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Government Communications (GCIS) briefing to the
Portfolio Committee on Communications
15 June 2004
Period leading up to end of First Decade of Freedom
- a time to:
Consolidate and intensify current programmes
Review progress and prepare for the challenges of the
Second Decade of Freedom
As context to the GCIS strategic plan and budget:
Milestones of GCIS’ work during the past year
Reflections on the communication challenges of the
Second Decade of Freedom.
National Imbizo Focus Week
Theme:
Completion of
Release of final
the Truth and
Report
Reconciliation
Distribution of
Process
reparation grants
16 Days of
Action for No Extended reach
Violence Against and impact
Women and Impact expected
Children to grow in 2004.
Interaction across departments
around the need to absorb new
insights into our country’s
transition:
with the public at large
with a range of researchers
and stakeholders including
the media
Ensuring that the results of the Review
reached as many citizens as possible in
formats and languages they prefer.
Preparing brought immense communication
challenges for government:
Leadership, for truly national and
unifying celebrations
Co-ordination of planning and
implementation over a long period
Production of publicity and branding
material
Interface between celebrations within SA
and those held in other parts of the world
GCIS played its part through its work in
support of the Inter-Ministerial Committee.
GCIS was:
Central in the
communication campaign
around the 40th anniversary
of Africa Day
And is:
Intimately involved in the
integrated work of
government to realise the
objectives of the AU and
Nepad.
More Multi-Purpose Community
Centres (MPCCs) were opened
during 2003
Totalof 56 at end of 2003/04 year -
a result of co-operative efforts
among national depts, provincial
administrations and municipalities
Programme on course to meet objective of
60 MPCCs by end 2004, with the aim of:
Ensuring one MPCC in each district
protracted programme to have
Starting
one MPCC in each of the 284
municipalities.
Dept of Public Dept of Trade &
Service and `
Industry
Administration
Intensive interaction ` in Establishment at 3 MPCCs
2003 in preparation for: of pilot Business Zones
the introduction of which bring information
Community about economic
Development Workers opportunities and support
services within easier
Launch of Batho Pele
reach of communities.
e-Gateway
Will present own annual reports - reflecting
maturing of these projects
Both depend on partnership of government and
civil society
Both have taken giant strides in addressing
their core mandates.
A baseline empowerment survey has
begun to:
Help the industry set benchmarks
and targets
Inform a balanced scorecard and
charter
Update of the Advertising Transformation Index Research
is in progress to compare adspend against the
composition of the population and audiences
This work will inform the report which the
Transformation Monitoring and Steering Committee
will be giving to the Committee later this year.
Capacity to Communication in
meet support of the
communication implementation of
challenges government's
Programme
Continued of Action
progress in
key areas in
core mandate
Strengthening the Broadening access to Means of receiving
government government and imparting
communication system information information and ideas.
Stock- Directives
taking of
exercise Longer term Comtask
assessment of report
progress
Foundation of our assessment of communication
challenges for the next decade.
Government wide communication system
Government
communicators Forum
(3X per annum)
Pre-Cabinet Communication
Meetings Clusters
Co-ordinating
structures
Provincial
Heads of Ministerial Liaison
Communication Officers Forum
Meetings
Strengthening local
government capacity
Government wide communication system
State of the
Makgotla Nation Address
Monthly DG Fortnightly Cabinet
Bua
Clusters Current Affairs
Briefs
meeting discussion
Weekly GCIS
Secretariat Daily Rapid
meetings Response
Access to communication and information
Substantial shift towards
unmediated communication to:
improve access to govt
information
afford citizens opportunity
to make their views and
concerns known to govt
Imbizo Government- Broadcast
Publications Big
on-Line media (ALS)
in all screens
Audio (MPCCS,
languages Braille
Tapes NGOs, CDW)
October 2003 imbizo focus week biggest ever
Nov 01 Apr 02 Oct 02 Apr 03 Oct 03
No. of events 170 300 320 365 410
Ministers 14 18 9 23 13
Dep. Ministers 4 4 3 5 3
Premiers 7 7 8 7 8
MECs 40 53 70 73 84
Local gov reps. 107 50 155 71 263
Direct and interactive communication becoming part of
the fabric of governance
Working with other departments to further enhance
imbizo forms a key part of GCIS plans for the future.
Shift towards LSM 1-5 in communication campaigns
Supporting above-the-line advertising with media vehicles preferred by
lower LSM groups, e.g. outreach programmes (big screen events)
111 big screen events countrywide allowed an estimated 160 000 South
Africans the opportunity to watch the Presidential Inauguration live
Issuing of guidelines to all DGs to promote departmental adspend against
all LSM groups, especially LSM 1-5
Monitoring adspend of depts to promote use of the most appropriate
channels
Using peer assessment of Heads of Communication to address this issue
Multi-media campaigns placing emphasis on African Language Stations
and community radio stations.
Shifting communication campaigns for wider reach
Spending handled by GCIS – patterns affected by time of year
Radio Below The
ALS & CRS Others TV Print Outdoor Line Total
10/02 – 06/03 17% 10% 12% 43% 13% 5% 100%
07/03 – 12/03 45% 13% 10% 32% -% -% 100%
Disseminating Programme of Action outlined in State of the Nation Address
Distribution Print Radio Outreach People W disabilities Total
2002 7% 70% 17% 7% 0% 100%
2003 14% 23% 36% 16% 2% 100%
2004 33% 15% 21% 28% 3% 100%
Distribution of below-the-line material: direct-to-home (incl in rural areas) and other
distribution outlets (MPCCS, GICs, Wards, schools, libraries, post offices, etc.)
Outreach: community-based events, esp. in rural areas, during which media such
as big screens, street theatre, mobile video units and workshops are prioritised.
Research in progress will give a better picture of government-wide patterns.
