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Meet Lil Wayne & Stevie Williams at Macy's Beverly Center

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					FOR IMMEDIATE RELEASE

Macy’s Beverly Center Welcomes Grammy Award Winning Hip Hop Icon
       Lil Wayne and Professional Skateboarder Stevie Williams

    Lil Wayne’s first contemporary street wear clothing brand TRUKFIT and Stevie Williams'
                    Skateboard Lifestyle brand DGK now available at Macy’s


WHAT:       Hip hop music icon Lil Wayne and professional skateboarder Stevie Williams have
            now teamed up with another American icon: Macy’s. To celebrate the launch of their
            contemporary clothing lines TRUKFIT and DGK at Macy’s stores nationwide, Lil
            Wayne (TRUKFIT) and Stevie Williams (DGK) are coming to Macy’s Beverly
            Center to meet fans.

            TRUKFIT, a line of signature T-shirts, sweatshirts and caps for both men and boys,
            draws influence from many aspects of pop culture including music, street art and
            action sports. An acronym that takes its name from the values The Reason You Kill
            For It, TRUKFIT’s style philosophy overlooks trends, rather placing a sharp focus on
            comfort, durability, quality fabrics, bold graphics and the perfect fit.

            DGK, a brand based on the philosophy "From those who come from nothing" is
            inspired by the streets and the genuine skateboard culture. It is a complete line of T-
            shirts, Fleece, headwear and a complete cut & sew street wear collection designed
            to be the perfect mix of skate and lifestyle.

            Beginning Thursday, May 31, the first 150 Macy’s shoppers to purchase $75 worth
            of TRUKFIT or DGK apparel at Macy’s Beverly Center will be invited to attend a
            meet and greet with Lil Wayne and Stevie Williams on Friday, June 1. The first 10
            Macy’s shoppers to purchase $150 of apparel from TRUKFIT or DGK at Macy’s
            Beverly Center will be invited to attend a special VIP reception prior to the meet and
            greet.

            TRUKFIT and DGK are both available at select Macy’s nationwide and on
            Macys.com.

WHEN:       Friday, June 1, 2012
            VIP Reception 5:30 – 7:00 p.m.
            Meet & Greet 7:00 p.m.

WHERE:      Macy’s Beverly Center Men’s Store
            8500 Beverly Boulevard
            Los Angeles, CA 90048


About Lil Wayne
From four Grammy Awards, an album (Tha Carter III) that sold one million copies in a single week
shattering records and a recently released album (Tha Carter IV) that has since gone triple
platinum, sold out arena and amphitheater shows across three continents, memorable
performances on national television shows, nearly seven million Twitter followers, a Mountain Dew
campaign and a title of President of Young Money Entertainment, a record label that boasts some
of today’s most popular acts, rapper LIL WAYNE has spent the past two decades securing his
place as a verifiable music icon. Lil Wayne’s apparel brand TRUKFIT, which launched to positive
press at Agenda Long Beach in 2012, is his first foray into the apparel industry.

About Stevie Williams
One of the most buzzed about and respected skateboarders in the country, Stevie Williams is the
embodiment of today’s prevalent hip hop/skate culture. Hailing from the streets of Philadelphia,
Stevie Williams went from homeless to professional skater to entrepreneur, and has earned the
respect and acclamation from the top athletes in the sport as and industry tastemakers alike. One
of Black Enterprise Magazine’s “The Hot List: The Most Powerful Players Under 40”, Stevie, who
has been skateboarding since age 11, is also the sole founder, owner and rider of the skate
company DGK.

ATTENTION MEDIA: Please contact Martha Gil De Montes at (626) 737-6455 or
martha.gildemontes@macys.com or Sarah Cunningham at (212) 366-5801 or
sarah@thechambergroup.com for media credentials or to request an interview with Lil Wayne and
Stevie Williams prior to the event. Media must be approved in advance to attend this exclusive
press opportunity.



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posted:6/1/2012
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