An online affiliate business is a great way to start marketing on the internet in part due to the low startup costs involved. Most online entrepreneurs are also attracted to this business since you don't have to create your own products to sell. For theses reason the affiliate marketing model is widely considered the best business to start online. Due to the popularity of affiliate marketing however there does exist plenty of competition. In order to gain a competitive edge it is important that you establish a 'unique identity' or 'brand' within your field. With so many promoting the same products and ultimately using the same affiliate website how do you distinguish yourself from the rest of the pack? Below are 3 simple steps you should implement once you start marketing affiliate products to help you develop a unique identity within your chosen field. Have Your Own Website Although it is not necessary to do so it would be very beneficial for you to set up your own website. Having your own site helps you to build more of an online 'identity' enabling you to gain some separation from other affiliate marketers. It will be the job of the affiliate site to do the hard selling so use your site to just remind visitors why they would want to purchase the product. By reviewing some of the product benefits you can 'set their mood' before sending them on to the affiliate site. Set Up a Blog You can use any of the available 'free' blogs on the internet and refer website traffic to this site. By engaging visitors on your own blog you can give them a better 'feel' for who you are. This is also a perfect opportunity to interact with them by encouraging them to leave comments. Through this type of 'give and take' a certain familiarity is being established and hopefully a bond is being forged. Collect Customer Info Whether it is on your blog or website set up a 'squeeze' page where you can collect visitors contact information. Once you have this you now have another opportunity to make contact and build a relationship with them. It is important to remember to keep in contact with your list so they may become familiar with you. An online affiliate business is an excellent way to start marketing on the internet and attracts many online entrepreneurs due to the low startup costs. Affiliate marketing is commonly regarded as the best business to start online. Due to its popularity however this field can be very competitive therefore it is important to establish your own unique identity to help gain a competitive edge. By following the 3 simple steps outlined above you should be able to position both your business and yourself for success and growth well into the future.