Fight Diabetes on Phone(Dr Viral Shah) by drviral


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									Fight Diabetes on Phone | Health & Wellness | Opportunities | DARE - Because Entrepreneurs Do |                                                                              10/05/12 9:52 AM

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  “My mobile has changed my life in several ways, and one of them is my health,” says Hansa            0               ( / Partners & Affiliates)
  Shah, a 65-year-old diabetic, feeding her sugar-level figures into her mobile phone. Shinjini        tweets
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  information communication technology
  (ICT) to enable exchange of                                                                                          ADVERTISEMENT                LATEST BLOGS     LATEST ARTICLES
  information and deliver health services
  at a cheaper rate.

  Harnessing mhealth to control
  diabetes, two Mumbai doctors, Dr Ankit
  Khambhati, a physician, and Dr Viral
  Shah, a neuroradiologist, launched
  Cheeny Kum, India’s first real-time
  disease management technology, in

  The programme provides patients 24/7
  mobile and web integrated diabetes
  monitoring and management services.

                                              Dr Ankit Khambhati and Dr Viral Shah
  Meticulously designed, Cheeny Kum
                                              Owners, Cheeny Ku
  ( offers its
  services through a three-tier team of 25 members:                                                                    LATEST NEWS              LATEST COMMENTS
  Base level: Dieticians who specialise in diabetes and cardiac care.
  Mid-level: Senior nutritionists/ dieticians and psychologists.
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  Top-level: Diabetologists and physicians.
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  How It Works
                                                                                                                          PropTiger raises Rs. 25 crores, SAIF and Accel lead second round
  Diabetics can send their personal data including meals, glucometer readings, blood pressure, weight,                    of funding
  and even state of mind through a voice call, by SMS or online. The team at Cheeny Kum processes the
  information, and depending on the statistics provided, helps with diet advice and exercise tips.                        Indian Angel Network to step up angel investments, Partners with
                                                                                                                          NASSCOM for technology start-ups
  Additionally, it advises you on your lifestyle so as to make you less prone to diabetes or keep your sugar
  level down.                                                                                                    raises series A funding from Tiger Global

                                                                                                                          IAN invests in Real-time traffic tracker Birds Eye Systems
  Those who need medicines and monitoring supplies can order them by mail from Cheeny Kum.
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  Khambhati and Shah invested Rs1.25 crore from their personal savings to create Cheeny Kum. In
  addition, the venture received angel funding of Rs10 crores, which was mostly used for software
  development, the most expensive part of the entire project.                                                           FIND&US&ON

  Revenue Model
  The venture thrives mainly on subscriptions. Around 80 per cent of the revenue comes from annual
  subscriptions, starting from Rs4000 for diabetes management and Rs6000 for weight management.

  Cheeny Kum charges for consultation and counselling, and makes money through merchandising
  products such as insulin, glucometers, glucometer strips, etc.                                                                                                   ADVERTISEMENT

  With 14 shop-in-shop centres across
  Mumbai, Cheeny Kum is a near-rage                                                                                                            Page 1 of 3
Fight Diabetes on Phone | Health & Wellness | Opportunities | DARE - Because Entrepreneurs Do |                                                 10/05/12 9:52 AM

  among the diabetic patients in the city.
  The increasing popularity and the
  immense potential of the project have
  encouraged Khambhati to plan on opening
  another 100-150 centres across the nation
  within a year.

  So far, Cheeny Kum has made over a
  crore since its inception, and is 14 months Diabetes: The Scary Statistics
  away from reaching its break-even point. • WHO projects 200 million diabetic patients worldwide over the next
                                                   decade. This could make diabetes as big a threat as global warming.
  Target Customers                                 • India has been billed the diabetes capital of the world, with 50 million
                                                   diabetes patients, and another
  Fifty million diabetics in India, plus about a
                                                   40 million sitting on the verge of the condition.
  third of the population that is at high risk.    • There are just over 2000 physicians in India qualified to manage
  This is a huge pool of prospective clients.      diabetes and its complications.
                                                   • Indians spend over `1.2 lakh crores annually on the management of
  Cheeny Kum currently has 1500 individual         diabetes.
  and two corporate accounts.                      Contact Details: Dr Ankit Khambhati Ph: 9222299788

  Marketing Strategy
  As Khambhati says, “Most people are in denial about being diabetic or at high risk for the condition.” The
  challenge is to increase awareness about diabetes and its complications.

  To achieve this, the team is increasing awareness about diabetes management through smart and low
  cost community workshops, mass-media campaigns and corporate and institutional collaborations.

  A Sweet Beginning
  The two doctors sat brainstorming over the name of their exciting new business model. Deep in thought,
  Khambhati asked his friend, “How much sugar in your coffee?” Shah said, “Cheeny Kum.”

  “And Cheeny Kum it will be!,” they said, almost in unison. Exemplar Lifecare Pvt Ltd. launched Cheeny
  Kum soon after.

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Fight Diabetes on Phone | Health & Wellness | Opportunities | DARE - Because Entrepreneurs Do |                                                                                       10/05/12 9:52 AM


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