3 Tips to Speed Up Your Wordpress Site

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                         Is Your Website Running Quickly Enough?

                                            Something that’s becoming increasingly important in
                                            the way the search engines rank your content is the
                                            speed at which your website loads, usually referred
                                            to as page load time.

                                            Incidentally, for complete beginners, this simply
                                            means the time it takes from you hitting ‘Enter’ after
                                            you’ve typed in a web address, to that page
                                            (including all extra elements) coming up on your

The slower your site, the less likely you are to feature highly in the search engines because
your content takes longer to be seen by the search engine’s users. If you can deliver what
searchers want and do so quickly, you’re going to be in a much better position to get some
Google lovin’.

First of all, you need to know where you’re currently at with your page load time. This
involves running a simple test using a tool that I discovered last week. I actually found it
after I suspected that a plugin I’d installed was running slowly and therefore dragging the
rest of the site down with it (more on that later).

The tool you need to use to test your site is from a site called Pingdom and is appropriately
called Pingdom Full Page Test.

It’s extremely easy to use and will allow you to enter your website address, or the address
of an individual page and hit ‘Test Now’. It will then mimic the way in which the page loads
in a browser and will do so from different parts of the world such as Australia or the East
Coast of America.

If that tool happens to be unavailable, there’s always Web Page Test as a fall-back option.

Whichever tool you use, the results will give you a clear picture of where your website is
currently at in terms of page load time.

Your site should be completely loaded in 3 to 4 seconds, but ideally, it will be loaded in
around 2 seconds on average. At the time of writing, this site’s home page takes 4.12
seconds to load which is a little slow for my (and Google’s) liking, so I’m going to be
applying a few tips, like the ones below.

So, once you have your results, how do you improve them?

Well, here are three tips that will help immediately…

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1) Use Smaller Images

If you’re using a lot of images on your site, this can slow things down considerably,
particularly if the files happen to be on the large side.

You can make them load quicker by simply using smaller images.

Let’s say that you want to use an image on a blog post as I have above. If the original
image is 700 x 800 but you only need it to be 100 x 110, then you can decrease the image
size using something like Adobe Photoshop prior to uploading it to your site.

The temptation is to just scale the images down by uploading them as they are and then
making them smaller. The problem with that is that they’re on your site as the original size
(even if they now look smaller), and so the image will always take the same time to load as
if it was that original size.

So, make ‘em smaller before they get to your site and they’ll load faster.

2) Use Fewer Plugins

This is a tip that’s specific to WordPress users and will help you to increase page load time

I’ve pretty much said all I need to say for this tip in the title: Use fewer plugins… But I’ll
elaborate a little…

Plugins can often make a site run slower, as indeed can combinations of plugins that don’t
integrate with each other as well as they might.

A case in point is the current incarnation of the CrankyAds plugin from Yaro Starak. The
plugin is a very good way of adding advertising to your site in a relatively simple and
hassle-free way… However…

I added the plugin to my site and immediately noticed that the site was now taking ages to
load. It was noticeably dragging. I de-activated the plugin and the site sped back up. I then
ran a couple of tests (with the plugin activated and without) using the Pingdom tool I
mentioned earlier to make sure that CrankyAds was the culprit. Lo and behold, it was
adding 23 seconds to my site’s load time!

Needless to say, until they make it work faster, I won’t be using it.

So, get rid of any non-essential plugins from your site and when you add new ones, test
them to make sure they’re not killing your page load time.

3) Use This Plugin

Yes, I know I just said that you should get rid of all non-essential plugins, but this one will
become essential to your site as soon as you start using it.

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                                     Brought to you by
                               Adventures in Internet Marketing

Don’t believe me? Well, it’s currently being used by such beacons of internet authority as, Mashable and to name but three.

It’s called W3 Total Cache and it basically creates an HTML web page version of your
WordPress pages. I won’t go into technical details (I don’t know any) but put simply,
WordPress runs on a script called PHP which often takes longer to load than an HTML
version of the same page would. Giving your visiting browsers an HTML option means that
you instantly cut load times.

The plugin simply ‘caches’ the page so that when your visitor goes to the page, they
actually see the HTML version and not the original. It doesn’t change anything from their
point of view and all they’ll notice is that the site seems to be loading faster.

I’ve installed the plugin just now and already noticed a difference. Before I installed it the
home page of this site took 4.12 seconds to load, it now takes 3.34 seconds and there are
several options I can install to improve that further.

The plugin is especially good if you’re using shared hosting where several sites are all on
the same server and therefore sharing each other’s bandwidth.

Speaking of which…

How’s Your Hosting?

If you’re using shared hosting, where multiple sites are all hosted on the same server, then
you’re likely to find that your page load time will be slower than if you use a dedicated host.

The down side is that dedicated servers are expensive, especially if you’re just starting out.
By the way, if you’re not sure what hosting you’re using, the chances are it’s shared
hosting. If that’s you, then make sure you’re doing all you can to decrease load times. Using
the three tips above will help a great deal.

If you want to become a real ‘page load time ninja’ then check out this post from the
excellent SixRevisions blog: 10 Tips for Decreasing Web Page Load Times

As always, I hope you’ve enjoyed this post. If you have any questions, comments or
love to give, please let me know in the comments section here:


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Description: In this easy-to-apply article, I show you 3 tips to speed up your Wordpress website using simple tools that will mean a better experience for your users and clients.
About A professional internet marketer, showing business owners how to improve their online businesses using the tips and tools that I use myself.