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Managing Cultural Differences (PowerPoint)

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					      Managing Cultural
        Differences

           CHAPTER 12




Group 6
   What Is Culture in an Organizational
                Context?

 Directions -> what is important
             -> how things get done
 Shape people’s behavior
   What Is Culture in an Organizational
                Context?

 Different firms = Different culture
 Clearly understand its growth strategy to meet
  corporate objective.
 Executive to culture creation

                  Communication



                     Values

                                  Beliefs

                                            Expected
                                            behavior
What Is Culture in an Organizational
             Context?

                  Poor
              collaborative
                  skills
                              Inflexible
   Arrogant                    midlevel
                              manager


               Company
                  B
What Is Culture in an Organizational
             Context?


            Failure is
             not an
             option

                     Encourage
                      to take
                       risks




               Company B
   What Is Culture in an Organizational
                Context?

  How will the company A deal with cultural
  differences?
 Ignore the culture
 -> Characterize the partners firm’s culture
   -> Evaluate the characteristics
   -> Manage differences
          Three Types of Culture



 National Culture – Japan vs. the United States
    - The culture of a nation

 Corporate Culture – IBM vs. Merck
     - The culture of an organization
 Subunit Culture – Marketing vs. R&D
     - The culture of a department within the
 organization
                  Three Types of Culture


                      Alliance # 1         Alliance # 2
Type of Culture       Collaborative R&D    Product development,
                      between U.S. firms   manufacturing, and
                                           marketing between a
                                           U.S. and Japanese firm

National              Same                 Different


Corporate             Different            Different


Subunit               Same                 Different
    The Impact of Personality and
        Language on Culture

TWO FACTORS THAT AFFECT CULTURE

 Personality


 Language
     Personality and Stereotype Traps


 Individuals show different behaviors.

 Stereotypical behaviors describe people as a group.
Language Traps
Transmitting Information, Listening, and
            Display Patience

 Communication errors




 Aware of pitfall of using verbal shorthand in
 describing alliance ideas
            Face-to-Face vs. E-Mail

 E-Mail & Videoconferencing
 oIntroduce an increased risk of
 miscommunication in alliances


 Normally, interteam communications should be
 face-to-face during the early day of an alliance
Workable Strategies for Dealing with Culture


 Knowledge
   Cultural training courses



 Trust and Respect
   Cultural intervention program provides many activities that
    foster personal bonding help bridge cultural gaps.
   Culture different cannot stand up under a relentless assault
    of trust and respect.
           Tips on Managing Culture

 Understand the dominant behaviors in each firm’s
 culture

 Develop trust and respect between counterparts


 Have fun together

				
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posted:6/1/2012
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