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• Marketing
• Marketing and Communication
• Marketing with International
• Double Degrees

Why study Marketing at UniSA?
» A range of study options in Marketing, Marketing and Communication, Marketing and
  International Studies (or combine a marketing degree with another UniSA business degree)
» Experiential learning practicums, projects and internships help students to prepare for careers
» Be taught by the same marketing experts who advise Fortune 500 companies
  globally through the world-class Ehrenberg-Bass Institute

 The Division of Business                          2
 Career Development                                3
 Global Experience                                 3

 Bachelor of Management (Marketing)                4
 Bachelor of Marketing and Communication           6
 The Ehrenberg-Bass Institute                      8

 Double Degrees
 Bachelor of Management (Marketing),
 Bachelor of Arts (International Studies)         10

 Entry Requirements                               12

The recent Excellence in Research Australia (ERA) awards recognised UniSA’s Division of Business
with a world-class ranking for leading research in the areas of Law; Law and Legal Studies;
Accounting, Auditing and Accountability; Business and Management; and Tourism.

                       The University of South Australia is a          Besides providing a high-quality teaching environment, the
                       university of first choice for career-focused    University of South Australia is a research leader. Our research
                       achievers. We provide the widest range of       institutes address research questions in a range of priority
                       degree programs in South Australia and          areas, including community sustainability, population health,
                       have a reputation for excellence in our         defence and security, minerals science and business.
                       four faculty divisions. At the University
                       of South Australia, some of the world’s         We have recently had proof that we are on the right track. The first
brightest minds teach and research in the areas of business,           Excellence in Research for Australia assessment – an official national
education, arts and social sciences, health sciences and               evaluation of the quality of research – showed that 70 per cent of our
information technology, engineering and the environment.               assessed research is of world-class standard and in several areas we
                                                                       have built research that is performing well above world-class levels.
In the 2010 QS World University rankings, the University               The University’s research informs our teaching and learning activities.
of South Australia recorded the biggest increase for an
Australian university and we are now in the top 3 per                  As a student at the University of South Australia you will have a
cent of more than 10,000 universities in the world.                    world of opportunities open to you: you will be able to develop a
                                                                       capacity for critical and independent thinking; learn the value of
The quality of our teaching is regularly recognised by                 research; develop the most up-to-the-minute knowledge of your
awards such as Citations for Outstanding Contributions to              chosen profession and learn the essential skills in communication
Student Learning, and two of our academics have won the                and teamwork that will help you forge a successful career.
nation’s highest honour for university teachers, the Prime
Minister’s Award for University Teacher of the Year.                   I wish you luck in all your academic endeavours.

It’s that quality teaching that helps our graduates
in their careers; in 2010 almost 80 per cent of the
University’s domestic bachelor graduates secured full-time
employment, which is above the national average.
                                                                       Professor Peter Høj

                                                                       Vice Chancellor and President

Studying marketing at UniSA bridges the gap between academic           Opportunities for marketing graduates
theory and real-world marketing knowledge. The practical skills        Studying marketing gives you the skills and abilities to develop
our students develop can be taken straight into the workplace          strategies and grow revenue, as well as expert knowledge about
to assist in decision making and strategy development.                 how markets operate and buyers behave. Demand for graduates
                                                                       with these skills is high in both government and the private sector.
Our students benefit from access to the research of the Ehrenberg-
Bass Institute for Marketing Science. The Institute’s cutting-edge     Increasing professionalism and growth in marketing and
research is embedded in our curriculum, providing students with the    communications means that employment options for graduates
opportunity to learn from the same marketing scientists that advise    exist in an enormous range of areas - nationally and internationally.
senior marketing executives from corporations all over the world.
                                                                       Career opportunities span the exciting, creative areas of advertising,
Our experiential learning programs teach real, practical               public relations, media, arts, marketing management, brand
skills. Students can choose from a range of practicums,                management, sales, market research and communication.
projects or internships to help prepare for their careers.

For the most up-to-date and detailed information visit

The Division of Business

The Division of Business offers a comprehensive range of programs in the business and
management disciplines, from undergraduate degrees to doctoral research studies.
We are forward-thinking, flexible and innovative, and work collaboratively with industry.
Our programs combine theory and practice, and are professionally and internationally

EQUIS Accreditation                     Additionally, the Division’s         Business core courses                within the Division of Business,
The Division of Business is             research in the areas of             Most of our programs include         as long as they meet the entry
accredited by the European              Accounting, Auditing &               a common ‘core’ of courses,          requirements for each degree.
Quality Improvement System              Accountability, Business &           which are typically studied in the
(EQUIS). EQUIS is operated by           Management, Law, and Tourism         first year. There are eight core      A complete list of our double
the European Foundation for             has been ranked ‘world class’        courses covering key business        degrees is available at
Management Development,                 by the Australian Federal            and management disciplines such      business/degrees/double
recognised globally as an               Government. These Excellence         as accounting, communication
accreditation body of quality           in Research for Australia (ERA)      and information systems,             » For most double degrees
in management education.                results acknowledge the quality      economics, law, marketing,             students only need to study
Accreditation is awarded to             of the Division’s faculty, its       statistics and management.             for a minimum four years
business schools only after a           emphasis on strong research                                                 full-time (or the equivalent
rigorous assessment by a panel          capability and its internationally These courses are designed               part-time) to get two degrees.
of international academics and          excellent research output.         to give our graduates a
business representatives.                                                  solid foundation of business           Scholarships
                                        Links to Industry                  knowledge that is essential            UniSA offers a range of
EQUIS accredited institutions           Many of our programs are           for every profession. The core         scholarships designed to help
must demonstrate high quality           professionally and internationally structure also provides a high         fund the costs of tertiary
in all of their activities, including   recognised, and we involve         degree of flexibility for our           education. Our scholarships
academic programs and research,         industry representatives in        students, giving them a taste          offer financial assistance and,
resources and student services,         curriculum development.            of the different disciplines           in many instances, valuable
and connections with the                Project-based courses, work        early in their degree; if they         work experience opportunities.
corporate world, and a high             placements, and student            find an area they particularly          For more information please
degree of internationalisation.         exchange programs provide          enjoy, they may choose to              visit:
                                        students with practical experience transfer between programs              undergraduate/ug_bue.asp
The Division attained EQUIS             and an international outlook.      to focus on this speciality.
reaccreditation in 2010, and            This means that when our                                                  Paying for your study
is just one of eight Australian         students graduate, they will be    Business double degrees                To find out more about how
business schools accredited by          equipped with the professional     Double degrees broaden students’       you can defer your HECS-
EQUIS, with only 128 business           skills and critical knowledge      learning experience and maximises      HELP student contribution or
schools accredited across               that industry demands.             their employability. The Division      to see if you are entitled to a
36 countries worldwide.                                                    of Business offers over 100            commonwealth supported place
                                        Students also benefit from the      double degree combinations,            at UniSA, please visit:
                                        knowledge and experience of        enabling students to tailor their
                                        our academic staff, many of        double degree to suit their
                                        whom are actively involved         academic and career interests.
                                        in research and have direct        Double degrees allow students to
                                        links with industry and the        obtain two separate qualifications
                                        professions. We incorporate the    in four years, ensuring that our
                                        latest research findings into our   graduates really stand out from
                                        teaching, ensuring our students    the crowd in an increasingly
                                        are engaged with curriculum        competitive job market. Students
                                        that is current and relevant.      can choose any two degrees
Career Development                                                                                      Choices

UniSA’s Career Services offers a range                                                    Get                           Take
                                                                                       Connected                       Action
of services and resources aimed at
maximising our graduates employability.

Student Career Development           Career Development Tool               The Work Placement Scheme           Career Workshops
in the Division of Business          This tool gives UniSA students        This scheme offers support to       From first to final year there
UniSA’s Division of Business         step by step guidance to make         students who wish to undertake      are workshops on how to plan
has a website dedicated to           the most of their degree.             placements in addition to their     your study for career success,
increase student’s awareness         Graduate with a degree – and          coursework. Placements are          preparing for placements
of the importance of career          also a degree of experience,          project-based and flexible to        and work experience,
planning and the opportunities       a wallet full of contacts             allow you to coordinate study,      communication in the business
provided by UniSA.                   and a plan to succeed.                work and life commitments.          world and preparing for
                                                                           You receive support, insurance      graduate applications and
The website links to:                MyCareerPlan                          and a certificate upon successful    the selection process.
» Career Development Tool            MyCareerPlan is UniSA’s online        completion of your placement.
» MyCareerPlan                       database of employment                                                    Alumni Profiles:
» Work Placement Scheme              opportunities, vacation               Career Events                       Students have exclusive access to
» Career Events                      internships and work experience       UniSA’s Career Services             business graduates now working
» Career Workshops                   events and the Work Placement         coordinate a range of events to     in industry. They share their
» Alumni Profiles                     Scheme. Customise your own            connect students with industry.     own career advice and insight
                                     account, save your searches           These include: the Careers and      into real life work experience.
                                     and build your resume.                Employment Expo in March/
                                                                           April, Work Experience Fair         See the website for more details:
                                                                           mid-year and the International
                                                                           Careers Day held twice each year.

Global Experience
Want to gain a competitive           You will also develop essential
edge as a UniSA student? You         career skills including networking,
can through UniSA’s innovative       intercultural communication
Global Experience program.           and career management
                                     which may be counted
It’s competitive out there and       towards your UniSA degree.
employers are now expecting
more than just an undergraduate      To learn more about
degree. UniSA students               Global Experience visit
                                                                           John Heaslip, Bachelor of
can meet this expectation           Management (Marketing)
through Global Experience!                                                 Euro BA
                                     Student Exchange                      ‘Global Experience has equipped
Participants in the Global           Gain a competitive advantage          me with the skills and confidence
Experience program gain valuable     by going on an overseas               I need to interact in a global
experience through a variety of      exchange. Develop an                  environment. I am now more
extra-curricular activities – from   international perspective,            aware of the issues that are
international student exchange       cultural awareness and broaden        affecting the global community
to peer mentoring, volunteering,     your career opportunities.            and the effects of globalisation.
internships, and language studies.   Scholarships are available.           I am now more confident in
The Global Experience program will                                         multi-cultural management and
set you apart as a UniSA graduate.                 cross-cultural communication’.

Bachelor of Management (Marketing)

Open Day 2011                                                             What will I study?                    What does it take?
City West Campus: Sunday 21 August                                        The program consists of ten core      Students interested in studying
                                                                          marketing courses, including          marketing will develop good
Business Degrees Information Session                                      advertising, brand management,        interpersonal skills and the
City West Campus: Tuesday 20 September at 5.00pm                          buyer and consumer behaviour          ability to perform well in a
                                                                          and market analysis. The degree       team environment. They will
For more information and to register,                                     also develops skills in a range       learn to think critically and
visit                                           of business and management            have high level oral and written
                                                                          areas including accounting, law       communication skills. Students
                                                                          and economics. In addition to         will develop creativity and the
                                                                          the ten core marketing courses,       ability to analyse and interpret
SATAC code                          424111
                                                                          students can select additional        market data. The ability to
UniSA program code                  DBMK
                                                                          marketing courses or a minor or       think strategically and manage
                                                                          sub-major in a related area. This     a variety of projects with
(international students only)       024213M
                                                                          gives students the opportunity        competing priorities are skills
ATAR (February 2011 cut-off)        70.20
                                                                          to develop their studies to           highly valued by industry.
Program length                      3 years
                                                                          suit their interests, capabilities
Prerequisites                       None
                                                                          and career aspirations. This          Who will employ me?
Assumed knowledge                   None
                                                                          degree also offers experiential       In this dynamic business world,
Home campus                         City West
                                                                          learning opportunities including      people with advanced marketing
Accepts Special Entry (STAT)        Yes
                                                                          internships, industry placements,     capabilities play an increasingly
External study available            Yes
                                                                          vacation research scholarships        important role in maximising
Part-time study available           Yes
                                                                          and masterclasses. The Marketing      revenue flows and profitability
TAFE credit available               Yes
                                                                          Practicum is an exciting initiative   in organisations. Australian
Honours study available             Yes
                                                                          that gives students invaluable        employment in marketing, public
Program fees                        Commonwealth supported
                                                                          skills and experience and             relations, advertising and sales
Program fees
                                                                          provides the opportunity to meet      has increased significantly in
(international students only)       (A$) 20,880 per annum
                                                                          industry contacts while working       recent years strengthening career
Scholarships available    
                                                                          for a real business. Practicum        opportunities for graduates.
                                                                          participants are designated an        A degree in marketing can
Program overview                    National Pharmacies, Network          organisation (usually Adelaide        lead to career opportunities in
Effective marketing involves        Ten, The Coca-Cola Company            based) where they work in pairs,      brand management, market
more than just advertising,         and Procter & Gamble. The             two days per week, for one            research, public relations,
public relations and selling.       partnership between the School        study period. Groups are given        advertising, communications,
It also requires a sound            and the Institute ensures that        a specific marketing issue to          media and more. Graduate level
understanding of how markets        our curriculum incorporates the       research over the period and are      opportunities include marketing/
actually ‘work’ and what            latest marketing knowledge            asked to prepare a report and         brand manager assistants, public
‘drives’ buyer behaviour. The       and that our students graduate        presentation for management.          relations officers and retail/
Bachelor of Management              with the practical skills valued by   Some companies that have              commercial sales positions.
(Marketing) integrates the          employers. The program covers         been involved with the School         As you gain more experience
latest marketing knowledge          a broad range of marketing and        through our industry experience       or extend your studies, career
with practical business skills.     management topics, but also           programs include Hickinbotham,        opportunities include technical
Our students graduate with a        gives students the opportunity        Balfours, Australian Prawn            sales manager, brand manager,
well rounded understanding of       to minor or sub-major in a            Farmers Association, Wokinabox,       account manager and marketing
the complexities of marketing       related study area. Students also     National Pharmacies and               manager. Graduates can also
management. Students are            have the option of a double           Robern Menz. Students that            seek executive or managerial
taught by marketing experts         business degree; combining            are interested in developing an       roles in advertising, sales,
from the Ehrenberg-Bass             the marketing degree with             international perspective have the    analytics, business development
Institute for Marketing Science.    another UniSA business degree.        opportunity to spend one study        or research. Local employers
The Institute advises marketing                                           period studying at a university       of UniSA marketing graduates
departments all over the world                                            overseas through the UniSA            include Adelaide Bank, AMP, BHP,
including CBS, Colgate-Palmolive,                                         student exchange program.             Coca-Cola Amatil, Constellation
                                                                                                                Wines Australia, Elders, IBM,

Mutual Community, National           SECOND YEAR
Rail, Optus, SA Brewing, SA          First Half
Lotteries, Shell, the Royal          (Study Period 1, 2 or 3)
Society for the Blind, Orlando       Personal Selling
Wyndham and the RAA.                 Advertising
                                     Communication and
Honours                              Information Systems In Business
The Honours program is an            Market Research
intensive year of advanced study     Second Half
that develops your abilities to      (Study Period 4, 5 or 6)
undertake research in a selected     Client and Customer
topic that interests you.            Relationship Management
                                     Brand Management
Honours is a prestigious             Elective
qualification, which is recognised    Elective
worldwide. It provides a point of
distinction from your competitors,   THIRD YEAR
and assists in advancing             First Half
your career prospects as you         (Study Period 1, 2 or 3)          Laura Waterhouse
develop high-level conceptual,       Business and Marketing
written, verbal, analytical and      Planning Principles               Graduated – Bachelor of Management (Marketing)
project-management skills.           Foundations of Business Law       Employment – Marketing Assistant, La Casa Del Formaggio
If your career interests are         Elective
                                                                       ‘It’s hard to know what you want to do when you leave
more aligned to academic             Second Half
research, an Honours degree          (Study Period 4, 5 or 6)          school, but if you are interested in the business and
can provide entry to a PhD.          Integrated Marketing Topics       marketing world like I was, the Marketing degree at
                                     Elective                          UniSA is the one to study.
For more information visit:          Elective
                                                                       Building strong industry networks is really important, so         Elective
                                                                       it’s good to start while you are still at uni by becoming
Program requirements                                                   involved with Marketing groups such as the Australian
FIRST YEAR                                                             Marketing Institute’s Emerging Marketers.
First Half
                                                                       I enjoyed the project-based work at UniSA as the
(Study Period 1, 2 or 3)
                                                                       theory we learnt was applied to real life businesses,
Marketing Principles:
Trading and Exchange                                                   making it easier to understand.
Management Principles                                                  I am now working in Marketing at La Casa Del
Principles of Economics                                                Formaggio. My marketing degree gave me the
Accounting for Business
                                                                       knowledge I needed to help launch a new product in
Second Half
(Study Period 4, 5 or 6)
                                                                       supermarkets nationally.’
Market Analysis
Business and Society
Buyer and Consumer Behaviour
Quantitative Methods
for Business

                                                                       (08) 8302 2376 or 1300 UNINOW

Bachelor of Marketing and Communication

Open Day 2011                                                                year through specialist courses       administration, marketing, public
City West Campus: Sunday 21 August                                           such as advertising, creative         relations, radio, television and
                                                                             industries and ethics, and market     various other creative industries.
Business Degrees Information Session                                         analysis. Students are able to        As you progress in your career
City West Campus: Tuesday 20 September at 5.00pm                             select from a variety of marketing    you will be able to extend your
                                                                             and communication electives           skills to roles such as media
For more information and to register,                                        which include topics such as          manager, product manager,
visit                                              market research, personal selling,    advertising consultant/ specialist,
                                                                             media planning, television and        marketing specialist, public
                                                                             society, and Australian television    relations/ promotions manager,
SATAC code                             424451                                and cinema industries. All            communications manager
UniSA program code                     DBMN                                  Marketing and Communication           and marketing manager.
CRICOS code                                                                  students undertake the
(international students only)          060210D                               Communication Practicum in            Honours
ATAR (February 2011 cut-off)           70.20                                 the final year of their studies.       The Honours program is an
Program length                         3 years                               The Communication Practicum           intensive year of advanced study
Prerequisites                          None                                  is an industry placement where        that develops your abilities to
Assumed knowledge                      None                                  students gain valuable practical      undertake research in a selected
Home campus                            City West                             and research experience within        topic that interests you.
Accepts Special Entry (STAT)           Yes                                   a professional organisation.
External study available               Partial                                                                     Honours is a prestigious
Part-time study available              Yes                                   What does it take?                    qualification, which is recognised
TAFE credit available                  Yes                                   Students interested in studying       worldwide. It provides a point of
Honours study available                Yes                                   marketing and communication           distinction from your competitors,
Program fees                           Commonwealth supported                will develop good interpersonal       and assists in advancing
Program fees                                                                 skills and the ability to perform     your career prospects as you
(international students only)          (A$) 20,880 per annum                 well in a team environment.           develop high-level conceptual,
Scholarships available                     They will learn to think critically   written, verbal, analytical and
                                                                             and have high level oral and          project-management skills.
                                                                             written communication skills.
Program overview                       and communication sectors.            Students will develop creativity      If your career interests are
The Bachelor of Marketing              Experiential learning opportunities   and the ability to analyse            more aligned to academic
and Communication program              give students valuable practical      and interpret market data.            research, an Honours degree
is a unique joint degree,              experience and the chance             The ability to think strategically    can provide entry to a PhD.
deliberately designed to develop       to develop professional skills        and manage a variety of projects
students’ skills and knowledge         that are valued by employers.         with competing priorities are         For more information visit:
in the interrelated disciplines of     For example, the Communication        skills highly valued by industry.
marketing and communication.           Practicum, an industry placement
The degree, co-managed across          undertaken by all students in         Who will employ me?
the two disciplines, provides          the final year of the program,         Graduates from UniSA’s
theory and practical skills relating   develops valuable practical and       Bachelor of Marketing and
to the changing global business        research experience within a          Communication are attractive
environment and analysis of            professional organisation.            to employers because they have
marketing applications over                                                  an understanding of business
a range of media genres.               What will I study?                    management and marketing
The degree integrates research         The degree consists of eight          strategy as well as experience
from two university research           core courses, eight marketing         in media and public relations.
institutions, the Ehrenberg-           management courses and                Qualifications in marketing
Bass Institute and the Hawke           eight communication courses.          and communications are also
Institute. Students will develop       In the first year, subjects cover      becoming essential skills for key
graduate qualities to effectively      consumer behaviour, marketing         executive roles. The Marketing
operate across a range of              principles, PR, media and more.       and Communication degree
organisational structures and          Second and third year expand on       prepares students for careers in
functions, in both the marketing       the skills developed in the first      fields such as advertising, arts

Program requirements
First Half
(Study Period 1, 2 or 3)
Marketing Principles:
Trading and Exchange
Management Principles
Introduction to Communication
and Cultural Studies
Public Relations 1 CMM
Second Half
(Study Period 4, 5 or 6)
Buyer and Consumer Behaviour
Quantitative Methods
for Business
Media Literacies

SECOND YEAR                      Terri Harding
First Half
(Study Period 1, 2 or 3)         3rd year Bachelor of Marketing and Communication
Advertising                      Employment – Marketing Assistant, Ehrenberg-Bass Institute
Culture, Place and Meaning
Accounting for Business
                                 ‘I knew this degree would not only give me knowledge
Marketing Elective
Second Half                      relevant to marketing, but would also lay the
(Study Period 4, 5 or 6)         foundation for a career in business. Marketing subjects
Market Analysis                  are challenging and test your ability to apply marketing
Marketing Elective               theory, while communication subjects allow you to
Creative Industries and Ethics
                                 improve and extend your creative and professional
Screen Matters: Film,
                                 business writing skills.
Television and New Media
                                 I was fortunate enough to be awarded the Ehrenberg
THIRD YEAR                       Scholarship, which included paid, part-time work
First Half                       assisting the Marketing Scientists at the Ehrenberg-Bass
(Study Period 1, 2 or 3)
                                 Institute. This has allowed me to extend my learning
Business and Marketing
Planning Principles
                                 beyond the classroom, providing insight into the world
Foundations of Business Law      of marketing and the very exciting career opportunities
Communication Practicum 1        available to graduates.
Communication Elective
                                 The Marketing degrees at UniSA allow you to choose
Second Half
                                 subjects based on your interests and through this I
(Study Period 4, 5 or 6)
Integrated Marketing Topics      have developed a passion for advertising which I hope
Corporate and International      to pursue in the future.’
Public Relations
Matters in Marketing
Communication Practicum 2

                                 (08) 8302 2376 or 1300 UNINOW

The School of Marketing and
the Ehrenberg-Bass Institute
UniSA’s School of Marketing has long been one of
Australia’s leading centres of marketing education
and research.
Our School is home to the Ehrenberg-Bass Institute for
Marketing Science, a research institute that seeks to
advance fundamental knowledge in marketing, solve
practical marketing problems, and get this knowledge
into the boardroom.
Our staff regularly consult to major companies in
North America, Europe, Africa and Australasia,
as well as publishing work in top international journals
and conducting practical research for local and
international clients.
The Institute’s work is funded by many global companies,
including CBS, Colgate-Palmolive, National Pharmacies,
Network Ten, Pepsi, Procter & Gamble, Turner
Broadcasting and Unilever.
Our students benefit from having access to this research;
we bring this experience directly into the classroom.
Marketing students at UniSA not only get a thorough
grounding in marketing, but gain access to the new
knowledge developed for our research partners.
This real world knowledge sets our graduates apart.

The Ehrenberg Scholarship
The Ehrenberg Scholarship is awarded annually to an
outstanding student enrolled in one of the School of
Marketing undergraduate degrees. As well as a year of
paid fees, Ehrenberg Scholarship recipients are offered
paid, part-time work as a Research Assistant for the
Ehrenberg-Bass Institute.

Bachelor of Management (Marketing),
Bachelor of Arts (International Studies)
Open Day 2011                                                             business courses, including            Who will employ me?
City West Campus: Sunday 21 August                                        marketing, communication,              The combination of language,
                                                                          law, accounting, economics,            internationally-focused political
Business Degrees Information Session                                      information systems and                and cultural studies, and high-
City West Campus: Tuesday 20 September at 5.00pm                          management. Students also              quality marketing skills developed
                                                                          complete another eight                 within this double degree
Program Information Sessions (International Studies)                      marketing courses, including           program, produces graduates
Magill Campus: Wednesday 7 September                                      buyer and consumer behaviour,          who are well placed to take
Magill Campus: Tuesday 29 November                                        market analysis, international         advantage of the competitive
                                                                          marketing and various specialist       local and international job
For more information and to register,                                     topics. Students also undertake        market. Employment in the
visit                                           International Studies courses          marketing sector includes
                                                                          including International Relations      career opportunities in brand
                                                                          and World Politics, International      management, market research,
SATAC code                          424271                                Political Economy and four             public relations, advertising,
UniSA program code                  DBMT                                  language (or related) courses.         communications, media
CRICOS code                                                               Students have the opportunity          and more. Other options for
(international students only)       036325D                               to study overseas for one              graduates of this double degree
ATAR (February 2011 cut-off)        71.70                                 semester at one of UniSA’s             include careers in public and
Program length                      4 years                               exchange partner universities in       international affairs, diplomacy
Prerequisites                       None                                  Europe, North America, South           or international development
Assumed knowledge                   None                                  America or Asia. Students of           assistance. Potential employers
Home campus                         City West                             the double degree are strongly         include national and international
Accepts Special Entry (STAT)        Yes                                   encouraged to participate in           business firms, government
External study available            No                                    this exciting program which            agencies, non-governmental
Part-time study available           Yes                                   gives students an international        organisations, aid organisations
TAFE credit available               Yes                                   perspective as well as subject         and other organisations with
Honours study available             Yes                                   credits. Students also have the        an international focus.
Program fees                        Commonwealth supported                option to learn (or continue
Program fees                                                              studying) a foreign language.          Honours
(international students only)       (A$) 20,880 per annum                 International students, for whom       The Honours program is an
Scholarships available                  English is a second language,          intensive year of advanced study
                                                                          have the option to learn a             that develops your abilities to
Program overview                    management. The Bachelor of           new language, or undertake             undertake research in a selected
Increasing competition and          Arts (International Studies) allows   further studies in English.            topic that interests you.
the growing importance of           students to study comparative
international business is placing   and cross-cultural issues affecting   What does it take?                     Honours is a prestigious
new demands on people               Australia, Asia and Europe, as        Students interested in studying        qualification, which is recognised
in the world of marketing.          well as international relations       marketing and international            worldwide. It provides a point of
Individuals with a knowledge and    and foreign languages. As a           studies will develop good              distinction from your competitors,
understanding of other cultures,    combined double degree, this is       interpersonal skills and the           and assists in advancing
strong marketing skills, and a      an excellent program for students     ability to perform well in a team      your career prospects as you
multi-disciplinary international    interested in understanding           environment. They will learn to        develop high-level conceptual,
focus are in increasing             international relations, marketing    think critically and have high level   written, verbal, analytical and
demand. The double degree           and business on a global scale.       oral and written communication         project-management skills.
in Marketing and International                                            skills. The ability to think
Studies is designed to meet         What will I study?                    strategically and manage a             If your career interests are
this demand. The Bachelor of        Graduates of this double              variety of projects with competing     more aligned to academic
Management (Marketing) is a         degree will develop a thorough        priorities are skills highly           research, an Honours degree
well-established and recognised     understanding of the principles       valued by industry. Students           can provide entry to a PhD.
program, providing students         and practice of marketing in          of this degree should have
with a sound understanding of       a global context. This double         an interest in business, world         For more information visit:
the complexities of marketing       degree consists of eight core         economics and current affairs.

Program requirements              FOURTH YEAR
FIRST YEAR                        First Half
First Half                        (Study Period 1, 2 or 3)
(Study Period 1, 2 or 3)          Major course from
Peace, War and                    optional strand
International Politics            Business and Marketing
Language 1A                       Planning Principles
Marketing Principles:             Marketing Elective
Trading and Exchange              Major course from
Quantitative Methods              optional strand
for Business                      Second Half
Second Half                       (Study Period 4, 5, 6 or 7)
(Study Period 4, 5, 6 or 7)       Capstone Research Project
International Relations           Communication and
and World Politics                Information Systems in Business
Principles of Economics           Client and Customer
Language 1B                       Relationship Management
Buyer and Consumer Behaviour      Integrated Marketing Topics
                                                                    Daniel Ryan
SECOND YEAR                       THERE IS A MODIFIED
First Half                        SCHEDULE IF THE                   Graduated – Bachelor of Management (Marketing)
(Study Period 1, 2 or 3)          INTERNATIONAL EXPERIENCE          Employment – Online Marketing Coordinator,
Accounting for Business           IS NOT TAKEN. PLEASE              Austraining International
Market Research                   REFER TO THE WEBSITE
Language 2A                       FOR MORE DETAILS
                                                                    ‘I think UniSA is superior to its competition with up-
Contending Theoretical
Perspectives in                                                     to-date research and experts with industry experience
International Politics                                              as lecturers. It also capitalises on the Ehrenberg-Bass
Second Half                                                         Institute for Marketing Science with great career
(Study Period 4, 5, 6 or 7)                                         opportunities especially in the fast moving consumer
Business and Society
                                                                    goods (FMCG) market.
Language 2B
Market Analysis                                                     There is flexible subject choice and assignment
International Political Economy                                     tailoring, a strong support network and good facilities.
                                                                    Since graduating, I’ve had the opportunity to specialise
THIRD YEAR                                                          in Online Marketing with three years in retail marketing
First Half
                                                                    (Head Office of Harris Scarfe), then to focus on
(Study Period 1, 2 or 3)
International Experience Option
                                                                    International Development (Austraining International).
International Experience Option                                     With both further study and travel on the cards, my
International Experience Option                                     marketing degree has provided a solid foundation and
International Experience Option
                                                                    guarantees I’m capable of taking future opportunities
Second Half
                                                                    at Austraining International.’
(Study Period 4, 5, 6 or 7)
Foundations of Business Law
International Marketing
Major course from
optional strand
Management Principles

                                                                    (08) 8302 2376 or 1300 UNINOW

Entry requirements

For Undergraduate                     » Qualified for Special              UniSA Advantage                     For more information, visit
Bachelor Degrees and                    Entry and completed the           UniSA Advantage is a bonus
Associate Degrees                       Special Tertiary Admissions       points scheme that encourages       year12/bonuspoints. You can also
Applicants are required to have:        Test (STAT). A personal           participation in education as       contact Future Student Enquiries
» Completed SACE;                       competencies statement and/       well as rewards achievement in      by phone (08) 8302 2376 or
» Completed at least 80 credits         or employment experience          selected Year 12 subjects that      1300 UNINOW (local call cost)
  of SACE at Stage 2 of which           may also be considered;           better prepare students for         or email
  60 must be Tertiary Admission       » Completed the University          university study. The scheme
  subjects (TAS) and the other          Foundation Studies program        includes two strands –              Student contributions
  20 either TAS, Recognised             with a competitive Grade Point    Achievement and Aspire.             Student contributions are the
  Studies or a mix of the two;          Average.                                                              amount you pay towards the cost
» Completed any prerequisites                                             Achievement bonus points will       of your program. The University
  for your chosen program;            Please note that some               automatically be awarded if         determines the amount that you
» Obtained a competitive ATAR;        programs have prerequisites.        students score a C or better        contribute within a range set by
» Completed interstate or             Applicants should check all entry   in Year 12 Tertiary Admission       the Australian Government. The
  overseas qualifications that         requirements before applying.       Subjects (TAS) relevant to their    contribution that applies depends
  the University considers            For some programs, applicants       intended UniSA program. Find        on which courses you choose
  equivalent to the SACE;             may also be required to attend      out more here        to study and the contribution
» Completed the International         an interview or present a folio.    au/future/year12/bonuspoints        band in which those courses
  Baccalaureate Diploma;                                                                                      are classified. The amount of
» Completed or partly completed       For more information on             Aspire bonus points are awarded     your student contribution also
  a recognised higher education       entry requirements, visit           automatically to students who       depends on the unit value
  program at a recognised                    attend a school recognised by       of your courses of study (the
  higher education institution;                                           UniSA as ‘under represented’        equivalent full-time student load
» Completed at least four Open        Participation and Access            with respect to students going      (EFTSL) value of the course).
  Universities Australia (OUA)        UniSA offers various programs       on to higher education. Students
  courses at the appropriate level;   and services to assist rural and/or from rural and remote areas are
» Completed an award from             socio-economically disadvantaged also eligible for automatic bonus
  TAFE or from another                students, Indigenous Australians    points while those students on
  registered training organisation    and people with a disability. For   School Card (or state equivalent)
  that meets program                  more information, contact (08)      and/or Youth Allowance, and do
  entry requirements;                 8302 2376 or 1300 UNINOW            not attend a recognised school,
                                      or email         can apply for bonus points by
                                                                          downloading an application
                                                                          form at

As per the Australian Government guidelines, the student contribution amounts for 2011 are:

 Band                                 Fields of study                                                         Student contribution
 National priorities                  Mathematics, statistics, science                                        $0 – $4,355
 Band 1                               Humanities, behavioural science (including clinical psychology),        $0 – $5,442
                                      social studies, foreign languages, visual and
                                      performing arts, education, nursing
 Band 2                               Computing, built environment, health (allied health and other           $0 – $7,756
                                      health), engineering, surveying, agriculture
 Band 3                               Law, dentistry, medicine, veterinary science, accounting,               $0 – $9,080
                                      administration, economics, commerce

 Note: These amounts are for 1 EFTSL in 2011. The student contribution amounts for 2012 will be advised by the Federal Government in
 October 2011, and these will be available to view via at that time.

WHAT WILL YOU STUDY?                  HOW DOES YOUR                       UNISA GLOSSARY                       SATAC Guide
                                      PROGRAM WORK?                                                            A publication that lists every
Associate degree                                                          Assumed knowledge                    program offered by South
An award for completing               Major                               Some first-year courses               Australian higher education
a two-year (or part-time              A set of related courses which      require knowledge of certain         institutions. The SATAC Guide
equivalent) tertiary program.         comprises 36 units of study         SACE Stage 2 subjects.               provides information about
                                      within a Bachelor degree.                                                the selection process, includes
Direct Entry                                                              Free Electives                       instructions on how to apply
Programs for which applications       Sub-major                           A course chosen from any on          and is available every year from
are not processed through SATAC       A set of related courses which      offer outside your Division,         newsagents Australia-wide.
but are made direct to UniSA.         comprises between 19 and            provided that individual course
                                      35 units of study within a          prerequisites are met. Free          Special Entry (STAT)
Bachelor degree                       Bachelor degree. In some            elective courses are designed        Special Tertiary Admissions
A program of three or more years      programs these may be called        to broaden your knowledge            Test (STAT) is an alternative
duration (or part-time equivalent).   ‘general studies sub-majors’.       and skills beyond your               tertiary admissions test for
Bachelor degree programs                                                  professional field of study.          people who do not have a
provide the relevant qualifications    Minor                                                                    recent Year 12 certificate.
for many professions.                 A set of related courses which      CRICOS code
                                      comprises up to 18 units of         Code identifying that a UniSA        ATAR (Australian Tertiary
Honours                               study within a Bachelor degree.     program has been registered on       Admission Rank)
An additional year of study in a      In some programs these              the Commonwealth Register            A ranking of all students who
Bachelor degree during which          may be called ‘cognates’.           of Institutions and Courses for      have completed SACE in a
students specialise in a chosen                                           Overseas Students (CRICOS).          particular year. The minimum
area of study. In some cases,         Program                                                                  ATAR required for the previous
Honours study can actually be         Award in which you are              Division                             year is often a guide to how
done as part of the degree.           enrolled, eg Bachelor of Arts.      UniSA is split into four academic    well you will need to perform
                                                                          Divisions – Business; Education,     to gain entry into a particular
Graduate Certificate                   Course                              Arts and Social Sciences; Health     program. ATARs can vary
An award for completing a             A component of study                Sciences; and Information            from year to year and should
postgraduate program of at            within a program (previously        Technology, Engineering              be used as a guide only.
least six months in duration          known as a ‘subject’).              and the Environment – each
(or part-time equivalent).                                                offering a range of specialised
                                      Unit                                programs and courses.
Graduate Diploma                      A value assigned to a course
An award for completing a             which measures the amount of        Prerequisites
postgraduate program of at            work involved in that course.       Are SACE Stage 2 (Year
least one year in duration            Full-time students normally         12) subjects, or equivalent
(or part-time equivalent).            undertake 36 units of study per     qualifications which are required
                                      year (18 units per study period).   for admission into the program.
Master degree
A postgraduate degree                                                     SACE
undertaken after completion                                               Is the South Australian Certificate
of a Bachelor degree (normally                                            of Education or a recognised
with Honours) which focuses                                               equivalent qualification.
on one area of specialisation.

Doctor of Philosophy (PhD)
programs normally extend
over three years (or part-
time equivalent) and involve
significant research work.
                                                      Ask UniSA
                                                      Get answers 24/7 at
                                                      Telephone (08) 8302 2376 or 1300 UNINOW
                                                      For information specific to international students,
                                                      please visit

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