LNG 234 Intercultural
Session 7: Roadblocks to intercultural
Kunthida R. 1
• Read these following items and create the
meaning of ethnocentrism.
– I believe that my culture has the best lifestyles
compared with other cultures.
– My culture is very advanced in comparison with
– My culture provides the best opportunity for its
members to achieve their goals.
– My cultural group has the most colorful language
– My culture has a very rich history and traditions.
• Three levels of ethnocentrism:
– 1. positive: at least for you, your culture is preferred than
others. (this is natural.)
– 2. negative: partially, you take on the evaluative
dimension, your culture is the center of everything and
other cultures should be measured with your cultural
– 3. extremely negative: your culture is the most valid and
useful, and powerful over the others. Also you believe that
your culture should be accepted and valued among the
(Samovar, L. et al. 2007. Communication between cultures)
Effects of ethnocentrism
• Study this following vdo clip and list effects of
Ethnocentrism is universal
• Most people are ethnocentric and some
ethnocentrism seems necessary to hold a society
• Ethnocentrism is usually learned at unconscious
• i.e. schools that teach mainly the history,
geography, literature, language, and government
of their own country excluding those of other
countries, histories usually were written in
Ethnocentrism contributes to cultural
• Because it provides members of a group of culture
with feelings of identity and belonging.
• It is strongest in moral and religious contexts.
• “The more ethnocentric you are, the more anxious
you are about interacting with other cultures; when
we are fearful, we are less likely to expect a positive
outcome from such interactions, and less willing to
trust someone from another culture.” (Gamble and
• Eventually you may create enemies, for instance,
incidents just like 9/11
• Feeling of superiority based on biological or
racial differences, or both,
• Strong ingroup preferences and solidarity;
rejection of any outgroup that differs from the
customs and beliefs of the ingroup, and
• A doctrine that conveys a special advantage to
those in power (Jones, 1997, p.373).
• Institutional racism (also structural racism
and systemic racism) is any form of racism
occurring specifically within institutions such
as public government bodies, private business
corporations, and universities (public and
• Fear of strangers or foreigners, and of extreme
• What is the nature of the roadblock in
intercultural communication found in your
• Who is the victim/ target?
• What are the effects?
• “Why doesn’t your
mamma wash you with
“I have found PEARS’ SOAP matchless for the
Hands and Complexion.”
• “Asian Racism in Thailand”
• ใครว่ ำไทยไม่ มีกำรเหยียดผิว....Racism in Thailand...
• White Skin: Why Racism In Asia Isn’t Quite
What You Think
• “ดังคำกล่ำวของชำวโลกที่กล่ำวไว้ วำ คนไทย คือ คนที่โชคดีที่สดที่ได้
• Social science textbook of grade 10th-12th