Oxylane Group - Strategic SWOT Analysis Review by GlobalData

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									                               Oxylane Group - Strategic SWOT Analysis Review
        Reference Code: GDRT67477SA                                                                                          Publication Date: APR 2012

          4, Boulevard de Mons - BP 299                      Phone             +33 320 335000                   Revenue         5,978 (million EUR)
          Villeneuve d'Ascq, Nord-Pas-de-Calais              Fax               +33 320 198242                   Net Profit      NA
          59665                                              Website           www.oxylane.com                  Employees       50,000
          France                                             Exchange                                           Industry        Retailing

       Company Overview
       Oxylane Group (Oxylane), formerly known as DECATHLON SA, is a sports goods retailer. The company is also engaged in
       manufacturing and designing of sports goods and accessories. The product line of the company includes mountain sports
       equipment, sports bikes, sports bicycle, sleeping beds, mountaineering gear, tents, sporting apparel, footwear, sports electronics
       gadgets, sunglasses and related accessories. Oxylane sells about 28 different brands which include about 19 in-house brands
       known as Passion brands including Quechua, Wed'ze, Tribord, B'twin, Oxelo, Caperlan, Solognac, Domyos, Kalenji, Kipsta,
       Inesis, Artengo, Fouganza, Simond, Archerie, Nabaiji and Newfeel.
       Key Executives                                                             SWOT Analysis
                     Name                                Title                     Oxylane Group, SWOT Analysis
         Yves Claude                       Chief Executive Officer                 Strengths                            Weaknesses
         Michel Leclercq                   Chairman
                                                                                   Extensive Product and Brand          Limited Geographic Presence
         Kerim Avsar                       Management Controller                   Portfolio                            Outside Europe
         YU Binghei                        Financial controller
                                                                                   Research and Development
         Jeremy Cornolo                    Director,               Oxylane         Capabilities
                                           Research
        Source: Company Website, Primary and Secondary Research,
        GlobalData                                                                 Opportunities                        Threats

                                                                                   Strategic Initiatives in the UK      Product Counterfeiting Risk
        Key Competitors
         Twinner France                                                            Market Prospects: Sports             Economic Downturn
                                                                                   Goods Industry
         Intersport Polska SA
         Foot Locker, Inc.
                                                                                  Source: Company Website, Primary and Secondary Research, GlobalData
         Patagonia, Inc.
        3 Suisses France
        Source: Company Website, Primary and Secondary Research,
        GlobalData




Oxylane Group - Strategic SWOT Analysis Review                                                                                  Reference Code: GDRT67477SA
Source : www.globalcompanyintelligence.com                                                                                                                Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Oxylane Group - Key Facts ................................................................................................................................................................ 4
       Oxylane Group - Key Employees ....................................................................................................................................................... 5
       Oxylane Group - Key Employee Biographies ..................................................................................................................................... 6
       Oxylane Group - Key Operational Employees .................................................................................................................................... 7
       Oxylane Group - Major Products and Services .................................................................................................................................. 8
       Oxylane Group - History ................................................................................................................................................................... 10
       Oxylane Group - Company Statement ............................................................................................................................................. 11
       Oxylane Group - Locations And Subsidiaries ................................................................................................................................... 12
          Head Office ................................................................................................................................................................................... 12
       Section 2 – Company Analysis ......................................................................................................................................................... 13
       Oxylane Group - Business Description ............................................................................................................................................. 13
       Oxylane Group - Corporate Strategy ................................................................................................................................................ 14
       Oxylane Group - SWOT Analysis ..................................................................................................................................................... 15
          SWOT Analysis - Overview........................................................................................................................................................... 15
          Oxylane Group - Strengths ........................................................................................................................................................... 15
             Strength - Extensive Product and Brand Portfolio ..................................................................................................................... 15
             Strength - Research and Development Capabilities .................................................................................................................. 15
             Strength - Strong Market Presence ........................................................................................................................................... 15
          Oxylane Group - Weaknesses ..
								
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