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For more information on Mobile Marketing Association please check out;
http://www.mobilemarketingeu.com/ar/mobile-marketing-association.php

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Today, almost every business is in search of a viable media outlet in order to attract target
customers. With the decreasing popularity of traditional forms of media like magazines,
newspapers and television, mobile marketing represents the new era of advertising and marketing.

In this technologically savvy environment, there are few persons who are found without a cell
phone. Besides cell phones, iPhones and Blackberry phones help people to remain connected
with others, across the globe. Since, this device is carried by people; it provides a new opportunity
for the businesses to attract consumers. Through this device, messages can be easily sent to the
target audience, in order to attract and garner them.

Therefore, the pioneering concept of mobile marketing provides endless possibilities to the
business and plays an important role in advertising and marketing. In fact, it offers solutions to
various marketing woes. Since, it is capable of generating interaction with the potential customer
in a number of ways like voting and playing games, it leads to an increase in brand recognition.
This also helps in measuring the impact of an advertisement in an efficient manner.

The popularity of text messages can be found out by the fact that over 525 million text messages
are sent by people each day. According to Mobile Marketing Association, text messages are
availed by every three out of four users.

Mobile marketing provides instant and direct access to the prime audience of a business and
bypasses the disinterested audience who will never have any interest in your brand's service or
product, thereby saving both your money and time.

Follow-Up System in Mobile Marketing

Mobile marketing and its follow-up system is extremely effective in marketing your products and
acquiring new and interested customers. The Follow-Up System involves certain steps such as:

Besides sending the best offers to the subscribers, you should promote the mobile call to action so
that people sign up. The call to action must be added to your existing marketing materials like
Twitter, Facebook and direct and print mails. In the stores, customers must be told about the new
campaign by your employees.

For initiating a follow-up, a reward to your customers must be announced for signing up.
Sometimes, more subscribers can be acquired by offering coupons and rewards to them. Your
opt-in rates will be raised by thanking customers for giving their mobile phone numbers.

Offers different from regular coupons and specials must be sent to the customers as a means of
rewarding them. If people are rewarded with offers that can only be availed by them with their
mobile phone numbers, an increase in sales will be noticed by you.

But you should be careful in limiting the number of offers sent by you. It's better to send offers two
to three times in a month. This will create a sort of urgency in them to avail the offer as they would
know that the next offer is not coming soon.

You can ask your customers to forward the offer sent to him or her, to another friend. In this
manner, your offer can become viral and spread more than just your database list.



What's more, the scheduled messages will reach your customer anytime you want and will be
automatically followed up on a monthly, weekly or daily basis. You can also avail the option of
Phone Follow-Up system. It would enable your customers and visitors to hear your voice, thereby
increasing credibility and trust. They might even leave you a voicemail requesting more
information. This will enable the customers to be connected to your phone number and speak with
you live.

Therefore, go ahead and take advantage of this new method of marketing and advertising to make
the most of your business.




NewNetMedia - Online Business Consultants gaining you more exposure & customers for your
business through social media, online marketing & mobile marketing. We create a Blueprint for
your business to get the right Web Presence for you. For more details please visit
http://www.mobilemarketingeu.com/ar/mobile-marketing-association.php




Article Source:
http://www.mobilemarketingeu.com/ar/mobile-marketing-association.php




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For more information on Mobile Marketing Association please check out;
http://www.mobilemarketingeu.com/ar/mobile-marketing-association.php

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