If you are blogging to make money it is important to have some type of
brand strategy on your site. This will help to boost the clarity of who
you are and what you do which will result in an increase your marketing
effectiveness. Brand building is a relatively simple process that is most
effective when your efforts are consistent and repetitive. On your blog
there are 4 simple branding strategies you need to implement and most
especially if you are intent on earning an income.
Here are 4 easy to implement strategies you can use when blogging to make
money that will increase your marketing effectiveness.
Stating your reasons for why you blog is something commonly recommended
and should be place either within the 'about author' section or on a
separate page. Your mission statement will set the tempo of things to
come on your site and makes visitors aware of what they can expect. This
can be considered the cornerstone of your brand building strategy on the
site since it clearly conveys your intentions.
The content you place on your blogging platform needs to conform with the
'intentions' of your mission statement. The success you achieve will be
very dependent upon the quality and consistency of your postings. As far
as the consistency is concerned, branding strategies are all reliant upon
continually reinforcing the image being developed. The entries published
on the site will be a significant 'tool' in helping to continually
reinforce your brand!
Calling upon your creative talents here is where you can 'artfully'
reinforce any image you are wanting to develop. One of the more subtle
branding strategies you can use is in the design or layout you choose for
your blogging platform. Creating an environment or theme consistent with
your image is a terrific subliminal approach to brand building but yet a
very important component of your overall strategy. You want the layout to
give the 'look and feel' of the brand you want to establish!
Once again a little creativity is needed here by choosing some type of
logo, symbol or even a picture that best represents what it is you stand
for or how you want to be perceived. The use of your selection here is
not limited to the blog itself but can also be used in 'off site'
branding strategies as well. Email, signature files, newsletters or even
viral reports can all be identified with your logo!
The need for a brand strategy when you are blogging is especially
important if you intent to earn an income. Brand building is important
because it makes you more easily identifiable online and leaves little
question as to what you do or who you are. By boosting your profile in
this way it will also help to boost your marketing effectiveness as well
while decreasing your efforts, sweet deal! The 4 branding strategies
reviewed above are very easy to implement and downright essential if you
are blogging to make money. It makes little sense to invest the time and
effort to generate traffic for your business without first letting people
know who you are and what you do! Brand building can and will do just
that for you while making your name a more familiar one on the internet.