Have you got stuck in the rut of having to purchase over priced business
opportunity leads and dialing for dollars only to get rejected? Let me
tell you that they is a better way to build your network marketing
business, using what is referred to as creating your personal brand
online. Also known as attraction marketing
Personal branding is very important if you want to create substantial
success in your online network marketing home business opportunity. All
top leaders in the industry know this and have created a personal brand
Personal branding is the complete opposite of what people have been
doing for years in network marketing. You see instead of chasing people
to look at your business like the old way, when you use personal branding
to build your business you will have people chasing you wanting to join
you in your business. That is a huge difference in marketing strategy.
Here are few tools you will need to implement a personal branding
Website You will need a personal website that you can share your story
and create your personal brand.
Auto Responder - You will need an auto responder to build your list for
following up with your potential prospects.
Here are some important principles to keep in mind when creating your
personal brand in order for it to work well for you.
You Inc. This is where you establish you as the business. This is very
important to know and realize that you are the business, and not the
company you represent.
The expert status You need to position yourself as an expert. This is
basically showing people that you are a leader. It is very true that
people want to join leaders and so if you establish yourself as a leader
in a particular area or network marketing then you will have people
wanting to be apart of what you are doing.
WIFM This is what is referred to the so what factor. You reader has to
be able to read your website and see what is in it for them.
On your website what you do is write your story about you and how you
can help people. Your story has to have the proper flow. You want to
share some dirt on you. This is basically to show you are being
transparent to people. People like to do business with people that are
being real with them.
You want to establish a like, trust and relate factor. People want to
know they can trust you. They need to be able to relate to you and your
life, and of course they need to like you
You can share your story of where you grew up and what kind of troubles
or adventures you have gone through in life. Then you can not just stop
there. You see many people just put up a personal website and talk about
their family and their dog etc. but you need to have a purpose to it.
Remember the what is in it for me factor. Why are you sharing that stuff?
Then you can go into your business life and what you do for business and
how you will be able to help people when they join you in your business.
This is very important as this is why they are on your webpage.