Supermarket _ Hypermarket Retailing in China 2009

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Supermarket & Hypermarket Retailing in China 2009

Description:    This report covers the supermarket and hypermarket retailing industry in the People’s Republic of
                China, including breakdown of market by store size.

                These retail sales statistics are calculated as sum of individual markets within the retail sector, with
                reference to estimates of the total retail market, based on analysis of Chinese government data,
                and comparisons with other data sources. We research each of the sectors of the market
                individually, using industry and company sources, as well as national statistics. Our figures
                therefore do not match the oft-quoted government retail statistics, which, as well as being worked
                out in a totally different way, include such non-retail commercial activity as wholesaling, catering
                and other services.

                In 2005, following a survey of the growth in private enterprise in the services sector, the Chinese
                government revised the value of the nation’s Gross Domestic Product (GDP) by nearly 17%. This
                move precipitated a complete reevaluation of China’s total retail market value, based on
                comparisons made with other countries in the Asian region, and a re-evaluation of each of the
                individual sectors within.

                Based upon these recalculations of retail sales, and based upon the growth in individual retail
                sectors as well as more recent macro-economic re-evaluations, we estimates that between 1999
                and 2008, China’s total retail market grew 280.94% in current terms to RMB8.50trn – representing
                a compound annual growth rate (CAGR) of 16.02% over that period.

                China’s supermarket industry continues to develop rapidly. New chain store networks are emerging
                outside the top three cities of Beijing, Guangzhou and Shanghai as retailers extend their reach into
                many second- and third-tier cities. There is beginning to be aggressive consolidation in the market,
                as larger operators swallow up smaller players.

                Foreign supermarket and hypermarket chains, such as Carrefour, have already entered the market,
                but room for expansion in the tier-one cities is now limited. Much more attention is now being
                focused, by both foreign and domestic chains, on outlying suburbs, as well as provincial new towns
                and cities and now even rural areas. However, growth is hampered by bottlenecks and
                underdevelopment in the distribution infrastructure. Also, although consumer incomes and
                spending have grown significantly, average purchases are still very small, and margins remain tight
                making growth investment difficult without outside investment.

                China’s total supermarket industry, based upon our own estimates themselves based largely on
                company and China Chain Store and Franchise Association data, comprised about 45,587 stores in
                2008, with total retail sales valued at RMB710.47bn, this representing about 12.2% of the total
                value of the retail market in China in 2008.

                This recently updated report includes:

                - The total, regional and sector value for retail sales, including urban/rural and food/non-food splits,
                up to the end of 2008;

                - Statistical data on leading retailer market shares by sales in China up to 2008;

                - Market data for each key provincial and urban region, in terms both of volume retail trade and the
                value of the local economy, up to 2008;

                - Value forecast retail market, up to 2013;

                - Key current issues , and discursive analysis of the key factors affecting the market;

                - The domestic industry examined by key statistical indicators, including number of outlets and
                turnover, by sector and by key city;
            - SWOT analysis

            - Profiles of the leading supermarket companies active in China, with financial data up to 2008 in
            most cases.

            - Overview of China’s demographics and macroeconomics.



Contents:   Introduction
            Report Coverage
            Abbreviations Used

            1 National Supermarket Retail Market
            1.1 Overview

            1.2 Supermarkets: Defining The Potential Market
            1.2.1 Defining The Potential Market: So, How Big Is The Consumer Market?
            1.2.2 Defining The Potential Market: The Mythical Chinese Middle Class
            Table 1.1Middle And Upper Income Households In China, 1995/2000/2005/2010/2015
            Table 1.2Total Consumption By Middle And Upper Income Households, 2005/2010/2015
            Table 1.3Consumption By Middle And Upper Income Households & % Of Total Households,
            1995/2000/2005/2010/2015

            1.3 The Supermarket Industry Significance
            1.3.1 The Supermarket Industry Significance: Macroeconomic Context
            Table 1.4Retail Sales As A % Of Gdp, 2002-2008
            1.3.2 The Supermarket Industry Significance: The Total Value Of The Retail Market In China
            Table 1.5Total Retail Current Market Value, 1999-2008
            Table 1.6Total Retail Constant Market Value, 1999-2008
            Table 1.7Per Capita Current Value Retail Market, 1999-2008
            1.3.3 The Supermarket Industry Significance: Developing Domestic Consumption
            1.3.4 The Supermarket Industry Significance: What Is The Definition Of A Supermarket In China?
            Nobody Really Knows How Many Shops There Are In China
            Nobody Really Knows How Many Shop Assistants There Are In China
            Problems With Definitions Of Retail Sectors
            1.3.5 The Supermarket Industry Significance: Total Retail Industry Above The Government
            Statistics Threshold
            Table 1.8Total Retail Industry Above The Government Statistics Threshold, 2002-2008
            1.3.6 The Supermarket Industry Significance: The Total Retail Industry
            Table 1.9The Total Retail Industry Structure, 2002-2008
            1.3.7 The Supermarket Industry Significance: Supermarket Significance Within The Total Retail
            Industry
            Table 1.10Supermarket Significance Within The Total Retail Industry, 2002-2008

            1.4 Supermarket Industry Overall Structure
            1.4.1 Supermarket Industry Overall Structure: Above The Official Benchmark
            Table 1.11Supermarket Total Outlets, Floor Space, Staff, Sales & Profits For Chain Stores Above
            The Government Statistical Threshold, 2002-20
            Table 1.12Supermarket Average Outlet Floor Space & Staff For Chain Stores Above The
            Government Statistical Threshold, 2002-2008
            Table 1.13Supermarket Average Outlet Sales For Chain Stores Above The Government Statistical
            Threshold, 2002-2008
            Table 1.14Supermarket Average Outlet Net Profits For Chain Stores Above The Government
            Statistical Threshold, 2002-2008
            1.4.2 Supermarket Industry Overall Structure: The Official Benchmark & Beyond
            Table 1.15Supermarket Total Outlets, Floor Space, Staff, Sales & Profits For Chain Stores Above &
            Below The Government Statistical Threshold, 2002-2008
            Table 1.16Supermarket Average Outlet Floor Space & Staff For Chain Stores Above & Below The
            Government Statistical Threshold, 2002-2008
            Table 1.17Supermarket Average Outlet Sales For Chain Stores Above & Below The Government
            Statistical Threshold, 2002-2008
            Table 1.18Supermarket Average Outlet Net Profits For Chain Stores Above & Below The
Government Statistical Threshold, 2002-2008

1.5 Supermarket Industry Sectors By Size
1.5.1 Supermarket Industry Sectors By Size: Size Definitions & Averages
Table 1.19Estimated Average Supermarket Outlet Sales, Profits, Size & Staff (Including Stores
Below The Government Statistical Threshold) By Broad Size Class Of Store, 2002-2008
1.5.2 Supermarket Industry Sectors By Size: Outlets
Table 1.20Estimated Supermarket Number Of Outlets (Above The Government Statistical
Threshold) By Broad Size Class Of Store, 2002-2008
1.5.3 Supermarket Industry Sectors By Size: Floorspace
Table 1.21Estimated Supermarket Area Of Floorspace (Above The Government Statistical
Threshold) By Broad Size Class Of Store, 2002-2008
1.5.4 Supermarket Industry Sectors By Size: Staff
Table 1.22Estimated Supermarket Number Of Staff (Above The Government Statistical Threshold)
By Broad Size Class Of Store, 2002-2008
1.5.5 Supermarket Industry Sectors By Size: Sales
Table 1.23Estimated Supermarket Sales Revenue (Above The Government Statistical Threshold) By
Broad Size Class Of Store, 2002-2008
1.5.6 Supermarket Industry Sectors By Size: Profits
Table 1.24Estimated Supermarket Net Profits (Above The Government Statistical Threshold) By
Broad Size Class Of Store, 2002-2008
1.5.7 Supermarket Industry Sectors By Size: Footfall & Basket Size
Table 1.25Average Supermarket Customer Visits & Basket Value (Above The Government Statistical
Threshold) By Broad Size Class Of Store, 2002-2008

1.6 Supermarket Industry By City Tier
1.6.1 Supermarket Industry By City Tier: Differences By City Tier
1.6.2 Supermarket Industry By City Tier: Outlets
Table 1.26Estimated Supermarket Number Of Outlets (Above The Government Statistical
Threshold) By City-Tier Location, 2002-2008
1.6.3 Supermarket Industry By City Tier: Floorspace
Table 1.27Estimated Supermarket Floorspace (Above The Government Statistical Threshold) By
City-Tier Location, 2002-2008
1.6.4 Supermarket Industry By City Tier: Staff
Table 1.28Estimated Supermarket Staff (Above The Government Statistical Threshold) By City-Tier
Location, 2002-2008
1.6.5 Supermarket Industry By City Tier: Sales
Table 1.29Estimated Supermarket Sales (Above The Government Statistical Threshold) By City-Tier
Location, 2002-2008
1.6.6 Supermarket Industry By City Tier: Profits
Table 1.30Estimated Supermarket Profits (Above The Government Statistical Threshold) By City-
Tier Location, 2002-2008
1.6.7 Supermarket Industry By City Tier: Averages
Table 1.31Estimated Average Supermarket Per Outlet Staff, Floorspace, Sales & Profit (Above The
Government Statistical Threshold) By City-Tier Location, 2002-2008

1.7 The Relative Potential Markets In Urban Areas
1.7.1 The Relative Potential Markets In Urban Areas: The Retail Market Split
Table 1.32Retail Sales Value By Habitation, 2002-2008
Table 1.33Retail Sales % Breakdown By Habitation, 2002-2008
1.7.2 The Relative Potential Markets In Urban Areas: The Leading Commercial Cities
Table 1.34Leading Cities Key Economic Indicators, 2007
1.7.3 The Relative Potential Markets In Urban Areas: High Levels Of Savings – Self-Taxation?
Table 1.35Leading Cities Key Household Savings Indicators, 2006/2007
1.7.4 The Relative Potential Markets In Urban Areas: Urban Consumer Spending Power
Table 1.36Urban Average Household Expendable Income, Expenditure, Savings & Potential
Expendable Income After Basic Outgoings, 2002-2008
1.7.5 The Relative Potential Markets In Urban Areas: China’s Leading Shoppers Only Spend Us$5 A
Day!
Table 1.37Us$ Per Capita Retail Sales By Top-, Middle- & Bottom-Scales, 2002-2008
1.7.6 The Relative Potential Markets In Urban Areas: Defining “Consuming China”
Table 1.38Population And Per Capita Gdp Of “Consuming China”, 2008
Table 1.39Two Comparative Estimates Of The Total Size And Shape Of “Consuming China”, 2008
1.7.7 The Relative Potential Markets In Urban Areas: Quantifying “Consuming China”
Table 1.40Comparative Breakdown Of Average Household Income & Spending In “Consuming
China” Cities’ Against Total National Average, 2008
1.7.8 The Relative Potential Markets In Urban Areas: The Yangzi River Delta (Yrd)
Table 1.41Supermarket Numbers & Total And Average Outlet Retail Sales For Chain Retailers Above
Official Statistics Threshold By City In The Yangzi River Delta Area, 2004-2007
1.7.9 The Relative Potential Markets In Urban Areas: The Pearl River Delta (Prd)
Table 1.42Supermarket Numbers & Total And Average Outlet Retail Sales For Chain Retailers Above
Official Statistics Threshold By City In The Pearl River Delta Area, 2004-2007
1.7.10 The Relative Potential Markets In Urban Areas: The Beijing-Tianjin Corridor (Btc)
Table 1.43Supermarket Numbers & Total And Average Outlet Retail Sales For Chain Retailers Above
Official Statistics Threshold By City In The Beijing-Tianjin Corridor Region, 2004-2007

1.8 Does Rural China Have A Potential?
1.8.1 Does Rural China Have A Potential?: Per-Capita Sales By Province
Map 1.1Per Capita Retail Sales By Province, 2000, 2007, 2008
Table 1.44Per Capita Retail Sales By Province, 2002-2008
1.8.2 Does Rural China Have A Potential?: Rural Retailing Development Project

1.9 Leading Retailers
1.9.1 Leading Retailers: Top 50 Fmcg Chainstore Retailers’ Turnover & Stores
Table 1.45China’s Top 50 Fast Moving Consumer Goods (Fmcg) Chain-Store Retailers Total Sales
Turnovers And Outlet Numbers, 2008
Table 1.46China’s Top 50 Fast Moving Consumer Goods (Fmcg) Chain-Store Retailers Average
Outlet Sales Turnover, 2008
1.9.2 Leading Retailers: Top-10 Foreign-Invested Supermarket Retailers
Table 1.47Comparison Of China’s 10 Leading Foreign-Invested Supermarket/Hypermarket Retail
Chains, 2004-2008
1.9.3 Leading Retailers: Selected Retailer Same Store Sales Growth
Table 1.48Same-Store Sales Growth Of Selected Retailers, 2004-2008
1.9.4 Leading Retailers: Selected Listed Retailer Non-Retail Revenue Significance
Table 1.49Other Revenue As A % Of Selected Listed Retailers’ Total Revenue, 2004-2008
1.9.5 Leading Retailers: Selected Listed Retailer Net Profit Margins
Table 1.50Selected Listed Retailers’ Net Profit Margins, 2004-2008
1.9.6 Leading Retailers: Selected Listed Retailer Operating Profit Margins
Table 1.51Selected Listed Retailers’ Operating Profit Margins, 2004-2008
1.9.7 Leading Retailers: Selected Listed Retailer Gross Profit Margins
Table 1.52Selected Listed Retailers’ Gross Profit Margins, 2004-2008
1.9.8 Leading Retailers: Selected Listed Supermarket Retailer Gross Profit Margins
Table 1.53Supermarket/Hypermarket/Warehouse Store Selected Listed Retailers’ Gross Profit
Margins, 2004-2008
1.9.9 Leading Retailers: Selected Listed Retailer Supermarket Business Share Of Revenue
Table 1.54Supermarket/Hypermarket/Warehouse Store Selected Listed Retailers’ Revenue Shares,
2004-2008
1.9.10 Leading Retailers: Selected Listed Supermarket Retailer Current Ratios
Table 1.55Current Ratio Of Selected Retailers, 2004-2008
1.9.11 Leading Retailers: Selected Listed Supermarket Retailer Debt-Equity Ratios
Table 1.56Debt To Equity Ratio Of Selected Retailers, 2004-2008
1.9.12 Leading Retailers: Selected Listed Supermarket Retailer Return On Assets
Table 1.57Return On Assets Of Selected Listed Retailers, 2004-2008

1.10 Retail Prices & Operational Costs
1.10.1 Prices: Retail Price Indices
Table 1.58Average Income Annual Growth By Sector, 2004–2007
Table 1.59Retail Price Indices By Broad Sector, 2000-2008*
1.10.2 Retail Prices & Operational Costs: Outlet Rent
Table 1.60National Average Retail Property Rental Price, 2001-2008
1.10.3 Retail Prices & Operational Costs: Salaries
Table 1.61Average Retail Staff Salaries By Province, 2002-2008
Table 1.62% Annual & Total Growth Of Average Retail Staff Salaries By Province, 2002-2008
Table 1.63Average Retail Staff Salary Bill Per Outlet, 2001-2007
1.10.4 Retail Prices & Operational Costs: Business Taxes
1.10.5 Retail Prices & Operational Costs: Operating Costs
Table 1.64Lianhua Supermarket Breakdown Of Operational Costs, 2005-2008
Table 1.65The Leading 10 Listed Domestic Retail Companies’ Breakdown Of Operational Costs,
2005-2008

1.11 Outlook
1.11.1 Outlook: Forecast Trends
Year Of The Ox: Slow And Steady
Costs Of Operation
Consumer Thrift
Company Competition
Urbanisation
1.11.2 Outlook: Total Market Size
Table 1.66Forecast Total Constant Value Retail Sales, 2009-2013
1.11.3 Outlook: Food/Non-Food & Urban/Rural Values
Table 1.67Forecast Constant Value Retail Market By Food/Non-Food & Urban/Rural Splits, 2009-
2013
1.11.4 Outlook: Food/Non-Food & Urban/Rural Shares
Table 1.68% Breakdown Of Forecast Constant Value Retail Market By Food/Non-Food &
Urban/Rural Splits, 2009-2013
1.11.5 Outlook: Growth Rates
Table 1.69Annual Growth Rates For Forecast Constant Value Retail Market By Food/Non-Food &
Urban/Rural Splits, 2009-2013
1.11.6 Outlook: Supermarket Sector Measures
Table 1.70Forecast Total Supermarket Sales, Profits, Size & Staff (Above The Government
Statistical Threshold), 2009-2013

2 Current Issues

2.1 Rural Retailing Development Project
2.1.1 Rural Retailing Development Project: Background
2.1.2 Rural Retailing Development Project: Official Standards
Table 2.1Standards For Countryside Stores In Villages
Table 2.2Standards For Countryside Stores In Towns/Townships
2.1.3 Rural Retailing Development Project: The Number Of Outlets
Table 2.3Rural Retailing Project Countryside Stores In Villages, April 2009
Table 2.4Rural Retailing Project Countryside Stores In Towns/Townships, April 2009
Table 2.5Rural Retailing Project Distribution Centres, April 2009
2.1.4 Rural Retailing Development Project: The Participating Companies
Table 2.6Rural Retail Development Project Total Number Of Participating Companies, 2005-2008
Table 2.7Rural Retail Development Project Company Structure, 2007

2.2 Linking The Chill Chain

2.3 Private Label
Table 2.8China Top-100 Retailer’s Total Sales And Private Label Sales Compared, 2005-2009*

2.4 Reducing Cost Through The Green Approach
Table 2.9Supermarket Cost Structure, 2007
Table 2.10Hypermarket Cost Structure, 2007
Table 2.11Lianhua Supermarket Holdings Cost Structure, 2005-2008

2.5 Linking Farmers With Retailers
Table 2.12Nine Companies Selected For Trial To Link Farmers With Supermarkets
Table 2.13Reasons For Constructing Agricultural Produce Bases, 2007

2.6 Foreign Retailers Moving To Smaller Cities
Table 2.14Initial Outlets Of Selected Hypermarkets/Cash & Carry Chain Stores
Table 2.15Distribution Of Outlets Of Selected Foreign Hypermarkets/Cash & Carry Operators By
Region, 2008
Table 2.16Number Of Outlets Of Selected Foreign Hypermarkets/Cash & Carry Operators In China,
2008
Table 2.17Concentration Of Selected Foreign Hypermarkets/Cash & Carry Operators, 2008
Table 2.18Location Of Selected Foreign Hypermarkets/Cash & Carry Outlets In East China, 2008
Table 2.19Location Of Selected   Foreign Hypermarkets/Cash & Carry Operators’ Outlets In North
China, 2008
Table 2.20Location Of Selected   Foreign Hypermarkets/Cash & Carry Operators’ Outlets In Central
China, 2008
Table 2.21Location Of Selected   Foreign Hypermarkets/Cash & Carry Outlets In Northwest/West
China, 2008
Table 2.22Location Of Selected   Foreign Hypermarkets/Cash & Carry Operators’ Outlets In Northeast
China, 2008
Table 2.23Location Of Selected   Foreign Hypermarkets/Cash & Carry Operators’ Outlets In
Southwest China, 2008
Table 2.24Location Of Selected   Foreign Hypermarkets/Cash & Carry Operators’ Outlets In South
China, 2008

2.7 Hypermarkets Gaining Popularity
Table 2.25Share Of Grocery Expenditure By Trade Format, 2001, 2004 & 2007
Table 2.26Consumer Preference For Fresh Food By Store Format, 2005 & 2007
Table 2.27Consumer Preference For Food Kept Under Normal Temperature By Store Format, 2005
& 2007
Table 2.28Consumer Preference For Chilled Food By Store Format, 2005 & 2007

3 Marketing & Distribution

3.1 Marketing & Advertising
3.1.1 Marketing & Advertising: Trends
Conventional Media Advertising
Table 3.1Advertising Expenditure In China, 2004-2008
Online Advertising
Table 3.2Online Advertising Expenditure In China, 2004-2008
3.1.2 Marketing & Advertising: Leading Advertised Product Categories
Table 3.3Top 10 Advertising Categories In China, 2007
3.1.3 Marketing & Advertising: Leading Advertised Brands
Table 3.4Top 10 Advertised Brands In China, 2007-2008
3.1.4 Marketing & Advertising: Leading Advertisers
Table 3.5China’s Top Ten Advertisers, 2004-2006
Table 3.6China’s Top Ten Advertisers, 2006-2007
3.1.5 Marketing & Advertising: The Prime-Time Advertising Auction
Table 3.7Prime-Time Advertising Auction On China’s Cctv, 2000-2009
3.1.6 Marketing & Advertising: Brand Preferences Choice Factors In China
Age & Location
Table 3.8Brand Preferences In Terms Of Age Groups & Locations In China, 2007
Quality Versus Image
Table 3.9Factors Determining Brand Choices In China, 2007
Local Versus Foreign
Table 3.10Brand Preferences In China, 2007
“Chameleon” Brands
Table 3.11Top Chameleon Brands In China, 2008
3.1.7 Marketing And Advertising In China: Brand Equity
3.1.8 Marketing & Advertising: Emerging Local Brands
Table 3.12China’s Most Valuable Brands, 2007/2008
Table 3.13Top 250 Global Retailers, Fiscal 2007
3.1.9 Marketing & Advertising: Pricing Issues
Table 3.14Consumers Who Trade Up Or Down By Income Segments, 2007
Table 3.15Consumers Who Trade Up Or Down By Categories, 2007
3.1.10 Marketing & Advertising: Online Sales
Table 3.16Per Capita Online Shopping Value, 2003-2008
Table 3.17Sites Preferred By Online Shoppers, 2008
Table 3.18Top 10 Retail Items On Taobao.Com, 2008
Table 3.19Top Online Shopping Transaction By Region, 2007
Table 3.20Top Reasons For Not Shopping Online, 2007

3.2 Consumers
3.2.1 Consumer Profile: Broad Consumer Trends
3.2.2 The Chinese Consumer: Urban Profile
Table 3.21Urban Household Ownership Of Major Durable Consumer Goods, 2001-2007
3.2.3 The Chinese Consumer: Rural Profile
Table 3.22Rural Household Ownership Of Major Durable Consumer Goods, 2001-2007

3.3 Key Sales Periods
3.3.1 Key Sales Periods: Overview
Table 3.23Annual National Holidays
Table 3.24Major Holiday Retail Sales, 2005-2009

4 Company Profiles

4.1 Auchan (China) Investment Co., Ltd.
4.1.1 Auchan (China) Investment: Company Details
4.1.2 Auchan (China) Investment: Company Background
Table 4.1Auchan (China) Investment: Number Of Outlets In China, 2002-2008
Table 4.2Auchan (China) Investment: Outlets By Location, 2008
4.1.3. Auchan (China) Investment: Company Results
Table 4.3Auchan (China) Investment: Financial Results, 2005-2008

4.2 Beijing Jingkelong Co., Ltd.
4.2.1 Beijing Jingkelong: Company Details
4.2.2 Beijing Jingkelong: Company Background
Table 4.4Beijing Jingkelong: Number Of Outlets By Retail Format, 2003-2008
Table 4.5Beijing Jingkelong: Number Of Outlets, 2003-2008
Table 4.6Beijing Jingkelong: Net Operating Area, 2006-2008
Table 4.7Beijing Jingkelong: Revenue Breakdown & Gross Profit Margin Of Directly-Operated
Outlets, 2005-2008
Table 4.8Beijing Jingkelong: Revenue Breakdown & Gross Profit Margin Of Wholesale Business,
2005-2008
Table 4.9Beijing Jingkelong: Same-Store Sales Growth, 2005-2008
4.2.3 Beijing Jingkelong: Company Results
Table 4.10Beijing Jingkelong: Financial Results, 2004-2008*

4.3 Carrefour S.A.
4.3.1 Carrefour: Company Details
4.3.2 Carrefour: China-Based Activities
Table 4.11Carrefour: Stores & Sales Area In China, Asia & Entire Group, 1995-2008
Table 4.12Carrefour: Location Of Hypermarkets In China, 2008
Table 4.13Carrefour: Dia Stores In China, 2009*
4.3.3 Carrefour: Company Results
Table 4.14Carrefour: Financial Results, 2006-2008*
Table 4.15Carrefour: China Quarterly Sales & Like-For-Like Sales, 2006-1q2009*

4.4 Chia Tai Enterprises International Ltd.
4.4.1 Chia Tai Enterprises International: Company Details
4.4.2 Chia Tai Enterprises International: Company Background
Table 4.16Chia Tai Enterprises International: Number Of Outlets, 2003-2008
Table 4.17Lotus: China Outlets By Location, 2008
Table 4.18Lotus: Location Of Stores By Geographical Region, 2008
4.4.3 Chia Tai Enterprises International: Company Results
Table 4.19Chia Tai Enterprises International: Financial Results, 2004-2008*
Table 4.20Chia Tai Enterprises International: Same-Store Sales Growth, 2007-2008

4.5 China Resources Enterprise Ltd.
4.5.1 China Resources Enterprise: Company Details
4.5.2 China Resources Enterprise: Company Background
Table 4.21China Resources Enterprise: Principal Retail Subsidiaries & Associates In China, End-
2008
Table 4.22China Resources Enterprise: Turnover Of Supermarket Business By Geographical Region,
2004-2008
Table 4.23China Resources Enterprise: Turnover Breakdown By Store Format For Supermarket
Business, 2008
Table 4.24China Resources Enterprise: Breakdown Of Cr Vanguard & Suguo Stores In China By
Store Format, 2004-2008
Table 4.25China Resources Enterprise: Breakdown Of Cr Vanguard & Suguo Stores In China By
Store Management (Franchised/Self-Operated), 2004-2008
Table 4.26China Resources Enterprise: Number Of Suguo, Cr Vanguard Stores, 2004-2008
Table 4.27China Resources Enterprise: Cr Vanguard Stores In China, 2006-2008
Table 4.28China Resources Enterprise: Cr Vanguard Stores By Geographical Location & Ownership
In China
Table 4.29China Resources Enterprise: Cr Vanguard Stores By Geographical Location In China,
2006-2008
Table 4.30China Resources Enterprise: Suguo Stores In China, 2004-2008
Table 4.31China Resources Enterprise: Suguo Stores By Geographical Location In China, 2004-
2008
Table 4.32China Resources Enterprise: Same-Store Sales Growth Of Supermarket Business, 2003-
2008
4.5.3 China Resources Enterprise: Company Results
Table 4.33China Resources Enterprise: Financial Results Of Supermarket Business, 2004-2008*

4.6 E-Mart China
4.6.1 E-Mart China: Company Details
4.6.2 E-Mart China: Company Background
Table 4.34E-Mart China: Number Of Outlets, 2001-2008
Table 4.35E-Mart China: Breakdown Of Outlets, 2008
Table 4.36E-Mart China: Location Of Outlets, April 2009
4.6.3 E-Mart China: Company Results
Table 4.37E-Mart China: Financial Results, 2007-2008

4.7 Lianhua Supermarket Holdings Co., Ltd.
4.7.1 Lianhua Supermarket Holdings: Company Details
4.7.2 Lianhua Supermarket Holdings: Company Background
Table 4.38Lianhua Supermarket Holdings: Number Of Stores, 2000-2008
Table 4.39Lianhua Supermarket Holdings: Number Of Stores By Province, 2002 & 2007
Table 4.40Lianhua Supermarket Holdings: Number Of Stores By Province, 2008
Table 4.41Lianhua Supermarket Holdings: Revenue Breakdown By Segment, 2003-2008
Table 4.42Lianhua Supermarket Holdings: Gross & Operating Profit Margins, 2003-2008
Table 4.43Lianhua Supermarket Holdings: Same-Store Sales Growth, 2007-2008
4.7.3 Lianhua Supermarket Holdings: Company Results
Table 4.44Lianhua Supermarket Holdings: Financial Results, 2004-2008*

4.8 Lotte Mart
4.8.1 Lotte Mart: Company Details
4.8.2 Lotte Mart: China-Based Activities
Table 4.45Lotte Mart: Number Of Outlets, 2007-2008
Table 4.46Lotte Mart: Breakdown Of Stores In China, March 2009

4.9 Mega Mart
4.9.1 Mega Mart: Company Details
4.9.2 Mega Mart: China-Based Activities
Table 4.47Mega Mart: Number Of Outlets In China, 2001-2008
Table 4.48Mega Mart: Number Of Outlets In China, 2008

4.10 Metro Jinjiang Cash & Carry Co., Ltd.
4.10.1 Metro Jinjiang Cash & Carry: Company Details
4.10.2 Metro Jinjiang Cash & Carry: Company Background
Table 4.49Metro Jinjiang Cash & Carry: Number Of Outlets, 1996-2008
Table 4.50Metro Jinjiang Cash & Carry: Breakdown Of Outlets, 2008
4.10.3 Metro Jinjiang Cash & Carry: Company Results
Table 4.51Metro Jinjiang Cash & Carry: Financial Results, 2003-2008

4.11 Nong Gong Shang Supermarket (Group) Co., Ltd.
4.11.1 Nong Gong Shang Supermarket (Group): Company Details
4.11.2 Nong Gong Shang Supermarket (Group): Company Background
Table 4.52Nong Gong Shang Supermarket (Group): Number Of Outlets, 2003-2008
Table 4.53Nong Gong Shang Supermarket (Group): Financial Results Of Kedi, 2002-2007
4.11.3 Nong Gong Shang Supermarket (Group): Company Results
Table 4.54Nong Gong Shang Supermarket (Group): Financial Results, 2003-2008

4.12 Rt-Mart China
4.12.1 Rt-Mart China: Company Details
4.12.2 Rt-Mart China: Company Background
Table 4.56Rt-Mart China: Outlets By Location, 2008
Table 4.55Rt-Mart China: Number Of Outlets In China, 2005-2008
4.12.3 Rt-Mart China: Company Results
Table 4.57Rt-Mart China: Financial Results, 2005-2008

4.13 Shenzhen A-Best Supermarket Co., Ltd.
4.13.1 Shenzhen A-Best Supermarket: Company Details
4.13.2 Shenzhen A-Best Supermarket: Company Background
Table 4.58Shenzhen A-Best Supermarket: Outlets, 2003-2008
4.13.3 Shenzhen A-Best Supermarket: Company Results
Table 4.59Shenzhen A-Best Supermarket: Financial Results, 2003-2008*

4.14 Tesco Plc
4.14.1 Tesco: Company Details
4.14.2 Tesco: China-Based Activities
Table 4.60Tesco: Hypermarket Outlets In China By Location, 2008
Table 4.61Tesco: Store Count & Store Space In China, 2004/05-2009/10*
Table 4.62Tesco: Location Of Express Store Outlets In China, April 2009
Table 4.63Tesco: Customers Per Week/Sales Per Week At China Outlets, 2004 & 2008
Table 4.64Tesco: Same-Store Sales Growth In China, 2006-2008/09*
4.14.3 Tesco: Company Results
Table 4.65Tesco: Financial Results For Asia & China, 2005/2006-2008/09*

4.15 Times Ltd.
4.15.1 Times: Company Details
4.15.2 Times: Company Background
Table 4.66Times: Number Of Stores, February 2009
Table 4.67Times: Number Of Stores, 2006-2008
Table 4.68Times: Revenue Breakdown, 2006-2008
Table 4.69Times: Same-Store Sales Growth, 2007-2008
4.15.3 Times: Company Results
Table 4.70Times: Financial Results, 2004-2008*

4.16 Trust-Mart Management Consulting Services (Shanghai) Co., Ltd.
4.16.1 Trust-Mart: Company Details
4.16.2 Trust-Mart: Company Background
Table 4.71Trust-Mart: Number Of Outlets In China, 2003-2008
Table 4.72Trust-Mart: Outlets By Location, 2008
Table 4.73Trust-Mart: Same-Store Sales Growth, Fiscal 2009*
4.16.3 Trust-Mart: Company Results
Table 4.74Trust-Mart: Financial Results, 2003-2008

4.17 Wal-Mart (China) Investment Co., Ltd.
4.17.1 Wal-Mart (China) Investment: Company Details
4.17.2 Wal-Mart (China) Investment: China-Based Activities
Table 4.75Wal-Mart Stores: Number Of Wal-Mart Stores Globally And Trust-Mart Stores In China,
Fiscal 1997-2009*
Table 4.76Wal-Mart (China) Investment: Superstores By Location, 2008
Table 4.77Wal-Mart (China) Investment: Superstores By Location, 2008
Table 4.78Wal-Mart (China) Investment: Same-Store Sales Growth, Fiscal 2009*
4.17.3 Wal-Mart (China) Investment: Company Results
Table 4.79Wal-Mart (China) Investment: Financial Results, 2003-2008

4.18 Wumart Stores Inc.
4.18.1 Wumart Stores: Company Details
4.18.2 Wumart Stores: Company Background
Table 4.80Wumart Stores: Number Of Outlets By Retail Format, 2004-2005
Table 4.81Wumart Stores: Number Of Outlets By Retail Format, 2005-2008
Table 4.82Wumart Stores: Share Capital, 2008
Table 4.83Wumart Stores: Associate Companies, 2008
Table 4.84Wumart Stores: Subsidiaries, 2008
Table 4.85Wumart Stores: Same-Store Sales Growth, 2004-2008
4.18.3 Wumart Stores: Company Results
Table 4.86Wumart Stores: Financial Results, 2004-2008*

5 Contacts
5.1 Trade Organisations
5.1.1 China Chain Store & Franchise Association (Ccfa)
5.2 Government Departments
5.2.1 Ministry Of Commerce (Mofcom)
5.2.2 Ministry Of Finance

Appendix: Market Background
A.1 Fast Facts

A.2 Regions Of China
Map A.1China: Provinces And Municipalities

A.3 Demographics
A.3.1 Demographics: Total Population
Table A.1Total Population, 2002–2008
A.3.2 Demographics: Population By Location
Table A.2Population By Urban-Rural Divide, 2002–2008
Table A.3Population % Breakdown By Urban-Rural Divide, 2002–2008
A.3.3 Demographics: Population By Province
Table A.4Population By Province, 2002–2008
A.3.4 Demographics: Population Density By Province
Table A.5Population Density By Province, 2005-2008
A.3.5 Demographics: Population Concentration
Map A.2Population Concentrations By Province, 2008
A.3.6 Demographics: Population By Gender
Table A.6Total Population By Gender & % Breakdown, 2002–2008
A.3.7 Demographics: Population By Age Group
Table A.7Population By Age Group, 2002–2008
Table A.8% Breakdown Of Population By Age Group, 2002–2008

A.4 Consumer Attitudes
A.4.1 Consumer Attitudes:   Overview
A.4.2 Consumer Attitudes:   Response To Political Change
A.4.2 Consumer Attitudes:   Response To Economic Change
A.4.3 Consumer Attitudes:   Changes In Lifestyle
Livelihood
Individual Loans
Housing
Possessions
Travel
Entertainment
Health And Fitness
Purchasing Influences
Taboos

A.5 Consumer Wealth
A.5.1 Consumer Wealth: Gdp And Cost Of Living
China’s New Middle Class
Table A.9Middle And Upper Income Households In China, 1995/2000/2005/2010/2015
Table A.10Total Consumption By Middle And Upper Income Households, 2005/2010/2015
Table A.11Consumption By Middle And Upper Income Households & % Of Total Households,
1995/2000/2005/2010/2015
Confident Shoppers
Table A.12Gdp And Cost Of Living Index, 2002–2008
            A.5.2 Consumer Wealth: Provincial Gdp
            Table A.13Gdp By Province, 2002–2008
            A.5.3 Consumer Wealth: Gdp Growth By Province
            Table A.14Gdp Growth By Province, 2002–2008
            A.5.4 Consumer Wealth: Gdp Per Capita By Province
            Table A.15Per Capita Gdp By Province, 2002–2008
            A.5.5 Consumer Wealth: Concentration Of Wealth By Province
            Map A.3Value Of Gdp Per Capita By Province, 2008
            A.5.6 Consumer Wealth: The Major Cities
            Table A.16Leading Cities Key Economic Indicators, 2007

            A.6 Households
            A.6.1 Households: Overview Of Household Conditions
            A.6.2 Households: Total Households By Size
            Table A.17Number Of Households By Size, 2002–2008
            A.6.3 Households: Total Households By Urban/Rural Split
            Table A.18Number And Size Of Households By Location, 2002–2008
            A.6.4 Households: Income Earners Per Household
            Table A.19Average Number Of Income Earners Per Household, 2002–2008

            A.7 Employment
            A.7.1 Employment: Number Of Workers By Sector
            Table A.20National Employment By Sector, 2002–2008
            A.7.2 Employment: Growth By Sector
            Table A.21Growth In Employment By Sector, 2002–2008
            A.7.3 Employment: Number Of Workers By Gender
            Table A.22Total National Workforce By Gender, 2002–2008
            A.7.3 Employment: Number Of Workers By Habitation
            Table A.23National Workforce By Habitation, 2002–2008
            A.7.4 Employment: Urban Unemployment
            Table A.24Urban Unemployment Rates, 2002–2008

            A.8 Consumer Income
            A.8.1 Consumer Income: Average Incomes By Sector
            Table A.25Average Incomes By Sector, 2001–2007
            A.8.2 Consumer Income: Growth By Sector
            Table A.26Growth In Average Incomes By Sector, 2001–2007
            A.8.3 Consumer Income: Average Incomes By Region
            Table A.27Average Incomes By Region, 2001–2007
            A.8.4 Consumer Income: Growth By Region
            Table A.28Growth In Average Incomes By Region, 2001–2007

            A.9 Consumer Market
            A.9.1 Consumer Market: Spending Trends
            Table A.29Consumer Expenditure* By Broad Sector At Current Prices, 2002–2008*
            A.9.2 Consumer Market: Per Capita Consumer Expenditure
            Table A.30Per Capita Consumer Expenditure* By Broad Sector At Current Prices, 2002–2008*
            A.9.3 Consumer Market: Retail Sales And Consumer Spending
            Table A.31Retail Sales As A Proportion Of Consumer Expenditure*, 2002–2008
            A.9.4 Consumer Market: Urban Income And Spending Compared
            Table A.32Urban & Rural Average Annual Income/Expenditure, 2002–2008

            A.10 Exchange Rates
            A.10.1 Exchange Rates: China
            Table A.33Average Annual Renminbi Exchange Rates Against A Variety Of Currencies, 2001–2008
            A.10.2 Exchange Rates: Hong Kong
            Table A.34Average Annual Hong Kong Dollar Exchange Rates Against The United States Dollar And
            Renminbi, 2001–2008



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