15 Tips for More Effective Facebook Advertising.txt

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1. Split Test Your Ads

Split testing is the secret to successful Facebook advertising.

2. Bookmark The Ad Help Center

Here is the Facebook Ad Help Center to check out if you want answers from Facebook directly.

3. Drive Traffic to a "Reveal Tab"

Driving fans to a page that contains a "Reveal Tab" hiding exclusive Fan content is the most
effective way to convert visitors to fans.

4. Include an Email Capture form on Your Fan Page

Capture the email address of the lead to your website and then follow up with them using an
autoresponder email system such as Aweber.

5. Advertise a Page Within Facebook

By advertising a page within Facebook you give people the ability to "Like" your page (Or RSVP to
your event) without ever clicking on your ad.

Advertising that contains Facebook features like the "Like" button is larger than other advertising
and certainly attracts more attention and drives a better CTR than an ad without these features.

6. Strive to Get The Best CTR Possible

The higher your CTR is, the lower your cost per click (CPC) will be.

Test several different images to see which one works the best.

Try targeting your different ad images to different demographic groups to find the group that clicks
through the most.

7. Target Friends of Connections

Use peer pressure to your advantage.
When an ad shows the viewer that one of their friends has already "Liked" the ad, this increases
the chance the viewer will click it.

8. Use Coupons on Your Landing Page

Coupons will help sell your product. The more product you sell, the more advertising you can
afford to do.

9. Offer a Free Gift

Offring free eBooks, videos, and eCourses are excellent ways to capture email addresses, and
gain the trust of subscribers who will then be more likely to buy products you offer.

10. Monitor your Ads Carefully

Being aware of your CPC will save you from over paying.

If the CPC you are being charged is to high, change the ad and develop a more compelling ad that
will allow you to buy traffic at a more affordable rate.

11. An "Action" is an in-ad Like

When viewing your Facebook Ads Insights dashboard when you notice the "Action" keep in mind
that this metric is the number of fans that ad has generated.

12. Hyper Target Your Ad

By targeting an image and ad copy to a very specific and hyper targeted demographic group you
can increase your click through.

Targeting Fans of relevant pages on Facebook will help your campaign perform well.

13. Getting Ads Approved

Facebook ads get approved by employees, not interns. These employees are regular people and
make mistakes, so getting an ad disapproved now doesn't mean it won't be approved an hour from

14. Be Aware of Facebook's Time Zone when Approving Ads

Facebook is located in Palo Alto, which means they are in the Pacific Standard Time (PST) Zone.

This means that you are going to get your ad approved during the hours of 8am to about 8pm

It generally takes between 1-6 hours to get an ad approved.

15. Read the Ad Guidelines
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How To Make $1377.30 Giving Away Free Stuff In Facebook?
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