Enfield Bullet by amalbcyriac

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									Royal Enfield was the name under which the Enfield Cycle Company made motorcycles,
bicycles, lawnmowers and stationary engines. This legacy of weapons manufacture is
reflected in the logo, a cannon, and their motto "Made like a gun, goes like a bullet". Use
of the brand name Royal Enfield was licensed by the Crown in 1890. The original
Redditch, Worcestershire based company was sold to Norton-Triumph-Villiers (NVT) in
1968. Production ceased in 1970 and the company was dissolved in 1971.[1]

In 1956 Enfield of India started assembling Bullet motorcycles under licence from UK
components, and by 1962 were manufacturing complete bikes. Enfield of India bought
the rights to use the Royal Enfield name in 1995. Royal Enfield production, based in
Chennai, continues and Royal Enfield is now the oldest motorcycle brand in the world
still in production with the Bullet model enjoying the longest motorcycle production run
of all time

Enfield Indians

From 1955 to 1959, Royal Enfields were painted red, and marketed in the USA as Indian
Motorcycles by the Brockhouse Corporation, who had control of the Indian Sales
Corporation (and therefore Indian Motorcycles) and had stopped manufacturing all
American Indians in the Springfield factory in 1953. But Americans were not impressed
by the badge engineering and the marketing agreement ended in 1960, and from 1961,
Royal Enfields were available in the US under their own name. The largest Enfield
"Indian" was a 700 cc twin named the Chief, like its American predecessors.
[edit]
Enfield India (1949–present)
Main article: Royal Enfield Motors

Royal Enfield motorcycles had been sold in India from 1949. In 1955, the Indian
government looked for a suitable motorcycle for its police and army, for use patrolling
the country's border. The Bullet was chosen as the most suitable bike for the job. The
Indian government ordered 800 350 cc model Bullets, an enormous order for the
time.[11] In 1955, the Redditch company partnered Madras Motors in India in forming
'Enfield India' to assemble, under licence, the 350 cc Royal Enfield Bullet motorcycle in
Madras (now called Chennai). Under Indian law, Madras Motors owned the majority
(over 50%) of shares in the company. In 1957 tooling equipment was sold to Enfield
India so that they could manufacture components.

Royal Enfield India is still manufacturing in India and is being sold in India and is also
being exported to Europe as well as America and Australia. Recently Royal Enfield has
undergone a major retooling particularly in the engine department with introduction of
twin spark unit construction engine on all its models with EFI available on their flagship
500cc model. This retooling has sparked such an interest in these bikes that they have
started double shifts at the plants.

								
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