Marketing • Marketing • Marketing and Communication • Marketing with International Studies • Double Degrees 2012 Why study Marketing at UniSA? » A range of study options in Marketing, Marketing and Communication, Marketing and International Studies (or combine a marketing degree with another UniSA business degree) » Experiential learning practicums, projects and internships help students to prepare for careers » Be taught by the same marketing experts who advise Fortune 500 companies globally through the world-class Ehrenberg-Bass Institute Contents The Division of Business 2 Career Development 3 Global Experience 3 Bachelor of Management (Marketing) 4 Bachelor of Marketing and Communication 6 The Ehrenberg-Bass Institute 8 Double Degrees Bachelor of Management (Marketing), Bachelor of Arts (International Studies) 10 Entry Requirements 12 The recent Excellence in Research Australia (ERA) awards recognised UniSA’s Division of Business with a world-class ranking for leading research in the areas of Law; Law and Legal Studies; Accounting, Auditing and Accountability; Business and Management; and Tourism. 1 Welcome The University of South Australia is a Besides providing a high-quality teaching environment, the university of ﬁrst choice for career-focused University of South Australia is a research leader. Our research achievers. We provide the widest range of institutes address research questions in a range of priority degree programs in South Australia and areas, including community sustainability, population health, have a reputation for excellence in our defence and security, minerals science and business. four faculty divisions. At the University of South Australia, some of the world’s We have recently had proof that we are on the right track. The ﬁrst brightest minds teach and research in the areas of business, Excellence in Research for Australia assessment – an ofﬁcial national education, arts and social sciences, health sciences and evaluation of the quality of research – showed that 70 per cent of our information technology, engineering and the environment. assessed research is of world-class standard and in several areas we have built research that is performing well above world-class levels. In the 2010 QS World University rankings, the University The University’s research informs our teaching and learning activities. of South Australia recorded the biggest increase for an Australian university and we are now in the top 3 per As a student at the University of South Australia you will have a cent of more than 10,000 universities in the world. world of opportunities open to you: you will be able to develop a capacity for critical and independent thinking; learn the value of The quality of our teaching is regularly recognised by research; develop the most up-to-the-minute knowledge of your awards such as Citations for Outstanding Contributions to chosen profession and learn the essential skills in communication Student Learning, and two of our academics have won the and teamwork that will help you forge a successful career. nation’s highest honour for university teachers, the Prime Minister’s Award for University Teacher of the Year. I wish you luck in all your academic endeavours. It’s that quality teaching that helps our graduates in their careers; in 2010 almost 80 per cent of the University’s domestic bachelor graduates secured full-time employment, which is above the national average. Professor Peter Høj Vice Chancellor and President Marketing Studying marketing at UniSA bridges the gap between academic Opportunities for marketing graduates theory and real-world marketing knowledge. The practical skills Studying marketing gives you the skills and abilities to develop our students develop can be taken straight into the workplace strategies and grow revenue, as well as expert knowledge about to assist in decision making and strategy development. how markets operate and buyers behave. Demand for graduates with these skills is high in both government and the private sector. Our students beneﬁt from access to the research of the Ehrenberg- Bass Institute for Marketing Science. The Institute’s cutting-edge Increasing professionalism and growth in marketing and research is embedded in our curriculum, providing students with the communications means that employment options for graduates opportunity to learn from the same marketing scientists that advise exist in an enormous range of areas - nationally and internationally. senior marketing executives from corporations all over the world. Career opportunities span the exciting, creative areas of advertising, Our experiential learning programs teach real, practical public relations, media, arts, marketing management, brand skills. Students can choose from a range of practicums, management, sales, market research and communication. projects or internships to help prepare for their careers. For the most up-to-date and detailed information visit unisa.edu.au/marketing 2 The Division of Business The Division of Business offers a comprehensive range of programs in the business and management disciplines, from undergraduate degrees to doctoral research studies. We are forward-thinking, ﬂexible and innovative, and work collaboratively with industry. Our programs combine theory and practice, and are professionally and internationally recognised. EQUIS Accreditation Additionally, the Division’s Business core courses within the Division of Business, The Division of Business is research in the areas of Most of our programs include as long as they meet the entry accredited by the European Accounting, Auditing & a common ‘core’ of courses, requirements for each degree. Quality Improvement System Accountability, Business & which are typically studied in the (EQUIS). EQUIS is operated by Management, Law, and Tourism ﬁrst year. There are eight core A complete list of our double the European Foundation for has been ranked ‘world class’ courses covering key business degrees is available at unisa.edu.au/ Management Development, by the Australian Federal and management disciplines such business/degrees/double recognised globally as an Government. These Excellence as accounting, communication accreditation body of quality in Research for Australia (ERA) and information systems, » For most double degrees in management education. results acknowledge the quality economics, law, marketing, students only need to study Accreditation is awarded to of the Division’s faculty, its statistics and management. for a minimum four years business schools only after a emphasis on strong research full-time (or the equivalent rigorous assessment by a panel capability and its internationally These courses are designed part-time) to get two degrees. of international academics and excellent research output. to give our graduates a business representatives. solid foundation of business Scholarships Links to Industry knowledge that is essential UniSA offers a range of EQUIS accredited institutions Many of our programs are for every profession. The core scholarships designed to help must demonstrate high quality professionally and internationally structure also provides a high fund the costs of tertiary in all of their activities, including recognised, and we involve degree of ﬂexibility for our education. Our scholarships academic programs and research, industry representatives in students, giving them a taste offer ﬁnancial assistance and, resources and student services, curriculum development. of the different disciplines in many instances, valuable and connections with the Project-based courses, work early in their degree; if they work experience opportunities. corporate world, and a high placements, and student ﬁnd an area they particularly For more information please degree of internationalisation. exchange programs provide enjoy, they may choose to visit: unisa.edu.au/scholarship/ students with practical experience transfer between programs undergraduate/ug_bue.asp The Division attained EQUIS and an international outlook. to focus on this speciality. reaccreditation in 2010, and This means that when our Paying for your study is just one of eight Australian students graduate, they will be Business double degrees To ﬁnd out more about how business schools accredited by equipped with the professional Double degrees broaden students’ you can defer your HECS- EQUIS, with only 128 business skills and critical knowledge learning experience and maximises HELP student contribution or schools accredited across that industry demands. their employability. The Division to see if you are entitled to a 36 countries worldwide. of Business offers over 100 commonwealth supported place Students also beneﬁt from the double degree combinations, at UniSA, please visit: knowledge and experience of enabling students to tailor their unisa.edu.au/future/fees our academic staff, many of double degree to suit their whom are actively involved academic and career interests. in research and have direct Double degrees allow students to links with industry and the obtain two separate qualiﬁcations professions. We incorporate the in four years, ensuring that our latest research ﬁndings into our graduates really stand out from teaching, ensuring our students the crowd in an increasingly are engaged with curriculum competitive job market. Students that is current and relevant. can choose any two degrees 3 Smarter Career Development Choices UniSA’s Career Services offers a range Get Take Connected Action of services and resources aimed at maximising our graduates employability. Student Career Development Career Development Tool The Work Placement Scheme Career Workshops in the Division of Business This tool gives UniSA students This scheme offers support to From ﬁrst to ﬁnal year there UniSA’s Division of Business step by step guidance to make students who wish to undertake are workshops on how to plan has a website dedicated to the most of their degree. placements in addition to their your study for career success, increase student’s awareness Graduate with a degree – and coursework. Placements are preparing for placements of the importance of career also a degree of experience, project-based and ﬂexible to and work experience, planning and the opportunities a wallet full of contacts allow you to coordinate study, communication in the business provided by UniSA. and a plan to succeed. work and life commitments. world and preparing for You receive support, insurance graduate applications and The website links to: MyCareerPlan and a certiﬁcate upon successful the selection process. » Career Development Tool MyCareerPlan is UniSA’s online completion of your placement. » MyCareerPlan database of employment Alumni Proﬁles: » Work Placement Scheme opportunities, vacation Career Events Students have exclusive access to » Career Events internships and work experience UniSA’s Career Services business graduates now working » Career Workshops events and the Work Placement coordinate a range of events to in industry. They share their » Alumni Proﬁles Scheme. Customise your own connect students with industry. own career advice and insight account, save your searches These include: the Careers and into real life work experience. and build your resume. Employment Expo in March/ April, Work Experience Fair See the website for more details: mid-year and the International unisa.edu.au/business/scd Careers Day held twice each year. Global Experience Want to gain a competitive You will also develop essential edge as a UniSA student? You career skills including networking, can through UniSA’s innovative intercultural communication Global Experience program. and career management which may be counted It’s competitive out there and towards your UniSA degree. employers are now expecting more than just an undergraduate To learn more about degree. UniSA students Global Experience visit John Heaslip, Bachelor of can meet this expectation unisa.edu.au/globalexperience Management (Marketing) through Global Experience! Euro BA Student Exchange ‘Global Experience has equipped Participants in the Global Gain a competitive advantage me with the skills and conﬁdence Experience program gain valuable by going on an overseas I need to interact in a global experience through a variety of exchange. Develop an environment. I am now more extra-curricular activities – from international perspective, aware of the issues that are international student exchange cultural awareness and broaden affecting the global community to peer mentoring, volunteering, your career opportunities. and the effects of globalisation. internships, and language studies. Scholarships are available. I am now more conﬁdent in The Global Experience program will multi-cultural management and set you apart as a UniSA graduate. unisa.edu.au/exchange cross-cultural communication’. 4 Bachelor of Management (Marketing) Open Day 2011 What will I study? What does it take? City West Campus: Sunday 21 August The program consists of ten core Students interested in studying marketing courses, including marketing will develop good Business Degrees Information Session advertising, brand management, interpersonal skills and the City West Campus: Tuesday 20 September at 5.00pm buyer and consumer behaviour ability to perform well in a and market analysis. The degree team environment. They will For more information and to register, also develops skills in a range learn to think critically and visit unisa.edu.au/infosessions of business and management have high level oral and written areas including accounting, law communication skills. Students and economics. In addition to will develop creativity and the the ten core marketing courses, ability to analyse and interpret SATAC code 424111 students can select additional market data. The ability to UniSA program code DBMK marketing courses or a minor or think strategically and manage CRICOS code sub-major in a related area. This a variety of projects with (international students only) 024213M gives students the opportunity competing priorities are skills ATAR (February 2011 cut-off) 70.20 to develop their studies to highly valued by industry. Program length 3 years suit their interests, capabilities Prerequisites None and career aspirations. This Who will employ me? Assumed knowledge None degree also offers experiential In this dynamic business world, Home campus City West learning opportunities including people with advanced marketing Accepts Special Entry (STAT) Yes internships, industry placements, capabilities play an increasingly External study available Yes vacation research scholarships important role in maximising Part-time study available Yes and masterclasses. The Marketing revenue ﬂows and proﬁtability TAFE credit available Yes Practicum is an exciting initiative in organisations. Australian Honours study available Yes that gives students invaluable employment in marketing, public Program fees Commonwealth supported skills and experience and relations, advertising and sales Program fees provides the opportunity to meet has increased signiﬁcantly in (international students only) (A$) 20,880 per annum industry contacts while working recent years strengthening career Scholarships available unisa.edu.au/scholarship for a real business. Practicum opportunities for graduates. participants are designated an A degree in marketing can Program overview National Pharmacies, Network organisation (usually Adelaide lead to career opportunities in Effective marketing involves Ten, The Coca-Cola Company based) where they work in pairs, brand management, market more than just advertising, and Procter & Gamble. The two days per week, for one research, public relations, public relations and selling. partnership between the School study period. Groups are given advertising, communications, It also requires a sound and the Institute ensures that a speciﬁc marketing issue to media and more. Graduate level understanding of how markets our curriculum incorporates the research over the period and are opportunities include marketing/ actually ‘work’ and what latest marketing knowledge asked to prepare a report and brand manager assistants, public ‘drives’ buyer behaviour. The and that our students graduate presentation for management. relations ofﬁcers and retail/ Bachelor of Management with the practical skills valued by Some companies that have commercial sales positions. (Marketing) integrates the employers. The program covers been involved with the School As you gain more experience latest marketing knowledge a broad range of marketing and through our industry experience or extend your studies, career with practical business skills. management topics, but also programs include Hickinbotham, opportunities include technical Our students graduate with a gives students the opportunity Balfours, Australian Prawn sales manager, brand manager, well rounded understanding of to minor or sub-major in a Farmers Association, Wokinabox, account manager and marketing the complexities of marketing related study area. Students also National Pharmacies and manager. Graduates can also management. Students are have the option of a double Robern Menz. Students that seek executive or managerial taught by marketing experts business degree; combining are interested in developing an roles in advertising, sales, from the Ehrenberg-Bass the marketing degree with international perspective have the analytics, business development Institute for Marketing Science. another UniSA business degree. opportunity to spend one study or research. Local employers The Institute advises marketing period studying at a university of UniSA marketing graduates departments all over the world overseas through the UniSA include Adelaide Bank, AMP, BHP, including CBS, Colgate-Palmolive, student exchange program. Coca-Cola Amatil, Constellation Wines Australia, Elders, IBM, 5 Mutual Community, National SECOND YEAR Rail, Optus, SA Brewing, SA First Half Lotteries, Shell, the Royal (Study Period 1, 2 or 3) Society for the Blind, Orlando Personal Selling Wyndham and the RAA. Advertising Communication and Honours Information Systems In Business The Honours program is an Market Research intensive year of advanced study Second Half that develops your abilities to (Study Period 4, 5 or 6) undertake research in a selected Client and Customer topic that interests you. Relationship Management Brand Management Honours is a prestigious Elective qualiﬁcation, which is recognised Elective worldwide. It provides a point of distinction from your competitors, THIRD YEAR and assists in advancing First Half your career prospects as you (Study Period 1, 2 or 3) Laura Waterhouse develop high-level conceptual, Business and Marketing written, verbal, analytical and Planning Principles Graduated – Bachelor of Management (Marketing) project-management skills. Foundations of Business Law Employment – Marketing Assistant, La Casa Del Formaggio Elective If your career interests are Elective ‘It’s hard to know what you want to do when you leave more aligned to academic Second Half research, an Honours degree (Study Period 4, 5 or 6) school, but if you are interested in the business and can provide entry to a PhD. Integrated Marketing Topics marketing world like I was, the Marketing degree at Elective UniSA is the one to study. For more information visit: Elective Building strong industry networks is really important, so unisa.edu.au/businesshonours Elective it’s good to start while you are still at uni by becoming Program requirements involved with Marketing groups such as the Australian FIRST YEAR Marketing Institute’s Emerging Marketers. First Half I enjoyed the project-based work at UniSA as the (Study Period 1, 2 or 3) theory we learnt was applied to real life businesses, Marketing Principles: Trading and Exchange making it easier to understand. Management Principles I am now working in Marketing at La Casa Del Principles of Economics Formaggio. My marketing degree gave me the Accounting for Business knowledge I needed to help launch a new product in Second Half (Study Period 4, 5 or 6) supermarkets nationally.’ Market Analysis Business and Society Buyer and Consumer Behaviour Quantitative Methods for Business (08) 8302 2376 or 1300 UNINOW email@example.com 6 Bachelor of Marketing and Communication Open Day 2011 year through specialist courses administration, marketing, public City West Campus: Sunday 21 August such as advertising, creative relations, radio, television and industries and ethics, and market various other creative industries. Business Degrees Information Session analysis. Students are able to As you progress in your career City West Campus: Tuesday 20 September at 5.00pm select from a variety of marketing you will be able to extend your and communication electives skills to roles such as media For more information and to register, which include topics such as manager, product manager, visit unisa.edu.au/infosessions market research, personal selling, advertising consultant/ specialist, media planning, television and marketing specialist, public society, and Australian television relations/ promotions manager, SATAC code 424451 and cinema industries. All communications manager UniSA program code DBMN Marketing and Communication and marketing manager. CRICOS code students undertake the (international students only) 060210D Communication Practicum in Honours ATAR (February 2011 cut-off) 70.20 the ﬁnal year of their studies. The Honours program is an Program length 3 years The Communication Practicum intensive year of advanced study Prerequisites None is an industry placement where that develops your abilities to Assumed knowledge None students gain valuable practical undertake research in a selected Home campus City West and research experience within topic that interests you. Accepts Special Entry (STAT) Yes a professional organisation. External study available Partial Honours is a prestigious Part-time study available Yes What does it take? qualiﬁcation, which is recognised TAFE credit available Yes Students interested in studying worldwide. It provides a point of Honours study available Yes marketing and communication distinction from your competitors, Program fees Commonwealth supported will develop good interpersonal and assists in advancing Program fees skills and the ability to perform your career prospects as you (international students only) (A$) 20,880 per annum well in a team environment. develop high-level conceptual, Scholarships available unisa.edu.au/scholarship They will learn to think critically written, verbal, analytical and and have high level oral and project-management skills. written communication skills. Program overview and communication sectors. Students will develop creativity If your career interests are The Bachelor of Marketing Experiential learning opportunities and the ability to analyse more aligned to academic and Communication program give students valuable practical and interpret market data. research, an Honours degree is a unique joint degree, experience and the chance The ability to think strategically can provide entry to a PhD. deliberately designed to develop to develop professional skills and manage a variety of projects students’ skills and knowledge that are valued by employers. with competing priorities are For more information visit: in the interrelated disciplines of For example, the Communication skills highly valued by industry. unisa.edu.au/businesshonours marketing and communication. Practicum, an industry placement The degree, co-managed across undertaken by all students in Who will employ me? the two disciplines, provides the ﬁnal year of the program, Graduates from UniSA’s theory and practical skills relating develops valuable practical and Bachelor of Marketing and to the changing global business research experience within a Communication are attractive environment and analysis of professional organisation. to employers because they have marketing applications over an understanding of business a range of media genres. What will I study? management and marketing The degree integrates research The degree consists of eight strategy as well as experience from two university research core courses, eight marketing in media and public relations. institutions, the Ehrenberg- management courses and Qualiﬁcations in marketing Bass Institute and the Hawke eight communication courses. and communications are also Institute. Students will develop In the ﬁrst year, subjects cover becoming essential skills for key graduate qualities to effectively consumer behaviour, marketing executive roles. The Marketing operate across a range of principles, PR, media and more. and Communication degree organisational structures and Second and third year expand on prepares students for careers in functions, in both the marketing the skills developed in the ﬁrst ﬁelds such as advertising, arts 7 Program requirements FIRST YEAR First Half (Study Period 1, 2 or 3) Marketing Principles: Trading and Exchange Management Principles Introduction to Communication and Cultural Studies Public Relations 1 CMM Second Half (Study Period 4, 5 or 6) Buyer and Consumer Behaviour Quantitative Methods for Business Media Literacies Elective SECOND YEAR Terri Harding First Half (Study Period 1, 2 or 3) 3rd year Bachelor of Marketing and Communication Advertising Employment – Marketing Assistant, Ehrenberg-Bass Institute Culture, Place and Meaning Accounting for Business ‘I knew this degree would not only give me knowledge Marketing Elective Second Half relevant to marketing, but would also lay the (Study Period 4, 5 or 6) foundation for a career in business. Marketing subjects Market Analysis are challenging and test your ability to apply marketing Marketing Elective theory, while communication subjects allow you to Creative Industries and Ethics improve and extend your creative and professional Screen Matters: Film, business writing skills. Television and New Media I was fortunate enough to be awarded the Ehrenberg THIRD YEAR Scholarship, which included paid, part-time work First Half assisting the Marketing Scientists at the Ehrenberg-Bass (Study Period 1, 2 or 3) Institute. This has allowed me to extend my learning Business and Marketing Planning Principles beyond the classroom, providing insight into the world Foundations of Business Law of marketing and the very exciting career opportunities Communication Practicum 1 available to graduates. Communication Elective The Marketing degrees at UniSA allow you to choose Second Half subjects based on your interests and through this I (Study Period 4, 5 or 6) Integrated Marketing Topics have developed a passion for advertising which I hope Corporate and International to pursue in the future.’ Public Relations Communication Matters in Marketing Communication Practicum 2 (08) 8302 2376 or 1300 UNINOW firstname.lastname@example.org 8 9 The School of Marketing and the Ehrenberg-Bass Institute UniSA’s School of Marketing has long been one of Australia’s leading centres of marketing education and research. Our School is home to the Ehrenberg-Bass Institute for Marketing Science, a research institute that seeks to advance fundamental knowledge in marketing, solve practical marketing problems, and get this knowledge into the boardroom. Our staff regularly consult to major companies in North America, Europe, Africa and Australasia, as well as publishing work in top international journals and conducting practical research for local and international clients. The Institute’s work is funded by many global companies, including CBS, Colgate-Palmolive, National Pharmacies, Network Ten, Pepsi, Procter & Gamble, Turner Broadcasting and Unilever. Our students beneﬁt from having access to this research; we bring this experience directly into the classroom. Marketing students at UniSA not only get a thorough grounding in marketing, but gain access to the new knowledge developed for our research partners. This real world knowledge sets our graduates apart. The Ehrenberg Scholarship The Ehrenberg Scholarship is awarded annually to an outstanding student enrolled in one of the School of Marketing undergraduate degrees. As well as a year of paid fees, Ehrenberg Scholarship recipients are offered paid, part-time work as a Research Assistant for the Ehrenberg-Bass Institute. 10 Bachelor of Management (Marketing), Bachelor of Arts (International Studies) Open Day 2011 business courses, including Who will employ me? City West Campus: Sunday 21 August marketing, communication, The combination of language, law, accounting, economics, internationally-focused political Business Degrees Information Session information systems and and cultural studies, and high- City West Campus: Tuesday 20 September at 5.00pm management. Students also quality marketing skills developed complete another eight within this double degree Program Information Sessions (International Studies) marketing courses, including program, produces graduates Magill Campus: Wednesday 7 September buyer and consumer behaviour, who are well placed to take Magill Campus: Tuesday 29 November market analysis, international advantage of the competitive marketing and various specialist local and international job For more information and to register, topics. Students also undertake market. Employment in the visit unisa.edu.au/infosessions International Studies courses marketing sector includes including International Relations career opportunities in brand and World Politics, International management, market research, SATAC code 424271 Political Economy and four public relations, advertising, UniSA program code DBMT language (or related) courses. communications, media CRICOS code Students have the opportunity and more. Other options for (international students only) 036325D to study overseas for one graduates of this double degree ATAR (February 2011 cut-off) 71.70 semester at one of UniSA’s include careers in public and Program length 4 years exchange partner universities in international affairs, diplomacy Prerequisites None Europe, North America, South or international development Assumed knowledge None America or Asia. Students of assistance. Potential employers Home campus City West the double degree are strongly include national and international Accepts Special Entry (STAT) Yes encouraged to participate in business ﬁrms, government External study available No this exciting program which agencies, non-governmental Part-time study available Yes gives students an international organisations, aid organisations TAFE credit available Yes perspective as well as subject and other organisations with Honours study available Yes credits. Students also have the an international focus. Program fees Commonwealth supported option to learn (or continue Program fees studying) a foreign language. Honours (international students only) (A$) 20,880 per annum International students, for whom The Honours program is an Scholarships available unisa.edu.au/scholarship English is a second language, intensive year of advanced study have the option to learn a that develops your abilities to Program overview management. The Bachelor of new language, or undertake undertake research in a selected Increasing competition and Arts (International Studies) allows further studies in English. topic that interests you. the growing importance of students to study comparative international business is placing and cross-cultural issues affecting What does it take? Honours is a prestigious new demands on people Australia, Asia and Europe, as Students interested in studying qualiﬁcation, which is recognised in the world of marketing. well as international relations marketing and international worldwide. It provides a point of Individuals with a knowledge and and foreign languages. As a studies will develop good distinction from your competitors, understanding of other cultures, combined double degree, this is interpersonal skills and the and assists in advancing strong marketing skills, and a an excellent program for students ability to perform well in a team your career prospects as you multi-disciplinary international interested in understanding environment. They will learn to develop high-level conceptual, focus are in increasing international relations, marketing think critically and have high level written, verbal, analytical and demand. The double degree and business on a global scale. oral and written communication project-management skills. in Marketing and International skills. The ability to think Studies is designed to meet What will I study? strategically and manage a If your career interests are this demand. The Bachelor of Graduates of this double variety of projects with competing more aligned to academic Management (Marketing) is a degree will develop a thorough priorities are skills highly research, an Honours degree well-established and recognised understanding of the principles valued by industry. Students can provide entry to a PhD. program, providing students and practice of marketing in of this degree should have with a sound understanding of a global context. This double an interest in business, world For more information visit: the complexities of marketing degree consists of eight core economics and current affairs. unisa.edu.au/businesshonours 11 Program requirements FOURTH YEAR FIRST YEAR First Half First Half (Study Period 1, 2 or 3) (Study Period 1, 2 or 3) Major course from Peace, War and optional strand International Politics Business and Marketing Language 1A Planning Principles Marketing Principles: Marketing Elective Trading and Exchange Major course from Quantitative Methods optional strand for Business Second Half Second Half (Study Period 4, 5, 6 or 7) (Study Period 4, 5, 6 or 7) Capstone Research Project International Relations Communication and and World Politics Information Systems in Business Principles of Economics Client and Customer Language 1B Relationship Management Buyer and Consumer Behaviour Integrated Marketing Topics Daniel Ryan SECOND YEAR THERE IS A MODIFIED First Half SCHEDULE IF THE Graduated – Bachelor of Management (Marketing) (Study Period 1, 2 or 3) INTERNATIONAL EXPERIENCE Employment – Online Marketing Coordinator, Accounting for Business IS NOT TAKEN. PLEASE Austraining International Market Research REFER TO THE WEBSITE Language 2A FOR MORE DETAILS ‘I think UniSA is superior to its competition with up- Contending Theoretical Perspectives in to-date research and experts with industry experience International Politics as lecturers. It also capitalises on the Ehrenberg-Bass Second Half Institute for Marketing Science with great career (Study Period 4, 5, 6 or 7) opportunities especially in the fast moving consumer Business and Society goods (FMCG) market. Language 2B Market Analysis There is ﬂexible subject choice and assignment International Political Economy tailoring, a strong support network and good facilities. Since graduating, I’ve had the opportunity to specialise THIRD YEAR in Online Marketing with three years in retail marketing First Half (Head Ofﬁce of Harris Scarfe), then to focus on (Study Period 1, 2 or 3) International Experience Option International Development (Austraining International). International Experience Option With both further study and travel on the cards, my International Experience Option marketing degree has provided a solid foundation and International Experience Option guarantees I’m capable of taking future opportunities Second Half at Austraining International.’ (Study Period 4, 5, 6 or 7) Foundations of Business Law International Marketing Major course from optional strand Management Principles (08) 8302 2376 or 1300 UNINOW email@example.com 12 Entry requirements For Undergraduate » Qualiﬁed for Special UniSA Advantage For more information, visit Bachelor Degrees and Entry and completed the UniSA Advantage is a bonus www.unisa.edu.au/future/ Associate Degrees Special Tertiary Admissions points scheme that encourages year12/bonuspoints. You can also Applicants are required to have: Test (STAT). A personal participation in education as contact Future Student Enquiries » Completed SACE; competencies statement and/ well as rewards achievement in by phone (08) 8302 2376 or » Completed at least 80 credits or employment experience selected Year 12 subjects that 1300 UNINOW (local call cost) of SACE at Stage 2 of which may also be considered; better prepare students for or email firstname.lastname@example.org 60 must be Tertiary Admission » Completed the University university study. The scheme subjects (TAS) and the other Foundation Studies program includes two strands – Student contributions 20 either TAS, Recognised with a competitive Grade Point Achievement and Aspire. Student contributions are the Studies or a mix of the two; Average. amount you pay towards the cost » Completed any prerequisites Achievement bonus points will of your program. The University for your chosen program; Please note that some automatically be awarded if determines the amount that you » Obtained a competitive ATAR; programs have prerequisites. students score a C or better contribute within a range set by » Completed interstate or Applicants should check all entry in Year 12 Tertiary Admission the Australian Government. The overseas qualiﬁcations that requirements before applying. Subjects (TAS) relevant to their contribution that applies depends the University considers For some programs, applicants intended UniSA program. Find on which courses you choose equivalent to the SACE; may also be required to attend out more here www.unisa.edu. to study and the contribution » Completed the International an interview or present a folio. au/future/year12/bonuspoints band in which those courses Baccalaureate Diploma; are classiﬁed. The amount of » Completed or partly completed For more information on Aspire bonus points are awarded your student contribution also a recognised higher education entry requirements, visit automatically to students who depends on the unit value program at a recognised unisa.edu.au/future attend a school recognised by of your courses of study (the higher education institution; UniSA as ‘under represented’ equivalent full-time student load » Completed at least four Open Participation and Access with respect to students going (EFTSL) value of the course). Universities Australia (OUA) UniSA offers various programs on to higher education. Students courses at the appropriate level; and services to assist rural and/or from rural and remote areas are » Completed an award from socio-economically disadvantaged also eligible for automatic bonus TAFE or from another students, Indigenous Australians points while those students on registered training organisation and people with a disability. For School Card (or state equivalent) that meets program more information, contact (08) and/or Youth Allowance, and do entry requirements; 8302 2376 or 1300 UNINOW not attend a recognised school, or email email@example.com can apply for bonus points by downloading an application form at www.unisa.edu.au/ future/year12/bonuspoints As per the Australian Government guidelines, the student contribution amounts for 2011 are: Band Fields of study Student contribution National priorities Mathematics, statistics, science $0 – $4,355 Band 1 Humanities, behavioural science (including clinical psychology), $0 – $5,442 social studies, foreign languages, visual and performing arts, education, nursing Band 2 Computing, built environment, health (allied health and other $0 – $7,756 health), engineering, surveying, agriculture Band 3 Law, dentistry, medicine, veterinary science, accounting, $0 – $9,080 administration, economics, commerce Note: These amounts are for 1 EFTSL in 2011. The student contribution amounts for 2012 will be advised by the Federal Government in October 2011, and these will be available to view via unisa.edu.au/future/fees at that time. Glossary WHAT WILL YOU STUDY? HOW DOES YOUR UNISA GLOSSARY SATAC Guide PROGRAM WORK? A publication that lists every Associate degree Assumed knowledge program offered by South An award for completing Major Some ﬁrst-year courses Australian higher education a two-year (or part-time A set of related courses which require knowledge of certain institutions. The SATAC Guide equivalent) tertiary program. comprises 36 units of study SACE Stage 2 subjects. provides information about within a Bachelor degree. the selection process, includes Direct Entry Free Electives instructions on how to apply Programs for which applications Sub-major A course chosen from any on and is available every year from are not processed through SATAC A set of related courses which offer outside your Division, newsagents Australia-wide. but are made direct to UniSA. comprises between 19 and provided that individual course 35 units of study within a prerequisites are met. Free Special Entry (STAT) Bachelor degree Bachelor degree. In some elective courses are designed Special Tertiary Admissions A program of three or more years programs these may be called to broaden your knowledge Test (STAT) is an alternative duration (or part-time equivalent). ‘general studies sub-majors’. and skills beyond your tertiary admissions test for Bachelor degree programs professional ﬁeld of study. people who do not have a provide the relevant qualiﬁcations Minor recent Year 12 certiﬁcate. for many professions. A set of related courses which CRICOS code comprises up to 18 units of Code identifying that a UniSA ATAR (Australian Tertiary Honours study within a Bachelor degree. program has been registered on Admission Rank) An additional year of study in a In some programs these the Commonwealth Register A ranking of all students who Bachelor degree during which may be called ‘cognates’. of Institutions and Courses for have completed SACE in a students specialise in a chosen Overseas Students (CRICOS). particular year. The minimum area of study. In some cases, Program ATAR required for the previous Honours study can actually be Award in which you are Division year is often a guide to how done as part of the degree. enrolled, eg Bachelor of Arts. UniSA is split into four academic well you will need to perform Divisions – Business; Education, to gain entry into a particular Graduate Certiﬁcate Course Arts and Social Sciences; Health program. ATARs can vary An award for completing a A component of study Sciences; and Information from year to year and should postgraduate program of at within a program (previously Technology, Engineering be used as a guide only. least six months in duration known as a ‘subject’). and the Environment – each (or part-time equivalent). offering a range of specialised Unit programs and courses. Graduate Diploma A value assigned to a course An award for completing a which measures the amount of Prerequisites postgraduate program of at work involved in that course. Are SACE Stage 2 (Year least one year in duration Full-time students normally 12) subjects, or equivalent (or part-time equivalent). undertake 36 units of study per qualiﬁcations which are required year (18 units per study period). for admission into the program. Master degree A postgraduate degree SACE undertaken after completion Is the South Australian Certiﬁcate of a Bachelor degree (normally of Education or a recognised with Honours) which focuses equivalent qualiﬁcation. on one area of specialisation. PhD Doctor of Philosophy (PhD) programs normally extend over three years (or part- time equivalent) and involve signiﬁcant research work. 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CRICOS provider number 00121B Information correct at time of printing, April 2011.