Smau Milan 2012.pdf by longze569



                                                 OctOber 17-19, 2012

  Smau Milan 2012
The Most Important ICT Exhibition and Conference in Italy
 Smau 2010 edition)


THE NEW Smau format                               Demand orientation                                    Bill
    For more information please contact:
    ChINA                             EUROPE                           USA
    E.J. Krause & Associates, Inc.    E.J. Krause & Associates, Inc.   E.J. Krause & Associates, Inc.
    Xiaohua Chen                      Regine Gessner                   Ron Akins    
SMAU Milan is the most important ICT exhibition and
conference in Italy that is totally dedicated to Information and
Communication Technology. The event is designed to help
leading domestic suppliers and international suppliers of ICT
solutions engage in networking opportunities with
entrepreneurs, corporate and public administration decision
makers and the channel of network operators and service
providers in Italy.

This unique B2B platform offers participants unprecedented
marketing, networking and technology exchange opportunities
that are essential to all companies dedicated to the industry of
today and the technology of the future. The organizers have
developed an event that is perfect for optimizing marketing
and networking opportunities, and with the current global
economic crisis in mind, ensuring that participants receive the
maximum in return on investment.

With a view to the technology demands of the Italian
marketplace, the EXPO COMM conference program will focus
on unified communications and information security. Leading
European companies showcasing the most up to date
technology and international experts on information security
will participate in the conference.

SMAU has partnered
Technology is advancing at such a rapid rate it
has become imperative for all industries to learn
and take advantage of all its benefits. With this
fact in mind SMAU and EXPO COMM have taken
the initiative to create the leading B2B business
forum in Italy. SMAU/EXPO COMM 2012 is the
only event that brings together broadband
communications and ICT technology solutions for
business professionals, government and public
policy planners, and the vibrant enterprise
community in Italy.
                                                                                                                               MILAN 2011
2011 SMAU MILAN RESULTS                                                                                                          PROFILED PARTICIPANTS: 54,486

                     2011 SMAU MILAN RESULTS
                                                                                                                               ( 26,340 END USER and 26,146 ICT CHANNEL)

END USERS DATABASE 26,340 (entrepreneurs managers)
divided per enterprise sector, number of employees, turnover and function/position

           SECTOR                                        NUMBER OF EMPLOYEES                          TURNOVER                              FUNCTION

          Industry                      33,6%            Min 10                    43,5%              min 5 mil Euro             55,3%      Purchase                           3,2%
          Trade                         3,2%             11-50                     18,0%              5-20 mil Euro              13,3%      Administration, finance, control    16,0%
          Services                      34,1%            51-250                    15,6%              21-50 mil Euro             6,7%       Sales, business development        15,2%
          PA -Health-Education-Bodies   28,1%            250-500                   6,5%               51-100 mil Euro            6,4%       ICT, Information system            21,9%
          Other                         1,0%             More than 500             16,4%              101-500 mil Euro           8,2%       Logistics, supply chain            2,6%
                                                                                                      more than 500 mil Euro     10,1%      Marketing, communication           12,6%
                                                                                                                                            Production, operations             6,2%
                                                                                                                                            Research and development, design   8,0%
                                                                                                                                            Human resources, organization      2,8%
                                                                                                                                            Other                              11,5%

END USERS DATABASE (entrepreneurs and managers)
divided per area of interest and short-term investment plan of visitors

 Thematic Area                                                                                                                                            Milan 2011
 A01 - How Enterprise Resource Planning can help manage information and processes in an efficient way                                                         5,584
 A02 - How business intelligence applications can support decisions                                                                                          3,979
 A03 - CRM applications as a tool to effectively manage relations with client                                                                                3,726
 A04 - The opportunities offered by e-invoicing and document dematerialization                                                                               3,692
 A05 - Document Management collaboration and support through Intranet and Web 2.0 solutions                                                                  4,020
 A06 - Innovating processes through Mobile & Wireless solutions                                                                                              4,529
 A07 - Cloud Computing and Software as a Service to improve the efficiency and flexibility                                                                     3,898
                                                                                       xibility of an IT architecture/IT infrastructure                      4,152
 A09 - Innovating corporate communication infrastructures (VoIP, Unified Communication)                                                                      3,060
 A10 - How to avoid costs and damages generated by poor IT security systems                                                                                  3,387
 A11 - How to reach new customers through online marketing services and Web B2C applications                                                                 4,507
 A12 - CAD and PLM solutions                                                                                                                                 2,096
 A13 - The benefits of digital printing solutions                                                                                                             2,752
 A16 - Tablet and Smartphone for business                                                                                                                    5,329
*exclusive profiled contacts. Each visitor can declare interest in one or more thematic area

 Line of Business                                                                                                                                         partecipants
 F01 - Marketing & Sales                                                                                                                                     4,588
 F02 - Administration, finance, control                                                                                                                       2,025
 F03 - Operation & Logistics                                                                                                                                 1,813
 F04 - Purchase                                                                                                                                              1,586
 F05 - Human resources, organization                                                                                                                         1,289
 F06 - Research and development, design                                                                                                                      1,966
 F07 - Retail & Large Retail Trade                                                                                                                           1,080
 F08 - Public Administration                                                                                                                                 1,614

                            The event for specialized ICT media!
                                                                                                                            MILAN 2011S: 54,486
                                                                                                                              PROFILED PART                  T CHANNEL)
                                                                                                                                            ER and 26,146 IC
                 RESULTS                                                                                                    ( 26,340 END US
ICT CHANNEL OPERATORS DATABASE: 26,146 (DEALERS, ISV, VAR, system integrators...)
divided per enterprise sector, number of employees, turnover and function/position

                                        eurs managers) function/position
                     26,340 (entrepren
     SECTOR                           NUMBER OF EMPLOYEES           TURNOVER                                                                  FUNCTION
EN D USERS DATABASE ctor, number of employees, turnover
divided per enter                                                                                   TURNOVER
                                                          NUMBER OF EMPLO

       *each visitor can belong to
       more than one sector
      Telecommunication system 26.5%                                                            min 5 mil Euro                  44,5%         Purchase and Logistics                    3,3%
                                                         Min 10                     56.9%                                                                                                       3,2%
      sales                                                                                     0,5-2 mil Euro                  16,4%         Administration, finance, control 12,3%
                                                         11-50                      18.4%                                                         Purchase                                      16,0%
      Hardware and components 42.6%                                                             2-5 mil Euro Euro               9,7% 55,3%    Technical Area (research control 33,6%
                                                                                                                                                                            , and
      sales (e.g. networking)
                                                         51-250                     7.9%
                                                                                                     min 5 mil                                    Administration, finance
                                                                                                                                              development, design) ment                         15,2%
                                                         250-500                    4.4% 5%     5-10 mil EuroEuro               4,1% 13,3%                         s develop
      Software development              45.8%                                          43,            5-20 mil                                Help Sales, busines
                                                                                                                                                   desk                                 4,5%     21,9%
                                                            Min 10
                                                         More than 500              12.4% 0%    10-50 mil EuroEuro              8,2% 6,7%                        tion syst em
      Third party software              38.2%   33,6%                                  18,            21-50 mil                               SalesICT, Informa                         29,4%    2,6%
              Industry development                          11-50                      15,6%    50-500 mil EuroEuro             8,4% 6,4%          Logistics, supply cha
      integration and                           3,2%                                                  51-100 mil                              Marketing, communication                  9,9%     12,6%
              Trade                                         51-250                      6,5%    more than 500 mil Euro          8,7% 8,2%           Marketi ng, communication
      ICT publisher                     3.6%    34,1%                                                  101-500 mil Euro               10,1%   Human resources                           0,8%      6,2%
                                                            250-500                                                                                    duction, operations
                                    -Bodies      28,1%                                  16,4%          more than 500 mil Euro                 OtherPro                                  6,8%
                                                                                                                                                                             ment, design
               PA -Health-Education                          More than 500                                                                          Research and develop                          2,8%
                                                 1,0%                                                                                                                         nization
              Other                                                                                                                                 Human resources, orga                          11,5%

WHY YOU SHOULD PARTICIPATE:                                                                     THE WEB:
	 unprecedented platform that creates the opportunity to discussers) 	 dedicated website with more than 700,000 users per year visited
                                                                 rs and manag
 An                                                                                                   A
 current and futureDATABASand business eneu
                                          (entrepr opportunities of vis the
   END ofSE        RS challenges E short-term investment planwithinitors                              by over 1,300.000 users
 context U the Italian interest and
                         of marketplace
                                                                                                                                                         Milan 2011
   div ided per area                                                                               	 Continuous visibility on main social networks before and during the
 High level and pro-active forum and conference presentations
	                                                                                                    event                          y                    5,584
                                                                                                                 s in an efficient wa
	 Themat         ic Area
 Unique networking opportunities with high level industry ge informa          and          tion and processe                                               3,979
                                                        can help mana                           ADDITIONAL BENEFITS:
 governmentw Enterprise Resource Planning
     A01   - Ho                                                                            s
                                                                  n support decision                                                                       3,726
 Excellent product presentation nce applications ca
	                                ellige venue                                                        Top
                                                                                                   	 industry leaders and technology providers coming together in a
     A02    - How business int                                                 relations wi   th client
                                                                                                      single event to maximize marketing and networking 2   3,69 opportunities
 Unique format designed ns as a utmosteffectively manage
	                               for the tool to return on investment
     A03 -    CRM applicatio                                                                 ter ialization
                                                                                                      including invaluable technology exchange
                                                                      d document dema                                                                       4,020
	 matchmaking
 B2B                                         by e-invoicing an                                     	 d Web 2. solutions
                       portunities offered
               The openhance brand awareness                                                      net Database: a0profiled list of participants who expressed interest in
	 A04 -and/or                                                               ort through Intra visiting your company booth                                  4,529
                                                  boration and supp
                           Management colla
 Increase - Do
	 A05 marketing                                                             s solutions                                                                     3,898
                                                    Mobile & Wireles
                                                                                                   	 registered attendees on the SMAU/EXPO COMM website will
                               ocesses through
                    ovating prrelationships                                                           be and fle to ility
                                                                                                      ncy invited xibvisit your company booth
 Develop - Inn
	 A06 new business                                                                      the efficie                                                          4,152
                                                                  rvice to improve                                                     ucture
                                           Software as a Se                                        	 an IT architecture/IT infrastr
        A07 - Clou    d Computing and                                                        xibility
                                                                                                      Unlimited number of complimentary invitations sent to your
AUDIENCE PROMOTION:                                                                                   customers, prospects, electronic ication)tailored3,060
                                                                                                                                           mailings           to users with your
                                                                                                                      nifie Commun
                                                                                                      targeted interests d
 Over 350 advertising pages in major trade magazinesation infrastr
	                                                                    ic and websites          uctures (VoIP, U                                               3,387
                                        rporate commun
	       A
 Over A0 advertising pagers in
         20  9 - Innovating comajor national generated by poor IT security	 ms Awareness: your companyto visitors), company 7 in the
                                                                                                     syste                                  profile will be published
                                                                                                                                                              4,50 products
                                                  mages                                                                       handed out
                                                                                                      Innovation Agenda ( tions
                            oid costs and da                                                                    B2C applica
         A10 - How to av
 Over 300 commercials on major local radio stations e marketing services and Web
	                                                                                                    highloighted in the onlkine Gallery of Products, media 62,09 relations with
                                                  rs through onlin
         A11 - How to re
 Over 950,000 targeted
	                          acadvertising me
                                h new custo mailings in collaboration with                            prime local newspapers
 trade associations. Universities and accredited business institutions                                9
                                                                                                   	 sqm-fully equipped turnkey booths (including personalized
          A1  2 - CAD and PLM                                                                         graphics)                                                5,329
 Over 65,000 calls provided by al dedicated lutions
                                    digita printing so
	                                                        call center to invite
          A1  3 - The and ICT of
 decision makers       benefits channel business operators                                          	 SMAU MEDIA: ICT Innovation Award, dedicated to the most
                               Smartphone for bu                                                      innovative Italian Enterprises and Public Administration
          A16 - Tablet and                                                           thematic area
                                           itor can declare interes
                                                                    t in one or more
                                                                                                   	 Innovation Paths – From ideas to Business – Pathsrtecipants
                                                                                                                                                              pa of Innovations
           *exclusive profile                                                                      which brings together over 100 start up companies
 More than 200 editorials and articles focusing on Innovation and
	                                                                                                                                                                                4,588
         Line of Busi in ss
 Technology published neleading business journals -Media                                         Press Guide, a publication distributed to all journalists, containing
 Unlimited, Business and Finance Republic, Il Sole 24 Ore and many                               the official event program and the Special Initiatives2,025
                                                                                                                                                        of the
 more F01 - Marketing & Sa                                                                       exhibitors                                            1,813
                                         , control
 More than 2 - Administration, finance focusing on Innovation and
	       F0 800 editorials and articles                                                          Press Room, effectively houses more than 1,800 journalists over the
                                                                                                 3 day event
 Technology published in trade journals and on websites such as Top
                           & Logistics
          F03 - Ope PC,n
 Trade, Professionalratio Computer Build, Data Manger, Zerouno and                                                                                                                  1,289
 many more - Purchase
          F04                                                                                                                                                                        1,966
 More than 300 accredited urces, organization to the ICT
	                           journalists dedicated
           F05 - Human reso
 Innovation Prize,                                                                                                                                                                   1,080
                             d development, de
           F06 Research an
 More than 30 -televised reports on national TV both before and
	                                                                                                                                                                                    1,614
 during the event tail & Large Retail Trade
            F07 - Re
            F08 - Public Admi
                                 Participation Options
                                        Accelerate your business
 Early Bird Rate for Bookings
 Before April 30, 2012:                              Registration fee includes:
 •	 288€ per 9 sqm Raw Space                         The following services are included in the registration
                                                     and participation fees:
 •	 402€ per 16 sqm Package Space
                                                     •	 Inclusion	of	the	company	data	in	the	General	Catalog	online
 After April 30, 2012:
                                                     •	 Stand	sign	indicating	the	stand	number
 •	 324€ per 9 sqm Raw Space
                                                     •	 Exhibitor	badges	(1	badge	every	4	sqm)	
 •	 438€ per 16 sqm Package Space
                                                     •	 Invitations	(20	every	16	sqm	module);	the	Organizer	will	
                                                        provide to Exhibitors special invitations reserved for
 Registration Fees:                                     Professional Visitors at a reduced price. These invitations are
 1188€ Registration fee per exhibiting company          not intended for sale

                                                     •	 Technical	support	to	Exhibitors
 780€ Registration fee for each Represented/
   BOOTH 9 mq
   BOOTH 9 mq                                        •	 Overall	surveillance	of	the	halls	by	Fiera	Milano

    1 desk reception
    1 desk reception

1 11BOOTH 99 mq
    BOOTH mq

    1 coat rack
    1 coat rack
     1 desk reception
     1 desk reception
    1 waste basket
    1 waste basket
     1 chair
     1 chair
    1 graphic panel w 200 x h 96 cm
    1 graphic panel w 200 x h 96 cm
     1 coat rack
     1 coat rack
    3 spotlights
    3 spotlights
     1 waste basket
     1 waste basket
     1 graphic panel w 200 x h 96 cm
     1 graphic panel w 200 x h 96 cm
    3 spotlights
    3 spotlights

2   BOOTH 16 mq
    BOOTH 16 mq

    1 desk reception
    1 desk reception

2 11BOOTH 16 mq
    BOOTH 16 mq

    1 coat rack
    1 coat rack
     1 desk reception
     1 desk reception
    1 waste basket
    1 waste basket
     1 chair
     1 chair
    1 table with 3 chairs
    1 table with 3 chairs
     1 coat rack
     1 coat rack
    1 graphic panel w 200 x h 180 cm
    1 graphic panel w 200 x h 180 cm
     1 waste basket
     1 waste basket
    3 spotlights
    3 spotlights
     1 table with 3 chairs
     1 table with 3 chairs
     1 graphic panel w 200 x h 180 cm
     1 graphic panel w 200 x h 180 cm
    3 spotlights
    3 spotlights

SMAU EXPO COMM   6430 Rockledge Drive, #200
                 Bethesda, MD 20817-1847


                                    For more information contact:
                                                   Ron Akins
                                         E.J. Krause & Associates, Inc.
                            6430 Rockledge Drive, Suite 200, Bethesda, MD 20817 US
                                    +1-301-493-5500 •

                  ChINA                            JAPAN                         RUSSIA
                  E.J. Krause & Associates, Inc.   EJK Japan, Ltd.               E.J. Krause & Associates, Inc.
                  Tel: +86-10-8451-1832            Tel: +81-3-6459-0444          Tel: +7-495-649-69-21
                  Fax: +86-10-8451-1829            Fax: +81-3-6459-0445          Fax: +7 495-223-2269
                  Contact: Grace Mak               Contact: Tsuyoshi Kanno       Contact: Ksenia Veselkova

                  EUROPE                           KOREA                         SPAIN
                  E.J. Krause & Associates, Inc.   K. Fairs Ltd.                 E.J. Krause & Asociados
                  Tel: +49-211-610730              Tel: +82-2-555-7153           Tel: +34-91-540-1710
                  Fax: +49-211-6107337             Fax: +82-2-556-9474           Fax: +34-91-540-1711
                  Contact: Regine Gessner          Contact: SK Hong              Contact: Elisa Reyes

                  ITALY                            MEXICO
                  Innovability S.r.l               E.J. Krause de Mexico
                  Tel: +39-0287-156782             Tel. +52-55-1087-1650
                  Fax:+39-0287-153194              Contact: Angelica Rodriguez
                  Contact: Gianluigi Ferri

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