An efficient communications structure is a key gateway to success in today's business world. Margins are
narrower, competition is tougher, and the more effectively an organization can communicate, the more
it will reduce unnecessary expense, eliminate confusion due to problems with inter- and intra-office
communications, and promote a unified concept of organization.
Business innovators are now able to leverage the concept of unified communications to overcome many
of the obstacles that prevent good businesses from becoming great businesses.
Streamlined system administration can drastically reduce upkeep and maintenance expense. By using a
single communications platform across all offices and separate locations, you minimize the number of
systems technicians and communications providers need to maintain expertise over. By minimizing the
number of different systems, more time can be spent being more efficient resolving high priority
problem and glitch resolution. The reality is, systems can go down, and unplanned problems do occur.
The speed at which an organization can overcome these problems and get back online will do more than
simply get the phones back up. In the worst case scenario, such as when clients are affected by an
outage, they will see first-hand how quickly an organization is able or unable to resolve an outage. This
will have an immediate impact on both client and employee perceptions of the entire organization and
can result in a client either becoming more loyal than ever, or leaving.
In addition to the cost reduction and efficiency improvement enabled by a unified communications
concept, businesses that go wherever their clients are or wherever their work is located, can do so
without concern for geographic separation. Solutions to communication challenges can be tailored to
truly allow a business to be anywhere and still be connected. The business must ensure they accurately
determine what their requirements are, and that any options that are selected can also be upgraded to
enable the increase in business. And, as previously discussed, the options must work in concert with
each other and between the different utilities that will comprise a complete communications suite.
By understanding the concept that a unified communications plan can actually reduce cost over time,
improve overall efficiency, and actually enable a more flexible working environment by eliminating the
inefficiency of physical separation and actually maximizing it, businesses can more than justify the initial
expense of implementing the technologies that will enable them to break from the pack and become
leaders over their many competitors.