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Local Mobile Marketing Plan.txt

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For more information on Local Mobile Marketing please check out;
http://www.mobilemarketingeu.com/ar/local-mobile-marketing.php

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Launching a successful local mobile marketing plan isn't rocket science. From pizza shops to pet
sitters all business owners currently advertise in some way, so what makes it any different?
Nothing.

Well, except for a few things...

This simple blueprint will provide you with a foundation to expand upon for any mobile marketing
campaign. Keep in mind, it's far less complicated than marketing agencies make it out to be. And
best of all, it's more profitable and less expensive than conventional advertising. There is no need
to get overwhelmed, the fact is it's really no different then any other marketing endeavor.

These are the basics summed up in these words...



Research
Planning
Implementation
Track
Measurement
Analyze



Sounds simple right? Now, let's walk step-by-step and put it all together. Learn exactly how to
implement your marketing strategy.

The first step before you dive in is to make sure you've done your homework. Ask yourself these
two questions which will streamline your process.



What are your mobile goals? If you don't have a goal you're wasting your time and money.
Who is your target market? If you're target market can't be reached than you fail.



Don't jump on board to "be like everyone else"- this is the wrong approach. You need purpose,
and a goal. For instance, are looking to increase sales by X% through the use of mobile coupons?
Keep in mind, every goal needs to be measurable.

Okay, so you know your audience and goals...
Mobile Action Plan



Setup a mobile website if you already haven't. If cost is a concern I recommend you hire a
freelance designer. A simple mobile website with 5 pages optimized for various mobile devices
shouldn't take long to build. Some marketing agencies offer this free with a package bundle, or if
you use a CMS like WordPress there are add on features that automatically optimize and redirect
visitors to a mobile version of your site.

Make sure you have all your social media accounts setup like Facebook, Twitter and YouTube.

Select a company to work with. Avoid per message fees and look for a fixed price to start. Often
small business owners get sucked into paying for services they will never use.



Smartphone Etiquette: Avoiding Negative Customer Response

Some things to avoid:



Educate and remind, don't assume customers understand how to interact with your marketing.
Phones are personal, do not spam, things like text should be sent once a month which is common
best practice.
Discounts should exceed conventional advertising.



Remember, mobile marketing is not right for every business and not a single strategy, but coupled
with social and internet it can explode sales in today's world.




Learn more in depth about mobile marketing plans and how they can benefit the growth and
ongoing success of your business including detailed case studies.




Article Source:
http://www.mobilemarketingeu.com/ar/local-mobile-marketing.php




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For more information on Local Mobile Marketing please check out;
http://www.mobilemarketingeu.com/ar/local-mobile-marketing.php

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posted:6/1/2012
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