In April 1870, seven sisters had their monastery on a mission to the Wild West in Carondelet, Missouri en route to Tucson in the Arizona area. Travel through difficult terrain, and constant threats of Indian attacks in the face, they pioneered by train, car and boat covers. By the time the sisters reached Arizona, they "almost drowned, suffered the heat and fatigue, and the graves of many settlers that the Indians were murdered." The settlement in the Old Pueblo, they started a school for a few days later, at 1880 St. Mary's Hospital, the first one opened in Arizona. Such nuggets of Arizona history sprinkled throughout the Arizona Highways magazine from time to time, but the majority of the content deals with a more contemporary subjects such as special editions on photography, hiking, the best places to eat, weekend getaway or family adventures. The writing style is fresh and insightful as one would expect of a native. Ever remember, the back drop | drop to these stories are breathtaking photography selected by the art director of an estimate of the submissions of a remarkable group of photographers. Attracting Tourists pay off And therein lies the secret of the magazine's success. Circulation grew to 150,000 subscribers who are dedicated in all 50 states and more than 100 countries. About 60% are able residents and 40% live outside the state. While satisfied Publisher Win Holden, members of the state legislature, including the magazine falls are more excited about the 37.4 million tourists in 2008, a significant increase of 35.2 million in 2007. A 2005 study attributed $ 35 million of tourism revenue each year after publication. Arizona Highways is a self sustaining publication no money from the State. And Holden plans to keep it that way. He re-design of the organization, saving approximately $ 600,000 per year, and rented a first-rate management team retained. A new dynamic Whether you want to read about "rootin, tootin, shooting the old west or contemporary spectacle of tourists hiking in the Grand Canyon, you all as you move from one problem to another. These stories do not develop by chance . Editor Robert Stieve, a new dynamic to the publication of disciplined planning at the core of the process. The staff is proud of the 11 international awards for magazine writing, photography and design by the local International Association magazine. "We have worked to slowly migrate from the sedentary content service stories like hiking and adventure travel guides," said Holden. "When the publication began in April 1925, his goal was the work of the Arizona Highway Department to showcase By the 1930s, the charge is prophetic change and Arizona Highways has a tourist publication become. Today. Is that mission expanded to the promotion of travel to and in Arizona. " Creative talent This is all made possible by the use of 300 photographers, illustrators and writers who regularly contribute to the magazine. With access to a talent pool, it extends the magazine's ability. But they are assisted and permanently blessed with access to some of the most beautiful landscapes anywhere in the world. The results speak for themselves. Magazine covers cry for attention as they view nature's best ... For example, Sedona's Cathedral Rock at sunset, a lightning storm over Tucson at night or snow covered Ponderosa pine in the Apache-Sitgreaves National Forest. But it's the mountains that the spiritual aura of the country and give visitors and residents break. One can only admire the talent of the photographers, illustrators and art directors who are able to bring the reader into the moment. Guide to Nature's Best Large numbers of tourists and residents looked love to communicate with nature's best and rely on the magazine to guide them to the wild and sometimes little known websites. What is most remarkable is a long time people (15 to 20 years) is something new in every issue. This is what brings tourists to Arizona. John Riley is president, Business Associates Board, a business development consulting company based in Phoenix, AZ. John is also an instructor of business management courses for business people at Paradise Valley Community College and a former corporate strategy columnist for the Business Journal. He moved to Arizona after his career at a multinational corporation where he was in sales, marketing and management roles. Included in his experience was six years of international work in Europe, Africa and the Middle East, while living in Lausanne, Switzerland.