2003 insert sheets by xiangpeng

VIEWS: 3 PAGES: 11

									                                                                      T H E         L A N D          O F        L I T I G A T I O N


                                                            T
   EDITORIAL CALENDAR 2003                                       exas is the land of big-time litigation — where multi-million
   L I T I G A T I O N F O C U S                                 dollar cases are routine and billion-dollar cases are not unheard of.
                                                                 The country’s richest and best-known trial lawyers hail from
                                               February 3   Texas, which boasts some of the busiest courts in the world.
                              Intellectual Property Law
                                                            TEXAS LAWYER caters to the Texas litigation community with award-
                                            February 24     winning coverage, our weekly Case Summaries supplement (the choice of the
                     Personal Injury/Insurance Defense      trial bar for staying on top of the latest case law) and regular Special Reports
                                                            with extensive bonus distribution.
                                                March 31
                                                Biotech     More than half our 55,000 readers identify themselves as
                                                            trial lawyers:
                                               April 14
                                   Medical Malpractice                     LITIGATION ....................................................60%
                                                                           PERSONAL INJURY ..........................................41%
                                               June 16                     COMMERCIAL/CORPORATE ..................................40%
                                       Bankruptcy Law                      PRODUCT LIABILITY ..........................................22%
                                                                           LABOR AND EMPLOYMENT ..................................18%
                                             August 25
                              Annual Texas High Courts      Our readers report that they regularly use our advertisements to
                                                            evaluate products and to recommend brands and suppliers. 58% have made
                                            September 1     a purchasing decision based upon an advertisement in TEXAS
         In-House Texas with Intellectual Property Law      LAWYER. In the next 12 months, our readers plan to buy, lease or evaluate
                                                            services:
                                           September 22                       EXPERT WITNESSES ........................................52%
                                  Litigators’ Handbook
                                                                              INVESTIGATIVE SERVICES ..................................41%
                                            October 13                        COURT REPORTING/VIDEO DEPOSITIONS ................39%
                      Toxic Torts and Products Liability                      ONLINE RESEARCH ..........................................33%
                                                                              PROCESS SERVERS ..........................................33%
                                          November 3                          PHOTO/EXHIBIT PREPARATION ............................30%
           In-House Texas with Labor and Employment                           DOCUMENT RETRIEVAL ......................................23%
                                                                              TRIAL CONSULTANTS ........................................14%
                                          November 24
                                   Medical Malpractice                        COMPUTER AUTOMATION ..................................13%

                                                            TEXAS LAWYER offers a great opportunity to showcase your litigation
                SPECIAL PACKAGE DEALS AVAILABLE!            products and services to one of the biggest, richest and most robust trial
For more information, contact our advertising department    communities in the country.
      at 214-744-7723 or e-mail ads@texaslawyer.com



                                                                                          TEXAS LAWYER
                                                                                          Common law. Uncommon knowledge.
                                                                                               www.texaslawyer.com
                                                                              F I N A N C I A L                              S E R V I C E S


                                                    T
 EDITORIAL CALENDAR 2003                                    EXAS LAWYER presents a unique opportunity for companies and
F I N A N C I A L S E R V I C E S                           individuals that provide a wide range of financial services such
                                                            as: personal and commercial banking, accounting, investment
                                        April 21    advice, malpractice and other insurance coverage, retirement benefits,
      De Novo Magazine with Financial Planning      escrow services, venture capital, factoring, structured settlements and
                                         April 28   more. Not only do they take advantage of financial services on their own
               Annual Salary and Billing Survey     behalf, but as trusted legal counselors TEXAS LAWYER readers regu-
                                          May 5     larly advise clients, friends and family members on such matters.
        In-House Texas with Corporate Securities
                                                    As highly affluent community members, TEXAS LAWYER subscribers
                                       May 12       invest regularly, with 59% reporting an average portfolio worth
 Summer Associates with New Bar Admittees list      more than $250,000 and more than 35% reporting a portfolio
                                        June 9      worth more than $500,000. Their investments are wide-ranging:
                   Solo & Small-Firm Workbook
                                                                             IRA, KEOGH, 401(K) ................82%
                                        June 16                              MUTUAL FUNDS ........................72%
                                Bankruptcy Law
                                                                             STOCKS ..................................64%
                                        June 30                              ARTWORK/ANTIQUES ..................40%
                 Annual Report on Firm Finance                               CASH MANAGEMENT ACCOUNT......35%
            with the 100 Largest Firms in Texas                              CERTIFICATES OF DEPOSIT ............33%
                                          June 30                            BONDS ....................................32%
                   Legal Innovators & Innovations
                                                    And they regularly use the services of financial service professionals:
                                    September 22
                           Litigators’ Handbook
                                                                             ACCOUNTANTS ..........................53%
                                        October 6                            BROKERS ................................34%
            In-House Texas with Corporate Roster                             PRIVATE BANKERS ......................28%
                                    October 20                               FINANCIAL PLANNERS..................25%
        De Novo Magazine with New Associates                                 ONLINE BROKERAGE ..................15%
           and Annual Associate Salary Survey
                                     November 3     If you want to reach an affluent and influential audience that is ready,
           Directory of Texas Corporate Counsel     willing and able to take advantage of your financial products and
                                    November 17     services, contact TEXAS LAWYER today at 1-800-456-5484, ext. 723 (214-
                                    Power Issue     744-7723 in Dallas) or e-mail ads@texaslawyer.com.
                                     December 8
                           Texas Legal Almanac

                                                                                       TEXAS LAWYER
                                                                                       Common law. Uncommon knowledge.
                                                                                            www.texaslawyer.com
                                                                           L A W        F I R M         M A R K E T I N G

                                                      W
  EDITORIAL CALENDAR 2003                                      hen it comes to showcasing your firm, practice group or specialty in
  L A W F I R M M A R K E T I N G                              the Texas legal community, TEXAS LAWYER provides a staggering
                                                               array of opportunities. As the premier source of legal information
      February 10                 July 14
The Path to Partnership         Family Law            for the entire state of Texas, there is no better venue for your marketing mes-
                                                      sage — TEXAS LAWYER readers referred more than half-a-million
       February 24                July 21             cases last year.
    Personal Injury/           Maritime Law
  Insurance Defense                                   Each month, TEXAS LAWYER provides a wide range of special law reports
                                  August 18           that provide the opportunity to market your firm’s practice areas in an edi-
       March 3               Legal Malpractice        torial environment read by thousands of potential referral sources. Our read-
 In-House Texas with        & Grievance Defense       ers are your current clients, potential clients, future partners and new asso-
Labor and Employment                                  ciates. TEXAS LAWYER readers represent a law firm’s most demographi-
                                  August 25
       March 31           Annual Texas High Courts
                                                      cally desirable audience.
       Biotech                                        Advertising in TEXAS LAWYER’s special law reports is a good way to:
                                  September 1
                                                        • Increase your firm’s visibility among Texas’ top business leaders,
        April 14             In-House Texas with
  Medical Malpractice     Intellectual Property Law       corporate counsel and attorneys.
                                                        • Raise awareness of your firm’s capabilities, key accomplishments
        May 5                   October 13                and outstanding partners.
   Legal Innovators           Toxic Torts and           • Benefit from professional and cost-effective marketing opportunities.
    & Innovations            Products Liability         • Spotlight your firm’s recruiting program and make your mark as a
       May 12                    November 3
                                                          leading legal employer.
Summer Associates with      In-House Texas with       Plus, our graphic designers will prepare a well-designed and attractive ad for
 Summer Clerk Survey        Labor & Employment        an additional charge.

       May 19                   November 17           Our Professional Announcements, prominently positioned near the front
     Energy Law                 Power Issue           of the paper, allow you to highlight your firm’s activities in a dignified and
                                                      affordable manner: new partners and associates; office openings or moves;
       May 26                  November 24            anniversaries; significant deals, verdicts and other accomplishments. It’s a
   Immigration Law          Medical Malpractice       great way to keep everyone’s attention on your law firm.
       June 16
   Bankruptcy Law                                       Display Law Firm Marketing           Professional Announcements
                                                                 Kelli Funk                           Elliott Collins
                                                                214-744-7734                           214-744-7751
                                                           kfunk@texaslawyer.com               ecollins@texaslawyer.com



                                                                                   TEXAS LAWYER
                                                                                   Common law. Uncommon knowledge.
                                                                                        www.texaslawyer.com
                                                                                               T R A V E L                         &          E N T E R T A I N M E N T


                                                        T
                                                              EXAS LAWYER readers are an affluent and influential audience, a fact reflected in
                                                              their travel and entertainment habits. Whether for work or pleasure, TEXAS
                                                              LAWYER subscribers are out and about — vacationing, wining and dining clients,
                                                        and constantly on the move for business reasons.

                                                        Average number of flights taken within the last 12 months ....................................................13.5
                                                        Average number of overnight business or personal trips taken ..............................................12.8
                                                        Average number of nights stayed in hotels or resorts ..............................................................23.6
                                                        Percent of readers who spent at least one night in a hotel........................................................98%
                                                        Percent of readers who rented a car ............................................................................................84%

                                                        TEXAS LAWYER subscribers travel frequently inside Texas for business and pleasure:
                                                                                                     59%    ........................VISITED AUSTIN
                                                                                                     76%    ........................VISITED SAN ANTONIO
  P U R C H A S I N G                P O W E R
                                                                                                     85%    ........................VISITED HOUSTON
                                                                                                     75%    ........................VISITED DALLAS
   TEXAS LAWYER SUBSCRIBERS ARE AFFLUENT AND
INFLUENTIAL,WITH EXTRAORDINARY PURCHASING POWER:
                                                        And TEXAS LAWYER subscribers regularly gather at meeting facilities, restaurants,
AVERAGE HOUSEHOLD NET WORTH ........ $1,096,000         and other entertainment venues:
AVERAGE INVESTMENT PORTFOLIO ............ $757,000
AVERAGE RESIDENCE VALUE .................... $359,000         Average number of times entertaining clients or guests at
AVERAGE HOUSEHOLD INCOME ................ $283,000            a restaurant, sporting event, bar or club each month ....................................................4.9
AVERAGE INDIVIDUAL INCOME .................. $227,000         Used meeting/conference facilities at a hotel this year ................................................74%
                                                              Visited a resort/spa vacation within the past 12 months ..............................................51%
                                                              Attended cultural events (theater, opera, ballet) ............................................................57%
                                                              Purchased home furnishings ............................................................................................65%
                                                              Purchased high-end electronics ......................................................................................46%
                                                              Purchased fine jewelry/watches ......................................................................................67%
                                                              Purchased fine wines ........................................................................................................34%
                                                              Own luxury cars ................................................................................................................44%
                                                              Own sport utility vehicles..................................................................................................64%
  SPECIAL PACKAGE DEALS AVAILABLE!
           For more information, contact                With our special low rates and Travel & Entertainment page, TEXAS LAWYER
             our advertising department                 presents a unique marketing opportunity.
                    at 214-744-7723 or
          e-mail ads@texaslawyer.com



                                                                                                                                 TEXAS LAWYER
                                                                                                                                 Common law. Uncommon knowledge.
                                                                                                                                      www.texaslawyer.com
                                                                           T H E             C A R E E R                     R E S O U R C E


                                                          T
  EDITORIAL             CALENDAR              2003              EXAS LAWYER is the first place attorneys and non-lawyer
                 LEGAL EMPLOYMENT                               legal professionals turn when it comes to employment infor-
                                                                mation and career oppor tunities. That means it’s the first
                  AND RECRUITMENT
                                                          place legal recruiters and hiring authorities at firms and corporate
                                                          law depar tments turn for qualified candidates.
                                               April 28   Unlike general interest newspapers, TEXAS LAWYER is targeted
State of Legal Employment and Recruiting in Texas         precisely at the market you’re tr ying to reach: attor neys,
                      Annual Salary and Billing Survey    paralegals, administrators, legal secretaries and other non-lawyer
                                                          staf f. These are of fices that use the ser vices of legal recruiters for
                                       May 12             their hiring needs:
  Summer Associates with Summer Clerks Survey
                                                                            OFFICE DOES NOT USE RECRUITERS
                                           June 9                           AND EMPLOYMENT AGENCIES TO FILL
   Solo & Smaill-Firm Workbook with Office Guide                            SUPPORT STAFF POSITIONS ............................67%


                                           July 28                          OFFICE DOES NOT USE RECRUITERS
                                                                            TO FILL ATTORNEY POSITIONS ..........................82%
                  De Novo Magazine with Education
                                                          Moreover, TEXAS LAWYER is geared to generate the response you
                                            August 11     need. The weekly paper is the first place lawyers and support staff turn
                            Law Firm Administration       for career opportunities.
                                   Support Staff Survey
                                                               • TEXAS LAWYER REACHES MORE THAN 80% OF ATTORNEYS IN THE STATE OF TEXAS.
                                         September 22          • MORE OF YOUR CANDIDATES READ TEXAS LAWYER.
                                Litigators’ Handbook
                                                          All employment adver tising in TEXAS LAWYER is automatically
                                        October 20        placed on texaslawyer.com and lawjobs.com, the countr y’s pre-
           De Novo Magazine with New Associates           mier online employment site, assuring that it will be seen by
                        Salary and New Offers Survey      potential candidates across the nation.

                                        November 3        Finally, TEXAS LAWYER regularly publishes a wide range of vital
              Directory of Texas Corporate Counsel        information about the legal job market in a series of special issues
                                                          and repor ts. From the Annual Salar y and Billing Sur vey to the
                                          November 17     Annual Associate Salar y Sur vey, these special repor ts have
                                         Power Issue      become mainstays in the legal community.

                                          December 8                Bill Osborn                                     Marsha Fiur
                                Texas Legal Almanac                 214-744-7706                                    713-278-1608
                                                              bosborn@texaslawyer.com                          mfiur@texaslawyer.com



                                                                                             TEXAS LAWYER
                                                                                             Common law. Uncommon knowledge.
                                                                                                  www.texaslawyer.com
                                                                           T E C H N O L O G Y                     I N       T E X A S


                                                           T
   EDITORIAL CALENDAR 2003                                         exas is known for oil wells and cowboys (some on horses and
   TECHNOLOGY AND LAW OFFICE                                       some in football helmets), but technology? Absolutely. Recent
          A D M I N I S T R A T I O N
                                                                   national surveys have ranked Texas second only to Silicon Valley
                                              February 3   in the amount of high-tech business being done. So it’s no surprise that
                              Intellectual Property Law    TEXAS LAWYER subscribers are on the cutting edge when it comes to
                                                           legal technology. Their clients demand it.
                                            February 24
                     Personal Injury/Insurance Defense     More than half of our attorney readers are partners in law firms or own
                                               March 31    their own firms. That means many of our attorney readers, along with the
                                                Biotech    many MIS directors and administrators who check us out weekly, regular-
                                                           ly use our advertisements to evaluate products and personally recom-
                                               May 19      mend brands and suppliers:
                                            Tech Guide
                                                                                                 OFFICE PLANS TO      PERSONALLY
                                               June 9                                             BUY OR LEASE     APPROVE PURCHASE
                          Solo & Small-Firm Workbook                COMPUTER HARDWARE                 62%               35%
                                                                    COMPUTER SOFTWARE                 51%               37%
                                               June 30              INTERNET SERVICE                  29%               23%
                      Legal Innovators and Innovations              INSURANCE                         27%                22%
                                            August 11               ONLINE RESEARCH                   27%               33%
                              Law Firm Resource Guide               COMPUTER NETWORK                  24%               33%
                                                                    OFFICE MACHINES                   24%                16%
                                            September 1             CASE/MATTER MANAGEMENT            19%                23%
                              Intellectual Property Law             DOCUMENT RETRIEVAL/STORAGE        18%                11%
                                                                    E-MAIL                            18%                24%
                                          September 22
                                                                    DOCKET/CALENDAR                   16%                22%
                                  Litigators’ Handbook
                                                                    TELECOM EQUIPMENT                 14%                17%
                                           November 17
                                           Power Issue     TEXAS LAWYER offers a great opportunity to showcase your
                                           December 8      technology products and services for one of the biggest, richest and
                                  Texas Legal Almanac      most robust bars in the country. In addition to our regular coverage of
                                                           legal technology and office administration, we offer a number of special
                                                           reports devoted specifically to technology and office operations.
                SPECIAL PACKAGE DEALS AVAILABLE!
For more information, contact our advertising department


                                                                                       TEXAS LAWYER
      at 214-744-7723 or e-mail ads@texaslawyer.com.


                                                                                       Common law. Uncommon knowledge.
                                                                                            www.texaslawyer.com
    C I R C U L A T I O N            A N D       R E A D E R S H I P



C I R C U L A T I O N          A N D     R E A D E R S H I P

       EXAS LAWYER is the best-selling publication for lawyers in the

T      third-largest legal market in the U.S. Independant research
       shows that it reaches more than 55,000 legal professionals
every week. TEXAS LAWYER can be found in virtually every major law
firm, corporate legal department and government office in the Lone
Star State.

Paid circulation for TEXAS LAWYER is among the highest for any legal
publication in the U.S. With a readership averaging 7 lawyers and legal
professionals per copy, TEXAS LAWYER reaches the vast majority
of practicing lawyers in Texas. Renewal rates are unsurpassed,
lawyers pay as much as $289 for an annual subscription, and most
offices save their weekly issues for more than a year. Most
readers have subscribed for seven years or longer.

Subscribers agree that TEXAS LAWYER is more useful and more reli-
able editorially than any other professional or business publication in
Texas — by a wide margin. More than 85% say they turn first to
TEXAS LAWYER for information about the legal community over the
Texas Bar Journal, and 95% say they would recommend a sub-
scription to a new attorney.

And TEXAS LAWYER subscribers use each issue’s advertising
content. More than half have purchased a product or service or told
someone about a product or service advertised.




                                 TEXAS LAWYER
                                 Common law. Uncommon knowledge.
                                      www.texaslawyer.com
                                                                                                  S U B S C R I B E R                                         P R O F I L E

                                                                               A R E A S                O F          S P E C I A L T Y

                                                                               TEXAS LAWYER SUBSCRIBERS SPECIALIZE
                                                                               IN EVERY FIELD OF LAW:

                                                                               LITIGATION ..........................................................60.5%
                                                                               PERSONAL INJURY ................................................41.1%
                                     F I R M                 S I Z E           COMMERCIAL/CORPORATE ......................................40.5%
                                                                               PRODUCT LIABILITY ................................................22.1%
            THE AVERAGE TEXAS LAWYER SUBSCRIBER                                INSURANCE LAW ..................................................21.6%
             IS PART OF A LAW FIRM WITH 43 ATTORNEYS:                          GENERAL PRACTICE .............................................. 19.5%
                                                                               LABOR AND EMPLOYMENT ......................................17.9%
NUMBER OF ATTORNEYS                                                            APPELLATE ..........................................................17.4%
1-9 .................................................................. 73.7%   CRIMINAL LAW ....................................................16.3%
10-49 ................................................................11.4%    REAL ESTATE AND LAND USE ..................................16.3%
50 OR MORE ........................................................14.9%       FAMILY LAW ........................................................14.2%
                                                                               GOVERNMENT CONTRACTS/RELATIONS ........................13.2%
                                                                               TRUST, ESTATE AND PROBATE ................................11.1%
                                         P O S I T I O N                       ADMINISTRATIVE LAW ............................................10.0%
                                                                               BANKRUPTCY ..........................................................8.9%
             MORE THAN HALF OF TEXAS LAWYER                                    BANKING ..............................................................7.4%
    SUBSCRIBERS ARE PARTNERS OR OWNERS OF FIRMS:                               INTELLECTUAL PROPERTY ..........................................7.4%
                                                                               ALTERNATIVE DISPUTE RESOLUTION ............................6.8%
PARTNER ..............................................................33.9%    ENVIRONMENTAL ....................................................6.8%
SOLE PRACTITIONER ................................................26.4%        HEALTH ................................................................5.8%
ASSOCIATE ..............................................................9.5%   TAX ....................................................................5.8%
CORPORATE COUNSEL ..............................................13.0%          MERGERS AND ACQUISITIONS ....................................5.3%
GOVERNMENT/JUDGE ..............................................12.5%           SECURITIES ............................................................4.2%
                                                                               INTERNATIONAL ......................................................2.6%
                                                                               TECHNOLOGY ..........................................................2.6%
                                                                               ANTITRUST ............................................................1.6%
                                                                               Totals more than 100% due to a percentage of readers with multiple areas of specialty.

                                                                               P U R C H A S I N G                                    P O W E R

                                                                               TEXAS LAWYER SUBSCRIBERS ARE AFFLUENT AND
                                                                               INFLUENTIAL,WITH EXTRAORDINARY PURCHASING POWER:

                                                                               AVERAGE HOUSEHOLD NET WORTH .................. $1,096,000
                                                                               AVERAGE INVESTMENT PORTFOLIO ...................... $757,000
                                                                               AVERAGE RESIDENCE VALUE .............................. $359,000
                                                                               AVERAGE HOUSEHOLD INCOME ............................ $283,000
                                                                               AVERAGE INDIVIDUAL INCOME ............................ $227,000




                                                                                                             TEXAS LAWYER
                                                                                                             Common law. Uncommon knowledge.
                                                                                                                  www.texaslawyer.com
                                        2 0 0 3               D I S P L A Y                     A D V E R T I S I N G                                              R A T E                         C A R D


                                                                                                                                                                   Effective January 1, 2003
                      COLOR AND POSITIONING
                TWO-COLOR ................................$435                                                    1X               6X              13X                  26X            52X
               FOUR-COLOR ................................ $795
                BACK COVER .......................... ADD 20%            TWO-PAGE SPREAD                        6,375            5,435           4,905                 4,275        3,205
  INSIDE FRONT COVER (PG 2)............................ADD 20%
     OTHER SPECIAL POSITION ............................ADD 15%                         FULL PAGE               3,725            3,255           2,745                 2,435        1,875
                                                                                    JUNIOR PAGE                 2,925            2,435           2,145                 1,895        1,445
   PLACEMENT OF COLOR ADVERTISING IS SUBJECT TO AVAILABILITY.
                 NO POSITIONS ARE GUARANTEED EXCEPT THOSE                               HALF PAGE               2,455            2,025           1,775                 1,545        1,205
                                     THAT CARRY A PREMIUM.
   COLOR COSTS ARE NET — NON-COMMISSIONABLE TO AGENCIES.                        QUARTER PAGE                    1,585            1,335           1,115                   985          775
     CONSULT ADVERTISING DEPARTMENT FOR MORE INFORMATION.
                                                                                       SIXTH PAGE               1,235            1,015             875                   775          615

                                    F R O N T PAG E BA N N E R                      EIGHTH PAGE                  965             795               715                   635          425
   2” X 7    1/2” AD SPACE.   ADD 1/4” BLEED ON BOTTOM AND LEFT.          G E N E R A L                           I N F O R M A T I O N
                                                  $1100 PER INSERTION.
                                                                          TEXAS LAWYER is published each Monday.
                                                                          Agencies: 15% commission to all recognized advertising agencies.
                                                     I N S E RT S         Terms: Net 15. Advertisers and agencies jointly and severally agree to be
                              FREE-STANDING INSERTS ARE ACCEPTED.         responsible for payment.
                                                  24¢ PER INSERT          Cancellations: None accepted after closing. All cancellations must be
                                                                          submitted in writing and are not considered executed until acknowledged
                                                                          by the publisher.
    A DV E RT I S I N G M AT E R I A L R E Q U I R E M E N T S           Tabloid Ad Dimensions
                                                                                                                                                                          z


TRIM SIZE:                    11 1/4" X 15"
COLUMN WIDTH:                 2 3/8" X 13 1/2"
                              FOUR COLUMNS PER PAGE.

BLEEDS:                       11 3/4" X 15 1/2"
PRINTING: WEB OFFSET          EXACT SIZE, DIGITAL OR CAMERA-READY        Full Page           Half Page            Junior Page Fourth Page Sixth Page                              Eighth Page
                              ART PREFERRED. FILM NEGATIVES              10 1/4" X 13 1/2"   Vert: 5" X 13 1/2" 7 1/2" X 10"        Vert: 5" x 6 1/2"        5 " X 4 1 /2 "       2 3 /8 " X 6 1 / 2 "
                              ARE ACCEPTED FOR SPOT OR FOUR-                                 Horz: 10 1/4" X 6 1/2"
                              COLOR ADS WITH MATCH PRINT.
                                                                                  DALLAS                                    HOUSTON                                               DALLAS
                              NEGATIVES NEED TO BE RIGHT READ,                    Todd Polk                                 Marsha Fiur                                        Dennis Weber
                              EMULSION SIDE DOWN.                        Display Advertising Manager                Display Advertising Manager                         Expert Witnesses & Consultants
SCREENS:                      85-LINE SCREEN ON B&W HALF-                 900 Jackson Street, Ste. 500              7000 Regency Square, Ste. 243                       900 Jackson Street, Ste. 500
                                                                               Dallas, TX 75202                          Houston, TX 77036                                    Dallas, TX 75202
                              TONES AND FOUR-COLOR SEPARATIONS,
                                                                           Telephone: 214-744-7711                    Telephone: 713-278-1608                             Telephone: 214-744-7735
                              133-LINE SCREEN ON ENAMEL                        Fax: 214-741-2325                          Fax: 713-278-9455                                  Fax: 214-741-2325
                              SUPPLEMENTS.
                                                                            tpolk@texaslawyer.com                     mfiur@texaslawyer.com                              dweber@texaslawyer.com
ELECTRONIC SUBMISSION:        FILES CAN BE SENT ON DISK OR BY
                              E-MAIL. THE FILES MUST BE IN QUARK                     LAW FIRM MARKETING                                                 LAW FIRM MARKETING
                              XPRESS WITH ALL SUPPORT FILES                                   Kelli Funk                                                        Elliott Collins
                              AND FONTS INCLUDED, OR AS A                           Law Firm Marketing Manager                                          Professional Announcements
                              “PDF” FILE WITH ALL FONTS &                            900 Jackson Street, Suite 500                                       900 Jackson Street, Ste. 500
                              GRAPHICS EMBEDDED (WITH NO                                   Dallas, TX 75202                                                   Dallas, TX 75202
                                                                                      Telephone: 903.825.2288                                             Telephone: 214-744-7751
                              ALTERATIONS TO SIZE OR TYPE
                                                                                          Fax: 903.825.2287                                                   Fax: 214-741-2325
                              CORRECTIONS).                                           kfunk@texaslawyer.com                                              ecollins@texaslawyer.com

                              HOWEVER, FILM NEGATIVES ARE
                              ACCEPTED. SPOT AND 4-COLOR ADS
                              MUST BE ACCOMPANIED WITH A
                              COLOR MATCH PRINT.

                                                                                                                               TEXAS LAWYER
                                                                                                                               Common law. Uncommon knowledge.
                                                                                                                                    www.texaslawyer.com
                                                                                 2 0 0 3                L A W               F I R M                     R A T E                      C A R D


                                                                                                                                                        Effective January 1, 2003
                      COLOR AND POSITIONING
                TWO-COLOR ................................$435                                             1X               6X              13X              26X         52X
               FOUR-COLOR ................................ $795
                BACK COVER .......................... ADD 20%     TWO-PAGE SPREAD                        6,695            5,700           5,150             4,490     3,365
  INSIDE FRONT COVER (PG 2)............................ADD 20%
     OTHER SPECIAL POSITION ............................ADD 15%                  FULL PAGE               3,910            3,420           2,885             2,560     1,970
                                                                             JUNIOR PAGE                 3,070            2,560           2,250             1,990     1,520
   PLACEMENT OF COLOR ADVERTISING IS SUBJECT TO AVAILABILITY.
                 NO POSITIONS ARE GUARANTEED EXCEPT THOSE                        HALF PAGE               2,580            2,125           1,865             1,625     1,265
                                     THAT CARRY A PREMIUM.
   COLOR COSTS ARE NET — NON-COMMISSIONABLE TO AGENCIES.                 QUARTER PAGE                    1,665            1,400           1,170             1,035       815
     CONSULT ADVERTISING DEPARTMENT FOR MORE INFORMATION.
                                                                                SIXTH PAGE               1,300            1,165             920               815       650
                                                                             EIGHTH PAGE                 1,015            835               750               670       450
                              F R O N T PAG E BA N N E R
   2” X 7 1/2” AD SPACE. ADD 1/4” BLEED ON BOTTOM AND LEFT.        G E N E R A L                           I N F O R M A T I O N
                                       $1100 PER INSERTION.        TEXAS LAWYER is published each Monday.
                                                                   Agencies: 15% commission to all recognized advertising agencies.
                                                I N S E RT S       Terms: Net 15. Advertisers and agencies jointly and severally agree to be
                         FREE-STANDING INSERTS ARE ACCEPTED.       responsible for payment.
                                             24¢ PER INSERT        Cancellations: None accepted after closing. All cancellations must be
                                                                   submitted in writing and are not considered executed until acknowledged
                                                                   by the publisher.
    A DV E RT I S I N G M AT E R I A L R E Q U I R E M E N T S    Tabloid Ad Dimensions
                                                                                                                                                               z



TRIM SIZE:                11 1/4" X 15"
COLUMN WIDTH:             2 3/8" X 13 1/2"
                          FOUR COLUMNS PER PAGE.

BLEEDS:                   11 3/4" X 15 1/2"
                                                                  Full Page           Half Page            Junior Page Fourth Page Sixth Page                       Eighth Page
PRINTING: WEB OFFSET      EXACT SIZE, DIGITAL OR CAMERA-READY     10 1/4" X 13 1/2"   Vert: 5" X 13 1/2" 7 1/2" X 10"        Vert: 5" x 6 1/2"    5 " X 4 1 /2 "    2 3 / 8 " X 6 1 /2 "
                          ART PREFERRED. FILM NEGATIVES
                                                                                      Horz: 10 1/4" X 6 1/2"
                          ARE ACCEPTED FOR SPOT OR FOUR-
                          COLOR ADS WITH MATCH PRINT.
                          NEGATIVES NEED TO BE RIGHT READ,
                          EMULSION SIDE DOWN.

SCREENS:                  85-LINE SCREEN ON B&W HALF-                         LAW FIRM MARKETING                             PROFESSIONAL ANNOUNCEMENTS
                          TONES AND FOUR-COLOR SEPARATIONS,                            Kelli Funk                                       Elliott Collins
                          133-LINE SCREEN ON ENAMEL                          Law Firm Marketing Manager                            Advertising Consultant
                          SUPPLEMENTS.                                        900 Jackson Street, Suite 500                      900 Jackson Street, Suite 500
                                                                                    Dallas, TX 75202                                   Dallas, TX 75202
ELECTRONIC SUBMISSION:    FILES CAN BE SENT ON DISK OR BY                      Telephone: 903.825.2288                            Telephone: 214.744.7751
                          E-MAIL. THE FILES MUST BE IN QUARK                       Fax: 903.825.2287                                  Fax: 214.741.2325
                          XPRESS WITH ALL SUPPORT FILES                        kfunk@texaslawyer.com                             ecollins@texaslawyer.com
                          AND FONTS INCLUDED, OR AS A
                          “PDF” FILE WITH ALL FONTS &
                          GRAPHICS EMBEDDED (WITH NO
                          ALTERATIONS TO SIZE OR TYPE
                          CORRECTIONS).

                          HOWEVER, FILM NEGATIVES ARE
                          ACCEPTED. SPOT AND 4-COLOR ADS



                                                                                                                        TEXAS LAWYER
                          MUST BE ACCOMPANIED WITH A
                          COLOR MATCH PRINT.


                                                                                                                        Common law. Uncommon knowledge.
                                                                                                                             www.texaslawyer.com
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T H E        A M - L A W             N E T W O R K                          TEXAS LAWYER is more
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A
         s a proud member of the world’s largest legal media com-
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practicing lawyers in the countr y, making possible amazing                TEXAS LAWYER, a multiple winner of the prestigious Katie Award
reach for your marketing message.                                          as Best Special Interest Publication in the Southwest, has been a fix-
                                                                           ture in the professional lives of lawyers and legal professionals for
T H E       F I R S T         C H O I C E                                  more than 18 years.

That’s why more than 55,000 legal professionals make time — sub-           TEXAS LAWYER gives its readers the full story on Texas law and Texas
stantial time — to read TEXAS LAWYER every week — and why                  lawyers. By providing a forum for the exchange of opinions, TEXAS
they choose TEXAS LAWYER as the first place they turn for legal            LAWYER not only chronicles the debate — it is enormously influential
news and information.                                                      in its own right.
• Readers typically spend 49.8 minutes reading TEXAS
                                                                           Ever y year, TEXAS LAWYER publishes scores of
  LAWYER each week — that’s twice as long as they spend
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  with the Wall Street Journal and local bar publications.
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• Our readers see the long-term value of reading TEXAS
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                                                                           I N - H O U S E             T E X A S
P R E M I E R       S O U R C E       O F    D E C I S I O N               In-House Texas is a monthly publication with news and information
                                                                           for general and corporate officers. It is produced in conjunction with
TEXAS LAWYER, through its weekly supplement, Case                          the Texas General Counsel Forum, a fast-growing statewide associ-
Summaries, provides lawyers with the most reliable access to the           ation of leading general counsel.
opinions they need to stay ahead of the legal curve — federal, state
and administrative.                                                        In-House Texas is a unique opportunity to target one of the most
                                                                           influential legal audiences anywhere in a publication that saturates
TEXAS LAWYER also provides an array of information services                the corporate market. In addition to reaching TEXAS LAWYER’s
tailored especially to the needs of the Texas bar. The popular Daily       readers, In-House Texas has a bonus distribution to all members of
Case Alert keeps lawyers up on the latest court opinions by e-mail.        the Texas General Counsel Forum. and a select group of CEOs.
Our full-text service offers fast access to all the important state        Under this affiliation, TEXAS LAWYER and the Forum also publish a
and federal judicial opinions. And we produce a series of directo-         Directory of Texas In-House Counsel.
ries, newsletters, and other highly respected practice aids
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                                                                           ments.
T E X A S L A W Y E R . C O M
TEXAS LAWYER’s Web site is the first place Texas lawyers and legal pro-
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fessionals turn for online news and information. Part of the Law.com       TEXAS LAWYER offers reams of “news you can use” on the nuts and
network, the world’s largest online network for all things legal,          bolts of legal practice. Weekly columns on substantive law and regular
TexasLawyer.com draws thousands of users every day and pres-               focus reports cover everything — labor and employment, personal
ents a myriad of marketing and sponsorship opportunities.                  injury, intellectual property, corporate securities, medical malpractice,
                                                                           legal malpractice and grievance defense, environmental law, family law,
T E X A S          L A W Y E R              B O O K S                      probate, maritime law, health law, banking and bankruptcy law — virtu-
                                                                           ally the entire legal waterfront.
TEXAS LAWYER publishes must-have books on topics of interest to
Texas attorneys. Some of our more popular titles include the Bench         The best and brightest legal experts offer their expertise to TEXAS
Book series; Texas Criminal Codes and Rules, Annotated; Texas Legal        LAWYER every year. And our award-winning staff of legal editors and
Malpractice & Lawyer Discipline and the Texas Courthouse Guide.            reporters bring their own special brand of insightful independent cover-
                                                                           age to the business of law, office management, legal technology, corpo-
Visit www.texaslawyer.com for a complete list of titles.                   rate counsel, government law, lobbying, the courts, the bar associations,
                                                                           and everything in and around this massive legal community.




                                                                                                TEXAS LAWYER
                                                                                                Common law. Uncommon knowledge.
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