HOW TO SET UP A BLOG: 5 Ways a Virtual Assistant Can Help If you are currently blogging then you know that it's a great tool to attract visitors to your website and build relationships with your contacts. However many business owners know the benefits of blogging but very few actually write one on a regular basis. Now there are various reasons for this but two of the main ones are: people don't know how to set up a blog and they don't have the time to post regularly. And let's face it, an out of date blog is worse than not having one at all. So if you want to start a blog or reinstate an existing one, how can you set up a blog without too much effort? Well, here are 5 ways that a virtual assistant can help you with managing your blog. The best platform to use. A virtual assistant can set up your blog on a platform that suits your needs. The most popular blogging platform is WordPress. If your website is already on WordPress then you can integrate your blog within it, which is a great way to boost traffic to your website. You can also add additional functionality in the form of plugins to help with SEO, spam, and social sharing etc. If you just want to set up a quick and simple blog then there are other options such as Blogger, Tumblr and Posterous. Design with your company branding. A virtual assistant can design your blog so that it fits in with your company branding, and matches your website if you have one. It's essential to keep your branding seamless across all your online marketing activities so your readers can instantly recognise it's you when they land on a particular site. Research relevant content and keywords. A virtual assistant can research relevant content and hot topics in your industry which you can then use as the basis of your own blog content. They can also research relevant keywords which will help your blog rank higher on the search engines. Once you have written your content, the VA can post it on to your blog, adding any formatting and images as necessary. Set up a schedule. It's a good idea to blog at least once a week and a virtual assistant can set up a schedule and remind you when a blog is due. You do need to be posting regularly if you want to build a relationship with your readers, because if they like what they read, they will either subscribe to your blog or check back regularly to see what's new. Promote your blog. It's no good having a blog full of interesting and valuable content if no one reads it. A virtual assistant can help to promote your blog by adding social sharing buttons, posting links to your social media accounts, and using websites that let the search engines know that your blog has been updated. If you use email marketing, then a VA can set it up so that your blog is automatically sent out to your list every time it's updated. So if you want to share your expertise and build relationships with your online contacts, but don't know how to set up a blog, then save time and stress by hiring a virtual assistant to do it for you.
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