Direct Energy Marketing Limited - Strategic SWOT Analysis Review by GlobalData

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Direct Energy Marketing Limited (Direct Energy) is a privately owned natural gas and electricity service provider. The company operates as a subsidiary of Centrica plc, an integrated energy company. Direct Energy is engaged in the production and supply of natural gas and related services to residential and commercial customers. The company carries out its operations through four segments, namely, DE Business, DE Services, DE Residential and DE Upstream & Trading across Canada, Texas and the North Eastern United States. Its key services include fuel retailing service and gas supply through pipeline. It operates in 10 Canadian provinces and 46 states in the US, District of Columbia and serving more than six million customers. The company is headquartered at Toronto in Ontario, Canada.

The company operates as the largest competitive energy suppliers of electricity, natural gas and related services in North America. It focuses business investments in both upstream production and downstream for energy efficient solutions. It ensures rendering reliable services of retail electricity and natural gas products to home and business owners.

More Info
									             Direct Energy Marketing Limited - Strategic SWOT Analysis Review
        Reference Code: GDGE3720SA                                                                                           Publication Date: MAR 2012

          2225 Sheppard Avenue East, Atria III
                                                             Phone             +1 416 7588700                   Revenue         5,997 (million GBP)
          Suite 100
          Toronto, ON                                        Fax                                                Net Profit      NA
          M2J 5C2                                            Website           www.directenergy.com             Employees       6,000 (Estimated)
          Canada                                             Exchange                                           Industry        Oil & Gas

       Company Overview
       Direct Energy Marketing Limited (Direct Energy) is a privately owned natural gas and electricity service provider. The company
       operates as a subsidiary of Centrica plc, an integrated energy company. Direct Energy is engaged in the production and supply of
       natural gas and related services to residential and commercial customers. The company carries out its operations through four
       segments, namely, DE Business, DE Services, DE Residential and DE Upstream & Trading across Canada, Texas and the North
       Eastern United States. Its key services include fuel retailing service and gas supply through pipeline.
       Key Executives                                                             SWOT Analysis
                     Name                                Title                     Direct Energy Marketing Limited, SWOT Analysis
         Maura J Clark                     President, Direct Energy                Strengths                            Weaknesses
                                           Business
                                                                                   Strong Foothold in the Market        Declined Performance:
         Adele Malo                        Executive Vice President
                                                                                                                        Residential Energy Supply
         Anna Filipopoulos                 Executive Vice President,               Efficient Parental Support
                                           Human Resource
         Chris Weston                      Chief Executive Officer                 Opportunities                        Threats
         Maura Clark                       President, Direct Energy
                                           Business                                Focus on Renewable Energy            Volatility in Electricity Prices
        Source: Company Website, Primary and Secondary Research,                   Strategic Acquisitions               Compliance with Environmental
        GlobalData
                                                                                                                        Regulations

        Key Competitors
                                                                                  Source: Company Website, Primary and Secondary Research, GlobalData
         GDF SUEZ SA
         Constellation NewEnergy, Inc.
         Reliant Energy Retail Holdings, LLC.
         Just Energy Group Inc.
        Dominion Retail, Inc.
        Source: Company Website, Primary and Secondary Research,
        GlobalData


       Recent Developments

       Jul 28, 2011                  DERS Announces Electric Rates For August 2011
       Mar 18, 2011                  Direct Energy And Phoenix Energy Partner To Create PowerCommand
       Source: Annual Report, Company Website, Primary and Secondary Research, GlobalData




Direct Energy Marketing Limited - Strategic SWOT Analysis                                                                        Reference Code: GDGE3720SA
Review
Source : www.globalcompanyintelligence.com                                                                                                                 Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Direct Energy Marketing Limited - Key Facts ..................................................................................................................................... 4
       Direct Energy Marketing Limited - Key Employees ............................................................................................................................ 5
       Direct Energy Marketing Limited - Key Employee Biographies .......................................................................................................... 6
       Direct Energy Marketing Limited - Major Products and Services........................................................................................................ 7
       Direct Energy Marketing Limited - Key Operational Summary ........................................................................................................... 8
       Direct Energy Marketing Limited - History .......................................................................................................................................... 9
       Direct Energy Marketing Limited - Company Statement................................................................................................................... 11
       Direct Energy Marketing Limited - Locations And Subsidiaries ........................................................................................................ 12
          Head Office ................................................................................................................................................................................... 12
          Other Locations & Subsidiaries ..................................................................................................................................................... 12
          Affiliate .......................................................................................................................................................................................... 12
       Section 2 – Company Analysis ......................................................................................................................................................... 13
       Direct Energy Marketing Limited - Business Description .................................................................................................................. 13
       Direct Energy Marketing Limited - SWOT Analysis .......................................................................................................................... 14
          SWOT Analysis - Overview........................................................................................................................................................... 14
          Direct Energy Marketing Limited - Strengths ................................................................................................................................ 14
             Strength - Strong Foothold in the Market .................................................................................................................................. 14
             Strength - Efficient Parental Support ......................................................................................................................................... 14
             Strength - Growth Prospects ..................................................................................................................................................... 14
          Direct Energy Marketing Limited - Weaknesses ........................................................................................................................... 14
             Weakness - Declined Performance: Residential Energy Supply ............................................................................................... 14
          Direct Energy Marketing Limited - Opportunities .......................................................................................................................... 14
             Opportunity - Focus on Renewable Energy............................................................................................................................... 14
             Opportunity - Strategic Acquisitions .......................................................................................................................................... 15
             Opportunity - Growing Energy Consumption in North America ................................................................................................. 15
         
								
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