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The New Realtor Organization

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The New Realtor Organization Powered By Docstoc
					JWL Associates

THE NEW REALTOR ORGANIZATION
LOOKING AT OURSELVES
WHOOO ARE OUR MEMBERS?
GEEZERS
GEEZERS
   geezers often
   Have had only one to three jobs in their careers;
   Consider their work a vital part of their "social identity;"
   Have not generally recognized the value of diversity until
    late in their careers;
   Consider "paying your dues" essential;
   Learn in traditional ways such as reading and
    classrooms;
   Dislike and distrust technology
   Are unfamiliar with the pressures of two-career families.
GEEKS
GEEKS
geeks often
 Are committed to making a life, not just a living;
 View team-building, engagement, and partnerships as essential to
  leadership;
 Recognize that with diversity come new perspectives, ideas, and
  insights;
 Desire and believe that they can better the world;
 Are experimental and entrepreneurial, less loyal to employers;
 Learn through both traditional and experiential means;
 enjoy technology
 Are more secure with insecurity and change;
 Have multiple careers, thanks in part to longer life expectancy
 Have limited time for association work
BARRIERS TO REALTOR MEMBERSHIP SUCCESS
BARRIERS TO REALTOR MEMBERSHIP SUCCESS

 Outdated governance models
 Delivery models for goods and services

 Expectations of ‘participatory’ membership

 Time Commitment

 Poor technology track record

 Lack of response to membership needs
OUTDATED GOVERNANCE MODELS

                  Board of                        Applications/exclusion
                  Directors-one                   of members
                  viewpoint



                                        Punishment, exclusion,
               Written Ballots
                                        fines




                                  Committees
 Long Career
 path
DELIVERY MODELS FOR GOODS AND SERVICES
EXPECTATIONS OF ‘PARTICIPATORY’
         MEMBERSHIP
TIME COMMITMENT
POOR TECHNOLOGY TRACK RECORD

                               RETS


RIN



                               NRDS

Realtor.
com
LACK OF RESPONSE TO MEMBERSHIP NEEDS
ELIMINATING BARRIERS

   Inclusive membership
     Avoid outmoded exclusions (licenses)
     Consider new sources of community building
      memberships (public, suppliers of services)
   Service delivery
     Ramp up alternative service delivery options
     Push v. Pull Technology
   Access options
     Menu pricing
     Cyber membership
     Public membership
ASSOCIATION COMMITTEE STRUCTURE

 * fluid and flexible,
 * focused,

 * form following function, and

 * fiscally sound.
FLUID AND FLEXIBLE

   A fluid and flexible committee structure
    maximizes volunteer opportunities by fitting
    people to the issues and not issues to the
    people. This type of structure allows the
    Association to maximize volunteer
    opportunities while minimizing crossover and
    duplication between volunteers and staff
    members. This leads to prudent use of
    Association financial resources.
FLUID, FLEXIBLE COMMITTEES

 Avoid fixed purpose ‘standing’ commitees
 Use work groups with specific tasks

 Provide for ease of meetings—invest in
  technology and training for participants
     teleconference

     on  line conference
     list serves and forums

    Disband committee when work is complete.
FOCUS

   Regardless of how the committee structure is
    defined in the Association’s bylaws, the mission
    and strategic plan outline the constitution. The
    strategic direction of the Association is to be of
    service to its members. The key initiatives in a
    strategic plan focus on governance, education,
    practice, and policy. Work groups are required
    to facilitate these initiatives annually. This need
    will not change.
PLANNING:
Much Work Remains to be Done before We Can Announce
        Our Total Failure to Make any Progress
FOCUS OF THE PLAN:

 Make sure the committee has a stated
  objective
 keep this in the forefront (print on agendas,
  meeting notices, etc.)
 Disband this committee when the objective has
  been met.
ACHIEVEMENT:
  YOU CAN DO ANYTHING YOU SET YOUR MIND TO WHEN YOU HAVE
VISION, DETERMINATION, AND AN ENDLESS SUPPLY OF EXPENDABLE
                           LABOR.
FORM FOLLOWS FUNCTION

   Flexible governance includes regular
    assessment of existing committee and work
    group contributions to the Association and
    restructuring them when appropriate.
    Simplifying the committee process and
    increasing volunteer participation for members
    is key to a strong Realtor organization.
FISCALLY SOUND

   In a menu-driven organization, the members
    are customers who vote with their pocketbooks.
    Managers must use business accounting
    practices and profit and loss product
    development as regular tools. Business
    approach to consumer satisfaction and
    customer care are cornerstones of successful
    management.
HERE ARE YOUR TOOLS: WHAT AE’S NEED TO
              KNOW
TOOL 1:

   3-5 Year Strategic Plan
     Mission Statement, and a Vision
     4-5 Big Goals

     Implementation Plan for the Strategic Plan
        Annual  Plan
        strategies coordinated with budget

        Annual review and progress report
TOOL 2:

   Annual Work Plan
     Measurable   Objectives
     Reflected in annual operating budget

     approved by the Board of Directors

     CEO Reports on progress throughout the year

     Used in CEO annual evaluation

     Objectives of the Plan are reflected in working
      group structures
TOOL 3:

   Work Groups based on annual objectives
     need  a clear job description and a measurable goal
     include a time frame

     budget appropriate resources

     assign a work group manager (chairman)

     monitor and report the progress

     provide staff support/technology support
TOOL 4:

   Alternatives to committees
     user groups (evaluate products and services;
      propose changes)
     interactive communications
        blogs

        forums

        surveys

            serves
        list

        SIGs (Special Interest Groups)
TECHNOLOGY SUPPORT FOR WORKGROUPS

 List serve (yahoogroups.com)
 Conference calls (set up at association office)
 Online conferencing/web conferencing
     online   MS Office Exchange
   Instant Messaging VoIP based communication
     Two  most popular "communities": NetMeeting and
      InternetPhone
   Private conference services
     Caveat:   take minutes of every meeting
   A little lesson…part one


                                 e-mail
                                 interactive Web pages
                                      forum
                                      news
                                      whiteboard collaboration
                                      (WikiWikiWeb)
                                 UseNet


                                 Both Persons don’t have to be
                                 on the web at the same time.




ASYNCHRONOUS COMMUNICATIONS ARE BASED ON STORE-AND-FORWARD
PRINCIPLE
                                       A Little Lesson….part 2

                          chat
                          IRC

                          talk

                          gaming

                          VR (virtual reality) 3D

                          P2P file sharing

                          Internet telephone


 SYNCHRONOUS COMMUNICATIONS INSIDE IC REQUIRE THAT BOTH PERSONS ARE
ONLINE AT THE SAME TIME
WHY USE ONLINE TOOLS?
GROUP BRAINSTORMING
    Two decades of research in behavioral science came to
    the conclusion that individual brainstorming is more
    effective than group brainstorming. Groups with
    individual members developed more ideas
   Reason is production blocking - only one person can talk
    at a time; listening to discussion leaves less time to
    come up with original ideas
   Electronic version bypasses production-blocking
    problem - you can glance at group members contribution
    at convenient time
   Group brainstorming on Internet is killer application if
    you want to develop ideas.
ONLINE WORKGROUPS

                   Research shows that
                    members are more
                    focused in online
                    settings and can
                    accomplish more tasks
                    than in face-to-face
                    group settings.
VENDORS—KNOW THE PRODUCTS
VENDOR--WWW.CONFERENCEPLUS.COM
   AudioPlus - We offer options for both fully automated
    and operator assisted audio conferencing services to
    best suit the purpose of each conference call.
    WebPlus - We provide web conferencing services for
    presentation (one-to-many) forums and interactive
    (collaborative) meeting places. WebPlus can be
    integrated with AudioPlus or as a stand-alone meeting.
    VideoPlus - Our videoconferencing can be delivered over
    an IP and/or ISDN network. Pre- and post-conferencing
    services are available for those extra special meeting
    events.
VENDOR--WEBINAR/GOTOMEETING

 GoToMeeting Monthly Plan: $49.00/month
  Annual Plan: $468.00/year Best Value (Save
  20%)
 GoToWebinar (includes GoToMeeting) Monthly
  Plan: $99.00/month Annual Plan:
  $948.00/year Best Value (Save 20%)
FROM CINDY BUTTS (MAINE AE)

I'm also collecting names of members who have
   MySpace pages, and may do a MAR site on
   there with Maine REALTORS as the "friends" on
   it -- It's one of the things going to our BOD in
   June. And then they can communicate using
   that when they know what other members use
   that technology.
FROM CINDY BUTTS (MAINE):
   The entire Board of Directors (13) of our commercial overlay board is
    younger than I am. Their Board meetings are three times per year - 45
    minutes long. And I don't try to organize any of their committee meetings --
    they decide what to do, and then I just ask whoever agrees to be in charge
    of a detail/project/issue to email me whatever they decide (and who was
    there, when they did it) and I throw together the minutes. Sometimes a few
    of them will meet for breakfast, or they'll set up their own call -- but it's not
    remotely about me picking out a place and telling them where and when to
    be somewhere or how to do it. All their education programs (which are FAR
    high-level than any other group I manage) are always at the end of the day,
    and all include a drink ticket. They say they are "building a community one
    drink at a time". They also do one significant networking event a year -- a
    bus to Fenway park to watch a Boston Red Sox game (middle of the week
    night game - they don't want to give up any weekends). Can only get two
    tickets each, and we sell out all the tickets.
          INTERNET SEARCH POSITIONING

   The power of “Google”         A Major Topic which
                                   impacts boards;
   Universal Search—no
                                      Our members spending
    longer vertical ‘silos’            advertising money
   The site that comes up            Our association’s public
    first will be media-rich           internet image
       Blogs
       U tube
                                   White paper on Google “Universal Search”
       Podcasts
       Other media
        presentations
       Press releases
IN CONCLUSION:

 Know your members
 Reorganize your governance model

 Learn new techniques of communication and
  involvement
 Cultivate new cutting – edge technology skills.

 Make Technology Acquisition a regular budget
  item.
ENJOY THE OPPORTUNITY!
Association Management Consulting
        Leadership Training
         Personal Coaching

                    JUDITH LINDENAU


                judith@judithlindenau.com

				
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