Acknowledgement of Order P O Box

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					P.O. Box 88506
Los Angeles, CA 90009
(323) 298-7577 Voice
(323) 298-7524 Fax
Robert@Leadpros.Com


                                  How Geo Targeting Works

An advertiser merely need enter their physical location and a geographic radius they wish to
cover ranging from 0.5 to 100 miles. Then behind the scenes, Local Match will automatically
add relevant geographical locations.

For instance, that San Francisco dental practice using the regular listing program might think
to bid on terms such as "san francisco dentists" and "daly city dentists" but overlook other
geographically relevant terms like "sunset district dentists" or "brisbane dentists." The Local
Match program is meant to solve this. Through it, the practice would bid on the term
"dentists," set a geographic radius, and any relevant geographic terms would be automatically
pulled from a mapping database and added to the word dentist to help the ad show up for a
wide range of phrases.

You'll know an ad is locally targeted after you click on it. Regular search ads lead directly to an
advertiser's web site. Local Match local ads instead lead to an intermediary "locator" page.
This page can show a map, business name, physical location, hours of operation and a link to
the advertiser's own web site, if they have one, along with other information. An example of
one is below:




The locator pages are designed in part to help small advertisers without web sites take part in
Internet advertising programs. In contrast, its regular listings assume advertisers have their
own web sites.
Some advertisers may not want locator pages, of course. Unfortunately, you can't opt out of
having them if you take part in Local Match. Overture said it wanted to provide a uniform
experience for those viewing local listings, so all local advertisers must use these.




Rev. 803
                                        The Keywords

These are the keyword phrases your potential customers typed in last month. Please do not
print this research out as it is typically many pages. You can save it as a Microsoft Word
document and edit it as you please.

 Look at each search phrase. If you think it was typed by someone who would be interested in
your site - keep the phrase.

 If you think the search phrase was typed by someone not looking for a site like yours drag
your mouse and highlight the phase and hit your delete button so it disappears.

This way the only search phrases left on these pages are phrases you are willing to pay per
click to get. Remember people that chose to go to that search engine, and type in this phrase,
over everything else they could have been doing at that moment, typed in these targeted
keywords. These people are serious.

30 Year Fixed Mortgage Rate
30 Year Mortgage
30 Year Mortgage Rates
Adjustable Rate Mortgage
Affordable Home Loans
Affordable Mortgage
Assumable Home Loans
Bad Credit Home Loan
Bad Credit Home Loans
Bad Credit Mortgage
Bad Credit Mortgages
Best Home Loan
Best Home Loans
Best Mortgage
Best Mortgage Deals
Best Mortgage Rate
Best Mortgage Rates
Best Mortgages
Best Refinance Mortgage
Best Refinance Mortgage Rate
Bronx Home Loan
Bronx Mortgage
Bronx Refinance
Brooklyn Home Loan
Brooklyn Lender
Brooklyn Mortgage
Brooklyn Mortgage Broker
Brooklyn Mortgage Brokers
Brooklyn Mortgage Company
Brooklyn Mortgage Lenders
Brooklyn Mortgage Rates
Brooklyn Mortgages
Brooklyn New York Mortgage
Brooklyn Refinance
Cheap Home Loans
Cheap Mortgage
Cheap Mortgages
Commercial Mortgage
Compare Home Loans


Rev. 803
Compare Mortgage
Compare Mortgage Rates
Compare Refinance Mortgage
Easy Home Loans
Fha Mortgage
Fha Refinance Mortgage
Find A Mortgage
Find Mortgage
First Home Mortgage
First Time Home Buyer Loans
First Time Home Buyers Loans
Fixed Mortgage
Fixed Mortgages
Fixed Rate Mortgage
Fixed Rate Mortgages
Help Modify Mortgage
Home Equity Loan
Home Equity Loans
Home Equity Mortgage
Home Loan
Home Loan Application
Home Loan Financing
Home Loan Lender
Home Loan Lenders
Home Loan Mortgage
Home Loan Mortgage Refinance Loan
Home Loan Rates
Home Loans Financing
Home Loans Lender
Home Loans Online
Home Loans Qualify
Home Loans With Bad Credit
Home Mortgage Rate
Home Mortgage Refinance Loan
Home Mortgage Refinance Rates
Home Owner Loan
Home Owner Loans
Home Purchase Loan
Home Purchase Loans
Home Refinance Mortgage
Homeowners Loans
How To Modify A Mortgage Loan
How To Refinance Mortgage
Interest Only Refinance Mortgage
Jumbo Mortgage
Lenders Home Loans
Long Island Home Loan
Long Island Home Mortgage
Long Island Mortgage
Long Island Mortgage Broker
Long Island Mortgage Brokers
Long Island Mortgage Company
Long Island Mortgage Rates
Long Island Mortgages
Low Mortgage Rate
Low Mortgage Rates



Rev. 803
Low Refinance Mortgage
Low Refinance Mortgage Rates
Lowest Mortgage Rate
Lowest Mortgage Rates
Modify A Mortgage Loan
Modify Current Mortgage
Modify Home Mortgage
Modify Morgage
Modify Mortage
Modify Mortgage
Modify Mortgage Loan
Modify Mortgage Loans
Modify Mortgage Payment
Modify Mortgage Payments
Modify Mortgage Rate
Modify Mortgages
Modify My Mortgage
Morgage Home Loans
Mortage Home Loans
Mortgage 1st
Mortgage And Refinance
Mortgage Application
Mortgage Bankers In Ny
Mortgage Bankers Long Island
Mortgage Broker
Mortgage Broker In Ny
Mortgage Broker Queens
Mortgage Brokers
Mortgage Brokers In Brooklyn
Mortgage Brokers In Long Island
Mortgage Brokers In Ny
Mortgage Brokers In Queens
Mortgage Brokers On Long Island
Mortgage Brokers Queens
Mortgage Company
Mortgage Comparison
Mortgage Deals
Mortgage Enterprise Ny
Mortgage Financing
Mortgage Funding
Mortgage Help
Mortgage Home Loans
Mortgage In Brooklyn
Mortgage Information
Mortgage Lender
Mortgage Lenders
Mortgage Lenders In Ny
Mortgage Lending
Mortgage Loan
Mortgage Loans
Mortgage Modification Long Island
Mortgage Quote
Mortgage Quotes
Mortgage Rates In Long Island
Mortgage Rates On Long Island
Mortgage Reduction



Rev. 803
Mortgage Refi
Mortgage Refinance Best Rates
Mortgage Refinance Company
Mortgage Refinance Online
Mortgage Refinancing
Mortgage Services
Mortgage Source Ny
Mortgages Home Loans
Mortgages In Brooklyn
Mortgages In Ny
Mortgages Loan
New Home Loan
New Home Loans
Ny Home Mortgage
Ny Morgage
Ny Mortgage
Ny Mortgage Banker
Ny Mortgage Bankers
Ny Mortgage Broker
Ny Mortgage Brokers
Ny Mortgage Company
Ny Mortgage Help
Ny Mortgage Interest Rate
Ny Mortgage Interest Rates
Ny Mortgage Lender
Ny Mortgage Lenders
Ny Mortgage Loan
Ny Mortgage Loans
Ny Mortgage Rate
Ny Mortgage Rates
Ny Mortgage Refinance
Ny Mortgages
Obama Home Loans
Online Home Loan
Online Mortgage
Online Mortgage Quote
Physician Home Loans
Pre Approved Home Loans
Queen Mortgage
Queens Home Loan
Queens Mortgage
Queens Refinance
Refinance A Mortgage
Refinance Bad Credit Mortgage
Refinance Current Mortgage
Refinance First Mortgage
Refinance Fixed Mortgage
Refinance Home Loan
Refinance Home Loans
Refinance Home Mortgage
Refinance Home Mortgage Loans
Refinance Morgage
Refinance Mortage
Refinance Mortgage
Refinance Mortgage Broker
Refinance Mortgage Brokers



Rev. 803
Refinance Mortgage Equity
Refinance Mortgage Foreclosure
Refinance Mortgage Home Equity
Refinance Mortgage Interest
Refinance Mortgage Lender
Refinance Mortgage Lenders
Refinance Mortgage Loan
Refinance Mortgage Loan Rates
Refinance Mortgage Loans
Refinance Mortgage Payments
Refinance Mortgage Qualify
Refinance Mortgage Rate
Refinance Mortgage Rates
Refinance Mortgage Today
Refinance Mortgages
Refinance My Mortgage
Refinance Reverse Mortgage
Refinance Second Mortgage
Refinance Your Mortgage
Refinancing Home Loan
Refinancing Home Loans
Reverse Mortgage
Second Mortgage
Second Mortgage Rates
Second Mortgages
Stated Income Home Loans
Top Mortgage Lenders
Universal Mortgage Brooklyn
Va Home Loans

From a special report from the Search Engine Strategies 2003 Conference, December 9-11,
Chicago, Illinois.

"In case anyone hasn't noticed, search engine marketing has exploded over the last few
years" stated Nate Elliot, online marketing and media analyst for Jupiter Research. Elliot also
pointed out that as recently as 1997, search engine marketing barely registered as an industry
-- this in contrast to the $1.6 billion (or roughly 28 percent of all online advertising spending)
spent on search advertising in 2003. Although companies have steadily decreased investment
in banner ads and other forms of online display advertising, search engine marketing
continues to move the industry forward.

Because of this growth, management of search engine marketing campaigns is becoming more
complex. Jupiter Research reports that over half of all companies with annual ad budgets of $1
million or more are purchasing hundreds of keywords and nearly one quarter of those
companies are purchasing more than one thousand.

As businesses face greater competition online, advertise across a wider range of search
engines, and purchase more keyword phrases, it has become increasingly difficult for
companies to handle campaigns internally. In fact, a recent study by Jupiter Research showed
that half of all large marketers and over 30 percent of small marketers had trouble managing
their own search engine marketing campaigns.
The combination of expanding campaigns and the desire to carefully track campaign details is
causing many companies to look to third-party firms to manage their search engine
marketing. Jupiter Research reports that 48 percent of large marketers and 23 percent of
small marketers are currently outsourcing their SEM programs. Their studies also show that 80




Rev. 803
percent of companies that outsourced are significantly more satisfied with the performance of
their campaign (compared to just 58 percent for those that handle SEM in-house).”


           Prepared By Robert Gantt for Barry Albright, Financial Equities, 516-881-0002, 11-24-09




Rev. 803

				
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