Documents
Resources
Learning Center
Upload
Plans & pricing Sign in
Sign Out

2012 sn benchmark report

VIEWS: 0 PAGES: 21

									     2012 Nonprofit Social Networking Benchmark Report (4th Edition)

     TOP 12 INSIGHTS FOR 2012



6/3/2012   #BBSocial | http://bit.ly/npsocial | @franswaa   1
           Frank Barry                                           Jeff Patrick
      Dir. Digital Marketing, Blackbaud                      President, Common Knowledge

               @franswaa                                           @commonknow
           netwitsthinktank.com                                   commonknow.com




6/3/2012    #BBSocial | http://bit.ly/npsocial | @franswaa           2
       DOWNLOAD THE REPORT TODAY

            www.NonprofitSocialNetworkSurvey.com




           Get the INFOGRAPHIC also … http://bit.ly/npsocial

6/3/2012      #BBSocial | http://bit.ly/npsocial | @franswaa   3
       #1: FACEBOOK UP 30%. TWITTER UP 81%.

                                                                Facebook: 8,317
                                                                  Twitter: 3,290
                          98% on Facebook
                          93% on any CSN




6/3/2012   #BBSocial | http://bit.ly/npsocial | @franswaa   4
       #2: AVG. 2.1 FACEBOOK PAGES / 1.2 TWITTER ACCOUNTS




   Maximum: 70 FB Pages; 100 Twitter Accounts
   Median: 1 FB Page; 1 Twitter Account
   Just 3% have >5 FB Pages; 2% >5 Twitter Accounts

6/3/2012   #BBSocial | http://bit.ly/npsocial | @franswaa   5
       #3: COST OF A NEW SUPPORTER



                 $3.50                     Average Cost of a Facebook Like


                 $2.05                     Average Cost of a Twitter Follower




           * Self-reported by 300+ survey respondents




6/3/2012   #BBSocial | http://bit.ly/npsocial | @franswaa        6
       #4: VALUE OF A NEW SUPPORTER




               *Average 12-Month Value of a Facebook Supporter: The total
               revenue received from the supporter over the 12 months
               following acquisition.


                     Self-reported by 300+ survey respondents


6/3/2012   #BBSocial | http://bit.ly/npsocial | @franswaa   7
       #5: MOST COMMON FUNDRAISING TACTIC ON
       FACEBOOK IS AN INDIVIDUAL ASK
       Note: 54% of respondents NOT Fundraising on Facebook




6/3/2012    #BBSocial | http://bit.ly/npsocial | @franswaa   8
       #6: SOCIAL NETWORKING STAFFING FOR SOCIAL
       NETWORKING CLIMBS - SLOWLY

                                                2010           2011       2012
           >0 Staff for SN                       85%           86%        89%

                                                2010           2011       2012
           ¼ FTE for SN                          67%           61%        56%


                                                2011           2012       Delta
           ½ FTE for SN                          11%           12%        +1%
           ¾ to 1 FTE                            8%            10%        +2%
           1 ¼ to 2 FTEs                         5%            8%         +3%
           > 2 FTEs                              2%            3%         +1%


6/3/2012      #BBSocial | http://bit.ly/npsocial | @franswaa          9
       #7: TOP 3 FACTORS FOR SUCCESS
       STRATEGY: We took the time to develop a vision and strategy for our commercial
       social networking program.




6/3/2012    #BBSocial | http://bit.ly/npsocial | @franswaa   10
       #7: TOP 3 FACTORS FOR SUCCESS
       PRIORITIZATION: Our executive team prioritized social networking for the
       organization.




6/3/2012    #BBSocial | http://bit.ly/npsocial | @franswaa   11
       #7: TOP 3 FACTORS FOR SUCCESS
       STAFFING: We created a new position or added staff specifically focused on our
       commercial social networking program.




6/3/2012    #BBSocial | http://bit.ly/npsocial | @franswaa   12
       #8: FACEBOOK ADVERTISED USED PRIMARILY FOR
       NON-FUNDRAISING GOALS




6/3/2012   #BBSocial | http://bit.ly/npsocial | @franswaa   13
       #9: G+ STRUGGLING & PINTEREST POPS

                           Google: 90 million registered Users (January 2012)

                           Respondents:
                           - 23% Presence on Google+
                           - 47 members in average Community Size




                            Popped in survey as the ONLY new social network.

                            Pinterest:
                               11.3 million Unique visitors
                               15.8 minutes Avg time on site
                                80%         % audience women


6/3/2012   #BBSocial | http://bit.ly/npsocial | @franswaa   14
       #10: HSN USE HOLDS STEADY AT 13%




6/3/2012   #BBSocial | http://bit.ly/npsocial | @franswaa   15
       #11: HSN COMMUNITY SIZE GROWS BY 265%




                                                                 21,791




6/3/2012   #BBSocial | http://bit.ly/npsocial | @franswaa   16
       #12: OPEN SOURCE TAKES OVER #1 SPOT




6/3/2012   #BBSocial | http://bit.ly/npsocial | @franswaa   17
       KEY TRENDS – PART 1




6/3/2012   #BBSocial | http://bit.ly/npsocial | @franswaa   18
       KEY TRENDS – PART 2




6/3/2012   #BBSocial | http://bit.ly/npsocial | @franswaa   19
                                                  QUESTIONS?
                                                            http://bit.ly/npsocial




6/3/2012   #BBSocial | http://bit.ly/npsocial | @franswaa              20
6/3/2012   #BBSocial | http://bit.ly/npsocial | @franswaa   21

								
To top