Structure of Pakistan Apparel Industry Apparel Industry is shrinking to Asia now a day But Why ? Pakistan’s Competitors India Bangladesh Sri Lanka China Competitive Advantage Raw materials Technology Technical force Skilled Labour Rules and Regulations Attitude (As a nation) Structure of Apparel Industry in Pakistan There are 4 levels Level 1 Level 2 Level 3 Level 1 Level 1 Raw material (For garment) manufacturers Yarn manufacturers Fabric manufacturers Fabric processors (Dyeing, printing) Accessories manufacturers Etc…….. Level 2 Apparel manufacturers Apparel contractors Level 3 Sellers Retail stores Chain stores Discount stores Departmental stores Mass merchandisers Level 4 Consumers Men Women Child Have you ever heard? Forward vertical integrated units Forward vertical integrated units QUESTIONS ???