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					Yellowfin’s Mobile BI Application Named in ‘SMART 100’ Index

Australian-based Business Intelligence (BI) software vendor, Yellowfin,
has had its Mobile BI application for iPhone and iPad named as one of
Australia’s 100 most innovative products in Anthill Magazine’s ‘SMART
100’ index.

Melbourne, Victoria, Australia, June 04, 2012 -- The SMART 100, one of
largest awards of its kind in Australia, is a list of Australia's 100
most pioneering business technologies and potentially disruptive
commercial innovations.

“Yellowfin’s inclusion in Anthill Magazine’s SMART 100 Index is testament
to our ability to deliver a new breed of consumer-oriented BI,” said
Yellowfin CEO, Glen Rabie. “This fantastic result renews Yellowfin’s
mandate to keep making Business Intelligence easy and deliver outstanding
ROI for reporting and analytics initiatives by enabling widespread user
adoption via highly intuitive end-user applications.”

Nominate Yellowfin’s Mobile BI application for the iPhone and iPad for
the SMART 100 Peoples’ Choice award here:

The Peoples’ Choice Index provides an opportunity for Anthill readers to
vote on SMART 100 applications. Site visitors can take one or more of
the following actions to vote:

Tweet it: Top left of each page (3 points)
Trigger a Reaction: Facebook ‘Like’ or Google+ share, etc (2 points)
Leave a comment: Anonymous comments excluded (1 point)

Peoples’ Choice judging is open from 25 May to 1 June 2012.    Peoples’
Choice winners are announced 5 June 2012.

Yellowfin for the iPad was released in November 2011. Yellowfin for the
iPhone was released in April 2012.

About Yellowfin’s Mobile BI applications for the iPhone and iPad
Yellowfin for the iPhone and iPad integrates Yellowfin’s renowned ease-
of-use and collaborative capabilities to deliver a Mobile BI application
based on the intuitive, interactive and collaborative principles
underpinning the world’s foremost social media platforms and

Rabie said that Yellowfin’s consumer-oriented approach to Mobile BI
challenged the industry’s perception of mobile analytics, and that the
well-documented trend towards user-friendly enterprise products for
analytics – the consumerization of BI and enterprise IT at large – proved
a major driving force behind Yellowfin’s application development. He
also claimed that many enterprise applications and software products lack
appeal, and have an enormous amount to learn from their leisure-time
“We’ve designed this application with consumers, rather than data
analysts in mind – we’ve thought about how people like to use
applications for popular social platforms, such as Facebook or Twitter,
browse the Web and consume content,” said Rabie. “Rather than
concentrating on building a Business Intelligence application; first and
foremost, we’ve built a fantastic user experience. Why shouldn’t people
find mobile analytics as intuitive and gratifying as StumblingUpon great
insight, or Digging their favorite blog?”

The new iPhone and iPad application reaffirms Yellowfin’s position as a
preeminent provider of Mobile BI, rounding out an impressive 18 months
for the vendor, in which Dresner Advisory Services (DAS) identified it as
a leading solution in two separate studies analyzing and comparing the
world’s foremost Mobile BI providers. Yellowfin was also recognized in
Gartner’s latest annual Who’s Who of Mobile BI report.

About Anthill’s SMART 100
The SMART 100 Index was developed by Anthill Magazine in 2008 to identify
and rank Australia’s 100 most innovative products.
“In true Anthillian style, the SMART 100 is an ever-evolving, ever-
improving experiment,” said Anthill founder and Editor-In-Chief James
Tuckerman. “The SMART 100 identifies and ranks new Australian
innovations by applying a combination of crowdsourcing, collaboration and

Fifty ‘maven’ judges are then chosen to evaluate SMART 100 submissions.
A maven is a trusted expert in a particular field. Each maven judge is
invited to review 20 profile pages and rank each according to a
predefined set of criteria. Each submission is evaluated 20 or more

What is Business Intelligence software?
Business Intelligence (BI) refers to a broad range of computer software
applications and tools used to report, analyze and present data in a
range of formats, to help businesses identify trends and opportunities,
and support fundamental decision-making.

About Yellowfin
Yellowfin is a global Business Intelligence (BI) software vendor
passionate about making BI easy. Yellowfin is headquartered and
developed in Melbourne, Australia, offering a highly intuitive 100
percent Web-based reporting and analytics solution. Founded in 2003 in
response to the complexity and costs associated with implementing and
using traditional BI tools, Yellowfin is a leader in mobile,
collaborative and embeddable BI as well as Location Intelligence and data

About Anthill Magazine
Anthill was initially launched as a print magazine, in September 2003, by
its current Editor-In-Chief James Tuckerman, who at the age of 26 quit
his day job, departing a promising career in corporate PR, to pursue his
own entrepreneurial journey.
Since then, it has evolved into one of Australia’s leading online
communities for Australian business owners, ranked among the Top 50
Business & Finance websites in Australia by Nielsen Online Ratings. It is
dedicated to innovation, entrepreneurship and the commercial development
of Australian ideas.

Lachlan James
Level 46, 360 Elizabeth Street
Melbourne 3000, Victoria, Australia

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Description: Australian-based Business Intelligence (BI) software vendor, Yellowfin, has had its Mobile BI application for iPhone and iPad named as one of Australia’s 100 most innovative products in Anthill Magazine’s ‘SMART 100’ index.