"Harnessing mhealth to control diabetes, two Mumbai doctors, Dr Ankit Khambhati, a physician, and Dr Viral Shah, a neuroradiologist, launched Cheeny Kum, India’s first real-time disease management technology, in 2010."
Fight Diabetes on Phone | Health & Wellness | Opportunities | DARE - Because Entrepreneurs Do | 10/05/12 9:52 AM Thursday, May 10th Headlines: Launch of India’s first angel- backed start-up accelerator – VentureNursery MEMBER Twitter ACCESS HOME OPPORTUNITIES PEOPLE STRATEGY FUNDING BLOGS EXCHANGE MORE SEARCH5THIS5WEBSITE YOU ARE HERE: OPPORTUNITIES HEALTH & WELLNESS FIGHT DIABETES ON PHONE EXCHANGE Fight&Diabetes&on&Phone Corporate Training FRIDAY, 08 JULY 2011 00:00 SHINJINI GANGULI OPPORTUNITIES - ( / Products & Services) HEALTH & WELLNESS Join us as Automobile Dealer / Distributor User Rating: /1 ( / Partners & Affiliates) Poor Best RATE Looking for partnerships for an NGO working with socially excluded groups in Jharkhand “My mobile has changed my life in several ways, and one of them is my health,” says Hansa 0 ( / Partners & Affiliates) Shah, a 65-year-old diabetic, feeding her sugar-level figures into her mobile phone. Shinjini tweets Looking for funding partner Ganguli reports. tweet ( / Funds & Finance) Mobile health, popularly called HR consultancy firm wants to partner similar firms mhealth, leverages mobile devices and ( / Partners & Affiliates) information communication technology (ICT) to enable exchange of ADVERTISEMENT LATEST BLOGS LATEST ARTICLES information and deliver health services at a cheaper rate. Harnessing mhealth to control diabetes, two Mumbai doctors, Dr Ankit Khambhati, a physician, and Dr Viral Shah, a neuroradiologist, launched Cheeny Kum, India’s first real-time disease management technology, in 2010. The programme provides patients 24/7 mobile and web integrated diabetes monitoring and management services. Dr Ankit Khambhati and Dr Viral Shah Meticulously designed, Cheeny Kum Owners, Cheeny Ku (www.cheenykum.com) offers its services through a three-tier team of 25 members: LATEST NEWS LATEST COMMENTS Base level: Dieticians who specialise in diabetes and cardiac care. Mid-level: Senior nutritionists/ dieticians and psychologists. Dhingana launches new music app for facebook timeline Top-level: Diabetologists and physicians. VentureNursery receives over 120 applications for acceleration. How It Works PropTiger raises Rs. 25 crores, SAIF and Accel lead second round Diabetics can send their personal data including meals, glucometer readings, blood pressure, weight, of funding and even state of mind through a voice call, by SMS or online. The team at Cheeny Kum processes the information, and depending on the statistics provided, helps with diet advice and exercise tips. Indian Angel Network to step up angel investments, Partners with NASSCOM for technology start-ups Additionally, it advises you on your lifestyle so as to make you less prone to diabetes or keep your sugar level down. Olacabs.com raises series A funding from Tiger Global IAN invests in Real-time traffic tracker Birds Eye Systems Those who need medicines and monitoring supplies can order them by mail from Cheeny Kum. 3 interesting things about Instagram buyout Investment: Facebook buys Instagram Khambhati and Shah invested Rs1.25 crore from their personal savings to create Cheeny Kum. In addition, the venture received angel funding of Rs10 crores, which was mostly used for software development, the most expensive part of the entire project. FIND&US&ON Revenue Model The venture thrives mainly on subscriptions. Around 80 per cent of the revenue comes from annual subscriptions, starting from Rs4000 for diabetes management and Rs6000 for weight management. Cheeny Kum charges for consultation and counselling, and makes money through merchandising products such as insulin, glucometers, glucometer strips, etc. ADVERTISEMENT With 14 shop-in-shop centres across Mumbai, Cheeny Kum is a near-rage http://dare.co.in/opportunities/health-wellness/fight-diabetes-on-phone.htm Page 1 of 3 Fight Diabetes on Phone | Health & Wellness | Opportunities | DARE - Because Entrepreneurs Do | 10/05/12 9:52 AM among the diabetic patients in the city. The increasing popularity and the immense potential of the project have encouraged Khambhati to plan on opening another 100-150 centres across the nation within a year. So far, Cheeny Kum has made over a crore since its inception, and is 14 months Diabetes: The Scary Statistics away from reaching its break-even point. • WHO projects 200 million diabetic patients worldwide over the next decade. This could make diabetes as big a threat as global warming. Target Customers • India has been billed the diabetes capital of the world, with 50 million diabetes patients, and another Fifty million diabetics in India, plus about a 40 million sitting on the verge of the condition. third of the population that is at high risk. • There are just over 2000 physicians in India qualified to manage This is a huge pool of prospective clients. diabetes and its complications. • Indians spend over `1.2 lakh crores annually on the management of Cheeny Kum currently has 1500 individual diabetes. and two corporate accounts. Contact Details: Dr Ankit Khambhati Ph: 9222299788 Email: email@example.com Marketing Strategy As Khambhati says, “Most people are in denial about being diabetic or at high risk for the condition.” The challenge is to increase awareness about diabetes and its complications. To achieve this, the team is increasing awareness about diabetes management through smart and low cost community workshops, mass-media campaigns and corporate and institutional collaborations. A Sweet Beginning The two doctors sat brainstorming over the name of their exciting new business model. Deep in thought, Khambhati asked his friend, “How much sugar in your coffee?” Shah said, “Cheeny Kum.” “And Cheeny Kum it will be!,” they said, almost in unison. Exemplar Lifecare Pvt Ltd. launched Cheeny Kum soon after. 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