Quick Start SEO

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					                 QUICK START SEO
         A beginners guide to search engine optimisation…




                    All content ©2010 Alan Gandy - www.alangandy.com. All rights reserved. Version 1.0

Whilst you are free to pass on copies, you may not resell or do so for any personal gain. You are not permitted to offer this
document as a download from any website without prior written permission. You are not permitted to change content including
the links contained in any way.
                                                                                                                            1
About this guide
The guide is intended as easy reading for SEO newcomers looking to
promote their website or blog. The contents are based on a mix personal
experience and conventional wisdom at the time of writing. I can’t say I
apply all of this, and we have many height ranking sites of our own which
don’t apply all the rules. But as they say – you have to know the rules
before you can break them.

I’ve tried to cover all the basics, and my aim is that if any reader applies
this they are well down the road to learning the fundamentals of SEO. It’s
a starting point.

Why is it free?

The guide is free for two reasons.

Firstly, I’m using this to promote a non-profit project I’m working on and
recently set up a pixel advertising site at www.pixelads.alangandy.com. All
of the revenue raised from the pixel ads site is going into the project,
which will help individuals and promote little known charities or projects.
You can read more about this on my blog.

All I ask is that if you’ve found this guide helpful – if you feel you’ve
received some value – that you visit the pixel ads site and buy a link to
your site or blog in support of my non-profit project. The link costs $10
and will remain on the site permanently. There’s no obligation.

Secondly, I hate to see people with stupid one page websites selling this
kind of report with their ridiculous and over dramatic prose. I don’t like
people charging for freely available information. I despise these charlatans
so much I put together a parody to poke fun at them.

About me

I’ve been building and promoting websites since the days when the only
way to build a site was in notepad, in the days before Google ruled the
world!

I currently run a web design and Internet marketing business with my
wife on the island of Lanzarote in the Canary Islands. We run a number of
sites and have built many for clients which consistently do well in search
engine rankings. I don’t just talk about or write about SEO – it’s very
much a part of my everyday life.

                    All content ©2010 Alan Gandy - www.alangandy.com. All rights reserved. Version 1.0

Whilst you are free to pass on copies, you may not resell or do so for any personal gain. You are not permitted to offer this
document as a download from any website without prior written permission. You are not permitted to change content including
the links contained in any way.
                                                                                                                            2
Contents

Domain names and hosting                                                        4

          Protecting your brand                                                 4
          Hyphens                                                               4
          Age
          Hosting                                                               5

The website                                                                     6

          H1 tags                                                               6
          Page title META tag                                                   7
          Page description META tag                                             7
          Keywords META tag                                                     8
          Naming your pages                                                     8
          What to do with images                                                8
          Add a site map                                                        9
          Robots.txt                                                            9
          So the site is built – now what?                                      10

Submitting your site                                                            11

          Other search engines                                                  11
          Software submissions and services                                     12

Links                                                                           13

          How to get inbound links                                              13
          Directory submissions                                                 14
          Blogs                                                                 14
          Article submissions                                                   15
          Social bookmarking                                                    15
          Social networks                                                       15
          Link exchange sites                                                   16
          Forum posting                                                         16
          Press releases                                                        17

Conclusion                                                                      18

Useful links                                                                    19




                    All content ©2010 Alan Gandy - www.alangandy.com. All rights reserved. Version 1.0

Whilst you are free to pass on copies, you may not resell or do so for any personal gain. You are not permitted to offer this
document as a download from any website without prior written permission. You are not permitted to change content including
the links contained in any way.
                                                                                                                            3
Domain names and hosting

There’s much debate about whether or not your choice of domain name
affects your search engine placement. I can only say from personal
experience – I believe it does. It’s not crucial but it certainly a factor in
my view. Our best ranked sites almost all have the main keywords in the
domain name.

Always buy the top level TLD domains. Personally, wherever possible I
would use a .com every time. Though we do have some fairly successful
.net names.

My personal choice would be something along the lines of
keyword1keyword2.com.

Apart from .com, .net and .org I don’t register the likes of .info and .mobi.
If you think about it or start to look, they’re rarely seen on the first couple
of pages of Google.

If you’re targeting is country specific buy those country names (for
example .co.uk, .de, .fr).

Protecting your brand

If I’m buying a domain for a site I normally register .com and .net, and
also being British the .co.uk variation (and sometimes .es as I live in
Spain) and will divert them all to the .com. The reason – it stops others
from using them!

If it was something very important to me, I’d also register the domain in
every country I may be likely to use the name in, purely to protect it.
Costs would make it prohibitive to register it ‘everywhere’ but its worth
considering if you’re investing a lot of time and money into your project.

EuroDNS is an excellent site to search the availability of country specific
domains. They cover pretty much the entire world with one search.

Hyphens

Despite what some people claim, hyphens have little effect on how you
feature in search engines. However, they do make your site more difficult
to remember. That’s the reason to avoid them. They aren’t deal breakers
form an SEO perspective.


                    All content ©2010 Alan Gandy - www.alangandy.com. All rights reserved. Version 1.0

Whilst you are free to pass on copies, you may not resell or do so for any personal gain. You are not permitted to offer this
document as a download from any website without prior written permission. You are not permitted to change content including
the links contained in any way.
                                                                                                                            4
You’ll probably get away with one in the form of keyword1-keyword2.com,
but I’d strongly suggest avoiding multiple hyphens like keyword1-
keyword2-keyword3-keyword4.com – which, apart from being a pain to
type look, in my opinion, either stupid, desperate or amateurish (I haven’t
decided which description fits best yet).

Age

The age of a domain name helps. Older domains (assuming they have
decent content) will usually figure above similar newer names.

If you’re registering a new name, register it for more than the one year
minimum. It demonstrates to the search engines you are serious!

Hosting

I don’t actually do everything I’m going to suggest here – much of this is
perceived wisdom. Which does make sense, but I’ve found breaking the
rules on this has not been seriously detrimental to our sites.

Where possible host the site in the country you are targeting. This is one
of the things I don’t do – the vast majority of our sites are hosted in the
US but figure well in the UK and Spain. Though having said I’ve broken
this rule – I wouldn’t consider hosting the site in say Russia or the Far
East… I’ve come to the conclusion that for internationally targeted sites
the US seems to work fine.

Don’t buy your domain at the same place that you host on the simple
premise that if the company disappears or has major downtime you lose
EVERYTHING!

We buy our domains from Godaddy and host with Hostmonster.

If you have multiple sites linking to each other spread them out over
multiple IP addresses. A link from a different IP means more than one
from the same IP.

Look for fast hosting – search engines like fast responses!




                    All content ©2010 Alan Gandy - www.alangandy.com. All rights reserved. Version 1.0

Whilst you are free to pass on copies, you may not resell or do so for any personal gain. You are not permitted to offer this
document as a download from any website without prior written permission. You are not permitted to change content including
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                                                                                                                            5
The website

Before you even think about exposing yourself to the search engines ask
yourself these simple questions – or you may well be wasting all your time
and effort!

     •    Is your content clear, relevant and informative? Content is king!
     •    Does the site look good?
     •    Is it really finished?
     •    Have you applied the SEO tips in this guide?
     •    Is it going to be of interest to people that find it?
     •    Have you checked your spelling and grammar?

If the answer is no to any of these questions, go back and fix it!

Before going live with a site get friends and family to read through it – get
them to proof read it, and listen to their comments. Or, why not go to one
of the many forums on the Internet that have review sections, and get it
review by other webmasters and experts.

It doesn’t matter how long or how careful you’ve been in building the site
– you’ve been so close to it, that the chances are you’ve missed
something. It’s like packing to go on vacation.

H1 tags

It’s good practice to include h1 tags
at the start of your page content.

The ideal way to do this is if your
page has a title in its content – use
that as the h1 tag.

If you’re just starting out and this
isn’t clear to you the image to the
right is what it would look like in
Dreamweaver.

Personally, I don’t always do it,
depending on the site design and
not found it that detrimental. But, if
you’re just starting out it’s a good
habit to get into.


                    All content ©2010 Alan Gandy - www.alangandy.com. All rights reserved. Version 1.0

Whilst you are free to pass on copies, you may not resell or do so for any personal gain. You are not permitted to offer this
document as a download from any website without prior written permission. You are not permitted to change content including
the links contained in any way.
                                                                                                                            6
Page title META tag

Current thinking is that this is perhaps the single most important thing
affecting how the search engines see you. This is the one to really get
right.

You’ll read in many places there’s a limit to how many words you can use.
It’s not true. What is important is that you use a clear description of the
page and include your main
keywords. The number doesn’t
matter, but you’ll find 10 to 20
words – or less - is usually enough
to get the point across.

Also, this should not be an exact
match of what you use in the h1
tags I just described on the last
page. And, I’d personally suggest
not using any specific keyword more
than once in the page title.

Remember it’s a clear and concise
summary of what the page contents
are about.

Page description META tag




As with the page title, the page description is in the header part of your
html document – unseen by most WSIWYG editors. If you can’t work out
where these tags are open the document in notepad or switch the view of
the editor you are using to html and you’ll find them within the first few
lines.

The page description is what usually shows as the snippet page
description once you site is visible on Google- Make it a couple of
sentences, or a short paragraph. And, as its the first thing anyone
searching will see of it – make it damned good. Make that first sentence
entice them to visit your site before any of the alternatives they have on
the first page.



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Whilst you are free to pass on copies, you may not resell or do so for any personal gain. You are not permitted to offer this
document as a download from any website without prior written permission. You are not permitted to change content including
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                                                                                                                            7
It is also, as with page titles that the descriptions are different – and
appropriate to the content – on each page.

Keywords META tag

Sounds like a really important one doesn’t it?




It may surprise you to know that Google don’t actually read keywords tags
any more, so its pretty much optional. I always use them – partly out of
habit, and partly because there are other crawlers out there that might
use them.

When selecting keywords make sure that;

     •    The keywords are relevant to the page
     •    You don’t overdo it with words that are not relevant – having
          hundreds of keywords never did and never will do you any good!
     •    You use different keywords on every page

Always separate keywords with a comma.


Naming your pages

Use what’s called FURLS – friendly URLS.

The principle is that you should name your file in a way that’s related to
the content.

For example – if you page is about dog training, the ideal way to name
the file might be dog-taining.html.

What to do with images

From an SEO perspective the best way to present images on your page is:

Name the file in a way that describes it – much the same as I just
described the FURLS above. By way of example – you have a picture of a
Boeing 747 landing – Call the file boeing-747-landing.jpg.




                    All content ©2010 Alan Gandy - www.alangandy.com. All rights reserved. Version 1.0

Whilst you are free to pass on copies, you may not resell or do so for any personal gain. You are not permitted to offer this
document as a download from any website without prior written permission. You are not permitted to change content including
the links contained in any way.
                                                                                                                            8
It’s also good practice to always name your files in lower case, and not to
leave spaces in your filename.

ALWAYS use image ALT tags, virtually all editors will ask for an ALT tag
when you place an image in a page. These are used to describe an image
to those who can’t see it – a search engine is to all intents and purposes
blind.

By all means use keywords in your image description – but don’t overdo
it!

Add a site map

Site maps are crucial, as well as helping a search engine find it’s way
around your site they are also a way of generating more internal links –
these in turn also assist the SEO of your site.

There are two types of sitemap;

     1. HTML – these are visual html pages on a site which are created as
        any other web page

     2. XML – these are generated pages in xml code – sounds technical,
        but don’t be afraid! The easiest way to generate them is by using
        tools like xml-sitemaps.com. I personally prefer them to html. Once
        created the files are uploaded to your root directory, and then you’ll
        need to point Google at it using Webmaster Tools.

Always update your site maps up to date when you add new pages – it
entices the search engines to crawl your site more often.

Robots.txt

Another file essential to your site is the robots.txt file. In short, this files
tells the search engines what they can, and cannot see.

In it’s simples form it would contain this…

User-agent: *
Disallow:

This allows all search engines to search the entire contents.




                    All content ©2010 Alan Gandy - www.alangandy.com. All rights reserved. Version 1.0

Whilst you are free to pass on copies, you may not resell or do so for any personal gain. You are not permitted to offer this
document as a download from any website without prior written permission. You are not permitted to change content including
the links contained in any way.
                                                                                                                            9
Various changes can be made which will either block specific search
engines, or hide various files or directories – in the following example this
would stop the search engines for looking at scripts in the cgi-bin folder.

User-agent: *
Disallow: /cgi-bin/

There’s no point going into the myriad of options here. Suffice it is to say
that the robots.txt is a must have!

Here’s a useful tool to create a robots.txt file the easy way.


So the site is built – now what?

The answer… Test it!

There’s a myriad of free and paid for tools out there, just type “free SEO
analysis tools” into Google and you’ll find plenty.

We us Internet Promoter to optimise our sites – the trial version of IBP is
free to download. For me it’s one of the best on the market.

…and finally – don’t forget to test how your site looks on different
browsers. A simple mistake that so many make. You can check this at
www.browsershots.org.




                    All content ©2010 Alan Gandy - www.alangandy.com. All rights reserved. Version 1.0

Whilst you are free to pass on copies, you may not resell or do so for any personal gain. You are not permitted to offer this
document as a download from any website without prior written permission. You are not permitted to change content including
the links contained in any way.
                                                                                                                          10
Submitting your site

So far I’ve only really talked about Google. This is because, at least
initially, it’s only Google that matters. It is by far and away the most
important of the hundreds of search engines that matters.

This is a snapshot showing where
the last 75 users who cam to my
website via a search came from.

I’d say that backs up my point,
wouldn’t you?

There are a couple of things you
can do before – or after – you add
your URL to Google that will help
their crawler find your site quickly.

     •    Put a link to your site on
          Facebook, Twitter and maybe a couple of other social networking
          sites

     •    Add you links to some social bookmarking sites like www.digg.com

These sites get crawled a lot more often and Google will follow the links
you have posted.

Adding your site couldn’t be easier, just go to www.google.com/addurl/
and follow the instructions.

Very important: Be patient, it may take from a few hours to a few days for
Google to index your site. Whatever you do, don’t get impatient and
resubmit it. Resubmit it to often and you may get penalized for your
enthusiasm!

Now you’ve submitted the site, sign up for webmaster tools.


Other search engines

Personally the only other two sites I would submit to if doing it manually
or limited by time are www.bing.com and www.yahoo.com.



                    All content ©2010 Alan Gandy - www.alangandy.com. All rights reserved. Version 1.0

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                                                                                                                          11
There are hundreds of others out there, and links from them are of value
for your SEO, but don’t worry about them for now you can come back to
them later. There’s good expansive list at www.thesearchenginelist.com

Keep in mind that many of the smaller search engines come and go…

Software submissions and services

I personally tend to submit a new site using Internet Business Promoter
which is, in my opinion, the best SEO software available. Using its
submission function you can cover a lot of ground fairly quickly.

Alternatively there are plenty of websites geared up to making submission
to many search engines – some paid for, some free (like
www.freewebsubmission.com). Also depending on who you have chosen
to host your site, your provider may of some sort of search engine
submission tool as part of your package – as our preferred hosts
Hostmonster do.




                    All content ©2010 Alan Gandy - www.alangandy.com. All rights reserved. Version 1.0

Whilst you are free to pass on copies, you may not resell or do so for any personal gain. You are not permitted to offer this
document as a download from any website without prior written permission. You are not permitted to change content including
the links contained in any way.
                                                                                                                          12
Links

Assuming you’ve covered most of the bases described so for, now’s the
time to get on with link building. Don’t think for one minute this is going
to be easy – or fast. It’s the key to effective SEO. Effective link building
can take months, or even years.

Obviously when you’re starting out you’ll be looking for links, and hit it
with a burst of enthusiasm, which will wane in time – but don’t think
you’ve ever finished.

Put simply, you want to get as many quality inbound links to your site as
possible.

I could go on for ages about what makes a quality link. But I won’t as the
chances are if you’re reading this that you are just starting out. So just
take what you get for a while and do a bit of research as you go. You’ll
find many different opinions, and can start to form your own.

For now, you won’t go far wrong if you follow these simple rules that I
tend to use;

     •    A one way inbound link is better for you than a straight swap
     •    Try wherever possible to get links from relevant sites in your field (if
          you are a dog trainer a link from a pet related site is better than one
          about, say, engineering)
     •    Look for well known and busy sites
     •    Don’t just seek links to your home pages – the more individual
          pages you can get links to the better. This will result in more pages
          getting indexed
     •    Use anchor text (anchor text is the text which displays as your link),
          use you keywords
     •    Vary your anchor text and link titles and ensure they are not the
          same as each other
     •    You do not want links to your site from porn, pharmaceutical, diet
          potions or other similar sites (as a rule of thumb, if you get regular
          spam on a topic avoid it
     •    Ignore page rank! I do… but do ensure that the links page that your
          site is being added to, has been indexed by Google at least

For outbound links, the same rules apply.




                    All content ©2010 Alan Gandy - www.alangandy.com. All rights reserved. Version 1.0

Whilst you are free to pass on copies, you may not resell or do so for any personal gain. You are not permitted to offer this
document as a download from any website without prior written permission. You are not permitted to change content including
the links contained in any way.
                                                                                                                          13
How to get inbound links

Apart from simply asking other website owners to link to you, there are a
number of other ways to generate inbound links. I’ve provided a couple of
examples and lists to get you started. There are thousands of options for
each of these types of site but I’ve given those I feel are the better sites
you can make a start with. Rome wasn’t built in a day!

Directory submissions

There are many web directories, some paid for, some free. Arguably
perhaps the two best know are the Yahoo directory (paid) and DMOZ
(free) Some are of more value in SEO terms than others

Here’s a good list of directories to get you started.

Blogs

Blogs can be an incredible way to boost your links. Set yourself up some
blogs on the likes of www.blogger.com and www.wordpress.com and you
can publish articles and content related to your site and best all you have
complete control over keywords and anchor text.

Be careful not to do it a blatant promotion, and make sure the content is
good. Sites like these will ban you as commercial sites are not allowed.
The best thing to do if you’re not familiar with blogging is looking through
existing blogs to see how others are using them. From this you can
determine what will work best for you.

If you’re feeling more adventurous, have more time, and money to invest
in a domain name you can download the Wordpress blog software from
www.wordpress.org. Making your own blog means you have far more
control of your content – and you can make it as commercial as you like,
not being tied to the terms and conditions of the likes of blogger and
similar sites.

You can also generate links by commenting on other peoples blogs. But
make your comment interesting and relevant to encourage the site owner
to allow it to remain.




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Whilst you are free to pass on copies, you may not resell or do so for any personal gain. You are not permitted to offer this
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                                                                                                                          14
Article submissions

You’d be doing something drastically wrong with your website if you don’t
know your business or subject of choice. So why not pass on that
knowledge to others by writing article site?

Article sites are an excellent way of getting good quality back links as well
as generating traffic. I’d start off using the big names like
www.ezinearticle.com and www.goarticles.com. As with many genres of
site, smaller sites come and go. Don’t waste your time posting articles to
sites that look terrible, look like they get little traffic, and look like they
won’t be around long. With a little bit of research you’ll soon find the
better sites.

As always – keep it relevant. You shouldn’t add a dog training article on
an article site dedicated to real estate.

Here’s a list of over 500 article sites you can submit your articles.

A word of advice if you are using content that is on your own website –
change it. Google does not like duplicate content so reword your text to
make it sufficiently different so that it does not look like a ‘copy’.

Social bookmarking

Social bookmarking site allow their users to highlight and share their
favourite sites and pages. The links can be very valuable, and it’s a good
way to highlight pages within your site rather than just the home page.
My personal preferences are www.digg.com and www.stumbleupon.com.

If your profile is marked as private, however, the search engines will not
see it – so either make your profile public… or interesting enough that all
your friends will want to share it on their public pages too.

Social bookmarking can also result in good quality traffic if your pages
become popular with other users.

Here’s an excellent article about social bookmarking sites which includes a
well researched list of good ones to use.

Social networks

No doubt you’re familiar with Facebook and Twitter. Social networking
sites can be used to gain good quality back links as well. I personally don’t
like Twitter much, I just get irate at the amount of spam and the hype. I

                    All content ©2010 Alan Gandy - www.alangandy.com. All rights reserved. Version 1.0

Whilst you are free to pass on copies, you may not resell or do so for any personal gain. You are not permitted to offer this
document as a download from any website without prior written permission. You are not permitted to change content including
the links contained in any way.
                                                                                                                          15
do have a Twitter account – but that is just automatically fed from my
Facebook page.

I do however use Facebook groups and Facebook pages to promote sites,
make new contacts, and most importantly provide links to internal pages.
You don’t even have to have a Facebook account to set up pages.

There are many special interest social network sites. By way of example
LinkedIn has much more of a business fell than most, Just take a look at
this list of social network sites and you’ll see the variety of topics covered.
Something for everybody you might say!

Some of these sites may be worthy of your time if they are related to
what you do or your special interest.

Link exchange sites

Link exchange websites are sites that offer website owners an easy way to
link with each other. I don’t use them personally but it’s probably worth
you taking a look at sites like www.linkpartners.com, www.linkmarket.net,
and www.gotlinks.com.

The sites all work in a similar manner and most have free and paid for
versions and, as you’d imagine, the paid for options are the ones most
likely to benefit the SEO of your site.

Just search on “link exchange” in Google and you’ll find hundreds of
options.

Forum posting

Some may say forum were the predecessors to social networking. I don’t
think so – they’re a different thing. There are many thousand of forums
out there. I like forums, they’re a lot less personally intrusive than the
likes of Facebook, and the big difference is that they are open. People
don’t have to be your ‘friend’ to see what you do.

Most will allow signature links to your site, and it is possible – where it is
appropriate - to place links in your messages if the topic is about
something relevant.

I run a forum myself and get hugely irritated by people coming in and
trying to squeeze a link in that isn’t relevant, and it annoys other users.
So don’t do it! The trick to using forums is to participate. Pick the forums
you are going to post to wisely, restrict your choice to a small number,

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                                                                                                                          16
and make a positive contribution. You might be surprised how productive
it can be. In addition, you might learn something.

Take a look at www.big-boards.com which will give you some idea of the
variety and scale of forums available for you to use.

Whatever your interests you can be very sure there’s something to suit
you somewhere.

Press releases

If you have something newsworthy to say about your site, business or
anything else, press releases are a great way to get the message out. I
owned a PR company back in the day when these things were actually
sent out in the mail. Not so nowadays as with article sites there are many
places you can post your press releases. If you pick the right ones, not
only might your story get picked up by journalists or blogger, just the
article being there will get you back links.

Here’s a list of press release sites you can use. Some are free some are
paid for…




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Whilst you are free to pass on copies, you may not resell or do so for any personal gain. You are not permitted to offer this
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the links contained in any way.
                                                                                                                          17
Conclusion

That’s pretty much the basics for you. You can do it. SEO is not the dark
art some people pretend it to be. Obviously there’s plenty more to it
technically, but what I’ve given you here should be enough to get you up
and running… The rest you can learn as you go.

Good luck and please…

     •    Do it
     •    Be consistent
     •    Keep building links
     •    Don’t spam!

If you’ve found this guide useful and would like to contribute to a good
cause. Please support my non-profit project by buying a link from me for
just $10.

I can be contacted through my blog if you have any comments or
suggestions.




                    All content ©2010 Alan Gandy - www.alangandy.com. All rights reserved. Version 1.0

Whilst you are free to pass on copies, you may not resell or do so for any personal gain. You are not permitted to offer this
document as a download from any website without prior written permission. You are not permitted to change content including
the links contained in any way.
                                                                                                                          18
Useful links

SEO

Google Webmaster Tools are an absolute must. Once you’ve created a
login visit Webmaster Central, if you want to do some more research on
how Google works, it’s best to get it from the horse’s mouth!

The Wikipeda entry for SEO is well worth a read…

Follow Matt Cutts blog. Matt is a Google engineer and considered one of
the foremost SEO experts.

Keep abreast of developments by following some of the blogs linked in
this article.

If reading this has whet your appetite and you want to read something
more in depth there’s a good selection of books about SEO on Amazon.

Software

As I’ve said earlier, in my opinion Internet Business Promoter is the
market leader if you are looking for SEO software…

We use Dreamweaver to build the majority of our sites.

If you’re going to set up your own blog I’d highly recommend Wordpress
above the other platform options.

Artisteer is a great package for customizing blog and website themes.


Once you have you site ranking high you can make money from
your website by…

     •    Joining affiliate networks like Affiliate Future, Shareasale.com or
          LinkShare.com
     •    Selling advertising space to businesses within your field or locality
     •    Creating Ebooks and market them through Clickbank
     •    Selling other peoples digital products such as How To Build A Money
          Making Blog, Make Money Online or a selection of the many other
          thousands available on Clickbank (I should point out that Clickbank
          is not my thing because of the poor information and high prices –


                    All content ©2010 Alan Gandy - www.alangandy.com. All rights reserved. Version 1.0

Whilst you are free to pass on copies, you may not resell or do so for any personal gain. You are not permitted to offer this
document as a download from any website without prior written permission. You are not permitted to change content including
the links contained in any way.
                                                                                                                          19
          but plenty seem to use it – see my opening statement about the
          reasons this guide is free!)
     •    Looking out for other companies’ individual programs not run
          through the networks like Fotolia, AllPosters.com, The Tapas Lunch
          Company or Moneybookers.
     •    Writing product reviews either for money or free stuff
     •    Offering services or consultancy in your field of expertise
     •    Selling text links through companies like AdBeans
     •    Marketing through mailing list using a service like Aweber




                    All content ©2010 Alan Gandy - www.alangandy.com. All rights reserved. Version 1.0

Whilst you are free to pass on copies, you may not resell or do so for any personal gain. You are not permitted to offer this
document as a download from any website without prior written permission. You are not permitted to change content including
the links contained in any way.
                                                                                                                          20

				
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