Government Communications (GCIS) briefing to the Portfolio Committee on Communications 15 June 2004 Period leading up to end of First Decade of Freedom - a time to: Consolidate and intensify current programmes Review progress and prepare for the challenges of the Second Decade of Freedom As context to the GCIS strategic plan and budget: Milestones of GCIS’ work during the past year Reflections on the communication challenges of the Second Decade of Freedom. National Imbizo Focus Week Theme: Completion of Release of final the Truth and Report Reconciliation Distribution of Process reparation grants 16 Days of Action for No Extended reach Violence Against and impact Women and Impact expected Children to grow in 2004. Interaction across departments around the need to absorb new insights into our country’s transition: with the public at large with a range of researchers and stakeholders including the media Ensuring that the results of the Review reached as many citizens as possible in formats and languages they prefer. Preparing brought immense communication challenges for government: Leadership, for truly national and unifying celebrations Co-ordination of planning and implementation over a long period Production of publicity and branding material Interface between celebrations within SA and those held in other parts of the world GCIS played its part through its work in support of the Inter-Ministerial Committee. GCIS was: Central in the communication campaign around the 40th anniversary of Africa Day And is: Intimately involved in the integrated work of government to realise the objectives of the AU and Nepad. More Multi-Purpose Community Centres (MPCCs) were opened during 2003 Totalof 56 at end of 2003/04 year - a result of co-operative efforts among national depts, provincial administrations and municipalities Programme on course to meet objective of 60 MPCCs by end 2004, with the aim of: Ensuring one MPCC in each district protracted programme to have Starting one MPCC in each of the 284 municipalities. Dept of Public Dept of Trade & Service and ` Industry Administration Intensive interaction ` in Establishment at 3 MPCCs 2003 in preparation for: of pilot Business Zones the introduction of which bring information Community about economic Development Workers opportunities and support services within easier Launch of Batho Pele reach of communities. e-Gateway Will present own annual reports - reflecting maturing of these projects Both depend on partnership of government and civil society Both have taken giant strides in addressing their core mandates. A baseline empowerment survey has begun to: Help the industry set benchmarks and targets Inform a balanced scorecard and charter Update of the Advertising Transformation Index Research is in progress to compare adspend against the composition of the population and audiences This work will inform the report which the Transformation Monitoring and Steering Committee will be giving to the Committee later this year. Capacity to Communication in meet support of the communication implementation of challenges government's Programme Continued of Action progress in key areas in core mandate Strengthening the Broadening access to Means of receiving government government and imparting communication system information information and ideas. Stock- Directives taking of exercise Longer term Comtask assessment of report progress Foundation of our assessment of communication challenges for the next decade. Government wide communication system Government communicators Forum (3X per annum) Pre-Cabinet Communication Meetings Clusters Co-ordinating structures Provincial Heads of Ministerial Liaison Communication Officers Forum Meetings Strengthening local government capacity Government wide communication system State of the Makgotla Nation Address Monthly DG Fortnightly Cabinet Bua Clusters Current Affairs Briefs meeting discussion Weekly GCIS Secretariat Daily Rapid meetings Response Access to communication and information Substantial shift towards unmediated communication to: improve access to govt information afford citizens opportunity to make their views and concerns known to govt Imbizo Government- Broadcast Publications Big on-Line media (ALS) in all screens Audio (MPCCS, languages Braille Tapes NGOs, CDW) October 2003 imbizo focus week biggest ever Nov 01 Apr 02 Oct 02 Apr 03 Oct 03 No. of events 170 300 320 365 410 Ministers 14 18 9 23 13 Dep. Ministers 4 4 3 5 3 Premiers 7 7 8 7 8 MECs 40 53 70 73 84 Local gov reps. 107 50 155 71 263 Direct and interactive communication becoming part of the fabric of governance Working with other departments to further enhance imbizo forms a key part of GCIS plans for the future. Shift towards LSM 1-5 in communication campaigns Supporting above-the-line advertising with media vehicles preferred by lower LSM groups, e.g. outreach programmes (big screen events) 111 big screen events countrywide allowed an estimated 160 000 South Africans the opportunity to watch the Presidential Inauguration live Issuing of guidelines to all DGs to promote departmental adspend against all LSM groups, especially LSM 1-5 Monitoring adspend of depts to promote use of the most appropriate channels Using peer assessment of Heads of Communication to address this issue Multi-media campaigns placing emphasis on African Language Stations and community radio stations. Shifting communication campaigns for wider reach Spending handled by GCIS – patterns affected by time of year Radio Below The ALS & CRS Others TV Print Outdoor Line Total 10/02 – 06/03 17% 10% 12% 43% 13% 5% 100% 07/03 – 12/03 45% 13% 10% 32% -% -% 100% Disseminating Programme of Action outlined in State of the Nation Address Distribution Print Radio Outreach People W disabilities Total 2002 7% 70% 17% 7% 0% 100% 2003 14% 23% 36% 16% 2% 100% 2004 33% 15% 21% 28% 3% 100% Distribution of below-the-line material: direct-to-home (incl in rural areas) and other distribution outlets (MPCCS, GICs, Wards, schools, libraries, post offices, etc.) Outreach: community-based events, esp. in rural areas, during which media such as big screens, street theatre, mobile video units and workshops are prioritised. Research in progress will give a better picture of government-wide patterns.
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