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					In April 1870, seven sisters had their monastery on a mission to the Wild
West in Carondelet, Missouri en route to Tucson in the Arizona area.
Travel through difficult terrain, and constant threats of Indian attacks
in the face, they pioneered by train, car and boat covers. By the time
the sisters reached Arizona, they "almost drowned, suffered the heat and
fatigue, and the graves of many settlers that the Indians were murdered."
The settlement in the Old Pueblo, they started a school for a few days
later, at 1880 St. Mary's Hospital, the first one opened in Arizona.

Such nuggets of Arizona history sprinkled throughout the Arizona Highways
magazine from time to time, but the majority of the content deals with a
more contemporary subjects such as special editions on photography,
hiking, the best places to eat, weekend getaway or family adventures. The
writing style is fresh and insightful as one would expect of a native.
Ever remember, the back drop | drop to these stories are breathtaking
photography selected by the art director of an estimate of the
submissions of a remarkable group of photographers.

Attracting Tourists pay off

And therein lies the secret of the magazine's success. Circulation grew
to 150,000 subscribers who are dedicated in all 50 states and more than
100 countries. About 60% are able residents and 40% live outside the
state. While satisfied Publisher Win Holden, members of the state
legislature, including the magazine falls are more excited about the 37.4
million tourists in 2008, a significant increase of 35.2 million in 2007.
A 2005 study attributed $ 35 million of tourism revenue each year after
publication.

Arizona Highways is a self sustaining publication no money from the
State. And Holden plans to keep it that way. He re-design of the
organization, saving approximately $ 600,000 per year, and rented a
first-rate management team retained.

A new dynamic

Whether you want to read about "rootin, tootin, shooting the old west or
contemporary spectacle of tourists hiking in the Grand Canyon, you all as
you move from one problem to another. These stories do not develop by
chance . Editor Robert Stieve, a new dynamic to the publication of
disciplined planning at the core of the process. The staff is proud of
the 11 international awards for magazine writing, photography and design
by the local International Association magazine.

"We have worked to slowly migrate from the sedentary content service
stories like hiking and adventure travel guides," said Holden. "When the
publication began in April 1925, his goal was the work of the Arizona
Highway Department to showcase By the 1930s, the charge is prophetic
change and Arizona Highways has a tourist publication become. Today. Is
that mission expanded to the promotion of travel to and in Arizona. "

Creative talent
This is all made possible by the use of 300 photographers, illustrators
and writers who regularly contribute to the magazine. With access to a
talent pool, it extends the magazine's ability. But they are assisted and
permanently blessed with access to some of the most beautiful landscapes
anywhere in the world. The results speak for themselves.

Magazine covers cry for attention as they view nature's best ... For
example, Sedona's Cathedral Rock at sunset, a lightning storm over Tucson
at night or snow covered Ponderosa pine in the Apache-Sitgreaves National
Forest. But it's the mountains that the spiritual aura of the country and
give visitors and residents break. One can only admire the talent of the
photographers, illustrators and art directors who are able to bring the
reader into the moment.

Guide to Nature's Best

Large numbers of tourists and residents looked love to communicate with
nature's best and rely on the magazine to guide them to the wild and
sometimes little known websites. What is most remarkable is a long time
people (15 to 20 years) is something new in every issue. This is what
brings tourists to Arizona.

John Riley is president, Business Associates Board, a business
development consulting company based in Phoenix, AZ. John is also an
instructor of business management courses for business people at Paradise
Valley Community College and a former corporate strategy columnist for
the Business Journal.

He moved to Arizona after his career at a multinational corporation where
he was in sales, marketing and management roles. Included in his
experience was six years of international work in Europe, Africa and the
Middle East, while living in Lausanne, Switzerland.

				
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