNING GOODS MARKET ANALYSIS

11.10.2    Muffins Market by Value, 2006–16

           Figure 169: India Muffins Market by Value (INR m), 2006–16

                                                 800.0                                                                                                    5.0%
               Muffins Market by Value (INR m)




                                                 700.0                                                                                                    4.5%
                                                                                                                                                          4.0%
                                                 600.0




                                                                                                                                                                    Growth % (Y-O-Y)
                                                                                                                                                          3.5%
                                                 500.0                                                                                                    3.0%
                                                 400.0                                                                                                    2.5%

                                                 300.0                                                                                                    2.0%
                                                                                                                                                          1.5%
                                                 200.0
                                                                                                                                                          1.0%
                                                 100.0                                                                                                    0.5%
                                                   0.0                                                                                                    0.0%
                                                               2006    2007   2008    2009     2010   2011    2012   2013    2014       2015     2016

                                                                                      Market Value             Y-o-Y Growth %


           Source: Canadean                                                                                                                              © Canadean



           Table 264: India Muffins Market by Value (INR m), 2006–16
                                                    2006          2007        2008     2009       2010       2011     2012      2013           2014      2015             2016
            Market
            Value                                   471.7         492.7       512.1    530.9     551.4       573.9   598.6      624.4      652.0        683.0         715.2
            Y-o-Y
            growth                                                4.4%        3.9%     3.7%       3.8%       4.1%    4.3%       4.3%           4.4%      4.8%            4.7%
           Source: Canadean                                                                                                                              © Canadean



           Table 265: India Muffins Market by Value (USD m), 2006–16
                                                    2006          2007        2008     2009       2010       2011     2012      2013           2014      2015             2016
            Market
            Value                                        9.4          9.9      10.2     10.6      11.0        11.5    12.8       13.4          14.0       14.6                15.3
            Y-o-Y
            growth                                                4.4%        3.9%     3.7%       3.8%       4.1%    11.7%      4.3%           4.4%      4.8%            4.7%
           Source: Canadean                                                                                                                              © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                    Page 219

   © Canadean. This product is licensed and is not to be photocopied                                                                                  Published: April 2012
    INDIA MORNING GOODS MARKET ANALYSIS


11.11      Pain au Chocolat Market Analysis, 2006–16
11.11.1    Pain au Chocolat Market by Volume, 2006–16

           Figure 170: India Pain au Chocolat Market by Volume (Kg m), 2006–16




           Source: Canadean                                                                                   © Canadean



           Table 266: India Pain au Chocolat Market by Volume (Kg m), 2006–16
                            2006        2007         2008        2009   2010   2011   2012   2013   2014      2015        2016
            Overall
            Volume           12.9        13.0        13.1        13.3   13.4   13.5   13.7   13.8   13.9       14.0        14.2
            Y-o-Y
            growth                      1.1%         1.0%        0.9%   1.0%   1.0%   0.9%   0.8%   0.9%      1.0%        1.4%
           Source: Canadean                                                                                   © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                         Page 220

   © Canadean. This product is licensed and is not to be photocopied                                       Published: April 2012
    INDIA MORNING GOODS MARKET ANALYSIS

11.11.2    Pain au Chocolat Market by Value, 2006–16

           Figure 171: India Pain au Chocolat Market by Value (INR m), 2006–16




           Source: Canadean                                                                                         © Canadean



           Table 267: India Pain au Chocolat Market by Value (INR m), 2006–16
                            2006        2007         2008        2009    2010    2011    2012    2013    2014       2015        2016
            Market
            Value          892.8        902.0       910.2        917.4   927.5   938.4   950.1   962.7   977.2     993.7     1,015.9
            Y-o-Y
            growth                      1.0%         0.9%        0.8%    1.1%    1.2%    1.2%    1.3%    1.5%       1.7%        2.2%
           Source: Canadean                                                                                         © Canadean



           Table 268: India Pain au Chocolat Market by Value (USD m), 2006–16
                            2006        2007         2008        2009    2010    2011    2012    2013    2014       2015        2016
            Market
            Value            17.9        18.0        18.2         18.3    18.5    18.8    20.4    20.6    20.9       21.3        21.8
            Y-o-Y
            growth                      1.0%         0.9%        0.8%    1.1%    1.2%    8.4%    1.3%    1.5%       1.7%        2.2%
           Source: Canadean                                                                                         © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                               Page 221

   © Canadean. This product is licensed and is not to be photocopied                                             Published: April 2012
    INDIA MORNING GOODS MARKET ANALYSIS


11.12      Pain au Raisin Market Analysis, 2006–16
11.12.1    Pain au Raisin Market by Volume, 2006–16

           Figure 172: India Pain au Raisin Market by Volume (Kg m), 2006–16




           Source: Canadean                                                                                   © Canadean



           Table 269: India Pain au Raisin Market by Volume (Kg m), 2006–16
                            2006        2007         2008        2009   2010   2011   2012   2013   2014      2015        2016
            Overall
            Volume           10.8        11.1        11.5        11.8   12.1   12.5   12.7   12.8   12.9       13.0        13.1
            Y-o-Y
            growth                      3.5%         3.2%        2.8%   2.8%   2.7%   1.5%   0.8%   0.9%      1.0%        0.8%
           Source: Canadean                                                                                   © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                         Page 222

   © Canadean. This product is licensed and is not to be photocopied                                       Published: April 2012
    INDIA MORNING GOODS MARKET ANALYSIS

11.12.2    Pain au Raisin Market by Value, 2006–16

           Figure 173: India Pain au Raisin Market by Value (INR m), 2006–16




           Source: Canadean                                                                                         © Canadean



           Table 270: India Pain au Raisin Market by Value (INR m), 2006–16
                            2006        2007         2008        2009    2010    2011     2012   2013    2014       2015        2016
            Market
            Value          754.7        778.8       802.0        824.4   849.3   874.9   902.7   933.9   968.8   1,006.7     1,054.3
            Y-o-Y
            growth                      3.2%         3.0%        2.8%    3.0%    3.0%    3.2%    3.5%    3.7%       3.9%        4.7%
           Source: Canadean                                                                                         © Canadean



           Table 271: India Pain au Raisin Market by Value (USD m), 2006–16
                            2006        2007         2008        2009    2010    2011     2012   2013    2014       2015        2016
            Market
            Value            15.1        15.6        16.0         16.5    17.0    17.5    19.3    20.0    20.8       21.6        22.6
            Y-o-Y
            growth                      3.2%         3.0%        2.8%    3.0%    3.0%    10.5%   3.5%    3.7%       3.9%        4.7%
           Source: Canadean                                                                                         © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                               Page 223

   © Canadean. This product is licensed and is not to be photocopied                                             Published: April 2012
    INDIA MORNING GOODS MARKET ANALYSIS


11.13      Pancakes Market Analysis, 2006–16
11.13.1    Pancakes Market by Volume, 2006–16

           Figure 174: India Pancakes Market by Volume (Kg m), 2006–16

                                                     11.4                                                                                                  1.4%
                  Pancakes Market by Volume (Kg m)




                                                     11.2
                                                                                                                                                           1.2%
                                                     11.0
                                                                                                                                                           1.0%




                                                                                                                                                                     Growth % (Y-O-Y)
                                                     10.8

                                                     10.6                                                                                                  0.8%

                                                     10.4                                                                                                  0.6%
                                                     10.2
                                                                                                                                                           0.4%
                                                     10.0
                                                                                                                                                           0.2%
                                                      9.8

                                                      9.6                                                                                                  0.0%
                                                               2006     2007   2008    2009     2010     2011    2012   2013    2014   2015     2016

                                                                                        Market Value              Y-o-Y Growth %


           Source: Canadean                                                                                                                               © Canadean



           Table 272: India Pancakes Market by Volume (Kg m), 2006–16
                                                            2006       2007     2008     2009          2010      2011    2012       2013      2014        2015             2016
            Overall
            Volume                                      10.18         10.29    10.39    10.49      10.59        10.69   10.80      10.90      11.01      11.11         11.24
            Y-o-Y
            growth                                                    1.12%    1.01%    0.90%      0.99%        0.98%   1.02%      0.91%   1.00%         0.89%      1.18%
           Source: Canadean                                                                                                                               © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                     Page 224

   © Canadean. This product is licensed and is not to be photocopied                                                                                   Published: April 2012
    INDIA MORNING GOODS MARKET ANALYSIS

11.13.2    Pancakes Market by Value, 2006–16

           Figure 175: India Pancakes Market by Value (INR m), 2006–16

                                                     860.0                                                                                                  1.8%
                  Pancakes Market by Value (INR m)




                                                     840.0                                                                                                  1.6%

                                                     820.0                                                                                                  1.4%




                                                                                                                                                                      Growth % (Y-O-Y)
                                                     800.0                                                                                                  1.2%

                                                     780.0                                                                                                  1.0%

                                                     760.0                                                                                                  0.8%

                                                     740.0                                                                                                  0.6%

                                                     720.0                                                                                                  0.4%

                                                     700.0                                                                                                  0.2%

                                                     680.0                                                                                                  0.0%
                                                                2006     2007   2008    2009     2010   2011    2012   2013    2014       2015     2016

                                                                                        Market Value             Y-o-Y Growth %


           Source: Canadean                                                                                                                                © Canadean



           Table 273: India Pancakes Market by Value (INR m), 2006–16
                                                        2006           2007     2008     2009       2010       2011    2012       2013           2014      2015             2016
            Market
            Value                                       739.9      748.2        755.0    761.0     768.5       777.6   788.1      799.3      811.3        824.1         837.7
            Y-o-Y
            growth                                                 1.1%         0.9%     0.8%       1.0%       1.2%    1.3%       1.4%           1.5%      1.6%            1.6%
           Source: Canadean                                                                                                                                © Canadean



           Table 274: India Pancakes Market by Value (USD m), 2006–16
                                                        2006           2007     2008     2009       2010       2011    2012       2013           2014      2015             2016
            Market
            Value                                        14.8          15.0      15.1     15.2      15.4        15.6    16.9       17.1          17.4       17.7                17.9
            Y-o-Y
            growth                                                 1.1%         0.9%     0.8%       1.0%       1.2%    8.5%       1.4%           1.5%      1.6%            1.6%
           Source: Canadean                                                                                                                                © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                      Page 225

   © Canadean. This product is licensed and is not to be photocopied                                                                                    Published: April 2012
    INDIA MORNING GOODS MARKET ANALYSIS


11.14      Scones Market Analysis, 2006–16
11.14.1    Scones Market by Volume, 2006–16

           Figure 176: India Scones Market by Volume (Kg m), 2006–16

                                                   15.0                                                                                                1.2%
                  Scones Market by Volume (Kg m)




                                                   14.5                                                                                                1.0%




                                                                                                                                                                 Growth % (Y-O-Y)
                                                   14.0                                                                                                0.8%


                                                   13.5                                                                                                0.6%


                                                   13.0                                                                                                0.4%


                                                   12.5                                                                                                0.2%


                                                   12.0                                                                                                0.0%
                                                             2006     2007   2008    2009     2010     2011    2012   2013    2014   2015    2016

                                                                                      Market Value              Y-o-Y Growth %


           Source: Canadean                                                                                                                           © Canadean



           Table 275: India Scones Market by Volume (Kg m), 2006–16
                                                          2006       2007     2008     2009       2010         2011    2012       2013      2014      2015            2016
            Overall
            Volume                                        13.1       13.3     13.4     13.5          13.7      13.8    13.9       14.1      14.2       14.4               14.5
            Y-o-Y
            growth                                                  1.12%    1.01%    0.90%      0.99%        0.98%   1.02%      0.91%   1.00%       0.99%      1.08%
           Source: Canadean                                                                                                                           © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                 Page 226

   © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
    INDIA MORNING GOODS MARKET ANALYSIS

11.14.2    Scones Market by Value, 2006–16

           Figure 177: India Scones Market by Value (INR m), 2006–16

                                                   960.0                                                                                                  1.8%
                  Scones Market by Value (INR m)



                                                   940.0                                                                                                  1.6%
                                                   920.0                                                                                                  1.4%
                                                   900.0




                                                                                                                                                                    Growth % (Y-O-Y)
                                                                                                                                                          1.2%
                                                   880.0
                                                                                                                                                          1.0%
                                                   860.0
                                                                                                                                                          0.8%
                                                   840.0
                                                                                                                                                          0.6%
                                                   820.0

                                                   800.0                                                                                                  0.4%

                                                   780.0                                                                                                  0.2%

                                                   760.0                                                                                                  0.0%
                                                              2006     2007   2008    2009     2010   2011    2012   2013    2014       2015     2016

                                                                                      Market Value             Y-o-Y Growth %


           Source: Canadean                                                                                                                              © Canadean



           Table 276: India Scones Market by Value (INR m), 2006–16
                                                      2006           2007     2008     2009       2010       2011    2012       2013           2014      2015             2016
            Market
            Value                                     829.0      838.3        845.9    852.6     861.1       871.3   883.0      895.5      909.0        923.4         938.6
            Y-o-Y
            growth                                               1.1%         0.9%     0.8%       1.0%       1.2%    1.3%       1.4%           1.5%      1.6%            1.6%
           Source: Canadean                                                                                                                              © Canadean



           Table 277: India Scones Market by Value (USD m), 2006–16
                                                      2006           2007     2008     2009       2010       2011    2012       2013           2014      2015             2016
            Market
            Value                                      16.6          16.8      16.9     17.1      17.2        17.4    18.9       19.2          19.5       19.8                20.1
            Y-o-Y
            growth                                               1.1%         0.9%     0.8%       1.0%       1.2%    8.5%       1.4%           1.5%      1.6%            1.6%
           Source: Canadean                                                                                                                              © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                    Page 227

   © Canadean. This product is licensed and is not to be photocopied                                                                                  Published: April 2012
    INDIA MORNING GOODS MARKET ANALYSIS


11.15      Toaster Pastries Market Analysis, 2006–16
11.15.1    Toaster Pastries Market by Volume, 2006–16

           Figure 178: India Toaster Pastries Market by Volume (Kg m), 2006–16

                                                             18.5                                                                                               2.5%
                  Toaster Pastries Market by Volume (Kg m)




                                                             18.0

                                                             17.5                                                                                               2.0%




                                                                                                                                                                          Growth % (Y-O-Y)
                                                             17.0
                                                                                                                                                                1.5%
                                                             16.5

                                                             16.0
                                                                                                                                                                1.0%
                                                             15.5

                                                             15.0                                                                                               0.5%
                                                             14.5

                                                             14.0                                                                                               0.0%
                                                                       2006    2007   2008    2009     2010     2011   2012   2013    2014   2015    2016

                                                                                               Market Value             Y-o-Y Growth %


           Source: Canadean                                                                                                                                    © Canadean



           Table 278: India Toaster Pastries Market by Volume (Kg m), 2006–16
                                                                    2006      2007    2008      2009          2010     2011    2012      2013       2014       2015             2016
            Overall
            Volume                                                  15.5      15.8     16.2     16.5          16.8     17.1    17.3      17.5       17.7        17.9                18.0
            Y-o-Y
            growth                                                            2.3%    2.1%      2.0%      1.9%         1.7%    1.3%      1.2%       1.1%       0.9%            0.5%
           Source: Canadean                                                                                                                                    © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                          Page 228

   © Canadean. This product is licensed and is not to be photocopied                                                                                        Published: April 2012
    INDIA MORNING GOODS MARKET ANALYSIS

11.15.2    Toaster Pastries Market by Value, 2006–16

           Figure 179: India Toaster Pastries Market by Value (INR m), 2006–16

                                                             1,400.0                                                                                                         3.0%
                  Toaster Pastries Market by Value (INR m)




                                                             1,200.0                                                                                                         2.5%

                                                             1,000.0




                                                                                                                                                                                      Growth % (Y-O-Y)
                                                                                                                                                                             2.0%
                                                              800.0
                                                                                                                                                                             1.5%
                                                              600.0
                                                                                                                                                                             1.0%
                                                              400.0

                                                              200.0                                                                                                          0.5%


                                                                 0.0                                                                                                         0.0%
                                                                         2006      2007    2008    2009     2010      2011     2012    2013     2014      2015     2016

                                                                                                  Market Value                Y-o-Y Growth %


           Source: Canadean                                                                                                                                                 © Canadean



           Table 279: India Toaster Pastries Market by Value (INR m), 2006–16
                                                                 2006      2007           2008      2009      2010           2011       2012      2013           2014       2015            2016
            Market
            Value                                              1,024.8   1,047.1     1,066.3      1,084.4   1,106.9     1,131.4       1,160.0   1,189.7     1,219.5       1,250.5   1,280.1
            Y-o-Y
            growth                                                         2.2%           1.8%      1.7%      2.1%           2.2%       2.5%      2.6%        2.5%          2.5%           2.4%
           Source: Canadean                                                                                                                                                 © Canadean



           Table 280: India Toaster Pastries Market by Value (USD m), 2006–16
                                                                 2006      2007           2008      2009      2010           2011       2012      2013           2014       2015            2016
            Market
            Value                                                20.5      20.9           21.3      21.7      22.1           22.6       24.8      25.5           26.1       26.8                27.4
            Y-o-Y
            growth                                                         2.2%           1.8%      1.7%      2.1%           2.2%       9.8%      2.6%        2.5%          2.5%           2.4%
           Source: Canadean                                                                                                                                                 © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                                      Page 229

   © Canadean. This product is licensed and is not to be photocopied                                                                                                    Published: April 2012
    INDIA MORNING GOODS MARKET ANALYSIS


11.16      Waffels Market Analysis, 2006–16
11.16.1    Waffels Market by Volume, 2006–16

           Figure 180: India Waffels Market by Volume (Kg m), 2006–16

                                                    11.5                                                                                              2.5%
                  Waffles Market by Volume (Kg m)




                                                    11.0
                                                                                                                                                      2.0%




                                                                                                                                                                Growth % (Y-O-Y)
                                                    10.5
                                                                                                                                                      1.5%

                                                    10.0

                                                                                                                                                      1.0%
                                                     9.5

                                                                                                                                                      0.5%
                                                     9.0


                                                     8.5                                                                                              0.0%
                                                              2006    2007   2008   2009     2010     2011   2012   2013    2014   2015    2016

                                                                                     Market Value             Y-o-Y Growth %


           Source: Canadean                                                                                                                          © Canadean



           Table 281: India Waffels Market by Volume (Kg m), 2006–16
                                                           2006      2007    2008     2009          2010     2011    2012      2013       2014       2015             2016
            Overall
            Volume                                          9.5       9.7     9.9     10.1          10.3     10.5    10.7      10.8       10.9        11.0                11.1
            Y-o-Y
            growth                                                   2.2%    2.0%     1.9%      2.0%         1.9%    1.5%      1.2%       1.1%       0.9%            0.3%
           Source: Canadean                                                                                                                          © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                Page 230

   © Canadean. This product is licensed and is not to be photocopied                                                                              Published: April 2012
    INDIA MORNING GOODS MARKET ANALYSIS

11.16.2    Waffels Market by Value, 2006–16

           Figure 181: India Waffels Market by Value (INR m), 2006–16

                                                 900.0                                                                                                  3.0%
               Waffles Market by Value (INR m)




                                                 800.0
                                                                                                                                                        2.5%
                                                 700.0




                                                                                                                                                                  Growth % (Y-O-Y)
                                                 600.0                                                                                                  2.0%

                                                 500.0
                                                                                                                                                        1.5%
                                                 400.0

                                                 300.0                                                                                                  1.0%

                                                 200.0
                                                                                                                                                        0.5%
                                                 100.0

                                                   0.0                                                                                                  0.0%
                                                            2006     2007   2008    2009     2010   2011    2012   2013    2014       2015    2016

                                                                                    Market Value             Y-o-Y Growth %


           Source: Canadean                                                                                                                            © Canadean



           Table 282: India Waffels Market by Value (INR m), 2006–16
                                                     2006          2007     2008     2009       2010       2011    2012       2013           2014      2015              2016
            Market
            Value                                   632.2      646.0        657.9    669.0     682.9       698.0   715.6      734.0      752.3        771.4          789.7
            Y-o-Y
            growth                                             2.2%         1.8%     1.7%       2.1%       2.2%    2.5%       2.6%           2.5%      2.5%             2.4%
           Source: Canadean                                                                                                                            © Canadean



           Table 283: India Waffels Market by Value (USD m), 2006–16
                                                     2006          2007     2008     2009       2010       2011    2012       2013           2014      2015              2016
            Market
            Value                                    12.6          12.9      13.2     13.4      13.7        14.0    15.3       15.7          16.1       16.5                16.9
            Y-o-Y
            growth                                             2.2%         1.8%     1.7%       2.1%       2.2%    9.8%       2.6%           2.5%      2.5%             2.4%
           Source: Canadean                                                                                                                            © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                  Page 231

   © Canadean. This product is licensed and is not to be photocopied                                                                                Published: April 2012
    INDIA MORNING GOODS MARKET ANALYSIS


11.17      Other Morning Goods Market Analysis, 2006–16
11.17.1    Other Morning Goods Market by Volume, 2006–16

           Figure 182: India Other Morning Goods Market by Volume (Kg m), 2006–16

                                                         7.0                                                                                              6.0%
                  Other Morning Goods Market by Volume




                                                         6.0                                                                                              4.0%

                                                         5.0




                                                                                                                                                                     Growth % (Y-O-Y)
                                                                                                                                                          2.0%
                                                         4.0
                                 (Kg m)




                                                                                                                                                          0.0%
                                                         3.0
                                                                                                                                                          -2.0%
                                                         2.0

                                                         1.0                                                                                              -4.0%


                                                         0.0                                                                                              -6.0%
                                                                  2006     2007   2008    2009     2010   2011    2012   2013    2014   2015    2016

                                                                                          Market Value             Y-o-Y Growth %


           Source: Canadean                                                                                                                               © Canadean



           Table 284: India Other Morning Goods Market by Volume (Kg m), 2006–16
                                                          2006       2007         2008     2009       2010       2011     2012      2013       2014       2015             2016
            Overall
            Volume                                         6.29          6.03      5.76     5.48      5.23        5.13    5.08       5.04      5.08        5.13                5.39
            Y-o-Y
            growth                                                   -4.2%        -4.5%    -4.9%     -4.5%       -1.9%   -1.1%      -0.8%      0.8%       1.0%            5.1%
           Source: Canadean                                                                                                                               © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                     Page 232

   © Canadean. This product is licensed and is not to be photocopied                                                                                   Published: April 2012
    INDIA MORNING GOODS MARKET ANALYSIS

11.17.2    Other Morning Goods Market by Value, 2006–16

           Figure 183: India Other Morning Goods Market by Value (INR m), 2006–16

                                                        450.0                                                                            8.0%
                  Other Morning Goods Market by Value



                                                        400.0
                                                                                                                                         6.0%
                                                        350.0
                                                                                                                                         4.0%




                                                                                                                                                    Growth % (Y-O-Y)
                                                        300.0

                                                        250.0                                                                            2.0%
                                (INR m)




                                                        200.0                                                                            0.0%
                                                        150.0
                                                                                                                                         -2.0%
                                                        100.0
                                                                                                                                         -4.0%
                                                         50.0

                                                          0.0                                                                            -6.0%
                                                                 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                  Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                              © Canadean



           Table 285: India Other Morning Goods Market by Value (INR m), 2006–16
                                                         2006     2007    2008     2009    2010    2011    2012       2013    2014       2015             2016
            Market
            Value                                        423.0    406.6   389.8   373.8    356.8   344.9   338.9      343.7   349.8     357.7         380.8
            Y-o-Y
            growth                                                -3.9%   -4.1%   -4.1%   -4.6%    -3.3%   -1.8%      1.4%    1.8%       2.3%            6.5%
           Source: Canadean                                                                                                              © Canadean



           Table 286: India Other Morning Goods Market by Value (USD m), 2006–16
                                                         2006     2007    2008     2009    2010    2011    2012       2013    2014       2015             2016
            Market
            Value                                          8.5      8.1     7.8     7.5      7.1     6.9     7.3        7.4     7.5        7.7                         8.2
            Y-o-Y
            growth                                                -3.9%   -4.1%   -4.1%   -4.6%    -3.3%   5.2%       1.4%    1.8%       2.3%            6.5%
           Source: Canadean                                                                                                              © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                    Page 233

   © Canadean. This product is licensed and is not to be photocopied                                                                  Published: April 2012
    INDIA MORNING GOODS MARKET ANALYSIS


11.18      Frozen Morning Goods Market Analysis, 2006–16
11.18.1    Frozen Morning Goods Market by Volume, 2006–16

           Figure 184: India Frozen Morning Goods Market by Volume (Kg m), 2006–16

                                                          9.9                                                                                              2.5%
                  Frozen Morning Goods Market by Volume




                                                          9.8                                                                                              2.0%

                                                          9.7                                                                                              1.5%




                                                                                                                                                                      Growth % (Y-O-Y)
                                                          9.6                                                                                              1.0%

                                                          9.5                                                                                              0.5%
                                  (Kg m)




                                                          9.4                                                                                              0.0%

                                                          9.3                                                                                              -0.5%

                                                          9.2                                                                                              -1.0%

                                                          9.1                                                                                              -1.5%
                                                                   2006     2007   2008    2009     2010   2011    2012   2013    2014   2015    2016

                                                                                           Market Value             Y-o-Y Growth %


           Source: Canadean                                                                                                                                © Canadean




           Table 287: India Frozen Morning Goods Market by Volume (Kg m), 2006–16
                                                           2006           2007     2008     2009       2010       2011     2012      2013       2014       2015             2016
            Overall
            Volume                                          9.86          9.76      9.65     9.52      9.43        9.38    9.42      9.47       9.56        9.65                9.85
            Y-o-Y
            growth                                                    -1.0%        -1.2%    -1.3%     -0.9%       -0.6%    0.4%      0.6%       0.9%       1.0%            2.1%
           Source: Canadean                                                                                                                                © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                      Page 234

   © Canadean. This product is licensed and is not to be photocopied                                                                                    Published: April 2012
    INDIA MORNING GOODS MARKET ANALYSIS

11.18.2    Frozen Morning Goods Market by Value, 2006–16

           Figure 185: India Frozen Morning Goods Market by Value (INR m), 2006–16




           Source: Canadean                                                                                                     © Canadean



           Table 288: India Frozen Morning Goods Market by Value (INR m), 2006–16
                            2006        2007         2008          2009      2010      2011      2012      2013      2014       2015        2016
            Market
            Value        1,203.6      1,193.0     1,178.8        1,163.5   1,152.9   1,144.6   1,148.5   1,158.1   1,175.8   1,195.9     1,233.1
            Y-o-Y
            growth                      -0.9%       -1.2%         -1.3%     -0.9%     -0.7%      0.3%      0.8%      1.5%       1.7%        3.1%
           Source: Canadean                                                                                                     © Canadean



           Table 289: India Frozen Morning Goods Market by Value (USD m), 2006–16
                            2006        2007         2008          2009      2010      2011      2012      2013      2014       2015        2016
            Market
            Value            24.1        23.9        23.6          23.3      23.1      22.9      24.6      24.8      25.2        25.6        26.4
            Y-o-Y
            growth                      -0.9%       -1.2%         -1.3%     -0.9%     -0.7%      7.5%      0.8%      1.5%       1.7%        3.1%
           Source: Canadean                                                                                                     © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                           Page 235

   © Canadean. This product is licensed and is not to be photocopied                                                         Published: April 2012
   INDIA MORNING GOODS MARKET ANALYSIS


11.19     Morning Goods Market Value by Distribution Channel, 2008-11

          Figure 186: India Morning Goods Market Value by Distribution Channel (INR m), 2008–11

                                                 12000.0
                 Morning Goods Market Value by
                  Distribution Channel(INR m)



                                                 10000.0

                                                  8000.0

                                                  6000.0

                                                  4000.0

                                                  2000.0

                                                     0.0
                                                                  2008                  2009          2010                 2011


                                                      “Dollar Stores”, Variety Stores          Hypermarkets & Supermarkets

                                                      Convenience Stores                       Food & drinks specialists

                                                      Others



          Source: Canadean                                                                                                    © Canadean




  The Future of the Bakery & Cereals Market in India, to 2016                                                                          Page 236

  © Canadean. This product is licensed and is not to be photocopied                                                        Published: April 2012
 INDIA MORNING GOODS MARKET ANALYSIS


        Table 290: India Morning Goods Market Value by Distribution Channel (INR m), 2008–11
                                                                                                                         CAGR
         Distribution Channel                                    2008         2009       2010       2011               2008–11
         Cash & Carries & Warehouse Clubs                            0.0        0.0        0.0        0.0                0.00%
         “Dollar Stores”, Variety Stores &
         General Merchandise Retailers                              55.4       56.0      56.8        57.7                1.41%
         Hypermarkets & Supermarkets                           1,976.2      2,078.6    2,190.5    2,310.7                5.35%
         Convenience Stores                                    5,988.1      5,968.7    5,970.0    5,985.7                -0.01%
         Food & drinks specialists                             2,760.2      2,771.3    2,792.0    2,821.2                0.73%
         Department Stores                                           0.0        0.0        0.0        0.0                0.00%
         Vending machines                                            0.0        0.0        0.0        0.0                0.00%
         Drug stores & Pharmacies                                    0.0        0.0        0.0        0.0                0.00%
         eRetailers                                                  0.0        0.0        0.0        0.0                0.00%
         Others                                                     80.1       78.9      78.6        77.1                -1.25%
         Overall                                              10,859.9     10,953.4   11,087.9   11,252.5                1.19%

        Source: Canadean                                                                                       © Canadean




        Table 291: India Morning Goods Market Value by Distribution Channel (USD m), 2008–11
                                                                                                                         CAGR
         Distribution Channel                                    2008         2009       2010       2011               2008–11
         Cash & Carries & Warehouse Clubs                            0.0        0.0        0.0        0.0                0.00%
         “Dollar Stores”, Variety Stores &
         General Merchandise Retailers                               1.1        1.1        1.1        1.2                1.41%
         Hypermarkets & Supermarkets                                39.5       41.6      43.8        46.2                5.35%
         Convenience Stores                                     119.8        119.4      119.4      119.7                 -0.01%
         Food & drinks specialists                                  55.2       55.4      55.8        56.4                0.73%
         Department Stores                                           0.0        0.0        0.0        0.0                0.00%
         Vending machines                                            0.0        0.0        0.0        0.0                0.00%
         Drug stores & Pharmacies                                    0.0        0.0        0.0        0.0                0.00%
         eRetailers                                                  0.0        0.0        0.0        0.0                0.00%
         Others                                                      1.6        1.6        1.6        1.5                -1.25%
         Overall                                                217.2        219.1      221.8      225.1                 1.19%

        Source: Canadean                                                                                       © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                             Page 237

© Canadean. This product is licensed and is not to be photocopied                                           Published: April 2012
      INDIA BAKING MIXES MARKET ANALYSIS


12           India Baking Mixes Market Analysis
12.1         Market Growth Dynamics-Baking Mixes, 2006–16
12.1.1       Baking Mixes Market Growth Dynamics by Volume, 2006–16

             Figure 187: India Baking Mixes Market Growth Dynamics by Volume, 2006–16

                               14.0%

                               12.0%

                               10.0%
                CAGR 2006-11




                               8.0%

                               6.0%

                               4.0%

                               2.0%

                               0.0%
                                   0.0%         2.0%       4.0%          6.0%      8.0%        10.0%     12.0%       14.0%        16.0%
                                                                                CAGR 2011-16


                                   Muf f in Mixes            Brownie Mixes            Pancake Mixes              Bread Mixes

                                   Rolls/Biscuit Mixes       Cake Mixes               Dessert Mixes              Other Baking Mixes



             Source: Canadean                                                                                                © Canadean



             Table 292: India Baking Mixes Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
                                       future market size (2016), by Volume (Kg m), by Segments
              Segment                                              CAGR(2011-16)                CAGR(2006-11)             Market Size 2016
              Bread Mixes                                                  6.00%                       3.00%                             1.67
              Brownie Mixes                                                4.50%                       3.00%                             3.03
              Dessert Mixes                                                4.50%                       3.00%                             0.13
              Cake Mixes                                                   4.50%                       3.00%                             0.58
              Muffin Mixes                                                 7.50%                       6.00%                             5.57
              Pancake Mixes                                                4.50%                       3.00%                             2.39
              Rolls/Biscuit Mixes                                         12.50%                       12.00%                            1.56
              Other Baking Mixes                                           2.50%                       2.00%                             1.32
             Source: Canadean                                                                                                © Canadean




     The Future of the Bakery & Cereals Market in India, to 2016                                                                     Page 238

     © Canadean. This product is licensed and is not to be photocopied                                                   Published: April 2012
     INDIA BAKING MIXES MARKET ANALYSIS

12.1.2     Baking Mixes Market Growth Dynamics by Value, 2006–16

           Figure 188: India Baking Mixes Market Growth Dynamics by Value, 2006–16




           Source: Canadean                                                                         © Canadean



           Table 293: India Baking Mixes Market Dynamics: past and future growth rates (2006–11 & 2011–16) and
                             future market size (2016), by Value (INR m), by Segments
            Segment                                              CAGR(2011-16)   CAGR(2006-11)    Market Size 2016
            Bread Mixes                                                 6.00%           3.00%                 287.50
            Brownie Mixes                                               4.50%           3.00%                 628.39
            Dessert Mixes                                               4.50%           3.00%                  48.62
            Cake Mixes                                                  4.50%           3.00%                 143.92
            Muffin Mixes                                                7.50%           6.00%                 578.50
            Pancake Mixes                                               4.50%           3.00%                 529.81
            Rolls/Biscuit Mixes                                        12.50%           12.00%                449.51
            Other Baking Mixes                                          2.50%           2.00%                 297.81
           Source: Canadean                                                                         © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                               Page 239

   © Canadean. This product is licensed and is not to be photocopied                             Published: April 2012
     INDIA BAKING MIXES MARKET ANALYSIS


12.2       Baking Mixes Consumption Analysis, 2006–16
12.2.1     Baking Mixes Market by Volume, 2006–16

           Figure 189: India Baking Mixes Market Volume (Kg m) and Growth (Y-o-Y), 2006–16

                                                18.0                                                                                              9.0%
                  Baking Mixes Consumption by




                                                16.0                                                                                              8.0%

                                                14.0                                                                                              7.0%
                         Volume, (Kg m)




                                                                                                                                                            Growth % (Y-O-Y)
                                                12.0                                                                                              6.0%

                                                10.0                                                                                              5.0%

                                                 8.0                                                                                              4.0%

                                                 6.0                                                                                              3.0%

                                                 4.0                                                                                              2.0%

                                                 2.0                                                                                              1.0%

                                                 0.0                                                                                              0.0%
                                                         2006   2007    2008   2009    2010     2011    2012   2013   2014      2015     2016

                                                                               Overall Volume             Y-O-Y growth


           Source: Canadean                                                                                                                      © Canadean



           Table 294: India Baking Mixes Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
                                                 2006      2007        2008    2009      2010          2011    2012      2013          2014      2015            2016
            Overall
            Volume                                 9.8      10.2       10.7     11.1     11.6          12.1    12.7      13.4          14.2       15.0               16.2
            Y-o-Y
            growth                                         4.9%        4.5%    4.1%      4.0%          4.2%    4.9%      5.4%      6.1%          6.2%           8.0%
           Source: Canadean                                                                                                                      © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                            Page 240

   © Canadean. This product is licensed and is not to be photocopied                                                                          Published: April 2012
     INDIA BAKING MIXES MARKET ANALYSIS

12.2.2     Baking Mixes Consumption by Segments, 2006–16

           Figure 190: India Baking Mixes Consumption (Kg m) by Segments, 2006–16

                                                          18.0
                  Baking Mixes Consumption by Segments



                                                          16.0
                                                          14.0
                                                          12.0
                                                          10.0
                                                            8.0
                                  (Kg m)




                                                            6.0
                                                            4.0
                                                            2.0
                                                            0.0
                                                                   2006   2007   2008   2009     2010    2011     2012   2013    2014     2015     2016

                                                         Bread Mixes             Brownie Mixes             Dessert Mixes                Cake Mixes
                                                         Muf f in Mixes          Pancake Mixes             Rolls/Biscuit Mixes          Other Baking Mixes



           Source: Canadean                                                                                                                        © Canadean



           Table 295: India Baking Mixes Consumption (Kg m) by Segments, 2006–11
                                                                                                                                                           CAGR
            Segment                                                       2006      2007         2008           2009        2010            2011          2006–11
            Bread Mixes                                                   1.08      1.11          1.15           1.18       1.21            1.25           3.00%
            Brownie Mixes                                                 2.10      2.17          2.24           2.30       2.37            2.43           3.00%
            Dessert Mixes                                                 0.09      0.09          0.09           0.10       0.10            0.10           3.00%
            Cake Mixes                                                    0.40      0.41          0.43           0.44       0.45            0.46           3.00%
            Muffin Mixes                                                  2.90      3.10          3.30           3.48       3.67            3.88           6.00%
            Pancake Mixes                                                 1.65      1.71          1.76           1.81       1.86            1.92           3.00%
            Rolls/Biscuit Mixes                                           0.49      0.56          0.63           0.71       0.78            0.86          12.00%
            Other Baking Mixes                                            1.06      1.08          1.10           1.12       1.14            1.17           2.00%
            Overall                                                       9.77     10.24         10.70          11.14      11.59           12.08           4.34%
           Source: Canadean                                                                                                                        © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                            Page 241

   © Canadean. This product is licensed and is not to be photocopied                                                                         Published: April 2012
 INDIA BAKING MIXES MARKET ANALYSIS


        Table 296: India Baking Mixes Consumption (Kg m) by Segments, 2011–16
                                                                                                             CAGR
         Segment                             2011             2012    2013    2014    2015    2016         2011–16
         Bread Mixes                          1.25             1.29    1.35    1.42    1.51    1.67           6.00%
         Brownie Mixes                        2.43             2.52    2.62    2.74    2.86    3.03           4.50%
         Dessert Mixes                        0.10             0.11    0.11    0.12    0.12    0.13           4.50%
         Cake Mixes                           0.46             0.48    0.50    0.52    0.55    0.58           4.50%
         Muffin Mixes                         3.88             4.13    4.42    4.75    5.11    5.57           7.50%
         Pancake Mixes                        1.92             1.97    2.04    2.14    2.24    2.39           4.50%
         Rolls/Biscuit Mixes                  0.86             0.96    1.08    1.21    1.36    1.56         12.50%
         Other Baking Mixes                   1.17             1.20    1.23    1.26    1.29    1.32           2.50%
         Overall                            12.08             12.67   13.35   14.17   15.04   16.25           6.11%
        Source: Canadean                                                                              © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                 Page 242

© Canadean. This product is licensed and is not to be photocopied                               Published: April 2012
     INDIA BAKING MIXES MARKET ANALYSIS


12.3       Baking Mixes Market Value Analysis, 2006–16
12.3.1     Baking Mixes Market by Value, 2006–16

           Figure 191: India Baking Mixes Market Value (INR m) and Growth (Y-o-Y), 2006–16

                                                         3,500.0                                                                                      9.0%
                  Baking Mixes Market by Value (INR m)




                                                                                                                                                      8.0%
                                                         3,000.0
                                                                                                                                                      7.0%
                                                         2,500.0




                                                                                                                                                               Growth % (Y-O-Y)
                                                                                                                                                      6.0%
                                                         2,000.0                                                                                      5.0%

                                                         1,500.0                                                                                      4.0%

                                                                                                                                                      3.0%
                                                         1,000.0
                                                                                                                                                      2.0%
                                                           500.0
                                                                                                                                                      1.0%

                                                              0.0                                                                                     0.0%
                                                                     2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                          Overall Value          Y-O-Y growth


           Source: Canadean                                                                                                                            © Canadean



           Table 297: India Baking Mixes Market Value (INR m) and Growth (Y-o-Y), 2006–16
                                                           2006       2007      2008      2009      2010      2011      2012      2013      2014       2015                       2016
            Overall
            Value                                        1,801.4    1,886.6   1,968.2   2,046.4   2,126.9   2,214.4   2,319.2   2,442.0   2,586.2   2,744.0           2,964.1
            Y-o-Y
            growth                                                    4.7%      4.3%      4.0%      3.9%      4.1%      4.7%      5.3%      5.9%       6.1%                       8.0%
           Source: Canadean                                                                                                                            © Canadean



           Table 298: India Baking Mixes Market Value (USD m) and Growth (Y-o-Y), 2006–16
                                                           2006       2007      2008      2009      2010      2011      2012      2013      2014       2015                       2016
            Overall
            Value                                          36.0       37.7      39.4      40.9      42.5      44.3      49.7      52.3      55.4        58.8                      63.5
            Y-o-Y
            growth                                                    4.7%      4.3%      4.0%      3.9%      4.1%     12.2%      5.3%      5.9%       6.1%                       8.0%
           Source: Canadean                                                                                                                            © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                   Page 243

   © Canadean. This product is licensed and is not to be photocopied                                                                                Published: April 2012
     INDIA BAKING MIXES MARKET ANALYSIS

12.3.2     Average Consumer Price/Kg - Baking Mixes, 2006-2016

           Figure 192: India Baking Mixes Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16

                                                        185.00                                                                                      0.1%
                    Average Consumer Price/ Kg Baking




                                                        184.50
                                                                                                                                                    0.0%
                                                        184.00




                                                                                                                                                               Growth % (Y-O-Y)
                                                                                                                                                    -0.1%
                                                        183.50
                               Mixes (INR)




                                                        183.00                                                                                      -0.1%

                                                        182.50
                                                                                                                                                    -0.2%
                                                        182.00
                                                                                                                                                    -0.2%
                                                        181.50

                                                        181.00                                                                                      -0.3%
                                                                  2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                          Avg Price         Y-O-Y growth


           Source: Canadean                                                                                                                         © Canadean



           Table 299: India Baking Mixes Average Consumer Price (INR) and Growth (Y-o-Y), 2006–16
                                                         2006       2007      2008      2009      2010      2011      2012      2013      2014      2015             2016
            Avg.
            Price                                       184.45    184.22    183.89    183.65    183.49    183.35    183.07    182.92    182.57    182.39      182.46
            Y-o-Y
            growth                                               -0.12%    -0.18%    -0.13%    -0.09%    -0.07%    -0.15%    -0.08%    -0.19%    -0.10%      0.04%
           Source: Canadean                                                                                                                         © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                               Page 244

   © Canadean. This product is licensed and is not to be photocopied                                                                             Published: April 2012
     INDIA BAKING MIXES MARKET ANALYSIS

12.3.3     Baking Mixes Market Value by Segments, 2006-2016

           Figure 193: India Baking Mixes Market Value (INR m) by Segments, 2006–11

                                                          3500.0
                  Baking Mixes Market Value by Segments




                                                          3000.0

                                                          2500.0

                                                          2000.0
                                 (INR m)




                                                          1500.0

                                                          1000.0

                                                           500.0

                                                             0.0
                                                                    2006       2007    2008      2009     2010   2011   2012    2013      2014     2015      2016


                                                            Bread Mixes                 Brownie Mixes             Dessert Mixes             Cake Mixes
                                                            Muf f in Mixes              Pancake Mixes             Rolls/Biscuit Mixes       Other Baking Mixes



           Source: Canadean                                                                                                                               © Canadean



           Table 300: India Baking Mixes Market Value (INR m) by Segments, 2006–11
                                                                                                                                                                 CAGR
            Segment                                                          2006        2007           2008        2009          2010            2011         2006–11
            Bread Mixes                                                 185.32         191.41       197.12         202.62       208.31           214.84           3.00%
            Brownie Mixes                                               434.97         449.28       462.67         476.53       489.89           504.25           3.00%
            Dessert Mixes                                                 33.65         34.83           35.90       36.90         37.90           39.01           3.00%
            Cake Mixes                                                    99.62        103.10       106.26         109.11       112.17           115.49           3.00%
            Muffin Mixes                                                301.12         322.45       342.78         362.06       381.67           402.96           6.00%
            Pancake Mixes                                               366.73         379.56       391.19         401.67       412.94           425.15           3.00%
            Rolls/Biscuit Mixes                                         141.54         162.80       184.19         204.96       226.54           249.45         12.00%
            Other Baking Mixes                                          238.41         243.13       248.09         252.55       257.51           263.22           2.00%
            Overall                                                   1,801.37        1,886.56     1,968.21      2,046.39      2,126.92      2,214.37             4.21%
           Source: Canadean                                                                                                                               © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                  Page 245

   © Canadean. This product is licensed and is not to be photocopied                                                                                Published: April 2012
 INDIA BAKING MIXES MARKET ANALYSIS


        Table 301: India Baking Mixes Market Value(INR m) by Segments, 2011–16
                                                                                                                          CAGR
         Segment                             2011              2012       2013       2014       2015       2016         2011–16
         Bread Mixes                       214.84             222.47    233.27     247.31     263.42     287.50            6.00%
         Brownie Mixes                     504.25             522.29    542.78     565.34     590.76     628.39            4.50%
         Dessert Mixes                      39.01              40.33     41.96      43.83      45.89      48.62            4.50%
         Cake Mixes                        115.49             119.38    124.20     129.76     135.85     143.92            4.50%
         Muffin Mixes                      402.96             429.90    459.49     493.62     529.78     578.50            7.50%
         Pancake Mixes                     425.15             436.90    451.96     472.42     494.84     529.81            4.50%
         Rolls/Biscuit Mixes               249.45             278.06    311.53     350.49     392.86     449.51          12.50%
         Other Baking Mixes                263.22             269.87    276.79     283.42     290.63     297.81            2.50%
         Overall                         2,214.37        2,319.21      2,441.98   2,586.19   2,744.04   2,964.06           6.01%
        Source: Canadean                                                                                           © Canadean




        Table 302: India Baking Mixes Market Value (USD m) by Segments, 2006–11
                                                                                                                          CAGR
         Segment                             2006              2007       2008       2009       2010       2011         2006–11
         Bread Mixes                           3.7               3.8        3.9        4.1        4.2        4.3           3.00%
         Brownie Mixes                         8.7               9.0        9.3        9.5        9.8      10.1            3.00%
         Dessert Mixes                         0.7               0.7        0.7        0.7        0.8        0.8           3.00%
         Cake Mixes                            2.0               2.1        2.1        2.2        2.2        2.3           3.00%
         Muffin Mixes                          6.0               6.4        6.9        7.2        7.6        8.1           6.00%
         Pancake Mixes                         7.3               7.6        7.8        8.0        8.3        8.5           3.00%
         Rolls/Biscuit Mixes                   2.8               3.3        3.7        4.1        4.5        5.0         12.00%
         Other Baking Mixes                    4.8               4.9        5.0        5.1        5.2        5.3           2.00%
         Overall                            36.03              37.73     39.36      40.93      42.54      44.29            4.21%
        Source: Canadean                                                                                           © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                              Page 246

© Canadean. This product is licensed and is not to be photocopied                                            Published: April 2012
 INDIA BAKING MIXES MARKET ANALYSIS


        Table 303: India Baking Mixes Market Value(USD m) by Segments, 2011–16
                                                                                                             CAGR
         Segment                             2011             2012    2013    2014    2015    2016         2011–16
         Bread Mixes                           4.3              4.8     5.0     5.3     5.6     6.2           7.46%
         Brownie Mixes                        10.1             11.2    11.6    12.1    12.7    13.5           5.94%
         Dessert Mixes                         0.8              0.9     0.9     0.9     1.0     1.0           5.94%
         Cake Mixes                            2.3              2.6     2.7     2.8     2.9     3.1           5.94%
         Muffin Mixes                          8.1              9.2     9.8    10.6    11.3    12.4           8.98%
         Pancake Mixes                         8.5              9.4     9.7    10.1    10.6    11.3           5.94%
         Rolls/Biscuit Mixes                   5.0              6.0     6.7     7.5     8.4     9.6         14.05%
         Other Baking Mixes                    5.3              5.8     5.9     6.1     6.2     6.4           3.92%
         Overall                            44.29             49.68   52.31   55.40   58.78   63.49           7.47%
        Source: Canadean                                                                              © Canadean




The Future of the Bakery & Cereals Market in India, to 2016                                                 Page 247

© Canadean. This product is licensed and is not to be photocopied                               Published: April 2012
     INDIA BAKING MIXES MARKET ANALYSIS


12.4       Bread Mixes Market Analysis, 2006–16
12.4.1     Bread Mixes Market by Volume, 2006–16

           Figure 194: India Bread Mixes Market by Volume (Kg m), 2006–16

                                                        1.8                                                                                           12.0%
                  Bread Mixes Market by Volume (Kg m)




                                                        1.6
                                                                                                                                                      10.0%
                                                        1.4




                                                                                                                                                                  Growth % (Y-O-Y)
                                                        1.2                                                                                           8.0%

                                                        1.0
                                                                                                                                                      6.0%
                                                        0.8

                                                        0.6                                                                                           4.0%

                                                        0.4
                                                                                                                                                      2.0%
                                                        0.2

                                                        0.0                                                                                           0.0%
                                                               2006   2007   2008     2009   2010    2011   2012    2013     2014     2015   2016

                                                                                        Market Value          Y-o-Y Growth %


           Source: Canadean                                                                                                                            © Canadean



           Table 304: India Bread Mixes Market by Volume (Kg m), 2006–16
                                                              2006    2007    2008       2009       2010    2011      2012      2013         2014      2015             2016
            Overall
            Volume                                            1.08    1.11     1.15      1.18       1.21     1.25     1.29          1.35     1.42       1.51                1.67
            Y-o-Y
            growth                                                    3.4%    3.2%       2.9%       2.7%    2.8%      3.6%      4.3%         5.3%      6.6%      10.3%
           Source: Canadean                                                                                                                            © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                  Page 248

   © Canadean. This product is licensed and is not to be photocopied                                                                                Published: April 2012
     INDIA BAKING MIXES MARKET ANALYSIS

12.4.2     Bread Mixes Market by Value, 2006–16

           Figure 195: India Bread Mixes Market by Value (INR m), 2006–16

                                                        350.0                                                                        10.0%
                  Bread Mixes Market by Value (INR m)



                                                                                                                                     9.0%
                                                        300.0
                                                                                                                                     8.0%
                                                        250.0                                                                        7.0%




                                                                                                                                                Growth % (Y-O-Y)
                                                                                                                                     6.0%
                                                        200.0
                                                                                                                                     5.0%
                                                        150.0
                                                                                                                                     4.0%

                                                        100.0                                                                        3.0%

                                                                                                                                     2.0%
                                                         50.0
                                                                                                                                     1.0%

                                                          0.0                                                                        0.0%
                                                                2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

                                                                                 Market Value       Y-o-Y Growth %


           Source: Canadean                                                                                                             © Canadean



           Table 305: India Bread Mixes Market by Value (INR m), 2006–16
                                                         2006    2007    2008    2009     2010    2011     2012      2013    2014       2015                       2016
            Market
            Value                                       185.3    191.4   197.1   202.6    208.3   214.8   222.5      233.3   247.3     263.4                       287.5
            Y-o-Y
            growth                                               3.3%    3.0%    2.8%     2.8%    3.1%     3.6%      4.9%    6.0%       6.5%                       9.1%
           Source: Canadean                                                                                                             © Canadean



           Table 306: India Bread Mixes Market by Value (USD m), 2006–16
                                                         2006    2007    2008    2009     2010    2011     2012      2013    2014       2015                       2016
            Market
            Value                                         3.7      3.8     3.9     4.1      4.2     4.3     4.8        5.0     5.3        5.6                        6.2
            Y-o-Y
            growth                                               3.3%    3.0%    2.8%     2.8%    3.1%    10.9%      4.9%    6.0%       6.5%                       9.1%
           Source: Canadean                                                                                                             © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                       Page 249

   © Canadean. This product is licensed and is not to be photocopied                                                                 Published: April 2012
     INDIA BAKING MIXES MARKET ANALYSIS


12.5       Brownie Mixes Market Analysis, 2006–16
12.5.1     Brownie Mixes Market by Volume, 2006–16

           Figure 196: India Brownie Mixes Market by Volume (Kg m), 2006–16

                                                          3.5                                                                                          7.0%
                  Brownie Mixes Market by Volume (Kg m)




                                                          3.0                                                                                          6.0%

                                                          2.5                                                                                          5.0%




                                                                                                                                                                 Growth % (Y-O-Y)
                                                          2.0                                                                                          4.0%

                                                          1.5                                                                                          3.0%

                                                          1.0                                                                                          2.0%

                                                          0.5                                                                                          1.0%

                                                          0.0                                                                                          0.0%
                                                                  2006   2007   2008    2009   2010     2011   2012   2013    2014   2015    2016

                                                                                         Market Value           Y-o-Y Growth %


           Source: Canadean                                                                                                                           © Canadean



           Table 307: India Brownie Mixes Market by Volume (Kg m), 2006–16
                                                                2006     2007    2008     2009        2010     2011    2012      2013       2014      2015             2016
            Overall
            Volume                                              2.10     2.17    2.24      2.30       2.37     2.43    2.52      2.62       2.74       2.86                3.03
            Y-o-Y
            growth                                                       3.4%    3.2%     2.9%        2.7%     2.8%    3.7%      4.0%       4.5%      4.5%            5.9%
           Source: Canadean                                                                                                                           © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                 Page 250

   © Canadean. This product is licensed and is not to be photocopied                                                                               Published: April 2012
     INDIA BAKING MIXES MARKET ANALYSIS

12.5.2     Brownie Mixes Market by Value, 2006–16

           Figure 197: India Brownie Mixes Market by Value (INR m), 2006–16

                                                          700.0                                                                                                        7.0%
                  Brownie Mixes Market by Value (INR m)




                                                          600.0                                                                                                        6.0%

                                                          500.0                                                                                                        5.0%




                                                                                                                                                                                Growth % (Y-O-Y)
                                                          400.0                                                                                                        4.0%

                                                          300.0                                                                                                        3.0%

                                                          200.0                                                                                                        2.0%

                                                          100.0                                                                                                        1.0%

                                                            0.0                                                                                                        0.0%
                                                                        2006     2007   2008    2009     2010     2011     2012   2013    2014      2015     2016

                                                                                                Market Value               Y-o-Y Growth %


           Source: Canadean                                                                                                                                          © Canadean



           Table 308: India Brownie Mixes Market by Value (INR m), 2006–16
                                                              2006             2007     2008     2009       2010         2011      2012     2013           2014      2015           2016
            Market
            Value                                            435.0         449.3        462.7    476.5     489.9         504.3    522.3     542.8      565.3        590.8       628.4
            Y-o-Y
            growth                                                             3.3%     3.0%     3.0%       2.8%         2.9%     3.6%      3.9%           4.2%      4.5%          6.4%
           Source: Canadean                                                                                                                                          © Canadean



           Table 309: India Brownie Mixes Market by Value (USD m), 2006–16
                                                              2006             2007     2008     2009       2010         2011      2012     2013           2014      2015           2016
            Market
            Value                                                 8.7           9.0       9.3      9.5          9.8       10.1     11.2      11.6          12.1       12.7              13.5
            Y-o-Y
            growth                                                             3.3%     3.0%     3.0%       2.8%         2.9%     10.9%     3.9%           4.2%      4.5%          6.4%
           Source: Canadean                                                                                                                                          © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                                Page 251

   © Canadean. This product is licensed and is not to be photocopied                                                                                              Published: April 2012
     INDIA BAKING MIXES MARKET ANALYSIS


12.6       Dessert Mixes Market Analysis, 2006–16
12.6.1     Dessert Mixes Market by Volume, 2006–16

           Figure 198: India Dessert Mixes Market by Volume (Kg m), 2006–16

                                                          0.1                                                                                                     6.0%
                  Dessert Mixes Market by Volume (Kg m)




                                                          0.1                                                                                                     5.0%

                                                          0.1




                                                                                                                                                                           Growth % (Y-O-Y)
                                                                                                                                                                  4.0%
                                                          0.1
                                                                                                                                                                  3.0%
                                                          0.1
                                                                                                                                                                  2.0%
                                                          0.0

                                                          0.0                                                                                                     1.0%


                                                          0.0                                                                                                     0.0%
                                                                   2006   2007    2008     2009    2010      2011   2012    2013     2014      2015      2016

                                                                                             Market Value            Y-o-Y Growth %


           Source: Canadean                                                                                                                                     © Canadean



           Table 310: India Dessert Mixes Market by Volume (Kg m), 2006–16
                                                                2006      2007      2008      2009        2010      2011      2012      2013          2014      2015           2016
            Overall
            Volume                                         0.088       0.091     0.094     0.097     0.099       0.103     0.106     0.110       0.116       0.121       0.128
            Y-o-Y
            growth                                                        3.4%      3.1%      2.7%        2.8%      3.0%      3.5%      4.1%          4.6%      4.7%          5.7%
           Source: Canadean                                                                                                                                     © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                           Page 252

   © Canadean. This product is licensed and is not to be photocopied                                                                                         Published: April 2012
     INDIA BAKING MIXES MARKET ANALYSIS

12.6.2     Dessert Mixes Market by Value, 2006–16

           Figure 199: India Dessert Mixes Market by Value (INR m), 2006–16

                                                          60.0                                                                                                           7.0%
                  Dessert Mixes Market by Value (INR m)




                                                          50.0                                                                                                           6.0%

                                                                                                                                                                         5.0%




                                                                                                                                                                                  Growth % (Y-O-Y)
                                                          40.0
                                                                                                                                                                         4.0%
                                                          30.0
                                                                                                                                                                         3.0%
                                                          20.0
                                                                                                                                                                         2.0%

                                                          10.0                                                                                                           1.0%

                                                           0.0                                                                                                           0.0%
                                                                    2006       2007     2008    2009      2010     2011    2012     2013     2014   2015      2016

                                                                                                 Market Value                  Y-o-Y Growth %


           Source: Canadean                                                                                                                                          © Canadean



           Table 311: India Dessert Mixes Market by Value (INR m), 2006–16
                                                                 2006      2007          2008      2009       2010         2011       2012      2013       2014      2015               2016
            Market
            Value                                                33.7      34.8          35.9      36.9          37.9      39.0       40.3      42.0       43.8       45.9                 48.6
            Y-o-Y
            growth                                                         3.5%          3.1%      2.8%       2.7%         2.9%       3.4%      4.0%       4.5%      4.7%              5.9%
           Source: Canadean                                                                                                                                          © Canadean



           Table 312: India Dessert Mixes Market by Value (USD m), 2006–16
                                                                 2006      2007          2008      2009       2010         2011       2012      2013       2014      2015               2016
            Market
            Value                                          0.67         0.70          0.72      0.74       0.76         0.78       0.86      0.90      0.94       0.98          1.04
            Y-o-Y
            growth                                                         3.5%          3.1%      2.8%       2.7%         2.9%      10.7%      4.0%       4.5%      4.7%              5.9%
           Source: Canadean                                                                                                                                          © Canadean




   The Future of the Bakery & Cereals Market in India, to 2016                                                                                                                  Page 253

   © Canadean. This product is licensed and is not to be photocopied                                                                                              Published: April 2012
     INDIA BAKING MIXES MARKET ANALYSIS


12.7       Cake Mixes Market Analysis, 2006–16
12.7.1     Cake Mixes Market by Volume, 2006–16

           Figure 200: India Cake Mixes Market by Volume (Kg m), 2006–16

                                                       0.7                                                                                             6.0%
                  Cake Mixes Market by Volume (Kg m)




                                                       0.6                                                                                             5.0%

                                                       0.5




                                                                                                                                                                 Growth % (Y-O-Y)
                                                                                                                                                       4.0%
                                                       0.4
                                                                                                                                                       3.0%
                                                       0.3