Across American colleges and universities, only about two-thirds of freshman students stick around for sophomore year. New students often feel overwhelmed and unprepared for the academic and social challenges of college life. Schools offering online degree programs have an even higher rate of attrition, perhaps because students can easily feel isolate. To help with pattern recognition arid to craft intervention strategies, several universities have recently tuned to the use of predictive analytics. Many of those efforts are still in the pilot phase, but administrators are encouraged that their projects will bear fruit. One of the leaders in the effort to apply business intelligence techniques to higher education is Phil Ice, VP of research and development at American Public University System in Manassas, VA, an online university serving the military and those interested in public service programs, such as criminal justice, public safety and national security.