Working online can be very competitive, however, by successfully
implementing a few branding strategies you can give yourself an edge.
What you stand to accomplish by building a business brand is to develop
uniqueness that allows you to stand apart from other online marketers. By
doing this it will be easier for you to deliver your marketing message
more effectively to your customers.
Let's look at 3 simple strategies to use to establish your business brand
and gain a 'uniqueness' that sets you apart from other online marketers.
What's Your Sign?
This is not about your horoscope sign but more about the image, symbol or
logo that best suits the identity you want to create. You want to select
something that is easily identifiable with the image or reputation you
want your business to be known for, your business brand. The insignia or
logo you select is something you can use on your website, blog, emails
and even at social sites. Remember you want your actions to reinforce
what your logo stands for so that people will automatically associate it
with you. The use of a visual like this will serve to help you establish
Connect When Networking
Networking is a very important aspect of developing both a business and a
brand and just because it is online makes no difference. It is important
to remember that even though you are working on the internet you are
still dealing with flesh and blood people! As you develop contacts at
social sites or within your niche focus on making 'real' connections with
the people you meet. There will be other online marketers with whom you
will have much in common be it on a personal or professional level. The
'deeper' you develop a relationship with these people the further your
reputation will travel and this is important when working online.
Pull It Together & Harmonize
The business brand you want to develop needs to be continually reinforced
in order for you to successfully establish it. Using the logo you
selected along with the reputation you want to establish, take every
opportunity to demonstrate and reinforce by action or imagery 'your'
brand! You want the image and reputation to become synonymous with your
business. The only way this is to be achieved is through consistency and
repetition, there is no other way.
The more unconventional your methods the more unforgettable they will
One thing is important to remember when using any branding strategies is
that your consistency is the key. The objective is to establish a unique
'identity' which will be your business brand, and this can only be done
through repetition. Once you have set yourself apart from your
competitors, you will be better able to deliver your marketing message.
It stands to reason that if you are unique more people will tend to
listen to you when you communicate anything. The 3 strategies suggested
above are all simple to implement and very effective at helping you
establish your chosen identity online. So now when all the other online
marketers are 'drowning' one another out, your marketing message will be