Direct Sellers LinkedIn Brand Building Communities by prathy89


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									LinkedIn is one of the oldest social networks and is often considered the
most professional. As businesses are embracing the power of social media
sites, a lot of professionals see the advantages of taking their business
and their personal brand online and making use of social media to help
spread brand awareness. If you're a direct seller, it can also help you
in sharing your passion and your brand. It's not to focus on recruiting
as much as it is to focus on providing helpful information to your target
audience and creating a community of people with common interests and

Most professionals and employees from top companies have LinkedIn
profiles. The site is designed to allow user interaction, and with most
professionals using this site, you can just imagine the benefits that one
can get by interacting with experts.

As a user, it's important to realize that there is more than just
following and contacting professionals; you can actually start your own
group to take advantage of the site's full potential in helping you with
your business and brand needs. LinkedIn allows you to build your own
network and attract users that share your interests; it allows you to
build a community where you can learn and market.

Why start a group?

As a professional, you want to continue learning, especially for your
business. Whatever you are offering, products or services, innovation is
important. When you create your own group and have gained members that
share and understand your business needs, getting information and ideas
will be easy for you. You have that advantage to quickly access
information by asking your members and discussing ideas with them.

As a group manager, you are giving your members the chance to interact
with other members. Facilitating a place where they can get the same
benefits that you are getting from your members, ideas and helpful
information, is a great way for others to sample your character and
competence. Share your passions with your group and you will gain their
respect, along with develop and grow relationships.

Attract members

Before you start your group, review your goals and intentions for the
group. Think of whom your target audience is and what type of group you
want to manage: open, member-only or private. Here are some ways you can
attract members:

 Invite your first-degree network to join. If you already have contacts
on LinkedIn, why not invite them to your group.

 Look for potential members in the networks of your connections. Find
people whose profiles suits your needs.

 Look at "Viewers of this Profile also viewed" to scout for others who
share the same interests.
 Browse through companies. This helps you find potential members if your
focus is industry-specific.

 Define your target audience and create alerts. You can save your
searches and get notified when the site detects similar profiles.

 Make use of the "Share-Group" link located on the right side in the
Group Home page menu.

When sharing your group link with other groups, be careful where you post
it and watch your timing. You do not want to spam their pages with your
link or comment on every discussion posting a link to your Group.

Make your group work to its full potential

It is easy to create a group, but it requires time and effort to actually
feel the benefits of having one. Some groups do not succeed because their
strategy in maintaining the group is not enough or their goal is focused
on short term benefits.

Think of what your long term goals are for the group. How can you help
your members by sharing what you know and giving them practical and
useful information? Dedicate time to how you can provide content,
articles and topics for discussions, in order to keep them interested. Be
creative and make your group an interactive one. Make your members feel
like they really belong to a community.

Managing a LinkedIn Group will help your brand in many ways if you are
also willing to help your members. Promote your brand in your group and
at the same time give them something valuable like helpful information.
Keep building your group and promote interaction at all times. Your group
is a community of people who understands what your brand is about, and
your members will help your business succeed.

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