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					INDIRA WADHAWAN MBA-4544/07

AMUL
• • • • • • • • • Type Founded in Headquaters Industry Key people Products Revenue Employee Slogan Co-operative 1946 Anand, India dairy Chairman, GCMMF milk and related products US $1 billion 2.41 million milk producer The Taste of India

SBUs of AMUL

BCG matrix for SBUs of AMUL
STAR Amul butter Amul tazzaUTH Amulya dairy whitner ?????????????? Amul chocolate Amul masti dahi Amul lassi Mithaimate DOG Infant milk range Amul shakti Nutramul

CASH COW Mozarella cheese Amul pizza base Amul tazza fresh milk

SWOT analysis of AMUL
STRENGTHS
WIDE RANGE OF PRODUCTS AFFORDABLE PRICE EFFECTIVE AD CAMPAIGN DISTRIBUTION NETWORK DIVERSIFICATION BRAND IMAGE

WEAKNESS
NEED TO FOCUS ON OTHER PRODUCTA AS WELL IMPROVE ON ROAD TRANSPORT INFRASTRUCTURE

OPPORTUNITY
EXPORT SEGMENT GOOD MARKET ENTRY IN RETAILING PACKAGED SWEETS MARKET SPORTS DRINK NEW MARKET E-COMPETENCY FOR SCM

THREATS
INCREASING POPULATION INCREASING REQUIRMENT ADULTERATION DIFFICULT TO EXPAND POPULATION OF MILCH ANIMAL

COMPETITOR ANALYSIS (KSF MODEL)
COMPETI TORS AMUL NESTLE
CADBURY
PRODUCT QUALITY CUSTOMER AWARENES S PRICING PRODUCT AVAILABILI TY ADVERTIS ING PRODUCT RANGE

E E VG G G VG

E E G VG G G

E G A VG G A

E VG G VG A VG

VG E G A G VG

E VG A G G P

MOTHER DAIRY
BRITANNIA

S. B

HUL

VG

A

G

A

P

A

THE TASTE OF COMPITION
• ICE CREAMAMUL- Expanding reach » Expanding market with Snowcap » Launched Fundoo to combat HLL's Max HUL-Focusing on lower price points » Building a national chain of ice cream parlours NIRULAs-Fortifying Delhi-centric presence with ice creamonly retail chain • CHOCOLATEAMUL-Launching a puffed-rice centred bar » Launched milk/chocolate confectionery » Planning to enter value-added segments CADBURY-Re-launched 5 Star and Gems. Launched Temptations

NESTLE- Re-launched 5 Star and Gems. Launched Temptations. HUL-Extended Max brand to sugar confectionery • PIZZA AMUL-Entering the ready-to-cook consumer segment through Utterly Delicious NIRULAS-Fortifying Delhi-centric presence, by launching frozen ready-to-cook pizza PIZZA HUT- increase outlets DOMINO’S- Closing unprofitable outlets • BUTTER AMUL-protect near-dominance in low-margin market with price BRITANNIA-Focusing on just top 30 cities NESTLE-outsourced product to complete dairy range

• CURD AMUL-Expanding reach by aligning with other milk cooperatives NESTLE-Means to complete its dairy range MOTHER DAIRY-Leveraging its liquid milk distribution network in Delhi • DAIRY WHITNERS AMUL-dominate the market through Amulya BRITANNIA-Focusing on few geographical markets with Milkman • MILK ADDITIVES AMUL-Not a core competency but part of the range CADBURY-Re-launched Bournvita recently in new flavours SMITHKLINE BEECHAM-Acquired Maltova & Viva to fortify its stable of Boost & Horlicks

THANK YOU


				
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Umair Sheikh Umair Sheikh BBA and MBA Education
About Hi, Are you looking for assignment and term reports? then I can make your assignments and term reports. Please email me for further details: Email: umair_sheikh2002@hotmail.com Thanks.