Docstoc

lg-cellular-phone

Document Sample
lg-cellular-phone Powered By Docstoc
					Life’s good with LG cellular phones



The cellular phone industry is already able to stand as a functional gadget and not merely luxurious toy.
Because of this, manufacturer quickly jump into the cellular phone bandwagon, this includes the electronics
companies and telephone companies. On the electronics side, LG Electronics is getting to be a figure to
watch out for in the future.


LG Electronics is now focusing all its effort in making LG cellular phone an excellent and premium brand.
This is a commitment made by the LG Electronics CEO during his speech at the 2004 International
Consumer Electronic Show. To show how committed LG Electronics is to their promise, the company is
poised on investing three hundred million dollars for the marketing activities of LG Cellular phone. LG
Electronics likewise set-up a brand management team that will uphold the new LG slogan that “Life’s
Good” for all its marketing efforts that will promote the premium LG cellular phone brand in the North
American market.


Because of this strong commitment to develop cellular phone units as a premium and superb brand of
cellular phones, consumers are sure that the company will soon introduce to the market cellular phone units
that will give some major manufacturers a run for their money. This endeavor will surely benefit consumers
who will find more premium brand cellular phones including LG cellular phones available in the market.
The endeavor will further alleviate the company’s vision of sitting as one of the top three global firms by the
year 2010. This may prove to be an easy task for the company coming from its success in achieving top
brand image in India, Middle East and Africa. This endeavor of making premium brand LG cellular phones
is not only a mission for it North American market but the plan includes Europe as well. I hope that in the
future, for the world, this is a vision that LG Electronics is focusing on.


The campaign following the theme “life’s good” offers superior lifestyle for LG cellular phone users. The
company keeps this promise by putting together a product development team that will focus on making
premium LG cellular phones that will compete in the marketplace, functionality and beauty is a huge
consideration.


The company is seeking to achieve an ambitious sales growth of 20% by boosting its marketing efforts for
the globally competitive and premium LG cellular phone brand. To achieve all these, product development
for the cellular phones units is the most important step. Organizational restructuring and improved
distribution for LG cellular phone might also be a neat strategy for the company if they are serious in
wanting to achieve a hefty 20% growth from its cellular phone business.


An increasing number of satisfied LG cellular phone users recognize the development as an effective way to
get superior benefits from the increasing number of premium quality cellular phones with the introduction of
the newly developed and innovatively designed cellular phones from LG Electronics. They foresee this
development and the company’s endeavor to be beneficial and thus may work well to the mutual benefit of
the company and its consumers.


LG cellular phones are poised on competing in the functional and beautifully designed cellular phone
industry, their experience in the electronics industry give them the edge against competition. Await the
development and the new LG cellular phone models to get the benefit from the company’s commitment to
quality.



Click Here
als
als


				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:0
posted:6/4/2012
language:
pages:2
Chad Brown Chad Brown Owner http://www.customsense.com
About