EURASIA CONSULT
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Food ingredients purchasing behavior in China
This document introduces the most salient aspects of ingredients buying behavior of Chinese food and beverage companies, as revealed by a survey conducted mid 2006. Frequency Buyers were asked to indicate how many times a year they order food ingredients. Times per year 1 2 3 4 5 Irregularly Whole year round % of respondents 40.35 12.28 5.26 3.51 3.51 15.79 19.30
These figures corroborate the general perception in the market that Chinese users of food ingredients tend to place their orders once per year. Time of purchasing The following table indicates the month of the year in which respondents prefer to place orders for food ingredients.
Eurasia Consult: Active in the Chinese market for food ingredients since 1985
The numbers 1 to 12 at the bottom line of this graph indicate the months of the year (1 = January, 2 = February, etc.). This table shows four peaks, with (late) March as the top period. Smaller peaks are located at late April/early May, late August/early September and late October/early November. Soft drinks and ice cream are the largest consumers of food ingredients in China. Those manufacturers start preparing for the summer season late March, which explains why the top peak in ordering takes place at that time of the year.
Eurasia Consult has been active in the Chinese market for food ingredients since 1985.
Eurasia Consult: Active in the Chinese market for food ingredients since 1985