Maus Freres S.A. - Strategic SWOT Analysis Review by GlobalData

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									                             Maus Freres S.A. - Strategic SWOT Analysis Review
        Reference Code: GDRT177852SA                                                                                         Publication Date: APR 2012

          6 rue Cornavin, Case postale 1880                  Phone             +41 22 9086600                   Revenue         NA
          Geneve                                             Fax               +41 22 7329105                   Net Profit      NA
          1211                                               Website           www.maus.ch                      Employees       NA
          Switzerland                                        Exchange                                           Industry        Retailing

       Company Overview
       Maus Freres S.A. (Maus) isa leading department store chains in Switzerland. It operates departmental stores, hypermarket, drug
       stores, restaurants, household furnishings, sports wear and online shopping sites. Maus operates through ten companies,
       namely, Manor, Athleticum, Devanlay, Parashop, Accarda, Fly, Jumbo-Markt, Aigle, Lacoste and Gant. Manor operates
       departmental stores, supermarkets and restaurants. Devanagari, Lactose and Ant are the sportswear brand for women, children
       and men. Parashop is the self-service drugstore, Athleticum provide sporting goods and Jumbo provides Deco painting services.
       Key Executives                                                             SWOT Analysis
                     Name                                Title                     Maus Freres S.A., SWOT Analysis
         Klaus Jenny                       Director                                Strengths                            Weaknesses
         Andreas Ramseier                  Director
                                                                                                                        Private Ownership
         Didier Maus                       Chief Executive Officer                 Multi-Format Stores

        Source: Company Website, Primary and Secondary Research,
                                                                                                                        Overdependence on
                                                                                   Expansion and Diversification
        GlobalData                                                                                                      Switzerland


        Key Competitors                                                            Opportunities                        Threats
         Aldi GmbH & Co. oHG
                                                                                   Strategic Alliances                  Fast Changing Fashion Trends
         Volg Detailhandels Ag                                                                                          and Pricing Pressure
         Coop Genossenschaft                                                       Growing Retail Industry in
                                                                                   Switzerland                          Stiff Competition
         Migros Genossenschafts Bund
        Egger Moebel-Kuechen AG
        Source: Company Website, Primary and Secondary Research,                  Source: Company Website, Primary and Secondary Research, GlobalData
        GlobalData




Maus Freres S.A. - Strategic SWOT Analysis Review                                                                             Reference Code: GDRT177852SA
Source : www.globalcompanyintelligence.com                                                                                                                Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Maus Freres S.A. - Key Facts ............................................................................................................................................................ 4
       Maus Freres S.A. - Key Employees ................................................................................................................................................... 5
       Maus Freres S.A. - Major Products and Services............................................................................................................................... 6
       Maus Freres S.A. - History ................................................................................................................................................................. 7
       Maus Freres S.A. - Locations And Subsidiaries ................................................................................................................................. 8
          Head Office ..................................................................................................................................................................................... 8
          Other Locations & Subsidiaries ....................................................................................................................................................... 8
       Section 2 – Company Analysis ........................................................................................................................................................... 9
       Maus Freres S.A. - Business Description ........................................................................................................................................... 9
       Maus Freres S.A. - Corporate Strategy ............................................................................................................................................ 10
       Maus Freres S.A. - SWOT Analysis ................................................................................................................................................. 11
          SWOT Analysis - Overview........................................................................................................................................................... 11
          Maus Freres S.A. - Strengths ....................................................................................................................................................... 11
             Strength - Multi-Format Stores .................................................................................................................................................. 11
             Strength - Expansion and Diversification................................................................................................................................... 11
          Maus Freres S.A. - Weaknesses .................................................................................................................................................. 11
             Weakness - Private Ownership ................................................................................................................................................. 11
             Weakness - Overdependence on Switzerland .......................................................................................................................... 11
          Maus Freres S.A. - Opportunities ................................................................................................................................................. 12
             Opportunity - Strategic Alliances ............................................................................................................................................... 12
             Opportunity - Growing Retail Industry in Switzerland ................................................................................................................ 12
             Opportunity - Onli
								
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