Pricer AB (PRIC B) - Financial and Strategic SWOT Analysis Review
Reference Code: GDTC209462FSA Publication Date: APR 2012
Bergkallavagen 20-22, Bergkallavagen
Phone +46 8 50558200 Revenue 613 (million SEK)
20-22
SOLLENTUNA Fax +46 8 50558201 Net Profit 150.30 (million SEK)
192 79 Website www.pricer.com Employees 72
PRIC B [Stockholm Technology and
Sweden Exchange Industry
Stock Exchange] Communications
Company Overview
Pricer AB (Pricer) is a Sweden-based Electronic Shelf Label (ESL) solutions provider. The company provides electronic display
and Electronic Shelf Label (ESL) platform, solutions, and services to retail industry. It offers both segment-based (Continuum),
and pixel-based DotMatrix display solutions. The company also develops and distributes customized products for specific
markets and customers. Pricer has more than 7,000 installations at more than 200 retailers and 80 million ESL installed in 50
countries. The company's clientele includes major retail groups such as Metro, Carrefour, Praktiker, Groupe Casino, Axfood,
Costco, Macy's, Pingo Doce, Cora, SPAR and REWE.
Key Executives SWOT Analysis
Name Title Pricer AB, SWOT Analysis
Mikael Bragd Director Strengths Weaknesses
Bo Kastensson Director
Strong Backlog Portfolio Decreasing Liquidity
Peter Larsson Chairman
Market Leading Presence
Bernt Magnusson Director
Harald Bauer Chief Financial Officer
Source: Annual Report, Company Website, Primary and Secondary
Opportunities Threats
Research, GlobalData
Strategic Growth Initiatives Rapid Technological Changes
Share Data
Robust Research & High Competitive Pressure
Pricer AB
Development
Share Price (SEK) as on 05-Apr- 12.50
2012
Source: Annual Report, Company Website, Primary and Secondary Research,
EPS (SEK) 1.39 GlobalData
Market Cap (million SEK) 1,356
Enterprise Value (million SEK) 1,297
Shares Outstanding (million) 108
Source: Annual Report, Company Website, Primary and Secondary
Research, GlobalData
Financial Performance
Source: Annual Report, Company Website, Primary and Secondary
Research, GlobalData
Pricer AB (PRIC B) - Financial and Strategic SWOT Analysis Reference Code: GDTC209462FSA
Review
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Table of Contents
Table of Contents ............................................................................................................................................................................... 2
List of Tables .................................................................................................................................................................................. 3
List of Figures ................................................................................................................................................................................. 3
Section 1 - About the Company.......................................................................................................................................................... 4
Pricer AB - Key Facts ......................................................................................................................................................................... 4
Pricer AB - Key Employees ................................................................................................................................................................ 5
Pricer AB - Key Employee Biographies .............................................................................................................................................. 6
Pricer AB - Major Products and Services ........................................................................................................................................... 7
Pricer AB - History .............................................................................................................................................................................. 8
Pricer AB - Company Statement ...................................................................................................................................................... 10
Pricer AB - Locations And Subsidiaries ............................................................................................................................................ 11
Head Office ................................................................................................................................................................................... 11
Other Locations & Subsidiaries ..................................................................................................................................................... 11
Section 2 – Company Analysis ......................................................................................................................................................... 12
Pricer AB - Business Description...................................................................................................................................................... 12
Pricer AB - SWOT Analysis .............................................................................................................................................................. 13
SWOT Analysis - Overview........................................................................................................................................................... 13
Pricer AB - Strengths .................................................................................................................................................................... 13
Strength - Strong Backlog Portfolio ........................................................................................................................................... 13
Strength - Market Leading Presence ......................................................................................................................................... 13
Strength - Increasing Efficiency ................................................................................................................................................. 13
Pricer AB - Weaknesses ............................................................................................................................................................... 13
Weakness - Decreasing Liquidity .............................................................................................................................................. 13
Pricer AB - Opportunities .............................................................................................................................................................. 14
Opportunity - Strategic Growth Initiatives .................................................................................................................................. 14
Opportunity - Robust Research & Development ....................................................................................................................... 14
Opportunity - Positive Outlook for European Retail Market ....................................................................................................... 14
Pricer AB - Threats ....................................................................................................................................................................... 14
Threat - Rapid Technological Changes ..................................................................................................................................... 14
Threat - High Competitive Pressure .......................................................................................................................................... 14
Threat - Fragility of Network and Collocation Services .............................................................................................................. 15
Pricer AB - Key Competitors...................................................