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					“In Harmony With Nature”
Growth with Responsibility




         May 17, 2002
                CONTENT


• BRIEF HISTORY OF CEMEX


• SUSTAINABLE DEVELOPMENT STARTEGY


• OUR MILESTONES
        Brief history of CEMEX


   Founded in 1906
   In 1985 total sales of 300 million US dlls.
   The globalization started in 1992, with the acquisition of two
    companies in Spain reaching 2.2 billion US dlls. in sales
   2001 Global sales of $6.9 billon US dlls.
   Operations in more than 30 countries
   One of the world’s three largest cement producers
   Production capacity of 80 MMT/A
   More than 25,500 employees
   Commercial relations with more than 60 countries
                         1906                                                      80
                       Cementos                                                   MMT/A
                                                                 2000-01
              1920      Hidalgo                             Acq: US (Southdown),
                        MEXICO                                   THAILAND       1999             65
             Cem.                                                        Acq: EGYPT, COSTA MMT/A
           Portland                                                     RICA, BANGLADESH
           Monterrey                                                         Part: CHILE
    1931                                                                             1997-98
                                                                               Acq: PHILIPPINES,
   Fusion:                                                                         INDONESIA
  Cementos                60                                      9                   1995 -96
  Mexicanos              years       HISTORICAL                 years            Acq: COLOMBIA
                                                                                     DOM. REP.
    1947                             EVOLUTION                                         1994
  Cementos                                                                      Acq: US, PANAMA,
  del Norte                           21                   5                        VENEZUELA
                                     years               years
                                                                                1992
 1.1         1966                                                           Acq: SPAIN         36
MMT/A     Acq: Cem.                                                                       MMT/A
             Maya                                                          1990
                        1973                                            Yaqui plant
        Torreón and                                              1989
        Valles plant Acq: Cem.    1976                  1987 Acq: Cem.           22
                      del Bajío Acq: Cem.     1986
                                            Huichapan Acq: Cem. Tolteca         MMT/A
                                 Guadalajara plant     Aháhuac
                                                                         15
                                             Part: Cem                  MMT/A
                                             Chihuahua
             CAPACITY AND GEOGRAPHIC DISTRIBUTION

       CAPACITY IN MM TON/YEAR                                               GEOGRAPHIC DISTRIBUTION

                                                                  100%

                                                          79 80
                                                                  80%
                                                     65

                                                57                60%
                                        50 51
                                45 47

                        36 38                                     40%


             22 23 24
                                                                  20%
     15 15
11

                                                                   0%
86 87 88 89 90 91 92 93 94 95 96 97 98 99 '00 '01                        91 92 93 94 95 96 97 98 99 '00 '01

                  Mexico            Europe                 Americas            Asia      Africa
                    BUSINESS STRATEGY

      In the late 80’s CEMEX decided to concentrate in
             cement and to be a global company

   To protect the core business in Mexico
          Increasing production capacity
          Acquiring market share through acquisitions
          Taking positions in competitor’s markets
          Transforming marginal business into part of the core
           business

•   To position itself as an International Competitor
          Analyzing possible acquisitions outside Mexico
          To develop the cement trading business
                         1906                                                80
                       Cementos                                             MMT/A
                                                        2000-01
              1920      Hidalgo                    Acq: US (Southdown),
                        MEXICO                          THAILAND       1999             65
             Cem.                                               Acq: EGYPT, COSTA MMT/A
           Portland                                            RICA, BANGLADESH
           Monterrey                                                Part: CHILE
    1931                                                                    1997-98
                                                                      Acq: PHILIPPINES,
   Fusion:                                                                INDONESIA
  Cementos                60                             9                   1995 -96
  Mexicanos              years    HISTORICAL           years            Acq: COLOMBIA
                                                                            DOM. REP.
    1947                          EVOLUTION                                   1994
  Cementos                                                             Acq: US, PANAMA,
  del Norte                        21             5                        VENEZUELA
                                  years         years
 1.1                                                                   1992
MMT/A                                                              Acq: SPAIN         36
          1966
                                                                     1990           MMT/A
        Acq: Cem.
                    1973                                          Yaqui plant
          Maya
                                                         1989
     Torreón and Acq: Cem.                                              22
     Valles plant del Bajío 1976      1986      1987 Acq: Cem.
                          Acq: Cem. Huichapan Acq: Cem. Tolteca        MMT/A
                        Guadalajara plant      Aháhuac       15
                                    Part: Cem               MMT/A
                                    Chihuahua
  KEY ELEMENTS OF THE BUSINESS
           STRATEGY

• Focusing the company as a low cost producer
• Deep knowledge of cement production technology
• Search for best management practices through internal
  support groups
• Development of a learning process and continuous
  improvement for acquisitions
• Proactive commitment to comply with all environmental
  regulations in the countries in which we operate

  CEMEX packages best practices in all disciplines to
ensure standardization, and a fast return on investment
                     ACQUISITIONS PROCESS



                                                                Management as
 Identification of                           Post-Merger
                       Due Diligence                              a CEMEX
acquisition Target                            integration
                                                                  business



                                           New organization
                                               design




                         2-3 weeks            6-12 months


                                       Objective
              Fast integration as a                Fast Return on
               CEMEX business                        Investment
SUSTAINABLE DEVELOPMENT STRATEGY

           In 1994, we formalized our Sustainable
           Development Strategy with 3 principles:

 • Employ cutting-edge Technology in our operational
   processes in order to assure energy-efficiency and the
   optimized use of raw materials;
 • Promote a culture of Environmental, Health, and
   Safety Awareness within the company and the
   community, in accordance with our principle that “We
   take care of those things we know”;
 • Use the most Effective Equipment and Systems to
   protect our people, neighbors, environment and
   equipment.
            MILESTONES

• EHS Corporate Policy
• Health Awareness
• Safety Management System
• EHS DD and PMI Process
• CEMEX Ecoefficiency Program (CEP)
• Environmental Culture and Conservation
  Programs
• Public Information
These Milestones are our guiding principles in CEMEX´s
           Sustainable Development efforts
               MILESTONES

EHS Corporate Policy

•In 1993, we established our first Environmental
Policy, which was implemented in all of our
operations around the world.

•This policy was updated in 1997 to include
Safety and Health.

•Periodic revisions are conducted by our EHS
Steering Committee.
              MILESTONES


Health Awareness

 • HEALTH PROMOTION

 • STRESS CONTROL PROGRAM

 • MEDICAL CHECK UP’S

 • TRAVEL MEDICINE

 • VACCINATION PROGRAM
                      MILESTONES

Safety Management System




                               ON-LINE GLOBAL DATA SYSTEM
CORPORATE SAFETY MANUAL


                              “JUST ONE DAY WITHOUT
                              ACCIDENTS;
                              TODAY”


CEMEX SAFETY AWARDS           SAFETY CULTURE PROMOTION
                     MILESTONES


EHS DD and PMI process
After a new acquisition, Post Merger Integration (PMI) is initiated.
The objective is to increase the levels of Ecoefficiency in the new
company. Providing immediate benefits for the company and the
communities and countries where we operate.




                                             PMI ACTION
         Pre-existing
          condition
 CEMEX Ecoefficiency Program (CEP)

      In 1994, We formally launched the Ecoefficiency
      Program to optimize the consumption of raw materials
      and energy by these actions:

•Developing and implementing Technology and innovative practices for
new plant design and production processes to reduce the use of energy
•Selective mining techniques and optimal quarry operation and recovery
•Recycling and reuse of production process materials
•Use of alternative raw materials from other industries
(Industrial Ecology)
•Use of natural cementing materials (pozzolana)
•Use of alternative fuels
•Promote Ecoefficiency Culture
                 MILESTONES

 The following table shows the economic
 savings of the CEP during 2001:
                                                MM USD
       Optimized use of energy :                 3.62
       Optimized use of materials and natural
       resources (including water)               5.40
       Use of alternative fuels and wastes :     4.60
       Reduction of emissions and wastes :       1.44
       Office paper recycling :                  0.04
                                     Total:      15.10
Since 1994, the estimated economic benefits total more than
                      US$ 75 million.
                            Summary: Optimization of the original design of the clinker cooler at kiln
OPTIMIZATION OF             no. 3, in order to increase production and reduce the system’s
CLINKER COOLER              maintenance, emissions, and thermal consumption. This optimization
DESIGN.                     allows to have higher operating performance and lower emissions from the
SOLID PLANT                 system.



Background
• Optimization of the clinker cooler’s original
  design would increase production and
  reduce maintenance and operational
  costs, atmospheric emissions and fuel
  consumption in the system
• The outlet temperature from the clinker
  cooler was 20% higher than optimal
  operation

Benefits
 Increased clinker production by 6%, from
  3,300 to 3,500 metric tons per day
                                                       Conclusion: By investing US$ 430,000 in the
 Reduction       of     specific   thermal            optimization of the original clinker cooler
  consumption at the kiln by 30 kcal/Kg                design, the plant has reduced energy
  clinker, representing 34,492 Gcal/year               consumption and emissions, saving the
 Reduction of maintenance costs                       company US$ 350,000 per year
 Reduction of 33,000 metric tons of
  CO2 per year
                                                                                      CEMEX MEXICO
NEW CEMEX
                            Summary: Design, manufacture and install CEMEX calciner
TECHNOLOGY FOR
BURNING 100%                technology to burn 100% petroleum coke in the calcination
PETROLEUM COKE              system of kiln no. 4. This technology has enabled the company to be
AT TORREON PLANT            in the forefront of using solid fuels.

Background
• Because of its proven ability to absorb
  sulphur during normal production processes,
  the cement industry has become one of the
  most environmentally secure destinations for
  petcoke.
• Modifications necessary to complete the
  project include changes in the preheater’s
  heat-exchange system, calciner, tertiary air
  ductwork, induced draft fans, and controls.

Benefits
 Increased clinker production by 15.7% - from
  2,550 to 2,950 metric tons per day- without
  expanding plant capacity
 Reduction of specific thermal consumption at
                                                    Conclusion: By investing US$ 1.6 million to
  the kiln by 11.3% -from 885 to 785 kcal/Kg
                                                    burn 100% petroleum coke in its calcination
  clinker- representing 96,907 Gcal/year
                                                    process,   CEMEX      has    reduced      energy
 Reduction of specific power consumption at        consumption and emissions, saving the
  the kiln by 13.7% -from 46 to 39 Kw-h/Kg          company US$ 2.3 million per year in kiln no. 4
  clinker- representing 6,105,172 Mw-h/year
 Reduction of 15,000 metric tons of CO2 per
  year
Tepeaca Plant - Mexico
Pertigalete Plant - Venezuela
San Vicente Plant - Spain
Caracolito Plant - Colombia
Solid Cement Plant - Philippines
              MILESTONES

Environmental Culture

                    Conservation
                    Books
                               MILESTONES

Environmental Culture
                                      Nature’s Best & CEMEX
                                           International
                                   Photography Awards Ceremony




 Smithsonian National Museum
       of Natural History
               MILESTONES


Conservation Programs
El Carmen Project
      – Research studies and restoration actions
      – Reintroduction of the Desert Big Horn Sheep
      – Monitor and Manage the Black Bear population

Santa María Experimental Field
Gulf of California
El Carmen Project
Research studies and restoration actions
Reintroduction of the Desert Big Horn Sheep
Monitor and Manage the Black Bear population
                   Santa María Experimental Field

                                                        Academic and
                                                   Community Programs
                        Before




                        After
                                 Business Meetings in Natural Environments

 Habitat and Wildlife
Restoration Programs
                  Gulf of California Program

Partnership with Conservation
International to protect the                   USA

Marine Biodiversity of this region



                                                     Mexico
                 MILESTONE

Public Information:
EHS Reports in web site.




 1994
                             2001
“In Harmony with Nature”
This concept guides our activities and provides a
template for our day to day work. Our many
initiatives and great success in Ecoefficiency
help to fund our efforts in Social Responsibility.
Together, these two elements help us to strike the
right balance and to work in “Harmony with
Nature”

				
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