Marketing Budget Plan - SME Survey.xls

					  Marketing Budget Plan
  Last updated:                                <enter date of last update here>

                                                   Jan         Feb          Mar         Apr          May         Jun        Jul        Aug        Sep        Oct        Nov        Dec        Total

Personnel
Salaries, wages                                          10                                                                                                                   10                 R20
Benefits                                                 11                       10          13           10          11         10         10          4         10          1         10      100
Payroll taxes                                                        10           12          10           12          10         12         14         10          1                             91
Commissions and bonuses                                                                                                                                                                            0
                            Personnel Total           R21          R10            R22     R23            R22       R21        R22        R24        R14        R11        R11        R10        R211

Market Research
Primary research                                                                              10                                                                              10                 R20
Secondary research                                       11          11           11          11           11          11         11         11         11         11         11         11      132
Library management                                                                                                                                                                                 0
                      Market Research Total           R11          R11            R11     R21            R11       R11        R11        R11        R11        R11        R21        R11        R152

Marketing Communications
Branding                                                                                                                                                                                          R0
Advertising                                                                                                                                                                                        0
Web sites                                                                                                                                                                                          0
Direct marketing                                                                                                                                                                                   0
Internet marketing                                    100         100             100     100           100            47     100        100            34     100        100        100       1,081
Collateral                                                                                                                                                                                         0
Press relations                                                                    2                                                                                                               2
Public relations                                                                                                                                                                                   0
Analyst relations                                                                                                                                                                                  0
Events                                                                                                                                                                                             0
             Marketing Communications Total          R100        R100         R102       R100           R100       R47       R100       R100        R34       R100       R100       R100      R1,083

Channels
Channel communications and training                                                                                                          10                    10                            R20
Channel promotions and incentives                        26          26           26          26           26          24         26         26         26         26         26         10      294
Channel commissions/bonuses                                                                                                                                                                        0
                              Channels Total          R26          R26            R26     R26            R26       R24        R26        R36        R26        R36        R26        R10        R314

Customer Acquisition & Retention (CAR)
Lead generation                                         5            10           10          10           10        5          5            10       5            10       5            10      R95
Customer loyalty                                       10                                                           10         10                    10                    10                     50
                                CAR Total             R15          R10            R10     R10            R10       R15        R15        R10        R15        R10        R15        R10        R145

Other
Postage                                                  10                                                            10         10                               10         10                 $50
Telephone                                                            10           10          10                        9          9         9                                           10       67
Travel                                                   10          30            6           6           6                                            10         11         12                  91
Computers and office equipment                                                                            10                                                                                      10
                                 Other Total          R20         R40          R16        R16            R16       R19        R19         R9        R10        R21        R22        R10       R218
                     Total Marketing Budget          R193        R197         R187       R196           R185      R137       R193       R190       R110       R189       R195       R151      R2,123


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                                                           Marketing Budget


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       Jan          Feb           Mar   Apr          May      Jun       Jul           Aug       Sep    Oct          Nov           Dec

         Total Marketing Budget          Personnel Total                Market Research Total         Marketing Communications Total
         Channels Total                  CAR Total                      Other Total

				
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