Creative Redefines How You Listen to Pure Music from Your Mobile .doc

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					CONTACT INFORMATION
Phil O’Shaughnessy
Creative Labs, Inc.
408-546-6773
poshaughnessy@creative.com



 Creative Ushers in a New Era of Pure Wireless Music Listening
         with a Full Range of Wireless Speaker Systems
  Experience the Future of Pure Music Today with Wireless Speaker Systems
     That Work with All Compatible Stereo Bluetooth Portable Devices


MILPITAS, CALIFORNIA – 13 April 2010 – Creative Technology Ltd. today announced
the release of a full range of wireless high performance speaker systems comprising the
award-winning ZiiSoundTM D5 and Creative InspireTM S2 Wireless, as well as the Creative
D200 and Creative D100. This new range of speaker systems offers wireless solutions to suit
different lifestyles and defines how people will enjoy music from their portable devices from
now on.


The state-of-the-art speaker systems work with any compatible stereo Bluetooth device
- from mobile phones, portable media players to the iPhone, the iPod†, the iPad, netbooks,
notebooks and just about every Bluetooth A2DP enabled device.


Incorporating award-winning high quality wireless audio technology and speaker architecture
tuned by Creative’s world class audio specialists for the best wireless audio performance
possible, each speaker system is engineered to deliver the purest wireless audio in its class.


“Say good-bye to docking speakers because they are going to become a thing of the past.
With the emergence of so many wireless capable mobile devices in 2010, Creative is now set
to usher in a new era in pure music listening where you can enjoy music with your favourite
mobile device through our range of wireless speakers,” said Joseph Liow, Vice President for
Personal Digital Entertainment Products at Creative.
“This means that users are now free from the limitation of physically connecting or docking
their mobile devices to their speakers to enjoy high quality music without wires - a new era
in pure music listening has arrived!”


Listening to pure music wirelessly through a speaker system has never been easier, with 3
different ways to pair devices:
   1. Connect the iPhone, the iPod† and the iPad with the iPod Transmitter (included with
       the ZiiSound D5 speaker system)
   2. Connect via a USB Bluetooth Transmitter attached to the netboook
       or notebook (included with the Creative Inspire S2 Wireless speaker
       system)
   3. Connect via the built-in Bluetooth feature on the mobile device


The ZiiSound D5 speaker system comes bundled with relevant accessories to connect to just
about any Bluetooth device for the purest wireless music experience:
   1. An iPod Transmitter to connect the iPhone, the iPod† and the iPad
   2. An additional USB Transmitter for notebooks and netbooks during the initial launch
       promotion period at www.creative.com/shop


Creative Pure Wireless Speaker Systems


ZiiSound D5 – Flagship One-Piece Wireless Speaker System
At the heart of Creative’s wireless speaker system line-up is the flagship ZiiSound D5 - the
personification of pure wireless audio. This elegant speaker system with a contemporary look
that complements any modern interior
décor, is a recent winner of the prestigious
German-based “red dot award: product
design 2010” in the Audio Category for its
outstanding design quality and product
innovation selected by an international             ZiiSound D5 Speaker System

panel of top-class experts.


Incorporating award-winning Bluetooth technology*, apt-X audio codec and speaker
architecture tuned for the best wireless audio performance possible, this state-of-the-art
speaker system works with any compatible stereo Bluetooth device to deliver the most
compelling wireless audio experience.
      Seamless wireless music streaming with any compatible stereo Bluetooth mobile
       phone, portable media player, netbook, notebook and just about every Bluetooth
       A2DP enabled device
      Works with the iPhone, the iPod† and the iPad when used with the bundled
       detachable iPod Transmitter
      apt-X — high performance low latency audio codec for superior stereo Bluetooth
       audio
      Built with premium components
      Full-frame monocoque exoskeleton for maximum rigidity
      In-house acoustics tuning and modelling ensures striking accuracy, detail and
       atmosphere, setting new benchmarks in one-piece speaker system design
      High performance drivers and digital amplifiers for balanced and dynamic audio
       clarity
      Integrated AUX-In for connecting to other audio devices
      Charges the iPhone and the iPod† while docked


Creative Inspire S2 Wireless – Award-Winning 2.1 Wireless Speaker System
The Creative Inspire S2 Wireless speaker system, winner of the Bluetooth Special Interest
Group Best of CES Award 2010, exemplifies the best in the evolution of Bluetooth
technology. Enjoy crystal clear audio from its two compact yet high-performance satellite
speakers and the highly efficient Creative DIRECT-THROW subwoofer, which delivers
dynamic mid-bass - bringing music to life instantly!
      Plug and play wireless audio with any
       USB notebook or PC (No software
       drivers required)
      Seamless wireless streaming from any
       compatible stereo Bluetooth notebook
       or mobile device
                                                       Creative Inspire S2 Wireless Speaker System
       apt-X — high performance low latency audio codec for superior stereo Bluetooth
       audio
      Creative DIRECT-THROW subwoofer delivers dynamic mid-bass users can feel
      Large slot type rear port tube for improved air flow
      Digital volume control with Headphone-Out for private listening and AUX-In for
       connecting to MP3 players


Creative D200 – One-Piece Best-in-Class Wireless Speaker System
The Creative D200, while sharing the same sonic soul as the flagship ZiiSound D5, offers
similar excellent audio performance at a more competitive price. World class standard in
audio tuning enables it to deliver exceptional audiophile-like smoothness in audio quality.
      Simplistic design and efficient amplifiers and precision drivers encased in a highly
       braced single shell chassis for a
       distortion-free soothing playback
      Bluetooth interoperability** allows fuss
       free wireless connection for music
       enjoyment with stereo Bluetooth compatible
                                                         Creative D200 Speaker System
       devices such as mobile phones, netbooks,
       and other mobile devices
      apt-X — high performance low latency audio codec for superior stereo Bluetooth
       audio
      Integrated AUX-In for connecting to other audio devices


Creative D100 – Wireless Boombox
The high-efficiency drivers encased in the rear ported enclosure allow the Creative D100 to
deliver desired levels of loudness and impactful bass. This versatile and portable speaker
system will be an instant hit and the best choice for an affordable wireless boombox.
      Plays high quality wireless audio and
       controls** music with the iPhone, netbooks
       and other compatible Bluetooth mobile
       devices
      Integrated AUX-In for connecting to other audio        Creative D100 Speaker System
       devices
      The Creative D100 is powered by mains power supply or 4 widely available AA
       batteries. It is truly portable, keeping the music going wherever users go
          Choice of vibrant colours to suit different lifestyles
Pricing and Availability
The Creative wireless speaker systems range will be available at the online store at
creative.com/shop in Europe.


          The ZiiSound D5 is currently available at the suggested retail price of €299.99.
          The USB Transmitter (BT-D1) worth €39.99 will be bundled free of charge with the
           ZiiSound D5 speaker system during the initial launch promotion period from 13 April
           2010 while stocks last.
          Both the USB Transmitter (BT-D1) and the iPod Transmitter (BT-D5) are also
           currently available for purchase as individual accessories at the suggested retail price
           of €39.99 each.
          The Creative Inspire S2 Wireless is currently available at the suggested retail price of
           €119.99.
          The Creative D200 and Creative D100 will be available from end June 2010 onwards
           at the suggested retail prices of €99.99 and €59.99 respectively.


For in-store availability, please refer to local authorised dealers.




                                iPod Transmitter                  USB Transmitter
                                   (BT-D5)                          (BT-D1)

For more information about the entire wireless speaker system range, please visit www.
creative.com/wireless.


†
    Excludes the iPod shuffle
* Incorporates the same Bluetooth technology found in the Creative Inspire S2 Wireless Speaker System –
winner of the Bluetooth Special Interest Group Best of CES Award 2010
** Supports A2DP and AVRCP profiles



About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound
Blaster® sound cards and for launching the multimedia revolution, Creative is now driving
digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3
and portable media players. Creative's innovative hardware, proprietary technology,
applications and services leverage the Internet, enabling consumers to experience high-
quality digital entertainment - anytime, anywhere.

                                                    ###

This announcement relates to products launched in Europe. Availability is subject to change without notice and
may differ elsewhere in the world according to local factors and requirements. ZiiSound, Inspire, Creative
Inspire, Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the
United States and/or other countries. All other trademarks are the property of their respective owners.

				
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