Journalist and Facebook

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					Facebook & Social
Journalism
Vadim Lavrusik | Journalist Program Manager
Subscribe: facebook.com/Vadim
800M             350M
  +                +


monthly active   mobile users
    users
Social Engagement



     150                    +60
   Friends                   return daily

                             %
 • 4 billion pieces of content shared daily
• Average user shares 150 items a month
Discovering news on
Facebook…
…and on news sites
Farmville for news?
Timeline   Subscribe
with



                       1.   Audience Growth
                       2.   Telling a story
                       3.   Timeline Apps
                       4.   Archiving
                       5.   Personal vs.
                            professional
                       6.   Showcasing
                            photos/videos
                       7.   Mobile posting
Subscribe
Enable Subscribe on your current Timeline




            To Allow Subscribers:
        Facebook.com/about/subscribe
Subscriber GrowthSocial discovery
Growing Subscribers
Subscribe Button for Websites
Telling your story
Back-dated content
Personal vs. Public
Subscribe: Select target audience
Personal vs. Public
Search & Friending
Timeline + Subscribe vs. Pages
                              Timeline + Subscribe   Pages
Use for both friends and a
bigger audience                        X
Quick Mobile Updating                  X
Timeline Applications                  X
Interest Lists/Groups/Chat             X
Privacy Settings                       X
Timeline Layout                        X              X
Facebook Insights                                     X
Multiple people can admin /
managed                                               X
Custom Tabs & Applications                            X
Target Updates by
Location/Language                                     x
Promote with Ads &
Sponsored Stories                                     x
Where to start? Storytelling
Links, Status Updates, Photos
New Character Limit
Long-form Content
Breaking News
Real-time updates
Multimedia
From-the-Scene Photos
Multimedia
Videos
Timeline apps




Apps: facebook.com/about/timeline/apps
Multimedia
Adding Timeline apps




Apps: facebook.com/about/timeline/apps
Curation
Curating links
Reporting
Searching: Facebook.com/Search
       1




2
Reporting
Finding Relevant Sources via Groups
Reporting
Rolodex of 850+ Million
                    2
               1
Reporting
Contacting Potential Sources
Reporting
Create a Custom Feed for your Beat
Reporting
Create Custom Lists for Sources
Crowdsourcing the
Wisdom of People
Crowdsourcing
Submitted Content
Crowdsourcing
Submitted Content
Conversation & Crowdsourcing
Inclusion of questions or seeking input: +64%
Engagement
Crowdsourcing
Targeting




                    1




                2



                3
CrowdsourcingApps
Crowdsourcing
TIME: Photos in News
Crowdsourcing: Polling
Using Questions For High Engagement
Timeline & Stories
Historical context
Engagement: What works?
 Journalist Analysis: Posts with journalist analysis
  received +20% referral clicks (Intl. +70%, politics +60%).

 Meaty Post Length: 5-line posts (+60% increase in
  engagement) 4-line posts (+30% more engagement).

 Photos Resonate: Photos received +50% likes than non-
  photo posts. Links with thumbnails received +65% likes &
  +50% comments

 Weekend Traffic: Saturday links received +85% clicks
  (Wednesday received +37% clicks, Tuesday +12% clicks)

 Post Through the Day: Spikes at 7 & 8 am, 10 am, 4 & 5
  pm, 12 am and 2 am.
Distribution
Feeds get 2-3x less engagement
Page Applications
Showcase journalists
Page Applications
Stream live using Livestream app
Applications
Adding incentive to connect
Mobile
Facebook.com/mobile
Join the dialogue at
facebook.com/journalists
Questions?
Subscribe at Facebook.com/Vadim

				
DOCUMENT INFO
Categories:
Stats:
views:28
posted:6/3/2012
language:Latin
pages:45