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					                                   WATABE WEDDING
                                    CORPOR ATE PROFILE
http://www.watabe-wedding.co.jp/
                                 A wedding creates family ties and precious memories.



                                 A wedding is a precious moment in life when the shared dream of the two comes true.
                                 It will be a unique wedding in the world in which the couples take vows for eternal love.
                                 With privileged hospitality, we assist in creating a moment never to be forgotten.


                                 A wedding is a day when a new life begins.
                                 It is a special day that the passion of couples and their families comes together.
                                 We create happiness bringing families closer together.




1   WATABE WEDDING CORPORATION                                                                                          WATABE WEDDING CORPORATION   2
       Watabe Wedding's Growth Strategy
       Customers of wedding industry market seek new values.
       Watabe Wedding Group offers customers wedding services tailored to
       the age of “the open door” needs of the couples of the moment.

                                                                                                                                                                                       Service and Support
       Watabe Wedding Group assures customers by adapting all available resources.

       Taking advantages of broad global network of 75 facilities in Japan and 35

       overseas (as of June 30, 2011) and extensive manpower of our own, Watabe

       Wedding Group brings together diverse services regarding all weddings and                                                                                     We take pride in working for Watabe
       achieves services and support that satisfy customers.                                                                                                         Wedding Group and possess a strong sense
       In preparation for the coming age of “the open door”, Watabe Wedding Group                                                                                    of professionalism as a member of the
       has developed a long-term growth strategy. It is based on enhancing the full
                                                                                                                                                                     wedding industry.
       potential of human resources, powering up the domestic wedding business and

       overseas wedding business throughout Asia as well.                                                                                                                                                                       Enhancement of Human Resources

                                                                                                                                                                                                                            The source of our strength is the hospitality shown to our customers
                                                                                                                                                                                                                            by each Watabe corporate member. We provide products and services
                                                                                                                                                                                                                            designed to accommodate the needs of a wide range of customers, and
                                                                                                                                                                                                                            above all, warm hospitality that cannot be handled by a guidance book.
                                                                                                                                                                                                                            It is something that must be tailored directly to respective customers.
                                                                                                                                                                                                                            We create a workplace where corporate members can improve their
                                                                                                                                                                                                                            interpersonal skills by focusing on enhancement of human resources, and
                                                                                                                                                                                                                            afford corporate members an environment to elevate themselves so they
                                                                                                                                                                                                                            could aim for the group leaders in the future. Doing so, we improve the
                                                                                                                                                                                                                            quality of services and hospitality.




       President & C.E.O. Message
       Since it was established as a costume rental store in Kyoto in 1953,    the industry’s top four listed companies covers only approximately     freely select products and services that best suit their own needs.

       Watabe Wedding Group provides customers responding to their             10% of the whole weddings performed. So when the bridal market

       requests with sincere hospitality. We try to bond families worldwide    is firmly-established as a business, our big moment and chances        Feeling responsible for belonging to this industry for years, I

       tighter and support them to obtain unforgettable memories. To this      will come.                                                             propose new value and a structure, which make our prospective

       day, Watabe Wedding Group remains committed to contributing                                                                                    customers feel that that is the exact wedding they are looking for.

       to the happiness and harmony of customers, stockholders, clients,       Looking at the way that weddings have been planned and produced        Watabe Wedding Group is ready to meet that challenge and

       corporate members and the society.                                      up till now, we see many aspects of the process that prioritized the   looking forward to the opportunity of serving you.

                                                                               convenience of suppliers over plans of customers. Such as venues,

       The annual number of couples who registered marriage recently           costumes, hairdressing, beauty care and floral arrangements. They
                                                                                                                                                                                                    President and CEO
       is steady at around 700 thousand. Our company stand firm as a           were all provided as a part of standardized and inflexible packages.                                                 Hidetoshi Watabe

       leader in the industry, yet the number of weddings handled by           But the times have changed to “the open door”. Customers can


3   WATABE WEDDING CORPORATION                                                                                                                                                                                                                                                      WATABE WEDDING CORPORATION   4
                  Strengthening Our Domestic                                                                                                      Watabe Philosophy
                       Wedding Business
                                                                                                                                                  Weddings and Anniversaries
               In Japan, 30% of couples marry without holding
               ceremonies or receptions. Watabe Wedding Group
                                                                                                                                                  Watabe Wedding Group Creates Wonderful Lifestyles
               comprehends the importance of understanding the value
                                                                                                                                                  Our management philosophy states “We create wonderful lifestyles and contribute to accomplish a contented
               and needs of this group and intends to develop new types
               of weddings. This will also create significant value to our                                                                        society through our cordial services and wise proposals.” We provide planning and conduction of wedding
               company group.                                                                                                                     ceremonies, photography and dress businesses in Japan and overseas. Each business functions as a profitable
               In domestic wedding business, we reinforce photo
                                                                                                                                                  source and it drives the growth of sales.
               business, such as just-photo wedding (marriage without
               any ceremonies and just taking photos) and anniversary




                                                                                                                                                                                                    1
               packages. Alternatively, with our resort wedding business,
               we have developed products for couples like “Wedding
               with Children” and “Wedding for Bonding Families”. We
                                                                                                                                                                                                            R
                                                                                                                                                                                                            Resort Wedding Business
                                                                                                                                                                                                      Watabe Wedding Group, as a
               offer products and services that cannot be found anywhere
                                                                                                                                                                                                      leader in the wedding industry,
                                               else except from Watabe                                                                                                                                offers exclusive high quality resort
                                                                                                                                                                                                      wedding services. We propose
                                                Wedding Group. As a
                                                W                                                                                                                                                     new forms of “resort weddings” by
                                                consequence, we create
                                                co                                                                                                                                                    combining domestic and overseas
                                                                                                                                                                                                      attractive locations along with the
                                                 new value in the domestic
                                                 n                                                                                                                                                    Japanese warm hospitality.

                                                 wedding market.
                                                 w




                                                                                                                                         2          Photography Business
                                                                                                                                                                                                                                                                            Domestic
                                                                                                                                                                                                                                                                            Local Wedding Business

                                                                                                                                                                                                                      Field of
                                                                                                                                         Photographs and videos taken at wedding ceremonies                                                                  In a mature bridal industry
                                                                                                                                         are things to be treasured for the rest of your life. From                                                          market, it is important to
                                                                                                                                         wedding plans, photo shootings and album productions,                                                               develop wedding services that
                                                                                                                                         we handle all of them in-house. Together                                                                            accommodate the needs of


                                                                                                                                                                                                                     Business
                                                                                                                                         with these activities, we achieved quality                                                                          individualization and diversity.
                                                                                                                                         improvement and cost-reduction. Watabe                                                                              We provide community-based
                                                                                                                                         Wedding Group offers such fabulous                                                                                  services with great sensitivity
                                                                                                                                         services that customers would like to                                                                               by using network of Watabe
                                                                                                                                         repeat taking family photos on each                                                                                 Wedding Group.
                                                                                                                                         anniversary.
                                                                                      Expansion of Wedding
                                                                                         Business in Asia

                                                                             Our group offer wedding services in Asia. At present, we
                                                                             take advantages of our global network developed primarily
                                                                             for Japanese couples. We are now strengthening overseas
                                                                                                                                                         3          Costume Business
                                                                                                                                                         Wedding dresses, tuxedos and other
                                                                                                                                                         formal wear offered are manufactured
                                                                                                                                                                                                                                                         Asian Business
                                                                                                                                                                                                                                                         A
                                                                                                                                                                                                                                             Our wedding business in
                                                                                                                                                                                                                                             Asia is being developed
                                                                             wedding service lineups for Asians. We have also created
                                                                                                                                                         at Watabe Corporation’s directly-                                                   with the knowledge
                                                                             lineups of wedding services for local communities in both                   managed factories in Shanghai and                                                   cultivated in Japan. We
                                                                             Taiwan and Singapore.                                                       Vietnam. Watabe Wedding Group                                                       propose new wedding
                                                                                                                                                         offers a diverse selection of attractive                                            styles to Asians, who lead
                                                                             With our extensive expertise, know-how and Japanese                         designs of high qualities which                                                     energetic lifestyles. And we
                                                                                                                                                         meet needs of individuals. We also                                                  target aggressive market
                                                                             warm hospitality, we consolidate wedding business in
                                                                                                                                                         have best collections for our rental                                                development in Asia.
                                                                             Asia. Moreover, we expand influence of our services and                     costumes.

                                                                             network as a growing global company in Asia.




5   WATABE WEDDING CORPORATION                                                                                                                                                                                                                                                                  WATABE WEDDING CORPORATION   6
1                    Resort Wedding Business
                Industry Leader in Conducting Weddings
                We will continue to convey fully the charm of resort weddings.

                    Overseas Wedding
                Watabe Wedding Group first established an oversea branch in Hawaii in 1973. Since
                then, we have supported huge number of customers as the leading company.
                Our business has always emphasized satisfying our customers by providing exotic
                locations and hospitality of Japanese high quality. Recently we suggest new styles
                of weddings that put emphasis on family ties. For example, there is “Baby and
                                                                                                            Domestic Resort Weddings
                                                                                                       In response to diversifying customer needs, Watabe Wedding
                                                                                                       Group made inroads in Okinawa in 2003. Okinawa is now
                                                                                                       one of our most popular destinations for customers, who
                                                                                                       wish to celebrate an at-home style wedding at a resort area.
                                                                                                       It has numerous tourist attractions with a sense of easiness.
                                                                                                       Weddings at Kyoto, Hokkaido and Karuizawa are attractive for
                                                                                                       their seasonal scene features. These locations are also popular
                                                                                                       for being capable of family sightseeing after the ceremonies. In
                                                                                                       addition, we conduct weddings that customers can appreciate
                                                                                                       Japanese traditions and cultures, such as ceremonies at
                                                                                                       important cultural properties and garden-style weddings with
                                                                                                                                                                                                          Kamigamo Shrine




                Wedding”, in which a baby participates in the wedding ceremony, and there is           abundant greenery even in the heart of the city.

                something called “Thank You Wedding” or “Family Wedding”. In this ceremony,            Watabe Wedding Group affords

                couples express their gratitude to their families. Watabe Wedding Group is committed   a variety of wedding plans

                to promoting fascination of resort weddings.                                           focused on Japanese cultures and
                                                                                                       traditions.




                                                                                                                                                                                                                             2
                                                                                                                                                                                 Photo Business
                                                                                                                                                                          In-house Produced Photos, Wedding
                                                                                                                                                                          Albums and DVDs Improve Production
                                                                                                                                                                          Efficiency and Qualities

                       T
                                                                                                                                                                          To approach customers who give importance
                                  opics                                                                                                                                   to photos or who had to give up wedding
                                                                                                                                                                          ceremonies (marriage without weddings), we
                    New wedding resort opens in Hawaii.                                                                                                                   prepare perfect photo shooting plans at photo

                    Honu Kai Lani at Ko Olina Place of Welina                                                                                                             studios and wedding facilities. Albums and
                                                                                                                                                                          DVDs are produced at Okinawa’s company
                    In November 2010, we opened Honu Kai Lani at Ko Olina Place of
                    Welina at outstanding resort destination of Hawaii. It is a new facility                                                                              edit center as in-house productions. In addition
                    featuring a fusion of warm Japanese hospitality with the natural beauty                                                                               to the quality improvement, we achieved
                    of a Hawaiian luxury resort area. We take sincere care of not only couples
                                                                                                                                                                          cost reduction and production efficiency. We
                    but also their families and friends at Honu Kai Lani by assembling all our
                                                                                                                                                                          shoot not only conventional styles, but also
                    abilities. We will continue proposing hospitable weddings, which would
                    make you feel joy and happiness wholeheartedly.                                                                                                       fashionable popular modeling styles. We will
                                                                                                                                                                          continue to build up family ties through photos.




7   WATABE WEDDING CORPORATION                                                                                                                                                                                               WATABE WEDDING CORPORATION   8
3                      Dress Business
                Manufacturing High Quality Wedding Dresses and Tuxedos
                Watabe Wedding Group is a “total bridal business supplier”, who owns the
                function of a manufacturer of formal wear for weddings.

                Wedding dresses must be designed to fit both the bride herself and the wedding scene.
                To this end, Watabe Wedding Group has compiled a library of more than 90 different
                designs, each of which can be customized to show the bride in her ultimate beauty.
                Watabe Wedding Group opened its first wedding dress factory in Shanghai, China in
                                                                                                                 Asian Business




                                                                                                                                                      4
                                                                                                          Bringing Japanese Warm Hospitality to Growing Asia Market
                                                                                                          Our goal is to become a leading company in Asia market.


                                                                                                          Watabe Wedding Group is planning to exploit the distinguished growing
                                                                                                          Asia market aggressively. We take every advantage of Japanese hospitality
                                                                                                          and know-how we have cultivated for long as a leading bridal company.
                                                                                                          We support “Asian Local Weddings” in which Asian people hold weddings
                1993. After that, Watabe Wedding Group opened other facilities including a tuxedo         in their hometowns, and “Asian Destination Weddings” in which people
                factory and a photo album factory. With these facilities, Watabe Wedding Group            from overseas choose Asia for wedding destinations. Recently Okinawa,
                creates products with high quality and additional values.                                 Hokkaido, Guam and Bali are popular as overseas wedding destinations
                In 2006, Watabe Wedding Group also opened a wedding dress factory in Vietnam and          among couples in Hong Kong, Taiwan and China.
                unified the manufacturing system and the selling system, and made it easy to propose
                all-around new products that reflect needs of customers. As for the Japanese-style
                formal wear, kimono, it is the core of our rental business since the foundation, and we
                fully-equipped a system that enables customers to book the highest quality products.




                                                                                                                T           opics
                                                                                                              First Start-up in Singapore!
                                                                                                              We started wedding services at the heritage,
                                                                                                              Chijmes Hall.
                                                                                                              Built in the 1800s as a Catholic convent, the Chijmes complex is one of Singapore’s most
                                                                                                              famous historic landmarks. Located at the center of this complex is Chijmes Hall, where
                                                                                                              wedding ceremonies are held. In Singapore, there are many rich middle-income individuals.
                                                                                                              Their obsessiveness for weddings is more particular than that of Japanese. Watabe Wedding
                                                                                                              Group is working to develop new Asia wedding market by providing glamorous wedding
                                                                                                              ceremonies in a solemn atmosphere attended by superb hospitality.




9   WATABE WEDDING CORPORATION                                                                                                                                                                            WATABE WEDDING CORPORATION   10
5
                                                                                      Meguro Gajoen
                        Domestic Local Wedding Business
                                                                                 Megro Gajoen is the oldest wedding facility with reception halls. It is popular
                 Keeping Abreast with Individualized and Diversified Needs in    for its unique fusion of traditional and modern elements, having features of a

                 the Domestic Wedding Market                                     luxurious combination of Japanese and western styles.
                                                                                 With the opening of the independent wedding chapel, Villa di Grazia, in May

                 We are expanding our group for the purpose of contributing to   2011, the facility has become more attractive than ever. Its accommodations and
                                                                                 reception facilities are other reasons for Meguro Gajoen being one of the most
                 community-based services.                                       attractive facilities available.
                                                                                 Meguro Gajoen launched event services in the brand name of “SHUKUGASAI”.
                 So as to improve comprehensive services offered in the          It supports celebrating important milestones, such as graduations,
                 domestic market, we affiliated Meguro Gajoen in 2004            anniversaries or retirements. Meguro
                 and repurposed existing facilities and skills for wedding       Gajoen makes improved propositions
                 ceremonies. Yamanoue Hotel in 2007, Mielparque                  for wonderful lifestyles and intensifies
                 Corporation in 2008, and in 2010 we affiliated Anniversary      services of these events in purpose of
                 Court Racine as a member of the group and focused on            making customers reaffirm stronger
                 providing community-based wedding services.                     family ties.
                 Encouraging local wedding services in Japan is not only
                 essential for expanding market share, but also has synergy
                 effect on our costumes and image businesses. We will
                 highlight characteristics and establish brands of respective         MIELPALQUE
                 subsidiary companies, targeting cost reduction and overall
                                                                                 Meilparque Corporation operates hotels at 11 locations nationwide hoping
                 business enhancement.
                                                                                 to create impressive and eventful moments. Meilparque Corporation wants to
                                                                                 satisfy customers of the local communities most and give impressive moments by
                                                                                 providing mindful services on each event, mainly on weddings. One of its services
                                                                                 is called “just-photo wedding” (Only photos are taken.) The service offers a set
                                                                                 of rental formal wear and photo shootings in front
                                                                                 of a chapel or a shrine. This service is popular
                                                                                 with couples who married without any wedding
                                                                WATA B E         ceremonies. Facilities are renovated sequentially
                                                               WE D DIN G        and improving their functions. At the same

                                                                GROUP            time, Meilparque Corporation enriches wedding
                                                                                 contents and human resources to upgrade its
                                                                                 service as a whole.




11   WATABE WEDDING CORPORATION                                                                                                                                      WATABE WEDDING CORPORATION   12
                                                  Kyoto Wakon (Japanese-style Wedding in Kyoto)




                           Volunteering for a Moment Full of Thankfulness and Blessings
                              Delivering the Passion of the Foundation to the Future

               After the war in 1945, demobilized soldiers came back one after another.
               Those unmarried adolescents raised a huge wedding boom. In spite of
               poverty, parents’ thoughts grew stronger. They wanted their daughters to
               wear wedding dresses by all means, or at the very least take a single shot
               of the wedding. But the desperate thing was that there was no wedding
               kimono. When Watabe’s founder Fuji was consulted about this situation,
               she willingly offered to lend her own wedding kimono for free. The
               reputation went around the town but there was only one kimono. That                The original Watabe Ishoten

               was not enough, so Fuji asked relatives and even friends for support and
               prepared a number of kimonos for brides.
               Watabe Ishoten (costume store) was founded in July 20, 1953 after this
               virtue was continued for eight years. Watabe Wedding Corporation will
               continue to offer “a beautiful start of a new phase of life” to as many
               couples as possible. Without forgetting this basic for good, we intend to
               support the moment full of thankfulness and blessings.


                                                                                                  Founders, Fuji Watabe and Taiji Watabe




13   WATABE WEDDING CORPORATION
WATABE WEDDING   WATABE WEDDING
CORPORATION      CORPORATION

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