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LNG 234 Intercultural Communication

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LNG 234 Intercultural Communication Powered By Docstoc
					    LNG 234 Intercultural
      Communication
Session 7: Roadblocks to intercultural
           communication



                Kunthida R.              1
            Ethnocentrism (1)
• Read these following items and create the
  meaning of ethnocentrism.
  – I believe that my culture has the best lifestyles
    compared with other cultures.
  – My culture is very advanced in comparison with
    other cultures.
  – My culture provides the best opportunity for its
    members to achieve their goals.
  – My cultural group has the most colorful language
    and vocabulary.
  – My culture has a very rich history and traditions.
               Ethnocentrism (2)
• Three levels of ethnocentrism:
   – 1. positive: at least for you, your culture is preferred than
     others. (this is natural.)
   – 2. negative: partially, you take on the evaluative
     dimension, your culture is the center of everything and
     other cultures should be measured with your cultural
     standard.
   – 3. extremely negative: your culture is the most valid and
     useful, and powerful over the others. Also you believe that
     your culture should be accepted and valued among the
     others.
                (Samovar, L. et al. 2007. Communication between cultures)
        Effects of ethnocentrism
• Study this following vdo clip and list effects of
  ethnocentrism.
• http://www.youtube.com/watch?v=zSJFBeVFt
  ak
     Ethnocentrism is universal
• Most people are ethnocentric and some
  ethnocentrism seems necessary to hold a society
  together.
• Ethnocentrism is usually learned at unconscious
  level.
• i.e. schools that teach mainly the history,
  geography, literature, language, and government
  of their own country excluding those of other
  countries, histories usually were written in
  ethnocentric way
 Ethnocentrism contributes to cultural
              identity
• Because it provides members of a group of culture
  with feelings of identity and belonging.
• It is strongest in moral and religious contexts.
• “The more ethnocentric you are, the more anxious
  you are about interacting with other cultures; when
  we are fearful, we are less likely to expect a positive
  outcome from such interactions, and less willing to
  trust someone from another culture.” (Gamble and
  Gamble)
• Eventually you may create enemies, for instance,
  incidents just like 9/11
                   Racism
• Feeling of superiority based on biological or
  racial differences, or both,
• Strong ingroup preferences and solidarity;
  rejection of any outgroup that differs from the
  customs and beliefs of the ingroup, and
• A doctrine that conveys a special advantage to
  those in power (Jones, 1997, p.373).
           Institutional racism
• Institutional racism (also structural racism
  and systemic racism) is any form of racism
  occurring specifically within institutions such
  as public government bodies, private business
  corporations, and universities (public and
  private).
                Xenophobia
• Fear of strangers or foreigners, and of extreme
  nationalism.
               Key focuses
• What is the nature of the roadblock in
  intercultural communication found in your
  example?
• Who is the victim/ target?
• What are the effects?
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