Docstoc

Deepika Padukone back to the Parachute Advansed family

Document Sample
Deepika Padukone back to the Parachute Advansed family Powered By Docstoc
					                Deepika Padukone back to the Parachute Advansed family

Mumbai, 1st June 2012: Parachute Advansed, India’s favorite hair oil brand, announces
Bollywood beauty Deepika Padukone as their new face and brand ambassador. She will be
part of their latest “World’s Best Hair” campaign, the TVC of which will be premiering
today.

Through this campaign, Parachute Advansed announces the findings of international hair
research that shows that Parachute Advansed gives you the World’s Best Hair. The TVC
shows Deepika receiving a sash with the World’s Best Hair title on it, which she passes on to
all other Parachute Advansed users who have great, gorgeous hair.

Deepika was part of the brand back in 2007, and now she is back to the Parachute Advansed
family for the World’s Best Hair campaign. Talking on her return to the brand, Deepika
said, “It feels great to be back with Parachute Advansed. It has always been a brand that
has been close to me, and it understands the hair care needs of today’s urban women.
More than that, it’s been a moment of great pride for me to go through a recent
international hair research, which has found that Parachute Advansed gives you the
World’s Best Hair.”

The timeless elegance and confidence that Deepika exudes is characteristic of the ideal
Parachute Advansed girl. She is a spirited yet graceful personality, which all Parachute
Advansed users can identify with; as they are urban women who need effective yet caring
solutions for their hair care needs.

The campaign also urges everyone to pass on the World’s Best hair compliment to all those
in your life who have great, gorgeous hair. So now you can also pass on the compliment to
lakhs of Parachute Advansed Users at
https://www.facebook.com/ParachuteAdvansed/app_360845113965008.
Official TVC link: http://www.youtube.com/watch?v=tjWE_v0GrqQ

                                                   #######

About Marico:

Marico (BSE: 531642, NSE: “MARICO”) is one of India’s leading Consumer Products & Services companies, in the
Beauty and Wellness space. During 2010-11, Marico recorded a turnover of Rs. 31.3 billion (about USD 695 Million)
through its products and services sold in India and over 25 overseas countries.

Marico touches the lives of 1 out of every 4 Indians, through its portfolio of brands such as
Parachute, Saffola, Hair & Care, Nihar, Mediker, Revive.. Marico’s international portfolio
includes brands like Fiancée, Haircode, Camelia, Aromatic, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men,
L’Ovite and Thuan Phat. It is also present in the Skin Care Solutions
segment through Kaya Skin Clinics in India, Middle East and Bangladesh and Derma Rx in
Singapore.

Marico’s focus on sustainable profitable growth is manifest through its consistent financial
performance – a CAGR of 22% in Turnover and 27% in Profits over the past 5 years. Marico has successfully achieved
several consecutive quarters of y-o-y growth- 49 for Profits and 45 for Sales. For more information, please visit:
www.marico.com.



For further information, please contact:


   Pragya Singh: 9096080692/ psingh@perfectrelations.com
   Roohi Bhatia: 9920387807/ rbhatia@perfectrelations.com

				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:37
posted:6/1/2012
language:
pages:2
Description: Parachute Advansed, India’s favorite hair oil brand, announces Bollywood beauty Deepika Padukone as their new face and brand ambassador. She will be part of their latest “World’s Best Hair” campaign, the TVC of which will be premiering today.