Samsung Galaxy S III Samsung kick-started its whole Galaxy line of Android phones back in 2009 with the launch of the Samsung Galaxy I7500 – the first Android smartphone of the manufacturer. Initially, there wasn't such great interest in the product; it was an OK device with moderate specs and no special feature to spawn interest. This was the beginning of Samsung's Android business – no fanfares or great expectations. The company was still trying to figure out if there's potential in the open-source platform. A few months later, at the end of 2009, Motorola somehow managed to nail it with its new Android phone, the DROID, exclusively available through Verizon. And this turned out to be the moment Google (and the entire Android community, as small as it may have been at that time) was waiting for. In just a few months, everyone knew about Android, and it was mainly Motorola that gained from this. Never wanting to be left out of the limelight, Samsung went back to the lab, firmly decided on crafting the ultimate Android phone, or the ultimate Galaxy phone, to be more specific. In mid-2010, the South Korean company was ready with its new product and unveiled it to the world. Named Samsung Galaxy S, it was a phone that didn't catch the eye, but managed to get every geek excited with its hardware characteristics. With Android becoming more and more popular as an alternative to iOS, and with the Galaxy S basically being the best Android had to offer at the moment, the phone just couldn't fail. And it didn't – the Galaxy S went on to become one of the most popular Android phones ever. Now, the obvious question is how do you follow such a successful product. How do you follow the Galaxy S? Well, with the Galaxy S II, of course! Introduced in 2011, the Galaxy S II actually become something like the people's champ in Android Land. Even when newer models with significantly refined user experiences began to show up later, users preferred to hold on to the Galaxy S II, claiming that it's still unbeatable in many areas. In a way, that meant that all these people were waiting for the Galaxy S III. Well, it is now 2012, and the time has finally come for the Galaxy S III to show up on stage. The difference between this launch and those of the Galaxy S's before it is that the expectations of the audience are much higher now. People were waiting to see the next BIG thing in the world of wireless. They weren't hoping for a top-notch specs sheet – that was pretty much taken for granted. They were hoping for a ceramic body, a new, premium design that would not only get the job done, but would also spark a few envious glances along the way. That's why many were kind of disappointed after the official announcement of the handset, because it wasn't really what you'd call a looker. However, our first impressions of the Samsung Galaxy S III were quite positive. Yeah, the handset may not be so eye-catching, but it isn't bad, and it does run incredibly smooth; plus, it has learned some very cool new tricks, in an attempt at enhancing our user experience. The time has come for us to take a good, in-depth look at the device and see just how much of a Galaxy S this new Galaxy S III happens to be. Design: The Galaxy S III is a departure from the styling seen with the Galaxy S II. Now, the phone has rounded corners that give it a somewhat friendlier look. Gone is the simplistic rectangular silhouette of the S II, making way for a new, pebble-inspired shape. Overall, Samsung has claimed to have been very inspired by Nature when it comes to the Galaxy S III, trying to make the phone as people-friendly as possible. Meanwhile, due to a radical increase in screen size, the phone's overall dimensions are much bigger compared to its predecessor. The Samsung Galaxy S III is definitely on the bulkier side, which makes it extremely difficult to operate if you have to use just one hand. The home key, which is positioned near the bottom edge of the phone, is often hard to reach because of the handset's size. Anyway, the Galaxy S III isn't significantly bigger than the rest of the top models in its class, so having such big dimensions is now pretty much standard. Samsung has tried to decrease the size of the bezel so that the bigger screen doesn't impact the overall device dimensions dramatically, but even with those efforts, the S III is as big as the Nexus, which is already quite big.