Engagement Leaders integrated map

							                           Engagement Leader role with Internal Stakeholders                                                                             Engagement Leader role with External Stakeholders
                                  (board, management, employees)                                                                                                 (suppliers, customers, partners)


                                               Build Trust   Expand Trust                                                                     Earn Credibility with Own Constituency      Gain Credibility with Other Constituencies


                                      Listen carefully           Learn group dynamics                                                                    Set example of openness              Assess their view of what you offer


                               Be sensitive to needs             Empower all to engage                                                                         Reward cooperation             Co-create value with them



                                   Manage Expectations       Inspire Imagination                                                                                     Develop Protocols    Inspire Imagination


               Marry vision w/ practical applications            Visualize desired outcomes                                                                 Formalize agreements              Visualize desired outcomes


                                Hold all accountable             Encourage ownership                                                                       Keep clarity of process            Encourage ownership



                                          Value Structure    Able to Improvise                                                                                       Build on Victories   Learn from Mistakes


                           Maintain clear processes              Galvanize team to brainstorm                                                           Use pilots to have success            Keep clear focus

                                                                                                                                                           Expand wisely to scale             Adapt to needs
                               Reward collaboration              Change as insights emerge                    Engagement Leaders




                                                                                          Engagement Leader role with Adversarial Stakeholders
                                                                                         (govt regulators, NGO watchdogs, activist shareholders)

                                                                                                   Choose Potential Allies    Choose Your Battles


                                                                                   Start w/ those likely to see benefit          Determine what's inviolable

                                                                                   Use early adapters as champions               Negotiate what you can



                                                                                                     Form Chains of Trust     See Humanity in Others


                                                                                                  Recognize catalysts            Use strengths of all

                                                                                               Cohere catalytic teams            Deal w/ weaknesses collectively

                                                                                   Create shared purpose & benefits              Form & enhance deep bonds



                                                                                                               Be Proactive   React Wisely


                                                                                   Maintain ongoing communications               Respond quickly & consistently

                                                                                              Promote your message               Expand outward to larger networks

Role of the Bridging Leader Mindmap Master (P).mmap - 24/04/2012 - Mindjet