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RIM Announces BlackBerry Mobile Fusion - The Next Generation .rtf

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					RIM Announces BlackBerry Mobile Fusion – The Next Generation Enterprise Mobility
Solution for BlackBerry, Android and iOS Smartphones and Tablets

Reaserch In Motion(RIM) today introduced one another exciting feature which is ''blackberry Mobile
fusion''.RIM outclased every other company by introducing this feature when no other company was
even thinking of introducing this feature.This introduction will surely enter RIM into the multi-platform
Mobile Device Management (MDM) marketplace.With the introduction of Blackberry Mobile fusion the
management of tablets and smatphones running Google,Apple,Blackberry,Android operating systems
will be more simplified like never before.

Vice President of Enterprise Product Management and Marketing at Research In Motion shared his
emotions with the world.He said that ''We are very happy to introduce BlackBerry Mobile Fusion– RIM’s
next generation enterprise mobility solution – to make it much easier for our government customers
and business to manage the diversity of devices in their operations today,”

He further said that “BlackBerry Mobile Fusion brings together our industry-leading BlackBerry
Enterprise Server technology for BlackBerry devices with mobile device management capabilities for iOS
and Android devices, all managed from one web-based console. It provides the necessary management
capabilities to allow IT departments to confidently oversee the use of both company-owned and
employee-owned mobile devices within their organizations.”

  With over 90 percent of the Fortune 500 provisioning BlackBerry devices today,RIM is By-far the
leading provider of enterprise mobility solutions.The enterprise market for tablets and smartphones
continue to make prgress in both departments i.e employee-owned and company-provisioned.The
responsibility of Increase in diversity of mobile devices in use in the enterprise is certainly on
BYOD(Bring Your Own Device).This also brings new challenges for IT and CIO's afterall they had to
manage and control wireless access on the corporate network.This ultimately has caused in an
increaded demand of mobile management solutions.

BlackBerry Mobile Fusion alongwith many features brings new management capabilities for BlackBerry
PlayBook tablets which are built in BlackBerry Server technology. Market's-leading blackberry Enterprise
server is also brought together by BlackBerry mobile fusion.Most importantly it provides smartphones
and tablets running Android and iOS operating systems with mobile device management.

The following mobile device management capabilities will be provided by the BlackBerry Mobile Fusion
for all supported mobile devices.

•       Application and software management

•       Connectivity management

•       Centralized console

•       High scalability

•       Asset management

•       Configuration management

•       Security and policy definition and management

•       Secure and protect lost or stolen devices (remote lock, wipe)

•       User- and group-based administration

•       Multiple device per user capable

There will be no change in the BlackBerry smartphones managements and it will continue to get benefit
from many services provided to them.These includes advanced management services,same security and
control available with BlackBerry Enterprise Server 5.0.39Which is a part of Blackberry Mobile
Fusion).Foor BlackBerry smartphones there are many advanced features to get benefit some of them
are as follows;

1     BlackBerry tehnology which gives multiple features on single device.This prevents the
usage of two different mobiles for personal and Business use.This also ensures the seceracy of
confidential information.

2     High availability

3     Over 500 IT policies

Out of many new services introduced by BlackBerry Mobile Fusion one of them is that BlackBerry Mobile
Fusion enables you to secure your lost BlackBerry PlayBook tablets and BlackBerry smartphones.

Since Blackberry is still in it's early days therefore it is still checking it with some enterprise
coustmers.Nominations have started tfor the closed beta program which will close in January.Full
availability is expected in March.

A view on Research In Motion(RIM)

RIM is by far the leading organization in wireless field.It was RIM who brought revolutionary changes in
the field of mobile phines by intriducing BlackBerry solution in 1999.Blackberry which came very late on
the world's stage but quickly spreads all around the world which gives the proof of great features that it
provides.Today millions of people are using Blackberry Mobile Phones.RIM which was founded in 1984
operates from North America.

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